What You Need To Know About Facebook’s New Insights And Analytics? (Question)

Which Facebook analytics should I use for my page?

  • Every Facebook page owner’s first stop for Facebook analytics should be their page’s Insights. Facebook recently revamped Insights with the following sections of information about your Facebook page:

What do Facebook Insights tell you?

Insights provide information about your Page’s performance, like demographic data about your audience and how people are responding to your posts. Learn which posts have the most engagement and see when your audience is on Facebook.

What Analytics does Facebook use?

Facebook Analytics competes with Google Analytics by linking actions to users rather than cookies, which allows businesses to trace a specific user across all of their browsers and devices when signed on to Facebook. Google Analytics, however, uses cookies that only let businesses track users in a single browser.

Why is Facebook doing away with Analytics?

Because much of the information shown on Facebook Analytics can now be found through other competitive and affordable data platforms — as well as Facebook’s Insights, Business Suite, Ads Manager, and Events Manager — Facebook decided to discontinue Analytics in an effort to consolidate its tools.

How do I use Facebook audience Insights 2021?

How to use Facebook Audience Insights

  1. Choose the seed audience you want to target.
  2. Define your audience demographics.
  3. Discover what your target audience likes.
  4. Explore locations.
  5. Learn your audience’s preferred device and activities.
  6. Create a Facebook ad for your new audience.

What will replace Facebook analytics?

Alternative tools advertisers can use to track their growth, engagement and monetization activities on Facebook and Instagram once FB Analytics goes away include the Facebook Business Suite, Ads Manager and Events Manager.

How do I get my Facebook analytics report?

To access it, you’ll simply log into your company’s Facebook page and click “Insights” located in the toolbar at the top of your page.

What do you know about analytics?

Analytics defined Analytics is the process of discovering, interpreting, and communicating significant patterns in data.. Quite simply, analytics helps us see insights and meaningful data that we might not otherwise detect.

What are examples of insights?

The definition of insight is being able to see or understand something clearly, often sensed using intuition. An example of insight is what you can have about someone’s life after reading a biography. An example of insight is understanding how a computer works.

How do I use Facebook audience insights for better targeting?

How to use Facebook Audience Insights

  1. Select the audience you want insights for.
  2. Build your target audience demographics.
  3. Discover what your audience already likes.
  4. Discover location and language details.
  5. Discover activities and device details.
  6. Create an ad for your target audience.

What information can Facebook Insights give a business about its followers?

It shows you a breakdown of the days and times of day that your fans are online, the paid and organic reach of your posts, as well as interactions with them (comments or likes). It also allows you to compare the average reach and engagement for different types of posts (links, photos, status updates).

A Beginner’s Guide to Facebook Insights [+ Step-by-Step Instructions]

From the beginning to the conclusion, it takes many hours to create a blog entry. In order to come up with blog post ideas, you set aside one or a number of days. Afterwards, you’ll create an editorial calendar, delegate the writing and editing of the pieces to others, schedule them on your blog, and promote them via email and social media channels. As a result, merely creating a single new article might take many hours of time. Even though the entire process is time-consuming, blogging is important to the success of many businesses.

Furthermore, 47 percent of purchasers will review three to five pieces of information before speaking with a sales representative.

However, you do not want your blog to take up all of your time and attention.

By automating and streamlining the blog post ideation and content development processes, you’ll be able to devote more time to your other obligations.

  1. 1.
  2. Consider the topics that your fans are discussing on their social media platforms.
  3. What do people say about your company or your rivals when you’re not there to listen?
  4. Look for questions that your followers are asking that are similar to yours, and turn a common problem into one or more blog post ideas that provide the answer.
  5. Better yet, improve on what your competitors are already doing.
  6. You can release your own versions of their posts if you feel theirs aren’t detailed enough.
  7. 3.

You spend the majority of your day at work, but your sales team is out meeting with customers.

Fourth, keep an eye out for blog post inspiration in the latest industry news.

Consider using it to generate blog post ideas related to these subjects.

Look for keywords with a high search volume.

You can also use keyword research to generate blog post ideas for your competitors.

The most important thing to remember about SEO is that great content comes first; solid keyword usage is the icing on the cake.

Conduct interviews with key decision-makers in your area of expertise Interviews and Q & A sessions are excellent sources for blog post inspiration.

Visit Twitter and LinkedIn to see which individuals in your field are generating interest, and then contact them to arrange an interview.

It is likely that your CEO or company president has a great deal to contribute.

Additionally, it aids in the establishment of authority and the development of trust, making it a win-win situation for all parties involved.

Create posts to go along with your other material.

For example, you could release a white paper or an infographic.

Team members should be prominently displayed.

Display your team members’ accomplishments in blog posts, and feature them in social media posts Q As with members of your team, you can ask them to write blog posts about what they do and why they enjoy what they do.

ten.

See what people are talking about in the comments section of your blog if you allow people to comment on your blog.

11.

People in your industry are accustomed to reading blog posts, so why not visit your local library and check out a few books?

Consult Quora for more information on number 12.

142,000 results are returned when you search for “marketing blogs.” See what comes up when you type in a term that is relevant to your industry.

Solicit blog post ideas from colleagues.

To brainstorm new ideas, send an email or a Slack message, or hold a meeting.

Getting an outsider’s perspective on your blog posts can help them become more universally relevant and appealing.

Around the holidays, it’s not uncommon to see blog posts that are themed.

Consider posting “scary” marketing statistics around Halloween, or creating a post about marketing tips that your target audience will appreciate around Valentine’s Day.

Consider that January 20th is National Cheese Lovers Day, which you may not have known about.

Tune in to a podcast about the industry.

They are excellent sources of information that you can listen to while on the go.

16) Participate in industry events and networking opportunities It is possible to gain a behind-the-scenes look at the latest developments in your industry by attending industry events such as trade shows, conferences, and networking events.

17 Observe how you go about your business on a day to day basis.

Consider reading what you wrote at the end of the week.

It took a lot of your time and energy to simply check your emails, so why not write a blog post about it, such as “How to Save Time Checking Your Email,” “How to Create Gmail Filters,” or “How to Check Your Email in Just 10 Minutes a Day?” Because your post provides solutions to problems that your audience is also experiencing, your post will be well received and appreciated by your audience.

  1. 18.
  2. Make a point of doing something different at work if you want to generate blog post ideas.
  3. A new environment or set of habits can stimulate your brain, allowing you to think more creatively and innovatively.
  4. When you’re searching for a topic on Google, press the spacebar to see what other topics come up as alternatives.
  5. Other related search results are located at the bottom of the page, which may serve as a source of inspiration for blog post ideas.
  6. Make a correction to an existing blog post For example, you may have written a blog post for a specific year that could be updated to reflect the current year.
  7. Examine your most popular blog posts and make any necessary changes to make them more useful to your readers.
  8. Since it helps your website rank higher in search results, ourSEO services actually include this as well.

If you know where to look, coming up with new blog post ideas is simple. Take a few hours to brainstorm topics for at least the next month, and then get to work on them right away! Wishing you the best of luck!

What is Facebook Insights?

Users’ activity and post performance on your Facebook business page are tracked using Facebook Insights, which is a dashboard that you can access from any computer. In addition to offering essential analytics for sponsored and organic articles, such as page visits and post reach, the platform also advises rival pages to monitor and track.

Facebook Page Insights vs. Facebook Audience Insights

In spite of their similar titles, Facebook Insights and Facebook Audience Insights serve quite distinct purposes. Facebook Insights provides a visual representation of incoming data from your company page, allowing you to see how visitors interact with your page, what content they are engaging with, and how your page compares to your rivals. When it comes to advertising efforts, Facebook Audience Insights is utilized to assist advertisers better understand their target consumers on the social media platform (which can also include those who follow your page).

Where is Facebook Insights?

You must have a company profile on Facebook in order to have access to Facebook Insights. Afterwards, follow the instructions outlined below:

Once you log into Facebook, head to your business page. Then, click on “Insights,” located on the sidebar to the left of the page.

The Facebook Insights API, also known as the Ads Insights API, allows you to retrieve ad data in order to track the success of your ads on the Facebook platform. Marketers find the API particularly handy since it allows them to retrieve the exact data they want to follow, no matter how detailed the data is. The first step in retrieving data from the API is to figure out exactly what data you want to extract and then generate an access token for that particular ad so that only your team has access to that data.

It enables you to import data from your Insights API into the platform and compare it to information currently stored in the CRM.

How to Export Facebook Insights Data

The most important stats regarding your company page are displayed on your Facebook Insights dashboard. It is possible to receive a snapshot of your page’s performance on any given day and make adjustments to your approach as needed. The following are the most important metrics:

  • Views on your page– The number of times your page has been seen by Facebook users and non-Facebook users
  • Page likes– The number of Facebook users that have liked your company’s page. Activities on page– The number of actions people perform on your company page, such as clicking on a website link or requesting directions to your location. The number of Facebook people who saw your post is referred to as the post reach. Post engagement is defined as the number of individuals that liked, shared, responded, or commented on your post
  • And

You also have video insights, which may provide you with information on how well your videos are performing. The following are important metrics:

  • Time spent viewing your videos in minutes viewed– The total amount of time that viewers have spent watching your movies
  • Number of users that saw your video for three seconds or more is referred to as the number of video views. Audience retention refers to how long you were able to keep your video’s audience engaged in the video.

To learn more about how to analyze your video insights, continue reading this section.

How to Interpret Facebook Insights

Before you begin analyzing your data, develop a list of the questions you hope to find answers to before you begin. This will assist you in narrowing down the critical indicators to pay attention to. Once you’ve determined this, you may begin searching through the data for patterns. Consider the following scenario: you find that your how-to pieces are being shared at a significantly greater rate than your other material. According to this, it is possible that this form of content connects more with your audience and provides more value to them and their community.

  1. Analyzing the data is one thing, but what is more essential is what you do with the information after you have it.
  2. This will assist you in learning more about your audience and developing material that is tailored to their interests and requirements.
  3. The top video metrics, such as view time and top video performances, will be displayed after you have reached this page.
  4. It delves into how to explore your video insights dashboard and what your insights can tell you about your performance, loyalty, audience, and retention, as well as what your insights can tell you about your competitors.

If you use that information to your advantage, you can produce better content and make more income for your company. Originally published on April 14, 2021 at 6:00 a.m., and updated on April 14, 2021 at 6:00 a.m.

4 Tools to Use Instead of Facebook Analytics

We’re going to be honest with you: if your company has a Facebook page, you should be utilizing Facebook analytics to track your results. There is no more to say. If you aren’t gathering data and insights from the activity on the platform, you will never be able to optimize your influence on the social network’s 1.62 billion daily active members, which is a staggering number. Taking a disciplined strategy to utilizing Facebook for business is crucial if you want to ensure that your social media activities are tied to genuine business objectives.

Understanding how and when people interact with the material you upload on Facebook is also critical in ensuring that the Facebook algorithm works in your favor rather than against you.

It is our goal, therefore, to teach you how to make the most of each one.

Bonus: You can get a free eBook that shows you how to convert Facebook traffic into sales in four simple stages using Hootsuite’s marketing automation software.

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Facebook analytics tools

While Facebook Analytics (with a big A) will be closing down, there is no need to be concerned. There are still three methods to gain access to essential data and insights within the Facebook platform: Facebook Business Suite, Creator Studio, and Facebook Insights. And, of course, if you require it, Hootsuite’s own social analytics for Facebook are also available. Let’s get started.

Facebook Business Suite

As Facebook prepares to phase out Facebook Analytics on June 30, 2021, the company is advising customers to migrate to Facebook Business Suite, if it is available. All of your associated accounts across Facebook and Instagram can be managed in one place with Facebook Business Suite, which is free. You can handle all of your Facebook marketing and advertising operations from here, since it is where all of your Facebook business tools are located. If you’re seeking for insights about the success of your organic and paid social media campaigns on Facebook (and Instagram, too!

You may use this section to examine analytics, trends, and visual reports that can help you acquire insights about your whole account, as well as specific postings.

  • Including likes and comments, participation is important. Information on the demographics of your followers
  • The number of people who see your Facebook page

Please keep in mind that Business Suite is currently being implemented to replace Business Manager and may not be accessible in your region at this time.

Access Business Suite is as simple as signing into the Facebook account linked with your company – if you’re qualified, you’ll be forwarded to Business Suite when you visit business.facebook.com on a desktop or laptop computer.

Creator Studio

Creator Studio is a component of Facebook dedicated only to content producers, bringing together all of their posting, tracking, managing, and monetizing capabilities in one convenient location. Creator Studio is also the quickest and most convenient method to learn about new features and revenue options that may be available to your account. Your content, Pages, and revenue will all be tracked under the Insights tab, which will display a variety of indicators to help you understand the success and reach of your content and Pages.

  • Followers (and unfollowers!) have been added. Impressions, reach, and engagement are all important. Your audience and following are broken out in detail
  • Loyalty and accomplishments

You can learn more about Insights in Creator Studio by visiting this page.

Facebook Insights

You may learn more about Insights in Creator Studio by visiting this link.

Hootsuite

While things may be a little topsy-turvy at Facebook right now as the social media giant reshuffles its analytic tools, analytic monitoring will remain the same at Hootsuite, according to the company. Users will be able to track their Facebook performance, as well as the success of all of their other social networks, from the Hootsuite dashboard in the future. Hootsuite Analyticsprovides a consolidated view of all of your social media initiatives in an one location. This will make your social media analytics work much easier.

You’ll be able to observe critical analytics for each of your social media postings, such as: You’ll also be able to examine statistics for each of your profiles, such as the number of followers that have grown over time.

You may also receive suggestions for the optimal times to post depending on the success of your account in the previous months.

5 reasons to track Facebook analytics

When it comes to determining what worked and what didn’t, it might be difficult. You must take a step back. In addition to providing an opportunity to congratulate yourself on successful efforts, this information will assist you in determining the direction in which your approach should be taken moving forward. What kind of material are regularly popular among those who have gathered data? Last Wednesday, you had 40 individuals unfollow you. Why did this happen? The ability to see the cold, hard facts of what happened on your account is critical to learning from it, evolving as a person, and making your Facebook presence as powerful as possible.

Reporting

In case you have stakeholders, or even just a few interested coworkers who want to get a sense of how things are doing on Facebook, the reporting tools come in quite helpful. Export visual PDFs, spreadsheets, or charts from the analytics platform of your choice in order to communicate results and trends in a clear and straightforward manner.

Understanding your audience

Perhaps you’ve set out with your campaign, content, and branding to reach out to a certain group of people. However, you won’t know whether or not you’re genuinely connecting with them unless you do so. Facebook’s vast collection of data will assist you in determining who is connecting with and following your content, including demographic and geographic data that includes age, gender, and location information among other things. When does your target audience go online?

Do you have an unexpectedly large number of followers from Germany? Knowing the answers to these questions will assist you in either refining your material to meet the target audience you desire or pivoting your strategy to even better engage the individuals who are listening in to your broadcast.

Optimizing your Page

When people connect with your postings on Facebook, you can see what activities they do on your website, from clicking on your contact information to going through to your website. As a result, how do those activities correspond with the objectives specified in your Facebook marketing strategy? What changes can you make to your Page to lead visitors in the direction of your desired actions? Perhaps you might think about modifying the button that directs people to take action. It’s possible that you need to edit your pinned post.

Then, using Page Insights, you can find out which of the available activities on your Page visitors are most interested in.

Now is the best time to get the free guide!

Scheduling your posts at the best times

Of course, there are general recommendations for the optimum times to post on Facebook that can be found online. However, the most effective time to post will vary depending on your target audience. It is extremely beneficial to have statistics on when your followers are most likely to be online when preparing posts, especially when combined with a social media scheduling service such as Hootsuite.

Important Facebook analytics metrics

It is possible for your audience to connect with your brand in a variety of ways on Facebook: by visiting your page, clicking on an advertisement, purchasing tickets to an event, or participating with a Live video. Beyond the overall Facebook analytics tools listed above, it’s critical for marketers to understand the specific behavior, engagement, and demographics associated with each of these digital spaces and activities, as well as the demographics of those who engage with them.

Facebook Page Insights

By delving into the statistics of your Facebook Page, you may learn a great deal about what’s working and what’s not with your target audience(s).

Reach

How many individuals were exposed to your posts? Who was it that engaged with them? What kind of posts did individuals try to keep hidden? Were any posts flagged as spam by readers?

Post types

Are there any links, videos, text-based postings or images surfacing as a result of this influx of content? Measure your audience’s reach vs their engagement to get a clear sense of what resonates with your target demographic. Page viewsThis tab not only keeps track of how many page views you’re receiving, but it also keeps track of who is accessing your page.

Facebook Audience insights

Within Facebook Insights, you can see who is now seeing your content as well as who is interested in your specific prospective audiences.

Location

You’ll be able to examine the most popular cities and nations for your target audience, allowing you to better understand where your likes and following are coming from.

AgeGender

Here you can also see the split of age groups as well as the percentage of women and males (there are no data for non-binary people at this time, regrettably).

Facebook ads analytics

All of your Facebook campaigns, ad sets, and advertisements are accessible through Ads Manager, which allows you to see, make changes, and track results.

Impressions

How many individuals were exposed to your advertisement? The difference between this number and the actual amount of click-throughs or engagement is critical – if they’re seeing it but not responding to your call to action, something is clearly wrong.

Cost per result

Were you aware of the number of individuals that viewed your advertisement? The difference between this number and the actual amount of click-throughs or engagement is critical because, if they’re seeing it but not responding to your call to action, something is obviously wrong.

Breakdowns

With the Breakdowns tool, you can see the ages of your audience members, the countries from which they are watching your advertisements, and whether they are reading your advertising on mobile or desktop.

Facebook Group analytics

When it comes to building fan communities, Facebook Groups are a fantastic tool — and an even better tool for collecting data on who your most devoted fans are, thanks to your group’s administrative tools. Information such as.

Top contributors

Indicate which members of your community are the most active — and whether or if you should approach them about becoming an influential or partnership.

Engagement

Understanding when your members are most active may assist marketers in determining when to post and what to publish in order to achieve the greatest possible reach.

Growth

Keep track of how many new members are entering your community, as well as the factors that have triggered these influxes. This may provide you with some insight into potential promotional possibilities in the future.

Facebook Live analytics

Now that you’ve read our article on how to create Facebook Live videos that people will really want to watch, it’s time to delve into the statistics to see if your innovative content was a success. Live statistics may be found by clicking on the Live video for which you’d want to see the stats, or by going to the Video Library tab in Page Insights and searching for “Video Library.”

Peak concurrent viewers

When your video was live, keep track of the largest number of simultaneous viewers at any time during the video.

Views

The total number of people that watched your Live video on a certain day was calculated.

Average % completion

Did viewers tune in and tune out. or did they tune in and tune out straight away? You should consider reevaluating your content approach if you are experiencing retention issues.

Facebook video analytics

Is video a favorite or a loathed medium among your target audience? There’s just one way to find out: look into the stats for this specific sort of article and see what you can learn. To examine how any video is performing overall, go to Page Insights and select Post Types from the drop-down menu. If you want more precise information on a certain video, you may click on the post title to get stats such as.

Video retention

Using an interactive graph, you will be able to see exactly which frame in your video corresponds to any given moment in the video’s run.

as well as what the retention % was at that particular point in the video’s run.

Average view duration

Similarly to Live video, this metric is useful for measuring how well your material is being received by your audience. When someone tunes in and then promptly exits without seeing the video, how much does their “perspective” truly mean in the grand scheme of things?

Video engagement

Likes, comments, and shares are aggregated in this section to give you a clear sense of how engaging this material is for you. However, while Facebook Analytics and the Facebook Analytics app are being phased down, as you can see, there is still a plethora of data to be mined from this platform—and a plethora of methods to do it. If information is power, then your company will be well-prepared to implement the most effective social media marketing plan ever developed for it. Hootsuite allows you to plan all of your social media posts, interact with your followers, and measure the performance of your efforts all in one convenient place.

Get Things Started All of your social media metrics in one convenient location.

Try it risk-free for 30 days.

Understanding Facebook Page Insights: Likes, Reach, and Page Views

Megalytic Staff published an article on April 5, 2016 titled Facebook Page Insights is Facebook’s own set of reporting metrics that allow you to understand how successfully your Page is reaching your target audience. It is available for both business and personal pages. It is possible to get precise information about the individuals who like your page and about the people you reach with your postings by using the Facebook Page Insights data. Understanding the reach and engagement of your social media marketing activities will assist you in setting goals and improving your social media marketing efforts.

By observing patterns and trends, you may gather information that can be used to guide and modify future postings and campaign strategies.

We’ll start with Likes, Reach, and Page Views to get things started.

Accessing Facebook Page Insights

To view Page Insights, you’ll need access to the Facebook Page, either directly or through a Page Role, although any access level would suffice. To examine the metrics for your Facebook Business page, go to the Insights link in the top navigation bar of your page and select Insights. This link displays once a Page administrator has assigned you a Page Role that allows you to visit the page. The first screen you’ll notice is an Overview screen, which contains a number of high-level analytics about your website.

The main Insights page acts as a convenient dashboard, allowing you to see the big picture patterns that are occurring on your website.

You may also click on any of the posts in the list to see that post on your page, along with any comments and likes it has gotten from other people. After you’ve finished with the Overview part, you may become much more precise about who you were able to reach through your Facebook profile.

Measuring Likes

While Facebook likes are not a be-all and end-all metric for success, they do provide insight into how many people are choosing to follow your brand on the social media platform. You should keep an eye on the number of likes on your page over time to see if it is increasing – as it should be – or if it is decreasing because people are unliking your page. Choose “Likes” from the left sidebar to see a breakdown of how many likes you’ve received over time and from where they’ve come from. If you use the date selector at the top of the page, you can create a custom timeframe that extends back as far as you want.

  • The graph above, titled “Total Page Likes as of Today,” will provide you with an indication of how page likes have changed over the time period you’re interested in.
  • Following that, the “Net Likes” section allows you to see how many new likes and dislikes are received each day, with a graph that differentiates between paid and organic likes.
  • You can select any of the related categories to see it displayed more clearly on the graph (for instance, if you want to see a graph of only paid likes).
  • By keeping an eye on these metrics, you can spot warning signs such as a high number of dislikes or a spike in dislikes.
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Analyzing Reach

While Page Likes provide insight into your targeted demographic, Facebook reach extends beyond this to reveal how many people, whether they are followers or not, actually saw your content. This includes those who see your material as an organic post in a News Feed, as a sponsored post, or as a post that a friend has commented on, among other possibilities. The first graph tells you how your reach has changed over time, while the second graph indicates how people have interacted with your postings (those who reacted to, commented on, or shared posts).

More information may be found by selecting a date range and viewing the exact posts that were published during that time period.

If you continue to scroll down in the Reach section, the next graph will show you negative feedback, with a breakdown of how many people opted to hide posts, report you as spam, or dislike your page as a result of their actions.

Furthermore, the decision to report a post as spam signals a more unfavorable reaction than the option to merely hide a post or not want to read the material you have posted.

If a piece of material is flagged as spam by a large number of individuals, that piece of content should be subjected to further in-depth analysis in order to avoid the creation of similar postings in the future.

Page Views

The Page Views area of your Facebook page allows you to view information on the people who choose to visit your page and peruse it. If individuals are looking for your contact information or looking for information about forthcoming events, this data may suggest that they are visiting your page. If someone really goes to your profile page, that indicates a higher degree of involvement than merely like a post in the News Feed. A more active interest in who you are and what you do, rather than a purely utilitarian interest, is implied by this expression.

  1. If you publish photo albums to your page on a regular basis, you may measure engagement by looking at how frequently the Photos section appears on the graph.
  2. The following graph provides you with information about the persons who have visited your page.
  3. For example, on this page, the highest jump is shown among males aged 25-34, with the next largest spike seen among men aged 35-44.
  4. This type of demographic information may also be used to create marketing efforts that are not limited to Facebook.
  5. In order to establish how many people are discovering your brand’s page through organic search or by clicking on direct links from your website, you should collect this information.
  6. Even a basic social media link in an email signature can result in clicks to your brand’s social media website being visited.

Conclusion

Facebook Page Insights give precise information on how successfully you communicated with your target audience through your Facebook Page, according to the data. The information gained from examining your stats may have a significant influence on anything from how you build up audiences for advertisements to the images you choose to accompany your blog entries. It’s critical to keep track of this data on a frequent basis in order to assess how efficiently you’re driving likes and post engagement, as well as to verify that your content is connecting with your target market.

Although this is an excellent starting point, there are a plethora of additional indicators accessible through Facebook Insights that may help you monitor and enhance your social media marketing efforts.

On our next visit, we’ll go through some of the more advanced features of Insights, such as how to access particular demographic data about your audience. Check out Megalytic’s new Facebook integration to begin displaying Facebook Insights data in your full digital marketing reports in the meantime.

Facebook Analytics Is Going Away: How Marketer’s Will Be Impacted & Understanding Ways to Adapt — Emily Bezak Writes

Written by: Sabrina Tatalias Have you heard the latest news? Beginning on June 30, 2021, Facebook Analytics will be discontinued permanently. And it hasn’t gone down well with everyone. Aside from being yet another addition to the seemingly never-ending series of Facebook adjustments, updating metrics on any platform can make even the most seasoned digital marketer quake in their boots. First, let’s go back in time a little bit. A Facebook Business account for a company or organization is likely something you’ve used or perhaps managed in your previous life.

However, like with any giant, its tentacles encircle several touchpoints throughout your buyer’s journey as well as your whole marketing engine.

I’m here to assist you understand what this shift means for you as a marketer who uses Facebook to promote your company’s marketing efforts and how to prepare for it over the next few months, now that I’ve had time to marinate and research the topic.

Facebook Analytics Is A Powerful Tool

Compared to its competitors, such as LinkedIn and Twitter, Facebook Analytics is one of the more advanced built-in social media measurement tools available today, according to the company. It has been years since I have relied on the built-in technology to provide me with insights about my posts, reach, and even audiences in order to better my social strategy. Facebook Analytics and Facebook Insights are frequently used interchangeably (not going away). Facebook Analytics is accessed through the Business Suite of tools, which you can find here.

Facebook Analytics is a free and simple-to-use tool that can be found on the Facebook website.

It was possible to generate reports based on ActivityPeople data, which gave insights into follower demographics as well as post activity data, funnel data, and journey data.

Many of the reporting tools in Facebook Analytics, for example, need further setup, making it unsuitable for the average user or small- and medium-sized business owner because the out-of-the-box reports were deficient in many aspects.

Facebook Analytics is being phased out, and we must bid farewell and make preparations for the future.

Facebook Analytics Is Going Away: What This Means

Here’s the deal: There wasn’t a clear justification given by Facebook for deciding to discontinue Facebook Analytics. As a matter of fact, the official word from Facebook to make the announcement was quite brief and devoid of specifics. Many in the digital marketing industry believe that Facebook’s decision to remove Facebook Analytics off the platform was motivated by a desire to promote its other products, such as the Facebook Business Suite, Ads Manager, and Events Manager. In terms of advertising efforts, event pixels for retargeting, and helping marketers and company owners understand their target consumers through ultra-personal data, these technologies are quite beneficial to them.

So let’s get started by looking over some of the new tools that are sure to become your new favorite additions to your marketing toolset.

Workarounds Marketers Can Take

Isn’t it great when we can find a creative way to acquire what we want? Marketers should be resourceful, and those in charge of digital and social media channels are the ones who are most familiar with how some social media sites may be particularly difficult to work with when dealing with Business Accounts. Have you ever found yourself in a scenario where your personal social media account was linked to a company account, for example,? I know I have, and we’ve talked about it at least a couple of times during our virtual happy hours and coffee breaks together.

The following are some of the alternatives available to us:

  • Social Media SchedulerBuilt-Ins
  • Facebook Business Suite
  • Ads Manager
  • Events Manager
  • Social Media Scheduler

Use a Social Media Scheduler with Analytics Functionality

We can only hope that the majority of marketers and social media managers are taking use of a social media planner for their firm. A seamless technique to batch schedule social media postings so that they are automatically posted while the team is in meetings or working on other tasks is generally used in this situation. Most social media schedulers also include an analytics tool that provides demographic and post data that can be accessed directly from the scheduler platform and across several platforms at the same time, according to the company.

For social media scheduling, I like to utilize tools such as Facebook’s Social Pilot, Hootsuite, and Sprout Social.

Here is a useful site that lists additional social media analytics tools.

Facebook Business Suite

Are you currently taking use of all that the Facebook Business Suite has to offer? Initially, I was unaware of how many distinct tools and features Facebook has to offer in comparison to other social media platforms until I started experimenting with it. Facebook Business Suite is, in essence, a consolidated view of your company’s Facebook account. As a result, think of this as your one-stop shop for everything Facebook Business. To give you an example, the Facebook Business Suite gives you the option to schedule future posts, respond to comments, view social data, and even manage Facebook Ads.

Notice to Readers: Even when compared to Facebook Insights via the platform, the social metrics inside the Business Suite are insufficient.

However, I strongly encourage you to experiment with the built-in Facebook and Instagram post scheduler that comes with Business Suite, because it completely blew my mind when I first started working from the Facebook Business Suite across the numerous Business Accounts that I manage.

Ads Manager

Now, given the nature of our industry, we should all be utilizing paid social advertising in one form or another. It is likely that Facebook Ads, in particular, are one of the most comprehensive paid social platforms I have ever dealt with, and this is owing to their huge library of user data that can be used to target ads more effectively. Needless to say, please begin utilizing Facebook advertisements, since they are, in my opinion, a game changer. A part of the Business Suite, Advertisements Manager essentially allows you to plan and design ads that will be displayed on Facebook.

If you are running any Facebook ads, you will also be given access to a panel that allows you to track the effectiveness of your advertisements.

For example, you may learn about your target audience’s demographics and ad placement areas, as well as the expected reach, clicks, and conversion rates of your sponsored advertisement.

This further demonstrates how important it is to be flexible and to stay up with new tools and technology in order to get additional information that can be applied to new platforms, as well as abilities that can be used to a variety of platforms.

Events Manager

I’ll be honest, adding code to Events Manager and understanding event tracking on tools such as Google Tag Manager or Tealium are the last two things on my list. I’m not going to lie, it takes a little more technical expertise to get it working. It works by embedding a Facebook Pixel on your website, which allows you to track and measure “event” interactions that take place on your website. The Facebook Pixel is a few lines of code from Facebook that you copy and paste into the header portion of your website to track visitors.

  • An event may be defined as anything that can be activated by clicking on it.
  • What happens when all of this data has been gathered?
  • Once on the website, this follower will begin to provide us with information about the material they are seeing, events they are participating in, and other activities.
  • However, the major reason we included the Facebook Pixel is that it will allow us to retarget our sponsored advertisements to this particular user in the future.
  • What is the significance of this?

The percentage is too high, and we must lower it through retargeting in order to capture these individuals once more in the hopes that they will purchase something the next time they visit the website and complete a goal, whether it is filling out a form, making a purchase, or even signing up for something.

The Future of Facebook Marketing Metrics for Marketers

Facebook Analytics is being phased down, and to be honest, it was a bit of a bummer to see the feature disappear. Despite this, I am hopeful about the future, viewing this as an opportunity to collaborate more extensively with other tools such as social media schedulers, Facebook Business Suite, Ads Manager, and even events management software like Event Manager. marketers have a difficult job to play in terms of marketing, social media and digital marketing activities; we are also at the forefront of the ongoing developments in the industry.

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Facebook Insights Guide: 10 Metrics to Watch

When it comes to promoting your company on Facebook, the most essential thing to remember is to make sure that you are catering to your target demographic on every level. Simply basing your marketing campaign on your assumptions about what your audience wants to see or when they want to see it is a disservice to your marketing effort — especially when there are tools available to help you, such as Facebook Insights. The use of Facebook Insights for your company page eliminates the need to guess when it comes to posting to your page and provides you with vital information on when to post, what to publish, and even identifies patterns in your prior material.

Here you’ll find the Facebook Insights guide of your dreams, which will assist you in navigating and reaping the benefits of this powerful, built-in Facebook feature.

See also:  How To Install Wordpress In 4 Easy Steps?

Please continue reading if you’re ready to get started!

We look forward to speaking with you!

Facebook Insights explained

If you’re asking, “What exactly is Facebook Insights?” you’re not alone in your confusion. In spite of the fact that you’ve been using Facebook to sell your business for quite some time, there’s still a good possibility that you haven’t explored Facebook Insights, which is the holy grail of social media analytics. Logging into your Facebook business profile and selecting the “Insights” option at the top of the page will bring you to it. According on a range of data, Facebook Insights presents charts and graphs that describe how your audience interacts with your page on the social media platform.

For example, one of the metrics outlined by Facebook Insights is the number of people who liked a given post.

You will benefit much from this information since it will assist you in ensuring that your campaign is continuously performing at its top.

Having discussed what Facebook Insights is and how to utilize it, we’ll go on to discussing some of the metrics that may be gathered through the usage of Facebook Insights.

10 Facebook Insights metrics you can’t ignore

Here are the ten most important Facebook Insights indicators to pay attention to in the next months:

  1. The following actions occur on the page: page views, page previews, page likes, post reach, post engagements, Messenger insights, video insights, page followers, orders

If you want a more in-depth look at any period of time, you may look at any of these metrics for “yesterday,” the last seven days, or the previous 28 days. It is possible to export the data in the form of an Excel document as well. If you opt to export the data, you will be able to choose a specific date range for the data to be exported. You’ll also be able to choose whether or not you want to see page data, post data, or video data shown. Let’s take a closer look at each measure individually.

1. Actions on page

Micro-metrics are abundant within this specific measure, and they are visible to the naked eye as well. You’ll be able to pick the time period for which you’d like to see metrics at the top of the section, as well as the data themselves. Take a look at some of the page actions you may engage in:

  • The total number of activities on this page is: The number of users who clicked on the “Get Directions” button, the “Website” button, the phone number, and the action button is shown by this graph. Demographics as a result of action: Each of these metrics is subdivided into a number of groups that might assist you in better understanding your target audience. In groups grouped by age and gender, nation, city, and even device, you can see the number of individuals who clicked on each element.

How to utilize Facebook Insights to make improvements to your page’s actions: You may use these data to judge whether or not you’re placing sufficient focus on the calls-to-action on your page (CTAs). If your interaction rates are lower than you’d like them to be, you might want to consider adjusting the phrasing of your CTAs. Alternatively, if you don’t have any buttons, include them.

2. Page views

Page views will be another measure that you’ll be able to track using Facebook Insights as well. The following are the many metrics that may be found in this section:

  • Total views: This metric displays the number of total views your page received within the time period you chose. You can also view total views by section, which allows you to see how many people have visited your home page, articles, about section, images, and reviews
  • You can also check how many users have viewed your reviews. Individuals who have viewed this item: Using this measure, you may find out how many people have visited your page and what they were looking at in terms of section, age and gender, nation, city, and device. The following are the most reliable sources: It’s possible that you’ve been curious about the source of your page visits, and this chart will answer your questions. It provides an overview of the sources of your page visits, which may include Facebook, your website, Google, and others.

How to utilize Facebook Insights to increase the number of page views on your website: As a result, if your page visits are fewer than acceptable, it may be necessary to take action through alternative methods. When sending out your monthly emails, on your website, or through other social media channels, encourage consumers to visit your Facebook page.

3. Page previews

This one is rather straightforward – it displays the number of times your website was seen by people over a certain period of time.

  • Total number of page previews: You can see how many page previews you have earned. People that participated in the preview: View the ages and genders of those who have viewed your page

How to utilize Facebook Insights to improve the look and feel of your page previews: Page previews aren’t really actionable, so if your statistics are low, you shouldn’t be overly concerned about it. If you want to boost the amount of page visits, try following the same recommendations as previously.

4. Page likes

When you visit the page likes area of Facebook Insights, you can see how many people have liked your page. You’ll be able to observe the following:

  • As of now, the total number of page likes is: What is the current number of individuals who like your page
  • Net likes are calculated as the sum of the number of new likes minus the number of unlikes. This chart also allows you to compare your performance over a given period of time. Moreover, it gives a visual representation of dislikes, organic likes, purchased likes, and net likes. Where the events that your page enjoys occurred: By location, you can see how many times visitors have liked your page. Whether they liked your page on the real page, whether it’s been restored from reactivated accounts, whether it’s been a page recommendation, or whether they saw it in their news feed

How to utilize Facebook Insights to increase the number of likes on your page: To increase the number of page likes you have, consider promoting your Facebook page on your website, in emails, and through other social media platforms. If you have a brick-and-mortar location, you may even include your Facebook URL on your business cards. Not to mention the fact that you may launch a social media advertising campaign to assist people find you on social media sites such as Facebook.

5. Post reach

If you’ve ever wondered how far your posts have traveled, post reach is a useful measure to keep an eye on.

You’ll be able to view the following items on your screen:

  • Post reach is an estimate of how many users saw one of your posts displayed on their computer screen. This is divided into two categories: organic and sponsored postings. Recommendations: The number of times individuals in posts and comments suggested your page to a friend or follower
  • Reactions, comments, shares, and “other” are all possible. Counting the amount of interactions with your posts, such as responses, comments, shares, and “other” interactions
  • Reactions: The many ways in which people respond to your pages. This chart shows the number of “likes,” “loves,” “wows,” and “hahaha” that your postings have received on social media. The number of people who have chosen to conceal your posts, hide all of your posts, reported your company page as spam, or disliked your profile is shown in the following table: Estimated number of people who saw your about page or any material from your overall page on their computer or mobile device.

What you can do to boost post reach using Facebook Insights:If you want your posts to reach more people, you can start by encouraging users to share your material in exchange for a chance to win a prize. Additionally, you might request that others respond to your post depending on their thoughts on a certain topic or post.

6. Post engagements

How many people are engaging with your posts? When are your fans online? You can gain all this information and more from the post engagements section of the Facebook Insights platform.

  • When your supporters are online, you may do the following: A graph that indicates which days of the week the majority of your followers are online, as well as a graph that shows when times of the day they are most likely to be looking at your page
  • Types of posts: The popularity of post types is determined by the number of users who see them, the number of times they are clicked on, and the number of responses, comments, and shares they receive. This is divided into three categories: photographs, videos, and links. It also provides you with detailed information on each of your postings. The most popular posts from the pages you follow are: Content that your competitors have posted, as well as their level of interaction

How to utilize Facebook Insights to increase the number of people who engage with your posts: If your interactions are less than optimal, you may utilize the time and post type information to fine-tune your posting schedule and content to increase engagement.

7. Messenger insights

Messenger insights are also accessible through Facebook Insights, which gives a brief summary of your Messenger data. You have the option of selecting a time window during which you wish to examine the following stats once more:

  • Connections for messaging: The number of persons who can be reached by your page. Facebook has said that this measure is still in development. This is the proportion of banned connections in messenger, as a percentage of connections that have sent or received messages. New message connections: How many users have added your page as a connection to their messaging list. Facebook has said that they are working on developing this measure as well. Responsiveness: This measure includes two figures: your response rate and the time it takes you to respond. The response rate in Messenger refers to the percentage of messages that you responded to. In terms of reaction time, this refers to how long it takes you, on average, to respond to a message. Newly banned connections: The number of times people have blocked your Messenger connection in the last 30 days. Amount of new reports of connections: The number of persons who have reported a Messenger connection with your page.

In order to boost messenger insights, you may make use of Facebook Insights. If you have a large number of banned or reported connections, experiment with alternative ways of communicating with your followers.

8. Video insights

Video insights allow you to see how many people have watched the videos you’ve released throughout the time period you’ve chosen.

  • It determines your eligibility for ad breaks in your videos and how often you may see them. Performance:Metrics for all of your videos from the time period you’ve chosen. This covers the number of minutes spent viewing your videos, the number of times your films were played for at least one minute, and the number of times your movies were played for at least three seconds. The most popular videos are as follows: Your best-performing videos (as measured by the number of minutes they were seen) within the time period you choose

How to make better use of Facebook Insights to boost video analytics: In the event that you are dissatisfied with your video performance, you may experiment with a few other options. Your posts could just be appearing at inconvenient times for your specific audience, and you can examine your post engagement numbers to see whether this is the problem. You might potentially publish movies that are excessively lengthy or that do not correspond to the user’s objective. All of these variables may be tested using Facebook Insights to determine how you can optimize your video’s overall performance.

9. Page followers

This measure displays the number of new people that have joined your page. It is divided into areas that are paid and those that are not paid. Facebook expresses caution, stating that these figures are only approximations.

  • As of now, the total number of page followers is: How many people are now following your page
  • How many people are following your page today
  • Net followers are the number of new followers you have minus the number of individuals that have unfollowed your page. This section is divided into the following categories: unfollows, organic followers, paid followers, and net followers. The following occurred in the area where your page follows: The number of times visitors have visited your page and the location from which they have visited it. Uncategorized desktop, your page, search, and page recommendations are some of the available options.

In order to grow your number of page followers, you should mention or link to your Facebook page on other marketing channels – the same as you would for any other statistic enhancement! You might also hire a social media marketing service, such as WebFX, to assist you in getting your Facebook business page seen online.

10. Orders

ecommerce shops benefit greatly from having this as a metric It provides information on how many orders you got within the time period you specify. Aside from a quick breakdown of how many orders you’ve completed through Facebook, there aren’t too many specifics to go into. How to make advantage of Facebook Insights to optimize your purchase processing: Consider changing the way your items appear on users’ timelines if you’re not seeing as many sales as you’d like.

Do you want to improve your Facebook Insights metrics?

If you’ve utilized this post to get insight into how to determine the performance of your Facebook page using Facebook Insights, then thank you for your time and effort. Our team can assist you if you were dissatisfied with the stats that you observed. WebFX is a full-service digital marketing organization that specializes in social media marketing in its many forms.

We can assist you with delving deeper into your Facebook Insights as well as improving important indicators that are critical to your company’s success. To get started, please fill out our free quotation form or contact us at (888) 601-5359. We look forward to speaking with you!

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