How to Use Google Trends: 10 Mind-Blowing Tricks for Entrepreneurs
- Using Google Trends to Find Niches.
- Find Relevant Product Categories in Related Topics.
- Using Google Trends for Keyword Research.
- Promote Your Store Around Seasonal Trends.
- Using Google Trends for Content Freshness.
- Create Content About Current Trends.
What is Google Trends and how does it work?
- Google Trends is an online search tool that allows the user to see how often specific keywords, subjects and phrases have been queried over a specific period of time.
How do marketers use Google Trends?
Google Trends gives users the possibility to analyze search term popularity over time, explore similar keywords and compare how popular a search term is in different regions of the world. Google Trends can also be used to discover spikes in keyword search volumes which are usually triggered by real-world events.
What is Google Trends best used for?
Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. Google Trends provides keyword-related data including search volume index and geographical information about search engine users.
How can you use Google Trends to help create a content marketing plan?
5 Ways to Use Google Trends to Create Better Content
- You can find relevant topics that are trending.
- Do better keyword research.
- Use it to create a meaningful content calendar.
- Improve your branding efforts.
- Do a research on local shopping trends to create hard-hitting content.
How do I improve Google trend?
How to Use Google Trends
- Write About Trending Topics to Drive Traffic.
- Update Existing Posts to Keep Them Fresh.
- Plan Your Content Calendar.
- Create Region-Specific Content and Marketing Campaigns.
- Fine-Tune Your Keyword Research.
- Discover New Keywords with Related Queries.
- Promote Trending Products to Increase Sales.
How do I create a Google Trends profile?
How to Use Google Trends
- Go to Google Trends.
- Click “Sign In” and at the top of right corner.
- Then click on at the bottom of “Create an account” register for an account.
- Return to “Google Trends” and sign in.
- Setup your profile page.
- Explore Topics to find what people have been searched recently.
- Compare the terms.
How does Google Trends help companies and businesses in creating new products?
To establish and build an online brand identity This is because Google Trends allows you to find trending topics and keywords. By implementing trending topics and keywords into website copy, articles, blog posts, social media posts and other forms of content, you can potentially increase your brand awareness.
What is Google trends in digital marketing?
What is Google Trends? Google Trends is an online tool offering a visual comparison of relative traffic levels for specific search queries. It shows how searches trend over time, so you can analyze changes in search behaviors across specific time frames, platforms, and regions.
How do I use Google Trends for SEO research?
How to Use Google Trends for SEO
- Find Search Volume Trends.
- Find Related Keywords.
- Find “Breakout” Keywords.
- Uncover Related Topics for Blog and Video Content.
- Find Keywords for YouTube Videos.
- Uncover Local Search Trends.
- Discover Completely New Keyword Ideas.
- Tap Into LSI Keywords.
How do you think Google trends can help you in digital marketing mention 4 points?
Their tips include:
- Investigate changes to your site traffic.
- Sync your editorial calendar.
- Find topic clusters.
- Publish content ideas on an upward trend.
- Do the same for video, too.
- Use related queries for keyword ideas.
- Look for (and avoid) downward trends.
- Find the most popular synonym for a keyword.
How do I use Google Trends for content writing?
Otherwise, read on.
- Identify seasonal trends, then create (and promote) content at the RIGHT time!
- AVOID “keyword unicorns” by checking for data-skewing popularity spikes.
- Find relevant topics that are trending RIGHT NOW…then capitalize on them.
- Use Google Trends data to help plan your content calendar.
What is SEO and how it is used?
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP).
6 Ways to Use Google Trends for Marketing
When was the last time you Googled something? Are you willing to make it available to the public? Search histories may reveal a lot about a person’s personality and what they’re thinking at any given time. However, I can’t think anyone would readily give up their personal search history — especially if it contains information that might be used to identify them — unless they were offered some type of reward. This information is available thanks to Google Trends, which we may use to our advantage.
What is Google Trends?
The Google Trends site welcomes you with the words “Explore what the world is looking for,” which appropriately describes what the tool does. Google Trends is a tool that displays the most popular topics, search phrases, and news on Google. It gives real-time information on current patterns from the last seven days, as well as historical trends going back to 2004.
Where Does Google Trends Data Come From
Google Trends provides anonymised samples of search requests submitted to Google, both in real time and in the past, which are then sorted into categories. The data is normalized in order to guarantee that locations with the largest search traffic do not continuously appear at the top of the rankings since we can identify patterns by location. Google normalizes the data by dividing each data point by the total number of searches conducted in the geographic area and time period represented by the data point in order to analyze relative popularity.
Google maintains inquiries that may have originated as a result of “irregular conduct,” which is a significant caveat to the data.
Simply said, if Google filtered out spammy activity from Trends, spammers could utilize the tool to figure out which phrases are being flagged as spam and make adjustments as a result of the filtering process.
How to Use Google Trends
Google Trends provides a variety of options for slicing and dicing the data. Google Trends is divided into four major sections:
- Popular Searches
- Year in Search
- Trending Searches
Localization, date, categories, search section (e.g., news versus shopping), and even themes versus search phrases are all options for filtering the information. Rather than going through each element and visualization in detail, let’s look at how they might be used to basic marketing activities.
1. Use Google Trends for Market Research
Do you need to gauge consumer interest in your product or service before launching it in a new market? Google Trends Explore can assist you in determining how seasonality and geographic location may effect the sales of your product or service. For example, you may filter down to a metropolitan region in the Country drop-down picker below your query or click into the options on the map by clicking into the options on the map. You may also vary the date to increase or decrease the length of the history — but keep in mind that if you choose a period within seven days, the sample will be different.
Topics are defined as anything that does not have a “search keyword” below it.
In addition, the “Related subjects” and “Related queries” tables are affected in the same way. Begin with a broad topic and then focus it down to particular search phrases as you examine the outcomes of your efforts.
2. Test Out Google Trends for Newsjacking
Do you utilize newsjacking to assist in the creation of content? You should absolutely consider purchasing Google Trends subscriptions if this is the case. Sign up to have the top, most, or all search trends delivered to your inbox monthly, daily, or as they occur.
3. Leverage Google Trends for Keyword Research
Many keyword research tools provide an estimate of the monthly search volume to be expected. In the absence of month-to-month tracking, it’s difficult to determine if searches for the topic are increasing or decreasing in frequency. With the help of Google Trends, you may get the directional data you need to go along with your monthly search traffic. During your research for your keywords, you may come across similar inquiries that are growing in popularity that you should include in your keyword list as well.
Once you’ve discovered many distinct phrases in the related queries, you may combine them into a single list of up to five terms to compare them.
Enclosing your search query in quote marks guarantees that the entire phrase is utilized in the specified sequence.
4. Use Google Trends for Product Innovation
Is it possible to get any insight into the most recent color trends, materials, or product styles for your goods? Consider the following scenario: you begin with a broad subject in Explore. The “Related inquiries” filtered by Rising can expose popular colors, materials, and other product advances as well as the amount of interest that has risen during the time period specified by the user. Those indicated with Breakout have had a considerable growth in comparison to the preceding quarter, with some increasing by more than 5000 percent.
5. Employ Google Trends for Topic Clustering
By now, you should have a clear understanding of the distinction between search words and subjects in Trends. Google Trends can assist you in simplifying your topic cluster approach when dealing with themes. As you search for a phrase, Google will present you with subjects rather than just search terms, and after a topic has been picked, Google will display “Related topics” underneath it. By looking at the real-time search trends report, you may get a feel of how Google News aids in the formation of linkages between different subjects.
Following the selection of a phrase, you will be able to pick a Category.
6. Test Out Google Trends for Analyzing News Publications
You’re proposing a story to a news organization or working in the news industry. Then you’ll want to dive into the data from theTrending Searches section. As previously indicated, the real-time trending searches display the number of Google News articles that have been generated on a trending topic in the last hour. Once you’ve chosen a topic, the bar charts display the number of new articles that have been uploaded in the last hour, as well as the cumulative total. You can observe how the news may influence or be influenced by the current search trend.
If you subscribe to certain themes, you may keep track of which articles are performing well in search results.
Consider doing an audit of your rivals to determine whether you can update your structured data or Publisher Center information to compete on an equal footing with them.
Are you ready to begin your journey? Discover the many different ways you can use Google Trends to benefit your company right now by diving into the tool right now. Originally published on July 1, 2021 at 7:00 a.m. and updated on July 1, 2021 at 7:00 a.m.
How to Use Google Trends to Perform Market Research
Instead of spending money on typical marketing research tactics, such as focus groups, which may be expensive, Google Trends is a free and widely accessible tool. Most of the time, these strategies are out of reach for small firms with minimal marketing resources. Fortunately, there is Google Trends, a Google-powered tool that displays subjects that are currently trending on Google. You may use this tool to find out what your target audience is searching for online and then analyze the data to acquire valuable insights into your consumers’ needs and preferences.
Make sure you download Small Business BC’s Market Research Checklist before starting your market research.
1. Use Google Trends to Find the Product Features Your Target Audience Finds Important
Here’s how you can use Google Trends to find out what product attributes your target audience in British Columbia is looking for while searching for products: To begin, click onExplore in-Depthand thenLocations, and then select British Columbia as your destination. Second, go to Search keywords, choose All categories, pick your industry, and then select the relevant sub-category from the list that appears. In the case of an accounting company, you may choose Finance as your industry and AccountingAuditing as your sub-category to narrow down your search.
For example, you could see that phrases such as tax return and child tax are among the most often searched for in this category.
Perhaps you’d want to publish a blog on child tax benefits or run a series of targeted advertisements that provide advise to people whose child tax benefits have been stopped, canceled, or decreased.
2. Identify Consumer Demand
Google Trends may be used to assess which brands or features are in more demand among consumers. Suppose you’re a merchant of electronic goods. You may use Google Trends to figure out which of two television models is more popular over time and across different regions: smart TV or LED TV. Additionally, you can use Google Trends to compare different brands, such as Samsung TV and Sony TV, in order to determine which brand is more popular in the marketplace. These observations can assist you in making better informed business judgments.
Alternatively, if the 42″ TVs aren’t selling, run a sale that targets customers who look for 32″ TVs with advertisements that offer a significant discount to upgrade to a 42″ television.
This draws the attention of a greater number of purchasers who may not believe they can afford a 42-inch television and alerts them to a deal that may make a 42-inch television more reasonable.
3.Determine What Consumers are Searching About Competing Brands
Enter the name of a rival in theTopicbox to learn about search inquiries that are relevant to the brand. You may enter Starbucks, Blenz Coffee, and Waves Coffee House separately in theTopicbox if you own a local coffee store, for instance. After that, you will be able to see patterns in the data. You can include nutritional facts and the number of calories in your beverages in your menu, pamphlet, and website, for example, if you notice that shoppers are searching for “Starbucks nutrition” or “Starbucks calories.” Now that you know your target audience is interested in this information, you can include it prominently in your menu, pamphlet, and website.
Identifying Trends and Generating Sales
Small companies may now get customer insights without having to spend money on focus groups or surveys thanks to the introduction of Google Trends. By utilizing Google Trends to search for competitor brands, compare product characteristics, or locate top inquiries within a given sector, you may discover items or features that are more valued or more wanted by your target audience and incorporate them into your product or service offering. Utilize this data to better your offers and message, produce targeted advertisements, catch more customers’ attention, and drive more purchases.
Bizmap gives quick and easy access to market data that is customised to certain business areas that have been created.
Make sure you download Small Business BC’s Market Research Checklist before starting your market research.
The Small Business BC provides a wide choice of seminars and oneonone advising sessions to meet every stage of a company’s development or a particular difficulty it is facing. View Additional Articles
How to use Google Trends for Market Research (2021)
Market research is extremely crucial for firms of all kinds, regardless of their size. Unfortunately, many market research methodologies are both expensive and time-consuming, making them unsuitable for small businesses. Because of the extensive use of the internet, market research tools have been more readily available to all types of businesses and organizations. For the purposes of this post, we shall discuss how to do market research using Google Trends. What is Google Trends, and how does it work?
Google Trends provides users with the ability to track the popularity of search terms over time, discover comparable phrases, and compare the popularity of a search term in different parts of the world.
Google Trends may also be used to identify spikes in keyword search volumes, which are typically prompted by real-world events and can be detected using the tool. Here are four different ways to do market research using Google Trends.
1. Use Google Trends to find popular topics in your industry
Google Trends may assist you in discovering popular subjects in your market that you may have otherwise overlooked. Discover the most popular subjects and search queries in your sector by following these steps. Go to trends.google.com to find out more. Step 1: Navigate to the Exploration tab. Step 2: Choose the region that you’d want to learn more about. You have the option of focusing on a whole nation, a state, or a city – the options are virtually limitless. Step 3: Select the time period for which you wish to conduct research.
Step 4: Select your category of interest.
Step 5: Investigate possible themes and search queries.
It’s just displaying what other people who are interested in your selected category are searching for.
2. Use Google Trends to determine seasonal patterns
Do you want to learn more about the seasonality that exists in your sector so that you can better plan your advertising campaigns? Google Trends is a fantastic tool for this, and here’s how to use it effectively. Let’s suppose you’re in the boot business. Boots are more popular throughout the autumn and winter seasons, and less popular during the spring and summer seasons, according to common sense. Let’s check Google Trends to see whether our hypothesis is correct. Step 1: Type your search word into the search box.
- Step 2: Analyze the data and make adjustments to the variables based on your requirements.
- Example 1: The previous 12 months.
- As you can see from the data from Google Trends, our hypothesis was supported by the data.
- Step 3: Evaluate the outcomes.
- The search phrase “boots” appears to be more common even at the lowest position in this comparison, but the search term “sandals” appears to be more popular even at the highest point in this comparison.
- If we were to concentrate on a certain location of the United States, these figures may be different.
- We may conclude from this that the introduction of the iPhone 8 aroused more than double the amount of curiosity in the United States as the launch of the Samsung Galaxy S8, which was released the same day.
In recent years, as new items have been introduced, the popularity of existing products has been on a decreasing trajectory. You may apply the same techniques to your sector in order to identify patterns of seasonality. When developing your marketing strategy, this information might be beneficial.
3. Use Google Trends for Competitor Research
The Google Trends tool may also be used to determine which search phrases and subjects are popular among your rivals. If you want to see what type of search phrases are popular for your rival right now or which ones were hot a year ago, you may use Google Trends. Here’s how you go about it: Step 1: Type in the name of the competitor. As an illustration, let’s look at Apple. Step 2: Define your geographic location and time period. Navigate to the specified time period in order to see information from the previous.
- We choose the dates 2/2/16 to 3/2/16 for this example.
- We may look back in time and see what products and services were popular for our competition in the past, and then compare them to the current situation.
- The Apple encryption debate, on the other hand, is no longer a matter of discussion.
- As a result, we arrive at:
4. Use Google Trends to discover patterns
When it comes to planning your advertising and promotional activities, identifying patterns can be extremely beneficial. The ability to predict outcomes from marketing initiatives by knowing when the volume of a certain search phrase tends to rise or drop may be quite beneficial. Step 1: Type your term into the text box. For the sake of this example, the term “marketing” has been selected. Step 2: Choose your country or area. In Step 3, begin to examine various time intervals. Is it possible to identify any everyday patterns in terms of popularity?
Take a look back at the previous week and go over each day.
- Weekly trends (viewable for the past 30 days, or select a custom time range)
Look for trends in your term that occur on a weekly basis. Is there a significant drop-off in the volume of searches? In this example, the search traffic for the keyword “marketing” decreases on Saturdays and Sundays because of the holiday weekend.
- Monthly patterns (View: Custom time range1/1/_ to 1/1/_)
- Monthly patterns (View: Custom time range1/1/_ to 1/1/_)
- Monthly patterns (View: Custom time range1/1/_ to 1/1/ )
Monthly patterns are discovered in conjunction with seasonal trends, and the two go along like clockwork. The term we are using shows modest decreases towards the beginning of summer and a greater decreasing tendency around the time of Thanksgiving and Christmas. When we look at the data from 2004 to the present, we can see that the number of searches for the phrase “marketing” has decreased over the course of the years. We can also see that the search traffic for this topic declines precipitously every December, which is interesting (Christmas period).
When we examine the data from 2004 to the present, we can observe that the volume of searches for the phrase “marketing” has decreased with time.
The search volume for this phrase reduces dramatically every December, as we can see in the chart below (Christmas period).
- Make use of Google Trends to find out what subjects are hot in your sector. In order to determine seasonal trends, use Google Trends. Google Trends may be used for competitor research. Patterns can be discovered by using Google Trends.
Find trending subjects in your sector by using Google Trends. To detect seasonal patterns, use Google Trends to your advantage. In order to do competitor research, Google Trends should be utilized; Learn about trends by using Google Trends.
7 Ways to Use Google Trends for SEO & Content Marketing
As the only keyword research tool that provides insights based on actual Google search data, Google Trends stands out from the crowd. In this article, you will learn how to utilize Google Trends to extract genuine term trends that are accurate and will be beneficial for developing keyword strategies for marketing websites. Investigate innovative approaches to using Google Trends to uncover previously unseen insights and term volume data.
The Value of Google Trends
Even while Google Trends is reliable, it does not display the real volume of visitors. Paid SEO tools give data on the number of times a term is searched. Although these are estimations derived from data suppliers, they are not always accurate. In other words, whereas paid SEO tools give estimations of keyword traffic, the data presented by Google Trends is based on real searches. That is not to imply that Google Trends is superior to other paid keyword tools in terms of performance. When used in conjunction with paid keyword tools, it is possible to acquire an extremely precise estimate of genuine keyword search volume.
Another tool available in Google Trends is the ability to segment keyword data with pinpoint accuracy in order to determine where advertising efforts should be concentrated, as well as the ability to find new and trending phrases.
How to Use Google Trends for SEO
While Google Trends is reliable, it does not provide the quantity of visitors in actual figures. Search volume statistics are provided by paid SEO products. Although these are estimations derived from data suppliers, they are not always accurate. Although paid SEO tools give estimations of keyword traffic, the information provided by Google Trends is based on real search query volumes. In no way should it be implied that Google Trends is superior to paid keyword tools. The use of a combination of free and commercial keyword research tools can provide a reasonably accurate estimate of genuine keyword search traffic.
2. Compare Keywords by Time for Audience Insights
While Google Trends is correct, it does not display the real volume of visitors. Paid SEO tools give data on the amount of searches for specific keywords. Those figures, on the other hand, are estimations derived from data suppliers. As a result, even if professional SEO tools give estimations of keyword traffic, the data supplied by Google Trends is based on real search query volumes. That is not to imply that Google Trends is superior to other paid keyword tools in terms of accuracy. When used in conjunction with paid keyword tools, it is possible to gain a fairly accurate estimate of genuine keyword search volume.
Advertisement Continue reading farther down the page. Another tool available in Google Trends is the ability to segment keyword data with pinpoint accuracy in order to determine where promotional efforts should be directed, as well as the ability to find new and trending phrases.
- Long-Term Trends on the Rise: If a trend is on the rise, it suggests that you should devote more time and resources to developing content for that trend. Long-Term Trends Heading Down: If the trend line is moving down, it might be a hint that the audience’s content consumption is changing.
Take, for example, the following five-year trend for the search term WordPress, the program WordPress, and the website WordPress: August 2021, as seen on a Google Trends screen shot For WordPress, in all of its incarnations, there is an undeniable decreasing tendency. WordPress themes, WordPress plugins, and WordPress hosting are all examples of words that are declining in use. Advertisement Continue reading farther down this page. It’s critical to recognize when a trend is on a downhill trajectory and to act accordingly.
- As a result of the introduction of the digital camera, the classic analog camera began to fade away. The iPhone signaled the beginning of the digital camera’s downward spiral.
Knowing which direction the wind is blowing might assist a content marketer or publisher in determining whether it is appropriate to abandon digital cameras and begin promoting items connected to mobile phones and other mobile devices. In related news, Content Marketing: The Ultimate Beginner’s Guide is available.
3. Related Topics and Queries
Related Topics and Related Queries are two excellent aspects of Google Trends, the first of which is named Related Topics and the second of which is called Related Queries. TopicsTopics are search queries that are related to a certain idea. In general, subjects are not reliant on the language in which they are presented, however it is uncertain if this is the case with Related Topics. The following is according to Google:” Related Topics Aside from your query, users who searched for it also searched for these subjects.
The scoring is done on a relative scale, with a value of 100 representing the most often searched subject and a value of 50 representing a topic that is searched half as frequently as the most frequently searched phrase, and so on.
Questions that are related Comparable to the description of Related Topics, the description of Related Queries is also similar.
August 2021, as seen on a Google Trends screen shot
4. Short Term Trends Can Bring Massive Traffic
When looking at keyword patterns in a short time frame, such as the 90-day or even the 30-day view, it might give significant information for capitalizing on quickly shifting search trends. Advertisement Continue reading farther down this page. Google Discover, as well as Google News, receive a significant amount of traffic. In spite of the fact that Google Discover and Google News are less responsive to trending subjects than Google News, staying on top of current interests is extremely beneficial for attracting a large number of visitors right now through Google Discover and Google News.
The 90-day view allows you to see which days of the week certain searches are most common, allowing you to narrow down your search results.
Knowing which days of the week have the highest levels of interest in a particular issue may also aid in the planning of when to post specific types of material so that it is readily available when the target audience is looking for it.
5. Keywords by Category
When you enter your keywords into Google Trends, it has the possibility of narrowing them down according to categories in order to provide more precise statistics. The Categories option is vital since it helps you narrow down your keyword research to the most appropriate context for your inquiry. Advertisement Continue reading farther down this page. Because vehicles are the context of your term, it is reasonable to suitably adjust Google Trends so that it only displays data for the keyword context of automobiles.
6. Leverage Keyword Data by Geography
In order to determine which places are the best to reach out to for site promotion or to customize content to certain regions, Google Trends keyword information by geographic location may be employed. Consider the following scenario: If a specific type of product is popular in Washington, D.C. and Texas, it makes sense to direct promotional efforts and specialized material toward those places. Information on keyword popularity by area is useful for a variety of tasks such as link building, content generation, content promotion, and pay-per-click.
Google ranks sites based on who they are most relevant for, so including regional detail in your content might help it rank higher for the most people in the most relevant location.
Advertisement Continue reading belowRelated: International SEO Trends for 2021 Continue reading below Beyond the Horizon: A Nine-Point Checklist for Success
7. Uncover Search Intents With Categories
In order to determine which places are the best to reach out to for site promotion or to customize content to certain regions, Google Trends keyword information by geographical location may be employed. Consider the following scenario: If a given type of product is popular in Washington, D.C. and Texas, it makes sense to direct promotional activities and specialized material toward those places. Search engine optimization (SEO), content production, content promotion, and pay-per-click are all aided by knowing how popular keywords are in different geographic areas.
Google ranks sites based on who they are most relevant for, so including regional detail in your content can help it rank higher for the most people in the most locations.
Advertisement Follow the link to continue reading.Related: International SEO Forecast for 2021 Success on the Next Level: A 9-Point Checklist
- Web search, image search, news search, Google Shopping, and YouTube search are all options.
YouTube search is a terrific tool for finding “how to” stuff on the internet. A search on Google Trends for the terms how, what, where, when, why, and who reveals that search queries beginning with the word ” how ” are by far the most popular on YouTube, according to the results of the search. Continue reading below for more information. Because Google Trends only allows comparisons between five keywords, the accompanying screenshot does not include that word. August 2021, as seen on a Google Trends screen shot If your keyword phrases refer to instructional content that includes words such as, narrowing your search to YouTube may yield beneficial results in your investigation.
- Continue reading below for more information.
- August 2021, as seen on a Google Trends screen shot The search patterns in Google News are significantly different from the search patterns in YouTube, for example.
- The search queries shown above have been collected during the last 90 days.
- Continue reading below for more information.
- All of the different search type query refinements work together to improve the accuracy of the results by narrowing down the scope of the search.
So give those options a shot since the information they provide may be more accurate and valuable than the more generic and perhaps noisy “web search” version.
Takeaway: Google Trends is Useful
Google Trends is a great tool, and with a little imagination, it can be used to uncover valuable search marketing information. Take some time to explore Google Trends. I’m confident that you’ll get valuable insights that will help you enhance the way content is developed and marketed on the internet. For further information, please see the following:
- Google Trends data has been collected for 15 years, and the company has taken a look back. How to Use Google Trends for SEO
- The State of SEO Report
- How to Use Google Trends for SEO
How To Use Google Trends For Marketing Research –
Google Trends is a tool that you may have heard about. It’s possible that you’ve even utilized it in the past. You may have access to it, but do you know how to make the most of it? According to the majority of SEOs, you don’t have this capability. That’s a pity, because Google Trends provides two benefits that you should be aware of right away:
- It is being developed by Google, the same corporation that operates the world’s most popular search engine
- And It’s completely free.
What’s Different About Google Trends?
What is Google Trends and how is it different from any other keyword research tool? That is the first thing you could be asking yourself. Here’s a succinct explanation: it displays relative search volume. Here’s the long and winding answer: Google Trends displays the popularity of a search phrase when compared to other search keywords in the same category. If you just want to know how many people are looking for a term every month, you may do so by visiting the Keyword Planner website. However, if you want to examine how a single search phrase ranks in popularity when compared to other terms, you may do so by visiting the Google Trends website.
To put it another way, if you’re seeking for information regarding a really particular term that is relevant to your company, you might have to look elsewhere for it.
Google Trends Review:Start by Doing Nothing
One of the most effective ways to get started with Google Trends is to do absolutely nothing at all. Really. Simply navigate to the tool’s home page and review the information there. You’ll be able to see the subjects that are now trending in the United States and throughout the world. Now consider whether any of those keywords are applicable to your marketing efforts. Is it possible for you to use any versions of those keywords into your marketing? If you notice any fantastic ideas for your company in the current popular subjects, select one of them and read more about it.
- Towards the top of the page, you’ll find a line graph displaying the relative popularity of the keyword over a specified period of time (defaulted to 7 days).
- Perhaps one of those inquiries might make a good piece of content for your website.
- While in the United States, you’ll see a map that shows which states are most popular when searching for the phrase.
- In addition, the tool displays a map, allowing you to evaluate interest by subregion.
- If you want to describe search interest as defined by Google Trends, this is certainly a good place to start.
It may be thought of as a measure of relative popularity. You may also filter your keyword analysis findings using the drop-down menus at the top of the screen, as shown below. The following are the criteria from which you can choose:
- Country– If you’re interested in assessing search interest in a different region, Google Trends can assist you with that. If you don’t choose a nation, the tool will default to your own country. Default timeframe — By default, Google Trends displays data for the previous seven days. You may, however, choose from a variety of different time frames. There’s also an option to choose a custom date range. You might be interested in seeing how popular a search word is in a certain category, such as Automobiles or BooksLiterature, to discover how popular a search term is overall. If this is the case, choose the appropriate choice from the drop-down menu. There are many different types of searches you can do using Google Trends, and you are not limited to merely searching for the popularity of a single phrase in web searches. You may use it to evaluate news search, image search, and YouTube search results, among other things.
Finally, Google Trends allows you to compare different terms at the same time. Suppose you want to compare the popularity of searches for Taylor Swift to the popularity of searches for Judi Dench to discover which is more popular. If this is the case, just click on the “+ Add Comparison” button at the top of the page and input the new search phrase. The final page will seem just like the page you saw when you were only looking at a single term in the first place. The line graph at the top, on the other hand, will display two lines that are color-coded.
Following that, we’ll go through a few particular methods in which you may utilize Google Trends to increase your brand’s online visibility and popularity.
Identify Seasonal Trends Before the Season Begins
Using Google Patterns to find seasonal trends before the season begins is one of the simplest methods of identifying seasonal trends. What is the significance of identifying trends ahead of time and why is it necessary? Because it provides you with more time to organize your promotions and create material for them. If you notice a trend right now, it may already be over by the time you begin to make modifications to your strategy. Then you’ve squandered all of your time and work. The question is, how can you predict trends before they occur?
Seasonal fashion trends have a tendency to repeat themselves.
As people prepare for the next fishing season, you may have noticed a surge in the relative popularity of the search phrase “traditional saltwater fishing reel” around the beginning of April.
Google Trends Review:Check the Math on Your Favorite Keywords Research Tool
Using Google Patterns to find seasonal trends before the season begins is one of the simplest methods of identifying seasonal trends online. Isn’t it important to be aware of trends before they occur? Because it provides you with more time to organize your marketing and create content, it is beneficial. A trend that you see right now may already be over by the time you decide to act on it. All of your hard work will have been for nothing if you don’t succeed. The question is, how can you spot trends before they occur?
It is common for seasonal trends to recur in the following season.
As people prepare for the next fishing season, you may have noticed a jump in the relative popularity of the search phrase “traditional saltwater fishing reel” in the month of April.
As a result, you’d want to market your assortment of traditional reels throughout the month of April, when consumers are most inclined to purchase them.
Use Related Queries as Seed Keywords in Your Favorite Tool
If we’re talking about your preferred keyword research tool, you’ll discover that Google Trends provides options for seed keywords that you may utilize to generate fresh ideas. It is likely that you are already familiar with the notion of seed keywords. They are words and phrases that you enter into a keyword research tool in the aim of discovering related keywords that you can employ in your content creation. There are a variety of approaches that may be used to generate seed keywords. One of these methods is to make use of Google Trends.
Plug those keywords into your keyword research tool, and you’re done.
You’ll have a comprehensive report full of ideas to share with others.
Find out Where Your Target Market Is Located
According to what we’ve seen, Google Trends not only tells you what people are searching for, but it also tells you where they’re searching from. You may use this information to determine where your best keyword chances are situated if you have a firm with a customer base that is spread out across the United States of America. Then, specifically target folks who live in those communities. The good news is that Google Ads allows you to target not just based on term, but also based on geographic region.
However, you are not limited to using location data for advertising purposes.
Suppose you notice that people who live in Point Pleasant, New Jersey are looking for conventional saltwater fishing reels.
Of course, you can also utilize Google Trends to identify potential chances in local SEO.
Discover What People Are Searching for on YouTube
Keep in mind that Google isn’t the only search engine available. In reality, YouTube is the second-most popular search engine in the world, behind Google (which is first). You should also look for keyword chances on YouTube if you have one. The fact that Google Trends makes it possible to do precisely that is a blessing in disguise. It has been demonstrated that you may pick a search type from the drop-down menu at the top of the page using the tool. YouTube is one of the search types that you may use.
- Find keyword chances that you may have missed while conducting a Google online search. Determine keyword opportunities that you may use into your video material.
Wrapping It Up
Your keyword research tool isn’t the only piece of software you should be employing to spot emerging patterns in search phrase popularity.
Google Trends provides information that cannot be found anywhere else. And it’s completely free. Consider starting now, if you haven’t already, by utilizing Google Trends to uncover keyword opportunity.
Google Trends for marketers in a dynamic environment
When market dynamics shift quickly, it might be difficult to keep track of how people’s requirements are changing. Google Trends allows you to view the subjects that people are looking for—and those that they aren’t—almost in real time. Consider, for example, that the search phrase “virtual birthday party ideas” became extremely popular in the United States in just a few days in March 2020, according to Google Trends. You may utilize this information to find out what’s on your audience’s mind right now and figure out how to tailor your advertising efforts to fit their needs and expectations.
Quickly find popular terms
Search for ” Coronavirus Search Trends ” in the Google Trends’ Latest Stories and Insights section for selected insights into a popular topic and a first-hand sense of how people are searching for this issue.
Explore your own topics
Additionally, in addition to what you see on the site, you may investigate and measure interest in practically any subject. A graph indicating the popularity of a word over time will be displayed when you search for it on Trends. In the graph, if you move your mouse cursor over the indexed search interest number, it will be shown — that is, how many searches have been done for the particular phrase in relation to the overall number of searches done on Google.
- Along with the information displayed on the site, you may research and assess interest in practically any issue. In Trends, when you search for a word, you’ll get a graph that shows the term’s popularity over time. In the graph, if you move your mouse cursor over the indexed search interest number, it will be shown — that is, how many searches have been done for the specific phrase in comparison to the overall number of searches done on Google.
Be geographically relevant
- Increasing the scope of your search by adding a geographic dimension. If your company has a global presence, you may utilize the “Worldwide” selection to discover how people’s searches change from one country to the next by selecting “Worldwide.” Using this information, you can adapt your approach to ensure that your brand’s message is appropriate to the local context. As an example, if you are selling pet supplies, you may determine that consumers in the United States were more interested in seeking out toys for their domestic animals than leashes in March
- Whereas, in Italy, people were more interested in seeking out leashes than toys. You may narrow down your search by area or city. When you search for a word in Google Trends, your results will contain a heat map displaying the places where your term is most popular, as well as other information. When you hover your cursor over an area, a pop-up window will appear, revealing the region’s search volume index. On the right-hand side of the map is a list view icon, which provides a ranking of the most popular areas or cities depending on the popularity of your search phrase. In certain countries, Google Trends also provides statistics for a specific metro region, which is useful if you live in a big city. Example: If you filter by geographic location, you’ll find that the popularity of the keyword “puppies for adoption” grew all throughout the United States as of early March, but that the spike in interest was particularly noticeable in specific urban areas, such as Palm Springs, California.
Refine your insights
- Filtering across a variety of attributes. You may look for trends across a variety of Google products, including search, image search, news search, Google shopping, and YouTube. Consider the following scenario: Consider the following scenario: you own a grocery shop and want to see how changing eating patterns are effecting your marketing approach. Concentrate your “food” research on Google Search and Google Shopping domains, then examine related inquiries to determine which of your goods are in high demand and likely to have an impact on your sales volume in the near future. Punctuation can be used to narrow down search results. You may utilize punctuation to have a more specific understanding of the terminology that others are using. It should be noted that Google Trends has its own term matching algorithm. The following are examples of how different punctuation might effect this search in Trends:
- Food shopping list – Because there is no punctuation, your results will include both terms in any sequence, as well as additional words. Example: shopping list for quarantine, grocery list for coronavirus, grocery list of grocery stores, and so on. The word “misspellings” will not be included, nor will any spelling variants, synonyms, or plural or singular forms of your terms. “grocery list” is an abbreviation for “grocery list.” When you use double quote marks around your phrase, you will get results that include that same term, as well as terms before and after it (for example, grocery list essentials). pantry + recipe – Results may include the words pantry OR recipe
- Yogurt + yoghurt + yogut – Results may include alternative spellings (yogurt or yoghurt) as well as common misspellings
- Pantry + recipe – Results may include the words pantry OR recipe
- Pantry + recipe – results for lunch – box – The term lunch appears in the results, while the term box does not. This is handy when searching for a term that is part of a phrase that is flooding the web and has a high chance of dominating your search results results. Pick themes rather than search words if you want to include misspellings, synonyms, related searches, near variants of the phrase, and translations in any language
- Otherwise, select search terms.
- Using categories to narrow down your findings. Whenever you search for a term with numerous meanings in Google Trends, you may limit your results by category to receive statistics for the specific version you’re searching for. Consider the following scenario: If you search for “pickup,” you may specify whether you are looking for a products collection service or a certain type of vehicle by including a category.
Automate your search
Using categories, you may narrow down your search results. Whenever you search for a term with many meanings in Google Trends, you may limit your results by category to receive statistics for the particular version you’re searching for. Consider the following scenario. If you search for “pickup,” you may include a category to specify whether you are looking for a goods collection service or a specific type of truck; if you search for “pickup,” you can specify whether you are looking for a goods collection service or a specific type of vehicle.
How To Unlock The Power Of Google Trends For Marketing
- What Google Trends is and what you can do with it
- What Google Trends is and what you can do with it How to utilize Google Trends for Search Engine Optimization:
- Keyword strategy and research
- Seasonal marketing
- Planning PPC ads
- Local SEO
- Investigating traffic drops
- Comparing and contrasting phrases
- Generating creative inspiration
Google Trends is a very handy tool that allows you to compare search phrases and trends over a long period of time. This is a critical talent for marketers to possess. In order to decide if a search phrase is worth pursuing, you can look up its lifetime or current popularity – as well as how it compares to comparable keywords – on Google Trends. The results are more targeted, more current, and more effective search engine optimization and ad targeting.
How Does Google Trends Work?
Here’s a brief recap of what’s been going on. You’ll be directed to the Google Trends dashboard once you’ve launched the tool, where you can either browse through the most recent hot topics or add your own phrases and trends to be tracked. You are not need to log in or pay to utilize the service, which makes it a fantastic resource for small enterprises on a low financial budget. Take, for example, how the word “content marketing” has done in the search engine results. The top of the page contains options for sorting results by location, date range, category, and kind of search; you may use these to refine your results even more.
- How to Make Use of Google Trends: Traffic Over a 12-Month Time Period Changing the time frame to 2004-present, on the other hand, reveals an entirely different narrative.
- How to Make Use of Google Trends: Internet Traffic from 2004 to the Present Isn’t it cool how it works?
- But, before we get into the specifics of what Google Trends is and the great things it can do to help you improve your SEO, let’s clear up a few misconceptions about the tool.
- The following is how Google Trends Help breaks it down: «Trends changes search data in order to make comparisons between keywords more straightforward.
- If this were not the case, the most popular locations would always appear at the top of the search results.
- In certain cases, different areas with the same search interest in a phrase do not have the same overall search volumes for that term.
- Generally, a larger search volume in a tool like Google Keyword Planner will also correspond with a higher popularity in Google Trends, unless the tool is faulty.
- However, just because certain areas have a higher concentration of individuals does not imply that they reflect whatever the general public believes.
The final search popularity statistics that you see are a ratio (on a scale of 1-100) of how popular a certain search phrase was at a specific moment in the past. Now that we’ve gotten that out of the way, let’s look at how to make use of the tool for SEO purposes.
How to Use Google Trends for Keyword Research and Strategy
The most basic and apparent application is for keyword research. This tool in particular may be used not just to determine the popularity of a certain search phrase, but also to discover long-tail keywords that can be used to influence your content strategy. Furthermore, as more people search using voice and mobile devices, longtail keywords are becoming increasingly important for SEO. The use of these formats encourages consumers to search for extended, conversational questions rather than simply inputting a few keywords.
- After entering your term into the search field, it will return up to 25 relevant search queries, along with up to 25 trending searches that are connected to your query.
- This will provide you the monthly search volume for that keyword, which will help to make your data even more useful and insightful.
- As a result, you can optimize your content to serve many keywords at the same time – or grow your site to include new topics that your audience is interested in learning about.
- Monitoring the trends connected to any of your specialty themes can assist you in identifying new content possibilities and staying on top of how your audience’s tastes vary over time, which will help you uncover new potential for content.
- How to Make Use of Google Trends: Frequently Asked Questions By combining the two sorts of inquiries, you can create a plan that incorporates both evergreen content (that is, information that has remained popular over time) and hot themes (rising search queries).
How to Use Google Trends for Seasonal Marketing
When it comes to marketing, seasonality is quite important, and understanding when your target audience is most likely to be in the market for a certain product or service that you provide is really valuable knowledge. This is exactly the type of information that Google Trends can give you with, which is a fortunate coincidence. Take, for example, the word “snow boots,” which means “snow boots.” The fact that the peak search season for snow boots in the United States is regularly November and December, with a buildup beginning in October and lasting until January, comes as no surprise.
- Switching the site to New Zealand, where the peak season is in June, comes as no surprise.
- A brief peek at Google Trends indicates that searches for “Caribbean cruise” have been most popular from late December to early February during the previous five years.
- And you want to reduce the intensity of your marketing effort right before the holiday shopping season.
- Keep in mind that your consumers will not always think or behave in the ways that you, as a business, would want them to think or behave.
- Furthermore, you may get even more specific.
- This is, without a doubt, a once-a-year transaction, which implies that timing the marketing campaign is critical.
- Google Trends: How to Make Use of It: Campaigns should be timed.
- Google Trends: How to Make Use of It: Make changes to your date range to see the most popular times.
This enables you to observe that popularity climbed progressively over the week, reaching a peak on the 21st of the month (right in the middle of 2018 Comic Con weekend). With this knowledge, you may plan to push your greatest content during the event rather than in the lead-up period.
How to Use Google Trends to Plan PPC Campaigns
In addition to assisting you in the planning of seasonal campaigns, Google Trends may also assist you in maximizing the effectiveness of paid search advertisements. Let’s take a closer look at the “Caribbean cruise” search results once more. We already know that the months of January and February are the most popular for searching. Consequently, our hypothetical travel business would know that it needed to begin a content marketing campaign during the late winter months, and that it also needed to plan and budget for a paid search campaign.
- Instead of spreading your expenditure throughout the year, you may concentrate your PPC advertisements on a number of key periods during the year when they will be most beneficial.
- The popularity of the term “Caribbean cruise” is broken down by state in the table below.
- In terms of searches for “Caribbean cruises,” we can observe that Florida ranks first among the states in terms of the number of searches.
- How to Make Use of Google Trends: Narrow down your search by location After that, we can split it down even more: How to Use Google Trends: Narrow your search to a certain city or metro region.
- Orlando-Daytona Beach, Miami-Ft. Lauderdale, and West Palm Beach are among the destinations.
On the other side, if we navigate through the subregions, we can observe which states have received the least amount of support from their citizens. Consequently, we would not squander any paid advertising resources there. Then, while you’re making your budget, you might want to consider removing states that have less than a 75 percent or 50 percent popular vote.
Local SEO – Research Product Demand by Geography
In our previous discussion, we discussed how various regions may react differently to seasonal marketing campaigns. However, geography has an impact on search patterns in general, and this is true all year round. Most likely, there is a greater demand for your product or service in a certain geographic location. Google Trends will assist you in narrowing down your plan so that you can concentrate on the exact areas where your time and efforts will be most productive. Using Google Trends, for example, you might learn where the greatest location to sell tents is if your company sells sports equipment and you needed to know where to discover the best place to sell tents.
- How to Use Google Trends: The most common searches are grouped by metro region.
- You’d know to concentrate the majority of your efforts in places such as Fairbains, Alaska, and Anchorage, Alaska, from April to July based on data collected over the previous five years.
- When you include geographic information in your content, you have the potential to increase its relevance for your target audiences.
- Finally, the knowledge gleaned from regional patterns may be used to better target your public relations campaign.
When you know where your products or services are most widely used, you may use that information to look for any unique location-specific blogs, news sources, events, or influencers that you might want to contact.
How to Use Google Trends to Investigate Traffic Dips
Have you ever seen a dramatic drop in traffic to a blog article that had previously received a lot of attention? As marketers, it’s usually a good idea to look into the fundamental cause of a problem. Google Trends may assist you in doing so, as well as determining whether or not the content is worthy of keeping or not. This will be especially true in the case of trending subjects or keywords, where you may discover that a search phrase that formerly had a significant increase in traffic is no longer in use or popular.
Google Trends: How to Make Use of It: determine when there is a decrease in content traffic Take note of a very distinct dropoff point when the term appears to have disappeared completely – with no sign of recovery in sight.
Make sure to keep an eye on Trends if you are employing seasonal keywords or anticipate that traffic may build up again in the future.
How to Use Google Trends Compare and Contrast Keywords
Google Trends also provides you with the option of comparing the popularity of two or more terms that are shown next to each other. This is an excellent method for conducting research since it allows you to rank your target keywords in order of relevance. In this section, you may identify the most valuable keywords for your company, choose which phrases to prioritize, and determine whether various keywords require separate content. For example, you might search for the difference in popularity between comparable phrases such as “digital marketing” and “Internet marketing,” and compare the results.
It is possible that, as a result of the increased popularity of digital marketing, the level of competition will be significantly higher.
Instead of focusing on a highly competitive phrase, it may be more useful to focus on the less popular of the two terms if you find that it still has a significant amount of search volume.
As an added feature, Google Trends allows you to compare and contrast the popularity of two or more terms that are displayed side by side. This is an excellent method of ranking your target keywords in order of significance while conducting research. In this section, you may identify the most valuable keywords for your company, choose which phrases to prioritize, and determine whether various keywords require their own content. Using the word “digital marketing” as an example, you might check up the difference in popularity between it and the term “Internet marketing.” The following are some tips for using Google Trends: compare and contrast terms.
– It is possible that, as a result of the increased popularity of digital marketing, the level of competition will be considerably higher.
Keep in mind that being popular may be a hindrance equally as much as it can be a benefit in some situations. Instead of focusing on a highly competitive phrase, it may be more useful to focus on the less popular of the two terms if you find that it still gets a significant amount of search traffic.
Google Trends is an extraordinarily powerful tool that can be used by marketers to their advantage in a variety of ways. Including it in your arsenal of marketing tools can offer you an edge in everything from keyword research and content preparation to campaign scheduling and pay-per-click (PPC) advertising. Keep up with the latest search trends, geographic differences, and seasonal shifts so that you can create content that your target audience will like reading.
Google Trends FAQ
Over a particular period of time, Google Trends displays the frequency of every given search phrase entered into the search engine as it relates to the site’s overall search traffic, which is called the “search volume distribution.”
2. Why is Google Trends useful?
When it comes to showing trends in search behaviors across Google Search, Google News, Google Images, and Google Shopping, there is nothing better than Google Trends. Google Trends may be used to aid in the development of SEO tactics, particularly in selecting which topics are worth writing about, conducting keyword research on, running advertisements on, or leveraging in a marketing campaign.
3. How accurate is Google Trends?
We can say with confidence that Google Trends is reliable since it is based on search data from several sources like Google Search and Google News, Google Images, Google Shopping, and YouTube. To substantiate this allegation, Google held around 87 percent of the search engine market share in January of 2020.