How To Get Featured On Popular Podcasts? (Perfect answer)

Here’s a quick recap:

  1. Build an email list or outreach list before your podcast launches.
  2. Record 3-5 podcast episodes before you launch.
  3. Pick a launch date.
  4. Create assets like images, clips, and shareable quotes.
  5. Launch day!
  6. Message your list to ask them to listen and review.
  7. Keep publishing new episodes consistently.

How do I get featured on a podcast?

5 Steps to consistently getting featured on podcasts

  1. Build a list of podcast targets. The first thing you need to do is to figure out which podcasts would be a good fit.
  2. Prioritize the list.
  3. Pitch.
  4. Confirm the time.
  5. Treat it like a sale.

How much does it cost to be featured on a podcast?

Industrywide, the average CPM rate is $18 per 1,000 listeners for 30-second ads and $25 per 1,000 listeners for 60 seconds ads. Podcasts with audience sizes ranging from 500 to over 100,000 listeners charged a CPM rate between $21 to $27 for 30-second ads. For 60-second ads, the CPM rate was between $23 and $37.

How do podcasts get popular?

Podcast Promotion: 13 Marketing Tactics To Get More Podcast Listeners

  1. Ask People To Subscribe.
  2. Submit To Podcast Directories.
  3. Leverage Existing Assets.
  4. Share Reviews & Testimonials.
  5. Create A Website.
  6. Apple Smart Banner.
  7. Create An Email List.
  8. Be A Guest On Other Shows.

How do you get featured on Apple podcasts?

How to Get Your Podcast Featured on iTunes

  1. Quality Show is a Must.
  2. Create a Stunning Cover Art.
  3. Work On Your Content and Goals.
  4. Connect with known podcasters.
  5. Look for authors.
  6. Consistently release your episodes.
  7. News and Noteworthy.
  8. More Reviews.

Is there a podcast directory?

Stitcher is one of the most popular podcast directories and podcast listening apps currently available. The app works on iPhone, iPad, Android, PC, and Smart speakers.

How do I pitch myself to a podcast?

These are steps that I’ve personally taken in my own experience of pitching myself, so I wholeheartedly believe that they work!

  1. Follow podcast host on social media.
  2. Engage daily.
  3. Leave a podcast review.
  4. Cite specific episode references.
  5. Follow up with requests and/or ideas.

How do I grow my podcast audience?

6 Tips to Increase Podcast Listeners

  1. Create a Podcast trailer.
  2. Use Call to Actions.
  3. Promote your Podcast on social media.
  4. Repurpose your Podcast content.
  5. Podcast SEO.
  6. Invite guests and star as a guest.

How many listeners do top podcasts get?

How Many Listeners Does The Average Podcast Get? The average podcast gets around 27 listens per episode. The top 1% of podcasts have almost 3,200 per episode – and then there’s The Joe Rogan Experience, which has audiences upwards of 7 million for some episodes!

How much does it cost to put a podcast on Spotify?

Podcasters have three monthly pricing options to choose from: $2.99, $4.99, or $7.99. Paid content on Spotify will be demarcated by a lock icon where a play button typically shows up.

How do podcasts go viral?

In Summary

  1. Become an early mover in a niche.
  2. Release frequent content.
  3. Use all distribution networks.
  4. Create a separate website that captures leads and makes the podcasts available.
  5. Grow your mailing lists.
  6. Interview guests and send them links to their episodes.
  7. Send guests links to their episodes.

What should you not do in a podcast?

If you’re thinking of starting a podcast, here are a few mistakes I’d recommend avoiding:

  1. Spending too much money.
  2. Believing LibSyn is the only hosting option.
  3. Not respecting your niche.
  4. Not using a subtitle.
  5. Not actively collaborating with other podcasting hosts.
  6. Having unrealistic expectations.
  7. Inconsistency.

How long does it take for a podcast to become popular?

It depends on your content or your current popularity. Easily in about 5–6 months you can have a really good amount of numbers if you are regular with your podcast. Any other podcast related quires feel free to contact me.

How do you get a podcast ad?

12 Tips for Finding and Sponsoring Podcasts

  1. Consider podcast demographics.
  2. Understand standard podcast ad pricing.
  3. Look for podcasts that relate to your brand or industry.
  4. Use your competitors for inspiration.
  5. Purchase multiple ads for small shows rather than one for big podcasts.

How do I promote my podcast on Spotify?

Build your followers

  1. Share your podcast on social media.
  2. Embed a Spotify player on your website.
  3. Create and share playlists with your podcast episodes in them. Note: It’s only possible to do this on the Spotify mobile app.
  4. Add links to your episode description.
  5. Got music on Spotify?

Can you advertise on Apple podcasts?

Apple Podcasts marketing features. Apple Podcasts gives you assets that make it easier to promote your show and use the Apple brand to elevate both your digital and printed marketing materials.

How to Get Featured on Popular Podcasts – Digital Branding Institute

People have been spending an increasing amount of time listening to their favorite podcasts in recent years. In recent years, this market has grown to be as important as any other social media influencer, and it is an excellent way to increase awareness of your product or service. Finding a means to get featured on a prominent podcast might seem like an impossible task, much as finding a social media influencer to help develop your brand can seem like an impossible task. However, with the correct emotional connection, it is feasible to land the popular podcast that you’ve been coveting for a long time now.

Why be on a Podcast?

There are four compelling reasons to consider include a podcast plug for your company in your marketing strategy: 1. The number of podcasts continues to expand.

  • Sure, there are 500 million blogs that are active, but there are currently 250,000 podcasts, and the number is anticipated to grow in the future. Podcasts are relatively new to the scene, but they are rapidly gaining popularity.

2. Podcasts help people form better bonds with one another.

  • People find it easier to relate to you if they can listen to you speak for a total of thirty minutes. Listening to you speak can help to establish trust, something that cannot be accomplished as effectively with textual communication.

3. The conversion rate of podcasts is really high.

  • Creating a personal relationship with someone by allowing them to listen to you is what drives up your conversion rates to incredible heights. In addition, you cannot skim through a podcast the way you can an article. It is through you that your viewers will learn the entire tale that they could have missed otherwise

4. Podcasts are more time-efficient than other forms of media.

  • It can take up to five hours to compose and revise a fantastic piece of writing. Even if the conversion rate for a podcast is only 2x higher than that of an article, you’re now looking at a 667 percent difference
  • An hour-long podcast will only take an hour

How to Find Podcasts

Finding a podcast is as simple as going to Google and searching for it. Typing in the URL:/podcast/ will show up a plethora of podcasts that are relevant to your selected category. Examining what websites others with comparable material have been highlighted on is another excellent tactic to employ. List between five and 10 persons, and then search for them on Google or even on Apple’s App Store! All of the tunes you hear will have had guests who are similar to you on the tracklist. This indicates that they are more inclined to collaborate with you.

Finding an inside link through a friend or even a friend of a friend may make a significant difference in getting your information included on a website or in a magazine.

Narrow Down Your Results for Quality

Because of the increasing popularity of podcasts, you may have hundreds or thousands of options to pick from. Unfortunately, this means that in order to ensure that you receive the finest outcomes possible, you’ll have to go over each one individually. When you’re looking over your findings, there are three essential pieces of information that you’ll want to pay attention to: Is the podcast still up and running? Is it true that they conduct interviews? What is the best way to get in touch with them?

  1. For a variety of reasons, this will not work out as well.
  2. What if the podcaster has nothing to do with your subject, despite the fact that they have already covered it?
  3. Second, you’ll do irreparable harm to your brand in this manner.
  4. If you search for a podcast on iTunes, you’ll be able to obtain relevant material in a relatively short period of time.
  5. Everything you need to know is contained on one single page, with the exception of contact information.

Most of the time, they will include some form of contact information. This site refers to the process as ‘connecting,’ but the concept is the same. To communicate with your podcaster, you now have a plethora of alternatives at your disposal.

Engage Before Proposition

With the increasing popularity of podcasts, you may have hundreds or thousands of options to select from. In order to get the greatest outcomes, you will need to check out each one individually. Unfortunately, this means you will have to check out each one individually. As you examine your results, you’ll want to keep an eye out for three important pieces of information: Was there a pause in the podcasting? Is it possible to schedule an interview with them? May you tell me how I can contact them?

  • Several factors prevent this from working out successfully.
  • What if the podcaster has nothing to do with your subject, despite the fact that they have already covered it on their show once or twice?
  • This is bad for two reasons.
  • It is possible that your brand may suffer as a result of a lack of similar interests if you do not conduct any study on the activity or interview style.
  • It is possible to get information about the creator, as well as information about the most current release date, and summaries of their episodes, which frequently contain information about whether or not they invite guests.
  • The website for this organization may be found by searching for it.
  • There are some differences in terminology on this site, but the functionality is identical.

Create a Pitch

Anyone can see a manufactured, recycled email from a mile away, which is why it’s critical to personalize each and every email you send to your customers. No one like receiving a regular template email, so address them by their first and last name and make a reference to an episode that you enjoyed. You’ll also want to market yourself to them during this process. Explanation of why you are a good match for their target demographic and why their participation would be beneficial to them. Determine how you are a subject matter expert in your chosen field.

This is an excellent opportunity to indicate whether you have ever been mentioned in another publication.

This is a wonderful email format to get you started with your first message.

I’m only asking for 30 seconds of your time to read this email and for you to let me know if you have any open spots for someone like me.

With this article, I hope to provide your readers with a wealth of useful information that they can put to immediate use. I’ve researched what your target audience like, and I want to assist you in providing it to them! So, what are your thoughts?

What Do You Need to be Considered?

You might believe that in order to get included on a prominent podcast, you must have a lot of expertise. You might believe that going on a podcast requires a firm that generates six figures in revenue per month or has been featured on Forbes or CNN in order to make an impression. This just isn’t true in this instance. Many major podcasters will do interviews with well-known and lesser-known figures who all have one thing in common: a compelling narrative to tell. A good tale that captures your attention and elicits an emotional response will be able to locate the ideal podcaster for its presentation.

  1. Follow the traditional storytelling arch to assist you in discovering your tale.
  2. Then they are faced with a dispute, which they must resolve.
  3. This may appear to be straightforward, but in order to gain attention, it does not need to be any more complicated than that.
  4. This is a typical entrepreneurial journey, one that is filled with emotion and optimism, and one that will capture the attention of all who hear it.
  5. If you’re concerned that your narrative is too dull, just remember to incorporate your own unique perspective into it.

Final Thoughts

Investing the necessary time to discover the ideal podcaster and establish a working connection with them will go a long way toward attracting the interest of a prominent podcaster in interviewing you. Consider crafting your email such that they feel as though you have personally sought them out, and write them a positive rating on iTunes to pique their interest even further. Make careful to go through your narrative and determine whether or not it is interesting. Create as many layers as you need until you have a tale that no sensible podcaster would refuse to hear.

What podcasters do you enjoy listening to the most?

How to Get Featured on Podcasts – Process Guide

The popularity of podcasts is continuing to grow. A recent survey by the New York Times found that one in every three Americans listens to at least one podcast per month. Last year, the figure was closer to one in every four. As marketers, we have an opportunity to take advantage of this.

  1. Become the host of your own podcast
  2. Get your podcast or video featured on other people’s podcasts.

This post will focus on the latter, and I’ll walk you through the same approach I use to be featured on dozens of podcasts in order to do it. What are the benefits of being featured on podcasts?

  • A fantastic technique to raise awareness of your brand and/or product
  • They are an excellent method of generating high-quality links for SEO purposes. The ability to interact with influential people in your business is a fantastic networking tool. The conversion rates are ridiculous, indicating that viewers are really involved.

Getting interviewed on podcasts, on the other hand, is not simple – you must have a compelling elevator pitch.

Furthermore, being listed on page one will have little impact on your rankings — both in terms of visibility and link equity. You’ll need to create a tool for promoting podcasts. Check out mine: This method may be broken down into a few easy phases, which are listed below.

  • Plan your outreach strategy, including identifying potential prospects and preparing your outreach proposals. Prospecting entails locating each potential podcast opportunity and documenting it in a Google Sheets spreadsheet. Cleaning– evaluating the opportunities and cleaning them so that only the most relevant ones are left
  • Cleaning. Pitching entails sending out pitch emails to various opportunities. Responding to emails and ensuring that podcasting appointments are scheduled are all aspects of project management.

In the video, I cover a great deal more territory. I strongly advise you to have a look at it.

1. Podcast outreach strategy

It is essential that you are fascinating in order to get included on a podcast. You must be aware of what the term “interesting” signifies in different industry contexts (i.e. pitching for an attorney vs an ecommerce store). “Interesting” can be expressed in a variety of ways:

  • Possessing influence. Are you (or your customer) well-known in the community? Do you have a social media following? Are you well-known in specific circles? Are you entertaining
  • Do you have a good story to tell? Have you ever had to overcome something insane in your life? Have you built a business despite all odds? That may be intriguing and relatable to a large number of individuals. To provide an original perspective of view (data). Being ability to convey original results to a group of people
  • An authority in a certain field. If you’re an attorney, it’s logical that you’ll want to target podcasts about law
  • However, if you’re creative, you can pivot into podcasts on business, entrepreneurship, and other related topics.

You may begin to build a value proposition if you have a clear idea of what is fascinating (aka the pitch).

How to write a podcast pitch

It will be necessary for us to create a pitch when we have finalized our plan. Several considerations should be kept in mind:

  • List out any honors or pieces of interest (basically, a bio that lists out all of the many pitch angles you might use)
  • Create a “platform” based on the services and products you have to offer. If you have a fascinating piece of data or a narrative about how you got started in company, it might serve as your platform. Do not waste any time getting to the point. You should introduce yourself and explain why you’re contacting them in the first two phrases. That which you can accomplish for them should be the subject of the third phrase
  • Write many distinct pitch angles depending on the sort of podcast niche you’re attempting to reach out to. Rather than restricting your presentation to a finance podcast geared to single moms, you may create another pitch to prospect for a whole slew of finance podcasts targeted to entrepreneurs in addition

Bam. Taking that information and applying it to as many niches as you can think of is a great next step. CLICK HERE to see the exact pitch I use:PLEASE DON’T COPY AND PASTE IT – you’ll only cause yourself more harm than good. Unlike many other pitches, this one is direct, contains my “platform,” and includes a long list of accomplishments. This is exactly the same sort of pitch that got me on the Search Engine Journalpodcast in the first place. By now, you should have developed a strategy for identifying the types of podcasts you intend to listen to and the value proposition you intend to pitch to them.

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2. Prospecting for podcasts

You may choose from a variety of platforms. Listennotes.com is a search engine for podcasts that I use. Discovering new chances is straightforward – simply take your niche keywords from the previous step and search for them in Listen Notes. In my own case, when I conduct outreach for myself, I employ terms such as I prefer to outsource this task since it is time-consuming and not a good use of my resources. I’ve assembled a small crew in the Philippines based on upwork.com ($3-$6 per hour) whose sole responsibility is to identify podcast (and other link) possibilities and record them in a spreadsheet for later reference.

  1. Take your prospecting keywords (such as business, entrepreneurship, and marketing, which were previously specified)
  2. On listennotes.com, you may look for them. Seek out shows and study about them to see whether or not they are a suitable fit for you
  3. If they are, they take note of their website address and email address and enter it into our spreadsheet.

This list of prospective podcasts to pitch to will be refined and cleaned up when it is compiled, so please bear with us as we do so.

3. Clean and organize the opportunities

It’s critical to filter out this list to ensure that the folks on it are truly interested in hearing from us and that we aren’t infringing on their privacy. When it comes to cleaning up the prospects file, consider the following:

  1. Anyone who is excessively large should be removed. Take, for instance, Gary Vee. Getting on a handful of podcasts before pitching to larger podcasts is certainly a better strategy, but I included him since you never know what may happen
  2. Anyone who does not do interviews on their show should be removed. We don’t want to call individuals to do interviews with us if they aren’t actually conducting interviews with people
  3. And Removing those who would not be responsive to the pitch (most of the time, this is folks who are not in the niche we were prospecting for)

I like that our prospectors have a “scratch” file where they can keep track of the chances (below). After I’ve cleaned them up, I transfer them into our organization’s automatic outreach tracking system (below). Our file assists us in tracking and managing large-scale outreach activities. When working at scale, we don’t want to contact the same website more than once because it will tarnish our reputation. Having gone through the process of cleaning up those prospects and transferring them to our project management file, we are now ready to deliver the pitch.

4. Pitching podcast opportunities

You may send each pitch one by one using Gmail Canned Responses, or you can automate your outreach with Pitchbox, which can be found here. I strongly advise you to usePitchbox since, after all, why put in more effort than you have to? In terms of reaching out, Pitchbox is by far the most effective method available.

Whatever technology you choose, it’s critical to create ads that are tailored to the podcast’s target audience. In the previous stage, I described how I went about prospecting for podcasts for myself in the following areas of expertise:

The subjects mentioned on entrepreneurship podcasts are distinct from the issues discussed on marketing podcasts, as can be seen in the table below. If you want to maximize your chances of success, you should have pitches that cater to a variety of different niches. If you’re working with our tracking files, this is a simple process (see above). You may accomplish this by simply starting duplicate campaigns inPitchbox and submitting separate pitches to each campaign. Everything is automatic; all you have to do is upload your prospects through CSV, drop in the pitch that you made, andPitchboxwill take care of the rest, including sending out automated follow-up emails.

5. Manage and scale your campaigns

In order to keep track of the development of campaigns, we utilize our Google Sheets project management system. This solution enables us to expand outreach across all of our agency’s customers, which is critical to our success (and our own internal brands). The image below is a screenshot from an example project plan created for the promotion of podcasts. As you can see, all of the stages outlined in this post have been condensed into a small number of jobs that have been given to members of my team.

  • I’m Alexis, and I’m a mystrategist. Among his responsibilities are the creation of prospecting keywords, writing of pitch letters, and overall supervision of the entire process
  • Azhiis ourlink prospector. I have David as my outreach manager
  • He sends out the pitches, monitors email replies, and keeps track of the project plans. She goes out and finds 200 broadcast possibilities (which Alex then cleans up)
  • Alex is my production manager

I’m able to take a step back and concentrate on expanding my company.

Wrapping It Up

You won’t become successful overnight, as is true of most things in life. You should keep in mind that many podcasters may turn you down if you do not have a track record of guest appearances on other shows. Begin with pitching smaller podcasts with a lesser audience in order to establish a track record before tackling the major players. Once you have one under your belt, you can begin pitching to other podcasters for opportunities. Even though the podcast I performed on EOFire is a few years old now, the host did an excellent job, and it serves as a useful connection for potential speaking opportunities.

How To Get Featured On Popular Websites and Podcasts

Welcome back to the second installment of my beginner’s introduction to public relations series! Please bear with me while I write a three-part blog post series on how small businesses may start using public relations to grow their enterprises. If this is your first time here, welcome! The next day, I’m going to explain how you may have your work included on well-known websites and podcasts. What I’ve covered thus far in the series is as follows:

  • The Importance of Public Relations How To Get Started With It
  • How To Build Trusting Relationships With Media Influencers
  • Learn how to be featured on well-known websites. Podcasts (such as this one! )

Getting featured on popular websites and podcasts can absolutely catapult your business.

Why should you care whether your work is mentioned on well-known websites and podcasts? Here are a few of the reasons why:

  1. Increased traffic: Having your brand and business featured on major websites and podcasts can help to get your name and brand out there on the internet. Having these links point back to your website will increase traffic to your site and improve your search engine optimization. Increase in audience size: It stands to reason that as your website’s traffic grows, so should your audience. Increasing the number of visitors to your site will result in an increase in email subscribers and social media followers. To be regarded as a reliable expert, you should: Obtaining the “seal of approval” from these well-known websites and podcasts will help to establish you as a reliable source in your field. Instead of purchasing from a complete stranger, people prefer to purchase from a trusted expert. Growing your business more quickly: Receiving hits from well-known websites and podcasts may propel your company forward far more quickly than if you receive no press at all. It’s becoming increasingly difficult to stand out on the internet these days, so enlisting the assistance of sites that already have a significant audience might help you develop more quickly. People get to know you better as a result of: This one is specifically for features on podcast episodes. It’s impossible not to feel more connected to someone when you hear their voice rather than when you read an article about them. Shortening the time it takes for your audience to become familiar with you might also help to expedite the purchasing process.

After reading this piece, you will have a good understanding of how you may begin approaching renowned websites and podcasts with your pitch. Don’t forget to get your hands on the free podcast pitch template!

Identify 6-8 topics you can speak on

We need to conduct a little warm-up activity before we begin tossing the ball. Do not skip out on doing this exercise, since it is the most crucial! In the first installment of this series, we spoke about how to come up with ideas for subjects to pitch to potential clients. If you haven’t already done so, we’ll go ahead and do it for you right now. Whatever sector you’re in, whether you own an internet store selling knitting supplies or you’re a golf author who writes about the sport, there are some themes that you can easily write about or discuss on a podcast, regardless of how long or short your podcast will be.

Do you need assistance determining exactly what topics you may speak about? Here are some questions to consider in order to acquire greater clarity:

  • What do you want to be known for
  • What do you want to be remembered for
  • What is it that your company is already well-known for
  • Where have you worked before
  • What industry do you have experience in? What is it that your friends and relatives are continually asking you questions about
  • What is it that you can talk about for hours on end about

Once you’ve determined your themes, write a brief paragraph on each of them. A total of 4-6 sentences is sufficient.

Related post:Beginner’s Guide To PR For Small Businesses: Why It’s ImportantHow To Start

Now, let’s get down to business and identify those websites and podcasts where you can get your name out there! However, while many people dream of getting published on massive websites such as theHuffington Post and Entrepreneur, we should also look for niche-specific websites. The treasures, as they say, are found in the niches. For those just starting out, this is especially crucial because it will be more difficult to have your content published on large websites in the beginning. For whichever company you’re in, the following are some pointers on how to identify related websites:

  • What websites does your target audience frequent? One of my clients is a woman in her twenties who works as an online life coach. While it would be fantastic if she were to be featured on Fast Company, it is not our primary aim because her target audience does not exist. What media does your ideal audience consume online? They consume content from companies such as Cosmopolitan, The Every Girl, and Advice From A Twenty Something, therefore those are the sites we’re concentrating our efforts on. You may get a general notion by looking at who people are following on social media sites such as Instagram and Facebook. To begin working with a new PR client, I choose a website that their ideal audience would visit (for example, The Every Girl) and then research the associated Instagram profiles: What books does your ideal audience read? What magazines does your ideal audience read? Amazon is a fantastic resource for anybody conducting research. Her target audience would like reading Jen Sincero’s books, to use the example of the life coach client she gave. I’d go to Amazon, look at her book, and then look at the similar books that came up as a result of my search results. We now have a long list of authors with whom we may possibly collaborate, guest blog for, or work on a project together. In addition, you can utilize this to look for areas where the author has been interviewed in order to generate suggestions for venues where we might pitch my client

Additional suggestions for discovering related podcasts are provided below:

  • What podcasts do you think your ideal audience would enjoy listening to? If you already have an audience (even if it is a little one), reach out to them and ask them! If not, you may check related Facebook groups to see what podcasts others recommend, or you can just Google “‘your industry’ podcasts” to find out what podcasts are available. What podcasts would you recommend to someone who wants to be introduced to a new, yet similar audience? This is where my Amazon recommendation from before might come in handy. A lot of ideas might come from people who are in your similar business and have previously been interviewed
  • For example, what podcasts are relevant to ones that your audience currently listens to? Another fantastic resource for finding related podcasts is the iTunes search function. I’ve discovered that the most of their relevant ideas are correct

Know the right person to contact

Knowing who to contact in order to gain a feature on a prominent website or podcast might make or break your chances of landing a feature. Here are some pointers on how to discover the perfect person for you.

  • Here are some pointers on how to identify the ideal individual to pitch for a podcast interview: Some podcast websites will outline in detail what you need to do in order to pitch a possible guest on their show. As an illustration, here is an excerpt from the 5 AM Miracle podcast:

Here are some pointers on how to identify the ideal person to pitch for an interview on your podcast: Some podcast websites will outline in detail what you need to do in order to pitch a possible guest on your show. As an illustration, the following is taken from the 5 AM Miracle podcast:

  • First, if it’s a large website (like as the Huffington Post), I’d look for “pitch to Huffington Post” in the search engine results. With a large site like that, you’re certain to come across articles that explain how people came to be included on the site. This is true for submitting pitches to major publications as well. In the case of smaller sites (Modern Mom, for example), I would search for phrases such as “write for us Modern Mom” or “contributors Modern Mom” to identify possible writing possibilities for them.

Pitch at the right time

If you’re just getting started in business (i.e., you have absolutely no content on your website and haven’t made a single sale), it’s unlikely that you’ll get invited into high-profile podcasts or blogs. When it comes to getting your work recognized on renowned websites and podcasts, the trick is to start small and work your way up. What is the best way to identify whether a podcast has a smaller audience? For starters, you should have at least listened to a few episodes of the possible podcasts you’re pitching before submitting your proposal.

Another method to know is to look at the number of reviews they have on iTunes.

There are times when you should not pitch:

  • You’re in the process of rebranding your company. You’re making a change to your services or goods. You’ve just been in business for a few months (0-6 months)
  • You don’t have the necessary time.

Pitch times are as follows:

  • When you have your 6-8 subjects established, you may begin writing. As soon as you have something to market (but don’t go into it with the sole intention of advertising your product or service). First and foremost, you must provide value to your audience.)
  • When you have completed your research on appropriate websites and podcasts to pitch, you may begin writing your proposal. As soon as your website is ready to handle the anticipated surge in visitors

Looking for a free pitch template to help you get featured on prominent podcasts? Look no further. Take a look at this post by @brittneyllynn.com! To send a tweet, simply click here.

Write a unique pitch to each place you contact

IT’S VERY IMPORTANT TO DO THIS! Nobody wants to read a pitch email that is dull and irrelevant. And if you’re pitching huge websites or podcasts, they’re especially averse to receiving a stale pitch email because they receive a large number of them on a daily basis already.

Writing a unique pitch will help you stand out from the rest of the boring emails in their inbox.

But! However, there are a few things you will want to include in every email, so you should use a pitch template to save time and avoid duplicating efforts. What are the components of a successful pitch?

  • In a few sentences, describe why you’d make an excellent guest on their website or podcast (remember, you’re selling yourself, so sell yourself well!)
  • A brief biography that includes any other locations in which you have appeared. Describe something particular about the company or organization you’re pitching (a recent article or podcast episode that you enjoyed, something you have in common with the person you’re reaching out to, anything that demonstrates that this isn’t a boilerplate email)
  • 4-5 possible topic ideas, each with a brief summary
  • Closing quickly and without a hard sell

Know when to follow up

Not every pitch I put out for my customers receives a response from me.

Shocker! However, that is the truth. Not every pitch needs a follow-up, but occasionally it is my follow-up that results in my clients being featured on a podcast or a website, so it is critical. When should you follow up:

  • You contacted them by email, but have not received a response, and it has been around 10-14 days after you pitched
  • They answered affirmatively, but you have not had any more communication in the intervening 10-14 days
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When it is not necessary to follow up:

  • You sent in a contact form
  • We responded. The out of office response indicates that they are away on vacation. Allow them enough time to reintegrate into the workforce after they have returned. It is expressly stated on their website that you should not follow up.

Related post:Beginner’s Guide To PR For Small Businesses: How To Authentically Connect With MediaInfluencers

It should be shared to the hilt. Would you think that there are occasions when people are featured on major websites and podcasts.and the hosts of the show don’t tell their audience about it? I swear to you, it’s true! My buddy Jess does a podcast, and she just discovered that half of the guests did not share their experiences while on the show. What, exactly, are you talking about? That’s completely insane! Receiving recognition and then failing to share it is analogous to receiving a box of chocolates to share and then devouring the entire box yourself.

Sharing is caring, as the saying goes.

Due to the fact that it is a two-way street, the podcast or website where you have been featured would also appreciate you sharing it.

And if you get a no…here’s what to do.

Understand that it may take some time. It might be really scary when you first begin pitching yourself. You can be experiencing impostor syndrome symptoms, such as: “Who am I to pitch such a large website or podcast?” “They’re never going to choose me.” “Why would anyone want to showcase me?” you might wonder. “I don’t have anything of worth to contribute.” You must stop thinking about these things and get out of your own brain. If you want to get featured on a prominent website or podcast, you have to put yourself out there.

YesWill you be rejected by everyone who comes up to you?

You will almost certainly not obtain all of the things that you want, but that is just part of the process.

Here are a couple of other pointers to bear in mind:

  • No means no all of the time, yet it can also signify something different at times. For example, “no, not right now” or “no, not this, but maybe something else” are acceptable responses. Occasionally, I’ve pitched clients for podcasts that they didn’t get on, but they were instead invited to present at a conference. Is it still considered a victory in my book? Yes, absolutely
  • But, do not take it personally. I understand the first twinge of sadness that might occur when you are turned down for a job opportunity, but with time, it will become less painful. Please don’t take it personally if they say no
  • It was simply not meant to be at this moment in their lives. You and what you have to offer are not unimportant
  • It just indicates that it was not the proper time for them
  • Be considerate of their feelings. It’s not a good idea to start shouting about why you should be featured and to carry a grudge on your shoulder after receiving a rejection. Every podcast and media platform has its own set of values, goal, and purpose, and it’s possible that what you pitched doesn’t fit into any of those at this time. Be kind and move on
  • Persevere in your efforts. In my previous statement, I made a false assertion. If you give up, that’s the worst thing you can do for yourself.

Final thoughts on how to get featured on popular websites and podcasts

I believe this is the longest post I’ve ever written! There’s nothing I could possibly leave out, however. It’s all really crucial! Your confidence in pitching prominent websites and podcasts should now be high, and you should be ready to begin putting yourself out there. Take a look at my previous two entries in this series and download your free pitch template while you’re at it! The Importance of Public Relations How To Get Started Using It How To Build Trusting Relationships With Media Influencers

How To Get Featured On Podcasts: The Ultimate Guide

Podcasts are an excellent approach to increase awareness of your product as well as your brand. I enjoy them because you are given the go-ahead to be promotional and talk about yourself and your things, which I find to be really appealing. Furthermore, podcasts in particular do not necessitate any writing — all that is required is simply turning up and being yourself for 30-60 minutes, which anyone can do. Examples include appearances on Entrepreneur on Fire, Niche Hacks, and The Email Marketing Podcast, to name a few.

My inbox is constantly being inundated with messages from folks who have heard me on a podcast.

When people spend 30 minutes listening to you speak, they begin to feel a genuine connection with you.

Here are a few illustrations of what I mean: This type of event happens to me on a regular basis, and you can too if you follow this strategy. PS: Be sure to watch till the very end, when I demonstrate how to rock your first podcast episode while automating the entire outreach process!

How To Find Podcasts

Another advantage of podcasts is that they are really easy to come across and listen to. This is due to the fact that there are some conventional standards that people use when referring to them on their websites. Starting with a search for the following terms on Google, the process begins literally:

  • Inurl:/podcast/
  • sinurl:category/podcast/
  • sinurl:/podcasts/
  • sinurl:category/podcasts/
  • sintitle:podcast
  • sintitle:podcasts

The Google Advanced Search operators inurl and intitle are used in this example. What they do is ask that the result include that phrase in the URL or the title. (there are other operators, but these are all we need for now). Let’s put this into practice, shall we? Consider the following scenario: I have a marketing business or blog and I’m seeking for marketing interviews. I could do something like this to find them: There are plenty of examples to choose from. Let’s try it again, this time in the nutrition niche, but this time using one of the alternative queries (this time requiring there to be an entire category dedicated to podcasts) There are thousands of results to pick from once more.

And, if you’re having trouble, try to think about where the crossings will be.

Of course, you might check at the dating and relationship areas as a starting point.

You can also check in the fashion section (think, what to wear on your first date).

How To Extract The Results From Google Quickly

So you’ve got some data to work with, 400k in fact if we use the case from above as an example. You’re probably asking, am I expected to gather these one by one or am I supposed to do it all at once? Without a doubt, this is not the case! While I am not aware of any methods for easily exporting 390k results to a spreadsheet (and, honestly, why would you want to? ), I am aware of a supercharged method for obtaining thousands of results in a short period of time. To begin, go to the Google homepage and click on settings in the bottom right corner.

When you conduct a Google search, you’ll now see 100 results per page, rather than the previous 50.

You may get it for Google Chrome or Mozilla Firefox.

This picture may be seen in Mozilla Firefox.

Firefox

It will contain a plethora of columns when I open up the CSV file I just downloaded, as well as the following 100 results (10 pages condensed into one due to our tweaking of the search settings): This is an example of something I came across when looking for ultimate guidelines.

For further results, simply navigate to page 2 and hit the export button once again. You’ll receive another 100 results this way. Within minutes, you’ll have access to thousands of podcasts in your chosen category.

Curating The Results To Ensure Quality

The good news is that you now have access to hundreds, if not thousands, of podcasts at your fingertips. The bad news is that, if you want to perform this outreach correctly, you will need to visit each site one at a time, which is time consuming. I understand, and I really apologize – there is only so much that can be automated (though later on we will discuss potential paid tools that can help). The purpose of visiting each location is to double-check three important pieces of information:

  • Is the podcast still going strong? Do they conduct interviews? What is their phone number and e-mail address?

On the one hand, you might simply gather contact information without respect to the activity or interview style, and then send emails to everyone who has provided their email addresses. However, doing so would make you appear quite foolish, and it is possible that you may end up harming your brand in the process. That being said, there is nothing that prevents you from delegating the following duty to a qualified virtual assistant for a very affordable fee (as low as $3 – $4 per hour is usual in this industry).

For the record, it’s not all that tough, and the most straightforward method is to visit the iTunes website.

I could go to their website and look for the information listed above, but it would be easier to start by looking at their iTunes page, which can be found at this link: As a result, I was able to find the following information on their website:

  • The identity of the podcaster
  • The date on which the most current release was made
  • Descriptions of episodes, which frequently provide clues as to whether or not they will have visitors

By looking at these iTunes sites, I have all of the information I require, save the contact information, to determine which podcasts are likely to be worth my time to reach out to.

Collecting Contact Information

There is no “magic” technique to obtain contact information from a website; nevertheless, I have previously written about over 30 different methods of doing so. In 90 percent or more of the situations, following the methods outlined in this article will result in contact information. Some ways are paid, and whether or not you choose to pay for them depends solely on your financial situation and whether or not you think the time savings to be worthwhile.

Engaging Before Outreaching

One small step called as connection building can make all the difference in your ability to successfully secure a spot on an upcoming podcast feature. We could go through all of the strategies, but you’re probably already familiar with the majority of them. Things like as:

  • Commenting on their blog articles, subscribing to their newsletter, following them on social media, and sharing their blog posts are all options.

One specific tactic that works particularly well for podcasts is leaving a review on iTunes.If you want to start building a relationship with a podcast host, leave them an iTunes review.Even many of the top influencers have a paltry number of reviews on iTunes.For example, Rob Walling and Mike Taberhave just over 250 reviews on iTunes, and they run one of the most well known podcasts for startups (which is excellent, by the way).

When compared to that, they probably receive around that many emails in a day (or that many comments on a single blog post).In summary, if you truly want to stand out from the crowd, an itunes review is a terrific method to accomplish it.Make sure to choose a name that is easily recognized by others.

If you do this, attempt to do it well in advance and then reference it as part of the outreach effort.

To do so will give the impression that you are an avid podcast listener who has been there from the beginning. If you forget to do so before the podcast, do it immediately after to show your appreciation. Believe me when I say that people are aware of these things (since so few people do them)!

Performing The Outreach And Landing Slots!

Okay, so you’ve decided that you want to be featured in a publication. If you’ve never done cold outreach before, it can be an odd experience, to say the least. However, the fact is that, as long as it is done within reason, there is nothing wrong with it. As it turns out, finding guests for podcasts is also a significant challenge. I get requests from podcasters all the time asking if I know of any resources they can use to locate guests for their shows, so I’m well aware that this is a problem.

This is a fantastic approach to add value to a large number of individuals in a short period of time.

I’ve included a screenplay that I’ve found to be effective, but before we get started, let’s go through the essential aspects of a successful pitch.

  1. Create a unique experience– No one like receiving a generic template. Make use of their name, as well as a specific episode that struck a chord with you. Perhaps you could even go so far as to mention the value you derived from one of their early episodes
  2. Sell your own services– Express your interest in their audience and the reasons why they should pay attention to what you have to say in your speech. If you’re an expert on a certain subject, this is a terrific angle to take. Increase your credibility by mentioning any other publications in which you have been featured. This form of social proof gives folks the impression that they aren’t taking a gamble by having you on their show. As a matter of course, if you have access to other high-quality podcasts, that is excellent

Here’s an example of how it looks in practice. Hello, I stumbled on your podcast the other day when seeking for startup-related podcasts to listen to while working out at the gym — it’s really good – thanks! I was wondering if you have any openings available. Dear Readers, My name is Dave, and I am the inventor of NinjaOutreach.com, a blogger outreach program that went live in January of this year. As a bootstrapped remote SaaS firm, I feel we have a compelling narrative to tell as well as an innovative product, and I would welcome the opportunity to engage with your audience.

For the next two years, I traveled the world, seeing over 40 countries and creating a few internet businesses that generated six-figure income.

Those enterprises eventually went out of business, and now I’m bootstrapping a SaaS to compete against some major players in the area.

Is it possible to show all of the aspects listed above in this pitch?

How To Rock Your First Podcast!

What now, now that you’ve gotten some slots on a flight? You didn’t stop to consider what it would be like to be a guest on a podcast, did you? I’ve gone on hundreds of these, and I can assure you that it’s no sweat. There are, of course, best practices to follow. First and foremost, find out what the host is looking for from you. Many podcasts provide you with a checklist, to put it another way. Here’s an illustration: In most cases, as you can see, the most crucial items are simply having a clear means of communication, which is generally a headset and a microphone.

For starters, hosts may have specific questions they would want to ask their guests.

It also helps to gain a sense of the show’s flow and how the host conducts himself or herself.

The game of being a great guest on a podcast is just a matter of being fascinating, amusing, and throwing value bombs on the listener. I guarantee you that you’ll be OK.

Creating A Special Offer

If you have the resources and the support of the host, I propose developing some form of special offer for the influencer’s audience to maximize your exposure. For example, you may provide a discounted version of your product or service. After all, these opportunities are tough to come by and are limited in number, so you want to make the most of them while you can! For example, Noah Kagan, when interviewed on the Smart Passive Income Podcast, gave a free vacation to Austin to hang out with the AppSumo team to one fortunate commenter who submitted a video.

Conclusion And Next Steps

You now have all you need to include interviews and podcasts into your overall marketing campaign. In general, they are widespread enough that you will be able to find podcasts for almost any popular area you are interested in. Make it a point to listen to at least 10 podcasts every week. The chances are that you’ll get approved to 2-3 of them, and you’ll have a great, constant stream of exposure to compliment the other traffic generation strategies you’re putting in place.

Bonus – Using Additional Tools To Accelerate The Process

If you want to expedite the process even further, there are various paid tools that you can utilize to find interviewees and collect contact information, which you can see here. This is one of the reasons why I created NinjaOutreach, a blogger outreach software. (Editor’s note: Dave is no longer associated with NinjaOutreach, but may be found at lesschurn.io and daveschneider.me.) To learn how to complete this procedure, we have created a tool-specific lesson that you can access here. For example, the following is an excerpt from it: Search for your topic in the content prospecting tab (which is the primary search tab in the tool), and then pick interview (or podcast) from the filter drop-down menu on the content prospecting tab.

See also:  5 Digital Marketing Tactics That Are Wasting Your Time?

The reason for this is that the data points in question are relatively new to the software, and the data set is still being compiled.

In addition, you may utilize the application to acquire contact information in bulk and manage your outreach efforts using the platform.

You may follow him on Twitter under the handle @ninjaoutreach.

How To Get Featured On Popular Podcasts, Shows & Events

Getting an interview on the most famous podcast or being invited to speak at a conference is something that far too many entrepreneurs are concerned about. However, if you don’t bring anything with you to such encounters, it will be difficult to extract any value from them. When you stop focusing on gaining ‘exposure’ and instead concentrate on increasing the value you give, chances will present themselves to you.

And if you become so desirable and in demand in your market that you have to turn interviewers away, you’ll be forced to do so. The following are some of the highlights from this episode:

  • Why answering the iconic ‘Mountain’ question makes you more well-known on social media and attracts individuals who are interested in your narrative is explained. (0:54)
  • How the ’90-day challenge’ might help you gain greater visibility on social media (and why using ads accelerates the process). (2:23)
  • This is the only client-driven material that will get you on stage right this minute. (3:16)
  • Why mastering one talent may benefit thousands of people – and what Steve Martin’s secret is to being well-known for anything. (3:37)

If you want to learn how to get 50-100 leads for your coaching business every single day, download our free Paid Ad Playbook, which also includes some other excellent incentives. Do You Prefer to Watch Videos? If that’s the case, here you go! Enjoy… What is your number one objective right now? If you’re wanting to expand your current business, I offer a free case study film that explains The Proven System We Use To Attract 50-100 Leads Per Day That ACTUALLY Convert Into High-Ticket Clients. If you want to learn more, click here.

  • Make sure to visit the website in order to receive free instant access to ‘The Paid Ad Playbook.’ If you’re ready to collaborate with me so that I can assist you in attracting additional high-paying clients on demand, then visit this page.
  • I always enjoy hearing from our fans.
  • Take a look at my website to see additional episodes, to obtain more free stuff, and to discover more about me.
  • If this is the case, I would highly appreciate it if you could leave a comment below and share it on Facebook.

P.S: Want Plug Into The Proven System We Use To Attract 50-100 Leads Per Day That ACTUALLY Convert Into High-Ticket Clients?Click here.

Marquel Russell retains ownership of the copyright for the year 2018 and retains all rights therein.

How to Get Featured on Podcasts – A Step-by-Step Pitch Guide (+ Free Template)

Podcasts are really popular right now. And with good reason! They are simple to put in your ears during a stroll, a commute, or any other brief moment we may catch in our often hectic modern life. They are also inexpensive. Furthermore, there is a podcast for virtually everything these days! From journalism to narrative, real crime to comedy series, there appears to be a podcast for every taste and preference. Podcasts can also be a fantastic tool for building our brands, increasing our thought leadership within our specialty, and reaching new audiences, which is especially true for entrepreneurs.

So, how can you have your name read on a radio show or podcast?

Consequently, I put together a methodology to govern my podcast outreach, which I’ll share with you today.

  • How to get very clear about your podcasting objectives
  • Techniques for researching appropriate possibilities. The best way to structure your research* The most effective strategies to pitch and follow-up*
  • So far, my personal outcomes from this procedure have been as follows:

For your convenience, I’m included a free research spreadsheet at the end of this article — it’s the one I personally created and use! So, without further ado, let’s get started.

1. Get clear on your goals and niche

This is the first and, in many ways, most significant step.

You must truly take the time to first become clear on your podcast pitching goals in order to develop a successful outreach plan for your podcast pitching efforts. Consider why you’re reaching out to podcasts in the first place: to learn more about something. Is it your ambition to.

  • Increase your brand’s visibility
  • Attract new clients
  • Increase website traffic
  • Spread your message
  • And establish yourself as a thought leader.

It was my major objective when I set out to begin this process myself that I would be able to broaden my audience within the creative enterprise community. For years, I’ve been regarded as a content marketing specialist, and I’ve continued to speak at more corporate digital conferences around the country in that capacity. I wanted to talk to more entrepreneurs and small company owners, though, since that is where my true heart lies: in assisting them in building meaningful enterprises and intentional lives.

I was correct (which is also my primary lead generator).

2. Identify your areas of expertise

You should propose podcasts that are relevant to who you are and where your skill set is concentrated. Reduce your list of subjects to those that you are most comfortable discussing and that support your previously established goals from1. As an entrepreneur in the field of marketing and branding, I’ve condensed my own categories down to the following three primary ones: Additionally, I have assets to support my claims: my blog, website, speaking page, and Instagram presence all serve to support these pillars of my argument.

Podcast hosts will do background checks on you, and any areas of friction may hinder your chance to land good opportunities in the future.

When it comes to obtaining good publicity chances, consistency and clarity in branding are essential.

3. Know your audience

Despite the fact that there are podcasts on anything these days, this does not imply that you should pitch for the sole purpose of appearing on a podcast. If you don’t first figure out who you’re pitching to, there’s a strong possibility you’ll end up sending a lot of pitch emails that don’t do anything. Perhaps you even land a job chance, only to find yourself speaking in front of a group of people who aren’t interested in what you have to say. A firm understanding of the value you will bring to the listeners of a podcast is essential when pitching for a spot on that podcast.

Instead, I would revise my presentation to emphasize my digital strategy skills, along with a practical advise on how to use hashtags effectively on Instagram.

First and foremost, understand your target audience! And what is the most effective strategy to accomplish this? Research! This brings me to number four.

4. Research podcast opportunities

Next, determine what aspects of a podcast make it a potential business option for you. The importance of a podcast’s internet presence may vary from person to person, but in this technologically advanced and social media-driven era in which we live, I believe it is critical to consider it. Keep in mind that newer podcasts with a smaller audience may be more likely to receive a response because they have not yet gained traction. When determining which podcasts to reach out to, there are four factors to consider.

Reviews

Reviews are frequently used to determine how popular a podcast is or how engaged the listening audience is with the content. Consider checking to see whether any reviews have been written, and if so, what they have to say. Also, don’t only pay attention to whether or not they have 5 stars on Google. Take a close look at the reviews and notice:

  • What is the total number of reviews available
  • When was the most recent one made available
  • Is there any that are not positive

The CourageMakers Podcast has a thriving review area, with a high percentage of honest and favorable feedback. According to my study, this is a fantastic match for me! Podcast reviews are notoriously difficult to obtain from listeners in the first place, so don’t be overly concerned if a podcast just has a few ratings and reviews on iTunes. However, there should be a reasonable correlation between the number of reviews and the number of years the company has been in operation (e.g. a longstanding podcast with only a handful of reviews may not be the best avenue).

Instagram presence

We are all aware of how significant Instagram marketing has become for businesses of all sizes. It is also typical for podcasts to have a branded Instagram account, where they may post excerpts of upcoming episodes, announce when new episodes are available, and introduce guests who will appear on future episodes. Here are a few questions to consider when you conduct your research:

  • If so, does the podcast have its own branded Instagram account? What is the number of followers they have
  • What is their level of participation (number of likes and comments)
  • Are they marketing new episodes on a regular basis? Is there an official podcast account, or does the host have one of his or her own? Is the podcast’s host aggressively marketing their show?

While following count isn’t everything, being well-branded and constantly engaged are sticking points for believability. Nowadays, advertising on social media is a requirement when it comes to marketing, and if a podcast isn’t doing it, they might not have the capacity to reach a bigger audience.

Their website

In addition to social media, having a website that is up to date is a vital factor to consider. It is not have to be a standalone website; in fact, it might even be a page on the host’s own website. Here are some things to think about:

  • How current is it, in terms of the most recent occurrences
  • Whether or not they are actively advertising the podcast
  • Whether or if they offer show notes that include links to the websites of guests

Creative Women’s Co. maintains a constantly updated page on their website that contains episode notes as well as a subscription form for anyone who want to receive updates.

Their publishing cadence

There are a plethora of podcasts that have gone out of business and are no longer producing new episodes. Verify and pay attention to when their most recent episode was uploaded and whether or not they’ve announced a finale or whether they’re just taking a break.

In my research, I discovered that there was frequently no indication of a conclusion, and that many publications just stopped publishing. It wasn’t until I noticed that their most recent episode had been released more than a year ago that I discovered they were no longer in existence.

5. Important: organize your research!

What is the use of conducting research if it is not organized? As a podcast pitcher, this is the phase that will transform you into a legitimate, badass, structured and purposeful podcast outreach master! I utilized a Google Sheet to keep track of all of my own discoveries. This assisted me in consolidating all of my research into an one location, noting crucial information, and developing a plan for outreach. Interested in saving yourself some time and effort? You may get my free research spreadsheet by clicking here.

I also divided the rows into three groups based on the size of the podcast in order to better manage my outreach and set some stretch goals for myself in the future:

  • Small– I based this on the size of the Instagram following (which is often under 8 thousand followers), the amount of reviews, the length of time it has been in publication, and other factors. Medium– Anything that is larger than tiny, but not too far out of reach, depending on the parameters outlined above
  • Mega– These are the really large-scale podcasts that have millions of downloads, and while they may be out of reach for me at the time, they are still worth mentioning.

My spreadsheet design assisted me in keeping everything in one place while also serving as a roadmap for my outreach efforts.

6. Create a pitch script

Once you’ve determined your niche and your objectives, you may discover that you’d like to pitch on a variety of themes that are linked to your content pillars. This is why I strongly advise writing many generic scripts that are tailored to the specific audience and category of the podcast, as well as the expertise or topic you’d like to talk about throughout the podcast. The following three core screenplays were written and kept by me, and they were modified somewhat for each pitch:

  1. One for when I’m giving a presentation on the topic of purpose
  2. One for pitching a combination of purpose, entrepreneurship, and marketing
  3. And another for pitching a mix of purpose, entrepreneurship, and marketing. One somewhat shorter version for sending via Instagram DMs when a contact email address was not provided
  4. And one slightly longer version for sending via email.

Don’t know where to begin when it comes to creating your pitch? Here are a handful of interesting nuggets I discovered while conducting research for my own article.

  1. Make a point of being explicit. Choose a significant lesson or anecdote about which you could speak. The audience wants to connect with genuine people who have real tales to tell
  2. Make the decision for the presenter as simple as possible. Don’t give 20 reasons why you’d be an excellent match for the position. Make a clear statement about who you are and what you contribute to the table. Create a point of agreement between yourself and the possible host. Identify what you have in common with them and how you fit with their podcasting objectives.

Here’s a sample of one of my scripts for your consideration. Opening with the inquiry, I provide some credentials, provide a few details about myself, and conclude with what I believe I might contribute to a podcast discourse.

7. Do the outreach

Keep a record of any contact information you come across while conducting your inquiry. Check their website or Instagram to see if they have an email address. More established podcasts may not want spam, so they may not have an email address on their website. However, they may have a contact form that you may fill out if you wish to contact them. Instagram direct messages (DMs) should only be used as a last option, although they may be useful in a situation. Always read their bio before sending them a message; they may state that they will not receive podcast proposals via DM; treat them with courtesy!

I simply needed to make a few minor tweaks to the body of the article if I had a feeling the host might be interested in what I had to give.

8. Track your outreach

Once you’ve sent out pitches, keep note of who you’ve contacted, when you contacted them, and what reaction you received – whether it was a yes, a no, a maybe at a later date, or no response at all.

My free podcast pitch spreadsheetdownload has pre-set drop-down menus to make this process as quick and simple as possible.

9. Follow-up

It’s always a good idea to follow up on your initial outreach answer, regardless of how it went.

  • If the host or producer answers with anything along the lines of “maybe at a later date,” I’d wait a couple of months before contacting them again about the show. This is when your spreadsheet will be quite useful
  • If they aren’t searching for visitors or aren’t accepting pitches, a simple thank you will suffice, since they have made their message plain
  • Otherwise, a simple thank you would suffice. If they don’t answer after a few weeks, wait a few more weeks before trying again. If the answer is yes, and you are scheduled, congratulations! Make a note of it on your calendar and listen to that podcast

My Results

My personal podcast pitching attempts have yielded the following outcomes thus far:

  • 12 outreach emails were sent out
  • I received no answers from any of the eight podcasts I submitted
  • Since they are not currently in need of visitors, I have received one “no” answer
  • Nevertheless, they have agreed to keep my information on file. Received one “later” answer from someone who had gathered all of my information through an in-depth questionnaire and wanted to book a meeting for 2020
  • I’ve scheduled two podcast interviews for later in the month.

So far, including the “later” answer, there has been a 25 percent success rate, with follow-ups to the podcasts that have not responded still to be completed. That’s not too shabby! Though it took some time and work to set up this process, I now have a more simplified approach to follow for future endeavors, as well as a list of even more podcasts to pitch in the near future. Do you have any queries on how to go about doing this on your own? Send me an email or leave a comment! And don’t forget to grab the pitch research worksheet linked below to save yourself some time and effort on the research.

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