50 Reasons Your Website Deserves To Be Penalized By Google? (The answer is found)

Why Has Google Penalized My Site?

  • Buying links. Some swear it doesn’t happen, but actual evidence is mixed.
  • Excessive reciprocal links.
  • Duplicate content.
  • Overusing H1 tags.
  • Internal 404s.
  • Links from sites in another language.
  • Keyword stuffed content.
  • Footer links.

Which backlink can be reason for Google penalty?

Google gives out link penalties when it sees bad backlinks in your backlink profile. Beyond that, you can be penalized any time your backlink profile isn’t up to scratch in terms of their quality guidelines.

Is my website penalized by Google?

The best way to check if your website was penalized by an automatic penalty is to login to Google analytics and review your Google organic traffic. Select your website from the Google analytics dashboard and then go to ACQUISITION > All Traffic > Source / Medium. From the list select GOOGLE / ORGANIC.

Can Google ban your website?

Google search is one of the most popular search engines, and to ensure the quality of search results, sometimes they ban websites to appear in search results. For example, if your site is hacked and malicious code is there for long, Google will ban your website from Google search.

How do I get Google Penalties?

To check for any penalties, you can log the webmaster account and choose “Manual Actions” in the “Search Traffic”. The site-wide penalty is one of the most unpleasant ones as your site is viewed as spam by Google and your ranking drops dramatically. That can lead to de-indexing or blacklisting of the site too.

What are the types of Google Penalties?

Types of Google link penalties to avoid for your website

  • Excessive reciprocal linking.
  • Manual link spam penalty.
  • Low-quality link penalty.
  • Algorithm link spam penalty.
  • Unnatural outbound link penalty.
  • Unnatural links to and from your site.
  • Private blog network.
  • Conclusion.

Why is Google punishing my site?

A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google’s ranking algorithm, or a manual review that suggests a web page used “black hat” SEO tactics.

Why is my site not ranking on Google?

Google actively penalizes sites that engage in “keyword stuffing” — the act of using too many keywords in page content. On top of that, by directly lifting content from another website (even if you have their permission) can get your site hit with a duplicate content penalty, which suppresses it in the rankings.

How do I know if my domain is banned by Google?

Go to www.google.com and type in the domain name, with and without the “www.” For example, search for “www.domain.com” and then search for “domain.com” (without using quotes around the domain name). If the domain shows up in the search results then it is not banned in Google.

What should you look at first to help identify an algorithmic penalty?

If you are negatively affected by an algorithmic filter, there is no notification from Google on this. The best way to determine this is by looking at Google organic traffic and seeing if you have a drop that coincides with a known or suspected Google algorithm update.

How do I stop Google Penalties?

15 Ways To Avoid Google Penalties in 2022

  1. Don’t Buy Links.
  2. Keyword Stuffing.
  3. Having Shallow Content Depth.
  4. Non-Unique Content or Copyright Infringing.
  5. Including Ads That Makes it Difficult for Visitors to Navigate or are Top Heavy.
  6. Never Hide Content.
  7. Show You are a Trusted, Legitimate Business.

Does Google penalize article spinning?

Article spinning is the process of re-writing an article to create new “original” copies in an attempt to avoid duplicate content issues that can result in a penalty from search engines like Google when article marketing your website.

Is an illegal way of SEO?

Other common illegal SEO tactics include link farms, using doorway pages, and the misuse of redirecting links. To get the most out of SEO, it’s best to be conversant with the various applicable ranking factors, regulations, and best practices.

What is Google penalty in SEO?

A Google Penalty is a negative effect inflicted on a website’s rankings based on updates made to Google’s search algorithms. Penalties can be the result of an algorithm update or suspicion of black-hat SEO tactics such as suspicious links or keyword-stuffing.

What is Google penalty recovery?

Google penalty removal services are a sub-discipline of SEO geared to helping companies overcome being penalized by Google, primarily for issues relating to the Panda and Penguin algorithm updates.

How long does Google penalty last?

Your site will recover from a Google penalty once all of the errors are corrected. This can be anywhere from 10-30 days for manual penalties, depending on how quickly you fix the problem, submit a reconsideration request, and have your request accepted.

50 reasons why your website may be penalized by Google

Google may penalize your website for a variety of reasons, which are listed below. Google is constantly changing and refining the way it crawls and ranks the material on its site. While it occasionally provides hints regarding algorithm upgrades, it seldom provides a full explanation of the rationale for the changes. It might be tough to repair broken items.

  • 1. Purchase affiliate links Some people claim that it doesn’t happen, but the evidence to support this is conflicting. There is no doubt that purchasing links might be seen as an attempt to manipulate PageRank, and this is the source of the debate. If you have been purchasing broken links (and a large number of them), it is possible that your activities have reached it. 2. An excessive number of reciprocal links. The exchange of links was formerly a harmless marketing strategy, but it soon became a target for spammers. If you have been exchanging a large number of links with clients, this might be interpreted as an attempt to manipulate them. 3. Content that is duplicated Assuming you already know this, any duplicate material on your website makes it less valuable in Google’s eyes, and this might result in a Google penalty for you. Make certain that your material is unique and well written
  • Utilize tools such as Copyscape and CopyGator to help you with this. 4. Excessive usage of H1 tags on web pages. The proper organization of the material is beneficial for SEO purposes. The H1 element assists Google in determining the topic of the page. H1 labels that are excessively long might be seen as an attempt to flood Google’s search list with terms. 5. Internal 404 error. Google wants to know that you are paying attention to its information and that you are correcting any flaws or faults. In the event that you are receiving 404 errors on your website, it is a solid indicator that your users are not receiving the information they have requested. 6. Hypertext links to websites in various languages. That appears to be unjust, doesn’t it? Although you have a genuine connection from a client in another nation, it is officially considered a negative link. As it turns out, Google’s logic is sound: people tend to favor a certain language, thus directing them to sites in a different language isn’t really valuable to them. 7. Content that is densely packed with keywords With regard to the density of keywords in content, there are a plethora of strange and fantastic “laws” to follow. The issue is that none of these principles has been established, and a high keyword density is a red indicator for badly written material, as previously stated. If Google finds a disproportionately large amount of terms on a page, you may be penalized, whether correctly or incorrectly
  • Eighth, there are links at the bottom of the page. Some site designers utilize footnotes as a navigational assistance, while others attempt to influence PageRank by exploiting the footer as a means to send link juice in an unnatural manner in order to control PageRank. In Moz, there is a brief debate on this topic
  • Nonetheless, 9. There is information missing from the sitemap. Google utilizes the XML sitemap to analyze the structure of your website and to discover how it was put together in the first place. Check to see that your XML sitemap is available and up to current, and then submit it to your Google Webmaster Tools account for review. 10. Links that are not readily apparent All of the links on your website must be easily accessible and valuable to your visitors. Everything that is kept secret is seen as suspicious in nature. Even if you have a good reason for doing so, never link to a website or button that has the same color as the backdrop. 11. External links that are no longer working. If you do not maintain your links up to date, Google will think that you are unconcerned about the user experience and will be content to direct users to a number of 404 error pages on your site. Ensure that you check the links on a regular basis and remove any duffs. 12. Content that has been scraped It is possible that website managers will copy information from other websites in order to group our pages. When done with good intentions, it can sometimes be mistaken for an intentional misstep. Google, on the other hand, considers this to be a pointless duplicate. Alternately replace it with your unique stuff to keep things interesting. 13. Content that is not readily apparent Disguising the language on a website in order to influence the subject, for example, or weighting the keywords are examples of unethical search engine optimization practices. This is a definite no-no. 14. The use of an overlay of anchor text. Once upon a time, SEO specialists labored to connect certain keywords together in order to increase their authority. Since the Penguin 2012 update, the usage of anchor text links in excess has been highly discouraged by Google. Change your forced and artificial keyword links to honest links written in plain English
  • This will improve your SEO. 15. Disliking the hreflang tag. What exactly are you neglecting now? The ‘hreflang’ tag is intended to alert Google that it has purposefully published duplicate material in several languages or regions. The jury inquires as to whether it is beneficial, but utilizing it cannot be harmful in the meanwhile. 16. Website is unavailable due to a timeout. When a website goes down, it causes consternation among all parties involved: the visitor, the webmaster, and the search engine. Instead of continuing to direct people to a dead end, I would like to de-index your site if Google cannot discover it. 17. Keyword domains are a type of domain name. While domain names in and of themselves are not particularly dangerous, domain names that contain keywords may be. Consider the issue of the anchor text link: if we connect to the same domain on a regular basis, Google may interpret this as an attempt at anchor text manipulation. If you want to utilize an exact match domain, be certain that it has a substantial amount of information. Without doing so, Google will conclude that you are attempting to deceive users into clicking
  • Leased connections are number 18 on the list. Some SEO professionals still feel that leased links are genuine and beneficial for search engine optimization. They pay for them on a monthly basis and switch them around from time to time. We would, however, classify them as bought links, much like the majority of these Quora experts. Using blog networks (number 19) Any network, in the eyes of Google, is a red flag that the search engine results are being manipulated. Most blog networks either shut down or provided users with the opportunity to delete all of these inbound connections. You should do the same
  • Twenty-first, there are affiliate links all over the place. Google does not inherently reject affiliate websites
  • Nevertheless, a significant number of affiliate links is a red flag that the content may not be adequate to the objective of attracting visitors. Although it is feasible to conceal affiliate links via redirects, Google is aware of this method and does not recommend it
  • Thus, do not rely on it. Twenty-first, there are links across the site. We all need to link pages together, but Google is continually scanning those links for odd patterns that might indicate spam. A famous example is the credit given to a web developer at the footer of the page. Not only should they be nofollowed, but they should be entirely eliminated. Using meta keywords in excess is number 22. For quite some time, meta keywords have been a source of contention. They are far too susceptible to manipulation. Make sure you don’t utilize more than five on a single page. 23. Slower than normal speeds Your users will become dissatisfied if your site takes too long to load. Because there are so many variables that influence hosting speeds, this is an extremely challenging topic to analyze and solve. Install a caching or CDN extension as soon as possible. You could also consider moving your website to a data center that is closer to your most frequent visitors
  • However, this is a bit more complicated. 24. Content that has been pinned Spinning is the act of stealing content. The hot water could cause contamination if the Google penalty does not reach you in time to prevent it. Have you purchased any items at a bargain price? Sometimes the ‘writer’ manipulates the content in such a way that you are unaware of it. If the price seemed too good to be true, it is a sign that you may have purchased items that were spun. Spam comments are number 25. Although most comment systems are equipped with an automatic spam detection system, some comments are still susceptible to being spammed. Keep an eye out for any negative feedback you may be receiving. Aside from that, refrain from allowing spam to accumulate. If you don’t have time to moderate it, you can simply delete the comment entirely. 26. SEO strategies that are considered black hat. If you publish information about search engine optimization (SEO) manipulation using black hat methods, you can expect to be penalized. Pirated content (number 27) If your website has been hacked, Google will remove it from the search engine results page (SERP) as soon as possible. Act quickly to thwart hacking attempts and to restore sites from backups if the worst case scenario transpires. 28. Rapid link construction It is natural to want your new site to be quickly classified. Do not exaggerate Many of the similar links that point to the same place are a sign of automation. Do not artificially hit the speed of your link: make gradual changes over time
  • 29. Spam reports Google has published an online form for reporting spam sites. It is probable that your site has been sent as a potential source of spam, either genuinely or maliciously
  • 30. Forum link. We have all used forums full of signature links. Sometimes there are so common, it can be difficult to locate the real publications. If you add a forum link, use good natural linking techniques and consider doing a nofollow as well
  • 31. Hide your sponsors. Having a sponsor is not bad. Many sites would not exist without them. Do not try to hide your sponsors, but follow the rules: nofollow sponsor links and make sure that the Google newsbot does not track the pages where those links are located
  • 32. Defects of Robots.txt. The robots.txt file should be used to tell search engines how to deal with your site. While there are valid reasons to exclude pages from the robots.txt file, do so sparingly: extreme blocking could be the cause of your penalty
  • 33. Links to suspicious sites. Never associate with a website that is doing something ethical or legally dubious. Pirated, pornographic and malware sites should be avoided. Also, try to remove links to other sites that have been penalised in the past, thinking you know it
  • 34. Pages of destiny Companies sometimes try to use several home pages to improve their position in SERPs. Some organisations also try to improve their position by building many one-page websites optimised for a single keyword and then directing users to another site. Google considers that these kinds of things are bad practices
  • 35. Over-optimization. Google does not like to see too much of something good. A penalty for excess optimization usually means that you have gone a step too far in your attempt to obtain SEO obsessively for everyone else in your industry. Refresh it and publish some natural content before your row suffers
  • 36. Advertorials. The controversy surrounding advertising content was perhaps the best-known of the debates leading up to Penguin 2. An advertisement is basically a content page filled with paid links, and often these pages were used for aggressive manipulation of the results of search. The most famous example was Interflora: read about your penalty here
  • 37. Too many outbound links When linking to another site, keep it natural. A lot of links is a sign that you are exchanging links with people for the mutual benefit of SEO
  • 38. Redirection If you received a fine on your site, using a 301 redirect could transfer the penalty to a new location. Also, the penalty could be prolonged if you remove the redirect later. To be sure, do not do it
  • 39. Error Codes In addition to the obvious 404 error, there are a number of others that Google really hates to see. 302 (moved temporarily) is not ideal
  • If you really must redirect something, use 301. Also, if you observe 500 errors, tackle the root problem as soon as feasible. Find unseen mistakes with this WebConfs HTTP header verification tool
  • 40. Metadata that is duplicated Some blogging tools and content management systems (CMS) make it very easy to accidentally produce duplicate information. While metadata is not a cause of a penalty in and of itself, it may be a symptom of an issue with duplicate content on your site that needs to be addressed. In any case, it is unwanted
  • Make an effort to deal with it. Malicious Backlinks are number 41 on the list. Although your website has never deserved this punishment, it is important for you to be aware of it. An unscrupulous rival may attempt to drive your site down the SERPs by obtaining your penalty if you are unlucky enough to receive it. The most prevalent scenario is a malicious backlink campaign
  • However, there are other possibilities. 42. Keywords that are specific Google is undertaking a campaign against some of the phrases that appear the most frequently on spam websites, according to the company. Some people believe that the keyword ‘Payday Loans’ is the best example of a keyword that has already been selected, but others believe that it has the potential to do more. If you run a legitimate business in an industry that is plagued by spam, you can expect to be caught in the crossfire. 43. Links to illegal activities Don’t try to hide links in the script files
  • Instead, make them visible. Google is far more adept at analyzing lines and choosing unusual connections that should not be present. 44. Websites that are not mobile-friendly. As long as there is a proper link between your mobile site and your website, Google can typically identify it. However, if the design is weak, it may not work. Make certain that the mobile site is delivered to a device with a user agent that has been set for mobile use. Matt Cutts also recommends that you use a distinct subdomain. 45. There are just a few outbound linkages. Google is looking for content that refers to other pieces of information that are of a similar caliber. The attempt to attract traffic in an unnatural manner may appear suspicious if you do not share the affection. A negative reputation exists for this domain. It is possible that you purchased a domain name with an incorrect history on purpose, and that this will cause problems when you attempt to build a new Website around yourself. Unfortunately, this is frequently a dead end
  • It may be preferable to cut your losses and purchase another domain rather than continuing to throw money at the problem. Theft of content is number 47. Even if you do not steal content, it is possible that someone else will take it from you. As a result, removing the information may include submitting several DMCA removal notices or looking for court records, which would be time-consuming and inefficient. If you are punished as a result of this, you should attempt to have Google delete the stolen material. 48. Advertisements that are prominent The use of advertising is acceptable when it is considered as a secondary issue. Advertisements should never take precedence over the content of a website or act as a second fiddle to an article or blog. Using a content farm is number 49. During the two years when Panda was gradually implemented, purchasing material from a ‘farm’ (described as “shallow content or low quality” sites) was regarded to be of poor quality. Utilize a professional to rewrite your content if it has little research, is not extremely thorough, or is only there to fill up space on your website. 50. Be on the lookout for rapid fixes. Use caution when dealing with anybody who promises to have a miraculous and flawless strategy that can assist your site reach the top of the search engine results page (SERP). The only way to properly categorise is to build the groundwork over a period of time. In certain cases, it is preferable to abandon a website rather than battle a Google penalty: if your domain has degraded, there is nothing you can do to restore its ranking. However, with a little effort, some hard work, and an ethical approach to rebuilding your site, the majority of fines can be resolved.
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Forty (40) Reasons Why Google Might Penalize Your Website

Search engine Google has a specific mission: to provide consumers with easy access to information that is accurate, distinctive, and of high quality. As a result, Google is constantly refining its PageRank (PR) algorithm to ensure that the most authoritative websites on the Internet receive the visibility they deserve. Unfortunately, there is a negative side effect as well: a Google penalty. That is the result of Google having a problem with anything on your website that isn’t working properly.

What Is a Google Penalty?

Since about December 2000, Google has made minor adjustments to its webpage ranking algorithms on a sporadic basis. That was the year in which Google launched its toolbar extension. At the time, the toolbar upgrade was a watershed moment in the development of the SEO business as we know it today. As a matter of fact, it was the first time PageRank was made publicly available in a meaningful or useable format. The quality of Google’s search results continued to improve throughout the course of the following decade.

It is at this point that punishments are imposed.

Recognizing a Penalty

Penalties can be triggered automatically or manually. If you are subjected to manual punishments, you will very certainly be notified. Penalties, if they are automated and the cause is algorithmic, may catch even the most seasoned SEO practitioner by surprise. Here are some hints on how to avoid algorithmically induced fines.

  • Your website is no longer ranked highly for searches including your brand name. Even if your website does not rank high for many other keywords, it should do well when your brandname is used as a keyword. Unless you take action, whatever page one (1) positions you may have had are sliding away to page two (2) or higher, unless you take action. Your website’s PageRank has plummeted from a respectable two (2) or three (3) to a meager one (1) or below
  • In the course of one night, the whole website was erased from Google’s cached search results: Performing a website search with the query site:yourdomain.com produces no results. After a long search, you ultimately discover that your listing in Google is for a page on your website other than the homepage.
Why Has Google Penalized My Site?

While Google does provide some hints regarding algorithm improvements, the company does not always disclose the rationale behind the changes. Fixing problems can be difficult. Here are fifty (50) topics to ponder over the next few days:

  1. Purchasing links are provided. Some individuals claim that it never happens, although the evidence to support this is conflicting. In certain circles, purchasing links might be perceived as an attempt to influence PageRank, which is where the debate arises. If you have purchased shoddy connections, your actions may have come back to haunt you – and not in a good way. An excessive number of reciprocal connections. Swapping links was originally considered a legitimate marketing strategy, but it has since been overused. If you have exchanged a large number of links with other websites, this may be seen as an attempt at manipulation or content theft. If you do not steal website content, it is possible that someone else will take it from you. This is problematic since removing content may either the submission of several DMCA takedown notices or the launching of legal proceedings. If you have been punished for content theft, you should contact Google and request that the stolen content be removed
  2. Duplicate content. This one should be self-explanatory: any duplicate material on your site makes it less valuable in Google’s eyes, and this might result in a penalty. Maintain uniqueness and quality in your material
  3. Refrain from overusing H1 tags. Content that is properly structured is more SEO-friendly. The H1 element aids Google in determining the topic of the page being shown. Excessive H1 tags may be seen as an attempt to stuff Google’s search results with keywords
  4. Internal Error 404s could indicate a 404 page not found. Google wants to know that you are paying attention to your content and removing any faults or problems that may arise. If you are providing 404s within your own website, it is a surefire indication that your users are not obtaining the information they need
  5. There are few outward links
  6. And your website is not mobile friendly. It is preferable for Google to rank websites that contain referrals to other websites that are of a comparable level. Though you do not include outbound links, it may look as if you are attempting to generate artificial web traffic
  7. This might harm your domain’s reputation. It’s possible that you’ve acquired a domain with a bad track record, which might pose problems when creating a new website around it. Unfortunately, this frequently leads to a dead end. You should abandon your current domain and get new one. Links to websites in another language are permitted. This one appears to be unjust, don’t you think? Despite the fact that you received a genuine connection from a client in another nation, it is theoretically considered a negative factor against you. Google’s logic is sound: people often prefer one language over another, so connecting to websites in a different language isn’t really valuable to them. Content that is loaded with keywords. About keyword density in content, there are all kinds of strange and fantastic ‘rules’ that people follow. There are no scientific studies to back up any of these guidelines, and having a high keyword density is a red indicator for badly written material. You might be penalized by Google if it finds an unusually high frequency of keywords on a page. Links in the footer. Some website designers provide navigational links in the footer of their websites, while others attempt to manipulate PageRank by utilizing the footer as a way to send link juice artificially. Site-wide links are those that are available throughout the site. Page linking is necessary for all of us, but Google is continually examining those connections for odd patterns that might indicate spamming. A famous example is the credit given to a web developer at the bottom of a page. Don’t simply nofollow them
  8. Completely delete them from the site. There are several hidden links. It is essential that all of the links on your website be easily accessible and valuable to visitors. The presence of anything hidden is deemed suspicious. Never use the same color for a link as the backdrop of a page or button
  9. Instead, use a different color. External links that are no longer operational. It is assumed by Google that you do not care about the user experience and are content to send visitors to numerous 404 error pages if you do not keep links up to date. Check the links on a regular basis and remove the bad ones
  10. Content that has been scraped Sometimes website managers copy information from other websites in an effort to make their own websites appear more comprehensive. Often, this is done in good faith or as a result of an unintentional mistake. Google, on the other hand, considers it to be duplication, or the overuse of meta keywords. For quite some time, meta keywords have been the subject of heated dispute. They are far too susceptible to manipulation. Maintain a maximum of five per page
  11. Utilize slower speeds if possible. Users will become dissatisfied if your website takes too long to load. Because there are so many variables that influence hosting speeds, this is a difficult problem to examine and fix. Use a caching plugin or a content delivery network (CDN) straight now. Alternatively, you might transfer your site to a data center that is closer to your most frequent visitors
  12. However, this is a little more complicated. Missing sitemap data Google utilizes the XML sitemap to analyse your website’s structure and heirarchy in order to rank it higher in search results. Make certain that your XML sitemap is constantly accessible and up to date. In your Webmaster Tools account, you may submit your sitemap to Google
  13. This is the hidden content. The use of less ethical optimization tactics on a website, such as masking textual material by modifying the visual theme or weighting of the page, is one example. This is a major no-no
  14. Black hat SEO advice is strictly prohibited. If you post information regarding altering search engine results pages (SERPs) using black hat tactics, you may expect to be penalized
  15. This is known as hacked content. If your website has been hacked, Google will remove it from the search engine results page as soon as possible. When hacking attempts are detected, act rapidly to control them and restore sites from backups if the worst happens
  16. Rapid link building It’s only reasonable to want your new website to climb the search engine rankings as rapidly as possible. Don’t go overboard with that. The presence of a large number of identical links referring to the same location indicates the presence of automation. Avoid artificially increasing your link velocity
  17. Instead, make modest increases over time
  18. And avoid spam complaints. Google has made an online form available for reporting spam websites. It is possible that your website has been flagged as a potential source of spam, either truly or maliciously
  19. Excessive use of anchor text. It wasn’t so long ago that SEO specialists focused their efforts on tying certain keywords together in order to increase their authority. Since the Penguin update in 2012, the overuse of anchor text linking has been aggressively discouraged by search engines. Replace your forced, artificial keyword links with honest, natural-sounding links expressed in plain English
  20. Error codes Aside from the apparent 404 error, there are a variety of additional types of errors that Google despises when they occur. 301 (permanently relocated) is preferable than 302 (temporarily moved)
  21. If you must redirect something, use 301. If you see any 500 errors, you should address the underlying problem, which is duplicate metadata, as soon as feasible. Some blogging tools and content management systems (CMS) make it all too simple to accidentally produce duplicate information. As a stand-alone factor, metadata is not a cause of a penalty
  22. Nonetheless, it might be indicative of a duplicate content problem on your site. No matter how you look at it, it’s unwanted
  23. Attempt to work around it
  24. Malicious backlinks This is a penalty that your website will never deserve, but it is something that you should be aware of. If you’re extremely unfortunate, an unscrupulous rival may attempt to push your website down the search engine results pages (SERPs) by penalizing it. The most typical reason for this is a malicious backlink campaign
  25. Targeted keywords are another prevalent reason. Google is waging a war against terms that show often on spam websites. For example, the keyword “payday loans” has previously been targeted, although some individuals believe that it has the potential to do even better. If you legally operate in an industry that is flooded with spam, you should expect to encounter difficulties, such as website downtime. When a website goes down, it causes consternation among all parties involved: the visitor, the webmaster, and the search engine. It is preferable for Google to de-index your site rather than continue directing visitors to a dead end
  26. Keyword domains are examples of such dead ends. While domain names aren’t particularly hazardous in and of themselves, domain names that contain keywords may be. Consider the issue of anchor text linking: if we link to the same domain over and over again, Google may see this as anchor text manipulation. For those who do decide to use an exact match domain, make sure it has plenty of valuable content on it, otherwise Google will assume you’re attempting to trick people into clicking
  27. This is due to Robots.txt flaws. The robots.txt file should be used to instruct search engines on how to treat your website and its content. If you have a good cause to exclude a page from robots.txt, you should only do so in limited circumstances: Excessive blocking may have resulted in your punishment
  28. Links to dubious websites may have been the cause. You should never link oneself with a website that is engaging in unethical or illegal activity. Websites that are hacked, contain pornographic content, or are infected with malware should be avoided. Additionally, if you are aware of it, attempt to eliminate connections to other websites that have been punished in the past
  29. Landing pages. Businesses may attempt to employ several landing pages in order to increase their ranking in search engine results pages (SERPs). Some businesses also attempt to boost their position by constructing a large number of one-page websites that are optimized for a particular keyword and then funneling consumers to another website after that. Over-optimization is something that Google deems to be bad practice, according to the search engine giant. The search engine Google does not like it when it finds too much of a good thing. An over-optimization penalty often indicates that you have gone too far in your attempt to compulsively out-SEO everyone else in your sector. More natural material should be published
  30. There are too many outbound connections. When connecting to other websites, try to keep it as natural as possible. A large number of links indicates that you are exchanging links with other websites for the purpose of mutual SEO gain
  31. This is known as redirection. 301 redirects may be used to move penalties from one website to another if you have gotten a penalty on your website. Furthermore, if you subsequently decide to delete the redirect, the penalty may still apply. Websites that are not responsive on mobile devices. In most cases, Google will be able to discover a genuine link between your mobile website and your main website. However, if the design is weak, it may not work. In order to ensure that the mobile website is delivered to a device with a user agent that is configured to mobile, Advertisements that are prominent. When advertising is a secondary issue, it is acceptable. Advertisements should not take up the majority of the page content
  32. Using a content farm is recommended. It has become more unwise to purchase material from a ‘content farm’ in the years after Panda was first introduced. Hire an expert to write high-quality content
  33. Avoid fast solutions at all costs. Never work with a company that claims to have assured strategies for getting your website to the top of the search engine results pages (SERPs). There is no assurance of this kind. The only way to get high rankings is to put in a lot of effort over a long period of time.
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Adapted from Source: Neil Patel

30 Reasons Why Your Website Should Be Penalized By Google,02/05/2018,by,inGoogle Google Penalty – Google is penalized for having a mission that is uncompromising. It aspires to provide its customers with access to reliable information, original and distinctive material, as well as the best writers available on the market. It is continually tweaking and improving its Google Penalty algorithms in order to ensure that only the best content on the web receives the visibility it deserves. Unfortunately, there is a negative aspect to this: a problem.

It is vital to have a problem, but if you recognize that you are in the wrong, you will almost surely want to get rid of it.

What Is a Google Penalty

Since December 2000, Google has continued to make changes to its ranking algorithms to keep up with the times. That is, assuming the toolbar extension for this is made available. A sea change was taking place at the moment, and the toolbar modification represented the beginning of the Search engine optimization business as we know it today. The very first time Page Rank was printed in any major or practical manner was in this publication. Penalty imposed by Google Throughout the next decade and a half, Google continued to improve the quality of its internet search engine results by incorporating user feedback.

This is the point at which penalties – can be found.

It affected more than ten percent of internet search engine results in a single day, easily and quickly removed some websites from search altogether, pushed bad material to the top of the map, and prompted optimizers to think about content strategy far more seriously.

As a result, search engine optimization pros have become extremely tuned in to Google’s intentions, worrying that the next upgrade may cause a problem for any website they are working on.

Recognizing a Penalty

Penalties may be triggered automatically or manually. When manual penalties are applied, you will almost always be aware of it; but, when algorithmic penalties are applied, you may not always be aware that you have been targeted. Individuals penalties have a tendency to take the greatest Internet search engine optimization specialists out of the woods quickly. Here are some sure-fire indications to look for while looking for algorithmic punishments.

  • Our website is no longer ranked highly for the brand on search engines. That’s a no-longer-available freebie. However, even if your website does not rank well for any other keywords, it should at the very least rank well for that particular term. If you don’t take action, any of your first-page positions will slide to page 2 or 3 without your knowledge. The site’s Page Rank has mysteriously gone from a reasonable 2 or 3 to a big fat zero (or even a paltry PR of 1), with no apparent explanation. Google’s cached search engine results for the whole website continue to be removed from Google’s servers nightly. It is impossible to manage a site search with the query site:yourdomain.com
  • There are no results. It would be ideal for a page of your website other than the home page if your listing appeared in the search engines, whenever you believe it did.

Identifying at least a few of these four criteria will give you confidence that a penalty has been imposed on your website.

Why Has Google Penalized My Site?

It is continually changing and improving the way Bing indexes and ranks web information. Despite the fact that it publishes hints about its formula adjustments, it is rarely transparent about the reasoning behind the changes. It might be tough to put things back together. Here’s what you’ve been waiting for: the bit when you start off on the right foot. There are 50 frequent reasons why Google has difficulties with your website. While we are not implying that everyone is aware of the precise causes of a problem, we are all aware that these four factors all contribute to it.

  1. Purchasing links– Although some claim that this does not occur, the evidence is divided. Purchasing links might easily be seen as an attempt to influence PageRank, and here is where the controversy begins. If you were purchasing poor links (and a large number of them), it is possible that your behavior was swept up with you. Forum linking– We have all participated in forums with a plethora of signature links. There are instances when there are so many that it is difficult to find the specific posts. If you’re going to post a forum link, make sure to utilize appropriate, natural linking tactics and think about whether or not the link should be nofollowed. Excessive reciprocal links– Swapping links used to be a harmless marketing strategy, but it has now come to be misunderstood and abused. If you were exchanging a large number of links with clients, this may be interpreted as an attempt to manipulate them. Content that is duplicated– This one should be self-explanatory: any duplicate material on your website makes it appear less useful in Google’s eyes, which might result in a ranking penalty. Take care to ensure that your articles are unique and well-written: Copyscape and CopyGatortoo are two examples of such tools. Footer links– Some site designers utilize footer links as a navigational assistance, while others attempt to influence PageRank by utilizing the footer as a place to send backlinks in an excessively high volume. An interesting debate on this may be found on Moz. H1 tags should not be overused– Properly structured material will assist in search engine optimization. Using the H1 element, Google is better able to comprehend what the page is about. Using excessive H1 tags might be interpreted as an attempt to stuff keywords into Google’s search results
  2. Internal 404s– Google really wants to see that you have a strong commitment to your content and that you are working hard to eliminate any faults and difficulties. If you are giving 404 errors within your own website, it is a certain indicator that consumers are not receiving the information they need. Linking to sites in another language is encouraged. That one looks to be unjust, don’t you think? Despite the fact that you have the strongest relationship to the customer on a global scale, you are technically penalized. Google’s logic appears to be as follows: people tend to favor one language over another, therefore connecting to sites in another language is not beneficial on their behalf. Content that is loaded with keywords– There are a slew of weird ‘laws’ concerning keyword density in text that you may come upon. Fact is, none of those guidelines have been verified, and a high keyword density is generally considered to be a red indicator for insufficient information. It is possible that Google will punish you if it finds an unusually big number of keywords inside a page — either legitimately or incorrectly. Making use of blog networks– As far as Bing is concerned, any form of network might be seen as a sign of possible SERP manipulating activity. Most blog systems have now either stopped down completely or given users the option to remove many of the inbound links completely. You must do the same
  3. Slow loading times– If your website takes too long to load, your users may become annoyed. There are several elements that influence hosting speeds, making this a difficult problem to examine, troubleshoot, and ultimately resolve. Make utilization of a caching wordpress plugin or possibly a content delivery network (CDN) right away. You might consider moving your website to a data center that is closer to your most frequent visitors
  4. However, this is a more complicated process. Website structure not parsed correctly– Google utilizes the XML sitemap to analyze your website’s structure and determine how it was created. Ascertain that your XML sitemap can be accessed or that it is up to date. Hidden links– All of the links on your website should be clearly accessible and useful to visitors. Anything that is hidden is automatically seen as suspect. Always avoid creating a link that is precisely the same color as the backdrop of the page or button, even if you have a perfectly legitimate reason for doing so. Broken external links– If you do not keep your external links up to date, Google will think that you are not concerned with the customer experience and that you are happy to send users to numerous 404 error pages. Check the links on a regular basis and remove the bad ones
  5. Content that has been scraped– Sometimes website administrators would remove information from their own corporate websites in order to bulk out the content on their own pages. This is frequently achieved with the best of intentions, and it will be a completely innocent mistake. Google, on the other hand, considers this to be useless repetition. Instead, create your own unique material and replace it with it. Hidden content– Less ethical search engine optimization techniques include hiding text on a website in order to affect the topic or keyword weighting of the page. It’s obvious that this might be viewed as a major no-no
  6. Nonetheless, Overuse of anchor text– Not long ago, SEO specialists worked hard to connect specific keywords together in order to increase their authority and visibility. A major obstacle to the overuse of anchor-text linking has been eliminated as a result of the Penguin update of 2012. Make a switch from your forced, aberrant keyword links to genuine connections stated in understandable British
  7. Ignoring hreflang– What exactly are you ignoring? In order to notify Google that you have purposefully printed duplicate information in many languages or locations, you must use the ‘Hreflang’ tag. Although the judgment is still out on whether it genuinely helps, using it can’t hurt in the meantime
  8. Website timing out or going down– When a website goes down, it causes dissatisfaction among all parties involved, including the client, the website owner, and the search engine. As a result, if Google is unable to locate your website, it may choose to de-index it rather than continue to bring consumers to a dead end. Keyword domains– While domains in and of itself aren’t very harmful, domains that contain keywords are. Consider the issue of anchor-text linking: if we connect to a website on a regular basis, Google may interpret this as anchor-text manipulation. If you decide to utilize an exact match domain, make sure it has a lot of valuable material on it, otherwise Google will believe you’re attempting to trick people into clicking on your link. Rented links– Some SEO specialists continue to believe that rented links are genuine and beneficial for search engine optimization (SE optimization). It is their practice to acquire them on a monthly basis and to rearrange them as needed. However, we would consider these to be paid links, as would the vast majority of these Quora experts. Affiliate links may be found all over the place — Google does not usually penalize affiliate websites
  9. Nonetheless, a significant number of affiliate links is a red flag that the content on the website may not be up to par. Despite the fact that it is simple to conceal affiliate links with redirects, Bing is a useful addition to this strategy
  10. Nevertheless, don’t rely only on it. People need to link sites together, but Google is continuously evaluating individual links for strange patterns, thus site-wide linkages are not recommended. Including a webmaster credit in the bottom of a page is an example of a more traditional approach. Don’t simply nofollow them
  11. Completely remove them from the system. Overuse of meta keywords– Overuse of meta keywords has been a topic of discussion for quite some time. They’re far too easy to manipulate to be effective. Make certain that you only use a maximum of five per sheet of paper. Spun content– Spinning is a form of happy theft. It could land you in serious trouble if the Google penalty doesn’t catch up with you right away, as it often does. Have you purchased some items at a bargain price? Sometimes submissions are spun through the ‘writer,’ and the’submitter’ is unaware of it. Whenever the price seemed too good to be true, it could be an indication that you were purchasing spun articles. Although most commenting systems are equipped with an automated junk e-mail recognition system, many spam comments still manage to make it past the filters. Keep an eye on your comments to see if you’re getting any negative feedback. Don’t let spam e-mail accumulate if you don’t have enough time to moderate it
  12. Instead, turn off commenting entirely. Advice on black hat SEO – If you publish information about manipulating search engine results pages (SERPs) using black hat methods, you can expect to be penalized. Earlier this year, Matt Cutts hinted at this in a video blog. Hacked content– If your website continues to be hacked, Google will remove it from the search engine results page (SERP). Take immediate action to contain hacking attempts and restore sites from backups if the worst case scenario occurs. Rapid link building– It’s only natural to want your brand-new website to rank as quickly as possible. Don’t go overboard with that. The presence of a large number of similar links all pointing to the same location is indicative of automation. Don’t artificially increase the link velocity
  13. Instead, make gradual changes over time. Reporting spam sites– Google has made an online form available for reporting spam sites. Your website may have been listed as a potential source of spam e-mail, either genuinely or maliciously
  14. However, this is not the case.

How to Deal With a Penalty

Have you determined the rationale for the punishment? You’ve come a long way toward resolving the problem – assuming it is even fixable at all. The answer to each situation is unique, however the following are a few ideas to consider.

  • Don’t be alarmed–even the most popular websites are subject to sanctions. Disavow problematic links– Request that Google not count problematic links that are detrimental to your site’s ranking. Listed below is a link to the disavow tool, along with some advise from Matt Cutts on the matter. Get certain links removed– While disavow is a useful tool, it is not without flaws. Work hard and then try to have a couple of the links lowered in the chain of command
  • If you received a manual punishment, you may petition for reconsideration. Wait it out– It may take some time for Google to respond to your modifications and disavow requests, after which it may take some time for the search engine to re-crawl your website
  • So, be patient.

There are certain instances where it is more convenient to quit a website than than fight a Google penalty: once your domain’s reputation is ruined, there is nothing that can be done to restore it. Many fines, on the other hand, may be remedied with a little work, some effort, as well as an ethical approach to constructing your website. As a writer, digital marketer, and SEO specialist for Pixxelznet.com, one of the fastest growing custom design crowdsourcing platforms, Vikram Rout has gained valuable experience.

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You can communicate with him through this website.

is an Indian film director and producer.

How to Identify If Your Site is Filtered or Penalized

What motivates the vast majority of business representatives to launch their own websites? It is one of the most effective methods of promoting a business to the general public and assisting it in its development. The disappointment, on the other hand, comes when you discover that your website has certain issues, particularly if it has been punished by search engines. The following questions quickly arise in your mind: is this a Google penalty, why was it punished, and what can be done to recover it and avoid such difficulties in the future.

When a website gets penalized by Google, it may be removed from the Google search index entirely or partially, or its search rankings may suffer a severe decline in importance.

The fall in ranking might apply to the entire website, a few of its pages, or a few particular spamming keywords that have been identified.

Not only can Google penalties have an impact on website rankings, but it is also crucial to understand how to determine whether or not a penalty has been levied at a website. There are various options for accomplishing this:

  • To access Webmasters Tools, you must first log into your account. To access “Manual Actions,” click on the “Search Traffic” button. There will be a notification informing whether or not there are any fines present
  • Determine the time when the large drop in traffic occurred and determine whether any upgrades were released at that time
  • To find out if your domain is indexed as one of the top 10 results, type the query of your domain into the search line and hit enter. If not, it may serve as a warning of a prospective punishment
  • The partial penalty may be recognized by entering the domain name and the primary keyword in the search line, and if certain sites do not appear, you may be subjected to this form of punishment
  • Check the page rank and the number of visitors to determine when the rapid reduction occurred.

What are the Different Types of Google Penalties?

When you discover that your website has been penalized, the first thing you should look for is the sort of penalty that has been imposed on you. There are a number of them, including:

  1. An algorithmic penalty is a form of punishment that is applied automatically to websites that engage in activity that does not comply with Google criteria. The majority of the time, this occurs as a result of new Google changes that are not recognizable to the website’s administrator. For example, Panda prohibited low-quality material, Penguin dealt with low-quality connections, and Hummingbird focused on search queries with long tails. A manual review penalty is assessed by a webspam team on the basis of the algorithmic penalty that was triggered. Typically, the website owner receives an email notifying him or her of an issue, and it is best to contact the team as soon as possible to have them assess the website once you have made any necessary corrections. You may log into your webmaster account and select “Manual Actions” from the “Search Traffic” menu to see if there are any fines. The site-wide penalty is one of the most terrible penalties you may receive since your website is flagged by Google as spam and your ranking lowers substantially as a result. This can also result in the site being de-indexed or blacklisted by search engines. In the case of any concerns that are improper for your pages, the reviewer will impose a Partial Manual penalty based on his or her decision. Poor links or content that does not adhere to the requirements are examples of this.

So, what is it about famous websites that causes Google to penalise them? There are a plethora of causes for this. Here are some of the most often cited reasons why Google behaves in this manner:

  • Methods like as cloaking and redirection are examples of black-hat techniques. Cloaking is the practice of showing consumers inadequate material that is totally different from the stuff supplied to search engines. With today’s Google technologies, it’s a simple task to identify. Panda is able to identify specially developed bots that target websites with little or no content, and as a result, Google penalizes the sites in question. Multiple URLs to your primary domains might also result in significant penalties, since the recent Penguin update recognizes artificial linking patterns in order to prevent manipulations. Following the implementation of Penguin and the Payday Loan Update, spam has emerged as one of the most often cited grounds for fines. Both of them are involved in the fight against very spammy results that result in significant penalties. Another prominent Google tool, Exact Match Domain, is designed to reduce the amount of spammy domains that have the same sound as the core term
  • Duplicate material is also included in the list of reasons for this problem. The majority of websites utilize copied content accidentally since they place their confidence in authors, while some produce content automatically with the assistance of various software programs. In order to avoid ranking issues, it is vital to examine all of the material using plagiarism checkers, as Google only permits up to 10% of the content on a website to be the same as another. Additionally, you may be subjected to penalties in the following situations: slow website loading speed can result in drops in ranking and further algorithmic penalties
  • Incorrect website architecture is detected and subjected to algorithmic penalties
  • And a lack of content on your website can result in algorithmic penalties. The unexpected punishment is the result of a hacking assault directed at the website’s server. Choose Google Analytics to study the SEO techniques and determine whether or not this has actually occurred
  • The appropriateness of web hosting is also critical in order to retain a good rating for a website. Google has even created SSL certificates specifically for this reason, among other things.

Given that these are the most common reasons for Google penalties, it is critical to understand what a website owner can do to prevent getting into trouble.

What are the Solutions to Avoid Google Penalties and Recover Your Website

If you are fortunate enough to be able to construct your own website, it is critical that you develop an effective plan for its operation. It is pointless to attempt to deceive Google, and only a website that is well-structured and maintained can get the best rating and prevent problems. How are you going to get there? In order to prevent Google penalties and contribute to a flawless website rating, the following are some pointers:

  1. In the event that you are fortunate enough to be able to start your own website, it is critical to have an effective strategy for how it will operate. A website that is well-structured and maintained will get the best position and prevent problems. Attempting to game Google is pointless. Can you tell me how you plan on getting there? In order to prevent Google penalties and contribute to a flawless website ranking, the following suggestions should be considered:

These solutions will assist your website in functioning effectively, and you will not have to worry about what it is like to be subjected to Google penalties. Alexandra Foster is a former English teacher who now provides educational planning assistance to parents, students, and organizations. She is a technologically skilled writer who enjoys writing on education, technology, and marketing topics.

6 reasons for web penalty according to Google

In the event that your website does not appear in the search results as high as you want, you may question what you are doing wrong. Knowing what you are doing incorrectly in order to correct it and achieve a good result in Google’s web placement is needed in order to afterwards gain a bigger number of hits, conversions, and leads than you already have is vital. Positioning in Google is determined by the many algorithms used by the search engine behemoth to arrange the contents of its search engine within its search engine.

When reviewing websites, Google takes into account a variety of factors and reasons, including the quality of the content, the reputation of the website, the number of backlinks, and the usability or user’s experience.

Some of them are well-known, such as Top Heavy, Hummingbird, Panda, and Penguin, among others.

These modifications have had an impact on the SEO of blogs, forums, newspapers, magazines, websites, and ecommerce sites when evaluating a page’s search engine optimization.

How to know whether Google has penalized you?

When it comes to applying fines, Google has two options: manually or automatically. For manual penalties, Google notifies the user that anything that violates the parameters of the algorithm has been discovered, and that as a result of this, the user will be penalized in terms of placing in search results. Following the discovery of suspicious components on a user’s website, Google often provides a period of time for the user to remedy the problem while also warning the user of the ramifications of continuing to utilize those parts on the user’s website.

This penalty may be imposed as a result of a change in Google’s parameters, and the new algorithm is implemented without the user’s knowledge or consent.

Among other things, this form of punishment is triggered when an indexing robot detects patterns that might be interpreted as dishonest or SPAM. If you want to find out if your website has been punished by Google, you should look at the following areas or complete the questions below:

  • Is your website prominently displayed when people search for your company name? If someone searches for the phrases in which you were previously positioned, has your positioning changed? If you are unable to locate yourself using Google’s search engine, ensure that you appear by entering the following in the search: “cache:www.yourwebsitename.domain”
  • If you are still unable to locate yourself, contact Google support. The score of your website is one of the factors that Google considers the most important. You can find out by going to PageRank and looking at the score that Google provides your website. If it has dropped, Google has penalized you
  • If it has not dropped, Google has not penalized you. Does any of your pages, other than your home page, have a position on the internet?

Reasons for web penalization by Google

The search engine giant Google can punish a website for any number of reasons. No one truly knows how many different reasons there are for Google to award a bad score to your website; perhaps only Google knows how many different reasons there are. We decided to provide a list of some of the most prevalent factors that might have an impact on your Google ranking, including:

1.- Duplicate content

Originality is one of the characteristics that Google places a high importance on. Therefore, duplicating material is punished in the search engine results. When selling things, it was a popular practice, particularly in online retailers, to copy and paste the manufacturer’s text and comprehensive information into the product description. It was a straightforward method of presenting the items and achieving a placement of the contents by repurposing the wording and presentation from the original manufacturer.

  • Google places a high priority on the fact that the content being submitted is completely original.
  • It is possible in some circumstances that photographs or files contain the same description in both copies, and hence they will still be regarded duplicates, since the content has not been totally changed.
  • Additionally, you must evaluate the possibility that the duplicate material originates from a website that is more significant than your own.
  • Google will be able to tell that you are the one who is copying, and not Amazon.

2.- Page speed

How many times have you come across a website that takes an inordinate amount of time to load and you find yourself wanting to abandon it? This element, loading time, is taken into consideration by Google when evaluating websites and content, since the quicker the time it takes for a page to load, the better the page will be. We must keep in mind that material that loads rapidly is considerably more accessible, since it is much easier to browse, read, and access stuff that loads quickly. You may increase the speed of your page by following these suggestions:

  • Content of less weight (pictures, movies, etc.) should be uploaded. Make use of servers that are physically situated in the nation or area where you wish to establish a presence. Subdomains are used to divide the page load. Each subdomain should be used to load pictures, CSS, and JavaScript. Reduce the size of the content
  • Codes for CSS and Javascrip are compressed. Make use of the cache

There are several websites that evaluate the loading speeds of other pages, so you can determine whether your website’s loading time is proper and ideal for Google to value your website in the manner that you expect.

3.- Excessive use of the keywords

The keywords you choose to employ when writing content are critical because they will determine your position in the search engines as well as whether or not you will be found when others search for those keywords. A very common error made by individuals who want to rank high on search engines no matter what it takes is to employ the keywords too many times. They are not aware that this behavior is far more destructive than any other activity in the world. Google is aware that you are overusing important concepts and that you are trying for a means to position yourself based on a behavior that isn’t universally recognized as legitimate.

A heavy reliance on keywords might result in material of questionable quality; thus, seek out SEO by Yoast or Google Keyword Planner plugins, which can be used to produce pages that do not mistake in this way.

4.- Buying links

Google views favorably a website that becomes a reference and a valuable source to quote, as well as a site to which you link your website because you feel it is beneficial to your visitors. For this characteristic, which Google considers vital, many websites develop pages only for the purpose of linking back to their main page, which they plan to place in the top spot; however, this is not acceptable. Additionally, in addition to the sites that are referred to be mirrors, there are corporations and pages that purchase links from other websites in order for them to connect to them.

Sites that connect to each other too many times are also not generally welcomed by the public.

According to what you can see, Google places a high importance on links that are earned organically, meaning they are links that are obtained because your site is attractive and other websites chose to link to it.

5.- Control advertising

Advertisement on websites is essential for generating revenue and obtaining financial benefits from visitors. The issue comes when advertisements are included in an excessive number of places, resulting in a poor user experience and, ultimately, a Google penalty. Google rewards advertising that is integrated into a website in a variety of ways and in a way that does not interfere with the reading of the site, its navigability, or the accessibility to the services offered by the website. This is one of the grounds for online penalization, which mostly impacts those websites who do not employ logic when placing advertisements on their pages, which is the majority of them.

6.- Error pages

I’m curious what you think of websites you visit that are frequently redirecting you to an error page, such as the well-known 404 page. Sites that link to an excessive number of error pages are devalued by Google. Google penalizes websites for a variety of reasons, one of which being the presence of error pages. Make it possible for your users to locate the information they are seeking. Check that the pages and links direct your users to the correct pages and that they do not become disoriented as a result of poor website planning or layout.

As you can see, Google penalizes those pages that accomplish conversions by employing traps and quick paths in order to rank higher and, as a result, obtain more conversions from their visitors.

Did you know that by improving your landing pages, you can cut your investment expenditure by 16.5 percent, moving from one lead for every seven clicks to one lead for every six clicks? This is exactly what we at Antevenio Go! do for our consumers on a daily basis!

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