How To Use Facebook Messenger To Sell More E-commerce Products? (Suits you)

There are three ways you can integrate the use of Messenger with your e-commerce website:

  1. Add the Messenger sales channel to your store site.
  2. Add Facebook Live Chat to your e-commerce store.
  3. Add the Buy Now button to your Messenger bot.

How do you sell things on Facebook Messenger?

Go to your Control Panel and open All Sales Channels → Sell with Facebook Messenger. Click “Connect Facebook page” button. Choose a page that you use to communicate with customers and click “Save.” Specify your store’s domain and click “Save”.

How do I use Facebook Messenger for my business?

To turn on Messenger for your page, go to Messages under General Settings and then click Edit. Select the option to allow messages to your page, and click Save Changes. Be sure to enable Messenger so customers and prospects can contact you.

How can I increase my online sales on Facebook?

How to Double Your Sales Using Facebook Without Spending A Single Dollar

  1. Create content for each stage of the buyer’s journey.
  2. Use product-specific groups to upsell or cross sell existing customers.
  3. Crowdsource decisions related to a new product launch.
  4. Have exclusive offers to create urgency.
  5. Add a custom store on Facebook.

Is Facebook Messenger can use Chatbots to cater a huge number of clients?

Facebook Messenger chatbots can be used all throughout the user journey to qualify leads, convert users, and nurture customers. Using chatbots, you can easily broadcast messages via Facebook Messenger to anyone who has already messaged your Facebook business page.

How does messenger marketing work?

How does messenger marketing work? Messenger marketing allows a business or internet marketers to subscribe users to their campaigns in a messaging app such as Facebook Messenger or Telegram via widgets on the website.

What is a messenger sale?

The Messenger Sales Channel allows customers to view your product catalogs within the Messenger app. When they find something they want to buy, it will take them to your e-commerce checkout page.

How do I send a bulk message on Facebook Messenger?

Bulk Messenger is a tool that lets you automatically send Facebook Messages to a list of recipients. All you need to do is to paste the list, enter the message to send, and it will automatically send it to everyone on the list.

Why should we use Facebook Messenger Marketing has high engagement rate?

Facebook Messenger sees extremely high open rates – as noted, in the region of 80%. When you set up a Facebook post autoresponder, you can enable your chatbot to message everyone who comments on your Facebook page post. That added level of engagement can help you turn commenters into actual leads.

How do I add a business page to Messenger?

Activate the Facebook Messenger for business in two easy steps

  1. Click on the top right corner of your page on “Settings“
  2. Click in the left menu on “General“
  3. Click on “Messages“
  4. Activate the option “Allow people to contact my page privately by showing the Message button“
  5. Now click on “Save Changes“

How do I promote my product on Facebook?

Tips for successful marketing through Facebook

  1. Don’t use Facebook for the ‘hard sell’
  2. Have a clear goal and strategy.
  3. Create a human voice for your business.
  4. Post regularly.
  5. Encourage comments and reply quickly.
  6. Use pictures and videos.
  7. Nurture your relationships.
  8. Promote your Facebook page.

Do Facebook ads increase sales?

Facebook advertising is often associated with online sales. However, Facebook isn’t only useful for online sales. It can also help you increase sales within your brick-and-mortar store, using the store traffic objective. The store traffic objective reaches nearby customers most likely to be interested in your business.

How do I convert my Facebook ad to sales?

How to Optimize Facebook Ads

  1. Install the Facebook Pixel on Your Site.
  2. Use the Facebook Pixel in Your Popups.
  3. Get Crystal Clear on Your Campaign’s Goals.
  4. Transform Engaging Posts into Ads.
  5. Target Users Based on Location.
  6. Rely on Facebook’s Auto-Optimize.
  7. Research Your Competition.
  8. A/B Test Everything.

Is Facebook Messenger a bot?

A Facebook Messenger bot is a chatbot that lives in Facebook Messenger, meaning it converses with some of the 1.3 billion people who use Facebook Messenger every month. A Facebook Messenger bot is how you scale that strategy. As of the 2018 F8 conference, Facebook has 300,000 active Messenger bots.

How do I set up chatbot on Facebook Messenger?

Here’s how:

  1. Go back to Facebook and click Add a Button.
  2. In the popup window, select Contact You and Send Message.
  3. When asked where the button should send people, select Messenger.
  4. The Send Message button is now displayed on your page—try clicking it to launch your Facebook Messenger chatbot.

What is a Facebook bot?

A Facebook bot is an automated software program that is designed to create and control a fake Facebook account. A Facebook bot is completely automated software that generates a profile by scraping images and information from other sources. After setting up a fake profile, it spreads by friending other Facebook users.

How to Use Facebook Messenger to Sell more E-Commerce Products

When Facebook was first founded, no one could have predicted that it would quickly rise to become the most popular social networking site in the Western world. As of right now, Facebook has more than one billion members worldwide, with 64 percent of those people also utilizing the Facebook Messenger service. Facebook Messenger is a messaging application developed by Facebook that allows users to have private discussions with friends, family, and members of Groups on the social network. The software allows you to share video, audio recordings, images, and links with others.

Here’s how to utilize Facebook Messenger to increase the number of e-Commerce goods you sell.

Facebook Messenger is a vital tool for increasing sales of e-commerce items, and businesses should make use of it to their advantage.

Because of a few basic missteps, the vast majority of businesses are having difficulty converting leads into sales on Facebook, according to the study.

How to drive sales using Facebook Messenger

Electronic commerce items are simple to send to clients throughout the world, and Facebook Messenger offers a unique chance to increase your sales volume and reach new customers. Potential buyers may browse through your collection without having to go to your website with the app’s built-in browser. As a company owner, you should consider investing in a Buy Button, which allows visitors to purchase things through Messenger instead of through your website. The app has a built-in payment option, and if a user’s mailing information is accessible, the app will utilize that information to process the payment.

Set up a quality live chat and bot

When it comes to setting up a Facebook live chat, most businesses settle for substandard techniques that aren’t very effective in the long run. According to Facebook users, the majority of live conversations are just ineffective. Because of this, it should be your top responsibility to maintain the live chat interesting and full of relevant information for your customers. When responding to consumer queries, be succinct and provide extra information that will assist the client in making an informed decision.

You may utilize a chatbot to assist your consumers in resolving simple and straightforward concerns and inquiries that they may have. A successful chatbot provides easy responses, and in order to do so, you will require a comprehensive collection of commonly asked questions.

Collect feedback from customers

Customer feedback is critical in determining what aspects of your business please your customers and what aspects do not satisfy them. Understanding the cause of client pleasure might assist you in replicating similar actions with other e-commerce goods in your inventory. Customers who are pleased with your brand and products are more inclined to tell others about their positive experiences with your company and products, which is an effective marketing technique. Understanding what turns off leads will lead to adjustments that may be implemented to increase lead conversions and increase revenue.

Give out Small Gifts to potential Leads

When it comes to understanding what your consumers like and don’t like, getting input from them is crucial. It is easier to reproduce successful actions with different e-commerce items when you understand the cause of client happiness. Customers who are pleased with your brand and products are more inclined to tell others about their positive experiences with your company and products, which is an effective marketing approach for you. Finding out what turns off leads can help you identify changes you can do to enhance lead conversion rates.

Entertainment and Edutainment

Facebook Messenger interactions with clients should include elements of amusement, as well as Edutainment (educational topics delivered in a fun and sociable manner) to ensure that they are as effective as possible. Every business owner believes that putting a smile on a customer’s face is a top priority. It also helps to build a stronger relationship with your customers because you aren’t continually talking with them for marketing goals. Clients want to feel like they are a valued member of a community, rather than simply another client.

In Summary

Increase the number of E-Commerce products sold by utilizing Facebook Messenger. Facebook Messenger is a cutting-edge new tool for lead generation, marketing, and sales conversion that is rapidly gaining popularity. Moreover, it is an excellent method of interacting with your consumers on a one-on-one basis. Including Facebook Messenger on your WooCommerce website may have a significant impact on your total sales while also providing you with valuable data into your clients’ purchasing patterns and preferences.

How to use Facebook Messenger to Drive Ecommerce Sales

When it comes to your ecommerce business, how effective is email marketing? You can easily nurture your clients and keep them on the path to completing a purchase if you use the types of campaigns and processes that you develop. If we told you that there was a method to bring those identical campaigns to a platform with greater open rates and click-through rates, would you be interested? In addition to doing all that you can do on email, Facebook Messenger allows you to do even more! It is possible to increase your open rates to more than 80% by using superior personalisation techniques.

  • Facebook Messenger has over 1.3 billion monthly active users, according to the company.
  • Facebook Messenger, on the other hand, is not crowded with commercial messages, as opposed to email.
  • It has now become a fantastic chance to provide quick customer service and to engage in tailored dialogues with potential consumers.
  • A research conducted by the American Marketing Association (AMA) discovered that live chat resulted in a 29 percent boost in the marketing awareness stage of the consumer journey.
  • Do you want to learn more about Facebook Messenger automation that you can customize?

It is essential that you construct these sorts of conversations, campaigns, and processes in order to be successful with Facebook Messenger marketing and to nurture leads in order to grow sales for your ecommerce business (all of which are available with Octane AI, by the way!).

Product finder convos

Create personalized dialogues with clients in which you can ask them questions about what they’re looking for. This is one of the most effective ways to increase engagement for ecommerce firms. This is because it replicates a portion of the traditional in-store retail experience online, giving the client the impression that they have a personal shopper guiding them toward things that are appropriate for them. Product finder dialogues provide customers with an engaging experience, and according to 79 percent of marketers, this sort of interactive content leads to return visitors and more online visibility for their businesses.

Customer understanding of vitamin, nutrition, and mineral companies may be exceedingly tough, especially for those who are new to the world of nutritional supplements and aren’t sure which product is suitable for them.

Language preferences

It is true that the English language has spread throughout the world. It is spoken and understood by a large number of people all over the world. However, this does not imply that it is the most comfortable mode of communication for everyone, and if people are unable to adequately connect with you, you may miss out on a significant portion of your market. In order to accommodate this, Polysleep, a Canadian mattress firm, provides its consumers with the option of interacting with its Messenger bot in either French or English (For your information, French language is the second language used in Canada).

When clients click on this link, Polysleep inquires as to whether they like to communicate in French or English.

This demonstrates that providing consumers with the option to communicate in a language that is more comfortable for them has a direct influence on your revenue.

Browse and cart abandonment

It’s a terrific approach to retarget potential consumers who are familiar with your brand but haven’t completed a purchase if you create flows that are triggered by their activities. The browse abandonment and cart abandonment flow on Facebook Messenger is one of the most effective revenue-generating flows on the social media platform. They will be sent to any of your Messenger subscribers who have visited your website, looked at your products, put items to their basket, but did not make a transaction.

Cart and browse abandonment messages were the means through which the fitness gear business, DOYOUEVEN, produced an additional $50,000 or more in just 30 days of marketing efforts.

Comparison convos

It is critical to understand that clients will almost certainly ask queries regarding your items. In addition, 88 percent of buyers conduct internet research before making a purchase, whether it is online or in-store, according to the survey. Rather of requiring your clients to conduct more research elsewhere, you may allow them to compare your items immediately within your Messenger discussion. Take a look at how Polysleep accomplishes this through interactive discussions in which consumers may compare Polysleep’s goods with those of other industry companies, or compare Polysleep’s products with those of its own products, in order to determine which product is the best match for them.

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This sort of comparative dialogue helps Polysleep close more sales since it is a straightforward approach for clients to conduct their product research and come to the conclusion that Polysleep is the best brand for them.

On-site live chat

Customer queries concerning your goods are inevitable, and it’s crucial to be prepared for these inquiries. In addition, 88 percent of buyers conduct internet research before making a purchase, whether it is online or in-store, according to the study. Rather than requiring your clients to conduct their research elsewhere, you may allow them to compare your items right within your Messenger chat. View an example of how Polysleep accomplishes this through interactive discussions in which consumers may compare Polysleep’s goods with those of other industry brands or compare Polysleep’s products with those of its own products to determine which product is the greatest fit for the customer.

Because it is a straightforward approach for customers to conduct their product research and come to the conclusion that Polysleep is the best brand for them, this sort of comparative dialogue helps drive sales for Polysleep.

Customer support

With Messenger automation, you can build up automated answers to customer enquiries and inquiries from prospects. Customers will certainly ask you questions about your shipping rules, refund policies, and other frequent questions if they know that customers like to interact with companies through chatbots. So, instead of making an employee accessible 24/7, you may ensure that your chatbot identifies these queries and provides answers to consumers as soon as they are asked by your customers. Instantaneously assisting consumers with support-related queries helps to guarantee that they have an excellent customer service experience, which is incredibly crucial for customers when determining which organizations to do business with.

We can assist you if you’re ready to implement Facebook Messenger automation for your ecommerce business. Here are a number of short suggestions for building a successful chatbot:

  • When you use Messenger automation, you can build up automated answers to client questions and requests. Customers will certainly ask you questions about your shipping rules, refund policies, and other frequent questions if they know that customers like to communicate with companies through chatbots. So, instead of making an employee available 24/7, you may ensure that your chatbot detects these inquiries and provides immediate responses to consumers. Instantaneously assisting consumers with support-related queries helps to guarantee that they have an excellent customer service experience, which is incredibly crucial for customers when picking which firms to do their shopping with. Our team can assist you with the development of Facebook Messenger automation for your ecommerce business. Here are a few simple pointers for building a good chatbot:

You may build up automated answers to client enquiries using Messenger automation. Customers will certainly ask you questions about your shipping rules, refund policies, and other frequent issues if they know that customers like to communicate with companies using chatbots, for example, Rather of having someone on hand to answer all of these queries, you can ensure that your chatbot detects them and responds to consumers as soon as possible. Helping consumers with support-related problems as soon as possible helps provide a great customer service experience, which is incredibly crucial for customers when determining which businesses to buy with.

Here are a number of simple pointers for building a good chatbot:

Add a product recommendation quiz to your Shopify store

15 percent to 45 percent increase in the average order value is recommended.

How to Use Facebook Messenger to Sell More Products

Think about how many people are using Facebook Messenger every month: there are over 1.3 billion people who use it every month. Think about how many messages are exchanged back and forth between end users and companies every month: 2 billion. It should come as no surprise that this is something that should be exploited for marketing purposes in the first place. With the main four messaging applications poised to overtake the big four social networks, Messenger is a convenient way to stay connected with everyone.

It’s an intuitive concept.

This is just a small example of the positive impact a well-executed message strategy can have on your e-commerce sales.

User ExperienceQuality Chatbot Templates

First and foremost, there are certain potential hazards to be aware of before diving headlong into the possibilities. Not all messenger stories have happy endings: it has been shown that 47 percent of users have had a negative live chat experience in the past, and 40 percent do not trust organizations to give help through chat in the first instance. If you want your live chat to be a solid marketing tool, it needs to be manned around the clock all of the time. Small firms are unable to support this amount of personnel.

Fortunately, the services that a chatbot delivers are relatively predictable.

The use of templates enables the widespread and effective use of chatbots for marketing, allowing small and medium-sized businesses to benefit for the first time from the power of direct connection through one of the most popular communication platforms in the world, Facebook Messenger.

Gathering DataBetter Targeting through Facebook Messenger

As soon as you have set up your Facebook Messenger chatbot and begun communicating with your users, you can begin mining this vast repository of information for useful information. Because nothing stated in chat is ever forgotten, and because the data is in text-only format, it is suited for machine analysis, and because users may be more expressive through the use of language, this expression can be a rich source of information. Properly processed, the data may be utilized to obtain valuable insights about your whole client base, such as what your consumers want in aggregate, how they search for it, where and when they become irritated or give up, and what motivates them to click on the all-important “purchase” button.

In addition, users may benefit from the data by receiving suggestions from the system or receiving one-of-a-kind and personalized discounts, coupons, and special offers that are tailored specifically to their needs.

Fun, Games, and Chatbot Marketing

Conversation, as the term implies, fosters a casual and comfortable attitude. Mails are something that your bank sends you, and chats are locations where you may express yourself with gif replies and the haphazard use of emoticons. In fact, it may be beneficial in that not only can your interactions with the user be a little more casual, but the relaxed environment can also encourage gamification. Using games, quizzes, and other types of gamification and edutainment, it is feasible to enlighten the user while also enticing them to make a purchase.

Even if this is not the case, it is never a bad idea for customers to associate their interactions with your company with a smile on their face.

Natural Communication and Beating out Mail

A shopping cart that has been abandoned is a typical failure condition in e-commerce. For whatever reason, a customer visits your website, finds something they like, adds it to their shopping cart, and then abandons their shopping cart without making a purchase. Whatever the consequences of failure, there is also an excellent chance to complete the transaction with only a small amount of additional work. The practice of sending an email advising a user of an abandoned cart and encouraging them to return to complete the transaction is popular, but mail has a relatively poor opening rate, especially in the first hour of the day, and time is often of the importance when it comes to completing a purchase.

Opening rates for chat messages outperformed those for email in the first hour by 70-80 percent to 5 percent. This is the type of competitive edge that a developing company cannot afford to overlook.

What Have We Learned?

It is possible to use Facebook Messenger as a superior marketing tool, but it must be managed with care. A poorly executed live chat may be worse than no chat at all, and executing it correctly is not inexpensive. The use of AI-driven chatbots, which are customized with quality chatbot templates to fit business needs and deployed carefully to maximize the impact on sales as well as the overall user experience and satisfaction, is the way forward for growing, budget-conscious e-commerce businesses who want to stay on the cutting edge.

About the Author:Bojana Vojnovic

A book-lover with previous expertise in recruiting and project management is looking for work. I’m now educating myself on the beauties of digital marketing and content marketing. The discovery of innovative ways to aid individuals in recognizing and improving their abilities – whether as a friend, employee, assistant, mentor, or as a strategist for that goal – is my greatest interest. Project management, content marketing, artificial intelligence in business, and e-commerce trends are some of the topics I am interested in blogging about.

How to Use Facebook Messenger to Generate Sales

The author is a book enthusiast who has worked in recruiting and project management in the past. The joys of digital and content marketing are something I’m still learning about. Discovering innovative methods to aid others in recognizing and improving their abilities — whether as a friend, employee, assistant, mentor, or as a strategist with that goal in mind – is my greatest interest. Writing about project management, content marketing, artificial intelligence in the workplace, and e-commerce trends are some of my favorite topics!

The Skinny

The entire goal of the new Shopify connection with Facebook is to engage in personal dialogues with your consumers through the social media platform. Even while it functions in a similar way to a Shopify app, it is really considered a built-in feature. What’s great about this is that you don’t have to create a totally new customer service module to accommodate it. Almost like a new sort of live chat, only in one of the most prominent websites of our day, all of the discussions take place straight through your Shopify dashboard.

How Shopify Facebook Messenger Works

The first time someone walks into your store to make a purchase is a fantastic illustration of how Shopify Facebook Messenger works. They have the right to ask you any questions they want before they decide to pull the trigger. It functions in a manner that is quite similar to any customer service chat box that you would put on your own website. Following the completion of the transaction, the client will receive automatic order tracking and shipment updates, which they may access without having to log into their email accounts.

Furthermore, all of the communications with each consumer are consolidated into a single thread of communication.

Because everything is integrated into the Facebook Messenger stream, the level of annoyance associated with customer service conversations is minimized to the greatest extent possible.

Payments Directly Through the Chat

Given that your chats with clients are intended to result in more sales, directing them to your website, or any other page for that matter, appears to be superfluous. As a result, a Buy button may be included directly into the conversation, allowing your consumers to remain in Facebook and avoid having to complete any additional steps in order to complete the purchase. Your consumer will be able to make their payment within the chat window, but the money will still be processed through your website on the backend.

Browsing Products Through the Messenger

The way consumers may browse through your items on the Shopify/Facebook Messenger is one of the more distinctive features of the platform. It’s almost like a bot in that the human may write in commands such as “select color,” and the bot will respond. After that, the messenger knows what they are asking for and delivers it to them as soon as they desire it to be delivered. They may even browse through your whole product category if they so like, since all of your photographs, pricing, descriptions, and other data are made available to the public.

If they’re merely looking for normal website information, the bot will take care of it for you automatically.

Do You Have to Pay for This Functionality?

Although this may change in the future, when you purchase the Facebook Messenger product through Shopify, there is no cost associated with using it. It goes without saying that you must subscribe to one of Shopify’s monthly plans, but that is to be expected. This technique may change in the future, but for the time being, you may join up for a Shopify account and access the tool directly from your Shopify home page. This connects to the several other social networking tools that are already incorporated into Shopify.

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Finally, you will not be required to install an additional application in order to use the Messenger tool.

How To Setup Facebook Messenger Sales in Shopify

Despite the fact that this is a new feature, it doesn’t appear like there will be much to configure for this particular tool. Consider the following: The majority of your goods, descriptions, photos, and other supporting materials are already in your shop. Even if you don’t have a Facebook shop, the Messenger app can still pull all of the relevant information into a conversation, allowing customers to make purchases and browse the site while in the conversation.

Not that things won’t change in the future, but for the time being, it appears to be very straightforward to stroll through and administer.

Is This For Everyone?

This tool may be used by almost any Shopify client that has an account. There are a plethora of customer service chat applications available, but none of them interface with Facebook, which is the most popular social network on the planet. As a result, you have a direct line of communication with clients, who are continually exploring. Because Facebook is where people congregate online, why not provide them with the option to communicate with their favorite businesses and make purchases as quickly as possible?

The Shopify Facebook Messenger function appears to have potential benefits for businesses of all sizes.

Top Marketing Strategies for Facebook Messenger

Are there certain sorts of messages from your favorite company that make you jump with joy? Is it because of the savings they provide? Or perhaps you enjoy it when they propose things that you require? Every message, regardless of the medium via which it is delivered, causes clients to experience some level of emotion. A meaningful connection with your consumers is something you should strive towards. Your communications should either make people feel disinterested and upset that they are getting yet another irrelevant message, or it should thrill them enough to make a purchase.

Why use Facebook Messenger?

Personalizing client interactions is critical for e-commerce enterprises to achieve success and grow their consumer base. When it comes to creating personalized connections, Facebook Messenger is ideal. You can use a chatbot to interact and engage with customers at any stage of the buyer’s journey, which allows you to tailor your messaging to suit a customer’s experience and help drive them further down the sales funnel. When compared to the 269 billion emails exchanged every day, just 1 billion Facebook Messenger communications are delivered every day, according to the company.

Once you discover how to start selling on Facebook Messenger, you should expect to notice an increase in your revenue immediately.

Grow your messenger subscriber list

You may create a slew of fantastic flows and campaigns, but if you don’t have an engaged audience, you won’t be able to communicate your fantastic messages to anybody.

The process of creating your subscriber list goes hand in hand with the process of producing your messaging, so you’ll need the correct tools to do both effectively. We’ve observed a number of successful methods for increasing Messenger opt-ins, which we’ve included below.

1. A shoppable quiz

The use of an on-site quiz is a great tool for gathering opt-ins while also learning about your customers’ requirements, preferences, likes, and dislikes, and other information as well as their demographics. Shoppable Quiz allows you to provide consumers a virtual consultation by asking them a series of questions that will help you recommend the best goods for their needs. It’s always a good idea to ask clients if they’re interested in receiving emails, Messenger messages, or SMS communications from your company, just in case.

This is why quizzes are the ideal tool for engaging with customers, collecting important data about their likes and dislikes, and growing your marketing list at the same time.

By gaining a thorough understanding of your consumers, you can deliver targeted and customised messages and campaigns to them, allowing them to connect with you in meaningful ways.

2. Welcome and exit-intent pop-ups

When combined with other methods of gathering opt-ins, an on-site quiz may be a valuable tool for learning about your customers’ requirements and preferences as well as their likes and dislikes, among other things. Shoppable Quiz allows you to provide consumers a virtual consultation by asking them a series of questions that will help you recommend the most appropriate goods for their needs. If you want to ask clients if they’re interested in receiving email, Messenger, or SMS messages from your company, it’s always smart practice.

This is why quizzes are the ideal tool for engaging with customers, collecting important data about their likes and dislikes, and growing your marketing list at the same time.

Having a thorough grasp of your consumers’ needs allows you to provide targeted and customised communications and campaigns, allowing you to interact with them in meaningful ways.

3. On-site chat widgets

As soon as a consumer interacts with your Messenger chatbot, they are deemed to have agreed to participate. Including a widget on all pages of your website enhances the likelihood that someone will interact with your chatbot, especially if you provide a discount or a free item as a welcome message to new visitors. Take, for example, this screenshot of an on-site chat Messenger widget from the Skinny Mixes website, which you can see below. Skinny Mixes will give consumers a free bottle of their product if they interact with them on Messenger.

It also makes it simple for customers to ask inquiries and learn more about the company through the chatbot’s automatic replies (but we’ll get to that in a bit more detail later).

4. Product and order status page opt-ins

Another excellent technique to improve your Messenger opt-ins is to offer an opt-in button on every product page as well as on the order status page of your website. If you want to make this button more discreet on the product pages, you may place it beneath the main “add to cart” button. When clients opt-in, some firms may give them a discount, while others will allow them to be the first to know about news, sales updates, and other important information. This is an example of how a product page with this form of opt-in looks.

  1. Including a Messenger opt-in on an order status page may be useful for getting purchase confirmation and shipment updates, for example.
  2. Due to the possibility that clients will have gone through your sales cycle without opting in to Messenger messaging, this form of opt-in is critical.
  3. If consumers choose to get shipment updates via Messenger, you can then target them with Sponsored Messages and other campaigns in an attempt to persuade them to make another purchase in the foreseeable future.
  4. These will be discussed in greater detail later.

Build browse and cart abandonment revenue-generating flows

The number of different ways you may communicate with your audience through the use of messages that are sent automatically when users interact with your website is virtually endless. These are referred to as revenue-producing flows. Browse and cart abandonment flows have proven to be some of the most effective flows we’ve observed for customers. To give you an example, if a consumer browses your items but does not add anything to their basket, you may activate a Messenger flow that automatically sends messages to those customers to remind them of a product they previously looked at.

Naturalicious delivers browse and cart abandonment notifications to clients in order to encourage them to complete their transactions.

When implemented properly, browse and cart abandonment notifications may be a significant cash generator for your company. There are a few best practices you’ll want to make sure you’re following to optimize these messages and increase the likelihood of consumers converting:

  • Maintain a lighthearted and informal tone in your communications. People use Messenger to communicate with their friends, so create the impression that your brand is an extension of their connection. Follow up with customers more than once, especially if they have abandoned carts. In certain cases, clients will not take action on the initial communication, so send a second message at least one day later, this time with a discount, to encourage them to complete their purchase. Create a sense of urgency by including an expiration date on the coupon or informing them that the item is on the verge of being discontinued. Make use of social proof to establish credibility. In the event that you have product reviews from prior customers, you may incorporate those reviews into your abandoned cart messaging. Customize your answer buttons and responses to suit your needs. Customer response buttons were built up by Naturalicious, which included “Thanks,” a love emoji, “Turn off Reminders,” and “Unsubscribe,” among other options. Naturalicious will reply automatically when the user touches a button on the Naturalicious website.

These are just a few suggestions for ensuring that your communications have high engagement rates and, as a result, generate more cash. Besides earning income through revenue-producing flows, you’ll want to put up campaigns such as Sponsored Messages and Click to Messenger advertisements. Conversational Facebook advertisements include both Sponsored Messages and Click to Messenger ads, which are both regarded to be conversational. Customers can communicate with you through an automated chat dialogue when you use these advertisements.

Click to Messenger Ads

Instead of linking to a landing page, Click to Messenger advertisements lead to an automated discussion. These advertisements will appear in the same manner as other Facebook advertisements: you will see them as you go through your newsfeed. However, instead of taking the user to a website or landing page, it initiates a Facebook Messenger chat with the person in question. The secret to success with Click to Messenger advertisements is the ability to retarget those who have clicked on them with a follow-up message at a later time.

In order to send sponsored messages, you must have users who have previously subscribed to you on Messenger.

Using these advertisements in conjunction with other Facebook Messenger automations (such as abandoned cart messages) that are tied to your customer’s journey, you’ll have a plan in place that allows you to connect with consumers in a variety of ways while driving them down the purchasing funnel.

What’s next? Start selling on Facebook Messenger!

There’s no denying that personalisation is essential for Messenger Marketing to be as powerful as it can be. Find strategies to acquire information about your clients and follow up with the appropriate communications at the appropriate times in order to begin customizing your messages and campaigns. Using the tactics and recommendations we’ve provided in this post, you’ll be able to see your subscriber list increase while also increasing the effectiveness of your online product sales!

Best Facebook Shopping Carts – How to Sell on Facebook? [2020]

It is safe to assume that the vast majority of modern customers are signed into Facebook at some time throughout the course of their day, according to the site’s more than 2 billion active monthly users (with 66 percent of them returning daily). You could even have a Facebook tab open on your browser right now, or you might be using the Facebook app on your mobile device. And it’s likely that your consumers are doing the same thing as you. As a result, having a strong presence on social media is critical for your company’s success.

However, with customers increasingly placing a high value on quick and frictionless buying experiences, having a standard Facebook page may not be enough to compete anymore.

That’s exactly what we’ll be talking about throughout this course.

If you follow this tutorial to the conclusion, you’ll have a strong grasp of what it takes to open a Facebook store and what you can do to improve your chances of success. Let’s get started. Shopify’s Facebook Checkout feature comes highly recommended by EcommerceGuide.com.

Why sell on Facebook?

Before we get into the tools and techniques, let’s have a look at some of the main reasons why selling on Facebook is a smart idea. These include:

Your customers are asking for it.

A recent survey by online retailer BigCommerce found that “20 percent of online buyers would be inclined to make a purchase through Facebook. It appears that a significant number of customers are willing to making purchases through the platform – and with good cause. Because of the presence of a Facebook store, users may explore items (and in some circumstances make purchases) on the spot, rather than having to navigate to another website.

Facebook has been proven to drive ecommerce traffic.

Approximately 38 percent of all ecommerce referrals originated from Facebook, according to data from 2015. This only goes to illustrate how much Facebook members enjoy buying (or at least window shopping). Make it simpler for them by setting up shop directly on the platform, if possible.

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You’re probably on Facebook already, so why not get more out of it?

Many companies use Facebook to post information, communicate with their customers and clients, and to create their brand identity and reputation. As a result, it only makes logical to include the sales function in that list. If you’re currently utilizing Facebook to advertise your items, why wouldn’t you want to include your sales into the platform as well?. Furthermore, Facebook provides you with immediate access to billions of new clients and the ability to connect with an audience that your website and blog material just would not be able to engage with on their own terms.

It could ease customer concerns.

Additionally, Facebook commerce makes sense for the client. Facebook has continuously been among the top three most visited websites on the planet, and billions of people may feel more at ease using it than your website because of its social media nature.

It could lead to more purchase completions.

Additionally, Facebook can assist in resolving the issue of abandoned shopping carts. The fact that Facebook users return to the site on a daily basis increases the likelihood that they will finish the purchase that they started the day before, so decreasing your losses from uncompleted transactions and lowering your costs.

What Facebook commerce tool should you use?

Upon deciding to expand your ecommerce efforts to include Facebook, the first step is to review your present shopping cart software or ecommerce platform to see if there are any improvements that can be made. Most online selling systems now include Facebook commerce capabilities, so verify with your supplier and learn more about its social selling skills before making a purchase. You may use this list to find the top shopping carts for Facebook if your current supplier does not provide social selling skills or if you are looking for an alternative to your current provider’s social selling capabilities.

Shopify Facebook Shop

Using Shopify, you can create a fully connected Facebook store that syncs with your Shopify account automatically. With a single click, you may add items to both channels, and all of the data, characteristics, and photos are synchronized across the two platforms. It even keeps track of your inventory and refreshes it whenever you make a sale. When it comes to checkout, consumers may complete purchases in a safe environment without ever leaving Facebook. Another interesting feature? Customers may purchase your items over Messenger chat, and they can also check the progress of their orders straight in Messenger.

Shopify also offers Messenger chat support. Price ranges:Facebook Shopify’s Shop is accessible on the company’s Lite plan, which starts at $9 per month, and its Basic plan, which starts at $29 per month.

Ecwid Facebook Shopping Cart

Ecwid is one of the most popular Facebook shopping cart applications on the market, with approximately 500,000 active users in over 100 countries across the world. One of the reasons for its widespread adoption among ecommerce enterprises is its relative simplicity in terms of setup and administration. Ecwid’s drag and drop flexibility, as well as its customization tools, make it simple to create a cart that meets your individual requirements. In addition, Ecwid allows you to mirror your Facebook shopping cart with Ecwid carts that you already have on other websites, and vice versa, making the entire process exceedingly quick and simple to set up and maintain.

Pricing:Facebook Ecwid’s Shop is available on its paid plans, which start at $15 per month or $12.50 per month if paid in advance annually, depending on the plan.

BigCommerce Facebook Shopping Cart

The BigCommerce Facebook shopping cart application “makes your BigCommerce store’s catalog available on your Facebook business page so consumers can simply explore and share your items,” according to the company’s description. If you’re a business in the United States, your customers may use Facebook checkout to finish their purchases without ever leaving the Facebook site. All BigCommerce options, starting at $29.95 per month, include the ability to sell products on Facebook.

ShopTab Facebook Shopping Cart

You may add, update, and sell goods on Facebook using ShopTab, which is a stand-alone (and extremely economical) Facebook shopping cart. The software has several useful functions, such as promotions and discount coupons, surcharges, mobile shop functionality, reporting, and others. CSS even allows you to make changes to the appearance of your store (available on its top plan only). ShopTab provides a number of store management capabilities that are both versatile and powerful. You may manually enter items, but you can also use automatic feeds in the CSV and Google file formats to populate your store.

ShopTab also provides the ability to connect to any current ecommerce website or marketplace on the internet (i.e., Amazon, eBay, Etsy).

It also comes with complete mobile compatibility and the ability to promote up to 5,000 goods on your Facebook shop, among other features.

Also included is store management software that is simple to use.

StoreYa Facebook Shopping Cart

StoreYa provides “one-click store input” for the most popular ecommerce platforms. Its interface is simple to use and does not necessitate the acquisition of technical or coding abilities. For features, StoreYa supports all currencies and allows you to customize the language of your Facebook store, among other things.

It also includes an analytics dashboard, which allows you to gain valuable insight into your customers and sales activities. Pricing: StoreYa offers a free plan that allows you to import up to 20 SKUs per month. Payment plans start at $9.99 per month when invoiced annually, with no contract.

Storefront Social

Using Storefront Social, a standalone Facebook commerce software, you may open a storefront on the social network even if you do not already have an ecommerce website. As a result of this, it is compatible with a variety of shopping carts (3d Cart, Magento, and X-cart), ecommerce systems (BigCommerce, Shopify), and online marketplaces (Etsy, Amazon Webstore, eBay). Shopify’s Storefront Social offers all of the main tools you’ll need to be successful selling on Facebook, including as custom designs, mobile-ready stores, Google Base, XML, and RSS feeds, CSV imports, international currencies, and many more capabilities.

Beetailer

Beetailer enables you to link your current business to its platform, allowing you to begin selling on Facebook directly from your existing store. Sales and marketing capabilities like as promotions, product post scheduling, and more are available through this application. It also includes Facebook Comment Integration, which means that “comments made in your Facebook store may be featured in your conventional store, improving its efficacy.” It also has Facebook Comment Integration. In terms of reporting, Beetailer provides you with access to historical data as well as real-time insights to assist you in making more informed business decisions.

Users who elect to purchase the items featured on Facebook are sent to a checkout page where they may finish the transaction, according to the company’s website.

Plan prices begin at $40 per month for paid services.

Facebook for WooCommerce

Facebook for WooCommerce allows you to list and sell items from your catalog on the social networking site Facebook. It synchronizes with your WooCommerce website, ensuring that any changes are instantly reflected on your Facebook store page. Your items may be organized and classified using collections, and you can also “tag them in images to increase exposure and showcase your greatest sales on both Instagram and Facebook,” according to the company. Because Facebook for WooCommerce is extremely mobile-friendly, you can deliver a wonderful experience to your customers even while they are on the road.

3dcart Facebook Store

Do you have a 3dcart account? Consider utilizing the platform’s Facebook integration, which allows you to promote and sell your best-selling things, currently on sale items, or even an entire category directly on the social media site itself. Custom graphics and layout are available, allowing you to completely customize the appearance and feel of your store. Allowing your followers to sell your items on their own websites while tracking affiliate performance is another an option.

Threedcart’s Facebook solution has a “one-click to checkout” function, which means that when customers click on the “Add to Cart” button on your Facebook store, they will be sent immediately to the checkout page on your website. Pricing: This service is provided for free with any 3dcart account.

Magento Facebook extensions

The following extensions may be of interest to you if you have a Magento store and want to sell on Facebook.

Facebook Store by MexBs

This Facebook Store extension, which was created for the Magento Community version, allows you to quickly combine your Magento site with your Facebook profile. It adds a “Store” option to your Facebook profile, allowing customers to explore and purchase your items directly from the social network. It states in its description that “every time a Facebook user clicks on the “Store” link, Facebook will show your website within your Facebook profile.” In addition to automatically detecting whether or not your website was accessed through Facebook, the extension put on your website will also modify the style of your website to fit the Facebook appearance.

Facebook Store by Zestard Technologies Pvt Ltd

This extension by Zestard, which is compatible with both Magento Enterprise and Community, allows you to showcase the items available on your Magento store directly on Facebook. The ability to search for items, as well as like and share them with their friends, is available to users. The plugin can also post product changes to the client’s wall using the customer portal. Enterprise edition costs $39.00, while the Community version costs $29.00. Additional information:

Facebook commerce tips

Having chosen a Facebook commerce solution and put up your business, you’ve accomplished a great deal. The following step is to concentrate on increasing sales. Here are a few brief pointers:

Explore your Facebook commerce solution

As soon as your Facebook store is up and running, one of the first things you should do is investigate the features and capabilities of your service provider. Because Shopify has Messenger support, for example, you may utilize that feature to communicate with your customers through a chat window. Meanwhile, Ecwid enables you to swiftly integrate a Facebook pixel into your store, allowing you to retarget people who have visited your Facebook shop but have not completed a transaction. Understanding the capabilities that your software solution has to offer and utilizing those features to your advantage is essential.

Promote, promote, promote

When it comes to Facebook commerce, it is important to avoid the “if you create it, they will come” approach. For your Facebook store to be successful, you must aggressively advertise it to your target audience. The most effective method of accomplishing this is through the Facebook platform itself. Investigate Facebook’s advertisement solutions before allocating dollars to promotional efforts. Invest in excellent copywriting and make certain that your words are directed squarely to your target audience.

You want your visuals to stand out and compel visitors to stop scrolling while they browse through their social media feed.

Use great looking images

The visual nature of Facebook means that consumers who are scrolling through their feeds or looking at your items may not be captivated by those simple product photographs. If it makes sense for your shop, consider displaying “lifestyle images” alongside your core product photographs. Take a look at what Johnny Cupcakes is up to.

The Logo Swirls Glass Jar was created by a firm that didn’t just keep to the standard “product with white backdrop photo” approach. Instead, Johnny Cupcakes went above and above by providing attractive photographs of the product being utilized in a variety of scenarios.

Add supplementary info

You might consider including extra information when exhibiting your things if you are selling products that are available in many sizes (for example, clothes). Camixa Shirts, for example, includes a “What’s my size” table on several of its product pages, which is useful. Users have a better understanding of which size is best for them as a result, which eventually leads to better purchasing decisions and more satisfied consumers.

Consider Facebook exclusives

Make consumers feel unique by offering them discounts that are just available to them. When advertising your shop, consider using specials that are tailored exclusively to Facebook users. Sales and engagement might be boosted as a result of this action.

Final words

Ecommerce is now more competitive than it has ever been before. Keeping up with customers and being visible on the platforms that they use is critical to staying ahead of the competition. Another platform is Facebook, which has billions of users and is the most popular in the world. For those that haven’t already, it’s imperative that you utilize social media platforms to promote and sell your items. We hope that this guidance will assist you in accomplishing your goals. Wishing you the best of luck!

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