How To Increase E-commerce Sales Through Paid Search And Social Media Campaigns? (Solution)

Why should you use paid search for e-commerce sales?

  • When it comes to ecommerce sales, paid search gives you a lot of flexibility, too. Think about all the various platforms out there and all the different ways to reach your audience. Take, for example, Instagram Shopping. According to Instagram, 60 percent of users they surveyed discover new products through Instagram.

How can social media increase ecommerce sales?

Paid social media strategies for ecommerce

  1. Paid advertisements and post boosts.
  2. Using lookalike audiences and website visitors to supplement your advertising.
  3. Running influencer marketing campaigns.
  4. Creating a brand ambassador program.
  5. Forming brand partnerships.
  6. Creating a referral or affiliate program.

How social media is used in e-commerce marketing?

A social media ecommerce strategy can help you build brand awareness, communicate with customers and generate more sales for your online store. 6 essential social media ecommerce tips

  1. Showcase your personality.
  2. Collaborate with others.
  3. Use short-form video content.
  4. Post user-generated content.
  5. Post often.
  6. Work smart.

Why is it important to have a continuously paid search campaign for ecommerce?

1. Pay per click helps you avoid overpaying for advertising. With this kind of model, you only end up paying for the people who click on your ads. If your ads fail to generate much activity—though the campaign would likely be deemed unsuccessful—the PPC model enables you to avoid overpaying for ads that did not work.

How has digital media influence e-commerce?

According to the agency, 87 percent of e -commerce shoppers believe social media helps them make a shopping decision. Another 30 percent of consumers also say they would make purchases directly through social media platforms. These statistics reflect in sales.

How can I increase my social media conversion rate?

9 ways to boost your social media conversion rate

  1. Make your landing pages seamless and mobile-friendly.
  2. Get more eyes on your promotions via video.
  3. Include compelling calls to action.
  4. Split test your social posts.
  5. Be consistent with your branding.
  6. Let your user-generated content serve as social proof to shoppers.

How effective is social media to the process of e-commerce?

Social media demonstrates a high yielding tool for marketing and promotion and even selling. It helps e-commerce businesses identify customers, engage with them, build trust, gain sales opportunities, and deliver quick support. Social media is also a tool for establishing and maintaining brand identity.

What is the most helpful social platform in e-commerce?

Facebook for E-commerce Facebook is, without question, the world’s most used social media platform. The sheer scale of the Facebook audience makes focusing on this platform key to driving potential customers to your e-commerce site.

How will social commerce influence businesses?

Social commerce encourages people to connect with a business through two-way communication. This allows customers to not only engage with your business, but it also gives them the opportunity to use social media as an efficient customer service channel where it’s possible to solve problems.

How can I improve my paid search?

9 Quick Ways to Improve Your Paid Search Campaigns

  1. Implement negatives from your Search Query.
  2. Link your Adwords to Google Webmaster Tools (GWT)
  3. Get your remarketing audience list underway.
  4. Use your best keywords in your display URLs.
  5. Analyze your Auction Insights Report.
  6. Audit your top landing page.
  7. DIY ad optimization.

What is paid search advertising and why is it increasing in popularity?

Paid search advertising is a way to drive more traffic to your site through ads rather than organic content. In fact, according to eMarketer, paid search has become the fastest-growing ad format in the eCommerce and retail industries.

How do I approach a paid search?

5 Tactics to Leverage Paid Search to Generate Leads

  1. Good Paid Search Starts with Great Keyword Research.
  2. Serve Up Relevant Offers at the Right Time with PPC.
  3. Expand Your Brand Reach with Display Advertising.
  4. Bring Potential Customers Back to Your Site with Remarketing.

How can ecommerce sales be increased in 2021?

TOP 3 Strategies To Grow Ecommerce Sales in 2021

  1. #1 Be where your customers are looking for products you sell.
  2. #2 Give them what they want so they want to give you what you want.
  3. #3 Make a sale to get a customer.
  4. Optimize your eCommerce store for search and get more customers.
  5. Sell through Google Shopping.
  6. Sell on Bing.

How can we increase the size of E Commerce basket?

11 important strategies to increase market basket size

  1. Stock the right product assortment.
  2. Provide superior customer service.
  3. Build incremental displays that increase excitement, attract attention, and increase product awareness.
  4. Offer competitive everyday pricing.
  5. Take a leadership role in trending categories.

How do you increase drastically sales?

Increase sales

  1. INTRODUCE NEW PRODUCTS OR SERVICE. Provide a broader range of products or services for your clients.
  2. EXPAND TO NEW DOMESTIC MARKETS.
  3. ENHANCE YOUR SALES CHANNELS.
  4. MARKETING ACTIVITIES.
  5. CHANGE YOUR PRICE.
  6. BE AWARE OF THE COMPETITION.
  7. IMPROVE COMMUNITY RELATIONS.
  8. DON’T NEGLECT CUSTOMER SERVICE.

How to Use Social Media Marketing for eCommerce

“30 percent of United States internet users between the ages of 18 and 34 years claimed that they have purchased something through social media,” according to statistics from Statista as of August of this year: This statistic is critical for online merchants since millennials, the age group investigated by Statista, are an exceptionally essential part of the population to target because they make an astounding 60% of their purchases online.

Essentially, the findings of this study show that social media is not only an excellent platform for sharing information and boosting traffic, but it is also a very effective way to turn fans into paying customers.

In reality, according to data from the Pew Research Center, 68 percent of individuals in the United States are on Facebook, 35 percent are on Instagram, 29 percent are on Pinterest, and 27 percent are on Snapchat.

Are you interested in learning how to improve social media sales?

Top Social Media Platforms

The number of social media websites appears to be growing on a weekly basis. However, not all of them are beneficial to the retail industry. That being stated, the most important ones that merchants may use to expand their eCommerce businesses are as follows:

Facebook

Almost every retailer has a Facebook page where they may reach their target audience. When you consider that Facebook has 2.4 billion monthly active users, the chances of a brand’s target demographic not being present on the site are nearly non-existent. Facebook provides merchants with a plethora of sales possibilities that they may put into action. Selling on Facebook is made possible by the option to create a “Shop” tab on a business page, which allows merchants to display a wide range of items and allow customers to purchase them straight from the page.

This isn’t even taking into consideration the other Facebook eCommerce tools that may be used to contact shoppers, such as detailed targeting, tracking, and advertising components.

Instagram

Because it has more than one billion users, Instagram (which is owned by Facebook) represents yet another massive sales possibility for eCommerce enterprises. Furthermore, the site is used by 59 percent of millennials in the United States. Instagram’s sales strength is derived from the fact that it is mostly focused on images. Using tools such as Shoppable Instagram posts, eCommerce companies may identify and tag the items displayed in photographs. For example, if a model is seen wearing a certain pair of sunglasses that is available for purchase on the site, merchants can tag the item, highlighting the item’s name, price, and buy link in the description.

This is a critical feature for two reasons: first, it allows you to save time by not having to type as much.

  • Before Shoppable posts, the only links that brands could use to promote themselves were those in their bio sections. According to research from Yotpos, 30 percent of Instagram users have made a purchase after seeing something they liked on the network.

Shoppable posts, among other features, help retailers on Instagram to dramatically ease the purchasing process for their products. Check out this comprehensive list of Instagram-specific marketing tools that you may use to help you succeed in your endeavors.

Twitter

Despite the fact that Twitter is dwarfed by the previously listed platforms, the firm remains one of the most popular social networking sites on the internet. According to Pew Research social media statistics, 22 percent of individuals in the United States were on the platform in 2019, with 42 percent of them using the site on a daily basis. While this may appear to be a drawback, Twitter’s advantage for merchants is that it may produce clicks for pennies on the dollar, which is a significant savings.

While Twitter’s readership is lower than that of other social media platforms, its 22 percent share of the nation’s adult population is nothing to scoff at when it comes to driving traffic and purchases.

LinkedIn

LinkedIn is simply a more professional version of the social networking site Facebook. LinkedIn is the ideal medium for B2B enterprises, as evidenced by its membership of over 575 million people. However, while users may place advertisements on LinkedIn, a more efficient strategy for driving eCommerce traffic on this network is to create a group and provide relevant individuals with good information about the items or services being advertised. Sellers can give advise, advertise seminars or other similar events, and even distribute free samples or trials through this site, among other things.

Additionally, if sellers intend to have a significant presence on this platform, it is critical that they update their company’s LinkedIn page in order to educate potential customers about the brand and demonstrate industry expertise.

Pinterest

Pinterest is yet another image-based social networking site. Pinterest, which has over 322 million monthly active users, is an excellent platform for eCommerce shops to sell their products. This notion becomes readily obvious when looking at Pinterest marketing figures, which reveal that 40 percent of the platform’s users had an annual family income of $100,000 or above. Furthermore, according to the same statistics, the average order value produced by Pinterest is $50, making it one of the highest-valued social media websites overall.

This feature is a visual search tool that offers suitable goods in the home décor and fashion categories depending on the context of the picture, according to the business.

The outcome is that more of their Pins will be revealed via visual search, and as a result, companies may possibly earn greater visibility on Pinterest.” In order to build a business through social commerce, Pinterest is an excellent tool to use.

Snapchat

Snapchat, formerly considered the underdog among social media platforms, has risen to become one of the world’s most popular online destinations. When it comes to reaching a younger audience, Snapchat is an excellent choice, since the site has a user base of 16.4 million users between the ages of 12 and 17 years old. For shops interested in enhancing their eCommerce capabilities, the firm offered many advertising choices in late 2018, allowing them to emphasize collections and product catalogs, leverage pixel targeting, and take use of a range of other major eCommerce-focused features.

Why Social Media Is Important

Almost as if it weren’t already obvious, social media has evolved into an essential component of the omnichannel eCommerce marketing eco-system. The reason for this is not just the enormous reach that these platforms have, but also the massive amount of traffic and revenue that these channels generate. According to a research published by eMarketer on the condition of social eCommerce in 2019, “Social referral to retail eCommerce sites has surged 110 percent in two years, outperforming all other referral sources.” The significant effect that these websites have on online shops necessitates the development of a lucrative plan for exploiting the sales potential contained inside each social network.

Tactics for eCommerce Social Media

A well-thought-out and documented plan for increasing exposure, traffic, and sales on social media is required for merchants to realize the benefits of social media marketing. In order to reach these goals, merchants must do the following:

1. Establish Goals

In order to build the basis for any project, the first step is to identify precise objectives that must be met. If there is no goal to pursue and no way to track progress, there is little sense in releasing material and connecting with followers, to put it bluntly. Retailers must identify the specific metrics for success in order to determine whether their efforts have been fruitful or have been a waste of time, energy, and resources. As a result, merchants might consider establishing standards based on the following criteria:

  • The amount of traffic that will be created
  • The number of followers
  • The engagement rate
  • And the number of conversions.

There are a variety of additional objectives that merchants might set, but they will serve as a starting point for the brainstorming process.

2. Provide Value

There are a variety of additional objectives that merchants might set, but they will serve as a starting point for the brainstorming session.

3. Start a Blog

When it comes to generating social sales, having an efficient eCommerce content marketing plan is essential. Despite its antiquity, blogging continues to provide a tremendous stream of new information that may enlighten, inspire, educate, entertain, and convert consumers into paying customers through social media platforms like as Facebook and Twitter.

Furthermore, creating blog material may assist in transforming an online business into a well-known thought leader in a certain niche, hence propelling the firm to even greater heights.

4. Optimize Posts

While optimizing articles for certain keywords will not move them up in a user’s feed, it will increase their chances of being seen by more people, particularly new audiences. Businesses may boost their exposure among people who are looking for information on the issue at hand by include relevant keywords and hashtags in social media blasts. Because of this, businesses should devote time to keyword research for their articles in order to assist new consumers in discovering the material. Additional optimization strategies, such as the use of images and videos, are extremely effective in today’s visually-oriented society.

5. Showcase Social Proof

When it comes to making sales online, social proof is essential. Retailers, on the other hand, do not want to appear to be pandering to their customers by displaying screenshots of product reviews. As an alternative, one of the most effective methods to publish evaluations is to make use of user-generated material to demonstrate how much other consumers like a business and its products. Retailers who approach review sharing in this manner are more likely to produce a flurry of sales, since 82 percent of buyers believe that user-generated material is “very helpful” when deciding whether or not to purchase a product from a certain merchant.

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6. Share Visuals

When it comes to social media platforms, visual material is the most important factor to consider. For example, 80 percent of marketers employ graphic assets in their social media marketing, which demonstrates this argument. Furthermore, 85 percent of millennials have purchased a product after viewing a promotional film for it. In order to drive sales, businesses must learn how to create a video marketing campaign that can be shared across social media platforms. Video content is the most effective sort of visual material for generating sales.

Do not, however, consider this to be an all-encompassing statement; each platform is unique and requires methods that are tailored to that particular website.

7. Engage Followers

It’s important to remember that social media is all about being sociable. In order for postings to result in increased traffic and sales, businesses must engage with and connect with their followers on social media. It has been proven that when individuals have good and engaging encounters with a company, they are far more inclined to promote the firm to others. However, in order to establish a relationship, everything must be about more than just making money. The majority of a brand’s articles should be about broad themes that are relevant to their niche.

Whether a follower writes about a recent purchase or comments on one of a company’s posts, responding with a remark will make that person feel like they are a part of the conversation, and other followers will see that the business is concerned about its consumers.

If you need proof of this strategy’s efficacy, just take a look at Wendy’s Twitter account or any of Zappos.com’s social media domains.

8. Be Consistent and Concise

Everyone, including corporations and influencers, is essentially participating in an attention economy in the digital era. People will forget about merchants if they do not publish to their social media platforms on a continuous basis. It is vital to publish on a consistent basis in order to get the reach and engagement necessary to produce a significant quantity of traffic and sales from social media. The quickest and most effective approach to make this a reality is to develop a social media content calendar.

As a result, keeping messages brief and to the point is the most effective method.

9. Employ Hashtags

Hashtags have become a standard feature of most social media platforms. Hashtags on social media platforms like as Twitter, Facebook, Instagram, and others give shops with a way to improve their organic discovery by contacting people who are searching for those precise phrases. Merchants should keep in mind, however, that “hashtag etiquette” differs from one social media site to the next. While it may be OK to post nine hashtags on Instagram, the same strategy may be frowned upon on Facebook.

10. Master Paid Advertising

While it was only briefly mentioned before, practically every social media network offers some type of pay-per-click advertising. While this is the only approach that has a monetary cost associated with it, it is an essential one in an era where organic reach is shrinking rapidly. Furthermore, there is a plethora of various ad formats that retailers may use to engage their target consumers. For example, merchants may choose to use retargeting advertisements on Facebook while also utilizing Shoppable posts on Instagram (which touts the same ad options as its parent company).

A buffet of targeting possibilities are available to marketers on most social media platforms today, allowing them to produce a very precise, narrow audience that is highly likely to convert.

Retailers would be remiss if they did not become fully acquainted with the ins and outs of the numerous ad types and targeting possibilities available to them today.

Conclusion

The majority of customers are engaged on social media platforms. These sites have effectively taken on the role of the internet’s nerve center. To increase visibility, traffic, and sales on your eCommerce website, use the methods described above into your social media marketing plan for eCommerce.

Trapica Blog: Optimize your Ad campaigns by targeting the right audiences when they are ready to convert

Businesses of all sizes may benefit from social media advertising efforts, which are inexpensive and effective. Even tiny businesses may now afford to run a limited-scale campaign on social media sites such as Facebook. Regardless of their size, all businesses are concerned about squandering their marketing budgets and spending money on advertisements that do not convert. How can you make social media efforts more effective in terms of generating e-commerce sales? Today, we’ll discuss how to enhance e-commerce sales through the use of social media marketing strategies.

Why Choose Paid Advertising?

As a first and main consideration, there are hundreds of marketing tactics available on the internet; so, why should you waste your time with paid advertising? It is not only effective at increasing exposure and awareness, but it is also effective in encouraging leads as they go through the various phases of the sales process. Businesses should promote in places where people congregate if they want to be successful in marketing. In the current world, this is where social media comes into play.

  • Other social media networks, such as Twitter, TikTok, and Pinterest, attract hundreds of millions of visitors per month in contrast.
  • We are not advocating that you discontinue your investment in SEO since organic traffic is still crucial to your business.
  • Paid advertising is the way to go if you want results quickly and conveniently.
  • The targeting capabilities of social media advertising platforms continue to increase year after year.
  • Consider the situation 15 years ago, when Facebook users were primarily interested in seeing what their friends were up to over the holidays.

Paid Search and Organic Search – The Differences

Some organizations will already have an SEO plan in place, which makes them a good starting point for learning about advertising strategies (with an eye on e-commerce sales). Starting with the amount of targeting, you’ll notice a difference between sponsored search and organic searches. Organic search is intended to reach a larger audience, however the targeting options available on sponsored advertisements allow for more precise targeting. Do you want to narrow your attention to a specific demographic, hobby, or psychographic?

  • In addition to the target audience, there is a variation in the terms used.
  • However, sponsored advertising produces outcomes more quickly than organic marketing.
  • Experienced marketers will tell you that maintaining a fine balance between traffic and competition is difficult to achieve.
  • Keywords with less traffic, on the other hand, are less expensive, but they are also less effective.
  • We wish we could tell you that there is a miraculous marketing approach that can be implemented in seconds and is certain to yield hundreds of conversions, but unfortunately, there isn’t one.
  • The fact that we must concentrate on a variety of marketing tactics demonstrates that there is no one-size-fits-all approach.
  • With the latter, you create a content calendar and then alter it in response to how the audience responds to different types of material.

The nature of organic search is that it is a slow-burning process, but sponsored search occurs in the moment. Because changes need to happen so quickly, it is frequently ideal to incorporate artificial intelligence and machine learning to optimize automatically.

Tips for Optimizing Ads for E-Commerce Sales

How can you design advertising strategies to increase e-commerce purchases while keeping these distinctions in mind? Here are a few examples of recommended practices:

Focus on High Buyer Intent

Because companies develop advertisements for a variety of reasons, social media platforms can handle a wide range of ad campaigns. Some advertisements, for example, are intended to raise awareness and provide exposure. These campaigns are ineffective when attempting to increase e-commerce sales. If they’re just getting started with an issue or studying products, you’re not going to produce a lot of sales. Instead, you must target folks who are actively looking to purchase something. Google is a wonderful platform for this tactic since it allows some individuals to seek for advise while others may look for answers.

Both of these terms imply that the consumer is ready to spend their money, which is exactly where you want to be on the search engine results page.

It might be as straightforward as our examples, or it could take you down a more complicated route.

Send Users to Product Landing Pages

Because you’re targeting folks who have expressed an interest in purchasing anything, the next step is to direct them to a product page. Customers should be able to complete the purchase procedure as quickly and easily as feasible after clicking on your advertisement. Your customers shouldn’t be required to click through many pages, view a video, sign up for a newsletter, and then click another 17 times simply to purchase your goods. Customers are eager to purchase; now is the time to demonstrate your excellent goods.

When a buyer is ready to purchase, having an excessive number of features might become a hindrance.

Run Retargeting Campaigns – Cart Abandonment Campaigns

Every day, individuals visit your website or connect with your brand on social media but do not take any action as a result of their visit. It’s possible that some visitors will just click on your advertisement without purchasing anything. It is now necessary to reach out to these individuals through an advertising effort. Someone clicking away from your website does not always imply that they have opted not to purchase from you. It’s possible that they were distracted by anything else or that they were simply not paying attention.

Hopefully, after viewing the notification, they will return to your website and complete the purchase of the goods.

The global average cart abandonment rate was over 78 percent in 2019, according to Statista.

If you can even modestly boost this figure, it will make a significant difference to your company’s bottom line.

Some consumers make the mistake of closing tabs and forgetting about their purchase. A simple campaign may quickly remind them of your existence and enhance your e-commerce purchases.

Perform A/B Testing

The majority of individuals who initially enter the world of digital marketing and sponsored advertisements construct one advertisement in the hopes that it would fulfill all of their objectives over the course of several weeks, months, or years. Unfortunately, this is a completely impractical goal to have. A/B testing should be done after the ad has gone live in order to experiment with alternative creatives, CTAs, headlines, and other elements of the ad. You are no longer have to execute all A/B testing manually (which is fantastic news, right?).

It is similar to life in that you are always learning and improving with sponsored advertisements, and this is particularly true when it comes to e-commerce.

You should always be open to consider alternative options.

Segment the Audience

As an e-commerce provider, you most likely have a variety of various things to choose from. If this is the case, divide the audience into groups and design social media campaigns for each category. For as long as you continue to A/B test in each group, the performance of each campaign will continue to improve as the weeks go by. Instead of attempting to reach everyone with a single ad, segmentation allows you to develop advertising that resonate with certain groups of people.

Summary

The stories of BeautyMNL and Roller Rabbit are excellent resources for those interested in learning more about how social media campaigns may benefit e-commerce sales. However, despite the fact that marketing expenditures were decreased in these instances, the organizations were still successful in meeting their objectives by targeting specialised ad groups rather than more generic ones. With the assistance of a marketing firm, they steadily increased the number of special deals, reduced overlaps between campaigns, and capitalized on high-converting areas.

Social media marketing may help increase e-commerce sales, and the tips in this post should assist you in getting started.

PPC Campaign Hacks for eCommerce Brands

When it comes to competing with the likes of Amazon and Walmart in the highly competitive world of retail, more companies than ever are turning to sponsored search to get an advantage. In addition to providing opportunity to compete with major brands outside of SEO, ecommerce sponsored search initiatives have been shown to be highly effective. According to Unbounce, sponsored search traffic to retail websites are 50 percent more likely to make a purchase than organic visitors to the same websites.

Whatever your experience level with sponsored search campaigns is, whether you’re just starting started or have ongoing campaigns that you want to enhance, these 10 steps will help you increase the success of your eCommerce paid search ads.

1. Break Down Your Mega Ad Groups

Generally, experts recommend keeping ad campaigns to 10-20 keywords per campaign, but some people expand their ad groups to include dozens (if not hundreds) of words and phrases per campaign. Furthermore, the vast majority of the time, the ad is only served on a small number of keywords, rendering the remaining keywords ineffective. Look at your ad groupings and locate possibilities to split them out. Particularly crucial in the area of eCommerce is the ability to communicate effectively. Your customers aren’t afraid to use long-tail keywords to find exactly what they’re looking for, and you should consider developing your ad groups with their needs in mind as you develop your campaigns.

While this may seem a little severe for your requirements, it illustrates the significance of microtargeting your clients instead of blasting one ad to keywords throughout the web.

2. Look for Keywords That Aren’t Performing Well

Additionally, segmenting your ad groups makes it simple to observe which keywords are doing well and which ones aren’t performing so well. Among those who use Google’s Keyword Planner tool, they find it a portal to useless and congested ad groupings. Some users just copy and paste any term or phrase that Google provides, without taking the search intent into consideration. Make use of the breakdown of your ad groups to do a keyword cleanse. Examine keywords or phrases that aren’t receiving clicks while receiving impressions — or that are receiving clicks but aren’t resulting in conversions.

3. Make Sure Your Feeds Are Optimized

If your feed is out of current, Google is fast to act and remove your advertisements from the search engine’s results page — after all, it is in the search engine’s best interest to provide a dependable product without price or inventory mismatches. The benefits of having an optimized feed and how you can adapt it for Amazon and Google were recently covered on our blog post. Check out our data feed guide to learn how to incorporate more features that can enhance your visibility and, consequently, your revenue.

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4. Check Your Conversion Tracking

If you run a lead generating website and are solely concerned with gaining awareness for your company, targeting click traffic is an excellent strategy. If you run an eCommerce firm, on the other hand, you will want conversion tracking. This is as simple as including a code snippet on your confirmation page that can be used to collect information about the things purchased, their worth, and the time they were purchased. With this tracking, you may have a better understanding of which advertisements and ad groups are generating sales as you strive to enhance your advertising campaigns.

You might be shocked at what you find!

5. Sort Your Campaigns By Gross Margin

It’s not only your ad groups that need to be improved when it comes to your eCommerce paid search performance.

It may be necessary to fully retool your campaigns in order to maximize their effectiveness and profitability for the firm. Many eCommerce businesses organize their advertising according to department. For example, a home improvement business may come up with the following marketing strategy:

Instead, you may consider prioritizing your advertising depending on the gross margin of your product line. This allows you to bid more aggressively on brands and goods that deliver a better return on investment for your organization while simultaneously bidding less aggressively on items that do not benefit your company. To illustrate, let us continue to use the example of the home improvement business. It’s possible that the business has discovered that its Craftsman tools have a very low return on investment.

When it comes to private label tools, however, the same corporation may have a substantial gross margin on its products.

Private label businesses also tend to face less rivalry than national brands, resulting in reduced cost per click (CPC) and an already-higher return on your investment (ROI).

6. Find Opportunities to Lower Your Bids

There are certain words with which you will be able to compete, and others with which you will be unable to compete. Terms like Disney and Nike are extremely competitive, which means you may up up spending many dollars for clicks that may or may not result in sales of profitable things in the end. It is estimated that the top three advertisements on a website generate more than 40% of all clicks; therefore, targeting the third or even fourth place in the advertising may assist your company. You may still receive the clicks you desire, but your cost-per-click (CPC) may be lower as a result of your reduced bidding intensity.

To determine whether or not a section is lucrative, you must examine it segment by segment.

7. Focus on Your Quality Scores

Some eCommerce paid search managers become so preoccupied with bids and rivals that they lose sight of the cost-saving soft approaches that may be used to reduce costs. Google provides a Quality Score to your keywords, which shows you how closely your ad and landing page experience match what your clients are looking for on the internet. The closer your score is to ten, the more likely it is that you are contributing to a pleasant driving experience for others. There are a variety of approaches you may use to increase your QS.

(This is another another reason in favor of having ad groups with only a few of keywords: you can build stronger advertising as a result of limiting the number of keywords in each group.) The landing page experience is also taken into consideration by Google, so consider creating landing pages for specific businesses in order to ensure that clients land precisely where they want to go.

Because you have a better QS, Google is more likely to cut your CPCs while simultaneously increasing your average position, resulting in you earning more for your money. This is beneficial to both Google (since they receive a click) and you (because it helps you expand your sales).

8. Take Up As Much Real Estate As You Can

Take advantage of the options Google provides for you to add a variety of extensions and enhancements to your advertising. Customer ratings, callouts, structured snippets, local locations, and your phone number are just a few of the Google extensions available. These add-ons boost your trustworthiness and persuade visitors to click on your links. They do, however, offer an additional benefit: the greater the number of extensions people see on your ad, the more probable it is that they will disregard the others.

9. Invest in Retargeting for eCommerce Paid Search

If you are not remarketing to your consumers, you are losing out on a considerable amount of eCommerce money. According to Invespcro, you may win back more than 15% of your consumers who were considering making a purchase from your website. Retargeting makes it simple for customers to recall your brand after they have previously visited your website, and it can encourage them to take action by offering them a discount or a bargain in addition to their previous visit. Those to a website who view retargeting messages are 70% more likely to convert than visitors who do not see remarketing ads.

It’s now up to you to convert them with retargeted advertisements.

10. Import Your Google Ads Into Bing

Everyone enjoys making fun of Bing as the platform that is frequently overlooked when compared to Google, yet there is significant benefit in utilizing their search strategy. Bing ads are simple to build since you can integrate your existing Google campaigns right into Bing Ads, eliminating the need to start from scratch with this new channel. Aside from that, there are important, concrete advantages to utilizing this platform. The cost of Bing advertisements is generally 33 percent less expensive than the cost of Google advertisements.

With the support of low-cost Bing traffic, you can more easily achieve your target return on investment goals.

Bing is still a viable option for reaching 20 percent of the market.

Your eCommerce sponsored search ads have the potential to provide a consistent stream of money and website visitors.

It may be time for a tune-up. Contact Trinity Insight and request a free digital marketing evaluation to detect waste and identify strategies to change your efforts to have a greater effect on your target audience.

7 Ways to Boost Online Sales with Digital Marketing Strategies

The importance of internet buying in a COVID-19 world is continuing to rise at an alarming rate. Because of this, knowing how to increase online sales is becoming increasingly vital. Globally, the epidemic has compelled more individuals to alter their shopping habits away from traditional brick-and-mortar retailers and toward online e-commerce stores. According to a poll conducted by the United Nations Conference on Trade and Development (UNCTAD), active online consumers are on the rise in both developed and emerging countries.

Source: United Nations Conference on Trade and Development and the NetComm Suisse eCommerce Association The establishment of your brand’s online presence and reputation is critical in this day and age, when customers are increasingly making purchases online rather than in actual brick and mortar locations.

When it comes to understanding and optimizing your customer’s purchase process, employing data and digital marketing to your advantage are critical.

In collaboration with Shopify, we presented a webinar on October 29, 2020, where we discussed some contemporary tactics that may be used to increase online sales.

Some important lessons learned that can help you get more out of your digital marketing and increase your online sales include:

1. Be where your customers are: choose your social media presence strategically

The online visibility of your company goes much beyond an e-commerce website or digital shop front. In addition to ensuring that your brand is discoverable on search engines, you must be present in the places where your clients gather. In today’s digital marketing environment, social media is an essential component of your overall strategy. It is critical to have a thorough awareness of the following social media sites in order to select the most appropriate ones for your company:

  • Describe your product offers, as well as your target markets, key qualities, and user behavior on each social media network.

First and foremost, think about the variety of platforms that your potential clients would want. When it comes to consumer items, social media platforms such as Facebook and Instagram are vital for ensuring that your products are discovered by buyers searching on social media networks. When it comes to selling primarily to business customers, having a strong presence on LinkedIn is critical to success. Data about the use of social media platforms such as Twitter, Pinterest, YouTube, and Facebook After that, think about your product offers and how each social media site may be used to promote them more effectively.

Pinterest is also becoming increasingly popular for discovering new ideas.

For the sake of this discussion, these platform behaviors are considered potentials. Finally, it is critical to keep your social media feeds up to date on a regular basis. Choosing the correct platforms from the beginning will pave the path for a successful social media presence.

2. Stand out on social media, and keep it brief

In today’s world, the typical user scrolls through 91 meters of material every day. It is therefore much more critical that they have a positive initial impression of your company’ content. According to studies, the average customer will begin to lose focus after around eight seconds. As a result, your information must be concise and to the point. When developing your digital marketing plan, keep in mind that customers’ attention spans are shifting. The majority of people prefer to read short paragraphs rather than long ones.

As a result, you should strive to do the following:

  • Create and publish videos that are no longer than 30 seconds and no more than 2 minutes. In your videos, try to capture the attention of viewers within the first 5 seconds. Make use of the carousel and the variety of social ad styles available
  • Adhere to the 20 percent criterion for text

3. Optimize your content for your audience

We are living in a mobile-first world, in which people are using their smartphones at a higher rate than they ever have before. For businesses, this implies that all digital marketing should be tailored to provide the best possible consumer experience when accessed through a smartphone. As society continues to shift toward this new way of life, social media companies seek to keep up with the times by adopting similar practices. The newly redesigned and upgraded Facebook store and Instagram shop are excellent instances of social media platforms that have been overhauled in order to complement the current surge in online buying.

It can be challenging to keep up with the constant changes in social media algorithms and chances for user experience improvement across all of the platforms.

User-generated content (UGC) allows consumers to be guided to content that they will gain the most benefit from.

Some strategies for beating the Instagram algorithm are listed below, most of which may be changed to make them more appropriate for each platform:

  • Instagram Stories Stickers may be used to encourage more interactions. Captions that are engaging might help you to start conversations. Cross-promote your Instagram content to get the most engagement possible. Maximize your hashtags’ reach by targeting relevant communities.

In addition, make sure that your latest Facebook post seems just as attractive on mobile devices as it does on the desktop or laptop computer from where it was published. Make sure it is aesthetically eye-catching and attention-getting.

4. Strategize for Search: Be there to offer a solution when your customer is searching for one

Customers are constantly on the lookout for a solution to their problems. Every every search is motivated by a desire to learn more and to find something specific. When you are evaluating how to approach search, whether through sponsored search or organic search, this insight is the most critical one to consider. What you need to do is make sure that you are available to provide a solution when needed. You must accomplish this more quickly than your competition in order to attract prospective clients to your website.

  • Every month, Google handles more than 100 billion searches.
  • If you want to increase your online sales, you need mix the power of organic and paid search.
  • “, we dissect these two strong tactics in further detail.
  • Search engines actively direct interested clients towards you if you are running paid digital advertising campaigns.
  • As a result, the words you choose in advertisements are extremely essential.

Make use of as many potential characters as you possibly can! Most crucial, your ad will appear when someone is looking for a solution to their problem, so make sure you demonstrate to them that you have the solution!

5. Be available for your customers

Customers will expect to be able to locate a solution to their problem within five minutes of the time they first encountered it, according to a survey. The likelihood that customers will not return to your business increases when you do not provide a solution. Because the internet world is open around the clock, even if you are not actively present to your consumers all of the time, it is critical that you put up a live chat feature, even if it is a bot. As a result, the incorporation of a Facebook Messenger botcould be essential for optimizing the user experience with your social media accounts.

Incredibly clever bots may conduct a dialogue with your consumers in a manner that is almost humanlike, addressing some of the most often asked questions and resolving some of the most common issues on your behalf.

6. Over-communicate to your customers

Customers will expect to be able to locate a solution to their problem within five minutes of first encountering it, according to a survey. The likelihood that customers will not return to your business increases when you fail to provide a solution. Because the internet world is open around the clock, even if you are not actively present to your consumers at all times, it is critical that you put up a live chat feature, even if it is only a bot, to assist them. As a result, the inclusion of aFacebook Messenger botcould be essential for optimizing the user experience with your social media profiles.

Incredibly clever bots may conduct a dialogue with your consumers in a manner that is nearly humanlike, addressing some of the most often asked questions and resolving some of the most frequently encountered issues.

  • The importance of ensuring accessibility
  • Generating a good first impression
  • And encouraging user reviews
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When it comes to communicating effectively, Mike Barnett, Head of Shopify Plus APAC, stated, “Don’t be scared to over-communicate.” Barnett was speaking on the topic of “Building a Powerful Online Sales Platform.” Mike stressed the significance of optimizing your sales platform for mobile devices, emphasizing the need of a visually appealing landing page as well as the selection of visuals and font styles that are mobile-friendly.

With an increasing number of individuals buying online using their mobile devices, it is critical that you do not lose clients as a result of a bad customer experience.

7. Get your metrics right and leverage on data to optimize your marketing efforts

Is it possible to quantify how much traffic your digital marketing tactics drove to your website’s homepage? Was your sponsored advertising successful in terms of Return on Advertising Spend (ROAS)? One of the most powerful parts of digital marketing is the ability to quantify and assess the performance of your marketing activities. This is one of the most powerful components of digital marketing. It’s exciting to witness a boost in sales as a consequence of your efforts on social media and digital marketing, but it’s even more rewarding to understand where you can make improvements to continue to develop your online presence.

According to Brian Gibson, Head of Digital Strategy at Digivizer, who presented on “Using Social to Drive Online Sales,” “There is nothing worse than running a campaign, whether it’s organic social or paid advertising, and not knowing what’s going on when those users get through to your website and where they’re getting lost.” In order to do so, it is necessary to understand the appropriate metrics by which to quantify performance.

For example, to evaluate content performance, consider what was done on days when the cost per engagement (CPE) is low and engagements are high in comparison to what was done on days when the CPE is high and engagements are low.

Especially if you are using paid advertising, it is critical to get a quick picture of your Return on Advertising Spend (ROAS) by aggregating your total advertising spend and online revenue, as well as to identify which of your paid advertising campaigns is generating the most revenue at the lowest cost.

After we’ve established the measurements, where can we obtain the data?

The Power of a Digital Marketing Analytics Platform

When looking for deep insights, it’s critical to integrate all of your data into a single perspective. In contrast, because digital advertising is carried out on a variety of channels, bringing your data together may be a time-consuming and stressful process, especially if you are conducting several campaigns across several distinct platforms. This is where having a dedicated digital marketing analytics software, such as Digivizer, can assist you in measuring and optimizing all of your digital marketing activities with relative simplicity.

Built for businesses of all sizes, we are especially motivated to assist any firm in making the most of their digital marketing expenditure without depleting their marketing budgets.

ECommerce Social Media Marketing That Works

Social media marketing is one of the most essential avenues for business development available to any eCommerce merchant today, and it is a crucial component of any eCommerce marketing strategy. However, a large number of retailers are still unsure about how to make effective use of social media. They treat Twitter in the same way as they would an RSS feed. Instagram is something they publish on just once in a blue moon, and most of the time it’s just behind-the-scenes photos of their crew at work (or their office dogs).

  1. It appears that no one is keeping track of interaction or followers, and it is even more unlikely that anybody is conducting sponsored or boosted social marketing.
  2. This is supported by data as well.
  3. So, what can you do to take advantage of these social media data to increase the number of sales in your online store?
  4. Then you’ll need a plan for how you’ll reach out to your potential clients using that medium.
  5. Finally, you require a reasonable budget in order to develop your social media operations into a functional system that generates the conversions and sales you desire.

What is social media marketing?

As the name implies, social media marketing is the use of social media channels, such as Twitter, LinkedIn, Instagram, Pinterest, and Facebook, to create content that connects with your customers and prospects, ultimately driving them to make a purchase. Social media marketing is becoming increasingly popular. If you run an eCommerce business, social networking may be a very effective strategy for generating referral traffic to your store. As Business Insider points out, social commerce was one of the most significant new trends to emerge this year.

Customers now have the ability to make purchases right from their social media feeds, making social sales considerably simpler for eCommerce businesses. CladCloth does this through their Instagram:

How to Use Social Media for your eCommerce Business

The first step in choosing how to use social media for your eCommerce shop is to determine which social media platforms are appropriate for your company. If you’re having trouble, use these three basic steps to develop a strategy before diving in:

  1. Find Out Where Your Customers Are Online: Consider your targetbuyer personas and where they spend their time online. Determine which social media outlets your prospective client base is most likely to utilize by looking at their demographic and firmographic information. For example, if your major audience consists of young people, you should investigate what new social channels are emerging within that demographic. If you want to be on the cutting edge of social media right now, check out TikTok. Examine the areas in which your competitors are making waves: After you’ve determined the channels your consumer base prefers to use, you may look into what your rivals are doing to get an advantage. Most likely, whatever channels appear to be effective for them will be effective for your company as well
  2. Make a list of your objectives: You now have a strong understanding of where your consumers dwell and what your rivals are doing, it is time to create some concrete social media objectives for your company. Perhaps you’ve decided that Facebook and Instagram are the two platforms on which you’d want to concentrate your efforts in order to reach your target audience. When you think about success, what comes to mind? Remember that if these channels are new to you, you’re unlikely to see much in the way of organic sales until you’ve amassed a significant number of followers. Perhaps starting with engagement or follower growth as your KPIs would be a better choice to begin with.

Social Media Marketing Strategies for eCommerce Businesses

Following the selection of your social media platforms, it is necessary to develop a social media content plan. It is not enough to just spray and hope that your material will reach your potential consumers on social media; rather, tailoring your content to the interests of your target audience as well as the social media platform is the key to achieving success. SmartInsights suggests that businesses begin with three precise and straightforward approaches in order to create individualized experiences across social media channels:

  1. Listening: Pay close attention to what others are saying about you, about your goods, and about your rivals in order to improve your business. Keep track of the conversations and stay up to current on the overall attitude in your community about your business
  2. Track and analyze the data. Insights: If you pay attention to what people are saying about you and your rivals, you’ll be able to make more analytical and educated judgments regarding the sort of material you produce. Responding: This is a part of social media marketing that is frequently overlooked, yet it is one of the most vital. Make use of social media to start dialogues with members of your community and potential customers. Make certain that you are actively responding to any negative feelings that may arise.

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Once you’ve established the importance of listening, learning, and responding as the cornerstones of your social media marketing approach, you can become more specific with your content creation. Making ensuring your content strategy strikes a balance between brand-building and sales activation material, according to researchers Les Binet and Peter Field, is essential.

  • Material for Brand-Building: This is content that you develop in order to promote your brand and key messaging to prospects and customers in order to increase sales. It is material that reaches a large number of people and ensures that your community is aware of who you are and what you do. Outdoor Voicesdoes an excellent job of both creating their brand image and marketing their products:
  • Sales Activation Material:This is content that particularly motivates prospects to make a purchase decision. Designed for conversions right immediately, this style of material targets hot prospects, eager to buy. Nutrafoltakes a story-telling approach to their sales activation content:

Types of Social Media Marketing

The time has come for you to decide which types of social media marketing you’ll use to reach your customers and prospects now that you’ve established the importance of listening, learning, and responding as the foundation of your content strategy and devised a plan to execute a combination brand-building and sales activation content. Now, let’s take a look at some of the most popular methods of social media marketing to help you determine which are the most appropriate for your eCommerce business:

Organic social media marketing

When it comes to posting on social media sites, this sort of content is completely free. Organic content is the foundation of your social media marketing strategy, and your approach will almost certainly not function well without it. However, be certain that your organic material is more than just a dull RSS feed of your most current articles. Instead, keep in mind that your organic social media material should involve your community, which may include speaking with and replying to members of that community.

Once you’ve gotten it figured out, you can start layering in your sales activation materials.

Examples include:

Social Media Paid advertising

When you pay to have your material published on social media networks, the world is your oyster in terms of exposure. The majority of social media networks will provide you with a variety of possibilities for the advertisements you generate. There are several measures that may be optimized, including awareness (reach), consideration (engagement, clicks, and conversions), and conversions (sales). You may also produce other types of material, such as photo, text, and video-based advertisements.

One of the most important things you can do is use your persona and competition research to generate content that is actually targeted to your audience’s interests—this will allow you to make money more rapidly.

Super Chewer BarkBox makes use of Facebook sponsored advertisements to raise awareness of their special offers:

Influencer marketing

In the previous few years, this type of entertainment has made significant strides forward. Influencer marketing is, at its heart, paid advertising, but it takes the shape of endorsements from individuals who have a large following or fan-base whom you want to reach with your product or service. Instead of purchasing advertisements, you pay influencers to promote your items in the hopes of reaching their audience and generating a sales transaction. The fact that influencers operate as a sort of social proof and can appear more real than a standard sponsored advertisement can be extremely beneficial to your company.

As a starting point, inquire about past samples of content they’ve developed for businesses, as well as the statistics they have to back up their claims.

User-Generated marketing

It is precisely what the name implies: user-generated content that is honestly made by fans or product users regarding a brand or the items that are associated with the brand. By reposting (i.e., sharing the material made by users on your branded channel) or by directly requesting your community to share their content with you, you will be able to make the greatest use of this content. It might be beneficial to create a branded hashtag for your company in this case, as you can invite your supporters to use it whenever they talk about your company.

How Much Does Social Media Marketing Actually Cost?

Regardless of whether you’re starting out large or little, you’ll need a reasonable budget to allocate to your social media efforts. Organic material, with the exception of the time required to develop it, will be provided for free. When hiring someone to handle social media on a wage, you should make some educated guesses about the projected return on investment (ROI) you’ll receive if all they’re doing is providing organic content. You’ll also want to make certain that they’re taking use of user-generated material to the greatest extent feasible.

In the case of sponsored advertisements, the average amount spent on a post might range between $400 and $6000.

Make some educated guesses and ensure that measuring return on investment (ROI) is baked into your social media plan.

Getting Started is the Most Important Step in Social Media Marketing

If you’re trying to expand your eCommerce business’s reach into the realm of social media marketing, go ahead and do it! The first step is the most crucial one of all. To get started, follow our framework’s steps: assess and develop your personas, study your rivals, and establish your objectives. Once you’ve done that, utilize the principles of listening, learning, and responding as guiding principles for designing your plan. From there, devise a strategy that makes use of both brand-building and sales activation material distributed across a variety of social media platforms.

Over time, you’ll have a better understanding of your company, what works and what doesn’t, and most importantly, you’ll gain a better understanding of your consumers.

When views do not convert into money and customers, increasing brand awareness is rendered ineffective.

Download this guide and begin brainstorming all of the components you’ll need to get your lead generation campaign up and running as quickly as possible.

This article was originally published on January 24, 2020, and it was revised on March 19, 2021. Ecommerce Marketing is a term that is used to describe a type of marketing that involves selling products online.

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