How To Protect Your Site From Google Penalties? (Professionals recommend)

As a result, Google has applied a manual spam action to your site. To reasonably protect your site from a penalty due to user-generated content, use the “nofollow” tag. The nofollow tag will tell the search engines that you don’t endorse any of the links in the user-generated section.

How do I stop Google sites from penalties?

Here’s the top 3 guidelines to avoid a penalty:

  1. Don’t buy links. Links passing SEO value to your site should look natural.
  2. Don’t overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings.
  3. Make original, quality content.

Why is Google punishing my site?

A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google’s ranking algorithm, or a manual review that suggests a web page used “black hat” SEO tactics.

What kind of backlink activities put your site at risk for Google Penalties?

Usually, getting a manual penalty from Google comes as a result of utilizing black-hat SEO tactics and not making sure a website’s backlink profile is natural and adheres to Google’s guidelines. Among the most common triggers for a Google link penalty are unnatural outbound and inbound links.

What happens when you get a Google penalty?

A Google penalty means that the rankings for your targeted keywords have dramatically dropped or that your website is no longer listed in the search results at all. When Google penalizes your website, your target audience can no longer find you in the organic results. Google penalties can happen to just about anyone.

How long does it take to recover from a Google penalty?

How Soon Will My Site Recover From a Google Penalty? Your site will recover from a Google penalty once all of the errors are corrected. This can be anywhere from 10-30 days for manual penalties, depending on how quickly you fix the problem, submit a reconsideration request, and have your request accepted.

How do I recover my penalty?

For Google penalty recovery, you need to get rid of your bad backlinks and remove your duplicate content. In addition to this, you need to make sure that you are not uploading any low-quality content and doing anchor text distribution well.

How do I remove Google penalties?

4 Google Penalty Removal Actions You Can Take

  1. Use the Disavow Tool. Link penalties are very common, and the only way to remove a link penalty is to remove the backlinks that caused the penalty.
  2. Fix Your Website to Adhere to Google’s Guidelines.
  3. Improve Content Quality for Users.
  4. Submit a Reconsideration Request.

How do I get Google Penalties?

To check for any penalties, you can log the webmaster account and choose “Manual Actions” in the “Search Traffic”. The site-wide penalty is one of the most unpleasant ones as your site is viewed as spam by Google and your ranking drops dramatically. That can lead to de-indexing or blacklisting of the site too.

How do I know if my site is penalized by Google?

The best way to check if your website was penalized by an automatic penalty is to login to Google analytics and review your Google organic traffic. If you see a drop in traffic during the dates that Google released an algorithmic change, then most probably you were hit and that’s the reason that your traffic dropped.

Are Backlinks illegal?

“Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” That’s right: Google doesn’t mess around. Take the backlinking services on Fiverr.

How do you recover from a manual link penalty?

To get a manual penalty lifted, you need to file a reconsideration request after taking corrective action. It might take only two months to recover from a manual penalty, but your website won’t regain the trust of Google’s algorithm immediately. That will take more time, probably a lot more time.

What is a possible punishment that Google can give you if they find out that you are involved in search engine spam?

A manual penalty can be issued by a search engine’s web spam team if a website is discovered—through random manual review or spam report—using manipulative ranking tactics that go against any of the search engine’s guidelines. Common penalties are speculated as being suppressed rankings of -30, -60, and -950 positions.

What are the types of Google Penalties?

Types of Google link penalties to avoid for your website

  • Excessive reciprocal linking.
  • Manual link spam penalty.
  • Low-quality link penalty.
  • Algorithm link spam penalty.
  • Unnatural outbound link penalty.
  • Unnatural links to and from your site.
  • Private blog network.
  • Conclusion.

How many different penalties does Google have?

It’s important to know that there are two kinds of penalties: manual and algorithmic. Manual penalties are handed down by a Google employee. They’re most often given when your website is found to be doing something against Google’s Terms of Service.

How To Keep Your Website Safe From Google Penalties

Any website can be exposed to Google penalties if it has been in operation for more than a few years, as anybody who has worked in the industry knows. Everything has been witnessed by us. It is possible to get punished for any website, including well-known trustworthy ones and tiny enterprises. Google has grown increasingly strict in its treatment of websites that do not adhere to its Webmaster standards. Here are six methods for protecting your website from a Google penalty that I’ll outline in this post for you.

Without further ado, allow me to demonstrate what you can do to keep your Google rankings safe and secure.

Keep track of your backlinks

It’s something I’ve stated several times. Google considers backlinks to be the most essential ranking factor. 99% of the time, if your website gets punished for any reason, it will be because your links are artificial and of poor quality. It is necessary to keep track of all your current backlinks as well as any new ones in order to prevent receiving Google penalties. This may appear to be a time-consuming operation, but it should not be if you are using the appropriate tool. Monitor Backlinks will assist you with keeping track of all of your backlinks by sending you alerts when your website receives new links or when any of your current backlinks are deleted or nofollowed, among other things.

Monitor Backlinks needs you to link your Google Analytics account to your Monitor Backlinks account.

This short movie will demonstrate how to get started.

There are instances in which your website might be punished even if you do not create any artificial backlinks to it.

  • You hired an SEO business that is careless with its job and is developing backlinks that are in violation of Google’s requirements. This is a bad situation. Even if they claim to be specialists, this does not imply that they are performing high-quality work. This is why you should use Monitor Backlinks to keep track of all of the new links that are sent to your website. If your SEO provider is developing low-quality links that are posing a danger to your results, dismiss them immediately. In order to harm you, your competition is employing negative SEO tactics. It will raise the likelihood of your website getting punished if you receive hundreds of low-quality backlinks to it.

And if this is the case on your website, what should you do in this situation? In the event that you discover backlinks that appear to be spam and are coming from untrustworthy domains, you should prepare a disavow report and send it to Google Webmaster Tools as quickly as possible. There is no need to put off making a decision until it is too late. It’s considerably more difficult to recover from than it is to prevent it. You may be interested in learning more about the backlinks you should disavow.

Stay away from low quality links

Avoid becoming involved with folks who are engaged in spamming link building. It doesn’t matter how many backlinks your website has because they all point to your website. Why? Because what counts is the level of quality and relevance. For example, if your website has 5 backlinks from credible websites, you will rank higher than a rival who has 1000 spammy links on their website.

That being stated, never purchase Fiverr gigs or SEO services that claim to develop hundreds of backlinks for a low price. They are a scam. You’ll be fined in no time if you do any of them.

Read Google’s Webmaster Guidelines

Do you want to be more visible in Google search results? You must be familiar with the rules, just as if you were playing a game. It is critical to study Google’s Webmaster Guidelines in order to understand what you should and should not be doing in terms of SEO optimization. Read the post I produced a few weeks ago, titled 18 Types of Backlinks That Violate Google’s Guidelines, for more information.

Monitor your Google Webmaster Tools account

Check your Google Webmaster Tools account on a regular basis, and try to establish a habit of doing so. A large number of webmasters are disregarding this section, and as a result, they are missing out on a great deal. It’s important to keep a check on the quantity of indexed pages on your website, as well as whether or not the Googlebot is having any difficulties reaching your site. In the event that your website has any internal issues such as page errors, improper redirects, or broken links, this is the place where you can simply discover and fix them.

Setup Google Analytics alerts

In Google Analytics, setting up notifications is equally critical to maintaining a close eye on your Google Webmaster Tools account. You may set up Intelligence Events Alerts to determine whether or not your traffic has declined. A decrease in traffic might signal a problem, and you’ll need to evaluate the entire operation of your website.

Don’t be greedy

It will take time for your website to appear on the top page of Google search results. When it comes to search engine optimization, patience and knowledge are required. Many self-described “experts” may be found on the internet who promise “guaranteed outcomes.” Never engage in conversation with such persons. Putting your website’s reputation and traffic at danger is just not worth it.


Any website, including yours, is susceptible to attack. It is preferable to avoid receiving a penalty rather than attempting to recover from one. Monitor Backlinks allows you to keep track of all of your links at all times. Check your Google Webmaster Tools account, and set up alerts in Google Analytics to notify you when something happens. Is it possible that your website has been punished by Google? Learn how you can regain your ranks and how to begin preventing them.

15 Ways To Avoid Google Penalties In 2022

As we head towards the year 2022, company owners and webmasters are well aware that Google rankings are more crucial than ever for their businesses. They have now risen to the status of being vitally necessary to the success of a company. Consequently, a Google penalty that lowers your search ranks may have a significant impact on your organic traffic, which can have an adverse effect on your business and brand image. Keep in mind that Google does not discriminate. No matter how huge, profitable, or well-established your company is, if you don’t play well with Google, you may find yourself subjected to penalties that will have a significant impact on your search engine ranking results.

As a result, a significant amount of website traffic from Google’s search results was diverted away from Bing’s pages.

Don’t put money in your rivals’ wallets by receiving a penalty and seeing your search traffic decrease. Simply adhere to these straightforward recommendations and avoid making any of the following 15 blunders, which will result in a Google penalty and a drop in search ranks.

1. Don’t Buy Links

Purchasing links will almost always result in a Google penalty being applied to your account. If you get discovered, don’t anticipate any leniency from the search engine behemoth Google. Don’t believe anything you hear from firms who sell links, no matter how dazzling their sales presentation is or how much language they use. If you have to spend money on purchased connections, you will ultimately be discovered. Also, never trust them when they claim that their links are undetected by antivirus software.

2. Keyword Stuffing

Any SEO professional will tell you that keyword stuffing is one of, if not the most, serious mistakes you can do these days in terms of search engine optimization. Over the course of more than a decade, Google has actively opposed and penalized websites that use keyword stuffing. Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm upgrade, on the other hand, has demonstrated that the search engine giant is now capable of understanding information on par with, if not better than, that of a person.

In order to improve their understanding of text that does not flow or does not pass the “smell test” for being organically written, search engines have evolved to become more sophisticated.

3. Having Shallow Content Depth

As previously said, Google’s most recent version, BERT, now has the ability to grasp and interpret site information at a level comparable to or better than humans. Although this modification hasn’t yet affected all websites, Google is gradually expanding the scope of BERT to include more and more pages on a per-page basis. As a result, having shallow content on your website may result in your website receiving penalties. Maintaining a continuous industry-related blog with well-written content that is also in-depth is a wonderful approach to avoid this situation from occurring.

4. Non-Unique Content or Copyright Infringing

Google refers to this as “duplicate content,” and the search engine takes it quite seriously. This consists of two distinct components. First and foremost, it prevents pages that contain similar information on many pages from being indexed at all, which means they will not even appear in search results. Second, putting your own material in several places, such as a guest blog with information that is just copied and pasted from your website, may result in you being punished.

5. Including Ads That Makes it Difficult for Visitors to Navigate or are Top Heavy

This is precisely why Google created its proprietary Page Layout algorithm, which is designed to identify pages and websites that are overly cluttered with advertisements or that frustrate site visitors by requiring them to sift through all of the advertisements in order to find the information they are truly seeking.

“Top-heavy” websites are those that have a lot of content at the top of the page. The short version is that pages with excessive material at the top of their pages, which causes viewers to feel overwhelmed and more likely to leave, are penalized by Google.

6. Never Hide Content

Google’s default setting is to prioritize transparency. It should come as no surprise that they dislike it when you conceal material in an attempt to “trick” them into rating your site higher in search results. The majority of SEO gurus who haven’t kept up with the times will do things like make their text match the color of the page’s backdrop. While they may believe it would benefit their ranks, it will almost certainly result in a punishment. Maintain as much transparency as possible with Google, and only include high-quality information.

7. Show You are a Trusted, Legitimate Business

Google strives to deliver the highest-quality experience possible for searchers who use Google as their primary search engine of choice. Consequently, the mega-giant search engine wants to guarantee that individuals who use it have a positive experience, and as a result, they want to make certain that its listings are relevant to exactly what those who use it are looking for. As a result, websites that provide a high-quality, seamless consumer experience tend to be favored by Google. By optimizing your website, you may improve your website’s ranks as well as reduce the likelihood of your website receiving a penalty from Google.

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8. Write URLs for Humans, Not Search Engines

Creating URLs that are clear, simple, and created for the user is essential if you want to avoid having your site or individual pages penalized by Google. When using certain keywords or phrases, it’s OK to do so; nevertheless, the URL itself must be relevant to the content and not merely be produced to attract visitors or to improve search engine results.

9. Link Spamming Other Websites

Another strategy to avoid Google penalties is to refrain from engaging in “link spamming,” which is the practice of creating links to irrelevant websites. A method that many SEO services used to provide, or that employees at a company who did not have a thorough understanding of SEO used to incorporate into their overall plan. The term refers to when someone merely add a link to their website, either manually or via the use of an automated platform, in the hope that it would help with SEO. People despise seeing these spammy links, and as a result, they are reported by Google, and the website that is spamming the links gets penalized.

10. Not Noticing a Hacked Website

Hacking is a more serious problem than it has ever been, and even children are becoming more aware of how to sniff out a website’s content management system in order to insert dangerous information, spam, and links. A “this site is hacked” message is displayed next to search results including a compromised site when Google’s spider bots detect a breach. This may be an even more severe punishment than losing some traction in the search rankings, depending on the severity of the breach.

11. Cloaking

Cloaking, which is less frequent, is when websites and pages attempt to “trick” Google by employing the “black hat” SEO practice of displaying a different website to human searchers than it does to Google, in order to rank higher in search results. This is accomplished through the use of deceptive redirect URLs.

Websites who do this will be penalized by Google because the search giant wants to ensure that consumers do not click on a link believing they are going to one spot only to be diverted to a completely other site that does not contain the content they were looking for.

12. No Outbound Links

External links are vital for demonstrating that you are a respectable company that isn’t hesitant to direct site visitors to other credible websites and companies. It is critical to include high-quality links to authoritative websites in order to avoid seeming to be a spammy website and receiving a penalty. Although you may not want readers to leave your top-level pages, your blog is a perfect area to provide these outbound links to other websites.

13. Not Checking for Harmful Inbound Links

Whenever a website is detected as potentially hazardous, such as spam sites or websites with suspicious content links to your site, an inbound link is created to your site. Because Google discovered this connection on this low-quality, flagged page, the search engine will begin looking into your website with suspicion. If you are monitoring links from third-party websites, you should make sure that you are monitoring them for free using Google Search Console or by hiring a third-party monitoring service to do it for you.

14. Don’t Over-Use Anchor Text

Overusing anchor text or not dispersing it appropriately might undo all of the search engine optimization work you’ve done by lowering your ranking in search results. Excessive usage of anchor text is one of the most often seen issues that Google penalizes. It is necessary to use caution and attention in order to avoid a penalty. The actual text that you may click on to be routed to another page or website is known as anchor text, and it is defined as follows: It is Google’s preference that all links appear natural and bring users to the content they seek.

15. Always Include Your Physical Address Throughout your Website

Because it demonstrates that you are reliable and trustworthy, your actual location (provided you have one) will assist you in avoiding a penalty and being perceived as non-legitimate. This has a direct impact on how Google ranks websites and web pages. Assuming you have all three, you’ll want to be sure to put your company’s NAP (name, address, and phone number) on every page of your website. This will prevent your site from getting punished by demonstrating that you are a reliable source of information.

How to See if Your Site Already Has a Penalty

Search engine giant Google employs a variety of algorithms in addition to personally conducted audits to identify faults or breaches with websites and pages that need the imposition of a penalty. You or your webmaster should examine your website on a regular basis to determine whether you have been punished in the past. The procedure is quite straightforward. To begin, sign into Google Search Console, which is a fully free tool that can be used to check for manual penalties.

Once you’ve finished, check your messages to see whether you’ve received a new penalty notice. Alternatively, you may search for manual actions via the Manual Actions sub-link, which can be located on the lefthand bar.

Conclusion: Avoid a Google Search Penalty with Ease

Every month, Google issues hundreds of thousands of penalties to websites. There were a number of instances that could have been prevented. Keep in mind that Google penalties are completely preventable. It’s as simple as having a fundamental understanding of the rules that lead to penalties and abstaining from breaking them. You may use Google Search Console to keep track of how well your site is performing for specific keywords and phrases. You may then take care of any difficulties that have arisen in order to prevent a search penalty.

7 Traffic-Crushing Google Penalties and How to Prevent Them

Google is serious about its ranking algorithm, and it updates it on a regular basis to ensure that consumers have the greatest possible search experiences on the web. Also included in this is the ability to penalize pages or websites that violate Google’s Webmaster Guidelines. If you are penalized by Google, it may be because you have actively used black hat SEO tactics, accidently via poor site upkeep, or simply because of an algorithm change. Google penalties, in any event, have a detrimental influence on your search rankings, and in certain situations, your pages or whole website may be deleted from search results altogether.

We’ll go through the following topics:

  • Google penalties: algorithmic versus manual, and what to expect in either case
  • Methods for identifying and correcting a manual Google penalty
  • There are seven frequent Google penalties, and you should know how to prevent them.

By the end of the course, you’ll be well-prepared to maintain your ranks and continue to expand your website traffic.

What is a Google penalty?

When Google discovers that a website is in violation of its Webmaster Guidelines, it imposes a penalty on the site. There are two distinct forms of penalties, but both have the same result: a decrease in search engine ranking and visitor traffic.

Algorithmic penalties

Google updates its algorithm on an annual basis to ensure that it continues to provide the best results for its searchers. Panda, Penguin, Pigeon, and Hummingbird are some of the most noteworthy Google algorithm adjustments. Some algorithm updates, such as Panda (for keyword stuffing, grammatical errors, and low-quality content) and Penguin (for black hat linking tactics), are intended to lower the rank of pages that violate guidelines, while others, such as Pigeon (for solid local signals) and Hummingbird (for high-quality content), are intended to favor pages that contain newly prioritized ranking factors (mobile responsiveness).

the image’s source Speaking of which, are you aware of the recent modifications to the page experience and mobile-first indexing?

Here’s an example of traffic statistics from a website following the BERT upgrade.

How to fix an algorithmic Google penalty

Due to the fact that algorithmic penalties are not explicitly specified anywhere, you will not be able to check for them. One of the most important things you can do is determine whether or not your traffic decline coincides with the release of an algorithm update, and then learn as much as you can about it so that you can identify any adjustments you need to make moving forward, as well as any fixes you need to make in existing content. Depending on the nature of the upgrade and the extent to which your website was out of sync with it, your corrections may or may not result in a return of rankings and traffic.

While algorithmic improvements occur on a regular basis, they all seek to reward sites that have high levels of EAT and optimum technical performance, thus these should be your primary focuses of concentration at all times.

Manual penalties

Manual penalties are issued by genuine Google personnel for pages that have possibly unintentional concerns such as poor content quality and security, as well as for pages that are intentionally manipulating Google’s algorithm by employing black hat SEO techniques. Manual penalties, in contrast to algorithmic penalties, are simple to recognize and correct.

How to fix a manual Google penalty

There are a variety of Google penalty checker programs available, but you can also utilize the Google Search Console to perform a quick check. Locate the SecurityManual Actionstab on your dashboard and choose Manual actions from the drop-down menu. You can discover which rules you have broken, which pages have been affected, and what you may do to correct the situation. Once the document has been corrected, it may be submitted for review. Employees at Google will evaluate your request and, if it has been correctly rectified, will approve it and reindex your page.

What are the consequences of a Google penalty?

Any punishment will result in a decrease in rank, however the degree of the decrease may vary depending on the sort of penalty imposed.

  • Penalties at the keyword level: Your ranking will decline for a certain keyword
  • Penalties at the URL or directory level: A specific URL’s ranking will be degraded
  • Penalties that affect your entire domain or website: Your rankings will decline for a variety of URLs and keywords throughout your entire site. When Google delists or de-indexes a domain, this is the most severe degree of punishment they may apply. This means that Google will remove your domain from the Google index. As a result, no part of the material on your website will be displayed on Google.

How long do Google penalties last?

Google sanctions are in effect until they are removed. In the event that a penalty remains unfixed for an extended length of time, the alert will be removed from your Search Console, but the penalty’s repercussions will continue to be enforced. In other words, you’ve missed your opportunity to correct the situation with Google. Your site’s traffic and rankings may or may not return once the penalty has been lifted, depending on the circumstances. For additional details, see this blog post on the Google penalty recovery schedules for more information.

The top 7 reasons for Google penalties and how to prevent them

Every company aims to be on the top page of Google in order to improve traffic to their website and, as a result, gain more clients and consumers. To accomplish this (via SEO), a lengthy procedure that involves both work and patience must be undertaken. This is why many people, particularly those who are just starting out with a blog or website, are tempted to take shortcuts in order to boost their search engine ranking. However, these strategies merely result in Google penalties as a result of their ineffectiveness.

1. Thin content and doorway pages

This occurs when website owners place an emphasis on quantity rather than quality SEO material, believing that more content will result in more visitors. They may employ content-generating technologies, post short-form pieces, or scrape content from other sources to create their content. This is because not only are these terrible SEO methods that Google can identify, but also because low-quality material reflects negatively on your company. The Panda 4.0 algorithm upgrade, which was released in 2016, has the purpose of reducing the exposure of low-quality material and gateway sites in search results.

the image’s source

How to prevent the thin content penalty:

  • Don’t completely outsource your material or seek to mass-produce it yourself. Content that is mass-produced is never of high quality, and outsourcing might result in content that is off-brand and incoherent. If you want assistance in growing your high-quality content, contact freelancers with whom you can collaborate closely and who are experts in your area in order to develop pages that are of value to your users. Make sure you conduct thorough keyword research to ensure that you target the correct keywords and that your content corresponds to the purpose of the inquiry. As an alternative to gateway pages, create pillar pages or cornerstone content. Combining small pages optimized for related keywords into a single larger page that includes more information on a single keyword is an effective strategy.

2. Hidden text and links

It is against Google’s Webmaster rules to conceal any content or links for the goal of SEO rather than for the benefit of users.

Text and links can be concealed in a variety of methods, including the following:

  • Increasing the text size to 0 points
  • Using white text or links in the backdrop to make a statement
  • Putting a text message behind a picture
  • By utilizing CSS, you may move text off-screen. Making the links the same color as the backdrop is a good idea.

How to prevent the hidden content penalty

For starters, you should never do it on purpose. If you have to hide anything, it’s generally not the best place for it to be on your website. If you didn’t do it on purpose, you should be forgiven. Using your Search Console, navigate to the URL inspection tab, input the URLs of the impacted pages into the search box, and then select “see crawled page.” There you may look for any CSS or hidden links that may be there.

3. User-generated spam

In the event that you host a forum, allow guest articles, or allow comments on your blog, it is possible that you could be inundated with spam bots or bad actors. Spam links may direct users to low-quality or unsuitable web pages, so jeopardizing the integrity of the T inEAT. Alternatively, genuine humans will leave a comment on your blog with one or more irrelevant links solely for the intention of obtaining a backlink from your site in order to enhance their domain authority. Alternatively,

How to prevent the user-generated spam penalty

You can prevent user-generated spam from appearing on your website and forum by following a few simple steps. Comment moderation methods are available. To screen, remove, and block spammy comments, we use the Disqus platform. You may also check comments that have been authorized before they are made public on your website. If you are unable to keep up with moderation, even with the help of a plugin or program, then you should deactivate comments entirely on your site. Anti-spam software Spammers utilize automated programs to inundate your comment box with their messages.

  1. Nofollow and user-generated content (UGC) characteristics A no-follow link can be created by adding tags to a guest poster’s or commentor’s post that has an appropriate link but one with which you do not wish to be connected.
  2. The rel=”nofollow” and rel=”ugc” attributes are examples of such attributes.
  3. If you enable people to write articles on your website, you may mark such pages with the noindex meta tag to prevent search engines from indexing them.
  4. Addmeta name=”robots” at the end of the sentence.
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4. Unnatural or poor links to your site

Google’s 2016Penguinalgorithm update was created to identify unnatural link building practices on websites.

Backlink buildingis a highly effectiveSEO method that may help you raise your page authority—but only if the links come from high-quality websites that are not paid for by Google.

How to prevent the unnatural link penalty

Of course, you should employ an effective link-building approach that does not include the following elements:

  • Purchasing or selling hyperlinks
  • Exchange of links (you link to my website, and I will link to yours)
  • Links to one’s forum profile or signature
  • Links to one’s blog comments
  • Links to one’s article directory
  • Building an excessive number of connections in a short period of time
  • PBN links

Backlink audits should be performed on a regular basis. Unintentionally, you may receive spammy links pointing to your website from other websites. To examine your backlink profile and disavow harmful links, use Google Analytics, Search Console, or an SEO tool such as SEMrush or ahrefs, among others. Take a look at this example of a backlink profile from the anahrefs backlinking report, which shows only one portion of the profile. the image’s source

5. Keyword stuffing

Googlebot can better comprehend your page’s content if you use on-page SEO techniques such as include keywords in the title, headers, body, meta description, and alt text. Intentional keyword stuffing, on the other hand, is considered a black hatSEO practice and will result in a Google penalty. You are probably aware of what keyword stuffing in the body looks like, but you may not be aware that keyword stuffing in the alt text might result in a penalty. the image’s source

How to prevent the keyword stuffing penalty

  • Incorporate keywords into your text in a natural way, just as you would if you were explaining something in person. Instead of concentrating on a single keyword, long-tailorLSI keywords should be used. You can get assistance from keyword research tools.

The Free Keyword Tool from WordStream

6. Hacked website

Not only may hackers damage the confidentiality of your website, but they also have the ability to insert dangerous code, add irrelevant material, and redirect your site to hazardous or spammy websites. As a result of this penalty, your website’s ranking may suffer significant decreases across all search queries, and Google may delist your whole website from search results altogether.

How to prevent the hacked website penalty

There are various techniques to improve the security of your website, including the following:

  • Ensure that your content management system is up to date
  • Create secure passwords and change them on a regular basis
  • Put in place an SSL certificate. Purchase high-quality web hosting
  • Employ a virus scanner to identify hacking attempts. Backup your website on a regular basis. To prevent brute force attacks, hide the login URL and restrict the number of login attempts.

7. Abusing structured data markup

In web development, structured data markup is a sort of coding that assists Google in displaying your site more beautifully in Google search results, for example, by displaying star ratings and the number of reviews. As an illustration, consider the following e vent schema markup: … Here is an example of recipe schema markup: If, on the other hand, Google determines that you are employing structureddata that is unrelated to the content and users, you may be subject to a manual penalty. the image’s source

How to prevent the structured data penalty

This is yet another penalty that is associated with black hat SEO practices. Here’s what you should do:

  • Don’t use bogus reviews to boost your click-through rate. Follow these effective strategies for obtaining genuine Google reviews: Only utilize structured data that makes sense for the material you are marking up
  • Otherwise, do not use it. Make certain that the text you mark up is visible to readers. Don’t include any schema markup that is associated with unlawful acts, violence, or any other forbidden material.

Stay on top of Google penalties to avoid drops in ranking

To enhance CTR, do not include phony reviews. Utilize these effective strategies for obtaining genuine Google reviews: Do not utilize structured data unless it is relevant to the material you are marking up. See to it that readers can see the stuff you’ve marked up. Avoid include any schema markup that refers to unlawful actions, violence or otherwise banned material.

  1. User-generated spam
  2. Thin content
  3. Keyword stuffing
  4. Hidden text
  5. Unnatural links to your site
  6. A hacked website
  7. Structured data misuse
  8. And other forms of online abuse

Remove any black hat SEO methods from your site and focus on creating really valuable content instead. This will help you avoid Google penalties, enhance your rating and traffic, and keep your site safe from hackers and other malicious software.

About the author

Jyoti Ray is the founder of, where he writes on a variety of topics, including blogging, WordPress tutorials, hosting, affiliate marketing, and other related topics.

3 Important Ways To Protect Your Website Against Google Penalties In The Future

There have been hundreds of Google penalties that have cost webmasters numerous nights’ sleep since they are concerned about their lost ranking and business. Once bitten, twice shy, as the phrase goes, webmasters would like to be even more cautious in the future in order to avoid receiving any fines in the meanwhile. How to keep your website safe from Google penalties in the future once you have submitted your reconsideration requests and completed all of the cleanup tasks. Here are three critical steps you should take to safeguard your website.

  • Following Google’s attempts to clean up the web of bogus connections, many individuals have come to the incorrect conclusion that back links are no longer significant.
  • Back links are still important to Google, with the sole difference being that Google now just wants to guarantee that websites develop links that are natural and beneficial.
  • There are two critical considerations to keep in mind in this situation: Check your links on a regular basis to see who else is linked to you.
  • It is also critical that you monitor your links on a frequent basis and that you disown any poor connections leading to your website as soon as possible.
  • Your rivals may take actions that are detrimental to your link profile from time to time.
  • When it comes to link building, you should be quite stringent about the requirements you set for link quality.
  • You can’t afford to take chances, and there isn’t any space for error in this situation.

Obtain links from web sites that include contextual material.

You will be able to avoid content-related penalties if you examine the quality of the material on your website and update the pages with new, high-quality, and valuable information.

Create a blog and make sure that it is regularly updated with high-quality material to maintain its popularity.

As much as possible, make your information as complete as feasible.

In the majority of situations, company owners are completely unaware of what is taking place when it comes to establishing back links or optimizing their website for search engines.

You will not be able to afford to make the same mistakes again in the future.

You will need to compile a list of recommended search engine optimization service providers.

You are unlikely to have a list of preferred service providers until you conduct an industry survey, so get started on your survey as soon as possible.

However, in order to avoid Google penalties, you’ll need to work with a skilled and reputable SEO business.

This story was syndicated from Business 2 Community, which can be found here: Three Crucial Steps to Take Now to Protect Your Website From Google Penalties in the Future More DigitalSocial articles from the Business 2 Community are available here:

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5 Ways to Protect your Website from Google SEO Penalties

It’s something that everyone in SEO is talking about. NewPenguin updates are reported to be on the horizon, and it is predicted that they will be even more vicious than last April’s savage Penguin updates. People are running for their lives, fearful that their website and business will be slammed in the same way that so many others were last year. In this post, I’ll go through six techniques to defend your website so that you can sleep well at night knowing that your site’s traffic won’t dry up overnight.

  • 1.
  • Monthly Begin by analyzing your backlinks and establishing a baseline of performance.
  • And who is it that is linking to you in the first place?
  • If you do, make sure to document it!
  • If you are punished and are required to file a reconsideration request, you will likely want this information.
  • There are a variety of SEO tools available that may be used to keep track of your backlinks.
  • 2.

The presence of a high anchor density for money phrases is one of the most significant signs of SERP manipulation, which can result in penalties such as Penguin penalties.

Due to the ongoing addition of new links, the density of anchors will fluctuate.

I’ve seen anchor density for brand phrases go up to 50% without triggering penalties, however if the anchor text with high density is centered on money terms, this might result in penalties being triggered.

Use of Semantically Related Keywords should be considered in order to avoid “manufactured” anchor text profiles.

Link Ratios: What to Look for and Why They Are Important 3.

Appropriate Company Promotion (photo credit of alphaspirit – In discussions about Earned vs Unearnedlinks, one of the ways in which Google may algorithmically monitor these numbers is by examining the relationship between the two figures.

  • Almost everyone in the search engine optimization industry has heard of it. A new Penguin update is reported to be on the way, and it is said to be even more vicious than the one that was released in April. People are running for their lives, fearful that their website and business would be crushed in the same way that so many other sites were the previous year. With the information provided in this article, you’ll be able to sleep well at night knowing that your website’s traffic will not dry up over night. Chuck Price also has some excellent advice for those who have already been harmed. 1. Perform a link audit. Monthly Starting with your backlinks, create a baseline to compare to in the following steps. When comparing high-quality sites to low-quality sites, how many of your links are from the former? And who is it that is linking to you in the first instance? What if you discover connections to spammy or low-quality websites? Why not contact the website in question and request that the link be taken down? You must keep a record of your actions. Remember who you’ve emailed, and when you emailed them. If you are punished and are required to file a reconsideration request, you may require this information. Advertisement Continuation of the Reading When it comes to tracking your backlinks, there are several SEO tools available. Choose your favorite and remember to do this once a month as well! 2. What is your Anchor Density (the number of anchors per square foot of floor space)? 3. An increased number of anchors for monetary phrases is one of the most significant symptoms of SERP manipulation, which may result in Penguin penalty if not addressed. The importance of keeping an eye on your keyword’s anchor density cannot be overstated. Due to the ongoing addition of new connections, the density of anchor text will fluctuate. Ensure that you run an anchor density report once a month and that your money term is less than 15 percent of your total capital. Anchor density for brand words can reach up to 50% without resulting in penalties, however if the anchor text with high density is centered on money phrases, this could result in penalties for the site. Build noise or brand term connections as soon as you see that your density is becoming too high in order to dilute the percentages. Use of Semantically Related Keywords is recommended in order to avoid “manufactured” anchor text profile creation. 3. Link Ratios: What to Look for and Why They Are Important. Advertisement Continuation of the Reading Appropriate Company Promotion (photo courtesy of alphaspirit / Fotolia) In discussions about Earned vs Unearnedlinks, one of the ways in which Google may algorithmically monitor these figures is by examining the relationship between the two. When it comes to monitoring the health of a site, the following are some of the ratios I usually check for:

If, for example, a disproportionate number of links are coming from Link Directories, this indicates an imbalance, and I will attempt to establish other links in order to maintain a healthy backlink profile. 4. Keep an eye on your Google Webmaster Tools account. This one should go without saying, but I can’t tell you how many website owners I meet with who don’t have their Webmaster Tools accounts set up, much alone who don’t monitor their accounts on a regular basis. This is really crucial! Keeping an eye on the links that Google displays in your account might assist you in identifying problematic connections that Google has acknowledged are crawled as part of the process of determining how your site is ranked.

It’s possible that Googlebot is having difficulty reaching your site, or that something went wrong with your server, resulting in a large number of crawl and page problems.

Advertisement Continue reading farther down this page.

Create Google Analytics alerts to keep track of your progress. You may have Google Analytics warn you if your traffic has fallen or if something has changed by setting up Intelligence Events Alerts. Some of the notifications that I create for all of my clients include:

  • Traffic decreases by 10%, but the bounce rate climbs by more than 5%. It is estimated that Google organic traffic has declined by more than 5 percent

Sometimes a little decline in traffic is a signal of a problem, and I will evaluate the site, backlinks, and other factors to identify and correct any issues before they result in fines or significant traffic loss. Advertisement Continue reading farther down this page. Most importantly, refrain from engaging in spammy link building practices! Clients have come to me with questions about why their website is performing so poorly in the search engines. They admit that they have done some work on their own or that they have paid a little sum to a business that has spammed them in order to improve their search engine results.

  1. It has been shown that some people have purchased link-building services from Fiverr gigs, as well as international organizations that construct 10,000 wiki links or a 50 spoke link wheel for them.
  2. I’m always conducting controlled testing with groups of sites in order to determine what is and isn’t working; conducting controlled tests is one of my loves).
  3. Advertisement Continue reading farther down this page.
  4. These connections may function for a short period of time, however they WILL result in you being fined.
  5. Some tasks on Fiverr, such as voice overs and humorous photos, are fantastic, but when it comes to link building, it just will not work.
  6. Create High-Quality Backlinks A high-quality link is worth hundreds of low-quality links, and vice versa.
  7. A small number of connections from credible sites may make a significant difference in a website’s search engine results.
  8. Below You may toss out all of the links to forum and blog comments, as well as those to Fiverr and hundreds of wiki pages, article directories, and anything else that smells like filthy socks.
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Council Post: What To Look Out For To Avoid A Google Penalty

Your business or profession may be the finest in the world; nevertheless, without search engine optimization, you’ll be considered ordinary or a nobody in your industry. “Search engine optimization, often known as SEO, is a set of principles that website (or blog) owners must follow in order to properly optimize their websites in order to increase their search engine ranks,” explains digital marketing specialist Alex Chris. Additionally, “millions of people every day utilize the internet to search for answers to their concerns and solutions to their issues,” according to the president of the company.

  1. Unfortunately, there are several drawbacks with SEO that you should be aware of before hiring a professional to help you.
  2. In short, the “experts” who were engaged to prevent issues from occurring in the first place are the ones who are ultimately responsible for the triggering of the fines.
  3. As I have learned through the years working in the search engine optimization market, there are a plethora of elements that might result in penalties owing to the frequent changes in regulations.
  4. We can live with owner-caused ranking concerns since they will not have the same negative impact on your existing traffic, rankings, and profit as fines would.
  5. For example, you may receive a penalty for utilizing unnatural (spam) links to link to your site, or you could receive an excessive optimized anchor text penalty for using a piece of software to produce links.
  6. Penalties are also imposed as a result of the frequent revisions to the regulations.
  7. The majority of optimizers are passive, which is a terrible thing because it prevents you from making necessary modifications in time.

Links to and from your website that are not natural Taking a look at the link schemes part of Google’s Quality Guidelines, we can see that any links created by an SEO with the goal of manipulating a website’s ranking are categorically prohibited by Google’s Webmaster Guidelines.

Google will also alert you if there are any artificial connections pointing to your site.

It focuses on links that function as editorial votes for a certain website or web page.

My company recently assisted the water filtration startup AquaOx (in which I am a partner) in recovering from a significant Google penalty.

Unfortunately, the firm was detected, and the site was moved all the way down to page 10 of the search engines.

The next step was to create high-quality connections to the site from other websites.

Although penalty recovery is not a quick procedure by any means, the satisfaction that comes from completing it is priceless.

Unfortunately, Google’s constant adjustments made the competition much more difficult to compete against.

In the same way that reading unnatural terms in a website’s content may be irritating for visitors, the same can be said for the search engines.

According to my experience and beliefs, high-quality content does not necessitate the inclusion of numerous keywords in order to rank better in Google.

Executives from successful public relations, media strategy, creative, and advertising firms are invited to join the Forbes Agency Council, which is an invitation-only club.

Structured Data Markup (SDM) that is spammy Despite the fact that schema markup (structured data markup) might increase your search engine content discovery and other aspects of your website, this method may result in you being penalized by Google.

The most effective method of avoiding structured data markup fines is to adhere to the guidelines established by Google.

Either of these options is preferable to getting into serious trouble.

Cloaking is the practice of showing one version of a website to search engine crawlers while showing a different version to the person who is visiting the site.

The search engine strongly opposes any sort of manipulation in order to raise the level of the game and maintain the legitimacy of websites that appear in the search result pages.

Being fined, on the other hand, is hardly the end of the world for website owners. There are a variety of options for getting your website back on track. As a professional SEO, my first piece of advice would be to seek for the most qualified candidates for the position.

SEO Google Penalties: How to protect your site?

Consider the following scenario: you get onto your Google Analytics dashboard one day and discover that your website traffic has reduced significantly. You will get the sensation that the ground has slid beneath your feet, don’t you think? Despite the fact that this is an uncommon occurrence, there are several websites that are experiencing this predicament. That it occurs to your website when you violate one or more of Google’s search engine quality standards should come as no surprise. I conducted extensive study and came up with the 15 tips and tactics listed below that can assist you in avoiding SEO Google Penalties.

1. Do Not Buy or Exchange Links:

There has been a significant surge in the number of persons attempting to sell you links from their established private blog networks or offering you the opportunity to trade your links from their networks. However, even if it appears to be fairly beneficial to you, the network is actually designed solely for the purpose of providing backlinks to persons who pay the network or building reciprocal connections in an unnatural manner. Google is well aware of the individuals who are actively engaging in these dishonest practices, and it takes action against them.

2. Avoid Keyword Stuffing:

There was a time when webmasters and SEO professionals used to include keywords with a high density and frequency in their webpages and blog posts; however, this is now considered unethical search engine optimization, and Google will penalize your site if you are found to be practicing keyword stuffing on your webpage or blog post.

3. Check Your Backlinks and Disavow Bad Backlinks:

It is highly recommended that you examine your backlinks on a regular basis. You may rest certain that Google will not penalize your website for any reason. It is possible to disavow any poor backlinks that Google may consider to be spam by monitoring your backlinks. There are various excellent tools available, such as Majestic SEO, Google Search Console, Ahrefs, and others, that may be used to obtain a full list of all the backlinks that Google has identified for your website. Additionally, you may utilize the Google Disavow tool to request that Google delete spammy links from its search engine database, if necessary.

4. Create Alerts of Your Google Analytics:

Create Google Analytics alerts, and you are giving Google Analytics permission to warn you by email whenever anything happens, such as a decrease or increase in web traffic, on your website. You will be able to take the required steps at the appropriate moment to protect your website from Google penalties as a result of this.

5. Creating Too Many Backlinks in a Very Short Time:

Every webmaster is aware that the greater the number of backlinks a website has, the higher its rating in the search engine results pages (SERPs). Webmasters may produce an excessive number of backlinks in a short period of time in order to get high ranks in a short period of time. No matter how many high-quality sites you pick to link to your website from, if Google detects an excessive number of backlinks in a short period of time, it may penalize your website.

As a result, prioritize quality above quantity. It is preferable to have ten backlinks from high-quality websites than hundreds of backlinks from spammy or low-quality websites.

6. Avoid Using Interstitial App Pages on Mobile Sites:

An app designed just for your business may make the lives of your present consumers and future website visitors more easier, which is quite beneficial. However, you must be prepared to lose rank if you are overly active in your promotion of your mobile application on your mobile-optimized website, which you should be prepared to do. People frequently use their smartphones to search for information on the internet. Suppose your site is ranked #1 in the search engine results page (SERP), visitors will click on your site and then persuade their friends to download and utilize your app.

As a result, refrain from attempting it.

7. Avoid Using Sneaky Mobile Redirects:

When it comes to mobile consumers, webmasters may choose to go on the dark side from time to time. This means that if someone visits your website using a mobile device, the visitor will be sent to another page that has material that is completely different from the content found on your actual website in this instance. For desktop users, however, who likewise click on the same link, this is not the case. Search engine optimization Google penalties are also applied to websites that make use of deceptive mobile redirection.

8. Avoid Using Content Spinning:

The majority of business owners are so busy that they do not have enough time to create new material for their websites or blogs. To save time, they just employ article spinning tools to create articles. However, this is a very horrible concept since, while spun material may be 100 percent original, the quality of the content is really low, and such stuff seems to be funny to human readers. Google, on the other hand, may readily discover this type of material and punish your website for failing to adhere to a very significant search engine quality guideline.

9. Avoid creating widgets with sites linking back you:

In the event that you have software development knowledge, you may be able to create a fantastic widget. Your high-tech innovation has undoubtedly earned you much praise. You must, however, be certain that your widget will not include a link back to your website in order to proceed. By doing so, you are giving Google the ability to punish your website on its own. So be mindful of what you’re doing at all times.

10. Never Copy Content from Other Sites and Paste on Yours:

With your software development knowledge, you might be able to come up with an amazing piece of hardware. Your high-tech breakthrough is unquestionably well-received. To make sure that your widget does not have a connection back to your website, you must verify this. This gives Google the ability to penalize your website without your knowledge. So be conscious of what you’re doing at any given time.

11. Be Sure That Your Website is Responsive:

You must ensure that your website is mobile-friendly, so that your visitors can access it effortlessly from any device they choose. If you do not have a responsive website, you will be limiting your audience’s access to your content because mobile users might anticipate to have certain difficulties while viewing your website.

Having a mobile-friendly website will allow you to gain a significant amount of traffic while also maintaining on an equal footing with your competition. As a result, the success of your sales and your ranking are entirely in your control.

12. Avoid Using Search Engine Directories Again and Again:

Online directories function similarly to a virtual phone book in that they allow individuals to discover websites based on the category they belong to. It is a fantastic notion, and it is also a straightforward method of obtaining some respectable backlinks to your website. Keep in mind, though, that some of those directories are being punished by Google as a result of their existence. As a result, you merely consult with a few colleagues and compile a list of specific directories to which you would want to submit your website.

13. Don’t Use Hidden Texts:

Are you a CSS (Cascading Style Sheets) expert? Do you know what you’re talking about? If this is the case, you may be familiar with the process of changing the color of text. By making the text the same color as the backdrop, you will be able to make the text disappear completely. You may believe that by tricking Google into believing that specific text would be available on your site, even though it will not be totally visible to human users, you will achieve your goal. It is important to understand, however, that Google will punish you if you continue to violate its standards.

14. Never Use Comment Spam:

If you have an excessive number of irrelevant comments and links in the comment part of your website, Google will consider your site to be spam. In contrast, Google has done an admirable job in that it has been able to identify and recognize the SEO methods used by black hat SEO practitioners.

15. Avoid Cloaking:

The term “cloaking” has a variety of meanings in the area of information technology, and there are many alternative definitions accessible. The word “cloaking” refers to a spam technique of search engine optimization in which your information is presented to search engines in one way but is presented in a completely other way to human readers. This is another another quick technique that might result in your website being punished by Google. We hope that these SEO Google penalty tactics will be of use to you.

A little bit more about protection from SEO Google penalties:

The majority of webmasters are now putting in long hours with the goal of establishing their brand. In addition, they seek to establish a positive online reputation and get high ranks in the Google search engine results pages (SERPs). That’s a fantastic aim to have. In reality, however, what people have done is violate the Search engine regulations of Google rather than following them. As a result, they have experienced a significant decrease in search engine traffic, as well as SEO Google penalties.

This list of 15 SEO tactics was created in an attempt to assist you in preventing your website from being penalized by Google for SEO.

If you found the information on this list useful, please spread the word to your friends and other webmasters by forwarding this article.

If you are aware of any additional SEO Google penalties-relieving techniques, please feel free to share them in the comments section below this article. If you want to learn more about optimization, continue reading.

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