What Should You Do If Your Search Rankings Just Won’t Go Up? (Correct answer)

Without further ado, let’s take a look at my favorite techniques for improving ranking.

  1. Analyze your current SEO strategy.
  2. Upgrade to HTTPS and/or HTTP/2.
  3. Make sure you’re really mobile friendly.
  4. Crack down on technical SEO.
  5. Structured data.
  6. Avoid duplicate content.
  7. Make crawling and indexing easy.
  8. Conclusion.

Why is my Google ranking so low?

Many factors can cause your rankings to drop in Google. Most frequently, we see drops because of changes that were made to the website, but they can also be caused by an algorithm update, technical issues, improvements competitors made, SERP lay-out changes or a Google penalty.

How do you increase search results ranking?

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.

  1. Publish Relevant, Authoritative Content.
  2. Update Your Content Regularly.
  3. Metadata.
  4. Have a link-worthy site.
  5. Use alt tags.

How do I rank higher near me search?

How Do You Optimize For “Near Me” Searches?

  1. List your business on Google My Business and optimize it.
  2. Use proper schema markup.
  3. Acquire backlinks having geographic anchor text.
  4. Create pages targeting every location of your business, and optimize them.
  5. Make your site mobile-friendly.

How long does it take to move up Google rankings?

According to multiple sources, the average time for websites to rank on Google through optimization (SEO) techniques is about three to six months. That’s right – jumping to the front of Google’s results usually takes between 90-180 days, depending on the competitiveness of your industry and popularity of your keywords.

Why is my keyword not ranking?

In fact, your website not ranking in Google can even be caused by it. Google actively penalizes sites that engage in “keyword stuffing” — the act of using too many keywords in page content. No Links — The goal of every search engine is to show the most valuable websites to their searchers.

Why are my videos not ranking?

If you want your videos to rank, you need to keep people watching. The amount of your video that people watch is known as Audience Retention. In other words: If your video keeps people on YouTube, YouTube will rank your video higher in the search results.

How do I increase my SEO ranking on YouTube?

Achieve higher ranking with these YouTube SEO tips

  1. Choose your keywords wisely.
  2. Include keywords in the title of the video.
  3. Include keywords in the video file.
  4. Optimize your description.
  5. Use video hashtags.
  6. Select a video category.
  7. Use eye-catching thumbnails.
  8. Add subtitles and closed captions.

How do I improve my Google search results?

A dozen tips for better Google Search results

  1. Search only specific sites or domains.
  2. Search for a specific word or phrase.
  3. Exclude sites or words.
  4. Idioms or phrases can’t fully remember.
  5. View a cached version of a site.
  6. File types.
  7. Reverse image search.
  8. Search a range of numbers or dates.

How do I check my Google ranking?

How to Determine Your True Organic Google Ranking

  1. Log into your webmaster tools account.
  2. You will then see a list of your top keywords.
  3. Click on a particular keyword you want to view the ranking data for.
  4. You can modify the results by changing the date range and country to your desired choices.

Why do people search near me?

One of the reasons that “near me” SEO searches have kicked up so much recently is because of mobile technology. People on the go just whip out their smartphones and perform searches like “restaurants near me.” That’s why you need to make sure that your website looks great on a mobile platform.

How can I improve my SEO near me?

So, here are some of the optimization tips for running a “Near Me” SEO campaign.

  1. Create and Update Google My Business Listing.
  2. Make Your Website Mobile-Friendly.
  3. Keep Your Details Consistent in All Websites.
  4. Write Blogs and Get Local Backlinks.

Should I add near me to keywords?

Adding “near me” to the title tags of your location pages, anchor texts, and alt tags can help your company show up more for local searches. Remember, this is not about being spammy or participating in “keyword stuffing”, it’s about using your keywords in a natural way that benefits your audience.

Why does it take so long to rank on Google?

Your web pages need to be older in order to start ranking, especially if you are targeting popular keywords. Head terms have high competition and hence Google trusts pages that are old enough to provide the most relevant information to searchers.

How long does it take for YouTube videos to rank?

In short: 3 months, but there are exceptions to this rule. I’ve had videos (that I considered “dead”) rank after a year, others took only a month rank. It depends on search volume, competition and your audience. Let’s take a look at the lifecycle of some of my videos and the formula to go viral on YouTube.

How much time it will take to rank a website?

Conclusion. Seeing results with SEO usually takes from 6 months up to one full year (even for experienced SEOs). But it can also take longer, because it depends on very many factors. Of course, it can also take less.

Your Rankings Have Dropped – 10 Things to Do Now

This is an SEO horror story — your rankings have suffered a significant decline. Maybe it’s just a few high-ranking pages that have suffered, or maybe it’s a significant drop across the board. In any case, your search engine rankings have suffered, as has your website traffic. What are you going to do now? When it comes to search rankings, fluctuations are unavoidable (as Google reminds us, they make revisions on a daily basis). However, when your search rankings begin to trend in the wrong direction, it is never good news.

Proactive, careful troubleshooting can aid in the recovery of your rankings and the movement of the needle in the correct direction.

This 10-step procedure will assist you in doing so.

Step 1: Start With the Basics

When it comes to implementing and monitoring keyword success, it’s all too easy to get caught up in the complexities of sophisticated techniques while overlooking the value of the on-page SEO ABCs. Continue reading below for more information. It’s pointless to be concerned about things like anchor text ratio, link velocity, or citation optimization when the solution to your ranking problem might be as simple as a change to your website. What is the status code returned by your pages? Do they respond with a status code of 200?

  • The HTTP status code 200 OK signifies that a request was successfully completed.
  • If this is the case, you can troubleshoot depending on the failed status code, such as 404 (page not found) or 410 (page not found) (page permanently removed).
  • In the top-level directory of your web server, you’ll find a text file called Robots.txt, which directs bots on how to interact with your website.
  • It is possible to configure inclusions and exclusions to your heart’s content within the file; for example, you may prevent bots from crawling a development site or from indexing duplicate pages.
  • Examine the robots.txt file with Google’s free Robots Testing Tool to see if there are any errors, and if there are, submit a more liberal version of the file to the server.

Step 2: Check SEO Basics

However, while the SEO fundamentals do not guarantee first place position, they do ensure that you can compete in the game. Although title tags are not a search engine ranking criterion, they do have an impact on how well a website performs. Check to see whether the fundamentals, such as title tags, meta descriptions, and headers, are interfering with your search engine rankings. Ensure that your home page’s title and meta tags are optimized and that they appear appropriately in search results.

  1. The general nature of the content or its failure to pull effectively might have an impact on your rankings.
  2. Within the head part of your website’s HTML, you have the ability to alter the title and meta tags.
  3. Advertisement Read on for more information.
  4. Apart from conveying the information you offer in the title tag, the main heading also informs visitors of the major purpose of the page.
  5. Check the code of your website to make sure that just one H1 is used on each page, and that it is relevant.

Continue reading below for more information. You would be shocked at how frequently one (or more) of these crucial aspects is responsible for a reduction in ranking. If you can resolve the issue, search performance will increase as a result.

Step 3: Check for Google Algorithm Updates

That connection algorithm is now in effect. Penguinand the method for determining quality Panda are a component of Google’s scoring algorithm, and because they are changed in real time, you must constantly be on the lookout for how minor changes may have a significant impact on your ranks. Every day, there are dozens of algorithm modifications to be found! Investigate SEO news websites and follow influencers such as Danny Goodwin, Barry Schwartz, and Google’s Gary Illyest to remain abreast of the latest advances in the field.

If you notice other webmasters freaking out, it’s a good indication that something has been changed.

Advertisement Continue reading farther down this page.

Step 4: Check Google Search Console

Despite the fact that algorithms might be difficult to understand, Google is very clear about what they anticipate from a website. Follow its recommendations and take action on its suggestions to increase search performance. Google Search Console is a free tool provided by Google that assists you in monitoring, maintaining, and optimizing your website’s presence in search results by providing you with actionable insights. Continue reading below for more information. Check Google Search Console to determine if there are any crawl issues preventing your site from being indexed or being shown.

  1. Look at the Index Coverage report to check if there are any problems with the index.
  2. Once the page has been loaded, look for any discrepancies between the number of URLs that were submitted and the number of URLs that have been indexed by Google.
  3. If the statistics don’t add up, it’s conceivable that essential pages are being banned from being crawled by search engines.
  4. Individual URLs may also be inspected in the Search Console, which will help you to determine whether or not certain pages include mistakes or issues that need to be addressed.
  5. Continue reading below for more information.

Step 5: Check Google Analytics

A decrease in site traffic or user metrics such as time on page, pages per session, or bounce rate can be identified using Google Analytics. Did you make any modifications to the site’s content, design, or functionality to make it more consistent with the new guidelines? If this is the case, reversing the modifications or travelling in a different direction may be necessary to assist traffic rebound. A great mine of information on how users find your site, how they behave while on your site, and what pain points prompt them to abandon a transaction is available through Google Analytics.

This is because mobile and desktop visitors have quite distinct objectives and behaviors with your site. 6 Ways to Use Google Analytics That You May Not Have Considered. Advertisement Continue reading farther down this page.

Step 6: Check Content

The importance of high-quality content has never been greater. Is your material original, comprehensive, and interesting? Is it a duplication, a thin, and a low-value item? This has the potential to have a significant impact on rankings. Is it true that your rivals are answering more inquiries or that they are answering them better? It might be beneficial to consider what your competitors are doing better than you – and to avoid the strategies that your competitors are employing worse than you.

  1. While the value of material is mostly subjective, there are a few criteria that may be used to determine its worth.
  2. Besides performing a human audit of your site’s content, technologies such as Copyscape and Siteliner may be used to ensure that your site’s content is unique.
  3. Advertisement Read on for more information.
  4. Check out these 17 Tips and Tricks to Help You Improve Your Content.

Step 7: Check Site Speed

Is it taking more than three seconds for your website to load? If you answered yes, you are already behind the times. On mobile, speed is critical — and it is also a ranking element. You can find out how fast your website is loading using free tools like Google’s PageSpeed Insights, which provides practical tips to make it faster. Within the Search Console, you can also get theCore Web Vitalsreport, which provides information on metrics such as Largest Contentful Paint and First Input Delay. Even sites that are already lightning fast may improve their performance by using improvements such as browser caching, code minification, image optimization, and resource compression: How to Improve Page Speed for More Traffic and Conversions.

Step 8: Check Mobile

With the advent of smartphones, Google has become nearly totally a mobile-first and mobile-only company. It is unforgivable to not have a positive mobile experience. Every aspect or function that works on a desktop computer does not necessarily translate well to a mobile device, and you don’t want to drive away searchers by making your site too cumbersome, too sluggish, or too confusing. Run your website through Google’s freeMobile-Friendly Test to discover whether mobile compatibility is having an impact on your search engine results.

You may also look at the Mobile Usability Report in Search Console for further information. Advertisement Continue reading farther down this page. Here’s How to Be a Mobile-First Business Success.

Step 9: Check Backlink Profile

Backlinks are occasions where another website refers to a page on your website from their own. Backlinks are important because they demonstrate to search engines that your website is important; that it has something of value to communicate and that it is trusted by other websites. If you have a modest backlink profile, Google may consider you to be less trustworthy than other, more well-linked sites in your niche. A large number of links, just a few links from authoritative sites or hundreds of links from spammy sites, on the other hand, might have a negative impact on your ability to rank in search results.

Ahrefs, Majestic, Moz, and SEMrush are all tools that can tell you which websites are connecting to you, which pages they’re pointing to, and what anchor text is being used by those sites.

If you see that your backlink profile is lacking, put in the effort to fill it with proven link development tactics — for best practices, read Link Building Strategy, Tips, and Techniques That Work.

BelowDo you have a spammy backlink profile?

Step 10: Check Keyword List

Does it make a difference if your rankings drop if you’re tracking the wrong search terms? Consider the following scenario: you own a digital marketing business but have discontinued offering graphic design services and have deleted the relevant service page from your website. You’re going to instinctively gravitate toward that keyword, and that’s ok. However, if you see that your rankings for main keywords that generate traffic and leads are slipping, it is time to take action. The most appropriate keywords should check off all of the following criteria:

  • Your target audience’s most frequently searched terms
  • Most likely to rank on page one
  • Most likely to result in a conversion
  • Most likely to rank on page one of Google.
See also:  8 Weak Words You Need To Edit Out Of Your Next Blog Post? (Solution)

Make careful to re-evaluate your targeted keywords on a regular basis since the ones that make the most sense today may not be the ones that made the most sense when you first started the campaign. Inaction in terms of adding or deleting keywords from your tracking list might result in an echo chamber that prevents you from achieving actual ranking success in the search engines. Continue reading below for more information. In the event that you have a high-value keyword that has you on page one, but it is not included in your reporting tools, you are missing out on a chance to optimize for that phrase and achieve first place.

In addition, they might distort the genuine image of your search success by displaying irrelevant results.

Opt instead for a systematic monitoring of high-value keywords that you can dominate with minor on-page improvements such as generating fresh focused content or modifying title, meta tag, and heading 1 (H1). Continue reading below for more information.

Conclusion

It is possible to reverse a downward trend in search engine rankings by making minor and simple changes to your website’s design and content. A simple optimization may make the difference between a decent page and a terrific one on the internet at times. If you follow these ten steps, you will almost certainly be alerted to faults that can be corrected on the spot. Make sure to keep an eye on the rankings and see them rise and fall over time. For further information, please see the following:

  • Listed here are 5 tried and true methods for improving your Google rankings. 11 SEO Tips and Tricks to Boost Your Indexation 10 Important SEO Trends for 2021 That You Should Be Aware Of

Credits for the image All images were taken by the author in December 2020.

6 Types of Google Ranking Drops and How to Deal with Them

A suspected George Romero horror film scenario serves as the starting point for our investigation. When you perform a Google search for your website in the early morning hours, you discover that your site’s hard-earned ranks have been snatched away. In the majority of circumstances, you should only blame yourself for not doing all possible to prevent getting into this awful scenario in the first place. However, there are some situations in which you simply cannot be aware of all the conceivable scenarios in which your website may lose organic search traffic.

Certainly, there is cause for concern, but it is not the end of the world, and it is most certainly not the end of your website.

Coyote, the popular cartoon character who chased after Roadrunner and eventually ended up tumbling over a cliff or whatever, but it didn’t deter him from continuing on his pursuit.

It might be one of the following reasons:

  • The site was punished by Google. There are various difficulties with the site that have resulted in the decline in ranking

The first step is to assess the problem and determine what exactly is wrong with your website’s functionality. I’m going to go over some of the strategies that you may use to prevent your website from “dropping off the Google’s SERPs” (these are only some of the primary causes, since it’s hard to cover every conceivable scenario in a single post). Here are six significant reasons why your website’s Google ranking may have dropped, as well as suggestions for how to remedy the situation.

1.Manual or AlgorithmicPenalty Rank Drop

This is typically accompanied by a significant reduction in search engine ranks that occurs overnight. A penalty might be imposed on your site if you find that your site has dropped more than 10-20 spots on a large number of different keywords. It is important to note that the distinction between algorithmic and manual penalties is that the former are imposed automatically and are generally provided with various Google Updates, whilst the latter are implemented personally by a Google employee.

Generally, if the reduction is severe and rapid, and your site continues to rank well on other search engines like as Bing or Yahoo, you can assume that you have been penalized by the search engine.

1.2 How to IdentifyRecover from Google Penalty?

First and foremost, you should get into your Google Webmaster Tools account to see if you can figure out precisely what happened. It is there that you will see notices from Google detailing manual actions that have been performed against your website or blog. To begin, check the Site Messages tab to see whether any alerts have been sent to your inbox. You’ll be notified here if GoogleBot detects any problems with your site’s performance. Since a last step, you should review the Manual Actions area of Google Webmaster Tools, as this is the only location where you will be notified of any Google penalties that have been applied to your site.

  • The first step is to figure out exactly what caused the damage to your site in the first place.
  • Examine the material for duplicates.
  • You may simply disavow any leftover links that still point to your site and were not deleted from the search engine results page.
  • Be warned that it may take some time until you restore your previous ranking in the search engine results pages.

1.3 How to Prevent Being Hit by a Google Penalty?

Using specialist tools, you can keep watch of your links and the danger of being punished on a continuous basis. You will be notified as soon as something changes in your link profile.

2. You Got OutRanked by a Competitor

This is typically accompanied by a minor decline in ranking. In this case, you will see the site of your opponent who outranked you, and the other sites will be in the same positions as they were in the past. 2.2. How can you identify a problem with competitor outranking? You should regularly watch and evaluate the websites and social media accounts of your rivals in order to have a better understanding of what they are doing. In order to avoid being outranked by a competitor, you should take the following steps: The ability to track down your primary competitors and comprehend their link-building techniques may allow you to anticipate their future movements.

  • Monitor their content strategy and link-building approaches with a keen eye on the horizon
  • If they are consistently expanding, it indicates that they are doing something right. Recognize this and make appropriate adjustments to your tactics. To set yourself apart from the competition, you should make an effort to be as diversified and innovative as possible with your content marketing techniques.

3. Your Site was Demoted due to On-page Issues

This indicates either a significant loss in ranks or the inability of your site to increase in rankings. While you’re doing everything you can to develop new material and establish links, it’s possible that your rankings are steadily falling behind other sites. This might be cause for concern.

3.2. Where to look and how to IdentifySolve an On-page Optimization Problem?

Check your site in GWT to see if there are any issues with it, and then go from there. Perhaps you receive a large number of broken links or poor internal linking. Using the HTML Improvements function, you may identify any issues with the tags. PageSpeed Insights should be used to your advantage because it provides you with vital information on what issues you may be experiencing with your site and how to resolve them. Alternatively, it’s possible that your website has been hacked. Google Webmaster Tools contains information on all of these.

GWT should be used to track your site at all times, and you should have GWT notifications turned on and forwarded to your email address. If you follow these steps, the likelihood of being a victim of on-page difficulties will be much reduced.

4. Your Site Dropped Because it is Losing Links

4.1. What does this Demotion appear to be? This is either a modest or a significant decrease. As a result of a large number of incoming links being removed from your link profile, you will experience significant increases in link velocity.

4.2. How to Identify and Solve such a Drop due to Lost Links?

In the previous 90 days, look for broken links on your website. If you see a large number of broken links, this might signal a ranking reduction. Check each of those URLs on its own. The fact that the connections were actively deleted by webmasters may have served as a red signal to Google, indicating that they were not natural links. I am unable to urge you to contact them again at this time since Google may punish you in the future. Even if those webmasters had not removed those connections, it is possible that this decline would have occurred sooner or later.

4.3. How to Prevent Demotions due to Lost Links?

With the help of specialist software, you may actively track out your missing links. When situations like these happen, you will be alerted to the situation before it becomes too late. By keeping an eye on the connection velocity, you can figure out if anything is out of the norm and take appropriate action.

5. Google Just Updated Their Algorithm

The appearance of a Google Algorithm Update is seen in Figure 5.1. This is either a modest or a significant decrease. You may have a minor scrape on your arm or you could be in severe danger. In either case, if your rankings are abruptly and swiftly declining, you should be suspicious of an upgrade to your website. 5.2. How Can I Tell If There Has Been a Google Update? Check the SEO news sites to see if there is any news about a prospective update occurring around that era. After this has been resolved, you should apply the results to your own site.

5.3.

Make an effort to be as organic as possible while developing a brand.

6. Google Flux

7. What does a Google Flux look like in real life? This is either a modest or a significant decrease. One of the things over which you have no control is the Google algorithmic shifts. This is a highly unpredictable and dangerous situation, and you should not be on the watch for any indicators of it developing. This is a typical example of a Google Flux that may have been mistakenly construed as a negative search engine optimization attempt. 6.2. How Can I Tell If I’m a Victim of Google Flux?

Everything should appear to be in order:

  • There are no on-page concerns
  • There are no connecting difficulties. There are no reported concerns with competitors
  • There is no known update.

There isn’t a rule of thumb for how to deal with these kinds of circumstances, and you just have to have your wits about you. Maybe you’ll be back in a couple of days. 6.3. What Can Be Done to Prevent It?

You just cannot do so! As previously said, you have no influence over the situation, and you should refrain from devoting too much effort to attempting to figure out why. For any site, these fluxes are to be expected. When a Flux occurs, you will be back online in a few days.

Conclusion

Everywhere you look on the Internet, you’ll discover that the most intelligent website owners are one step ahead of the game, taking safeguards in the development and marketing of their websites. The greatest thing you can do to safeguard and expand your visibility in the search engines is to avoid the temptation of swiftly getting to the top place using shady SEO tactics and to stay up to speed with the latest search engine improvements. To summarize, this essay is not just intended for those of you who have had your rankings shattered, but it is also intended for those fortunate webmasters who have not experienced any issues with the Google algorithm or the Webspam team.

Top-ranking websites today may be relegated to the bottom of the rankings tomorrow!

Images courtesy of:1,2

10 reasons your page won’t rank • Yoast

What may be the problem if your properly optimized content isn’t showing up in search results? Do you have an issue with your site not appearing on Google at all, or is there anything else that’s wrong with it? What is it about your content that prevents it from achieving that coveted1 spot? In this piece, we’ll go through 10 probable reasons why your page isn’t ranking, despite the fact that it has been properly optimized. We’ve split the potential problems you could be experiencing into four categories:

  • Indexing and crawling issues: How to determine whether or not your site is listed on Google, as well as the reasons why your site/page may not be listed on Google
  • Your website is experiencing technical difficulties: Do you think Google is ignoring your website because it isn’t set up correctly? Issues that are connected: Is your internal linking structure, as well as a lack of high-quality backlinks, preventing you from achieving success? Problems with the content and keywords: Is your material of good quality and relevant to the search intent of your target audience? Is it possible that your keywords are simply too competitive?

Whether you’re not sure where the problem is, you can also perform a short SEO audit to check if you’ve overlooked anything important. Please bear in mind that if you want your pages to rank and remain ranked, your website must be SEO-friendly.

Pro tip

Quick question: how well is your internal linking performing? You may need to modify your site structure or correct any orphaned material if your content is optimized but does not rank well in Google, or if Google is ranking the wrong pages from your site as a result of your optimization efforts. We’ve created some very cool SEO exercises to assist you in identifying and correcting these types of errors – check them out and repair those issues right away!

Indexing and crawl issues

The first few items on the list are all concerned with indexing and crawling problems. Simply said, you will not be able to rank if your page or site does not appear on Google in the first place. If you’re having trouble understanding these concepts, you might want to learn more about how Google works and how to get started with SEO.

1. Your site/page is not on Google

Several of the first few items on the list have to do with concerns related to indexing and searching. Simply said, you will not be able to rank if your page or website does not appear on Google in the first place. If you’re having trouble understanding these concepts, you might want to learn more about how Google works and how to get started with search engine optimization before continuing.

See also:  A Guide To Google Data Studio For Better Reporting? (TOP 5 Tips)

How to fix it

Check your WordPress Reading Options to make sure they are correct. If you have checked the box ‘Discourage search engines from indexing this site’ under the Search Visibility option, the most likely reason that your site is not listed on Google is because you have discouraged search engines from indexing this site. To make a modification in this scenario, uncheck the box and then click to save your changes.

If the problem is that only a few particular pages aren’t showing up on Google, you may want to have a look at your Search Appearance settings in Yoast SEO to see if they need to be adjusted. Check your content types settings under the ‘Content Types’ tab to ensure they are right.

2. Your site/page is still too new

If your website or page is brand new, it may simply be a question of taking a break and returning in a short period of time. When it comes to having your material scanned, indexed, and ranked, there are a lot of moving components. Google’s discovery process can take many days, or even weeks, depending on the situation, to complete.

How to fix it

Install Yoast SEOand submit theXML sitemap created by it to Google if you discover that your site has not yet been listed on Google. Google Search Console is a tool that allows you to assist Google in discovering your website. Use the URL Inspection tool in Search Console to find out how individual pages are performing in terms of search rankings. It provides you with detailed information on how Google crawls and sees your website.

3. Your content is noindexed

One of the most common causes for Google not indexing your site or a specific page is because the page has been noindexed – either intentionally or unintentionally. The addition of noindex meta robots tags to a website informs Googlebot that it can crawl the page, but that the results will not be included in the indexing process. What is the best way to determine if your page has been deindexed? Simply open the website and examine the source code. It’s as simple as that. You’ll find the code for this page somewhere around the top of the page’s header.

No indexing is indicated by the robots meta tag.

How to fix it

It does happen! Even we make mistakes from time to time and unintentionally remove an article from the index. Fortunately, it is a simple repair. Willemien explains how to get a piece of content back on track using the Yoast SEO plugin for WordPress.

4. Your site/page is blocking Google with robots.txt

Not only may you have advised Google not to index your material, but it’s also conceivable that you’ve instructed Google not to crawl your website at all! Blocking crawlers in a file known as the robots.txt file is a certain approach to ensure that your website never receives any visitors. It is less difficult than you would believe to prevent robots from entering your network. When the Search Engine Visibility option on WordPress is set to Discourage search engines from indexing this site, the platform will do everything it can to keep crawlers away.

The noindex mechanism mentioned in point 3 is used by WordPress from version 5.3 onwards to handle indexing of sites via the Search Engine Visibility option.

Additionally, it is possible that other technological difficulties are causing Google to create crawl errors, which prevents the search engine from effectively scanning your site.

It’s possible that your site’s web server is acting up and displaying server errors, or that problematic pieces of JavaScript in your code are causing problems for the crawler. Check to see if Google can simply crawl your website.

How to fix it

Changing the contents of your robots.txt file may be necessary if Google is currently unable to crawl your website (or portions of it) and you wish to modify this restriction. You may use this instructions to make changes to your robots.txt file.

Technical issues affecting ranking

Is your page/website indexed, yet it isn’t ranking well? If that’s the case, you might want to look into technical issues more. If you want to see if your technical SEO is up to par, you may take our Technical SEO fitness quiz.

5. You’re not ranking because your site has technical issues

It is necessary for your website to satisfy specific technological requirements in order to rank well on Google! The loading speed of your pages, or how quickly your pages load, is an essential consideration. Security is also vital, but it isn’t the only thing. You may learn about all of the fundamentals in our article, which is as follows: There are eight things that everyone should be aware of when it comes to technical SEO. If your article does not appear in any of the search engines at all, it is possible that technical difficulties are preventing it from appearing in the search results at all.

And, while Yoast SEO takes care of many technical difficulties behind the scenes, it must be configured correctly in order to function successfully.

How to fix it

The technical difficulties that your website is experiencing will determine the type of remedy you require, and we will not be able to cover everything here. You might wish to have a look at the following items:

  • Examine and confirm that all of your Yoast plugin settings are proper. Check to be sure you’re doing things the proper way in order to maintain loading times as low as possible. Inspect and ensure that your site’s security certifications are up to date
  • Check to see if any of your plugins or themes are creating issues.

If everything appears to be in order with your technical SEO and your site is being indexed, you’ll need to dive a little further to figure out what’s wrong with your site. Please continue reading!

6. You’re being penalized for breaking SEO rules

If Google discovers that you are doing unethical SEO strategies that it does not permit — for example, deceptive tactics such as purchasing links or cramming keywords into hidden content — your page or website may be punished. Making an attempt when you’ve already put in the time and effort to create a strong website and high-quality content is unproductive. Even if everything else on your page is flawless, if you’re engaging in behavior that Google prohibits, you’ll have difficulty ranking on the search engine results page (or even appearing in the Google search results at all).

Some things that used to be typical practice in SEO, however, can now result in severe penalties – for additional examples of improper SEO tactics to avoid, see our post on SEO myths.

How to fix it

It is possible to determine whether or not Google has reported your page for having these types of issues by visiting the Manual Actions option in Google Search Console (GSC).

If you’re just getting started with GSC, you might want to check out our introductory post on the subject. If you encounter a problem when working with the Manual Actions tab, you may go to this help page to learn more about what the problem is and how to resolve it.

Linking issues that affect ranking

If you want to rank well on search engines, having a strong internal linking structure and high-quality backlinks are essential. Google scans the web, following each connection it discovers, thus if your links are insufficient, it may lead you to suffer from poor search engine rating.

7. Your site doesn’t have a proper internal linking structure

Another reason why your content isn’t appearing in search results is if a critical component of your SEO strategy isn’t functioning properly. The importance of site structure — specifically, the internal linking structure – for your SEO strategy should not be underestimated. Google will be able to better comprehend your site if it has a clear site structure. Unless your internal linking structure is excellent, your chances of ranking high are significantly reduced – even if your content is well-optimized and great.

How to fix it

Start putting those links in there! Make certain that your most significant posts and pages have the greatest number of internal links pointing to them. But don’t just throw links in there at random; make sure they’re relevant, linked, and provide value to your users. In order to detect posts that have no inbound internal links, you may utilize the Yoast SEO orphaned content filter. Yoast SEO premium will assist you even further by providing you with useful linking ideas as you’re creating your article.

Pro tip: Use our SEO workouts, which are included in Yoast SEO Premium, to take care of your orphaned content and internal links in the simplest method possible.

8. There are few backlinks to your site

If you are just getting started with your website, your material will not appear immediately in search results. Even if you have optimized everything precisely and every bullet in Yoast SEO is green, it won’t help you much. You’ll need some links from other websites in order to be able to rank well. After all, Google must be aware of the existence of your website.

How to fix it

Creating outstanding content is an excellent method of gaining connections to your website. High-quality material has a tendency to elicit clicks from readers, who may then spread the content far and wide through social media. All of this contributes to the acquisition of those ties. Of course, there are other things you can do to obtain links in a natural, non-spammy manner: here are fifteen strategies for obtaining high-quality backlinks. You can reach out to other websites in order to obtain (more) backlinks for your website.

Inquire whether they will mention your website or talk about your goods while including a link to your website.

In our All-Around SEO program, you will learn all you need to know about link building tactics.

Content and keyword issues affecting ranking

If everything else about your page or site is how it should be in terms of SEO, the reason your page or site isn’t ranking might be due to the content or keywords you use.

You can also take ourContent SEO fitness quiz to find out if you have any issues with the content on your website.

9. Your page is great, but there’s too much competition

In most circumstances, the reason a website does not rank is because there is just too much competition on the search engine’s part. In the event that you optimize your content for highly competitive keywords and keyphrases such as or, the likelihood that you will not rank for that term is considerable. In order to determine whether this is the case, look at the search engine results pages for your phrase. Can you tell me if high-authority sites, such as Wikipedia or Amazon, have a dominant position on the first page of Google search results?

The chances are that your website does not have the authority that these other websites possess (yet).

How to fix it

It is recommended that you use a long tail keyword approach if you want to rank for extremely competitive phrases. Create content that targets comparable long tail keywords and phrases before attempting to rank for competitive keywords in the search results. Eventually, if these long tail articles begin to rank, you will be able to rank for more competitive keywords as well. Such a plan will need long-term efforts, but they will be fruitful in the long run. Continue reading: Why you should concentrate on long tail keywords »

10. Low quality content, or wrong type of intent

One last factor that might be contributing to your content’s lack of ranking is that it does not correspond to the purpose of individuals looking for your keyword. With the rise of search intent, search engines are becoming increasingly crucial factors for users these days: do individuals want to buy something, visit a certain website, or are they simply seeking for information? In the case of a long tail keyphrase, if your content does not fit the prevailing purpose of searchers, it is likely that search engines will not show it in the results since it will not be what people are looking for.

Consider the following scenario: you’re a dog trainer who wants to rank for puppy training services, thus you optimize for with the purpose of completing a transaction.

As a result, searchers are mostly looking for information.

People who prefer to buy something rather than make it themselves may have difficulty ranking for a phrase that you’ve published a step-by-step guide for on your blog on how to make your own garden decoration and are attempting to rank for.

Furthermore, it is not impossible to rank using information that has a different objective than the original. Nonetheless, if your optimized content does not appear in the search results, it may be useful to investigate.

How to fix it

Unfortunately, you do not have the authority to alter the purpose of search engine visitors. However, you may make changes to your content strategy. If your optimized content isn’t appearing in the search results, take a close look at them (in private mode) and assess what you observe. Specifically, is one form of outcome more prevalent than another? Do you have any photographs or videos? Which relevant inquiries are displayed in the results? This is where you will find your opportunities. It is possible to write content to attract people to your site while also establishing your brand as a reliable source of information and remaining top of mind when people do want to purchase something.

If you see a high number of photos in the search results, you may need to devote more time and effort to image SEO.

Optimized content still not ranking?

There are a variety of factors that might influence a post’s rating on Google. Have you used the Yoast SEO plugin to properly optimize your post? The most prevalent reason for this is likely to be that the competition in a certain segment is simply too severe. Unfortunately, search engine optimization is a long-term approach. You must put forth the necessary effort while remaining patient. Between now and then, you may focus on other parts of your SEO (site structure, link development, etc.) to improve your rankings.

It will all be worth it in the end!

Write about content SEO, present at WordCamps, and work on expanding Yoast SEO and the Yoast SEO Academy: the online courses platform are some of her favorite things to do.

How to Diagnose and Fix Rankings Drops and Fluctuations

So you’ve finally made it to the first page of Google, and you’ve even gone as high as position 6! After that, I went back to page two of the book. What’s going on? That’s what happens when your rankings plummet. The good news is that they aren’t nearly as terrifying as they should be to begin with. We are asked a few issues from our users here at Nightwatch, and one of the most frequently requested is how to cope with ranking reductions and changes. Drops in rankings and changes in rankings are unsettling, to say the least.

  • It’s a complete pain in the neck, and you want to get rid of it as quickly as possible.
  • Is it a result of the search engine algorithms?
  • Is it a result of the SEO tool in question?
  • The fact of the matter is that ranking dips do occur.

That’s simple to do when you have your trusted tool at your side. This article from Nightwatch covers the whole spectrum of ranking decreases and fluctuations, from diagnosis to remediation and all in between.

What are rankings drops and fluctuations and why do they happen?

Drops in search engine rankings and variations in traffic are unavoidable now that you have a website. If you’re trying to rank for a certain term, you’re likely to run across these issues at some time, and they’re typically nothing to be concerned about. A rankings drop is self-explanatory — it occurs when a keyword page for which you were previously ranked lowers a few spots in the rankings. It can sometimes slip down a whole page — or perhaps out of the SERP entirely. That’s not cool. However, before you become very concerned, don’t panic.

  • I know it’s easier said than done, but it’s essential.
  • ☕️ As you can see, sometimes a change in ranks is simply perceived to be a change in ranking.
  • It’s also possible that dear old Google is conducting one of its ranking tests at the moment.
  • Compare and contrast the amount of traffic you’ve been receiving during the last week with the amount of traffic you received the week before or the preceding month.
  • Are you witnessing a large level of loss in search engine rankings for a specific keyword?
  • When your ranks for a large number of keywords suddenly decline, it’s possible that you’ve been subjected to a manual punishment by search engines.
  • To determine whether or not you have received a manual penalty, go into your Google Search Console and navigate to the Manual Actions section.
See also:  41 Factors That Influence Your Website's Credibility? (Correct answer)

It occurred on a public holiday, for example, when people were instead engaged in other activities.

Wait a few weeks to observe if the decrease in traffic is sustained, or if it was only a one-time blip on the radar screen.

Investigate your Search Analytics to find out the typical position, impressions, and clicks for the term page you’re interested in.

Is it a completely different story?

Are the variations long-term in nature?

Following a suspected ranking loss, it is highly recommended that you check your keywords for a few days or weeks to ensure that it is not a one-time blip in your ranks.

There is still volatility and a reduction in higher outcomes, but it is less chaotic and dramatic than previously observed.

The term “how to discover remote employees” plummeted from position 49 to 88 on the search engine results page, and eventually disappeared entirely from the SERP.

For example, new trends might be stymied by changes in search engine rankings.

Furthermore, you’ll typically discover that your ranks change when you initially reach the top three, four, or five slots on the rankings list.

For example, if you’ve been continuously ranking for a keyword in, say, position 1 for two months, it’s quite rare that you’ll see a large number of ranks fluctuation for that URL in the following two months or so.

In addition, it’s important to note that ranking for temporal issues — such as breaking news events — can be subject to significant volatility.

The most important thing to remember is that when your rankings change, it is never the fault of your tools. There are things you can do to bring your rankings back up to where they should be — and to keep them in the place you desire — provided you have a clear plan of action.

How to fix rankings drop?

Before you can do anything else, you must determine why your ranks have plummeted. In this part, we’ll look at some of the likely causes for your rankings dropping, as well as how you may fix the problem and possibly even prevent it from happening again in the future.

The search engines algorithm changed

Google adjusts its algorithm on a regular basis – and I mean that literally. The algorithm will be updated several times throughout the course of a single day, which is not uncommon. While Google has implemented some significant algorithm adjustments in the past — such as Hummingbird and Panda — the majority of its changes are purely cosmetic in nature now. If you are caught in the crossfire of an algorithm change, it may have disastrous consequences for your search engine rating. As you can see, there’s always a good reason to change an algorithm.

  1. Google has also released algorithm adjustments that are aimed at penalizing over-optimized websites.
  2. In any case, because Google rewards websites that improve the user experience, you just need to keep cranking out material that is both comprehensive and of high value to your readers.
  3. This include optimizing your website for site speed, nailing your metadata, ensuring there is contextual connection between your keywords and the actual content, and generally adopting white hat SEO strategies.
  4. Essentially, the more value you provide to the end reader, and the more you concentrate on generating top-quality content and providing an exceptional user experience, the less likely it is that you will be penalized by an algorithm adjustment.
  5. It’s also worth highlighting Google’s mobile-first indexing, which was implemented as part of an algorithm upgrade in 2018.
  6. Google’s mobile-first indexing upgrade has been implemented.
  7. This implies that you must have a website that is optimized for mobile devices in order to maintain constant performance.
  8. This is in addition to covering fundamental SEO elements such as page speed and structured data.
  9. Another thing to remember is to keep your canonical tags and XML sitemaps up to date.
  10. If you have a suspicion that an algorithm update has occurred but are unsure, this free Website Penalty Indicatortool can assist you in determining whether a decline in organic traffic coincides with the change.

It can also be used to determine whether or not a manual punishment (such as the one discussed above) is to blame.

Your competitor has overtaken you

Whatever term you’re ranking for, there’s a good chance that someone else is ranking for the same keyword as well. You might be able to outrank them at times, but they might be able to outrank you at others. If you’ve been outranked by a competition this time around, you’ll observe a minor shift in your ranking. It’s possible that you’ve fallen one or two positions. But that’s okay since there’s still plenty of time to catch up with them. One of the most common reasons why a rival may have surpassed you is due to one of three factors:

  • It is their link profile that is more powerful than yours. It is more effective than your on-page SEO strategy. It is their content that is superior than yours.

You can see who else is competing for the same keywords as you by logging into your Nightwatch account. Check the Nightwatch SERP Preview to examine the actual SERP page for a specific day if you are in question. Nightwatch backlinks monitor can also help you find out where your rivals are receiving their links from, which may be quite useful (if you add their website as their own). It is possible to determine which high-domain websites they are stealing links from and then reverse engineer what they are doing.

  1. It may be necessary to make some changes to your own page if it turns out that your rivals have optimized their page better than you (their website loads faster, their metadata is more optimized, etc.).
  2. For additional details, see this resource on on-page optimization for search engine optimization.
  3. What makes it more powerful than yours?
  4. Have they used infographics into their presentation?
  5. Is it going to take a long time?
  6. If you answered “yes” to all of the questions, it’s time to start creating better content.
  7. Make use of statistics and data.
  8. As previously said, Google is on the search for high-quality material that is beneficial to the user.
  9. However, this isn’t simply because the material is longer; it’s also because lengthier content (theoretically) provides greater value to the end user.

You changed your own page

Making updates to a page that you are currently ranking for has the potential to affect your position in the search engine results pages (SERPs). What do you mean? Because Google may determine that it is no longer as relevant to the target keyword as it was previously. Google is putting in significant effort to enhance the user experience to the greatest extent feasible. If it determines that a modification to your content has resulted in your website no longer satisfying a particular user query to the same extent that it did previously, it may lower your page’s ranking.

Even while making content improvements that improve the relevance of your website and its suitability to addressing the user query is OK, making changes to things like the URL, your headings, and subheadings — or reducing the keyword density for your target term — can cause major disruptions.

You changed your URL

Changing URLs is a high-risk venture. Sure, it’s occasionally essential, but you’re always putting yourself and others in harm’s path. If you execute it improperly, you will not observe a dip in ranks; instead, you will witness a dive in rankings. To explain further, when you alter your URLs, you not only jeopardize your search engine optimization position, but you also risk losing referring site traffic and email hits. Is it truly worth it in the end? It is entirely up to you to decide. It is critical to consider the ramifications of changing anything in your URL, whether it is an underscore or capitalization, before making a decision.

And if you do decide to modify your URL, you will need to redirect it.

Here’s a site that will show you how to accomplish precisely that.

Notes allows you to keep track of any modifications.

You’ve lost some great backlinks

The greater the number of high-quality backlinks you have, the better you would (theoretically) rank in search engines. However, although you may be congratulating yourself on each and every excellent connection you’ve received in the past, you may be unaware that you’ve lost some of those links in recent months. Because a website connecting to you has been closed, punished, or even erased, this might be the root of the problem. You might try to contact them to see if they’ve taken down the link.

It’s critical that you utilize the backlinks tracker in Nightwatch to keep track of your backlinks and other SEO metrics.

Instead, think of it as a process that is ongoing.

To put it another way, everytime one of your connections is lost, you receive additional — and maybe even better — links to replace it.

FAQ recap

When and why do rankings decline and fluctuate, and what causes them? It is possible to have a rankings drop on your hands if a term that has been ranking quite consistently in the SERPs suddenly slips a few spots in the SERPs, as described above. The good news is that there is a logical explanation for why ranks decline. Once you’ve determined the source of the problem, you may go on with developing a solution. When is it more probable that rankings will decline in the future? Because of this, rankings change more over the first few weeks after you’ve climbed to the top three, four, or five slots on the leaderboard.

Dropping rankings is also more likely to occur with low-volume terms, as well as with niche and new phrases, among other things.

The ranking of hot topics can also generate fluctuations in the ranking. How can I get my rankings back on track? Identifying the reasons for a dip in rankings is the first step in regaining control. There are a number of probable explanations:

  • The algorithm of the search engines has altered. Your opponent has gotten the better of you
  • You made a modification to your page. You’ve made a modification to your URL
  • You’ve lost some excellent backlinks as a result.

In the event that the search engines’ algorithm changes, what can I do about it? The fact that search engines update their algorithms often and for a variety of reasons means that there is no “one size fits all” solution to this problem. The best course of action is to employ logical, white-hat SEO strategies at all times in order to maintain good standing with the algorithm. My opponent has gotten the better of me. What can I do to help? First and foremost, you must determine why you have been overwhelmed.

  • Or maybe they have a larger amount of material to provide.
  • To spy on their links, for example, if their link profile is stronger than yours, you’ll need to employ Nightwatch to aid you in your efforts.
  • I’ve made a modification to my page!
  • Whenever you make modifications to your page, avoid making changes to the URL, H1 or H2 headings.
  • It’s also a good idea to avoid decreasing the density of your target keywords.
  • So, what do you do now?
  • Here’s a link that explains how to set up a 301 redirect.
  • I’ve lost some really good backlinks as a result.
  • Most likely not.
  • Keep in mind that link building should be viewed as a form of connection building as well.
  • Maintain your adherence to white-hat approaches as well.

Final thoughts

As a result, ranks decline. However, it does not necessarily have to be the end of the world. If you maintain your composure and correctly assess the problem — whether it is an algorithm update or a lost backlink — you will be able to resolve it. At all times, it’s critical that you use white-hat SEO strategies to achieve the best results. If you follow these steps, you are less likely to be affected by an algorithm update, and there is a strong possibility that you will not lose links. As a result, you’re reducing swings to a minimum.

For example, don’t update your URLs until absolutely necessary.

As time goes on, you’ll get more proficient at SEO. It is possible that rankings will slip in the future, but it is hoped that this will happen less frequently and will be easier to correct. Please share this post with the SEO community and let us know what you think in the comments section below! ‍

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