Incorporate Reviews in Your Paid Ads for Generation X
- Offer multiple ways for them to leave reviews.
- Make sure the review process is quick and easy for your customer to use.
- Share positive reviews from other customers.
- Offer incentives.
- Respond to all reviews.
- Work to find solutions with frustrated customers.
How do you advertise for Generation X?
How to Tailor Your Ecommerce Marketing to Gen X
- Provide discounts. Gen X grew up with various discounts in the newspaper, magazines, and on TV.
- Create a loyalty program.
- Have written reviews.
- Appeal to security.
- Keep it personal.
- Use traditional and social ads.
- Have great customer service.
- Incorporate nostalgia.
How do you target Gen Z through paid ads?
Strategies to Target Generation Z Through Paid Ads
- Showcase Diversity in Your Paid Ads Targeted at Generation Z.
- Treat Gen Z as Adults in Paid Ads.
- Create Paid Ads for Multiple Social Channels to Reach Generation Z.
- Take a Stance on Social Justice Issues in Your Paid Ads for Generation Z.
What do Gen X spend money on?
It’s a prime time for buying big ticket items, like cars and houses, and with larger than average households, Gen X spends the most on consumer goods and services. It’s left them juggling more debt than other generations and unprepared for retirement.
What do Gen X want from a brand?
They prefer marketing that is more personal and authentic. Most Gen Xers are now parents and prefer to consume media that reflects their values. They also prefer brands who are authentic. Be transparent and don’t hide agendas or values from this generation — they will see right through it.
Does Gen Z click on ads?
The vast majority of Gen Z consumers will be equipped with ad blockers. This means in order to reach them you’ll need to work with ad blockers to find new ways of optimising content.
Does advertising work on Gen Z?
More than half of Gen Zers utilize some type of ad-blocking software, while 82 percent admit to skipping ads whenever they can while using social platforms such as YouTube. Leverage these defining Gen Z traits.
How do you advertise to Generation Z?
6 marketing tactics for Gen Z:
- Create great content and engage with your audience. Gen Zers are more likely to have an affinity with brands that are authentic.
- Focus on social media.
- Think video.
- Manage your online reputation and reviews.
- Use influencers smartly.
- Less is more – be succinct.
What generation saves the most money?
24: The age millennials started saving for retirement, 11 years earlier than boomers. 39% of millennials put more than 10% of their income toward retirement.
What generation has the most debt?
Generation X held most of the debt at 38.40%. Baby Boomers owned 16.73% of the federal student debt. The Silent Generation accounted for 5.54% of the debt.
How many Gen Xers are there?
Gen Xers, which fall between baby boomers and millennials, number around 65 million.
Council Post: Three Tips For Marketing To Generation X
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Gen X Marketing + Selling Strategies (2021)
Having developed an effective online marketing strategy, you’ve spent a lot of time identifying the best channels and campaigns to reach your target audience — from social media for Generation Z and Millennials to traditional media and direct mail for Baby Boomers — you’re confident in your ability to attract your target audience. But what about the Generation Xers, who are the generation in between? Unfortunately, this generation is often considered a second-class citizen. However, Generation X, which accounts for more than 30% of the American population, possesses enormous spending power.
Due to the fact that they are accustomed to making purchases both online and in-store, you must be clever in your approach and location when marketing to them.
Approximately 48% of the population tunes in to the radio, 62% still reads newspapers, and 85% watch conventional television programs.
Who is Gen X?
Generation X is one of the youngest generations in the United States, yet they account for a significant amount of the country’s purchasing power. They are defined as those who were born between 1965 and 1980, and they serve as a technical link between Baby Boomers and Millennials. It is necessary to distinguish the generations between which they are situated in order to better comprehend this generation. Baby Boomers, those born between 1942 and 1964, were previously the largest generation in the United States, but Millennials have already surpassed them, according to the United States Census Bureau.
- The vast majority are retired or ready to retire; they have money to spend, but they also want to keep their assets safe and secure from creditors.
- The Millennial generation sits on the other side of the generational divide from the Gen Xers.
- The younger members of this group have just graduated from high school or have recently graduated from college, and they may still be financially dependant on their parents for financial support.
- Their one thing in common is that they are all extremely internet aware, and they are not as devoted to businesses as prior generations such as the Baby Boomers were.
- They take pleasure in learning about the cutting-edge technology of the twenty-first century, spending time with their families, and being self-sufficient.
In addition to being family-oriented, financially prudent, and self-reliant, the prototypical Xer will be independent. Despite the fact that they are sometimes neglected, Generation X’s effect on the workplace and the economy is difficult to ignore.
What to Know About Gen X
Even the most experienced marketers may find Gen X to be the most difficult generation to comprehend and target. There are two sorts of Generation Xers: the first are those born in the 1960s and the second are those born in the 1970s.
- These are people who were born earlier in the generation but who share certain features with Baby Boomers
- Members of Generation X who are younger and have some Millennial-like purchasing habits
- Younger members of Generation X who have some Millennial-like purchasing habits
From the standpoint of a marketer, it’s fascinating to see how different either end of the age may be when it comes to their technological know-how. Early members of the generation may still have difficulty using technology, such as computers and phones, although later members of the generation have no difficulties at all and are typically enthusiastic early adopters of new technologies. The more technologically oriented marketing strategies may be more appealing to individuals who were born closer to 1980 and may be less appealing to those who were born closer to 1965.
When marketing to Generation Xers, there are a few considerations to bear in mind:
1. They are financially stable.
The oldest Gen Xers are 54 years old and the youngest are 39 years old, which means they are in their prime earning years and on their approach to achieving the pinnacle of their field. Disregarding them means ignoring a group that has a significant impact on decisions made in both households and businesses.
2. They care about security.
In their latter years, the majority of Generation Xers have established families, and their children are most likely in school or nearing graduation from college. Making sound decisions for the safety and financial well-being of their children and grandchildren is extremely essential to them. In addition, they have strong family values. Make it a goal to demonstrate your ability to be trusted and to give them with a dependable product or service in order to foster connections and recommendations with this generation.
3. They’ve seen a lot.
In general, the Generation X generation has lived through a lot, including the moon landing, the Cold War, the internet revolution, the Y2K disaster, and a lot of other things. Given that they have seen several advertisements and have been the focus of numerous marketing campaigns, maintaining an authentic message across your marketing is critical.
4. They use the internet to research businesses.
Even after watching a television commercial or a print advertisement, Generation Xers are more likely to conduct online research on a company. Your company information and messaging should be consistent throughout all directories, social media sites, and — most crucially — your firm’s own website.
5. They prefer marketing that is more personal and authentic.
The majority of Generation Xers are now parents, and they want to consume media that matches their own personal views. They also like brands that are genuine in their appearance. Be open and honest with this generation; don’t conceal your objective or your principles from them; they will see straight through you. Make an effort to be straightforward with your goals; avoid using “smoke and mirrors.”
Stats on Gen X
Gen X, in contrast to certain members of the Baby Boomer age, has embraced the internet. Their preferred social media network, Facebook, is where they spend the most of their time seeking for information online and interacting with other people their age.
This group of people is also recognized for being extremely loyal clients, which is yet another incentive to concentrate your marketing efforts on them! The following are some noteworthy statistics to bear in mind while developing your marketing strategy to catch the attention of Generation X:
- Generation X presently accounts for 31 percent of overall revenue in the United States. Social networking is extremely popular among Generation X, with 95% of them using Facebook. The internet is used by 72 percent of Generation X to investigate firms. Recognize this generation in your marketing —54 percent of Generation Xers are dissatisfied with the fact that firms continue to overlook them
- Utilize traditional media to your advantage when dealing with Generation Xers – 48% listen to the radio, 62% still read newspapers, and 85% watch conventional television
- In the United States, 35 percent of Generation Xers hold college degrees, compared to only 19 percent of Millennials. This implies that they are more likely to hold more influential roles within companies. When marketing to Generation X, keep in mind that they spend more time each week on all devices than Millennials. For example: Twenty-one hours spent on cellphones, nine hours spent on computers, and four hours spent on tablets
Which Channels Reach Gen X?
With 58.2 million Generation Xers accessing the internet on a daily basis, they are the most difficult generation to categorize in the United States. Generation X is the generation that is closer to retirement and has reached the pinnacle of their purchasing power. They are, on the other hand, less rich than the preceding generation, the Baby Boomers, and are frequently saddled with greater debt. Don’t allow the fact that Gen Xers grew up in a time before the internet influence your impression of them – many of them are technologically savvy.
To capture the attention of Generation X and persuade them to make a purchase on your website, there are many main channels you should incorporate into your marketing approach.
Generation X enjoys conducting internet research on firms. Establish a consistent brand identity and messaging across prominent websites and directories by listing your company on the following websites and directories:
- Google or Bing, Yelp, social media, TripAdvisor, and other major web directories are all good places to start.
Millennials are sometimes referred to as the “social media generation,” yet Generation Xers are just as likely as Millennials to interact with companies on social media. As the most popular social media site among Generation X, you’ll want to make certain that you’re giving relevant content and that you have a Facebook-specific marketing plan in place to boost interaction and online sales.
- You should provide a brief description in your “About” section. Check that your company’s information is accurate, including its address, website, phone number, and hours of operation. To place an order, click on the “Shop Now” button. Manage and reply to reviews in as short a time frame as feasible. Post on a regular basis – at least one post each week is recommended. Make use of Facebook advertising to get out to your target market. To encourage online purchases, discount codes should be used (a special code for Facebook should be used to analyze ROI more effectively)
Generation X retains a fondness for “snail” mail, as long as it does not contain bills (although I believe it is safe to say that this is true of all generations). Many Generation Xers continue to send handmade cards to friends and family, as well as for business purposes. To encourage them to make a purchase, as we’ll explore in further detail later in this section, attempt to include a discount coupon in your email signature. A smart approach to measure your return on investment is by using this method.
Try utilizing a postcard-size mailer to save money, and make sure your mailing list is as precise as possible to maximize your savings.
With 58.2 billion Generation Xers accessing the internet on a daily basis, they are more likely to check their email on a frequent basis, which means they will almost certainly receive your message. This is a win-win situation for marketers because email can be a very cost-effective marketing tool. If you want to transmit something vital or intriguing to someone, email is a terrific approach to catch their attention right away. If you don’t have a large mailing list, you might want to consider adding email capture forms to your site (more on this topic can be found in the next section).
Make advantage of personalisation and segmentation to the greatest extent feasible. These marketing automation systems are fantastic for this!
As previously said, Generation X is a big fan of video marketing, particularly on social media platforms like Facebook. Videos are also more likely to be shared on social media platforms than links and articles, according to research. A well-produced video may help you connect with your audience in a more genuine way by adding a more human aspect. Video may be used across a variety of platforms, including social media, your website, and email.
Despite the fact that this may seem like a simple point, it’s a vital one to consider because your website is most likely the source of all of your marketing traffic. You can have the finest marketing strategy in the world, but if your website does not provide a simple online purchasing experience, you will likely lose a significant number of potential customers. The following are a few areas to concentrate on in order to provide a pleasant and simple purchasing experience for Generation X:
- In order to enhance the shopping experience on a continuous basis, solicit customer feedback. The openness of Generation Xers to providing critical comments will surprise you, and it will let them know that their thoughts are valued by you. Invest in online marketing solutions such as Hot Jar to gain an understanding of how your clients navigate your website and where you should make changes. Integrate a powerful search tool that helps Generation Xers to locate what they are looking for in a matter of seconds. A favorite of ours is Searchaniese, which is easy to connect with BigCommerce. Make sure you have a live chat feature on your website and that it is properly handled. Some Generation Xers may choose to talk online rather than on the phone. Create a pop-up email capture form to encourage people to sign up for a newsletter or obtain a discount voucher. JustUnois a simple tool for accomplishing this.
How to Tailor Your Ecommerce Marketing to Gen X
Having established who Generation Xers are and which channels are most effective at gaining their attention, let’s look at some of the marketing strategies that may be used to convert this discount-loving generation into repeat and loyal consumers.
1. Provide discounts.
Generation X grew up with a variety of discounts in the newspaper, periodicals, and television commercials. By offering a first-time customer a discount on their first order, you may keep discounts alive in your marketing strategy. This may be included into your marketing automation strategy.
2. Create a loyalty program.
Generation Xers are well-known for their dedication. To promote repeat purchases, implement an incentive program that includes a percentage off of future orders, free samples, free delivery, or even a simple thank you note to customers.
3. Have written reviews.
Written testimonials enhance your company’s legitimacy and help you create trust with Generation X. You’ll want to concentrate on demonstrating to Generation X that your clients enjoy your offerings. Even a simple “Thank you for taking the time to evaluate our products” response to a favorable review goes a long way in boosting customer satisfaction! Also, make certain that your product evaluations appear when people search for them on Google (see below) (which also benefits your organic ranking).
4. Appeal to security.
Free return postage is provided, and you will receive a pre-paid return mailing label with your delivery. This makes Generation Xers feel more comfortable and provides a safety net in the event that something goes awry. Check to see that your return policy is clearly stated on your company’s website.
5. Keep it personal.
Appeal to Generation Xers by grounding dialogues in real-world possibilities and illustrating them through real-life examples and scenarios. Don’t use aggressive sales methods, since this is a major no-no with this generation.
6. Use traditional and social ads.
You don’t have to limit yourself to traditional advertising channels such as newspapers or radio in order to capture the attention of Generation Xers.
You may also make advantage of web advertisements. Just keep in mind who you’re trying to market to. Facebook ads, Google Shopping ads, and search ads (on Google and Bing) are all excellent locations to begin your advertising campaign.
7. Have great customer service.
Respond in a timely manner and resolve any difficulties as soon as they arise. Millennials are more inclined than other generations to become repeat customers and to provide favorable reviews if you give them with a positive experience.
8. Incorporate nostalgia.
Incorporate a touch of nostalgia into your marketing campaigns. A walk down memory lane is something that Generation Xers like doing, whether it’s connected to historical events, old television ads, or music from the past. Try to include some of these into your marketing campaigns. If you publish a throwback photo on Facebook, you may urge Generation Xers to remark or share it.
9. Optimize your website for mobile.
Make certain that your website is designed with mobile users in mind – and not simply for the big SEO benefits, either! Every day, Generation X spends a significant amount of time on mobile devices. It is essential that your website loads fast Because no one like being kept waiting! Text should be extremely simple to read on a mobile device. Finally, make sure that the purchasing experience is fluid and simple across all platforms – including tablets and phones with varied screen sizes.
10. Use videos.
Generation Xers watch an average of 32 hours of television every week, with 45.8 million of them watching digital videos. Make use of videos to demonstrate your products or services in a unique and personal manner. You may also appeal to Generation X by employing real-life storytelling and clearly stating your company’s beliefs in your marketing materials.
When it comes to developing an effective marketing plan, Generation X has a lot of purchasing power and shouldn’t be treated as an afterthought. It is possible to establish a loyal consumer base for years to come if you encounter this well-educated age group where they seek and purchase their products. To reach this in-between generation, incorporate characteristics from both Baby Boomers and Millennials into your marketing approach. Use a variety of platforms, such as social media, direct mail, and email, to lead them to your website.
Marketing to Gen X: Why Brands Should Pay Attention
Gen X has historically been overlooked by many companies, simply because they are situated between two major generations—the Baby Boomers and the Millennials—and because they are difficult to reach. The problem with this is that businesses are not taking advantage of the purchasing power and opportunities that come with reaching out to the “middle child” generation. Generational marketing should not imply concentrating on stereotypes associated with each generation, such as the idea that Gen X is full of cynical slackers or that Millennials are entitled and lazy.
Among the statistics to consider for Generation X are:
- Despite the fact that they account for just around 20% of the population, they account for more than 30% of total U.S. revenue
- Despite the fact that they did not grow up with technology, they are regarded technologically savvy—90 percent of all Gen Xers possess smartphones
- And The older group, Generation X, spends around one-third more per year than the younger and bigger generation, the Millennials.
Who is Gen X?
Generation X is comprised of persons born between 1965 and 1980, bringing them between the ages of 40 and 55 as of 2020. And, despite the fact that the oldest members of Generation X are now in their mid-50s, they still like learning about and embracing new technologies. The most difficult aspect of understanding Generation X is the wide disparity between the ages of the elder and younger members of the group.
Those born earlier in the generation have more in common with the Baby Boomer generation, whilst some of the youngest members of the generation have more in common with the Millennial generation. Despite these variances, there are several features that are shared by all members of the generation.
Events That Shaped Gen X Lives
The Generation X generation has gone through a lot. In contrast to the elder generation, who grew up during the Vietnam War and Watergate, the younger generation came of age with the commencement of MTV, the year 2000, and the AIDS pandemic.
Gen X Character Traits
Gen Xers are known for being ethical, self-sufficient, adaptive, and open to different perspectives. They are also seen as suspicious and cynical by the general public. The Gen X generation, according to recent study, is the most brand loyal generation—as long as brands are able to successfully contact them in a true and real way.
Gen X is financially stable.
When it comes to earning potential and earning power, the Gen X generation is at the top of their game, as opposed to the younger Millennial generation. They have significant influence over decisions affecting both their firm and their home, resulting in a significant amount of purchasing power. Generation Xers are also good savers. Furthermore, they are preparing for their children to go college, saving for family vacations, and coping with aging parents who require care, making saving a must.
Gen X is brand loyal
While Generation X has a healthy dose of cynicism when it comes to companies, they are generally quite loyal to their favorites. As a result, as a brand, you must work hard to earn their trust and loyalty. Concentrate on quality and customer service, as well as being authentic and timely.
Gen X sees some digital marketing as intrusive
Some channels are simply ineffective for Generation X. Text messaging, retargeting, and anything else that appears to be invasive into their personal life will not be effective. They just don’t want to be bothered by people on social media or the internet in general.
Gen X actively hunts for deals
Generation X is a generation of savers. They are actively looking for bargains on the internet and are the most likely generation to make advantage of discounts and promotional codes. The truth is that according to a research by Valassis, more than nine in ten Generation X respondents used coupons in the previous year. One thing that marketers should think about is the route via which they will distribute their coupons. It is possible that moving them to mobile applications or advertising them on social media is not the ideal strategy for Generation X.
Gen X is frustrated that marketers overlook them
Gen X is wedged between the two most populous generations, the Baby Boomers and the Millennials, and is the third largest. Because of this, marketers are fully aware that they will disregard them, to the point that a generation has taken note and is not pleased with the outcome. Despite their modest size, Generation X has significant purchasing power, both individually and professionally. Brands will benefit greatly if they can include people in relevant communications that are delivered through the platforms that they utilize.
Gen X’s Relationship with Technology
When the internet was first introduced, Generation X was already well into adulthood.
However, they, like their younger counterparts, have been able to adapt to technology—at least to a certain extent. Despite the fact that they actively utilize social media and email, they are wary of receiving some marketing communications via technology.
Gen X constantly checks email
While Generation Z and Millennials are always taking up their devices, Generation X is continuously going into their email. More than 80 percent of Generation Xers indicate that email is their favorite method of getting marketing messages from companies. In other words, if you’re seeking to reach Generation X, email newsletters or promotions are a wonderful alternative for contacting them efficiently.
Gen X and Social Media
When it comes to social media use, Generation X has swiftly caught up to the younger generations, but they do so in a very different way. As reported by Pew Research, 75 percent of the Generation X population is active on social media. Facebook, Instagram, YouTube, LinkedIn, and Snapchat are the most probable social media platforms used by Generation X. Furthermore, if Generation X is following a company on social media, it is likely that they are seeking for promotions. As a result, while designing a posting schedule, businesses should bear this in mind.
What Are My Options for Marketing to Gen X?
As previously said, Generation X is looking at email and, in some cases, following their favorite companies on social media sites such as Facebook. Does your company, however, have any other options?
Places to Advertise
Every generation continues to rely on Google. And, while some companies are choosing to allocate their advertising dollars to social media, if you are targeting Generation X, it may be more beneficial to continue testing paid search efforts in the meanwhile. In addition, Generation X like receiving relevant bargains delivered right to their email. And, despite the widespread belief that print is no longer relevant, Generation X still enjoys receiving direct mail pieces.
Writing your Ads
Because Generation Xers are actively looking for bargains and promotions, you should utilize coupon phrases such as “promo” or “discount” in your advertising to attract them. Avoid making statements that appear too good to be true or that look and sound like an infomercial since Generation X is adept at spotting deceptive marketing techniques.
7 Tips for Marketing to Gen X
Some of the messages appear to be invasive to Generation X. Abandoned cart advertisements, retargeting ads, and anything else that plainly implies that “big brother” is keeping an eye on them will naturally raise their suspicion level. Consequently, exercise caution when dealing with this demographic, lest you risk alienating them from your brand.
2. Include offers and coupons in emails.
My suspicion is that with this communication, I have officially begun pounding a dead horse in the wrong direction. If you take anything away from this blog, it should be that Generation X like coupons. After all, who doesn’t want to eat? Remember to emphasize a promotional calendar in your marketing plan and incorporate the appropriate distribution channels in your marketing strategy.
3. Try direct mail marketing.
Typically, we urge individuals to concentrate on digital marketing tactics—after all, we are a little biased in that regard. However, we will not advise our clients to engage in activities that are ineffective. And in this particular instance, direct mail is more effective for Generation X.
So, if you have the ability to develop an integrated campaign, go ahead and do it. The majority of respondents (68 percent) have stated that they use coupons they receive in the mail, so if you want to attempt direct marketing, make sure you include an offer with it.
4. Don’t text them marketing messages.
Here’s another example of a marketing pitch that is too obtrusive to ignore. Just don’t text them offers; they don’t want you to. Instead, send text messages to customers for customer support or to communicate about orders that have already been placed. If you need anything more, email is your best bet.
5. Try using social media to promote sales and special offers.
Millennials and Generation Xers who follow businesses on social media are on the lookout for those dreaded coupons. Start incorporating promotions into your content calendar and monitor their success. This may also be a very successful method of increasing brand exposure through social media advertising.
6. Be authentic and keep your promises.
Gen X is already sceptical, and they don’t tend to put their faith in brands. Because if you don’t follow through on your promises and remain true to your brand, your customers will see straight through you. And winning them over will result in a lifetime of brand loyalty on their behalf.
7. Set up a loyalty program.
Loyalty programs may be quite beneficial for a group of people who enjoy bargains and are fiercely loyal to a fault. Anniversary, birthday, and milestone celebrations can all be incorporated in the promos that are sent their way. Consider shopping at stores such as Ulta, Target, and Kohl’s for ideas and inspiration.
Don’t Forget About Gen X
If you have a group of people that enjoy bargains and are fiercely loyal, loyalty programs may be really beneficial. Anniversary, milestone, and birthday celebrations can all be incorporated in the promos that are sent their direction. For ideas and inspiration, look to retailers such as Ulta, Target, and Kohl’s.
How Can AdShark Marketing Help?
The AdShark platform can assist you with your sponsored search and paid social campaigns if you’re ready to begin utilizing digital marketing approaches in 2020. Get in touch with us and we’ll look into what you’ve been doing and how to enhance your outcomes in order to help you develop your business.
6 Surprising Statistics That Will Help You Market to Generation X
Marketing to each generation has its own set of challenges, and Generation X is no different. How can you contact this generation that seems to have been forgotten and transform them into devoted customers? Everything revolves on your marketing approach. Learn about how Generation X shops, utilizes the Internet, receives their news, and more in order to better understand how to sell to this generation.
What You Should Know About Generation X
Generation X is comprised of persons who were born between 1965 and 1980, making it the smallest generation, with fewer members than either the Millennials or the Baby Boomer generation. Despite the fact that they are a tiny generation, there are more than 65 million members of Generation X. With 31 percent of total U.S. income, they have a tremendous amount of purchasing power, and their income (on average) is higher than the national average as well as the averages for all other generations.
Generation X Characteristics and Statistics
Each generation has distinct traits that inform us about how they do business research and selection.
These traits may be used to teach us about marketing to different generations and about the best channels to utilize to reach each age. These are the essential facts regarding Generation X that you should know:
72 Percent of Generation X Uses the Internet to Research Businesses
Despite their fondness for conventional media such as television and newspapers, Generation X tends to conduct business research on the Internet. If you are running television advertising, radio advertisements, or even newspaper advertisements, you will want to be certain that your web presence is flawless. Millennials will notice if you have a wonderful TV advertisement but your firm appears to be in horrible shape online, with erroneous information or negative reviews, and they will go to a rival.
Are you unsure about where to begin?
- Your business listing on Google, Bing, or Yelp
- Your website
- Popular online directories
- And more.
Listed below are a few simple measures you may take to begin cleaning up your internet presence:
- Clean up and increase the number of citations
- Make your website more visible in local search, mobile search, and voice search. Increase the number of internet reviews
Generation X Is Active on Social Media
- Citations should be cleaned up and developed. Local search, mobile search, and voice search should all be considered when optimizing your website. Acquire more positive internet testimonials.
Because Facebook is used by such a large number of Generation Xers, it is the social media network that should be used to promote to them. Remember to adapt your posts to Generation Xers, and remember to target this age group when producing Facebook advertising if your target market is made up of members of the Generation X group of people. In order to encourage visitors to view our brand video, we’ve placed a call-to-action button to our Facebook page. Social media marketing advice for Generation X:
- Include a description in the About section of your Facebook Page
- Check to ensure that your business’s address, website, phone number, and hours are right. Incorporate a call-to-action into the design of your Facebook Page (for example, “Watch Video” in the picture above)
- If other sites are required, include them. Maintain control over your Facebook reviews. Post on a regular basis (at least once a week)
- Increase your number of followers and boost interaction to demonstrate that your company is worth following or purchasing from
- Make use of Facebook advertising.
Generation X Has the Highest Brand Loyalty Across All Generations
It has been claimed by companies that Gen X-ers are loyal to the brands they enjoy; therefore, if you can get them in the door and provide them with a positive experience, they should remain loyal to your brand. Keeping Generation X consumers loyal is important since they account for 41% of total shop revenue. Millennial loyalty tip: Always remember to thank your customers for their business, whether through a discount after a particular number of sales or by sending a simple thank you email.
If you treat your repeat customers well, make an effort to remember their names, and provide them with a positive experience, they will not only want to return to your business but they will also be more likely to spend more money with you.
As a result, make every effort to provide your consumers with a positive experience so that they will return to your establishment.
On Average, Generation X-ers Spend 3 Hours on Mobile Daily
Generation X spends a significant amount of time on their cellphones each day, whether it’s to check Facebook, investigate a business, read the news, or watch YouTube videos, according to Pew Research. Tip for mobile marketing targeting members of Generation X: When marketing to Generation X (or any other generation, for that matter), make certain that your website is mobile-friendly. Examine your website on a mobile device and search for the following mobile-usage factors:
- Make certain that your site runs swiftly on mobile devices. People will become irritated and depart if this is not addressed. In order to prevent individuals from mistakenly hitting links and buttons, make sure they are well separated. Make sure that the text is simple to read on mobile devices. Make sure the page is the proper size for the screen. Have someone else see the site on a different device (a tablet or a phone with a different screen size) and search for the same criteria
Generation X Consumers Are Nostalgic
YouTube study: Google ran a poll to find out what Generation X people prefer to watch the most on YouTube.
It turns out that nostalgia was a recurring subject throughout the conversation. Gen Xers are interested in watching videos that are relevant to the past:
- Events from the past
- Historical figures
- Old television advertising
- Music from the past
Marketing advice for using nostalgia: Incorporate a touch of nostalgia into your marketing efforts. You may arouse nostalgic feelings in your Generation X clients by making a reference to a throwback or by crafting a video in the manner of their favorite television series or ads from the past. Their memories are triggered by nostalgia, which reminds them of a period when they were younger and more carefree. Including nostalgia in your marketing will make them believe that they are being thought about as an audience rather than being promoted to.
54% of Generation X Consumers Feel Overlooked by Brands and Marketers
All of us are interested in learning about how to sell to Millennials or Generation Z, yet this might lead us to overlook Generation X. This might be attributed to the fact that they are a smaller generation, or to the fact that younger generations tend to be more technologically proficient than older generations. Whatever the reason, you can’t afford to ignore the Millennial generation. They have a great deal of purchasing power and are devoted to specific brands. Marketing advice for Generation X: When marketing to Generation X, make sure that your messaging are suited to their objectives, likes, and stage of life.
Also, don’t forget to employ nostalgia to transport them back to a more innocent period, or at the very least to make them chuckle and forget that you are selling to them.
If you follow these marketing guidelines while marketing to Generation X consumers, you will attract loyal clients who will return to your business again and again.
Generational Marketing: How to Target Millennials, Gen X, & Boomers
Home—Blog—How to Target Millennials, Generation X, and Baby Boomers: Generational Marketing As marketers, we are well aware of how difficult it is to gain new clients. Via content marketing, we capture their interest and nurture them through a series of email cycles in the hopes that they would bite and purchase our product. Particularly challenging when promoting a product to so many distinct groups at the same time: a 50-something who is unfamiliar with digital marketing would react significantly differently to a Facebook ad than a 20-something who is comfortable with digital marketing techniques.
I can notice your charming branding and slightly snarky terminology, for example.
Which generations are the most responsive to telephone calls, who is the most likely to shop in-store, and who is most likely to become addicted to your product because it is environmentally friendly?
I’ve done my due diligence.
But first, a short description of the terms. Are you pressed for time? Download our (free!) All-Star Playbook for Online Advertising and save it for later reading.
What Is Generational Marketing?
In marketing, generational marketing is a marketing method that employs generational segmentation in the conveyance of marketing messages. Wikipedia defines a generation as “a cohort of people born within a similar span of time (15 years at the top end) who share a comparable age and life stage, as well as being shaped by events, trends, and innovations that occurred during a specific period of time.” Now it’s time to talk about generational marketing tactics.
Marketing to Baby Boomers
The group that continues to leave messages and listen to voicemails. Baby Boomers were those born between 1946 and 1964 who grew up amid the post-World War II era of the American ideal and white picket fences. Following in the footsteps of their younger colleagues, this generation is progressively coming to terms with technological advancements. According to Pew Research, by 2014, 65 percent of individuals between the ages of 50 and 64 were using social networking sites, with the great majority of them using Facebook to reconnect with “dormant” connections they had lost touch with.
Boomers are the most valuable consumers on the market today, according to market research!
Surprisingly, this generation is the one that spends the most money on technology, which includes anything from premium cable to the most up to date smartphone.
5 Tips for Marketing to Baby Boomers
Still leaves and checks voicemails is the group in question. In the post-World War II period, Baby Boomers were those born between 1946 and 1964 who experienced the American ideal and grew up in a white picket fence environment. Following in the footsteps of their younger colleagues, this generation is progressively coming to terms with technological advances. Pew Research found that, by 2014, 65 percent of individuals between the ages of 50 and 64 were active on social networking sites, with the clear majority of them using Facebook to rekindle “dormant” friendships.
In today’s market, baby boomers are the most valuable consumers available.
This group spends the most money on technology, which includes anything from premium cable to the latest smartphone.
2. Go for the Up-Sell
Utilizing up-sells is an excellent approach to profit from the additional money that Baby Boomers are willing to part with. This generation, in particular, enjoys entertainment, alcohol, and purchases the greatest number of prescription medications (I’m not joking!). They like to understand the value of a service—how it will make their lives easier—instead than being pushed into purchasing it. What better approach to avoid seeming pushy than to inquire whether they would be interested in paying an additional $10 per month for an additional 100GB of storage?
Pro salesman Jeffery Gitomer says that upselling may also help you create stronger ties with your consumers; it is also lot easier to upsell than it is to earn a net-new sale!
3. Tie in Cash-Back
For those who do not intend to spend a lot of money in order to get cash back, earning cash back might be a significant commitment. Fortunately, because Boomers are accustomed to spending a significant amount of money at specific establishments (commitment! ), cash-back schemes have a strong attraction. An excellent and clear illustration of this is the use of credit cards. 48 percent of baby boomers currently rely on credit cards, and they would choose to spend more rather than leave money on the table if given the option.
4. If It Ain’t Broke, Don’t Fix It
Traditional marketing and sales techniques are most effective with this group of consumers. Boomers want to speak with a live person before making a purchase—but don’t call when they’re eating supper! Marketing strategies that are perceived as invasive on their personal life are not appreciated, yet classic television and print advertisements are OK! Because most Baby Boomers, according to reports, utilize social media to remain in touch with long-lost pals, they are very likely to flag your Facebook advertisement as spam.
It may seem apparent, but Boomers are also the least likely generation to make a purchase using their smartphones—which provides an excellent opportunity to review your mobile checkout strategy.
5. Plot Twist: Skip the Discounts
Baby Boomers are either about to enter retirement or have already begun to enjoy retirement, something for which they have worked tirelessly. In the United States, according to the American Association of Retired Persons (AARP), persons over 50 spend $3.2 trillion yearly and have acquired $15 trillion in financial assets; this is more than the combined GDP of nations such as Italy, Russia, the United Kingdom, and France! We marketers spend barely 10% of our budgets on the over-50 demographic, despite the fact that they account for 50% of all consumer purchases!
You could want to try selling full-price or “top-of-the-line” items to them.
Boomers are more likely than any other generation to feel okay with spending money on themselves in retirement.
Marketing to Generation X
The middle kid who has been ignored. Born between 1965 and 1980, Gen X is the smallest generation and is sometimes referred to as the “bridge generation” between the Millennials and the Baby Boomers. Child care, housing, and achieving the pinnacle of their jobs are all priorities for Generation Xers today. Consider the 40-year-old who went to high school in the 1980s and despised the first Bush administration, and who is now employed in the green energy industry and has two young children to look after.
The Generation Xers are really active!
It turns out that they’re also on the internet: more than 80% of this generation claims to be on Facebook, MySpace (what?!
They are more on level with millennials when it comes to technology acceptance and use, and they are more likely than any of the other generations to remain politically devoted throughout their life compared to the other generations.
When it comes to marketing, this generation represents the genuine hybrid of our time. They did not grow up with the convenience of internet buying, so they still like going to the store, but they have completely embraced online shopping as well.
5 Tips for Marketing to Generation X
When the Great Recession hit, Generation Xers were just starting to gain traction in the workforce. They do not believe that they will be able to rely on Social Security after retirement. Graduating from high school, purchasing a home and beginning a company, as well as preparing for retirement, which brings me to. COUPONS. Personally, I believe that Blue Apron and Plated have done an excellent job with this, while also providing a product that would make the lives of Generation Xers simpler.
As a result of the fact that this generation is already continuously connected to Outlook for work and family updates, it’s only logical that they would respond positively to retail emails.
2. Be a Goody-Two-Shoes
As Erin highlighted in her piece about marketing to millennials, there has been an increase in the number of do-good firms, with organic and ethically manufactured items in high demand. Similar considerations apply when marketing to Generation X. This generation is less inclined to follow the latest fashion trends, and they are more likely to purchase a service or product that benefits society or the environment in one way or another. Toms is a fantastic illustration of this; despite the fact that they are not the most visually appealing style of shoe, their simple message of “one for one” has propelled them to success.
3. Lifestyle Nurture Programs
Because Generation Xers are so active on social media, we marketers have a wealth of information to pull upon. We can send advertisements to new mothers, as well as for anniversaries, birthdays, and other special occasions, thanks to Facebook’s extensive targeting possibilities. Some shops, including as Petco, offer to ship disposable things to your home on a monthly basis, which is a convenient method to ensure that you never run out of cat litter or dog food. In addition, Babies R Us and Items R Us have a fantastic email service that will give expectant women updates on a monthly basis, as well as age-appropriate toys when the baby is born.
4. Give Gen Xer’s a Break
In part due to the prevalence of social media use among Generation X, marketers have a wealth of information to draw upon. We can send advertisements to new mums, as well as to those celebrating anniversaries, birthdays, and other special occasions, thanks to Facebook’s extensive targeting possibilities. A lot of companies, like as Petco, will ship disposable things to your home on a monthly basis, which is a wonderful method to ensure that you never run out of cat litter or dog food in between.
If you know what you’re doing, this is an excellent approach to generate and maintain consumer loyalty while also making their hectic life a little simpler.
5. Plot Twist: Try Direct Mail
What appears to be an antiquated method of marketing may not appear to be effective with this generation, as you might think. A survey conducted by InnoMedia, NuStats, and Vertis found that 86 percent of this generation receives mail every day and that 68 percent of those who do receive mail had used coupons they got in the mail. They are more likely to receive physical bills rather than electronic bills, and they are more likely to send birthday cards through the USPS than than email. Those days of receiving Chinese take-out menus and coupon newspapers in your mail box are not over yet!
Marketing to Millennials
Millennials are the generation that is slowly but steadily taking over the workforce and outnumbering Baby Boomers. They were born between 1981 and 1999 and came of age in the early 2000s, according to the Pew Research Center. Millennials are the most frequently mentioned and discussed on social media and in popular culture, and our blog is no exception! Due to the fact that millennials began entering the workforce as the economy began to tank, they have become the largest generation of entrepreneurs.
- It has been reported by theBrookings Institute that 64 percent of millennials would prefer to earn $40,000 per year in a job they enjoy rather than $100,000 per annum in a job they find uninteresting.
- Smart marketers are looking to new platforms to capture the attention of this generation, which has $200 billion in yearly purchasing power.
- This generation is the most receptive to online purchasing options, referrals from friends and family, and is driven by the convenience of online shopping chances.
- This generation makes decisions about where to eat based on Instagram photos, hires hair stylists based on Facebook recommendations, and gets their groceries delivered to their door.
1. Focus on Innovation
Millennials are always on the lookout for the next great thing. In the process of poking fun at fashionable coffee shops and eateries that have gained popularity through social media, Millennials are raking in the dough for the proprietors of these establishments! Take, for example, Apple, which had explosive growth when Steve Jobs significantly altered the way a standard computer looked and felt. Even now, Millennials are 21.7 percent more likely than the general population to buy a Mac computer, and this is the same group that is enthralled by each new iPhone model released by Apple.
For example, consider the popularity of online dating applications and the use of photography drones. If you want to market to Millennials, you should choose a strategy that demonstrates a fresh take on a typical problem or activity.
2. Use Reviews!
By refusing to respond to traditional marketing approaches, millennials are altering the way that goods and services are advertised and sold. This generation makes decisions about where to dine based on Instagram photographs, selects hair stylists based on Facebook recommendations, and gets their groceries delivered to their door based on a suggestion from a friend. Millennials enjoy talking about and making plans with their friends; in fact, 68 percent say they will not make a major decision until they have discussed it with people they trust.
Yelphas, as well as TripAdvisor and Rotten Tomatoes, have grown to be enormous sources of information for both companies and customers alike.
3. Connect with Millennials through Social Media Incentives
In order to try to capture the power of millennials on social media, you need incorporate incentives into your marketing strategy. According to Yahoo, 63 percent of millennials would be more inclined to “check-in” to a company on social media if doing so would result in them receiving a voucher or discount; a 20 percent discount is enough to entice 50 percent of respondents to visit a retail site. That’s a significant amount of money! The addition of a gateway to an opportunity (sure, you can enjoy the rest of this experience after sharing it with 5 of your friends on Facebook or Twitter) is another option.
4. Utilize Rewards or Loyalty Programs
Without the horrific e. Coli issue at Chipotle, the company’s new loyalty program would have been the most talked-about story of the summer. When it comes to millennials, Chipotle ticks all the boxes: sustainably produced meats and vegetables, vegetarian alternatives, customized meals, and quick food with effective advertising campaigns. Harris Poll found that 77 percent of young adults have participated in or are eager to engage in rewards and loyalty programs, with 73 percent of smartphone users interested in utilizing their mobile devices to connect with firms’ loyalty programs.
5. Plot Twist: Try Radio Commercials
Despite the fact that radio advertising may appear to be a dated marketing strategy, it is possible that video did not kill the radio star, and it surely did not kill the podcast star. Millennials report listening to the radio for an average of 11 hours each week, according to 93 percent of them. In fact, millennials listen to the radio at a higher rate than either Generation X or Baby Boomers, and podcasts are becoming as popular as Netflix series (have you seen Serial, yet?). I’m highly inclined to choose Square Space as my website-building platform if I ever find myself in the position of needing to develop a website.
Due to the fact that they are a sponsor of my favorite podcast, Stuff You Should Know.
Even better, paying for an ad spot on the radio or podcasts helps to support the show, which is why NPR should continue to exist.
Talkin’ about my generation…
It’s vital to remember that each generation is made up of individuals with their own personalities, and that not everyone will react in the same manner. Continue to use your other demographic targeting and segmentation tactics in conjunction with this one! Hopefully, these marketing suggestions will assist you in attracting your target audience.