Headless Cms: What It Is And How It Helps Websites Scale? (TOP 5 Tips)

Using headless CMS allows users to organize and manage all website content from one place while decoupling it from the presentation layer. This ensures content is reusable and easier to scale.

What is the use of headless CMS?

A headless content management system, or headless CMS, is a back-end-only content management system that acts primarily as a content repository. A headless CMS makes content accessible via an API for display on any device, without a built-in front-end or presentation layer.

Why are headless CMS Better?

A headless CMS also frees content creators from rigid templates that most traditional CMSs utilize. This means marketers have more control over the quality of their content, and this streamlines the process of creating unique digital experiences for customers.

What is a headless website?

The notion of a “headless” website refers to a situation where: The content for the site is accessible via a web-service API, usually in a RESTful manner and in a mashup-friendly format such as JSON.

Is headless CMS good for SEO?

A Headless CMS can provide a stronger SEO readiness based on performance, content, and optimization for multiple devices. A Headless CMS is critical when becoming SEO-ready for omni-channel queries across desktop, mobile, wearables, smart devices, and other IoT platforms like appliances, VR/AR, etc.

Who can get benefits from headless CMS?

9. Headless CMS allows for a smaller, less specialized team. Companies no longer need large (and expensive) teams of specialist consultants who are knowledgeable in a particular CMS. Sure, some expertise is required, but not at the scale of a traditional CMS.

What is an example of a headless CMS?

Examples of headless CMS. Open source headless CMSs include: Strapi (which we recommend from our own experience) Cockpit.

Are headless sites faster?

Faster development, faster sites Speed is a big advantage of the Headless CMS approach. Building a website with a Headless CMS can be faster for a range of reasons. The development team also has more flexibility on what tools they use to deliver the website. Performance can also be great for your end-users.

Is headless CMS better than WordPress?

From what we’ve learned today, WordPress is a fast, scalable, and affordable solution. It also requires little to no technical knowledge. But it limits the choice of technology, it is not cross-platform. On the other hand, Headless CMSs are fast, secure, and cross-platform.

What is the disadvantage of a headless CMS?

Disadvantages of Headless CMS: Content authors are not able to preview how created content will look in the applications from the inside CMS. The analytical capabilities and content personalization features of a full blown CMS cannot be used and must be developed somewhere else.

What is the main objective of going headless approach?

The headless approach allows developers to provide content as a service, abbreviated as CaaS, which simply means that content storage and delivery are handled by separate software.

Is headless CMS the future?

As companies typically redesign their websites every few years, isolating content from future redesigns makes an organization more agile online. Any organization that wants to change its web and content infrastructure must consider a headless CMS. It is part of the future for CMSes.

Should I use a CMS?

A CMS solution is a better option if you’re creating a large website with multiple pages, or if you plan to make changes or additions to your website down the line. That’s because a CMS will make it easier to do things like edit existing pages, publish new pages, add an online store, create web forms, and so forth.

What is headless SEO?

Headless CMS SEO starts with content modeling With content modeling, organizing content is not focused on pages, but content types. These content types are made up of fields. Based on the type of digital channel, content types are used as modules, which can be assembled in many different ways.

Is Strapi good for SEO?

The customization and flexibility of Strapi will allow you to optimize your content structure and improve your website SEO.

What is GraphCMS?

GraphCMS is the Headless CMS allowing you to build digital experiences the way you envisioned them – with all your backends, frontends, and services, working together in harmony.

Headless CMS explained in 1 minute

Should you switch to a “headless” approach to content management, as is becoming more popular? Alternatively, you might remain with a classic, monolithic system. The use of Content Management Systems (CMS) has been around for a long time, but there have been some significant developments in the way they are being used recently. Explore the distinctions between these two methods, and how Sanity is a culmination of the best of both. Span height: 1.75em, width: 1.75em, position: absolute, top: 50%, left: 50%, transform: translate(-50 percent, 50%), display: flex, align-items: center, justify-content: center, background: white, border-radius: 50%, text-align: center, font: 36px sans-serif, line-height: 1, color: 121923, font-weight: 1; font-weight: 1; color: 1219 shadows: 0.15s ease-out; box-shadows: 0 15px 11px rgba(20, 23, 31, 0.05), 0 9px 46px rgba(20, 23, 31, 0.06), 0 24px 38px rgba(20, 23, 31, 0.19); transition: 0.15s ease-out; svg width: 70%; svg height: 30%; a:hover > span, a:focus > span; transform: translate(-50 percent,-50 percent); scale(1.05); a:hover > span, a:focus > span a:hover > img, a:focus > img are examples of this.

opacity: 0.8; opacity: 0.

Instead, they give content as data that can be accessed using an API.

Even though it may seem unusual at first, the idea of using a headless CMS isn’t that you don’t want or need a head; rather, the point of using a headless CMS is that you have complete control over which heads (outputs) you send your material to.

These are commonly referred to as “Headless” or “API-first” content management systems.

When you take a deeper look, though, you will find that they all essentially consist of a database backend with a web-based user interface and information that is available through an API.

Headless CMS vs Traditional CMS

A “conventional CMS,” as opposed to a “headless CMS,” is software that you either install and administer on your own or that is hosted on a managed server environment. Traditional content management systems (CMSes) are sometimes referred to as “monolithic” since they incorporate all of the features and assumptions about how you wish to work into a single system. Traditional content management systems (CMSes) frequently provide a “What You See Is What You Get” (WYSIWYG) content editing interface since they only have one context for presenting the material–usually a web page–and hence only need one content editing interface.

The fundamental architectural distinctions between traditional content management systems and headless content management systems.

What about Decoupled CMSes?

Due to the development of headless content management systems, several conventional content management system providers have created APIs on top of their systems and marketed them as “decoupled.” However, the downside of the decoupled approach is that decoupled CMS APIs are significantly impacted by a model developed for a single website, which limits their ability to display websites and their flexibility when using headless technologies.

To put it simply, this is a sort of coupling that limits the number of contexts in which your material may be used in a reasonable manner.

  • CMSes that are decoupled build APIs on top of their content to service it
  • APIs are required for headless CMSes.

How does a Headless CMS work?

The following are the functions of a headless CMS:

  1. Providing editors with a graphical interface for controlling content Providing the content through APIs so that developers may query it and use it to build apps

The majority of headless CMSes are delivered as Software as a Service (SaaS), which means that your editors will be required to log into a web application, and that the APIs will be housed in a cloud-based backend environment. Some headless content management systems (CMS) will allow you to host the entire solution on your own server and database. This approach necessitates the completion of your own scaling and operational tasks. When you use Sanity, you can host your own real-time customized editing interface while benefiting from the no-ops and scaling-friendly features of a hosted real-time backend.

It may be used to power a variety of different items.

Faster editing experiences

The majority of headless CMSes are delivered as Software as a Service (SaaS), which means that your editors will be required to log into a web application, and that the APIs will be housed on a cloud-based backend server. It is possible to run a headless CMS on your own server and database using some headless CMSes. This approach necessitates the completion of your own scaling and operation tasks. Sanity allows you to host your own real-time customized editing interface, while also benefiting from the no-ops and scaling-friendly features of a hosted real-time backend service.

Almost any type of product may be powered by it.

Manage content for more channels

Because truly headless material isn’t linked to a particular presentation concern (for example, a website), it may reach an audience across a variety of platforms. You may manage content for applications and websites with the help of a headless content management system (CMS). You can even manage your internal/administrative material in the same location, allowing you to extract even more value from it. Because headless content is delivered via APIs, developers are free to use any frontend tooling they choose.

You may also swap out components of your stack or go from one framework to another without having to worry about breaking your CMS.

As a result of the separation of headless content from the presentation layer, there is a lower attack surface.

Use cases for Headless CMS

They’re a popular choice for high-performance “Jamstack” sites, and they’re compatible with static-site generators like as Gatsby, 11ty, and Next, among others. They may also be used for online applications, and they are particularly popular with current Javascript Frameworks such as React, Vue.js, Svelte, and AngularJS. In order to avoid being geared toward a page-based content structure, a well-designed headless CMS should be considered (that should be easy to create, but optional). If this is the case, you will be able to manage content for any product or service from a single location, including voice assistants, digital kiosks, print, and websites.

Integrating headless content with current E-commerce platforms and product inventory management systems such as Shopify and SAP Hybris is also possible with Sanity.

How do I choose the right headless CMS?

When there are so many alternatives available, it can be difficult to browse through all of their many features. We believe it is ideal to aim for a content management system (CMS) that can grow with you and be modified as your needs change. A list of questions that you might ask yourself to help you better analyze the field is provided below.

  • Is it capable of generating the sorts of content structures that I want
  • And What is my level of interest in or necessity in handling content hosting and maintenance on my own
  • Are you going to store my content in a safe and privacy-compliant manner? Would real-time editing and collaboration make my workflows more productive? My rich text content is going to be trapped within HTML
  • Can I increase my content operations without going off the cliff in terms of costs
  • What kind of file and picture assets does it manage

On the website HeadlessCMS.org, you can find a reasonably extensive list of headless content management systems to choose from. It is primarily intended for use with Jamstack sites, however some of the modules, such as Sanity, can also be used with applications outside of the Jamstack. It is vital to have a basic understanding of APIs in order to fully appreciate the value proposition of a headless CMS. Application Programming Interface (API) is an abbreviation that refers to content that is easier to integrate with existing or new software solutions.

  • Typically, you accomplish this by submitting a network request to an API endpoint from the headless CMS.
  • The vast majority of today’s developers are accustomed to working using APIs and prefer them since they provide them greater control over how their systems are built.
  • API is a rather broad phrase that applies to a variety of situations outside of the world of content management systems and the World Wide Web.
  • REST and GraphQL are two popular web services.
  • REST APIs have traditionally been provided by Headless CMSes.
  • Developers must combine several requests with the IDs of different content categories into a single cohesive request.
  • It is also more time-consuming to modify or adapt these APIs for different applications.
  • It allows you to query the API with the fields and relationships you require on each occasion, much as if you were directly querying a database, and it works in a similar way.
  • Sanity provides a GraphQL API with tagged versions, allowing you to create various endpoints for different apps with the same API key.

Sanity distinguishes itself from the competition by providingGROQ: the most powerful and versatile API available in any of the CMSes. GROQ is an abbreviation for Graph-Relational Object Queries, and it allows you to do the following:

  • Get the exact stuff you want in whichever format or format you choose
  • Develop faster since it is easier to make judgments regarding the content model
  • Reduce development costs. Create and publish a document with a completely new content model and have it instantly available in the API without the need to deploy or alter any code

The reason we care about good and flexible APIs is that they have the potential to remove the barrier that makes it difficult to reuse information across several channels and platforms. To put it another way, having effective APIs on top of structured material makes it more portably available. But why is this a source of concern?

Why headless CMSes shouldn’t store Rich Text as HTML

Now, and in the future, this will become increasingly true. Organizations and enterprises must become increasingly accessible through a variety of channels – whether it’s through various websites, apps, voice assistants, or even printed materials. The need for multichannel presence necessitates a shift in the way material should be handled and distributed. It is recommended that you use a headless CMS and make your content available through APIs as a starting point. However, you also want that material to be organized in a way that makes it simple to utilize and adapt to new circumstances.

Even though it works well for delivering material to a web browser, it is not a good multichannel storage format since it is difficult and unpredictable to parse into other forms when used in conjunction with other formats.

Editors will still have a familiar editing experience, but developers will have a more predictable format that will be easier to customize for varied display settings in their applications.

You can do the following:

  • Insert inline custom content blocks that you have created
  • Select the method through which editors should input copy-pasted material. Provide instructions on the visual presentation of the text
  • Give the ability to create deep-typed content structures in which interactions between types are available both within and on top of the rich text

In practice, this means that you may create a link to a document within your organization and have Sanity index it. Afterwards, it stops you from mistakenly deleting other documents that have been linked to that document and even allows you to query the relationships between these documents. A headless CMS provides editors with an interface for conveniently managing material, while also giving APIs for developers to use in the development of apps. This makes it simpler and faster to store, modify, and publish information, while also increasing security.

See also:  How To Install Wordpress In 4 Easy Steps?

Choosing a headless content management system

Sanity: more than a headless CMS

Sanity will index any internal documents that you link to, which means you may link to any internal document that you want. It then stops you from unintentionally destroying any other documents that are related to that document, and it even allows you to query the relationships between such documents. In contrast to traditional content management systems, a headless CMS provides an interface for editors to easily manage material while also giving APIs for developers to construct apps.

This makes the process of storing, editing, and publishing information simpler and faster for everyone. Unlike traditional and decoupled CMSes, they are API-only and have nothing to do with the rendering of content, whereas the latter do. A CMS without a graphical user interface (GUI).

  • Real-time collaborative editing is included right out of the box. The content structures are quite adaptable. HTML is not used in the creation of rich text content. As far as we know, we’re the only platform that handles content like data. You will receive a completely open-sourced and standalone editor that is created in React
  • And With Sanity Studio, you receive a complete API suite with the same backend capabilities as the software.

Sanity is a platform for structured content that allows you to create better digital experiences for your customers. Through the treatment of content as data, businesses may utilize our APIs to create efficient editing processes and to communicate material between systems, therefore increasing digital velocity. Our objective is to create the most adaptable system for generating and delivering digital content to any device, application, or channel available on the market. Create a project for sanity.

To be quite honest, I feel @sanity io stands out in a significant way, and I am amazed at how developed the product is!

What is a Headless CMS?

For some years, headless content management systems (CMS) have been a developing trend – and a popular catchphrase – in digital content management. The word “content management system” refers to a system that allows you to manage your material. This article describes the notion of a headless content management system (CMS), its advantages, and the types of businesses that are using it. Also demonstrated is how the proliferation of digital material has accelerated the transition from old or outdated content management systems to more current headless content management systems.

What is a Headless CMS?

Headless content management systems (CMS) are content management systems that do not require a separate front-end or display layer to manage and organize material. The headless CMS is the location where all of your content and assets are kept safe and secure. A content API is then used to disseminate that material everywhere and everywhere you require it, including your website, mobile app, email marketing, customer relationship management (CRM), and other systems. Here’s an example of what it implies in practice: Let us refer to the portion of the CMS that is concerned with the presentation as the “head,” in the same way that we are concerned with the presentation of our physical heads.

The advantages of a CMS without a head are immediate and compelling:

  • When implementing numerous, simultaneous content management system instances, such as to support web and mobile channels, a single headless CMS instance may service an endless number of digital channels. A single piece of material, such as a product description for an online catalog, may automatically adapt to its publication environment and show itself in the most favorable light possible for its intended audience. A headless CMS’s separation of code and content makes life simpler for content editors, who may disregard the code and devote their whole attention just to the material for which they are responsible. The newest tools and frameworks are available to developers, allowing them to create rich content experiences on any contemporary platform, without being restricted to a proprietary language or other limits imposed by a specific content management system. Content given via APIs is substantially easier to integrate, alter, and disseminate, resulting in a reduction in the time it takes to develop content-driven experiences, such as websites and mobile applications.

Since top research companies spotted the headless CMS trend (such as Forrester Research with its namesake study on The Rise of the Headless CMS), organizations and their information technology departments have taken notice and implemented headless CMS solutions. Many websites are still effectively serviced by the traditional content management system (CMS) design, but digital business executives want to take advantage of the faster time-to-market, appealing economics, and overall efficiency that headless content management systems provide.

A DXP’s responsibilities extend far beyond online content management to include the creation of rich, engaging experiences for audiences across a wide range of platforms.

A more in-depth conversation is required in order to gain a complete understanding of the commercial relevance and the necessity of a headless content management system. Please see the article What is a decoupled content management system? for more information on a closely related topic.

Why Do We Need a Headless CMS?

Given the fact that we now live in an omnichannel environment, the headless CMS is a crucial piece of technology. The content that businesses publish for their website must also exist on other platforms such as applications, integrations, newsletters, and so on. It is also a nasty, inefficient nightmare to manage duplicate copies of the same content across various channels. If your organization makes a change to the way it represents a product, that change should not be copied and pasted into 20 separate systems at the same time.

That is the power of a headless content management system.

It consolidates all of your content management, editing, updating, and publishing into an one location.

CMS Confronts Multifaceted Digital Content Consumption

Many websites have been built using a traditional content management system (CMS) such as WordPress, Drupal, Joomla, and so on. The advent of the headless CMS offers some significant advantages for businesses that are expanding into new channels, launching new products and services, or simply transacting with customers across a range of touchpoints on multiple platforms and devices. When we compare the headless CMS with a standard CMS side-by-side, we can see that there are several key advantages that headless provides that are not available through the majority of traditional CMS systems.

Headless CMS Benefits Explanation
Omnichannel Content Delivery Headless CMS can power touchpoints across any channel or device. From websites to mobile apps, email marketing, voice-activated digital assistants, Apple Watch, AR/VR, and more. Content lives in a cloud-first content hub, and deployment is simple — nothing to install or manage.
Rapid Content Deployment (via API) A headless CMS like Contentstack offers an API-first approach that makes it lightning-fast for developers to pipe in content. Using our Content-as-a-Service (CaaS) architecture, you can quickly scale or deploy new channels in an afternoon.
Modular Content and Assets Because the content that lives in your headless CMS isn’t dependent on any specific front-end display, content becomes modular; it can be managed and deployed across any relevant touchpoint without being duplicated or reformatted.
Limitless Integrations that Power Next-Level Digital Experiences The headless CMS allows you to connect content to a nearly infinite array of outside services and software. Your content is no longer siloed from systems like CRM, AI/ML, personalization tools, or localization platforms.

Who Uses a Headless CMS?

The headless CMS has gained widespread acceptance outside the theoretical realm, with many companies and verticals adopting it as a core platform that supports their complete digital experience across all devices and platforms. Organizations may communicate with consumers at scale, respond rapidly to emerging market possibilities, and streamline content operations to maintain consistency while being nimble by using headless content management systems (CMS). Some of the industries that make use of a headless CMS are as follows:

Sports Teams

Sports clubs may create an omnichannel fan interaction platform that is powered by a headless content management system (CMS). By combining content with tailored data, clubs may let fans feel more connected than ever to the players they care about the most, according to the Associated Press. Read more about Miami HEAT’s Headless CMS, which allows it to deliver real-time personalized digital experiences.


Aviation has some of the most difficult content standards of any business, and this is especially true for air carriers. Their teams are responsible for vital, real-time communications, worldwide content translation and localization, as well as an omnichannel presence that spans hundreds — if not thousands — of individual customer touchpoints across many channels. A headless CMS offers clear, uniform, and simple messaging across owned online properties, mobile applications, email, third-party search sites, and physical displays.

These messages are always correct and up to date. Read more about Icelandair’s move to a headless CMS, which has helped the airline resolve integration issues while also improving automation and workflows.

Financial Services

Real-time content is critical in the financial services industry, since clients rely on it to inform some of their most significant life decisions. Personalized material that assists customers in navigating complex processes and making more informed financial decisions is also in high demand. The ability to innovate while retaining a rock-solid, stable base for managing material, as well as the ability to tailor and offer content to each client, is essential for businesses today. Ellie Mae is a character in a novel.

Online Retailers

In the world of online retail, the consumer experience is paramount. If a brand fails to satisfy the demands of its customers — or even if it introduces a small bit of difficulty into the purchasing process — customers are eager to condemn it. The use of a headless CMS enables online merchants to build 1:1 relationships with their consumers by linking marketing and product content to customer purchase history and other data to create a genuinely personalized shopping experience at scale. Take a look at this article: PhotoBox Simplifies Content Publishing with Contentstack’s Powerful APIs.

These industries include the following:

  • Gaming and media enterprises, technology corporations, retail, travel and logistics, sports, and financial services are just a few examples.

Headless vs. Legacy CMS

The headless content management system (CMS) is a relatively recent technology. So, what is it that has prompted the need for a new approach to creating and managing website content? What has brought us to this position, when headless technology is set to become the dominant topic of conversation in the content management space? Immediately following the early years of the Internet, the content management system (CMS) developed as a vital tool for businesses to more easily maintain their websites.

  1. As a result of the success of these content management systems in the building of websites, the World Wide Web (the world’s first digital channel) was firmly established as a vehicle for distributing digital information to an ever-growing online audience.
  2. Shortly after that, blogging gained popularity, and some of the most well-known content management systems (CMSs) (such as Drupal, WordPress, and others) entered the market.
  3. However, in the modern world, this class of CMS has been confronted with an existential dilemma that they must overcome.
  4. Any single piece of information may be re-structured and distributed in dozens or hundreds of contexts across a wide range of devices with little to no additional effort.
  5. Traditional content management systems (CMS) handle the distribution of material to a single web page.
  6. All of this creates a big difficulty for firms who are still relying on content management system technology that is more than 20 years outdated.
  7. It is clear that from a technological standpoint, the previous approach of intertwining material with the instructions for how to show it (e.g., HTML, CSS, JavaScript, and so on) does not work.

You can learn more about omnichannel content and the influence it has on digital experiences by reading this article. Learn about the top 5 ways that headless CMS design promotes innovation in this article.

Headless CMS: What Is It and How Do We Use It?

Once upon a time, websites were constructed using HTML, CSS, and a slew of other acronyms in order to make them appear attractive while still performing the functions that the user desired. It would be a relief if there were no adjustments to the website once it was completed since implementing them would require entrusting the responsibility of raising your first-born child to a web developer. We were allowed to keep our baby because content management systems (CMS) were developed to allow anybody to construct and edit websites over time as technology became more sophisticated.

Here comes the headless CMS.

What Is Headless CMS?

Once upon a time, websites were constructed using HTML, CSS, and a slew of other acronyms in order to make them appear attractive while still performing the functions that the owner desired. It would be a relief if there were no adjustments to the website once it was completed because implementing them would require entrusting the responsibility of raising your firstborn son or daughter to a web developer. We were allowed to keep our baby because content management systems (CMS) were developed to allow anybody to construct and edit websites over time as technology became more sophisticated and intelligent.

This is where the headless CMS comes into play.

What Are the Benefits of Headless CMS?

In the past, websites were created using HTML, CSS and a slew of other acronyms in order to make them appear nice and work the way you intended them to. When the website was finished, you’d hope there were no revisions because if there were, you’d have to hand over your firstborn to a web developer to put them into effect. We were allowed to keep our baby because content management systems (CMS) were developed to allow anybody to construct and maintain websites over time as technology improved.

This is where the headless CMS comes in.

What Are the Drawbacks of Headless CMS?

While there are several advantages to using a headless CMS, it also have certain drawbacks, including the following: Complexity. One advantage of using a conventional content management system is the large number of templates to pick from, which makes your job simpler. With a headless CMS, you are responsible for designing and building your own infrastructure from the ground up, as well as locating and managing the presentation component of the system. Cost. Building your idea from the ground up adds an additional degree of difficulty to your endeavor.

  • Formatting.
  • So you will nearly always have formatting errors before it is published as a result of the above.
  • Since we removed the CMS’s head, we have been unable to use the What You See Is What You Get (WYSIWYG) functionality.
  • There will be less personalisation.

This is a major issue. More than just the WYSIWYG editor is lost when the head is chopped off. As a result, you lose the ability to transmit client data from the front-end to the back-end, making it impossible for you to provide customised content to your prospects and customers.

Why Might You Want a Headless CMS?

If your firm need a stand-alone website, a standard content management system (CMS) would most likely be your best option. However, there are several sectors that have adopted the headless content management system. A headless CMS is an excellent choice if any of the following conditions are met:

  • It’s probable that a typical content management system (CMS) would be your best choice if your firm requires a standalone website. Many other sectors, on the other hand, are adopting the headless content management system (CMS). A headless CMS is an excellent choice if any of the following conditions are met:
See also:  Why A Content Hub Is Your All-powerful Media Magnet? (Correct answer)

What Do You Need to Implement a Headless CMS?

Once you’ve concluded that a headless CMS is the right fit for your needs, you may select from a variety of platforms. But, most importantly, in order to get started, you’ll need a developer that understands what they’re doing. As a Kentico Gold Partner, we like using Kentico Kontent to create websites and applications for our clients and prospects. As technology continues to evolve, it is possible that headless CMS may come to dominate web development in the future.

The Bottom Line

It’s an issue of whether to go headless or whether not to become headless. And the answer is that everything is dependent. Before making a decision on a headless content management system, you should consider your objectives. The following are some questions you should ask yourself:

  • Do you have any recommendations for content structures? Do I want to be in charge of the hosting and maintenance of content? Will my material be preserved in a safe manner? Is it possible for me to scale easily?

The headless CMS has unquestionably earned its place in the world. If you have any questions about how we can assist you in implementing a headless CMS for your organization, please do not hesitate to contact us right away!

Headless content management (CMS) explained in 5 minutes

Rather from being firmly connected to a single website or mobile application, a Headless CMS exposes content as data to any platform or device via an API. In reality, this implies that teams may utilize a single content repository, or CMS, to send content from a single source to an unlimited number of frontend platforms through API, such as websites, mobile applications, televisions, and other devices.

Key Takeaways

  • A Headless CMS is a “Material Repository” that makes content accessible to any platform via an API
  • It is a type of content management system. In contrast to a standard content management system (CMS), such as WordPress, a Headless CMS does not regulate where or how material is displayed. An omnichannel CMS with no limits such as templates, devices, or pre-defined technologies allows teams to deliver omnichannel experiences at scale and in any location across the world. A Headless CMS enables brands and businesses to connect with people across a wide range of devices and formats. It is possible to use a Headless CMS with any choice technology stack or framework, including popular ones like React, Angular, and Vue. Because they are cloud-based, security and backups are handled by the vendor, and they are readily expandable, headless CMS can give a greater return on investment while also shortening time-to-market when delivering projects. A Headless CMS does necessitate the availability of certain technological resources
  • However, this is not a requirement.

Why Headless CMS?

A Headless Content Management System (CMS) is a form of content management system in which the content repository, referred known as the “body,” is isolated or decoupled from the “head,” which is the display layer or frontend. The phrase “headless” refers to the decoupling of the backend, also known as the “body,” from the frontend, also known as the “head.” When this content is delivered in a raw structured format, such as HTML or JSON, it is designed for consumption by devices, and it is not intended for consumption by humans until it is rendered on the end device.

  • Aheadless” is derived from the notion of detaching the “Head,” which is the front end (website, app, etc.), from the “body,” which refers to the rear end (backend) (content repository, database, etc.).
  • An API-driven approach has a number of benefits over standard content management system paradigms.
  • Material may be created inside the editing interface of a Headless CMS (similar to how it would be done with WordPress or Joomla, if one exists), and the technical team can determine how and where this content is delivered.
  • This is not the case.
  • In the same way, there are no constraints on the platforms via which this material is given, which can range from websites and mobile applications to watches, dishwashers, refrigerators, and other similar devices.
  • The headless approach to content management enables your teams to publish material more quickly and iterate their digital presence with better efficiency, while also making content distribution flexible via APIs rather than web page rendering, as seen in the diagram below.
  • These terms include things like “Content Hubs,” “Content Infrastructure,” and “Managed Content as a Service.” All of these terms are correct, because Headless CMS is simply a repository for storing content that is ready to be delivered somewhere.

It is necessary to envision how information is supplied in this situation in order to better comprehend the value proposition of a Headless CMS, as well as the advantages of adopting an API-first approach to content delivery.

Headless CMS vs. Traditional CMS

Team members are heavily reliant on the frameworks, databases, and technologies that are favored by the CMS provider, and the content is only available on a single frontend, such as a single website or one mobile app, with traditional CMS. When overheads such as training, maintenance, and security upgrades are taken into consideration, the ROI of traditional content management systems begins to be called into question, and teams are left with unmanageable information silos spread across many CMS and service providers.

  • Using an API, development teams may query this material and send it to any digital frontend they want, all while working with cutting-edge and preferred technologies.
  • The term “content management system” (CMS) refers to a piece of software that is used to manage content across several websites.
  • They offer graphical user interfaces (GUIs) that allow content creators to simply generate material and publish it to stylized “templates,” selecting from a plethora of themes and plugins to suit their preferences.
  • Everything is packed together, and the CMS’s architecture creates a high degree of codependency between the front end and the back end of the website.
  • The use of a prepackaged theme (such as Twenty Nineteen by WordPress) that includes HTML, CSS, and Javascript
  • An optional additional level of customisation of that theme using a page builder like as Elementor or WPBakery
  • MySQL database having a predetermined schema that can only be changed by manually editing the database itself
  • When you have PHP on your site, it is used to power its usefulness and connects your theme to the database, continually pulling items (posts, media, and so on) from the database and displaying them in your front end where the theme determines where they should appear
  • Plugins allow for more enrichment and customization.

The raw data for a blog post is retrieved from the MySQL database by WordPress’s PHP program and then delivered to the theme in order to be visualized. The theme then turns the text into HTML and styles it in accordance with the theme’s CSS in order to make it consumable by the reader. All of your content management needs are met entirely inside WordPress itself, where information is saved in a database and fetched anytime your site has to be displayed for a new visitor. A Headless CMS, on the other hand, entirely contradicts this reasoning by fragmenting the flow and detaching the front end from the back end, allowing it to remain focused on content production and storage while exerting little to no influence over the front end depiction.

  • In a Headless CMS such as GraphCMS, you construct your content based on schemas that you specify yourself. It is necessary to link your GraphCMS API endpoint to your website using a data-fetching framework such as Axios or even the native Fetch methods that are supported across server and browser environments. In the instance of GraphCMS, you query your content to be delivered to your website, app, or another platform via GraphQL. In order to make sense for your application, you must render the returned data in a meaningful fashion.

Consequently, while writing content in a Headless CMS such as GraphCMS, you are solely concerned with the material itself rather than with the layout or style of the content.

A developer and a content producer may then decide how and where the material appears, independent of the platform, design, style, or format, because the API allows the content to be sent everywhere.

What is Managed Content as a Service (MCaaS)?

As the name implies, Content as a Service is the development of how content is managed, stored, and provided. It is also referred to as CaaS. Essentially, it is a service-oriented paradigm where the “Service Provider” provides the “Service Consumer” with on-demand content delivered through licensed cloud-based subscription services. With the classic CMS, the material might be saved on a physical server, such as a local, dedicated, or shared server, as well as in the cloud, depending on the configuration.

The rise of worldwide distribution, Content Delivery Networks (CDN), and caching has resulted in the preference for cloud-based solutions because of their security, dependability, and speed.

In addition, because it isn’t expressly prescribing that the material is “for human consumption,” it provides an avenue for delivering raw content to other systems that further improve the content before it is presented on the final platform.

For more information on Content as a Service, please see our Academy post that goes into further detail about this topic.

What is API-First Content Management?

To put it another way, an API-First CMS is a Headless CMS. Content management inside a material repository, where APIs (such as REST and GraphQL) distribute the content to numerous front ends based on how they request which content, is the foundation upon which it is constructed. When using an API-First CMS, brands and businesses can reach out to customers on any device, which is especially crucial given the rise of the Internet of Things (IoT) and smart goods, which have significantly changed how consumers connect and engage with brands.

A Headless CMS, on the other hand, is one that does not have a head.

Additionally, on a higher and more practical level, this provides enterprises with the ability to dictate their own MarTech stack and create their own digital experiences.

However, using a Headless CMS, brands are able to freely integrate their preferred tools, software, and analytics to build their own digital experience platforms.

Why use a Headless CMS and do you need one?

Traditional content management systems (CMS) have the advantage of familiarity, because we are all familiar with them. For those who want a basic website, don’t have the technical capabilities to develop a personalized experience, and are okay with working on templates that look and feel like generic websites, a content management system (CMS) such as WordPress is frequently the conventional answer. Headless content management systems (CMS) become more important for enterprises that rely on delivering cross-platform experiences across numerous channels, particularly on a global scale.

Because a Headless CMS does not bind you to a certain technology (in the case of WordPress, PHP and MySQL), you and your team are free to develop projects using technologies of your choosing, such as having a CMS for React, Angular, Vue, and so on.

You may not need a Headless CMS if:

  • It is not necessary to update your content on a regular basis. Unfortunately, your team does not have enough development resources on its own. Neither speed nor scalability are essential considerations for your projects.

You should use a Headless CMS if:

  • You have a number of different platforms, and you want a single content hub from which to gather data
  • The resources for front-end development are available to you. You wish to work with the languages and frameworks of your choice
  • Ideally, you would like to deliver projects based on JAMStack concepts while still being nimble in your processes. To effectively showcase your material, you’ll need a distinctive design. Your project is cross-platform and multilingual in nature. Content is constantly being added to and modified

Benefits of Headless CMS

Content may be shared across any platform (native apps, VR, IoT, etc). It is possible to design your product using any technology for usage across a wide range of platforms, allowing you to be as scalable as your consumers require you to be.

2. Well structured data

Working with precisely defined data helps your development team to know exactly where to pick up and where to drop off at any time. The API for the GraphCMS content infrastructure explicitly outlines the actions (queries and changes) that may be performed using the system.

3. Future-proof content

If your material is managed via a headless CMS, your content producers may make changes to their work quickly and as needed. With a decoupled content solution, you can reduce the impact of redesigns, product changes, and migrations on your business.

4. Security and Scalability

With only one point of connection, your headless CMS provides only one point of vulnerability for hackers to exploit. GraphCMS provides a number of sophisticated capabilities for safeguarding your endpoint, including persistent authentication tokens, DDOS mitigation methods, and other features as described below.

5. Team flexibility

You want to recruit the best qualified developers that you can find. If you want to control your content, you don’t need to learn an archaic web template language. Your team is free to use whatever current language stack they like.

6. Consolidated content repository

Copying, pasting, and recreating content for your app across several platforms is counterproductive! Consolidating all of your material into a single API reduces your overhead costs, time commitments, and development resource requirements significantly.

In order to get started with GraphCMS as your Headless CMS, you may join up for a free-forever developer account, or you can contact our team to discuss bespoke requirements for your expanding company objectives.

Frequently Asked Questions

A content management system (CMS) without a graphical user interface (GUI) that allows users to create, edit, and publish content to one or more frontends. As opposed to being closely connected to a specific frontend (such as a website or mobile app), it delivers your content as data through an API that may be supplied to any frontend of your choosing.

What is a Headless Website?

Headless websites are those that are created with the help of a Headless CMS, in which the material is sent through API from a content backend, rather than via a traditional “Web CMS.” When necessary, the same material can be sent to a number of different websites, applications, and other digital platforms.

See also:  How To Market Your Mobile App? (TOP 5 Tips)

How do you use a Headless CMS?

To utilize a headless CMS, you must first create a website or an application, after which you will use the CMS’s API to query and serve your content into the website or application. Page builders and traditional Web content management systems (CMS) are examples of tools that allow you to “create your content on the website.”

Should I use a Headless CMS?

If you are constructing a simple company website or portfolio, this may not be a problem for you. If you have development resources available and are creating several or complicated websites, apps, and other digital goods, it may be worthwhile to investigate Headless CMS as a possible solution for you. Whatever your digital project needs, whether you desire greater flexibility or performance, the same applies.

What does Headless mean?

Headless refers to the fact that the program is running without the use of a graphical user interface (GUI), and in certain cases, without the use of any user interface. The frontend (head) and the backend (body) are separated, allowing them to be created independently of one another.

What are some other terms for Headless CMS?

Headless CMS is sometimes referred to as a Content Database, Content Backend, Content Repository, or Content API, depending on the context. Although it is primarily a content management system for the backend, it also serves as a content repository and makes material accessible via an API for display on any device, without having any control over the presentation layer (s).

What is a headless CMS and why should ecommerce websites use one?

A content management system (CMS) enables non-technical teams to make changes to the content of a website or application without the need for technical expertise. CMSs were created to allow organizations to move more quickly by eliminating the need to rely on developers to update their content. There are several additional benefits to adopting a content management system, but this is the primary reason that practically every ecommerce website already makes use of one. Some content management systems (CMSs) allow you to create the experience as well as determine the copy, while others keep the content database and the display layer firmly separate.

Some are proprietary, while others are developed in-house or are open-source software.

It might be tough to make sense of anything when there is so much diversity!

What exactly is a headless content management system (CMS)? The advantages of using a headless content management system CMS with no head in the traditional sense Who is a headless content management system (CMS) for? What to look for in a headless content management system Conclusion

What is a headless CMS?

Headless content management systems (CMSs) are API-first content management systems that can accommodate an unlimited number of ‘heads.’ The ‘head’ of this comparison refers to the frontend or interface with which the visitor is engaging (think social commerce, native applications, wearables, web apps, voice commerce, etc.). When comparing headless content management solutions to traditional content management systems, the flexibility to provide various frontends is the most significant distinction.

  • They are in charge of all that visitors view when they arrive at a website’s homepage.
  • Headless content management systems (CMSs) use a hub and spoke approach to content management and serve as content hubs.
  • As a result, headless CMSs have the capability of supporting an unlimited number of ‘heads.’ The information remains unchanged; the only difference is in the manner in which it is presented, which is decided by the specific frontend that is utilized (i.e.
  • Some of you may be aware with the terms “headless” and “monolithic,” which is appropriate because there are headless and monolithic ecommerce systems available, like commercetools, BigCommerce, Shopify, Magento, and Salesforce Commerce Cloud, to name a few.
  • However, a headless commerce platform is compatible with any API-first frontend and any headless content management system (CMS).
  • Inherently sluggish sites, such as these, are caused by coding dependencies and inefficient backend operations that must complete their tasks before the page can be loaded and made interactive.
  • Headless sites are contemporary websites that detach the frontend presentation layer from the backend functionality and communicate information through the use of application programming interfaces (APIs).
  • In addition, they are quicker, more versatile, and provide developers with far greater freedom and control as compared to traditional sites.

More information on headless commerce and API-first architecture may be found here. When compared to traditional content management systems, the ability to act as a content center and handle numerous frontends may be the most significant advantage. It is, however, far from being the only one.

The benefits of a headless CMS

Headless content management systems (CMSs) have a number of advantages over their conventional equivalents, including improved performance, scalability, customisation, and interoperability.

1. A Headless CMS is faster

Headless content management systems (CMSs) are significantly quicker and more efficient than traditional content management systems. It is more efficient to decouple the frontend from the backend content database since it reduces code dependencies and improves overall performance. It is for this reason, as well as the adoption of current headless frontends engineered for speed (such as Single-Page Applications and Progressive Web Apps), that headless ecommerce sites are blazingly fast, yet the average traditional ecommerce website still takes 3-5 seconds to load.

2. A headless CMS is easier to scale

When it comes to scaling, headless CMSs outperform traditional CMSs in terms of both business and traffic volume.

A headless CMS supports all of your channels and devices – current and future

A typical content management system (CMS) is a monolith. It has complete control over the content and appearance of your storefront. These systems provide content hosting as well as a restricted WYSIWYG drag and drop website builder, which allows non-technical teams to create and operate ecommerce shops without the need for technical expertise. However, although these content management systems are a terrific way to establish and expand your shop with no development involvement, the material they host is locked only to that platform and will only function on that platform.

  • When you utilize a standard content management system (CMS), the relationship between the content management system and the frontend is one-to-one.
  • Essentially, a headless CMS serves as a content hub that can share your material with any API-enabled frontend, which means it supports all of your present and future “heads” (content management systems).
  • It is possible to get around this by extracting the material from the HTML of your sites and then adding it to the content system that is attached to your native app.
  • A headless CMS requires only the connection of APIs, which in this case allows you to begin consuming content from your headless CMS within an iOS native application, as seen below.

When using a headless CMS, the relationship is one-to-many, because your content may be presented on any frontend, regardless of where it is hosted. A headless CMS, in essence, future proofs your content against the introduction of new devices or platforms.

A Headless CMS scales endlessly in the cloud

Headless content management systems (CMS) store your material on the cloud, allowing it to grow effortlessly with traffic influxes. Traditional content management systems, on the other hand, prefer to host material in-house, making scaling more challenging. Thus, headless content management solutions can grow indefinitely to serve new devices, platforms, and traffic whereas traditional content management systems fall short on all three counts. To learn more about going headless with Builder, schedule a free consultation now!

3. A headless CMS is compatible with any stack

Headless CMSs are compatible with any API-first stack and may be used in any situation. Traditionnal content management systems (CMSs) either provide their own unique ecommerce solutions or are provided as a service as part of a larger monolithic ecommerce platform. Traditional content management systems, on the other hand, are only compatible with a limited number of stack permutations. It is possible that you are using Shopify’s built-in theme editor, which will only function with your Shopify shop, or that you are using WordPress with an ecommerce platform plugin.

Headless content management systems (CMS) are stack agnostic.

As a result, every monolithic platform gains a level of adaptability that was before lacking.

4. A headless CMS offers more customization

Traditional content management systems (CMSs) provide for very limited customisation. Some merely enable you to add custom code to your web pages, while others allow you to make minor changes to the user interface, or even the editor itself, depending on your needs (e.g. extend the functionality of the rich text editor). A standard content management system (CMS), on the other hand, is a closed monolith that allows you to modify your experience only to a limited extent. Headless content management systems, on the other hand, provide developers with far greater freedom and customization possibilities.

Headless content management systems (CMSs) provide far greater flexibility and customization than traditional content management systems.

Traditional vs. headless CMS

When it comes to ecommerce shops, the following are the primary distinctions between standard content management systems and headless content management systems:


Interdependencies between PerformanceCodes Scalability Customization of the storefront Customization of the platform Compatibility with several devices Compatibility with the stack

Traditional CMS

Slower The frontend and backend are both part of the same codebase in many cases.

It’s difficult to go to the top of the mountain. Limited and reliant on the frontend tools provided by typical content management systems. There is a severe shortage. Limited Limited

Headless CMS

Constructed for speed Code that is optimized and free of dependencies between the frontend and the backend. Scalability is built right from the start. Although the possibilities are endless, most headless CMSs require the assistance of a developer to build unique shopping experiences. With headless CMSs, developers have far greater power and customization possibilities. LimitlessLimitless, which allows stores to entirely customize their stack to meet their specific requirements. It is the fundamental downside of many headless content management systems that you must rely on developers to create new content models and layouts.

Who is a headless CMS for?

The primary advantage of using a headless CMS over a standard one is that it serves as a content center that can handle an unlimited number of ‘heads.’ This is really useful in determining who headless CMSs are most appropriate for. In order for merchants to be able to grow their content and support many channels and/or devices, headless content management systems are developed. A headless CMS is also a good fit for high-traffic websites, because the performance benefits that a headless CMS provides over a traditional CMS can have a disproportionally positive influence on conversion rates.

  • If any of the following apply to your ecommerce firm, you should carefully consider switching to a headless content management system: Omnichannel commerce allows you to share your content across several channels, including social commerce, mobile and online experiences and wearables.
  • The third step is localization, which allows you to store all of your localized information in one spot and serve the appropriate version to clients depending on their location.
  • High-trafficked- Increase conversions and engagement by providing a quicker and more scalable experience, which is driven by a headless content management system (CMS).
  • Everlaneis an excellent example: the ecommerce behemoth uses Builder to achieve hyper-personalization at scale.
  • But that’s not all there is to it.
  • Everlane makes use of Builder to create item sections that span the whole storefront’s length and breadth.

Learn how Everlane uses Builder to get more done in less time by clicking here! Assuming you have a basic grasp of what headless CMSs are and what kind of businesses are most suited to utilize them, we can go on to discussing what to look for when assessing headless CMSs for your ecommerce business.

What to look for in a headless CMS?

At its heart, a headless CMS is intended to give non-technical teams with a mechanism to update websites, applications, and other digital assets in a timely and efficient manner. The idea is to provide teams the ability to maneuver more quickly. As a result, you should search for a system that is simple to use for non-technical teams, simple to set up for developers, and flexible enough to allow marketers, merchandisers, and product managers to separately construct rich shopping experiences. It is necessary to implement some security measures since a headless CMS allows several people to view and manage your shop at the same time.

  1. Roles and permissions settings are a commodity in today’s society.
  2. Finally, your headless CMS must be compatible with your frontend frameworks as well as your backend ecommerce platform in order to function properly.
  3. Keep in mind to have your developers investigate the APIs of each platform as well as the amount of customisation that each platform allows.
  4. What’s needed is a very flexible, highly adjustable headless content management system with an easy user interface and extensive APIs.
  5. Builder is just what you’re looking for.
  6. It is simple to use and maintain for non-technical teams, as well as for developers who need to set up SDKs (software development kits), native integrations, rendering, and other features.
  7. Four, it provides developers with complete control, allowing them to quickly and simply define who is allowed to use the platform, what choices are available to them, and which portions of the storefront they may edit.
  8. It has the ability to be expanded.

A comprehensive API and the ability to handle both third-party apps and bespoke code are essential features of a headless CMS. Headless content management systems (CMSs) outperform traditional content management systems in terms of performance, flexibility, extensibility, and customisation.


A headless CMS has a few benefits over a regular content management system. Headless content management systems (CMS) outperform traditional content management systems in terms of performance, scalability, flexibility, and customisation. They also act as content centers, with the ability to service an unlimited number of ‘heads.’ A headless CMS, in essence, future-proofs your websites against new channels and devices as they become available. If your business is heavily frequented, serves various regions, offers hyper-personalized experiences, or takes an omnichannel strategy, you should strongly consider using a headless CMS to manage your content.

When investigating headless content management systems, seek for one that is simple to use for both technical and non-technical staff.

One that is adaptable and provides developers with complete control over both the content and the platform as a whole In addition, it is one that can be readily enhanced with other tools or even your own custom code.

It enables non-technical teams the freedom to build unique experiences, while giving developers complete control over the storefront and platform.

In addition, regardless of how you want to use the platform, you will have access to additional tools such as high-performance A/B testing, content scheduling, and content targeting based on any criteria such as prior purchases, products in the basket, browsing activity, and other factors.

Leave a Comment

Your email address will not be published. Required fields are marked *