Why 3,000+ Word Blog Posts Get More Traffic (a Data-driven Answer)? (Perfect answer)

How many likes does a 1500 word POST GET on Twitter?

  • Posts greater than 1500 words averaged 293.5 tweets and 72.7 likes, whereas posts under 1500 words averaged 174.6 tweets and 59.3 likes. Data shows this as a powerful content strategy. At my start-up CrazyEgg, we noted the same trend – long form content on the homepage converted 30% higher than short form content. 5.

How do I get more traffic to my blog?

20 Ways To Get Traffic and Promote Your Blog

  1. Write more. Studies show that the more often you update your blog, the more traffic it will receive.
  2. Promote with social media.
  3. Write better titles.
  4. Know your niche.
  5. Include photos.
  6. Incorporate keywords.
  7. Incorporate links.
  8. Add social sharing buttons.

Why are longer blog posts better?

Longer blog posts rank better. A blog post should contain at least 300 words in order to rank well in the search engines. But long posts (1000 words or more) will rank more easily than short posts. Their research shows that, on average, the top 10 results for most Google searches are between 2,000 and 2,500 words.

How do I increase traffic to my WordPress blog?

How to Drive Traffic to Your WordPress Site

  1. Optimize for search engines.
  2. Write high-quality blog content.
  3. Add internal links.
  4. Build an email list.
  5. Optimize the speed of your site.
  6. Expand your reach on social media.
  7. Measure your performance.

What is the best number words for blog?

For SEO, the ideal blog post length should be 2,100-2,400 words, according to HubSpot data. We averaged the length of our 50 most-read blog posts in 2019, which yielded an average word count of 2,330. Individual blog post lengths ranged from 333 to 5,581 words, with a median length of 2,164 words.

What is traffic in blogging?

However, organic traffic can also include referral traffic (when someone clicks on a link to your blog from another website), or direct traffic (when someone types your URL directly into their browser or clicks on a link in an email). Paid traffic is traffic that you “force” with advertisements.

What is the best blog length?

Although your blog post length may vary depending on your topic and audience, it is often best to aim for about 1,500 to 2,000 words for articles or posts. Longer pieces seem to do better when it comes to ranking on SERPs.

What should be the length of an effective blog post?

Our experts suggest that 1500-2000 words is the ideal length of a blog post. Learn why and how to focus on writing quality content.

Why are short articles better?

Of course, in real life, you don’t need in-depth information exactly every third time you read an article. Most of the time, short articles contain more value per word. People sometimes gain higher value from complete or very detailed information about a problem.

How do bloggers get organic traffic?

How to Increase Organic Traffic to Your Site

  1. Identify and Fix Non-Performing Content.
  2. Find New Keyword Opportunities.
  3. Optimize for Higher CTR.
  4. Blog to Increase Ranking Keywords Fast.
  5. Improve Site Architecture to Get Sitelinks.
  6. Dominate Featured Snippets.

How do I promote my blog post?

How to Promote Your Blog

  1. Repurpose your content.
  2. Build links to your site.
  3. Create a UTM link to track marketing campaigns.
  4. Share your blog on social media.
  5. Answer questions on Quora.
  6. Post on subreddits.
  7. Flip posts to Flipboard.
  8. Reach out to influencers.

How long does it take for a blog to get traffic?

The average time it takes for a new blog to get traction in the search engines is around 3 to 6 months. This is assuming that you’re publishing high quality content consistently, and you’re out there building backlinks to those articles.

What does blog stand for?

Short for “Web Log,” this term refers to a list of journal entries posted on a Web page. Anybody who knows how to create and publish a Web page can publish their own blog.

Is Long-Form Content Necessary to Rank? A Data-Driven Answer

How many times have you heard or read a variant of the following phrase or anything similar? Long-form content receives more social media shares, earns more links, and ranks higher in search engine results than short-form material. Taking this advice into consideration, you may have been putting up 2000+ word articles – sometimes even stretching them to 10,000 words or more – for practically every term you target. Is having this many words on a page, however, really that important? What percentage of such lengthy content is actually read by a regular visitor?

Data-Driven Studies Around Long-Form Content

In this part, we’ll take a look at five well-known corporations and their study on the optimal length of material. The first one is as follows:


Brian Dean discovered that long-form content receives more links and shares than short-form material after conducting an examination of 912 million blog entries.


According to a study done by the online publication Medium in 2013, the best tales that grab the most reading time (on average) are seven minutes in length. Most individuals read at a rate of around 250 words per minute, therefore that amount of time would be sufficient to read an article of approximately 1750 words. Stories with a lot of photos are likely to reduce the average word count to even less than 1000 words. According to the findings of the study, the median time spent on postings that are longer in length falls.

Buzzsumo and Moz

An survey of 1 million articles by these two firms in 2015 revealed that: Eighty-five percent of published material is less than 1000 words in length (and it excludes videos and quizzes) Long-form material tends to receive more shares and referring websites than short-form content.


When Ahrefs examined 2 million keywords (selected at random), they discovered a link between content length and rankings – yet the median length for sites at position one was about 800 words, according to the company.

Orbit Media

When Ahrefs examined 2 million keywords (selected at random), they discovered a link between content length and rankings – yet the median length for sites at position one was about 800 words, according to their findings.

Google’s Take on Word Count and Comprehensiveness

In its webmaster rules, the search giant makes no mention of the length of the material on a website. As John Muller, a Google evangelist and search engine optimization expert, previously observed, “word count is not predictive of quality.” As a first-principles approach to search engine ranking elements – the fundamental building blocks that are well-established – it comes down to meeting the consumers’ needs first and foremost.

A significant no-no is thin information that gives little value to the reader. You should simply strive to meet the goals of the searcher through the content of your website in the shortest amount of time and with the greatest efficiency.

The Self-Serving Marketing World of “Original Research”

The concept of “long-form content” began to take shape when Brian Dean, the owner of an SEO training firm, introduced marketers to “the skyscraper approach,” which is short for “skyscraper optimization.” Its appealing moniker prompted marketers to generate “longer” articles in response to the challenge. As a result of Dean’s blog article, a slew of other marketers dug through data sets, polls, and other research approaches to reach the same conclusion: “the longer the duration of the relationship, the better.” The outcomes of such investigations, on the other hand, should be interpreted with caution.

This demonstrates the difficulty with most original research undertaken by SaaS companies: it is not rigorous enough.

Dispelling a content marketing best practice such as “write lengthy, 2000+ word articles” is more remembered than dispelling “create complete content,” as seen by the example above.

Even in the absence of scientific evidence, facts such as these serve as excellent reference material for other marketers who wish to enhance their arguments and ideas when writing.

This attitude is echoed by Derek Gleason, who led the ConversionXL blog for 2.5 years and says “the quantitative data, on the other hand, wins the links — it’s the benchmark data that people love to mention.” He explains why it is not necessary to overcomplicate research and why non-scientific email surveys would suffice in most cases.

Reading on Mobile Phones (and the Web in General)

Have you ever considered reading a 3,000-word piece on a smartphone or other tiny screen device? I haven’t done so. It’s possible that I did, but I stumbled my way through it. Websites in the business-to-consumer (B2C) industry have a high number of visitors who access them using their cellphones. Many different types of companies now receive a significant amount of mobile traffic. Because reading challenging language on a mobile device causes individuals to slow down, long-form publications aren’t very enjoyable to read on a smaller screen.

Consumers, on the other hand, dislike reading and would welcome being able to obtain the information they want for a term in a simple and timely manner.

Furthermore, individuals still skim the internet rather than reading everything word for word. They don’t want to squander their time on the internet. As a result, looking in an F-shaped pattern and other patterns is prevalent.

Search Engine Algorithms are Fluid

As soon as Google began incorporating machine learning into its algorithm, SEO ceased to operate in a templated fashion. Currently, the search engine giant has refined its understanding of “relevance” in the context of searches and relationships between items. In a podcast episode from Search Off the Record, John Mueller expresses his thoughts on this. I’d like to share with you a handful of key takeaways from the book:

  • I believe it’s incredibly essential to remember that search is not a science, in the sense that there is no absolute truth about which website should be ranked for whatever query out there. In the long run, I’d rather these are things that can evolve over time, and they’re things that people are actively working on to keep things better.”
  • “.It’s not that every site needs to accomplish the same thing, but rather, that there are various routes to get there.” And you are not need to follow a single ranking element blindly in order to get the desired outcome.”
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“.I believe it’s incredibly essential to remember that search is not a science, in the sense that there is no ultimate truth out there about which website should be ranking for which query. The things that I’d want to see are those that can change over time, the things that people are working on to make things better.”; “.It’s not that every site needs to accomplish the same thing; rather, there are a variety of methods to get there.”; “. It is not necessary to follow one ranking criteria blindly in order to get the desired outcome.”

Use Cases of Long-Form Content

I’d want to discuss two particular circumstances in which long-form content makes sense for you to target in your marketing efforts.

1. Targeting Complex Subjects

When it comes to content marketing in the marketing industry – and more broadly in the complex business-to-business (B2B) and SaaS segments – the biggest challenge is that most topics require extensive explanations. It’s possible that 500 to 1,000 words will not be enough to do them justice. In the B2B area, for example, ConversionXL, a respectable publisher, has made a reputation for themselves by writing sophisticated and in-depth studies. It was they who pushed long-form material from the outset — long before it became fashionable.

That holds true for your firm if you operate in a particular market such as cryptocurrencies, banking, manufacturing, or something similar.

2. When Starting a New Website and You Want to Build Authority

Brian Dean published a case study a few years ago that formalized the process of creating content that stands head and shoulders above the rest of the market. He trademarked the term “skyscraper method” to distinguish it from other similar terms. To far, it has resulted in his receiving over 11,000 backlinks from 2.49 referring domains. The post itself is an example of how long-form pieces are more likely to receive mentions from other websites if they are properly promoted on their respective websites.

  • And the reason for this is that it generates links for your website.
  • Skyscraper content is also something that takes time and effort to perfect and master, which means that the entrance barrier is rather high.
  • Covering a subject in depth should be your first goal if you want to establish your brand’s authority and get the attention of Google.
  • They better represent your company’s image, but they may necessitate involvement from the C-suite.

It is not as straightforward as posting freelance writing assignments and hiring contractors to crank out 10,000 words per month for a few hundred bucks to accomplish either of the aforementioned goals.

Final Thoughts

Recently, Brian Dean published a case study that formalized the process of creating content that stands head and shoulders above the competition. He trademarked the term “skyscraper method” to distinguish it from other similar concepts. Up to this point, it has resulted in his receiving over 11,000 backlinks from 2.49 referral domains. In and of themselves, the piece demonstrates how long-form posts, when properly marketed, are more likely to receive mentions from other websites. The fact that this piece was the first of its kind in the mainstream will not be considered a stretch.

  1. In contrast to an 800-word piece, a prospect who receives a cold email might feel more comfortable referring to complete skyscraper material (without fluff) from their website.
  2. Google, like many other search engines, likes websites that have subject matter knowledge on a certain subject.
  3. In addition to releasing free software, executing PR-driven campaigns, or even generating thought leadership material, there are other innovative approaches to naturally develop connections to your site and earn authority.
  4. Neither of the options listed above are as straightforward as advertising freelance writing tasks and hiring contractors to pump out 10,000 words a month for a few hundred bucks per project.

How Long Should A Blog Post Be? – A Thorough Analysis

Because not everyone wants to read a blog post that is more than 1,900 words long, how can you strike a balance between updating frequently and posting infrequently? Your content marketing plan will determine how frequently you post blogs and what the material’s goal will be. The figure above shows that writing blogs on a weekly basis results in a 66 percent likelihood of gaining a client through their blog (I realize the graphic is a little old, but the patterns are still valid). What’s intriguing is that increasing your blog posting frequency to 2-3 times per week only results in a 4 percent boost in your odds of success.

For firms that submit blog articles many times a day, coming up with 1,900+ words each post is very hard, which is why these businesses often produce material with a significantly lesser word count than the industry standard.

The idea is to strike a balance between material that serves a variety of functions in order to promote an overarching campaign that meets all requirements.

When you have the opportunity to kill two birds with one stone, you take advantage of it! Aside from that, you should alter your marketing mix and make certain that you are continuing to accomplish what has to be done in a sensible, integrated manner.

Make your organization’s blog posts data-driven in five easy steps

These days, every company is a content generator of some sort. All companies – in one form or another – create content, whether it’s for social media updates or 1,800-word blog entries. Consequently, what distinguishes the aspirational firms from the content marketing elite is as follows: If your response is “excellent writing,” take another guess. In spite of the fact that many corporations could care less about writing in the style of Hemingway, their websites and social media channels continue to draw enormous numbers of visitors.

It’s the most effective technique to learn more about your target audience and create content that is most likely to reach them in the first place.

Why data matters in blogging

These days, every organization is a content producer. It doesn’t matter if you’re posting on social media or putting up 1,800-word blog entries, all companies — in one way or another – create content. So, what distinguishes the want tobe firms from the content marketing aristocratic class? Think twice if you answered “excellent writing.” In spite of the fact that many corporations could care less about writing in the style of Hemingway, their websites and social media channels continue to draw enormous numbers of visitors.

In order to understand more about your audience and create content that is most likely to be seen by them, you should do audience research.

How your organization can take a data-driven approach to blogging

The first step in taking a data-driven approach to blogging is to establish your objectives. What do you hope to achieve with your blog – traffic? Engagement? How much time did you spend on the page? Not everyone will approach their blog in the same way, mostly due to the fact that their objectives are distinct from one another. An inbound marketing approach, for example, is all about generating a large amount of traffic. Therefore, efforts will most likely be focused on attracting traffic to a blog in order to gradually nurture audiences through the sales funnel.

The number of individuals who view your material is less important than ensuring that they are the proper ones.

A useful measure to track would be average monthly website users in Google Analytics if your objective is to increase traffic to your website.

Write a data-driven headline

It is impossible to exaggerate the significance of the headline in blogging. According to HubSpot, just 20% of individuals who see your title will go on to read your post. A good title, on the other hand, may increase traffic to your content by up to 500 percent. When it comes to increasing clicks from social media or ranking higher in Google search results, a headline will do more to aid your content than any other element on the page. However, it is common for writers to spend very little effort creating an appealing headline.

As a result, what happened?

Instead, you should concentrate a major portion of the time you spend producing content on creating a headline that will catch and delight your readers’ attention.

There are a plethora of excellent approaches to writing data-driven headlines. However, looking at what has worked in the past might be a useful beginning point. The following guides are excellent sources of information:

  • HubSpot’s ” 13 types of blog headlines that will earn you more visitors “
  • Neil Patel’s ” Step-by-step guide to developing effective headlines “
  • And other resources are available.

Of course, just because they’ve worked somewhere else does not imply that they’ll be the perfect fit for your company. You’ll want to keep track of the outcomes of your own headlines and make adjustments to both new and current material as needed.

Learn about your audience

It is all about connecting with your audience while you are blogging. The problem is that you have little idea who is currently interested in reading your material, which makes it tough to reach out to them. By taking a look at your audience statistics, you may gain a better understanding of who you’re trying to target. In order to uncover chances for developing content that is optimal for reaching your intended audience, you must first define your target audience. Are your blog postings being accessed largely through Google search results?

  1. Alternatively, is your email newsletter the primary tool?
  2. However, this is not always the case.
  3. Content created just for Facebook is unlikely to offer the type of keyword optimization that will allow you to appear in search results.
  4. The above example demonstrates how data about your audience may assist you in crafting blog entries that are more likely to attract readers.
  5. To discover more about your audience and its preferences, take use of tools such as Google Analytics, Facebook Insights, and Twitter Analytics whenever you get the opportunity to.
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Do your research

Data about your audience is only one area in which you may improve the quality of the material you provide. Another? External research is required. As an illustration, consider keyword research. It is possible to create content that will rank for certain keywords by researching the types of subjects – and keywords for those topics – that your target audience is searching for on Google. As an added plus, performing keyword research is a terrific method to come up with ideas for blog posts that your target audience would be interesting in reading about.

Afterwards, we may want to consider writing similar blog entries on themes such as data-driven content and how to research blog ideas, among other things.

When I searched for “data-driven blogging,” this is what I came up with.

Analyze your results, then revise

Your work does not come to an end when you press the “publish” button. The fact that you are a data-driven blogger implies that you are always evaluating and updating your material in response to your findings. Consider the following scenario: you published a blog article about digital marketing trends in 2015. Although it has had a large number of views, the content is now a little out of date. In order to take advantage of the fact that it is a popular URL that has had a large number of hits, you might consider updating some of your existing material with it.

Keep an eye on everything and make adjustments.

Keep an eye on everything and make adjustments. Keep an eye on everything and make adjustments. It serves as a rallying cry for any company committed to implementing a data-driven content marketing strategy. Banfield’s Mark Brownlee is a Digital Marketing Strategist that works with the company.

Debunking the Myth of Long Form Content

There is a plethora of free material available on the subject of web marketing. However, despite the abundance of free information available, many people continue to struggle with and fail at content marketing. Digital marketing bloggers have put out a significant quantity of information, and I appreciate the fact that individuals are eager to share their data and thoughts with the rest of the community. Data may be really valuable. However, humans have a tendency to jump to conclusions when presented with evidence.

Making the effort to generate long-form content is a popular piece of advice among digital marketing bloggers.

1. Syndication

Short pieces can occasionally be syndicated to gain more exposure, which is perhaps one of the most compelling reasons to pursue a short form content strategy in the first instance. In contrast to a 5,000-word ultimate guide, many media sites that syndicate information have short pieces that can be read in a few minutes and would not syndicate such a lengthy essay. Advertisement Continue reading farther down this page. As a self-improvement and productivity blogger, James Clear has achieved considerable success.

  1. However, by syndicating his writings to high-traffic websites, he has been able to significantly increase the reach of his articles and increase the number of subscribers to his blog to over 200,000.
  2. However, such studies do not take into consideration the effects of syndication on increasing the reach of material.
  3. These stories received an average of 5,070 social shares on his website and 3,490 shares on Business Insider, respectively.
  4. In addition, James syndicates his articles to a variety of other websites, including Lifehacker and Entrepreneur.
  5. With this in mind, a brief piece that took less time to produce may actually end up generating more traffic, views, and social shares when the increased exposure it obtained through syndication is taken into consideration.

2. Time

The majority of studies do not take into consideration the time required for content development. Because you can frequently generate numerous short articles in the time it takes to create a big post, it is possible that calculating the shares of a single piece of short-form content to a single piece of long-form content is not an appropriate measure of success. I see a spike in traffic from my subscribers who come to read the new content I produce on a regular basis whenever I upload new stuff.

In addition, certain posts provide continual search engine traffic for me.

Due to the fact that long-form content takes a long time to generate, people are more likely to spend more time marketing it. According to a study conducted by Hubspot, blogs that publish more regularly likely to receive greater visitors.

Monthly Blog Posts Indexed Traffic
0-2 100
5-10 140
16+ 350

For this reason, because consistency and regularity of publication are required to get the greatest outcomes, we must occasionally choose between time and quality. Most individuals just do not have the time to develop an ultimate guide every week, which is a need if we want to publish on a regular basis. A research published by BuzzSumo found that long form content on Noah Kagan’s blog received more social shares than short form content. Buzzsumo found that big articles (3,000-10,000 words) received an average of 8,859 social shares per article, whereas short articles (0-1,000 words) received an estimated 4,615 social shares per article, based on the company’s data.

  • However, research such as these do not take into consideration the fact that it takes less time to produce a short blog post.
  • Which would you prefer: two 1,000-word blog articles or one 3,000-word blog post?
  • Would it be possible for two or three shorter blog entries to surpass a single really large blog post?
  • Two short articles receive somewhat more social shares when compared to a single large article.
  • Comparing the average cumulative social shares from three short 1,000-word pieces to one large 3,000-word article, it becomes evident that a succession of shorter articles beats one longer item in terms of social sharing on the whole on average.

3. Expense

As a marketing manager or business owner, you may find yourself having to hire other individuals to develop content for your company. Long content may be extremely expensive, and in certain cases, it might be excessively expensive for some companies. Some of the most lengthy pieces on my site took several weeks to complete. If you include the time it took me to update them, it may have taken much longer. According to Payscale, the typical content marketer earns $61,000 per year, with a truly excellent content marketer commanding considerably higher compensation.

Advertisement Continue reading farther down this page.

Companies must make financial investments in order to produce high-quality content, but they must exercise caution in how they use their resources.

While some businesses insist on material being of a certain length, content managers should examine the option of adding a short content plan into their overall content marketing strategy.

4. Readership

The fact that certain blogs and media sites have remained with a short content approach, despite all of the studies showing that lengthier material receives more search engine traffic and social shares, is due to a compelling rationale. According to a research conducted by the Neilson Norman Group, individuals prefer and are more inclined to read shorter pieces of text. Another survey by Demand Gen Group discovered that 95 percent of B2B customers prefer short content to extensive material. According to a Psychology Today article, the typical person only reads 60 percent of an internet article on a given topic.

Advertisement Continue reading farther down this page.

It may thus be beneficial to write brief material in order to sustain an increased reading rate.

5. Long Doesn’t Necessarily Equal More Traffic

In this case, greater time does not always imply higher quality or more traffic. I’ve seen a lot of folks try to create lengthy form stuff that didn’t turn out very well. Dale Cudmore spoke on his experience in writing a Definitive Guide to Writing Resumes, which he published in 2010. To differentiate the design and content from the articles that were presently ranking in Google, he invested a significant amount of time and effort. Although he felt that it was better than other articles already ranking and he pushed it via email outreach, he was unable to even get on the first page of Google for his target keyword.

Advertisement Continue Reading Below Dale is not alone in his feelings about the situation.

Short content helps you to test ideas more quickly and with fewer resources before committing to long-form content production.

To Wrap it Up

The purpose of this essay is not to reach a conclusion about whether short material is superior to long content or vice versa. Simply said, these are two very distinct approaches that are both quite effective. In reality, long-form content may attract a significant quantity of long-tail SEO traffic while also being simpler to advertise. However, as a content marketer, it would be imprudent to dismiss the option of employing brief material without first giving it more careful thought and analysis.

  1. Additionally, a long-form content approach might be effective.
  2. When developing your content strategy, thoroughly consider the advantages and disadvantages of all possible options.
  3. If you want to have the best of both worlds, you might consider experimenting with a hybrid marketing plan.
  4. With a combination of the two, you may be able to have the best of both worlds, or at the very least, try out which format works best for your audience.
  5. Short content may be quite effective, but this does not imply that you should not put effort into your material.
  6. To far, my LinkedIn publishing research, which has received over 5,000 social shares, has been the most popular piece on my own website.
  7. Because LinkedIn publishing was only in beta access at the time of the article’s publication and there wasn’t much information available about the platform, the article performed very well.
  8. Research studies and experiments can yield valuable information; nonetheless, it is essential to draw the appropriate conclusions from the data collected.
  9. Don’t be the norm; instead, strive to be the exception.
  10. However, I intend to add more small pieces of information to the mix in the future.
  11. Do you employ short form material, or have you gotten away from it altogether?

Credits for the image Photograph by Brian Lang, used with permission. Chart was used to create this. GoIn-post Brian Lang created the graph in the photo. Chart was used to create this. Brian Lang captured this GoScreenshot in February of 2016.

The Perfect Blog Post Length and Publishing Frequency is B?!$#÷x – Whiteboard Friday

The author’s opinions are solely his or her own (with the exception of the extremely uncommon occurrence of hypnosis), and they may or may not represent the opinions of Moz. Actually, there is no such thing as the ideal blog article length or publication frequency. “Perfect” does not exist in a vacuum; the success of your content is dependent on a variety of aspects that are unique to you. In today’s Whiteboard Friday, Rand discusses why the concept of “perfection” is a myth when it comes to blogging, and he provides a list of the characteristics that you should be searching for in a successful publishing plan.

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Video Transcription

Dear Moz lovers, and welcome to another edition of Whiteboard Friday. I hope you enjoy it. This week, we’ll talk about blog articles and, more broadly, about the length of material and the regularity with which it is published. As an example, if you were to Google “ideal blog post length” or “ideal publishing frequency,” you would get data and information that comes from these sources, such as here’s the average length of content of the top 10 results in Google across a 5,000-keyword set, and you can see that somewhere between 2,350 and 2,425 words is the ideal length, which is what you should aim for.

Not only is it completely incorrect, but it is also extremely deceptive.

When you see charts/data like this used to provide prescriptive, specific targets for content length, ask:

You should ask very specific questions each time you see anything like this, if you see a chart or data that suggests, well, this is how long you should create a post because here’s the average length of the thing in the top 10, you should ask very specific questions like: 1. To which set of keywords does this apply? Is this a large, diverse set of 5,000 keywords, some of which are navigational, some of which are informational, some of which are transactional, and perhaps a few of which are ecommerce keywords, and a few of which are travel-related, and a few of which are in some other sector, or is it a more focused set of 5,000 keywords?

  • Yes, that is a little pointless, isn’t it?
  • Let’s say we’re talking about something like, yeah, well, many of the items that actually did rank number one were between between 500 and 15,000 words in length.
  • What exactly is the benefit of this?
  • Making such a prescriptive statement is, in fact, almost deceptive.
  • Is the chart the same as it was before?
  • Would it look like this?
  • Is it characterized by a large standard deviation?

It seems counterintuitive to aim for the middle of the pack when a considerably longer essay would be far more appreciated and far more likely to succeed, or when a somewhat shorter piece would do far better.


The answer is a resounding nay.

No way, not a chance.

Even when looking at the averages, which is especially true in this sort of situation, I would argue that correlation and causation are two very different things.

It is not because the number one result is 2,450 words long that it happens to be the top-ranking result on search engines. Google, on the other hand, does not operate in this manner. Never has and never will be the case.

INSTEAD of trusting these big, unknown keyword set averages, you should:

Consider your keywords and search results, as well as what is effective vs ineffective in those specific instances. B. Be open to new ideas and be willing to say, “I don’t know.” “What’s more, you know what? When I look at the material today, the top three ranks (number one, number two, and number three) are all in these kind of averages. However, I believe you can answer this question with far less substance, which would be greatly appreciated by many searchers.” I believe that these individuals who are now ranking are generating excessive amounts of material when they do not need to.

  1. You should align your objectives and content objectives with the objectives of searchers.
  2. The majority of the time, if you are attempting to assist someone with a very specific problem and it is a query that can be answered quickly, you will not require thousands of words of material to get the featured snippet position on Google.
  3. That’s all fine.
  4. A lot of the time, you’ll notice, “What is the best frequency for me to publish?
  5. As a result, it is obvious that I should post 11 or more times every month.” What is the reason for the 11 p.m.
  6. Is that something that makes any sense to you?
  7. Were the other 10 blog entries articles where they were practicing or attempting to become better, and it was only one that hit the ball out of the park that accounted for the majority of the traffic in the 11 plus months?

See a chart like this? Ask:

1. Who is included in the list of sites that have been analyzed? Are they comparable to me in any way? Do they have a comparable target audience to each other? Is it true that they are in my actual sector? What is the content’s relative quality in terms of quality? How well-informed and focused are the attempts to generate traffic? Is this man still around, and are we certain that all 11 postings were at least as amazing as the one that this individual created? Because if I don’t, I’ll be comparing apples and oranges, which isn’t fair.

How is the traffic’s overall quality?

What is the monetary worth of the traffic?

On the surface, it is impossible to discern from a chart like this, especially when it is averaged in this manner. 3. What factors, if any, could be more important than raw frequency?

  • Matching your objectives to your content production timetable. In the case of Whiteboard Friday, where people are familiar with it and have heard of it, and they have a brand association with it (it’s called Whiteboard Friday, after all), it should definitely be published once a week on Fridays to achieve your aim of increasing subscriber numbers. A periodicity is implicit in the material, which makes logical given the context. However, you may have objectives that necessitate publishing simply once a quarter, once a month, once a week, or even once a day on a daily basis. That’s OK with me. However, you should connect the dots between them. Having a regular audience and a subscription basis, we’ve discovered that consistency is almost always more significant than sheer frequency, especially when it comes to building up that consistent audience and subscriber base. Therefore, I would emphasize consistency over frequency, not how I should publish more frequently, but rather how I should publish more consistently so that people will become accustomed to my publishing schedule and will look forward to what I have to say, and also so that you can establish a cadence for yourself and your organization
  • Crafting posts that actually earn attention and amplification, as well as helping you achieve your conversion funnel goals, whatever they may be, rather than simply focusing on raw traffic. It would be significantly preferable if this individual had 50 new visitors who converted into 5 new paying customers than if this person wrote 11 posts and received only one new paying client out of the entire batch. The result is significantly more effort and expense for significantly less return on investment. That’s something I’d be cautious of


I’d like to make one point concerning the regularity with which articles are published. For those in the early stages of their blogging or writing careers, it’s beneficial to post a large amount of content on a regular basis as much as possible. Great writers become great because they produce a lot of bad garbage, and then they improve on their writing skills over time. The same may be said for web publishers as well. The first Whiteboard Friday, or the first blog post from me, will show you some fairly depressing images and writing.

Consequently, if that is your aim, then yes, writing a large amount of material, more than you probably need and more than your clients or audience probably requires, is good practice for you and will help you become a more effective writer.

I hope you’ve liked this week’s Whiteboard Friday installment.

Take precautions.

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