What are the benefits of Pinterest for e-commerce?
- The primary benefits you can get out of Pinterest are: Engaging with your target audience and potential customers. Increase visibility of your products. Use the Pinterest audience to build your e-commerce business. Get direct feedback from customers on products. Improve your referral traffic. Don’t expect direct sales though.
What is the best way to use Pinterest for ecommerce?
If you can master Pinterest for ecommerce, there’s a huge opportunity to increase traffic to your site and sales.
- Add share Pins to your product pages.
- Add ‘Shop the Look’ Pins.
- Use alternating content formats.
- Share complementary Pins.
- Write SEO optimized descriptions.
Does Pinterest work for ecommerce?
Almost every type of business can benefit from using Pinterest’s e-commerce platform. Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement. Product-focused businesses can benefit from the instant success of Shopping Ads, Product Pins, and collections.
Is it worth selling on Pinterest?
So you want to sell on Pinterest. You’re not alone, and for good reason – Pinterest is one of the most lucrative outlets out there when it comes to online stores. Believe us though, it’s worth it: Pinterest users pay more per order than on almost any other social media network.
How do I use Pinterest for business?
How to use Pinterest for business: 8 tips and tricks
- Create a Pinterest marketing strategy.
- Pin engaging, captivating content.
- Try different Pin formats.
- Carefully plan your boards.
- Optimize your Pins for SEO.
- Try out different Pinterest ads.
- Track the metrics.
- Promote your Pinterest profile.
How do I use Pinterest for Business 2020?
What are Pinterest Marketing Tactics for 2020?
- 1 Always Think About Keywords.
- 2 Spend Some Time Replying To/Posting Comments.
- 3 Claim Your Website and Other Social Profiles.
- 4 Optimize Your Boards with Keyword-Rich Descriptions.
- 5 Create Multiple Pins for the Same Article.
- 6 Keep an eye on performance.
- 7 Automate your content.
How do you get clicks on Pinterest?
Increase Pinterest Traffic – 8 Ways to Make People Click
- Use Multiple Product Images on Your Pin.
- Use a Mix of Lifestyle AND Product Photos.
- Make them Tall and Narrow.
- Use a Text Overlay.
- Rethink Infographics.
- Write Good Descriptions.
- Be a Tease.
- Show a Step-by-Step.
How many boards should a business have on Pinterest?
So take it easy – start with the most important boards first. Shoot for 6–10 to start. You can always add more later: For current content that doesn’t quite fit on these first boards.
How does Pinterest make money?
Pinterest makes its money via advertising, specifically, promoted pins. Opportunities for increasing revenue that Pinterest plans to pursue include greater international expansion, focusing on video and increasing ad capabilities, as well as pursuing its own e-commerce efforts.
Is Pinterest a sales platform?
What started out as a platform for finding new recipes and DIY ideas has turned into a major shopping search engine. In fact, 89% of US pinners use Pinterest to research purchasing decisions. And with Pinterest boasting 320 million monthly active users, that is a lot of people going to this one platform just to shop.
How much does it cost to sell on Pinterest?
In general, small to midsized businesses can expect to pay around 10 cents to $1.50 per click for Pinterest advertising. The minimum bid for CPC campaigns is 10 cents. Now that you know the cost of promoted pins, we can dive into further detail on how they work and how you can set them up.
How much is Pinterest business account?
Business Pinterest accounts, which are free, give you access to sales-minded features such as analytics. If you already have a personal account, you can switch it to business or just create a new account.
How much does Pinterest cost?
Pinterest is free to use for both individual people and businesses. If you have a personal account, it won’t cost you anything to sign up, nor does it cost money to use any of the website’s functions. A business account, which includes special promotion and analytics functions, is free as well.
Is Pinterest good for small business?
Pinterest is a social network where people can find inspiration and ideas for their interests and hobbies. Pins can also link back to websites, which is why Pinterest is great for driving traffic and sales. And most importantly for businesses, Pins help people find more information on products they’re looking to buy.
Do Pinterest pay you?
The answer is you WON’T get paid directly from Pinterest for pinning on the platform, but you can earn money by helping a business owner manage their Pinterest account, which may involve some pinning activity.
What are the benefits of Pinterest for business?
Top 5 benefits of a Pinterest business account
- Spot emerging trends. Pinterest is the number one platform where consumers share products, designs and trends that they’re loving.
- Increase brand authority.
- Drive website traffic.
- Access your analytics.
- Run ads and promoted Pins.
5 Ways to Use Pinterest to Grow Your Ecommerce Business
At the time of its first introduction in 2010, Pinterest had quickly established itself as the go-to destination for women to explore and pin the most recent in fashion, home décor, and meal planning trends. Pinterest, although having fewer members than other social media sites, is quickly becoming a leader in the field of retail. Examples include the fact that it is the second greatest source of social media traffic for Shopify shops. As the platform has developed and matured, its features and capabilities have grown and evolved with it.
If you can manage Pinterest for ecommerce, you will have a tremendous potential to boost visitors to your site as well as revenue.
If you’re not sure how to use Pinterest for ecommerce, this is the perfect moment to learn.
Why use Pinterest for ecommerce
Pinterest for ecommerce is a compelling possibility since the average sales order is $50, which is more than the average sales order on any other social media site with a marketplace. Aside from this, the fact that 93 percent of Pinterest users use the platform to plan their purchases bodes well for increasing your business, given that the platform has over 250 million active monthly users. One of the most significant advantages of using Pinterest for ecommerce is that it streamlines the purchase process.
example, As soon as they’re happy with their discovery, they pin it on an appropriate board so they can go back to it later: The retailer’s product website also provides information about special deals, if their size is available, what other styles are currently in stock, and other pertinent information to customers.
- Before making a purchase, people want to rapidly compare similar items without having to visit a plethora of various websites – just one or two.
- Users will be able to find more online retailers as a result of this than they would otherwise be able to.
- The most significant advantage of having a business account is that it grants you access to analytics and advertisements.
- Afterward, write a bio for your profile and include a link to your website.
- This Forever 21 page is particularly noteworthy since it appeals to the company’s primary audience, millennial women.
- Furthermore, Forever 21 places all of its product boards at the top of the website, making it easier for new visitors to locate the company’s items.
Now that we’ve covered the most important advantages of utilizing Pinterest as well as how to get started, let’s take a look at how to utilize Pinterest for ecommerce to boost sales results.
1. Add share Pins to your product pages
Customers may discover more about your items by visiting your website, which is just one of the various methods they can do so. As clients browse through your product pages, take advantage of the chance to urge them to follow you on Pinterest so that they may spread the word about your items to their friends and family. Put pin buttons on all of your product photos by following these simple steps: When clients click on the link, they are brought to Pinterest, where they may save and share the goods that they have discovered, including: If you use this method, you will be exposed to a bigger audience who would not have otherwise discovered your work.
Use widgets like the ones shown below to do this.
Click here.” It’s not an issue!
Continue by sharingPromoted Pinson your page that contains these items.
2. Add ‘Shop the Look’ Pins
Pinterest is continually evolving in order to satisfy the ever-changing demands of its visitors. Shop the Look Pins, which were introduced recently, are one example of a recent update. The following white dots show on the photographs of fashion and home décor Pins when users click on them to signify that the goods may be purchased on Pinterest: A resizable overlay emerges, allowing consumers to focus their attention on the specific product they’re interested in learning more about. If the user zeroes in on a particular chair, for example, a list of comparable chairs appears on the right, allowing them to explore through the collection: Users purchase things they see on Pinterest in 98% of cases, but they must leave the site in order to do so.
- As a result of this streamlined customer experience, users save time by not having to visit various websites to evaluate items and prices.
- To get started with Shop the Look Pins, just create your Pins using Pinterest’s tagging tool, which can be found here.
- For larger ecommerce retailers, Curate or Olapic are two tools that may be used to make Pins on a more mass-produced basis.
- Simply handle sales as you usually would, and follow up with clients whenever their order is ready to ship or be delivered, as necessary.
- Users may build boards that are focused on certain topics such as presents for their family or things for their house, for example.
Users can begin their search on Pinterest and then proceed to your website for further information. This is beneficial, given that the vast majority of individuals conduct their research online before making a purchase.
3. Use alternating content formats
To suit the ever-changing demands of its users, Pinterest is continually evolving. The introduction of Shop the Look Pins is one recent development. The following white dots show on the photos of fashion and home décor Pins when users click on them, indicating that the goods may be purchased on Pinterest: A resizable overlay appears, allowing customers to focus their attention on the specific product they’re interested in learning more about it. As an example, if the user zeroes in on a chair, a list of similar chairs appears on the right, allowing them to browse through the collection: 98 percent of Pinterest users purchase items they see on the site, but they must leave the site in order to do it.
- As a result of this streamlined customer experience, users save time by not having to visit various websites to evaluate items and prices.
- Pins may be created using the Pinterest’s tagging tool, which can be found here: Shop the Look Pins Getting Started Each time you make a new Pin, you just tag each of your photographs with hyperlinks that direct viewers to the product pages on your website.
- In any case, even if the purchases are made through Shop the Look Pins, you will still receive a portion of the money from the sales.
- Keep in mind that Shop the Look Pins are particularly handy for users who enjoy creating boards and pinning material that they want to revisit in the near future.
- Users can begin their search on Pinterest and then proceed to your website for further information.
- The purpose of blog postings is to provide more in-depth information for people who are studying
- Product updates in order to draw attention to new product launches
- Videos to demonstrate how a product works to customers
Total Wine, an online wine store, employs a variety of various sorts of multimedia formats to promote its company and goods, including the following: Take note of how they employ a combination of product photographs, videos, and lifestyle images to establish their brand voice and to educate their followers on their products. This is an excellent strategy because the videos include recipes that demonstrate to viewers how to make cocktails using Total Wine’s product line. Because buyers are unable to physically touch and feel a product or ask questions of a sales representative, tiny video lessons are an excellent approach to teach the many ways to utilize a product.
4. Share complementary Pins
Your Pinterest boards, much like your product pages or even your blog, need to be updated on a regular basis in order to keep customers coming back for more. Sharing more than simply your own items and content, on the other hand, is critical to success. This does not imply that you should share your rivals’ pins, but rather that you should share material that supports or demonstrates the value you and your goods provide. Pinning information that extends outside the scope of your goods demonstrates to your audience what is essential to you and what you value, which is in addition to increasing sales.
Discounted products is available for purchase through the online shop of 6pm, a leading online retailer.
Posting outside of your product scope may seem like a little detail, but customers are more likely to do business with organizations who share their ideas and values than those that do not.
Become acquainted with your target market through conversations with them or surveys of them to determine what is essential to them, and be certain to communicate your own perspectives and beliefs to them.
5. Write SEO optimized descriptions
Search engine optimization (SEO) should be an element of your Pinterest for ecommerce plan, just as it should be for Google searches in general. When handled properly, Pinterest has the potential to direct up to 7.53 percent of its visitors to your site. While referral traffic from platforms such as Facebook is on the decline, Pinterest has had the most increase in referral traffic of any major social media platform: To create the greatest amount of referral traffic possible, conduct some research to see which keywords your target audience uses to find you.
- Use keywords that are specific to each sort of tea you offer online — for example, iced tea vs black tea — to make it simpler for people to locate what they’re searching for, such as when you sell tea online.
- Molly and Me Pecans is an online bakery that sells baked foods.
- This specific pin is for their Praline Pecan product, which you can see here.
- You want your Pins to be easy to read for users, not simply for Pinterest’s algorithm to find them.
- Additionally, you may utilize the “Create an Ad” function to look for terms that are popular on Pinterest.
- Additionally, do some research and incorporate one or two hashtags in your Pin descriptions as well.
Consider the future of Pinterest for ecommerce
Pinterest has only been operating for nine years, yet it has already seen a significant amount of transformation. Because of the image-sharing aspect of the platform, it is now simpler than ever for online shops to get visibility and drive more visitors to their website through the network. Customers purchasing online, as opposed to those shopping in brick-and-mortar locations, do not have the luxury of conversing with a sales representative to get a feel for you and a feeling of whether your items will be a good fit for them.
Additionally, in order to make Pinterest for commerce work for you, develop a Pinterest strategy that incorporates visually engaging photographs posted in a variety of forms.
Using Pinterest properly may turn it into a location where new prospects can find you and utilize your boards to learn about the value you have to give them.
How To Use Pinterest For ECommerce In 2021
Pinterest is a fantastic platform for those in the eCommerce industry. Pinterest is the only place where you can contact people who are explicitly searching at things. While organic reach on Facebook and Instagram is virtually non-existent, with the correct content and marketing approach, Pinterest can reach a significant number of consumers 100% organically and effectively. As a consequence, you will be able to improve both your traffic and your revenue. If you want to see the video version, please click HERE.
If you aren’t utilizing your Pinterest account to build your online store, you are making a serious error.
Tip 1: Make your profile discoverable on search
The first advice is fairly simple, but it is extremely important to your long-term success on Pinterest, so pay attention to it. You should invest 10-15 minutes improving your profile in order to display the most positive aspects of your company. This means that not only should you make it apparent to the end-user what your profile is all about, but you should also make it discoverable on search engines like Google and Yahoo. According to common opinion, Pinterest is not just a social networking platform but also a search engine where users are always seeking for interesting ideas, products, and services to purchase.
The simplest thing you can do is just include your brand or online shop name in your username to ensure that anyone searching for your username will be sent to the correct profile.
The second location where you should make improvements is in your description or bio, which can be found in the username settings. Alternatively, you can go to the settings section of your account and make changes to your bio straight from there. It’s important to add precise keywords that can assist your end client in locating your account, as well as the top product categories that you share on your profile. For example, if you own a Boho home decor firm, you might use phrases such as ‚ boho home decor’, rugs, pillows, cushions, and other such phrases in your profile.
An example of a limited keyword might be boho pillows and boho carpets in this case.
Our success in following this plan is aided in two ways.
2) It aids Pinterest in understanding what your profile is all about, allowing them to propose your pins and content to the appropriate audience who has already expressed an interest in the keywords you have used in your profile.
Tip 2:Create 1 board per product category
Undoubtedly the most common type of board on Pinterest, a board is just a collection of pins or photos shared with your account that are linked to your brand or business. People who follow you on Pinterest might discover you in a variety of ways. They can discover you through your profile, boards, and photos on your account, as well as directly through the photographs that you share inside those boards. They can also find you through your profile, boards, and images on your account. As an example, if the topic is “home décor,” an ideal profile would contain one board for each category, such as cushions, pillows and rugs, furniture, and accessories, among others.
Getting your boards and pins highlighted in search when people are seeking for specific things to purchase for and a cause to follow your profile will help you gain more followers.
1. Board Title = Keyword
In order for people to find your board, the title or the name should be closely related to a term that they are searching for. It is not necessary for the keyword to be a single word; it may simply be a lengthy phrase that people are looking for. Consider the following example: instead of making a generic board on boho decor, you might create a board that says something like vintage boho decor or vintage boho decor on a budget. In order to effectively market to your target audience, you must first conduct extensive research on their needs and desires, as well as determine the specific keywords they are searching for.
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2. High-Quality Pins
Another thing to keep in mind is to only use high-quality pins in your project. A lot of individuals believe that they should just build a profile with hundreds of pins and photographs, and that this would miraculously draw a large number of clients to their business. However, that is not the best approach to take in this situation. When you’re creating your profile, especially if you’re doing it to help you promote your brand or business, make sure it corresponds with the long-term objectives of your brand or company.
My FREE Pinterest Canva templates are perfect if you’re wanting to produce high-quality pins for your Pinterest account.
Tip 3: Add multiple pins per product
This is something that will have a direct influence on the quantity of purchases and clicks that you receive as a result of your Pinterest presence. Pinterest is a visual platform where individuals go to look at things that they might be interested in purchasing or trying out. This implies that when they’re looking through your profile or pins, they want to see everything from as many different perspectives as possible. Ideally, you’d like your product to have the highest possibility of being noticed while also being something that people have a positive opinion of in order to be persuaded to click through and make a purchase from your website.
Pinterest, on the other hand, prefers vertical photos.
Showcase it in a way that can be recommended by the algorithm, particularly for Pinterest. You may create two distinct sorts of pins as a product seller when it comes to producing and uploading pins.
1. Simple Image
Creating a simple picture pin is the first sort of pin you may create. You can either save it from your website using the pin browser extension or post it straight to Pinterest as a simple image pin. This pin will consist just of a picture of the product that you are selling, with nothing else affixed to the surface of the pin.
Pinterest has given this pin a high recommendation. It displays your goods prominently, but it also includes some text overlaying the image to help the client comprehend what the product is all about. You may find that this sort of pin style is really advantageous for you if you are a new or small company owner, as it may help you educate and raise exposure for your brand. Furthermore, no one format is superior than the others. Ideally, you should be testing with both of these pin kinds, either with an image only or with an image and text, to determine which ones work the best for you and then improve your strategy from there.
Tip 4: Tag your product in the pin
When you make a new pin on Pinterest, you have the option to tag your product by simply clicking on the tag button next to the pin. Meaning that when you enter the URL of your product, the information about that goods, such as its price, availability, and so on, is instantly pulled from the product. Because of this, when consumers touch on the pin and take a closer look, they are able to view the product that is linked to the pin, in addition to the details. To make it easier for individuals who are looking at all of the varied information that you have on your profile to understand what items are associated to it, I recommend labeling your products in both your text and your blog posts.
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In case you’re wondering, I provide in-depth product pins training as part of my Pinfluencer Academy certification program.
Tip 5: Show up consistently
Image courtesy of Caroline Feelgood on Unsplash This is the most crucial piece of advice I can give you. Unfortunately, Pinterest marketing is not a plan that can be implemented and then forgotten about. When you examine attentively on the internet, you will find that there is virtually nothing. Each and every social media site, whether it is Google, YouTube, Pinterest, or any other social media platform for that matter, is continuously evolving and upgrading. If you want to succeed on Pinterest, you need be consistently adding content to the site, whether through blog entries, showing how your product works, or publishing additional reviews and testimonials.
The next step is to make pins on a regular basis, with numerous pins per product to exhibit your product in a variety of ways, in order to encourage customers to purchase it directly from the platform.
Free trial of Tailwindfor Pinterest to help you plan your pins on a consistent basis.
It might take anywhere from 3-6 months to see the type of traction that you’re looking for, especially if you’re just starting out and attempting to develop your profile from the ground up.
The following is a 100% FREE Pinterest masterclass that walks you through the process of converting your Pinterest account into a traffic and sales machine step-by-step. Check it out if you’re interested in learning more.
12 Genius Ways to Use Pinterest as an eCommerce Seller
According to studies, clients who communicate with firms on social media spend 20-40 percent more with such companies. Moreover, in many situations, social media is the primary way in which consumers learn about a brand, which is why having a strong online presence is critical – especially if you’re an eCommerce seller with a digital business. Despite the fact that most companies tend to concentrate their attention (and resources) on the major social media giants (think Facebook and Instagram), there are still compelling reasons to take advantage of Pinterest’s potential.
Pinterest continues to draw a large number of active users, despite the fact that it has received less attention in recent years than other social media sites.
Pinterest visitors continue to be drawn in by the site’s visual appeal and intriguing content.
5 Reasons eCommerce Businesses Should Leverage Pinterest for Sales
- Users who are actively involved. It is no surprise that Pinterest users are highly engaged because there is so much for them to do when it comes to surfing and curating a variety of boards. As a result, Pinterest is a marketer’s fantasy come true. Additionally, not only are pins searchable, but boards can also be shared among users, allowing for the discovery of new items and companies in a fun, visual way.
- Peer-to-Peer (P2P) sharing is a type of file sharing. Users can’t go onto Pinterest without seeing the pins placed by their friends and the boards they follow, which makes it far too tempting not to re-pin photos they like to their own boards when they first log in. This type of “social theft” encourages a great deal of peer-to-peer sharing, which is the cornerstone of anything that becomes popular online. Your pins have the potential to be seen by thousands of users — all of whom may be prospective buyers — if you build up enough momentum.
- Links That Will Stand the Test of Time. The fact that each pin is linked to its internet origin implies that pinning works in a similar way to link-building. People can wander into your business and start buying even months after someone pins your items since the information is always available through your pin.
- Creating a brand is an opportunity. One of the most compelling reasons for an eCommerce company to be active on Pinterest, as with other social media site, is that it provides opportunities for online merchants to grow their brand, become more sociable, and engage people in order to develop lists and drive sales.
- Pinterest may be used for SEO purposes. One of the reasons that so many businesses continue to use Pinterest is the ability to receive referral traffic from other websites. When you use Pinterest to promote your business, your SEO will improve, as long as you pin in the right places. It is more likely that you will get SEO benefits from your pins if they have descriptive titles, extensive descriptions, and product URLs in their pins. To keep your users interested and enthusiastic to see your material, make your descriptions natural (not simply a collection of keywords).
While eCommerce companies may certainly attract clients without the help of Pinterest, failing to utilize the platform means missing out on possible purchases – sales that are easier to obtain than you would think. As opposed to other social media networks, which demand you to be active with daily postings and respond to hundreds of comments, Pinterest allows you to take a more relaxed approach. Once you’ve curated your material and gained a few followers, you’ve completed the majority of the effort.
However, because the majority of the work is done upfront, Pinterest allows you to more simply “come and go,” making it a smart marketing tool that all eCommerce firms should have in their back pocket.
12 Genius Ways to Use Pinterest as an eCommerce Seller
- Make your profile and boards as attractive as possible. When dealing with Pinterest, it’s critical to maintain search engine optimization (SEO) at the back of your mind. In other words, you should optimize your profile page, board descriptions, and captions with text that has been carefully written to incorporate your keywords without resorting to spammy keyword stuffing techniques. Making sure that your material on Pinterest is consistent with your branding and messaging across other platforms is another important component of optimizing your content on Pinterest. What do you think your customers would expect to see from your company? If your internet site offers dog accessories, for example, your business Pinterest account is not the best location to start planning your wedding.
- Submit Stunning Photographs. Pictures of poor quality are not allowed on Pinterest, as everything is visual on the social media platform. Users will not see the content you write for your pins until they click on your pin, which means that if the picture isn’t visually appealing, no one will click on it, and no one will visit your online store as a result. Do not lose this opportunity to make your items stand out by using photos that blend in or, even worse, stand out because they are of low quality.
- Make use of Rich Pins. Rich pins are pins that are specifically relevant to a product and are vital for businesses who use Pinterest to attract clients. Rich pins provide you the ability to incorporate important information about your items, such as how much they cost and where they can be purchased. You may even include your company’s logo on the pin to increase its branding potential even more. In accordance with research, these high-quality pins attract more potential purchasers and generate higher click-through rates than their less-valuable counterparts. When customers are looking for certain things, they are more likely to come across your offerings as well.
- Re-pin, comment, and like are all acceptable options. However, while Pinterest enables you to be more passive than other social networking sites, the more you interact with other users, the more you will receive in return, including following, retweets, pins, and, yes, purchases. Investing time each day, or even each week, reading through boards, like pins, and commenting can allow you to build significant momentum for your eCommerce company.
- Make use of Pinterest’s analytics tools and data. In addition to using Pinterest’s own analytics tool, you can use it to determine which of your pins are the most popular and which are the most frequently re-pinned by others. It also allows you to observe what users who like your pins are interested in, which can be extremely valuable for creating new content or improving your brand’s overall message strategy. By utilizing these statistics, you may collect valuable information about your industry, as well as about how people interpret and consume your postings.
- Create buttons that allow customers to “Pin It” on product pages. Placing “Pin It” buttons on your product pages inside your online store is a good idea if you’re utilizing Pinterest for e-commerce. Your site visitors may have active Pinterest accounts and boards, which will allow them to save and share your items with their friends and other people they know. While visitors to your website may not necessarily make a purchase right away, including a “Pin It” button provides even another option to keep in touch and earn that purchase down the road.
- Integrate Your Boards Into Your E-Commerce Store. Think about integrating your boards on the pages of your eCommerce website if you have amazing material on your boards or if you want to add another visually appealing feature to your eCommerce site that people will interact with. Because many of the visitors to your site will have active Pinterest accounts, they will be encouraged to follow you or share more of your material with their followers as a result of seeing your boards.
- Please help to spread the word. If people are unaware that you have a Pinterest account, you are missing out on opportunities for interaction. Because Pinterest is a social media platform, each new follower has the ability to expose your material to dozens, if not hundreds, of other users
- As a result, each new follower has the potential to increase the number of people who see your content.
- Attract a following of people. Being active on Pinterest will assist you in gaining new followers, but there are additional methods you can use to get even more attention and followers. The same as with Instagram, you can use Pinterest to advertise competitions, which may help you attract followers and generate new leads for your business.
- Curate in a thoughtful manner. Pinterest is all about curating content, which means that simply creating boards with your own items will not be sufficient to get the number of followers you need. Using Pinterest, you may begin to build a visually appealing and engaging profile by pinning inspiring information from around the internet and re-pinning photographs you like from other people’s Pinterest accounts. Please remember that your Pinterest account should serve as a reflection of your brand and business, which means that all of the stuff you collect should make sense in your industry or specialty.
- Make a plan for your content. Consider how your material is displayed on your Pinterest account before you publish it. The more ordered and curated your material seems to be, from board cover photos to the order in which your boards are shown on your profile, the more likely it is that your followers will be tempted to investigate and follow your account.
- Remember to include calls to action. CTAs, or calls to action, should be prominently displayed anywhere your brand appears on the internet, even on Pinterest. They tell viewers exactly what they need to do next, such as “Click Here” or “Shop Now,” so they are not left in the dark about how to complete the task at hand. Even though these straightforward messages may seem apparent, your readers will require them in order to go to the next phase.
Despite the fact that Pinterest may have fallen off your radar, it is still an extremely effective tool to use when trying to attract clients to your eCommerce business. Effort and outcomes are usually correlated, but with Pinterest, there is a possibility to put in more effort up front and continue draw consumers months after the original work has been completed.
A Guide To Using Pinterest for Ecommerce Marketing
The most recent update was made on November 14, 2015. Every social networking platform gives companies with an opportunity to become closer to their clients, enhance engagement, and ultimately increase sales and profits.
Pinterest, on the other hand, is by far the most successful social media network for e-commerce firms and websites in general. The following statistics can help you reconsider your position on Pinterest if you haven’t already.
- A total of 75.5 million people have signed up for Pinterest. With daily referral traffic, it ranks third after Facebook and Twitter
- It also ranks third in terms of overall referral traffic. Women account for over 80 percent of its users. Buyers who have been recommended to you by Pinterest are 10 percent more inclined to purchase your items. In order to identify relevant items, buyers are increasingly turning to Pinterest.
In summary, Pinterest has the potential to be a significant part of your social commerce strategy. Not only does it have the potential to bring you hundreds of quality sales leads, but it may also assist you in developing a strong brand image. The following are some tips for maximizing your usage of Pinterest to improve your e-commerce marketing strategy:
Understand the Platform First
Pinterest is still essentially a social network, despite the fact that it has significant e-commerce potential. You must thus communicate with your potential consumers and others who may be interested in your items in order to achieve success with them. The following are the most significant advantages you may derive from Pinterest:
- Improving communication with and awareness of your target audience and potential clients
- Increasing the exposure of your products Make use of the Pinterest audience to help you grow your e-commerce company. Customer feedback on items is obtained directly from them. Increase the amount of referral traffic you receive.
Direct sales, on the other hand, are not to be expected. Pinterest will act as an advocate for your items and will offer you referral traffic as a result of their efforts. However, it is not possible to make direct sales on it.
Encourage Pinning on Your Website
First and foremost, make a compelling case for your items on your ecommerce website before advertising them on Pinterest. In addition, you should include the “Pin” icon on all of your product pages and encourage your website visitors to become followers of your Pinterest account. If you want to include the appropriate social sharing buttons, you may utilize social media sharing widgets such as AddThis or DiggDigg. On your website, you may direct members to your Pinterest page by advertising various competitions and unique deals that are only available to Pinterest customers.
Create a Pinterest Business Page
If you’re serious about using Pinterest to sell your products, you might consider creating a Pinterest Business page instead than a personal profile on the social media site. Pinterest Business profiles are specifically created for businesses who want to communicate with their consumers. Creating a Pinterest Business profile is simple. Simply confirming your website address is all that is required to have a verified Pinterest Business page. As a result, you will get greater credibility for your profile, as well as the ability to access additional services that are not available to individual profiles.
Enable Rich Pins Greater For Engagement
According to research, Pins that include a price tag receive 30 percent more Likes on Pinterest than those that do not. In order to attach a price tag to your Pins, you may do it in two methods. You may either include the price in the product description or enable Rich Pins to display the pricing. Rich Pins, which are similar to Twitter cards, are a fantastic addition for e-commerce websites. Product pricing and availability information are automatically pulled from your product page and displayed alongside your Pinterest pins.
Attract and Engage Your Followers
Any social media platform’s success is dependent on your ability to draw in new followers and then keep them engaged. Create a shortlist of other more active Pinterest accounts that are pinning about comparable items in order to acquire additional followers on the platform. Engage with the followers of such accounts in a proactive manner by replying to their comments and addressing any queries that they have posted on various photographs. Also, anytime someone RePins or Likes one of your photographs, write them a thank-you message for their assistance.
These simple actions add up to a gradual growth in your number of followers. You may also host unique contests on Pinterest and invite people to your website to take part in the competition.
Curate Content Intelligently
Being an active content curator is essential for developing a successful Pinterest strategy. Don’t limit yourself to merely sharing your own product images. Instead, pin photographs from other individuals who share your passions and interests. However, you must do so in a thoughtful manner. Instead of posting photographs of your rivals’ items, pin images of products or things that are complementary to your own offerings. As an example, if you’re in the business of providing sporting goods like as equipment, clothes, and gear, you may pin images of different sports personalities or international matches taking place in other nations.
Organize Your Boards and Pins
Organize your photographs into distinct boards to make it easier for your followers to explore different goods on your account. Instead of focusing just on your items, build a mix of original and selected boards to showcase your work. Add images from your website to each of the product categories you have created on your Pinterest board. Then develop boards that feature images that depict various real-world applications for your items in action. Alternatively, you may design boards that offer a variety of data and facts about your company and goods.
Just make sure that your profile is well-organized and easy to navigate through it.
Use High Quality and Large Images
Pinterest is a social networking site that focuses on visual content. People only click on photographs that are of excellent quality. Maintain the finest possible quality for all of your product photos and Pinterest Pins. In addition, research reveals that taller and bigger images receive significantly greater attention when compared to smaller images. Photographs with dimensions of 738 pixels wide by 1128 pixels height tend to be the best in general.
Add Clear Calls To Action
According to research, Pins with clear calls to action in their description or picture content receive over 80 percent higher interaction than those without such calls to action. Due to the fact that the major goal of Pinterest is to attract visitors to your e-commerce website, you should always include clear calls to action in the image description. Generally speaking, a call to action is a sign or phrase that instructs the user to perform some specified action. For example, “Click Here,” “Download Now,” “Register Now,” and other such phrases.
To get the most out of your Pins, combine them with a variety of different calls to action.
Use Pinterest for SEO
Because of its high search engine optimization (SEO) ranking, Pinterest has proven to be a reliable source of referral traffic for websites. To get the most out of it, give your photographs interesting titles and include descriptions with each Pin, as well as product URLs, to ensure that you get the most out of it. Make use of the keywords that most accurately describe your items.
However, avoid jamming keywords into your content. Using too many keywords might turn users away from your Pins and diminish the amount of engagement they receive. Create natural-sounding descriptions and picture titles that use keywords where appropriate.
Monitor Performance With Analytics
The Pinterest analytics tool, which is incorporated into the platform, may be used to track your success on the platform and determine which articles are receiving the most attention. These data are only available to Pinterest Company users, which means you’ll need to create a business page in order to access them. Analytics will display the Pins that have had the most reach, exposure, comments, and likes, among other metrics. In addition, you’ll receive information about the demographic and geographic characteristics of your followers.
Pinterest is more effective at increasing e-commerce purchases than other social media platforms since it is built mostly on graphics. By establishing a strong Pinterest presence, you can successfully brand your company and direct thousands of people from Pinterest to your e-commerce website. It has the potential to be a powerful social commerce tool if utilized properly.
Customers are poised and eager to make a purchase after seeing anything on Pinterest. Product exposure, referral traffic, and customer loyalty will all improve as a result of getting more material in front of them. It does, however, need a methodical approach, which is what I’ll discuss in this essay.
Pinterest Strategy for Ecommerce
Make your profile stand out from the crowd. The first step is to establish your content’s brand. A well-branded profile communicates to Pinners that you are a fully-fledged firm that is ready to conduct business. To illustrate, consider the work of Martha Stewart. The pin seen below has been branded in three different ways:
- Font. The typeface used on all Martha Stewart pins is the same
- It is called Logo. The underside of the pin has the brand name engraved on it. You should avoid putting your logo in the bottom right corner since there is usually a Pinterest icon there
- In that spot. In the description, the hashtag marthastewartstrategy is used strategically.
The typeface, logo, and hashtag used on Martha Stewart’s pins are all the same. The following are two reasons why a branded hashtag is useful: It presents your company’s name in a consistent manner and, when clicked, displays a list of all of your published material. To put it another way, it encourages Pinners to follow you. It appears that the strategies are effective. Several websites, including MarthaStewart.com, have indicated that Pinterest generates more traffic than both Facebook and Twitter combined.
- Incorporate visually appealing photos, particularly with a 2:3 aspect ratio, that bring the product or issue to life and engage the reader.
- Text overlays on your photographs may be used to draw attention to specific content like as blog entries, discount coupons, or special features.
- Pins should be scheduled.
- If you’ve made 30 pins, you might want to consider scheduling them every day for a month.
- The idea is to pin on a regular basis in order to reach a large number of people.
- These Pinterest tools give information on your audience as well as other valuable metrics, such as the number of popular pins and the time of day when your users are online.
- Holidays are celebrated all year round.
Pinterest’s Seasonal Insights planner (PDF) may assist you in choosing holidays that are relevant to your business, according to a blog post on the site.
Pins that have been promoted.
As with other pins, they are displayed in the home feed.
You can advertise a single pin, a carousel (a collection of two to five photographs in a single pin), or a movie on the site’s homepage.
By clicking on this pin, viewers will be sent to PatPat’s landing page, where they may shop for the apparel items seen in the photo.
There is a lot to learn about Pinterest advertisements (also known as sponsored pins), including how to choose an audience and how to set a budget.
Purchase the Look.
Users may arrive on the merchant’s website for further information by tapping or clicking on the white dots on the Shop the Look pins.
When tagging images with four to six dots, Pinterest suggests that you link to the product’s web page, ideally immediately from the image.
Blog entries can be reused.
By rearranging parts and colors, for example, you may combine the text with one-of-a-kind photos and graphics.
Optimize the Pinterest search experience.
Including keywords in your pin names, descriptions, and boards can aid in the discovery of your organization by target readers.
Pin it to your Pinterest board.
This allows Pinners who have come onto a product or blog post to pin your material to their boards, so increasing the reach of your information with no further effort!
It performs remarkably well for recipes and do-it-yourself goods, as demonstrated by Yummly, a recipe-recommendation website, in the following example. Visitors to Yummly’s website are encouraged to share their experiences on Pinterest.
How do Ecommerce Businesses Use Pinterest? -A Strategies
Organic business reach is the game of getting customers to your website without having to invest anything other than your time and effort to create good content for them. The more visitors you are able to generate to your website without incurring additional costs from Facebook or Google advertisements, the better the outcome for your business will be. In addition, if you utilize social media effectively, it may help you increase visitors at little or no expense. Pinterest, which has more than 200 million monthly users, has emerged as a new source of soon-to-be consumers seeking for inspiration for a new craft project, health and beauty advice, or other information.
Drinks, gift, and clothes shops may all benefit from using Pinterest to market their products and services.
So, what are some of the numerous ways you may tap into Pinterest’s user base in order to generate traffic to your store?
Best ways ecommerce store to use Pinterest:
Users of Pinterest are huge fans of businesses because they create and decorate virtual bulletin boards for them. Brands may display and promote their Pinterest accounts by creating a board for each product category they offer or wish to sell, and then linking to that board from their website. Suppose you’re selling toys. You could build a board for each sort of toy you offer, or you could establish a board for the “most popular toys” you sell. The users and potential consumers from all various categories will be expected to readily follow and share the boards with their friends and family as a result of this.
Use Pinterest offered features in the best way
You may put a hover “Pin it” button to the top of the photos of your products on your store to make it easier for your customers to access your account information. You may also make use of some explicit Pins, such as Buyable Pins, Rich Pins, and Promoted Pins, to help increase the visibility of your page on Pinterest and increase its branding. Pinterest is distinguished by the fact that it is a very successful and effective visual platform for ecommerce retailers. If you deliberately design your Pinterest boards in the most visually appealing way possible, you will be able to bring a significant amount of traffic to your shop.
You may link back to your ecommerce business from your Pinterest pins in order to increase referral traffic.
Increase Reach Through Group Boards
If you currently have a Pinterest account and are frustrated with the lack of new followers and pins, it’s possible that you might shift your focus to the direction in which your real users are going. One of the most effective methods is to use group boards, which are a terrific area to share your material and gain a large number of followers.
All you have to do is join and follow group boards that are relevant to your business and mission. Start spreading the word about the material to a bigger number of people.
Leverage Frequently Used Keywords To Rank In The Visual Search Engine
Always keep in mind that Pinterest is a visual search engine, which means that in order for your photos to appear higher in user searches, you may need to include relevant keywords in the image description. On Pinterest, just like your website requires descriptive or long-form keywords, your images require descriptive or long-form keywords as well. If you are selling silver jewelry, for example, the text describing the piece should be included in the description section. Concentrate your efforts on researching important keywords and ensuring that your pins are easily searchable by your audience.
Regular Content Posting
Content is king on every social media site, and this is especially true on Facebook. Maintaining and publishing new pins on your Pinterest account on a regular basis will help you build a significant consumer base. Users are constantly looking for something fresh to connect with your page, and sharing on a frequent basis will encourage them to return to your shop. If you want to attract more customers around holidays or discounts, you should start placing pins well in advance.
Allow People to Buy Your products without Leaving the app
In today’s rapidly changing work environment, everyone requires something that is both quick and easily accessible. That is why buyable pins are the greatest solution for ecommerce firms since they allow your clients to complete the payment process within the platform, which makes the purchasing process more convenient for them.
Naming is Also Important
Choosing the names for your photographs should be done with care. Use simple statements and keywords when naming your photographs to make them easier to remember. You may also incorporate hashtags and quotes from notable events in your sector that have taken place recently.
Engage, Collaborate, Influence
Do not use Pinterest only for the purpose of marketing your company. In addition, by repinning other interesting pins, you may establish connections and engage with your clients and other website visitors. You may also conduct opinion polls and quizzes to allow your users to connect with you on occasion. On Pinterest, look for well-known influencers who are related to your company and work with them. Encourage your consumers to pin your brand or product to their Facebook profile and tag you in the post.
Don’t Forget to do Some Good
You may also use your Pinterest account to promote your corporate social responsibility initiatives. It has the potential to raise your brand’s awareness as well as its worth by emphasizing the humanitarian aspect of your organization’s mission.
Use as a Research Tool
Pinterest is often regarded as the most effective research tool.
User accounts who follow your Pins can be investigated in order to see what else they are interested in. Additionally, you may keep track of the most popular photographs that have been pinned from your account in order to evaluate and remain on top of the newest trends in your field.
Unleash The Full Power
By establishing a business account on Pinterest, you will be able to take use of Pinterest advertising, analytics, and other features, among other benefits. These capabilities will assist you in better understanding the needs of your customers, which will allow you to create and design more engaging pins for your account as a result of your knowledge.
Get Introduced To a New Demographic Base
Pinterest, which has around 200 million active users, is the best location to discover new consumers from a variety of various categories and demographics. Females and millennials account for the majority of active users. However, males account for a disproportionately big proportion of new users. This is the most effective platform for your ecommerce company if your targeted clients fall into this group. Pinterest is the most effective platform since it will assist you in recruiting your intended customer base.
Stay Aware of Algorithm Updates
The importance of staying on top of the elements determining the Pinterest algorithm cannot be overstated, according to La Greca, in order to utilize the platform to its maximum potential. However, there are a variety of tools available to assist you in keeping up with the latest developments and changes, such as the Medium blog. Continue to keep yourself and your Pinterest account up to date in accordance with the guidelines to remain on top of algorithm updates.
Add share Pins to your product pages
The majority of the time, clients find out more about your product by visiting your site. When customers click on your product pages, you may take advantage of the opportunity to invite them to your Pinterest page, where they can participate and share with their network of friends and family. Simply put Pin buttons on your product photographs in order for them to appear on the Pinterest platform. Upon clicking on the link, your user will be sent to your Pinterest page, where they will be able to share and save your items.
Use alternating content formats
Because there are so many photographs to display on your Pinterest account, you will need to develop a strategy for how you will distribute your material to your followers. You may share a variety of various sorts of photographs to captivate your audience. For example, some forthcoming event information based on user search, your brand information, or any other general information that users may find interesting might be shown. When you share diverse types of photographs of your items, you will have a higher chance of attracting the attention of users.
Try something different than what your rivals are doing.
- Update about a new product release
- Provide users with in-depth knowledge through blog postings
- Product demonstration films
Think about the future of Pinterest for ecommerce
Pinterest has already undergone significant transformation and is still in its early stages as a marketing tool for ecommerce businesses. Because of Pinterest’s image-sharing feature, it is now more easier for online merchants to gain fresh exposure and create more traffic than it was previously. Because your ecommerce website already contains a wealth of information about your brand and items, you should take use of the tools provided by Pinterest to increase your brand’s visibility.
Create a Pinterest approach that involves promoting photographs that have been shared in a variety of forms and styles, among other things. When done correctly, it has the potential to become a location where you can generate new leads while also providing the finest value.