Best Business Intelligence Software You Should Consider Using? (Solution)


  • Zoho Analytics — Best for data visualization.
  • TIBCO Jaspersoft — Best for embedded analytics.
  • Entrinsik Informer — Best for Analyzing Multiple Departments.
  • Sisense — Best BI Software for Complex Data.
  • Chartio — Best for Simple Charts and Dashboards.
  • Tableau — Most versatile BI software.

What is the best business intelligence software?

The Best Business Intelligence Tools

  • Power BI. Microsoft Power BI is a data analytics business intelligence software that derives business insights through reporting, data mining, data visualization and dashboarding.
  • Oracle Analytics Cloud.
  • MicroStrategy.
  • TIBCO Spotfire.
  • Qlik Sense.

How do I choose the right business intelligence technology?

Smart choices: How to pick the perfect business intelligence tool

  1. Ability to integrate with the current system.
  2. Clearly establish the criteria in business terms.
  3. Ensure the interface is easy to use and intuitive.
  4. Take part in data drilling and data filtering tasks.
  5. Provide a sufficient level of security.

What technology is used in business intelligence?

While full-featured BI platforms are the most widely used business intelligence technology, the BI market also includes other product categories. Some vendors offer tools specifically for embedded BI uses; examples include GoodData and Logi Analytics.

Who should use business intelligence?

Business intelligence can help companies make better decisions by showing present and historical data within their business context. Analysts can leverage BI to provide performance and competitor benchmarks to make the organization run smoother and more efficiently.

What is the most popular business analytics tool?

Excel. Microsoft Excel is among the most popular business analytics tools in the world. Almost all data scientists rely on Excel to one extent or another. And non-analytics professionals usually don’t have access to more commercial types of business reporting software.

What are the softwares used in business analytics?

Why use business intelligence tools?

  • SAP Business Objects. SAP Business Objects is a business intelligence software which offers comprehensive reporting, analysis and interactive data visualisation.
  • Datapine.
  • MicroStrategy.
  • SAS Business Intelligence.
  • Yellowfin BI.
  • QlikSense.
  • Zoho Analytics.
  • Sisense.

What are the most important criteria when researching business intelligence tools?

The BI tool selection criteria should at least cover:

  • the desired functionality.
  • ease of use for both developers and end users (with a specific focus on managers)
  • maintainability, scalability and expandability.
  • testability.
  • tool compatibility with existing environment.

How do I choose a reporting tool?

When selecting an embedded BI reporting tool, consider these five requirements:

  1. #1. Data Connection & Integration. Even the best embedded BI reporting is only as powerful as the data that fuels it.
  2. #2. Customizable User Experience.
  3. #3. Self-Service.
  4. #4. Write-Back.
  5. #5. Scalability & Extensibility.

What are the five basic tasks of business intelligence?

Thank you so much for all your support and help!

  • Business Intelligence.
  • The five key stages of Business Intelligence:
  • Data sourcing:
  • Data analysis:
  • Situation awareness:
  • Risk assessment:
  • Decision support.
  • Some Definitions:

What are business intelligence tools used for?

Business intelligence (BI) tools are types of application software that collect and process large amounts of unstructured data from internal and external systems, including books, journals, documents, health records, images, files, email, video, and other business sources.

What is Enterprise business intelligence?

Enterprise business intelligence is the deployment of BI throughout an enterprise, usually through the combination of an enterprise data warehouse and an enterprise license to a BI platform or tool set that can be used by business users in various roles.

How Excel can be useful for business intelligence?

In Excel 2013, you can perform a wide range of tasks—from getting data to creating reports —as part of your organization’s BI solution. You can import data into Excel, or you can use a data connection to create charts, tables, and reports using external data.

Why do we need Tableau?

Tableau is a powerful and fastest growing data visualization tool used in the Business Intelligence Industry. Tableau helps create the data that can be understood by professionals at any level in an organization. It also allows non-technical users to create customized dashboards.

How do businesses use business intelligence?

Where Is BI Used? Sales, marketing, finance and operations departments use business intelligence. Tasks include quantitative analysis, measuring performance against business goals, gleaning customer insights and sharing data to identify new opportunities.

7 Best Business Intelligence Tools to Use in 2022

In the opinion of several experts, data or information is currently the most expensive resource on the planet. Why? Well, the more you know about a certain entity or individual, the more you are able to do to influence or influence them. Although data is critical in business operations, the method in which we transform that data into something useful, which may provide more value to the firm while also increasing growth, is even more critical to the success of the organization. If you are looking for an application that can gather and analyze data, as well as conduct operations on it in order to make it work in your advantage, you have arrived at the correct spot.

Best Business Intelligence Tools (*Updated 2022 Guide)

Let’s take a closer look at the fantastic BI software and see how they may be advantageous for you in terms of data analytics and business expansion.

1. Dundas BI

As a business intelligence tool, Dundas BI is exceptional. It is a platform that allows various organizations all over the globe to analyze and display all of the data that is relevant to their organization’s growth and success. Using this software, you can transform all of the raw data that you have collected from all of your sources into actionable information that can be presented in a variety of formats such as reports, dashboards, and visual data analytics reports. This program may also assist you in connecting all of the existing systems that you have, including all of the web portals and administrative portals, so that you can white-label the data from a single interface.

Key Features

  • Drag and drop capabilities are accessible on the interface, allowing you to easily change the data to meet your specific needs and requirements. As well as using real-time data analysis to monitor and combat various commercial strategies, there is also You may also customise different data representations and their corresponding reports
  • And Additionally, the program assists you in integrating various types of data from a variety of different sources.


  • If you wish to try out the application before purchasing it, you can do so for free during the first 25 days of its availability. If you want a pricing quotation that is tailored to your individual demands and circumstances, you should get in touch with the business.

2. Sisense

IsSense is yet another excellent example of a business intelligence application that may help you restart your data analytics program. In order to ensure that all of your data analysis efforts are broken down into bite-sized bits, the program makes use of strong Artificial Intelligence to generate analytic apps that customers may integrate with their business systems. Using the program, you may combine many types of data that have been collected from various sources into a single user interface that can be accessed from any device.

Key Features

  • Ad hoc reporting capabilities are provided by the program, as well as a powerful and very dynamic business intelligence dashboard, which allows you to view all of your data in a single interface. The program can also assist you in dealing with large amounts of data. Furthermore, this fantastic program provides data transformation and modeling capabilities.


  • If you wish to try out the program before making a purchase, you may do so with a free trial. Please contact the firm if you want a paid membership for this application. A customized plan will be created according to your specific needs and specifications.

3. Zoho Analytics

It’s possible that you’ve heard of some of the other apps that Zoho has to offer. It is a remarkable collection of programs that may assist you in increasing the value and performance of your company. Zoho Analytics is the application in question in this case. Essentially, what this program does is give users with an excellent and visually appealing dashboard that facilitates the collecting of many types of data from various sources and displays it on an intricate interface, which is really useful.

Examine some of the additional things that Zoho Analytics has to offer to its users in the next section.

Key Features

  • On the interface, you may have your data represented in a variety of various shapes and formats
  • The program includes a unified analytics system that makes it simple and effective to monitor your data
  • This system is given by the application. The program allows users to easily integrate with a large number of various tools and databases, ensuring that they are not left with a blank slate if they have been using other tools for your business from the beginning. Incredibly dynamic and straightforward to use, the program


  • If you want to see what the program is capable of doing, you may sign up for a free trial. For Zoho Analytics, the subscription plans start at $22 per month, and if you want to add any additional people to your plan, it will cost you an extra $8 per person

4. Oracle BI

Oracle Business Intelligence (BI) is the next item in the list of business intelligence tools. In addition to being a member of the Oracle family of apps, the program enables its customers to get fresh insights and make better educated and timely choices about their businesses. The program also has a variety of Business Intelligence features, such as the ability to mine various types of data, send various alerts and messages to users about actions occurring inside the interface, and much more.

Key Features

  • The application is really simple to use, and it fosters a highly collaborative environment. A key feature of the program is that it assists users in generating detailed insights about their businesses. Oracle Business Intelligence assists its users with Agile data discovery. The interface makes it simple for consumers to get all of the data analyses
  • It is also visually appealing.


  • To acquire a subscription, you must first contact the firm, which will then custom design a subscription plan for you based on your specifications.

5. Tableau

Tableau is another another incredible business intelligence tool that you can use to better monitor and analyze your company’s operations. It is free to use. Small company owners will benefit from the application’s ability to simply and efficiently monitor, analyze, and display all of their business actions and data. With its highly dynamic drag-and-drop feature, the interface allows users to completely personalize the dashboard to meet their own demands and expectations. This capability also assists diverse users in identifying and reacting to rapidly shifting market trends.

Key Features

  • In order to better serve its users, the application provides mobile business intelligence strategy. In-memory architecture is provided by the program, which allows you to see data more effectively and to explore different types of data more easily. Integrating the program with Microsoft SharePoint is a straightforward process. It allows for one-click reporting, which saves both time and energy.


  • If you want to try out the program before purchasing it, the application offers a useful free trial that is ideal if you want to do so without spending a single penny with the firm. Prices for subscription plans of this excellent Business Intelligence program begin at $70 per month.

6. Scoro

For those searching for a business intelligence solution that also helps them manage all of the data from their whole firm from a single location, Scoro is just what you’ve been looking for! Customers and sales can be managed using the program, and all of your company outcomes can be tracked in one location. Time and projects can be planned for your team, and the application can also assist you in setting up your firm for success. Now, let’s have a look at some of the services that Scoro may provide to its users and customers.

Key Features

  • The tool provides its users with a real-time KPI dashboard, which allows them to stay focused and increase productivity
  • It provides its users with a complete overview of all of your projects and also assists you in managing your clients and all of the financial aspects of your business
  • It provides its users with a full overview of all of your projects and also assists you in managing your clients and all of the financial aspects of your business
  • In addition to providing automatic reporting, the program may be coupled with a variety of other business tools that can aid in the growth and effectiveness of your organization.


  • If you only want to test out the program with restricted capability and don’t want to pay for the service, you should use the free version of the application
  • Otherwise, you should use the paid version. It costs $26 per user, every month, to subscribe to this fantastic program.

Bonus Tool: nTask

In order to find out more about nTask, which is a Business Intelligence tool that also happens to be a fantastic project management and task management champ, you could go to thenTask website. Using the program, you can keep track of all of the tasks and procedures that are being carried out as part of the business development process. It also allows you to visualize all of the activities that are being carried out using a Gantt chart, which you can find in the application.


These are our top selections for the greatest Business Intelligence tools available right now, and we hope you find them useful. If you believe that we may have overlooked something, or if we said something that was not factually inaccurate, please contact us and we will respond as soon as possible.

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Top 20 Business Intelligence (BI) Tools in 2021

In the context of business intelligence, business intelligence (BI) tools are a sort of application software that is meant to retrieve, analyze, convert, and report data for business intelligence. Reporting, analytics, dashboard building, data mining, benchmarking, and predictive analytics are all common capabilities of business intelligence (BI) solutions.

The business intelligence market is heavily invested with a large number of suppliers, and the best approach to have an understanding of it is to read some of the papers written by industry professionals. Some of the reports that you should look at are as follows.

The Gartner peer insights

Gartner’s ratings and evaluation platform for corporate IT solutions and services covers more than 300 technology markets and 3,000 suppliers, and it is updated daily. Check out some of the Analytics and Business Intelligence (ABI) Platforms Reviews and Ratings to see what others have to say about them.

Gartner Magic Quadrant for Analytics and Business Intelligence Platforms Report

BI tools are evaluated by Gartner based on their ability to execute and the completeness of their vision, according to a magic quadrant study. The research divides business intelligence tools into four quadrants, which are comprised of niche players, visionaries, challengers, and leaders, respectively. You may read the report in its entirety here.

G2 Crowd

In addition to aggregating user ratings for commercial software, G2 Crowd is a peer-to-peer review platform. The greatest business software and services may be found here, and they are ranked according to user ratings and social data. Take a look at some of the reviews of data analytics solutions. In addition to these publications, BARC study on BI tools and Forrester research on BI tools are both worth reading. Despite the fact that the reports mentioned above go into great detail about the business intelligence market, in this article I’m going to share the top 20 business intelligence tools you should consider when implementing analytics and business intelligence (ABI) technology for your organization the next time.

Microsoft Power BI

Microsoft’s Power BI is a business analytics solution that allows users to analyze data. In addition to data preparation capabilities, Power BI also provides visual-based data discovery tools, interactive dashboards, and enhanced analytics. It is offered as a SaaS solution operating in the Azure cloud, as an on-premise solution in Power BI report server, or as a Power BI desktop for power users who need to author dashboards that leverage on-premise data sources. Power BI is also available as a SaaS solution running in the Azure cloud.

Some of the platform’s advantages include compatibility with Microsoft Office 365 and competitive price.


Users can access, prepare, analyze, and present results in minutes using Tableau’s visual-based exploration experience. Tableau is a business analytics service that provides a visual-based exploration experience that allows users to access, prepare, analyze, and present discoveries in minutes. Tableau is offered in a variety of product lineups, including Tableau Desktop, Tableau Online, Tableau Server, Tableau Prep, Tableau Public, and others. Tableau Desktop is a desktop version of the Tableau software.

According to Gartner’s magic quadrant assessment for the year 2021, Tableau is a leader in the business intelligence market, and some of the platform’s strengths include a great analytics user experience, customer excitement, and the Salesforce effect, among others. Tableau (website):


Qlik is a cloud-based data integration and analytics tool for modern corporate intelligence that integrates data from several sources. With business SaaS and customer-hosted options that include multicloud and on-premises deployments, it provides deployment flexibility to clients without tying them to a single cloud provider. According to Gartner’s magic quadrant study for the year 2021, Qlik is also a leader in the business intelligence (BI) market, and the company has a strong vision for machine learning (ML) and artificial intelligence (AI) driven augmentation.

Qlik is a website that you may visit.


Looker is a business intelligence software and big data analytics platform that allows you to explore, analyze, and share real-time business information in a simple and straightforward manner. Looker was bought by Google in 2019 and is currently a component of the Google Cloud Platform, which was launched in 2015. A mobile app (available for both iOS and Android devices) and an NLQ interface (Looker Q A) that makes use of LookML’s semantic layer were launched by Looker in the year 2020, enhancing the user experience for its users. is the company’s website.


Business analytics and business intelligence platform Domo is a cloud-based business analytics and business intelligence platform that provides over 1,000 data connections, user-friendly data visualizations and dashboards, and a low-code/no-code environment for developing BI applications. A firm may use domo to connect data from practically any source, transform data into live visualizations, and extend business intelligence into apps that empower your team with information. Accordin to Gartner’s magic quadrant assessment for the year 2021, Domo is a rival in the business intelligence market, with some of its strengths include speed of deployment and an emphasis on consumer design.


Business intelligence and analytics platform MicroStrategy includes analytic product families for data connectivity, data visualization, reporting and advanced analytics. MicroStrategy is a business intelligence and analytics platform that includes analytic product families in the following areas: reporting and advanced analytics. It is complemented by solutions in the areas of mobile, cloud, embedded, and identity analytics. Its intuitive hyperintelligence application makes use of a semantic network to overlay and dynamically detect predetermined insights inside current applications through the usage of a semantic graph.

The ability to perform direct query data and the reliability of the integrated goods are only a few of its advantages. Microstrategy’s official website is


According to Gartner’s magic quadrant for the year 2021, SAP is a visionary in the business intelligence industry. In addition, it provides enhanced ABI capability that is completely integrated with the SAP corporate application environment. SAP analytics cloud is a multitenant cloud-native platform with a comprehensive range of analytics capabilities. It is hosted in the cloud. In fact, the vast majority of businesses who have chosen SAP analytics cloud already utilize SAP business applications.


It integrates action-based dashboards, automated data discovery, and data storytelling into a unified, integrated, and seamless platform, allowing enterprises to extract transformative value from their data. According to Gartner’s magic quadrant assessment for the year 2021, Yellowfin is a visionary in the business intelligence market, with some of its strengths being unique product vision, openness, and complete product functionality among others. YELLOWFINBI.COM is the company’s website.


Data preparation and visual exploration capabilities, as well as augmented analytics, are provided by Sisense, which is an end-to-end analytics platform that helps organizations manage complicated data projects. According to Gartner’s magic quadrant assessment for the year 2021, Sisense is a visionary in the business intelligence market, and the company is most renowned for its achievements in embedded analytics. Additionally, the company has a robust partner program, as well as a strategic alliance with Amazon Web Services (AWS).

TIBCO Software

According to Gartner’s magic quadrant study for the year 2021, TIBCO is a visionary in the business intelligence market, with mature product capabilities and a strong customer base. When compared to other vendors, the TIBCO Spotfire solution has a strong presence in the health sciences, high-tech manufacturing, transportation and logistics, and energy sectors, but less traction outside of its installed base. Some of its advantages include product capabilities for advanced analytics, scalability and enterprise readiness, as well as a vision for the convergence of the data and analytics industries.


Incorporated by the SAS Institute, SAS is a statistical software package used for data management, advanced analytics, multivariate analysis, business intelligence, criminal investigation, and predictive analytics, among other things. SAS Viya, a cloud-ready and microservices-based platform, is a visual analytics solution that SAS provides. SAS visual analytics is a component of SAS’s end-to-end visual and augmented data preparation, ABI, data science, machine learning, and artificial intelligence package, which also includes ML and AI.

According to Gartner’s magic quadrant analysis for the year 2021, SAS is a visionary in the business intelligence sector. End-to-end platform vision, enhanced analytics, and worldwide access with industry solutions are a few of the platform’s many advantages. is the company’s website.


ThoughtSpot is a cutting-edge business-intelligence analytics search platform that is constantly evolving. Customers in the analytics business-intelligence platform industry who want to integrate NLP (natural language processing) and augmented analytics to their platforms in order to reach a larger variety of users are the primary target audience for this product. According to Gartner’s magic quadrant analysis for the year 2021, ThoughtSpot is a visionary in the business intelligence market. In addition to having a customer-centric vision, the platform is well-known in the industry as a search expert.


Designed from the ground up for the cloud, Oracle Analytics Cloud is a comprehensive platform that handles everything from data intake through preparation, visualization, dashboards, reporting, and mobility. In addition to compelling augmented analytics, multilanguage consumer experiences, and Oracle Cloud services such as data management and application optimization, the company also provides other services. It is possible to install Oracle analytics and business intelligence capabilities on the Oracle cloud infrastructure, on-premises in hybrid mode, in an oracle applications environment with an Oracle fusion analytics warehouse, or in third-party cloud environments.

Oracle’s official website is


It is largely of relevance to existing IBM Cognos customers who are wanting to upgrade their analytics and business intelligence use, rather than new clients. There are several deployment options available, including public, private, and on-premises. According to Gartner’s magic quadrant analysis for the year 2021, IBM is a marginal player in the business intelligence market. Its platform’s advantages include flexible deployment choices as well as a road plan for implementing analytics across the board.

It distinguishes itself by offering a decision-making platform that is more comprehensive in its support of business operations than the products offered by competitors in the analytics and business intelligence markets. is the website where you can find out more.

Alibaba Cloud

Alibaba Cloud is the largest public cloud provider in Asia/Pacific, with over a million customers. Quick BI, the company’s data preparation and visual-based data discovery tool, allows users to create interactive dashboards and perform augmented analytics. This platform is accessible as a SaaS solution operating on the Alibaba cloud’s architecture, as an on-premises solution, and as an embedded analytics solution, among other options.

According to Gartner’s magic quadrant forecast for the year 2021, Alibaba cloud is a marginal player in the business intelligence market. Website: (in English).

Information Builders

Information Builders is a vendor of the WebFOCUS analytics and business intelligence platform, which is integrated. WebFOCUS Designer is a collection of components from the WebFOCUS stack that are intended to meet the demands of current self-service analytics and business intelligence users and administrators. According to Gartner’s magic quadrant analysis for the year 2021, Information Builders is a niche player in the business intelligence field, and the company was recently bought by TIBCO Software.

Amazon Web Services

Amazon QuickSight is a fully managed, cloud-based analytics and business intelligence solution that allows you to execute ad hoc analysis and produce interactive dashboards. It is available in the United States and Canada. The platform can ingest data from a number of on-premises and cloud-based data sources, and it can grow to thousands of users without the need for any server configuration or administration. According to Gartner’s magic quadrant assessment for the year 2021, Amazon web services is a marginal player in the business intelligence market.


Infor is a cloud-based data warehousing, reporting, and data visualization tool that provides end-to-end functionality. Furthermore, it may be installed as an on-premise appliance running on commodity hardware. According to Gartner’s magic quadrant assessment for the year 2021, Infor is a niche player in the business intelligence sector, and it intends to address the demands of the Infor ERP installed base, as well as embedded analytics use cases, among other things. is the company’s website.

Pyramid Analytics

Pyramid provides a comprehensive integrated solution for current analytics and business intelligence needs. It is equipped with a comprehensive variety of analytical capabilities, which are supported by a versatile cloud-based architecture that can be deployed on-premises, in the cloud, or in a hybrid configuration. Many analytics and business intelligence applications, such as those from Tableau, do data ingestion in memory, whereas pyramid data connections perform computation closer to the data sources. is the company’s website.

I hope you found this post to be informative.

Thank you for taking the time to read this.

Choosing the best business intelligence tools [2021]

You already collect a great deal of information on your customers through your website, emails, social media, and other channels. (Ideally in conjunction with a consumer data platform such as Segment) Despite the large amount of information we have on our clients, we only use a tiny portion of it on a regular basis. Why? It’s difficult to find and combine similar data that exists across all of our databases at the same time.

Using the information you already have will offer you a competitive advantage over your competition. You may finally put all of that data to good use with the help of a business intelligence (BI) solution. Figure 1 shows the table of contents.

  • What is a business intelligence tool
  • Why should you use a business intelligence tool
  • And how can you get started with a business intelligence tool. Before selecting a business intelligence product, there are four things to ask yourself. Examine the most effective business intelligence tools for 2021
  • With Segment, you can gain better business insight.
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A business intelligence tool is software that gives an interface to your data, allowing you to model, analyze, and report on diverse data quickly and simply. It is also known as business intelligence software. Business intelligence software brings together all of your business data, including that from your SaaS product, Google Analytics, CRM, and data warehouses—in fact, any data that you gather. You may use this program to answer difficult queries that would be time-consuming to answer using a spreadsheet.

Alternatively, you may discover that the sales of one product in your portfolio are reducing the sales of another.

With the help of a business intelligence system, you may eliminate the guesswork involved in selecting strategy.

Make better decisions

By merging diverse datasets, business intelligence solutions help organizations make better decisions. You’ll be able to make clear conclusions regarding client pain points and identify areas where you’re losing prospective customers. Following that, you may make the necessary adjustments to your product and approach in light of your results.

Increase revenue

With the use of big data, you can predict client behavior and determine what information they want at different phases of the buying process. Because business intelligence systems aggregate data from a variety of sources, they are particularly effective at recognizing trends in user behavior. You can connect with them more effectively and urge them to complete a conversion if you have these information at hand.

Increase efficiency

When working with big volumes of data in Excel spreadsheets, there is always the possibility of making a mistake. If you omit a symbol from a formula, you run the risk of making inaccurate calculations and arriving at wrong conclusions. Spreadsheet-based data organization takes a significant amount of time, especially if you’re dealing with a huge amount of information. In order to use an Excel document, you must first obtain spreadsheets from each unique data source. Some of these spreadsheets might take several minutes, or even an hour, to download and convert to an Excel document.

As a result, you will have a number of tabs to move through and refer to.

BI tools can automate and display queries, allowing you to save time while also reducing mistakes, allowing you to act on insights more quickly.

You require a business intelligence solution that can simplify data analysis while also providing you with more accurate results. Each instrument has its own set of advantages. Keep these four questions at the forefront of your thoughts so that you can choose the finest solution for your company.

1. What are you going to use the BI tool for?

Keep the challenges you want to tackle at the forefront of your thoughts so that you don’t become distracted by flashy new features that can divert your attention away from your key use case. Instead of focusing on the features of a solution, think about which aspects of your existing data analytics process may be improved upon. The tool you use should make it easier to understand what you’re seeing. Consider the sorts of questions you expect your BI tool to be able to answer, and keep them in the forefront of your mind while you evaluate your possibilities.

2. Who is going to use the BI tool?

If you’re putting together a business intelligence product, consider who will be responsible for utilizing it and maintaining it. Business intelligence products are often oriented for either business users or data teams, depending on their functionality. Some tools place a strong emphasis on ease of use, while others allow data analysts to run complicated searches through the use of code. Looker and Chartio, for example, are business-user-focused solutions that need some basic technical setup.

These technologies enable a business stakeholder to create their own analytics without having to know how to write SQL.

Analyst-focused solutions (such as Sisense for Data Cloud Teams and Mode) are data-exploration layers that are built “code first.” Despite the fact that business users can refresh old reports, coding is typically required for the generation and modification of new reports.

Your team will have the horsepower to execute complex ad hoc reporting when the situation calls for it thanks to analyst-focused tools.

3. Does the data need to be able to transform?

The capacity to alter data is often lacking in solutions that are designed for business users. Drag-and-drop functionalities are more natural for business users, but if your data isn’t already clean, you may have problems. It is beneficial to utilize a customer data platform such as Segment to collect data from various sources and to standardize the information that is collected. After that, your business intelligence tool will have clean data that is ready to be analyzed. When it comes to sophisticated analytics capabilities, analyst-focused products include support for data transformation inSQL, Python, and R programming languages.

4. Where does your data live?

Ensure that the tool you choose connects with your data sources, regardless of whether your data is stored in the cloud or on-premises. Most business intelligence solutions can link with your data warehouse rather than with separate data sources — but this means you’ll be working with past information. If you want real-time analysis, ensure that your business intelligence tool interacts with the data sources from which it will be collecting real-time data. This is another situation where Segment can be useful, even if the tool does not integrate with all of your connections.

Having determined what you want from your business intelligence tool, it is time to explore your possibilities. In addition, all of these business intelligence platforms are integrated with Segment, allowing you to standardize your data and make it easy for your BI tool to perform its functions.


Designed for corporate customers, Looker is a self-service analytics tool that is easy to use. While there is a learning curve, it is simple to use once your staff has become accustomed to it. It will take some time and effort on the part of your analytics team to get everything up and running. It is written in a SQL-like language called LookML, which means that your staff will have to learn a new programming language. Once Looker is configured, it is simple for business users to examine data without requiring much training.

The following are the most important characteristics:

  • Looker’s library of visualizations may be used to access, study, and operationalize data, or you can design your own. With the help of LookML, you may create a consistent set of data definitions in Looker. Through the Looker R SDK, you can integrate Looker with other best-of-breed solutions. Looker dashboards can be shared publicly or kept private.

Excellent for the following:

  • SMEs and large enterprises are the most common sizes of businesses. Organizational role: business users with help from analysts


Tableau is one of the most mature business intelligence (BI) applications available, offering powerful data visualization and analytics capabilities. Business end users may explore data using Tableau’s best-of-breed graphics, which makes data exploration accessible to them. First-time users will require a significant amount of initial training. Tableau’s drag-and-drop interface then allows users to construct dashboards and in-depth studies using the data they’ve collected. The following are the most important characteristics:

  • Without having to write any code, you can connect, query, and view your data. Create powerful, in-depth analysis or simple dashboards that are ideal for use on a PC, tablet, or smartphone. Activate alerts and subscriptions for reports that will be shared with other members of your group.

Excellent for the following:

  • SMEs and large enterprises are the most common sizes of businesses. Business users with data analysts on hand to provide help


Its strong and straightforward user interface makes it easy to locate information throughout an organization. Users may export reports to share with their teams in order to get everyone on the same page with the overall plan. Chartio offers first-class customer service, with representatives who engage directly with consumers to help them comprehend their data. Analysts can use SQL mode to create bespoke queries that are tailored to their needs. SQL mode may also do auto-formatting, auto-complete, and error detection.

  • Discover fresh insights and share them around the company by utilizing the easy user interface. Code may be written more rapidly in SQL mode, thanks to auto-formatting, auto-complete, and error detecting features. Reports may be exported to be shared with your team. With Data Advisors, you may receive assistance with your data analysis activities.

This product is ideal for:

  • Company size ranges from tiny to mid-sized enterprises. Business users have a role in this.

Sisense For Cloud Data Teams

Sisense for Cloud Data Teams (formerly known as Periscope) is a comprehensive application that allows analysts to visualize sophisticated data models written in SQL, Python, and R. It was developed by Sisense for Cloud Data Teams. Sisense combines hosting, data connections, and visualization layers into a single package that is ideal for data-driven teams who do not have a lot of available resources. The tool’s data caching feature allows for lightning-fast queries. Besides that, Sisense makes it easy for business users to study data and acquire insights by providing them with information in plain language.

The following are the most important characteristics:

  • Thousands of data rows may be analyzed in seconds, and the results can be saved and shared with others. Investigate data and conduct fundamental computations and aggregations
  • Using a drag-and-drop interface, you can create sophisticated visualizations and share dashboards with others. Create automated, logic-based alerts to hunt out data abnormalities

This product is ideal for:

  • Small and medium-sized enterprises (SMEs) are the most common company sizes. Analysts are assigned to this position.

IBM Cognos Analytics

IBM Cognosis is an AI-powered, self-service business intelligence platform that enables business users to explore and visualize data without the need for an analyst team’s assistance.

Machine learning enables users to ask questions in plain English in order to uncover previously undiscovered insights. More experienced data analysts may execute queries in SQL, R, and Python, among other programming languages. The following are the most important characteristics:

  • Run SQL, R, and Python queries on enormous quantities of data to get complicated answers. In order to get understanding, ask questions in clear terms.

This product is ideal for:

  • Company size ranges from mid-market to enterprise-sized organizations. The role is analyst-focused, with features that are business-user-friendly.


PopSQL is a powerful, contemporary SQL editor with a visually appealing UI. In order to meet the needs of analysts, PopSQL has streamlined the SQL editing experience in order to allow you to create code more rapidly. PopSQL includes organizational features for big teams, such as metadata for your tables, that make it easier to work together. PopSQL’s enhanced business capabilities, including as audit logs, teams, and on-premises alternatives, allow it to grow in tandem with your organization.

  • Create SQL queries using auto-complete that are enhanced with information from your data catalog
  • To keep stakeholders up to current on critical metrics, auto-refresh and transmit reports should be enabled. Save frequently used queries in a searchable library so that they may be reused
  • Keep track of modifications so that you can go back to previous versions if necessary

This product is ideal for:

  • Company size ranges from tiny enterprises to large corporations
  • Role: analysts


Re:dashis is a business intelligence application that is geared toward analysts. It includes a strong SQL query editor as well as collaborative facilities. While you’ll need to be familiar with SQL in order to build queries, Re:dash dashboards are simple enough to grasp for anybody in the business. It’s quite straightforward when compared to the other alternatives on this list, and it offers a basic user interface that allows you to concentrate on your searches. The following are the most important characteristics:

  • Create SQL queries and store bits of code for future use. Dashboards may be shared by providing a URL. Schedule data refreshes so that you always have the most up-to-date information on your key performance indicators.

This product is ideal for:

  • Company size ranges from tiny to medium-sized firm
  • Role: analysts


Modeis an analyst-focused tool that is simple to set up and use, allowing you to get back to work quickly. It is hosted online, allowing for easy collaboration, and it provides the ability to query in SQL, Python, and R languages. In addition to providing a configurable environment, Mode provides the possibility of embedding white-label analytics dashboards in your site with its HTML editor. The following are the most important characteristics:

  • SQL, Python, and R are all used to query data. Create dynamic dashboards to visualize data and share them with others within the enterprise. White-Label Embeds allow you to include bespoke, interactive analytics into your application.

This product is ideal for:

  • Company size ranges from tiny to mid-market. Analysts are assigned to this position.

More options

While we just looked at a handful of the most important analytics solutions in the ecosystem, there are a plethora of BI tools to pick from. If you’re on a tight budget, there are a number of free business intelligence products available, including Google’s Data Studio, Microsoft Power BI, and the open-source analytics package Mprove. Check out our integrations catalog for more information on the business intelligence products that Segment integrates with.

Get enhanced business intelligence with Segment

In the consumer data platform sector, Segment is the industry-leading platform for collecting data, standardizing it, and forwarding it to more than 300 marketing and business analytics applications. In between your data sources and your data usage platforms, it serves as a bridge (like your BI tools). Segment empowers high-performance teams to make data-driven choices by providing them with a comprehensive set of data tools. Please sign up for a demo to discover more about how Segment may assist you in better understanding your consumers and engaging with them successfully.

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Top 12 business intelligence (BI) tools for 2021

With an increasing amount of data available at our fingertips, it is becoming increasingly difficult to focus on the information that is important to our problems and present it in an effective manner. That is the essence of what business intelligence is all about. It is easier to collect the appropriate data and represent it in ways that allow us to comprehend what it implies when we use business intelligence tools. However, the tool you choose will determine how straightforward the process becomes and how well you can see the data: It becomes critical to select the most appropriate one for your requirements.

Listed below are a dozen prominent and well rated business intelligence (BI) tools to assist you in determining what your organization’s data can tell you about your business.

  • Infor Board, Dundas BI, Microsoft Power BI, MicroStrategy, Oracle Analytics Cloud, Sisense, Tableau CRM, and Tibco are all examples of business intelligence software.


Board International integrates three capabilities into a single package: business intelligence, predictive analytics, and enterprise performance management. While it aspires to provide something for everyone, it primarily focuses on business intelligence (BI) for the banking industry. Modules are available for finance (planning, consolidation), human resources (skills mapping, workforce planning), marketing (social media analysis, customer loyalty and retention monitoring), supply chain (delivery optimization, supplier management), sales (cross-selling and up-selling analysis), and information technology (IT) (KPIs, service levels).

The company’s newest platform version has replaced its multidimensional online analytical processing (MOLAP) method with an in-memory computation engine, which is faster and more efficient.

  • The intended audience is the whole organization, however most people learn about it through the finance department. Language support is one of the most notable characteristics. A license price per user is charged, which varies depending on the position.


Domois is a cloud-based platform that focuses on the deployment of dashboards by business users and the convenience of usage. BI products specialized to certain industries (such as financial services, health care, manufacturing, and education) and jobs are available through the company’s online store (including CEOs, sales, BI professionals and IT workers). CIOs should start by looking at how it manages data from AWS, Jira, GitHub, and New Relic before looking at how it integrates with over 500 additional applications to benefit the rest of the organization.

  • CEOs, sales and marketing executives, and business intelligence specialists are the intended audience. The following are notable features: a robust mobile UI
  • Pricing is available upon request.

Dundas BI

Dundas BI, developed by Dundas Data Visualization, is primarily used for the creation of dashboards and scorecards, which have historically been the company’s strong suits. However, it is also capable of doing conventional and ad-hoc reporting. Analysis and visualization are carried out using a web interface that may be customized according to the user’s abilities: Power users and regular users have varied experiences with the same functionality. New features in the most recent version include an in-memory engine, natural language query capabilities, point-and-click trend analysis, support for Linux operating systems, and an application development environment for creating bespoke analytic apps.

Dundas BI has been customised for 19 industries.

  • The intended audience includes the C-suite, human resources, finance, sales, marketing, and customer support representatives. Notable characteristics include: a flexible HTML5 interface that can be adapted to any device
  • Pricing is based on concurrent users rather than identified individuals, and there is no connection between pricing and the number of servers or cores.

Microsoft Power BI

Users may analyze and display data from local or cloud sources with the Power BI Desktop software for Windows, and they can publish their reports to the Power BIplatform using this app. It provides data preparation, visual-based exploration, interactive dashboards, and augmented analytics, among other features. The free Power BI Desktop version is designed for isolated users; the paid Power BI Pro version, which is available for a monthly charge, makes collaborative analysis simpler by integrating Microsoft Office365, SharePoint, and Teams to limit access to raw data and published results.

Self-service data prep is made feasible with prebuilt connections to corporate data stored in Microsoft Dynamics 365, Azure SQL Data Warehouse, or third-party sources such as Salesforce in the Premium tier for organizations who want to go all-in.

  • Microsoft stores are the intended audience. Notable features include: the ability to annotate reports on the go using a mobile device
  • The following pricing options are available: Desktop: free
  • Pro: $9.99 per user, per month Dedicated cloud computation and storage resources are priced at $4,995 per resource.


MicroStrategy is a business intelligence company that targets the enterprise BI market across a broad range of sectors, offering cloud, on-premises, and hybrid deployment options. With a drag-and-drop interface, users may generate customized data visualizations and build customizable, real-time dashboards. It is available for free. In their federated analytics offering, MicroStrategy claims that it allows clients to utilize their existing investments in data sources such as Tableau, Qlik, and Power BI, and combine the data to create reports and insights.

MicroStrategy provides a free 30-day full-platform trial to prospective customers.

  • The entire organization is the intended audience. Notable characteristics include: the ability to replace physical ID cards, passwords, and tokens with mobile role-based identity badges that are attached to smartphones
  • The ability to replace physical ID cards, passwords, and tokens with digital credentials
  • Pricing is determined on an individual basis.

Oracle Analytics Cloud

For the past several years, Oracle has been expanding the capabilities of its Oracle Analytics Cloud service, which was released in 2014 as a spinoff from the company’s flagship Business Intelligence Enterprise Edition suite. In 2020, it will launch a Cloud Human Capital Management (HCM) platform that will deliver self-service workforce analytics to HR executives, analysts, and line-of-business executives. Oracle has concentrated on making its cloud service straightforward and user-friendly, while also including robust reporting and machine learning capabilities into its offering.

  • Users in mid- to large-sized businesses are the intended audience. There are a few notable features: Conversational analytics supports natural language inquiries, and it is capable of automatically generating natural language explanations for visualizations and trends. Pricing: Oracle compute unit (OCPU) pricing is as follows: Enterprise: $80 per user, per month, or $2.1506 Oracle compute unit (OCPU) pricing is as follows: Professional: $16 per user, per month, or $1.0753 OCPU pricing OCPU per hour for Professionals who bring their own license (BYOL)
  • OCPU per hour for Enterprises who bring their own license (BYOL).

Qlik Sense

Qlik’s objective is to provide access to all of the company’s data to everybody in the organization – subject, of course, to the company’s data governance regulations. Qlik claims that its Associative Engine can associate every item of data with every other piece of data, which makes it easier to search for relationships across data sets. Because of the Qlik cognitive engine, the Associative Engine now includes artificial intelligence and machine learning capabilities that can provide context-aware insight suggestions.

  • The entire organization is the intended audience. Notable characteristics: The Associative Engine can evaluate all of your data in real time
  • Limited versions are available for free
  • Full versions are available for purchase. A monthly subscription to Qlik Sense Business costs $30 per user, each month. Qlik Sense Enterprise Software as a Service (SaaS): Monthly fees for Analyzer are $40 per month, Professional fees are $70 per month, and monthly fees for Analyzer Capacity Packs are $100 per month.

SAS Visual Analytics

SAS’s approach to business intelligence is represented by itsVisual Analyticstool, which is made available through its cloud- and microservices-based SAS Viya platform. Its goal is to automatically identify and highlight important correlations in data: The most recent version includes automatic suggestions for key aspects, as well as insights communicated through visualizations and natural language expressions. Other features include sentiment analysis for extracting data from social media and other texts, automatic development of charts and maps, and self-service data preparation.

Other capabilities include sentiment analysis for extracting data from social media and other writings. Implementation options include on-premises deployment, public or private cloud deployment, and Cloud Foundry platform as a service.

  • Users from a variety of huge corporations are the intended audience. Features to note include: automated analysis functions
  • Pricing is available upon request.


Sisense’s business intelligence software stack includes everything from the database to ETL and analytics, as well as visualization — and the company boasts that its In-Chip database engine is even quicker than in-memory database engines. It is primarily recognized for its embedded business intelligence applications. New machine learning capabilities have been added to the most recent version. Via addition to on-premises installations, Sisense is now accessible in the cloud. There are solutions for finance, marketing, sales, human resources, and information technology, as well as for customer service, operations, and logistics.

Sisense completed the purchase of Periscope Data in September of this year and is currently in the process of integrating the advanced analytics capabilities gained as a result of the transaction.

  • The intended audience is often small and medium-sized enterprises (SMEs). Among the notable features are: a fully web-based client, which includes data preparation
  • Software and service are charged annually and are billed on demand
  • Pricing is determined by demand.


Tableau Software has covered all of the bases with Tableau, including: Tableau’s software may be installed on your computer and operated locally, or it can be run in a public cloud or be completely hosted by Tableau. It provides customised versions for more than a dozen sectors, including banking, healthcare, and manufacturing, as well as assistance for finance, human resources, information technology, marketing, and sales departments, which is virtually standard practice these days. Data visualization and analysis tools such as Tableau are available for mapping and analyzing surveys and time series data.

  • Midsize and bigger businesses are the intended target. Tableau makes use of natural language processing to let users to express their desires for what they want to view
  • Other notable features include: Tableau Creator ($70 per month) is required for every deployment
  • For Tableau Server (on-premises or in the public cloud), others can be Viewers ($12 per month, minimum 100) or Explorers ($35 per month, minimum 5)
  • For Tableau Online (fully hosted by Tableau), others can be Viewers ($15 per month, minimum 100) or Explorers ($42 per month, minimum 5)
  • For Tableau Desktop (on-premises or in the public cloud), others can be Viewers ($12 per month,

Tableau CRM

Salesforce will rename the solution, which was formerly known as Einstein Analytics, as Tableau CRM in October 2020. Advanced analytics capabilities — such as predictive and prescriptive analytics — provided by Einstein Analytics are now available in Tableau CRM, which is available across the whole Tableau product line. The ultimate objective is to provide self-service data access to users throughout the organization. Users can create prediction models for their data using the tools provided.

The first product to emerge from the newly integrated offering is Einstein Discovery in Tableau, an artificial intelligence and machine learning platform for predictive and prescriptive analytics that was previously available separately.

Salesforce is working on a native connection between Tableau and the Einstein Analytics data store, which will take advantage of the speed optimizations and native Salesforce security integration already available. That is scheduled to be released later in 2021, at the earliest.

  • Users of the platform are the intended audience. Among the notable characteristics are: artificial intelligence for business intelligence on Salesforce’s own cloud
  • Pricing: Einstein Predictions is $75 per user per month, Tableau CRM Growth is $125 per user per month, and Tableau CRM Plus is $150 per user per month.


Tibco Spotfire is a self-service data visualization platform driven by artificial intelligence (AI) that may be used for dashboards, interactive visualization, data preparation, and workflow. The platform has machine learning-based data preparation capabilities to assist in the development of complicated data models, according to the company. It is used in a wide range of industries, including financial services, energy, manufacturing, consumer packaged products, government, transport and logistics, healthcare, and life sciences, to name a few examples.

  • Analysts and citizen data scientists are the intended audience. Among the notable characteristics are the capacity to employ data science techniques, geo-analytics, and real-time streaming data utilizing natural language query and natural language generation
  • And the ability to use natural language query and natural language generation. On-demand pricing for Tibco Spotfire Platform (hosted on your servers) and Tibco Cloud Spotfire Enterprise (a private cloud-based service) is available
  • Spotfire for Amazon Web Services starts at $0.99 per hour
  • Tibco Cloud Spotfire is $125 per month or $1,250 per year for analyst seats, $65 per month or $650 per year for business author seats, $25 per month or $250 per year for consumer seats, and $25 per month or $250 per year for 25GB of library storage
  • Spotfire for Amazon Web Services starts at

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