How To Obtain Your First Customer Without Paying For Ads? (Best solution)

How do you find customers for Your Startup?

  • Scour your network for all people who could provide relevant feedback. Scour your colleague’s networks too. Then talk to them about your offering. Gather all the feedback together like a product manager. And keep in the back of your mind, that each one could become a customer.

How do I get clients without paying ads?

Here’s a list of my top 20 tactics you can use to attract customers without ads:

  1. Develop Signature Content.
  2. Start a Blog.
  3. Use Calls to Action.
  4. Make a Great Offer.
  5. Offer a Free Trial or Consultation.
  6. Create a Branded YouTube Channel.
  7. Create a Facebook Group for Customers.
  8. Host a Free Webinar or Workshop.

How can I reach people without ads?

8 Ways To Increase Your Facebook Reach Without Spending Money

  1. Create Awesome Content.
  2. Embed Your Posts.
  3. Encourage Likes & Shares.
  4. Ask Your Fans To Receive Notifications.
  5. Give Reasons To Comment.
  6. Mix Up Your Content.
  7. Become a Content Curator.
  8. Create Fan Page Relationships.

How do I get my first advertising client?

How to Find Your First Client: A Guide

  1. Educate yourself. The first key in getting clients is to know your market.
  2. Get an online presence.
  3. Leverage social media.
  4. Network.
  5. Use inbound marketing.
  6. Pet personal.
  7. Demonstrate value.
  8. Be consultative in your approach.

How do I get customers to pay?

How to Get High-Paying Clients? Table of Contents:

  1. Know Your Strengths.
  2. Get Clear on Your Ideal Client.
  3. Create a Portfolio Website.
  4. Let Them Find You.
  5. Be Active in Your Community.
  6. Demonstrate Social Proof.
  7. Sell Value Not Price.
  8. Create a Strong Support System.

How do you get 1k followers on Facebook?

How to get your first 1,000 fans on Facebook

  1. Step one: Fill out your page completely.
  2. Step two: Invite your friends to the page.
  3. Step three: Share a link to your profile via other networks and via email.
  4. Step four: Add Facebook buttons to your website.
  5. Step five: Spend a little on Facebook advertising.

How do I get free traffic on Facebook?

Ultimate Guide to Getting (FREE) Traffic From Facebook – Step by

  1. Add Links to Your Site.
  2. Give Your Audience What They Want.
  3. Get Expert Tips on Optimizing Page Performance.
  4. Find High Performing Content with Buzzsumo.
  5. Create a Facebook Popup.
  6. Use Interactive Content.
  7. Use Live Video.
  8. Add a CTA to Your Facebook Posts.

Is Digital Marketing a good career?

Digital Marketing is best suited to people with a mix of creative and analytical skills. It’s useful to be good with numbers – digital marketing includes a lot of data analysis, so being comfortable with statistics will serve you well.

How can I advertise without spending money?

No Advertising Money? Here Are 10 Helpful Solutions

  1. Offer Social Media Promotions.
  2. Register Your Business with Online Accounts.
  3. Send Out Press Releases.
  4. Create a Referral Program.
  5. Follow-up with Old clients.
  6. Attend Free Events and Conferences.
  7. Provide a Free Incentive to Turn People into Leads.
  8. Work on a Blog.

How do I get my first 100 SaaS customer?

Keeping the same context in mind, let’s look at some ways through which you can generate leads and acquire the first 100 customers for your SaaS business.

  1. #1 Start with your network.
  2. #2 Establish your social media presence.
  3. #3 Gather Customer Data.
  4. #4 Use Affiliate Marketing.
  5. #5 Leverage your outreach efforts.

How can I get 500 customers?

13 Tricks for Landing Your First Thousand Customers

  1. Set up a waiting list.
  2. Use your personal network.
  3. Target online publications.
  4. Get bloggers on your side.
  5. Build suspense.
  6. Work with early adopters.
  7. Create high-quality content.
  8. Offer a free product option.

How to Get Your First 50 Customers (Without Paid Advertising)

Nothing can compare to the rush of excitement that comes with receiving your first customer. And, in your eagerness to sell, you may believe that purchasing advertisements is the most effective strategy to generate your initial sales. While it is true that this is the shortest route, there are instances when taking the long way is preferable. When you debut a new product, you are still experimenting with the market, and the signal you are looking for is real sales volume. I propose engaging in discussions with your prospects as a more time-consuming but more insightful method of acquiring your first clients.

Which method you use will be determined by how much existing access you already have to your market, as well as your perceived reputation as a trustworthy individual.

How to Sell Through Conversations

If you don’t already have a following, you’ll have to rely on family, friends, coworkers, and social media contacts, as well as anybody they may suggest to you. Get on the phone with them and find out what they require (in regard to the problem your solution solves), what their problems are, and so on and so forth. Eventually, transition to asking questions (not making comments) about how you may be of assistance to them. Finally, inquire as to whether or not your offering is something they would be interested in.

  1. Then inquire as to whether or not they wish to purchase it.
  2. Congratulations, you’ve just landed your first paying customer!
  3. Assure them that you are not forcing them into making a purchase, but that you would appreciate it if they could take the time to comprehend and provide feedback on your offer.
  4. Get an unequivocal yes or no.

How to Sell through Email

The alternatives become more numerous if you already have an audience, such as an email list with at least 2,000 subscribers or a group of interested followers on a social networking site. You can still have face-to-face sales discussions with customers. Alternatively, if you want something more scalable, you may “converse” via email or a series of blog entries. Email that is not active PSIf you’re in semi-regular touch with your potential consumers, a relatively simple technique can be to just include a P.S.

  • Inquire with me about how I may assist you with this.” This is an excellent conversation starter.
  • Alternatively, you may provide them with further information by email before making your offer.
  • Listed below are the elements that should be included in this email or blog sequence: 1) Make a public presentation of your pilot concept.
  • In your presentation, explain how the product came to be, what specific challenges and wants you discovered during your study, and why you are uniquely qualified to assist them in resolving those difficulties.
  • Talk about your product as a solution modality rather than as a standalone product.
  • What would you consider to be the most significant feature for me to add in such a package?
  • 3) Make a public announcement about your product.
  • Following that, give consumers a sense of how the product is going to operate, what outcomes it will provide, and an estimate of how much it is going to cost in general.
  • Make a formal announcement that your product is now available for purchase.
  • In addition, if you decide to close the cart after your first 50 consumers in order to gather feedback and iterate, be sure to give your audience plenty of notice.

Finding your initial clients becomes too difficult, this indicates that your message and market fit aren’t completely aligned with one other. And if all else fails, you can take what you’ve learned from the first 50 sales to make the next 100, then 1,000 sales.

6 steps I followed to get hundreds of new clients — without spending a dime on advertising or marketing

  • Jen Glantz is an entrepreneur and the creator of the companyBridesmaid for Hire, and she works as a professional bridesmaid in the weddings of complete strangers
  • She is also a skilled photographer. In 2014, when Glantz started her company, she didn’t have the funds to spend on marketing and advertising. Instead, she devoted her time mastering strategy and social media in order to become her own public relations professional. To attract potential paying clients, she believes it was critical for her to create her own brand and distribute some content for free, such as blog entries and social network updates. Now, Glantz has built a following of’superfan customers,’ who are enthusiastic about recommending her to their friends and family. She has also formed ties with other professionals in the wedding business, who refer her to their own clients. More articles may be found on the Business Insider homepage.

Something is in the process of loading. When I first established Bridesmaid for Hire in 2014, I didn’t have a lot of money to devote into the process of founding and developing a company. But I did have some spare time. I’d recently been laid off from my full-time job as a copywriter, and I knew I needed to make my new business successful despite the fact that I didn’t have much of a budget. Instead, I chose to compensate for the lack of financial resources by acquiring mastery of knowledge that I could put to use as a starting point for my own marketing department.

Moreover, I conducted extensive research on other businesses across a wide range of sectors, and drew out a master plan for how I could employ viral marketing strategies as well as customer happiness to level up and develop my company, all for free.

So far, this is precisely how I’ve gone about it.

1. Build a personal brand

When you initially establish a business, one of the most difficult aspects of gaining new clients is convincing them to put their faith in you, especially if you are the one delivering the service. So I went to my own brand, which comprised of years’ worth of blog content, a social media presence (including Facebook and Twitter), a website, press interviews, and other materials. Apart from learning about my new business, this provided an opportunity for potential consumers to get to know me and my reputation.

Begin with gaining an awareness of your worth, abilities, and narrative.

People want to do business with people who they can relate to and who they are familiar with.

2. Do your own PR

The fact that I was featured in news pieces and went viral on many occasions allowed me to attract new consumers on a regular basis. I never worked with a public relations agency and instead discovered methods to pitch media on my own. After conducting research and compiling a lengthy list of media sources I wished to be featured on, I learnt about the types of stories they like to cover and what they were looking for. After that, I tweaked my pitches for each of these media sources and followed up with them several times in order to receive feedback and, finally, to be featured.

Firstly, build a wishlist of the sites you’d like to be featured on, then conduct research and develop a pitch that is relevant to what their audience would be interested in and what will make a good story for them to run with.

More information may be found at: How three people who freelance while holding down a full-time job earn thousands of dollars every month as a side hustle

3. Provide free value

Despite the fact that I was anxious to make money when I first started my business, I quickly understood that I also needed to provide consistent value to my consumers, which often came in the form of complimentary services. I made the decision to produce weekly blog articles and develop guidance videos on YouTube so that whenever someone learned about my firm (via the press or social media), they would be able to consume free tip-based information on the subject. This was my approach of establishing reputation for the company while also offering value to the consumer.

Consider creating a blog, video series, podcast, ebook, or other marketing products that will not cost you anything but will provide a great deal of value to your audience and prospective buyers.

4. Tap into social media

Social networking may be an extremely effective and cost-free tool for attracting new clients for your company. It was determined that I would aggressively utilize Instagram and Facebook, publishing at least once a day on both channels. I also interacted with other accounts in the industry that my audience would adore (but that were not my competitors), I used hashtags to make my content searchable, and I only posted content that was valuable to my audience (and that wasn’t too salesy or generic), and I only posted content that was searchable.

It will assist prospective clients in discovering you and will leave them with a positive first impression of your company.

5. Keep industry friends close

I spent a lot of my spare time looking for people in the wedding business with whom I might form professional relationships. Referrals from friends and family may be an excellent source of new consumers if you don’t have the resources to advertise or promote. I sent out cold emails to other wedding vendors, introducing myself and my services. I received a positive response. Every month, I met with at least five professionals from the business for coffee to network. I referred business to them, and they referred business to me.

Investigate other businesses in your industry with whom your consumers frequently engage or with whom they make purchases.

This may be quite beneficial in terms of growing your business and obtaining recommendations.

See also:  The Best Merchant Services You Should Consider Using In 2022?

He tells the story of his time spent in the poisonous world of tech companies — and how he managed to survive it.

6. Create superfan customers

I placed a high value on exceeding my clients’ expectations in order to guarantee that they were satisfied with my service. This assisted me in developing superfan clients who were eager to spread the word about my company to their friends and networks, as well as willing to serve as a positive referral. I’d occasionally ask previous clients to pass along my contact information, or I’d give them a free service (such as a check-up phone call) if they brought in a new customer to my business. Consider how you might entice prior consumers who have appreciated your product or have worked with you to become brand ambassadors who will assist you bring in new customers in the future.

Identify and hone existing abilities, as well as discover how to be your own master marketer, so that you can utilize a variety of channels to spread the news and build your firm.

How To Get Customers (Without Paying For Ads!)

Despite the fact that I have never placed a single Facebook or Google advertisement, I have brought in over $175,000 in sales to PubLoft. Schmooze, my prior startup, attracted 500 members without the use of any advertisements. You should not do so either, and if you’re beginning a business, I highly advise you not to. The reason why advertisements are harmful to new enterprises is the subject of a separate blog article, but the purpose of this one is to assist you in understanding the many methods of acquiring consumers without the use of advertisements!

Paul Graham’s simple, precious nugget of advice is the starting point for all of this:

Do things that don’t scale.

According to this idea, you must manually seek out all of your initial clients and persuade them to become members. Friends, this implies you must hustle harder. Not only should you hustle, but you should hustle in the appropriate manner. The canals on the right. Let’s have a look at some of the methods you might be able to locate your first ten paying clients as a self-employed individual. It is important to note that freelance services are primarily b2b (business to business) in nature, as companies have the greatest demand for innovative solutions.

Because of this, we’ll take a look at several B2B sales strategies.

Learn what differentiates someone who can “sell” from someone who can’t

As a result of this attitude, you must actively search for and persuade all of your initial clients to become members. If this is the case, friends, you must hustle. In addition, not only should you hustle, but you should hustle in the proper manner. Those who are on the correct track. Let’s have a look at some of the methods you might be able to locate your first ten paying clients as a self-employed professional. It is important to note that freelance services are often b2b (business to business) in nature because companies have the greatest demand for creative services.

Because of this, we’ll take a look at several B2B sales methods.

Your sales channels

As a freelancer or any other type of entrepreneur, you have access to a plethora of channels via which you may offer your products or services. Learn which ones offer the best potential ROI (return on investment — which refers to your time, money, and other resources). What I’m going to mention below are the channels that have been the most successful for me and my businesses. It’s possible that there are others out there who will work for you!

Simply study your industry, experiment with various sales strategies, pay close attention to outcomes, and narrow down the distribution channels that are most effective. Allow me to proceed to discuss some of the sales channels and techniques in further detail.


Slack is widely used as a team communication platform by many organizations. It’s also a fantastic tool for discovering groups of like-minded individuals, meeting new friends, and discovering ways to provide value to others’ lives. For example, I’m now a member of 22 slack groups, each of which serves a distinct function. One is for internet marketers, while the other is for those who work part-time. And the other is for the New York City tech scene. Every week or every month, I join new Slack workspaces, introduce myself, go into the specific channels that are important to me, and monitor for activity in those channels.

Then, when someone asks for something I can provide, I answer by throwing the “right hook,” but they already trust me because I’ve been talking with them for a long period of time on their territory.


Since Microsoft acquired LinkedIn, the site has improved. and, dare I say it, has become more enjoyable to use! Post on LinkedIn every day or every other day for a couple of weeks to get your network acquainted with your name and face. Consider using the chance to message someone who has liked or commented on one of your posts in order to get to know them better. It is not the purpose in this situation, as it is in Slack, to meet someone and immediately throw a right punch at them. As long as you provide value and avoid becoming a pushy car salesperson, you may discover that people will draw towards you.

These tools are extremely powerful, but they may also be exploited and do damage to your reputation if they are used wrongly.

Facebook groups

Facebook provides excellent search features for finding groups that you most align with (or groups that your target clients most align with), and Facebook groups may be a highly successful approach to attract new clients to your business. I know I sound like a broken record, but it’s important to remember that you should first develop relationships and offer value before attempting to sell anything. People can detect a salesperson from a mile away, therefore don’t be one of those pushy salespeople!

Cold email

A good cold email may be really effective, even if it is not as effective as it was three years ago. Create a target buyer list, identify the company’s decision-maker, and write a beautiful, relevant, and succinct cold email to introduce yourself to them. Keep in mind that you are not attempting to set up a marriage; rather, you are attempting to set up a first date. The old “spray and pray” strategy is no longer effective in today’s world. Knowing this from personal experience — I attempted it two years ago and again a month ago, and the difference is striking.

Instead, send personalized emails that provide a great deal of context for the recipient.

If you want to be more personal, you might cite a recent Tweet that they made.

Demonstrate to her that you are on her side.

Anything to set yourself apart from the competition, because the individuals you cold email are very certainly receiving cold emails from dozens of other people, and they aren’t replying to all of them. As a result, you must ensure that yours is the one people reply to.

Live events

For those who are naturally excellent with people and wish to improve their skills in this area, attending events and forming relationships is a terrific hack. Find low-cost, high-quality events to attend and get to know your new acquaintances. Keep in mind that you are not selling; rather, you are meeting individuals and developing relationships. Increase mutual trust in both ways. Keeping in contact is important because when someone has a need, they will raise their hand and inform you about it.

Whatever you do, attend live events, meet people, exchange business cards, generate positive impressions, and most importantly:


It makes no difference how well you conduct yourself in conversation. In the end, if you don’t do anything with the information, it wasn’t worth your time to begin with. The most important thing to remember in relationship development and sales is to follow up, follow up, and more following up. Don’t let this opportunity pass you by or become complacent! Perseverance is rewarded. There are hundreds of more key channels that should be discussed in greater depth. The channels listed above are the ones on which I rely when it comes to increasing our company’s income.

It should be done by hand.

Have 20 chats going at the same time.

Get your first clients the old-fashioned way.

20 Ways to Attract Customers Without Paying for Ads for 2020

You are here: Home/BrandingMarketing/20 Ways to Attract Customers Without Spending Money on Ads for the Year 2020 Obtaining new clients is essential for a company’s survival. It’s similar to fuel for an engine. Some people believe that enticing clients is more of an art than a science. What matters is that, after you’ve established a systematic sales process that includes driving quality leads into your sales funnel and nurturing them before contacting them by telephone or video conference to clinch the sale, the process of recruiting consumers becomes an art form.

  1. So let’s start with the fundamentals of marketing before diving into strategies that develop consumer love without the need of advertising dollars.
  2. Before you can get started, you must first choose what type of specialized customer or sector you want to target and service.
  3. It’s also considerably easier to hit a precise target with a laser.
  4. That which is measured has the potential to be corrected.
  5. Develop marketing tactics that have a clear aim, a clear success metric, and a compelling call to action to achieve that goal.
  6. Instead than focusing on the sale, focus on the connection.
  7. When you acquire a consumer, you must go above and beyond to establish a long-term connection.

In order to continue in business, you must have repeat customers.

Customer profiling allows you to identify your greatest customers and then utilize that knowledge to attract new consumers who are similar to them.

There are a plethora of strategies you may use to catch the attention of your target audience.

Create a signature piece of content.

People are willing to spend money on systems!

Despite the abundance of information available online about side hustling and the gig economy, I have created SmallBizLady’s Side Hustle Success Formula to help you succeed.


Blogging is a fantastic tool for developing contacts with prospective clients and establishing yourself as an industry expert.

Begin by writing blogs on themes that are relevant to your customers’ problems and concerns.


Incorporate calls to action into your blog material to keep your readers engaged.

Also, provide a link so that they may join up for your newsletter or obtain a free checklist if they so choose.

Make a Spectacular Offer Most website visitors will simply stop by and go, so provide them with an appealing free gift in exchange for their contact information, such as sample book chapters, a free quotation, a video course, an ebook, or a checklist, among other things.

As soon as they sign up for your prospect list, send them an email sequence that establishes your expertise and creates trust in your company.

Your ultimate aim is to turn them into a paying customer, but you must first assist them for free.

Provide a No-Obligation Trial or Consultation Offering free trials and 30-minute strategy sessions on your website are excellent ways to sell your services or products to potential customers.

During a complimentary coaching appointment, you may listen and exhibit your knowledge by leading them to handle a tiny issue in order to showcase the worth of what you have to give them.


Video converts better than any other type of content on the internet.

Create a business channel so that you may personalize it for your brand and grant access to members of your staff.

Make sure to include links to your website and other social media platforms in the YouTube channel banner of your channel.

Any group should be concerned with its members and how the group might be of use to them.

Include a link to participate on your sales website, or send out emails to consumers urging them to participate.


Allow your potential customers to sample what you have to offer.

Alternatively, you may organize a local workshop in your neighborhood to discuss the subject of a current book.


Your existing network is the greatest place to begin, not necessarily for commercial purposes, but certainly for obtaining recommendations and warm introductions to individuals who might benefit from your products or services and so assist you in growing your company.

Make new connections at conferences.

If you have the opportunity, suggest that you present at the conference.


Social media is completely free, but you must use it strategically in order to get the most out of it.

Listen first, learn about the culture of the site, and then contribute value to the conversations and material on that site, if possible.

Make Yourself Visible on LinkedIn LinkedIn is a must-have if you sell to businesses.

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Make certain that your company’s profile has up-to-date information on how individuals may work with you.

Take care not to come across as someone who is actively seeking employment.

Import your contacts and make connections with as many individuals as you can find.

Collaborate with firms that are not competitors.

Examples include a chiropractor promoting theediblearrangements business located a few doors down from him, and vice versa for the business next door.


Referrals are the most effective method of acquiring new clients, and they close significantly more quickly.

If you ask your clients for a reference, the vast majority will oblige.

You may inquire by email, but the phone is the most convenient option.

Make use of influencers.

Influencers come in different shapes and sizes.

Make a list of influencers who have a strong following with your target demographic.

A list of celebrities is usually out of reach for the average person.


I’m referring to clients with whom you have done business during the previous two to three years.

Transfer the information from that list to your CRM, and then send them a follow-up email inquiring how they are doing in order to re-establish contact with them.

This strategy is intended to demonstrate your concern.

Prospects Should Be Reengaged Make a list of businesses for whom you want to make proposals that haven’t closed in the recent several years.

Never be afraid to stay in touch with a lead, no matter what the situation is.

It’s possible that the vendor that got the contract made a mistake.

All you want is to keep the door open to new possibilities as long as possible.

Find sites that your target clients frequent and inquire about the process of submitting a guest post to them.

Guest blogging is beneficial since it allows you to offer your skills while also expanding your brand’s reach by reaching out to someone else’s audience.

Increase the size of your network You should always be looking to expand your network.

Join your trade association, business groups such as your local chamber of commerce, NAWBO, or aLeTip networking club.

Make every effort to keep your name in front of people’s minds.

Always Try to Be of Service Customer service that is constantly kind and helpful to prospective consumers is a long-term strategy for attracting customers.

It is possible that you will not close a customer or receive recommendations quickly if you use this method, but people conduct business with individuals that they like and trust.

Even if you only try a handful, you will notice a difference in your business.

You can run advertisements, but you can provide value more slowly and cultivate a consumer for life if you offer value gradually. Do you have any recommendations for this list that you would want to share?

Council Post: How To Win Customers Without Spending A Dollar On Ads

Several years ago, at the age of 19, I was a first-time entrepreneur, running a rapidly expanding firm that sold golf clubs over the internet. I had never taken a business class in college and had only learned a few things about marketing via trial and error up until that point. Despite the fact that I was receiving a large number of clients through Facebook advertisements, I was unaware of any other methods of bringing people to my website. So I went to Google and put in “how to bring potential buyers to my website” and came across the term “content marketing.” Content marketing refers to the process of developing and disseminating content, such as blogs, films, and social media postings, that are not intended to promote a certain brand but rather to pique people’s interest in specific products and services.

  1. A few years later, I discovered about live chat, which is similar to having a live sales representative meet potential consumers in a store.
  2. I’ll lay down how to create a sales machine in the following sections: 1.
  3. The first step is to conduct a Google search to determine what your potential clients are looking for.
  4. Looking at Google’s “searches related to” section at the bottom of the search page for your phrase is another good technique to determine relevant search keywords for your keyword.
  5. 2.
  6. Create blog entries on each probable search query that your target audience could be looking for on Google after you’ve determined what they’re looking for on the search engine.
  7. I’ve discovered that my target consumers search for “restaurant call centers,” therefore I write blog entries on that topic.

Post blog entries on your company’s website, complete with hyperlinks.

It’s simple to write a blog post on WordPress by clicking the “add post” button, and then to publish the post to make it visible on your website by clicking “publish.” Week after week, create new and relevant content that is targeted toward certain search terms.

This is referred to as connecting your content together, and it aids in the development of high-quality backlinks.

Simply connecting back to your prior article may increase your SEO rankings by a factor of ten times.

Make use of social media to generate backlinks.

Posting a link to a blog post on your social media accounts after publishing an item on your website is a good practice.


After repeating this approach week after week, you should see a significant increase in the amount of visits to your website.

One of the most effective methods to accomplish this is to incorporate live chat functionality into your website.

Intercom, LiveChat Software, and Olark are some of the products I suggest.

Set a 90-day deadline for yourself to begin swiftly climbing up in search engine rankings. Inviting executives from successful public relations, media strategy, creative, and advertising organizations is the only way to join the Forbes Communications Council. Do I meet the requirements?

Get Your First Customer Without Paying For Ads

When beginning a business, obtaining your first customer is both the most difficult and the most vital step in getting things started. You are not running a legitimate business unless you have a customer. It is important to note that this may not necessarily be a paying client; for example, numerous companies may need to obtain feedback from freemium consumers before they can begin to charge for their product or service. Nonetheless, the overall concept remains the same: a client is someone who is interested in what you have to offer.

  • Outside of reaching out to your friends, family, and current network, one of the most frequent and cost-effective techniques for starting started on the path to acquiring your first client is outbound email prospecting (also known as cold emailing).
  • That’s true, this is the fundamentals of hustle.
  • Hustling, on the other hand, does not have to be as difficult or discouraging as you may expect.
  • Please be aware that some of these tools and methods may be in violation of the terms and conditions of the site, therefore you should use them at your own risk before proceeding any further.
  • To begin, define your target client and identify where they spend their time online.
  • You may utilize tools such as the Value Proposition Canvas to assist you in this process.
  • If you are looking for a big quantity of your target customer’s contact information, there are several databases and websites that you may use to get it online.
  • Linkedin, the Yellow Pages, Craigslist, Gumtree, Google Maps, and Yelp are all examples of online resources.

Aside from that, depending on your industry, you will very certainly be able to locate specialty websites where your target customers may gather. To be sure, this is easier for B2B enterprises because the majority of businesses have some type of information available on the internet. However, business-to-consumer transactions are also conceivable. Examples include firms that target landlords using Gumtree and Craigslist as a source for locating landlords who have listed their properties on these websites.

  • Find your list, wherever it may be, and then get to work gathering the information.
  • Depending on your data source, there are a variety of online applications that can assist you in performing this task in large quantities.
  • Organize Your Information As a result of this, you should have a solid list of prospects to follow up with.
  • You may accomplish this by submitting your data to platforms that validate your sources, such as ZeroBounce,,, and DropContact, among others.
  • You only have to wait for the data to be exported after you have imported it.
  • Creating a draft of what to say As soon as you get your list of prospects and their email addresses, we need to figure out what we should say to pique their interest and persuade them to respond.
  • The majority of individuals do not respond to the first email they receive.

They respond to the follow-up inquiry. Because of this, it is critical to create a sequence and to be diligent in your follow-up. It took us a long time to figure this out, but we’ve discovered that four sequences appear to represent the sweet spot:

  1. First email
  2. First follow-up
  3. Second follow-up
  4. Third follow-up Email should be broken up

Using any more than this will result in you becoming extremely obnoxious, while using any less will result in you potentially losing opportunities. Of course, it will vary based on your particular industry. Take a look at some examples of what not to say from actual emails that I’ve received before we get into what to say: Where can I even begin?! Let’s disregard the grammar for the time being because it’s clear that this person’s first language isn’t English. It is the self-centeredness of this email that has given me the most difficulty with it.

  • It even goes on to tell me what I can do, and it asks me to give my criteria in response to the email in question.
  • What exactly can you perform to assist me?
  • The “I’m sorry, but I’m not sorry” email This individual expresses his or her regret from the outset.
  • However, they instantly launch into their sales pitch, giving the impression that the whole affair is completely phony.
  • Although I’m not sure what he means by “really very fantastic,” I’m guessing it has something to do with the fact that they work with hundreds of firms or that their product is excellent.
  • Improving one’s situation There are a few of things about this set of emails that I particularly appreciate.
  • Next, this individual has made an attempt to personalize the introduction in some way, so that it at the very least appears to be customized.
  • Anyway, enough of my grumbling, here’s what you’re supposed to do instead: Keep it brief and sweet, and make sure it is centered on your consumer rather than on you.
  • Let’s do it one step at a time, email by email, through the four-step sequence we’ve planned:
  • The subject line should be brief, succinct, and specific to the recipient. We normally make an effort to provide both the name of the firm or individual and the location where we discovered them. Begin with a brief hello and introduction. Maintain a human and intimate tone. Don’t come across as a salesperson. You can include information about how you found the individual, the context in which the email was sent, or simply a basic hello in your email. Communicate with them like you would with any other individual over the phone or in person. Then, from the customer’s point of view, identify the source of the suffering. In order to grab my attention, please describe the pain you are alleviating for me. Tell me how you are uniquely positioned to address my problem
  • CTA
  • Tell me what action is required in order to continue the conversation. Make no demands, make no attempts to clinch the transaction
  • Simply make a short, non-committal call to action and go away. There is a key word here: “offer,” rather than “ask,” “demand,” or “assume.”

Here are a handful of the emails that we use: An example of a generic email: When we see them on the news, we should say: 2. Sending a second email (Wait 2-3 business days before sending) The second email should be a simple follow-up with a brief overview of the problem and the remedy. 3. Sending a third email (wait another 2-3 business days) If the prospect hasn’t responded by this stage, it’s time to switch up the questioning strategy a little. It’s probable that whatever you’re delivering isn’t resonating with the person, so admit this and adjust your approach.

  • Breakup email If you haven’t received a response after many days, it’s time to call it quits.
  • In the end, you’ll have to experiment with different copies and sequences to find what works best for you.
  • The conversion rate for this game is low, so get started and keep trying to improve.
  • We can begin sending emails as soon as we obtain the email copy.
  • Although outbound emails have a statistically low response rate (less than 1 percent), this is a numbers game in which to succeed.
  • As a result, we’ll make use of instruments to assist us in increasing the numbers.
  • Compared to what we really need, which is mass mailings.
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The algorithms in question are legitimate organizations, and in certain cases, they have been highlighted by the algorithms.

Depending on your starting point, it might take 4-6 weeks until you achieve your target number of emails sent each day.

It’s also possible that your individual email provider has imposed sent email restrictions on your account.

It is a good idea for you to do some preliminary study on this restriction before beginning any campaign.

NoYesNo response Please do not email me or unsubscribe.

When sending out these outbound emails, there are several fundamental guidelines that must be followed.

This is a necessity under the law!

If you do not receive a response, thank them for informing you and remind them that you are available if anything changes.

It would be beneficial to employ a customer relationship management system (CRM) to assist handle responses.

Find one that works for your workflow, and then make a point of putting it to good use!

Measuring the Level of Success In order to determine the effectiveness of your emails, you will need to track their performance. This is where the CRM tool will come in handy. Typically, some key performance indicators (KPIs) for outbound are as follows:

  • Sends that were successful
  • Open rate
  • Click rate
  • Yes/no/unsubscribe are acceptable responses.

You may then use these data to determine where you can make improvements in your numbers. Optimisation Once you’ve established a baseline for success, you can begin looking for ways to improve the campaign by conducting periodic assessments of its progress. Make use of your data to assist you in developing solutions that will help you enhance performance. For example, successfully sending and opening emails but receiving no answers indicates that you should consider either adjusting the content of your emails to better engage consumers or that you may be targeting the incorrect clients.

Please keep in mind that this is a numbers game, and we may constantly try to improve the numbers.

  • The quality of the email
  • The quality of the targeting
  • The time of day or week
  • How well does your website reflect your brand for those that visit it and how about your social media presence and engagement? Make certain that you have things under control.

In addition to external circumstances that you have no control over, like as the prospect’s mood or the time of the sale in general. However, concentrate on improving what you can and experimenting with other aspects of effect. Hopefully, this tutorial has provided you with a thorough understanding of the techniques that you might employ in order to obtain your first paying customer. Make an attempt for yourself and don’t be afraid of rejection or failure since everyone has to start somewhere!

It is still your responsibility to focus on sealing the transaction or nurturing the consumer through the purchasing process once interest has been piqued.

4 Ways To Get Customers Without Facebook or Instagram Ads

Along with other elements that are beyond your control, such as the prospect’s mood or the timing of the transaction in general. However, you should concentrate on improving what you can and experimenting with various aspects of impact to see what works best. If you’ve read thus far, you’ve probably gained a thorough understanding of the techniques that may be used to acquire your first customer. Don’t be afraid to try something new and don’t be afraid of rejection or failure since everyone starts somewhere!

It is still your responsibility to focus on completing the transaction or nurturing the consumer through the purchasing process once interest has been piqued in your product.

Google – SEOPPC

Every day, Google handles more than 3.5 billion searches (internetlivestats, 2019). This equates to 40,000 queries each second on the internet. If you’re looking for information, looking for anything, or looking to buy something, there’s a strong chance you’re starting your search at Google. The top of our customers’ funnels, where potential purchasers first become aware of the existence of these businesses, is where we’re focusing our efforts.

Using a search engine that receives 3.5 billion queries per day appears to be a rather sensible place to meet new people and make new connections. With Google, we’ll be employing two strategies:

  • The terms SEO and PPC are short for Search Engine Optimization and Pay Per Click Advertising, respectively.

I’m not going to go into detail about search engine optimization and pay-per-click advertising. Both of these topics are enormous, with entire books, blogs, and companies devoted to each. Instead, I’ll discuss the function that each will play in our overall approach, as well as how you might take advantage of these opportunities. If it sounds like it will be a good fit for what you sell, please contact me and I’ll provide you further information for each.


My father-in-law maintains the most popular dog food information website in the world, which receives millions of visitors each month. In his spare time, he worked on the website while also practicing dentistry. Over the course of around seven years, the site expanded to the point that he was able to leave dentistry and devote his full attention to it. He now controls every possible dog food search phrase you can think of on Google, and he’s only getting started. Every day, tens of thousands of people visit his website to read the articles and information.

This is the same method that we are employing for Special Sauce and our clientele.

The payout didn’t come until years later, after my father-in-law had been routinely producing amazing stuff (after a full day of dentistry).


Pay Per Click is the immediate gratification yin to SEO’s long-term yang. With pay-per-click advertising, you choose the search terms for which you want to appear on Google and then pay a fee each time someone clicks on your ad. If you choose search terms with high buying intent and direct prospects to a landing page that fulfills their search desire, pay-per-click advertising can be a powerful tool for rapid growth. We pair SEO and PPC for many of our clients. We’re constantly producing badass content that will eventually rank on Google, but we’re also using PPC to get the immediate gratification (aka customers) they need to drive revenue today.

PodcastEmail Newsletter Sponsorships

Today, there are a plethora of high-quality podcasts and email newsletters available. You can find a podcast or an email for almost any topic on the internet. These individuals have put forth the effort to produce high-quality material on a weekly basis that others are interested in consuming. As a result, they have a receptive audience that pays attention to their advice. It’s almost as if using these media businesses to reach an audience that includes your target consumer is a form of cheating.

Every customer will receive a custom-made podcast and email newsletter, which will be assembled by our team after due consideration.

As well as directing prospects to a lead magnet or email capture page, we’ll experiment with direct call-to-actions (along with a discount voucher). Look at Tim Ferriss’s podcast as an example of the potential that exists in podcast and email newsletter sponsorships to illustrate this point.

The Tim Ferriss Show

The podcast hosted by Tim Ferriss has received over 400 million downloads (probably a lot more because that stat is from 2019). His show is financed by sponsors, who he meticulously investigates and chooses before appearing on the air. His focus on high-quality items that he personally believes in and utilizes has resulted in a loyal following of entrepreneurial listeners who have responded financially. Having their products featured by Ferriss has helped various companies get recognition. It was Ferriss who first experimented with switching from sponsorships (advertising) to a fan-supported approach.

It turns out that his fans appreciated having advertisements at the start of each program.

However, although the Tim Ferriss Show is certainly out of reach for the majority of businesses reading this piece, there are hundreds of specialty podcasts and successful email newsletters with dedicated followers that are within their budgetary grasp.

Test your CTA (call to action) to ensure that it is as effective as possible, and then replicate it in additional podcasts and email newsletters.

Paid Social (on networks not owned by Facebook)

When it comes to organic social media execution, I believe that concentration is key. Make a decision on one or two channels where you want to stand out and then put your plan into action. As a small to medium-sized business, it’s just impossible to excel across five distinct channels. Paid social, on the other hand, is a different matter. Using advertising on five different social media networks is a fantastic diversification strategy, as long as you’re generating a good return on ad spend (ROAS) on each channel.

I am unable to advise you on which social networking platform is best for you.

As a result, here are a few particular routes via which I would begin my inquiry if I were in your shoes:

  • YouTube, LinkedIn, TikTok, Snapchat, Pinterest, and Twitter are all examples of social media platforms.

Our clients have had success with Facebook and Instagram advertisements. We have become far too reliant on them. Dialing in these other platforms now will provide us the flexibility to pivot if Facebook decides to raise ad pricing or delete our account in the future. Examine your client acquisition activities to ensure there isn’t a single point of failure in the process. If this is the case, begin testing advertisements on different networks to safeguard your company.


Influencers are an important part of any list, and this one would be incomplete without them. These are individuals who have amassed large followings on social media platforms. If you’re familiar with the Kardashians, that’s great! They’ve earned a life off of their position as influencers. Companies pay the Kardashians to promote their products and services on social media platforms. The Kardashians, for example, are absurdly expensive for their influence. Micro-influencers are a superior alternative.

This, I believe, is the sweet spot for small to medium-sized businesses. Prices for micro-influencers are more reasonable, they’re more enthusiastic about collaborating with companies, they’re easier to reach out to and collaborate with, and their audiences are frequently more engaged.

Nerdy Nuts and TikTok Influencers

Recent instances of harnessing micro-influencers include Nerdy Nuts, which has become one of my favorite examples. TikTok influencers were recruited by the brand to break down the doors of major peanut butter distributors. They evolved from being a little business with a few thousand sales per month to becoming a major peanut butter player who sold out of special edition flavors every Friday. The combination of the urgency of a limited drop model with the use of TikTok influencers to promote awareness is the secret to Nerdy Nuts’ success.

We’ll be experimenting with micro-influencers on a variety of platforms, including Instagram and TikTok, among others.

The following are the actions we’re taking to develop our influencer portfolio:

  1. Identify and research micro-influencers in the 5,000-50,000 follower range who have a following similar to our target demographic. Engage– For one month, we interact with the influencer’s material and keep an eye on their social media feed. The fact that they are on our radar gives us confidence that they are the ideal fit for the brand. When we are confident that the influencer is a good match, we contact them to discuss their interest and prices. Execute– We will launch a coordinated campaign around a certain event in order to evaluate its efficacy. Don’t just hand over money to an influencer and expect them to promote your company. Plan and carry out a coordinated marketing plan
  2. Track– Assign a unique discount code to each influencer in order to keep track of redemption.

While running influencer campaigns does not require the expertise of a NASA engineer, it does demand time, research, planning, execution, and tracking in order to get a favorable return on your investment. To get started, I’d suggest using a platform with which you are already accustomed and comfortable. To get started, look for influencers with 5,000–10,000 followers on Instagram. These individuals will be less costly, and they will be extremely thankful of your willingness to engage with them.

CutDouble Down

I’ve provided you with four feasible client acquisition strategies that will allow you to reduce your reliance on social media advertising such as Facebook and Instagram. Don’t be afraid to dabble with SEO and PPC, paid advertisements, email and podcast sponsorships, and influencer marketing to expand your marketing horizons. Tests should be run, followed by additional tests, and then a few more tests. Reduce the focus on what doesn’t work and increase the emphasis on what does. Customers will increase in number in 2021 if you follow this strategy.

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