How To Properly Write Instagram, Facebook, And Twitter Alt Text? (Solution)

7 Tips for Writing Instagram, Facebook, and Twitter Alt Text

  1. Describe the Image Clearly.
  2. Be Concise.
  3. Don’t Feel the Need to Describe Everything.
  4. Don’t Editorialize.
  5. Use Relevant Keywords.
  6. Avoid Phrases Like “Image of”
  7. Include Text That’s Part of the Image.

How do I add an alt text to my Instagram post?

  • To do it before you post your image on Instagram, follow these steps: 1. Start by uploading (or taking) a photo to Instagram 2. After you’ve chosen a filter and edited the image, click Next 3. Scroll down, and tap on “Advanced Settings” at the bottom of the screen 4. Click on “Write Alt Text” 5.

What should I write in alt text Instagram?

How to write good alt text on Instagram

  1. Briefly describe the most important aspect of the photo. Be specific.
  2. Don’t begin with a phrase like “Picture of…” or “Photo of…” Just describe the scene.
  3. Try to limit your description to fewer than 100 characters including spaces.

How do you do ALT text on social media?

While composing a tweet with an image on the app or desktop version, click Edit Photo to access the option to Write Alt Text or ALT. Twitter will ask you to describe the photo and this description will become the image’s alt text.

How do you do ALT text on twitter?

How to add alt text to images using Twitter on a mobile device

  1. Using the Twitter app on your iPhone or Android, create a Tweet in the usual way.
  2. In the lower right corner of the image, tap “+ALT.” This is the button that lets you add alt text to the tweet.

Does Facebook have alt text?

Facebook uses automatic alternative (alt) text to provide a visual description of any image posted. Hover over the photo and click Edit then go to Alternative Text. 3. The automatically generated text will be shown on the left side of your photo.

How do you alt text on Facebook?

How to Add Alt-Text in Facebook

  1. Click Photo/Video at the bottom of the Create Post screen.
  2. Select the photo you want to add.
  3. Click Edit Photo (paintbrush icon), then click Alt Text.
  4. The automatically generated text will be shown on the left side of your photo.
  5. Write your Alt-Text in the box.

How do I make my Instagram inclusive?

Below are a few examples of things you can do to make your Instagram profile more accessible.

  1. Add alternative text for images.
  2. Add image descriptions.
  3. Keep your posts succinct.
  4. Limit usage of emojis.
  5. Place hashtags in your comments.
  6. Provide subtitles for video content.
  7. Add video descriptions.
  8. Optimize color contrast.

Can you add alt text in Sprout Social?

For Facebook, Twitter and LinkedIn messages you can add descriptive (alt) text when publishing images so audiences with vision disabilities can access your content. Note: Sprout only supports descriptive text for single image posts on LinkedIn.

How do you make alt text?

How to add alt text to an object?

  1. Do one of the following: Right-click the object and select Edit Alt Text. Select the object. Select Format > Alt Text.
  2. In the Alt Text pane, type 1-2 sentences in the text box to describe the object and its context to someone who cannot see it.

How do I make my Facebook posts accessible?

5 Tips to create accessible Facebook posts

  1. Add captions or alt text to photos.
  2. Automatic video captions.
  3. 3. Facebook live streaming.
  4. Keep words simple and clear.
  5. Check colour contrast on images, animated GIFs and infographics.

How do I put pictures in my description on Instagram?

To add a longer image description to an existing post, click on the three vertical dots at the top of the post, click “edit”, and then edit the caption following the same guidelines from the section “Adding Image Descriptions to a New Post.” Make sure to click the check mark afterwards to save your work.

Writing alternative text for images in Twitter, Instagram, and Facebook posts

Interested in learning how to make your social media material more accessible to a wider audience? Unsure of why you should consider making your social media material accessible, or what it means to make information accessible, ask yourself these questions. Then continue reading because this lesson is for you! Last month, I volunteered to assist with communications for the first-ever WordCamp Nordic, which was hosted in Helsinki, Finland. The second person in charge of maintaining the Twitter profile demonstrated to me how to add alternate text to photographs in Twitter and stressed the importance of doing so.

The use of alternative text for all photos and images on a website will assist users with visual impairments in navigating the site and understanding all of its content.

That is why it is critical to include it in order to ensure that your material is as accessible as possible to people with a variety of impairments, or even simply sluggish internet connections.

When a photo or graphic is shown on a website or in an app, alternative text, often known as “alt text,” is a descriptive language about the image or graphic.

So, what is the best way to include alternate text in our social media posts?


If you want to use alternate text on Twitter, you must first make sure that it is enabled in your profile settings. How to do it using the Twitter app for Android is demonstrated here. If you want instructions on how to activate alternate text in the iOS app or in a browser on a PC, you may read a tutorial from Twitter by clicking here.

  1. Select ‘Settings and privacy’ from the drop-down menu under your profile symbol.
  1. Select ‘Accessibility’ from the General category drop-down menu.
  1. Select ‘Compose image captions’ from the Vision category by checking the box next to the option.

Once you have completed those simple steps, you will be able to add alternate text to any photographs that you upload to your Twitter account. This is the procedure for adding alternate text.

  1. Once you’ve added a picture to your tweet, click the black line at the bottom of the image that reads ‘Add description.’ to complete the process.
  1. Using this method, a new tab will appear in which you can provide some descriptive text about the photograph
  2. Remember to click ‘APPLY’ in the top right-hand corner to save your changes.
  1. Following that, you will be transported back to your tweet, where you may complete it before posting it.

Utilize a third-party application to plan your tweets in advance, like as Hootsuite, to save time and effort? It is also possible to add alternate text using Hootsuite; go here to see a guide from Hootsuite on how to do so.


Do you use a third-party platform, such as Hootsuite, to schedule your tweets ahead of time?

The Hootsuite platform also allows you to add alternate text. To learn more, visit the Hootsuite help center.

  1. Make a selection of your image, edit it, and apply whatever filters you like, and then on the final editing page, scroll all the way down and select ‘Advanced settings.’
  1. You may create your own alternative text by clicking on the ‘Write Alt Text’ button.
  1. To go back and submit your post, click on the arrow in the upper left-hand corner of the screen.

It is also possible to go into your photo and add alternative text afterwards if you neglect to do so before posting your shot.

  1. Select ‘Edit Alt Text’ from the drop-down menu on the bottom right-hand side of the image.
  1. As soon as you have finished writing your content, click on the blue checkmark in the top right-hand corner of your screen to return to your post and finish editing it


Because I do not use any of the Facebook mobile applications, I can only demonstrate how to add alternative text to a Facebook post using the Facebook website in a browser on a PC. Instructions on how to use the Facebook app for iOS to add alternative text may be found here, in a Facebook help guide.

  1. Create a new post with photographs in the usual manner
  2. Hover your mouse cursor over the image preview until the little paintbrush edit symbols and person tag symbols emerge. To access the editing menu, select one of the symbols from the drop-down menu.
  1. A new pop-up window will appear, offering you a variety of choices for editing the picture
  2. Select the tab for ‘Alt text’ to enter your own custom alternative text
  3. Then click OK.
  1. As soon as you’re finished, click on the ‘Save’ button in the bottom right-hand corner to return to your post and make any last edits before publishing it.

I hope you found this little instruction to be of assistance. Personally, I am guilty of overlooking alternative text when I am in a rush and should devote more effort to improving and expanding the content of my alternative text. It’s also important to teach myself on some things in order to make my written content more accessible, such as including hashtags at the end of posts and avoiding using emoticons, among other things. One of the most essential things to remember is to be open to new ideas and to recognize how critical it is that we all work together to make the web more accessible one step at a time.

To read the article, click here to read the post by HootSuite.

Instagram Alt Text: How to Use It Correctly (Complete Tutorial)

Instagram Alt Text is one of the most helpful, but also one of the most underappreciated, features on the platform. Although it was released in November 2018, it has not yet received the critical acclaim it deserves. Despite this, this feature is one of the most serious and powerful to be introduced in a long time! However, what exactly is Instagram alt text? What is the best way to compose alt text on Instagram? What’s more, why should you care? This comprehensive guide will provide answers to all of your queries (and more)!

What is Instagram Alt Text?

Let’s get to the heart of the matter with the first searing question: What exactly is the purpose of Instagram Alt Text? If you’re familiar with search engine optimization, you’ve almost certainly heard of the term “Alt text.” “Alt” is an abbreviation meaning “alternative” in Internet jargon. When an image is unable to be read, the term “Alt text” refers to (you got it!) “alternative text,” which is shown in its place when the picture cannot be read. There are a few of instances in which the alt text is displayed instead of an image, including:

  1. When the Internet is taking an excessive amount of time to load
  2. You can tell what is on the screen whether you use a browser designed for the visually impaired (for example, MozBraille) or a special screen reader that tells you exactly what is on the screen

Therefore, the alt text should be as descriptive as possible of what the image is about, to the greatest extent possible. So, even if the Internet is sluggish or the viewer just cannot see the image, no one will miss out on the information you’re distributing through social media. Alt text may be found almost everywhere on the Internet. It’s possible that you won’t see it, but it’s there. And now it’s available on Instagram as well! In reality, Instagram now employs object recognition technology to automatically construct a description of photographs for screen readers, so even if you don’t include Alt Text with your images, the site will automatically generate one for you as follows: When you utilize Feed, Explore, or Profile, we’re adding automated alternate text, which will allow you to hear descriptions of photographs through your screen reader.

Learn more.

— through Instagram, with permission To be in command, it’s imperative that you take use of Instagram’s Alt Text function as soon as it becomes available.

As a result of your expertise, you are the only one who understands the content of the photo, what is vital for others to know about it, and what you want your followers (and the algorithm!) to pay attention to.

What can Instagram Alt Text mean for growth?

In a nutshell, Instagram Alt Text may be thought of as an extension of Instagram Search Engine Optimization. Remember that Instagram already has its own search bar, which allows users to locate profiles, tags, and locations based on their search queries, or in other words, keywords. It works in the same way that a search engine does when you input a term into a browser and have search results returned to you. For the same reasons as content SEO, hashtag research techniques make use of long-tail, semantic keywords, which are essential for finding relevant hashtags for a certain topic.

  • And for you, as an Instagram user, this is the next step in becoming more sophisticated in your development methods and tactics.
  • When alt text is given, it functions as an useful relevancy indicator for the search engine or, in the case of Instagram, for the algorithm, which “understands” the target term behind the image more clearly as a result of the alt text.
  • Yes, Instagram will continue to be a mobile-only application, but you may access the platform online and even publish to Instagram from your computer if you so like.
  • Visual search is not something to be taken lightly: A large portion of search results are images, with many of them coming from social media platforms such as YouTube, Pinterest, and Twitter.
  • Here’s a brief activity to try: I just put “peru travel advice” into Google, and the first-page results show me stuff from YouTube and Pinterest, among other sources.
  • With Instagram’s desktop experience improving, it wouldn’t be surprising if in the future you were able to locate Instagram postings on Google (or other search browsers) as well as on other social media platforms.
  • People with visual impairments will find your information more accessible because of this. It provides signals to the Instagram algorithm, which it may use to determine your location. It increases the discoverability of your content even beyond Instagram

Having established why you should be utilizing alt text on Instagram, let’s move on to the specifics of how to include this language in your photos.

Later on, I’ll provide some helpful pointers on how to write effective alt text since, surprise, surprise, it shouldn’t be a straight-up copy-paste of your Instagram description. Please continue reading!

How to add Alt Text to your Instagram posts

The alt description on Instagram may be added either before or after you publish your post, depending on your preference. Follow these steps before you submit your photograph on Instagram to ensure that it is properly formatted: 1. Begin by uploading (or taking) a photo to Instagram and following the instructions. 2. After you’ve selected a filter and made any necessary edits to the image, click Next. 3. Scroll down to the bottom of the screen and choose “Advanced Settings” from the list. 4. Select “Write Alt Text” from the drop-down menu.

  1. 6.
  2. You’ll have enough time to finish your caption, tag accounts, and so on.
  3. And there you have it!
  4. Select the photo you wish to modify and click on the three dots in the upper right corner of the screen.
  5. Select Edit3.
  1. Fill up the blanks with your alternative wording
  2. And You may then hit “Done” (on iOS) or “Save” (on Android) when you’re finished. To complete the process, click “Done” or ” ” one more. That is all there is to it.
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Instagram Alt Text Tips: What to Write?

Now that you understand why and how to include alt text in your Instagram photos, the most pressing question is: what constitutes decent alt text in the first place? What should you include in your Alt Text and how can you ensure that it is beneficial to both users and the algorithm are important questions. Considering that Instagram Alt Text is restricted to only 100 characters, you’ll want to make it concise, to the point, and easy to remember. Perkins School for the Blind offers one of the greatest tips on how to write alt text, which is as follows: As you go through Instagram, imagine that someone sits next you and points at a photo and inquires as to its content.

  1. Make sure you don’t just copy and paste your title
  2. Instead, think about what you want people to remember about your photo. Concentrate on writing down only the most significant details
  3. Describe the vision as precisely as possible. If it’s a picture of a dog, remark there’s a puppy on the screen. If there is a picture of two individuals smiling, put “Two people smiling” next to the picture. If feasible, put a keyword in your description so that it does not have to be reinvented. If you’re managing a diamond jewelry account, make sure to add the phrase “diamond jewelry” whenever it is appropriate. Your chances of reaching your target audience on Instagram will increase as a result of this. It is crucial to include relevant language in your image (for example, a quote), thus include it in your alt text. If you think colors are significant, don’t be scared to share them! To describe your material as “water the color of turquoise” or “a black and white picture” is perfectly acceptable if it is what distinguishes your content from the rest.

Final words

You should avoid using a template for your caption; instead, think about what you want people to remember about your photograph. Concentrate on writing down only the most significant details; describe the vision as precisely as you possibly can If it’s a picture of a dog, say there’s a puppy on the screen instead. Write “Two people smiling” if there’s a picture of two individuals who are smiling at the camera. If feasible, add a keyword in your description so that it doesn’t have to be reinvented.

The likelihood of reaching your target audience on Instagram will increase as a result of this.

If colors are significant to you, don’t be scared to share them!

For example, if your material is truly unique, it’s perfectly OK to describe it as “turquoise water” or “a black and white picture.”

Are you already using Instagram Alt Text?

For persons who have visual impairments, the shortcode “Alt” stands for alternative text, and it is intended to offer a text-based description of pictures and graphics so that they do not lose out on any media information. Alternative text is essential for persons who rely on assistive technology, such as screen readers, to navigate the web. However, it can also be useful for individuals who have images turned off or for those who are experiencing connection troubles and are unable to load photos.

When to Use Alt Text

Any photographs that have a purpose other than adornment should have alternative text provided for them. If they are intended to impart significance to the viewer, they should be accompanied by alternate text. When a platform or website provides a place for alternative text, the best practice is to incorporate the image’s key message as the first sentence of the alternative text.

How to Write Alt Text

If you know what to add in your alternative text, it may be a quick and simple process. Here are a handful of pointers to keep in mind. Download our ebook on Section 508 and the Web Content Accessibility Guidelines (WCAG) here! Alternatively, you write detailed and succinct alternative text.

  • Rather of providing a lengthy analysis of every component of the photograph, alternative text is intended to convey the principal emphasis of the photograph. Make certain that your description is informative. Make sure there are no unnecessary terms in your list. For example, do not begin the text with “photo of.” or “picture of.” since assistive technology already identifies the element as an image or graphic
  • Instead, begin the text with “photo of.” or “picture of.” Line breaks should not be used in your alternative texts. It might make the screen reader announcements unpleasant and perplexing to listen to and understand at times. It is important to be as clear and easy to comprehend as possible while drafting alternative text
  • It’s important to be cautious when utilizing the same image numerous times in a single document or website since the replacement text is not always same. For example, your company logo may appear numerous times, but only once as an image and once as an image with a link to your website, depending on the situation. It is necessary that these alternative texts be distinct from the message that is an external link.
  • When only the image is used, the alternative text would appear like this: “Company’s name.” While the image and link would appear as follows: “Company’s name – home,” the text would read:

The ability to integrate alternate text with photographs is available in a number of different programs, including WordPress, Instagram, Facebook, and Adobe Acrobat.

In WordPress:

When you upload a picture, you will see an Alt Text box that looks like this: When you upload an image, you will see an Alt Text box that looks like this:

In Instagram:

Create alternative text for your posts by selectingNew PostAlternative SettingsWrite Alt TextDone from the New Post menu.

In Facebook:

1.File your photo or video on the internet. 2. Click on “Edit.” ChooseAlternative Textfrom the left-hand menu and then type in your own alt text. Then press the Save button.

In Adobe Acrobat:

Using the Set Alternative Text command, you may add alternative text to a figure as follows:

  1. The “Set Alternative Text” command may be used from the Accessibility tool window or through the Make Accessible wizard. Fill up the blanks with brief yet descriptive replacement text for each image.
  • Decorative pictures can be designated as such in this wizard, which will result in the image being classified as an artifact.

It is possible to mark ornamental pictures as such in this wizard, which will result in the image being converted into an artifact.

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How to write alt text on Instagram and why it’s important

You may have lately come across the term alt text, often known as alternate text, on Instagram. This increasingly popular topic is being accepted more and more by Instagram users, and it is a function that has been available for some time but has not yet received the attention it actually deserves.

If you want to attract a larger audience and enhance accessibility on your Instagram channel, using alt text might assist.

Why alt text on Instagram is important

While a photo takes a long time to load, when using a browser designed for the visually impaired, or when using a screen reader that tells you what is on an image, alt text may be displayed instead. Despite the fact that Instagram automatically creates alt text for your photos, it frequently fails to capture the complete context and description of a picture in a post as intended. You have the option to write your own alt text in order to better appropriately represent your photo on the internet.

It enables visually challenged people to hear descriptions of photos read aloud by screen readers, and it enables search tools and search engines to more quickly identify your material based on the description supplied.

It will assist you in reaching the widest potential audience on the social media platform Instagram.

How to add alt text to your next Instagram post

You can easily add your own alt text to an Instagram post by following these simple steps. 1. Create an Instagram post to get things started. After you’ve taken or selected your photo and completed all of your modifications, press the “Next” button. Select “Advanced Settings” from the drop-down menu. 2. At the bottom of the page, under accessibility, select “Write Alt Text.” 3. Fill up the blanks with your alt text and hit “Done.” Fill up the blanks with your alt text and press “Done.” 4. Post your photograph to Instagram as you normally would.

You may also make changes to the alt text of a post that you’ve previously shared by going to that post and pressing the three dots in the upper right corner, followed by the word “Edit.” When you select edit, a “AA Edit Alt Text” option will show on the right-hand side of your image.

How to write effective alt text for Instagram

It is the purpose of alt text on Instagram that it appropriately describes the image that is being uploaded. The most successful alt text catches both the context of the image as well as the description of the image in question. Here’s an example of alt text that describes the image that was used in the previous paragraph: Describe your image as accurately as possible You can choose to include a photo description in the caption of your Instagram post if you want to go above and beyond the standard alt text.

Social Media Alt Text Tags

When it comes to Search Engine Optimization, image optimization is definitely the most underappreciated factor. If it is not disregarded, it is frequently implemented in an insufficient manner. This is especially true for photographs that you post on social media. This is exacerbated by the fact that certain platforms have settings that are difficult to browse in order to execute these description tags. If you are unfamiliar with the significance of alt tags for SEO and how they are generally consumed, an alt attribute or alt tag text is first and foremost for online accessibility, followed by a description of the image.

A correctly performed alt tag will also have a significant impact on your search engine results. Alternate text is used by search engines to determine the ranks of photographs on their search portals, and this is a criterion used by Google and Yahoo.

Alt Tags On Your Social Media Images Matters Too

In light of the fast growth in popularity of social media and the steadily rising number of its users over time, using tags on photographs as part of your digital marketing plan may offer additional value to your campaign while also enhancing your brand exposure and accessibility on social media. The following are thorough instructions on how to include appropriate alternative text properties in the photographs that you post on major social media sites such as Facebook, Twitter, and Instagram.


Installing Alt Text Tags on Instagram is as simple as uploading a photo.

  • The photo you wish to publish should be taken or uploaded. Click on Next after selecting your favourite filter or editing the image

Alternative Text Tags on Instagram: Advanced Configuration Instructions

  • Create your own caption for the photograph that will be published
  • Also available are the options of including a location and tagging another Instagram user in the snap. Find and choose Advanced Settings from the drop-down menu.

How to Add Alt Text Tags to Your Instagram Photos: Create an alternative text.

  • Make use of the Write Alt Text button to create alternate text tags that best represent your image
  • Click Save.


How to Add Alt Text Tags to a Photo on Facebook: Upload a Photo

  • Tap Write a post
  • Then select the photo you wish to use
  • And publish it.

How to Add Alt Text Tags to Photos on Facebook: Edit the Photo Alt Text Tags on Facebook may be added by clicking the Alt Text Tags button. How to Add Alt Text Tags to Your Facebook Posts: Override the alternative text How to Add Alt Text Tags to Your Facebook Posts: Select Your Alternate Text

  • Fill in the blanks with your selected alt text tags and click the Save button.

The following are the steps to follow in order to edit the alt text of a photo that has already been uploaded: How to Add Alt Text Tags to Your Facebook Posts: Select Options from the drop-down menu.

  • To edit a photo, select it and click on it. Select Options from the drop-down menu at the bottom of the image.

Install Alt Text Tags on Facebook: How to Change Alt Text Tags on Facebook The following are the steps to install Alt Text Tags on Facebook: Override Already Uploaded Alt Text Creating Alt Text Tags for Facebook: Write Your Alt Text Tags.

  • Alt Text Tags on Facebook: How to Override Previously Uploaded Alt Text Tags on Facebook Fill in the blanks with your alt text for Facebook’s alt tags.


Only when you are connected into your LinkedIn account using a desktop computer can you add alt text to your LinkedIn image(s). When using a mobile device, this function is not available. How to Add Alt Text Tags to Your LinkedIn Profile: Click Add a description to the image

  • You may upload a picture by clicking on the image icon and selecting it
  • As soon as the image has fully loaded, click the Add Alt Text button located on the lower left side of the image.

How to Add Alt Text Tags to Your LinkedIn Profile: Add an Alternative Text Field

  • Fill in the blanks with alternate wording that describes your image on the box.

How to Add Alt Text Tags to Your LinkedIn Profile: Continue Editing Your Post

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It is necessary to specify the following settings on Twitter before you may use alt text tags: How to Set Up Alt Text Tags on Twitter: Configuration of the Settings Page

  • Go to your Settings and Privacy page and select Accessibility from the General drop-down menu.

Accessibility on Twitter: How to Add Alt Text Tags to Your Tweets

  • Compose Image Descriptions should be enabled in the Vision section.

To begin adding alternative text tags, type the following into your browser: Installing Alt Text Tags on Twitter is as simple as following these steps: Description should be included.

  • To include a picture in your tweet, drag it into the text box and click Add Description.

Instructions on how to add Alt Text Tags to your Twitter profile: describing a picture for the visually impaired

  • Once you’ve done that, start inputting the alt tags you wish to add with your photo. To save the changes, click the Apply button.

Please keep in mind that you may only add alternative text tags while you are using a mobile device to visit Twitter. Alt tags are unique in that they have their own methods of unleashing great traffic potential. If you integrate it effortlessly and efficiently into your social media strategy, it may assist to increase online exposure for your business.

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Create accessible social media content

On this page you will find:

  • Overview
  • Quick recommendations for making social media material more accessible


Social media is a big component of our society and a frequent means of communication for people everywhere. Despite this, a large portion of social media is not available to all users. There are a variety of approaches that content providers may use to make their social media material more easily accessible. The following are some recommended practices for creating social media material that is accessible.

Quick tips for accessible social media content

  • Add alternative (alt) text to pictures: You should include alternative (alt) text in all of your photos, gifs, memes, and screen captures, among other things. Alt text may be added to photographs on social media platforms such as Instagram, Twitter, and Facebook. The alt text for an image should be as brief as feasible in order to explain the picture. It is advised that you use fewer than 125 characters for the optimal experience. Rather of including the description in the post itself, it is preferable to provide it in a caption. Learn how to write effective alt text. Describe the following gifs, memes, screen captures, and other visual content: Screen readers are unable to understand animated gifs, memes, and pictures that include text on them. Explain the image’s relevance in relation to the rest of the text in order to make it more accessible. A.gifis an image format that can include both static and animated images in the same file. It is possible that the social networking platform you are using does not allow you to add alt text to gifs. Describe the gif in detail in your caption in this scenario. As an illustration, consider the following gif description: Memes can be described in the following way: The following is the description of the meme: Utilize these guidelines to produce informative gif descriptions
  • Include captions for video material, whether open or closed captions: If you are submitting video content, be sure to include captions. Add narration to a movie that is primarily composed of text visuals. Captions provide assistance to those who are deaf or who are watching without hearing. As much as possible, utilize closed captions when watching television because open captions are not accessible to assistive technology. While captions do not make video material totally accessible, they do represent a significant step forward. Text descriptions of audiovisual content should be included: Consider video descriptions to be similar to the alt text for video content. Text descriptions assist those who are unable to view your video in the same way that subtitles assist people who are unable to hear. Using these ideas for creating video descriptions for animal films, as well as the accompanying examples, you may create more relevant video descriptions. Describe the following connection destinations: The majority of the time, the URL of a link does not indicate where readers will be taken when they click on it. To assist your readers, include a brief description of the link’s destination, such as the title of the article, before the link itself to aid them in their search. If the link is to a video, provide a note in the description to indicate this. Make sure to capitalize your hashtags: It is vital to capitalize the initial letter of each word in hashtags since it makes them simpler to read for everyone, but it is especially important for screen readers. For example, TheBestHashtag is capitalized to assist the screen reader in accurately identifying the different words contained within the hashtag. Emojis should be used sparingly: When used excessively, emojis can distracting and irritating to persons who use screen readers. Every time you make use of one, the screen reader provides a brief summary of what you’re doing. When your material is interrupted by emoji explanations, the significance of your content might easily be lost. Use standard typefaces instead of fancy ones: Special typefaces, such as script or inverted characters, cause the screen reader to not read the word as a complete when you use them. It announces the name of the typeface first, followed by the name of the character for each character. For folks who use screen readers, this may be extremely annoying and perplexing. Special typefaces might also make it more difficult for everyone to read what is written in them. If you want to create pictures, avoid using special characters: Please refrain from utilizing ASCII artortext emoticons. For the user, this might be perplexing because the screen reader announces each character individually. If you plan to distribute them, follow these guidelines to make your ASCII and emoji memes more accessible. Make use of terminology that is inclusive: Aim to avoid using language that is alienating or that supports stereotypes about gender and sexual orientation as well as race and class, ability or handicap, age, and other identities. In the 18F Content Guide, you can learn more about inclusive language
  • You may also include disability representation: It is important to be represented. Make careful to include positive images of persons with disabilities in your social media posts, especially if they are for promotional purposes. Content warnings should be added: If you are addressing sensitive themes, you should include a content warning label at the bottom of your blog article. Including a content warningorCW at the beginning of your article might be beneficial to people who desire to avoid particular topics

This is documentawqmin the Knowledge Base, which you may find here. The document was last updated on November 18, 2021, at 14:57:26.

Social Media Accessibility: A Guide to Alt Text on Social Media

Content that is high in quality should be accessible and enjoyable even for people who have restricted eyesight. What if I told you that social media material is not yet available to everyone? But you have the power to make it so. Moreover, it is critical that you do so. Everyone who uses the internet should be able to access high-quality material. Social media is a significant component of today’s auto-generated media landscape. Social media is where we get the majority of our information, and occasionally incorrect information.

The use of alternative text can help with this.

What is alt text?

Alt text is an abbreviation for “alternative text,” and it is a type of text that is used to explain pictures on websites that are included in HTML code. Social media is becoming more accessible because to alt-text, which describes photos in such a way that those who are visually impaired may understand and enjoy them just like everyone else. Learn how to utilize alt-text to make your social media postings more accessible by watching this video. When it comes to utilizing alt text for accessibility on social media, there are several best practices to follow.

  • It is just necessary to explain the image in the description box of alt text on any channel at first
  • If further information is desired, it may be provided afterwards. People who are visually impaired may already access post content using their screen reader
  • Alt text, on the other hand, is all about images. As an illustration, consider the following: The following explanation should be included with any images of a tiger and its cub that are shared on Global Tiger Day: ‘Here’s a photograph of a Bengal Tiger licking its cub beneath the shade of a tree in the jungle’. You are not required to include information about Tiger Day or anything else
  • Nevertheless, it is recommended that the descriptions always begin with’This image/picture demonstrates. ‘,’This photo describes. ‘, or’This photo contains. ‘. Keep in mind that the screen reader will read out precisely what you have written
  • Thus, avoid using emojis. A screen reader will read out an emoji exactly as it appears on the screen – for example, a’sparkle’ emoji will be read out as’sparkle’. The alt text will be read aloud as’sparkle, sparkle, sparkle, sparkle, sparkle’ if there are no hyphens in the image
  • If there is text that overlaps the image, it is critical to include it in the alt text. In the case of the Dalai Lama’s photograph with the slogan ‘Sleep is the best meditation,’ the alt text would read as follows: “This is a photo of Dalai Lama, with the saying ‘Sleep is the best meditation.'”
  • Or

Listed below is a visual tutorial on how to make your material entirely accessible to everybody who uses it.

How to use Alt Text on Instagram

Instagram’s stories have a feature that allows you to use creative alt text. Once you have uploaded a video to your stories, you may access a sticker called ‘captions,’ and the captions that are created automatically are accessible on the Instagram platform. An easier method of adding captions on Instagram is to just choose the text sticker and manually enter the captions in the appropriate fields. This will be more accurate than the ones that are created automatically. Furthermore, if you are speaking in a language other than English, this function will be even more useful.

For images

Adding photographs to Instagram is a simple procedure that takes only a few minutes. Select ‘Write alt text’ from the Accessibility drop-down menu in the Advanced options.

How to use Alt Text on LinkedIn

When you submit a picture to LinkedIn, the option to provide alt text is instantly displayed once the image has been uploaded. The character limit for alternative text is 300 characters. When creating your description, keep in mind to adhere to the fundamental rules of writing. Image 1: As soon as you submit the image, look for the option to provide alt text. Image 2: Fill up the alt text, keeping it to a maximum of 300 characters.

In the case of videos Videos can also be made available for viewing! Addition of a subtitles file (.SRT) can help to make the video more accessible to a wider audience. You will notice the option to add subtitles just below the option to modify the thumbnail when you submit a video to the site.

How to use Alt Text on Twitter

With the addition of the alt text function for photographs, Twitter has made its channel more accessible. They also offer a larger character limit than LinkedIn, allowing users to be as detailed as they like! Right underneath the image, select ‘add description’ from the drop-down menu. There will be a box labeled ‘description’ where you can type in a description for your photograph to be shown.

For videos

You may also add subtitle files to your videos on Twitter, just like you can on LinkedIn. Here’s an illustration of what I mean:

How to use Alt Text on Facebook

Where to look for it: ‘Alternative text’ may be found under the edit picture section; click on it and then on custom alt text to fill in the information. Facebook features an alt text option that will automatically produce a description for you if you upload a photo. This characteristic is typically not as detailed or as accurate as other features. Even after a photo has been shared, the alt text may always be modified to suit the situation. To make all of their material accessible, a business may go to their older photos and pick the option “update alt text” from the drop-down menu.

As a result, it is always advisable to use unique alt text when posting on Facebook.

For videos

Subtitles for videos on Facebook are similarly generated automatically, although there is an option to alter the captions frame by frame if you choose. This is a fantastic option for folks who do not have subtitle files prepared in advance; they may submit native movies and customize the captions directly on Facebook. Alternatively, the channel has provided the possibility of uploading subtitles files as well as video files!

How to use Alt Text on YouTube

Subtitles may be added to video components on YouTube using the Subtitles option. Despite the fact that this feature will not function unless you have picked the language in which the video you are submitting will be shown. Languages to be used are as follows: Subtitles should be included: Sources:

The Complete Guide to Adding Alt Text for Social Media Images

The World Wide Web has evolved into a veritable information soup pot. As a result, it is critical that consumers are able to discover what they are looking for quickly. However, not every user processes information in the same way. Those who are visually challenged can listen to the text on the website through the use of voice readers. This is one of the reasons why choices such as alt text are so vital, among other things. But, what exactly is alt text, and how does it differ from regular text?

What is alt text?

A description of an image is created using alt text (alternative text), which is included in the HTML code.

Its primary function on social media is to increase the accessibility of your photographs. There are two primary methods in which this occurs:

Accessible for the Low-Vision Community

Due to the fact that they are usually surfing with the assistance of audio, alt text plays an important part in making social media a welcoming place for the blind and low-vision users, as the alt-text helps to narrate the visual experience of social media. If these two elements of accessibility are crucial to your business, I would strongly advise you to write your own alt text, which is a typical practice in the industry.

See also:  These Pinterest Image Sizes Get Businesses 80% More Traffic? (Suits you)

Accessible for Search Engines

Because Google’s crawlers are unable to perceive images in the same way that humans do, alt text is used to assist Google in understanding the picture. In addition to enhancing the visual appeal of a picture, alt text helps Google index and rank it more correctly in its Google Images search results. Including keyword-optimized alt text in your website’s HTML code can assist to enhance your rankings and drive more visitors to your site.

What to type in Alt Text

Writing alternative text for images on social media is much easier than you would believe. Consider the scenario in which you’re describing the image to someone who isn’t able to see it in more than one or two phrases. Keep keywords in mind, but avoid stuffing your document with them. Remember that your alt text should seem like a description, so refrain from using terms like “picture of” or “graphic of” in your alt text. What does that look like in real life, exactly? Here are a few illustrations: Okay: Bird Better: Little owl on branchBest: Little owl perched on a branch.

Nurse putting on mask is preferable.

If you’re scheduling your social media posts with a third-party scheduler, it’s normal practice for them to allow you to alter the alt-text while you’re sending the images to social media.

How to Add Alt Text: Facebook

When you upload photographs to Facebook, you may utilize an automated alt-text tool that employs technology to assist select the proper alt-text for each image. However, it is not without flaws. On Facebook, there are two options for editing alt-text. 1. Edit the photo before you upload it by clickingEdit Photoand selecting theAlt Textoption to update the alt text. It will display the automatically created text and provide you with the option to enter your own. This capability appears to be available exclusively through the desktop version of the application.

The desktop versions of the software are also the only ones that include this capability.

How to Add Alt Text: Twitter

Automated alt-text is a tool on Facebook that utilizes technology to assist identify the proper alt-text for your photographs. There are a few flaws in it, though. Adding or changing alt-text on Facebook may be done in a few of ways. If you want to edit the alt text of the photo before you upload it, go to Edit Photo and selectAlt Text. 2. It will display the auto-generated content and provide you with the option to enter your own text as well. Currently, it appears that this capability is only available on a desktop computer.

When you want to make changes to an existing photo, click on the settings button to bring up a menu that includes the ability to change the alt text. The desktop versions of the application are also the only ones that support this capability.

How to Add Alt Text: Instagram

To make changes to the alt text before sharing the photo, go to the final edit page and clickAdvanced Settings before clickingShare. This will give you access to the ability to Write Alt Text. Enter your new alt-text and then clickDonat the top right of the screen after you’re finished to save your changes. If you choose not to update this alt-text, Instagram will employ technology to construct one for you; however, the accuracy of this technology can be unpredictable. If you forget to take a photo or need to alter an existing photo while using the Instagram app, just open the image you need to edit and click the three dots () in the upper right corner of the photo.

Enter your new alt-text and then clickDonat the top right of the screen after you’re finished to save your changes.

How to Add Alt Text: LinkedIn

Add alt text to your photographs on Linkedin is a breeze thanks to the platform’s intuitive interface. However, it appears that you may only alter the alt text on their desktop version at the moment, which is unfortunate. To make changes to the alt text before posting a photo, first choose the photo you wish to share. AnAdd Alt Textbutton will show above your image once it has been uploaded. When you’re finished, click Save to save your alt-text. To make changes to an existing photo on LinkedIn, first click on the three dots () that appear above the LinkedIn update that you want to change, then click Edit Update.

When you’re finished, click Save to save your modified alt-text.

How To: Write Good Alt Text

The term ‘alt text’ is an abbreviation of the phrase ‘alternative text.’ In the event that a picture cannot be displayed for whatever reason, it is a brief textual explanation of the image that serves to explain what the image is about. The accessibility of your website, as well as its search engine optimization, are both dependent on well-written alt text (SEO). Accessibility

  • The term ‘alternative text’ is an abbreviation of the phrase ‘alternative textual material.’ In the event that a picture cannot be displayed for whatever reason, it is a brief textual explanation of the image that serves to explain what is happening in the image. It is critical to the accessibility and search engine optimization of your website that the alt text is written well (SEO). Accessibility

SEO Because excellent alt text offers semantic meaning to, as well as a description of, an image, search engines use it to produce search results when you search for anything. Another way of looking at it is that strong alt text provides search engines with more – and better – information with which to rank your website, resulting in your website being ranked higher. The more deliberately and usefully you describe all of your material to people, the simpler it will be for search engine robots to grasp your content as well as your content.

Did you know …

Picture alt text is not only controlled by your website; you may also control image alt text on other websites. The alt text for photographs that you publish to Twitter may be customized as well. Although the alternative language is not visible on the tweet itself, those who use assistive technology such as screen readers or braille displays will be able to read the written explanation.

It’s a fantastic accessibility feature that doesn’t appear to be used very often in the industry at large. (You can determine whether or not a picture on Twitter contains alt text by looking at the code.)

Tips for writing ‘good’ alt text

One of the most straightforward methods to make your website more accessible is to include descriptive alt text for photos. However, it is not always a simple skill to perfect — and if done incorrectly, it may be detrimental to accessibility. In many cases, having no alt text is preferable to having lousy (i.e. obnoxious or nonsensical) alt text. Here are some pointers to ensure that you get it right: 1. Be detailed and concise in your communication. Describe the substance of the photograph without introducing any editorial commentary.

  • One of the better tips I’ve heard is to think about how you’d communicate the image to someone over the phone in a few words.
  • Please keep in mind that screen readers may cut-off alt text after around 125 characters, so please keep your alt text to a minimum.
  • Never begin with the words “Image of.” or “Picture of.” The presence of alt text will be immediately apparent to both humans and machines when browsing a page that has it.
  • arrrrgh!
  • 3.
  • If you can intelligently combine a top keyword or two into your description of an image, that’s fantastic.
  • However, this should only be done in an honest and limited manner.

useless) alt text, you may be penalized for keyword stuffing.

As a result, your major attention must be on describing any photos that require alt text in a particular and short manner.

In the case of images with text that is part of the image, be careful to provide a transcription of the text in your description.


If the alt text simply repeats what is already on the page, it isn’t necessary.

Alternatively, if an event’s ‘picture’ is a heavily-designed title treatment and you’re already on the event page, there’s no need to provide the title of your show in the alt text field.

In this case, it’s already included in the page headline.

Do not use alt text in photographs that are considered “decorative.” ‘ Examples of illustrative visuals are photographs of your venue or press stills from a performance.

Items like as page dividers and brand logos fall under the category of ‘decorative’ pictures.

They have no contextual importance or meaning, and as a result, if provided with alt text, they will not assist visitors in better understanding the website.

A brown bear – often known as a grizzly bear – is gazing magnificently into the middle distance when we zoom in on his face.

Or, perhaps, she has discovered a potential threat to her life?

Keep the alt text brief.

Carnivores include bears (brown bears, grizzly bears), mammals (mammals), and carnivores (bears, grizzly bears).

This is not beneficial, and Google will not appreciate it.

This is OK, however you might include a more detailed description of the image.

(I’m not sure what kind of bear this is, to be completely honest) Bad:Sign This is quite useless — what what does the term “sign” mean?

What about sign language?

It would be preferable if the alt text was not included.


Not bad, but there is room for improvement.

The image is well described, including language from the sign but without going into unnecessary, unneeded information.

A bad example is a house plant on a window sill.

What exactly is the problem here? It’s detailed, straightforward, and concise. It’s just repeating the caption — there’s no need for it! Good: No alt text is an appropriate alt text for this image since it has a description that adequately explains it.

Interested in further improving the accessibility and inclusivity of your website? You may like our popular article,How To: Write Great Web Copy. We also have a handy collection of freeAccess Resources

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What is alt text on Instagram? How to add the image-description element and make your photos accessible

  • When you upload a picture to Instagram, the alt text is a description that describes the content of the image and helps screen readers to describe your photographs to blind or visually impaired people. When visually challenged individuals view your posts, Instagram employs object recognition technology to automatically describe them to them. The alt text of Instagram photographs may also be manually added, allowing blind or visually impaired people to receive more accurate information from their screen reader. When posting a post on Instagram, click on the “Advanced Settings” link after selecting a filter. This will allow you to add alt text to your photographs. Visit Business Insider’s Tech Reference library to read more stories related to technology.

Through the usage of the alt text function, the social picture network Instagram has grown more accessible to blind and visually impaired users in recent years. A short written description of a photograph that is read aloud by a screen reading application is known as alt text. When you publish photographs on Instagram, you should include alt text since it is critical for those who are visually impaired to be able to see them in the best light possible. Instagram uses object recognition technology to automatically produce alt text for your Instagram posts, which you can view here.

Automatic alt text, on the other hand, is extremely wrong.

When you manually write your own alt text when you submit a photo to Instagram, your post will be understood and appreciated by the widest potential audience, ensuring that your message is heard and appreciated.

Check out the products mentioned in this article:

Recall that your alt text is explaining your photo to someone who may not be able to see the photo or who may have problems seeing the photo’s features because of their disability. Here are some considerations to bear in mind:

  • Describe in a few words the most essential feature of the photograph. Make a precise statement
  • Don’t start with a sentence like “Picture of.” or “Photo of.” or something like. Simply describe the situation
  • Avoid using more than 100 characters, including spaces, in your description of the product.

How to add alt text when you create an Instagram post

To begin, open the Instagram app on your phone and begin creating a post in the normal manner. 2.After you’ve selected a photo and applied a filter, press the “Next” button. When you get to the page where you add the caption, tag individuals, and add a location, scroll down to the bottom and touch “Advanced 4. Settings,” which is just below the option to link to other social networking sites. Alternate text can be found in the Advanced Settings section. Dave Johnson of Business Insider has contributed to this article.

Dave Johnson of Business Insider has contributed to this article.

6.Finish the process of uploading your photo in the regular manner.

How to add alt text to an existing Instagram post

You may go back and edit old postings to provide alternative wording. 1.Open the Instagram app on your phone and select a post from the platform. 2.Click on the three-dot menu that appears next to your photo. 3.From the drop-down menu, select “Edit.” To access the drop-down menu for your post, choose it from the three-dot menu. Dave Johnson of Business Insider has contributed to this article. 4.If the hashtag menu is obscuring the photo, try tapping on a different portion of the caption to make it disappear completely.

You should be able to modify your alt text in the lower right corner of an existing Instagram post if you have the ability to do so.

Dave Johnson of Business Insider has contributed to this article. 6.Compose a brief description of the photograph. 7.Select “Done” and then press “Done” a second time to save your message.

Related coverage fromTech Reference:

Dave Johnson is a musician and songwriter from the United Kingdom. Writer on a freelance basis A technology journalist, Dave Johnson covers consumer technology and how the industry is changing the futuristic realm of science fiction into a reality that is more like ours today. Dave grew up in New Jersey before joining the Air Force, where he worked as a satellite operator, space operations instructor, and space launch planning specialist. After that, he worked for Microsoft for eight years as a content lead on the Windows team.

Besides being the author of more than a dozen books, Dave also contributes to a variety of websites and magazines such as CNET, Forbes, PC World, How To Geek, and the Insider magazine.

earns a commission.

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