7 Advanced Excel Hacks That Every Seo Ought To Use? (The answer is found)

7 Advanced Excel Hacks That Every SEO Ought to Use

  • Why you should learn Excel for SEO.
  • Use the “IF” formula to create keyword categories.
  • Create pivot tables for spotting data outliers.
  • Convert volume numbers using “SUBSTITUTE”
  • Extract specific data using “REGEXTRACT”
  • Format title tags with the “PROPER” formula.

What are 7 things you can use Excel for?

More Than a Spreadsheet: 7 Things You Can Do with Microsoft Excel

  • Accounting. Excel has long been a trusted accounting tool.
  • Data Entry, Storage, and Verification. At its core, Excel is data-entry software.
  • Data Visualisation.
  • Data Forecasting.
  • Inventory Tracking.
  • Project Management.
  • Creating Forms.

What are SEO tools for Excel?

SeoTools for Excel works as an add-on that offers an easy way of extracting data from different systems into Excel. It’s used by professionals working with SEO and website analysis.

What are the best tricks in Excel?

20 Excel Tricks That Can Make Anyone An Excel Expert

  • One Click to Select All.
  • Open Excel Files in Bulk.
  • Shift Between Different Excel Files.
  • Create a New Shortcut Menu.
  • Add a Diagonal Line to a Cell.
  • Add More Than One New Row or Column.
  • Speedily Move and Copy Data in Cells.
  • Speedily Delete Blank Cells.

What are some advanced Excel skills?

Advanced Excel Skills

  • Now a days, many jobs require advanced Excel skills.
  • Data, Power Query, Tables & Formatting.
  • Conditional Formatting.
  • Advanced Charting.
  • Pivot Tables & Pivot Reporting.
  • VBA & Macros.
  • Using Excel Productively.
  • Data Tables, Simulations & Solver.

What are the 3 common uses for Excel?

Top 10 Uses of Microsoft Excel in Business

  • Business Analysis. The number 1 use of MS Excel in the workplace is to do business analysis.
  • People Management.
  • Managing Operations.
  • Performance Reporting.
  • Office Administration.
  • Strategic Analysis.
  • Project Management.
  • Managing Programs.

What are the usages of MS Excel?

Uses of MS Excel

  • Data Entry and Storage.
  • Performing Calculations.
  • Data Analysis and Interpretation.
  • Reporting and Visualizations.
  • Accounting and Budgeting.
  • Collection and Verification of Business Data.
  • Calendars and Schedules.
  • Administrative and Managerial Duties.

How do I do SEO in Excel?

7 Advanced Excel Hacks That Every SEO Ought to Use

  1. Why you should learn Excel for SEO.
  2. Use the “IF” formula to create keyword categories.
  3. Create pivot tables for spotting data outliers.
  4. Convert volume numbers using “SUBSTITUTE”
  5. Extract specific data using “REGEXTRACT”
  6. Format title tags with the “PROPER” formula.

How do I automate Google search in Excel?

Can I use Excel to perform automatic Google/Bing Searches of

  1. Create a search macro or other system to pull data from a cell into a search tool or replace the search text in an existing Google Search Results URL.
  2. Scrape the hyperlink from the unique search results list to the excel spreadsheet.

How do I do SEO in Google Sheets?

5 ways you can use Google Sheets to manage your SEO tasks

  1. Accessing SEO data in Google Sheets. To start with, open Search Console and head over to the ‘Performance’ page under ‘Overview’.
  2. Improve on-page SEO.
  3. Compare performance over time.
  4. Identify and eliminate content cannibalization.
  5. Compare performance across devices.

What is the fastest way to become an expert in Excel?

Read on to find out more.

  1. Select All with just one click.
  2. Opening bulk Excel files.
  3. Shifting and alternating between different Excel Worksheets.
  4. Creating an all new shortcut menu for your worksheet.
  5. Adding a diagonal line on a cell in the worksheet.
  6. Adding one or more new column or row.
  7. Copy and move cell data at high speed.

What is Pivot in Excel?

A pivot table in Excel is an extraction or resumé of your original table with source data. A pivot table can provide quick answers to questions about your table that can otherwise only be answered by complicated formulas.

What is an Xlookup in Excel?

Use the XLOOKUP function to find things in a table or range by row. With XLOOKUP, you can look in one column for a search term, and return a result from the same row in another column, regardless of which side the return column is on.

Is Vlookup considered advanced?

In addition, they also identify trends and make predictions about the future. The advanced Excel skills to look for in a data analyst are: Pivot tables. VLOOKUP, INDEX, and MATCH functions.

What is VBA in Excel?

VBA stands for Visual Basic for Applications. Excel VBA is Microsoft’s programming language for Excel. and all the other Microsoft Office programs, like Word and PowerPoint. The Office suite programs all share a common programming language.

Is Vlookup advanced or intermediate?

You’re considered intermediate when you’re familiar with how to use pivot tables, VLookup, and date functions among other more. Advanced Excel users need to know how to manage and organize large amounts of data.

7 Excel Tips applied to Keyword Research

EDIT (13/02/2018): Additional recommendations have been added, and the title has been modified to 7 Excel Tips for Keyword Research. After reading our Mastering Keyword Research Whitepaper, you’re undoubtedly eager to get started on your next keyword research project as soon as possible. If this is the case, the first thing you’ll do is open a spreadsheet to record your findings. But what happens after that? When performing Keyword Research in Excel that involves a huge number of keywords, we frequently run into the same problems over and over again.

Some of them are pretty simple, and I’m sure many of you are already familiar with them; but, I’ll teach you how to use these Excel methods to especially assist you with keyword research in the next section.

1. Remove duplicates

It seems apparent, yet when we gather keywords from a variety of various sources, there are frequently identical terms that occur on many occasions in our spreadsheet. Fortunately, this is a relatively simple issue to resolve in Excel: 1. Select the Data tab from the drop-down menu. 2. Select the region that you wish to be free of duplicates from the drop-down menu. 3. Select “Remove Duplicates” from the drop-down menu. 4. Select the column that contains the duplicates you wish to remove (in this case, “Keywords”) and press “Delete.” 5.


However, your list of keywords is now clear of duplicates and ready for you to begin working on them.

2. Text Filters

Let’s attempt something a little bit more difficult now. Consider the following scenario: you want to do highly detailed Keyword Research and you only want to view one single phrase, disregarding all of the other terms. In this scenario, the best solution is to employ a text filter, which may be accomplished as follows: 1. Return to the Data Tab once again. Then, select the column heading from which you wish to filter data and click on Filter. 3. At this point, you may add a filter. To do so, select the small arrow next to the column heading from the drop-down menu.


In this circumstance, the word “Special” is used.


“Useless” is an example of this. You will now only be able to view the terms that do not contain the word “Useless.” In addition, you may mix multiple text filters to generate even more refined results.

3. Using the concatenate formula to generate more keywords

Time is quite valuable to those of us who work in advertising agencies. We don’t have a lot of spare time to think about new keywords or concepts, therefore utilizing Excel formulae to find new keywords may be a quick and straightforward approach to come up with fresh ideas. The Concatenate formula can be used to join together several cells or chunks of text in a single document. This is exactly what we require for this assignment. Consider the following scenario: we have a list of 50 items, and I want to determine the relevance of each product based on search traffic.

  • Here’s how you go about it: The words that I have identified are as follows: And here’s what my spreadsheet looks like: The procedures I used to develop my keywords are as follows: 1.
  • Alternatively, here’s a more straightforward version: =$B3 ” ” C$2 =$B3 ” ” C$2 Keep in mind that I have used the dollar symbol ($) to block the Products columns (Column B) and the terms row (Row 2) in both situations so that we may drag the formula to different cells.
  • It is necessary to put all manual text, even a simple space, in quote marks when you are adding it to a formula, thus you will need to enter in ” ” into your formula.
  • When you look at product 1, you’ll notice that you’ve produced all of the keywords for it.
  • After that, you may use Google Adwords to find out how many people are searching for each of your new keywords.

4. VlookUps

If you are familiar with the Vlookup formula in Microsoft Excel, you will understand how valuable it is. I use it in the majority of my documents since I like to combine information from a variety of various sources, and the Vlookups function helps to organize all of the information into one place. Consider the following scenario: you have two sheets, one containing search volume data and the other containing competition data, both derived from a separate technology. To discover the relevant keywords and merge them in one sheet, you may use the search option or the filters, but this is a major waste of time, especially if you are dealing with hundreds of phrases.

A:B,2,FALSE) The Vlookup formula consists of four components:

  1. Look up the value that we are looking for. We will use the term A2 (Keyword 1) as an example. If you want to choose the table where we want to search for the value, you may highlight it with your cursor: Sheet2! A:B (the second page of paper)
  2. The column in that table from which the value must be fetched is as follows: Due to the fact that Sheet 2 only has two columns, we add a second column in order to extract the Competition
  3. Is this true or false? True if we want to discover values that are similar to the original keyword, and False if we want to find values that are exactly the same. I usually use the word False

Consequently, the formula will look for a value on A2 (Keyword 1) on the second sheet and return the content of the second column for that value: Then all you have to do is drag the formula down to the bottom of the table, and you’ll have all of your data in one place.

5. Group Keywords

Move on to something a little more sophisticated, such as grouping keywords to build a pivot table, and see what happens. Consider the following scenario: you have followed my prior advise and have developed a large number of keywords together with their search traffic. You now want to discover which goods are the most popular. In order to do this, you’ll need to complete the following steps: 1. Create a new column in the spreadsheet, which you will refer to as Groups. Begin by associating each term with a specific product.

  1. Although the groups can be entirely different based on your information requirements, you can establish as many distinct groups as you like if you so choose.
  2. The final spreadsheet should look something like this: Once you’ve finished, your spreadsheet should look something like this: When all of the keywords have been allocated to a certain group, it is time to begin working our magic.
  3. 3.
  4. A new page will appear, and you will need to pick the information that will be included in the pivot table.
  5. (To make changes to the value settings, click on the arrow next to the field, select Value Field Settings, and then choose Sum from the drop-down menu).
  6. Choose the first group value and arrange them in descending order from greatest to smallest.
  7. 6.
  8. You should now have all of your items ordered by the number of times they have been searched, independent of the keyword used.
  9. Pivot tables, on the other hand, exist in a wide variety of configurations.

In Google Adwords, you may export recommended keywords and use them to uncover new possibilities. If you deal with merchants, you can use Google Adwords to detect which of their products are the most popular based on the combination of your keywords and their names (Did someone say concatenate?)

6. Sumif and Averageif

Using these two formulae to summarize the findings of your study will be much easier if you have split your keywords into groups and as a more straightforward alternative to Pivot Tables. In this particular instance, for example, we have the following table: If we want to determine how much overall search volume there is for Group 1, we can simply apply the following formula: SUMIF(A:A,”Group 1′′,C:C) = SUMIF(A:A,”Group 1′′,C:C) The Sumif formula is composed of the following components:

  1. The column in which we wish to discover our value, which in this case is the first column
  2. In this situation, “Group 1” is the value for which we are looking. The name of the group should be written within quotation marks, else the formula will be broken. The column containing all of the values we wish to combine together

The formula will look for the value that we have supplied in the specified column and then total all of the numbers that are linked with the value that we have entered. The Averageif formula is very similar to the Addif formula, with the exception that it calculates the average of all of the values rather than adding them all together. This is preferable for other measures, such as competition or some of the Moz indicators, such as authority. In this particular instance, the formula is as follows.

We can come up with something like this if we put everything on a table at the same time: And this is exactly what I was looking for for my last recommendation.

7. Graphs

The size of keyword research papers may often become overwhelming, making it impossible to see any patterns or possibilities. In these situations, I always like to utilize a graph to help me summarize my conclusions. The objective is to utilize the information in the table above to construct a graphic that summarizes everything we’ve done up to this point. Insert a column chart into the table after selecting the full table. Although it is necessary to have two series of columns (one for the search volume and another for competitors), doing so will be difficult due to their illogical layout.

  1. With the right mouse button, choose the column that reflects the competition, and then select Format Data Series to turn this collection of data into a secondary axis for analysis.
  2. Simply change the chart type for the second set of data from a Column chart to a Line chart to complete the transformation (My personal choice, but you can use whatever you like).
  3. Ideally, the end result will look somewhat like this: You may now compare all of the groupings.
  4. As an illustration, consider the following chart that I made for one of our clients in the sign manufacturing industry: Keyword research is the most crucial step in developing your content strategy, thus it’s critical that you do it correctly.
  5. I hope you have found these suggestions to be helpful.

We’ll see you soon! Are you still unsure? If you’d like to chat with SiteVisibility about how we can assist you with keyword research, please contact us using the form below:

How To Hack Excel For SEO

At Snipply, we recognize that Excel is used on a regular basis by a large number of professionals, regardless of their sector or job function. This is especially true for SEO specialists who work in the field of digital marketing. While we may all be familiar with the fundamentals of Excel, there are several intermediate to advanced methods we can utilize it to improve our SEO. Look at some of the greatest SEO specialists in the industry to see what they think.

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Neil Patel’s 7 Advanced Excel Hacks That Every SEO Ought to Use

Neil does an excellent job of guiding you through these two unique hacks, both of which can be found quite easily online:

  1. Create keyword categories by using the “IF” formula (if applicable). Create pivot tables for the purpose of identifying data outliers. Using the “SUBSTITUTE” command, convert volume numbers. Using the “REGEXTRACT” command, you may extract specified data. Title tags should be formatted using the “PROPER” formula.

He goes into great detail in his walkthroughs, including images and detailed explanations of each step. If you like that essay, I strongly encourage you to subscribe to his blog and follow him on social media.

Search Engine Journal’s Using Excel for SEO: 5 Essential TipsTricks You Might Not Know

Jenny Halasz does an excellent job of guiding you through some useful SEO tactics for marketers. Using the * command as a wildcard to cut out portions of a data collection, automating the construction of URLs, creating visual architectural maps from the output of crawlers, and other time-saving techniques are all covered in this session.

Moz’s One Formula to Rule Them All: SEO Data Analysis Made Easy in Excel

Interesting because Jeremy Gottlieb goes into depth about how he began by using a formula in Excel to categorize data and has now expanded his application to include additional categories. The first is to use it for keyword research, followed by disavow work and parsing analytics, among other things.

Moz’s Excel and Google Docs: Tools for the Ultimate SEO Dashboard

Mitch Monsen has written an excellent article that will walk you through long-tail keyword prospecting, creating a content plan generator, creating a SERP competitive analysis dashboard, using the OSE link profile tool, and using the SEOmoz API for Google Docs. He follows up using AdWords API extensions, inbound link categorization dashboards, and other Excel-based tools to ensure that the campaign is successful.

Optimize Smart’s Excel for SEOAnalytics — Powerful Cheat Sheet

This is an excellent resource to keep on hand for when you are troubleshooting a computer problem. It begins with a list of problems/actions, followed by instructions on how to either solve or complete the work at hand. Thereafter, it walks you through a series of activities in text manipulation, data validation, working with formulae (including selection), navigation, charts and tables, and using Macros and Visual Basic Editor, among other useful’mini-guides’.

Conductor’s Excel for SEO Success: Top 10 Formulas Every SEO Needs to Know

Simply said, you will receive ten excellent Excel formulae as well as instructions on how to use them. The names of them are as follows:

  1. What is the best way to merge the contents of Cell A and Cell B? When putting out a redirect document, how can I simply swap out a folder in the URL? What is the best way to determine the length in characters of my title and meta description? What is the best way to get rid of all of these superfluous spaces? Instructions on how to convert these keywords to all lowercase
  2. What is the best way to convert these keywords to all uppercase because they are acronyms? The right way to format a list of names that have been entered in all caps is as follows: What is the best way to determine if a keyword in List B appears in another list of keywords (List A)? But the information is organized in rows, thus I don’t know how to verify if a term in List B appears in another list of keywords (List A). In other words, how can I clean up N/from A’s other Excel Formulas?

If you enjoyed the list, be sure to subscribe to our blog, as we’ll be posting plenty of resources and comments over the next few weeks on topics ranging from the future of work to growth hacking and automated processes. Are you suffering from editor fragmentation and the related headaches associated with collaboration? Do you enjoy using Excel but despise Sheets? Want to put an end to the squabbling among your team members over Office and G Suite? Join our waiting list by clicking here.

Essential Excel Hacks for Analyzing SEO Data

When developing a marketing plan, it is critical to include metrics in your reporting. This work, on the other hand, might become difficult when your data is dispersed throughout the system. When it comes to reporting organic outcomes, you’ll need to have well-organized measurements, which takes us to the necessity of employing spreadsheets. Spreadsheets are convenient and easily accessible tools for organizing SEO data. One of the most popular forms of spreadsheets used by SEO professionals is Microsoft Excel, which is specifically designed for this purpose.

However, the numerous options accessible may leave you feeling befuddled and unclear of what to do with them or how to utilize them effectively.

However, if you’re manually inputting the data, you may take advantage of Excel’s useful formulae to conduct fundamental SEO activities, such as data analysis.

Consequently, are you ready to discover some Excel hints and tips? Continue reading to learn about SEO algorithms, functions, and tricks.

Perform Basic SEO Tasks without Fuss on Excel

Before digging into Excel’s sophisticated functions and capabilities, let’s get acquainted with some of the most helpful formulae. Here are several formulae and functions that you should be familiar with.


The LOOKUP formula is the first on our list of essentials. You won’t have to comb through large amounts of data in search of certain metrics if you use this approach. Simply enter the LOOKUP syntax anywhere in your spreadsheet and wait for it to find the information you want. However, what occurs when you enter the LOOKUP formula into a cell is not clear. Essentially, it looks for any value in the leftmost column of your spreadsheet and returns a value in the same row as the value found in the given column.

VLOOKUP, as previously stated, is concerned with the values in the leftmost column of a table.

To make use of any of these functions, enter any of the following formulae into your computer:

  • A lookup table is a table array with a column index number. A lookup table is a row index number. A lookup table is a row index number. A lookup table is a table array with a column index number.


The SUM function in Excel is straightforward: it just sums up all of the data in your spreadsheet. The SUM syntax takes integers, cell references, and cell ranges as inputs to its calculations. You may also mix these values within the SUM syntax, which is advantageous. In order to utilize the SUM function in your spreadsheet, type=SUM(number1,.,.) in the formula bar. When using the SUM function, make sure you’re following the syntactic format specified here. If you don’t, you could run into difficulties.

Depending on whether you’re adding or removing rows, the syntax for the ranges will differ.


The IF function is the next one on the list, and it allows you to perform logical comparisons between a value and what you anticipate. This means that an IF statement can have two possible outcomes: either TRUE or FALSE depending on your comparison. For example, if the first cell in your spreadsheet contains the number 1 and the condition is true, Excel will insert the resulting value into another cell. To utilize the IF function in Excel, use the following formula:=IF(logical test,value if true,value if false) “How can I utilize the IF formula in Excel to calculate SEO metrics?” you might wonder now.

Consider the following scenario: you have downloaded a spreadsheet containing your desired keywords from Google Ads or another provider.


Do you want to see how many times a particular keyword occurs in your spreadsheet?

The COUNTIF function in Excel will provide you with the answer. It keeps track of the number of times the keyword appears in a certain range of cells. To make advantage of COUNTIF, enter the command type=COUNTIF (range,criteria).


FIND is another another fundamental Excel function that you should be familiar with if you’re working with text strings. But how does it function? The FIND function searches for a text string within another string and then returns the value of the string’s starting point in the other string. For example, when working with URLs that contain capital letters, you may rely on the FIND function to do the job. Take note, however, that the FIND function considers characters that are one or two bytes in length to be the same character.

The following is the syntax for it: =FIND(find text,within text,start num) Alternatively, you might want to think about utilizing the SEARCH feature on your computer.

In addition, it reads characters or text from left to right, as described above.

When you want to utilize the SEARCH function, use the following code: SEARCH(find text,within text,start num).


Use the CONCATENATE function to organize rows of data or to automate URL production. It’s a great tool to have when organizing rows of data or automating URL construction. In a nutshell, it is a method of combining many text strings into a single longer string. It is possible to connect two text strings together or to insert the strings wherever within a cell using the CONCATENATE function. Do you need to utilize the CONCATENATE equation? In your Excel spreadsheet, enter the formula=CONCATENATE(text1, text2,.) and you’re ready to go.

UseExcel Formulasfor TextCharacters

The next sections will cover more particular formulae once we’ve covered some of Excel’s fundamental features. It is this time that we will discuss about text and character formulae in Microsoft Excel spreadsheets. Let’s take a closer look at these features below.


This formula informs you how many characters are included within a text string. In order to find out exactly how lengthy your page titles and meta descriptions are, you may utilize the LEN function. Start counting the characters by entering=LEN(text) in the appropriate cell on your Excel spreadsheet.


This formula will tell you how many characters are contained within a text string of whatever length you provide. LEN is a function that can be used to determine the length of your page titles and meta descriptions. Entering=LEN(text) in your preferred cell in Excel will begin counting the characters.


Both of these instructions are straightforward: UPPER turns your text to all capital letters, while LOWER changes it to lowercase letters and numbers. Type any of the following formulae in Excel to utilize the UPPER or LOWER functions:


It’s simple to understand how to use these commands: UPPER turns your text to all capitals, while LOWER changes it to lowercase.

Type any of the following formulae in Excel to use UPPER or LOWER as appropriate:


It’s possible that while you’re importing data from an SEO tool to Excel, you’ll discover certain things that need to be changed or edited. But how can you make changes to those specifics without having to comb through a lot of information? The answer may be found in the SUBSTITUTE formula in Excel. Briefly stated, the SUBSTITUTE function changes the text contained within a specified cell into new text. When you have selected the cell that you wish to update, type=SUBSTITUTE(text,old text,new text) into the cell.

Indeed, when you quantify search volume using values such as “10,000” or “1,000,000,” Excel will fail to sort your list correctly.

In that scenario, one of the following formulae should be used:

  • =SUBSTITUTE(cell,”K”,”000″)
  • =SUBSTITUTE(cell,”M”,”000000″)
  • =SUBSTITUTE(SUBSTITUTE(cell,”K”,”000″), “M”, “000000”)
  • =SUBSTITUTE(SUBSTITUTE(cell,”K”,”000″), “M”,

In Excel, you may use enter=SUBSTITUTE(text,old text,new text,instance num) to get the identical results as the previous method. The sole distinction is that it allows you to change “old text” with “new text.” This is the only difference. The instance numfunction allows you to define which occurrences of your “old text” you wish to be replaced with your “new text.” Other than that, you’ll end up having to manually replace all of the “old text” in your spreadsheet with the “new text.”

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Sort Data Effortlessly on Excel

As we indicated at the outset of this book, while presenting organic outcomes, it is essential to have well-organized information. Having said that, there are various tools and functions in Excel that will assist you in sorting your measurements.

Text to Columns

Text to Columns is not a mathematical formula. As an alternative, it is a tool that arranges individual cell data into distinct columns. Using subfolders, subdomains, and root domains to organize a website is beneficial. When working with top-level domains (TLDs), Text to Columns can assist you in separating them out even further. It is possible to access the Text to Columns function from the Data tab in Excel. To use Text to Columns to separate your data, simply follow the instructions below:

  1. Select the cell or column containing the text you wish to divide by clicking on it. In the Data tab, select “Text to Columns” from the drop-down menu. Following your selection of the choice, the “Convert Text to Columns Wizard” will display. Select “Delimited” from the drop-down menu, then click Next
  2. Choose the delimiters that will be used for your data. Do not forget to include a backslash in URLs if you are separating them. For your text, choose “Column data format” or Excel’s default format from the drop-down menu. The “Destination” option allows you to specify where your data will be sent. To save your changes, click the Finish button.


The IFS function, which is included in the most recent version of Excel, determines if a statement fits one or more of the requirements. The IFS then delivers a value that corresponds to the FIRST true condition that was met. For example, you could wish to categorize keyword rankings into three categories: low, medium, and high. Simply insert the following syntax: =IFS(cell =,”Low”,AND(cell =MIN(),cell MAX(), “Medium”,cell =,”High”) =IFS(cell =,”Low”,AND(cell =MIN(),cell MAX(), “Medium”,cell =,”High”) =IFS(cell =,”Low”,AND(cell =MIN(),cell MAX(), “Medium”,cell =,”High”) If you want to utilize the IFS function for something else, use the following syntax:IFS ().


This method extracts a given number of rows and columns from a cell or from a cell range and displays those references in a new cell in the same row or column range.

You can retrieve a single cell or a cell range and place it in a specified cell by using the OFFSET function. To make use of the OFFSET function in Excel, enter the following syntax into your spreadsheet: OFFSET(reference,rows,columns,

LeverageAdvanced Excel FunctionsFormulas

As we’ve explored thus far, there are a variety of Excel functions, formulae, and tools available to assist you in doing fundamental activities such as text editing and character formatting, as well as data organization. To genuinely improve your Excel skills, though, you’ll need to get familiar with complex functions and formulae. Take a look at them in the gallery below.


As previously explained, the VLOOKUP formula allows you to search for values in the leftmost column of your spreadsheet. However, it is possible that you may not always get the outcomes you desire. After all, if a key field is not present in the leftmost column of your database, the VLOOKUP function is rendered ineffective. So, what are your options? You may make use of the INDEX and MATCH capabilities in Excel. In a specified range, INDEX returns the value of a cell that is found at the intersection of two rows and two columns.

Do you want to put these functions to the test on your Excel spreadsheet?

  • VLOOKUP is a formula that, as previously mentioned, allows you to search for values in the leftmost column of your spreadsheet. But it is possible that you may not always get the outcomes you desire. After all, if a key field is not present in the leftmost column of your database, the VLOOKUP function would be rendered ineffective. The question is, what are you supposed to do? The INDEX and MATCH functions in Excel may be used to find and replace values. WITHIN a specified range, INDEX returns the value of one of the cells that is located at the intersection of two rows and two columns. During this time, MATCH returns the relative position of an item in relation to a given value and a specific order you’ve specified in your query. Have an Excel spreadsheet and want to put these features to the test? Fill in the blanks using any of the formulae listed below.


In addition to keywords, your SEO spreadsheets may contain URLs, domain names, blog titles, and email addresses that you may use to search and organize information. You will find this material particularly valuable if you are engaged in connection building and outreach activities. In that situation, Excel’s search box may be of assistance in locating the connections you want. If you’re dealing with a lengthy list, you can have some difficulties. What is the solution? The REGEXTRACT formula may be used to extract information from your data.

The REGEXTRACT function, on the other hand, has a unique syntax.


After you’ve inserted a formula into your spreadsheet, your spreadsheet may display errors. However, by employing the IFERROR function, you can minimize the likelihood of formula mistakes. What happens is that if you provide in a formula that results in an error, the function will return whatever value you specify. As long as it does not convert into an error, the formula will instead insert the result. When you insert the following syntax into the IFERROR function, it will function correctly: =IFERROR(value,value if error)

Pivot Tables

Once your data has been cleaned up, you can evaluate it and utilize it to help you design your SEO strategy. Excel’s pivot tables may help you to expedite your data analysis while also making your metrics appear more structured and professional. Furthermore, the use of these tables facilitates analysis by allowing for more efficient queries and data display. For example, you may include the information from your spreadsheet in a pivot table. To create a pivot table, just ensure that your metrics have been input as a list before proceeding.

Furthermore, the first row of your table should include column labels. Excel will place the labels in the “Field Names” portion of the worksheet. Other recommendations for generating a pivot table are as follows:

  • Make sure your data corresponds to the column titles. Do not combine data types in the same column
  • Instead, separate them. Check to verify that none of the rows or columns in your spreadsheet are empty. Each row and column should have information

If you’re working with Excel’s Windows edition, you may construct a pivot table by following these steps:

  1. Choose the cells from which you wish to construct a pivot table
  2. Select the “Insert” tab, then the “PivotTable” option from the drop-down menu. Under “Choose the data you wish to examine,” select “Select a table or range” from the drop-down menu. Enter the cell range for your pivot table in the “Table/Range” column
  3. Then click “OK.” Navigate to the area titled “Choose where you want the PivotTable report to be put.” If you’re creating a new worksheet and want to insert the table, select “New Worksheet.” Alternatively, choose “Existing Spreadsheet.”
  4. Then click OK.

Achieve Hassle-Free Data Organization on Excel

The formulae, functions, and tools available in Excel can save you time when organizing your SEO data. You won’t have to spend time going through all of your measurements and organizing them manually if you use these capabilities. Additionally, pivot tables allow you to go deep into findings while presenting data in a succinct manner. When you’ve mastered our Microsoft Excel tips and tricks, doing SEO duties will be a breeze for you.

7 Excel Tricks to Make You a Power User

What does it take to be a successful entrepreneur in today’s world? Digital literacy is becoming increasingly crucial as a set of abilities to have in today’s world. As defined by Cornell University, digital literacy includes the capacity to search for, assess, utilize, share and create material utilizing information technology and the Internet, as well as the ability to communicate with others. According to a recent study conducted by Burning Glass, nearly eight out of ten middle-skill professions increasingly demand digital abilities.

  • If you follow my blog postings on a regular basis, you’ll know that I consider coding to be the most critical talent a business owner or employee can have in today’s world.
  • However, when it comes to specific applications, one of the most necessary to become proficient in is the old Microsoft standby: Microsoft Excel.
  • For example, you may have learned to use Excel in college but haven’t touched it since, or it may be something you struggle with (and loathe) on a regular basis.
  • In reality, WordStream was conceived as a result of my personal desire to streamline a number of the tasks I was performing on a regular basis as a search marketing consultant.
  • It can be quite tough to master new functions like as conditional formatting, pivot tables, and forecasting, among others, but knowing how to do so is really crucial.
  • I understand your anguish.
  • There’s no denying that it may be really difficult at times.
  • This can help you become a more valuable asset in the workplace, whether it is your own or another’s.
  • STL, a UK training firm, combined their top seven Excel techniques into a visual guide titled 7 Essential Excel Tricks Every Office Worker Needs to Know.

The document is available for download here. They provide incredibly basic shortcuts to complex Excel functions such as VLOOKUP, Quick Analysis, Power View, and others in this document. Take a look at this: STL is the photographer that captured this image.

7 Essential Excel Tricks Every Office Worker Needs to Know

If you are an office worker trying to increase your compensation and advance your career, the solution is shockingly simple: learn to be a power user of Excel. According to a 2015 research, digital literacy is required for 78 percent of middle-skill occupations – including the most promising professions in terms of compensation and employment generation. Sixty-seven percent of these positions need proficiency in both Excel and Word. Make certain that your Excel abilities contribute to rather than impede your job possibilities and opportunities.

1. Charting

In order to make your data seem professional when presenting to stakeholders, you should use a formal format. It is recommended that you use the Recommended Charts tool, which provides basic data visualization and allows stakeholders to comprehend data patterns clearly. You may show them the broad picture by grouping several charts together on a single piece of paper, for example. How to do it: Insert data into Excel using the column headers as a guide, then pick “InsertChartChart Type” from the Insert menu.

2. Conditional Formatting

When using this tool, you may quickly identify and highlight places of interest in your dataset. For example, if you are documenting project efficiency, you may format cells with less than 80 percent efficiency to be emphasized in red. There are an infinite number of options, and you may tailor the rules to meet your specific requirements. How to do it: To set your formatting, select the cells and then click “HomeConditional FormattingAdd” on your keyboard.

3. Quick Analysis

Using this tool, the process of dealing with tiny data sets is streamlined, and the time spent on chart creation is minimized. Having selected your data, you may utilize tools such as formatting, charts, tables, totals and Sparklines to further refine your analysis. How to do it: The Quick Analysis option will appear once you have selected your data and clicked on the symbol in the bottom right corner.

4. Autofill

The autofill option, which eliminates the need to manually enter row after row of data, is a significant time saver that many users fail to see. How to do it: Drag the lower-right column of the cell down by clicking and holding the column.

5. Power View

Power View is an interactive data exploration and visualization application that can be used to swiftly gather and analyze big datasets as well as produce dynamic, presentation-ready reports and dashboards. It is an unequaled tool for providing reports because it is compatible with PowerPoint. How to do it: In Excel 2013, select “InsetReports” from the drop-down menu.

6. Pivot Tables

The most powerful, but also the most daunting, of the Excel tools. When working with lists or tables of data, pivot tables make it possible to swiftly summarize enormous volumes of information. Even better, none of these necessitates the creation of a single formula.

How to do it: Select your data range by selecting “InsertPivotTable” from the InsertPivotTable menu. The upper half of the right-hand sidebar is where you’ll choose your fields, and the bottom half is where you’ll enter the information for the table.


In situations when you are working across many sheets and workbooks, VLOOKUP will allow you to aggregate data and bring those sheets together to generate a variety of reports and summaries. It is very useful for sales professionals since it can retrieve information such as item descriptions, prices, inventories, and so on. How to do it: In the formula menu, choose the VLOOKUP formula and input the cell that includes the reference number that you want to look up. Then input the range of cells from which you want to retrieve data, the column number for the data point you’re searching for, and either “True” or “False” as the value of the variable.

Whether you’re a novice or a seasoned professional, Excel offers the tools you need to advance your professional career.

It is reprinted here with the author’s permission.

Excel Keyword Analysis: How to Build an Advanced Report

The author’s opinions are solely his or her own (with the exception of the extremely uncommon occurrence of hypnosis), and they may or may not represent the opinions of Moz. In the case of hundreds of keywords to analyze, locating new keyword possibilities, and deciding which keywords to concentrate your efforts on may be time-consuming and frustrating. Keyword metrics come from a variety of sources, including analytics, advertising, and webmaster tools. It’s difficult to review all of this data in one place on a regular basis without performing a significant amount of human data manipulation and modification.

  1. With the help of this post, you will be guided through a solution to these keyword analysis challenges and learn how to slice and dice your data in creative ways.
  2. With all of this information, we can readily categorize chunks of it, allowing us to more rapidly identify the best-performing keyword combinations.
  3. Then we’ll compile everything into a master report and a categorized pivot table report, which you can download here.
  4. When you make use of these APIs and maintain consistency in the formatting of the data you enter into your spreadsheet, updating your spreadsheet will be simple.

Here are some resources to help you learn how to utilize pivot tables in Excel: Excel for Search Engine Optimization Overview of the Microsoft Pivot Table Let’s go get that information now.

I Got 99 Problems, But A Keyword Visit Ain’t One

In order to collect our term traffic numbers, we must first obtain them using the Google Analytics API. I recommend that you make use of Mikael Thuneberg’s GA Data Fetch worksheet. Please see the instructions, read the how-to guide, and download the file by clicking on the button below. Remember to base your API calls on the GA data fetch file or a duplicate of it, since it contains the appropriate VBA functions (the Visual Basic code that allows the API to function) that are required to make API requests.

  1. We will be utilizing the more complicated query to extract organic keyword visits for a certain date field and filter by the amount of visits in order to make sense of the data.
  2. You may, however, change the settings to suit your preferences.
  3. You should see something like this in your Analytics data: In Excel, you may access Google Analytics data that was accessed using the API.
  4. Create a table in the adjacent column with cells that have the same data as those in the pivot table column.
  5. We now have the keyword table to use as a reference for pulling data from Adwords.
See also:  Interactive Content Is Where The Action Is Now? (Perfect answer)

To Be, Or Not To Be Searched, That Is The Question

The next step is to gather search volume data for our keyword table. Thanks to the brilliant Richard Baxter, there are a few of blogs on how to use and install the Google Adwords API Plugin for WordPress. One onSEOmoza and one onSeogadget, to be precise. I understand that some people have difficulty gaining access to the Adwords API; thus, if you are unable to use the API, you should make use of the Google Adwords Keyword Tool (gathering data from this tool will unfortunately require a lot more work).

Your formula should be something along the lines of: =arrayGetAdWordsStats(KeywordList,”EXACT”,”US”,”WEB”) The historical search volumes and averages for all your keywords should be available to you immediately, for a period of 12 months back.

Remember that if your keyword list has more than 800 keywords, you will need to partition the list into a number of distinct tables in order to make API requests for those keywords.

If this is the case, make sure that each array of search volumes is aligned in the same columns throughout all of the search volumes.

The Impression That I Get

There is no need for an API in this case; Google’sWebmaster Toolsprovides a rather simple way to obtain its search query data. When you access the Search Queries report in Webmaster Tools, you will see a button that says “download the table” at the bottom of the page. Create a new sheet and drop the table with the same date range as the one you used before into it. The report that was downloaded from Webmaster Tools is shown below. Keep in mind that the “-” symbol is used to represent zero values; in the yellow columns, I just cleaned up the mess using an IF statement.

If You Ain’t First Page, You’re Last

We all know how reliable the average rank from Webmaster Tools is, therefore let’s include some recent ranks in this report to demonstrate this. Pick out your most important keyword list from the spreadsheet and run rankings for them using your preferred program. I like to utilize Rank Tracker, although I’m sure everyone has their own preferred method of ranking. Once you have your rankings, copy and paste them into a new page of paper.

The More You Know

Adding metrics to a report is virtually endless, but adding too many might result in more effort for updating the report or analysis paralysis if the report is not updated often. The only other measure I recommend include is the SEOmoz Keyword Difficulty metric if you have a PRO membership with the company. Adding big amounts of keywords may be time-consuming, therefore you could consider hiring an intern to help you with this.

Mo Money Mo Metrics

Because revenue data might originate from a variety of sources depending on how your organization operates, I am unable to provide a one-stop solution for importing that data. Most programs, on the other hand, often allow you to export that data to a CSV or Excel file. If you have Ecommerce enabled in Google Analytics, you may utilize the API to bring in this information from your website. As long as you have some metrics that are related to your term, such as the Average Order Value or Conversion Rate, you can just place them into a new sheet and you’ll be ready to go!

  1. This is where the classification of keywords plays an incredibly vital role in this report’s overall structure and organization.
  2. The best way to accomplish this is to group your keywords into categories that correspond to fields in your income data.
  3. These goods or landing pages would then be grouped together and referred to as categories.
  4. To do so, create a new sheet that has just keywords in one column and the category tag in the other.

More information on keyword classification may be found here. Classifying the keywords above not only helps me to collect data for analysis, but it also allows me to bridge the gap between the keywords and conversions in this case study to a certain extent.

One Report To Rule Them All

Finally, we have all of the information; all that remains is to put it all together. Using the formula =NameOfTheTable, create a new sheet and import your master keyword list, dragging it down the page until you reach the final term on the list (paste values after if you want sorting capabilities). Select your keywords and then build a new table with them. There is nothing more complicated than doing a VLOOKUP on each measure you want to include in your report in the columns adjacent to the keywords.

  1. Continue in this manner until all of your measurements are listed in this table.
  2. Those should be included in the columns immediately adjacent to them as well.
  3. You should have something similar to the following after you are through with your master report: This is the master report.
  4. We have all of the information in one place, in a table that is easy to sort and utilize!

Pivotal Success

You might be thinking how this report possibly get much better from here on out. Pivot Tables are a two-word phrase, my friends. Creating a pivot table from your master report will allow you to split your data in a variety of ways that weren’t previously feasible with the tool. The Row Labels, Column Labels, and Values fields in the Pivot Table Field List will be used to design the layout of your report. First and foremost, we must drag and drop the Category and Keyword fields into the Row Labels and Column Labels, respectively.

  1. Starting with the Values section, you will want to start dragging your metrics into the section, which will immediately populate the Column Labels section with the Values field.
  2. Think carefully about how you will aggregate specific data so that viewing those summary statistics at a Category level makes sense for you and your organization as a whole.
  3. For example, I may summarize Impressions and Visits, but just the average CTR and Bounce Rate would be displayed.
  4. In the following step, I will look at the total Impressions and Visits for those categories that are working well in order to determine where there is a greater possibility to grow traffic to my site.
  5. Pivot table reports also have the option of using report filters, which allows you to filter out data based on any parameter or even many metrics at once.
  6. You might even include a feature in the master report that calculates the amount of words in each search phrase, and then filter by that number as well as bounce rate to find the long tail phrases that are working well.

If you are willing to be creative, let free, and experiment with the data, you will be astonished at the kinds of conclusions you may draw about your website’s keyword traffic. This is the finished result.


It is straightforward to make changes to the report. The API requests should be performed with the new date range, and your rankings should be rerun with the new keyword list. You should also export any additional reports you require with the new date range. As long as you maintain the consistency of your formatting and calculations, the rankings and other reports should be able to be inserted into their corresponding sheets without the need to make any changes. When you make a change to the keyword column in the master report, the master report should be automatically updated, and the pivot report should be automatically updated when you press the refresh button beneath the pivot table menu.

As a result, I should probably end our conversation now and let you to get back to your hours upon hours of keyword analysis enjoyment.

I would very appreciate hearing your thoughts and would gladly respond to any questions or comments you may have concerning the post below.

Excel Template

Dan’s comments on this post were forwarded to Keri, who added the following: Because there has been some interest in sharing the data set that I used to better understand the processes, I have made it available for download on my own website. You can get the excel template by clicking here. I hope this has been of assistance.

Top 10 Excel Formulas Interview Questions & Answers (2022)

The following are the Excel Formulas that are most frequently asked in interviews. 1) The SUM formula is as follows: =SUM (C2,C3,C4,C5) In Excel, the SUMformula is used to determine the total number of entries. For example, we estimated the total number of computer goods sold across different regions in the United States of America by using the formula =SUM (C2,C3,C4,C5) As demonstrated in the following calculation, you will get a total of $ 20,500 at the end of the exercise. Inside a bracket, you must specify the column or row number to which you wish to make an addition to the calculation.

As an example, we estimated the average sales of computer items across the United States of America.

The average amount that we were able to keep after applying the algorithm is seen in the screen image below.

3) The SumIF function returns the total number of any items given a specified range of values.

(D2:D7, “hardware,” A2:A7, “software”).

(D2:D7, “Function”) is the formula for the COUNTIF function.

Here is a straightforward example of the COUNTIF function, in which our goal is to determine the total number of cells whose value is more than $3000 in a given row.

The total number of cells with a value greater than 3000 is seen in the screen capture below.

To show the sentence “NewYork has the highest sale of 12000 dollars,” for example, we will use the formula =CONCATENATE(C4,”has the highest sale of,”D4,dollar”) to combine the letters C4 and D4.

6) The int formula is as follows: int (this number) To remove an integer from a number, the int formula is utilized, as we have explained below in the example below.

For example, if we want to know the maximum value for computer products, we may keep track of the cells that have the value $12000.

The greatest value in the column is seen in the screen image below.

This formula may be used to find out the factorial number for the number three.

VLookup Formula = Vlookup Formula (value, range, and get me value in the column, is my list sorted) It is necessary to utilize the VLookup formula when you know a specific feature about an item or person and wish to keep further information depending on that detail.

In order to be certain that you will use=Vlookup (20,D2:D7,2,False).

When using this formula, make sure that whatever you are using as a reference is unique; for example, if you are looking for a certain employee by ID number, make sure that the number is not already assigned to someone else, or the formula will return an error.

In the case of E2 2000, the formula is: IF (E2 2000, correct/incorrect).

We have chosen the term “good” since any sales that are larger than 2000 should be characterized as such.

In the same way, you might mark something as “bad,” “correct,” or “incorrect.” The table below demonstrates that when we used our formula, it marked the cell as “good” as shown. Download a free PDF version of this document: Interview Questions and Answers on Excel Formulas

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