But, in this article, I want to share 5 strategies that will help you improve your efforts at effectively targeting your followers.
- Create a Twitter list.
- Execute a Direct Message (DM) campaign.
- Upload your own audience list: Leverage tailored audiences to scale your campaign.
How do you target followers on Twitter ads?
Follower look-alikes targeting allows you to target people with interests similar to an account’s followers. For example, enter @TwitterBusiness to target people likely to be interested in advertising on Twitter.
How do I optimize my Twitter ad targeting?
Tips for Optimizing Twitter Ads
- Create a plan for your Twitter ad campaign.
- Work with a content strategy.
- Know your audience inside out.
- Also know where your audience is in your marketing funnel.
- Make your Twitter ad eye-catching.
- Focus on your ad visual.
- Set multiple ad campaigns.
- Increase your reach.
What are some strategies that a business should use when doing actual Twitter ads?
5 tips for writing effective Twitter Ads copy
- Small tweaks to the Tweet copy in your Twitter Ads can lead to big improvements in your results. By testing out different ad copy you’ll uncover what resonates with your audience.
- Discount by the %
- People love “free”
- Avoid distracting hashtags.
- Ask a question.
What are the strategies to reach out to target audience?
6 Effective Ways to Reach Your Target Audience (Updated May 2019)
- Define Your Target Audience. To reach your target audience, you must first define your target audience.
- Create Useful and Relevant Content.
- Leverage Influencers.
- Use Targeted Advertising.
- Reach Your Target Audience on Social Media via Hashtags.
How do I promote Twitter ads?
How can I promote a Tweet with Quick Promote?
- Find the Tweet you would like to promote from your Timeline and click the “Tweet Activity” button.
- Click “Promote this Tweet”
- From there you will be able to define your target audience, your budget, and the campaign’s duration.
How do you make a good Twitter ad?
6 tips for creating standout Twitter Ads
- Keep it simple. While the character limit isn’t as stringent as it used to be, even the old 140 character limit could be too long for an effective ad.
- Easy on the fluff.
- Create eye-catching visuals.
- Nail the CTA.
- Make it timely.
- Experiment with your feed.
Are twitter ads effective?
The studies also found that Twitter’s Promoted Video ad format can be up to 20% more effective in driving sales than other Twitter ad formats, and that product-focused advertising on Twitter drives the highest short-term ROI.
Do twitter ads do well?
According to AdWeek, “engagement rates” for Twitter ads can be as high as 1-3%, much higher than Facebook’s average CTR of 0.119%. Twitter claims that Promoted Trends provide a 22% lift in brand conversion, 30% lift in positive mentions and 32% lift in retweets.
What are the best practices on twitter?
Quick Twitter tips:
- Limit to 1-2 hashtags per Tweet.
- Be conversational.
- Keep your copy short and sweet.
- Use images, GIFs, and/or videos whenever possible.
- Test, test, test (and use analytics to see what works)
- Monitor events and trending conversations.
How can I promote my tweets on twitter for free?
How to increase your reach
- Go to your profile.
- Find the Tweet you’d like to promote.
- Click or tap the View Tweet activity icon.
- Click or tap Promote your Tweet.
- The first time you promote a Tweet, provide the following information:
How do you reach your target audience on social media?
How do I find my target audience with social media?
- Create personas to identify unique segments your target audience.
- Use the native audience insight tools on your preferred platforms.
- Send surveys or ask for preferences through email campaigns.
- Integrate your Campaign Monitor account with other tools.
How can social media reach your target audience?
3 New Ways To Reach Target Audiences Through Social Media
- 1) Create Stand-Out Content With Carousel Ads On LinkedIn. LinkedIn has long been hailed as the premier social media platform for B2B marketers.
- 2) Drive Ticket Sales Through Instagram.
- 3) Utilize Facebook Groups To Sidestep The Newsfeed Algorithm.
How can I improve my social media audience?
11 Ways to Grow Your Social Media Audience
- Hold contests.
- Include a visual with every post.
- Share more video.
- Be proactive in listening to and responding to your online community.
- Change your Page profile photos and cover photos.
- Give people a reason to follow you.
- Encourage tagging.
- Use hashtags to get found.
How to increase Twitter followers: A 101 Guide for brands
It’s no surprise that brands are turning to Twitter to communicate with their target audiences. People who use Twitter are more likely to be the first to purchase new items, according to a study. 1 Increasing your Twitter audience accomplishes much more than simply making your brand appear more popular to your target demographic. The ability to trust your organization makes it easier for potential customers to do business with you. It helps you to build your position within your sector. It demonstrates to your clients, prospects, and even your competitors that you are a company that is serious about doing business.
Here are seven straightforward suggestions:
Share relevant and useful content
The purpose of visiting Twitter is to participate in discussions and consume material that is of interest to them. So, in order to expand your Twitter following, you must ensure that your material is relevant to your audience and gives value — whether you’re Tweeting about sales, product tutorials, or current events — to your followers.
Post visual content
On Twitter 2, people pay attention to images 97 percent of the time, so include media in your Tweets may really make them stand out. Make your material more engaging and memorable by incorporating a range of pictures and videos into it. Check out this list of dos and don’ts when it comes to utilizing photos on Twitter.
A consistent cadence of material that your audience can rely on and look forward to is essential for building trust and building trusting relationships with them. Plan your content with a content calendar to organize your ideas and guarantee that you are active on Twitter during critical seasons and events. Our organic Tweets beginning kit and Twitter brainstorming kit are both available for download to assist you in getting started with your planning.
Interact with others
The goal of Twitter is to establish a relationship. Don’t just send out a Tweet and walk away from the situation. Follow people in your sector on Twitter, Retweet influencers, communicate with thought leaders in the community, and respond to remarks and customers to increase engagement and relationships with your target audience on Twitter. Advice from the experts: You may also uncover micro-influencers who can help you market your brand or items. They can assist you in broadening your reach and establishing trust with new audiences.
Promote your @name everywhere you can
As much as feasible, get your brand in front of as many individuals as possible. Advertise your Twitter profile on your website with a “follow” button, including a link to it in your email signature or newsletters, and promote it on offline materials such as business cards or menus.
Tap into your existing customer base
Did you aware that you may use existing customers’ email addresses to locate those who are already on Twitter? Simply import your current email contacts and follow your clients on Twitter to let them know you’re ready to engage in discussion with them.
Run a followers campaign
Afollowers campaign will help you develop your organic following faster while also increasing your overall number of people following you. Using Followers campaigns, you may advertise your account to a specific audience, and you’ll only be charged whenever a user follows you after viewing your advertisement. Take into consideration conducting brief campaigns to gain momentum and operating an always-on campaign to attract a steady supply of new followers. Increasing the number of Twitter followers for your brand will take some trial and error and patience, but the results will be worth it in the long run.
Further reading: http://www.academicacademy.com/academics/academics/academics/academics/academics/academics/academics/academics/academics/academics/academics/academics/academics/academics/academics/academics/academics/academics/academics/acade
- Which topics should be included in your B2B content schedule
- How to develop visually appealing material for social media platforms
- Increasing Twitter interaction organically is a difficult task.
How to Advertise on Twitter: A 7-Step Guide to Using Twitter Ads
When you consider that hundreds of millions of Tweets are sent every day — and that the Twitter algorithm is always changing — it is easy for your brand’s postings and Twitter marketing to be lost in the shuffle. This is where Twitter advertisements come in. Twitter advertising provides a unique chance for your company to market its products and attract new consumers who may be interested in what your company has to offer through social media. Given the abundance of ultra-simple Twitter ad forms available and the absence of a required minimum advertising budget, now is an excellent moment to consider running your first Twitter ad.
Bonus: Download the free 30-day plan to expand your Twitter following quickly, which includes a daily workbook that will assist you in establishing a Twitter marketing routine and tracking your progress so that you can demonstrate genuine results to your boss after one month of hard work and dedication.
Types of Twitter ads
There are various different sorts of Twitter advertising from which to pick in order to support your brand’s objectives and complement your social media marketing plan.
Promoted Tweets have a similar appearance to ordinary Tweets. This is distinct from other forms of advertising in that an advertiser is paying for the material to be displayed to users who are not already following that brand on Twitter. They behave similarly to regular Tweets in that they may be liked, retweeted, and commented on. However, they are clearly marked as advertisements, with the word “Promoted” appearing in the lower left-hand corner at all times. Promoted Tweets can now include video, which will automatically play in the users’ timelines as they are opened.
In this case, a Subway promoted tweet appears on the timelines of those who have chosen to see it as well as on user profiles, at the top of search results, as well as in the Twitter mobile and desktop apps.
Instead than advertising a single Tweet, this form of Twitter ad lets you to market your whole brand’s Twitter account with one advertisement. It is directed towards those who do not currently follow your brand on Twitter, and it can aid in the growth of your company’s Twitter following. Promoted Accounts are shown in the timelines of potential followers as well. In addition, the advertisement will appear in the Who to Follow recommendations and in search results. In addition to being labeled as ‘Promoted,’ they also contain a Follow button to encourage others to follow them.
Twitter’s trending topics are a frequently updated list that appears on the right-hand side of the site. These are some of the most popular subjects and hashtags that are now being used in real time. Users can interact with a Promoted Trend in the same manner that they would interact with any other trending subject on the site, regardless of whether it is sponsored. What makes this distinct is that the ad that a brand acquires will appear as ‘Promoted’ for people who are specifically targeted.
When visitors click on the Promoted Trend, they will be sent to a search results page for that topic, with a promoted Tweet from your company appearing at the top of the page as an advertisement.
In January 2020, Twitter took this ad type one step further by introducing a new ad format.
This ad style, as shown in this example from Disney+, complements Promoted Trends by enabling video and GIFS in addition to static photos and text.
There are two visits per individual, each day, to see these advertisements at the top of the Explore tab. After then, it goes to the regular Promoted Trend position on the page. At the moment, this ad type is accessible in 15 different countries.
Consider Promoted Moments to be similar to Twitter story advertisements. The desktop version of Twitter Moments, which are essentially a curated collection of comparable Tweets that convey a story, may be made. Because of this format, your company may now distribute Twitter story ads that are longer than 280 characters in length. Moments made by other brands can also be sponsored by brands.
Consider using Twitter Promote Mode if you’re new to Twitter advertising, aren’t sure how much to spend, or have a small staff with limited resources. When your brand tweets as it normally would, Twitter Promote Mode automatically promotes your tweets as well as your brand’s profile on the social media platform. Twitter Promote Mode is described as a “always-on advertising solution” by the company. For the most part, the first ten Tweets your company publishes each day are included to a Promoted Tweets campaign, which is then targeted to your chosen group of followers.
Consider this function as Twitter assisting you with your Twitter advertisements.
This service is available for a set monthly fee of USD$99, and your Tweets will reach an additional 30,000 people on average.
How to advertise on Twitter: A 7-step guide
If you have never used Twitter advertisements before, you will need to create an account. Simply in into your Twitter account and then navigate toads.Twitter.com to get started. Enter your location and time zone, and then clickLet’s go! Twitter Ads Managerand its numerous functions, such as managing your advertising campaigns and analyzing stats, are made available to you as a result of this.
2. Choose your advertising objective
Make a decision on what you want to achieve with your Twitter advertisements. It is determined by the campaign aim that you pick which engagement kinds and actions you will pay for. Select one of the following objectives from the list below. Awareness
- You want the most amount of people to see your Promoted Tweet, so make it as wide as possible. You are charged on a per-1,000-impression basis. Videos from Twitter’s premium content partners are being played in the stream, and you want to broadcast a brief video ad at the beginning of each video. Each time a video is seen, you will be charged.
- Views on your videos or GIFs: You want people to see your films or GIFs. Each time a video is seen, you will be charged. Installs of your app: You want users to download and use your app. You’ll be charged for each app installation. Clicks on your website or conversions: You want visitors to visit your website or convert on your website. You are charged for each click. Engagements: You want to get as many people as possible to interact with your Promoted Tweets. You are charged per engagement, but only for the first time you engage with a particular person. Followers: You want to increase the number of people who follow you on Twitter. Each new follower incurs a fee, which you must pay.
- Re-engagements with the app: Your goal is to get consumers who currently have your app to open and utilize it more frequently. You’ll be charged for each app click you make.
In this example, we’ll go through how to create a campaign to boost followers and grow your account’s audience on Instagram. Following your selection of the ‘Followers’ goal, you will be sent to the ‘Campaign setup’ page. Here, you may give your campaign a name, decide how to pay for it, pick a campaign budget, and decide whether to launch the campaign immediately or schedule it for a later timeframe. What is the cost of Twitter advertisements? It is all up to you. Because there is no minimum budget for advertising on Twitter, you may spend as much or as little money as you like on Twitter advertisements.
Once you’ve made your selections, go to the next step.
3. Set up your ad group and bidding
You have now reached the ‘Ad group setting’ page. Your initial Twitter advertisements campaign will most likely consist of a single ad group, which you should keep to a minimum. To get more experience with Twitter advertisements, you may divide your campaign into categories to target different groups, use different creative, or try various budgets and scheduling options as your confidence grows. If you choose, you can give your ad group a name and specify a start and finish time. You will also be able to specify how much you are prepared to spend for each encounter in this section.
If you’re totally new to Twitter advertising and want to acquire a firm handle on how bidding works, this is an excellent place to start your campaign.
4. Target your audience
The targeting options assist you in selecting the most appropriate audience for your advertisement and maximizing your budget. You’ll begin by focusing on a specific demographic. Gender, age, region, language, and technology are all factors to consider when defining your audience. With location targeting, you may be as exact as a certain metro region or even a specific postal code with your advertising. Alternatively, you might be more general and target the entire country. The technology component enables you to target users based on their device, carrier, or operating system version.
You can even target users who tweet about certain terms or TV series.
Furthermore, you may opt to upload your own list of individuals (for example, your email list), or you can select to target people who are similar to your current following base.
5. Choose ad placement
You may pick where you want your advertisement to appear on the right-hand side of the screen. Once you’ve chosen your pick, go to the next step.
6. Launch your campaign
Finally, go through all of the choices that you’ve chosen again. To begin running your advertisement, selectLaunch campaign from the drop-down menu. That’s all there is to it!
In a rush?
Try Twitter Quick Promote to see if it works. Using this tool, you can promote a Tweet in only two clicks if you don’t want to go into depth about who you’re targeting with your advertisement.
8 tips to help your brand with its Twitter advertising
Now that you’ve learned how to build up a Twitter advertising campaign, here are some pointers to help you ensure that your Twitter marketing campaign is successful.
Make your brand and business clear
It’s likely that you’ll be targeting Twitter users who aren’t currently following your company’s account. As a result, make it clear what your company is all about through the picture or video you use, as well as the content you write. Because visitors may choose to follow a link from your ad to your Twitter profile, be sure that your Twitter bio and profile are in excellent condition. That may influence their decision to follow you on social media and to interact with your brand’s postings. When it comes to Twitter, it’s a good idea to have your account verified so that users know they can put their faith in your organization.
Now is the best time to get the free guide!
Write concise, engaging copy
Just because you have 280 characters available does not imply that you must utilize all 280 characters in your advertisement. Make sure your ad gets straight to the point — and swiftly — since Twitter users browse through their feeds rapidly. The LEGO Group, for example, utilized a limited number of copies for its 2019RebuildTheWorld campaign. Using only two words, an emoji, and a promotional film, the brand teased the launch of its new campaign: Soon to be released pic.twitter.com/z26IRU6H3V On September 15, 2019, the LEGO Group (@LEGO Group) tweeted: And for the debut, the advertising text was exactly as succinct as it was compelling: Here’s something to look forward to: a bunny in a flying automobile!
RebuildTheWorldpic.twitter.com/6AF1sBjOQt — The LEGO Group (@LEGO Group) The 17th of September, 2019 Promoted Trends and Promoted Trend Spotlight were used to promote LEGO’s succinct advertisements.
However, for smaller firms that aren’t as well-known, a bit additional material that clarifies the brand’s identity might be beneficial.
Your company may utilize Hootsuite to produce a shortened URL that has a greater, branded effect that can be used in your Twitter advertisements. This is how you go about it:
Include a clear call to action
Don’t leave your audience hanging by not answering their questions. Great advertisements succeed because they have a clear call to action. Make it obvious to your audience what you want them to do. Whether you want more social media followers, more click-throughs to a certain landing page, or more app downloads, be precise. A firm such as DIRTT, which provides interior design services, explains in a single phrase what the company does, which industries it may serve, and gives a call to action, urging interested people to click on the link supplied.
Running a sale? Include the percentage
Research conducted by Twitter has found that individuals are more inclined to click on an advertisement that specifies a % discount rather than one that mentions a particular cash discount. In January 2020, the apparel manufacturer Kit and Ace took the following steps: One of your goals this year is to make more informed financial decisions and to better manage your financial resources. Our after-party sale is coming to an end shortly, so don’t miss out on our last markdowns of up to 60% off to make a prudent investment in a quality wardrobe that will endure.
Use high-quality images and video
A fuzzy, incorrectly scaled image or a grainy video will do nothing to enhance your Twitter advertising efforts. FollowTwitter’s creative ad specifications to ensure that every picture and video is crisp, captivating, and attention-grabbing. Additionally, make certain that everything you offer is directly linked to the advertisement. When attempting to sell a product, provide a photograph or video of the product, such as the following: Bring the feel-good sentiments of spring to you.
Pay attention to big events
People flock to Twitter during major occurrences. Wendy’s took advantage of this opportunity in March Madness 2019 by offering free food. Wendy’s, as an official corporate sponsor of the basketball tournament, included the month-long athletic event into their Twitter advertisements, which read as follows: This is a dream squad that is unstoppable. Get the Made to Crave cheeseburgers delivered right to your door with DoorDash right now. pic.twitter.com/dCNEmdktRV Wendy’s (@Wendys) tweeted on March 21, 2019: It’s not a huge deal if your bracket doesn’t work out.
That’s quite the accomplishment.
pic.twitter.com/N4DkQTnOEp — Wendy’s (@Wendys) on March 26, 2019 —
Analyze, test, and test again
Take inspiration from the advertisements created by your rivals and do a competitive analysis. You shouldn’t use the same structure for your Twitter advertisements over and over again when you first start out. Incorporate A/B testing to discover how changing the wording of your Twitter advertisements might affect engagement. The effectiveness of your Twitter ad with your intended audience may be affected by changes to the language of the call to action, changes to the picture you’ve used, or changes to the tone of the content, among other things.
In this experiment, Twitter evaluates the impact of utilizing different visuals in its advertisements: Twitter for Business is the source.
Learn from your organic Tweets
In conclusion, don’t overlook what’s working effectively with your organic Twitter posts! Twitter analytics may help you track how well your organic Tweets are performing, and you can adapt what’s working effectively with those Tweets to your Twitter advertising campaigns. Manage your Twitter presence and all of your other social media activities using Hootsuite, which is free to use. You can manage your following, schedule tweets, and monitor your performance all from a single dashboard. Today is the first day to try it for free.
Twitter Ads Campaigns: A Simple Setup Guide
In terms of increasing traffic and producing leads, Twitter is an excellent marketing platform to use. In fact, 63 percent of Twitter users follow small businesses, so it’s no surprise that businesses might see real growth as a result of their usage of this social media network. Continue reading if you haven’t used Twitter for business reasons yet or if you want to learn how to do it better. The course will teach you how to leverage Twitter marketing campaigns to target the audiences that matter to you the most.
If so, you are familiar with its free features, which include tweeting, following, and personalizing your profile.
Advertising on Twitter
Advertising on Twitter allows you to promote individual tweets as well as full campaigns that are focused on certain goals. Businesses may pick between eight different campaign objectives – including app installations, video views, and website conversions – and establish audience targeting criteria for each ad campaign they build. Businesses can also create several campaigns with the same audience targeting criteria. If you want to broaden your audience and increase the number of people who follow you on Twitter, you should consider augmenting your organic efforts with the sponsored promotional options that Twitter has placed right into the platform.
This is very effective for generating new leads for your company.
So, what is the best way to get started?
How to Advertise on Twitter
To get started, navigate to this menu screen. When creating your Twitter advertising, the first choice you must make is whether you want to promote individual tweets or whether you want to run a full ad campaign for a specific goal.
Promoted Tweets vs. Twitter Ads
Tweets that are promoted will display in the Twitter streams or Twitter search results of selected people, allowing you to gain more exposure. RunningTwitter Adsis a more comprehensive campaign that use numerous groups of tweets to achieve a single aim for your company’s reputation. It is possible for Twitter Ads to show your username in areas other than a user’s newsfeed, depending on your goal, such as the “Who to Follow” section to the right of their Twitter homepage.
To understand more about sponsored tweets, continue reading the part below this list of instructions that follows this one.
How do I choose?
Promoted tweets may be the answer if you’re merely wanting to increase the number of people who see your website. A set monthly price is charged for the duration of time that you are marketing a tweet in this mode of operation. If you want to acquire targeted exposure for (and generate leads from) a certain component of your business, this is the tool for you. Using Twitter Ads can help you increase your follower base and/or expand your audience if you’re wanting to increase your following. You’ll discover how to control it by following the instructions outlined below.
2. Select your Twitter Ad’s objective.
It’s rather simple to set up promoted tweets, and you can find more information about how to do so in the section at the bottom of this blog article. The second stage in launching a Twitter Ad campaign, on the other hand, is identifying your campaign’s goal. You may choose from eight different objectives, and once you’ve chosen one, you can view an in-depth explanation of that aim on the Twitter Ads page referred to in Step 1 of this post.
- In-app installations, Followers, Tweet interactions, Promoted video views, Website clicks or conversions, App re-engagements, Pre-roll video views
The term “Promoted Accounts” refers to ad campaigns that are focused on gaining followers, the second purpose outlined above. You may advertise your profile rather than a series of tweets in your target audience’s newsfeeds and on the profile pages of other accounts they are interested in with this sort of campaign.
3. Fill in the details your ad campaign.
You’ll be led to a page where you can name your campaign, choose a start and finish date for it, and enter the total money you’d want to spend on it. Once you’ve chosen an objective, you’ll be taken to a page where you can enter the total budget for your campaign. According to the purpose you selected in Step 2, you may need to fill in additional details that are specific to your advertisement. It will be necessary for you to link your app with Twitter and then choose the appropriate app from the dropdown menu displayed below if your goal is to increase app installations, for example.
You may select a precise cadence for your daily budget, and it will pay Twitter your specified amount at various intervals throughout the day.
Accelerated advertisements are designed for ad campaigns that need to perform successfully in a short period of time.
4. Create an ad group within your campaign.
Create an ad group for your campaign next – there should already be at least one pre-created on the lefthand side of your Twitter Ads page if you haven’t already. If you want to create more than one ad group, pick “Copy ad group” from the drop-down menu to the right of your current ad group, and you’ll see additional ones emerge in the framework of your ad campaign as seen above. Ad groups are discrete advertisements that have their own budgets, target audiences, and start and finish timings – but which function under the umbrella of your broader campaign.
In the next stages, you’ll learn how to configure these options.
Bid kinds let you to put a “bid” on a promoted ad position. The cost of ad placements may vary based on your target demographic and the location of the ad on Twitter, and you can arrange your ad group to bid for placement in one of three ways:
- If you use an automatic bid, Twitter will charge you the least amount possible for each time your audience interacts with your advertisement content. The amount Twitter charges you is determined by the budget and audience criteria of your ad group. You have complete control over how much you’re prepared to pay every time your audience interacts with your ad content when you use the maximum bid option. Twitter will cost you for every time someone interacts with your ad content when you use a target bid, which allows you to select how much money you want to spend from your ad group’s budget on each engagement. When you are invoiced, the amount you are charged will be based on the daily average cost of each ad placement within your audience.
5. Select your target audience for each ad group.
Select “Targeting” from the drop-down menu beneath the “Details” tab of your ad group. This is the section where you’ll define the parameters of your target market. It is critical to tailor your message to your target audience in order for them to be a suitable fit for your brand and its message. It will ensure that your marketing budget is allocated only to those individuals who are likely to have an interest in downloading your material or learning more about your product or service. The likelihood of generating quality leads increases with the number of people that are targeted in your marketing efforts.
What are my options?
You’ll configure the following criteria to pick an audience for each ad group you establish in order to select an audience:
- Gendered targeting: If your product or service caters predominantly to men or women, you should consider using the gender targeting option. Establishing an age range is useful for advertising that promote a product, event, or activity that has either a specific age limitation or a broad scope of interest. If you run a local business or sell largely to certain regions (whether it’s your city or North America), you’ll want to target customers based on their geography. It is possible that this criterion will need to be used in conjunction with the location filter indicated above if an advertisement is targeting a part of the world where a language other than English is spoken
- In case your product or service caters primarily to individuals on the go, or if your website users are more likely to convert when they’re at work, this is a terrific targeting choice for you. Device: Keywords, movies, television shows, discussion topics, events, and related hobbies are examples of audience characteristics.
Also available is the option to choose which devices your sponsored tweets should appear on – any mix of desktop and various mobile devices.
Targeting by Keywords
Targeting by “keywords” – an option available in the “Audience features” column, as mentioned above – lets you to target individuals who are searching for, tweeting about, or engaging with certain keyword phrases. Consider the following scenario: If I’m marketing HubSpot’s ebook, How to Use Twitter for Business, I may choose to select my audience based on terms I believe are relevant to my advertisement: Utilizing this audience targeting criterion, you may find out how many Twitter users are currently using a keyword you’re interested in.
This information can assist you in making a decision between topics that appear similar but have varying levels of popularity that you would not otherwise be aware of.
Targeting by Interests and Followers
Interests and followers targeting allows you to construct a list of Twitter usernames and then target persons whose interests are similar to those of those users’ followers, allowing you to reach a larger audience. When constructing a limited list of the most influential people in your field, this form of targeting is particularly effective. For example, if I’m promoting HubSpot’sHow to Use Twitter for Businessebook, I’ll want to reach out to individuals who are interested in social media. When I target people based on their interests and followers, I may say, “display these tweets to people who have interests and followers that are similar to so-and-followers.” so’s As a consequence, I’ve amassed a significant following that is still relevant to the subject matter of my writing.
In this case, “display these tweets to folks who are interested in marketing, social media, or lead generation” would be an example of what I’d say.
6. Select the creatives you’d like to run with each ad group.
Finally, while designing a Twitter Ads campaign, you will need to decide which creatives will be used with each of the ad groups that will be part of your campaign. In this case, “Creatives” are just the tweets you wish to promote, and you may choose them from a list of tweets that appears under the Creatives tab of each ad group you’ve created. To begin, click on the “Creatives” button, which is located beneath the “Targeting” option. This is the most enjoyable part. You have the option of choosing from current tweets in your account or creating brand new ones.
The “Promoted-only” button is available when creating a new tweet if you only want to promote it through your Twitter Ads campaign and do not want the tweet to appear organically in your followers’ newsfeeds.
Additionally, you have the option of having your tweets display on people’ profiles as well as the detail pages of certain Twitter conversations, in addition to having your tweets appear on your audiences’ timelines.
This option may be found on the right-hand side of your Creatives page, as illustrated in the screenshot below.
7. Review and launch your campaign.
Finally, click on the “Review your campaign” button, as shown above, to go over the specifics of your campaign one more time. If everything appears to be in order, click on “Launch campaign” in the top-right-hand corner of your screen to begin the campaign’s execution.
How to Promote a Tweet
The use of tweets for promotion helps you to present important pieces of content to a large number of people and drive traffic to the landing pages that create leads for your company. This Twitter Ads option provides you with a great deal of freedom in terms of the material you want potential visitors and customers to see on your website. In order for you to comprehend how this advertisement varies from the advertisement campaign we discussed in the preceding part, here is a brief definition of the advertisement:
Advertisements that are placed in front of your target audience by Twitter based on their interests or geography are known as promoted tweets. Each ad supports a single tweet, and you may tailor the audience of each individual ad to your own needs and preferences. Businesses can only advertise tweets in the United States, the United Kingdom, and Japan at this time. Here’s how to get people to notice your tweet:
1. Select “Promote Mode” from the campaign menu and click “Get started.”
In order to create a comprehensive, multi-tweet Twitter Ads campaign, you’ll start from the same spot you did when producing a single tweet: This is the main menu screen. Click on “Get started” after you’ve arrived. When you’re finished, go to the top-right-hand corner of the page and select “Next.”
2. Select your promoted tweet’s country and timezone.
At the moment, you can only advertise tweets to audiences in the United States, the United Kingdom, and Japan. Start by picking one of these three choices, as well as the timezone in which you wish to run your advertisement. When you’re finished, go to the top-right-hand corner of the page and select “Next.”
3. Choose either “Interests” or “Location” as your targeting method.
Using Twitter, you may advertise tweets to an audience depending on their interests or where they are currently located. Choose one of the ways listed above and go to Step 4 or Step 5, respectively, depending on your decision.
4. Choose up to five interests associated with your target audience.
Twitter will direct you to the following page if you wish to target an audience based on their interests. To do so, pick this option and press “Next.” Twitter will then redirect you back to the previous page shown above. You can pick a maximum of five interests that are relevant to your target audience in this section. Keep in mind that the more the number of interests you choose, the greater the number of different sorts of people who will see your promoted tweet.
5. Choose up to five locations associated with your target audience.
If you want to target a specific audience depending on their location, pick this option and press “Next,” and Twitter will lead you to the page seen in the screenshot above. You may use this section to search for a certain city, state, and nation in which you want your advertisement to appear.
If you want your tweet to be promoted in more than one area, you may choose up to five different locations. You should keep in mind that you may only advertise tweets to users who are located in the United States, the United Kingdom, or Japan.
6. Review your ad criteria and select “Proceed.”
Then click “Next,” and Twitter will provide you a summary of your ad criteria, including your bill, once you’ve modified your audience’s interests or geographic region (if applicable).
How much does it cost to promote a tweet?
Since Twitter initially began offering this sort of advertisement, the cost of promoting a tweet has fluctuated. Promoted tweets, in contrast to Twitter Ads campaigns, are now available for a fixed monthly subscription of $99 per month. There will be a separate monthly cost for each new tweet that you promote. Does it sound nice to you? Revisit your ad requirements and confirm that you have read and agree to the Twitter Promote Mode Terms of Service, which can be found at the bottom of this page.
7. Add your billing information and launch your promoted tweet.
You’ll be asked to provide billing information on the next screen if you haven’t already done so in the previous screen. Choose “Save” and then follow the on-screen instructions to formally promote your tweet. That’s all there is to it! Make sure to keep an eye on your campaigns while they run, and that you continue to optimize them to get greater results in the future, no matter what form of Twitter ad you develop. Written on March 20, 2019 at 7:25:00 PM, and modified on October 9, 2019; first published.
10 meaningful ways to get more Twitter followers
“Can you tell me, for example, how many Twitter followers you have?” It’s important to understand that you can’t ignore your Twitter follower count as just another vanity measure. Because more followers imply more influence in your sector as well as a shown interest in the stuff you produce. Furthermore, Twitter is the most effective social media platform for engaging your target audience. According to the most recent Sprout Social IndexTM, 50 percent of social consumers use Twitter on a daily basis, and 30 percent would want to see businesses use it more frequently in their communications.
In the first place, though, how do you get those followers?
How to get more followers on Twitter in 10 steps
If you’re having trouble growing your Twitter following or you’re just getting started, this fast tutorial will show you precisely how to attract more followers on Twitter. Here are our top ten suggestions:
- Tweet regularly
- Provide graphic material
- And make use of hashtags. Become a member of the Twitter community
- Participate in conversations through responses, Retweets, and hashtags
- Twitter threads should be published (and commented on). Create a profile that is welcoming
- Participate in Twitter discussions if possible. Attract followers from sources other than Twitter
- Optimize the timing of your posts
There will be no bots or spamming practices. Just ten concrete things you can do right away to begin building a substantial audience. And with that, let’s get down to business!
1. When in doubt, Tweet more often
In comparison to other social media platforms such as Facebook or Instagram, Twitter has historically necessitated a more aggressive content approach. According to data conducted by RivalIQ, the top 25% of the most successful Twitter accounts post an average of 12 times each week on the platform. That equates to around twice every day. As a result of how swiftly the platform evolves, companies may always err on the side of publishing more frequently rather than remaining restrained. The goal here is to not just advertise oneself, but also to vary the sorts of information you produce on a consistent basis.
- Tweets sent to you by your followers.
- Stats that are worthy of discussion.
- Updates about my personal life.
- If you vary your content approach, you will be able to climb the ranks of the Twitter algorithm with more frequent publication.
- Filling your Twitter account with fresh information communicates to potential followers that you are active, engaging, and worthy of their time and attention.
It is possible to periodically queue up information with the aid of social scheduling software, which eliminates the need to continually tweet in real time. Having this capability helps you to efficiently attract new followers at any time of day or night.
2. Prioritize visual content whenever possible
According to conventional knowledge, Tweets that include visual content earn more likes, shares, and Retweets than those that do not. Brands should make an effort to include some form of visual element with their Tweets. Although there’s nothing wrong with just text-based Tweets, photos are more suited to halting serial scrollers and encouraging people to have a look at your postings, which is more effective than text-only Tweets. When you’re considering blog articles and sorts of material to publish, keep these things in mind:
- Text-based postings may be converted into pictures using image-editing software such as Canva, Adobe Spark, or Venngage. Creating infographics (as a matter of fact, infographics are expected to grow by 67 percent in 2020 and are among the most often shared material on Twitter)
- Images, including videos (for example, tutorials, greetings, and excerpts from longer-form content)
- .GIFs, memes, and image macros (where suitable)
- And text.
Filling your Twitter feed with visual information, whether you’re trying to enlighten or entertain your audience (or both), will help you attract more Twitter followers. Make sure your content previews have an image that isn’t simply a random snapshot if you’re posting external links to Twitter regularly, since this will increase the likelihood of them being clicked.
3. Harness the power of hashtags
You may think of Twitter hashtags as a technique to make your postings more searchable, almost as a type of search engine optimization (SEO) for your Twitter account. Tweets that include a hashtag, similar to photos, often attract more interaction than those that do not include a hashtag. It takes no time at all to add a few of hashtags to each given Tweet, which can significantly improve your account’s chances of gaining new followers. Apart than that, it is simple and there are a large number of hashtags to select between.
- Promote your professional content by using industry hashtags (such asSEO or ContentMarketing). Using popular community hashtags (for example, #MidweekMotivation) might help you inject some personality into your feed. Make use of event-based hashtags as well (for example, hashtags for award shows, athletic events, and anything else that is currently trending)
The main caution to be aware of while using hashtags is to use them sparingly and avoid going excessive. Posts that are crammed with hashtags appear spammy at first sight and are generally disconcerting. Ideally, you should limit your choices to one or two (three, tops). Apart from that, once you know which of your hashtags attracts the most attention, you can employ them in a more strategic manner. By utilizing Twitter analytics, you may go further into the most popular tags associated with your company’s name and logo.
4. Engage with Twitter communities in your industry
This is an excellent demonstration of how to gain Twitter followers by utilizing hashtags. There are a plethora of hashtag-based groups on Twitter that are worth exploring ( DTCfam,MarketingTwitter andPRTwitter, to name a few). Even while some of these communities are organized by specialized members, others are for a broader range of industries and helpful hints. Participating in communities by offering advise or sharing personal experiences is a great method to attract new followers to your account and grow your following.
In the same way, look at the biographies of influencers and significant personalities in your sector to determine which hashtags they’re currently utilizing.
5. Master the arts of tagging, Retweetingreplying
Getting more Twitter followers doesn’t have to be a time-consuming endeavor; it just entails making the most of the time you have available on the network. Yes, you can and absolutely should schedule tweets in order to maximize interaction. However, you don’t want your Twitter account to appear as if it’s being operated by a robot at the same time. You must get down in the trenches with your followers, customers, and other industry leaders, among others.
Engaging with other users on a regular basis by tagging, Retweeting, and commenting quickly demonstrates to new followers that you are a real person and attracts greater attention to your company. Here are a few pointers:
- Always remember that a comprehensive, meaningful response will earn you more prospective followers than a short one-word response when responding to accounts on social media. Whenever feasible, make mention of other brands. Tagging (@mentioning) other businesses as a complement is a common strategy for showing some love to those in your sector
- However, it is not always appropriate. Share your tweets with your admirers and followers. Despite the fact that it just takes a few seconds, doing so demonstrates your appreciation for interaction and your willingness to participate actively on the platform.
These minor components of your engagement plan add to the larger picture of obtaining new followers on your social media channels.
6. Signal yourself as a valuable resource via Twitter threads
Twitter threads, which are particularly popular among business communities, provide as a location to break down concepts and experiences inside a single Tweet chain. Consider these to be blog postings in the form of 140-character tweets. A clever approach to make the most of Twitter’s 280-character constraint, threads are frequently packed with information and debate. Threads, as opposed to the more common question or informative Tweets, are generally signified with the thread emoji, which stands for “thread” (see below).
The first Tweet in a thread, for example, may begin with “(1/6)” and finish with “(6/6),” indicating that there are a total of six Tweets in the thread overall.
(Yes, you read it correctly: a thread!) 24th of June, 2021— Amanda Natividad (@amandanat) As you research how to attract Twitter followers, consider the following question: what makes a Twitter account important enough to warrant a “follow?” Users that consistently share helpful content are often the ones who see the most rapid growth in their follower count on social media.
7. Optimize your profile for new followers
Apart from your content and interaction techniques, there are a few minor things you can do to make your Twitter profile more welcoming to new followers. The process of optimizing your profile is simple and consists of three steps:
- A neat and tidy profile photo. When it comes to personal accounts, this includes having an unobstructed face photo (as opposed to a high-resolution logo for companies)
- Using relevant tags, industry keywords, and indicating your location. In a nutshell, your profile should be “comprehensive” by detailing what you do, your title, the firms with whom you collaborate, and the locations where you conduct business. A smidgeon of your individuality. Providing your audience with a glimpse of your human side is essential for gaining fans.
Simply said, fine-tuning these aspects of your profile will assist to ensure that you make a favorable first impression on those who have never met or interacted with you previously.
8. Participate in Twitter chats
Twitter chats are a great way for both communities and industry leaders to demonstrate their expertise while also gaining exposure for their accounts to a new audience of followers. Chats are often held on a weekly basis and are identified by the use of a hashtag ( ContentClubUK orSproutChat, for example). Greetings and good morning! The first session of ContentClubUK will begin in 30 minutes. A reminder of the format: starting at 11 a.m., I’ll tweet three questions about working in the content industry.
— Posted by Christina Pashialis (ContentUK.co) on October 19, 2021 (@christina p).
Chats, particularly for new users, almost always have a significantly greater potential reach than your own account, which is especially true for up-and-coming individuals.
9. Funnel followers from beyond Twitter
One of the most crucial measures in increasing the number of Twitter followers you have is to promote your profile outside of the network. This means the following for the majority of brands:
- Including social media links at the footer of your website (see example below)
- Your Twitter account should be linked to from your promotional emails. Making material available on many social media channels at the same time (for example, promoting successful Tweets from your Instagram or Facebook pages)
Given how ubiquitous Twitter has become for marketers in general, there’s no shame in plastering your profile anywhere you can to assist entice new followers to join your community.
10. Time your Tweets to perfection
And, while we’re on the subject of timing, blasting your Tweets when your target audience is sleeping isn’t going to help you earn more followers. Companies often see the highest engagement during the mid-morning and early afternoon hours on weekdays according to Sprout’s own research into the optimal times to post on social media. Still, these figures may vary based on your time zone and target audience; however, scheduling your Tweets might assist your account receive some much-needed attention.
Best practices suggest that businesses should plan Tweets to be sent at times when users are most active, as well as tweet in real time at regular intervals throughout the day.
Tweets scheduled using Sprout’sViralPost are sent out at times when your audience is most likely to see and connect with them, which saves you time and effort.
Have you figured out how to get followers on Twitter?
Increasing your Twitter following is not something that happens by mistake. When it comes to getting new followers, a mix of carefully organizing your content, communicating with other users, and optimizing your profile is essential. Take these tactics to obtain more Twitter followers if you’ve been struggling to find out how to increase your following on the social network. Many of them take only a modest investment of time, but they may make a significant impact in terms of generating new leads, acquiring new customers, and increasing brand awareness.
If you haven’t already, sign up for a free trial of Sprout Social right now!
How to Get More Twitter Followers: 18 Advanced Tactics
Have you tried everything you can think of to gain more followers on Twitter? But why aren’t you getting any results? It’s quite irritating! However, it is a frequent problem with a straightforward solution. I’m here to show you how to do it. Continue reading to find 18 PROVEN strategies for increasing your Twitter following. Make sure to sign up for a FREE Post Planner account so you can start using these ideas right away.)
How to Get More Twitter Followers: 18 Advanced Tactics
Interested in learning the how, when, and why of increasing your Twitter following? We’ll answer the following questions to assist you in reaching the most number of people on Twitter as possible:
- What are the benefits of increasing your Twitter followers? What methods do you use to gain Twitter followers? When are Twitter followers the most active on the platform? How can scheduling tweets help you maintain long-term Twitter followers? How can you plan tweets to go out at times when your followers are most active?
Why should you increase your Twitter followers?
Twitter is an excellent platform for gaining followers that share your interests! Increased Twitter following also aids in the development of authority within your TARGET audience! What is the advantage of this? You may build better ties with your followers if you put out the effort. Increased brand visibility and more conversions are a result of a stronger sense of belonging among members.
In the event that you DO NOT take actions to increase your Twitter following, what will happen? You’re going to fall more and further behind your competitors in the constantly evolving social media world! Seriously. Consider the following Twitter marketing statistics:
- To appeal to Twitter’s 199 million active users, you’ll need to do some research. Adults in the United States use Twitter in one out of every five. Twitter is used by 12 percent of the world’s population to keep up with the latest news
18 PROVEN tactics to get more Twitter followers
Right now is the very best moment to put these 18 effective techniques into action in order to get more Twitter followers!
1. Perfect your profile
Your Twitter profile serves the same purpose as a CV. The information on your Twitter profile provides your followers with an indication of what they may anticipate from you. A subpar profile may turn away potential followers, which is exactly the opposite of what you want! The following are the characteristics of a fantastic brand or business Twitter profile:
- The use of a profile photo that attracts attention and accurately displays your business identity
- An intriguing bio that describes who you are, what you do, and your hobbies in a few sentences
- Your geographical location (in order to gain local followers)
- The creation of an eye-catching Twitter banner that promotes your company
Optimizing your Twitter profile positions you to benefit from new Twitter methods to the greatest extent possible.
2. Schedule your tweets to make frequent, consistent posts
People will not retweet you if you are not tweeting regularly. However, do you truly require more retweets? Yes, it is correct (at least if you are attempting to expand your audience). Acquiring more tweets translates towards gaining more followers. So increase your tweet volume and ensure that you are tweeting on a constant basis! That, however, is time-consuming! Who knows when you’ll have the energy to tweet even more! Even if you have a hectic schedule, tweeting on a constant basis is EASY with Post Planner!
Schedule your posts a few days, a few weeks, or even a few months in advance.
You’ll find everything you need in the content collection, from motivational quotations and memes to an intuitive calendar.
Offering CONSISTENT value, entertainment, and ideas to your audience is made possible thanks to automation!
3. Interact with influencers in your niche
You’re not the only sheriff in town who wants to increase his or her popularity. Almost every Twitter user in your niche would agree that they want to see their account grow as well. Is there a value to engaging with well-known individuals in your field? Absolutely! After all, we’re talking about SOCIAL media. Responding to and retweeting other influencers increases your own visibility in your field. People who follow your peers are more likely to follow you as well because: A) you tweet stuff that they find interesting; and B) you tweet content that they find interesting.
There is one caveat, however: Engage with influencers that only have a few hundred more followers than you and you will see results.
However, the possibility of them responding to or retweeting your tweets is about as slim as the chance of eating an undercooked noodle.
4. Follow more people to findget new followers
Reciprocity is a major guideline in the world of social networking. People like returning what has been given to them. As a result, following individuals on Twitter is one of the most successful methods of increasing your Twitter following. People who are interested in your topic should be followed. But how are you expected to DISCOVER those individuals? Easy! In the Twitter search window, type in relevant hashtags to narrow your results. Here’s an illustration of what I mean: Let’s pretend your specialty is mixed martial arts.
I recommend utilizing a program like ashashtagify to assist you in finding relevant hashtags.
This application even provides you with a “tweet wall” of recent tweets from folks who have used your specific hashtag.
Last but not least, follow persons who appear to be following others. If the profile you’re following has a small number of followers, don’t anticipate a follow in return. Try this method for 15 minutes every day for a week, and you’ll see an increase in your number of followers.
5. Write a Twitter thread
Tweeting something and responding to it with a series of further tweets is what it means to write a Twitter thread post. Consider the following scenario: When it comes to thread posts, the potential for virality is really insane. But why is this so? The majority of thread posts provide some form of value. The more tweets you add to the thread, the more apparent it becomes. The greater the visibility of your tweet, the greater the likelihood of receiving engagement! PRO TIP: Inform folks that your original tweet is part of a thread so that they may see the answers.
6. Post more visual content
When generating tweets, it’s tempting to get caught up in the words. Images, on the other hand, are among of the most effective methods of attracting attention on Twitter. Here’s a ridiculous illustration of what we’re talking about: Tweets with photos receive 18 percent more views, 89 percent more likes, and 150 percent more retweets than tweets without images, according to Twitter. Images should be your (not-so-secret) weapons of choice in your Twitter marketing campaign. When people visit your profile on Twitter, they will look at your images for the first time.
7. Live tweet during key events related to your niche
Tweeting during live events is an OUTSTANDING approach to capitalize on an emotionally charged situation. Consider using Twitter while participating in the following activities:
- Major political events (rallys, demonstrations, hearings)
- Sporting events and games
- Television series and movies
- News broadcasts
- And other activities.
Consider the events in which your target audience is likely to be interested, and MAKE SURE YOU ARE AVAILABLE ON TWITTER FOR THEM! People who tune in to those events are primed and ready to participate. They’ll be delighted to follow you if your tweets are consistent with their viewpoints. Live-tweeting lends a sense of belonging to an event that individuals may otherwise be watching on their own. Using trending hashtags to your advantage is best accomplished by live-tweeting a hot event. For example, live-tweeting about the season premiere of a popular program will generate more interaction than live-tweeting about an old movie you’re currently watching will.
8. Use relevant hashtags
Hashtags are your ticket to connecting with others. By include hashtags in your tweets, you may connect with other individuals who are looking for the same terms as you. Incorporate hashtags throughout your tweets as well as your bio! Tweets containing 1-2 hashtags typically receive up to 21% more interaction than those without. Tweets containing more than two hashtags, on the other hand, see a 17 percent decrease in interaction. These are only ideas; you should experiment with different hashtag quantities to see which ones work best for you.
- Incorporate the hashtag research tool RiteTag into your strategy. Take a look at the hashtags that are now trending on your Twitter homepage
- If you want extensive data on hashtag trends and themes, check out Trendsmap.
The use of the appropriate hashtags will increase your impressions and increase your capacity to get new followers.
9. Offer interactive content
Do you want to engage your Twitter followers in a fun and engaging way? Try this. Give them the opportunity to share their knowledge with YOU! Your audience will be able to join in anything you’re talking about if you use interactive material. When it comes to Twitter, polls have proven to be a successful method of incorporating an interactive aspect into your profile. What is the relationship between this and gaining more followers?
It’s difficult to say no to a good poll! People that take part in activities feel like they are a member of a larger community. By using hashtags in your poll postings, you can direct interactive material to the people who are most interested in it.
10. Keep followers engaged
Take, for example, the assumption that you are reading this as someone who already has a significant Twitter following. The issue you’re dealing with is a lack of participation on your part. But, really, do you need to communicate with the thousands of Twitter users that are following your tweets to be successful? YES! You’re not going to engage every single one of your followers by any means, but you should strive to garner some involvement from each post. Why? Engagement helps you know that you’re providing your followers with what they want to see from your content.
In order to do this, it is absolutely necessary to tweet things that are relevant to your target audience and encourage them to take action – whether it is by clicking your links, reacting to you or retweeting you.
Check out their profile to see if they have any tweets you’d be interested in retweeting or like.
The followers that are engaged with your material are the ones who will share it with their own followers.
11. Learn from the best
Are there any advantages to looking at the Twitter sites of other people? DEFINITELY! Checking out what successful Twitter users are doing might provide you with ideas and pointers for your own work. In reality, this is a normal part of the process of expanding your Twitter audience. The Content Streams feature in Post Planner makes this learning technique SIMPLE. The program allows you to store your favorite Twitter accounts so that you may access them anytime you need inspiration. Here’s how you go about it: 1.
- Save your stream by giving it a name.
- Access your stored profiles by selecting “My Profiles” from the drop-down menu.
12. Use your connections
It all boils down to who you know and who knows you when it comes to social media success. So take use of your connections! Connect your Twitter accounts to your other social media profiles in order to appeal to followers on other platforms. These individuals are already familiar with your identity. Informing your followers about your Twitter profile will result in some swift follower victories!
13. Share your Twitter profile
Don’t create a Twitter account and then expect people to flock to it in droves, since this is not the case. That just does not take place. You’ll earn followers at a snail’s pace if you do it this way.
If you want to be competitive, your company must operate at a higher rate of speed. Instead, come up with innovative methods to share your page so that people would want to follow you (online AND offline). Make use of the following web venues to promote your Twitter profile:
- The following social media platforms: Facebook, Instagram, Snapchat, Tiktok, email (if you’re conducting email marketing, connect your social media accounts at the bottom of your emails and include a call-to-action from time to time)
- Twitter Your website
- Business cards, QR codes on tee shirts and signs, and other promotional materials To register for an event you’re holding, you may want to require attendees to follow your Twitter account.
Maintain a healthy balance, but don’t forget to advertise your Twitter account!
14. Pin your best tweet
When have you ever tweeted anything and immediately gave yourself a high five because it was just so good? You should treat the tweet as though it were a medal of honor. But how do you go about doing that? Specific tweets can be pinned using the Twitter PIN feature! A pinned tweet is one that shows at the top of your social media profile (no matter when you created it). Pinnedtweetsallow visitors to your profile to view your most interesting tweet. Are you unsure which one to choose? Choose the tweet that has received the most attention.
15. Embed your Twitter feed
Are you ready to discover a technique that most people would never consider trying? This means you may INCLUDE your Twitter feed in your website! According to Twitter, there are two types of embedded timelines: chronological and asynchronous.
- The following options are available: Profile:Display public tweets from YOUR profile (I suggest this one.)
- Show tweets from your public lists in a list format.
Twitter provides you with simple step-by-step instructions on how to incorporate your feed into your website! If your website receives a significant number of visitors on a monthly basis, this is an absolute must for any Twitter marketing plan.
16. Retweet your best tweets
You may retweet yourself on Twitter by clicking on the retweet button. Does that come out as a little too self-centered? No, it isn’t! It’s about putting your BUSINESS first (while also providing your followers with what they’ve demonstrated they desire). Re-tweeting your finest content provides an opportunity for your old followers to connect with a tweet that they may have missed or forgotten about. When you recycle tweets, you’re also exposing your most recent followers to something that will be unfamiliar to them as well.
Continuously retweeting yourself will almost certainly be harmful in the long run.
They also want to see handpicked material so that they can see that you’re well-versed in your field.
17. Run a followers ad campaign
Did you realize that Twitter is a platform for advertising? You may run advertisements on Twitter by opening an ad account and a “followers” campaign on the Twitter advertising platform. The Twitter algorithm will display your advertisement to individuals in your target demographic (as well as those who are likely to follow you)! Unfortunately, you will not be able to choose where your profile advertisements will appear. When running advertisements, be sure to assess your results and determine whether or not the expenditure was worthwhile.
18. Use Twitter chats
Have you ever seen a Facebook or Instagram Live video? Twitter Chats are quite similar to those, with the exception that they are text-based. Do you have a topic that is both intriguing and dynamic that you would want to share with your followers? Decide on a specific date and time to organize a Twitter Chat in person! Twitter Chats are a terrific way to meet new individuals who are interested in your specialty and to network with them. Each Twitter chat is identified by a hashtag, which allows other Twitter users to participate in the topic.
Also, don’t be scared to follow up on your leads! Send a message to a fellow Twitter user expressing your appreciation for their participation to the conversation. Now, here are a number of cautionary notes regarding participating in Twitter chats:
- Predictably, your followers will be alerted to the talk since it may overwhelm their feeds. Don’t take over the Twitter discussion (let others to speak)
- Never, ever publish links to your items in a Twitter discussion unless specifically requested to do so. Remember that everyone may see what you publish on Twitter, so choose your words carefully.
When are Twitter followers most active?
If you knock on the door of an empty house, you will receive no response. Social media operates in a similar manner. If you send out tweets while no one is looking, you’ll get a whole lot of nothing in return. To improve interaction and followers, post when your audience is most receptive to your message. The optimum times to tweet are between 13 p.m. and 14 p.m. Monday through Thursday. Because these figures are only averages, you should conduct your own research. It is possible that your followers have a different peak period of interaction.
How does scheduling tweets keep Twitter followers long-term?
Consistent publishing helps you stand out from the competition in your niche. You want your followers to know that they can expect tweets from you at specified times and on specific days of the week. Why? In the event that they are actively seeking for your tweets, they will be in a better position to engage with and retweet those tweets. When your followers are online, they will be able to view your tweets. It makes the most efficient use of your and your followers’ time to schedule your tweets to go live during those peak hours.
How do you schedule tweets to gain more Twitter followers?
Getting more Twitter followers doesn’t have to be a complicated technique that only a crazy scientist can figure out how to implement. Simply make a list of the amount of followers you want to attain and the date by which you want to accomplish that number. After that, do some research on your target audience, keywords, and hashtags. Choose a handful of the Twitter growth techniques discussed above to get started getting followers on the social media platform. Post Planner allows you to schedule your tweets in advance, saving you hours of time each week.
To the contrary, you may search through Post Planner’s viral content library to uncover the best rockstar tweets that your audience would like.
Register for a Post Planner account right away!