How To Do Multiple Location Seo? (Solution)

Steps to Optimize for Multiple Locations

  1. Create a Page for Each Location on Your Website.
  2. Optimize Each Page for the Location.
  3. Create Localized Content for Each Location.
  4. Sign Up for Google My Business.
  5. Showcase Reviews.
  6. Create Local Business Listings for Each Location.
  7. Build Backlinks for Each Location.

Does multiple-location Seo attract more customers?

  • Of course, multiplelocation SEO can attract more local customers within the vicinity of your outlet. According to website design company Go Gulf, 46 percent of all Google search results pertain to local information. Also, 72 percent of consumers that conducted a local search visited a store within five miles from their current location.

How do you create a website with multiple locations?

How to Create a Website for a Multi-Location Business

  1. Create Multiple Landing Pages.
  2. Get Mobile-Responsive.
  3. List a Few Locations.
  4. Add a Locations Button.
  5. Offer a Find Feature.
  6. Include a Map.

How do I optimize my business for multiple locations on Google?

9 Ways to Optimize Your Google My Business Listing

  1. Claim Your Google My Business Listing.
  2. Ensure Data is Complete and Accurate.
  3. Select Accurate Business Categories.
  4. Select Accurate Business Attributes.
  5. Add Photos For Each of Your Locations.
  6. Get Google My Business Reviews.
  7. Leverage Google Q&A.
  8. Leverage Google Posts.

How do you SEO your location?

The Complete Checklist for Location Page SEO

  1. Feature Identical NAP Details.
  2. Use Location-Specific Keywords.
  3. Include Location-Specific Content.
  4. Include Business Hours.
  5. Feature Customer Reviews.
  6. Provide Directions & Share Your Location.
  7. Include Location-Specific Images.
  8. Use a Relevant CTA.

Is it possible to add multiple locations to the site’s SEO Wiz?

To add multiple locations: Enter the new location (address). (Optional) Click + Add more again to add additional locations. Note: You can add up to 5 locations. Click Save at the top right.

How do I list locations on my website?

That said, here are 5 general design tips for your location pages to keep in mind.

  1. #1 Make the page easy to understand.
  2. #2 Create a unique page for each location.
  3. #3 Check what it looks like on mobile.
  4. #4 Include all relevant business information.
  5. #5 Target the right keywords.
  6. Replica Creative’s single location page.

Can you have 2 locations on Google My Business?

If you already have a Google My Business account where you manage your one location but are opening a new office, you can add a second location easily inside of the same login. Once signed in, look at the left side bar under the GMB logo.

How do I put multiple locations on Google Maps?

Add multiple destinations

  1. On your computer, open Google Maps.
  2. Click Directions.
  3. Add a starting point and a destination.
  4. On the left, below the destinations you entered, click Add.
  5. To add a stop, choose another destination.
  6. To continue adding stops, repeat steps 4 and 5.
  7. Click on a route to get the directions.

How do I put multiple locations on Google?

How to Add Locations to Your Google My Business Page with More Than 10 Locations

  1. Sign in to Google My Business and access your dashboard.
  2. Find the “Add business” drop-down menu.
  3. Click “Import Businesses”
  4. Download the given template, fill out all the information for your locations, and import.
  5. Verify all listings.

Does SEO depend on location?

A hosting server location does impact your website speed and SEO ranking. The further the location of your server from target users, the slower your website.

Do location pages help SEO?

For multi-location brands, location pages are a fundamental component of a comprehensive local SEO strategy. These pages serve as vehicles to help local consumers find the information they need to contact your business and make a purchase.

Do location pages work for SEO?

SEO’s have been using location pages for quite some time. They can be an effective tactic to help your local business rank for location searches beyond your physical store location. If you want to increase your local search rankings, location pages are definitely something to consider.

Is Wix Google friendly?

Yes! We’re happy to say that Wix has an excellent range of SEO tools to help your website rank well in search engine results. Wix is good for SEO – it’s been proven by regular Wix users, by public SEO battles, and by our thorough testing of its SEO offerings.

What is Wix SEO Wiz?

The Wix SEO Wiz is a step-by-step plan designed to help you improve your site’s SEO. It shows you how to boost your online presence by outlining weak points and giving you helpful tips to improve your site.

How much does it cost to use Wix?

Wix’s pricing plans start at $14 per month (billed annually) for the Combo plan. It’s ad-free, includes hosting, and a domain name for 1 year. Unlimited costs $18 per month and is ideal for larger sites. Wix VIP at $39 per month adds priority support.

How To Do Local SEO For Multiple Locations?

When it comes to attracting customers to a brick-and-mortar establishment, local SEO continues to be a critical component of any marketing campaign. According to Google, 46 percent of searches are performed with a local purpose, and 76 percent of searches for a local business result in a visit to the business within 24 hours of the search being conducted. Many organizations, on the other hand, must find out how to develop an SEO strategy that works across several locations. Despite the fact that each site has the same name, they want to ensure that they show in local searches for their respective regions.

  • Create a separate page for each place
  • This will save time. Optimize each individual location page. Create Google My Business pages for each of your establishments.

1. Create a separate page for each of your offices. Organize your information by creating pages for each of your destinations. These pages should talk explicitly about the services that you provide in that particular place, and they should contain material that is aimed directly at people who live in that particular location. It is recommended that you provide your local address on this page, as well as contact information for yourself. Make it simple for those who are interested in visiting your business in that specific city to find out more about what you do.

Make each location page as optimized as possible.

  1. This starts with your website’s URL.
  2. Consider the following examples: mysite.com/locations/sanfrancisco, and mysite.com/locations/sandiego, among others.
  3. The keywords associated with this specific area should be included in the article itself as well.
  4. Customize the material to meet the needs of the local clientele.
  5. Create Google My Business pages for each of your establishments.
  6. This will make it a bit easier to handle all of the locations if they are all managed through the same account.
  7. This includes the use of photos, business hours, contact information, and website URLs that are relevant to the location in which the image is being displayed.
  8. Check to see that every location of your company follows the same consistent pattern each and every time you mention it.
  9. To properly optimize your business for many locations, you’ll need to employ some thoughtful tactics and put in some effort.

This may assist each individual page appear in the appropriate searches, as well as generate a strong digital presence for your locations and your business as a whole, allowing you to attract more customers.

Local SEO Strategy for Multiple Locations: Everything You Need To Know

We live in a very mobile society.

  • Last year, mobile devices accounted for 63% of Google’s organic search traffic in the United States. According to a survey, 154.4 million people used the Google Maps application in a single month in 2018. According to Google, more than 40% of individuals prefer to finish their full purchasing experience on their mobile devices
  • Nonetheless,

If you operate a local business or have many locations, having a strong online local presence is critical to your success and growth. Local SEO is something that cannot be ignored. It is critical to understand the procedures involved in a local SEO plan. Here’s how to make certain that people can get the correct information about your company, regardless of where they are.

Local SEO Basics: One Page for One Location

I notice a lot of multi-location firms that have a main landing page that has all of their pertinent information. This is a huge oversight in terms of SEO. You must design different, optimized landing pages for each of your company’s locations. These should not be the same as each other. Include:

  • Name, address, and phone number (NAP) of the location in question
  • Content that is relevant to a certain location (staff information, testimonials, news, etc.)
  • A Google Map that has been integrated
  • Descriptions of where your business is located and how to get to it – including references of local landmarks that Google may identify and link to as entities
  • Customer comments and reviews that are specific to a certain location
  • Title tags and meta descriptions that are particular to your location
  • Images taken inside your company and of the employees that work there
  • And more.

Consider your location pages to be microsites that you may develop further to include relevant and related material to your customers. You may build up your URL structure in the following way:

  • You should also include location-specific keywords in your content, title tags, meta descriptions, and other areas of your website. Each page on your website should have a local business schemamarkup tag so that your company hours and other vital information may be found in search results. Last but not least, make certain that these pages are discoverable by Google. A page that is only accessible through a search or branch finder on your site may not always be found by Google’s crawlers. Simple steps are required: after your new landing pages have been established, submit a Sitemap to Google. With XML Sitemaps, you can easily generate one for free. Then navigate to IndexSitemaps in the Google Search Console. There will be an option for you to submit a sitemap. This latest video from Google Webmasters (with a time stamp of 5:15) demonstrates how to accomplish this.

Optimize Your Google My Business Listings

If you haven’t already, create a Google My Business account for your company. Using this section, you will be able to make listings for specific commercial properties. Create a business profile for your company and include the URLs for each of your location pages. Ensure that each of your location pages is optimized in accordance with Google’s recommendations. The following are some recommendations:

  • Check each place to ensure it is correct. Include correct hours as well as images. Manage and respond to customer feedback

Also, bear in mind the following crucial regulations when it comes to multi-location listings:

  • Inconsistency in location names: Each of your locations’ listed names must be consistent (for example, “The Home Depot” should not be referred to as “The Home Depot at Springfield”)
  • Uniformity in category selection: All locations should have at least one category that reflects the company as a whole (for example, all “PetSmart” stores would include the category “Pet Supply Store”)

The exception to these criteria is if the functions of your business sites are truly diametrically opposed to one another. McMenamins, for example, is a good illustration of this. It is a network of brewpubs in Portland, Oregon, with some of its facilities also serving as motels in certain locations. These discrepancies are reflected in their respective listings: See the pitfalls to avoid when creating a Google My Business listing to guarantee that your listing is flawless.

Utilizing Google My Business Insights

The data that Google My Business Insights provides has been improved significantly in the last year as a result of the efforts of Google and its partners. Some of their more recent additions have left a lasting impression on me. When you have several sites to monitor, the new dashboard provides you with vital information that saves you time. Some of our keyword data has even been returned to us by Google in recent months. In Google My Business, we now have access to a month’s worth of data on the search terms that people used to reach our company.

If you go a little further, you’ll find information on:

  • How clients look for your company on the internet
  • Customers’ first impression of your business (whether it is listed on a search engine or on a map)
  • Customer actions (such as visits to your website, requests for directions, and phone calls)

In contrast to previous versions of Google My Business, you may now see data for the previous three months only. Do you want to know more? You may always save it as a Google document and keep it up to date as the situation changes.

Manage Your Citations

Multi-location SEO entails both controlling mentions of your company around the internet and optimizing your website’s on-page content. When determining how to rank your business in local search, Google looks at how your name, address, and phone number (NAP) appear throughout the web, with or without links, to determine how to rank your business. When your listings are inconsistent, it can have a negative impact on your SEO. If you want to avoid this, you should scan the web and make certain that your NAP is consistent throughout all of your business locations.

This includes making certain that your company’s name isn’t tagged with a place (for example, “Home Depot in Springfield” or “Home Depot at Springfield”). Look for and make changes to your company’s listing on the following major aggregators:

Additionally, seek for any local or industry directories in which your company may be included, as well. A citation tracking tool, such as SEMrush’s Listing Management Tool, may be used to assist you in this process. It scans the web for your company’s listings and determines how accurate they are for you, among other things: Using this tool, you can easily identify which of your citations is valid and which ones are incorrect. After that, you may go over your data and identify which citations are missing and which ones need to be updated.

If you use the SEMrush Listing Management tool, you may have all of the information delivered for $20 per month.

According to Moz,

Build Links to Each of Your Location Pages

You are surely aware that backlinks referring to your website are vital for search engine optimization. However, now that you have a large number of location-specific landing pages, you must work hard to enhance the PageRank of each of them individually. Develop a link-building approach that is specific to each of your pages in order to accomplish this. Here are a few suggestions: Sponsoring local events or participating in charitable endeavors is a common marketing strategy. Having local connections to your pages from places like colleges, event websites, and local news outlets may be quite beneficial.

Host Events

Hosting events at your company’s locations is another excellent approach to generate interest in your company while also building relationships.

Host Meetups

For those who want something a bit less formal, you may organize a group in your local area. Using a site such as Meetup.com, it is straightforward and costless to organize a meeting.

Start Content Marketing

Create meaningful local content that people will want to read and share with their friends and family. Create a blog on each microsite to generate interest and links, and then use email marketing, social media marketing, and paid advertisements (where applicable) to spread the word about your content. It is impossible to separate content marketing with SEO: the more pages of content you have, the more chances there are for link development. It is possible that you may be able to sponsor a local event if you have sufficient funds for your Local SEO strategy.

Local links are beneficial to local SEO.

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Structured Data for Local

The use of structured data may be particularly advantageous if you own a local firm. It is a language that search engines are familiar with. When a Google user conducts a search for a company in a given city, they are frequently shown with a Google Map panel containing listings or a carousel with similar possibilities. You want your company to appear in these highlighted locations, and the most effective method to accomplish so is through the usage of structured data. Here’s an example of how your local company can appear in a Google search, courtesy of Google Images.

However, I will advise you to go to reviewschema.org/LocalBusiness for further information.

It is recommended by Google that webmasters categorize each local business location as a different sort of Local Business. Here are some websites to help you learn more about schema markup and to assist you with it:

  • What exactly is Schema? The Structured Data Handbook for Beginners
  • Google’s Structured Data for Developers
  • Google’s Structured Data Guidelines
  • Google’s Structured Data for Developers. Google – Learn how structured data works by doing this
  • Structured Data Testing Tool
  • Structured Data Markup Helper
  • Structured Data Validation Tool Debunking SEO Myths using Structured Data A Complete Guide to Using Schema for Local SEO
  • How to Use Schema for Local SEO: A Complete Guide

Manage Reviews

Finally, but certainly not least, monitoring reviews for each business location is critical to achieving success. Chain organizations sometimes concentrate on obtaining evaluations and testimonials for their whole operation, overlooking the importance of location-specific feedback. Ignoring this might have disastrous consequences for your local SEO. Google shows customer reviews underneath your company’s listing in search results, as follows: If you don’t put out any effort to encourage favorable reviews and mitigate the effects of negative ones, many consumers will never bother to click on your company listing on Google.

  • Respond as soon as possible, but make sure you do it in a deliberate, calm, and professional manner
  • Make certain that you do not place responsibility on the buyer. Make certain that the language you employ does not have the potential to be offensive.

How can you earn positive feedback?

  • To encourage people to post reviews, place calls-to-action at your real company locations as well as on your location pages. You might make use of a widget, such as the one provided by Bright Local, which is especially useful if you don’t have access to a developer or the ability to code. To make things even easier, you may create a QR code for each location’s webpage and post the code at the location in question. (Despite the fact that QR codes have fallen out of favor! You should proceed at your own risk.)
  • When unfavorable reviews do appear, make every effort to rectify the situation and turn that client into a satisfied one.

I’m not going to lie: setting up and maintaining local SEO for several locations may be time-consuming. However, the result is well worth the effort – provided you put in the effort to design an appealing SEO approach that assists local searchers in finding exactly what they are seeking. Is your search engine optimization approach bringing clients to your multi-location business? Tell us about it in the comments section below.

Multi-Location SEO Strategies for Businesses With More Than One Location

Businesses with several locations face a number of distinct obstacles when attempting to improve their search engine position. Many resources are available on search engine optimization best practices, but what information is useful for multi-location businesses? What is the significance of multi-location SEO? And where do you even begin? In this section, you will find a list of tactics that you may employ to strengthen your multi-location SEO strategy, which you can refer to as required.

What Is Multi-Location SEO?

When you use multi-location SEO, you can optimize your on-page content while also controlling how your business appears in local searches. For example, if you were looking for LASIK eye surgery in Seattle, WA on Google, the map will show locations in the region that Google believes are the most relevant to your search. LASIK eye surgery is a procedure in which lasers are used to remove corneal imperfections. The local pack refers to the first three non-advertised companies that appear on the list.

As a result, the local pack is considered to be one of the most valuable pieces of digital real estate on the web.

SharpeVision was the one who paid for that advertisement.

At this stage of the buyer’s journey, customers looking for something in a given place are narrowing down their options and are most likely ready to make a purchasing decision.

How Do You Rank Multiple Locations?

If your company has many locations, ranking on Google will require you to pay close attention to the specifics on the landing pages for each of your company’s offices.

Each location page is optimized with the help of a variety of critical technologies, including:

  • Each location will have its own Google My Business profile. Obtaining customer feedback at each location
  • More specifically, optimizing the material for each area

Understanding How Google Thinks and Approaches Multi-Location Businesses:

Businesses with several locations under one large roof are treated both as a single entity and as independent entities in Google’s eyes. As a result, multi-location SEO is quite significant. In understanding how Google treats multi-location businesses and how to improve local SEO for numerous locations, Google My Business (GMB) may be a valuable resource. On a Google My Business listing, you’ll see that there is a lot of information that may be provided. Google encourages you to include as many information as possible since such details are important in ranking for organic SEO.

6 Steps to Optimizing Local SEO for Multiple Locations

It is recommended that each location of your company has its own distinct page. When some websites attempt to rank their homepage for several locales, the traffic to their main page is redirected to the homepage. This is a disservice to your interests. Starting to develop a web page for each location increases the likelihood of that specific place ranking higher in a local search engine. The principal website, or homepage, of the company is unlikely to score highly for a city in which the company’s home page is not mentioned on the map.

Provide Comprehensive Business Information

Google places a high value on providing as much detailed information about your company as possible. In addition, consistency is essential. Begin by conducting a Google search for the phrase or term that you wish to get ranked for. You may begin to see themes and sites that are distinctive to a certain place. Take a look at this illustration. If you do a search for a Buffalo, New York dentist, you will get the following results: Each of these websites that is performing well in search engine results is dedicated to dentists in Buffalo, New York.

Add Location Specific Information and Data

For this page, it is necessary to include detailed and complete information. Each of these local pages should have the appearance of having been prepared by someone who is familiar with the city or area in which this business is located. Whatever the reason, whether it’s to inform clients about local parking alternatives or the optimum time of day to avoid rush hour traffic It should address the concerns of the people who live in that neighborhood. It is much more vital to include a photograph of that exact site in order to improve your ranking in that local search engine.

You may even tailor the name for each site to its specific characteristics.

It is possible that you will wish to rename your Buffalo, New York location from something generic, such as New York Dental Group, to something more particular, such as Buffalo, N.Y.

If it is appropriate, make a note of all of the specific services that the place offers in its description.

In the case of a physical therapy practice with many locations, be certain that each location-specific site contains a thorough description of all the services they offer, such as the ones listed below:

  • Aquatic therapy, fall prevention, pelvic floor physical therapy, vestibular rehabilitation, and other services are available.

Make an effort to integrate keywords that are relevant to this specific area inside the article itself. You may include a keyword connected to that place and that speciality in your content to make that piece of information hyper-relevant to that location if people are searching for specific physical therapy specializations in that area.

How Does Creating Individual Location Pages Help With Multi-Location SEO?

The word “comprehensive” appears several times in Google’s search results. Google places a higher priority on pages that are particular to a locality and provide extensive information. Including these specifics is one of the most straightforward strategies to improve your location’s search engine ranking.

Step 2: Optimize Location Pages for On-Page SEO

When constructing local SEO campaigns for various regions, the. The design and functionality of your local website may make a significant difference.

Create a Logical URL Structure

Users will find your site more structured and understandable if it has a logical site structure and URLs that are easy to comprehend. In addition, this will help you rank higher in search results. Consider the following scenario: you are attempting to design a sensible URL structure for a Pizza Hut location. Consider the following as an illustration of what that may look like:

  • Www.pizzahut.com/locations/state/
  • swww.pizzahut.com/locations/california/city
  • swww.pizzahut.com/locations/california/los-angeles/neighborhood
  • swww.pizzahut.com/locations/california/los-angeles/echo-park

As you can see, the position becomes more and more exact as time passes. The URL structure of your website should be relevant to the content on the page. You may organize your URL structure in a variety of ways, but you must ensure that it is consistent. Keep to a single formula that makes sense to you.

Add a Title Tag and Meta Description

Each title tag and meta description should be tailored to a particular region. A location page for this little doughnut business has a few stores in and around Washington, D.C., however there is no separate website for each of their sites. Creating a distinct website for each of their three locations, with URL structures that are consistent, might be beneficial. If they wanted to, they could build a URL structure that looked similar to this one: It is possible that customers searching for local donut shops in these three regions may be more likely to see Astro doughnuts appear on my local pack as a result of the addition of the locations to the URL structure.

Within the content, changing the headers to be customized to a certain area helps Google recognize the increased value in that particular piece of material.

Be Comprehensive!

Here are a few other ways to think about providing extensive, location-specific information to potential customers, including:

  • Is it necessary to make an appointment at this particular location? What are the specific services that this particular place provides
  • Are they distinct from those provided by other locations
  • And what distinguishes them from other locations Can you tell me what this exact location’s name, address, and phone number are? Please supply a snapshot of this precise place if possible.

How Does Optimizing Your Pages Help With Multi-Location SEO?

When you improve your local SEO, the probability of your website ranking high in that local pack increases significantly.

Step 3: Create or Optimize Content for Local Pages

Here are some particular methods you may optimize the content on each individual local page, broken down by category.

When you do this correctly, you prevent appearing as spam, which is detrimental to Google’s search engine algorithms.

Steer Clear of Duplicate Content

When you have numerous pages with essentially the same information, it is critical to prevent having duplicate content on your site. You should still have strong content that does the following:

  • When feasible, local keywords are included
  • The content is designed to provide value to the reader
  • And the content is unique to each area.

Avoid Keyword Stuffing

Keyword stuffing is the practice of stuffing as many keywords as possible into a piece of material or a part of information in order to rank higher for those keywords. In essence, you’re attempting to influence Google into ranking your website higher. Keyword stuffing can manifest itself in a variety of ways, including:

  • Repetition of words or phrases that isn’t necessary
  • Including words or sentences that are out of context in order to fit the keyword in is considered plagiarism. Using non-relevant keywords that are unrelated to the text

As an illustration of keyword stuffing, consider the following sentence: “Electricity companies in Plano, TX provide a number of different options. When looking for power companies in Plano, TX, it’s important to consider the specific demands of your home. In order to attract your interest, you’ll discover that electrical companies in Plano, TX offered incentives and bundles. ” In this case, the writer goes beyond, and the evident keyword stuffing becomes apparent to the reader. This will be viewed adversely by both the reader and search engine crawlers alike.

Write for People, Not Search Engines

Google is becoming increasingly intelligent with each passing year, and it is designed to recognize and analyze quality information. Adding value to the reader’s experience should be one of the key aims of each piece of material. Anything else appears spammy, and in addition to not being an SEO best-practice, it can have a negative impact on your business. It is more probable that other websites will utilize your website as a backlink when you have high-quality content. As a result, the domain authority of your website grows.

Create an Internal Linking Strategy

In order to have a successful internal linking strategy, it must relate relevant internal links to the material you are authoring. If you own a dog grooming business and you’re writing an article on the many types of shampoos to use, you may include a link to another post on your blog about grooming products or coat care. You’ll also want to develop a plan for linking internal and external resources. Spam appears to be created just by linking to your own website or blog.

How Does Optimizing and Creating Unique Content Help Multi-Location SEO?

Creating high-quality content and optimizing it for each location helps Google recognize information that is valuable to the reader and ranks it highly in search results. By include internal links that are relevant to the reader’s interests, you are boosting the value of the article for them.

Step 4: Optimize Google My Business for Each Location

There are a plethora of search engines available online. So what’s the point of talking exclusively about Google? It is the most effective method of improving your visibility. One of the first things you’ll need to do is create a different location page for each location in order to optimize Google My Business (GMB) for each of your locations. Despite the fact that many businesses have a ‘locations page’ on their website, they do not have separate sites for each of their locations.

Add Comprehensive and Detailed Business Information

Make sure that your company’s information is as complete and accurate as possible.

Make certain that you have accurate information for each site, which may include, but is not limited to, the following information:

  • Create a category and subcategories for your company. A physical location, phone numbers, services, and so on.

Add Photos for Each Location

This is especially crucial for customers who are planning a visit to your establishment. If your business is housed within a bigger structure that isn’t easily visible from the outside, you may have to deal with different parking restrictions at each location. Consumers will find it easier to locate and get a sense of the area if they can see the images. They have landmarks to refer to, and the photographs demonstrate to customers what product or service your company provides, as well as additional information about your brand.

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How Does Optimizing Your GMB Help Multi-Location SEO?

In the local pack, Google displays a maximum of three organic results at a time. These “Big Three” companies have a monopoly on local SEO. By improving your Google My Business page, the probability of your company appearing here increases dramatically.

Step 5: Claim Local Business Listings for Each Location

The claiming procedure for each local business listing on Google My Business will need to be completed if you plan on establishing and managing them. When you claim a listing online, you are confirming that you are the owner. Manually claiming your business in local directories is also an option for you. Depending on the local business index, the procedure may be different. You may look for relevant and popular websites in that niche and list your company on such sites to gain the most exposure possible.

Manage Your Citations (NAP)

The acronym NAP, which is a significant ranking component, stands for: The NAP must be consistent across all company locations while also being optimal for each site. All of these factors are important factors that Google looks for in a local listing, and they may make the difference between a consumer feeling secure and knowledgeable and a consumer who is more likely to get lost, frustrated, or unable to reach your customer service department.

How Does Claiming Local Business Listings Help Multi-Location SEO?

By claiming a local company listing on GMB, you may do the following:

  • As a result, Google considers that site to have greater authority
  • It helps companies look more reputable
  • And it increases your chances of appearing in local searches.

Step 6: Encourage Customers to Leave Reviews

Customers should be encouraged to post evaluations in numerous places in order to improve SEO for multi-location firms. Having positive evaluations in areas like. . will assist in increasing visibility and reputation.

Send a Survey

Sending follow-up surveys to clients who have received an email from a company is a wonderful approach to collect comments and evaluations for inclusion on the company’s local website. Having this level of specificity and depth for a given area increases dependability and believability.

Reviews at Checkout

One method of obtaining evaluations fast is to request them at the time of purchase. Some businesses may provide their customers with a tablet at the cashier’s desk in exchange for completing a quick survey. Customers who are put on the situation frequently provide positive feedback, which may be utilized to improve local ratings.

How Do Reviews Help Multi-Location SEO?

Local reviews serve as social proof, which has been shown to draw potential consumers to a company’s location. Reviews are important: Consumers will read internet evaluations before visiting a business in around 90 percent of cases.

How Do You Know If Your Multi-Location SEO Strategy Is Working? Utilize SEO Reseller’s Dashboard to Track Local SEO for Multiple Locations

With so many moving components to a successful SEO campaign, effectively controlling the many gears in the machine is essential. Tracking your data to determine success may make a significant impact in the success of your multi-business local SEO campaign. OurSEO Reseller Dashboardcan assist you in determining whether or not your SEO strategy is achieving the outcomes you need. SEO dashboard allows you to rapidly create SEO reports for your SEO initiatives and obtain information on campaign performance.

We no longer require juggling many spreadsheets or switching between different tools. With the option to connect Google My Business data, SEO Reseller can assist you in keeping your reports organized and in one place all at the same time.

Local SEO for Multiple Locations: A Complete Guide

So you’ve just signed up with a new SEO client that, instead of having a single location, has a number of locations or franchisees. What now? First and foremost, congrats! Now you must develop a successful local SEO plan for all of the client’s business locations in order to achieve success. But how do you do it? It’s possible that you’re an expert in local SEO already, but when you’re dealing with more than one location, improving local SEO for several locations becomes a bit more difficult.

However, even though it requires additional thought and organization, it is absolutely feasible to put together a powerful local SEO strategy that works for a variety of places.

In this tutorial, we’ll cover all you need to know about local SEO for businesses with several locations, including best practices and case studies.

Site Structure for Multi-Location Businesses

The question that many agencies have when presented with a situation like this for the first time is “does my client require a separate website for each of their locations?” The quick answer is that it does not. When a firm has many locations, having a separate website for each location may appear to make sense on the surface. Long-term, however, this is detrimental to both search engine optimization and the overall user experience. In the first place, shoppers are confused when a single company has many online homes, especially if those sites aren’t consistently high-quality in terms of design.

  1. Another disadvantage is the high cost of developing and maintaining websites, which makes them uneconomical for firms with limited resources or several locations.
  2. Your customer should have a single primary business website—for example, distinct location pages should be created on that website.
  3. Whichever option you select, it’s critical that each location has its own distinct web address.
  4. At a bare minimum, each page should have the essential pieces of company information:
  • Address, phone number, and business hours are all provided. A Google map that has been integrated
  • Any deals that are just available at this location
  • Any services that are only available at this location
  • At least one paragraph of original text that incorporates geographically specific keywords
  • Links to directories, such as Yelp listings

Duplicate content and contact information for other locations are two things that should not be included on a location page. Instead of copying and pasting the same generic content onto all of your client’s location pages, avoid include the addresses or phone numbers of nearby places on your client’s location pages. Once you’ve established separate location pages that are packed with helpful content, it’s time to work on optimizing the on-page SEO for each location. Check the title tag, meta description, and H1 tag on each page to determine this.

Additionally, by including structured data on the page, you may provide Google with additional information about each location.

In the following Google code, you can see an example of structured data: Finally, make sure that Google can discover the location pages for your customer.

Unless the sites are only accessible via a search function or branch finder, Google will be unable to crawl them, rendering all of your optimization efforts in nothing. By sending an XML sitemap to Google, you can ensure that all of your pages are scanned and indexed.

Spreading the Word

Your client’s website is complete and ready to go. Great. What comes next? First and foremost, make certain that each location has a Google My Business listing. You’ll need to provide the business’s name, address, phone number, website, and hours of operation for each listing you create. You’ll also need to classify the type of business you’re running. Image courtesy of Shutterstock The following pointers should be kept in mind while you fill out this information:

  • Make sure to provide a link to the unique page for each location on the main website. Instead of simply providing phone numbers for each listing, buyers should be sent to that place via the link to not just the phone number. Provide no contact information, including a phone number for the central office. Make certain that the business name is consistent throughout all listings. Make sure the name doesn’t contain any geographically particular terms or phrases. Consider using as few categories as possible from the list provided by Google, and make certain that they are consistent throughout all listings. The only exception is if two places offer significantly different services, which is not typical
  • Nonetheless,

Once your Google My Business listings are up and running, continue the procedure to build comparable listings on additional third-party sites, if needed. To begin, Bing Places for Business andYahoo Local Listings are both excellent resources. Yelp, Yellow Pages Online, and Facebook are all excellent resources as well. Finding more appropriate sites to advertise your client’s business by conducting a Google search for industry-related local business directories may be quite beneficial. Yelp is a well-known online business directory that has a large following.

  1. Dozens or hundreds of listings will not be of much assistance to your customer, and they may even be detrimental to him or her.
  2. Google, on the other hand, is concerned with whether a company’s internet business presence is consistent.
  3. When you just have a small number of listings to deal with, it’s also easy to keep track of and update your client’s information.
  4. If other individuals comment about your client’s business on the internet, they may unwittingly reveal false or misleading information about the company.
  5. As a result, you’ll want to Google your client’s company on a frequent basis and double-check the facts you uncover.

Reviews

Another important component of a local business’s reputation is its online presence. As most company owners are well aware, however, obtaining internet evaluations for even a single location may be challenging. What can you do to assist your customer in obtaining reviews for different locations? If you are assisting your client with content marketing, one approach to encourage people to submit reviews on Google or Yelp is to include CTAs in the material. However, in order to get even better outcomes, your client will frequently need to take an active part in soliciting consumer feedback in person.

  1. You may instruct your customer on how to request evaluations in a variety of methods.
  2. You may print something along the lines of, “How was your experience with us today?
  3. In addition, sending follow-up emails that include links to Yelp or Google Reviews can be effective.
  4. It’s also critical to reply positively to customer reviews.
  5. When handled effectively, negative reviews may actually help to improve a company’s reputation by providing an opportunity for them to demonstrate their excellent customer service abilities.

The management of multiple-location enterprises can make it easy to lose track of which sites are being managed. Investing in a few critical tools will result in significant returns!

Don’t Forget to Track Your Data!

AgencyAnalytics also includes a tool that allows you to track SERPs across many locations. Using this method, you can follow the performance of each of your sites inside a single campaign, allowing you to quickly compare the performance of different places. You will be able to rapidly discover which areas require more optimization in this manner.

Local SEO Reporting

As soon as you’ve assisted your clients in increasing their visibility in local search engines, the following step is to provide them with an SEO report that includes the outcomes. Clients who aren’t very interested in technical specifics but just want the necessary information delivered in a comprehensible manner are among those who fall into this category. The following sections from our SEO report template will give you an idea of what you should include in your SEO report:

  • Providing an overview of the report in plain English is your first step in writing a summary of the report. This will frequently include the project objectives and key performance indicators (KPIs), activities done, and outcomes accomplished. Traffic by Channel: An overview of the traffic After that, you’ll want to demonstrate your customer where all of their traffic originates. Each channel’s organic search, direct traffic, referrals, and sponsored search might be included in this calculation. Conversion from Organic Traffic: While traffic is excellent, clients want to know how it has impacted their bottom line in real time. In Google Analytics, you can accomplish this by creating Goals that track things like leads, purchases and anything else that your customer considers a conversion. Rankings for keywords: Finally, keyword rankings are an important component of any SEO report. This part serves as a gauge to determine whether or not your overall approach is on the correct track.

The Takeaway

It’s important to remember that operating a local SEO strategy for numerous locations isn’t all that different from running a campaign for one place. While the fundamentals remain the same, you will need to put in a little more effort and keep track of the specifics. The process might be hard, but with a decent overall approach, the appropriate SEO dashboard or report, and an effective plan of attack, you can assist your customer in increasing sales at each and every one of their locations.

A Guide To Local SEO For Multiple Business Locations

It is difficult enough for any company to manage local SEO on its own, but adding numerous locations to the mix adds an entirely new level of difficulty to the equation. Whether you’re a small local business with a few stores in a few surrounding cities or a national corporation with hundreds of stores throughout the country, you want each of your locations to get the internet exposure it deserves. It is absolutely worthwhile to put in the extra effort. According to Hubspotdata, half of consumers who search for a nearby store using their mobile device visit that business within a day of their search.

Furthermore, half of local-mobile searchers are looking for company information, such as a phone number or an address, according to the data.

Step One: Create Location-Based Web Pages

You likely have a website for your company as a whole, but you should also dedicate specific pages to each of your locations. Placing all your business information in a single landing page doesn’t do you any favors in the SEO department. Rather, when you create individual pages, you’re better able to optimize each one for local search. This popular South Carolina restaurant gives us a great example of an individual location page: It’s important you don’t make every location page identical. However, you should include some specific information somewhere on every page: ● The location name, address, and local phone number (NAP)● Content that’s specific to the location, such as a food menu, staff/manager names, awards, announcements, or other news● A Google map detailing the precise location In addition, each location webpage should have its own unique URL, ideally with the name of the location.

You can also include additional pages that are specific to the location page so that the URL structure reflects the value of the location.

Take it a step further by including local business schema for each page to include your business hours and other data in search results. You should also create anXML Sitemapthat helps Google crawl your new pages.

Step Two: Leverage Google My Business Listings Per Location

You will be able to build distinct Google My Business listings for each of your locations once you have created different URLs for each location on your website. You may link the specific URLs to the listing so that clients are sent immediately to the location’s unique web page when they click on the link. You’ll need to follow the steps outlined by Google to accomplish this: Verify each site (this may take up to a week) List the precise hours for each location Upload photographs that are specific to each location Use the same category for all of your locations (e.g.

See also:  How Much Do Bing Ads Cost? (Best solution)

Google will send you a one-of-a-kind code for each place, which you will get in the mail.

Step Three: Create Consistent Citations

When it comes to optimizing several sites for search, consistency is essential. Google will look at your company’s name and other characteristics as they appear across a variety of platforms, including social media. Any discrepancies might result in you being demoted in the SEO department. Examine your listings, website, and other marketing materials to ensure that your NAP is consistent throughout. Your company’s name should not be based on a specific place (for example, McDonald’s of Southside), since this would be inconsistent.

If you discover any discrepancies, you should take the necessary steps to fix them immediately.

Step Four: Encourage Reviews for Each Location

While it’s vital to receive positive feedback about your organization as a whole, it’s equally crucial to produce positive feedback about individual locations. Following the time-consuming process of creating unique Google My Business entries for each location, you may encourage customers to post reviews. These star ratings and user comments are shown right on your Google business listing, making them visible to everyone else who visits your page. The greater the number of reviews (particularly favorable ones), the greater the likelihood of drawing consumers to a location.

People who have left reviews have indicated that the location is still open for business and that the information on the listing is still accurate.

You must have a firm grasp on each of your locations (which can become more complicated the more locations you have) and be prepared to reply to any negative reviews that consumers may submit.

This is a significant advantage single location businesses have, because they can usually respond quickly to negative reviews to make amends and leave a personal impression.

However, this does not rule out the possibility of larger corporations taking use of the technique. Everything you need to do is a little finessing and planning on your side.

Step Five: Build Backlinks to Your Location Pages

Obtaining positive evaluations for your organization as a whole is vital, but generating reviews for particular locations is also important. Following the time-consuming process of creating unique Google My Business listings for each location, you may encourage visitors to post reviews. Your Google company listing will include these star ratings and user comments, which will be visible to everyone. You have a higher probability of drawing clients to a location if there are more reviews (especially favorable ones).

  • People who have left reviews have indicated that the facility is still open for business and that the information on the listing is still correct.
  • You must have a firm grasp on each of your locations (which may become more complicated the more locations you have) and be prepared to reply to any negative reviews that clients may write about your establishment.
  • This is a significant advantage single location businesses have, as they can usually respond quickly to negative reviews to make amends and leave a personal impression.
  • Everything you need is simply a little finessing and organization on your side.

Putting It All Together

If you follow each of the five stages for each place, it will come as a surprise if you do not notice any results after completing each step. Just keep in mind that it may take some time for the needle to move. It’s unlikely that you’ll notice immediate results right away. In contrast, if you’re diligent in soliciting customer feedback and managing your web presence for each of your locations, you’ll experience a search engine optimization boost in your local market that will be difficult to match.

The Best Multi-Location SEO Strategy You Need to Know About

The Most Effective Multi-Location SEO Strategy You Should Be Aware Of

How Do You Rank In Multiple Cities?

Multi-location SEO involves a large number of moving components, yet it is a manageable endeavor. When developing an SEO strategy for several locations, there are five primary considerations: The following are the five most important aspects of an SEO strategy for several locations. Let’s take a closer look at each of these areas separately to assist you gain a more comprehensive grasp of multi-location search engine optimization.

City Pages: Negative or Positive Impact on SEO?

User value is everything in Google’s eyes. That is why search intent carries such a significant amount of weight. When it comes to the user’s journey, what does a page contribute? This takes us to the topic of SEO city pages. City pages, which are frequently utilized as a ranking mechanism for multi-location organizations looking to gain an advantage in local SEO, have the ability to provide significant value to your SEO strategy. However, if done incorrectly, they might lose your company its position on the search engine results page (SERP).

The solution to the question “what value does duplicate material on the same web page have?” was tough for Google to come up with.

When it comes to developing an SEO strategy for several places, creating city pages is a wise decision – as long as you do it correctly. Here are some recommended practices for optimizing city sites for search engines, regardless of where you are targeting on the map.

Every Relevant City Page Must Be Unique (Optimized Locally)

When tackling multi-location SEO, you’ll want to create a landing page that is optimized for each of the locations you’re attempting to rank for. When selecting locations, a decent rule of thumb is to choose only the most critical ones (instead of all 100, for example) or to divide the locations into regions. You may utilize geo-based keywords to optimize the pages for more particular locations, and you can add the names of nearby towns in the text to help people find them. Incorporating real-world sites into your article is also beneficial.

Sure, you may keep identical formatting across pages for the sake of convenience of building — but you surely don’t want to plagiarize yourself in the process.

In order to maximize the value of the content, make it more valuable than a NAP (name, address, phone number).

Bring more to the table than just a list of franchise opportunities.

Each Page Also Needs to Include These Key Factors

Aside from optimizing your pages for localized keywords and creating a distinct story, you’ll want to include a few crucial components of the multi-location SEO jigsaw, such as the following elements: The Most Important Factors for Multi-Location SEO

  • Adding a NAP listing: I know I stated your SEO city pages shouldn’t just be a NAP listing, but you want them to have this information. Maps.google.com: This should be included directly into the website. More information may be found in Google’s Maps Embed API documentation
  • Go here.
  • Directions: How will customers get to the location? Describe your surroundings with reference to local landmarks. Metadata that is particular to a location: This includes the meta title, meta descriptions, alt text, and other elements. Images: How does your company appear from the outside and the inside of the building? What about your employees? Provide your visitors with a visual experience to entice them to stay, and make use of alt text and captions to improve search engine performance. Feedback and testimonies from customers: Particularly those that have geo-targeted terminology in the text

Maintain a Consistent URL Structure Across All SEO City Pages

When creating your numerous city sites, it’s a good idea to keep the URLs consistent so that they don’t become confusing to visitors. Why? Actually, there are a couple of reasons behind this. It makes it easier to keep track of your pages. The navigation of your website will be easier for visitors to navigate. In addition, Google (as well as other search engines such as Bing, of course) will have an easier time crawling and indexing your SEO city sites than they would otherwise. These advantages are well worth the minimal work required to maintain a sensible URL structure.

Create a system of subdirectory tags to categorize your pages that are specific to a certain area.

The greater the degree of clarity for both humans and algorithmic crawlers, the better.

Your SEO City Pages Must Be Optimized for Mobile

And when I say “must,” I really mean “must.” If there’s one thing you should know about digital marketing, it’s that it should be mobile-first while not sacrificing the desktop experience entirely. In the second quarter of 2020, mobile devices accounted for 51.53 percent of all worldwide online traffic. This percentage is around 40% in the United States, to be precise. Mobile is much more essential when it comes to localized requests on search engines. (This makes sense given the fact that individuals are frequently on the go when conducting navigational searches.) More than three-quarters of mobile location queries result in a conversion to a brick-and-mortar store.

All of this only goes to illustrate how important mobile devices are to the overall health of the economy as well as the financial health of your own company.

That is why you must concentrate your efforts on making your SEO city pages mobile-friendly while not neglecting desktop and tablet optimization efforts as well.

Collect Backlinks for Each SEO City Page

A well-thought-out backlink strategy will go a long way toward boosting the rankings of your specific city sites. In spite of the fact that your domain is new (your site’s limited experience implies that domain age might indirectly effect SEO until your online presence is a bit stronger), obtaining backlinks can propel you to the top of a search engine results page. Be careful to ensure that your backlink approach is genuine and natural-looking. When it comes to black hat SEO, Google and the other search engines have their noses to the ground and are taking action.

  • Publish guest posts on well-known websites and include a link back to your website (you will not be compensated for these, so they are largely an investment of time on your part)
  • Organise either a virtual or an in-person event and use a local event page as a springboard to your city page
  • Create visually appealing infographics that are easy to share. Everything revolves on your distribution strategy.

Your Google My Business Listings Are a Part of Multi-Location SEO

According to statistics, approximately 60 percent of all companies have generated at least one Google My Business post in the last year. If so, is yours one of such cases? If you operate a brick-and-mortar firm with many locations, this internet marketing strategy becomes even more critical. The platform, on the other hand, is simple to use. You may read our advice on how to set up and improve Google My Business by clicking on the link below. In the interim, you’ll want to be sure to keep the following points in mind to help you improve your SEO approach across a number of different locations:

  • Check each of your company locations on an individual basis. Make certain that the hours are correct. If your working hours change — which happens more frequently these days owing to social constraints imposed by COVID-19 — be sure to update them. Make sure you share high-quality images of your company’s inside and exterior. andout
  • If all of your stores provide the same purpose, you should use the same name for all of them as well. Take, for example, naming a single storeLowe’s of Billings while the rest are all calledLowe’s Home Improvement stores is inappropriate. But if your individual firms do distinct functions (or if there are numerous businesses with the same principal name in your location), you should mark them as so. Each place should be classified. As an example, you may own a regional boutique, an office supply chain, or a market with many locations.

Despite the fact that your multiple company locations are all managed through a single Google My Business account, it is actually rather simple! If you have a large number of locations, you may even utilize a spreadsheet to submit them all at once.

Let Google My Business Insights Help You

In theInsightssection, you may learn more about the data that is underlying your company listings. This is an excellent tool to use when reviewing the success of each of your listings since it allows you to see a variety of listings in a single glance. Do you want to know how someone found your company’s website? What about the location from which they are seeing the listing? Is it listed on the search engine results page or on Google Maps? And what events (or actions) do those people take as a result of viewing your listing, you might wonder.

Make sure you have the most recent version installed so that you can access insights from the last few months (if you need to save them, you can do so on a quarterly basis).

Analyze Your Web Citations Across for Consistency

Google isn’t the only site where your NAP may be found. Yelp, Bing Places, Yellow Pages, Yahoo Local, and Facebook are some of the other popular sites to visit. The most important thing to remember is to keep your company’s name, address, and phone number for each location consistent across all platforms. You can do this manually, but it might be time-consuming if you’re working with a large number of different locations. Fortunately, there are several citation tracking software available to assist you in automating this process.

This tool assists you in distributing information, eliminating duplicate listings (a major Local SEO issue), managing listings on Google My Business and Facebook, tracking your rankings throughout the web, and other tasks.

Once you understand how to utilize the internet correctly, it becomes evident that the web is on the side of small companies.

Implement Schema for Local SEO

In order to take things a step further, you may want to consider applying schema markup on your city pages and other landing URLs on your website. The most straightforward solution is local business markup, which allows you to display your hours of operation and other information directly on the search engine results page (SERP) for your web page results. Aside from that, Q A and FAQ schema markup are two more forms you might want to think about. Markup for Question-and-Answer Schema More information on the QuestionAnswer and FAQ schema markup may be found here.

When attempting to find out how to rank in several cities, it is possible that you will want to use every option at your disposal.

Manage Location-Specific Reviews

Reviews have the ability to establish or damage a company’s reputation. That is why effectively controlling them is so important to success. It’s critical to respond to both favorable and negative feedback on your website. It may be necessary to go above and above in response to unfavorable evaluations in order to determine if the issue at hand can be resolved. It’s impossible to please everyone, but other people will notice if you’re at least attempting to correct a terrible experience they had at one of your storefront locations.

Multi-Location SEO Takes Some Buildup and Maintenance, But It’s Worth It

You should consider multi-location SEO if you run a chain restaurant, regional service firm, or any other multi-location organization. One-half of all people who use a mobile device to seek for a product or company end up visiting the establishment that same day. Depending on how out of wack your SEO approach for many locations is, it may require some reworking — and it will always require a small amount of easy maintenance to keep it running — but we couldn’t suggest it more highly. You’ll be ranked for places A–Z in no time if you take our recommendations into mind.

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