How long does it take to conduct a social media audit?
- In order to conduct an effective social media audit, it’s crucial that you start on the right note. This doesn’t necessarily mean that you have to spend a lot of time conducting it. With proper planning, you can do a social media audit in as little as 15 minutes.
How can I make a social media audit faster?
How to perform a social media audit
- Track down all your social media accounts.
- Make sure each account is complete and on brand.
- Identify your best posts.
- Evaluate channel performance.
- Track results over time.
- Calculate your return on investment.
- Understand the audience for each network.
- Decide which channels are right for you.
How long should a social media audit take?
A social media audit doesn’t have to be long or tedious. If you follow what I’ve outlined in this article, you can complete yours in as little 30 minutes. Every social media platform offers analytics and insights that you need to improve your social media marketing strategy and speak to your audience in their language.
When should you conduct a social media audit?
Be prepared to conduct an audit of this depth every 12-18 months at minimum– more often if you don’t have strong metrics you regularly track. With the rapidly changing social media landscape, you’ll want to always have an eye on how your efforts are making an impact.
How is social audit done?
Social Audit is the examination and assessment of a programme/scheme conducted with the active involvement of people and comparing official records with actual ground realities. The process of Social Audit combines people’s participation and monitoring with the requirements of the audit discipline.
How do you conduct an audit on Instagram?
Audit your Instagram content
- Check your content quality. Are you posting high-resolution images and videos?
- Assess your content relevance.
- Examine your posting frequency and schedule.
- Check your overall content mix.
- Go through your captions.
- Analyze your hashtags.
- Study your audience’s interests.
- Weed out fake/bot followers.
How do you conduct an audit?
The basic steps to conduct an internal audit are as follows:
- Identify areas that need auditing.
- Determine how often auditing needs to be done.
- Create an audit calendar.
- Alert departments of scheduled audits.
- Be prepared.
- Interview employees.
- Document results.
- Report findings.
How do you assess social media?
The Five Step Social Media Evaluation
- Check In: How many social channels are you using?
- Check In: Write down how often you are posting on each network you’re using for your business.
- Check In: Examine 10 of your recent posts.
- Check In: Look at your post reach on Facebook and see how many fans you’re reaching.
How do I audit my online presence?
How to Conduct Your Own Total Online Presence Audit
- Comprehensive Website Review.
- Editorial content review.
- SEO factors – on page and off page.
- Social profile review.
- Google My Business review.
- Directory and citation review.
- Online reputation review.
- Competitive landscape.
What is included in social media audit?
A social media audit is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence. Feel free to customize your own social media audit template based on your needs, but be sure to include the following: Profile information (name and URL)
How do I do a Facebook audit?
How to Conduct a Facebook Audit
- Step 1: search for your page on Google.
- Step 2: make sure your information is accurate.
- Step 3: check your settings.
- Step 4: make sure your page URL is customized.
- Step 5: verify your business page.
- Step 6: set up your call-to-action.
- Step 7: get reviews and monitor what people are saying.
How much is a social media audit?
Cost of Social Media Audits As for price, it depends on the size of your accounts and the number of platforms you’re auditing. But social media audits can go from $300 to upwards of $5,000.
How deep should the social media audit go?
A social media audit is one of your best tactics to coax out that 20%. But how do you find your 20%? Luke Kintigh, Intel’s Global Content Strategist, also speaks about the 10/90 rule – that 10% of content drives 90% of traffic and engagement. That makes it vital to “find that 10% early and often.”
What is social audit in simple words?
A social audit is a way of measuring, understanding, reporting and ultimately improving an organization’s social and ethical performance. A social audit helps to narrow gaps between vision/goal and reality, between efficiency and effectiveness.
What are the types of social audit?
Items Examined in a Social Audit
- Environmental impact resulting from the company’s operations.
- Transparency in reporting any issues regarding the effect on the public or environment.
- Accounting and financial transparency.
- Community development and financial contributions.
- Charitable giving.
- Volunteer activity of employees.
What is social audit PDF?
Social Audit is a tool with which government departments can plan, manage and measure non- financial activities and monitor both internal and external consequences of the department/organisation’s social and commercial operations. It is an instrument of social accountability for an organisation.
How to Conduct a Social Media Audit in Just 30 Minutes
By 2021, the number of people who use social media on a regular basis will have surpassed 3 billion. That’s more than a third of the world’s population at any one time! As a result, you have a wonderful chance to contact internet people, and you should take advantage of it. However, not every platform performs the same way for every type of company. That is why it is critical to evaluate what is working and what is not working. Otherwise, you run the danger of squandering your time, energy, and money on ineffective marketing strategies.
Social media audits can be of use in this situation.
This will inform you as to whether you’re on the right route to making it big or whether you’re at risk of flushing more money down the toilet.
How to prepare your social media audit
The term “auditing” can be daunting. When I was younger, I worked for auditing firms that charged tens of thousands of dollars and took months to perform a single audit. In this particular instance, though, yours will actually be very straightforward. We’ll take a look at each platform and establish a few key performance indicators (KPIs) to use as a gauge of success. When should you conduct an audit, and how regularly should you do so? At the end of the day, you may do them as frequently as you’d want.
- The important thing is to perform it on a continuous basis and in a manner that is comfortable for you.
- Because it is free, Google Drive is an excellent way to save your files.
- Open Google Drive and click on the “New” option to begin a new project.
- You’ll have a completely new spreadsheet to work with now.
- After that, you’ll want to label each of the columns.
- What precisely should the contents of your columns be?
- Specify the login and URL for each platform that you intend to audit. For each account, the amount of people that follow them
- Metrics of engagement
- Demographic information
- Material that is popular
These provide as a solid foundation upon which to build. Here’s what my spreadsheet looks like at the moment. It appears to be a little sparse, doesn’t it? Let’s take care of this by inputting our account details. I’d recommend that you date your audits or include monthly parts in them if possible. When you audit again in the future, you will be able to follow monthly changes more easily. Because every platform is different, you may also include columns for metrics that are exclusive to a certain network.
You’ll be ready to utilize your auditing spreadsheet once you’ve completed this basic template. It is now necessary to get to work. The steps of evaluating Facebook, Pinterest, Instagram, and Twitter will be demonstrated.
Facebook collects a plethora of helpful information about your Pages and arranges it all in one convenient location. You may find it by going to the Business Manager portion of the website. Simply choose your Page from the “Business Manager” drop-down menu in the top-right corner of Facebook by clicking on the drop-down menu. Rather than using my own account, I’ll use the account of a friend’s tiny startup that I’m now coaching. If you proceed to the next page, Facebook will provide you with vital information on both your ad accounts and the company Page itself.
- Facebook immediately provides statistics about your Page likes, reach, and engagement, as well as the number of people who have interacted with your page.
- After that, click on the arrow to the left of your Page to view a breakdown of your best-performing articles on that particular day.
- Let’s go back to our spreadsheet and fill it up with the information we’ve gathered.
- What about the demographics of the population?
- This will provide you with a report on all of the Pages that you have launched.
- As you can see from Megalytic’s point of view, picking the “People” page will reveal demographic information about the user.
- Each tab will display the following information:
- The proportion of males to women who are following you
- The number of people who utilize the service in each age category
- Which nations and cities your followers come from
- Where they are located.
Every target group must be approached in a different way than the others. Consider which gender, age group, and geographic area account for the bulk of your followers. You may use this information to personalize content in the future. Before we do anything else, let’s enter some of this information into our spreadsheet. By performing a quick Facebook audit, you should now have a solid understanding of who your target audience is and what kind of material they are interested in. In the event that you decide to audit your Page again, you may compare these data to the most recent ones to see how well your content is performing.
Pinterest is a goldmine for marketers who know how to use it properly. It’s a site that places a strong emphasis on high-quality infographics and other visual material. It also has a fantastic analytics page, which is a nice bonus. Following your upgrade to the free business account, you’ll be able to access “Analytics” and “Overview” from the top-left corner of your screen. The overview will show you your average daily impressions, average daily views, and the most popular content on your website or social media account.
- As we saw with Facebook, understanding what material works best will allow you to provide more of it in the future, as we saw with Twitter.
- What kind of content have you seen work particularly well on your page?
- You will be able to learn about their geographical location, gender, and language.
- Make a note of them in your spreadsheet.
- Upon reaching the “Profile” tab, you will see your impressions, saved files and clicked links.
- Observing which posts people save the most can help you determine which information to emphasize and which to reduce in importance.
- When you select the “All-Time” option, you will see which pins have garnered the most shares and have been rated the top in searches over time.
Does it strike you that there are any commonalities between the pins that are receiving the most positive responses? This should be noted in your spreadsheet. Make a note of any significant information in your spreadsheet. By this point, your spreadsheet should be starting to fill in very nicely.
Instagram is the preferred social media network for firms in the fashion, beauty, and wellness industries. Instagram has more than 700 million users as of today. Furthermore, more than 70% of US firms are currently utilizing it to communicate with their clients. Instagram Insights are available to you if you upgrade your account to a business account. This is their in-house analytics tool, which can be used to help you track and analyze performance. It will not provide you with insights into material that you published before to upgrading, but it will provide you with information about content that you publish after upgrading.
How to carry out a social media audit in just 30 minutes
You want to increase the effectiveness of your social media accounts, don’t you? Are you interested in identifying new chances that will enable you to expand your audience? In order to examine your social media platforms and gain actionable information that can be used to propel your marketing ahead, a social media audit is a terrific idea. The actions you need to take to conduct your own social media audit are outlined in this article, as well as suggestions for how to expedite the process.
Locate your existing social media profiles
The first step is to identify all of your company’s social media profiles. This may seem simple, but with so many different social media platforms available outside of the big four of Facebook, Twitter, LinkedIn, and Instagram, there are a plethora of other social media platforms where your company could be listed, so be diligent in your search. Keep an eye out for both official and unofficial accounts to ensure that you don’t miss out on anything. One of the most straightforward methods of locating profiles is to conduct a search for your company name on the various platforms and see what comes up.
Make a note of the following information when you discover it, using your favorite spreadsheet software:
- Platform for social media communication
- Profile URL
- Profile Name
- Profile Description
- Number of followers, fans, and so on
- Profile URL
- The date of the most recent post or activity
- The frequency with which activity occurs
Check for profile completion and consistency
The next step is to double-check that all of your social media profiles are up to date and that they are consistent across all of the different platforms. Your goal is to have consistent branding throughout all of your social media channels, along with information for descriptions and connections to your website and other platforms. Compile a comprehensive list of any irregularities in your spreadsheet to aid in the identification of profiles that will require attention in order to be brought in line with your branding.
Work out which profiles you need
As soon as you know the location of each of your social media profiles, as well as the number of followers each of these accounts has, you can begin to choose which networks your company should have an active presence on. You may figure this out by asking yourself a few easy questions, such as the following:
- What is the purpose of using this network? Is it being used by our target audience? What objectives would it assist us in achieving
- What is it that we wish to utilize it for
Measure growth and performance
As soon as you’ve determined which social media pages you want to preserve, it’s critical to start tracking how they’re functioning and how they’ve changed over time.
Which metrics to monitor and analyze will be determined by the objectives you have set for yourself. Some of the most commonly used indicators for measuring growth are as follows:
- Total number of followers or fans – Both Facebook and Twitter provide analytics services that make it simple to track growth over time. What is your posting frequency on each platform, and is there a relationship between post frequency and follower growth? There are several engagement measures accessible on the majority of platforms, ranging from the number of likes, shares, and comments to the number of clicks on your website and other crucial indicators.
Don’t forget to monitor performance indicators using tools like as Google Analytics in order to determine the influence of social media on your conversion rates and other critical business objectives.
Examine your competitors
Examine the social media profiles of your rivals, as well as the profiles of any niche influencers or major brands in your industry, in order to get insight into the actions you may take to boost your own profiles. Starting with a small number of these accounts, conduct a similar audit on their profiles to get a sense of how they operate. Some of the things to keep an eye out for are as follows:
- What are they doing to market their brand, and how are they doing it? Is their brand image constant from one product to the next? Do they make effective use of imagery? Engagement and popularity – How many people do they have following them? Which of their postings receives the most engagement? Is it via advertising that they are generating interaction, or is it through organic means? Which post kinds are the most effective for them, and which post types are the least effective for them? Exactly what kind of postings do they employ? What degree of engagement do they receive for each sort of content they publish
Work out what goals you want to achieve
However, before you start providing new and fresh material based on what your rivals are doing, you should consider what business objectives you are trying to achieve before getting started. Prepare a plan of action and precise goals for each of your social media channels that are aligned with your overall company objectives before you begin. What works well on Facebook may not have the same impact on Instagram, and an article that you post on LinkedIn may not have the same impact when shared on Twitter, among other things.
How To Perform A Social Media Audit In 10 Steps
- However,according to Sarah Collins, V.P. of Brand Creation at Hanson Dodge,“72 percent of the content industry says they are challenged with managing new technology and workflows.” A common mistake businesses make is using the wrong type of social media outlet. Creating an account on every social media platform such as Facebook, Instagram, YouTube, Snapchat, LinkedIn, Twitter, and more might not be in the company’sbest interest or provide the best results. It’s likely that your company already has a presence on these platforms, but it’s not generating the results you desire. Conducting a social media audit is essential to determine which social media platforms are best for your specific business. An audit might sound overwhelming and time-consuming, but the truth is you can complete the audit within one day or less. Some people can complete the process inabout 30 minutes, depending on how many accounts are set up
- What Is A Social Media Audit?
- How To Perform A Social Media Audit In 10 Steps ♀️
- How To Keep Track Of Your Social Media Accounts
- Set Up Goals
- sBenefits Of Conducting An Audit
- The Importance Of Audits
- Monitor Your Competition
- Important disclosure: we’re proud affiliates of some tools mentioned in this guide. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra)
What Is A Social Media Audit?
Most people are intimidated by the phrase audit, but it is just the process of gathering information from all of your social media accounts in one place. This technique helps you to develop a clear picture of your company’s existing social media activities and how you may enhance the results of those efforts in the future.
How To Perform A Social Media Audit In 10 Steps ♀️
Although you may be feeling apprehensive about starting the audit, simply take a deep breath and follow the steps outlined below. The chances are that you have multiple social media accounts that you started using but didn’t have the time to maintain on a continuous basis. Unfortunately, abandoned social media accounts are widespread, and they can be difficult to track down at times. You may simply locate these accounts by conducting a web search for your company name and seeing which social media profiles come up.
- In order to deal with the impostor accounts, you will need to contact them and address their usage of your company’s name, brand, or logo in their communications with you.
- Google is the source of this information.
- Make a list of the accounts you want to use, and then continue on to the next stage.
- You want to ensure that the profile is entirely filled out and that all accounts have the same information and brand image as the others.
First and foremost, you must ensure that you are consistently expressing your brand’s voice across all social media accounts by using the precise keywords, hashtags, photographs, and other material. It’s possible that you’ll need to make the following changes:
- Images for the cover page and profile pages
- Information may be found in the bio section. In all of our locations, the handle is the same. Website, homepage, blogs, and a link to your current campaign are all recommended. Verification of your accounts that are associated with the checkmark symbol
Your objective is to generate a consistent appearance and content for your business across all of your social media platforms. Consumers will have a better understanding of your brand and will be more confident in your company’s authenticity and legitimacy as a result of this.
3. Find Out The Best Posts From The Past
You must identify the postings that have received the greatest engagement in order to determine what has been successful thus far. This type of content may be discovered by using the analytics tools that are provided on each social media site. On social media platforms such as Twitter, Facebook, Instagram, LinkedIn, Pinterest, and Snapchat, most of the time it’s as simple as clicking a button. If you are feeling overwhelmed by the prospect of hunting out the information on your own utilizing the analytics tools in each account, you may useHootsuite to assist you in getting the task done more quickly.
4. Check Out The Overall Channel Performance
Now that you’ve determined which postings are most effective for your company, it’s time to evaluate the overall effectiveness of each social media account. During this stage, pay close attention to website traffic and conversion numbers. The findings of this phase will disclose which social media networks are the most appropriate for your company’s purposes.
5. Compare Results To The Same Time Frame
Take a look at the analytics statistics for the same time period from the previous month or year, depending on how long your social media account has been active. This will help you to identify seasonal differences as well as odd patterns of activity. The results also offer you an idea of what adjustments may be required in the future.
6. Figure Out The Return On Investment
An key component of your audit will be determining your return on investment in relation to your campaigns, advertisements, and other paid marketing methods with respect to the specific social media platform. You must evaluate the amount of money you spent in relation to the end product and determine whether or not it was lucrative or worthwhile. Take note that the analytics platform Hootsuite gives a ROI calculator to assist you in determining the findings more rapidly. Hootsuite is the source of this information.
7. Recognize Audience Demographics
When it comes to your company’s target customer, you understand their age range. Some social media platforms solely appeal to a specific category of people. Snapchat is often used by the younger generation, whereas LinkedIn is preferred by individuals with professional credentials. Other social media networks, such as Facebook, Twitter, Instagram, Pinterest, and YouTube, appeal to a broader demographic of individuals. It is up to you to choose which platform is the most effective for reaching your desired audience.
8. Choose The Right Accounts For Your Business
You will have a clear understanding of which social media channels are most appropriate for your company at this stage in the audit. You must maintain the ones that are already functional and pick platforms to which you are not currently a subscriber or member. Setting up the key performance indicators (KPIs) for social media marketing will assist you in determining the success of a campaign and the efficacy of the platform. For example, you may evaluate the reach of your brand’s posts on Pinterest and Instagram to determine which ones are the most effective.
You may find that taking a little vacation from one platform while you concentrate on another may be beneficial in the long run, based on your audit findings thus far.
As a result, you must take control of your social media accounts by altering the owner and password on all of your accounts.
Choose carefully who will have access to your accounts, since you will be required to provide them with the passwords to the accounts you have created.
Changing the password across all of the accounts becomes simple and quick when a team member decides to quit your firm or when there is an unauthorised breach of access to the accounts. There are, however, methods to utilize a password manager to restrict access to only those who require it.
10. Repeat The Audit Process Regularly ⏰
Now that your audit is complete and you are on the correct road, you must maintain your momentum and build on your achievements. Establish a timeline for conducting audits as you progress through the process. Maintaining your social media presence, activity, and outcomes on a regular basis is crucial if you want to reap the full benefits of social media marketing. Your objective is to keep your social media accounts active so that they continue to generate the most revenue for you.
How To Keep Track Of Your Social Media Accounts
In order to maintain track of everything as you continue to audit your social media accounts, you should use a spreadsheet to keep track of everything. For each social media account, you should create a checklist similar to the one given below.
- Account details such as your social handle, bio information, a link to your website in your bio, and a profile photograph or logo are required. Hashtags, account verification, and who owns the account are all covered. Statement of purpose
- Date of most recent posting
- The number of postings
- The engagement rate
- The click-through rate
- The return on investment Following
- The number of followers
- The number of followers increasing or decreasing
- Information about the population’s demographics
Set Up Goals
In addition, you must establish goals that are compatible with your social media marketing approach. The following are some objectives to keep in mind.
- Increase brand exposure
- Generate more sales
- Generate more leads
- Increase participation within the community
- Expand your audience
- Increase traffic to your website
- And more. Take, for example, new social media platforms.
Once things are going well with the social media networks you already use, think about expanding your horizons and exploring other prospects. Investigate new social media sites that are relevant to your target demographic and that will help you to reach a wider range of consumers. Create a profile, create a social media schedule, and commit to marketing activities on a continuous basis for the first month. Afterwards, do an audit on the new platform to see how well things are going. It’s advisable to continue with it for at least three months to determine whether or not this specific solution will be beneficial to your company.
Benefits Of Conducting An Audit
It has grown more sophisticated since social media marketing has been demonstrated to be profitable for businesses over time. As a result, the outcomes of audits are used by the majority of organizations to decide their marketing expenditures. Following are the advantages of conducting audits:
- Content feedback is provided
- You can identify where changes need to be made by looking at the feedback. Provides insight into analytics and conversions
- Assists you in driving leads
- Increases participation
- It generates fresh leads
- It is cost-effective. Your rivals are being compared to you. Examine detailed information about your shares, likes, comments, mentions, views, and the amount of followers you have. Make improvements to your overall social media performance. Make effective use of advertising initiatives
The Importance Of Audits
The primary goal of an audit is to make certain that the following things are true:
- You have verified that your social media accounts are operational. Representing your company’s image
- Keeping your internet reputation in good standing
- Getting rid of the abandoned shop
- Keeping track of your social media activity
An audit gives a high-level overview of your social media accounts, as well as data such as impressions, engagement, shares, likes, retweets, and other important information about your content. Almost every organization use audits to determine their next move in promoting their company and being one step ahead of the competition.
Monitor Your Competition
Every industry has competitors with whom it must contend for market share. The importance of monitoring your competition to ensure that you are rising along with them and planning about how to preserve your position as a leader in your market can’t be overstated. Nobody has the luxury of devoting their time to auditing their rivals, but there are a few tools available to help you out. When you need to keep track of your competition, take into consideration the following auditing tools.
Ad Library By Facebook
Source:Facebook This useful feature is available for free on Facebook and allows you to see advertisements that are running throughout the whole network.
Additionally, it will allow you to analyze the advertisements that your rivals are running and will help you avoid inadvertent duplication.
Source:Followerwonk This web application provides you with information about your competitors’ Twitter accounts. You will be able to see information such as active hours, demographics, following, and other relevant information.
Source:Phlanx If you are an Instagram user, this social networking app is a fantastic alternative. It enables you to assess your competitor’s engagement rate as well as compile a comprehensive audit report, which provides you with a clear view of your competition.
Source:Mention This application keeps track of talks taking place on social media platforms and assists you in keeping track of your competition.
Source:SimilarWeb This useful tool is well-known for keeping track of keywords and traffic. It provides you with the opportunity to examine your competition and identify patterns.
It is less difficult than you would imagine to conduct a social media audit. It is critical that you set aside some time during your day to complete the auditing process. The amount of time it will take you to finish the work will be determined by how many social media accounts you have and which ones you intend to preserve. Following the ideas and methods outlined above will assist you through the process and ensure that you remain on track with your auditing practice in the future. Always remember to construct a spreadsheet for each social media account and to maintain it up to date once you have completed each audit.
- Making a decision on who will be responsible for auditing your marketing plan is critical to sustaining a successful marketing strategy.
- The outcomes of the audits also help your company to go forward, make modifications as needed, and stay on track to creating a position in your sector as a consequence of their findings.
- Get back on the right track right away!
- Chris Makara contributed to the writing of this article.
- Bulkly, a social network automation platform for individuals and small companies, is the company he co-founded with his wife.
DIY Digital Media Audit Course
My first step when working with a client is to do a thorough Digital Media Audit of their company’s website and social media accounts. From the appearance and feel of their accounts from a branding aspect, to how frequently they post, and how concise their online approach is, I take note of everything they do online.
Throughout the years, I’ve changed and improved my audit approach in order to make it the best it can be. I’m going to share it with you today.
Why am I sharing my secrets with you?
The reason I’ve chosen to transform my Audit into a Course is that I’ve discovered that there are people who want my services (which are valued at $395) but who are unable to pay the charge because of tight finances. It’s for this reason that I’ve chosen to share my knowledge with you and teach you on how to conduct your very ownDIY Digital Media Audit for only $59. You will be provided with the technique that will be used in the audit, and you will be able to do the audit on your own time, saving you the money that would have been spent having me do it for you.
What is in it for you?
Your customized brand map, an understanding of how to use social and digital media for your business, three guided activities to help identify gaps in your online branding and a six-page audit checklist to help you fill in the gaps in your online presence will all be included as part of your takeaways. More importantly you may complete this in one day, one week, or one month depending on your own speed.
What does this course include?
- The video is 30 minutes long and explains how to conduct your own Digital Media Audit and how to use the materials that have been made accessible. A Brand Map that is unique to you
- Worksheet to help you define your purpose
- Worksheet for the Call to Action Activity
- Audit Checklist (six pages)
- Media Action Plan
- Actionable Media To-Do List (Optional) Presentation PDF with Note Pages (BONUS)
- Call To Action Guide (BONUS
In the end you will walk away with a better understanding of what your online brand stands for, how to use social media and how to make it properly reflect your business or organization.
We become a little too close to our own businesses at times. The most apparent problem (and its solution) are there in front of us – but we don’t notice them because we are too busy thinking about ourselves. The same destiny befalls your online brand as well. You’re too near to the action. You require a different point of view. This training will assist you in gaining that perspective.
- Is it crystal evident to someone who visits your website, follows you on social media, or subscribes to your email newsletter that it is coming from you? Is everything in its place? Are you placing your logo and branding in the most appropriate location? Is your company’s branding or logo shown prominently on your social media profiles? Know where the most important real estate location for your website is located? Are you making proper use of it? Is your company’s brand portrayed consistently across all of your digital accounts?
I will teach you how to take a step back and look at the big picture when it comes to your online brand and fix what is missing.
- Using a customized brand map, you can bind your customers to your online presence. Planning your client journey — where do you want them to go once they buy from you?
- They go to your website, read your newsletter, and visit your Facebook page
- They are interested in you.
- The process of creating links across ALL of your accounts Making a clear statement about the aim of your social media profiles
Once you finish the course you will have a 6 page check list and actionable to do list to start revamping your brand.
Step 1: Make a purchase right away. Step 2: Once your money has been accepted, you will get an email with a link to the course as well as a link to all of the download materials. Step 3: Download the files, and then view the 30-minute video on the computer. Step 4: Carry out the actions and conduct an audit of your business TODAY!
What one customer has said about the JO Social Branding Digital Media Audit
I hope you find this course useful, and I would appreciate any feedback you may have. It is my intention to follow up with you within one week of your purchase of the course to see how things are going for you. What is something new that you have learned as a result of this course? Did you make a change as a result of taking this course, and did it have a positive impact on your company or organization? Let’s continue the conversation in this manner. I’m interested in hearing how it has benefited you!
In order to stay in touch, I recommend that you subscribe to my weekly newsletter, “Social Eyes.” That will be the first place I’ll post any news or updates that I have to share with you.
A Step by Step Guide to Conduct a Social Media Audit
We are all aware of the necessity of maintaining a strong social media presence in today’s world, and this article will address why doing a social media audit is vital and how you should go about doing so. To begin with, let us define what it is and how it works before we go into why and how it works. As described by the Social Media Audit Institute, it is a process that entails examining your company data in order to determine growth potential, possibilities, and activities you can take to enhance your social media presence.
It is important to understand where your company now is in terms of social media, whether your current strategy is achieving the required outcomes, and what steps you should do next. The most common purpose for firms to do a social media audit is to determine:
- Each month, the total number of followers they earn, which is referred to as follower growth
- The rate at which followers interact with their content, which is known as the engagement rate. If they are making more money or losing more money as a result of their present social media marketing plan
In other words, follower growth is the total number of new followers they get each month. The rate at which followers interact with their material, which is measured by the engagement rate; and When it comes to their present social media approach, whether they are making or losing money,
- Obtaining free samples of many items
- You will be provided with free samples of your product or service. Information or suggestions that are useful in assisting your target audience in achieving a goal
- Perhaps something as basic as entertainment, such as hilarious stuff, will suffice.
Discovering the social media postings that have garnered the greatest interaction (likes, comments, shares, and saves) will assist you in determining the sort of material your audience like to see from you. Being equipped with this sort of knowledge is not only beneficial for you to know, but it is also beneficial to use it across the board, not just in your social media strategy, as you will see later on. While creating your content and advertisements, keep your target audience in mind. And that takes us to our third and last statistic, which is whether you are making or losing money as a result of your existing social media approach, which we mentioned above.
- However, you would be amazed to learn just how many firms fail to measure this parameter in practice!
- This leads us back to our original question: how do you go about doing this?
- We’ll go through a few different approaches to doing a social media audit.
- If you utilize any social media scheduling tools, you may take use of the metrics that are incorporated into such programs.
- You may, of course, go directly to the social media network itself to look for stats!
- So, let’s have a look at what some of the most prominent social networking networks have to offer their customers for free.
- Remember that in order to view the Instagram Insights option on your profile page, you must have a business or creator account.
Also at the top of the page, you will find a dropdown option to select whether you want to see Insight for the past 7 or 30 days.
Review Accounts Reached, Content Writing Interactions, and Your Audience and the Content You Shared to have a better understanding of your audience and the content you share.
It is possible to filter your posts based on their level of interaction by selecting the Content You Shared analytics option from the drop-down menu when viewing your posts.
The first one allows you to filter postings based on whether they are photos, videos, or carousel posts.
The third and last option allows you to specify a time range for which you want to see your insights, such as the last 7 days, 30 days, 3 months, 6 months, the previous year, or the previous two years.
Your Facebook Insights will be accessible as soon as your company Facebook page reaches a minimum of 30 followers, which will be very soon.
Whenever your company Facebook page reaches a minimum of 30 followers, you will be able to view your Insights with relative ease.
Users on desktop or laptop computers may view the analytics for their posts or articles by clicking on the “Me” icon at the top of their LinkedIn homepage.
Click on the “Analytics” icon that appears directly below any of your posts or articles to see the results of your efforts.
From there, users can select “View Profile,” scroll down to the “Activity” section and touch “See All.” You may examine your analytics by selecting either the “Posts” or “Articles” tab, going to any of your posts or articles, and selecting the analytics icon that appears directly below them.
Choose Analytics from the top-left area of the screen and then Overview from the drop-down menu that appears.
Additional to this, if you run advertisements on any of the sites mentioned above, keep in mind that they typically offer a completely distinct analytics dashboard that is only for advertisements.
Thus concluded our discussion of how and where you might collect the necessary information.
Our next question/topic is: how can we conduct a social media audit utilizing these key performance indicators (KPIs) in the social media sphere?
In fact, if you are proficient in the use of Excel sheet formulae, you may not even require the use of a calculator!
After a period, you may start evaluating the total number of followers you typically earn every month on average, if your engagement rate is increasing or decreasing, and other metrics such as engagement rate and other metrics.
It is possible to get the same results with your advertising budget.
For the time being, the only thing to keep in mind while tracking income from social media platforms is that you must first set up conversion tracking on your website.
This eliminates the guesswork involved in determining whether or not what you are currently doing on social media is producing the intended outcomes for you.
As a final but not least piece of advice we’d like to share with you is that you must first establish your social media objectives before embarking on any other activities.
Typically, businesses look at their follower growth, engagement rate, and Return on Ad Spend to determine how successful their campaigns are.
A FEW ADDITIONAL SOCIAL MEDIA METRICS THAT YOU MAY WANT TO KEEP AN EYE ON In the following section, we have included a few other social media indicators that fall under the category of engagement metrics that should be scrutinized:
- Your social media publishing schedule (which days and times of day your material performs the best? )
- Your content performance metrics
- Your total number of video views (what is the CPV (cost per view) and which videos are the most popular?)
- Count the number of times people have visited your website through links on your social media profiles (what is your click-through rate?)
- The total number of mentions and tags you receive (how many people are referencing or tagging your profile in their posts or stories? )
- The total number of mentions and tags you receive in a certain period of time
After that, let’s have a look at some measures that are less metric-related and more quality-related, which you might want to keep an eye on:
- All of your social media posts uploaded correctly and in accordance with your marketing strategy this month
- Are you finding an excessive number of typos or grammatical errors in your content? Are you (or your social media staff) responding to all of the comments and messages that you are getting in a timely and acceptable manner
- And Are the remarks or messages you are receiving favorable or negative in nature? Is your company’s bio on the internet appropriately filled out? Check that all of the links on your social media pages are functional. Is the appearance of all your social media profiles consistent and in tune?
Again, depending on your objectives, you may want to determine which metrics you want to use to evaluate your social media efforts. Nonetheless, a social media audit may assist firms in identifying areas of potential on a broad scale. Conducting a social media audit will assist you in identifying areas that require improvement in order to achieve your objectives more effectively. PULLING IT ALL TOGETHER That’s all there is to know about running a social media audit on your website. As we get to the end of this blog article, let’s take a brief look back.
- Standard measures that organizations use to analyze their social media performance include engagement rate, follower growth, and return on ad expenditure.
- Use any third-party analytics tool to keep track of your data, or look for built-in analytics features on social media sites such as Facebook.
- We hope that this blog article has provided you with all of the information you were looking for regarding doing a social media audit.
- Best of luck with your social media auditing!
- He is also a published author.
- We are experts in digital marketing, website design and development, graphic design, and a variety of other services.
Conducting A Social Media Audit (+ Free Template)
When it comes to maintaining or modifying your social media strategy, doing a social media audit is essential. In order to make strategic decisions about how to build and promote your business using social media, you must have a documented record of your efforts that can be evaluated and analyzed. Social media audits help you to see what is working and what isn’t on your social media platforms. Using them to uncover new chances to extend your social interaction and improve your firm for online success may also be beneficial.
If you’re trying to optimize your return on investment, let’s walk through the processes that will give you the skills you need to get the most out of your social media spend. In addition, you can use our free template to keep track of and arrange your social media presence on several platforms.
Table of Contents
- An explanation of what a social media audit is, how to conduct one, and a free social media audit template are all provided.
A social media audit is a sequence of processes that are used to examine and optimize a company’s social media marketing tactics. A social media audit may assist organizations (particularly ecommerce enterprises) in identifying new possibilities to increase engagement and revenues through social media channels. What is the purpose of doing a social media audit? Social media is growing at a rapid pace, with 3.02 billion people estimated to be online and engaged on social media platforms by 2021.
Conducting a social media audit has only one goal: to do the following:
- Identify your social media influence
- Analyze your social media presence
- Comprehend the interactions that exist between people and your company
- Identify prospects for growth online
- Improve your internet marketing plans and approaches.
Your company is most certainly utilizing one or more social media sites at this time. These are five of the most popular social media platforms: Facebook, Instagram, Twitter, YouTube, and LinkedIn. However, you may also be utilizing other social media platforms such as Snapchat, Pinterest, Periscope, Vimeo, and others. Each platform has its own set of intrinsic advantages and disadvantages. Furthermore, not every platform may be advantageous to your company. That’s why performing a social media audit helps you put your social media efforts into context so that you can decide where to direct your time, energy, and resources going forward.
- A social media platform is most certainly being used by your company at this time. These are some of the most popular social media platforms: Facebook, Instagram, Twitter, YouTube, and LinkedIn. Snapchat, Pinterest, Periscope, Vimeo, and other social media platforms are possible options. Inherently, each platform has its own set of advantages and disadvantages. It’s also possible that not every platform will be advantageous to your company. Performing a social media audit helps you put your social media efforts into context so you can figure out where to focus your efforts, energy and money. In order to better understand social media auditing as you continue reading and studying, you may want to ask yourself (and seek answers to) the following questions.
Following that, let’s go over the procedure for performing a social media audit. The phrase “auditing” might be daunting for some people. For some firms, the auditing process might take anything from a few weeks to several months in order to assemble all of the data from each social media channel. Let’s keep things simple and go through the complete process of doing a social media audit in 45 minutes or less, whichever is shorter. By the end of the course, you should be able to successfully analyze your social media presence and determine which marketing methods assist you in meeting your key performance indicators (KPIs) targets.
In order to save time while doing your audit, download the free social media audit template and follow the procedures outlined below.
1. Create Your Audit Document (or Download Our Template)
Consider auditing to be a detective’s job. You’re going to compile all of the information from your social media platforms and extract crucial statistics in order to evaluate your overall effectiveness on those channels. In order to arrange this information, a spreadsheet is the most effective method. You may download our social media audit, which can be accessed on Google Drive or used in a spreadsheet tool such as Microsoft Excel. Please feel free to utilize our template as a starting point for creating your own social media audit document based on our recommendations.
- Names of all social media accounts you use, together with their handles (for example, @VoyMediaAgency)
- Links to each social media account (for example, facebook.com/VoyMediaAgency/)
- And other relevant information The name of the team member or the name of the agency that is responsible for the administration of each account
- A list of the top 5 most popular posts (based on social engagement)
- A list of all critical metrics (such as the number of followers, subscribers, etc.)
- Additional notes (you may use here to keep track of any pertinent information about your accounts)
- Additional information
Upon completion of your document, be sure to include extra tabs to allow for quarterly updates and the ability to track your progress throughout the course of the project. As soon as you’ve finished creating your social media audit document, it’s time to start collecting data and filling up your chart. Complete a thorough search on the internet to discover every social media account that bears your company’s name on it. Perhaps you’ll be startled to discover a few old accounts that were created before your social media plan was put in place.
Your social media audit should assist you in determining whether or not your social media strategy is truly bringing in new business, as well as identifying fresh potential to develop even more quickly. Tips
- Google the name of your company. Take a look at what comes up. Among the abandoned channels and fraudulent accounts that pretend to be your company or represent you in an incorrect manner are likely to be found. Search on social media platforms such as Facebook and Twitter. Imposters and forgers can have a severe influence on your company’s reputation and brand recognition. Take a few minutes to search on each and every social media outlet available. A social media handle (@YourBusinessName) may be offered in some situations, which you may use to promote your company. This would be an excellent opportunity to incorporate it into your company in order to protect your internet identity and keep your handle available for future usage.
Fill up your spreadsheet with all of the pertinent information. Take note if there are any accounts under your name that are unfamiliar or that are falsely portraying your company so that you may take appropriate action in the near future. You can get in touch with the account owners and request that they cancel their accounts on their own initiative. If you don’t receive a response or if the response is negative, you may always move to the next step by reporting the account and requesting that the platform moderators intervene on your behalf.
3. Ensure All Accounts Are “On Point”
This is an excellent opportunity to double-check a few minor but critical things when you’re going through each of your social media profiles. Keep a look out for the following signs of trouble:
- Customer Relationship Management (CRM). Do all of your social media accounts have the same branding style (i.e., logo in profile photo, same @handle, similar color scheme, etc.)? If not, you should consider doing so. Bios. Make sure all of your social media accounts’ biographies are up to date. Do they all communicate in the same way? Is there anything you think you could do better? Are they consistent with your company’s principles and brand messaging?
- Links. Have you checked that all of the connections to your website, store, and other social media profiles are active and up to date?
- Posts that have been pinned. What do you think? Is it time to modify the most popular post on Facebook? What strategies can you use to optimize the material on your account so that it remains relevant and engaging?
4. Curate Your Top Posts
Go through each social media account and select your best 3 to 5 posts from each one. These will be the posts that receive the most amount of involvement in terms of likes, shares, and comments, among other metrics. Keep an eye out for emerging trends as you compile your collection of the finest of the best.
- What percentage of your picture posts outperform your video ones
- Are there certain themes that are causing more engagement? People reply to your postings on Facebook and Instagram in the same way, or are they responding differently?
In your notes, make a note of any patterns you notice or any theories you have about what could be generating increased interaction on your channel. Later on, you may utilize this information to change your social media strategy in order to enhance your performance throughout the course of the following year and beyond. This stage necessitates the use of the analytical tools made available by each social media network in question. You may find them on Facebook at the following address: Navigate toFacebook Insights and choose your page to analyze.
Make use of the side tabs to record extra information, such as the following:
- Ad views, followers, likes, reach, page previews, posts, events, videos, stories, people, e-mails, orders
It is critical to take into consideration the demographics in order to design the most effective marketing messaging for each kind. Make a note in your paper about the gender, age, and geographical region of the bulk of your admirers. With Facebook, you don’t have to waste time scrolling through all of your posts to select your top five favorite ones. Scroll to the bottom of the insights home page to view your top articles, which have been filtered and are ready for analysis. Identifying key performance indicators (KPIs) for each social media channel will be important when evaluating your social media platforms.
As you review your accounts, make a note of which platforms function better than others and which platforms do not.
The idea is that if you notice a channel that is underperforming, you should take the time to evaluate whether it is profitable to continue to invest time and attention in it.
6. Update Account SecurityPasswords
All of your social media accounts should be controlled and operated by a single individual. If you have several departments or teams of individuals, designate a single account owner to each of those departments or teams of people. Someone should be in responsibility of making sure that the account is up to date, well branded, and working smoothly. You can take on new responsibilities, such as implementing your social media strategy and making decisions in order to meet key performance indicators (KPIs) targets.
7. Perform Timely Audits
Following completion of your social media audit, it is critical to return to the document you created to determine what is working well and what is not working so well. There is a part in our template where you may do a SWOT (Strengths – Weaknesses – Opportunities and Threats) analysis of your organization. Identifying essential aspects of your social media strategy that need to be enhanced or updated is critical in order to achieve success. Consider doing a social media audit on a regular (or yearly) basis.
Checking in on your performance allows you to compare your month-to-month work to see whether or not your efforts are truly moving you closer to your goals or depleting your social budget.