4 solutions for treating the duplicate content problem
- Noindex meta tag.
- Use the hreflang tag to handle localized sites.
- Use the hashtag instead of the question mark operator when using UTM parameters.
- Be careful with content syndication.
How do I deal with duplicate content in my website?
- Another option for dealing with duplicate content is to use the rel=canonical attribute. This tells search engines that a given page should be treated as though it were a copy of a specified URL, and all of the links, content metrics, and “ranking power” that search engines apply to this page should actually be credited to the specified URL.
How do you solve duplicate content issues?
There are four methods of solving the problem, in order of preference:
- Not creating duplicate content.
- Redirecting duplicate content to the canonical URL.
- Adding a canonical link element to the duplicate page.
- Adding an HTML link from the duplicate page to the canonical page.
How do you reduce duplicate content across their social channels?
Here are a few tips:
- ✏️ Change up the wording. Part of the purpose of duplicating content is to reshare something you spent a lot of time creating, whether it’s a new blog post, infographic, announcement or video clip, and get more eyes on it.
- Space out your content over time.
- ✔️ Format your content for each channel.
How do I stop SEO duplicate content?
Should I Block Google From Indexing My Duplicate Content?
- Recognize duplicate content on your website.
- Determine your preferred URLs.
- Be consistent on your website.
- Apply 301 permanent redirects where necessary and possible.
- Implement the rel=”canonical” link element on your pages where you can.
How does Google handle duplicate content?
If entire pieces of content on a site are duplicated then Google will rank one and not show the other. Multiple copies of the same page does not send negative ranking signals.
What is the most common fix for duplicate content?
In many cases, the best way to combat duplicate content is to set up a 301 redirect from the “duplicate” page to the original content page.
Which of the followings fixes is the most common for duplicate content?
In many cases, the best way to fix duplicate content is implementing 301 redirects from the non-preferred versions of URLs to the preferred versions. When URLs need to remain accessible to visitors, you can’t use redirect but you can either use a canonical URL or a robots noindex redirective.
How do I remove duplicate content from my website?
Remove Duplicate Content from Your Web Site for Better SEO
- Title, Description, Keywords tags. Make sure that every page has a unique Title tag, Meta description tag, and Meta keywords Meta tag in the HTML code.
- Heading tags.
- Repeated text, such as a slogan.
- Site map.
- Consolidate similar pages.
Why is having duplicate content an issue for SEO?
Is Duplicate Content Bad For SEO? Duplicate content confuses Google and forces the search engine to choose which of the identical pages it should rank in the top results. Regardless of who produced the content, there is a high possibility that the original page will not be the one chosen for the top search results.
Why you should avoid duplicate content on your website?
It turns out duplicates confuse search engines. If they can’t tell which copy is the original, all versions will struggle to rank. Or if search engines are forced to choose one duplicate copy over another, the visibility of the other versions diminishes. There’s no winning in either context.
What happens if someone copies your website content?
Report the page to Search Engines If the copied content or site is ranking in search engines, you can file a Digital Millennium Copyright Act (DMCA) complaint against the copied site. You can submit removal requests to Google and Bing asking for the site to be removed from their indexes.
Is duplicate content still bad for SEO?
A well-crafted blog post, company story, or product description is sometimes so hard to create, that when you do come up with one, it’s tempting to use it everywhere. Here’s some good news: duplicate content is OK. It won’t negatively impact your SEO.
How much duplicate content is acceptable?
How Much Duplicate Content is Acceptable? According to Matt Cutts, 25% to 30% of the web consists of duplicate content. According to him, Google doesn’t consider duplicate content as spam, and it doesn’t lead your site to be penalized unless it is intended to manipulate the search results.
How does SEO check for duplicate content?
Use Copyscape to check and see which pages of your site have been duplicated across the web. Copyscape is considered one of the standard audit tools in SEO circles. This tool can help you identify duplicate content sitewide by using the private index functionality of their premium service.
Duplicate content: Causes and solutions
Duplicate content is a concern for search engines such as Google, and it is referred to as such. It is possible to have duplicate content if the same piece of material occurs at numerous sites (URLs) on the web, and as a result, search engines are unable to determine which URL to display as part of the search results. This can have a negative impact on a webpage’s score, and the situation is exacerbated when users begin to link to multiple versions of the same piece of information. This article will assist you in comprehending the numerous sources of duplicate content as well as identifying and resolving each of these reasons.
- Why should you avoid duplicating material on your website? Factors that contribute to duplicate content
- Missing the mark when it comes to the idea of a URL, session IDs, URL parameters used for tracking and sorting, and more. Scrapers and content syndication are two terms that come to mind. The parameters are listed in the following order: pagination of comments
- Pages that are easy to print
- Internet against non-Internet
- WWW versus non-WWW
- Identification of duplicate content concerns
- Development of a ‘canonical’ URL
- Conceptual solution Solutions for duplicating content that are both practical and effective
- Avoiding the use of redundant content 301 Redirects duplicate material to a new location
- Making use of hyperlinks
- Redirecting the reader to the original material
- Conclusion: redundant content is easily remedied and should be rectified
What is duplicate content?
Duplicate content is material that may be found at many URLs around the internet. Because more than one URL contains the same information, search engines are unable to determine which URL should be displayed higher in the search results page. As a result, they may assign lower rankings to both URLs and give precedence to other webpages. In this post, we’ll mostly discuss the technical reasons of duplicate content as well as the remedies to these problems. To have a more comprehensive understanding of duplicate content and how it pertains to cloned or scraped material, as well as keyword cannibalization, we recommend that you read this post:What is duplicate content.
Let’s illustrate this with an example
At a crossroads where two separate road signs indicate in opposite ways for the same destination, duplicate content may be compared to being at a crossroads. The question is, which route should you take? The eventual location is also different, if only in the most minor of ways, which makes matters worse. It’s understandable that you don’t mind getting the answer you were looking for, but a search engine must choose which website to display in the search results since, of course, it doesn’t want to display the same information again.
This is not a hypothetical circumstance; it occurs in a large number of current Content Management Systems (CMS).
This is when the underlying nature of the search engine’s problem becomes apparent: it is your problem.
Increasing your chances of ranking for’keyword x’would be more likely if they were all connecting to the same URL.
Why prevent duplicate content on your site?
Duplicate material will have a negative impact on your search engine results. At the absolute least, search engines will be unable to determine which website to recommend to consumers. As a result, all of the pages that those search engines identify as duplicates are at danger of being ranked lower in the search results. That’s the best-case scenario, to be honest. Depending on how severe your duplicate content concerns are (for example, if you have extremely thin material mixed with word-for-word duplicated text), you may even be subject to a manual action by Google for attempting to deceive your consumers.
Although it is a problem for search engines, it is also a problem for users.
As is the case with many areas of SEO, it is critical to address duplicate content concerns for the sake of both user experience and search engine optimization.
Causes of duplicate content
There are a plethora of reasons why duplicate material occurs. The majority of them are technological in nature: it’s not very unusual that a person decides to post the identical material in two separate locations without making it apparent which is the original location. Unless, of course, you’ve accidentally copied and published a post by mistake. However, it appears to be out of character for the majority of us. Despite this, there are a variety of technical reasons for this, the most of which stem from the fact that developers do not think like a browser or even a user, let alone a search engine spider — they think like a developer.
If you inquire with the developer, they will tell you that it only exists once.
Misunderstanding the concept of a URL
It is not true that the developer has lost his or her mind; they are just speaking a different language. A content management system (CMS) will almost certainly power the website, and while there is only one article in the database, the website’s software simply enables for the same item in the database to be retrieved through many URLs. This is due to the fact that, in the perspective of the developer, the unique identifier for that article is the ID that it has in the database, rather than the URL of the article.
If you convey this to a developer, he or she will begin to understand the situation.
You may want to keep track of your visitors and provide them with the ability to save products they wish to purchase in a shopping cart on a regular basis. In order to do so, you must first schedule a’session’ with them. A session is a snapshot of a visitor’s activity on your website, and it might include information such as the products in their shopping basket. When a visitor navigates from one page to another, the Session ID — a unique identifier for that session – must be kept someplace in order to keep that session from being lost or forgotten.
Search engines, on the other hand, do not often keep cookies.
Therefore, every internal link on the website has that Session ID appended to its URL, and because that Session ID is unique to that session, it results in the creation of a new URL and the duplication of previously existing material.
URL parameters used for tracking and sorting
Another source of duplicate content is the inclusion of URL parameters that do not modify the content of a page, such as tracking links, which are used to track visitors. As you can see, the URLs are not the same to a search engine. The latter may allow you to monitor the source from which visitors originated, but it may also make it more difficult for you to rank well in search results – a highly undesirable side effect! Of course, this isn’t only applicable to monitoring parameters in general.
Each and every parameter you may add to a URL that does not modify the essential piece of content, whether that parameter is for ‘changing the sorting on a group of items’ or for ‘displaying another sidebar’, will result in duplicate material being generated.
Scrapers and content syndication
The majority of the causes for duplicating content are either your fault or the fault of your website, respectively. Other websites, on the other hand, may use your content, either with or without your permission. It is possible that they will not link to your original content, and as a result, the search engine will not recognize it and will have to cope with yet another version of the same article. The more famous your site grows, the greater the number of scrapers you will encounter, hence increasing the size of the problem.
Order of parameters
The usage of URLs like/?id=1 cat=2 instead of lovely and tidy ones is another prevalent reason for this. ID refers to the article, and cat refers to the category, in a content management system. When entered into most website systems, the URL/?cat=2 id=1 will return the same results, however the results will be radically different when entered into an internet search engine. There is an option to paginate your comments in WordPress, which I personally like, but there are alternative options as well.
In most cases, if your content management system generates printer-friendly pages and you link to them from your article pages, Google will locate them unless you expressly exclude Google from seeing them. After that, ask yourself, “Which version do you want Google to display?” Do you want the one with your adverts and ancillary information or the one that solely displays your article?
WWW vs. non-WWW
Even though this is one of the oldest tricks in the book, search engines still get it wrong from time to time: WWW vs. non-WWW duplicate content, when both versions of your site are available for viewing. Another, less typical, but nevertheless seen circumstance is HTTP vs. HTTPSduplicate content, in which the same material is delivered up through both HTTP and HTTPS protocols.
Conceptual solution: a ‘canonical’ URL
When it comes to religious texts, the term “canonical” comes from the Roman Catholic tradition, when a list of sacred books was compiled and regarded as authentic. The canonical Gospels of the New Testament were the gospels that were considered canonical. However, it took the Roman Catholic church over 300 years and countless battles to get at that canonical list, and they ultimately picked four different versions of the same tale. Although the fact that numerous URLs point to the same content is an issue, as we’ve already shown, there are ways to overcome it.
As a result, there is an issue that must be addressed since in the end, there can only be one (URL). The canonical URL for a piece of content is the URL that the search engines consider to be the “right” URL for that piece of material.
Identifying duplicate content issues
Your website may be suffering from duplicate content issues, and you may not even be aware of it until it is too late. One of the most straightforward methods of identifying duplicate material is to use Google. There are a number of search operators that may be quite useful in situations like this. The following search term might be entered into Google if you wanted to locate all of the URLs on your site that included yourkeywordXarticle: site:example.com “Keyword X” appears in the title. As a result, Google will display all of the pages on example.com that include the term in question.
- It is possible to apply the same strategy to identify duplicate information all throughout the internet.
- And Google would provide you with a list of all of the websites that match that title.
- In some situations, when you conduct such a search, Google may display a message similar to this on the last page of the search results: That Google is already ‘de-duplicating’ the results is a tell-tale indication.
- » Continue reading:DIY: duplicate content check
Practical solutions for duplicate content
Following your decision on which URL should serve as the canonical URL for your piece of content, you must begin the process of canonicalization (yeah I know, try saying that three times out loud fast). This means that we must inform search engines about the canonical version of a page and ensure that they can locate it as soon as possible. In order of preference, the following are the four strategies of resolving the problem:
- Avoiding the creation of duplicate material
- The canonical URL is being used to redirect duplicate material. Creating a canonical link element on the replica page
- And A HTML link from the duplicate page to the canonical page should be added.
Avoiding duplicate content
Some of the above-mentioned reasons of duplicate material can be remedied in a straightforward manner:
- Does the url you’re using contain Session IDs? The majority of the time, they may simply be turned off in your system’s settings. Do you have multiple printer-friendly documents on your computer? These are absolutely superfluous
- Instead, you should just use the aprint style sheet. Do you use comment pagination in your WordPress site? This function should be disabled (under settings » discussion) on 99 percent of websites, and you should do so. Your settings are arranged differently than mine. Instruct your programmer to create a script that will constantly place arguments in the same order (this is referred to as a URL factory)
- Is there a problem with the tracking links? Using hash tag-based campaign tracking, rather than parameter-based campaign tracking, is the most common method of tracking. Do you have any concerns about the WWW versus non-WWW? Choose one and stick with it by shifting one’s attention to the other’s attention. The preference may also be set in Google Webmaster Tools, but you’ll need to claim both variants of the domain name in order to do so.
If your situation isn’t as straightforward as that, it may still be worthwhile to put out the necessary work. To avoid duplicate material from surfacing in the first place, because this is by far the most effective approach, it should be the primary objective.
301 Redirecting duplicate content
In certain circumstances, it is hard to completely prevent the system you are using from producing incorrect URLs for content, but it is occasionally feasible to redirect the URLs that have been created. Please keep this in mind while speaking with your devs, even if it doesn’t seem reasonable to you (which I can understand). If you are able to get rid of some of the duplicate content concerns, be sure to redirect all of the old duplicate content URLs to the appropriate canonical URLs as soon as possible.
Sometimes you don’t want to or are unable to remove a duplicate version of an article, even though you are aware that the URL has been misconfigured. The canonical link feature was created by the search engines in order to address this specific problem with links. Its location on your website is in the header area, and it looks like this: href=”/” link rel=”canonical” href=” It is necessary to include the right canonical URLfor your content in the hrefsection of the canonical link. This link element is discovered by a search engine that supports canonicalization.
Although this procedure is somewhat slower than a 301 redirect, Google’s John Mueller suggests that if you can just perform a 301 redirect, it would be better (as he points out). Read on for more information_rel=canonical The definition and proper use of the term»
Linking back to the original content
Even if you are unable to accomplish any of the aforementioned tasks, maybe because you do not have control over the headsection of the website on which your material appears, including a link back to the original article either at the top of or at the bottom of the piece is always recommended. This is something you might want to include in your RSS feed by including a link back to the original post. Some scrapers will filter out the link, but others may leave it in as a courtesy. If Google comes across numerous links going to your original page, it will figure out rather quickly that this is the correct canonical version of the content.
Conclusion: duplicate content is fixable, and should be fixed
Duplicate content may be found almost anywhere. In my experience, I have yet to come across a website with more than 1,000 pages that does not include some degree of duplicate material. It’s something you have to keep an eye on all of the time, but it is something that can be fixed, and the benefits may be bountiful. It is possible that your excellent material may rocket in the ranks simply by removing duplicate content from your website!
Assess your technical SEO fitness
Correcting duplicate material is a critical component of any technical SEO strategy. Do you want to know how well your site’s overall technical SEO is performing? Our technical SEO fitness assessment will assist you in determining what areas of your website require improvement. Continue reading_Rel=canonical: The Definitive Guide » Yoast was founded by Joost de Valk, who also serves as its Chief Product Officer. He is an online entrepreneur who, in addition to creating Yoast, has invested in and provided advice to a number of other firms.
Avoid Duplicate Content
Material that is identical to other content in the same language, or that is significantly similar to other content in the same language, is referred to as duplicate content. This can occur inside a domain or between domains. The majority of the time, this is not deceiving in its origin. For example, the following are examples of non-malicious duplicate content:
- Discussion forums that can create both standard and stripped-down pages that are optimized for mobile devices are desirable. Items in an online store that are displayed or linked to via a number of different unique URLs
- Web sites that are exclusively available for printing
If your website has numerous pages with virtually identical content, there are a variety of methods you may tell Google which URL you like to use. (This is referred to as “canonicalization.”) More information on canonicalization may be found here. However, in other instances, information is purposefully replicated across many domains in an attempt to manipulate search engine results or attract more attention to a website. When a visitor sees basically the same information repeated several times within a set of search results, deceptive methods such as this might result in a bad user experience for them.
We’ll pick one of your articles to include if your site contains both a “normal” and “printer” version of each article, and none of these versions is banned by the anoindextag.
If this happens, Google’s ranking of the site may decline, or the site may be completely deleted from the Google index, in which case it will no longer display in search results.
Several methods may be taken to proactively manage duplicate content concerns and ensure that visitors see the material you intend them to view.
- Redirect users, Googlebot, and other spiders using 301 redirects: If you’ve reorganized your site, include 301 redirects (the string “RedirectPermanent”) in your.htaccess file to intelligently redirect users, Googlebot, and other spiders to the new location. In Apache, you can accomplish this through the use of an.htaccess file
- In IIS, you may accomplish this through the use of the administrator console.
- Consistency is key: Make an effort to maintain consistency in your internal links. For example, do not provide a link to
- Top-level domains should be used: When feasible, utilize top-level domains to handle country-specific material in order to assist us in serving the most suitable version of a document to the most relevant audience. For example, we are more likely to be aware of German-focused information than we are to be aware of
- Syndication should be done with care: Even if you syndicate your material on other sites, Google will always show the version of your content that we believe is most relevant for users in any particular search, which may or may not be the one you’d wish to be displayed. In order to maximize the effectiveness of your content distribution, make sure that each site where your material is syndicated contains a link to your original post. If you have syndicated content, you can also ask people who utilize it to include the noindextag in their version of the content to prevent search engines from indexing their version of it. Reduce the amount of boilerplate repetition: In instead of putting extensive copyright wording at the bottom of every page, for example, offer a very quick summary followed by a link to a website with further information. Also available is the Parameter Handling tool, which allows you to specify how you would want Google to process URL arguments. Avoid posting stubs at all costs: If at all possible, avoid using placeholders on your pages since users don’t appreciate seeing “empty” pages. You should not, for example, publish pages for which there is no actual content. If you do decide to build placeholder pages, you should use the noindextag to prevent these pages from being indexed by search engines. Learn everything you can about your content management system: Examine your website to ensure that you are familiar with the way material is displayed there. Blogs, forums, and other related systems frequently display the same material in a variety of forms. If a blog entry is published on the front page of the blog, it may also show on the archive page of the blog and on a page of other articles with the same label. Reduce the amount of similar content: In the case of a large number of pages that are almost identical, consider enlarging each page or condensing the pages into one. In the case of a travel website with separate sites for two locations but the identical information on both pages, you could either merge the pages into a single page regarding both cities or expand each page to provide unique content about each place
- For example,
Google does not suggest preventing crawlers from accessing duplicate material on your website, whether through the use of a robots.txt file or other means such as a 301 redirect. In the event that search engines are unable to crawl sites containing duplicate material, they will not be able to automatically recognize that these URLs refer to the same content and will be forced to consider them as separate and distinct pages. Better still, enable search engines to scan these URLs while flagging them as duplicates with the rel=”canonical”link element, the URL parameter management tool, or 301 redirects, as appropriate.
- Unless it seems that the goal of the duplicate material is to deceive and manipulate search engine results, duplicating content on a website is not grounds for action against that website.
- However, if our investigation revealed that you have participated in deceptive methods and your site has been deleted from our search results, you should carefully assess your website.
- Submit your site for reconsideration once you’ve made the necessary modifications and are satisfied that your site no longer violates our policies and standards.
- It is possible to contact the site’s host in order to request that your content be removed if you feel another site is copying your work in violation of copyright laws.
How to Resolve The Issues With Duplicate Content on Your Website
Duplicate content is a big source of worry for search engine optimization. It ranks right up there with manipulating links and avoiding Google penalties. Having duplicate material on a website might be detrimental to the organic traffic it receives. This is something that everyone associated with SEO is aware of. However, this does not imply that duplicate material is simple to avoid. Despite your best efforts, it is possible that your website may continue to have problems with duplicate material.
We’re going to walk you through the most common ways that duplicate content might appear on the web.
Afterwards, we’ll get down to business and discuss what you can do to avoid and handle duplicate content concerns. First and first, it is necessary to clarify what duplicate content is and why it is problematic.
Taking a look at how Google defines duplicate content is the most effective way of explaining what it is. It is defined as follows in their support standards when it comes to duplication of content: It is defined as’substantive blocks of material inside or across domains that are either totally identical to other content or significantly comparable to other content.’ That is straightforward, as is the reason why duplicating content is crucial. For the simple reason that what Google intends to supply its consumers with is affected by it.
- In order to provide a better customer experience, they have made it a priority to do so.
- As a result, Google will flag those pages that are duplicates.
- This has the potential to have a significant negative impact on a domain’s organic traffic.
- It’s a frequent misperception that Google penalizes websites that have duplicate material on them.
- A good example of this would be when the material is utilized to influence their search engine rankings.
- Then it will no longer appear in search results,’ says the author.
- Even if you take every precaution, it is possible that something will happen.
How Duplicate Content Can Occur
As we’ve already established, duplicate content might be placed on a website with the intent of attracting visitors. Typically, this is done in an attempt to deceive or manipulate Google’s search results. Every SEO professional now understands how ingenious Google’s algorithms are. Most of them would be ignorant or indifferent enough to believe they could get away with such deception and deception. It is significantly more common for duplicate material to arise on a website as a result of natural selection.
In order to prevent this from occurring, it is necessary to understand the most common scenarios.
It will assist you in identifying any duplicate content concerns that you may be experiencing. Choosing the best feasible option will become easier as a result of this. The following are the factors that contribute to duplicate material, which we will cover in more detail later:
- Product category page crossover
- Duplicate product descriptions
- Technical issues with URLs
- Printer-friendly pages
- Content development concerns
URL Parameters For FilteringTracking
URL parameters are suffixes that are appended to the end of a web page’s URL to indicate what the page is about. They can appear in a variety of scenarios and, in many cases, do not significantly alter the content of a page, if at all. The difficulty is that a URL with a different parameter at the end is treated as if it were a completely new URL by a search engine. If the content linked to by the ‘two’ URLs is the same, Google will consider it to be duplicate content and flag it for removal.
- Almost all of these sorts of websites allow buyers to filter items by category.
- The process of filtering the products results in the addition of a URL parameter to the URL.
- Another example is the process of tracking a vehicle.
- This may be quite useful for tracking the return on investment (ROI) of various SEO activities.
- They have no effect on the content of a website, but they seem to a search engine as though they are a distinct URL.
Product Category Page Crossover
Additionally, a difficulty that is unique to ecommerce websites is the issue of category page overlap. Many websites will have a variety of category pages that all present mainly the same things in various ways. This is frequently done for quite sensible and well-intentioned reasons. An online present store, for example, may include sections devoted to ‘Gifts for Him’ and ‘Father’s Day Gifts.” It’s possible that the two categories will draw buyers from different demographics. The goods that appear on the category pages, on the other hand, will be nearly identical.
Duplicating Product Descriptions
Product pages are the next step down on ecommerce websites after category pages and before checkout pages. In addition, this can be a common cause of duplicate content problems. Visitors to such pages will expect to see a brief description of the product on the page. It will be the method through which the product’s qualities and attributes will be sold to buyers. Websites that sell a large number of items frequently do not produce distinct product descriptions for each. Many businesses just copy and paste generic material from the internet.
As a result, there is a great deal of duplicate content both inside and across distinct domains.
If you use copied descriptions, it is possible that your product page will include duplicate material seen on Amazon. Amazon’s page will very certainly be indexed by Google rather than yours.
Technical Issues With URLs
In addition to URL parameters, there are a few of other technical URL difficulties that might result in duplicate content concerns being shown. The first of them comes in the form of’session IDs.’ When site users are granted a’session,’ they are used in URLs to identify them. That is frequently done in order for people to be able to add products to a shopping cart and have them remain in the cart. As a visitor navigates around your website, session IDs are added to every internal link. This results in a large number of URLs, which a search engine may interpret as duplicate material.
URLs that contain parameters for category and article that vary the order of the articles are excellent examples.
Printer Friendly Pages
It’s possible that your CMS will generate pages that are printer friendly. These pages will be linked to across your website, including from article pages and other areas. Unless you expressly prohibit Google from finding certain pages, they will be found (more on that later). Only one of the duplicate pages will be filtered and indexed by Google. That might be the original or a printer-friendly version of the document. You want your original page to appear in search results, not the printer-friendly version.
Content Creation Issues
The majority of the reasons for duplicate content difficulties are technological in nature. The region of content generation where human mistake can occur is where the problem occurs. These days, almost every website contains a blog or other informative resource of some kind. It enables them to present visitors with important information as a result of this. Blogs are frequently the source of a large amount of duplicate content. It’s possible that this is due to placing your faith in someone who shouldn’t be trusted with content development.
They could replicate or reproduce material without realizing the SEO problems they’re causing themselves.
They might be as serious as duplicating information from other websites without their permission.
Resolving Issues With Duplicate Content
You should now have a better understanding of where your problems with duplicate content may have originated. All of the difficulties listed above are caused by one or more of the factors listed above. It is critical to comprehend them and determine which have had an impact on your site. This is due to the fact that different causes need the development of distinct remedies. We’re going to go through some of the most effective methods for dealing with duplicate content concerns in this section.
As we progress, we’ll point out which of the challenges and reasons we’ve already highlighted are the most compatible with each solution. Our solutions may be divided into two categories:
- Solutions for prevention via education
- Solutions for rehabilitation through practical application
In an ideal environment, you would want to prevent difficulties with duplicate material from occurring in the first place. Understanding the underlying roots of the problems we’ve covered is an excellent place to start. By being aware of the issues, you may take efforts to ensure that no fresh content is subjected to the same challenges. In your system settings, you may, for example, deactivate session IDs if you like. This will prevent the duplicate URL issues that might arise as a result of them.
- It’s not like there are many individuals who have a need to print pages these days, either.
- You’re in a good position to educate people now that you’ve learned about the reasons of duplicate content.
- You can explain to them the difficulties associated with product category crossover and how to avoid them.
- Freelance or in-house content authors might also be trained on the need of maintaining originality.
- However, it is possible that you may not be able to get ahead of all of your duplicate content difficulties.
- They will be the ones who will be able to assist you in recovering from the problems you are now experiencing.
Practical SolutionsRecovery Efforts
Our advice so far should have pointed you in the direction of the source of your duplicate content problems. In addition, we’ve provided some pointers on how to minimize such problems from arising. Finally, we’ll offer some recommendations on what to do in the event that your website is already experiencing duplicate content problems. There are a plethora of diverse alternatives available to you.
Canonical URLs might be useful if you have a problem with many URLs pointing to the same piece of information. As was the situation with filtering parameters and category pages, which were previously discussed. The ‘right’ URL is referred to as the canonical URL. It is the URL of the page that you want Google to index out of all of the other URLs that connect to the same content that you provide. In each situation, you must determine which page is to be displayed. Once you’ve determined which page is your canonical URL, it’s a simple matter of informing Google about it.
It is referred to as the ‘canonical link element’ and has the following syntax:’rel=canonical’.
Using’soft redirects’ to guide Google to canonical URLs is a term that is occasionally used to describe this process. 301 redirects, on the other hand, are full-fledged redirects. You can also utilize them if you are unable or do not wish to delete duplicate material from your website. When you apply a 301 redirect to a URL, Google will be sent to the page you specify. The search engine will then index that particular page as a result of this. This might be a great answer to the problem of product category pages that are overlapping one another.
All that would be required of you would be to choose which of the categories would be the most beneficial to you in terms of online traffic. After that, you may use 301 redirects to steer visitors away from the other duplicate or overlapping sites and into that category.
A Noindex tag is a directive that may be inserted to the HTML source code of a web page to prevent it from being indexed. It expressly informs Google that you do not want the page to be indexed in its search results. This can prevent Google from filtering out a page you want indexed in favor of one you don’t want indexed in favor of one you do want indexed. For problems created by printer-friendly pages, noindex tags are the most effective remedy. You should use the Noindex tag on each of those pages to prevent them from being indexed by search engines.
It’s possible that duplicate content concerns will never be resolved completely. If your issue is with blog articles or product descriptions, this is likely to be the case. Identifying and rewriting the faulty text is essential if they have generated duplicate content for you. However, this approach is both time-consuming and labor-intensive. There is just no other way to effectively deal with the situation. You may save time and effort by making use of a free online application such as Copyscape, which can be found on the internet.
Enter a URL into the site, and it will search the web for duplicate information on the specified topic.
Why You Should Avoid Duplicate Content on Your Website
A prevalent misconception concerning duplicate content is that it results in a Google penalty. This is simply not true. As stated in the Google Search Central standards, this is not the case, according to the search giant. Google recognizes that the vast majority of instances of duplicate material are harmless. Nonetheless, doing nothing about duplicate content may be just as harmful to your site as being punished, since you may face a negative impact on your search results as well as having your optimization efforts destroyed as a result.
- Specific duplicate material that is not considered harmful by Google is included in the indexing process.
- For the time being, search engines do not wish to display the same information more than once for a single query.
- Google performs an excellent job in this area.
- If they are unable to distinguish which copy is the original, all versions will struggle to get high rankings.
- In either situation, there is no such thing as a winner.
- Wouldn’t it make more sense to eradicate duplicate material or at the very least reduce its influence on your website’s rankings and search engine optimization (SEO) instead?
- In this blog article, we’ll show you just how to accomplish it.
What is the impact of duplicating material on SEO? What is the source of duplicate content? How to prevent duplicating material in an effective manner What Google has to say about duplication is available here. Practical suggestions for avoiding duplicating content
What Is Duplicate Content?
Duplicate content is material that is totally similar to, or appears to be largely identical to, another piece of content on the internet. Duplicates can be found in several locations on the internet. It is the URL or unique web address that is referred to as the location. For example, a URL or unique web address can be created by mistake or through no fault of your own, resulting in dupes, as Google refers to them. The following are examples of circumstances that might result in duplicate material on the same website or across many websites: You have a webpage that can be viewed by a variety of different URLs.
The material on your website has been scraped or duplicated by another website.
How Does Duplicate Content Affect SEO?
Identical content may have a negative impact on your search engine performance in a variety of ways. Nevertheless, is it harmful in general, and are there any exceptions when considering the subject of how duplicate material affects search engine optimization? Duplicate material is detrimental to search engine optimization. While there is no penalty for, it will not assist you in outranking your competition,” stated Ronnel Viloria, Thrive’s Demand Generation Senior Search Engine Optimization Strategist.
Loss of Traffic
In order to increase site traffic, website owners attempt to get high rankings on search engine results pages (SERPs) (SERPs). The appearance of an errant duplicate copy is inimical to this goal’s achievement. Take a look at these two scenarios: 1.If you have numerous URLs pointing to the same page, Google may show the unattractive version to your user and searcher, preventing them from clicking on your link. utm medium=cpc utm campaign=spring sale The third URL is undesirable because it contains strings that are of no benefit to your target audience and hence are not shown.
2.It’s not like Google would penalize you for having three city sites with the same information (if you’re a travel website, for example) because you have three city pages with the same information.
Sometimes the version that is picked is not the version that you would wish to rank for and direct visitors to.
Ruined SEO Rankings
In the case of a page that is accessible through many URLs, each of those URLs has the potential to be linked to from another page. As a result, the link equity is divided between them, and your chances of ranking the most relevant version on the SERPs are significantly reduced. Sometimes, syndicated material (stuff that has been republished on other websites with your permission) might surpass your own content in the rankings.
If you send out a lot of articles, infographics, videos, and press releases, you should be aware of this problem. You also have the option of hiring a team that specializes in SEO content writing services in order to prevent making expensive blunders on your own.
What Causes Duplicate Content?
Even if you haven’t used a website duplicate content checker or worked with a professional content writing service yet, you’re definitely already aware with the types of material to avoid. Let’s solidify that understanding by assisting you in identifying particular duplicate content concerns.
1.HTTP/HTTPS, WWW/Non-WWW and the Trailing Slash
Even without the assistance of a website duplicate content checker or a professional content writing service at this point, you’re probably already aware with the types of material to avoid. Helping you discover particular duplicate content concerns can assist to solidify your newfound understanding.
2. Session IDs
Despite the fact that the presentation has changed, the substance has not. As a result, smartphone versions, Accelerated Mobile Pages (AMP) versions, and printer-friendly versions are all regarded to be duplicates. example.com is an example of a URL. Mobile m.example.com/page is a URL. AMP example.com/amp/page is an example of a URL. Printer-friendly example.com/print/page is an example of a URL. Note: Because of the existence of these seemingly innocent versions, you may be wondering how much duplicate material is permissible in a website.
Professionals that provide website content writing services must first do a complete audit of the site in order to produce an accurate response.
It is possible to integrate pagination in your content management system (CMS) in order to spread comments across numerous pages. Because the article URL adds one comment page after another, this approach leads in more duplicate material on the same website as a result of the practice. example.com/post/example.com/post/comment-page-2 example.com/post/comment-page-3
Businesses with several locations may find it difficult to create distinctive content and may resort to adopting templates tailored to the specific markets they serve. Their websites may have instances of near-duplicates or exact-match material, as a result of this practice.
Everything else that has been covered thus far has to do with internal duplicate content concerns. Scraped content, on the other hand, is an external problem that certain website owners must deal with as soon as possible due to the size of its influence. In addition to duplicating material, third-party actors that take content from your site and repurpose it fall under this category as well. In certain instances, the text is copied exactly as written. It is also critical that you are intentionally creating legitimate material and taking care not to breach Google’s quality requirements as well as the company’s defined policies about plagiarism.
For more information, search for duplicate content checking options on Google. Instead, you may read this post listing the Top Duplicate Content Checkers for Website Content to learn about tools that experts recommend you add to your toolbox of tricks.
How to Successfully Avoid Duplicate Content
It will be difficult to reverse the harm caused by duplicate content unless you have a strong understanding of technical SEO. As a result, it is important to prevent concerns with duplicate material as much as possible. Knowing how much duplicate material is allowed does not change the fact that duplicate content is detrimental to SEO, thus you should get rid of it as soon as possible. It takes time to look for and fix duplicates, which is a time-consuming task. As a result, the next stage is to enlist the assistance of more experienced individuals.
With our help, we can reduce turnaround time, clean up your material without skipping a step, and incorporate technical search engine optimization, local search engine optimization, and other solutions to future-proof your content and optimization plan.
What Google Has to Say About Duplicates
The fact that the vast majority of identical content occurrences do not originate from a misleading source means that Google will not penalize you for having duplicate material. Manual measures, site/page bans, and ranking demotions are not warranted in the case of duplicates. Google, on the other hand, encourages websites that provide unique information by filtering out duplicate URLs and disqualifying them from ranking highly. It appears that site owners and webmasters are being discouraged from creating duplicate material that might harm their search engine optimization (SEO).
Practical Tips to Prevent Duplicate Content
Spend your time and energy on preventing duplicate material from detracting from your SEO efforts rather than worrying about how much duplicate content is acceptable in a given situation. A excellent place to start is to have access to a website duplicate content checker when you’re writing a piece. If you want to take your content production to the next level, you must either use the following strategies yourself or hire a content writing firm to do it for you: URLs that are canonical. When Google discovers duplicate content on your site, it will assess which version is the better based on ranking signals and will scan that version more frequently.
- When using the sitemap, or when submitting the arel=canonical header in your page response, you may do this.
- Visit this page to learn more about Google’s canonicalization standards.
- As a result of this permanent redirect, a significant portion of the ranking signals are directed to the original URL, helping it to acquire traction in search results.
- Using this collection of canonicalization settings, Google may determine which parameters to remove rather than include in search results.
- It is possible to get off on the right foot by consulting with a content writing firm that specializes in website content writing services.
- If you have localized sites that include variants for multiple languages or locations, you may tell Google when to utilize the alternate pages by adding a note to the bottom of the page.
Check for duplicate material on a website. Make use of this automatic tool to keep track of scrapers who are attempting to take advantage of your link juice. However, keep in mind that not all Google duplicate content checker services are made equal, so be selective.
Avoid Duplicates and Future-Proof Your Content Optimization Strategy
We have addressed the subject of what constitutes duplicate material and how to manage it so that it does not negatively impact your content or SEO strategy. We’ve also provided concrete advice on how to prevent creating similar content in the first place, including everything from employing a Google duplicate content checker to hiring SEOcontent writing services. Performing the mechanics of eliminating duplicate content correctly is critical to improving the search rankings of the sites you want to display your target audience and so increasing your exposure.
In order to get the most out of search basics, seek assistance from someone who places a high value on quality rather than amount of work.
Please contact us by completing this form or calling 866-908-4748 to begin a conversation with us.
Duplicate content is content that appears in many locations on the Internet at the same time. Duplicate content is defined as material that exists at more than one online address (URL). If the same content appears at more than one web address (URL), you have duplicate content. While duplicate material is not strictly a penalty, it can nonetheless have an influence on search engine results from time to time. Whenever there are many pieces of, as Google describes it, “appreciably similar” information that are available in more than one location on the Internet, search engines may find it challenging to determine which version is more relevant to a particular search query.
Why does duplicate content matter?
The presence of duplicate material can cause three major problems for search engines:
- In addition, they are unsure of which version(s) to include or omit from their indices. However, they are unsure whether to consolidate all of the link metrics (trust and authority, anchor text, link equity, and so on) on a single page or to distribute them over numerous pages. They are unsure of which version(s) to prioritize for search results.
For site owners
In the event that duplicate material is present, site owners may see a drop in search engine ranks and visitors. These losses are frequently caused by two major issues:
- In order to deliver the greatest search experience possible, search engines will seldom provide numerous versions of the same material, and as a consequence, they will be compelled to pick the version that is most likely to be the most relevant to the user. Other sites may have to pick amongst the duplicates, thus diluting the visibility of each of the duplicates
- Link equity may be further eroded since other sites must choose between the duplicates as well. When all inbound links point to the same piece of content, the link equity is distributed across the duplicates, rather than being concentrated on a single piece of content. Because inbound links are considered a ranking factor, the search visibility of a piece of information might be affected as a result.
The end result is as follows: A piece of material does not attain the level of search exposure that it would have otherwise.
How do duplicate content issues happen?
Creating duplicate material is not something that website owners do on purpose in the vast majority of circumstances. However, this does not rule out the possibility of finding it. It is estimated that up to 29 percent of the material on the internet is duplicate stuff! Let’s take a look at some of the most typical methods in which duplicate material is generated accidentally, starting with:
1. URL variations
Several URL parameters, such as click tracking and some analytics code, have the potential to cause duplicate content problems. However, not only may the arguments themselves pose an issue, but so can the order in which those parameters are listed on a URL’s query string as well. As an illustration:
- A duplicate of the class=”redactor-autoparser-object” a duplicate of the?cat=3 a duplicate of the color=blue
In a similar vein, session IDs are a popular source of duplicate material. This occurs when each user that visits a website is granted a unique session ID, which is then saved in the URL of the page visited. When numerous versions of the same page are indexed, the usage of printer-friendly versions of material might result in difficulties with duplicating content.
One lesson to be learned from this is that, if feasible, it is better to avoid using URL parameters or other versions of URLs in your code (the information those contain can usually be passed through scripts).
2. HTTP vs. HTTPS or WWW vs. non-WWW pages
In the case of a website that has two versions at ” and “site.com” (with and without the ” prefix), and the identical material is present on both versions, you have effectively made copies of each of the pages on the website. The same holds true for websites that maintain versions on both platforms. If both versions of a page are online and available to search engines, you may have a problem with duplicate content on your hands.
3. Scraped or copied content
Not only do blog entries and journalistic material count as content, but so do product information pages on the website. Even though scrapers who republish your blog content on their own sites are a more well-known source of duplicate content, e-commerce firms are also plagued by the problem of product information being duplicated on their sites. Identical material ends up in various areas throughout the web if a number of different websites offer the same things and they all utilize the manufacturer’s descriptions of those items.
How to fix duplicate content issues
The solution to duplicate content problems all boils down to the same core concept: identifying which of the copies is the “right” one and indicating which is not. When material on a website may be accessible at more than one URL, it should be canonicalized for search engines to avoid duplicate content. The following are the three most common methods of accomplishing this: 301 redirects to the right URL, utilizing the rel=canonical element, and using the parameter handling tool in Google Search Console, to name a few.
A 301 redirect from the “duplicate” page to the original content page is often the most effective method of preventing duplicate material from being published. A single page created by combining many sites with the potential to rank well not only eliminates the need for them to compete with one another, but it also creates a stronger relevance and popularity signal overall. This will have a beneficial influence on the potential of the “right” page to rank well.
In order to avoid duplicating information, another alternative is to make use of the therel=canonical property. This instructs search engines that a given page should be considered as if it were a clone of a specified URL, and that all links, content metrics, and “ranking power” that search engines apply to this page should really be credited to the specified URL, rather than the provided page. The rel=”canonical” property is found in the HTML head of a web page and has the following appearance: The following is the general format: the head of the page.
This property should be added to the HTML head of each duplicate version of a page, with the “URL OF THE ORIGINAL PAGE” part above being replaced with a link to the original (canonical) version.
An illustration of what a canonical attribute looks like in operation is shown below: UsingMozBar to detect canonical characteristics is a good practice.
The rel=canonical element guarantees that, despite the fact that this page is accessible through two different URLs, all link equity and content metrics are assigned to the original page (/no-one-does-this-anymore).
Meta Robots Noindex
If the meta robots tag is used with the settings “noindex, follow,” one meta tag that can be very beneficial in dealing with duplicate content ismeta robots. Meta Noindex,Follow is a term that is commonly used. Meta robots tags, also known as content=”noindex,follow” or “content=”nofollow,” can be inserted to the HTML head of each individual page that should be prohibited from being indexed by a search engine. The following is the general format: /headThe meta robots tag allows search engines to browse the links on a page but prevents them from indexing those links.
If you make a mistake in your code, search engines prefer to be able to see everything you’ve done.
Preferred domain and parameter handling in Google Search Console
If you want to customize Google Search Console, you may select the preferred domain of your site (i.e. of and indicate whether Googlebot should crawl particular URL parameters differently (parameter handling). In certain cases, depending on your URL structure and the root cause of your duplicate content problems, configuring your preferred domain or parameter handling (or both!) may be sufficient to resolve the problem. While employing parameter handling as your primary way of dealing with duplicate content has its advantages, the biggest disadvantage is that the modifications you make will only be effective for Google.
Additional methods for dealing with duplicate content
- When connecting internally within a website, make sure the links are consistent. For example, if a webmaster finds that the canonical version of a domain isthen all internal links should point toexample.com/example”> rather thanexample.com/page”> in the absence ofexample.com/page”> the lack of Making ensuring that the syndication website includes a link back to the original material and not a variant on the URL is important when syndicating information. In order to learn more about coping with duplicate material, watch our Whiteboard Friday episode on the subject.
- It’s a good idea to include a self-referential rel=canonical link to your current pages to provide an additional layer of protection against content scrapers taking SEO credit for your material. This is a canonical property that points to the URL that it is already on, with the goal of thwarting the attempts of scrapers like some of them. The following is an example of a self-referential rel=canonical link: Because the URL supplied in the rel=canonical tag is the same as the current page URL, the tag is considered to be valid. The whole HTML code of their source content is not always sent, but certain scrapers do so in some cases. Those that do so will benefit from the self-referential rel=canonical tag, which will ensure that your site’s version of the material is recognized as the “original.”
- In a post-Panda world, there is a lot of duplicate content. Google Technical Support can assist you with duplicate material. The handling of duplicate content generated by users and required by manufacturers over large numbers of URLs
- Do 301s, 302s, and canonicals all function in the same way, or are they different?
Put your skills to work
The site crawl feature of Moz Pro can assist in identifying duplicate material on a website. Give it a go.