6 Ways To Keep Sales High After The Holiday Spike? (Solved)

6 Ways to Keep Sales High After the Holiday Spike

  • Start another sale.
  • Market to the New Year attitude.
  • Release a new product.
  • Market to those email addresses.
  • Retarget.
  • Don’t go quiet.

How can I increase my sales after Christmas?

10 Key Tips For Increasing Your Sales This Christmas.

  1. Give visitors gift ideas based on product type.
  2. Encourage the purchase of gift cards.
  3. Create a sense of urgency.
  4. Offer pre-Christmas discounts.
  5. Drive more sales through email.
  6. Create gift bundles.
  7. Offer free delivery.
  8. Offer gift wrapping.

How can I increase sales this holiday season?

21 Tips To Increase Holiday Sales In 2021

  1. Be COVID conscious.
  2. Run Cart Abandonment Campaigns.
  3. Leverage Audience Segmentation.
  4. Expose Your Top-selling Products.
  5. Review Your Previous Data to Avoid Mistakes.
  6. Exciting Offers for First-time Buyers.
  7. Don’t Overlook Customer Service.
  8. Retarget Your Existing Customers.

Do sales go down after Christmas?

Shopping after Christmas might mean waiting longer for a particular item, but the money you save on that product will make the wait worthwhile. You’ll see a lot of deep discounts on products ranging from electronics to clothing, and just about every other retail item that is updated in the January inventory turnover.

How can I increase sales in January?

6 Tips to Help Increase January Sales

  1. Leverage holiday activity.
  2. Plan and secure an appropriate marketing budget.
  3. Leverage New Year themes and motifs.
  4. Feature Q1 holiday campaigns.
  5. Move older inventory.
  6. Find the silver lining in returns.

How can I promote my business Christmas?

7 ways to promote your business this Christmas

  1. Christmas-fy your branding.
  2. Don’t alienate your non-celebrating customers.
  3. Keep your social channels as full as your belly.
  4. Theme your content.
  5. Don’t sleep on gift cards.
  6. Create a sense of urgency.
  7. The gift that keeps on giving.

How can I sell for Christmas?

10 Simple Things to Create and Sell for the Holidays

  1. 10 Simple Things to Create and Sell for the Holidays. Christmas Ornaments.
  2. Create and Sell Christmas Ornaments.
  3. Create and Sell Jewelry.
  4. Create and Sell Knit Goods.
  5. Create and Sell Coasters.
  6. Create and Sell Candles.
  7. Create and Sell Soap.
  8. Create and Sell Unique Holiday Cards.

How do you market for the holidays?

13 Clever Holiday Marketing Strategies for 2021

  1. Offer the best customer experience.
  2. Show gratitude to shoppers.
  3. Start your marketing campaign early.
  4. Offer free rewards.
  5. Webroom your products.
  6. Embrace email marketing.
  7. Encourage discussions.
  8. Use hashtags.

How holidays can provide situations in which businesses can use the event to increase sales?

Here are a few ways to do so:

  • Offer a personalized combo. Create a personalized holiday combo for every individual customer.
  • Create a holiday gift guide. Help your customers find the perfect gift with a holiday gift guide.
  • Offer free shipping. Offer free shipping and free holiday gift wrapping.

What’s your best e commerce holiday marketing strategy?

12 E-commerce Holiday Marketing Strategies in 2021:

  • Begin your campaign early:
  • Enhance navigation on your website:
  • Provide free incentives:
  • Create an online product catalog:
  • Start Email marketing:
  • Encourage conversations:
  • Make festive advertising:
  • Retarget Customers:

Do computer prices go down after Christmas?

The Christmas season is one of the biggest periods for every retailer. Retailers will often engage in one-day-only deals near the holiday season, especially around key dates like New Year’s Day, so be sure to constantly check their websites near this time and keep your eyes peeled for any sudden discounting.

How can I increase online sales in 2021?

15 Strategies to boost your online sales for your website

  1. Determine your sales goals.
  2. Focus on clear brand messaging.
  3. Implement live chat to improve sales conversions.
  4. Focus on your website’s user experience.
  5. Deploy chatbots for 24×7 sales conversions.
  6. Run paid ads to increase online sales.
  7. Offer free trial without commitment.

How do you get sales in 2021?

Sales Goals for 2021

  1. 1) Master Virtual Selling And Meeting-less Selling.
  2. 2) Maximize Your Use of LinkedIn.
  3. 4) Ask Open-ended Questions, Conversationally.
  4. 6) Improve Value Communication.
  5. 9) Solve Problems—Avoid Pitching Products.
  6. 10) Improve Sales Team Productivity.
  7. 12) Start Your Negotiation and Validate Deals Early-on.

How can eCommerce sales be increased in 2021?

TOP 3 Strategies To Grow Ecommerce Sales in 2021

  1. #1 Be where your customers are looking for products you sell.
  2. #2 Give them what they want so they want to give you what you want.
  3. #3 Make a sale to get a customer.
  4. Optimize your eCommerce store for search and get more customers.
  5. Sell through Google Shopping.
  6. Sell on Bing.

How to Keep the Sales High After the Holiday Spike

During the Christmas season, retailers and eCommerce websites always see an increase in sales. Every year, though, the buying frenzy comes tumbling down once the holiday shopping rush has passed. And it isn’t only in your brain, either. According to Gallup, January and February are actually the slowest months of the year for business, at least for consumers in the United States. Thanks to the miracle of modern technology, you won’t have to deal with the stress of the post-holiday shopping slump.

Continue to follow these actions and practices to keep your business afloat after the holidays without losing your mind completely.

1. Refocus your marketing efforts.

Do the same thing you did for Christmas in the New Year: capitalize on the holiday season and re-message your marketing efforts. Make use of the opportunities presented by resolutions. People are looking for change at this time of year, so make your messaging about it as compelling as possible. Due to the popularity of resolutions in the areas of health, beauty, and productivity, this would be ideal if you own a business that deals with these topics. In order to attract new customers, try to sell your items based on these factors, which may include safety, cleanliness, and organization.

  1. After Christmas, most people have gift vouchers and cash in their possession that they received as gifts during the holiday season.
  2. Marketing automation is another option to examine.
  3. Furthermore, it saves you the time and bother of sending out individual email newsletters on a regular basis.
  4. Pixc provides us with a selection of 20 eCommerce themes that are designed to entice clients and increase sales.

2. Don’t forget about social media.

Facebook, Twitter, and other social media platforms are extremely effective advertising and marketing channels. During and during the holidays, the majority of customers will be on social media, blogging about their trips, amazing gifts, and Christmas parties with their friends. Consequently, don’t forget to prioritize social media in your marketing plan if you want to overcome the post-holiday sales slump. Distribute your offers, discounts, and post-holiday specials across all of the channels that matter to your customers.

Consumers will be able to cash in on the gift cards they have received in the near future.

Run a social media contest to keep people interested and tuned in to your channels, for example.

Make the contest’s regulations very clear so that you don’t wind up with disappointed participants.

Additionally, you must tell participants about the duration of the competition, awards, and the total number of winners. Make certain that your material is optimized for maximum impact. Check out these social media marketing techniques to help you increase your online sales.

3. Sell new products.

This is an excellent strategy for staying one step ahead of the competition following the Christmas rush. Most businesses would close their doors during this period to do inventory, arrange their books, and wind down after the holiday rush. However, in order to maintain sales, you must use a different strategy. One method is to introduce new items to the market. The start of a new year is an excellent opportunity to do so. Starting on the 1st of January, everyone will be motivated to make a new beginning.

If you want to maintain a high level of sales, you must take advantage of this opportunity.

A product launch cannot be planned or executed over the holiday season, and it will be difficult given the volume of traffic that will be arriving at this time of the year.

4. Offer New Year promos.

In order to attract more customers, consider holding a post-holiday discount or promotion. Customers will be drawn in by discounts, so go ahead and extend the sale until January. Winter clearance sales, loyalty programs, bulk discounts, and freebies are just a few examples of promotional ideas. Since the holidays are gone, you’ll need to declutter your winter wardrobe to make room for new spring clothes. The most effective method to do this is through a clearance sale. Since people are well aware that the greatest time to obtain a good deal on a winter wardrobe is immediately following the holidays, you must give what they are expecting.

  1. You may provide free presents to customers in order to entice them to make a purchase even more strongly.
  2. Because the costs are so cheap during clearance sales, consumers enjoy purchasing in quantity, especially during these times.
  3. You can give free delivery on orders that total more than a specified dollar number, for example.
  4. By enrolling them in a loyalty program, you can ensure that they continue to return for more.
  5. Just keep in mind that even if earnings are reduced as a result of all the discounts, it’s still preferable than having no money from zero sales and a stagnant inventory of merchandise.

5. Capture consumer data during the holiday season.

Customers intending to purchase items from your company’s online store visit your website more frequently in December, according to your statistics. You may take advantage of the festive boost in traffic to increase the size of your email list. Take note of your consumers’ email addresses or other contact information so that you may employ them in your marketing efforts in the coming weeks and months. The ability to maintain client interaction, particularly at this time of year, is a powerful tool for increasing revenue.

When the holidays are gone, you may add first-time purchasers to your email list so that you can keep them informed about your discounts and offers.

This is also a fantastic chance for you to create tailored offers to your consumers based on their previous purchase history with you.

If your customers got cash as a gift over the holidays, they will have the funds to repurchase the things that they had previously abandoned.

In the event that they are in need of purchasing something (for example, birthday or wedding gifts), you would be the first person that comes to mind. The goal is to constantly remind your consumers that you are there to assist them with their purchasing needs.

6. Go offline.

Investigate post-holiday activities in your neighborhood to see if you can put up a stand and sell your products in person. A large number of enterprises will take advantage of such post-holiday gatherings, so if you don’t plan beforehand, you will most certainly have difficulty acquiring a seat. If you have surplus winter inventory, pop-up stores are a great way to get rid of it all in one convenient location. You will be able to get new consumers, expand your marketing reach, and improve your sales as a result of our partnership.

  1. The psychology of scarcity creates a sense of urgency and increases interest in things that are only accessible in a limited number and for a short period of time, as described above.
  2. Another strategy is to group things that move quickly together with items that move slowly.
  3. Consumers receive the impression that they are receiving more for their money when they purchase a combination of items because of this combination.
  4. Spreading the word about your offers through social media is always a more convenient and time-efficient option.

7. Offer free shipping.

Make it easy for people to make the decision to acquire things online rather than at a physical location. Free delivery is one of the few things you can provide that most customers would not turn down. Nothing quite like the word “free” to get shoppers’ attention. According to studies, around half of all online orders are eligible for free delivery, and as a result, customers are more likely to spend more when free shipping is included in the package. Examine your typical order value to decide whether or not free delivery is a viable option for your company.

  • You will be able to ensure that your efforts will be fruitful in this manner.
  • You can even choose to just provide free delivery to members of your loyalty program, if you want to be more specific.
  • Simply make sure that your target audience is aware that your firm provides free shipping.
  • Additionally, when a visitor adds an item to their basket, you may advise them of the offer and how they can qualify for it.
  • Conclusion These seven suggestions will assist you in avoiding the post-holiday slump; however, keep in mind that they should be considered as part of your overall long-term plan.
  • Every month of the year, marketing is about reaching out to customers, and the months of January and February are no exception.
  • Read about these eCommerce companies that were able to effectively express their story in order to have an understanding of how powerful effective marketing methods are.
  • You can learn more about other tiny but successful techniques for keeping sales up in the New Year in her Forbes article if you click here.
  • Implementing these techniques successfully will almost certainly result in increased sales for you during the first few months of the year, but only if you’ve invested sufficient time and money in advance to prepare.

Their enterprise-level analytics and business intelligence software is available for purchase. As a part of her leisure time, she produces articles for various websites to share her expertise in the marketing, business intelligence and analytics industries.

Do you have other tips for keeping your home business sales up after the holidays?

  • Infographics on Conversion Rate Optimization
  • Created by Daniel Louis.
See also:  Twitter For Seo: How To Use Twitter To Boost Your Brand? (Solution)

It’s that time of year when both brick-and-mortar establishments and internet retailers are getting fired up and anticipating generating a ton of money as the holiday shopping season approaches. With the Christmas shopping season just around the corner, ecommerce businesses in particular are becoming a little jittery. Not because of the massive amounts of money they are about to receive, but because of what is going to happen next. Both online and brick-and-mortar businesses have significant problems once the Christmas season has passed, including maintaining a consistent conversion rate and sales volume after the holidays have passed.

As a result, now is an excellent moment for businesses to begin developing a strategy to avoid the post-holiday slump.

Daniel Louis

In his current position, Daniel serves as Chief Marketing Officer of TruConversion.com. He is a seasoned executive who is driven by a love for strategy, problem solving, and generating outcomes for his clients. Having worked with both startups and large customers, Daniel has gained a unique perspective and the ability to bring disparate pieces of information together to benefit businesses of all sizes. He enjoys writing about content strategy, marketing, and search engine optimization projects.

  • TAGS:Conversion Rate Optimization,E-Commerce,Sales,Website Design

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Post-Holiday Sales Slump: 11 Effective Ways To Overcome It

We are all aware that from Black Friday to New Year’s Day, retailers provide amazing offers that cause shoppers to go crazy when shopping for their loved ones’ gifts (and perhaps for themselves). Sale volumes are expected to plummet as soon as the holiday season concludes, as predicted by industry experts. A robust online sales rise across channels was observed during the 2018 holiday season, similar to the record-breaking performance achieved during the 2017 holiday season. Now, let us take a look at the statistics supplied by eMarketer, which demonstrates how U.S.

Data was obtained from eMarketer.

Additionally, according to a survey performed by Shopify, ‘December is predicted to surpass November, with projected sales of about $7 billion.’ Data obtained from Adobe Analytics and Statista, and compared to eMarketer projections These are impressive figures, but what happens once online merchants have experienced a significant increase in their e-commerce sales?

  1. Furthermore, customers may begin returning items purchased in large quantities before Christmas, resulting in a backlog of return requests piling up at the merchant’s door.
  2. From the standpoint of a merchant, shortly after the New Year, they begin evaluating the earnings and losses from the sales that have been created.
  3. Factors such as these contribute to a significant fall in January eCommerce sales.
  4. After experiencing the ecstasy of end-of-year shopping in 2015, 2016, and 2017, the average consumer online retail market performance in the United States takes a precipitous decline during the first quarter of each year, as seen in the chart below.

Source:Gallup Although some clever buyers may take advantage of the January bargains, the majority of online firms will suffer a significant loss of revenue during this month.

It Crucial to Strive For a Lucrative Post-holiday Sales Period

A proactive approach is required for your plan for the following months. Despite the fact that you have spent a significant amount of money marketing your company throughout the holiday season, you may enhance your profits by making one more push to capitalize on the post-holiday sales. According to customer habit, the best time to buy will be either soon before Christmas or right after Christmas, respectively. As a result, for a firm that is focused on turning a profit in January, this is an attractive proposition.

The first half of January is an excellent period to achieve great conversions, thanks to a 50 percent increase in return rates for purchases and an increase in traffic immediately following Christmas.

Here Are 11 Surefire Ways to Improve Your Post-Holiday Sales Slump

1. Take Advantage of Marketing Automation’s Potential Marketing automation may assist you in tracking continuing client journeys, which can help you keep your post-holiday sales flowing. It is possible to keep in touch with consumers by building ‘tailored’ customer journeys that are action-activated. For example, in an automated setup, once a consumer receives a personalized email, a follow-up email may be sent to that customer, which may contain product recommendations based on the user’s previous buying patterns.


According to a recent survey, 72 percent of Americans made unexpected purchases in the past three months, with millennials accounting for 91 percent of all impulsive purchases.

Developing an effective plan to drive spontaneous purchases might prove to be a successful technique for overcoming a sales downturn.

  • Making use of mobile technology: Make use of mobile tools to boost the number of impulse purchases. Making your store as streamlined and mobile-friendly as possible should be your first priority
  • Making use of social media: In order to reach your followers, make advantage of social media technologies to target particular groups with information about your products and promotional offers. We know that millions of people use their mobile devices to browse social media channels on a regular basis, therefore tailor your campaigns to your target audiences to maximize your chances of conversion. Web design that is visually appealing: Attract the shopper’s attention and make sure the user experience is straightforward. They are influenced by website design in both good and bad ways. Customers who visit a website with an appealing design and site structure are more likely to make an immediate purchase. Offer free delivery on certain conditions: Calculate the average order value of the client and set the free shipping threshold at a level that is around $5 to $20 over the average purchase value. Selling on the basis of a suggestion: Simply by recommending goods in a specified price range or a comparable product/category just before checkout, you may influence your customers’ purchasing decisions. Time-limited Promotions: It is quite effective to combine rewards with the urgency of a limited-time campaign to encourage spontaneous purchases.

In 2018, mobile accounted for 63 percent of total e-commerce transactions, according to Statista, and this figure is expected to continue to rise in the future. In order to reach your target audience, optimizing content for mobile devices is an excellent idea. Source:Statista Make certain you follow these procedures:

  • Create a mobile-friendly online storefront that displays items nicely on a variety of mobile devices. Take efforts to ensure that your website is as fast as possible on mobile devices. Analyze the particular times of day when your visitors are arriving via mobile devices and increase your bids during these hours. Make the forms and checkout process as easy as possible for visitors. Remove any extraneous fields from the customer’s form, since this might easily irritate them.

4. Using a Multi-Channel Approach to Deployment When attempting to reverse a sales slump, addressing your target personas across a variety of channels would be a good move rather than depending on just two or three channels to achieve success. You may use a variety of platforms, such as PPC, social media platforms, email, social advertisements, and influencers, among others. Push notifications, apps, and emails are continuously being checked by consumers these days, so adopting a multichannel strategy provides you with the opportunity to keep in touch with your audience and encourage them to browse your e-store.

  • Social media and social listening are important tools.
  • Keep an eye on the sales graphs from the Christmas season and note which social media outlets were most efficient in bringing in new customers.
  • 6.
  • The New Year brings with it a fresh set of resolutions for everyone!
  • Profit from your audience’s desire for self-improvement and increase your revenue.
  • 7.
  • Despite the fact that you have previously provided all promotions, discounts, coupons, free shipping, and so on, prepare to do it all over again.

Providing the same amount of sales as you did throughout the Christmas season is not required, but you may prepare some new techniques such as the ones listed below.

  • Start a clearance sale for the winter season
  • Involve your audience in Valentine’s Day promotions and events
  • Make special offers to your customers, such as “Buy 1 Get 1 Free.” Customers are enticed by the prospect of getting two things for the price of one. Offer some freebies in conjunction with the sale
  • Give the audience a discount if they purchase in quantity. Offer free delivery choices with purchase requirements that are lower than the industry standard
  • Customers are invited to participate in a customer loyalty program. As part of your customer loyalty program, provide incentives or bonuses to first-time consumers.

Using these concepts will assist you in persuading a potential consumer to purchase a product from you because everyone likes to get a good bargain on anything. 8. Allow the content to flow naturally. Underestimating the impact of emails when attempting to reverse a sales slump is not a wise option at this point in time. According to a Shopify analysis, Klaviyo merchants sent 7.6 billion emails over this season’s Black Friday Cyber Monday (BFCM), which resulted in a 24 percent increase in sales.

  • Source:Shopify As a revenue generator, email marketing content shows no signs of slowing down as long as you spend in personalisation, segmentation, and crafting emails that your consumers will find interesting.
  • So get your marketing team together and develop new and inventive email marketing methods and ideas.
  • Pursue the Abandoned Shopping Carts It is possible to improve sales by focusing on abandoned carts, and it is also possible to raise income by reclaiming abandoned carts after the holidays have passed.
  • Offer them exclusive discounts and incentives to encourage them to complete their purchases.
  • Keeping in contact with clients is a demonstration of your concern for them, and it has the potential to attract them back.
  • Retarget Customers Who Shop During Seasonal Sales According to the data, remarketing might result in a 147 percent rise in conversion rates as well as a 26 percent increase in the number of shopping carts completed.
  • Furthermore, the average click-through rate (CTR) generated is 10 times higher than that of display advertisements.
  • Implementing remarketing with Facebook Pixel Integration in conjunction with your e-commerce businesses is the most suggested way.
  • Do not make the mistake of slipping into hibernation as soon as the peak sales period is over, as far too many marketers have done in recent years.
  • While other marketers are busy restocking their inventories, you may distinguish yourself from the competition by introducing a new product to the market.

Customers are prepared to switch to new things if the price is right. Put together your go-to-marketing plan and create a captivating launch to garner attention. Offer early bird discounts on new items to offer your shop a competitive advantage over the competition. –

The Final Thoughts on Post-Holidays Sales Slump

No matter how gloomy the month of January appears to be, your sales should not be affected. These strategies might assist you in surviving the sales fall that occurs shortly after the holiday shopping frenzy has ended. The wisest course of action is to avoid disappearing once the Christmas season has over. You can beat the post-holiday sales dip if you concentrate on both new and old customers at the same time.

6 Tips for Avoiding the January Sales Slump

Return to the list of resources The months after the hectic holiday shopping season in November and Decemberhave traditionally been times when companies anticipate a large reduction in online sales from their customers. A lack of marketing activity and active client involvement strategies often leads to self-fulfilling prophesies, which in turn worsens the situation in many instances. We’ll look at some of the techniques that businesses may implement to help reverse this trend and prevent the dreaded first quarter sales dip in this blog post, but it doesn’t have to be that way.

Sales drop-offs in Q1

Having experienced higher spending during the Christmas season, the months of January and February are among the most frugal months of the year for the ordinary consumer in the United States. Retail sales data are typically lower at the start of the year, but it doesn’t rule out the possibility of a rise. In fact, retail sales increased by 3.6 percent in January 2018 when compared to the same month in 2017. Gallup conducted the poll. Don’t allow your company’s name get lost in the shuffle. To prevent the dreaded “January sales slump,” the most successful merchants understand that they must take matters into their own hands, preparing and executing on initiatives that excite and engage their customers throughout the month of January.

6 Tips to Help Increase January Sales

This list contains six ideas and methods that can help you avoid the January lull and enhance interaction with your clients.

1. Leverage holiday activity

It’s critical to take advantage of the rise in clients, particularly new customers, that most online retailers see in November and December to grow your business and revenue. Consider employing retargeting methods, including as advertising and tailored emails, that are focused on categories or goods that customers expressed an interest in but did not purchase over the Christmas season to increase your sales conversions. As with clients who have already purchased from you in Q4, following up with complementary items that they are most likely to want will help you generate even more sales from them in Q5.

While many buyers may not have had any additional cash to spend at the end of the year, many may have gift cards or money from returned presents that they can use to purchase things from your company right away.

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By keeping your customers informed – including those who may have been gained during the Christmas season – you can set yourself apart from your competition during normally sluggish months in the business year.

Taking advantage of festive activities can encourage consumers to return to your store time and time again.

2. Plan and secure an appropriate marketing budget

Marketing budgets during the first quarter of the year are frequently among the smallest of the year. Many businesses assume that customers prefer to spend their money during the Christmas season and, as a result, do not pay as much attention to marketing messages at the beginning of the year as they would otherwise. You may help your company stand out from the competition by designating a greater budget in the first quarter. This means that not only will your competition be reduced, but your costs will most likely be reduced as well.

When it is practicable, it might be beneficial to implement marketing automation ahead of time in order to decrease the amount of manual labor required for marketing in Q1.

To gain a head start on avoiding the sales slump, it is critical to execute as soon as possible.

3. Leverage New Year themes and motifs

To reap the benefits of your clients’ New Year’s goals, you don’t have to offer gym apparel. Any sort of shop may arrange their items in such a way that they assist clients in keeping their New Year’s resolutions. Dietary changes, increased physical activity, and financial savings ranked as the top three most popular New Year’s resolutions in 2018. Can your goods assist customers in reducing stress, increasing efficiency, improving health, or getting ahead at work? With over 25% of individuals adamant about prioritizing self-care, promoting the concept of treating oneself may be effective as well as educational.

  1. Other typical examples include taking extra time to relax, trying something new, traveling, and spending time with family.
  2. Do you sell any items related to health and fitness?
  3. What do you prefer: home furniture, books, or office supplies?
  4. Consider your consumers and how your products could be able to assist them in reaching their goals for the upcoming year (2019).
  5. Graphis is the source.

4. Feature Q1 holiday campaigns

Taking advantage of current special dates is a simple and effective approach to market your company, attracting new consumers and encouraging existing customers to return again and again. In addition to planning special deals for shopping holidays like Black Friday, taking advantage of existing holidays throughout the year allows you to employ more targeted messaging and can help you raise sales in months that are less profitable. Create unique marketing that relates the holiday to your business or your items in order to give your online store an additional push.

Patrick’s Day, there’s a holiday in Q1 that your company may take advantage of in fresh promotional efforts for your product or service.

In any case, you may just plan your own getaway! It is possible to change a valley into a peak on the chart by creating your own promotional holiday with consistent message and a consistent time of year.

5. Move older inventory

Regardless of how many things you sold throughout the Christmas season, you will almost certainly have certain items that did not sell as well as you had hoped, or you may just have an excess of some items in your inventory. Now is not the time to put them out of mind — hanging onto outdated inventory only serves to harm your brand’s reputation. Instead, cater to the price-sensitive buyer and move your inventory with a January clearance sale to get your inventory moving. Consider providing shoppers with larger discounts if they purchase a greater number of things.

  • To promote your post-holiday discounts and attract visitors to your online business, use email and social media to your advantage.
  • Offering a free gift with purchase in exchange for clients signing up for your newsletter is an example of this.
  • Another example is enticing customers to purchase higher-priced products by providing them with complementary items.
  • Everyone is looking for anything for nothing!

6. Find the silver lining in returns

You’re almost certain to get refund requests following the holidays. However, if this occurs, it is best to offer clients an alternate solution as a first step. Suppose a customer wishes to return a $20 item; instead of refunding the money, you offer the customer a $25 credit to use in your store. Whenever an item arrives damaged, ask clients if they would be comfortable with having a new item shipped as quickly as possible in lieu of a refund when an item is damaged. Making certain that your company has a robust holiday return policy in place is critical to creating customer loyalty and keeping great connections with your consumers during the holidays.

As a result, providing a high-quality experience is an effective strategy for companies to increase future purchases.

Customers’ preferences dictate that retailers make the returns procedure as transparent and economical as feasible.

These kind of strategies will aid in increasing sales and increasing consumer engagement during one of the most difficult periods of the year.

Please get in touch with us to learn more about how Digital River can assist your company in avoiding the dreaded January sales dip and ringing in the new year with ecommerce success.

6 Tactics to Maintain High Ecommerce Sales Post-Holiday Season

6 Strategies for Maintaining High Ecommerce Sales Following the Holiday Shopping Season

The holiday season is well and truly over and won’t be here for another 11 months. While it was a crazy time for merchants everywhere, it did produce a nice bump in sales. That spike can’t be maintained for the entire year, butRepricerExpressdoes have some tips for you to elevate your sales in the post-holiday season.

It’s nearly hard to order the ideal number of things so that you don’t end up with leftovers, and it’s very certain that you’ll have excess inventory that needs to be cleared. Though it might be disheartening to be surrounded by so much goods, after the holidays is an excellent time to purge your inventory. Always a large number of shoppers searching for a good price and keen to stock up on holiday presents ahead of time. And if you can provide them a compelling incentive to part with their money, it may be rather simple to shift out of out of season merchandise.

2. Put Together Some Sales

Almost every single shop approaches January in the same way: as a time to offer bargains on items in order to move them quickly. Automobile merchants, computer shops, and clothing retailers all engage in this practice. However, how you go about it is mostly up to you. Keep it simple if you’re having trouble coming up with ideas. Consider some of the old standbys, such as a buy one get one free sale, X percent off if X amount is spent, free delivery or an item worth more than X amount, or simply a straight up discount on things.

3. Take Advantage of the Need for Instant Gratification on Social Media

The purpose of social media websites such as Facebook, Twitter, and Reddit is to provide their users with bite-sized pieces of information as quickly as possible. There’s no need to hold your breath, since you’ll receive what you want when you want it. And one of the most attractive ways technology may work for you in clearing inventory is by allowing you to run ‘blast sales,’ which are campaigns that take advantage of people’s impulsive natures and promote them on social media. Inject a strong sense of urgency into the product, for as by stating that the deal will only be available for 24 hours, and watch your metrics skyrocket.

4. Start Up an Exciting Email Campaign

It’s time to start thinking about your new year’s email marketing campaign, so go through your virtual Rolodex and start brainstorming ideas for your first message of 2019. You have a couple of goals in mind for this email, and you want to accomplish them with it. First and foremost, you want to greet your most loyal clients and wish them a happy new year. Second, you want to tell them about all of the amazing things that are going to happen in the following months. Third, you’ll want to provide them with unique access to specials on your out-of-season merchandise (but phrase it more enticingly than that).

5. Branch Out into the Offline World

Bringing business online has been a popular trend over the last couple of decades; but, why not try to turn the trend around a little bit? There is no requirement for you to replicate Amazon’s physical and store strategy, but it is a good idea to have face-to-face interaction with some of your customers.

The experience is completely different from traditional shopping, with an extra sense of intimacy and individuality. Aside from that, you get to capitalize on people’s urge to physically feel a thing before purchasing it, increasing your chances of shifting inventory from the previous year.

6. Go Entirely Brand-New and Exciting

Okay, so maybe your old stock isn’t selling as quickly as you’d like it to, and you’re concerned about maintaining strong sales in the months following the Christmas season. Put last year’s merchandise on wait (at least for the time being) and focus your attention entirely on something new, shiny, and exciting. Take the necessary precautions to present this year’s merchandise in order to attract as many new clients as you can (and have your in-place customer base making new purchases). And, if you really want to be on top of things, both in the short and long term, you might think about launching your own new brand during this time period as well.

In the post-holiday season, your previously high sales don’t have to slump. Although it may be a time of transition where you re-evaluate the methods you were using in the previous months, there’s one technique you should still be keeping in place: usingRepricerExpressto competitively price your wares. But — if you don’t have it right now, the magic starts bysigning up for your 15-day free trial.

Chris Dunne+2018-12-12T00:00:00:00 09:59:16+00:00 RepricerExpress is looking for a Content Marketing Manager. Chris has a passion for travel and has previously worked for the Irish Tourism Board.

6 Ways to Avoid a Post-Holiday Slump

The rush for presents and other seasonal things throughout the Christmas season drives businesses into overdrive, driving sales and profits ever higher. As with everything in life, there is always a counter-intuitive reaction, and the highs that retailers experience in November and December frequently precede major slowdowns in January and February. Customers are returning products, cutting down on spending to pay off credit cards, and staying home to avoid the cold weather, all of which contribute to a hard first quarter for retail enterprises after overindulging over the holidays and into the new year.

Here are six sensible strategies to help your company survive the winter blues.

Resolution Solutions

A New Year’s resolve is made by around 50% of all Americans. Taking advantage of people’s New Year’s goals is a terrific approach to draw attention to your company in January. Fitness centers, health food stores, and sportswear merchants all profit from the most popular New Year’s resolution: getting healthier. However, there are several additional resolutions that companies may rely on as well. Many individuals make New Year’s resolutions to become more organized or to make changes to their homes, which are excellent areas to target for hardware stores and furniture retailers.

Take the time to investigate common resolutions that pertain to your industry, and then utilize that knowledge in your marketing to attract clients who may otherwise remain at home or shop elsewhere.

Many Happy Returns

Unfortunately, returns tend to surge in the aftermath of the holiday season, delivering a brutal one-two punch to most shops, with previously sold product returning to the store and money leaving the store at the same time. Returns, on the other hand, may be viewed as an opportunity to build client loyalty by providing a great customer service experience in the process. Make sure you have an easy, hassle-free return policy — one that allows for returns within a fair time period and that allows for flexibility in the documentation required, such as tags and receipts.

Additionally, train them to show empathy with clients who are returning items, while simultaneously searching for opportunities to swap items or promote extra products.

Changing a return into an exchange, and maybe even promoting new purchases, may allow you to recuperate some – if not all – of your losses and avoid further financial hardship.

New Products for the New Year

The beginning of the year is a popular time for many firms to release new items. This is an excellent method of attracting new clients. Product launches during the typically quiet winter months can be scheduled to coincide with approaching holidays such as Valentine’s Day or to aid in the achievement of New Year’s resolution goals if they are planned well in advance. Despite the fact that launching a new product after the Christmas rush may appear counterintuitive, doing so might really be beneficial, particularly for smaller firms.

It also brings early adopters and other interested clients to your business without the need to run a price-slashing promotion to get their attention.

Get in Touch, Stay in Touch

While your customers were out shopping for gifts during the Christmas rush, it’s probable that they left you with a valuable gift as well: information about them. During the Christmas season, email marketing lists grow in size, especially when merchants provide an incentive for customers to provide their information, such as a discount or entrance into a contest. Post-holiday emails to consumers might include information about forthcoming sales, new products or services, or even simply a thank-you message if the situation requires it.

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Take care not to overwhelm them with contact, since being considered as a spammer will drive clients away from your company.

Be Wise, Incentivize

Incentives to kick-start sales in the New Year are available. Promote discounts related to gift card purchases if your shop sells them – and restrict such specials to January only, so that gift card users may come in and use them now rather than waiting until they expire in the following month. However, while gift cards do not count as new revenue, 72 percent of customers who redeem them spend more than the value of the card, so seek for opportunities to upsell – and have a large supply of add-on and impulse purchase goods available!

An email campaign reminding clients of a “lost opportunity” – coupled in with deals and discounts – is a terrific method to stay in touch with customers while also generating more money that would otherwise go untapped if the campaign was not implemented.

Keep Building Your Brand

Allowing your marketing to fall into hibernation over the winter is a mistake. A significant reduction in promotional emails and social media activity occurs following the holiday season, as shops become overworked and decide to take a vacation from marketing efforts. By publishing a consistent stream of marketing content during this period of relative calm, a well-established brand may take advantage of a lack of rivalry – and thereby increase customer attention – when the market is relatively quiet.

Maintaining a presence and engaging with consumers during times when other merchants are silent can assist to guarantee that your voice is heard and that customers remain focused on your store throughout the year.

This means keeping your campaigns and messaging consistent across all of your marketing platforms, including social media, email, and conventional advertising.

Winter is a time for reflection, so take use of the chance.

With careful preparation and strategic marketing, your company may continue to operate smoothly even as your competitors take a long winter’s snooze. Make a resolve to start the year off on a solid basis and to create the framework for continued profit growth throughout the year.

6 Ways to Drive More eCommerce Sales This Holiday Season

This year, holiday shopping will be conducted entirely online, a first in the industry. Once again, eCommerce sales are expected to expand throughout the Christmas season as customers continue to migrate from Black Friday to Cyber Monday shopping. Top eCommerce brands are turning to automated shopping assistants to capitalize on the unprecedented increase in online traffic and digital purchase behavior that has occurred this holiday season. These assistants serve as key revenue generators and provide the type of highly personalized assistance that shoppers would typically receive from an in-store experience.

This article will outline 6 of the most frequent ways that successful eCommerce firms are use automated assistants to generate more money throughout the Christmas season.

1. Proactive Product Suggestions

Customers with strong buy intent may be identified by highly intelligent, automated assistants, who can then be proactively engaged with upsell possibilities that enhance Average Order Value (AOV). Suppose a customer adds a new product to their shopping cart. An automated onsite assistant can commence a dialogue with the customer and propose more things that are regularly purchased in conjunction with the items that were just added to the shopping cart. Using highly-personalized interactions in a conversational style, eCommerce firms may increase average order value (AOV) while also delivering easy suggestions that assist their consumers’ shopping experiences.

2. Guided Gift Recommendations

Shoppers who are unsure about the correct gift or product to purchase this holiday season can benefit from tailored suggestions provided by automated shopping assistants, who can help them choose the perfect Christmas present. Automated onsite shopping assistants can provide unique gift choices to shoppers by asking a series of fast questions about the shopper’s price range as well as the gender, age, and preferences of the present recipient. eCommerce firms can considerably decrease friction and deliver a premium shopping experience for their VIP and returning customers that have high buy intent by employing personalized data to identify and engage repeat consumers.

4. Reengage Cart Abandons

Inevitably, some online purchase procedures and shopping carts will be abandoned as holiday buyers consider a range of various offers and goods during the Christmas shopping season. Conversational re-engagements, on the other hand, may be used to remind high-intent customers of things that are still in their carts and give them exceptional offers that will encourage them to return and complete their purchase. eCommerce firms have been able to successfully recover up to 20% of abandoned carts by employing conversational automation to re-engage abandoned carts with reminders, specials, and other automated messaging in recent years.

5. Automate Responses to FAQs

In the run-up to the holidays, buyers have no shortage of questions and worries about online shopping, with the most often asked question being “will my item arrive on time?” By offering buyers with automated, round-the-clock help that can rapidly answer some of their most commonly asked concerns, marketers can eliminate the friction associated with online shopping and the usual obstacles to purchase.

Additionally, by utilizing conversational automation to resolve frequently asked questions in a way that is entirely self-service, customer service agents who would otherwise be required to answer these questions can instead devote their time to sales-oriented initiatives during the busy holiday shopping season.

6. Convert Sales Receipts into Ongoing Channel for CommerceCare

In addition, after a transaction has been completed, marketers may use automated shopping assistants to provide digital receipts to clients via conversational channels. eCommerce companies may use this method to transform standard receipts into a new outlet for continuous care and commerce. This post-buy conversational relationship provides customers with access to an automated channel for order management, as well as the ability to acquire additional, closely connected items.

Reinventing Online Shopping for the Holiday’s Most Digital Season Ever

The 2020 Christmas season will be the most momentous period in the history of eCommerce. In the United States, more than half of customers have stated that they will not return to a business after having a negative customer experience, making it critical for customer experience and eCommerce executives to provide the greatest possible experience amid the season’s influx of new online shoppers. Want to know more about implementing an enterprise onsite shopping assistant for your company? To learn more about how you may install a customized solution for your website and other conversational channels in a matter of weeks, please contact us immediately.

6 Post-Holiday eCommerce Tips to Keep Sales High

So, the holidays have come and gone, and it is now the month of January. Is it possible that your eCommerce website has seen better days? If this is the case, you are not alone. Many eCommerce business owners believe that this is the “not so beautiful time of the year.” After all, January is traditionally regarded as the “post-holiday” month, when consumers return presents they don’t like and demand refunds from merchants. Having said that, there are several things you, as an eCommerce site owner, can do to re-energize people’s desire to purchase on the internet.

Some people want to adorn their presents, while others prefer to give gifts.

If you’re in the online retail market and are looking for a means to increase sales after the holidays, you’ve come to the right place.

So let’s get this party started.

1. Make Returns Super Simple

It’s understandable that you don’t want customers returning things to your online business after the holidays. But it’s inevitable that it will happen. Making it difficult for customers to return anything they are dissatisfied with just makes matters worse for you. Returns are an unavoidable element of running a successful business. So, why not take advantage of the tiny possibilities that are presented to you when someone makes a return by providing a memorable user experience and developing a stronger relationship with that person?

This is especially useful for people who got presents that were purchased far in advance of the holiday season. It provides consumers with an opportunity to return items they do not want and potentially purchase those they do want instead.

2. Offer Another Sale

Does anyone really believe that individuals have finished their internet shopping merely because the holiday season is over? Even better, who says you can’t launch another discount on your website to entice people to purchase after the holidays? No one, that’s true, none of them do. Simply because it is the Christmas season does not compel people to purchase from your eCommerce store. They choose to do business with you because you provide high-quality items at a reasonable price. That is, people purchase from you because you have something for sale.

For example, take advantage of the forthcoming Valentine’s Day holiday by holding a flash sale similar to what Kohl’s does at the end of the month: Are you not a fan of Valentine’s Day?

Alternatively, establish a reputation, such as Old Navy’s, for holding massive clearance sales twice a year, one of which occurs immediately following the Christmas season.

  • Put all winter merchandise on sale and watch as it disappears from the shelves. Include freebies to entice customers to spend more money
  • Encourage bulk purchasing by providing free delivery on purchases of a certain minimum value. Implement an incentive program and ask post-holiday buyers to participate so that they may become repeat customers

3. Focus on the Extras

Promoting accessories is a terrific strategy to generate tiny purchases that build up rapidly over the post-holiday months after the holidays have passed. Consider the following scenario: mom and dad decided to splurge this Christmas season and purchased their child a video game machine. However, after making such a hefty purchase, they were completely depleted. In order to entice parents to buy their children those special extras (after they have had some time to recover and receive a few paychecks), you should highlight accessories such as video game controllers, games, headpieces, and more.

Anyone who received a brand new smartphone as a gift is almost certain to be on the hunt for a charging station of some sort in the near future.

4. Analyze the Data

To be a successful eCommerce site owner, you must regularly examine the analytics of your site’s traffic and conversions. However, if you want to keep the momentum continuing after the holidays and avoid a significant sales decline, you must take a proactive approach to reviewing the data collected during this time period. Here are some examples of how you may utilize the data to avoid a dip in sales following the holidays:

  • Determine which channels generated the most traffic and concentrate your efforts there
  • Determine which of your items were the most popular and why they were so popular. Reach out to any new consumers who have signed up and ask them to return
  • Examine which sales created the most profit and continue to employ the same methods throughout the year. Identify and analyze the buyer personas to determine if there have been any changes

Starting a new round of A/B testing to see which promos are the most effective for you is also a fantastic idea. This should be done quickly after the holidays so that you have enough time to test and execute new ideas without falling too far behind the competition.

5. Change Your Attitude

During the holidays, people indulge in all kind of luxuries. Spending, eating, drinking, and socializing beyond one’s means. All of that, however, changes with the arrival of the New Year. At the very least, for a short period of time. Take it from Amazon: changing your approach about marketing to online buyers is the most effective strategy to increase post-holiday sales. As the New Year approaches and everyone begins with a new slate, try to market goods that will assist them in becoming better versions of themselves.

Better cuisine, fitness equipment, fashion choices, attitudes, habits, and even technology are all things that individuals are looking for once the novelty of the previous year has worn off.

6. Release a New Product

Most eCommerce store owners are aware that January is a very sluggish month for sales, and you are not alone in this observation. In reality, the week after the Christmas season is the most productive for restocking inventory, making plans for the current year, and analyzing data from the previous year. So, why don’t you try something new to shake things up a little and introduce a new product in its place? Customers will be surprised that you are releasing a new product so soon after the holidays have passed.

Just keep in mind that if this is something you want to pursue, you’ll need to be well prepared throughout the Christmas season (and possibly well before that) if you want to offer anything fresh immediately after your busiest period of the year.

For those who own a WooCommerce store and want assistance with speed, performance, security, scaling and other aspects of their site’s operation, contact us to learn more about how ourmanaged WooCommerce services may help you overcome the January blues.

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