The term “internet” came to be because it connected networks. The prefix “Inter” means “between.” It follows that “interactive” means “action between.” Or something like that. The point is we were destined to interact online.
What does interactive content mean?
Interactive content is content that requires active engagement from its consumers. Audiences are more demanding than ever as they expect all content to be engaging, relevant, and accessible on any device at any time.
What are examples of interactive content?
Let’s take a look at some of the most engaging types of interactive content to help you get started:
- Interactive e-books.
- Branded games.
- Quizzes and questionnaires.
- Interactive infographics.
- Surveys and polls.
- Interactive emails.
How effective is interactive content?
The benefits of interactive content are quite clear: It’s highly engaging for online users and acts as a powerful medium for marketers to collect valuable data for lead generation. Over time, these data insights will guide your content marketing efforts, helping you win loyal brand advocates.
What actions do you think are interactive?
To help get you thinking, here are seven types of interactive content to consider.
- Quizzes/Polls. Quizzes and polls are an inexpensive way to create interactive content.
- Multiple Choice Posts.
- Interactive Infographics, Whitepapers and eBooks.
- Workbooks and Assessments.
- Interactive Videos.
How do I make interactive content?
How to Make Content Interactive
- Share Interactive Quizzes.
- Design Interactive Infographics.
- Make the Most of Tabs.
- Build Interactive Maps.
- Use Interactive Scrolling.
- Create Animations.
- Allow Sneak Peeks.
- Enable Content Ratings.
Why is interactive content important?
Creating interactive content leads to more engagement, more leads, and more loyalty from your customers. Customers are more willing to share their information with companies that go the extra mile to produce content that is genuinely helpful and engaging.
What are examples of interactive content being used in journalism?
Social networking websites such as Facebook, Twitter, and Instagram are examples of interactive media. These sites use graphics and text to allow users to share photos and information about themselves, chat, and play games. Video games are another type of interactive media.
What is interactive content in digital marketing?
What is interactive content marketing? Interactive content is content a user can engage with and manipulate, like those aforementioned quizzes, as well as data visualizations, calculators or infographics, as Mitchell Kelly, digital marketing director of performance marketing company Pathfinder Alliance, put it.
What are interactive products?
Interactive Product means any interactive audio-visual work, including without limitation interactive games and other software or applications, based upon an Artist-Submitted Property, for the following platforms: (i) home video game systems (such as the Sony PlayStation 2, the Microsoft Xbox, the Nintendo N64, etc.)
Can infographics be interactive?
If you have a ton of data and you want to tell a good story, interactive infographics are a fantastic tool. They entice people to explore your content, whether it’s a data set or a guided storytelling experience, and they can provide far more information than a static infographic.
What is the delivery of interactive?
Interactive delivery method means delivery of a course by an instructor through a medium allowing for 2-way communication between the instructor and a student in which either can initiate or respond to questions.
How can I be more interactive on social media?
10 Tips For Increasing Your Social Media Engagement
- Talk About Your Topic (Not Just Your Brand)
- Join Question & Answer Sessions.
- Share Other People’s Content.
- Make Your Posts Visual.
- Add Relevant Hashtags (#) to Your Posts.
- Create Polls & Surveys.
- Run Contests and Giveaways.
- Post Frequently (and at optimal times)
What Is Interactive Content And How To Make It
- 10th of February in the year 2020 Monika Ben contributed to this article. Interactive content is digital material that encourages viewers to participate actively in the presentation. It encourages individuals to participate in small activities. They may experiment with different settings, answer questions about themselves, and make decisions. Interactions are what humans are made of. We have an intrinsic need to probe things in order to see what will happen as a result. Do you remember the “poke” feature on Facebook? Back in 2007, Facebook looked like it had been created in Microsoft Paint, but it did include a poke function, which was necessary because of priorities. “We are wired for interaction, and the Internet is wired to provide us with it.” Neil Patel is a well-known entrepreneur. It is possible that interactions with other humans are the most intricate and exciting. As a result, marketers have been attempting to make their automated one-to-many efforts appear more personalized. However, saying it is easier than doing it. We understand, logically, that engaging, memorable, and relevant encounters are where the money is, but when it comes to putting that knowledge into action, we fall short. Why? Consider the following factors for failing to incorporate interactive content into your marketing strategy: Because: 1. you’re not clear what interactive content is
- 2. you don’t have the necessary technical skills
- 3. you can’t think of any specific situations in which it might be beneficial
- Let’s take them one at a time and examine them.
What is interactive content?
Interactive content is digital material that encourages viewers to participate actively in the presentation. It encourages individuals to participate in small activities. They may experiment with different settings, answer questions about themselves, and make decisions. Interactive content is no longer a passing fad; it has become the new standard. Consumers of digital content increasingly demand everything they see online to be interesting, relevant, and easily available on any device. Whatever medium you use to connect with your audience, you’ll have to incorporate interactive elements sooner or later.
Is your landing page able to elicit an emotional response from visitors?
Interactive content examples
Take a look at some of the most well-executed interactive campaigns before we get into more detail on how you may employ interactive material for your brand.
An immersive storytelling device
Similar to how video games demand actions to advance the tale, interactive material requires viewers to make decisions and move through multiple stages in order to finish their trip to the end. Because of its immersive nature, interactive material may be used as a powerful narrative tool. When we become emotionally involved in a tale, no matter how insignificant our role is, we can’t help but be moved. Scaling Everest is the only article this year that I have read from beginning to end. It’s an emotional trip made possible by old-school journalism, interactive marketing, and visually gorgeous web design combined.
- Everest and back down again.
- As we continue to scroll up the website, we are as fascinated as we are afraid.
- That’s how you tell stories in this genre.
- A new method for businesses to educate their website visitors and ad clickers about their objective and make people care is proposed in the document.
A fun brand interaction
When it comes to fashion shopping, there are many divisive questions. A good example of this is “Which pair of elephant trousers are you?” The Elephant Pants were successful in launching their business in 2014, raising $8,426 in pledges, well exceeding their initial $5,000 goal. What method did they use? With the help of a quiz The Internet adores a company that is self-aware and transparent about its marketing strategy, which is exactly what occurred with The Elephant Pants. People who completed their 5-question survey would be sent to their Kickstarter page, where they could buy the perfect pair of elephant trousers.
- It provides an answer to a straightforward question: Which pair of elephant pants are you?
- Partly due to the fact that a dollar from every transaction is donated to the African Wildlife Foundation.
- It is entirely up to the individual whether or not they purchase the recommended trousers.
- They assist you in determining what your target audience want.
- In the end, what pair of elephant pants did the majority of people choose?
- When your target audience tells you what they want to see more of, making data-driven decisions becomes easier.
Even more effective is the identification of specific product preferences. If someone tells you that they enjoy blue elephant trousers, then show them more of that color and style. Send them an email every time you get a new pair of blue shoes in their size in stock.
A powerful lead magnet
- People who are interested in your products and services will be attracted and educated through interactive material. As a marketer, that is your entire job, and interactive content may assist you in accomplishing your goals. Both content syndicating B2B organizations and B2C enterprises that are popular on social media have effectively included interactive content into their marketing strategies. User interaction is just as important on social media as it is on your blog or in your emails. The sooner you begin to create and communicate value to your prospects, the greater the likelihood that they will convert. The use of interactive embeds on your website is an excellent approach to do this. They may be used as a conversation starter, a lead collection mechanism, a means of communicating value, a rapid approach to connect pain areas to solutions, and an early segmentation tool, among other things. Take a peek at this BMI calculator included on this page. It attracts website users who are interested in learning how their weight is influencing their health. Their replies are delivered to you together with their contact information, allowing you to set up automated response funnels for a range of responses. Alternatively, you could just follow up manually while keeping track of your prospect’s beginning point. Another entertaining example of pain point identification is the lead capture quiz shown below. It’s on a business coach’s website, and it assists casual browsers in identifying their income bottlenecks, according to the description. For each blockage, a marketing persona has been assigned to it, allowing you to determine what content will convert them. Lead acquisition is made non-intrusive, personable, and beneficial through the use of interactive content. Make your contact form into a quiz to see whether it works better. Instead of asking, “What type of service are you searching for?” try asking, “What is it that is holding your company back?” Allow your website visitors to self-identify the reason they are visiting and give solutions on the spot. Drag-and-drop a brief survey
How to use interactive content in your marketing strategy?
Marketers are fascinated with metrics, some of which are more or less useful than others, but all of which are important. (Clicks, I’m looking at you!) Everything about your advertisements is being tested and adjusted on a continuous basis. But what happens once the advertisement ends? Create a short landing page for each advertisement. It takes no more than two minutes. Make the most of the opportunity because this is the first time your ad clickers will interact with your brand. Create interesting, unique, and engaging experiences for your TOFO users.
Why not direct the clicks from your ad to a survey?
Similar to how a human would conduct a discussion, ask them significant questions and skip the unnecessary ones.
Interactive Content On Social Media
On social media, a good quiz is enjoyed by everyone and their mother. It’s the ideal medium for capturing both unintentional and intentional procrastinators. In addition, it is free, which is a fantastic deal. Immersive interactive multimedia campaigns like Scaling Everest, which are expertly executed, perform exceptionally well on social media. The fact that the page received over 2,000 shares despite the fact that there was no share incentive on the page is proof that emotional impact mixed with an effective tale is certain to get the word out even without an advertising budget.
As a result, create engaging content that effectively expresses what you believe in.
Lead nurture and segmentation
- Do you require assistance in reviving dormant leads? Are your emails a bore to read? In a sense, you’re in the same boat as everyone else right now. As a result, it’s more of an ark than a boat, in my opinion. It is possible to travel through this Biblical catastrophe with the assistance of interactive material. Here’s how it’s done: 1. It divides your leads as soon as you obtain them
- 2. It encourages your leads to provide you with further information about themselves
- 3. In addition, it makes communicating with your brand enjoyable and gratifying. Finding out what your contact base is looking for might be difficult. Then you must follow their click activity, put up auto-triggered remarketing methods, evaluate heat map data, and incorporate all of this information into a dialogue approach that you must A/B test a number of times before finalizing it. Alternatively, you can simply ask them. It is much simpler to simply ask them. Every now and again, conduct a survey. Inquire as to whether or if they are receiving an excessive number of emails. Are there any product features that are missing? Are they satisfied with the level of service they are receiving? Is there anything you think you could do better? Make use of surveys in a variety of ways: embed them at the bottom of blog articles, use them in retargeting ads, email them to individuals, or have them show up on your site. Offer a discount to those who finish the survey successfully. In addition, you now understand what your clients desire. Here’s an example of how to conduct a survey. There is no code required, just a simple drag-and-drop
How can you make interactive content?
Interactive material may be anything you want it to be depending on your perspective. Whether or whether you know how to code is completely irrelevant. Because it is the year 2020, and if there isn’t a dragand-drop editor for it, you don’t require it. When I view HTML, I get dizzy, and I’ve recently released a calculator on Product Hunt to combat this. You have complete control over anything you drag and drop. When you think about how much effort people who know how to code put out in order for the rest of us to not have to, it is quite astounding.
Make something out of nothing.
13 Interactive Content Examples That Will Engage Your Audience
Everyone wants to be one step ahead of the competition in marketing. We understand your desire to outperform the competition, garner more attention, and increase sales of your products and/or services. Interactive material can assist you in achieving your objectives. Interactive content, while it has been around for a while, has just lately begun to acquire momentum among marketers in a significant way.
The introduction of interactive components might be scary in a world where static copy was the norm. However, if you want to boost the effectiveness of your marketing approach, you must get over your butterflies.
Download Your Free Guide to Repurposing Content
One method to come up with interactive content ideas is to reuse existing materials in your arsenal. This article provides some short ideas to get you started on your creative journey.
What is Interactive Content Marketing?
Interactive content marketing refers to the use of material to engage your audience based on their engagement in the marketing campaign. It’s similar to having a conversation, only that you aren’t required to actively engage. Simple examples of interactive marketing are insurance firms that provide free, rapid quotations as part of their overall strategy. Once you’ve visited the site and entered some information, you’ll be sent to the next step in the process. After that, you may choose to have your quotation sent to you through email or text message.
Does Interactive Content Perform Better Than Regular Content?
Was it ever brought to your attention that 90 percent of customers express a need for more visual and interactive content? That’s a significant amount of money. Because it is more interesting than normal material, interactive content performs better than ordinary content. The competition, comparison, and testing that consumers engage in motivates them to ingest information more quickly and attain outcomes more quickly. It may also be a really immersive experience. For example, interactive video, which bridges the gap between traditional video and artificial intelligence to provide a unique user experience, is becoming increasingly popular.
Why Interactive Content Is Considered the Future of Content Marketing: Interactive Content Statistics
Several marketers and content strategists have said that interactive marketing is the way of the future in terms of content distribution. This is primarily due to the fact that it is effective. Take, for example, a quizzes format. You may find them on social media platforms such as Facebook, websites, and other social channels, and they are undoubtedly among of the most popular pieces of material on the internet. Did you know that 96 percent of customers who enter BuzzFeed competitions go on to complete the competition?
Even while BuzzFeedcontests are frequently absurd, incredibly specific, or even a touch contentious, it makes no difference to them.
One of the quizzes, in particular, received more than 22 million views.
What Are the Forces That Make Interactive Content Such Powerful Lead Magnets?
There are a variety of reasons why interactive content attracts the attention of customers. Here are just a few of the more significant ones.
More Appealing: Attract and Educate People Who Might Become Future Buyers
Consumers are more likely to stay on a page if it contains interactive elements. It attracts customers by offering them something distinct and unique while also pulling them into your sales funnel. Just because something is entertaining does not rule out the possibility of it being educational as well. Consider the possibilities of 360-degree video tours of sites for future tourists or quizzes that test your knowledge on a certain topic.
Social Media: Encourage People to Engage and Share Content With Friends
Many interactive content experiences are shared widely on social media platforms. Instead of pointing readers to your standard blog entries, offer them to take part in something fresh and unique. Because most social media sites are highly visual, posting a screenshot or snapshot that depicts interactivity is more likely to garner attention than posting a static image. Make a point of explaining how they will profit from the experience in the text.
It is not required to be overtly promotional in nature. For example, Orbitz hosted an interactive quiz on its website so that users could decide whether or not their travel companions were trustworthy. Because it is already visually appealing, this sort of material is simple to post on social media.
Increase Brand Exposure and Loyalty: With More Social Shares Comes More Brand Exposure and Loyalty
Word of mouth continues to be one of the most potent assets a marketer can have. If people are talking about your company, you have a competitive edge in your field. The likelihood of your material going viral — or at the very least gaining greater attention — improves with interactive content. You’ll gain viewers’ allegiance if you provide them with a pleasant, delightful, amusing, or enlightening experience.
More Website Traffic and Page Views: Enhance the Website’s Overall User Experience (UX)
Sites that people enjoy are frequently visited again. Providing an excellent user experience, or UX, on a constant basis will encourage users to bookmark your site and return to read future material. All of those page views will contribute to your content’s organic search engine ranking, which will result in even more page views in the future. In addition, you’ll benefit from social media shares and other types of word-of-mouth marketing, which may help firms develop fast.
Human Nature: Humans Love to Interact
Competitiveness is ingrained in the majority of our genetic makeup. We want to demonstrate that we are superior to everyone else — or, at the very least, to the majority. That’s why gamification has become such an important component of interactive material over the last several years. If you’re always striving for the next level, accumulating more points, or otherwise demonstrating your abilities, your company will profit. For example, hubEngage, an employee engagement platform, makes use of gamification to encourage greater participation from its users.
Competitive Advantage: It is Different, So It Will Cut Through All The Other “Noise”
There is a plethora of information available. Being listed organically on Google is more challenging than ever, and consumers have grown nearly completely deaf to ordinary content in recent years. It is unlikely that people will be interested in your post or video unless they are specifically seeking for anything. Interactive material offers something altogether distinct from what is often available. Because your competitors are unlikely to be doing it, you will have an edge. Your audience will be appreciative of your desire to provide a better user experience, and you will stand out from the rest of the pack.
Interactive Content Provides Better Data to Optimize Your Buyer Persona and Your Sales Funnel
Interactive content, believe it or not, has the potential to be extremely powerful at every point of the sales funnel. As your customers get closer to making a purchase, you can continue to engage them with high-quality, interactive content to help them through the process. While user experience is unquestionably crucial, you also want to gather data. The more your understanding of your target audience, the better you will be able to service them. Surveys, polls, and either-or quiz responses are the most effective methods of gathering information about your target population.
Awareness Stage: Top of Funnel
Consumers are unfamiliar with your brand at the beginning of the funnel. That’s a compelling incentive to make an excellent first impression on them. Demonstrate that you are interested in what they have to say. At the same time, gather information about their requirements, wants, pain spots, difficulties, and objectives. Incentives to join in an interactive quiz, for example, encourage users to participate, especially if you’re creative with your copywriting, and you also gain access to the answers.
- Cloud Sherpasdid an excellent job of this with an assessment that was tailored specifically to its target audience.
- We realized that by asking visitors to answer basic questions on NutritionSecrets.com, which was sold to another firm some years ago, we could acquire far more leads than we could otherwise.
- We started by asking them if they were male or female.
- These appear to be straightforward questions, yet they yielded a trove of information.
Creating a Hello Barexit popup and utilizing LeadQuizzes to build the quiz was the easiest part of the process. In a few of minutes, you can develop an interactive quiz that can increase brand recognition, generate leads, and engage your target audience in your marketing campaign.
Evaluation Phase: Mid Funnel
Consumers are in the process of weighing their alternatives in the middle of the funnel. You’re on their radar, but so are your rivals, which is a good thing. Having interactive content may provide you a competitive advantage by encouraging visitors to return for more and by assisting them in making their decision. A benchmark evaluation, for example, allows your visitors to participate in a quiz or test to determine what they require, which product best meets their needs, or where they are in the purchasing process.
There is a lovely questionnaire on the Women’s Health Network that is billed as a weight reduction evaluation tool.
Decision Stage: Bottom of Funnel
Your target consumer has finally reached the point of purchase. What should I do now? Use an interactive tool to assist the consumer in determining what additional items or services could be a match for his or her requirements. You could also develop an interactive map, a guide, an infographic, or a 360-degree film, among other things. The options are virtually limitless. 360-degree campus tours are frequently available on college campuses. They have a high level of immersion. I’m particularly taken aback by Harvard’s offering.
That is your primary objective.
What Are Common and Effective Interactive Content Types You Can Use To Get More Leads? Examples and Ideas
Perhaps you’d like to develop interactive material, but you’re not sure what type would be most appropriate for your target audience. The following are a few of the most effective solutions available today. Try out a couple of these suggestions:
- The use of interactive quizzes, interactive infographics, polls, interactive calculators and assessments, interactive e-books, interactive emails and webinars are all possibilities. Application or game for mobile devices
- Diagnostic tests or troubleshooting tools
- Interactive timelines
- Augmented reality overlays
- Interactive 360-degree videos
Tips to Start Using Interactive The Right Way
With a few ideas in mind, let’s have a look at some of the most crucial recommendations for ensuring that interactive material is used effectively in your presentations.
Consider if You Have a Compelling Reason to Use Interactive Content
Don’t just produce interactive material for the sake of it. It won’t be of any service to you in any way. Even worse, you may turn away potential consumers. Inquire as to if you can provide the same level of happiness or experience with static material. It is not necessary to invest the necessary resources on interactive material if the answer is affirmative. However, if you answered “no,” now could be the ideal time to take advantage of the situation. Additionally, the following characteristics should be taken into consideration:
- Do you have the financial resources to develop the interactive content you desire? Do you want your material to be distinct from everything else accessible to your target audience? Is it possible to increase conversions by using interactive content? Is your team pumped up about the prospect of generating and launching the content?
If you responded “yes” to any of these questions, you should probably go to work on your project.
You Do Not Need to Invent If You Can Just Change What You Already Have
Repurposing content elevates you to the status of marketing superstar. You are not need to produce material from scratch in order to make it interactive. Consider the following scenario: you’ve created an e-book. Make it more interactive by inserting links, photos, and quizzes at strategic locations. If you’re feeling very inventive, you could even recreate the Choose-Your-Own-Adventure notion. For example, you might create an interactive quiz that directs the spectator along a variety of various paths depending on their responses.
Consider the following scenario: you work for a travel firm.
Money isn’t a tangible thing.
You could even make a quiz out of your e-book if you wanted.
Create a few questions based on the content of your e-book, and then give the customized plan to people who complete the quiz. The same may be said about email. Keep the email content the same, but provide a link to an interactive experience in the body of the message.
Consider Working With Third-Party Content Platform Specialists
It is not always simple to create interactive material. You may be required to know how to program in certain languages, and you will almost likely require design abilities. Third-party content platform experts can assist you in creating the greatest possible content. Hello Bar is a lead generation tool that you may use to create leads. Any specialty may be covered by a professional in a matter of hours. Engageform, for example, is a fantastic tool for designing quizzes and other forms of evaluation.
Find Methods to Measure Your Interactivity Results In Advancements
Just because your material is interactive does not imply that it will generate results in the long run. Make sure you have key performance indicators (KPIs) in place to monitor the efficacy of your content. Metrics like as time on page, bounce rate, lead generation, feedback, and social sharing should all be tracked. So you’ll know whether you need to make adjustments or whether you need start again from the beginning.
Time to Take Action! 4 Steps to Create Interactive Content For Your Website
Are you ready to go? We’re right there with you. Follow these four steps to help you produce interactive content that creates results for your audience. You’ll notice that you’re more organized and productive as a result of this.
Step 1. Brainstorming Stage
Allowing the thoughts to flow is a good place to start. I advocate incorporating a number of individuals in this step so that you may acquire a variety of perspectives. Fill the page with everything that comes to mind – don’t be afraid to express yourself. Some of the most brilliant ideas have emerged through brainstorming without a plan. Consider the following questions:
- In the case of a prospective customer, what factors might influence your choice to purchase
- In what ways does your website’s visual content fall short of expectations? What techniques can you utilize to make the user experience more immersive? Exactly what kinds of information do you hope to glean from your target audience?
Limit your ideas depending on the amount of time it will take to develop them, the costs involved, and any other restrictions you may have. Which of your brainstorming ideas will offer your website visitors that “OMG!” moment is the most critical question to answer.
Step 2. Creation Stage
Following the selection of a concept from your brainstorming session, you may begin developing your interactive content. Ensure that you gain the advantage of enhanced or greater data or improved brand awareness while maintaining a strong focus on making it as enjoyable and helpful for the consumer as feasible. There must be a delicate balance struck. People will leave if they do not find the encounter enjoyable. For example, if you’re making a quiz, make the questions more entertaining and personable by including comedy and personality.
For a quiz, it’s important to polish your questions over and over again until they’re positioned to elicit the most accurate replies possible.
A excellent inquiry is one that is exceedingly specific in nature.
Add some levity to your queries to make them more engaging: As an alternative to asking, “What are the most pressing difficulties you’re dealing with right now?” “Can you tell me about the features of that make you want to pound your head against your keyboard repeatedly?” Aesthetics are important as well.
Make use of the services of an expert in order to create interactive material that is both unique and aesthetically pleasing.
Professional app designers, graphic artists, and copywriters may all be quite useful in a variety of situations. Make an analysis of your competitors’ interactive content to ensure that yours is distinct from theirs.
Step 3. Marketing Stage
Make extensive use of social media to promote your interactive content. The more you talk about it, the more others will be interested in seeing it, and vice versa. Encourage your fans to share it on social media, send a link to your email list, and write a blog post that is optimized for SEO so that you can link to it from that article as well. Encourage users to share your interactive material by providing them with a link. Use an embed code for some sorts of information, such as interactive infographics, to make it easier for others to share.
When you visit Embed.ly, all you have to do is input the destination URL from your website or social channel in the appropriate field.
Specifics, such as whether or not social media connections should be included, can be customized.
Step 4. Testing Stage
Set a time limit, such as 60 days, and pay close attention to your metrics throughout that time. What level of involvement are you receiving? Have you seen an increase in the number of leads as a result of your content? What can you do to make it a better experience? Pay attention to the user’s experience and conversion rates. Those metrics will inform you how well you’re doing in terms of accomplishing your initial objective.
The future of material is interactive, and this is the wave of the future. Every day, we see more interactive videos, infographics, quizzes, benchmark examinations, and other forms of media, and we anticipate to see a lot more in the future as technology advances. Do you have any plans to develop interactive content? Have you already done so?
3 Long-Term Benefits of Interactive Content
If I don’t attract your attention in the first eight seconds, I’m not going to gain it at all. Why? That’s about how long our attention spans are these days, on average. It’s also one of the reasons why marketers are turning to interactive content. It has the ability to quickly capture and hold your audience’s attention while also engaging them deeply and driving conversions. However, it may also be used as part of a holistic marketing campaign. Three long-term benefits of incorporating interactive content into your marketing plan are discussed in this section.
Demographic information does not provide results. Period. Knowing that the majority of your clients are women between the ages of 35 and 44 can be helpful, but that knowledge will only go you so far. Knowing their gender and age doesn’t tell you anything about why they’ve come to your site, what they’re searching for, or what they think of your items. It’s been shown that basing decisions purely on demographic data might result in you missing out on roughly three-quarters of your mobile clients since you’re not taking their present context, intentions, and preferences into consideration.
Interactive content allows you to acquire psychographic data points about your clients, allowing you to learn more about their preferences and thoughts about your products.
Use interactive material like quizzes and graders to engage your clients while also learning more about them.
You may link psychographic data points to deterministic data such as email addresses, mobile phone numbers, and social media accounts if you have collected enough of these data points.
These deterministic data points identify consumers, allowing you to create detailed psychographic profiles of each of your clients, allowing you to treat each of them as the unique individuals that they are.
You’ve undoubtedly already implemented some form of last item seen retargeting or segmented remarketing. Just think about how much more effective such efforts would be if you had the ability to remarket to each consumer on an individual basis. Personalized remarketing is made possible through interactive content. How? By activating your psychographic profiles, you may learn more about yourself. Once you’ve created these profiles, you’ll be able to communicate with your consumers in a more customized manner indefinitely.
As they progress through their journey, you may provide them customised content experiences depending on where they left off, what experiences they’ve interacted with, and what you know about their interests.
This may be accomplished on a deeper level with interactive content, which takes use of their declared interests and opinions to deliver them tailored offers, updates, and suggestions.
Increased Lifetime Value
Consumers are more engaged when they are presented with interactive material. The difference between actively consuming information and passively reading it can be summarized as the difference between actively consuming information and passively reading it, which is why marketers rate interactive content’s effectiveness at 93 percent while static content’s effectiveness is only 70 percent. A consumer’s interaction with your content allows them to more effectively comprehend the information you’re offering, spend more time on your site, and become more engaged with your business.
Customers who are fully engaged are 4X more likely to enjoy branded communications and 7X more inclined to take advantage of promotional offers from a brand.
Why would you wait to develop a plan that will immediately engage your customers in the face of such compelling data?
What do you want to use as your first piece of interactive content?
Interactive Content: What Is It? And Why Do You Need It Now?
Visitors are no longer satisfied to curl up in front of your site with a big mug of tea and read what you have to say anymore. More than simply a blog is required to stand out in an age where anything can be found with a simple swipe, touch, or click of the finger. As a matter of fact, according to the most recent State of Inbound research, “interactive content production” is a top-five goal for marketing teams in North America, with 38 percent of respondents indicating that it is a priority for the future year.
Is there a moral to this story? The use of interactive material will continue indefinitely. Let’s take a look at what interactive marketing content is, why it’s important for your company, and several tools you can use to experiment with interactive marketing content in the coming month.
What is interactive content?
Interactive content, according to SnapApp, a pioneer in the development and administration of interactive content, is defined as follows:Content that involves the users’ active participation – rather than merely reading or watching. In exchange for their participation, participants receive real-time, hyper-relevant findings that are meaningful to them. Interactive content is material that attracts your visitor into your content by requiring them to engage physically with your content. The content becomes an active participant in the same way that the visitor does, whether they are answering questions, selecting preferences, or having to scroll over and click material to expose it.
Why does interactive content matter?
After all, aside from the fact that many prominent firms have already begun using interactive content, research has shown that many individuals, particularly millennials, prefer to engage with interactive content rather than merely reading a blog post or attending a webinar. According to a recent poll, interactive content ranked third on the list of favourite content types, with 45 percent of respondents saying it was their favorite. Additionally, many firms are having difficulty with the production of fresh and innovative content.
- However, that is no longer the case in the world of SEO.
- However, lead generation is the most significant benefit that interactive content can provide to your firm.
- They are more likely to reveal their information in order to utilize the material, and they are more likely to see the outcomes of the activities they did in order to use the content.
- Interactive content may be particularly effective in businesses where the material is perceived as “boring” or “stagnant,” since it can be the difference between re-engaging cold leads and acquiring new ones.
What types of interactive content are there?
The sorts of interactive material that your firm may utilize are numerous. Here are some examples. The following are some examples of typical interactive content types: The first type of calculator is an interactive calculator, which takes numerical input from your visitors and converts it into facts that they can use to assist or support them with a certain effort. The following are some examples of calculators that you can use:
- ROI Calculators: These tools assist your prospects in understanding the worth of your product or service.
- The cost of a product, service, or option can be estimated by using cost calculators, such as those for tuition, employing a new employee, or getting a mortgage.
- Money Generation Calculators: Keep track of how much revenue can be generated by comparing expenses, profits, and time
- Revenue Generation Calculators
- Time Saving Calculators: Utilizing this form of calculator, you can show your customers how much time they can save by using your product or service.
2. Assessments: Create a free evaluation for your consumers to complete on your website to save them a lot of time, research, and money.
Most assessments take the form of a quiz, in which the user must answer a series of questions before receiving a result at the conclusion of the process. The following are examples of common types of assessments:
- Personality Tests: By asking your customers to answer a series of personal preference questions, you can help them determine what sort of personality they possess.
- Quizzes: A quiz can be used to draw attention to a user’s knowledge – or lack thereof. Quizzes can assist your users in identifying areas of weakness in their knowledge. It is the most advantageous aspect of having interactive material because you can create outlets for people to educate themselves as they progress through the quiz.
The usage of polls and surveys: There is no better approach to obtain a sense of your users’ preferences or opinions than to conduct a poll or survey. Polling services like as Hotjar make it possible to include polls on internet pages and in emails. Inquire with your contact database about what they’d want to read about in your forthcoming blog, and then customize your material to their replies to maximize your exposure. Fourth, interactive documents such as white papers, infographics, and eBooks are being developed.
Increase the value of your material by including a quiz, poll, survey, or calculator in the digital version of your document.
Fifth, brackets and contests: There is nothing more effective than some friendly competition when it comes to sparking new participation.
The usage of interactive video harnesses the power of visual material and converts it into a user-friendly experience for viewers.
- Webinars: By making your webinars interactive, you may give them a more dynamic, live feel. Invite viewers to participate in surveys, take quizzes, and answer questions throughout the webinar to help you adapt your message and emphasis to your target audience.
- Instructional Tutorials and Product Demonstrations: Nothing shouts “purchase our product or service” quite like an interactive tutorial or product demonstration. Visitors can choose whatever portions of your service or product they’d like to see and then be sent straight to those areas
- This is known as a click-through interface.
6. Interactive lookbooks: A popular trend in the fashion business, interactive lookbooks allow the user to pick and scroll through a variety of combinations of apparel, accessories, and styles in order to create the ideal look. The utilization of this feature, on the other hand, has the potential to benefit other sectors as well. The content for a lookbook-style piece of content can be created from any product that can be altered. 8. Interactive Press Releases: Say goodbye to the dreaded newspaper story and welcome to movies, resource centers, and surveys on the Internet.
Tools your company can use to try interactive content today:
- We really enjoy working with Hotjar, which is one of our favorite tools. Apart from heat mapping website visitors, Hotjar makes it simple to include polls, surveys, and inbound input from website users into your website.
- According to our earlier discussion, SnapApp is considered to be a leader and pioneer in the field of interactive content production and administration. You’ll be amazed if you take a look at some of their products and offers
- It is possible to produce aesthetically attractive interactive content using Ceros without the requirement for a programmer. Ideal for businesses that rely on a strong visual brand to succeed
- The use of Engageform makes it easier than ever before to create interactive quizzes and exams for students. Additionally, this application might assist you in generating leads.
- WebyClip– By combining the power of artificial intelligence with video, WebyClip enables anybody who sees your video to interact directly with the items featured in the film.
- Ion Interactive is a software development company. Ion Interactive’s platform allows you to create interactive white papers, eBooks, infographics, and other types of content. They even have a pretty nice example of what an interactive guide may look and feel like on their website
What should you do next?
The fact of the matter is that generating interactive content may be a costly endeavor. Why? Quite plainly, because it is effective. The use of interactive material will continue indefinitely. For those who are unwilling to spend a lot of money on fresh leads, subscribing to material offered by some of the firms listed above may be an option. These platforms occasionally provide users with the ability to produce a piece of interactive content at no charge. Not only is this an excellent opportunity for you to test out the platform, but it also allows you to experiment with interactive content on your website.
9 Examples of Interactive Content In Action
You are well aware that interactive content is beneficial to your company. Visitor engagement is increased as well as the likelihood of them returning. It also adds value that static words on pages like this cannot. The question is, what type of interactive material should you develop. In order to provide you with some inspiration, we reached out to public relations professionals and business executives and asked them to share their favorite instances of interactive material in action. There are various instances of interactive material in action, ranging from BuzzFeed quizzes to interactive infographics, that may assist you in finding the ideal interactive content for your organization.
Here are nine real-world examples of interactive material in action, provided by marketing gurus and small company owners. Let’s get this party started.
1. Virtual events and webinars
During the epidemic, virtual events and webinars delivered through platforms such as Zoom appear to have taken the top spot for “most engaging kind of material.” It was incredible to see how much interaction there was during a few well-attended webinars I’ve conducted with GoDaddy and Mailchimp. As a consequence of questions made via chat, event presenters can make adjustments to the delivery of their topic. Virtual events appear to be an inclusive approach to communicate with customers for any organization contemplating a method of connecting with clients.
2. BuzzFeed quizzes
It may seem ridiculous, but I believe thatBuzzFeedhas produced some of the greatest interactive material available on the internet today. I believe that everyone has participated in a BuzzFeed quiz at some time in their lives, which is one of the reasons why they are such a well-known media brand today. The secret to their success is their ability to swiftly seize on popular cultural trends by developing quizzes or films that play on the excitement around the issue. Cannabis Advocate Megan Chiamos, 365 Cannabis Instead of relying on the Predictive Index, take this BuzzFeed quiz to find out all you need to know about your squad.
3. Online product interaction
Product photos on an ecommerce website allow a buyer to interact with and have a better understanding of a product before making a purchasing decision. For this reason, every watch we sell on our online shop has many photos, with the option to zoom in by simply scrolling over the image with the mouse. By providing customers with the chance to engage with our products online, our organization can provide a positive user experience, which in turn leads to a pleased customer in most cases. Tic Watches is owned by Daniel Richmond.
4. Live chat to schedule a consultation
Pricing pages on a company’s website are an excellent illustration of how interactive content can be used to increase sales. To illustrate, consider our stair lift pricing page. A few features have been added to the website to make it easier for our customers to communicate with our staff. First and foremost, the website prominently displays the cost information consumers are looking for in strong print. In order to give consumers with the chance to get their issues addressed in real time, we’ve included Live chat onto the page.
The manner in which customers like to interact with businesses varies.
JJ Hepp and the Arrow Lift
5. Apple’s product presentations
It is really pleasing to me as a customer and as a brand marketer when a firm goes above and beyond to exceed my expectations throughout my online purchasing experience. Particularly when the endeavor necessitates a big financial expenditure. It demonstrates to me that they are concerned about me as a customer and that they are cognizant of the fact that their brand and product quality are inextricably linked. Apple always does a fantastic job with this on their website, and it’s easy to see why.
And their dynamic digital presentation gets me even more enthralled with the idea.
I have virtually eliminated cognitive dissonance as a result of my anticipation of the product’s arrival, and I am looking forward to the unpacking climax with great anticipation. AtticSalt, Rani Sweis, Rani Sweis
6. IRL thank you notes
Thank you notes are one of the most interactive pieces of content. They’re effective because there’s a deep emotional connection to something that is handwritten. The sender has taken the time to write, and the recipient frequently feels compelled to respond in kind. In terms of interaction, there aren’t manytypes of contentthat connect a business with their customer like a thank you note. David Wachs,Handwrytten Looking for more offline branding tips for IRL marketing? Check out our guide here!
7. “Listen to this article” options
I think the “listen to this article” option, which is accessible on many major newswebsites, is the best example of material being brought to life in an interactive and user-friendly way. This ground-breaking feature broadens the range of accessibility options available to visually impaired users while also providing everyone with the opportunity to experience material in a new way. Users are more inclined to stay on a website and pay a membership price if they have more content consumption alternatives.
Users may listen to a seven-minute “podcast” of the story on the website, which is powered by text-to-speech technology.
Expert in Technology Advice, Caroline Weishaar
8. Products page quiz
Currently, I’m utilizing aquiz on my product page to assist visitors in determining which product is best for them to purchase. I own a firm that assists financial advisers in gaining more customers, and I have a number of products geared to help them achieve this aim. Choosing which product to purchase can be a difficult decision. The quiz allows advisors to complete a five-question quiz and receive a personalized suggestion based on the answers they provide. A financial adviser who replies that he is a new advisor (with less than three years of experience) will receive a product suggestion that is customized to the needs of new advisors.
The Advisor Coach LLC is owned and operated by James Pollard.
9. Interactive charts
Interactive charts are by far our favorite and most engaging sort of interactive material, and we have a lot of them. We have had terrific success with them so far, and we want to continue to use them in greater numbers in 2021. The Finance Barometer and the American Credit Card Debt Report are two of our most recent blogs that include interactive graphics. Here’s an example of an interactive map from our Finance Barometer that you can explore more. There are more than 13 interactive charts on those reports for two reasons: first, there are a lot of charts.
(2) People are interested in seeing how the charts function and what more information they might be able to get from them.
Financer.com’s George Chrysochou explains what he does. a little about the author Terkel is a content creator who develops community-driven content that includes expert views. Register at terkel.io to answer questions and have your answers published.
5 Types of Interactive Content to Help Boost Engagement
Every marketing team has the same set of objectives. Specifically, they aim to reach new consumers while also increasing engagement and conversions. All three objectives are easily achieved through the use of interactive material. In the last ten years, there has been a significant transformation in the marketing industry. The days of one-sided discussions, in which businesses spoke directly to consumers from billboards and television screens, are over. Businesses are now concentrating on how they can begin a conversation with clients and keep them engaged throughout their lifespan.
- It uses the force of FOMO (fear of missing out) to urge users to take action and expose a secret message buried within the app.
- It has the ability to take your consumers on a trip that takes them where they want to go without making them feel like you are selling to them in any way.
- Clients complain about the price, managers are concerned about the amount of time it will take, and you may be anxious that it will not be profitable.
- The social networking site LinkedIn claims that dynamic content produces four to five times the number of pageviews as static material.
- According to Kapost, active content produces double the number of conversions as passive content.
- According to Inc., it is 33 percent more effective.
- The more people interact with the brand, the greater their affection for it becomes.
- Listed below are five basic categories of interactive material, along with some examples to assist you in developing your plan.
- Polls provide your consumers a chance to express themselves. As soon as Instagram introduced the poll function to stories, it provided a new way to gather real-time input. It is entirely up to you how you will apply the feedback. You may increase your chances of making a sale by providing two solutions that may treat a common problem — for example, by asking your followers if they have dry or oily skin — and providing a link to the appropriate product based on their responses. Alternatively, you may utilize polls to crowdsource decisions, such as encouraging radio listeners to phone in and vote for their favorite song
Whatever your objectives, it’s crucial to remember that your followers want to know that they are heard. Allow them to express themselves and tell you what they want or require from your company.
- Customer engagement and conversion through quizzes may help you increase brand recognition while also entertaining and engaging your consumers. Buzzfeed is obviously not the first company to rely on the interactive aspect of quizzes to create engagement, but they have mastered the art of the quizzes themselves. One of the most popular quizzes attracted a total of 20 million distinct visitors. How do they manage to accomplish it? Quizzes acquire popularity as a result of social media sharing. People are enthusiastic in sharing the results because they reveal something about their personalities and identities. Alternatively, they may be popular because they give useful business knowledge, such as this FedEx evaluation. More shares result in more traffic, and more traffic results in higher brand exposure and, ultimately, more purchases. Interactive infographics transform the popular narrative format into a collaborative experience that allows users to discover new information through clicks or animations. Interactive infographics are becoming increasingly popular. But, wait a minute, aren’t infographics already one of the most easily shared kind of material available? While it is true, this piece from National Geographic highlights how interactive material may provide a more enriching experience for users. Consider the experience of going through a whitepaper that details the locations and schematics of prospective construction projects. It would be of interest to a tiny, specialized readership. As opposed to this, letting viewers to scroll over an outline of New York City simulates the sensation of gazing out into the skyline, with an expert architect pointing out current alterations to the historic vista.
- Interactive video allows the viewer to take control of what might otherwise be a passive experience on a computer screen. A recruiting film for Deloitte, for example, allows you to co-create the tale in a manner akin to a Choose Your Own Adventure novel
- Other examples include:
The interactive content style, on the other hand, was employed by R & B musician Usher to persuade people to continue watching a music video that raised awareness about police brutality. In the event that you take your gaze away from your computer screen, the music video will halt and the following message will appear: “Don’t Look Away.”
- Using calculators, you may explain to potential clients how your product or service can address their issues. As an alternative to writing a lengthy explanation or offering difficult case studies, you can simply ask a few questions and demonstrate to the client what level of service is lucrative for them by answering them. In addition, ion interactive provides an excellent calculator that utilizes your own data to calculate how much lift you may see by including interactive content on your website
As soon as you understand how to engage your clients using one of the most popular marketing trends of the year, you can begin developing your interactive content plan right now.
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