Shopify Vs. Wix – Website Builder Comparison?

Wix is easier to use than Shopify, and quicker to build your store with. Wix provides more creative freedom than Shopify, but Shopify provides better sales tools than Wix. Wix is a website builder first and foremost, whereas Shopify is designed purely to help people set up their own online stores.

Should I switch from Wix to Shopify?

So Wix or Shopify? If you are serious about growing your online ecommerce presence, then Shopify, while not perfect, is a much better choice than Wix. With better SEO tools, plugins, AMP readiness, and greater ecommerce functionality, it can help you grow your business more quickly.

Is Wix compatible with Shopify?

Wix ecommerce simplified Start selling products securely on your Wix website in minutes. The Shopify Buy Button offers all the functionality of Shopify in your own mini online store. Choose the product you want to sell, generate your embed code, and paste it onto your website.

Can I switch from Wix to Shopify?

If you have created a web store with Wix, using your own domain name (bought outside of Wix), you can also completely migrate it to Shopify. Actually, you can move your domain in one of two ways – either by transferring it to Shopify or by connecting it to your new account.

Does Shopify take a cut of sales?

Basic Shopify charges 2.9% + $0.30 per transaction, while Advanced Shopify drops just half a percentage point to 2.4% + $0.30.

Does Wix take a percentage of sales?

Wix’s processing fees are pretty standard – both PayPal and Stripe charge the same 2.9% + $0.30 fee as their basic rate. While some payment processors vary their rates depending on the size of your business, or the credit cards being processed, Wix Payments always charges 2.9% + $0.30 for everyone.

Can I sell on Wix for free?

With Wix, you can start your eCommerce website for free with no limited trial. Once you’re ready to sell online and accept payments for your site, upgrade to one of our Business & eCommerce Premium plans.

How do you make money on Shopify?

How to Make Money on Shopify

  1. Shopify plans and pricing.
  2. Start an e-commerce store.
  3. Set up a dropshipping business.
  4. Become an affiliate.
  5. Monetize your social media.
  6. Display and describe your products clearly.
  7. Do market research.
  8. Offer great customer service.

Can I use my domain name in Shopify?

You can add a domain to Shopify in the following ways: Transfer your domain to Shopify – If you already own a domain from a third-party provider, and you want to manage all your domain settings from your Shopify admin, then you can transfer management of your domain to Shopify.

Wix vs Shopify: Which One Is Worth Your While? (2021)

With Wix, you may sell your products online at a lesser cost than with Shopify. Using Wix’s Business Basic plan, you may start selling your products online for as little as $23/month, compared to $29/month for Shopify’s cheapest plan. Shopify, on the other hand, offers a 14-day free trial period, allowing you to sample before you buy. Yes! Shopify has developed its own template language, known as Liquid, which you may use to make complex adjustments to the themes available on the platform. You may access Wix code through the editor, which also allows you to make more complex customizations to its templates.

Text, links, SEO settings, and Wix Stores can all be translated with a single click of the mouse.


However, with Wix, this has to be a precise sum of money to be considered.

  1. Yes.
  2. Premium plans are available in three different price ranges: Basic ($23/month), Unlimited ($27/month), and VIP ($49/month).
  3. However, Wix goes above and beyond by providing keyword support for meta titles, meta descriptions, and URL slugs – a feature that is not available on other platforms.
  4. Yes.
  5. Every theme supplied by each platform is mobile friendly, which means that your store will look beautiful on any screen size, including smartphones and tablets.

Wix vs Shopify: Which is the Absolute Best?

If you’re someone who has a fantastic product idea that you’d want to sell online, or if your present online (or offline) store might benefit from a more prominent online presence, you’re most certainly in the market for a new ecommerce platform to help you grow your business. Fortunately for you, some high-quality solutions are available (thus our Wix vs Shopify comparison), allowing you to experiment with each and choose which is the best fit for your business needs. Shopifyis the undisputed leader in terms of popularity, butWixalso frequently comes up in the discussion, since the Wix platform has over 68 million users and is the most popular website builder on the internet.

  1. Shopify is a committed heavyweight in the world of ecommerce, created to provide businesses with all they need in order to sell their products and services online.
  2. Wix, on the other hand, is all about drag-and-drop simplicity and making website creation simple for newcomers.
  3. However, Shopify is capable of handling far bigger sales volumes and provides access to a wide range of features such as social media integrations and dropshipping.
  4. Still not convinced?
  5. Choosing the most appropriate ecommerce platform might be difficult.

To help you decide between Shopify and Wix, I’m going to provide you with an in-depth comparison of their features, pricing, and overall ease of use. Continue reading to find out if Shopify or Wix is the better choice for your online store needs.

Wix vs Shopify: The Main Features

The competition between Wix and Shopify boils down to deciding what kind of online store you want to create in order to rank well on Google. Whereas Wix, like WordPress, is first a website builder, Shopify is a dedicated eCommerce heavyweight with a strong presence in the United States.

Basic online store functionality

While both Shopify and Wix provide a number of high-quality fundamental functions, Shopify is the obvious winner when it comes to online sales, thanks to its outstanding store administration capabilities and exceptionally attractive product pages. Both Wix and Shopify offer with a large selection of free and premium templates to get you started quickly and efficiently. The ease of use is also superb, with simple website builders that will assist you in getting your website up and running in no time.

Inventory management

When it comes to inventory management, Wix is quite straightforward, but Shopify has everything neatly arranged in an one location. From the same module, you can go to a product creation page, an inventory tab, and a section for your gift card purchases. With the addition of a search bar at the top of the dashboard, finding items has become even easier as a result of the latest upgrade. Enter whatever terms you want (for example, for a collection, an item of inventory, a customer or an offer) and it will return the results you need without you having to search everywhere.

Customers will be sent to your shopping cart by Shopify, which includes an inventory solution that allows you to upload numerous or single goods, as well as stock management tools and other features.

For example, you would have less options when it comes to everything from the app market to inventory management than you would have with Shopify.

Coupons and discount codes

Discounts and promo codes are both offered at no additional cost when using Wix or Shopify’s platforms. It’s difficult to see the difference between the two since you may specify which goods are eligible for discounts on each platform and because neither platform requires much effort on your part.

Product types

Both Shopify and Wix let you to sell a wide variety of things online, exactly like You have the ability to design an inventory that is jam-packed with anything from digital products to physical objects to service offerings and beyond. Essentially, the only difference is that in order to sell your service items through Wix, you will need an app. However, in order to sell digital items on Shopify, you must first integrate the platform with a third-party service. The good news is that, owing to Shopify’s app store, you can quickly and easily get applications for anything from email marketing to digital selling.

Product Presentation

The more remarkable and compelling your items appear, the greater the likelihood that your sales statistics will climb. Fortunately, Shopify provides you with everything you need to make your items stand out from the competition. With the Shopify app, you can quickly and easily add an infinite number of things to your ecommerce store in real time, and you can even create variants of the same item. You will, however, need to add additional plugin parameters in order to use business-critical capabilities such as product zoom and video.

In the same way that some other prominent tools, such as BigCommerce, allow you to employ built-in video capabilities to improve the consumer experience, you can also access a variety of product zoom options with this tool.

As a result, in the comparison of Wix vs Shopify, Wix has more features out of the box. In addition, Wix added additional checkout customization options to its tools in 2018, allowing you to create a unique and user-friendly checkout experience for your ecommerce website.

Payment gateway options

Shopify accepts payments through over 70 different payment gateways, including PayPal, Stripe,, and PayMill, among others. Since its inception, Wix has grown and currently supports about 50 payment gateways, including PayPal, Stripe. Square, WireCard, Braintree, and Authorize.Net, among others. When it comes to the comparison of Wix vs Shopify, Shopify wins hands down since it offers checkout options for practically any situation, as well as more than 100 different payment gateways to select from.

PayPal and Stripe are among the typical payment methods that Wix accepts on the backend of its websites.

As an added bonus, Shopify enables you to customize tax rates and delivery prices for each individual goods, whereas Wix does not provide these services.

Themes and templates

Due to the fact that Shopify is exclusively for ecommerce enterprises, all of the themes are designed to meet your needs. Because you can conceal elements inside the theme editor without having to delete them, Shopify themes are also quite versatile, allowing you to alter certain portions without having to replicate the theme (for example, on a staging server). Shopify themes are also extremely customizable. Although Wix has a large number of online shop themes, the number of options does not compare to that of Shopify.

  • Several Shopify themes have been made by freelance designers, resulting in templates that are both practical and visually appealing in their ecommerce capabilities and aesthetics.
  • Although Shopify designs have their advantages, as compared to alternatives such as Wix and Squarespace, the themes may be fairly pricey in some circumstances.
  • Online retailers can find their way to their own portion of the site.
  • When compared to Shopify, you cannot simply change the branding of your business whenever you want.

Abandoned Cart and Tax

The good news is that both Shopify and Wix provide industry-specific capabilities with each template. As a result, creating your online business will be much quicker and easier. Besides that, Shopify includes an abundance of additional features. The tools to update your Shopify POS are included with every plan, including the free plan trial, and include discount code generation, abandoned cart recovery, and multi-channel connection, among other things. When it comes to your ecommerce site, the options provided make you feel like a genuine Business VIP.

Obtaining a high-quality tool from Shopify is significantly more convenient.

You may set and disable taxes, incorporate tax in your product prices, and do a variety of other things with Wix. However, it is recommended that you use an additional software, such as the Avalara app, to assist you with your taxes.

Apps and add-ons

It’s easy to get lost in the hundreds of fascinating integrations available in theWix app store. However, they aren’t all geared toward online companies, so you’ll have to sort through the ones that may be more beneficial for brick and mortar businesses as well. To run a successful online business, you’ll need more than just a domain name and point-of-sale technology. You may increase sales by integrating apps with your shop builder, which will make it easier for you to reach your target audience.

Dropshipping, product reviews, and customer conversions are all possible additions.

Although the Wix Adi is a fantastic tool that provides a plethora of construction choices, its extensibility is severely limited when it comes to applications.

Multilingual capabilities

Wix features a robust multilingual software that allows you to translate your website into any language you choose. Shopify has a difficult time in this area, however a few themes are built to work in both English and Spanish. Wix is the obvious winner in this contest.

Marketing Features

Shopify’s marketing strategy is primarily reliant on third-party apps and integrations. Despite the fact that this gives businesses with a great deal of flexibility, it is impossible to compare Wix and Shopify when all of the other applications are taken into consideration. Wix, on the other hand, has something unique that distinguishes it from other inexpensive tools such as Weebly. In addition to being a subscription-based service, Wix Ascend is an all-in-one marketing solution that allows you to handle all of your marketing in one spot.

Social media integration

Among the things that Shopify does better than Wix is the fact that it allows you to sell your items over a variety of platforms. This implies that you may integrate your store with social media platforms such as Facebook, Instagram, eBay, and Amazon.

Email Campaigns

Wix Ascend provides you complete control over all of your marketing solutions, including the ability to send three email campaigns each month without a Wix Ascend membership to help your sales and customer nurturing efforts. Create email campaigns from your Shopify admin page, however if you want the most comprehensive set of tools, you should usually consider integrating a third-party application.

SEO Tools

With Wix Ascend, you have complete control over all of your marketing options, including the ability to send up to three email campaigns per month without a Wix Ascend membership to assist sales and customer nurturing. Create email campaigns from your Shopify admin page, but if you want the most comprehensive set of functionality, you should definitely consider integrating a third-party app with the platform.

Blogging Features

Despite the fact that I believe Shopify provides a more aesthetically pleasing content management system for your blog, both Wix and Shopify have integrated solutions for your blogging needs.

Wix makes it as simple as possible to create visually appealing blogs. Wix, on the other hand, makes it difficult to make full use of its archive feature, which is a significant drawback. Shopify does not do well in the blogging arena, owing to the lack of built-in statistics and a search function.

Analytics and Reporting

It is critical to keep track of the performance of your website. It allows you to identify what is and isn’t working on your website, allowing you to create a strategy for long-term development and success. When using Wix, you must have an eCommerce-level subscription in order to access features such as Google analytics. Shopify, on the other hand, provides you with analytics for all of their programs. Shopify outperforms Wix when it comes to built-in analytics features in the battle of the ecommerce platforms.

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Customization capabilities

Shopify has always been welcoming to developers who want to get their hands dirty and add their own code to the platform. The main drawback is that you’ll have to master Shopify’s Liquid programming language, which is not easy to understand. As a result, simple HTML and CSS will not be of use in this situation. The majority of individuals end up working with a Liquid developer. Web design software such as Wix, on the other hand, is geared for novice webmasters with little or no design knowledge.

Web design software such as Wix, on the other hand, is geared for novice webmasters with little or no design knowledge.

Wix vs Shopify Pros and Cons

When deciding between two eCommerce behemoths, creating a list of pros and disadvantages might be the quickest and most effective method of decision-making. Let’s begin by taking a look at Shopify.

Shopify Pros

  • ECommerce capabilities that are unmatched in their breadth, including abandoned cart recovery included in every subscription
  • Excellent assistance to consumers that want more assistance
  • A fantastic knowledge base with a large amount of community assistance
  • There are hundreds of different payment alternatives to select from
  • Integrations with everything from social networking to dropshipping tools are virtually limitless. Simple to use, having a well-designed UI
  • Shopify shop with SEO optimization

Shopify Cons

  • Premium themes and addons might be too pricey at times.

Wix Pros

  • For novices, it is really simple to use. Hundreds of templates to pick from
  • An immersive checkout experience
  • Reasonable price
  • Integration with third-party programs such as ECwid
  • Excellent client service

Wix Cons

  • Only enough to cover the needs of small enterprises. There isn’t a great deal of extensibility

Wix vs Shopify: Ease of Use

This is where things get interesting, because Wix is specifically designed for non-developers who are frightened by cluttered interfaces and large code obligations. When it comes to making your sites appear professional without a lot of design skill, Wix has a lot of helpful templates, add-ons, and a great drag and drop editor. One thing is certain: the pricing forWix is more difficult to understand than the pricing forShopify. However, this should not prevent you from considering it.

Setup Fees

Neither WIX nor Shopify need you to pay any startup costs when launching your first online business.

Monthly Fees

Although WIX provides discounted yearly plans, I’m not a big supporter of this because it means you’ll be tied to a single platform for an extended period of time. Because of this, let us keep to the monthly costs. Unless you choose the $17 per monthecommerce plan or the $25 per monthVIP plan, it is difficult to launch an online store with WIX. It costs $9 per month for the Shopify Lite Plan, and $29 per month for the Shopify Basic Plan. If you’re just starting started, I’d say that the Shopify Starter plan is the best option, and because the Basic Shopify plan and eCommerce Wix plans both offer no transaction fees and unlimited goods, Shopify has more designs and is thus a better price.

The $17WIX Ecommerce plan, on the other hand, may be a good fit if you’re looking for a complete online shop (which is not accessible in the Shopify Lite Plan) at a price that’s less than Shopify Basic.

Bandwidth Charges

The use of either solution does not result in the implementation of bandwidth costs.

Transaction Fees

Transaction costs are never levied by Wix, however you should keep in mind that credit card processing fees are an additional expense. Using the Shopify Paymentsprocessor, you will not be charged any processing costs if you choose to use Shopify as your payment processor. Choosing an alternative such as PayPal or, on the other hand, will result in you paying a transaction charge that runs from 0.5 percent to 2 percent, depending on the plan you choose.

Free Trials

Wix and Shopify both provide free 14-day trials, so if you’re still not sure which way to go, I strongly advise you to register a free account with either and discover which user interface you prefer the best.

Wix vs Shopify: Customer Support

You should keep in mind that before purchasing any new instrument, it is critical to assess how much assistance you will require. Support is available by phone and email for both Wix and Shopify, as well as dedicated social media assistance, forums and help centers, among other things. Shopify provides live chat assistance 24 hours a day, seven days a week – something you won’t get with Wix. On the bright side, Wix provides a lot of in-editor advice, which may be really helpful when you’re constructing your website from the ground up.

Wix’s built-in assistance is excellent for obtaining rapid answers to your problems.

While Shopify does give constant support, Wix makes it easy for you to assist yourself when you need it.

Wix vs Shopify: The Winner

However, even if the Wix Ecommerce plan is a nice surprise, it’s still tough to suggest it over Shopify, given that the Shopify brand has been around for so long and that they are solely focused on assisting online businesses. In addition, the themes have improved, and it is quite straightforward for a first-time developer to create a decent website on the Shopify platform. Not to mention the fact that using Wix does not result in significant savings. Please let us know if you have any questions regarding this Shopify vs Wix comparison in the comments box.

We recommend that you read ourShopify reviews and Shopify Pricingguide before you leave the site.

Wix vs. Shopify For E-commerce Businesses

Note from the editors: We receive a commission from affiliate links on Forbes Advisor. The thoughts and ratings of our editors are not influenced by commissions. Wix and Shopify are two e-commerce-friendly website builders that are pitted against each other in this comparison. Both Shopify and Wix allow you to design a website very fast and simply, and both allow you to sell items and services online through their own platforms. As a result, which platform is most appropriate for your website or online store?

With the help of Forbes Advisor, we compared Wix and Shopify, focusing on key characteristics such as pricing, e-commerce capabilities and customer service, as well as simplicity of use and scalability.

Each platform has its own set of advantages and disadvantages, which we go over in detail in our assessment.

Featured Partners

$2.9 per month as a starting point E-commerce is a term that refers to the sale of goods and services through the internet (low-priced plan) No $1.95 per month as a starting point E-commerce is a term that refers to the sale of goods and services through the internet (low-priced plan) Yes

Wix vs. Shopify: At a Glance

Between the two website builders, there are a number of distinctions to be made. Shopify does not provide a free plan, whereas Wix does. Wix, on the other hand, provides you with a free custom domain, but Shopify does not. Gift cards are incorporated into the Shopify platform, however you’ll need to use a third-party software to sell gift cards on your Wix website. On both platforms, you may sell digital items, but with Wix, you’re limited to files that are no more than 1 GB in size, whereas Shopify enables files up to 5 GB in size.

Wix does not charge transaction fees, and neither does Shopify if you use Shopify Payments; nevertheless, Shopify charges between 0.5 percent and 2 percent for transactions made through other payment processors.

Ease of Use

Despite the fact that Wix and Shopify are both designed with user-friendliness in mind, this does not imply that they are both extremely simple to use. Knowing the history of each website builder will help you choose which one is best suited for your needs. Wix is designed for anyone who require a professional online presence but do not have much coding or design experience. It is possible to build website content using the Wix platform, which includes “About Us” business descriptions, blogs, and articles.

  1. Although Wix has e-commerce features, it was not initially intended to be used to host online storefronts.
  2. Blogs and business description pages are among the content capabilities accessible on Shopify, however they are not the platform’s primary focus.
  3. In order to start an online business, you’ll need to make decisions regarding payment gateways and tax calculation as well as product variants and shopping cart functionality as well as shipping alternatives and return policies and procedures.
  4. Both Wix and Shopify are reasonably simple platforms to work with.
  5. If you’re creating a content-rich website that also includes basic e-commerce functionality, such as collecting payments for services or selling a limited number of things, Wix is a better choice than WordPress.


A free plan, as well as seven premium plans, as well as bespoke corporate options, are available from Wix. The free plan offers a limited set of functionality, as well as Wix branding and the inability to sell anything online. The four Wix basic website plans are intended for customers who want a professional website but do not intend to take online payments. They are available at a low cost. All of these plans include a free custom domain, an SSL certificate, and storage space ranging from 3 GB to 35 GB.

The VIP and Pro subscriptions also include a professional logo and an event calendar app, which are also optional extras. The following is a breakdown of the cost for several fundamental website plans:

  • In addition to the Combo subscription fee of $14 per month, Unlimited subscription fee of $18 per month, Pro subscription fee of $23 per month, and VIP subscription fee of $39.

Wix offers three different e-commerce and business options from which you may pick if you want to accept online payments on your Wix website. The following is the pricing for these plans:

  • $23 per month for Business Essentials
  • $27 per month for Business Unlimited
  • And $49 per month for Business VIP.

All Wix e-commerce plans include the following capabilities as standard:

  • Accept safe online payments (both one-time and recurring)
  • Accept recurring payments. Accounts with customers
  • Free personalized domain
  • 20 GB to 50 GB of storage space
  • An unlimited number of items
  • And more. Cart retrieval after it has been abandoned

In addition, the Wix Business Unlimited and Business VIP plans include 100 to 500 automated sales transactions, subscription sales, marketplace selling, dropshipping by Modalyst, and product evaluations by KudoBuzz, depending on the plan selected.’s Business VIP subscription provides priority tailored service, customizable reporting, and a loyalty program for repeat customers. Shopify offers a low-cost option called Shopify Lite, which allows you to add e-commerce capability to your current website for as little as $9 per month, depending on your needs.

You may also use Shopify Lite to accept credit card payments in person using the point-of-sale (POS)app, which you can download to your iOS or Android device and use to process payments.

The following features are included with all Shopify plans: an unlimited number of items, 24/7 customer service, the ability to sell on online marketplaces and social media platforms, discount coupons, abandoned cart recovery, gift cards, shipping labels, fraud analysis, and Shopify POS Lite.

Featured Partners

$2.9 per month as a starting point E-commerce is a term that refers to the sale of goods and services through the internet (low-priced plan) No $1.95 per month as a starting point E-commerce is a term that refers to the sale of goods and services through the internet (low-priced plan) Yes

Design Options

Wix has far greater design versatility than Shopify, with over 800 design templates to choose from. Wix has an intuitive drag-and-drop editor that allows you to customize your site to meet the specific demands of your company. Alternatively, you may utilize the Wix Artificial Design Intelligence (ADI) editor if it is more convenient for you. With the ADI, you simply answer a few questions about the purpose of your site and your basic visual preferences (such as which font options and colors you prefer), and the Wix ADI takes care of the rest, including designing your website.

In addition to the free themes, there are more than 70 premium Shopify themes available, albeit you’ll have to pay an upfront price ranging from $150 to $350 (or more) in order to use them.


The Wix App Market contains more than 300 third-party integrations, which allow you to enhance the functionality of your Wix website. Many of these applications are free, but others have hefty price tags attached to them. Integrations may assist you in performing a variety of business operations, such as gathering leads, evaluating traffic, increasing visitor engagement, selling more online, and improving the appearance of your website, among others. Third-party applications that integrate with Wix include Privy, Overtok Call Conversion (for call center conversion), MarketPush Cart Recovery (for cart recovery), Shippo (for inventory sync), Printful (for birthday club alerts), Gifted (for low stock alerts), Etsy Shop, and Compare Ninja.

When compared to Wix, Shopify provides a far greater number of third-party connectors; all 6,000+ Shopify integrations are connected to marketing and running an online business. Here are just a few of the most popular Shopify applications that are currently available:

  • In addition to UpPromote affiliate marketing, Facebook Channel, AfterShip order trackingSMS, Trustpilot reviews, and TikTok, back in stock: customer alerts, Klaviyo email marketingSMS, One-Click Upsell – Zipify OCU, and Bulk Discounts Now are all available.
  • QuickBooks Sync
  • Amazon FBA Shipping
  • Easy Digital Products
  • Snapchat Ads
  • Return Magic
  • Wishlist Plus
  • DSers – AliExpress Dropshipping
  • Printful
  • Hotjar

Customer Support

When it comes to obtaining answers to commonly asked questions and resolving common technical difficulties, the Wix Help Center has a large knowledge base that is enough for this purpose. To ensure that all of its premium plan customers are satisfied, Wix provides call-back and email assistance. On-site assistance is provided Monday through Friday between the hours of 5:00 a.m. and 5:30 p.m. PT in English, Spanish, and Portuguese. With the exception of weekends and holidays, customer queries are typically responded to within 24 hours.

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Shopify provides genuine, round-the-clock live help via email, chat, and telephone.

Aside from that, Shopify has approximately 900,000 users in its online community, where you may get help if you have any problems.

Bottom Line

When it comes to choosing between Wix and Shopify, the optimal choice for you boils down to what you want to do with your web presence. Shopify is, without a doubt, one of the greatest e-commerce platforms available if you’re looking to build a feature-rich, scalable online store. While Shopify’s plans might be expensive, they are well worth the money when you consider all of the built-in e-commerce functionality as well as the more than 6,000 third-party connections. It is recommended that you choose Wix if you want a content-focused website builder that, at the very least, has basic e-commerce features.

Wix is also extremely user-friendly.

Shopify Vs. Wix Comparison – 2022

We would like to make you aware that this material is reader-supported, which means that if you click on some of our links, we may receive a fee. The fact that Shopify and Wix are both extremely popular ecommerce website builders is due to a number of factors. Their user-friendly interfaces and extensive feature sets make them simple to use, even if you’ve never developed an ecommerce shop before. Shopify is a fantastic solution for small company owners that need a little more assistance along the road, thanks to its superb customer care and complex capabilities.

Shopify Compared to Wix

Shopify is a simple-to-use ecommerce site builder that is well-known for providing exceptional customer service. With support available 24 hours a day, seven days a week by phone, chat, and email, you’ll have the confidence in knowing that assistance is always there when you need it. Shopify also provides the ability to collaborate with one of their specialists in areas such as design, marketing, copywriting, and more, allowing you to create the high-quality store you desire. Shopify offers a 14-day free trial that does not need the use of a credit card.

Even if Wix does not offer the same degree of customer service that Shopify does, it does offer several advantages, such as the absence of transaction fees and the provision of a free domain name.

Other features, like as automated sales tax collection and extremely simple product upload options, make Wix an excellent alternative for beginner site builders and entrepreneurs. During the first 14 days of your plan, Wix will refund any monies you have paid to them.

More Top Ecommerce Website Builders

Along with Shopify and Wix, there are other additional high-quality ecommerce website builders to choose from. We investigated and assessed the top ecommerce site builders available, and we highlighted the most important facts you should be aware of about each. Whether you’re creating a large-scale online business or a smaller website to sell your artistic work, our evaluation can assist you in narrowing down your options and determining which website builder is the best fit for your demands and budget.

Where Shopify Shines

Editor with Drag and Drop: Shopify’s drag and drop editor eliminates the need for any prior design or coding knowledge to create a website. Shopify has more than 70 shop templates to assist you in getting started quickly and efficiently. Even if you’ve never created a storefront before, the end result will be a clean and professional-looking storefront. Ample Customization Options: With Shopify, you can effortlessly alter themes to make your storefront stand out from the competition. You’ll also get access to the HTML and CSS codes for your business, which means that if you know how to code, you’ll be able to make even more adjustments.

  • You will not have to worry about compatibility or user experience difficulties, which will increase the likelihood that phone users will successfully browse your site and complete transactions.
  • When operating a business, it is critical to have a high-quality app, and things need your attention even when you are away from the office.
  • Dropshipping, a calendar, email marketing, upselling applications, and other features are all available as apps.
  • Automatic Sales Taxes: Shopify will compute country and state tax rates for you, saving you the time and effort of having to manage this information manually.
  • Because the tax computations are dependant on your region, you’ll want to double-check that this functionality is accessible before launching your business.
  • Consequently, Shopify is a viable option for larger-scale businesses that expect to generate considerable sums of revenue from online sales.
  • Customer Assistance Availability: Shopify customer support is accessible 24 hours a day, seven days a week.

To ensure that you can handle any issues that arise as quickly as possible, support is available by email, live chat, and phone. If you’d want more assistance with your store, you may hire a Shopify professional designer, developer, or marketing to assist you.

Where Shopify Falls Short

Using your own name or purchasing one via Shopify are also options; however, none of the Shopify plans include a domain. In addition to the Shopify fees, you’ll need to acquire a domain name. Transaction Costs: When you utilize an external payment gateway, the transaction fees associated with the Basic Shopify, Shopify, and Advanced Shopify plans apply. These costs range from 0.5 percent to 2 percent, and they are levied in addition to the amount imposed by your credit card processor. When it comes to transaction fees, you’ll receive a different charge each month dependent on the amount of money you make in total sales.

Product Alternatives are Restricted: When you create items in your shop, you’ll be limited to three options per product, which will be displayed on the product page.

Increasing the amount of variations or alternatives accessible will need the usage of a Shopify app, which can be obtained from the Shopify app store.

At $299 per month, this plan is expensive, and the price structure may make it unaffordable for small enterprises that want to expand.

Where Wix Shines

Using Wix, you don’t need to be a professional designer to create a website that looks professional. Drag-and-drop design is available. The drag-and-drop site editor provided by Wix is the company’s most significant advantage. There’s no need to be familiar with coding or complicated design skills, and the Wix editor will assist you in creating a clean, professional site that will help you generate more revenue. Rather of starting from scratch, you may save time by selecting one of the more than 500 templates available.

  • All options also include a custom domain as well as a free domain for one year, which increases the overall value of the package.
  • As a result, you may avoid making costly tax mistakes while also reducing the amount of time you have to spend calculating and managing sales tax.
  • It is completely free to use the Wix Logo Maker, which allows you to create your own original business logo.
  • All of your store’s branding and launch requirements may be met in a single place with this service.
  • Once your Wix store is up and running, this connection makes it simple to sell your items on these extra platforms as well as on Wix.
  • Wix Owner App: The Wix Owner app allows you to effortlessly manage your site while on the road, making it ideal for traveling.

The app provides nearly all of the features available through the web-based site editor, including the ability to talk with site visitors in real time, manage inventory, set special promotions, and accept payments.

Where Wix Falls Short

Storage Space Restrictions: All Wix ecommerce plans are subject to storage restrictions, with the Business Basic plan having a maximum of 20 GB of storage space. While this may be sufficient storage for small businesses, you may discover that your needs transcend these limitations and that you need to expand your storage plan. When you consider that the Business VIP plan has a 50 GB storage restriction, Wix isn’t a great solution for big-scale firms with a huge number of items. Wix offers limited customization choices since it uses a drag-and-drop editor, which makes it simple to use but also limits the amount of modification you can do.

  1. Wix is infamous for its poor loading rates, which might lose your company valuable consumers.
  2. There are no hosting options available while using Wix.
  3. The downside to using Wix is that you will have less control over your site, and you will be susceptible to any outage or speed difficulties that may occur as a result of the Wix platform.
  4. Wix does not provide live chat support.
  5. The availability of callbacks in other languages is less plentiful.

The Final Verdict on Shopify Compared to Wix

Although neither Shopify nor Wix require any prior design or coding skills, they both make the process of setting up and operating an ecommerce business simple. The platforms are both user-friendly and adaptable, making them suitable for both first-time business owners and seasoned entrepreneurs. However, while both Shopify and Wix are loaded with tools that allow you to construct a professional online storefront, there are some significant distinctions that make each platform more appropriate for particular scenarios.

  1. When compared to Wix, Shopify offers additional features such as better reporting, more comprehensive customization options, and a broader range of Shopify applications, giving you greater control over your site’s performance.
  2. While the Advanced Shopify plan provides some additional capabilities, the primary distinction between the two plans is the number of staff accounts available and the number of locations to which inventory may be assigned to each.
  3. Additional benefits such as professional reports and customizable pricing for overseas nations are available when you upgrade to the higher plan tiers.
  4. These fees, which vary in amount depending on the store’s sales volume, might add a significant amount to the plan’s overall price.
  5. One of the most significant advantages of the Shopify platform is the option to collaborate with a Shopify specialist, who can provide you with professional-level advice to make the most of your business.
  6. With assistance accessible 24 hours a day, seven days a week, you may potentially minimize shop downtime and missed sales that might otherwise occur if you couldn’t get in touch with someone.
  7. Its simple dashboard is easy to navigate, and the drag-and-drop editor allows for easy modification without the need for coding or design expertise.

Businesses of all sizes may benefit from its Business Basic and Business Unlimited plans, which both include the majority of the features that make this platform a good choice for new store owners.

Wix delivers all of the tools and capabilities that are required for an ecommerce store.

Features such as automatic sales tax remove some of the complexity out of running a business, and business automation ensures that you can have your store up and running as quickly as possible.

Shopify has more robust reporting and analytical features, making it a top pick for medium- and large-sized enterprises wanting to grow their operations.

Smaller ecommerce companies are the perfect fit for new company owners who are just getting started in the industry.

However, a more ambitious owner of a larger site may find this constraining, since it helps to avoid overwhelming business owners while they are building their sites.

In addition to Shopify and Wix, there are several ecommerce website builders to choose from. To learn more about all of your options, be sure to read our comprehensive in-depth evaluation of the top ecommerce website builders. Here are some of the other top home builders we discovered:

  1. Wix is the best website builder for the majority of customers. Shopify is the best option for anyone who need more assistance. Squarespace is the best website builder for artists, photographers, and other creatives. Weebly is the best option for small businesses who wish to remain small. BigCommerce is the best option for speedy growth. Shift4Shop is the best option for those who want to be as creative as they want.

Wix vs. Shopify: Which Is the Best E-Commerce Platform for Your Business?

Wix and Shopify have a lot in common with one another. Shopify is an e-commerce platform that also includes a website builder, whereas Wix is a website builder that can be converted into an e-commerce store, according to the company. Both companies were founded in 2006 and have since gone on to become market leaders in their respective fields. However, while both Wix and Shopify allow you to sell products online, Wix is primarily a website builder that also includes e-commerce capabilities, and Shopify is an e-commerce platform that also includes the ability to create a website.


The following characteristics are shared by Wix and Shopify in addition to the basic fact that both systems allow you to set up, operate, and run an e-commerce business.

  • Purchase and sell a limitless number of commodities and services
  • Cloud-based hosting
  • Free SSL certificates
  • And more. Store editors with drag-and-drop functionality
  • Capabilities in blogging and search engine optimization
  • Apps for mobile devices
  • Programs for discounts
  • API access, as well as multilingual functionality

However, there are a few distinctions between the capabilities offered by Wix and those offered by Shopify.

Wix features

  • WixStores is the e-commerce platform that has been developed by the company. Free of charge, you can establish a WixStore account and begin building your website immediately. Before you can create your website, you must first choose a price plan. Even in that case, Wix offers a 14-day free trial to allow you to evaluate the service and assess if it is a good fit for your company. The cloud-hosting options include an SSL certificate, unlimited bandwidth, and a free domain name for one year, among other things. The cheapest plan offers 20 GB of storage space. The most expensive plan offers 100 GB of storage space.
  • Creating a store and creating templates: When it comes to setting up your business, you have two options: You have the option of using Wix’s straightforward drag-and-drop editor or Wix ADI, an artificial intelligence-powered system that generates your website for you. We propose creating your own shop in order to capture the true essence of your company’s identity. Begin by selecting one of Wix’s 500 free mobile-responsive templates from the drop-down menu. If you don’t find a template that you like, you may create one from scratch, customizing everything from the text size and color to the buttons.
  • Then you’ll take care of your e-commerce logistics, which includes uploading your product catalog and setting up payment processing and delivery. You may manage all of these capabilities from the dashboard of your user account. Wix offers a number of useful product features, including: You have an infinite amount of goods, product pictures, and product variations to post to your store. Each product can have its own dedicated product page, or you can use a gallery to display all of the goods in a certain category at once. A ribbon icon can also be used to indicate that a product is for sale.
  • The Wix Payments service, which is their in-house payment processing, is available in some countries, but it is not available in all countries. As a result, in addition to Wix Payments, you can integrate with a variety of third-party payment processing companies at no additional cost, including PayPal, Square, Skrill, and Authorize.Net. Wix Payments is a free service. You can also accept payments via ACH transfer if you prefer to do so offline.
  • Shipping: From your dashboard, you can determine shipping prices based on where your customers are situated and what they have bought. When a consumer completes a transaction, Wix will automatically calculate the tax and shipping costs and include them in the final total. Then, every purchase is put to the Store Manager area of your dashboard, allowing you to quickly access all of the information about it. Following the shipment of a purchase order, you can designate it as fulfilled. As well as managing your inventory, the Store Manager page allows you to send emails to your customers using ShoutOut, Wix’s free email marketing tool.
  • Additional characteristics include: The option to share discounts and discount codes that can be applied at checkout, as well as the ability to send thank you notes to consumers when they place an order, are other capabilities that Wix provides to their e-commerce customers. Furthermore, a blog is available as well as SEO tools, a mobile app, a booking platform, and a development kit. You may combine your store with a multitude of different applications through the Wix App Marketplace.
See also:  How Marketing Funnels Work (the Easiest Way To Create One)? (TOP 5 Tips)

Wix is the source.

Shopify features

  • In order to use the e-commerce package with Shopify, you do not need to indicate it when you sign up for the service. In addition to your very own dedicated cloud-hosted e-Commerce website and domain name, you also get unlimited storage and an SSL certificate with all Shopify price options. Creating a store and creating templates: Shopify, like Wix, features a drag-and-drop shop editor that allows you to make changes to your store while seeing the updated changes in real time. Shopify has over 70 distinct free and premium themes to choose from. Most themes have the ability to be further changed on the backend by modifying the theme code itself. It should be noted that the majority of the theme code is built in Liquid, Shopify’s own templating language. Products: The method of getting started with Shopify is quite similar to the process of getting started with WixStore. Enter your account dashboard and upload your product catalog. This can be accomplished through the use of a CSV file, the migration of data from another platform, or the manual entry of each product. If you prefer to manually enter items into your store, Shopify has a plethora of choices for organizing the way they appear to consumers — such as a brief description, product photos, SKU numbers, shipping information, and product variations — that you can customize (different sizes, colors). Customers may locate your products by category (e.g., sale items, seasonal products) once you have submitted them to Shopify. Once you have uploaded your products, Shopify allows you to put them into collections so that they can be found by category.

Shopify Ecommerce

  • Using Shopify Payments is recommended for payment processing. Shopify Payments is a payment processing system developed in-house by Shopify for the purpose of accepting payments. With Shopify Payments, your rate will begin at 2.9 percent + 30 cents and will gradually reduce based on the price plan you choose to utilize. Shopify will charge you an extra fee if you want to utilize a third-party payment gateway. Creating a custom delivery method in Shopify is a simple and straightforward process. If you want to charge a flat cost or a personalized pricing, it all depends on the customer’s order and where they are located. The prices you choose can apply to an endless number of shipping zones across the world. As an added bonus, Shopify provides a free shipping plugin (named Shopify Shipping) that provides you with access to calculated mailing prices through the US Postal Service, UPS, and DHL, as well as the opportunity to print shipping labels. Shopify allows you to specify custom sales tax rates that will be applied at the time of purchase. Additional characteristics include: You will be able to take advantage of a variety of different features and tools once your Shopify store is up and running, including abandoned cart recovery, the ability to manage product reviews, a gift card program, dropshipping functionality, Shopify’s POS system, and an app store with over 1,500 integrations.

Shopify is the source. When it comes to functionality, Wix and Shopify have certain parallels and some variances in common. The simplicity with which they may be used is perhaps one of the most significant similarities. Aside from the fact that both systems provide drag-and-drop shop editors, they are both geared for e-commerce newcomers in general. Whether you choose Wix or Shopify, you’ll have access to a dashboard from which you can handle the vast majority of the back-end tasks of your business — such as handling orders, adding goods and communicating with customers.

Sollten you encounter any difficulties when operating your e-commerce website, both providers have help centers that include a variety of tools such as webinars and community forums.

Additionally, Wix provides more than 500 pre-designed templates, but Shopify only provides little more than 70 such designs.


Wix and Shopify have price systems that are quite similar, and both companies sell their platforms on a monthly subscription basis.

Wix pricing

Wix has three basic e-commerce options, as well as an enterprise solution for businesses of all sizes. It also provides four website-only subscriptions, but you will not be able to sell online or accept payments with these alternatives due to the limitations of the platform.

Business Basic: $23 per month

  • 35 GB of storage space
  • 10 video hours
  • A professional logo
  • And advanced e-commerce capabilities

Business VIP: $49 per month

  • 50 GB of storage space
  • Unlimited video hours
  • A professional logo
  • Advanced e-commerce tools
  • Priority response
  • And VIP customer service.

Enterprise: Starts at $500 per month

  • When it comes to building and managing your online store, Wix offers an end-to-end business solution that allows you to work directly with Wix pros.

Wix Payment Processing

Additionally, you’ll be required to pay credit card processing fees in addition to the cost of your membership. Using Wix Payments, you’ll pay a fixed fee of 2.9 percent plus 30 cents per transaction for every credit or debit card payment made through your website.

For those who opt to integrate with a third-party supplier, however, their costs will vary depending on which provider they pick. There are no additional fees associated with using a third-party processor in Wix’s platform.

Shopify Pricing

Shopify, like Wix, provides three different price options. It also provides Shopify Plus, which is a business-oriented solution, as well as Shopify Lite, which merely allows you to sell on your existing website or blog, among other features.

Shopify Ecommerce

  • There are two user accounts
  • There can be up to four places
  • Shipping discounts of up to 64 percent are available. Shopify Payments charge a fee of 2.9 percent + 30 cents each transaction.

Shopify: $79 per month

  • Up to five user accounts
  • Up to five different locations Reports prepared by professionals
  • Shipping discounts of up to 72 percent are available. Priority Mail Cubic® cost from the United States Postal Service
  • Shopify Payments charge a fee of 2.6 percent + 30 cents every transaction.

Advanced Shopify: $299 per month

  • 15 user accounts
  • Up to eight locations
  • Professional reports
  • Report builder with advanced features
  • Shipping prices estimated by a third-party service provider
  • Shipping discounts of up to 74 percent are available. Priority Mail Cubic® cost from the United States Postal Service
  • Shopify Payments charge a fee of 2.4 percent + 30 cents every transaction.

Shopify Plus: Starting at $2,000 per month

  • A high-end enterprise-level system with extensive customization, integration, and administration capabilities

Shopify Lite: $9 per month

  • Purchase buttons can be added to an existing company website or blog. Accept payments over the internet
  • Invoices should be created and sent.

Shopify Payment Processing

When compared to Wix’s in-house payment processing, Shopify’s higher-level plans come with cheaper prices. Shopify, on the other hand, charges an extra fee if you want to utilize a third-party payment processor instead of Shopify Payments as your payment processor. Additionally, in addition to the rates charged by the third-party processor, you would be required to pay a 2.0 percent cost for the Basic Shopify plan, a 1.0 percent fee for the Shopify plan, and a 0.5 percent fee for the Advanced Shopify plan, depending on which plan you choose.

Moreover, even while Wix does not charge an additional price for utilizing a third-party processor, it does not provide discounted rates for its higher plan levels, a feature that Shopify provides.

User reviews

We spoke with a number of e-commerce business owners who have had previous experience with both Wix and Shopify. Their answers, on the other hand, were largely one-sided:

Shopify is easier to use

“When it comes to selling products online, Shopify is a considerably more user-friendly platform to operate with than Wix, and since it is so popular, there are many more applications built for it that allow you to further expand the possibilities of your website,” says the author. — Dave Hermansen, Assistant Store Manager

Wix is a quick fix

“Wix is a wonderful option for sellers who don’t want to spend time customizing a website and are seeking for a quick fix, but it is not highly compatible with other apps and tools.” I’ve discovered that the vast majority of the best applications for e-commerce websites interface with Shopify first, and then concentrate on integrating with the rest of the platforms. In other words, everything Shopify needs to maximize the customer’s buying experience is accessible to them before it is available to Wix.” — Alex Ivko, a seller’s selection

The Shopify check-out experience is better

“Shopify is the undisputed leader in e-commerce. With Shopify, the checkout experience is substantially improved on both desktop and mobile devices – its user interface (UX) is the industry standard. Shopify’s backend analytics are tailored to the needs of e-commerce businesses. And finally, the Shopify application marketplace can actually assist a firm that is growing into an eight figure enterprise.” – Jim Huffman, founder of GrowthHit

Final comparison

  • Pricing: In general, Wix’s plans are more cheap than Shopify’s options. Starting an online business with Wix costs $23 per month, but starting an online store with Shopify costs $29 per month. Website creation:Wix offers three distinct methods to design your website: using its drag-and-drop builder, Wix ADI, or its open development platform. Themes and design:Wix has a greater selection of themes than Shopify. Wix offers a far more current and professional style than some of Shopify’s themes, despite the fact that not all of Wix’s themes are specifically designed for e-commerce businesses. Moreover, they are very customisable and quite simple to alter. Utilizing Wix Payments is a great option since not only is the rate (2.9 percent + 30 cents per transaction) quite common in the industry, but it’s also a significant bonus because Wix does not impose an additional fee for using a third-party payment processor. You may thus utilize another supplier’s service without incurring additional fees from Wix, if you can locate a lower rate with another provider (or already have a merchant service provider).

Wix is an excellent choice for individuals who only want a website; but, if you plan to dabble in e-commerce, Wix can give you with a viable solution for those who expect to make a small number of sales.

Greater value for money may be obtained by using an e-commerce platform that is specifically designed for high volume retailers.

Where Shopify is better

  • Functionality geared for e-commerce: Shopify is more capable of dealing with an even greater diversity of online business requirements, including a bigger number of sales. The company’s plans are more expensive, but each one contains further complex e-commerce options, notably in the areas of shipping, reporting, and user accounts. Lower payment processing rates: Although Shopify charges a fee for using third-party processors, if you choose to utilize Shopify Payments, you will be able to take advantage of lower payment processing rates on the higher-level plans. Options for integration: In general, the Shopify store offers a greater selection of third-party app possibilities than the Wix marketplace. Shopify has the ability to interface with a wide number of software solutions across a wide range of industries. However, although Wix has a respectable app store, it is in no way similar to the one offered by Shopify — and not all of the applications are tailored specifically for e-commerce
  • Customer service: Despite the fact that Wix provides 24/7 phone assistance for its clients in the United States, users frequently claim that it is difficult and time-consuming to reach customer service specialists. Shopify, on the other hand, offers 24/7 customer service through three distinct channels: phone, live chat, and email. Scalability: At the end of the day, Shopify is better suited for promoting the expansion of your company. Wix restricts your freedom in a number of ways, such as imposing storage restrictions on your website and requiring you to pay an additional fee for your business domain name after the first year. With Shopify, on the other hand, you are rewarded for upgrading to more expensive plans, which means you will reap the benefits of continuing to utilize Shopify as your company expands.

When it comes to business solutions, Shopify is the only one that actually works for any case – including for merchants who are considering converting their Wix website into a WixStore. You’ll have to pay a little more than you would with Wix, but the benefits you receive for your money are well worth it.

Shopify Ecommerce

A version of this post was initially published on Fundera, a subsidiary of NerdWallet, where it received a lot of attention.

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