5 Ways to Make Your Shipping More Brandable
- Custom Shipping Boxes. Boxes have a variety of logo printing options, from simple logo placement to complete design on all sides.
- Custom Shipping Bags. Custom bags, bows, and fillers create a fully pulled-together look.
- Shipping Peanuts.
- Custom Shipping Tape.
- Monthly Mailer Boxes.
How can I make my packaging unique?
5 Design Tips To Create An Interesting Package
- Personalize The Box. Boxing your products in a bland, brown carton is a complete no-no.
- Make The Unboxing Special And Offer A Treat To Customers.
- Pick A Color And Style That Resonates With Your Brand.
- Use Packaging Materials With Style.
- Package The Products Neatly.
How do I make a branded package?
The packaging design process in 7 steps —
- Understand packaging layers.
- Choose the right type of packaging.
- Line up your printer.
- Create your information architecture.
- Evaluate a packaging design.
- Collect feedback.
- Get the right files from your designer.
How do I pack my products for shipping?
Pack. Choose the packaging material for your shipment and place your package into the material. Choose properly lined boxes/bags as the primary packaging and if required make use of a thick secondary packaging as well. Place the item at a distance of 6cm from all the wall of the container.
Can you customize packaging?
Customization of any product helps create a unique user experience. Packaging is no different. Developing customized packaging gives businesses the advantages that are tied to functional as well as aesthetic aspects of the packaging. Here’s a look at some of the merits of using customized packaging for your business.
What extras can I put in my packages?
5 types of packaging inserts to consider
- Discount offers. One of the most popular and straightforward types of package insert is a discount offer.
- Product samples.
- Small gifts.
- Thank-you cards and personal notes.
- Product review or a “share on social” request.
How can I make my packaging more attractive?
Here are some tips to get an attractive packaging design for retail or food business:
- Start early. Start by designing the packaging early in the product development process.
- Keep it simple. Less is more for several products.
- Consider branding and positioning.
- Identify how it will be sold.
- Think about typography.
How do you brand a product?
Building a new brand essentially boils down to seven steps:
- Research your target audience and your competitors.
- Pick your focus and personality.
- Choose your business name.
- Write your slogan.
- Choose the look of your brand (colors and font).
- Design your brand logo.
- Apply your branding across your business.
How will your packaging reflect your brand?
Packaging that reflects the value of the items inside reinforces brand image, complements your products and shows your customers they are important to you. Your products will also be better protected as strong quality packaging is less prone to tearing or breaking. It’s a win-win scenario.
What makes a good packaging design?
Originality, character and memorability are at the heart of great brands and of course, great packaging designs. It’s easy to understand why – there are hundreds of products out there, all competing for consumers’ attention. The only way to set your brand apart is to be different, to be authentic.
What are the 3 types of packaging?
There are 3 levels of packaging: Primary, Secondary and Tertiary. Tertiary Packaging
- The packaging used most often by warehouses to ship secondary packaging.
- Its mail goal is to properly protect shipments during their time in transit.
- Tertiary packaging is typically not seen by consumers.
What are some types of packaging?
Let’s take a look at some of the different types of packaging options you can use to enhance your product & customer experience!
- Paperboard boxes. Paperboard is a paper-based material that is lightweight, yet strong.
- Corrugated boxes.
- Plastic boxes.
- Rigid boxes.
- Chipboard packaging.
- Poly bags.
- Foil sealed bags.
How do you cover a box for shipping?
- Choose a rigid, good quality, corrugated cardboard box.
- Wrap the item in tissue paper or newspaper (if fragile).
- Pack and seal the item in a container or box small enough to fit inside your shipping box.
- Label the inner container with the address and return address and then put it inside the shipping box.
How can I add logo to print?
Here’s how to add your own branding:
- Go to your Printful Dashboard and click on Settings from the left side menu.
- In the Settings view, scroll down to the Stores section and click Branding.
- Choose your store and upload your brand logo from there, and you’re done!
What is custom product packaging?
Custom packaging is boxing that is specifically tailored to your company and the product your company is making and shipping. It is meant to fit the product perfectly and aims to protect the product better than standard and generic packaging.
5 Ways to Make Your Shipping Boxes More Brandable
Arka Sarah Mooney on November 14, 2019 Packaging is more than simply a box in which to transport your items; it is a collection of factors that contribute to the success of your business. Take, for example, the MillerCoors beer brand as a point of reference. When they only changed the beer can that the beer was packaged in, their sales increased by 5 percent. The Trunk Club, for example, is a company that curates apparel for men and bundles them in fashionable trunks for sale. It drew the attention of Nordstrom, who purchased it for $350 million dollars.
For example, the Australian government has issued an order requiring all cigarette box designs, such as logos and font types, to be removed.
Sales have suffered as a result, and they are now at their lowest level in 20 years.
- Custom Shipping Boxes: At Arka, you may customize your shipping boxes to meet your specific product requirements. It serves to strengthen your brand’s identity while also being incredibly beautiful. Anyone who sees attractive packaging is unlikely to throw it away, and if they do, they may repurpose it for another use, reinforcing your brand name in their minds once more. The trend of unboxing videos has taken over YouTube and other social media sites like as Instagram. These movies persuade prospective customers to do business with you.
- Bespoke shipping boxes have the benefit of being able to contain promotional messages or seasonal greetings
- This is an advantage of utilizing custom shipping boxes. You may experiment with different colors, themes, and messages, among other things. For example, you might print trivia questions on the box and direct them to your website for additional information. You may also provide promotional coupons to make shopping more fun for your customers. If you are a small company owner, you may also send them individual greetings using the mail system. There are a plethora of alternatives. It may seem like a minor gesture, but it may make a significant difference in the establishment of your brand.
- Construct Layers: Creating suspense is usually a wonderful idea. Instead of using a single box, you may use two boxes: one on the outside and one on the inside, each with a distinct message. It sticks out from the crowd of standard boxes and makes an immediate impact. The finest example of this sort of box is a monthly subscription box, which is available for purchase. It is meticulously packed with a variety of items and, as a result, is packaged distinctively. The monthly subscription box also piques the interest of the consumer and encourages them to place a long-term order. Another good example is jewelry boxes, which are always quite attractive since they have numerous layers.
- Make Your Purchases Eco-Friendly: Because of the quantity of trash generated by internet shopping, many consumers are becoming more environmentally concerned. However, there are many household brands who are taking steps to ensure that their packaging does not wind up in a landfill. We at Arka also supply environmentally friendly boxes that are manufactured in the United States, therefore minimizing our carbon impact. To keep your box safe, there is a peanut that is formed of maize starch and is biodegradable as well as protective. Despite the fact that it is not perfectly aligned with a branding solution, it warms the customer’s heart nonetheless. They quickly become a frequent customer of yours.
- Custom Package Tape: After custom boxes, custom tapes are the most cost-effective choice for enhancing your brand’s image while also lowering your operating costs. Your product is protected by an additional degree of protection, and the brand message or logo is shown on the packaging. These tapes may be used to communicate holiday advertising messages and can be customized to fit the season. Many environmentally friendly alternative tapes are being developed that are not only visually appealing but also effectively transmit the message.
The manner in which your product is delivered to the consumer is just as significant as the packing itself in terms of creating a lasting impression with your customers. Simple acts such as pouring peanuts or filling extra sheets are insufficient. Please remember that it must pass through many means of transportation before reaching its destination. Take the necessary precautions to ensure a safe voyage.
5 Ways to Make Your Product Shipping More Brandable
When you stop to think about it, the trick to making your product shipment more brandable isn’t so mysterious after all. A combination of putting in a little bit more effort throughout the design phase of custom bakery packaging and assessing the customer-seller connection may be the answer. If you’re a new firm entering the market and want to create a good first impression, or if you’re an established brand seeking to update your cardboard boxes, here are some suggestions.
- Custom cardboard boxes are only one of the numerous options available to assist you in reaching your objectives. With anything from basic 2-color patterns on conventional cardboard boxes to more premium-grade printing throughout the whole cardboard box, you can give your product a distinct design that will stand out from the crowd. The best aspect is that you can totally customize the design online and obtain a rapid price – there is no need to wait
- ImpressionCart offers a variety of bespoke cardboard boxes that may be customized to meet your specific product needs. It adds strength to your brand and is extremely enticing to customers. Few people would be willing to throw away appealing packaging, and they may want to reuse it for another reason, strengthening your brand name in their minds. The advantage of using a bespoke shipping cardboard box is that it is only available during certain seasons. You may, for example, experiment with different colors, themes, and messaging to see what works best. You might, for example, publish trivia on the box and refer them to your website for further information on the product. You may also offer out special codes to make shopping more enjoyable for your customers. Many people are hesitant of making purchases on the internet these days because of the large amount of garbage that is created. Many home businesses, on the other hand, are taking steps to ensure that the packaging does not end up in a landfill. Personalized tapes are the last touch, and they are the most cost-effective method of boosting your company’s image following unique boxes. It provides an additional layer of protection for your goods while also showing the brand’s slogan or logo on the packaging. These cassettes, which may be used to deliver holiday promotional messages and can be seasonal, can be used to deliver holiday promotional messages.
Best Tips to Make Your Shipping More Brandable
As a firm, you should take advantage of any and all branding opportunities that present itself. The goal is to get your brand message in front of as many people as possible so that both current and potential customers can see your brand on a regular basis. Despite the fact that there are numerous ways to accomplish this, it is unfortunate that the majority of businesses do not effectively utilize shipping to build their brand. The majority of businesses believe that once they have branded boxes, their work is done.
This article will cover some of these additional strategies and techniques.
Use custom shipping boxes
Don’t be like the majority of firms, where the only thing that matters is that the delivery reaches its destination safely. Despite the fact that this is vital, if you ship your packages in plain boxes, you will miss out on many branding chances. As an example, consider how lovely it is to get home to see brown Amazon boxes waiting for you with a smile on their faces. Remember that this is not just any average box; it has been professionally branded with the company’s plain colors and emblem.
The majority of firms believe that branding their boxes is too expensive, although this is not totally correct. Using a branded box and custom packaging tape is a simple and affordable way to promote your business.
Use custom shipping bags
Just as with boxes, so many businesses fail to take use of the full branding options that shipping bags provide them. All they require are plain, unadorned bags made of low-cost materials that will be used just for shipment and then thrown away. With your shipment, you can opt to be a little more sophisticated by going the additional mile to not only name the shipping bags, but also to have the bags constructed from high-quality materials. Ideally, you should consider using environmentally friendly materials since you don’t want to be known as the firm that distributes its items in bags that are destructive to the environment.
When it comes to bags, they might be useful every now and again when doing errands, such as grocery shopping at the local shopping center.
This type of exposure is vital as part of a long-term strategy for building your brand’s reputation.
Use custom shipping tapes
Shipping tape will very probably be required for the majority of shipping, especially if you are utilizing shipping boxes for the shipment. However, because there are so many different types of shipping tapes available, you are not limited to the traditional method of utilizing the same old, boring, brown shipping tapes. You may always opt to stand out from the crowd by using custom shipping tapes with the name of your company and logo printed on them to transport your shipments. There are a plethora of tape manufacturing firms that you may approach for assistance in branding your tapes with the appropriate information.
- Aside from serving as a marketing tool, employing bespoke shipping tapes will help you and your company in the following ways: It is much easier to track down objects when they are packaged using bespoke shipping tape.
- If the packaging tape has contact information for the firm, it is probable that the company will respond.
- Professionalism– Sending out your shipments with branded tape will provide a positive impression on your customers about your company.
- With personalized shipping tape, you make it simple for the cargo to be identified, which reduces the likelihood of shipping losses and misplacement.
- When compared to the cost of printed shipping boxes and bags, the cost of custom shipping tapes is significantly lower and more affordable for the majority of small and medium-sized enterprises.
- It is not essential to utilize printed shipping boxes when using bespoke shipping tape, which saves you money on packing expenses overall.
With such tapes, you may continue to utilize simple shipping boxes, saving money on the expense of modifying the boxes and, as a result, on the cost of packing materials.
Strategic use of stickers
The smart use of stickers is another excellent method of increasing the brandability of your product. Using stickers will not only improve the overall security of the item, but they will also breathe new life into an otherwise drab shipping package. As an added bonus, you have the freedom to be creative with the sticker; for example, you may use it to transmit greetings to the receiver, give instructions on how to handle it, or pass any other additional information you may want the recipient to know.
Start utilizing the tapes right away to have a completely new shipping experience.
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5 inexpensive ways to make your packages stand out
You’ve just received a new order. This is a good one. Ultimately, all of the hard work — from the marketing to the website to the product to sourcing to transaction processes – was worth it. Everything was successful! Now it’s time to box up the order and ship it off to the client. It ought to be able to withstand the voyage and reach at your customer’s door in good condition. Every aspect of it needs to be flawless when they open it. The moment of unpacking is so important to the consumer experience that it is documented on video.
- Even Mark Zuckerberg has participated in one.
- Take note of how many times this video has been seen.
- The stage, on the other hand, is the packing you use to ship it.
- When it comes to the consumer experience, the packaging you employ is important.
- The fact that it only captures your customer’s attention for a brief period of time will shape the way they perceive (and talk about) your product for the rest of their lives.
- Have you ever stored a lovely box so that you may use it again?
- Good shopping bags are also useful.
The research on why packaging matters
There’s some fresh data out there that demonstrates just how effective – and profitable – proper packaging can be for businesses. Here’s the first piece of information. This is how much packaging has an impact on the perception of a brand: Take note of how packaging has a greater impact on premium brands. It will reappear at some point. And here are the precise ways in which packaging has an impact on the perception of a brand: Among the most significant shifts in the previous year have been the rises in “makes the brand appear more sophisticated” and “makes me more eager about getting the item.” This might indicate a shift in the way buyers evaluate the relevance of packaging in their purchases.
Do you know what else packaging has an impact on?
According to the findings of this study, “gift-like packaging boosts word-of-mouth marketing.” When it comes to online orders, half of shoppers (50 percent) feel that the use of branded or gift-like packaging increases their likelihood of recommending the product to friends, compared to 40 percent in 2015.
- If packaging may have such a significant impact on word of mouth, the moment when buyers open your package may be the most appropriate opportunity to urge them to recommend your firm to a colleague.
- Keep in mind, however, that the impact of packing is dependent on the product that is being transported, so think twice before printing anything!
- There is one last advantage to better packaging: it is more environmentally friendly.
- People are more inclined to order from a company that provides better packing.
As a result, it appears to be advantageous to make an investment in improved packaging. That’s understandable – but how? And, more importantly, how can you do it without breaking the bank? Do not be alarmed. Any one of the following five strategies can be used to help:
The use of inserts has been shown to increase order size, word-of-mouth referrals, customer loyalty, and other factors. They don’t have to be prohibitively expensive, though. If you desired, you could modify the design of a business card so that it could be used as an insert. Print a couple hundred of these to use as a template, and then handwrite a custom code or codes as needed to complete the project. Business cards may be printed for as low as 2 cents per card, depending on the design. Don’t forget to include postcards as well.
- The strategy of sending a handwritten message is becoming increasingly popular.
- Personally, I think it’s a great idea, however it appears to be a lot of labor.
- Then then, it’s possible that the message won’t need to be that long.
- All you need is a Sharpie to complete the task.
- Increased order size, word of mouth, loyalty, and other factors have all been demonstrated to be achieved through inserts. In addition, they are not prohibitively expensive. In order to make a business card into an insert, you might refit the design of the business card. Print a couple hundred of these to use as a template, and then handwrite a custom code or codes as needed to personalize them. For as low as 2 cents per card, you may have your own business cards produced. You should also consider sending postcards to your friends and family. Each of them is large enough to serve as a writing surface. It appears that the strategy of sending a handwritten message is getting more popular. There have been several reports of success from internet sellers. The concept appeals to me personally, yet it appears to require a significant amount of effort. Despite the fact that I recall staying up until 2am in order to complete a large order, just the thought of having to hand-write a thank you note/insert card for every purchase makes me feel exhausted even now. Maybe it’s not necessary to write a lengthy message after all. When one firm just wrote the customer’s name on the box, it produced a lasting impression. Only a Sharpie is required for this task. Other suggestions for “inserts” include the following:
Find out more about how to make package inserts that are effective.
2. Printed boxes or mailers
That’s right, I know you don’t have the money for a customized package. However, there is a way to get around this. You “print” your own boxes using an unique stamp to make them look more professional. Approximately $70-$100 for a bespoke stamp with art and text that is 5 inches long by 5 inches broad, depending on the design. That is not free, but it would allow you to have boxes like these:*The Etsy business Heirloom Home and Studio sells conventional cardboard boxes that have been stamped with a bespoke design.* If you are unable to create a bespoke stamp, consider utilizing common stamps in a unique way.
Designs for roller stamps may include everything from food to apparel to plants and anything in between.
In an ideal world, you’d have a bunch of tiny kids hanging about who are only interested in decorating boxes for the rest of the day.
As an added bonus, this is an excellent example of another innovative technique to make your shipments stand out: employ a design that makes the box appear to be more than simply a box and that is tied into a theme.
Color is one of the most effective and easiest branding strategies ever devised. For example, remember the printed box we were talking about earlier? When it comes to your company’s characteristic color, you may be able to avoid the printed box. Simply obtain a box in a hue that is as similar as feasible to your company’s brand color. Of course, the color scheme should remain inside the box as well.
You choose the color of the tissue paper. You choose the color of the ribbon. You choose the color of the insert card. Labeling for the product. Form for placing an order. Color may also be used strategically in some areas, such as this:I believe you get the picture.:)
4. Unusual materials
It’s tempting to use glitzy ribbons and high-end papers on your project. Simple, lower-cost materials, on the other hand, are frequently just as effective. It is the inventiveness with which they are familiar that allows them to function. Don’t restrict yourself to a small selection of materials. Consider options other than a packing store. I previously used raffia cut into little pieces in a present box product. Given the fact that it was intended to resemble straw from the manger, the gold, frankincense, and myrrh were placed in the raffia to match.
Furthermore, the raffia was a departure from the norm in terms of packing materials.
- Aluminum foil (not for external packaging), wallpaper, butcher paper, old, out-of-print hiking maps, twine, wool or yarn, and other similar materials
Pinterest is a veritable goldmine of inspiration for things like this. Featured below is a stylish silver bubble mailer: Take note of the Behance logo. Behance is a designer’s mecca that includes packaging designers among its members. It’s possible that you’ll meet your future package designer there. Alternatively, you could simply shop for ideas. Poly mailers are a cost-effective approach to save shipping costs, and they may be produced in small quantities with customized patterns. These are the most effective for clothing, t-shirts, and other non-breakable things.
It was filled with a cover letter, a brief report, and a transparent plastic puzzle to complete.
A little card was hidden inside the puzzle.
A response rate of 20% was obtained from the mailing.
5. Strategic use of stickers
Okay, we’re not trying to blow our own horn, but we believe that stickers can improve practically any box. As an illustration, consider the following example of a rather simple, staid cardboard box that becomes instantly cool thanks to a sticker: Here’s another great packaging sticker to add to your collection. The second one is quite identical to the first, but take note of the orange tape. Although it is not special tape, it serves to further fasten the box and enhance its visual attractiveness.
Furthermore, it is simple to design.
Word to the wise
While all of these packing concepts are eye-catching, it is important to consider their durability as well as their appearance. It is not acceptable for your shipments to arrive at your clients’ doorsteps in a state of disarray. So, before you fall in love with a box or any other type of packaging, put it through its paces. Purchase around 10 of the boxes. Send out a whole order to 10 individuals you know through the mail. Make sure you receive comprehensive written and photographic reports on how the packages seem when they arrive.
Remember, there is just a total of ten parcels.
It is estimated that 5-10 percent of ecommerce shipments are damaged during shipment (depending on which study you cite).
Packaging has a far broader purpose than simply facilitating the delivery of goods. It has evolved into a critical component of the customer experience. It has an impact on word of mouth and increases customer loyalty. Chewy.com’s ongoingChewyBoxLove campaign, for example, has turned it into a marketing tool. However, while it is quite effective, excellent packaging does not have to be pricey. All you have to do is. uh. think outside the box. Do you want to make your shipments stand out from the crowd?
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How to Design Product Packaging for Ecommerce
Product package design may have begun as a simply utilitarian undertaking to keep products safe while in transportation, but it has swiftly grown into a potent branding and marketing tool. Shoppers who purchase items online nowadays not only anticipate receiving their purchases in a timely way, but also anticipate being pleased with the complete delivery experience. When it comes to attracting and retaining customers, the quality of your product packaging may make all the difference. In this article, we’ll show you how to develop a successful product package design for your ecommerce business, including all of the best practices and case studies you’ll need to convey a captivating story about your brand.
Why does product packaging matter?
Maintaining the safety of your products. Customers who get damaged or faulty items are unlikely to be enthusiastic about your company. It’s quite likely that they’ll opt to buy somewhere else the following time. Strong product package design is your most effective weapon for keeping items secure while in transportation, which can help you avoid this worst-case situation. Creating a distinction between your brand and competition. Both online and offline shopping have grown extremely saturated with brands that sell things that are similar or identical to one another.
Consumers are unlikely to remember you if your packaging design is not visually appealing.
Product packaging is now an integral aspect of any marketing plan, especially in the age of social media (no pun intended).
How do you select a good product packaging design?
When your product package design has to be updated, it can be tough to know where to begin the transformation. It all boils down to three fundamental concerns when it comes to creating efficient product packaging:
- When it comes to packing, what product(s) do you require? What is the demographic of your intended audience? What is the location and method of usage of your packaging?
All of these aspects must be carefully considered in order to guarantee that your design is acceptable for your requirements. In order to better understand each question, let’s look at them one by one:
What product(s) do you require packaging for?
When creating a new packaging design, your product catalog should always serve as a starting point.
There will be certain important logistical issues that will influence the sort of packaging you’ll require, such as the following:
- What size and/or shape are your items
- What is their weight/how light/heavy are they? Are there some products that are classified as fragile? Are there any restrictions that you’ll have to follow when it comes to shipping and handling?
When it comes to small, lightweight products such as jewelry, slimmer packaging types such as mailer envelopes are preferable to cardboard boxes because they are more streamlined. This will reduce the DIM weight of your products, allowing you to save money on shipping charges. It also eliminates the need to use large quantities of packing filler to keep items from moving around while in transit, saving you money.
Who is your target audience?
The market niche that you are targeting will have a significant impact on the design of your product package. After all, not every box design is the same as the next. There is a significant difference between using generic cardboard to ship your product on Amazon and using a custom printed box. The preferences of your ideal consumer will determine the most acceptable design for your product or service. You should anticipate your customers to expect high-quality packaging that includes more luxurious features such as tissue paper or ribbon if you’re a high-end shop.
To summarize, your package design should represent the ideals of your customers as well as the characteristics that they want in the businesses that they support.
Where/how is your packaging being used?
Your packing decisions will be vastly different if you are an internet business than if you are a traditional brick and mortar store. When designing product packaging for the shop shelf, it is important to think about how to persuade people to engage with the items. Packaging for online purchases, on the other hand, must pay more attention to durability and fulfillment costs. A huge, brightly colored box will make an excellent first impression when it is delivered to your customer’s door. Nonetheless, owing to the quantity of space taken up by the item in a courier van, your company will be forced to bear some significant shipping costs.
As a result, while selecting the most appropriate package design for your company, you must take into account every stage of the fulfillment process.
Types of product packaging
Following the selection of the essential product specifications in terms of design and performance, the next step is to select the appropriate product packaging. There are many different packaging options available, and which ones are most appropriate for your product and brand will rely on your product specs and brand style. Packaging for products may be broadly classified into two categories: outside packaging and inside packaging. The outer packing of your goods is what keeps it safe during the shipping process.
Inner packaging is used to keep your goods secure within the outside packing so that it does not move around during transit. Inner packaging can also have an aesthetically pleasing purpose, such as generating an exciting product unveiling experience.
Outer packaging solutions
Typically, a shipping box is what we would recognize as a typical cardboard box, which is often used for things like moving or more ordinary ecommerce deliveries. Shipping boxes are a wonderful kind of return-ready packing since they are durable, inexpensive, and easy to assemble. They are also available in a number of sizes to accommodate the many variations in your product catalog.
Mailer boxes are far more visually appealing than shipping boxes, since they contain tabs on the front that allow the client to see the contents without having to open the box. As a result, they are popular with subscription box companies, gift box services, and high-end food goods. They may also be customized with your company’s logo and colors to match your existing branding.
Rigid boxes have a two-piece construction consisting of a box and a lid that are designed to fit together perfectly for a very flush fit. When it comes to iPhones and Macbooks, Apple is well-known for employing this kind of packaging, which has contributed to the brand’s polished and high-tech appearance. Rigid boxes are often built of chipboard, which is exceptionally sturdy and resistant to chipping or denting. Rigid boxes are also available in other materials. Due of their fragility, they provide for an excellent design choice for more delicate items such as electronics or scents.
As a result of their lightweight and waterproof nature, poly mailers are an excellent choice for shipping garments and other delicate things that do not require extensive protection. Although the majority of poly mailers are made of plastic, there is an increasing variety of environmentally friendly biodegradable alternatives available to help minimize packaging waste.
Mailers that have been cushioned are often constructed of paper or plastic, with a layer of bubble wrap between the layers to protect sensitive items. As a result, they are well-suited for smaller ecommerce purchases that do not necessitate the use of a box, which helps to reduce fulfillment costs. They are, on the other hand, extremely difficult to recycle or reuse.
Inner packaging solutions
As a packaging material, tissue paper is extremely useful due to its numerous use possibilities. Decorative tissue paper may be used to fill the interior of boxes, gift wrap things, or to add a little more drama and flare to your product packaging. Best of all, colorful tissue paper is inexpensive and easy to come by in quantity.
Packing peanuts/air pillows
It is critical to use some type of packing filler in order to ensure that items are protected from situations such as a package being accidentally dropped. Packing peanuts and air pillows are two low-cost and very effective alternatives to bubble wrap. As a result, these materials are difficult to recycle, and you may wind up disappointing your consumers by providing them with packaging that they cannot readily dispose of on their own time.
Although it is a more expensive alternative, crinkled paper is a wonderful choice for organizations looking for a packing filler that has a more premium appearance.
Because it is more denser than standard packing peanuts, it also helps to make your box appear fuller, which results in a more appealing product display.
It is critical to ensure that components are not bouncing around in your box while it is in transit, since this might detract from the appearance of your product or cause damage. Product inserts such as corrugated cardboard or polystyrene will aid to keep things in place until the final reveal is shown when your consumer opens their package. This also results in visually appealing product displays in-store.
The use of smaller packaging accessories, such as stickers and tape, can help to keep boxes and paper together and give them a more organized appearance. However, while you may use ordinary stickers for this purpose, this is an excellent opportunity to promote your company’s brand by employing creative sticker or tape designs.
Should you consider a custom product packaging design?
For customers who shop online, the moment of delivery symbolizes the first time they have a physical interaction with your company. After all, as we all know, first impressions are crucial. It’s unlikely that an underwhelming and forgettable delivery experience will earn your customer’s trust and repeat business. Creating a memorable unpacking experience, on the other hand, may assure a pleasant post-buy interaction that puts your clients on a route to making a second purchase from you in the near future.
Finally, personalized product package design gives you the opportunity to influence your clients’ impression of value.
See this page for our comprehensive approach on creating a memorable unpacking experience for your business.
What are the key design elements of custom packaging?
Depending on your budget and how intricate you want your packaging to be, custom product packaging may be either a basic or a sophisticated piece of graphic design work. Your design concepts should take into consideration three essential components in order to provide your customers with a pleasurable and seamless experience:
The branding of a product is one of the most important aspects in the packaging design process. This is what allows your consumer to develop brand recognition during the post-purchase experience, thus you must ensure that your packaging is consistent from beginning to end throughout the journey. This encompasses the following components of the brand: In order for customers to recognize their product when it arrives, your logo and brand colors should be prominently displayed on your packaging, for example.
Adding your logo on packaging accessories such as custom stickers or packing tape is a great way to draw attention to your brand since they serve as a strong focus point in your design.
Your design should be different enough that it is unlikely to be confused with any other brands, not the least of which is to prevent any potential copyright problems. Whatever design you pick, you want to be the only shop that springs to mind when someone thinks of your product.
Your customized product packaging must, at the end of the day, serve a certain function – or maybe numerous objectives. You must avoid the urge to deviate from your key functioning needs when selecting your pantones or tissue paper, no matter how much fun it may be. Depending on the selling channels through which your product packaging is intended to be utilized, it will be required to meet any or all of the following objectives:
- Maintain product integrity
- Provide product information/instructions
- Entice customers to interact with a product
- Brand positioning
- And other duties.
A well-designed bespoke packing package may be a very effective tool for experiential marketing. As a result, you should put yourself in the shoes of your consumer while they are dealing with a product or receiving an online purchase. It is important to consider how every part of your product package design may help to boost engagement and perceived value of the purchase – from the packaging outer box through the final product reveal. Answering the following questions will assist you in thinking about the type of unboxing experience you want your clients to have:
- When customers connect with your package, how do you want it to appear, feel, and sound to them
- And What kind of mood/feeling do you want your package to elicit from the consumer? What is it that your product presentation communicates to buyers about your product/brand? What extra touchpoints, such as complimentary samples, business cards, or handwritten messages, may be provided
- Can buyers find useful customer assistance information on the box of my product
Is it possible to dropship with custom packaging?
Custom packaging may be included into your dropshipping strategy in a number of different ways. When it comes to companies who want to provide their consumers with a consistent brand experience from beginning to finish, this is a wonderful option because your customers may not be aware that their purchase is being fulfilled and sent by a third party. The vast majority of dropshipping businesses employ plain packaging in order to save money, which means that a bespoke package design may provide your dropshipping firm a significant competitive advantage.
Should I look at hiring a packaging designer?
Self-packaging appears to be a difficult task, particularly for small enterprises who may not have an in-house designer on staff. Consequently, should you think about engaging a graphic designer or a package designer to oversee the procedure on your behalf? The answer is dependent on how detailed you want your packaging design to be. If you want anything that has a substantial graphic design component, a designer may be able to assist you with that. However, if you’re looking for a very basic design that incorporates your current brand, it may not be essential to hire an outside design firm.
While using a dieline template and any file format restrictions are vital to consider, it’s also necessary to seek the counsel of your printer.
In addition to saving money on expensive design consultations and mock-ups, this is a terrific method to make bespoke packaging more accessible for many shops who might otherwise be unable afford it.
Case study: Best product packaging designs
In addition to being well-known for revolutionizing the personal grooming industry, Dollar Shave Club is also well-known for its pared-back, refreshingly basic product box design.
Their use of basic cardboard and a simple typography is an excellent reflection of their approach to shaving, which is to always seek for new methods to reduce difficulty. That it can stand out in a sea of vivid colors and frills is an excellent lesson in simple packaging design.
LootCrate: Driving omnichannel engagement
Unboxing experiences are ready-made social media content that can be used to help companies enhance online engagement by attracting more customers. Subscription package for pop culture fans By providing their customers with ‘advice for the ideal unpacking’ – which include sharing a photo or video of their unboxing experience with the rest of the LootCrate community – they have successfully integrated omnichannel sharing into their box design. With this advanced user-generated content approach, the company may support word-of-mouth marketing, which is deemed to be significantly more trustworthy than traditional marketing.
Charlotte Tilbury: Shaping value perceptions
When customers pay with premium items, they want to be treated as though they are paying with a premium brand. Charlotte Tilbury, a British cosmetics business, stepped up to the plate with their limited edition’mystery box,’ which comprises a selection of best-selling items at a discounted price of 50%. Charlotte Tilbury has created a luxurious brand experience, complete with branded boxes and matching tissue paper, to help explain the high up-front cost of her products. Increasing the perceived worth of their providing and enticing clients with the promise of a luxurious experience are two benefits of doing so.
The Marshmallowist: Powerful social media marketing
When the holidays are approaching, there’s nothing like a nicely wrapped box to capture your customer’s attention. This Instagram image from gourmet marshmallow producer The Marshmallowist illustrates the experience their moms will have when they open their box of marshmallows on Mother’s Day, resulting in a succinct value proposition. Intense and visually stunning, it makes for an excellent present for an important occasion. So, is your company prepared to embark on its next design project? When it comes to designing product packaging, it might seem like a daunting task.
Taking stock of your present product packaging and beginning to think about how you might update it to place a stronger emphasis on your target client and key selling channels is an excellent moment to get started.
Create the Best Unboxing Experience: Build Brand Loyalty Through Packaging Experiences
What do you hope to gain knowledge about? As any ecommerce business owner is well aware, the time of order delivery marks one of the most significant moments of contact between your company and your consumer. Consumers, on the other hand, are frequently underwhelmed by the delivery of their purchases. Why? Because many businesses do not consider the time of delivery to be a moment to be commemorated in any way. If you want to leave a lasting impression on your consumer, you must provide them with something to be thrilled about!
What is an unboxing experience?
Unboxing is the process of removing a product from its packaging or from a box. The unpacking experience is the memorable engagement that a consumer experiences when he or she opens a package for the first time to see what is inside. One of the key differences between an unpacking and a typical delivery is the amount of thought and care that a business puts into making the experience memorable. This involves the use of bespoke packaging and branded boxes, as well as eye-catching inserts and free samples to promote the product.
More than all, it’s about the ritual, conjuring up images of the magical atmosphere that accompanies unwrapping presents on important occasions such as birthdays and Christmas mornings.
By incorporating this strategy into your own packing and distribution, your company has the potential to acquire a significant competitive advantage.
Building a branded packaging experience
It’s tough to keep the unboxing phenomena distinct from talks about brand identity and positioning. No unwrapping experience is complete without some type of custom packaging that prominently displays the brand’s name and logo! Companies may now extend their narrative beyond a product to include an entire retail experience that is tailored to the customer’s needs. A survey conducted by Dotcom Distribution found that 40 percent of online buyers would post a picture of their purchase on social media if it arrived in branded packaging.
Why the unboxing experience is important
If you think of unpacking as a trend that only applies to online shopping and not to’real-world’ retail experiences, you’re not alone. However, the rise of ecommerce has significantly altered consumer expectations, particularly as unpacking videos appear to be a fad that is here to stay in the near future. It is unexciting and forgettable to approach online shopping in the manner of Amazon in 2020—it provides your customers no incentive to remember you! Investing time and resources into your excellent unpacking experience, packaging, and product presentation is more than just a way to obtain pretty pictures for Instagram; it’s also a complex post-purchase marketing plan.
This is made abundantly clear through a memorable unboxing experience.
It drives customer loyalty
In the year 2020, customer loyalty is a precarious commodity. A recent survey by Yotpo found that 37% of customers believe it takes at least five transactions to become “brand loyal.” to a company. That’s a very high standard to meet. So, how can you ensure that people want to return time and time again to your establishment? Many businesses utilize customer retention programs or online personalisation to increase customer retention rates. Although these tactics are beneficial, putting them into action is a difficult task.
It provides clients the impression that they are influential and that their opinions are respected.
It makes a great first impression
In comparison to physical retail, ecommerce has far less touchpoints between your brand and your client. As a result, purchasing anything online may easily come off as clinical and impersonal, making it critical to make the most of the interactions you do have. It is a terrific chance to impact how customers feel about their purchase, and hence about your brand, at the time of delivery. A visually appealing, well-presented box may have a significant impact on client perceptions!
It increases the perceived value
When it comes to branded stores, very little of what they have to offer is truly distinctive. If you want consumers to choose you above your competition, you must provide them with more than simply a product or service. It is at this point that a memorable unpacking experience is essential to the process. TiffanyCo is one of the few brands that has developed an unpacking that has been successful. Their robin’s egg blue jewelry boxes have become as well-known as their engagement jewels as the couple themselves.
Today, they even have a product page on their website dedicated to their packaging, as well as bone china replicas of the box that can be purchased as ornaments for their homes.
Unboxing has such a powerful effect. A well-executed unwrapping experience may be just as useful (and even more wanted!) than the object itself.
It tells your brand’s story
The ability to convey a compelling brand story is critical to the success of any company. When the competition is severe, you must demonstrate what distinguishes your company from the others. The delivery experience is the one moment you can be certain of having your consumers’ complete and undivided focus on you. They had been looking forward to their purchase with bated breath, so the time of delivery is already exciting. With intelligent branding integrated into the mix through your box design, you are laying the groundwork for far more intense cognitive recall of your brand in the future.
It boosts your content marketing
When you post unboxing images to your brand’s social media accounts, you may give a different type of interaction than you would normally get from product imagery alone. The potential for your followers to live vicariously via an imagined consumer and to envision themselves on the receiving end of your gorgeous products is a wonderful opportunity for you. As a result, it becomes a very emotional marketing pitch, and social commerce is able to do the selling for you.
5 ideas for building the best unboxing experience
When you are creating an unboxing experience from the ground up, it might be difficult to determine where you should begin. However, if you split down an unpacking into its constituent parts, it becomes a lot less intimidating to design for the consumer. The following are the five essential aspects that contribute to a memorable unpacking experience.
1. Branded boxes
When your items arrive on a customer’s doorstep, you want it to be immediately apparent who it is that has delivered them. While plain boxes are less expensive, you will miss out on a fantastic opportunity to increase brand awareness by using them. Aside from that, there’s nothing quite like an eye-catching box to get your customers excited about their new purchase!
2. Unique packaging material
This may be used for both functional and aesthetically pleasing purposes. In order to preserve your products during shipping, especially if they are fragile things, it is necessary to use a filler of some sort. As a bonus, it provides another wonderful branding opportunity to tie your product packaging’s inner and outside narratives together. For basic shipments, packaging material might be as simple as kraft paper, but for luxury products, it could be something more creative.
3. Product presentation
The way the contents are positioned within the box determines how aesthetically attractive the unwrapping experience will be for the customer. An unboxing’s curated appearance is what makes it viral, so creating an arrangement that gives your consumers something to enjoy in (and photograph) is the key to creating a positive first impression.
4. Free samples
This is one of the most successful methods of creating the all-important value-added perception in your organization. To put it bluntly, we all enjoy receiving freebies, especially when they come from businesses we enjoy. When compared to the satisfaction that your customers receive from receiving a free sample, including a free sample with your orders is a very little expense.
5. Customized sentiment
Online shopping has become infamous for providing consumers with a mass-produced retail experience.
It is in this environment that tailoring aspects of your unboxing experience to your consumer may feel much more personal, and can go a long way toward creating a relationship with your business.
5 steps to design the perfect unboxing experience for your brand (+ unboxing experience ideas)
The alternatives for each of these unpacking aspects are numerous, therefore it is critical that you carefully consider which solutions are most consistent with your brand identity and can be performed logistically. Depending on the kind of feeling you want to convey (for example, an indulgent vs a more minimalist approach), you will be able to determine the style of packaging that is most appropriate for your requirements.
1. Choose unique unboxing experience packaging material
Your internal packing requirements are dictated by the amount of spare space you have and the image you want to make when the package is opened. Crinkled paper fills in empty spaces and gives the appearance of a bigger box. This aids in the protection of more delicate commodities during last-mile delivery operations. A bespoke tissue paper inside is a terrific way to give your box a more premium feel while still saving money. Additionally, it increases the aesthetic attraction and branding of the interior.
2. Add custom branding to your box
When it comes to custom packaging, the first thing that comes to mind for most businesses is bespoke boxes. Because of the large volume of ink required, custom printing the outside is a somewhat expensive way of decoration. Additionally, you may personalize the outside and inside of your box with unique packing tape or bespoke stickers that are made specifically for your box’s contents. Building brand awareness at a lesser cost is a terrific choice for small businesses since it allows them to save money.
3. Make the presentation of the product stand out
It is preferable for your items to appear as though they have been thoughtfully organized rather than haphazardly shoved into a shipping box. Cardboard inserts that have been die-cut are excellent for giving your box a clean and structured appearance. Alternatively, a layer of tissue paper or cellophane might be used to keep goods together. This also contributes to the creation of a gift-like atmosphere for your package.
4. Include a free sample or other goodies
It is a good technique to select samples based on the goods that your consumer has already purchased. This provides you with a solid indicator of their preferences, and thus raises the likelihood that samples will result in future purchases. If you have plenty of time to pack boxes, you might include a handwritten letter stating that this sample was chosen “just for you” to distinguish your company’s brand and customer experience from the competition.
5. Add a personalized touch
Included with your delivery is a message or two, which is truly the frosting on the cake. A handwritten thank you note, while not always scalable, may demonstrate how much your company values its customers. It may require a significant time commitment on your part, but it is just for this reason that it seems exceptional. Customers may perceive your brand as more real if they know that you are devoting time to it despite your hectic schedule. In order to make the unwrapping experience even more memorable for your consumers, ShipBob allows you to easily add branded, customized gift notes to their orders (you can even let your customers add a custom gift note at checkout if they are sending a present to someone special).
4 businesses providing fantastic unboxing experiences
When it comes to putting together your unpacking experience, a little inspiration never hurt anybody! Unboxings from firms that have placed their brand identity at the forefront of their operations are showcased in the following four cases:
1. Esse Soap Co
Unboxings can be used to create some fantastic social media content. This excellent flatlay by Esse Soap Co markets their products and the unboxing experience their customers receive. The minimalist box and tissue paper design contrasts with their brightly colored soaps, and the branded ribbon gives the brand a more upscale feel.
2. Have a Nice Day
This is a good example of an unpacking video that has consistent branding. Have a Nice Day has employed its smiling face logo as the primary theme, with a bright hot pink accent color to help the business stand out in a crowded marketplace. Aside from that, they offer free product samples in order to boost the perceived worth of the transaction.
3. Cousins Collective
It is not necessary to have a real box in order for your unwrapping to be memorable! Cousins Collective, a clothing business, mixes their mailers with branded tissue paper and a thank-you card to demonstrate how they can still wow their consumers upon delivery.
4. The Book Playbox
Making creative use of your package’s spatial dimensions can allow you to achieve some very unique effects. Company that provides subscription boxes The Book Playbox showcases its quirky side by putting quotations on the tissue paper lining of their packages, which consumers are only aware of after the package has been emptied and the contents removed. Your unpacking experience will be even more remarkable as a result of your willingness to go beyond the box (pun intended!).
Costs of custom packaging
Naturally, the pricing will play a significant role in shaping the overall appearance and feel of your unpacking experience. The cost of customized packaging varies based on the provider as well as the packaging aspect under consideration. When planning your unpacking experience, it’s critical that you establish a budget before you begin developing your product.
Custom boxes and tubes
Due to the fact that the minimum order number for custom boxes or tubes is sometimes 500 pieces, they are typically the most expensive portion of the unpacking experience (or more). The cost per unit varies, but it is often between $5 and $25 per box on the average. The complexity of your unique design will also influence how much you pay, since some vendors charge based on the amount of colors that are utilized in the design. One option to save money is to purchase pre-printed boxes in the colors of your company’s logo.
The majority of courier companies employ dimensional weight to charge customers depending on both the size and weight of the package.
As a result, shipping mailers can be a more cost-effective alternative because they are significantly less bulky.
Custom tissue paper
Custom tissue paper often has a smaller minimum order number than custom boxes, with most orders starting at 250 units or fewer. It’s also less expensive per unit, often ranging between $0.50 and $3.
Larger orders are almost always more cost-effective, therefore the manner you want to use your tissue paper should determine the optimal order quantity for your company (for example, whether you’re merely lining your box or wrapping things).
Depending on the type of paper or cardboard you intend to use, this will be determined. For example, thicker card with a glossy finish is likely to be more expensive than thinner card with a matte finish. In addition, think about the image you want to leave on your clients and prospects. Recycled paper is normally more expensive, but it demonstrates to customers that you are concerned about their environmental impact, which is becoming increasingly essential to them.
The most cost-effective approach is to include samples of excess inventory or merchandise from the previous season’s inventory; however, this may not convey the same sense of value to your consumer. If your product range does not lend itself to sample distribution, you may always include packaging parts themselves as samples in your distribution (e.g., custom stickers or more generic items such as confectionery).
Creating a spectacular unwrapping experience is only limited by one’s creativity when it comes to concocting the perfect package. In terms of design, there are several solutions available to fit every budget, and inspiration can be found in every part of the internet. This post has set out the fundamental components of a good unboxing experience, but it is up to you to pick which elements will best reflect your brand to your customers! Good luck with your unboxing!
Do you require assistance with shipping and order fulfillment? Take a look at ShipBob! Read on to find out how ShipBob assists direct-to-consumer ecommerce firms in building their brand while also providing rapid, inexpensive delivery to their consumers “As a young company, brand recognition and customer loyalty were critical to our success, which is why we ultimately chose ShipBob. As a result of our collaboration, ShipBob has developed the technological skills necessary to insert any combination of our product offerings inside our variably sized custom branded boxes.” Pablo Gabatto, Business Operations Manager of Ample Foods, discusses his career path.