How to Perform a Technical SEO Audit
- Crawl Your Website.
- Perform a Manual Google Search.
- Make Sure Only One Version of Your Site Is Browseable.
- Conduct On-Page Technical SEO Checks.
- Manage Your Internal and External Links.
- Check Your Site Speed.
- Check Your Off-Site SEO and Perform a Backlink Audit.
How do you conduct a technical SEO audit?
Here are some of the steps that you can take to conduct a technical SEO audit:
- Crawl your website to identify issues.
- Review and optimize your sitemap.
- Improve your site speed.
- Do a link profile audit.
- Make sure there’s only one browsable version of your site.
- Check your HTTPS content.
- Conduct an on-page SEO audit.
What should a technical SEO audit include?
The 12 most important elements of a technical SEO audit
- Identify crawl errors with a crawl report.
- Check HTTPS status codes.
- Check site load time.
- Ensure your site is mobile-friendly.
- Audit for keyword cannibalization.
- Perform a Google site search.
- Meta description length.
- Check for site-wide duplicate content.
What should we do technical performance for SEO?
10 Actionable Technical SEO Tips
- Make Sure Your Website is Mobile-Friendly.
- Create and Optimize Your XML Sitemap.
- Speed Up Your Website.
- Fix Your Site Errors by Performing Weekly Technical SEO Site Audits.
- Optimize Internal Links.
- Include Your Main Keywords in Image Alt Text.
How will you perform an effective SEO audit in 2021?
Here’s a list of what we will be covering in our SEO audit:
- Decide how SEO fits into your overall marketing strategy.
- Crawl your website and fix technical errors.
- Remove low-quality content.
- Using Robots.
- Check your page speed and load times.
- Test your mobile-friendliness.
- Get rid of structured data errors.
How important is technical SEO?
Technical SEO is important because it essentially ensures that your website is easy to navigate and is free of any technical issues that prevent it from being understood and ranked by search engines. You should implement technical SEO to attract organic traffic and turn that traffic into customers.
How long does a technical SEO audit take?
These SEO audits can take me anywhere from 40 hours to 60 hours depending on the size of the website. These audits are bucketed into three separate parts and presented with Google Slides. Technical: Crawl errors, indexing, hosting, etc. Content: Keyword research, competitor analysis, content maps, meta data, etc.
What are SEO ranking factors?
Here are the top 12 SEO ranking factors (not ranked in order of importance).
- Site Security.
- Page Load Speed.
- User Engagement.
- High-Quality Content.
- The Right Target Keywords.
- Optimized Content.
Which one is the best tool to do SEO audit for your website?
When to Use It: SEMrush is one of the best software tools for auditing your website’s SEO performance. While some of the other options on this list focus exclusively on technical, on-page or off-page ranking factors, SEMrush is one of the few solutions that provides robust tools for all three areas of SEO auditing.
What is technical audit in garments industry?
Technical Audit (TA) is a very crucial task for garment manufacturing. Every buyer (Customer) do a technical audit before placing an order to any garments factory. Through Technical Audit, auditors actually an assurance of the ability to make export quality garments of garments maker.
Top 5 Tips for a Successful Technical SEO Audit
In the event that your latest SEO audit indicated that you lack technical proficiency, don’t be alarmed! You will learn the top five technical SEO auditing strategies in this blog post, which will help you take your website from zero to hero in no time. If you’re doing a technical SEO audit, there’s no such thing as too much information – but the five topics we’ll cover in this article will help you get out on the right foot. Before we begin, however, you must ensure that the following steps have been taken and are complete:
- Register a domain name with an extension such as.comor.net
- Set up website hosting
- Install WordPress and configure security plugins
- And publish your website.
Nothing except lemons and limes for the rest of the process! Our technical SEO audit guide will coach you through the steps necessary to complete it yourself and avoid spending money on a third-party to complete it for you. Prior to beginning, it’s necessary to consider the question, “Why should I bother conducting a technical SEO audit in the first place?”
Why Conducting a Technical SEO Audit is Necessary?
A technical SEO audit is a way for examining the technical components of your website’s search engine optimization (SEO). It is essentially responsible for monitoring the health of a website and determining how to enhance it. Bots are used by search engines to discover pages and websites on the internet. Before your web pages are classified, the bots examine your sites for various rankings based on an algorithm that they have developed. Because search engines frequently update their search algorithms and bot crawling technologies, performing small audits on a regular basis is a recommended practice.
Technical audits help guarantee that the appropriate material is being served to search engine bots on your website by checking for broken links.
The bottom line is that all of the advantages of a technical SEO audit contribute to your website ranking higher on search engine result pages in the future (SERPs).
And it is for this reason that it is necessary to discuss the aspects that influence SEO performance.
What Affects the SEO Performance of a Website?
We’ll present a brief summary of the elements that have the most influence on the search engine optimization of your website. These are the same criteria that are examined by a technical SEO audit. It’s also crucial to note that, despite the fact that there are several elements to consider, we’ll just be discussing the most important ones here.
In terms of SEO, accessibility refers to having a URL that is easy to read and index by search engine crawl bots (or spiders).
On the other hand, security refers to activating SSL security for the website, which indicates to users that their connection with the website is encrypted and protected from hackers. If your website is SSL protected, a little lock icon should display next to the URL in your browser window.
The greater the speed with which your website loads, the better it will rank in search engine results (SERPs). The amount of the photos you upload to your website and the speed of the server on which it is housed are both factors that influence page performance.
In the eyes of Google and other search engines, having a website that is optimized for mobile devices is vital for higher position in search results. This is due to the fact that smartphones are used by more than 90 percent of the worldwide internet population to access the internet.
With the use of focus keywords and Latent Semantic Indexing, it is necessary to improve the content on the website for search engine optimization (LSIs). As a result, the more beneficial the material is, along with the right use of relevant keywords, the greater the likelihood that it will rank higher in search results.
Top Tips for Technical SEO Audit
We now understand why performing a technical SEO analysis is required and which elements have the most influence on SEO. Here are some of the most important guidelines for completing a successful technical SEO audit.
1. Crawl Your Website
The crawling of your website should be the first step in any SEO technical evaluation. SEMrush, Spyfu, and DeepCrawl are some of the tools that are accessible for this purpose. As an added bonus, the SEMrush SEO Checker offers you with actionable recommendations for improving your website’s SEO strategy, backlink profile, technical SEOs, and content quality. The buggies assist you in identifying broken links, poor images, problems with page headings, and ineffective keywords. They can also aid you in the discovery of duplicate material, excessive redirects, and unlinked pages on your website.
In most cases, the amount of pages that Google crawls on your website is determined mostly by your budget, and Google suggests that you do not go more than 2,000 to 5,000 pages.
Choosing to go above and beyond the acceptable limit has an adverse effect on your chances of scoring better.
a. Eliminate Duplicate Content
Giving Google Search Console the permission to crawl several copies of the same page is a sure-fire way of squandering crawl budget. Utilize tools such as Screaming Frog to identify duplicate pages that have the same title and meta descriptions as one another. Duplicate pages can be easily removed from WordPress, or at the very least prevented from being crawled by Google crawl bots, with a few clicks.
b. Detail URL Parameters
Google may wind up indexing the same page twice, once with URL parameters and once without, as if they were two separate pages. That’s why Google Search Console provides you with the opportunity to specify URL parameters in detail, allowing you to instruct Google not to crawl the same page repeatedly.
The use of unique URL parameters for two URLs that are similar (but not identical) helps to safeguard the crawl budget for both URLs.
c. Ensure Correct Redirects
Reduce the quantity of 301 and 302 redirects on your website as much as possible since Google bots will not redirect these links to a target page unless they are specifically requested to do so. This has a negative impact on the user experience and also wastes crawl money.
2. Review Sitemap
An HTML sitemap is nothing more than a diagram of your website that informs search engines about the organization of your website. The assessment of your sitemap is an important aspect of the technical SEO audit since a sitemap that is clear and concise is more likely to be indexed much faster than a complicated sitemap. When we say “clean and concise,” we are referring to a sitemap that is simple to comprehend and has less than 50,000 URLs (Google will not scan a sitemap that contains more than 50,000 URLs).
3. Test Core Web Vitals
Since their release in the middle of 2021, core web vitals have been a required step in each technical SEO assessment. The speed, interactivity, and stability of a website are three of the most important factors in determining how effectively it offers a user experience. As a result, essential web vitals now play an important part in determining your website’s ranking in search results. The most important web vitals are (1) the largest contentful paint, which measures the loading time of a website, (2) first input delay, which measures the interactivity of a website, and (3) cumulative layout shift, which measures the visual stability of a website.
When it comes to improving essential web functions, there are a slew of factors to consider, many of which have been studied extensively.
- Make certain that “lazy loading” is enabled in order to optimize pictures that appear on the page and decrease their loading times
- Improve the size of the website by compressing pictures in order to reduce load times. Using an optimization plugin such as WP Rocket, you may minimize the amount of time it takes to open a new link. Prior to constructing the layout, set aside space for advertisements in order to prevent layout shift while the website loads.
Do you want further advice? We’re here to assist you.
4. Check Internal Links
It is necessary for pages on the website to flow logically, which implies that there should not be an irrelevant internal link on any page. In any other case, this has a detrimental impact on search engine ranking. Listed below are a few things to check for when doing a technical SEO audit on your internal linking strategy.
a. Click depth
The number of clicks between a certain page and the homepage is indicated by the click depth. Attempt to maintain this number as low as you possibly can. Ideally, it should be less than three. To find out, open Website Auditor and browse to Site Structure, followed by Pages in the Results section. The depth of the click will be indicated in one of the column headings.
b. Broken links
Broken links might consume a significant portion of your crawl budget. They can even lead visitors to feel disoriented, which is detrimental to the success of your website. Go to the All Resources dashboard in WebSite Auditor and then click on Internal Resources to view the list of resources. Sorting the list by HTTP Status Code can help you locate any broken links.
5. Audit Browseable Version of Website
You must make certain that just one “version” of your website is available for viewing. Do you have several different versions of your website available? Consequently, you will wind up sending inconsistent signals to the search engine as a result of your actions. When it comes to figuring out which version is right, the crawlers will be baffled. Search engines will not display your website to users if they are bewildered by the several versions of your website that exist. Due to the fact that mobile and desktop versions compete with one another or because of duplicate HTTP vs.
HTTPS versions, this sort of error might arise. It is important that just one of your website’s versions is available during the technical SEO audit in order for your website to have the best possible chance of ranking better.
Bonus Tip: Re-crawl the Website When Everything is Done
Following the completion of the procedures indicated above, it is necessary to re-crawl the website. This is simply a quality assurance check for all of the changes you’ve made to ensure that they are functional and that everything is presented as you wanted it to be displayed. A re-crawl will also index the most recent version of your website, which will include all of the modifications you’ve made since the last technical SEO audit you performed. This will increase the likelihood of your website showing higher in search engine result pages as a consequence of the optimization (SERPs).
Too Busy to Do a Technical SEO Audit? Let Us Handle It
Accurate Digital Solutions delivers comprehensive search engine optimization services to businesses in a variety of sectors. What ever the subject of your website is, we are confident in our ability to rank it quickly and effectively. Apart from that, you have a business to operate. Performing full-scale technical SEO audits on a regular basis is not something you have time for! Allow Accurate Digital Solutions to take care of this for you so you can focus on other things. Our professionals have a demonstrated track record of exceeding expectations, and we have a wealth of knowledge and expertise in SEO services.
Technical SEO Audits: Some Useful Tips for Successful Implementation
Technical SEO Audits are performed on a regular basis. Google is projected to handle roughly 63,000 search requests each second, or approximately 63,000 per second. Finally, this means that the complete population of the globe searches on Google at a rate of 5.6 billion queries every day! This indicates that the typical individual searches at least three to four times every day on the internet. According to a survey done by BrightEdge, a search engine is the starting point of 68 percent of all internet experiences.
- This means that more than half of the internet traffic that you receive is directly related to the status and ranking of your website on search engines such as Google.
- Search engine rankings are incredibly significant for online businesses and websites, as they provide visibility to potential customers.
- As a result, SEO is critical for marketers that want to increase the return on their clients’ investments.
- It is considered a positive return on investment (ROI) if your SEO activities create more organic income than you spent on them.
SEO techniques include a plethora of different approaches to take into consideration. However, in this essay, we’ll focus solely on how to employ Technical SEO to increase your return on investment.
What is an SEO Audit?
An SEO audit is a checkup you do on your website to see how well it performs in search engines such as Google. Simply said, the higher your website’s rating and performance on search engines, the greater the amount of positive return on your investment. When it comes to ranking well on search engines, it is critical that your website performs flawlessly. After all, half of your website’s organic income is produced by these searches.By frequently doing SEO Audits, you can stay one step ahead of your competition.
CheapSEO audit services might be hired to complete the task if you are on a tight financial budget.
They identify and correct exit points, as well as devise and implement tactics to increase your SEO results.
What is a Technical SEO Audit?
Technical SEO encompasses anything that has to do with enhancing the technical aspects of your website. Technical aspects include the speed with which your website loads and reloads, the ease with which it may be accessed, and the functionality of redirection, among other things. If you want your website to appear high on search engine results pages, it must adhere to Google’s webmaster standards to the letter. An unresponsive website that takes an excessive amount of time to load, does not have a secure connection, is not user-friendly, or has information that is not accurate or acceptable does not comply with Google’s criteria and gets penalized.
Why is Technical SEO important?
Here’s a little scenario that will help you better appreciate the importance of technical SEO. Consider yourself to be a university student. You’re putting the finishing touches on an assignment that is due tomorrow. You do an online search for your subjects. It takes more than 10 seconds for the website you selected to fully load. You become irritated with the wait to the point that you promptly go to another website. Even if the website in question offered the most relevant material for your assignment, you may choose to move to another since the website’s performance was substandard.
The percentage of visitors that leave your website without returning is known as the bounce rate.
It makes no difference how excellent your material is.
Google goes through a lengthy process of scanning and indexing your website, moving from one link on your website to another on the same page.
If your website is not functioning correctly and is not visible to Google, the entire screening process will be unable to take place, and your website will most likely be ranked at the bottom of the search results page, receiving little or no organic search traffic.
Components of Technical SEO
Engage SEO audit services to examine the following critical aspects of your website’s performance:
- Site speed, link strength, same content, schemas, crawl mistakes, mobile optimization, image difficulties, website security, 404 pages, Canon tags, 301 redirects, URL structure, site style and architecture, and XML sitemaps are all important factors to consider.
To recap the aforementioned considerations, your website should be easily accessible, load quickly, provide complete navigation, and be able to engage people even when they encounter 404 errors or 301 direct pages. Aside from that, your website should not include duplicate information or connections to other websites, as some do. The rating of your website on search engines will continue to decline if this is the case. In order for search engines to comprehend the content of a website and classify and rank it appropriately, the material and data on the website must be correctly formatted, and all the data must be in perfect order.
Assume you’re looking to hire low-cost SEO services.
Over-optimization can simply lead to further problems and a decrease in your SEO ranks.
Key elements of Technical SEO Audits
When doing an SEO audit, the following are the most important variables to consider:
- Front-end aspects — these considerations include the quality of your material, the metadata, and the keywords you utilize
- These criteria include the indexing and hosting of your website, as well as the quality of your website’s links and the number of references to your website from other websites
When doing an SEO audit, it is understandable that you will not be able to address all of the issues at once. Make a plan for which issues to address first. Make a decision on which issues should be addressed first since they will have the most impact on your website and client experience if they are not addressed promptly. Additionally, make certain that your website is mobile-friendly. Because of Google’s introduction of its mobile-first index, the quality of your website’s performance on mobile devices is now critical, and this can have a significant influence on your SEO rankings.
It is impossible for Google’s algorithm to recognize a mobile-friendly site, and the site structure will appear sloppy if you do not make your site mobile-friendly.
As long as your website’s performance is hindered by technical SEO concerns, you will continue to see a decline in traffic and a decline in the ranking of your website.
Technical SEO Checklist: 10 Technical SEO Tips to Boost Your Traffic
Technical SEO is one of the most important parts of search engine optimization. Despite the fact that you may have the most wonderful piece of content on a hot topic in your area, if your website is plagued with unsolved technical SEO difficulties, you will struggle to rank well in search engine result pages (SERPs). Consequently, it’s critical that you devote some effort to improving the technical SEO of your website’s code. In this post, I’ll discuss the most important parts of technical SEO and provide 10 practical ideas that you can put into action right now to increase your site’s search visibility and ranking.
But first, let’s go over some of the fundamentals of technical SEO. (Are you already familiar with the fundamentals? (If you want to skip directly to technical SEO suggestions, click here.)
What is Technical SEO?
Technical SEO is the process of improving your website’s crawling, indexing, and rendering phases in order to gain higher search ranking positions in search engines. In the words of Neil Patel, serial entrepreneur and co-founder of CrazyEgg, technical SEO is as easy as it is effective: “Any SEO effort that is performed in addition to the content. To put it another way, it’s about establishing a solid foundation that will provide your content the best possible opportunity of ranking for relevant keywords and phrases.” This is how the team at Yoast sums up the notion well: Technical SEO, in its most basic definition, is the process of upgrading the technical characteristics of your website in order to help it rank higher in search results.
- The following topics are covered: XML sitemaps, crawling and indexing, mobile optimization, site speed, site structure, SSL certificates, image SEO, internal and external links, canonical URLs
Recommended resource:If you’re new to SEO, I’d strongly recommend reading the chapter on Technical SEO in The Beginner’s Guide to SEOby Moz, which is available online.
Download Now: Technical SEO Checklist
Having learned the fundamentals of technical SEO, here are ten suggestions for improving your site’s technical SEO and boosting its search ranks.
1. Make Sure Your Website is Mobile-Friendly
Let’s start with the most fundamental technical SEO recommendation. One of the most significant Google algorithm improvements in 2015 was the company’s decision to give greater weight to websites that are mobile-friendly and responsive. In a phenomenon dubbed “Mobilegeddon,” some big websites were punished for failing to switch to a more mobile-friendly web design in time for the event. Moving ahead to the present day, having a website that is optimized for mobile devices is more vital than ever.
You can make use of any of the free tools listed below:
- Testing tools include Google’s Mobile-Friendly Test, HubSpot’s Website Grader, Bing’s Mobile Friendliness Test, GTMetrix, and others.
It will be determined whether or not your website fits Google’s requirements for becoming a mobile-optimized website through the use of the Mobile-Friendly Test. With the help of HubSpot’s Website Grader and GTMetrix, you can have a better understanding of what you can do to make your website more user-friendly on mobile devices. BONUS: Read this post by Startup Cafe Digital on how to make your website 100 percent mobile-friendly, and download the mobile SEO audit checklist to help you get started.
2. Create and Optimize Your XML Sitemap
Sitemaps are required for Google to be able to locate and index your webpages. Fortunately, creating an XML sitemap is a simple process. In the case of WordPress users, freeWordPress plugins such as YoastorGoogle XML Sitemaps may be used to create sitemaps for them. Once you’ve completed the sitemap creation process, you should submit it to Google using the Google Search Console. This may be accomplished by logging into your Google Search Console account and selecting Sitemaps – Sitemaps – Sitemaps.
Create a new sitemap and then click on the ‘Submit’ button.” Once you’ve completed the sitemap creation process, submit it to Google using the Google Search Console.
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- If you exclude a page from your robots.txt file, it has no business being included in your XML sitemap. High-quality pages should be given top priority in your sitemap. If you have a large site with more than 50,000 URLs, you should utilize dynamic XML sitemaps.
The following is recommended reading: How to Create an XML Sitemap for Your Website (and Submit it to Google)
3. Speed Up Your Website
The speed of your website is important. Make no doubt about it. If your website is slow to reply and takes an excessive amount of time to load, Google will penalize you with a minor penalty. That implies that even if your content is the gold standard for that specific issue, your website will rank lower in search engine results pages (SERPs) than it would if your website loaded quicker. The fact is, this is a technical SEO factor that you just cannot afford to overlook. To check the speed of your website, you can use any of the free tools listed below: If your website is taking a long time to load, it might have a negative influence on the user experience.
- Optimize the photos on your website– In the majority of your postings, use a compressed image format like as JPG. To further reduce the picture files, use a program like TinyPNG to do so. For more information, see Image SEO: 7 Actionable Tips to Supercharge Your Organic Traffic for more information. Install and enable web browser caching – This enables you to temporarily keep certain data on the computer of a visitor so that they don’t have to wait for it to load every time they visit your site. Enable compression on your website — According to Yahoo, activating compression on your website may reduce HTML and CSS files by 50-70 percent, while also dramatically increasing site speed. Reduce server response time – Google recommends that servers respond in less than 200 milliseconds (ms). Use a Content Delivery System (CDN)– To boost the speed of your website, use a CDN such asBunnyCDN or Cloudflare.
4. Fix Your Site Errors by Performing Weekly Technical SEO Site Audits
If you want to rank higher in the SERPs on a consistent basis, you must address your on-page SEO concerns by doing a technical SEO audit on a weekly basis. So, how do you go about performing a technical SEO audit? There are a variety of products available on the market that can assist you in your endeavor. Semrush, Moz, and Ahrefs are all excellent search engine optimization tools. However, I would strongly recommend usingSemrushfor this activity since it is widely regarded as the industry’s gold standard and because it provides the most thorough view of the technical components of your website.
To set up a site audit on Semrush, go to the “Add New Project” page, fill out the necessary information, and then select “Setup Site Audit.” Select the number of pages you’d like SEMrushBot to crawl and then click “Start Site Audit” to begin the process.
Please keep in mind that Semrush is a sophisticated digital marketing package that may assist you with a variety of tasks beyond technical SEO site audits.
5. Optimize Internal Links
In the context of the same website, an internal link is a hyperlink that connects to another page within the same website. Despite the fact that internal links do not have the same impact on search results as external links, they are nevertheless important in assisting search engines in understanding the information hierarchy for your website and in developing an SEO-friendly site design. So, what’s the quickest and most straightforward method of optimizing your website’s internal links?
When creating anchor text, Moz advises utilizing descriptive keywords that offer a sense of the keywords that the source website is attempting to target. If you want to learn more about how to optimize internal links on your website, you should read our in-depth tutorial on internal links.
6. Include Your Main Keywords in Image Alt Text
Google is unable to discern what is contained within a picture. Instead, it makes use of meta-data, such as the picture file name and image alt text (alternative text), to determine what is included inside an image. Alt text is a description of the appearance and function of an image on a web page that is contained within an HTML code. Generally speaking, the ideal strategy for alt text is to make it descriptive while include enough of the primary keywords that you’re attempting to rank for. At the same time, be sure you aren’t packing it with keywords and phrases.
Image optimization may help your site perform better in search engines by improving the quality of the images on it.
7. Use Canonical URLs to Avoid Duplicate Content Issues
You should always put removing duplicate material from your website at the top of your priority list. Make advantage of a search engine optimization tool such asSemrush to scan and correct duplicate content concerns on your website. Having said that, there are some instances in which having duplicate information on your website is unavoidable. In such circumstances, canonical URLs should be used. The use of canonical URLs comes in useful when you’re copying and pasting a blog post from one website onto another.
Consequently, in order to avoid content duplication and a Google penalty, the rel-canonical tag should be used to create a canonical URL.
Simply browse to the advanced settings section of the Yoast SEO plugin and put the URL of the original post in the Canonical URL field.
8. Install an SSL Certificate for Your Website
Google announced in 2014 that SSL certificates, often known as HTTPS encryptions, are now considered a ranking indication by the search engine. It if you’ve been thinking about acquiring an SSL certificate for your website, now is the time to do so, not just for the sake of increased security, but also for the sake of search engine optimization. If you’re searching for a low-cost, yet effective SSL solution, I recommend Namecheap SSL certificates. Pro Tip: Although there are other web hosting businesses that offer SSL certificates, I strongly advise you to try Namecheap SSL certificates.
They are incredibly dependable and extremely cost-effective when compared to other SSL suppliers on the market.
9. Check and Fix Crawl Errors in Google Search Console
Every week, check for crawl problems in Google Search Console and solve them as soon as possible since they are major technical issues that can affect the operation of your website and your ranking in the search results. While you’re at it, double-check your robots.txt file to ensure that you aren’t blocking pages that shouldn’t be prohibited. Related:Robots.txt and Search Engine Optimization: The Ultimate Guide
10. Find and Fix Broken Links on Your Site
Broken links are not only detrimental from an SEO standpoint, but they may also negatively impact the user experience on your website. You certainly don’t want any of your viewers to end up on a “404 Not Found” page on your website. That just serves to generate a negative first impression, and the user may never return to your website again. As a result, you must monitor your website for broken links on a regular basis and update them as soon as they are discovered on your site. If your website is powered by WordPress, there is a straightforward solution to this problem.
It will check your entire website for broken links every 72 hours once it has been activated after it has been installed.
Watch the video instruction below to learn more about Broken Link Checker and to get a step-by-step guidance on how to use it: Broken Link Checker Video Tutorial
Technical SEO is a big subject that requires continual attentiveness and updation on a regular basis. In the meanwhile, I’ll be updating this post to offer you with more in-depth insights on SEO. In the meantime, here are some more methods you can take to enhance the technical SEO of your site:
- Make use of Google AMP– AMP is an abbreviation for Accelerated Mobile Pages. These pages have been optimized to load extremely quickly on mobile devices. While Google has not made an official declaration about AMP as a search engine ranking indication, the company has been encouraging publishers to utilize the technology. If you’re a WordPress user, you’ll find it really simple to integrate AMP. Simple as downloading the Google AMP plugin and you’re ready to go
- Use Schema.org structured data–for more information, please see this page. Check and try to keep the number of 301 redirects on your site to a minimum– To examine and decrease the amount of 301 redirects on your site, you may use a program such as Semrush or Broken Link Checker (see10). Subfolders are always preferred over subdomains — Although there has been a lengthy and ongoing dispute over this, the majority of SEO professionals believe that subfolders perform better in search engine results pages (SERPs) than subdomains.
Here are some other technical SEO tools that you might consider using:
- The Rise of Technical SEO (Moz)
- How HubSpot Increased Organic Traffic by Over 50% Using Technical SEO Updates
- The Technical SEO Renaissance (Moz)
- In this article by Jeff Bullas, he discusses technical SEO for bloggers, including six changes that can help you drive more traffic.
Technical SEO ChecklistSummary
Technical SEO is sometimes overlooked in favor of on-page and link-building parts of SEO. However, it is equally necessary to address technical faults on your website in order to improve your ranking in search engine results. To conclude, here is a 10-point technical SEO checklist to help you boost the amount of visitors to your website:
- 1 Make sure your website is optimized for mobile devices. Develop and optimize your XML sitemap
- Increase the performance of your website
- And more. 4 Conduct weekly site audits to identify and correct issues and warnings on the site. 5 Improve the performance of internal connections. 6 Include your most important keywords in the alt text of your images. 7 Make use of canonical URLs to avoid difficulties with duplicating content. Install an SSL certificate on your computer. 9 In Google Search Console, look for and correct crawl issues
- 10 10 Identify and correct any broken links on your website.
Make your website mobile-friendly by following these steps: 1. Develop and optimize your XML sitemap; 3 increase the performance of your website. 4 Conduct weekly site audits to correct any issues or warnings on the site. 5 Make internal linkages more visible; In the alt text of your images, include your primary keyword(s). Canonical URLs should be used to avoid difficulties with duplicating content. Install an SSL certificate on your computer; and 9 9 In Google Search Console, look for and rectify crawl issues.
Download Now: Technical SEO Checklist
Note from the editor: This article was first published on August 18, 2016, and has subsequently been modified to ensure that it is still relevant and thorough. If you like this post, you may be interested in the following:
- Techniques for obtaining high-quality backlinks that have been tested and proven. Instructions on how to create an XML sitemap for your website (and submit it to Google)
- And The Only 5 SEO Tools You’ll Ever Need
- The Only 5 SEO Tools You’ll Ever Need What is the ideal length for a blog post? You should be aware of the following: A Guide to Avoiding Negative SEO: 6 Steps to Protect Your Website From It
Technical SEO strategy: 7 important tips to implement in 2020
The process of optimizing a website for search engines. We know we should be doing it, but we aren’t always sure how to do it in the most effective way for our website – especially when so much has changed in just the previous year. The Inbound Marketer’s Guide to Search Engine Optimization is a free guide that you can download. Optimizing your website for search engines essentially implies that you’re increasing your online presence in order to increase the likelihood that qualified people will find you in search results.
How frequently do you scroll past the first page of search results when you are looking for something?
How can you ensure that you receive the coveted click from your target audience in 2020?
Keyword-focused SEO vs. technical SEO
When we think about search engine optimization, we frequently think of keywords. While this is an important element of the process, the development of optimizing for search engines has progressed well beyond simply loading our website with relevant keywords. In recent years, Google and other search engines have placed a strong emphasis on the quality of information rather than the quantity of results in order to give consumers with the most relevant results possible to their queries. Security and the way in which material is presented/formatted have also begun to play a significant role in determining which websites are given better rankings by Google.
Technical SEO, in its most basic form, relates to any optimization of your website that does not include the content itself.
As you can guess, if you don’t keep up with the latest technological developments, you run the danger of slipping behind. As a result, it’s critical to develop a comprehensive plan that includes priority elements that may be implemented as soon as feasible after developing it.
Creating a technical SEO strategy
Before you can develop an executable plan, you must first determine what you should be concentrating your efforts on. As a result, it is vital that you undertake a technical SEO audit on your website. This is what Franco Valentino, the founder of Narrative SEO, has to say about why this is important: “Your website serves as the digital entrance to your business for your consumers. If the site isn’t speedy and appealing, it has the potential to either attract or repel visitors. A technical SEO analysis sheds light on the secret connections that exist between your server and the rest of the internet.
Our traffic has increased by 87 percent, and we’ve observed lead growth of +160 percent or more as a result of fixing problems discovered by b “”These reports,” says the author.
In order to do this sort of audit successfully, you must first compile your list of must-do things in the order of what will have the most impact in the shortest amount of time.
Then, include these 7 technical SEO items
Once you’ve compiled your list of tasks, assign the most logical team members to each activity and establish a timeframe for completion of the project. Depending on the technical health of your website, you may encounter a number of difficulties that you must resolve. The seven items listed below are some of the most frequent, and you may begin working on them immediately.
1. Apply SSL
SSL is a phrase that we hear thrown around a lot, but we may not be familiar with what it actually implies. It is an abbreviation for Secure Sockets Layer, and it is essentially a security protocol that is used to establish encrypted communications between a web server and a browser while they are communicating over the internet. We used to see it most often when we made an online purchase (to protect your credit card or payment credentials) or when we joined up for something that required our personal information to be protected.
Google Chrome and the other browsers began rolling out their “Not Secure” initiative in July of this year, in which any website that did not have a security certificate put on its website was labeled as “Not Secure.” As a result, what happened?
The answer is quite self-explanatory; simply install a security certificate on your website domain and switch your website to an HTTPS server.
You’re all set to go after you’ve saved your adjustments.
You may anticipate the modifications to take effect within 10-15 minutes once SSL has been enabled, but it may take up to 72 hours for the entire website to be converted, depending on the size of your website.
2. Decrease site load time (desktop and mobile)
Have you ever visited a website that took an excessive amount of time to load? As a result, have you ever abandoned a website because it was taking an excessive amount of time to load? You are most certainly not alone in your feelings. More than 40% of people have abandoned a website due of the long time it took for the site to propagate, and this percentage is only increasing over time. As a result, site load time is critical to your business for a variety of reasons, including the following:
- A user is far more likely to quit your site if it does not load within less than three seconds on a mobile device and within two seconds on a desktop computer. The load speed of a website is one of the ranking factors considered by Google. If people are leaving your site, they are likely to do so by hitting the back button — and this contributes to an increase in your site’s bounce rate, which Google analyzes as a ranking factor.
Increasing the speed of your website may be accomplished in a number of different ways. The most prevalent causes of delayed loading times are huge photos and rich media files, which can take an inordinate amount of time to load in and of itself. Improving the load time of your website by compressing and optimizing these pictures and files may make a significant difference. Additionally, browser caching, the use of content delivery networks (CDNs), the removal of unnecessary scripts files, and the reduction of HTTP requests all help to the resolution of this prevalent problem.
Usually, once you’ve completed the punch list, you’ll see a rise in the speed of your website nearly immediately.
3. Eliminate 404s or broken pages and links
When you get 404 errors on your website, it signifies that you have pages on your site that do not exist – and that you are connecting to them. For the most part, they’re not functional, which doesn’t make for a pleasant user experience. This is most usually triggered by a situation in which you had a page that previously resided at a certain URL, but then changed the URL, or perhaps you no longer needed the page and so unpublished it. Once this has occurred, you will want to make certain that a 301 redirect is established.
When a page is broken, Google is unable to crawl it, which can have a negative impact on your search rankings.
The following methods can be used to determine whether pages on your website are not functioning correctly:
- Make use of LinkMiner. LinkMiner is a Google Chrome Extension that I use and recommend to everyone. When used on a per-page basis, it performs admirably by determining which links (or sites you’re linked to) are active and which are inactive. It does not, however, allow you to audit a complete site at once, which effectively limits its usefulness to new or updated page quality assurance activities or smaller web projects. Make use of SEMRush. Running a site audit in SEMRush can provide you with a summary on all of your pages and their current statuses in minutes, saving you time and money. You may then categorize your 404 pages, select where each one will be redirected to, and put those redirects into effect as fast as possible. Make use of the Google Search Console. When signed in to Search Console, you may look for Crawl Errors to fix the problem. You’ll find a list of your 404 error pages under the “Not Found” tab in the navigation bar. If you wish to go any further, you may click on the “Linked From” option to check which pages these 404 pages are linked to
- However, this is not recommended.
It is recommended that you build a newly updated sitemap and submit it to Google to inform them of your website’s modifications once you have fixed your broken pages and links.
4. Eliminate mixed content issues
If you’re experiencing troubles with mixed content, it’s quite probable that you’ve recently implemented SSL on your website. You have non-secure (HTTP) pages linked inside your content, which indicates that you are using an insecure protocol. Despite the fact that you have protected your website, the connected material that you had before making the transition will not be immediately changed as a result of this. To your advantage, this is really a quite simple remedy, albeit it may take some time if you do it manually.
It will appear under the Errors report and will include all of the pages that you should be worried about.
Once you have a list to work from, you can go through each page and discover the HTTP links, which you can then update to HTTPS — but who has the time to do all of that?
Following the resolution of those issues by your developer, re-run the site audit to identify any lingering faults that may need to be corrected manually. Moving ahead, keep in mind to only embed secure material on your website in order to avoid any troubles from building up.
5. Eliminate duplicate content
Having duplicate content on your website implies that two or more pages on your website have identical or nearly identical material, and Google is unable to determine which page should be displayed first. As a result, you may expect to notice a decline in your search engine ranks, which will in turn have an impact on the volume of traffic to your website. To determine whether or not your website is guilty of duplicate content, you may use SEMRush’s Site Audit tool to get a list of the problems on your website.
The most apparent answer is to ensure that each of your pages is unique.
If you must have duplicate content on your pages for any reason, you can also include a rel=”canonical” link on one of them to inform search engines which page you want them to display in search results when they crawl your site.
6. Disavow toxic backlinks
Your website may gather a large number of backlinks over time. While we typically consider this to be a positive development (particularly if the backlinks are genuine), some of them may really be harmful. This implies that they can have a negative impact on your search engine rankings, and you should avoid using them. So, how can you determine whether or not your website is affected by this issue? Screaming Frog and other similar tools are available. Google Search Console keeps track of the domains that are referring back to your site, and it also provides you with a domain score to assist you in evaluating the quality of the connections.
First and foremost, if you wish to disavow links, you’ll want to personally contact the sites in question and request that they delete any connections to your website.
Unfortunately, this request is frequently disregarded or refused (which is terrible).
Once you’re finished, Google will designate them with a ‘no follow’ tag, which means they will no longer have an impact on your search rankings in the future.
7. Create an XML sitemap and submit it
Once you’ve done implementing SSL on your website, removing duplicate content and broken links, and finishing the remainder of your technical SEO strategy, you’ll want to notify Google that you’ve made improvements to your online visibility. Sure, it will ultimately become aware on its own, but by manually submitting your newly updated sitemap, you may assist Google in being aware much more quickly. As previously said, a sitemap simply informs Google about the most significant pages on your website, which is really beneficial.
- If you choose View XML File, you will be able to see the sitemap that you created.
- Log in to Search Console and choose Crawl, then Sitemaps from the drop-down menu.
- While it takes less than a minute to submit, it may take Google a little longer to begin indexing your site.
- Considering the situation, you don’t want every single one of your pages to be indexed.
Allowing Google to index your optimized web pages is made possible by providing your most recent sitemap. This has the potential to immediately effect your search engine results (which can directly affect your business metrics).
The unavoidable importance of SEO
No doubt, search engine optimization (SEO) is a priority for any company that has a website and should be paying special attention to it. After all, if people can’t find you on the internet, do they truly believe you exist? It’s vital to note that technical SEO, in conjunction with keyword-oriented SEO, works best when they’re done together. If you want assistance in launching your very own technical SEO audit and plan, please contact us.
The Comprehensive Guide to Technical SEO Audits
Written by Benjamin Estes Technical SEO is the discipline responsible for analyzing if the implementation of a website is limiting the amount of organic search traffic that is sent to that site, and then resolving any implementation problems that are discovered during this process. Such problems are discovered during a technological audit.
Why use a checklist?
An great technical audit examines a wide range of items in a wide range of locations. If you don’t keep track of your activities, you can forget what you’ve accomplished—or what you still have to do. Checklists are ideal for keeping track of the complexities of this situation. They’re straightforward instruments that provide several advantages. The following are examples of checklists:
- Comprehensive. Even if you don’t have a list, you may still be able to identify evident technical issues with a website. It is more productive to use one since it guarantees that you remember to tick all of the essential boxes
- Working without a checklist necessitates a greater amount of work. At each level, you must make a decision on what to do next. This question is answered for you by the checklist
- Understandable. Unfortunately, your intuition cannot be osmosed by an intern! Delegating audits is made possible by meticulously specifying your task using a checklist.
Audits are just as valuable as their ability to make a difference. Whether you’re a practitioner or a partner with an organization, your actual work begins once you’ve completed the evaluation. You must bring the issues you’ve discovered back to your team and work with them to find solutions. As a result, we inquired: “Can we develop an audit that would assist us in ensuring that the errors we discover are corrected?” As a result, a checklist is created that is aware of both technical challenges and the ways in which those flaws might become commercial concerns.
What makes an excellent technical audit?
Once we’ve opted to utilize a checklist, we’ll need to make sure we include the appropriate items on it. A technical SEO strategy has only one goal: to ensure that the development of a website does not result in a drop in traffic from organic search. Everything we discover should ultimately take us back to that conclusion. That’s the scope of the audit. One way is to arrange the checklist according to the location where you will look to evaluate each check. You would begin by reviewing all on-page items, then go on to reviewing all sitemap concerns, and so on.
We begin by imagining the dialogues that will take place when the audit is completed.
It outlines why we need to make the change and why we should make it.
- As a result, useful content isn’t being indexed
- The reason for this is because URLs are not discoverable by crawlers. The problem is that we haven’t published sitemaps to Google Search Console.
That is the underlying reasoning of this audit checklist. The document’s organizational structure is based on these three components.
Jump over to the other side and have a look at it while keeping this concept in mind. As you can see, this isn’t just a technical checklist, as you’ve undoubtedly guessed by now. It is a tool that assists you in communicating the significance of your results.
The structure encourages completeness
Each row of the checklist corresponds to a particular problem. By asking the appropriate question at each level, we can ensure that the information is as thorough as possible without introducing duplication to the system. This is due to the use of the MECE principle (which stands for “Mutually Exclusive, Comprehensively Exhaustive”). At each level of analysis, we do the following:
- Please include any potential issues and make certain that they do not overlap.
Let us use the greatest level of analysis to prove our point. The checklist as a whole looks at if we have a technical problem with our site that is causing it to be less visible in search results. There are three possible causes for us to lose search traffic as a result of a technical problem:
- Because of technological constraints, excellent material is not indexed
- Or because of technical constraints, indexed content does not rank for desired searches
- Or because of technical constraints, site content is not well-presented in search
These options encompass all of the issues that we may be confronted with (i.e., they are “completely thorough”). They also don’t cross paths with one another (“mutually exclusive”). All sub-problems in these domains are exposed as a result of recursive application of the same method of thinking. Afterwards, we compile a list of all the difficulties that may be creating these sub-problems. The checklist is made as complete as possible, with no superfluous inspections that might cause us to sluggishly progress.
Technical audit tips
The public can use this checklist template, which is free to use. After opening it, you’ll find that you just have viewpermissions for the master document, which is disappointing. To make use of it, you’ll first need to make a duplicate of it:
Mark each row with a status
Each issue should be marked with a Pass, OK, or Fail:
- If you get a pass, that indicates you have no worries. OK indicates that the issue does not appear to be relevant
- When anything looks to be incorrect, it is referred to be a failure.
When you make a change to an Issue, the grade for the Cause and the Result will be adjusted as well. If any Issue receives a failing grade, the Cause and Result will likewise receive a failing grade.
Find the answer quickly
The use of this document is still appropriate for those who are new to search engine optimization. We’ve now included aStart Herecolumn to make it easier than ever to get started with your project. It is possible that new users of some of these tools will be perplexed as to where to go for useful information. The Start Herecolumn directs you to the exact location where you may locate the information you want.
Use the structure to make a recommendation
If you’re the person responsible for assessing the audit data, you want to gain a high-level overview of the situation as soon as possible. By filtering for Issue rows, you may make that view more manageable thanks to the sheet’s structure. Results and causes can be filtered out to provide a fast and dirty overview of a website’s strengths and flaws. Whenever I come across a finished audit, that’s the first thing I look at:
Filter to see related tasks
It’s important to complete the audit as swiftly as possible if you’re the one in charge of it. Take use of the sheet’s structure to organize your information. Take use of the sheet’s structure by displaying only the issues that you are currently reviewing at the moment. Try filtering by theWherecolumn—for example, Google Search Console—to see what comes up. This will allow you to grade all issues for that tool at the same time.
Get the audit checklist
On the 10th of September, 2019, an update was made. Among the modifications are:
- Remove rows that are no longer relevant as a result of the demise of the previous Google Search Console
- Many rows have been updated to relate to reports in the new Google Search Console. Get rid of the reference to the rel=next/prev markup.
The most recent update was made on October 1, 2018. Among the modifications are:
- Some issues have had their terminology changed to make it clear where they are in the hierarchy
- Several superfluous lines have been removed. Correction of typos that had an impact on the meaning of a few of sentences
- A new section has been added that is important to mobile-first indexing.
The most recent update was made on September 13, 2017. Among the modifications are:
- Each sentence was made easy to understand
- The addition of pointers for quickly accessing the necessary reports in each tool
- For certain rows, I changed the tool that was being used. More Google references have been added. Deleted a few of questionable statements (about site performance and HTTP/2)
- A redundant time column has been removed. removed entire portions that made the audit appear less MECE-friendly Cases where some cells would display “Incomplete” while others would not were corrected.
Thank you to everyone who has shared their thoughts throughout the years!