Tools. Once built, your audience can instantly plug and play with them. They help your readers take action and give an immediate result. So they have a much higher perceived value than the usual blog content that floats around on the internet.
What is the most effective way to increase traffic to a website?
10 Proven Ways to Increase Website Traffic
- Perform Keyword Research. Always include relevant keywords in your content.
- Create Memorable Content.
- Write Guest Posts.
- Keep Active Social Media Pages.
- Use Advertising to Increase Website Traffic.
- Send Email Newsletters.
- Influencer Outreach.
- Create a Helpful Industry Tool or Content.
Why do we have to apply tools in our business?
Business management tools are all the systems, applications, controls, calculating solutions, methodologies, etc. used by organizations to be able to cope with changing markets, ensure a competitive position in them and improve business performance.
Which content is most popular on website?
Written content is the most effective type of content for attracting website traffic – with 40.4 percent of respondents saying so. 34.3 percent view video content as the most effective content form in driving traffic to their website. Visual content is the top traffic-generator for 25.3 percent of the respondents.
What kind of tools should I use as a growth marketer?
What is the best growth marketing tool? Products such as Woopra, UserGuiding, Zapier are the best tools non-technical growth marketers can use.
Why is website traffic important?
Website traffic is important for many reasons. The more people see your site, the more potential customers you will have. The number of visitors to your website becomes the number of opportunities your business has at giving an impression, generating qualified leads, sharing your brand and building relationships.
How can I drive traffic?
How to drive traffic to your website
- Run paid social media ad campaigns. Facebook ads.
- Engage in conversation on social media. Get friends and family to share.
- Reach new audiences with influencer marketing.
- Attract customers with content marketing.
- Use SEO to increase your store’s discoverability.
What is the importance of tools?
Tools are the most important items that the ancient humans used to climb to the top of the food chain; by inventing tools, they were able to accomplish tasks that human bodies could not, such as using a spear or bow to kill prey, since their teeth were not sharp enough to pierce many animals’ skins.
Why is it important to use appropriate tools and equipment?
Each tool is precisely designed for a specific purpose, so choosing the correct tool will also decrease the amount of effort required to get a job done right without causing damage to either the equipment or the surface being worked on.
What are the benefits of using the right tools for the right task?
Here are just a few of those benefits:
- #1. The right tools increase efficiency. When your employees don’t have the tools they need, it forces them to get creative and use what they have to the best of their ability.
- #2. The right tools make the workplace safer.
- #3. The right tools help you save money!
What is good content for a website?
Good website content is SEO optimized. In a nutshell, that means it’s written in a way that’s attractive to search engines, and of course, humans. If your content is disliked by humans (perhaps indicated by a high bounce rate on that certain page) then search engines won’t want to surface it in search results.
Which tool helps measure the success of your website?
Which tool helps you measure the success of your website? Web analytic tools can help you measure the success of your website by analyzing visitor data.
What kind of content should I create?
The easiest and most straightforward way of finding out what kind of content to create is to ask your audience. Do your research to decide which content you should create, get ideas for content styles, understand what the audience wants, and outline the content marketing tactics that you’re going to use.
What is growth in marketing?
Growth Marketing is the process of designing and conducting experiments to optimize and improve the results of a target area. If you have a certain metric you want to increase, growth marketing is a method you can utilize to achieve that.
What is growth bar?
SEO, growth marketing, and competitive research. GrowthBar is for marketers who take growth seriously. The Solution GrowthBar is a suite of SEO tools for creating content that ranks in Google search. Our AI content generator draws on billions of data points and OpenAI’s GPT-3 technology.
How do you hack a growth?
12 Best Growth Hack Techniques and Tips to Boost Conversions
- Find social media platforms your competitors aren’t using.
- Partner with another company to share audiences.
- Give something away for free.
- Conduct constant A/B testing.
- Change up your landing page layout.
- Invite your audience to email you.
- Attend small, local events.
What Types of Content Actually Drive Traffic?
Authors: Kevyn works as a Content Marketer at Wishpond where his primary focus is on lead generation, conversion rate optimization (CRO), and marketing automation (MA). A regular contributor to Social Media Today, he has also written to publications such as The Social Media Hat and the social media blog Social Media Examiner. Kevin has taught courses on Udemy and Wishpond Academy covering a wide range of topics in the marketing field. View All of the Posts This blog entry is also available as a podcast: Approximately 282, 516 page views were recorded on the Wishpond blog during the month of November.
But, contrary to popular belief, arriving at that figure was not difficult nor impossible.
Let’s take a look behind the curtain of content marketing to see how simple it is to produce a continuous and scalable supply of high-quality material.
1. List Posts
To a large extent, content marketers consider list posts to be the Holy Grail of content creation, and for good reason: list posts are among the most shareable and value-packed pieces of content that you can produce in a hurry. Take a look at this list of the most popular marketing pieces, categorized by the amount of social shares they have received to get an idea of how shareable and ubiquitous lists postings are. Do you spot a common thread running across all of the articles on this list? (Take note of the number of shares on the right-hand side of the chart.) The answer is that they all begin with a number and that they are all list entries.
Moreover, they inform users of the length of time they will be required to devote (in this case, for “9” tips and tools).
To get started with a list post, think of them as “best of” or “worst of” lists to get your creative juices flowing.
- Tools, locations, strategies, tips & techniques, events, and anything else you think customers who buy your product would be interested in are all good ideas.
For example, if you’re launching a blog for a pet hospital, you may consider writing the following:
- This Summer’s Cutest Puppies to See at the Beach
- There are eight of the best doggie beds for a sophisticated pup. Three of the Worst Foods to Feed Your Corgi
It is also not necessary for any of these posts to be lengthy. Simply write a little introduction, a list of each point, and a brief description of each point in the section below.
Finish with a brief overview of the main points, and you’re done! Check out Wishpond’s article 100 Growth Hacks Learned from 5 Years as a Startup for an example of an effective list-building strategy.
2. How-To Post
Writing how-to pieces is a terrific method to create expertise in your field while also guiding readers through the steps necessary to use your product or solve a problem they are experiencing with their current situation. For example, one of Wishpond’s authors produced How to Run a Successful Instagram Hashtag Contest, which walks readers through the process of setting up an Instagram contest utilizing Wishpond’s platform. The suggestion is to make the how-to guide closely tied to either your primary product or service or to anything that prospective clients of your company would find beneficial in order to avoid confusion.
- Fertilizer Fundamentals: How to Fertilize a Lawn in the Proper Manner
- How to Obtain a Higher Ranking in Search Engines
- Hair Dying at Home: How to Dye Your Own Hair in 5 Easy Steps.
Create an easy-to-follow how-to guide using what you already know! You might be amazed at how much it can be of assistance to someone else. If your how-to guide leads customers through a vital component of your company that you would like to rank highly for in search engines, consider keeping that link readily available and referring back to it whenever you reference those keywords. For example, every time we mention “how to organize an Instagram contest,” we would link to the phrase “how to promote on Instagram” in order to improve the SEO of that page and bring more internal traffic to that page.
3. Q A with an Expert
Even if you do not believe yourself to be an industry expert at this time, it does not exclude you from contacting someone who is. Find subject matter experts in your business and send them a brief email with questions you believe would be of interest to your target audience. You shouldn’t be frightened to aim for the stars because influencers are still humans like you and me. Those who believe that what you’re asking for is real and of value to their target audience will be more likely to reply to your request.
As a result, what happened?
Among the questions to consider while sending out a Q and A are the following:
- Other members of the community can benefit from your advice. A stance on a recent occurrence
- The biggest blunders made
- The biggest triumphs achieved
- A prediction for the future of “x.”
See Wishpond’s interview with Mark Cuban for further information on Q A postings.
4. Personal Success Story
Those who have achieved success are eager to share their experiences with others, but not only for the purpose of sharing their experiences. Marketers, in particular, are fascinated by hearing about other people’s successes since it frequently provides them with indications as to how they might reach the same level of success. If you’re interested in how we were featured on the first page of Slideshare, I created a piece called How We Got featured on the Front Page of Slideshare, which is a step-by-step tutorial outlining precisely how we accomplished that outcome.
The piece was extremely successful owing to the fact that it had unique information, covered a fascinating topic, and gave a step-by-step breakdown of how readers might replicate the results. When writing a success story essay, keep the following points in mind:
- Any recent successes within your team
- The history of your company’s creation
- And any other relevant information. Any outcomes that readers would be interested in replicating
- Any blunders you’ve made that you believe others should avoid
5. Product Release
The material you create serves as a story for how the rest of the world perceives your company. It only makes sense, then, to bolster that story with new product releases, business launches, and feature releases. Product and feature releases are also among the most straightforward types of content to produce. After all, no one understands the ins and outs of a forthcoming release better than the members of your team. Consider the following product release that we completed at Wishpond, in which we added a new countdown clock for landing pages to our offering: The post itself contained a brief video, an explanation of the functionality, and the opportunity for viewers to click through to begin experimenting with the new countdown clock on a Wishpond landing page by following the link.
6. Industry News
The ability to capitalize on the momentum of something current in order to drive attention to your blog is a terrific approach to increase traffic to your site. The following are examples of industry news:
- A variety of events and conferences are scheduled, as well as regulatory revisions and product upgrades.
Here’s an example of an industry news piece produced on the Wishpond blog, which discusses new adjustments to Instagram’s algorithm that have recently been implemented. We outlined what the algorithm update means for marketers and what they could do to make the most of the opportunity that has presented itself. Writing about a popular topic is one of the quickest and most effective methods to generate new traffic and reach a new audience. Pro Tip: If you’re intending to publish a large number of industry news pieces, consider making your material available within the Google Newsstab to gain more visibility for your work.
Let’s Review Those Top-Performing Content Types
Any effective inbound marketing approach is built on the foundation of high-quality content. Content may assist in increasing brand awareness, establishing authority, and developing a consistent stream of SEO traffic that you can benefit from for years to come. It is more easy to create such material than you would imagine it to be. If you follow these six simple content ideas, you’ll be creating content like a pro in no time.
- Posts with numbered lists
- How-to posts
- Expert Q&A
- Success stories
- Product releases
- Industry news
- And more are all available.
What sorts of content have you found to be the most successful for your business? Do you utilize list posts on your blog? What do you think about Q As? I’d be interested in hearing about your experiences in the comments section below. Get more material like this, as well as the absolute best marketing education available, all for nothing. Sign up for ourDefinitiveemail newsletter now. While you’re here, please consider the following:
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What Great Brands Do That Good Brands Don’t in Content Marketing
Okay, content is straightforward.
Content that is truly outstanding is difficult to come by. Based on our real-world experience working with hundreds of businesses, this handy eBook demonstrates the difference. This is a must-read!
10 Tools to Increase Website Traffic
You’ve probably thought to yourself, “I’m fine with the quantity of traffic I’m getting to my website.” “I don’t require any further.” No? Without a doubt, this is not the case. You’re always looking for more. Even if you have a lot of visitors to your site (and you should be proud of it), there is always space for growth. Even if you are having difficulty obtaining satisfactory results, there are a variety of solutions available to you. In either case, don’t be content with where you’re now located.
- Nothing else really matters if there isn’t any traffic.
- That is exactly what we will be concentrating on today.
- There are a plethora of methods and technologies available that may assist you in increasing the total volume of visitors to your website.
- Here are our top ten recommendations for the greatest tools for increasing website traffic.
Instagram has emerged as a valuable resource for many ecommerce businesses and content providers, but the one limitation that everyone laments is the inability to include clickable links in post captions and descriptions. When you have fresh content to promote and you just have one link accessible to utilize on your bio page, it may be rather inconvenient to say the least. However, while you can always update it whenever you have fresh material, this isn’t always the best solution because people may come across old posts and want to see that content rather than the most recent post content (for example).
- This enables you to construct an optimized link that you can include in your bio and that will connect to a variety of sites as needed.
- Do you have a new product to introduce?
- Create a new video and publish it?
- Is there a new blog article up?
- You get the gist of it.
- They will be able to access any of your material with a few taps, which will undoubtedly result in an increase in traffic.
Organic traffic continues to be quite essential for websites, and SEMRush can assist you in optimizing your content and keywords so that you rank higher on search engine results pages and receive more organic traffic to your website in the process. We particularly like their keyword research tools, which allow you to uncover phrases that will be simpler to rank for than the ones you are currently targeting. SEMRush is capable of much more than simply keyword research, and it can even assist you with sponsored traffic generation.
Track your own website’s performance as well as the performance of your rivals’ websites to discover what keywords they are ranking for and whether there are any prospects for you to target with unique keywords.
It is in your best interests to ensure that your website is correctly optimized for search engines, and SEMRush may assist you in this endeavor. As a result, what happened? On a consistent basis, you will receive a significant increase in organic traffic to your website.
Email marketing continues to be a popular method of engaging with your audience, and when done effectively, it can be a powerful tool for increasing website traffic. Even though you’re up against a lot of competition when it comes to email inboxes, employing a platform like MailerLite may help your business stand out from the rest of the pack. MailerLite is a fantastic email marketing tool that enables organizations to quickly and simply create emails that are visually appealing and that recipients will want to open and read in their entirety.
It is also one of our favorite tools since it offers excellent automation capabilities and connects seamlessly with all of the major online platforms and services, including Shopify, WordPress, OptinMonster, SquareSpace, and others.
Make advantage of their A/B testing functionality to experiment with different subject lines, call-to-actions, photos, and other elements to see what motivates your audience to click.
Organic traffic has previously been mentioned, but purchased traffic is, of course, a wonderful approach to boost the amount of people that visit your website. The Adroll platform makes it simple to target both new potential consumers and existing customers or website visitors. We really enjoy their retargeting advertisements. This is one of the most effective methods of increasing relevant traffic to your website and will provide you with the highest possibility of those people actually converting (a 70% greater probability, to be exact!) Adroll allows you to create traditional retargeted advertisements as well as dynamic advertisements that are depending on what a visitor looks at on your website.
This gives you the ability to target your audience nearly anyplace they go on the internet, which is quite useful!
A large number of websites rely on social media as a primary source of traffic. As a matter of fact, we propose that you examine your statistics to determine where the vast majority of your visitors are coming from. Is social media one of your primary sources of information? If it isn’t already, it has the potential to become one. If that’s the case, you know you’ll need to devote a significant portion of your digital marketing efforts to it. In any case, Hootsuite will assist you in making it a reality.
Posting to Facebook, Instagram, Twitter, LinkedIn, Pinterest, and even YouTube is made simple with this tool.
Our favorite thing about them is that they have a Google Chrome plugin that allows you to schedule items that you come across while browsing the web.
They make it incredibly simple to maintain your social media networks updated with relevant material that will drive visitors back to your website and increase sales. Take advantage of the situation!
Video marketing continues to be quite popular, and it is an excellent approach to generate a large amount of website traffic. In fact, according to studies, marketers that rely on video receive an average of 41% more traffic from search than those who do not use video marketing. We can all agree that video material is excellent, but it also happens to be some of the most difficult to create. Instead of engaging a team of people to develop your video material, use a platform such as Filmora to make films on your own.
A platform like Filmora may assist you with your video marketing efforts, which is essential if you are serious about growing your business.
Another traffic-generating strategy is content marketing, which you are probably already familiar with and are doing. Traffic to your website will be driven by high-quality content. What is the essential phrase here? Quality. Apart from having high-quality clarity, the topic matter itself must be intriguing and engaging in order for people to want to read it, comment on it, and share it with their friends and colleagues. BuzzSumo makes it easier for organizations to determine what material is currently trending on the internet in order to better define their marketing strategy.
BuzzSumo may be used to find out which pieces of content are the most popular and effective on that particular subject.
You may also use this tool to identify relevant influencers with whom you might potentially engage and have them support your material, which is another wonderful approach to increase traffic to your website.
The first thing that comes to mind when thinking about product reviews is usually how they might help you produce more sales. This is unquestionably true, but did you know that they may also assist you in increasing the amount of visitors to your website? A product like as Stamped can assist you in collecting reviews as well as utilizing them strategically to help you achieve a variety of marketing objectives, including increasing website traffic. Stamped makes it simple for you to add product reviews straight to product pages by automating the process.
This can assist it in ranking higher in search results, which can result in an increase in organic visitors.
For the purpose of gathering your reviews, Stamped makes it simple and straightforward for your users to provide feedback, increasing the likelihood that your consumers will write you a review on your website.
You definitely must employ user reviews if you run an ecommerce business, and a user review platform like as Stamped makes this process simple and hassle-free by taking care of all of the hard work for you.
Please, Alexa, increase my traffic! Her dream becomes her command. Well, that’s not precisely true. But it’s close! Alexa is a tool (yes, it is a tool made by Amazon) that will assist you in increasing the traffic to your website. Alexa does a great deal of traditional SEO-related work, but one function in particular that we particularly appreciate is the ‘upstream sites’ feature, which allows you to better understand your competition by telling you where their site visitors originate before arriving at their website.
The majority of the traffic might come from search engines, social media, or other content-rich websites.
So if social media is working very well for your competition, for example, you can be certain that it has the potential to do the same thing for you.
Finally, you should make the most of the ability to retarget your website visitors using web push notifications if you have the option. The fact that these visitors have previously expressed an interest in your company makes them far more likely to convert (like we mentioned earlier). Web push makes it simple to deploy targeted messages to both desktop and mobile devices that are delivered instantaneously to both platforms. Segment your audience and retarget them based on their behaviors on your site and where they are in the buyer’s journey, according to the data you collect.
It is well-known that push notifications have some of the highest click-through rates, making them an excellent choice for any company wanting to improve site traffic.
Although the Internet is congested nowadays with millions of websites, this does not rule out the possibility of having some influence over how much (or how little) traffic your website receives at any one time. You will be able to target (and retarget) visitors with these 10 methods to boost website traffic, which will result in the increased traffic statistics you are looking for. You have a plethora of options for increasing online traffic, ranging from enhancing your SEO and search engine ranking to customizing your Instagram profile, publishing product reviews, running smart advertisements, sending email campaigns, leveraging web push, and more.
Start increasing your website traffic right away!
Get started with Aimtell for free, or learn more about web push by reading our Beginner’s Guide to web pushing. Tags: digital marketing, ways to boost website traffic*, online traffic, website traffic Within minutes, you may start sending Aimtells. Begin your free 14-day trial today.
10 Proven Ways to Increase Website Traffic
There are many businesses that find it difficult to come up with fresh and unique techniques to improve online traffic. Misinformation on how to attract more visitors may be found on the internet, which can lead to the repetition of the same old techniques and the failure to observe any beneficial outcomes. In order to improve website traffic both organically and via the use of sponsored techniques, here are ten strategies that have been shown to be effective.
1. Perform Keyword Research
Always use keyword phrases that are related to your article. Keywords should be utilized in a natural way, not crammed into the material to the point where they detract from the core concept or cause the reader to become distracted. While creating the content, it’s crucial to incorporate keywords throughout the article. These may be found in the meta description of the page, page title, URL, headers, and a few other places. You may undertake keyword research using tools like as Moz, Ahrefs, and SEMrush, among others.
The option of hiring an SEO agency is always there, as they can provide vital insights and do audits to discover issues that may be preventing your site from being seen in search engines.
2. Create Memorable Content
It is not enough to simply submit material; you must also develop content that is unique and stands out from the crowd. In fact, creating valuable and memorable content is one of the most effective methods of increasing website traffic. Search engines such as Google allow people to obtain detailed, complete and correct answers to their inquiries, and your material should be available to deliver those answers. In fact, websites that have blog material create 434 percent more search engine-indexed pages than those that do not include blog content.
The bottom line is that when you are passionate about the material you create, upload on a regular basis, and investigate what your audience wants to see, your online traffic should increase.
3. Write Guest Posts
Guest blogging on other websites is an excellent method of generating backlinks, increasing referral traffic, and improving search engine results page (SERP) ranks for your own website. Always conduct comprehensive research on the websites in your business before submitting a pitch. First, examine the content of a website to ensure that it is of excellent quality. Then, check the domain authority of the website and review the requirements for guest blogging. Also, inquire as to whether the magazine will promote the piece on social media and whether you will be tagged in the post.
4. Keep Active Social Media Pages
The use of social media is quite effective in drawing visitors.
To enhance website traffic, it should be implemented in the following ways:
- Publish content (blogs, e-books, white papers, infographics, videos, and other types of media) throughout your social media channels
- Participate in conversations with your followers by responding to them, reposting their material, and tagging them. Make use of hashtags that are relevant
- When new content is released, be sure to update the link in your bio to promote it. Change the cover photo of your website to highlight new content. Influencers who may be interested in the content should be identified. To entice individuals to visit the website, provide information from the material that is appealing to them. Provide links to your material in your responses to other individuals who are seeking for solutions.
5. Use Advertising to Increase Website Traffic
Paid search, social networking, and display advertising may all be effective ways to drive more visitors to your website. Each alternative has advantages and disadvantages — for example, users can block display advertising, and the average cost per click for Google Ads on the search network is between $1 and $2 per click — so it’s necessary to define budgets and goals before pouring a large amount of money into one of them. For example, when running pay per click (PPC) advertisements, it’s necessary to start with a single campaign and a few separate ad groups that contain the keywords you want to target the most effectively.
For example, one term may have generated just impressions, which did not result in an increase in website traffic, whilst another phrase may have generated both clicks and conversions.
6. Send Email Newsletters
Increasing website traffic by promoting content through email newsletters is an efficient method of increasing website traffic. Here are a few best practices for email marketing to consider:
- In the subject line and the body of the email, include information from the material that is intriguing. Subscribers can access additional content by clicking on a link or button that has been included in the content. Make certain that your emails are mobile-friendly. In addition, because 46 percent of all email openings occur on mobile devices, links should be easily visible. Make use of personalisation strategies by putting the subscriber’s name in the message
- Make the email aesthetically appealing by employing well-designed templates in its creation. A/B testing should be done to determine which versions of emails generate more opens and clicks.
7. Influencer Outreach
Influencers in the industry are keen to contribute stuff that their audience will find interesting. Businesses may establish relationships with influencers in a variety of ways, including:
- If your work contains references to an influencer’s material or study, mention them in a social media post. Inquire about an interview or Q&A with the influencer, and then tag or email the influencer when the piece is published. Almost certainly, they’ll share your work with their own audience. Use various influencers in a roundup (for example, “10 Experts Predict Small Business Trends for 2020”) and tag each of the contributors when you promote it on social media. Influencers can be compensated for running sponsored posts on their social media platforms.
Try using tools like asHypeAuditorandBuzzSumoto to locate the proper influencers in your field if you’re not sure where to begin. Alternatively, you could hire a digital marketing firm to handle your influencer outreach on your behalf.
8. Create a Helpful Industry Tool or Content
Use tools like HypeAuditor and BuzzSumoto to locate the proper influencers in your field if you’re not sure where to begin, or hire a digital marketing agency that will handle your influencer outreach on your behalf.
9. Submit Press Releases to Influential Publications
Instead of simply posting news releases on a press release syndication platform and waiting to see what happens, businesses should use them to market themselves or their clients. They must actively promote the release and distribute it to important websites and newspapers within their respective sectors. In order to spread the word about our client’s success, we distribute it to industry blogs and newspapers that their target audience frequents. As a consequence, we are able to acquire hundreds of new leads for the customer while also increasing referral traffic.
10. Exchange Backlinks
Due to the large number of organizations attempting to enhance website traffic, there are numerous chances for backlink exchanges to be found. Speak with the owners of relevant websites and offer your content as an extra resource that may be included in one of the site’s blog articles. To provide an additional incentive, you might propose a mutually advantageous backlink swap in which you agree to include one of their links in a post of yours in return. Just as we did for one of our clients, Rainbow MufflerBrake, we performed the same thing for you.
We then used Pitchbox to find related websites and went out to those websites to see if they would be interested in promoting our piece.
The website WheelScene consented to a backlink and social media post swap, which resulted in an increase in views of 23,245 percent! Businesses who locate the correct partner for their backlink exchange will be able to reap significant benefits.
Increasing Website Traffic Today
Businesses should expect to experience a rise in website traffic over time if they follow these recommendations. While several of these strategies can yield immediate results, others will need more effort and patience on your part. Continue to push forward by experimenting with a variety of ways and assessing the outcomes.
25 Ways to Increase Traffic to Your Website
If you ask a marketer or a company owner what they want most in the world, they’ll most likely respond with “more customers.” What is the most often requested item on a company’s wish list after customers? More people visiting their website. There are several ways to increase traffic to your website, and in today’s post, we’ll take a look at 25 of them, including seven strategies for increasing site traffic that are completely free.
We’ll start with this one because it’s the most obvious of the bunch. Paid search, social media advertising, and display advertising (such as our Smart Ads Creator!) are all effective methods of gaining traffic, growing your brand, and getting your site in front of potential customers and business partners. Adjust your sponsored methods to meet your specific objectives – do you simply want more visitors, or do you want to see an increase in conversions as well? Each paid channel has its own set of advantages and disadvantages, so consider carefully about your goals before reaching for your payment card.
Yes, there may be tough (and expensive) competition for these search phrases, but the rewards can be well worth it in the long run.
2. Get Social
It is not enough to create excellent content and hope that others will discover it; you must also be proactive in spreading the word. Promoting your content on social media networks is one of the most effective strategies to improve website traffic and thus conversions. The short, quick (and enticing) links that Twitter provides are great, but Google My Business updates can help your site appear in local search results. If you’re a B2C product firm, you could discover that image-heavy social media platforms like Pinterest and Instagram are a terrific place to get traction.
3. Mix It Up
Although some would have you think it, there is no secret recipe for content marketing success, contrary to popular belief. In order to make your material as appealing to as many various types of readers as possible, it is important to alter the length and structure of your information. Shorter, news-based blog entries should be interspersed with longer-form material, which includes video, infographics, and data-driven pieces for optimum effect.
4. Write Irresistible Headlines
Titles and subheadings are among the most significant elements of your content. Even the most thorough blog article will go unnoticed if it does not have an engaging headline. Learn how to write headlines to attract readers’ attention.
If you look at the headlines written by the authors at BuzzFeed and Upworthy, they typically write upwards of twenty alternative titles before choosing on the one that would generate the most traffic. So think hard about your headline before you push “publish.”
5. Pay Attention to On-Page SEO
Do you believe SEO is no longer relevant? Reconsider your position. Although it is no longer necessary, optimizing your content for search engines remains an important and beneficial technique. Are you utilizing picture alt text to its full potential? Are you establishing internal connections to fresh material as part of your content strategy? What about meta descriptions, do you think they’re important? On-page SEO optimization does not have to take a long time, and it has the potential to increase your organic traffic.
6. Target Long-Tail Keywords
Have you taken care of your high-intent keywords and prominent keywordbases? Then it’s time to start focusing on long-tail keywords as well. If you’re not targeting long-tail keywords as a part of your sponsored search or search engine optimization efforts, then you’re missing out on a significant portion of the search engine market.
7. Start Guest Blogging
Before you say it, let me clarify that trueguest blogging is not dead, despite what you may have heard. Obtaining a guest post on a reputed website may assist increase blog traffic to your website while also helping to establish your brand in the process of it. Caution should be exercised, however, as standards for guest blogging have evolved dramatically over the past eighteen months, and spamming approaches may result in severe repercussions. Precaution should be exercised in this situation.
8. Invite Others to Guest Blog on Your Site
Guest blogging is a two-way street, and both parties benefit from it. As an alternative to contributing material on other blogs, allow those in your area to blog on your own website. They’re more than likely to share and link to their guest content, which might result in more visitors to your site in the future. Only high-quality, original material without spammy links should be posted as guest posts, since Google is cracking down on low-quality guest posting. You don’t have time to read this post?
9. Go After Referral Traffic
Rather from attempting to persuade other websites to link back to you (which is a time-consuming and inefficient process), build content that begs to be linked to by others. As a result of Larry’s article on eBay receiving a “kick in the teeth” from Google’s Panda update, we were able to acquire a link from Ars Technica, which appeared in the Editor’s Pick section with links to The New York Times and National Geographic. Not bad — and neither was the increase in referral traffic that resulted as a result.
10. Post Content to LinkedIn
LinkedIn has evolved into something much more than a tool for finding a new job. LinkedIn, the world’s largest professional social network, has evolved into an useful publishing platform in its own right, which means you should be creating material on a regular basis on the site. This may help to enhance traffic to your website as well as your profile within your business – especially if you have a modest to big number of followers on social media.
11. Implement Schema Microdata
It is true that implementing schema (or another microdata format) would not necessarily increase traffic to your website on its own; nevertheless, it will make it easier for search engine bots to identify and index your pages in search results.
Using schema for SEO has the additional benefit of producing better rich site snippets, which can result in higher click-through rates.
12. Link Internally
Not only is the number of sites that link back to you important, but the internal linking structure of your website can also have an impact on your link profile’s overall strength. Always keep an eye out for opportunities to incorporate internal links into your content when you’re producing and distributing it. Additionally, this not only helps with SEO, but it also results in a better, more beneficial experience for the user. Increasing traffic to your website is the cornerstone of every successful marketing campaign.
13. Interview Industry Thought Leaders
Not only is the number of sites that link back to you important, but your internal linking structure can have an impact on the strength of your link profile. Always keep an eye out for possibilities for internal linking when you’re generating and distributing content. As a consequence, not only does SEO improve, but the visitor also receives a better and more helpful experience – which is the cornerstone of growing traffic to your site.
14. Don’t Neglect Email Marketing
Increasingly, companies are become so focused on recruiting new clients through content marketing that they have forgotten about more traditional techniques of marketing. A good email marketing campaign may result in a big increase in visitors, and even a somewhat effective email blast can have a major impact. Just be cautious not to inundate individuals with unending emails on every single development in your company. Also, don’t underestimate the power of word-of-mouth marketing, particularly when it comes from individuals who have previously experienced the benefits of your products or services.
15. Make Sure Your Site is Responsive
There was a time when internet browsing could only be done on desktop computers, but those days are over. With more people than ever before turning to mobile devices to get their information, forcing your visitors to pinch and scroll their way across your site is essentially urging them to go somewhere else on the internet. Even if you only have a simple website, you must make certain that it is easily accessible and comfortable to browse on a variety of devices, including smaller smartphones and tablet computers.
16. Make Sure Your Site is Fast
Have you ever experienced the frustration of waiting thirty seconds for a webpage to load? Neither do I. If your site takes an inordinate amount of time to load, your bounce rate will be quite high. Make sure that all of your pages are as technically optimized as possible, including picture file sizes, page layout, and the operation of third-party plugins, before launching your campaign. The more quickly your website loads, the better.
17. Foster a Sense of Community
It is natural for people to want to express themselves and weigh in on issues that they are passionate about; thus, including a community into your website is an excellent approach to start a dialogue and generate traffic to your website. Integrate a powerful commenting system into your website using third-party solutions such as Facebook comments or Disqus, or set up a dedicated forum where visitors may post questions and get answers.
However, don’t forget to manage your community to ensure that the very minimum of norms of decency is adhered to.
18. Make Yourself Heard in Comment Sections
It is likely that you frequent at least a few websites that are related to your business on a daily basis, so why not participate in the discussion? While leaving insightful, thought-provoking comments on industry blogs and websites may not result in an immediate increase in referral traffic, establishing a reputation for yourself by providing insightful, thought-provoking comments on industry blogs and websites is a great way to get your name out there– which can then result in more traffic to your own site.
19. Examine Your Analytics Data
Google Analyticsis a priceless source of information on virtually every element of your website, from your most popular pages to visitor demographics and everything in between. Monitor your SEO analytics closely and utilize the knowledge to influence your advertising and content strategy. Keep an eye out for which posts and pages are proving to be the most successful. Examine your site’s visitor statistics to determine where, when, and how your site’s traffic originates.
20. Get Active on Social Media
Google Analyticsis a priceless source of information on virtually every element of your website, from the most popular pages to visitor demographics and everything in between. Keep a careful watch on your SEO data, and utilize the knowledge you gather to influence your promotional and content marketing activities. Consider which posts and pages are proving to be the most successful. Visitor data may be analyzed to determine where, when, and how your site visitors is arriving.
21. Submit Your Content to Aggregator Sites
First and first, a disclaimer: do not spam Reddit and other similar sites in the hopes of “winning the lottery” in terms of referral traffic, because this is not going to happen. Members of online communities such as Reddit are quite adept at spotting spam that masquerades as authentic links, but it doesn’t hurt to contribute links that you believe these audiences would find truly beneficial every now and again as a precaution. Consider posting your material on a related subreddit and then watching the traffic flow in to your site.
22. Incorporate Video into Your Content Strategy
Even while text-based material is fine and dandy, video content may be a great asset in terms of drawing new users and making your website more interactive. As evidenced by the fact that visual material retains knowledge substantially better than text, video marketing is an effective approach to capture – and hold – your audience’s attention while also driving more visitors to your website at the same time.
23. Research the Competition
If you haven’t employed tools like BuzzSumo to keep tabs on what your competitors are up to, you’re at a significant competitive disadvantage. These services aggregate the social performance of certain websites and pieces of content to offer you with an instant snapshot of which themes are resonating with readers and, more crucially, which topics are making the rounds on social media platforms.
Learn about the kind of material that people are reading (and talking about) and create similar content in order to increase traffic to your website.
24. Host Webinars
Learners are eager to share their knowledge, and webinars are a wonderful method to share your expertise with an anxiously awaiting audience. With a good social media advertising strategy, webinars are an excellent method to generate traffic to your website. Send out a reminder email a week or two before the webinar, as well as a “last opportunity to register” notice the day before the webinar to encourage people to sign up. Don’t forget to preserve the presentation for subsequent watching, and advertise your webinars extensively on social media to maximize participation.
25. Attend Conferences
No matter what field you’re in, there’s a good probability that there are at least one or two large conventions and conferences that are important to your organization. Attending these gatherings is a wonderful idea; giving a speech at them is even more beneficial. Even a mediocre speaking engagement is a fantastic opportunity to position yourself as a thought leader in your area while also gaining considerable exposure for your website. That’s pretty much all for today’s article. Thanks for reading.
8 Steps to Drive Traffic to Your Website Through Social Media
Posted on the web by Social media is a popular tool for businesses to communicate with their target customers, and you’ve probably heard about it. Maybe you’ll even put something up on Facebook or react to a few tweets. What exactly is the big deal? Small business owners that utilize social media think it to be extremely crucial for their company. Why? For starters, social media may assist you in increasing brand awareness, creating a sense of community around your company, and increasing your bottom line.
So, what strategies can you employ to benefit your company using social media?
I’ll give eight straightforward and highly powerful suggestions to assist you in doing exactly that!
Getting Started with Social Media for Business
If you’re just getting started in the realm of social media for business, you might think that your only alternatives are the behemoths like Facebook, Twitter, Instagram, and LinkedIn. This isn’t necessarily the case. These are wonderful possibilities (and very necessary!) for any sort of business, but there are a number of additional options that are worth investigating as well. As an illustration:
- Pinterest – to share visually appealing stuff from your site, such as photographs and infographics
- Reddit is a great place to demonstrate your expertise in a certain field while also engaging with a supportive community. The use of Tumblr allows you to construct a multimedia journal to complement your main website. Google+ – to distribute information on Google’s own platform (as well as to increase search engine rankings!)
- Snapchat — to use video to chronicle the behind-the-scenes of your company’s operations
But, with so many platforms, each of which offers a unique set of features, how can you determine which ones to prioritize? Follow the lead of your consumers.
Investigate the demographics of each platform’s audience (data for several are in point2 of thisKey Statisticspage). Who is the most frequent user of the platform? Do these demographics correspond to any of your buyer personas? Put it on your to-do list and start to work right now!
The Importance of Targets
Goals and metrics (or Key Performance Indicators, if you want to get fancy) should form the foundation of your social media engagement, just as they should for any marketing effort. This is how you’ll evaluate whether or not the platform you’re developing is truly successful, and how you’ll assess your success. If your ideal consumer isn’t active on Pinterest, for example, there’s not much purpose in putting effort into it, is there? You may set a goal of expanding your number of followers by X percent in six months or boosting social referral traffic by a certain percentage.
Make sure it doesn’t become yet another document that isn’t opened again and ends up at the bottom of your Google Drive.
Here’s how you can accomplish your goal!
How to Drive Website Traffic Through Social Media
Which of your social media pages is the first thing that visitors see when they click on it? You have a profile! Your profile, whether it’s in your Twitter bio, Facebook About section, or LinkedIn company page, provides visitors with information about your organization and its products and services. That makes it the ideal place to tell everyone a little bit about your company and to provide a link to your company’s website. Social media is currently responsible for 31% of all referral traffic in the United States.
The sort of information you’re sharing and debating will certainly pique the curiosity of others who are curious about where they might get more of the same.
As a further step, make sure that every one of your social media profiles includes a link to the homepage of your website.
2. Promote your blog content.
You’ve put in a lot of time and effort into creating blog material, and you want the entire world to see your newest masterpiece. But before you know it, two months have elapsed and just a handful of individuals have had the opportunity to view it. After all, what’s the purpose of writing excellent material if no one is going to read it? You may remedy this situation by advertising your postings on social media platforms. It has been shown that firms which publish 15 blog articles per month (and disseminate that information through social media) get an average of 1,200 new leads per month — demonstrating that getting your content in front of ideal consumers is not difficult.
You may begin advertising your material at any time and with any piece of content.
Begin by developing a social media calendar that promotes your already published material.
You may automate this process with applications like as Buffer, Social Jukebox, and Hootsuite, among others. You may also repurpose your blog entries so that you can get more mileage out of them in general. Among the alternatives are:
- Using several passages from your post as examples
- Posing questions to your target audience that are pertinent to the post’s subject matter
- Changing up your selection of photos
- Once every two to three months, change the title of your article.
Using a variety of messages to promote your blog material will keep your feed interesting and will draw your target audience to your website, which will increase traffic. Creating a document with an additional 5-10 blog post titles for each blog post on your site is an excellent first step. Incorporate them into your social media scheduling tool, along with the URL of your article, to attract visitors back to previously published blog posts.
3. Make your content easy to share.
What could be more satisfying than knowing that your blog post is being read by others? It’s great to see that they’ve spread the word to their friends and coworkers! The likelihood is that you’ve spent a portion of your lunch break or evening surfing Facebook. A buddy has shared an interesting link or video, and you’ve followed the link or video to find out more about it. In order for your material to be shared to the same extent, you must encourage others to do so. Allowing – and encouraging – current site users to share information published on your blog is made possible by installing a social sharing feature on your blog.
If you make this information readily available to your website users, it has the potential to foster confidence and result in greater conversion rates later in the purchasing cycle.
Although this option does not indicate the number of shares, it provides visitors with an incentive to share.
Install a plugin on your website that shows social shares, such as Cresta’s Social Share Counter or AddThis, as a first step.
4. Post when your audience is active.
When your target audience isn’t online to see what you’re putting on social media, it’s not much use. It’s possible that you’ll receive some hits, but are they likely to be interested in what you have to say? Or will they merely serve to increase your bounce rate, which is already at an all-time high? In order to publish on social media at the ideal moment, you must know when your target audience is most active – their “peak hour.” During the earliest stages of developing your social media strategy, keep in mind the following basic rules for when it’s best to publish on social media: Once you’ve established yourself, try experimenting with different times of day to discover which ones generate the most interactions and click-throughs.
Followerwonkiis a terrific (and completely free!) program that may assist you with this part of the process.
Then pick “Analyze their followers” from the Analyze drop-down menu after entering your Twitter handle.
Set aside time during these blocks of time to upload content that will appeal to your target audience the most, and strive to be active while your audience is online.
Action Step: Make use of the Followerwonk tool to determine when your target audience is the most engaged. Then you may plan your marketing approach around it.
5. Focus on sharing visual content.
When your target audience isn’t online to view what you’ve posted on social media, it’s not much use. It’s possible that you’ll receive some hits, but will anyone care about what you have to say? Or will they merely serve to increase your bounce rate, which is already at an all-time high level? When posting on social media, the optimal time to do it is when your target audience is most engaged — at their “peak hour.” During the first stages of developing your social media strategy, keep in mind the following basic recommendations for when it is most appropriate to publish on social media: Begin testing the waters once you’ve established yourself to see which times of day generate the greatest engagements and click-throughs for your content.
A terrific (and completely free!) program that can assist with this phase is Followerwonki.
Simple as that: click on the Analyze tab, input your Twitter account, then click on “Analyze their followers.” For my Twitter profile, the following are the outcomes: You may then tailor your posting schedule to coincide with the activities of your followers after you have gathered this information.
Measure: Use the Followerwonk tool to identify peak times of activity for your target audience.
- Graphs, infographics, GIFs, videos, photos, and animations are all acceptable.
These will increase the likelihood that your audience will click on your social media update and share it themselves! Here’s an excellent example of how Fieldboom incorporates images into their social media postings, which connect to blog content in order to increase website traffic: Sharing connections to your website, along with your eye-catching graphics on visual content sharing networks like Visual.ly, Flickr, and Pinterest, might be beneficial to you in the long run, as well. If you add your website’s URL in each of your social media posts, you may expect a significant increase in social traffic.
You have the option of editing a template that has already been optimized for each platform or creating a new one from start.
6. Engage with your audience (consistently).
If you’re not paying attention, it’s easy to ignore the social side of social media, which is a mistake you don’t want to make. Social media is unique in that it allows you to communicate with your target audience directly. You may respond to queries and get comments in real time, allowing you to enhance the overall experience that customers enjoy with your business. It is also an excellent method of increasing traffic to your website – as well as improving your audience’s perception of your organization.
- Here are a few examples of how to do so: Participate in Twitter talks if you have the opportunity.
- When I look for marketing conversations, I come across the following: You may also go to Twitter and search for a topic to see if there are any interesting discussions taking place there.
- People will be interested in what you have to say and impressed by your authority, and they will most likely click-through to your profile to discover more about your company and its products and services.
- This should go without saying, yet all too frequently corporations fail to deliver on their promises.
- Their attention provides you with the ideal chance to illustrate the value of your company.
- Don’t overlook the alerts and mentions that you get!
- If you’re a thought leader in a certain sector or area, pay close attention to the hashtags and debates.
Hashtagifyis a fantastic tool for discovering hashtags that you may have missed otherwise.
People will value a relevant link considerably more than one that appears to be too much of an advertising in their eyes.
The term “forum” refers to an online community where members may ask questions, share expertise, and post links to pertinent stuff in their field.
People who participate in these forums are devoting a significant amount of their time to them.
Consider placing your material in front of these individuals in order to generate traffic back to your website.
Creating a list of Twitter conversations that you’d want to participate in and scheduling them in your calendar is an excellent first step. Also, while you’re there, set aside 15-30 minutes per day to interact with your fans on social media platforms.
7. Optimize your calls-to-action.
Having written the ideal tweet just to come back and discover how little response it garnered is a frustrating experience. I understand how disappointing this is. By include calls-to-action in your social media posts, you may improve the number of hits that your content receives. Calls-to-action clearly communicate to a user what you want them to accomplish. In blog material and landing pages, we use them all of the time, but they’re also wonderful for encouraging your audience to visit your website while they’re on social media!
- You’re still not convinced?
- (I’m willing to bet you’d click on that link!) Make certain, though, that you’re just including call-to-actions in material that would assist your target market.
- Steps to Take: Make a list of possible calls-to-action that you may try on your social media platforms.
- This will demonstrate which approach is most effective for your target audience.
8. Test paid social advertising.
Using social media advertising to reach new individuals who haven’t heard of your business or website is a very successful strategy. But what if you’re having trouble getting people to visit your website using social media platforms? If you have the marketing budget, it is worthwhile to try with social media advertising. This is due to the fact that a Facebook campaign does not require you to spend a lot of money; the average cost-per-click (CPC) varies from $0.45 to $0.70 per click on Facebook.
Optimize your campaign for link clicks, and tailor your social advertising to the stage of the purchase path at which your target consumer is now at.
Because of the use of calls-to-action in your material and the fact that your links are relevant to what your audience is looking for, Facebook advertisements may soon become the most important source of referral traffic for your company.
Make a note of the blog post that is most relevant to their area of interest for each one, and set a budget based on the size of the audience.
What to Expect
Using the information provided in this article, include it into your social media plan and watch the traffic to your website increase.
Having a complete and updated social media presence will ensure that your material is seen and shared by a whole new segment of your target audience!