What The Highest Converting Websites Do Differently
- You have 0-8 seconds to make a compelling headline and landing page.
- Approximately 96% of visitors that come to your website are not ready to buy.
- The more landing pages you have, the more leads you are likely to get.
What makes a high converting website?
Engaging layout: High converting websites use layouts that make it easy for people to find information on the page. These websites use white space as rest-stops for the eyes. They also use web-safe fonts and eye-catching images, graphics, and videos.
What is a good web conversion rate?
A good conversion rate is between 2 percent and 5 percent. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal. Moreover, we must mention that the top brands enjoy better results.
How do I optimize my website for conversion?
TIPS FOR GENERATING MORE WEBSITE LEADS
- RESEARCH INTENT-BASED KEYWORDS.
- UNDERSTAND YOUR USER EXPERIENCE.
- CREATE TARGETED LANDING PAGES.
- PROVIDE A HELP AND/OR FAQ SECTION.
- USE A STRONG CALL-TO-ACTION.
- MAKE IT EASY FOR VISITORS TO CONVERT.
- NEVER BE SATISFIED AND DON’T STOP TESTING.
- USE YOUR DATA TO TRACK AND REFINE YOUR EFFORTS.
What is a website that converts?
A website conversion happens when a user completes a desired action on your website, like making a purchase or filling out a contact form. Every business website is built to generate conversions.
What does high converting mean?
Your conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you ‘re offering, and they’re easily able to get it!
What is a landing site?
1. A site within a landing zone containing one or more landing points. See also airfield. 2. In amphibious operations, a continuous segment of coastline over which troops, equipment and supplies can be landed by surface means.
What is Amazon conversion rate?
On Amazon, your conversion rate measures how many people who visit your product’s listing end up completing the action you want them to —in this case, making a purchase. A low Amazon conversion rate can signal an issue with your product, your listing, your price, your customer reviews, or a variety of other factors.
What is Shopee conversion rate?
Shopee Conversion rate is the percentage of successful turning points that change a visitor into a buyer. It is a term often associated with advertising and digital marketing.
What is a good CVR?
Conventional wisdom says that a good conversion rate is somewhere around 2% to 5%. If you’re sitting at 2%, an improvement to 4% seems like a massive jump. You doubled your conversion rate! Well, congratulations, but you’re still stuck in the average performance bucket.
What is SEO conversion?
Conversions are processes in online marketing that lead to a defined conclusion. A user is converted from being a visitor or prospect into a buyer or customer. In technical language, it is also said that the user “converts”. A conversion is an important KPI for commercial websites.
What is optimize for conversion?
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form, or clicking on a link.
How do I SEO my new website?
SEO Strategy for New Websites & Tips to Get Your Site Ranking
- SEO Strategy for New Websites & Tips to Get Your Site Ranking.
- Plan Your Site’s Architecture.
- Perform Keyword Research.
- Optimize Your Site’s Platform.
- Use a Mobile-Friendly Design.
- Choose a Good Domain Name and Homepage URL.
- Optimize Page URLs.
How do I convert my website visits to sales?
25 Hacks to Convert Your Traffic Into Leads and Sales
- Attract the right traffic.
- Keep your website design simple.
- What makes you better than competitors?
- Make your website trustworthy.
- Take reviews seriously.
- Display testimonials.
- Optimize your sales funnel.
- Write better sales copies.
5 Magnificent Examples of Websites That Convert in 2022
Do you need some ideas to create a website that converts well? Websites that convert visitors into customers are those that convince visitors to make a purchase. These websites generate more income, therefore if you want to enhance the revenue generated by your website, take inspiration from these examples of websites that convert! After discussing the characteristics of high-converting websites, we’ll look at five real-world examples of websites that convert well. Sign up for our weekly email, Revenue Weekly, for additional information on website conversion.
What kind of web design converts?
Good converting websites have a clean design that makes it easy for visitors to access content and establishes a clear conversion path that people can take to eventually become customers or clients. The most effective converting websites have the following characteristics in common:
Attractive web design
Your website is the initial point of contact between your company and its target audience. Those websites that convert take use of their web design to draw visitors in and encourage them to explore their site further. Attractive web design for high-converting websites consists of the following elements:
- This is the first time your audience will come into contact with your company through your website. Those websites that convert make use of their website design to draw visitors in and encourage them to explore their site further. Aesthetic web design for high-converting websites consists of the following elements:
Clear concept and value propositions
High-converting websites communicate to visitors straight away what their firm is all about and what distinguishes their products and services from the competition. The better knowledgeable your visitors are about your company’s operations from the outset, the more likely it is that they will feel confident in making informed purchase decisions. Websites that convert also identify what distinguishes their company, its goods, or its services from those of their competitors.
Noticeable calls-to-action (CTAs)
Visitors convert best when they understand exactly what you want them to perform on your website. As a result, high-converting websites make extensive use of calls-to-action (CTAs). People will arrive at a website and think to themselves, “I’ve looked through a few pages and read a little bit of information.” My attention is piqued, but what should I do next?” In other words, because there is no call-to-action button, interested viewers will be unable to determine how to proceed to the next stage in the conversion process.
CTA buttons assist consumers in moving to the next step, whether that step is to check out a price page or to complete a conversion form.
5 high converting website examples
Let’s go straight into our top five examples of websites that generate conversions!
It is possible to make budgets, handle payments, and check credit ratings with Mint, which is an all-in-one financial management application. So, what makes Mint a good example of a website that converts well?
- Beautiful site design: Their gorgeous web design gives simplicity to a subject that causes a lot of people concern – the internet. It is simple to obtain information quickly thanks to fast loading and mobile friendly websites. Additionally, the abundance of white space and elegant infographics make it a delight to browse through this site. Concepts and value propositions that are clear: When you initially visit Mint’s website, they tell you exactly what you’ll be getting with their application. They draw attention to what their app is and what makes it helpful by focusing on the top worries that people have when it comes to managing their finances. The information cards they present demonstrate how their app addresses these issues, and they provide call-to-action (CTA) buttons to assist visitors in learning more and signing up for a free account.
- CTAs that are easily noticed: Mint adds helpful and relevant CTA buttons in prominent locations across their website. CTA buttons are available in a number of various forms, ranging from a blue outline for their “Sign in” button to a solid, eye-catching orange for their “Sign up Free” CTA button. These buttons are a good contrast to the main blue-green color pattern of the company.
Discord is a game and streaming application that focuses on the gaming and streaming industries.
A free all-in-one audio and messaging platform where users may communicate with one another, the app is available for download. So, what is it about Discover that makes it one of the best instances of websites that convert?
- Discord understands its industry, and their humorous and quirky site design demonstrates this knowledge to their customers and potential customers. Discord’s website is filled with eye-catching graphics and engaging animations that appeal to its target audience. With a quick page load speed, responsiveness, and straightforward navigation, this website meets all of the criteria for a visually appealing web design.
- Concept and value propositions that are clear:Discord understands what excites their target audience. On their website, they emphasize both their free and premium (referred to as Nitro) offerings, as well as the fact that they provide unique chances for streaming influencers and game creators. CTAs that stand out:landing Discord’s pages feature a clean design with plenty of white space and prominent CTAs. Their value propositions and call-to-action buttons stand out from the crowd. Additionally, have a look at the interesting animations on these two landing pages.
RealSpace creates stunning 3D renderings and animations for architecture firms on a contract basis. RealSpace is a good example of a website that converts visitors into customers.
- RealSpace uses their minimalist web design to attract consumers, which is complemented with a magnificent collection of 3D produced photos (including the one that serves as the background of their home page). Aside from that, they offer a fantastic blog as well as other 3D rendering tools for its consumers. In addition to these other components, their simple layout contributes to the overall attractiveness of the site. Concepts and value propositions that are clear: RealSpace’s web page contains some interesting information about their services if you scroll down a little bit. With “Learn more” CTAs beneath each service point, it’s simple for consumers to find out more about services if they’re interested in learning more about them. CTAs that stand out: As a result of CTA connections to RealSpace’s portfolio and services websites as well as a basic and easy to use contact form, RealSpace makes the conversion process quick and straightforward.
Rookwood is a ceramic and tile firm that creates stunning pieces for the home market. This pottery company’s website is one of the greatest examples of websites that convert since it incorporates all of the critical aspects for conversion into one cohesive package.
- An attractive web design: With their site, Rookwood offers a clean and engaging design that is filled with gorgeous and eye-catching photographs of their items. The site also features simple navigation and white space, making it easy to navigate. Additionally, the subdued color choice draws attention to the vibrancy and charm of their ceramics
- And Clear idea and value propositions:Rookwood proudly displays their company’s history and what distinguishes them from the competition on their About page, explaining their meticulous ceramic production process and even offering information on how to schedule tours
- Visitors may discover more about Rookwood by following the “Learn More About Us” CTA to their About page, learn more about their craftsmen by following the “Meet the Team” CTA, and explore their goods by following the “Shop Now” CTA. They also give a simple form for consumers to fill out in order to receive information on services for large-scale construction projects.
Online learning platform Skillshare offers a diverse selection of programs that users may enroll in on a variety of themes, including business and lifestyle issues as well as creative writing, photography, and film-making. Skillshare is one of the greatest examples of websites that convert because it hits all of the right notes on every level.
- Its visually appealing web design, which includes an amusing video header and a whimsical, ornamental line that leads the viewer’s attention down the page, demonstrates how entertaining learning can be. Concepts and value propositions that are clear: If you have a look around their website, you’ll see that Skillshare encourages learning and sharing of creativity among its users. There are workshops offered by industry giants and professionals, as well as an active online community of people who are looking for inspiration. CTAs that stand out: Skillshare’s CTAs stand out against their dark blue and white design scheme because of the mint green accent hue. And with call-to-action buttons such as “Browse Classes” and “Get Started With 2 Months Free,” Skillshare understands how to motivate users to take action.
Create high converting websites with WebFX!
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Top 10 Converting Websites: The Similarities and Differences
We continue our examination of the top ten converting websites by examining the main similarities and distinctions that exist between each of the websites. “Debunking Myths from the Top 10 Converting Websites,” our introduction essay on the top 10 converting websites, is followed by this piece on the top 10 converting websites. Some evident trends appear when comparing the 10 various websites listed below with Amazon as a comparison. What jumps out the most about this group is that they are all direct marketers.
Only two firms, Office Depot and Lands’ End, have physical storefronts in addition to their online stores.
The top ten converting websites are as follows:
- Schwan’s Food received 41.7 percent of the vote
- ProFlowers received 26.5 percent of the vote
- Vitacost.com received 24.0 percent of the vote
- Woman Within received 22.4 percent of the vote
- Blair received 20.5 percent of the vote
- Lands’ End received 19.5 percent of the vote
- Doctors Foster and Smith received 18.6 percent of the vote
- Office Depot received 18.4 percent of the vote
- Roaman’s received 18.4 percent of the vote
- QVC received 18.3 percent of the vote
Here are a few major summary statistics:
- Nine companies have a catalog
- Nine do not provide free delivery
- Eight have a quick sign up on their main page
- Four of the top five need a full registration before making a first purchase
- On their home page, nine out of ten companies provide a 1-800 number.
The fact that ten out of ten companies employ remarketing is significant. Something else that stands out is that these organizations appear to place a far lower importance on traditional thinking about how to increase your conversion rate than they do on other things. You would expect them all to rank highly in search engines, to have fast and efficient check out processes, and to collect just the bare minimum of information throughout the checkout process. However, this is not the case. The table below illustrates the wide variety of results obtained by various sites.
- With a Google PageRank of only four, three of the top-ten converting websites have made little or no effort to optimize their websites for search engine results.
- Another interesting point to note is that the checkout procedure can vary significantly in length, as seen in the chart above.
- With only two pages and a total of 13 fields or selections before credit card entry, Lands’ End has taken a simplified approach.
- In order to complete the checkout process at ProFlowers, a first-time customer is provided with six separate pages and a total of 36 different options and fields to complete.
- In fact, we recommend that you closely examine the ProFlowers checkout process, as it is an excellent example of how to conduct a successful checkout procedure.
- the ability to send flowers and gifts to others rather than yourself).
- You should take note of how the goods in the cart are displayed on the right hand side of the screen throughout the procedure, but that the price is not displayed at any point.
This serves to remind customers of the present while putting the emphasis on the price (shown below). ProFlowers’ checkout page, with the contents of the shopping basket (“Your Order Details”) shown on the right.
What High Converting Websites Do Differently (& How to Copy Their Success) – SitePoint
Everything you’ve done has been excellent. You spent a lot of money on a (expensive) web designer, and the result is a beautiful website that you’re proud of. You adopted SEO in order to improve your search engine ranking. People are coming to your website, but they aren’t making any purchases. What’s going on? The presence of a well-designed, or even well-optimized website, on the other hand, is a significant achievement. Getting visitors to convert from one source to another is another. You must pay regular attention to your audience and how they are responding to what is going on on your website in order to be successful online.
Hundreds of websites have this formula written down for you to copy and paste into your own documents.
1. The Website is Designed for Visitors, Not Web Designers
Web design may be a closed environment, and designers might be guilty of creating just for the sake of design rather than for the end user or for search engine optimization goals. Flash is a good illustration of this. Flash, which is now almost extinct(but not quite), initially caught the attention of online designers, programmers, and corporations because it introduced new visual possibilities for websites. Flash is now nearly extinct(but not quite), although it was once considered revolutionary.
A website that is user-friendly, on the other hand, has an eye-catching — yet straightforward — design.
Because the technology for these features is readily available right now, businesses who are still depending on older, clunkier design components would be wise to reconsider their strategy.
2. The Website “Asks for It”
Customers may not convert even if the website language is flawless, well-balanced, and has exactly the correct amount of keywords. This important piece is a compelling call to action. Visitors can read your fantastic online material, but what do you want them to do after that? It is possible that they will visit another site where your competition will be pleased to advise them what to do if they do not receive a nudge in the proper way. A well-targeted call to action (CTA) encourages individuals to perform a certain activity.
Sure, a web page (particularly the home page) should have several instances of that CTA, but the goal should be for the visitor to do a single action, such as: When at all feasible, the CTA should elicit a sense of urgency from the public.
And, considering that our attention spans are shorter than that of goldfish, this may be the only opportunity you have to attract their attention at this moment.
That button allows visitors who don’t want to peruse the offerings on the home page to get right down to business by simply clicking on it.
The button appears a couple more times on the home page before disappearing. Sure, a visitor may spend half an hour reading through all of your website material, but for those who like to take shortcuts to the action, include prominent calls to action across your site.
3. It Uses Buttons That Put the Visitor at the Center of the Action
In recent years, there has been an increase in website buttons that go beyond the typical wording of “subscribe now” to emphasize the benefits of actually clicking on them. In certain cases, these buttons provide ridiculing alternatives to pressing the positive button (“Yes, I want to make more money” versus “No, I have enough money”), causing visitors to grin. Which of these people wants to be the idiot that claims they have enough money and could not possibly require any more? Neil Patel, the inventor of QuickSprout, has honed the technique of creating these next-generation buttons to a fine art.
Try out different phrasing for your own buttons and see if you can’t boost conversions as a consequence of your experiment.
4. The Website Offers Proof
Some websites (including yours, maybe) can be ambiguous when it comes to real results. If customers are going to spend money with a firm, they want to see proof that their money is being spent in their best interests. The effectiveness of high-converting websites may be demonstrated by statistics, case studies, and other concrete figures. On his webpage, the bloggerShoeMoneyadvertises instantly that he moved from being unemployed to making eight figures in a little more than five years. To a visitor, that’s rather amazing.
5. The Checkout Process is Simple
eCommerce organizations make a number of blunders with their websites, one of the most prevalent of which is not optimizing the checkout process. In order to determine if this is the root reason of your low conversion rates, you must first examine your abandoned cart information. If a large proportion of customers abandon their shopping carts after placing an item in their basket but before completing the purchase, your checkout procedure is most likely the source of the problem. Now, I’m not sure about you, but if someone has already invested the effort to locate things of mine that they like to purchase, I surely do not want to make it difficult for them to finish the deal.
- Using merchant solutions that allow consumers to keep their credit card information is one method to make the checkout process more convenient for them when they return.
- Once shoppers have created their accounts and provided their financial information, they may all-too-easily click the “Buy Now with 1-Click” button to complete their purchases.
- If you notice a high number of consumers abandoning their shopping carts, take a look at your own checkout procedure.
- Could you condense the checkout process into a smaller number of pages?
If so, are there any stages of the procedure where the pages take a lengthy time to download? Run through the checkout process yourself, and then ask a few other people to do it as well. Make notes on any bottlenecks you see so that you can address them in the future.
6. The Website Focuses on Benefits, Not Features
However, if you’re not in the marketing industry, you might not recognize that this is conventional marketing 101. While many brands focus their online copy on the qualities of their products (“newer, quicker, better”), others place more emphasis on the advantages their products bring to the end user (“wipes out stains, prolongs the life of your garments,” for example). High-converting websites, on the other hand, direct the reader’s attention to the product or service being offered. Not how fantastic you believe your firm is, but rather how you can assist visitors in solving an issue is the focus of this article.
- If a corporation uses phrases like “Built for your small business,” it’s evident that, at the very least from a marketing standpoint, it has the interests of its small business customers in mind.
- A landing page is subsequently displayed, which addresses their unique needs and explains how QuickBooks can assist them with those difficulties.
- This will result in increased conversions to purchases.
- However, before using all of these methods at the same time, take some time to evaluate your analytics.
- This may offer you with some insight into the nature of the problem.
- There is an effective and simple call to action that directs individuals in the right direction to take the next step.
- Is the website crowded and difficult to browse, on the other hand?
- As soon as you get a sense of what isn’t working, try a different method for a few weeks to see if your conversion rates increase.
- Having a website that converts does not necessitate the expenditure of a billion dollars in resources.
5 High-Converting Website Design Principles to Live By
Do you want to be notified when a new story is published? Here is where you may sign up. Design is much more than a lovely face on a piece of paper. In the midst of obsessing about which advertisements will generate the most traffic, which software will increase conversions, and if their writing will close the deal, entrepreneurs frequently neglect one of the most important drivers of success: page design. User confusion, uncertainty about what to do next, and scrambling to exit the site are all possible consequences of poor design, which can result in lost sales and conversions.
We invited Unbounce co-founderOli Gardner to visit the studio and asked him to break down five high-converting website design principles that he should live (and die) by in order to unlock the mysteries of high-converting page design.
Watch the video below to discover how he does it, and then continue reading to learn about the major points of the presentation. 5 Conversion-Boosting Design Hacks to Increase Your Conversions ADVANCED FREE TRAINING: Successful Entrepreneurs Teach You How to Start and Grow an Online Business
Use the Principle of Direction to Highlight Critical Info
When it comes to determining if your website design is beneficial or detrimental to conversions, Oli recommends using what he terms “The 5 second test.” This straightforward activity consists of placing a person in front of a blank computer screen, setting a timer for five seconds, and then displaying your landing page to that individual. When the timer reaches zero, you remove the page from the group and ask them questions about what they saw. You can inquire about things such as “What was the topic of the page?” or “What were you expected to do?” Oli enjoys this test because it is a quick and easy approach to determine whether or not your website is effectively highlighting the most crucial information to users.
- So, no matter how appealing your offer is, it won’t matter if you can’t communicate your message swiftly and simply.
- Furthermore, this test is a useful tool for assessing one of the most important elements of high-converting web design: direction, or the way that a visitor’s eyes go around a web page.
- The term “direction” refers to how the many elements of a page’s design work together to move the visitor’s gaze from one place to another.
- For example, Oli worked with a customer in the education industry to improve the conversion rate of their landing page.
- This is intentional (select an area of interest).
- Only 22 percent of those who visited the page were aware of the program’s status.
- As a result, Oli decided to employ the design concept of direction to correct the situation.
- Afterwards, he added a green line to the website to provide people a clear indication of where they should look on the page, as shown below: When he repeated the 5-second test two more times, he saw a significant increase in visitor remember immediately.
- The number of participants who remembered the course jumped by 275 percent as well.
Consider the possibility of nearly doubling the speed of a page by simply swapping out a photo. So, if you want to increase the number of conversions on your website, consider the following design principles:
- Make use of your natural ability to stare. If you have a photo of a person on your page, make sure that person is looking in the direction of the action you want them to perform. This is supported by scientific evidence. There have also been eye-tracking experiments that have shown that people prefer to follow the gaze of the persons in view and glance in the same direction as the subjects in view. Consider the following heat-mapped illustration, which illustrates what occurs when the eyes are directed onto the viewer rather than toward the headline: The following is the takeaway for your landing pages: Direct your audience’s attention on your call-to-action. The eyes of the audience automatically go to that location. Change the size of page components to make them stand out. The greatest feature on a page is usually the first thing that your eyes are drawn to. Take this into consideration while designing your photographs and headlines. Make advantage of a hierarchy that naturally takes readers through the process of determining where to look. As seen in the illustration of the school, the spectator is prompted to glance at the guy in the photograph first, and his eyes is then drawn to the headline (the next important element). Take a look at the pathways that your page components have made. Make use of colors and images to direct visitors to where they should look. The eye is drawn to a bright hue more rapidly than it is to a neutral one. For example, the bright green line in the photograph is quite eye-catching and serves as a navigational guide. You may also use elements such as a pointing finger or an arrow to generate movement on the page and direct visitors’ attention to certain areas.
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Contrast Colors and Elements for Instant Clarity
As a result of poor design, Oli tells the incident of how he mistakenly tracked a woman all the way to her hotel room, which was humiliating for him. A sign that was designed to direct him promptly to his destination instead left him perplexed. The absence of contrast on the sign in question was one of the most problematic aspects of the design. Here’s what it looked like in real life: Because it aids your ability to distinguish between any two components on a page, contrast is critical in graphic design.
- The lettering, arrows, and numbers on the hotel sign, for example, are completely devoid of contrast.
- Each element has an equal amount of importance; as a result, it is simple to glance at the number and assume that the third level is to the left and that the rooms are to the right of the number.
- Due to the fact that the “third floor” part must be distinguished by employing contrast, this is the reason for this.
- After that, Oli sketched up a fresh design in which he made the words at the top of the page a bright white, and tested it once more.
- As Oli explains, “since these pieces are semantically distinct, you have to separate them for clarity purposes.” Adding aspects of contrast to your website’s design may be necessary if you aren’t getting the results you desire from your internet marketing efforts.
- Consider separating components of your website that are delivering various messages and using contrast to set them apart from one another.
- “Once you grasp the contrast principle, you’ll see that increasing conversion rates isn’t as simple as having all of your buttons the same color,” Oli explains.
- Ensure, however, that it is in stark contrast to the remainder of the page.
In order to fully appreciate contrast, you must first comprehend what it is and then identify two or three spots on every particular page where the contrast may be enhanced. Find them and put them through their paces for an immediate conversion boost.
Use Grouping and Whitespace to Turn Absence Into Power
One of the other major flaws with the original design of the hotel sign is that all of the elements are smushed together and placed in the center. This results in a complete absence of understanding. All that’s required is a healthy amount of grouping and whitespace. As Oli explains, “you should move all of the numbers on the chart closer to the arrow that is significant for them, and leave white space in the centre to clearly divide them.” The sign now directs people to the correct location much more clearly as a result of this easy change.
Once Oli had included these components into the design, he conducted the experiment a second time.
Confusion has decreased by 75% as a result of this change!
Therefore, if you have a landing page but are not taking these design elements into consideration, you may be missing out on sales and conversions.
- Put pieces that communicate the same message together if you have more than one. If you have pieces that are communicating various messages, separate them into separate sections. There is a limit to how much information your eyes can process at one time. If your design sends contradicting information to the viewer’s eyes at the same time, you will confuse them, just as having all the numbers and arrows mushed together and in the middle did.
- Accept the presence of whitespace. Putting too many elements on a single page is one of the worst things you can do in terms of design. You could believe that by including more and more elements on your landing page, you’re improving the design of the page. However, despite providing them with hundreds of items to look at, they fail to see any. Take a look at the modifications that Oli made to the sign in his mockup. His removal of excessive size and overlapping parts was one of the most significant accomplishments he achieved. By including whitespace, the page transmits far more information, and it does so in a more understandable manner.
Intentionally Interrupt the Page and Eliminate Any Chance of Confusion
Interruption is the final design principle that Oli shares with us. Using breaks and separators to drastically improve the clarity of your landing page or design is where you should start. When designing the hotel sign, he drew a line through the centre of it and then positioned the arrows on either side of it, as seen in the illustration. Immediately, it becomes very apparent what the spectator is expected to accomplish. Moreover, it is reflected in the outcomes. When presented with this design, no one—zero percent of those who looked at it made the erroneous decision.
According to Oli, “the idea is to categorize things into what they need to express and create a different message for each category.” As a result, understanding is made easier and faster.” In order to maximize conversions and sales on every website, the same technique should be implemented.
Consider returning to this design approach when you see a page is not converting well as a means to identify potential issue areas.
- Which components of this page are similar to one another and which elements are distinct
- Are the various sections of the page adequately divided up and organized? Or am I attempting to transmit too many thoughts at the same time? Could I incorporate an interruptor into the design to make it more comprehensible?
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Increase Your Conversion Rates with These Design Tricks Today!
5 Conversion-Boosting Design Hacks to Increase Your Conversions You do not have to be a professional designer in order to benefit from design concepts in your everyday life. These design principles may be used to rapidly identify faults in any web page, as Oli illustrates in his video tutorial. What’s even great is that you can start using them right away to increase the conversion rates of your landing pages. Have any of these design concepts been implemented in your work?
What have you discovered to be the most effective strategy for raising your conversion rate? And do you have a fantastic page design that we could take a look at? Please share your thoughts in the comments section! We would much appreciate hearing from you.
9 Things That High Converting Websites Have
The conversion rate of a website is the percentage of visitors that come to your site and perform the intended action, such as making a purchase or signing up for your newsletter. A high conversion rate is the ultimate objective of every website, yet achieving this goal is not always easy. While it is possible to spend a lot of money on a decent website theme, this does not guarantee that the theme will have a high conversion rate. Background vector developed by freepik It is a process that is reached by trial and error, and many digital agencies and firms frequently make adjustments and evaluate the conversion rates that result from those changes as well.
- Navigation pathways that are easy to follow
- Headlines that are effective
- Responsiveness Visuals that encourage trust and participation
- There are no extraneous parts
- Live chats are available. Product photos and descriptions that are of high quality
- Call-to-action buttons that are very prominent
- Testimonials and reviews are available
1. Clear navigation paths
Although this sounds like common sense, you would be astonished at how many websites exist that feature really difficult-to-understand navigation. Visitors who encounter unclear or illogical directions might be driven away in record time. Maintain visibility and readability by making your navigation both obvious and straightforward. It is advised that you disregard any hidden navigation and make things as straightforward as possible. Look at the bulk of very successful and high converting websites, and you’ll find a few common characteristics.
When it comes to submenus, they keep things as straightforward as possible.
2. Effective headlines
You should never underestimate the power of a well-written headline. There are a variety of methods for creating effective headlines, but most experts recommend that they have elements of urgency (such as “Get a gorgeous website TODAY”), a promise (such as “We can help you grow your business”), and a result (such as “Get a stunning website TODAY”) (How we helped our client get 58 percent more conversions). It is possible to raise your conversion rate by using a decent title; here is an excellent example of how adjusting a headline can lead to huge improvements.
What they did was as follows: The BettingExpert.com form before and after the modification in the headline and button text are shown below.
Desktop browsing is no longer the most prevalent method of web surfing these days. In reality, it hasn’t been for more than four years, since since mobile browsing surpassed desktop surfing in 2016. According to statistics from 2018, 58 percent of website visits came from mobile devices, which implies that more than half of your website visitors are quite likely not to come from a desktop computer. What you can do is, if you haven’t already, make your website more mobile-friendly. In order to be accessible from all devices, both large and tiny, your website must be responsive.
Selecting a responsive website theme will ensure that all of your visitors will be able to view and purchase your items regardless of their device. There are no exceptions to the rule: all high-converting websites are responsive.
4. Visuals that build trust and engagement
This comprises photographs of individuals as well as graphics and visuals that will convince others that they can put their faith in you. The human element is a significant aspect of websites that convert well for their visitors. Medalia Art did a research in which they swapped out photographs of paintings with photographs of the artists who created the artworks in question. The conversion rate jumped by 95 percent, from 8.8 percent to 17.2 percent, representing a significant gain. Before and after the Medalia Art website was revamped, from top to bottom.
Prior to the update, the page included a significant quantity of whitespace as well as a large number of little components and tiny photographs of individuals.
Improvements to the Highrise website |
Security guards are stationed throughout the facility to reassure guests that their personal information would be kept safe.
5. Live chats
Nowadays, having a live chat feature is a need, and all high-converting websites have one. The ability to reply to client messages, whether through bots that are constantly available to answer inquiries or through individuals whose job it is to respond to customer messages, is a significant benefit and a crucial component of any website’s success. Chatbots have been one of the most popular web design trends in the last several years, and they are expected to continue to grow. |Source In the event that they are inquisitive about your working hours or want to know more about a certain product, they may address someone in the chat room, who will answer in a matter of seconds to their questions.
Making yourself available whenever your consumers require it is a significant advantage in their eyes, and it can only help to increase your conversion rate.
Believe me when I say that if individuals have the option of typing or texting, they will not call.
6. No unnecessary elements
This is a difficult question to answer since you will not know how they effect the conversion rate of your website unless you make adjustments and compare the conversion rate before and after the changes are made. Images, forms, some buttons, and even filters might all be considered unnecessary features. They have the potential to divert consumers’ attention away from more essential items, such as merchandise and call-to-action buttons. Here’s how the UK Tool Centre raised the interaction on their product pages by 27 percent by implementing the following strategy: Sites such as the UK Tool Centre before and after the filter removal They were able to significantly enhance user engagement after removing the massively distracting filter.
It’s important to remember that high-converting websites aren’t created, they’re created.
7. Quality images of products and good descriptions
Consider the following scenario: you go to a website to purchase shoes and you visit their product page only to discover that the photographs they used are of poor quality and do not display the shoes from all angles. Naturally, your first reaction would be to believe that they are either defrauding you or acting in an extremely unprofessional manner. Images have a significant impact on people, as we discussed in the previous paragraph when we discussed the human component and the factors of trust in advertising.
Avoid using distracting backdrops in product images, and if at all feasible, use only white backgrounds.
Choose high-quality photographs and, if necessary, engage a professional photographer.
8. Highly visible call-to-action buttons
Numerous studies have demonstrated that red call-to-action buttons outperform call-to-action buttons of all other colors in terms of conversion rates. When it comes to colors, red is the color of urgency and it is quite noticeable, therefore these results aren’t all that shocking when you think about it. The design and location of the buttons are also important. When it comes to button performance, rounded buttons outperform plain rectangular ones, and when it comes to button location, CTA buttons positioned above the fold convert at a higher rate than CTA buttons placed below the fold since it is more difficult for visitors to overlook them.
9. Testimonials and reviews
We’ve previously discussed legibility and how it contributes to the development of trust, but testimonials and reviews are another approach to demonstrate to your consumers that you are serious about your business and that it is authentic in nature. Include product reviews on your product page so that customers who have purchased anything from you may give feedback for you. This will demonstrate to your potential consumers that you value their experience and opinion, and if anybody has a problem, they may post it in the comments section, where you will be able to reply and assist them.
|Source When it comes to testimonials, the vast majority of high-converting websites are equipped with them.
After you’ve finished working with them, ask them to create a testimonial for you that you can include on your website.
Conclusion – Don’t forget that this is a process!
While some of them are elements that can be utilized on any website, such as testimonials and high-quality photographs, others, regrettably, may only be found via the process of making modifications to your site. You should study case studies on different website elements and how changing them might effect the conversion rate before making any decisions.
High converting websites did not become successful overnight, therefore don’t be scared to experiment with different designs and layouts from time to time to see how they perform in comparison to the previous version of the website. Thank you for taking the time to read this!
6 Things That High-Converting Websites Do Differently
Even though some of them are elements that can be utilized on any website, such as testimonials and high-quality photographs, others, regrettably, may only be found via the process of making improvements to your existing website. It is advised that you read case studies on different website elements and how changing them might influence the conversion rate of your website. The success of high-converting websites did not happen overnight, so don’t be afraid to experiment with different designs and layouts from time-to-time to evaluate how they perform in comparison to their predecessors.
What Is Website Conversion Rate?
The conversion rate of a website is the percentage of visitors that complete the targeted action. The following are examples of actions: visiting a link, like a website, re-sharing material, commenting on your articles, joining up, making purchases, and many more. Taking these steps can help you turn website traffic into leads or paying clients. Generally speaking, micro-conversion and macro-conversion are the two basic types of conversion. A micro conversion is a circumstance in which website users take little steps toward achieving your final objectives.
A few of the steps conducted at the micro-conversion stage include reading your articles and downloading a movie, for example.
When a visitor completes a transaction or pays for a subscription, this can occur, for example.
What Do The High-Converting Websites Do Differently?
All business owners desire a high conversion rate for their products or services. One method of accomplishing this is to conduct the necessary research to determine what it is that high-converting websites do differently. In order to get you started, these are some of the things they do:
1. Work With Experts
Working with specialists is one of the most popular things that company owners do to improve the conversion rate of their websites. Website developers, content specialists, marketing strategists, and Google Analytics experts are just a few of the positions available. There are several advantages to dealing with website professionals. For example, they are skilled and can assist in the creation of visually appealing website designs. Furthermore, collaborating with someone like a Google analyst, for example, helps you to measure web traffic.
2. Have Attractive Headlines
A compelling title is one of the most important factors to consider since it may have a significant influence on the conversion rate of your website. This is due to the fact that the headline is the first component that your website visitors will see when visiting your company’s website. As a result, before consumers read any of the information on your website, they must first be drawn in by the title or headline.
Therefore, it would be wise to write catchy website headlines to attract visitors’ attention. It is important to use catchy headlines to capture your visitors’ attention and encourage them to take action on your website. This will assist you in increasing your site conversion rate.
3. Adds Live Chats
A customer’s day is constantly filled with commitments and obligations. For example, you could come across a customer who has to attend classes, run their companies, care for their children, go shopping, and attend to other important concerns all on the same day. As a result, clients prefer to do business with businesses who have a responsive website. That is why you should incorporate a live chat feature into your business processes. Live chat software enables your company to interact with website visitors in real time, to answer their queries, and to assist them in making a purchasing choice on your website.
As a result, customers will have no choice but to switch to your competitor’s website, which will negatively impact your conversion rate.
4. Makes Navigation Easy
Another important aspect of high-converting websites is that they make navigating simple for their visitors. In other words, visitors should have an easy time browsing around a website, allowing them to discover the information they’re looking for with minimal effort. One of the most effective methods to make it easier for users to access information on your website is to make it load faster. As previously said, the majority of clients are impatient and will not tolerate a sluggish website. As a result, if your website is taking an excessive amount of time to load content, most users will abandon it in favor of other options.
A search bar allows website users to enter a few keywords, which allows the website to show the information they are looking for as a result of their input.
5. Uses Chatbots
Chatbots are critical to the success of any online business. Chatbots, in addition to assisting you in reaching a larger audience, may also assist you in increasing your website conversion rate. Additionally, adopting chatbots is an excellent approach to engage website users at all times. When you rely on individuals to interact with your website users, it is possible that they could become weary and will be unable to give better services. Aside from that, no person can work around the clock.
This assists each person that comes to your website in staying connected with you, hence increasing your conversion rate.
6. Posts Valuable Content
Publishing good content on your company’s website is another great approach for increasing the conversion rate of your website. Posts with valuable contents are those that provide readers with knowledge that they can use. When you publish valuable information on your website, the majority of users are more likely to return to it. They’re also more inclined to share your material with their friends and family, which will increase the number of visits to your website.
Including a call to action in your blog articles, on the other hand, may assist you in generating more leads and increasing your conversion rate. For example, you might ask your readers to sign up for your monthly newsletter or to fill out a contact form with their information.
Websites have grown in importance over the last few decades, becoming integral aspects of many enterprises. They assist company owners in connecting with online clients, boosting the likelihood that more sales will be generated. A high conversion rate, on the other hand, is required for a company website in order to maximize income. This represents the proportion of visitors that complete the targeted activity. As you can see from the examples above, there are a variety of approaches that can be used to increase the conversion rate of a business website.