6 Types Of Visual Content You Need To Use In Your Marketing Campaigns? (TOP 5 Tips)

6 Types of Visual Content You Need to Use in Your Marketing Campaigns

  • Images.
  • Videos.
  • Infographics.
  • Memes.
  • Presentations.
  • Screenshots.

What are the types of visual contents?

There are many kinds of visual content, such as photos, videos, infographics, CTAs, surveys, interactive tools, illustrations, screenshots, comics, memes, visual quotes, data visualizations, gifs, worksheets and presentations.

What are the various types of visuals used in advertisement?

What are the most common visual marketing content types?

  • Images. Web browsers have supported them for as long as most internet users can remember, and they are critical to web design and other fields.
  • Videos.
  • Infographics.
  • Presentations.
  • Quotes.
  • Memes.
  • Align visual with textual.
  • Be helpful.

What are the three types of visual content?

There are three main types of visuals: owned, earned, and paid.

What does visual content marketing include?

Visual content marketing involves using visual content, such as images, videos and GIFs, to convey information to your audience, build emotional connections and grow your business. Contrary to popular belief, visual content marketing is not only about sharing pretty pictures and infographics.

What are the different types of content?

What Are the Types of Content?

  • Blog Posts/Articles. Perhaps the most dominant form of content on the web, blog posts, and articles have a great deal to offer your audience.
  • White Papers, eBooks, and Reports.
  • Podcasts.
  • Email Newsletter/Nurturing Campaigns.
  • Videos.
  • Thought Leadership or POVs.
  • Infographics.
  • How-To Guides.

What is a visual campaign?

A visual campaign is a series of branded media with a unified look and feel across assets. Each piece of visual content should be able to stand on its own, and may have a more targeted or specific goal than the campaign as a whole.

What are the 6 advertising techniques?

Terms in this set (6)

  • Bandwagon. Everyone is using it, and so should you.
  • Rich and Famous. Make you feel rich and famous.
  • Free Gifts. Too good a deal to pass up.
  • Great Outdoors. If it’s associated with nature, it must be healthy.
  • Good Times. Product will add fun to your life.
  • Testimonial.

Why are visuals important in marketing?

When it comes to marketing, this means that content created with visuals is naturally is more engaging and interesting for users. Tweets with images, for example, receive up to 5x times the engagement of those without. Articles with visuals receive 94 percent more views.

What is visual content creation?

You can create optin visuals, photos, cartoon images, infographics, GIFs, videos, quizzes, and more. But rather than going through each specific type of content, we’re going to focus on visual content creation for three of the most popular types of content marketing strategies: Social media posts. Blog images. Videos.

What are the visual elements used in the image?

Visual elements are the building blocks of art and design. There are 7 visual elements in total, they are line, shape, color, value, form, texture, and space.

How do you do visual content marketing?

Here are a number of techniques that can help visuals in your content be effective.

  1. Including a featured image. Always include an image at the beginning of every blog post – preferably a relevant image that links to the topic of that blog.
  2. Use a variety of visuals.
  3. Make the most of social media.

How do you make good visual content?

Here are some basic best practices for creating social media visuals:

  1. Have a clear subject. It’s usually best to have a single focal point in your image.
  2. Remembers the rule of thirds.
  3. Use natural light.
  4. Make sure there’s enough contrast.
  5. Choose complementary colors.
  6. Keep it simple.
  7. Don’t over edit.

6 types of visual content you need to start using in your marketing campaigns

Is it possible for you to tell me why Instagram has more users than Twitter? I’d venture to guess that it has something to do with the differences in their content categories. While Twitter is mostly a text-based medium, Instagram is primarily a visual platform. And it is for this reason that it draws more people. My thesis is that the human brain is drawn to pictures more quickly than it is to words. Consequently, if you want greater outcomes from your marketing initiatives, you need to start incorporating more visual material into them right once.

Moreover, according to T-Sciences, the human brain processes visuals 60,000 times quicker than it does text.

6 types of visual content your marketing campaigns need

It is impossible to exaggerate the significance of photographs in any marketing material. Images work effectively in a variety of contexts, including newsletters, blog posts, press releases, site copy, and social media postings, among others. Marketing guru Jeff Bullas states in one of his blogs that material with photos receives 94 percent more views than content that does not include images. If you want to see a significant increase in the return on your marketing efforts, investing in original and high-quality photos is an unavoidable step.

Everywhere people go, they are faced by long, text-heavy posts that make them feel like they are living in a vacuum.

2) Infographics

Infographics are a type of visual material that mixes text and images in a visually appealing way. To begin with, they were only widely utilized on social media platforms, where users used them to communicate ideas and facts, as well as statistics. However, they are now just as popular on other digital platforms as they are on social media, which is a good thing. You may safely upload infographics wherever your marketing campaign takes you, and you can expect to see positive results as a result of doing so.

Furthermore, because they blend the impact of both words and visuals, they are a superior option to each one alone.

3) Videos

Even after all these years, movies continue to be a significant part of our lives and culture. You know why, don’t you? Because visual material is preferred by the human brain above all other forms of information consumption. It is vitally essential that you use videos into your marketing initiatives as a marketer or business owner. It’s only a matter of getting started. When properly created, videos have a strong tendency to draw in viewers and keep them interested. Of course, there are a plethora of other sorts of films that you may utilize to sell your company.

In the future, you may use demonstrative or inspiring films, such as customer testimonials, to generate interest in your items. Finally, don’t forget about user-generated videos for reaching a wider audience as well as instructional videos for establishing authority.

4) Memes

Memes are those amusing pieces of content that we come across on social media from time to time. Their usage in marketing efforts has grown so widespread that everyone now incorporates them into their strategies. If you want to take your marketing efforts to the next level, you need get on board with this meme train. In today’s world, any brand that does not harness the power of memes is shooting itself in the foot. These are the days when memes were considered to be just a millennial phenomenon.

Let’s take a brief look at some of the most well-known firms that are utilizing memes on social media.

Even Netflix has gotten in on the act this time.

Continue to fold your arms as the rest of the globe, as well as your rivals, continue to experience marketing success as a result of the new fashion trend.

5) Presentations

Isn’t it true that presentations are only intended to be shared with your superiors in the conference room? Consumers today are fine with companies connecting with them through presentational material, according to the typical internet user. After all, it is for this reason that they use services such as Slideshare. Brands may simply upload slideshows and presentations to communicate and engage with their target audiences through the use of these platforms. Consider presentations to be a hybrid of infographics, in case you’re wondering how they might benefit your marketing efforts.

Furthermore, you may submit presentations on your company’s website as a slideshow to showcase your work.

Additionally, it may be used to educate consumers on new topics or to respond to their inquiries and concerns.

6) Screenshots

Anyone anyone notice that screenshots are becoming increasingly popular in the digital world? That is to say, individuals are increasingly posting screenshots of transactions with consumers to their Facebook sites, images of reviews and testimonials to their Instagram accounts, and screenshots of customer enquiries to their Twitter feeds, among other things. Some people go so far as to display screenshots of their posts’ shares and reports on their posts on their social media feeds or websites.

It is possible to increase social proof by using screenshots into your marketing initiatives.

Take a screenshot of your conversation with an industry expert or a strong individual in your sector and publish it on social media.

This will help to establish your authority and establish your credibility. Screenshots, in general, may not appear to be the usual visual content type that you are accustomed to seeing, but they are a vital trust-building tool that should not be overlooked.

6 Types of Visual Content You Should Use in Your Marketing Campaigns

Torri Myler contributed to this article. In order to be effective, a marketing campaign must incorporate at the very least textual and graphic material. Due to the increasing popularity of visual content in marketing campaigns, including a significant amount of it in your marketing campaigns could be critical to your success. Because the human brain is hardwired to digest visual information quickly, it should come as no surprise that the vast majority of individuals prefer to learn through visual means.

If you use one or more of these six categories of visual content in your next marketing effort, you will almost certainly notice a significant improvement.

1. Images

Even if your material is mostly text-based, such as in an article or blog post, using one or more photos can increase the likelihood that your content will be read and understood. Images may assist to lighten the appearance of large blocks of text, which many people in today’s fast-paced environment are reluctant to deal with. You may easily locate intriguing photos that are free or affordable that you can customize by utilizing one of the free image editors available online, such as Canva or Pixlr, if you aren’t a photographer with access to your own original photographs.

2. Videos

Videos are an excellent tool for demonstrating how your products can address the problems of your customers. Visitors may have a quick understanding of how your product will perform, and movies can present them with a plethora of innovative ideas. Consider, for example, a video presentation of a smoothie mixer in action. Using the limited time available in the film, you may demonstrate different smoothie recipes that will encourage viewers to adopt a healthier lifestyle by demonstrating how simple it is to do so.

Videos can be animated, they can be screencasts, or they can include actors in some form of performance.

3. Infographics

The use of infographics is the most effective method of presenting complicated data sets to your audience. Assembling what may sometimes be complicated or dull facts and figures and presenting them in a way that sets them in perspective in the most straightforward manner possible is the most persuasive method of doing so. The same can be said about step-by-step instructions and easy how- to’s, which infographics are excellent for displaying. Infographics have proven to be one of the most popular and widely shared types of material on the internet.

4. Memes

Memes are photographs with typically amusing captions that are regularly shared on social media sites such as Facebook and Twitter. With the same image, the description may be modified to meet whatever context is applicable at the time of posting. They have a tremendous amount of popularity. In order to increase interaction with your audience, you might develop your own meme that is related to your business or product and share it with your followers or customers.

To make a basic meme, you may use any free online image editor to produce it. Canva (described above) and PicMonkey are two excellent options that are both simple to use and affordable.

5. Presentations

You can get a lot more mileage out of all of those old PowerPoint presentations that you’ve been using for years if you use SlideShare presentations. Because SlideShare is a technology that is universally accessible, you can be certain that your visitors will be able to consume your presentations regardless of the device they are using. A slideshare presentation is also useful when you have material that is too extensive to fit comfortably in an infographic but would benefit from the addition of pictures.

6. Screenshots

Displaying screenshots of your product or service from the inside is a smart approach to offer your visitors an idea of what your product or service looks like. It’s especially beneficial for demonstrating software or providing a behind-the-scenes look at a membership website. Screenshots are frequently used as a means of giving ‘evidence’ for a variety of different types of claims. If you want to demonstrate how successful your product is and how much money your clients can anticipate to make, you may include a screenshot of your merchant or back account on a sales page, for example.

6 Types of Visual Content for Marketing Campaigns

Every day, we witness a plethora of fresh material being created by both individual users and businesses. This implies that anything you come up with will be up against a lot of opposition. One thing you can do to dramatically increase the likelihood of your material being seen is to use pictures in your content. Numerous studies have demonstrated that postings with visual content are significantly more popular and garner significantly more shares and likes. Here are six different types of graphic material that you should use into your marketing campaigns:

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1. Memes

The term “meme” was developed by Richard Dawkins in the 1970s to describe a concept that had the ability to duplicate itself and take on varied meanings depending on who was listening to the message. Memes are now photographs with hilarious captions that are shared on social media. When they initially appeared on the scene, few could have imagined that they would soon play a significant part in the world of content marketing. It was inevitable that marketers would learn how to leverage this amusing sort of visual content because they are so simple to make and rapidly become enormously popular.

The use of memes will not be ideal for every niche, and in other circumstances, they will not generate any engagement from your target audience at all.

2. Screenshots

In order to be considered for guest posting opportunities, many sites need authors to provide screenshots and high-quality photographs to accompany their writings. A how-to guide that does not include helpful screenshots will never be as engaging or instructional as one that graphically depicts each step of the process in detail.

Screenshots are simple to make and may be quite useful when demonstrating your solution to a client. In order to make them even more informative, you may change them by adding arrows, highlighting material, or marking it with visible circles or squares.

3. Images

It should go without saying that viewing a vast amount of text may encourage readers to simply quit your material entirely. Because users’ attention spans are becoming constantly shorter, it is in your best interest to break up your content with some visually appealing graphics. High-quality photographs that are always pertinent to the topic should be included as well. According to studies, pictures that serve only a decorative purpose are simply overlooked by their intended audience. The image-to-word ratio is quite useful in this situation.

When it comes to posts and articles, how many photographs should you include in order to get the most out of these visuals?

Make use of fresh photographs to give your visual campaign a more personal touch.

Before posting anything that includes photographs that aren’t your own, take extra precautions to guarantee that you’re doing so in a legal manner.

4. Data VisualizationsInfographics

The majority of users prefer information that has a large amount of good data from reputable sources, however all of this data can be overwhelming at times. This is where the use of data visualization tools may be beneficial. TABLES, CHARTS, AND GRAPHS will all help to make your articles more visually appealing and legible, so assisting you in communicating a more compelling message to your target audience. Data visualization graphics are also extremely shareable on social media platforms such as Pinterest, and posts based on data visualizations usually receive a lot of traffic.

They have the ability to convey a great deal of essential knowledge about a topic in a user-friendly manner.

A visual guide engages a significantly larger audience than a written guide.

5. Presentations

Trying out fresh formats might help you to reenergize your marketing plan. Therefore, it is necessary that you go outside of your typical channels every now and again to discover forms that are simply adaptable to your requirements. Slideshare is a content distribution behemoth in the making that is poised to become a global powerhouse. In order to reach new audiences, many marketers are already uploading their material in the form of presentations on their websites. Presentations should be aesthetically consistent from start to finish.

When adding text captions, exercise additional caution.

Also, be sure that your data sources are credible.

Create an engaging presentation, and your content may be published on the Slideshare homepage as one of the Slideshares of the Day, or it may be included in the Trending in Your Network area of the Slideshare website. Both of these are fantastic ways to increase your website traffic.

6. Videos

Videos are currently all the rage in the world of marketing. They’re smaller and lighter than ever before, and they’re the ideal format for demonstrating the solutions that products or services can provide. There are numerous low-cost and simple tools available on the market to assist you in creating visually stunning videos to accompany campaigns. According to a recent study, including a video on a landing page can increase conversions by 86 percent. Whether it’s animations, product demonstrations, how-to videos, or customer testimonials, they all contribute to the overall look and feel of your online brand.

Yes, the effort is well worth it in the long run.

Great visuals will help your content stand out and will quickly establish your brand as an authority in your industry.

6 Types of Visual Content You Must Use in Marketing Campaign

To put it another way, visual content refers to any type of material that has visuals. Now, the word “visual content marketing” shouldn’t be too difficult to understand, should it? Let me simply explain visual content marketing as follows: “Visual content marketing is a sort of content marketing that combines images and videos.” We have a lot more visual stuff than that, but believe me when I say that it’s all about the photographs and videos. Written material is unquestionably important for SEO, but we also want content that is engaging to the target audience.

Take a look at these statistics (courtesy of HubSpot): Visual pictures are considered to be the most appropriate sort of content by 32 percent of marketers for their particular firm.

Every day, more than 500 million individuals log onto Facebook to view videos.

Not only are there statistics that support its importance in today’s market, but visual content is also: easy and inexpensive to develop; rich in diversity; interesting and engaging; and quick and simple to consume; and In any marketing campaign, you must use the following sorts of visual content: Video content is king in the world of marketing in 2019.

  1. What is the reason behind this?
  2. Approximately 70% of youtubers watch videos to get assistance with a problem.
  3. Is that all there is to say?
  4. Make sure they’re of excellent quality and relevant to your business or message, and then distribute them.
  5. You are aware that smartphones have reduced people’s attention spans and that text-only information might be difficult to consume.
  6. Personalized photos are also an excellent tool for establishing credibility.
  7. Facebook posts with images are shared 2.3 times more than posts without images.

Stock pictures from sites like as Unsplash, Pexels, or Pixabay can be used, or you can create your own and include them in your article.

Canva is my favorite tool because of its drag-and-drop functionality.

Images may significantly increase the time it takes for a website to load.

Screenshots, in addition to photographs and videos, may be a very effective complement to your material.

Learn more about G2Crowd at learn.g2crowd.com Keep in mind that 95% of individuals check online customer reviews.

Screenshots are a convenient tool to help someone through a step-by-step procedure.

When you want to snap screenshots, useSnagitandSkitchfrom Evernote.

With infographics, you don’t need to include a lot of text; instead, just include a few important words into a visually appealing design and you’re ready to go.

In the previous four years, the use of infographics has surged by 65 percent among B2B marketers.

Infographics are popular among bloggers, and they are also popular among readers.

When creating infographics, be sure to include real data and information, as well as citing the appropriate sources.

Here’s an infographic about content marketing strategy to get your started: Presentations are an extension of the infographics in terms of structure and content.

When it comes to generating presentations, Canva and Picktochart are two excellent resources.

The advantage of Slideshare is that users may download content in PDF format, which they can then use as a reference.

Presentations, like infographics, must be constructed with accurate material and must include citations to relevant online resources.

Memes are images with a funny caption that are shared on the internet.

Memes are a fun way to inject comedy into your material and to make jokes about your business in general.

Simply choose a related image from any meme-making website, add a description, and your meme is complete.

Visual content is the wave of the future in content marketing.

Visuals have the greatest impact on the reader than any other type of content.

Video content, in particular, is the most effective.

Remember that creating eye-catching pictures alone will not ensure success unless your text contains some substance. So, what kind of visual material do you prefer to consume?

14 Types of Visual Content To Use in Your Content Marketing Strategy [Infographic + SlideShare]

When you publish a piece of content, it enters a complicated ecosystem in which it competes for the attention of your target audience with hundreds, if not thousands, of other assets. Visual components may not only make your material more interesting, but they can also help it to stand out from the crowd and avoid being overlooked. Search engines utilize sophisticated algorithms to find signals that indicate the quality and relevancy of a web page in relation to a given term. According to Google Webmasters, content that fulfills a user’s search intent is one of the most important elements in determining a website’s ranking.

Additionally, aesthetics make online pages appear more enjoyable and appealing.

If you want to distinguish yourself from the competition and attract more readers, include the following pictures in your content marketing strategy:

1. Infographics

Data is used by business decision-makers and customers to make choices, but not everyone has the time to wade through long studies and research. In a visually appealing style that is simple to comprehend and distribute, infographics are a straightforward way to provide critical information. You may use them in blog posts, eBooks, and case studies to provide a visual break from long blocks of text, or you can share them on social media platforms to broaden the reach of your communications. The following are some of the most common applications for infographics:

  • Creating visual representations of survey and poll results
  • Highlighting statistically significant information Listacles are being repurposed. Presentation of your company’s history
  • Product comparisons

DIY difficulty level: Very challenging. You’ll save time by working with a professional graphic designer, who will also guarantee that your assets are branded consistently and appear effectively on all devices.

B2C infographic example:

Hardness of the DIY project: You’ll save time by working with a professional graphic designer, who will also guarantee that your assets are branded consistently and appear correctly on all devices.

  • DIY difficulty level: tough. You’ll save time by working with a professional graphic designer, who will also ensure that your assets are branded consistently and appear effectively across all devices.

DIY difficulty level: Very challenging. In recent years, there has been a significant improvement in the quality (and quantity) of video material. If the quality of your material is anything less than professional, your consumer will notice.

B2C video example:

Content-only web sites with only a corporate logo and a few paragraphs of text are uninteresting. Today’s online consumers demand visually stimulating experiences that include vibrant visuals and well-designed user interface components. Articles that contain branded, high-quality photographs might be broken up to give more context, as well as to promote the company’s brand recognition. Branded pictures may be anything from stock photography to artworks that include your company’s logo and branding.

These elements can contribute to the overall appearance and feel of your website. When including photos into your material, keep your brand colors in mind. Branded images may be used for a variety of purposes, including:

  • Improve the readability of blog content
  • Brighten up text-heavy assets such as eBooks
  • Provide a consistent user experience
  • Raise brand recognition

The level of difficulty for DIY projects is medium. You should be able to apply a brand logo to a stock image, but more design nuances may necessitate the assistance of a professional graphic designer.

B2C branded image example:

A Boeing 737-900ER operated by Alaska Airlines was photographed throughout California on May 24-25, 2016 by Chad Slattery.

B2B branded image example:

High-quality images have the ability to enhance the reality they depict while also inspiring action. Marketers have been utilizing photography virtually since the invention of the medium, and its effectiveness has only risen in importance over time. In the event that your organization lacks the financial means to engage a photographer, stock picture websites may give stunning images that can boost your marketing communications. Avoid using stock pictures that appear overly produced or stiff; instead, look for shots that lend authenticity to your company’s image.

  • Identify a human face for your brand
  • Demonstrate your products and services
  • Make use of social media to communicate your brand messages. Adding visual appeal to written material is important. Display items in your e-commerce business to attract customers.

The level of difficulty for DIY projects is medium. Recent smartphone models are capable of shooting photographs that are crystal clear, but they still require some post-processing in order to really stand out from the crowd. Marketers on a tight budget might think about using high-quality stock photos instead.

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B2C photography example:

Self-assembly degree of difficulty: moderate Recent smartphone models are capable of shooting photographs that are crystal clear, but they still require some post-processing in order to truly stand out from the competition. Premium stock photos should be considered by marketers on a tight budget.

  • Drive traffic from top-through-mid-funnel content to your website. Encourage readers to get in touch with the sales department. Invite readers to participate in a survey
  • Increase the number of conversions. Inviting people to sign up for a newsletter is another option.

The level of difficulty for DIY projects is medium. Even while a visual call to action can be as basic as a clickable button, they are generally more successful when combined with other design components and microcopy.

B2C CTA example:

Because they appeal to two different areas of the brain, storytelling and data are a marriage made in marketing heaven, because they complement one other. Stories appeal to the portion of the brain that enjoys being lost in a great story, whereas data appeals to the part of the brain that like to be rational. Graphical representations of data, such as graphs and charts, have the ability to express complicated information in a clear and understandable manner. A data-driven approach is required for generating insights into obstacles and possibilities.

  • The ability to communicate difficult information in a palatable and fascinating manner
  • Preparation of press releases and white papers, including trend visualizations and correlations
  • Developing the credibility of your company’s brand
  • Improving the reader’s ability to retain key information

DIY difficulty level: Very challenging. Not only must you verify that your data is correct and reliable, but you must also ensure that its graphical depiction does not hide the underlying meaning and value of the information it contains.

B2C data visualization example:

Hardness of the DIY project: Not only must you verify that your data is correct and reliable, but you must also ensure that its graphical depiction does not hide the underlying meaning and value of the information it represents.

  • Display your digital items on your website
  • Make it easy for readers to see themselves using your goods. Create slideshow presentations for use at both online and offline meetings. Make product one-pagers more appealing to customers

The level of difficulty for DIY projects is medium.

It might be tough to obtain screenshots of complicated applications. It is possible that a graphic designer will be required to annotate the photographs.

B2C screenshot example:

Because they allow internet users all around the world to exchange inside jokes and brief messages, memes and GIFs are entertaining. Memes are simple to create and distribute, but marketers should exercise caution when employing them. Some memes may appear benign at first glance, yet they may have improper meaning behind the surface of the image. Know Your Memeis a useful website for learning about the history and meaning of memes, both popular and obscure. GIF memes are an example of user-generated material that can be used to enhance your communications by including more information.

Nonetheless, advertisers would be better served by choosing brief GIFs rather of forcing readers to watch a lengthy sequence.

Make use of memes and animated GIFs to:

  • Make your blog and social media updates more entertaining
  • Take advantage of a viral trend to increase brand exposure
  • Increase the relatability of your brand

The DIY difficulty level is simple. There are a plethora of free web resources available to you for creating your own memes.

B2C GIF example:

A common feature of most blog systems is the ability to expand crucial quotes that you want readers to take note of. Pull quotes were employed by periodicals and newspapers to draw the attention of readers prior to the invention of the internet. Pull quotes are still an effective tool, but they may be enhanced by the addition of some additional graphic features. As an alternative to merely expanding plain text, marketers might include the text into a picture in order to make it stand out even more.

The following are examples of when visual pull quotes are appropriate:

  • The act of interrupting the flow of a text-heavy piece. A message that has to be heard is being brought to your notice. Using social media to share messages that are attention-grabbing
  • Customer testimonials should be highlighted.

The DIY difficulty level is simple. There are several free web-based text and picture editors to choose from.

B2C pullquote example:

Curata is the source of this information.

B2B pullquote example:

the Curata website as a source

  • Explain complicated business procedures to consumers
  • Provide instructions on how to utilize a product
  • Identify and demonstrate current industry trends. Establish your credibility as an expert on a subject

DIY difficulty level: Very challenging. A experienced graphic designer will be able to generate a visually appealing process breakdown that is easy to grasp and does not get confused in the course of creation.

B2C tutorial example:

Because it puts the reader’s mind to work and encourages them to think more actively about your message, interactive content is engaging. Your site visitors will remain longer and absorb more information about your business if you provide them with something to do in addition to reading or watching a video on your site. According to statistics, interactive content creates conversions 70 percent of the time, compared to only 36 percent of the time for passive material. The following are examples of interactive elements:

  • Customer polls conducted in real time
  • Company and product timelines that can be scrolled
  • Quizzes and exams are administered. Products that can be customized
  • Podcast players that run within the browser
  • 360-degree video tours are available. Calculators made to order

DIY difficulty level: Very challenging. To create responsive interactive site elements, you’ll most likely need to use a third-party program or hire a developer.

B2C interactive element example:

Slideshows are sometimes compared to a non-chemical sleep aid in the minds of many individuals. They bring back memories of tedious college lectures and business meetings that might have been conducted by email. Slideshows, on the other hand, may still be an useful tool for presenting information to an engaged audience.

A SlideShare presentation will almost certainly not be used at the top of your marketing funnel, but it may have a place farther down the funnel. Remember to limit slide text to a bare minimum — just add information that is absolutely necessary. Slideshows can be used to:

  • Inspire your consumers by telling a tale
  • Sharing data visualizations
  • Repurposing business reports
  • Guiding customers through your product catalog

The level of difficulty for DIY projects is medium. Although creating a slideshow is an easy task, amateur efforts can be tedious for spectators.

B2C slideshow example:

Companies in both the B2B and B2C sectors are increasingly relying on influencer marketing as a strategy. Consumer firms frequently collaborate with influencers to advertise their products on social media platforms such as Facebook, Instagram, and Snapchat. B2B businesses are more likely to use social media platforms such as LinkedIn and Twitter to reach corporate decision-makers. Influencer postings should be visually appealing since they are intended to fulfill a wish-fulfillment demand. Consumers aspire to appear and feel like the celebrities and influencers they like.

The following are some of the possible advantages of visual influencer posts:

  • Making your brand more approachable
  • Increasing the credibility of your campaign
  • Targeting specialized demographics
  • Developing thought leadership
  • Increasing the reach of your brand messaging

The level of difficulty for DIY projects is medium. Anyone can hire an influencer, but organizations that want to see a return on their investment from this technique must build strong, supportive relationships with the individuals they employ.

B2C influencer post example:

We are really excited about the innovations we will be introducing at @Wimbledonthis year. For the past 30 years, we have worked with Wimbledon to offer the most spectacular data-driven experiences possible. @IBM [email protected] IBMiX — Matthew Candy (@matthewcandy)June 13, 2019 IBMiX — Matthew Candy (@matthewcandy)

14. Display advertisements

The use of visual material is beneficial when your readers are already on your website or social media page; but, how can you use visual content to reach people of your audience who haven’t heard of your brand? Display ad networks have the potential to broaden the reach of your brand and engage a previously untapped part of your target audience. Furthermore, retargeting networks may help you enhance the number of impressions you make on potential customers. Display advertisements can be used to:

  • Promote brand recognition by targeting audiences who are similar to the target demographic. Compile information on which CTAs are most effective in converting prospects. Make it easier for new buyers to locate your brand.

The level of difficulty for DIY projects is medium. You’ll have to come up with eye-catching images and manage campaign spending across a variety of advertising platforms.

B2C display ad example:

Visual material is essential for the success of any marketing campaign. Take an inventory of your current assets and identify which ones may benefit from a little extra assistance from eye-catching photography.

Types of Visual Content You Need to Use in Your Marketing Campaigns – Blog

It goes without saying that texts are critical to the success of your marketing initiatives. They do, in fact, provide a significant amount of information for the audience to be aware of. Visual learners account for around 65 percent of the population, according to Mind Tools, and according to David Hyerle, approximately 90 percent of the information ingested by our brain is exclusively visual. As a result of these findings, it is reasonable to conclude that no matter how significant the content is, your conversion rates are unlikely to increase dramatically.

As a result, it is only logical that every piece of brilliantly written text information about your product be accompanied with visually stunning imagery. Let’s take a look at some of the most effective representations of visual content development today.


Funnel According to scientific evidence, landing pages that include videos get up to 800 percent more conversions. Without a doubt, this is a significant amount. Video is something that everyone enjoys. Currently, video material is preferred by 62 percent of internet users when it comes to digesting information. Make sure to include video material that is related to the services or products being provided in the mailings. Such information should be consistent with the aim of the written text, should improve it, and should serve as a catalyst for the viewer-reader to want to learn more.

There are a variety of tools available to help you edit your movie and make it appear trendy and pleasing to the eye.


Pictures are visually appealing pieces of material that are consistently well received. It is OK to take a step farther than merely publishing an image that has been artistically modified and is relevant to the content. Make it start moving. No, it is not a computer animated film. There are a variety of applications available that may aid you in producing movement in the backdrop of a still image.


When it comes to condensing a large amount of information into a manageable amount of time, infographic images are extremely well-liked and appreciated. Information visualizations with statistics to examine are useful when there is a great deal of sequencing, causes, and effects to consider. Since infographics have been proven to be the most recognized visual content information, it is projected that the brand benefits from around 40% of all user interaction.


When it comes to condensing a large amount of information into a manageable amount of time, infographics are quite popular. Information visualizations with statistics to examine are useful when there is a great deal of sequencing, causes, and consequences. Since infographics have been shown to be the most perceived visual content information, it is predicted that roughly 40% of user engagement is generated for the business.


When infographics and animation are mixed, they provide a visually appealing visual that may be put into the content you are revealing to your audience. People like watching the movement of amusing elements that also happen to be the bearers of vital information. Taking a closer look at the information they present helps us to memorize more effectively and to establish an associative link between “seen” and “written.”

Funny visuals

It is especially welcome when the subject demands a lot of focus and data processing, and is filled with majorly critical issues to be addressed in light of the situation.

GIFs and memes that are pertinent to the topic will provide a reader with some downtime to relax, recharge, and continue with the article.


In conjunction with a photograph of the author or a picture of the collective authorship that serves to reinforce the meaning of the textual material, quotes have the ability to convey some authoritative opinion on the subject matter. As a result, it may assist the reader in making a judgment in favor of your company.


Instead than simply being an addition to the text, this sort of visuals may be effective in substituting specific chunks of information, allowing the reader to take a break from one mode of digesting the content. The “exploration” of the supplied knowledge occurs during the interactive moment of flipping slides, which includes the reader as the “explorer.” Change is good for the eyes, because it helps them memorize better.


Flipbooks are colorful pamphlets that provide the most important information about a product or service, together with photographs of your company’s logo. There are a variety of applications available for the creation of this type of graphic material. To the reader, it appears rather tempting, making him or her desire to be a part of what is depicted on the flipping pages of a personalised magazine.

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Interactive visuals

A complicated piece of information given becomes easier to absorb and more appealing if visual components are included in the article, and the reader is encouraged to participate in a specific experience (custom calculators, 360-degree video tours, quizzes, and polls).


According to an Asian saying, it is preferable to see something once rather than hear about it a thousand times. Marketing in the modern era couldn’t agree with you more. Visuals become more memorable and are more easily absorbed when they are presented visually. Descriptions of your goods are remembered, but visual representations of your product will elicit a stronger urge to purchase your product. As a result, greater conversion rates are almost always assured. In the end, isn’t that what it’s all about to begin with?

6 Types of Visual Content You Need to Use in Your Marketing

Although text-based information is vital in marketing, visual material is more convincing than text-based content in most cases. Visual learners outnumber auditory learners by a wide margin. This is why it is critical to employ a variety of visual content kinds in order to get the intended results. You will be able to launch a successful marketing campaign if you use the visual content categories listed below.

1. Images

There is a reason why Instagram has become so popular. Photographs are extremely popular among people. When you use captivating photos in your marketing material, you may inspire people to read what you have to say, as long as the images are relevant to the context and of good quality, which is what you want to achieve. As people’s attention spans get shorter, visual material becomes increasingly important. Articles with photographs attract up to 94 percent more views than articles without images.

Nobody enjoys having to read a large block of text. Instead, people read when there are visually appealing images to accompany the text. The suggestions provided here will assist you in making the greatest use of photos possible.

  • This phenomenon known as Instagram has a cause for its rise to prominence. Picture-taking is a popular pastime among people. When you use captivating photos in your marketing material, you may inspire people to read what you have to say, as long as the images are relevant to the context and of good quality, which is what you want to do. Visual material comes to the rescue when people’s attention spans get shorter. It has been reported that articles using photographs generate up to 94% more views. There is nothing worse than having to read a long block of text! As a substitute, kids will read when there are visually appealing images to accompany it. It is possible to use photos more effectively if you follow the advice given below.

2. Videos

Who among us does not love to watch a video? When it comes to marketing, videos are critical components to consider. They make it possible for you to successfully present common problems and their answers. Despite the fact that there are more affordable visual content kinds, even a short video may go a long way toward explaining how your product or service is better. In one study, researchers discovered that including a video on a landing page resulted in an increase in conversions of almost 86 percent.

  • Testimonials from customers
  • Animated explainer movies
  • How-to videos
  • Etc.

No matter what style of video you make, it must be consistent with the brand in order to be effective. It is advisable to experiment with several types of videos to determine which ones are most effective for your video marketing campaign.

3. Infographics

Infographics are the next best thing to a written document. As a result, they are an incredible tool that you can use to present complicated statistics and data while still ensuring that everything is clearly understandable to your target audience. Infographics may be used in a variety of settings; the examples below illustrate where they can be used.

  • The landing page
  • Social media accounts
  • The front page of the website
  • Promotional material
  • And marketing advertisements As well as just about anywhere else you can think of

Infographics are an essential component of any content marketing plan. You must take the following factors into consideration while creating the greatest infographics.

  • Create a visually appealing layout
  • Using the appropriate fonts, shapes, and colors, you may help the content convey more meaning. Only correct information that is contextually relevant should be displayed. Utilize eye-catching visuals to bring statistical data to life. Examine whether or not all of the visual aspects serve to successfully showcase the story
  • Keep everything as basic as possible

Because bloggers adore visually appealing and thought-provoking infographics, they will be delighted to promote yours if you create the ideal infographics. It may even enable you to acquire viral status, which will allow you to attract the greatest amount of visitors to your website.

4. Memes

Richard Dawkins used the word ” meme” in 1976 to describe a notion that had the capacity to repeat itself and had a new meaning for each individual who encountered it. A hilarious meme may go a long way toward keeping you up to date with the newest trends and your target audience’s preferences. If you have never made use of a meme before, you are losing out on a really valuable marketing opportunity. They are simple to design and may help give your content a competitive advantage. A meme may be created by anyone in order to elicit the necessary emotions and to compete with the top companies in a certain industry.

The key to creating a great meme is to be creative and humorous.

5. Presentations

Presentations are no longer limited to the confines of the boardroom. Sites such as Slide Share make it possible to share presentations with the entire world. They provide a simple means of reaching a larger number of individuals. It is possible to communicate and enlighten your target audience regardless of the device they are using if you create an effective presentation. As a consequence, both presentations and infographics serve the same purpose, you may apply the same best practices to both types of presentations to get greater outcomes.

People will remain engaged with the material if the presentation has been intelligently crafted. In most cases, presentations are used to display a large amount of information. You must, however, break things down and keep them as basic as possible. People will feel overwhelmed if this is not done.

6. Screenshots

Finally, screenshots are another sort of visual material that you may employ in your marketing campaigns. They help you to provide your target audience a visual representation of what the product or service will seem like by using photographs. Screenshots allow you to demonstrate things from a more direct standpoint, such as the features of a product, to your audience. Screenshots can be used in conjunction with a testimonial or marketing text to increase its authenticity. You may utilize screenshots to establish confidence and increase interest in your product.

Takeaway – Utilize Visual Content to Increase Conversion

Visual material has an almost limitless amount of possibilities for businesses. By including various forms of visual material into your marketing campaigns, you can inspire your target audience to discover more about your company. It is critical to generate visual material that is appealing to the target audience. Nouman is a ghostwriter and copywriter that works in the entertainment industry. His educational expertise in the technological sector as well as business studies allows him to tackle a wide range of themes, from career and business productivity to web development and digital marketing, with confidence.

6 Types of Visual Content to Include in Your Marketing Strategy

The visual material on your website is quite important in terms of attracting people and advertising your products and services. Within a few seconds, your viewers will decide whether or not to read your message and whether or not to take action. Using visually compelling content may help you take your website to the next level. Visual components may sometimes convey a message more effectively than words. People like to get information in a visual manner, whether it’s through a picture, a video, or infographics, since it’s more interesting for them.

In the digital marketing world, visual content marketing is regarded to be one of the most prevalent trends, and it is utilized to ensure that your marketing efforts are consistent and resonate with your target audience.

1. Images:

Neil Patel’s website is neilpatel.com. Images are one of the most often used sorts of visual material in today’s world. The photographs you choose must be visually appealing in order to capture the most amount of attention. According to one study, information containing visually appealing photos may get 94 percent more views than content that is just textual in nature. The key to efficiently utilize photos is to create many images for use across a variety of internet sites. Consider the following example: there is no assurance that an image that was wonderful on Pinterest will also be perfect on Facebook.

If you want to stand out from the crowd, customize your material by include photos.

What is the optimal number of photographs to include in your content?

According to popular belief, an appropriate ratio is one picture for every 75-100 words.

A higher proportion of views, likes, and shares are more likely to be received by such postings than material with a different correlation. Too few or too many photos can be detrimental, so make your material more visually appealing to increase interaction.

2. Infographics:

Larry Ferrazzo’s edublogs (larryferlazzo.edublogs.org) is the source of this information. Infographics were not created until the digital revolution began to have an impact on the commercial world. People who use the Internet nowadays demand trustworthy information delivered in visually appealing formats. People enjoy reading material that delivers information about a certain topic in an entertaining manner. The reason for this is because people have a tendency to save time by going directly to the point.

  1. They provide vital information while also telling stories in a beautiful and clear manner.
  2. In addition to being an excellent tool for presenting complicated facts and figures in a visually appealing manner for your audience, the style and design of your infographics should be as effective as possible.
  3. You may break down your dataset into smaller chunks, which will aid consumers in processing and comprehending the information more efficiently.
  4. Make use of them to communicate powerful and unambiguous messages to your intended audience.

3. Video:

Codefuel.com is the source of this information. Videos are an appealing kind of material that can be used to effectively convey your products or services to potential customers. Most internet users prefer to watch videos rather than read articles because they want to see an actual product in action before making purchasing decisions. If you want to show your followers how your items are made, you may shoot a short behind-the-scenes video using your smartphone and then share it with them. Alternatively, you may allow your satisfied customers to share their stories with your followers via video.

This demonstrates the importance of video as a visual medium.

Furthermore, a plethora of tools for simple video creation are available, allowing you to create professionally-looking animations, customer reviews, product demos, and how-to films with ease.

4. Screenshots:

Relevance.com is the source. When it comes to authenticating the claims you make in your material, screenshots may be used as a visual check to ensure they are accurate. It is possible to provide a thorough explanation of the inner workings of a product or service that you provide to your audience by using a screenshot of the product or service. With annotated screenshots, there is no better method to communicate the information in a step-by-step instruction than with text. Making use of arrows, emphasizing vital text, and positioning important terms in circles and squares, you can ensure that users understand what they are supposed to perform.

For better comprehension, it would be beneficial to include a graphic depiction of each phase, followed by a description of the process below.

5. Presentations / SlideShare:

AnalyticsIndiaMag.com is the source of this information. Presentations are an excellent source of visually stimulating material. Although nowadays you can share your presentations with the entire world through sites such as SlideShare, which is a convenient method to interact with your audience, it is still a good idea to keep your presentations simple. Visual, downloadable SlideShare presentations are an excellent approach to communicate your views clearly and effectively in an article. Individual slides from SlideShare presentations can also be used as visual components in your material, in a similar way to how screenshots are used.

Be careful not to create any typographical or grammatical errors while adding text captions to your content.

6. Memes:

Memes are a collection of multimedia material that is associated with an idea or phrase. Marketing with memes can be a fun and effective approach to spread the word about your company. They are simple to use, inexpensive to create, and have the potential to improve your brand exposure and engagement. All you have to do is keep up with the newest fashions and figure out what your target demographic finds amusing. In the beginning, only millennials were interested in memes; nevertheless, they have since taken over the marketing industry as a whole.

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