Longer Content Produces Higher Search Rankings. Simply put, studies show that longer content dominates page one of search rankings. SerpIQ ran a study charting the top 10 results in search queries by content length. The first result typically has 2,416 words and the 10th result has 2,032 words.
Is content length a ranking factor?
Because again, content length is not actually a ranking factor. This means that websites with higher domain authority can ride off their past history of backlinks, relevant keywords, and topical authority shown through previously published longer articles and blog posts.
Is content length important?
While there is certainly good evidence that content length correlates to rankings, it’s not the most important factor. Doing this might increase your rankings in the short term, but it’s completely adverse to what Google wants, and eventually, the algorithm will adjust to compensate.
Are longer blogs better for SEO?
Longer blog posts rank better. A blog post should contain at least 300 words in order to rank well in the search engines. But long posts (1000 words or more) will rank more easily than short posts. Writing long-form blog posts will boost your SEO ranking so that more users can find your awesome content online!
What should be the length of content?
Forbes says that content should have at least 300 words in order to meet SEO best practices. Content with at least this many words has a better chance of including the right SEO keywords with the right density and frequency, making it easier for a search engine crawler to correctly classify and index the content.
Does longer content rank better?
Longer Content Produces Higher Search Rankings. Simply put, studies show that longer content dominates page one of search rankings. SerpIQ ran a study charting the top 10 results in search queries by content length.
Are long articles good for SEO?
They are cornerstone content and they help our organic traffic grow. Here’s how long articles contribute to SEO: So more content, means more on-topic, high-quality information here. A longer text might also help you rank for multiple long-tail variants of the keyphrase you’ve optimized your text for.
Does blog length affect SEO?
Turns out, longer content typically has these elements baked into it. That’s a big reason why long-form content ranks better in organic search than short content. According to a HubSpot study from 2021, the ideal blog post length for SEO should be 2,100-2,400 words.
How long should blog posts be for SEO?
For SEO, the ideal blog post length should be 2,100-2,400 words, according to HubSpot data. We averaged the length of our 50 most-read blog posts in 2019, which yielded an average word count of 2,330. Individual blog post lengths ranged from 333 to 5,581 words, with a median length of 2,164 words.
How much content is good for SEO?
According to Search Engine Land, longer content (1,000+ words) tends to help websites show up in search results. Forbes indicates that an average of 600-700 words per page is optimal for SEO.
How do I know my blog ranking?
Simply enter the domain name you want to look up and SEMRush will get a ton of information. After that, click on the organic research tab to view the full list of all keywords your website is ranking for. You can sort the results by position, URL, traffic, and more.
How long should a page of content?
The general rule of thumb for content length and density ranges greatly, from a minimum of 200 to maximum of 1,000 words per page, depending on the topic complexity and objectives. The main goal of website content is getting your message across effectively and enticing your reader to take action, while being concise.
What is the average length of a blog post?
The average blog post is now 1142 words long, 41 percent more than three years earlier. Half as many bloggers write content with less than 500 words. In contrast to that, the number of bloggers writing 2000+ word posts has increased sixfold. They also report better ROI from longer content.
How long is a good article?
If you are looking for a good rule of thumb, write content between 1,500 and 3,000 words. Medium says the average reading speed of an adult is about 265 words per minute. If you take that rule of thumb, you should write content that is between 5 to 12 minutes.
What is the ideal length of a title?
An ideal title tag length is 55 characters. If your title tag is more than 60 characters, Google will shorten it with an ellipse when search results are displayed.
How long should blog posts be 2020?
A good benchmark is to write content that’s around 1,000 to 1,500 words. At a minimum, blog posts should have at least 300+ words so that they won’t be labelled as having ‘thin content’.
Is Longer Really Better? How Focused and Comprehensive Content Ranks Better
If you read this article from beginning to end, it will take you 10 minutes and thirteen seconds. But here’s the thing: That took me 21 times as long to compose it as it did for you. When you stop and think about it, creating truly excellent long form content takes a significant amount of time. The number of people who can flop into their chair, bang out an article of 2,000 words in under an hour, and move on with their day is limited. To write an excellent piece of material that is above 2,000 words in length, it often takes two or three hours for the majority of people.
Is it really worth it?
Have you given it any consideration?
I realize that’s a gloomy concept, but bear with me.
- I’m going to take the question full on and address it.
- There is no hesitancy.
- Is it really worth it?
- In the next section, I’ll reveal an easy-to-follow approach to save time while writing articles, as well as an effective method to ensure that your articles appear at the top of search results.
- It wasn’t easy to write, and it’s possible that it won’t be easy to read either.
5 Things More Important for Your Content Than Content-Length in 2022
In recent years, the length of content has been hotly discussed, with many SEO gurus urging their followers that they must write excessively long blogs if they want to be successful on the internet. While there is no doubt that the length of material has a positive correlation with rankings, this is not the most significant aspect to consider. The reason for this is because the length of material is frequently inversely proportional to the quality of the content. When you prioritize length over everything else, you will inevitably diminish the value of each individual word, for example, expressing something in 1,000 words rather than 300 because you want to rank better in search results.
After all, they aim to provide value to searchers rather than simply serving sites with the most words.
As a result, while high ranks are undoubtedly connected with large word counts, there are at least five additional characteristics that are far more essential and that you should take into consideration as well.
The average length of content in the SERPs (Image source:Capsicum Mediaworks) Let’s have a look at some examples:
- Adding value to your readers’ experiences
- More than simply words are being offered
- Grammar and spelling should be correct
- Keyword optimization
- Recognizing the importance of your viewers’ time
1. Providing Value to Your Readers
First and foremost, the purpose of your material should be to provide value to your readers’ lives above all other considerations. If you are unable to accomplish this easy aim, it is doubtful that others will share or link to your website, making it more difficult for you to rank for competitive search phrases in the future. The purpose of your material should be to provide value to the lives of those who read it. To send a tweet, simply click here. Even if you are successful in attracting visitors to your website, they are unlikely to convert into paying clients unless your material is of high quality.
If you want to deliver value to your readers in order for them to become paying customers, you must prioritize quality over quantity while writing your content.
Make sure to go over our extensive article on the subject: Content Marketing Essentials are listed below.
Why Are They Reading Your Content?
In order to deliver value to your readers, you must first understand why they would want to read the post that you’re generating in the first place. It is impossible for you to deliver value to the reader if you do not comprehend the problem that he or she is attempting to address. Value may be found in a variety of forms; a reader can be seeking for guidance, amusement, instructions, comedy, or any of the other numerous types of value available. Recognizing what your readers are looking for and developing your content in a way that meets their needs is critical to providing them with value.
- In light of the fact that the searcher is likely to have little or no prior knowledge, your instructions must be thorough and extremely fine, and they must avoid skipping over aspects that more experienced individuals might consider intuitive.
- Knowing what customers are searching for, you must develop a website that communicates that value in the most effective manner possible; in many circumstances, this will not be accomplished by producing a lengthy essay that is lengthier than the competition.
- I’ve looked into the research.
- Compared to its more brief counterparts, long-form content often garners higher levels of engagement, higher ranks, and greater number of shares.
However, this does not imply that long-form material is equivalent to excellent content. It does not imply that long-form material should be the primary focus of every content initiative. It is certainly not the case that lengthier material is necessarily better stuff.
2. Offering More Than Just Words
The ability to compel your visitors to read your information is no longer sufficient; you must also provide them with various forms of content such as visuals, movies, and an auditory experience. The reason for this is that reading isn’t always the most effective method of presenting your material, especially if you’re attempting to convey something visually or intricately designed. Consider the following scenario: you are developing a guide that explains to your clients how to fix their lawn mower.
- As a result, most instruction manuals now include illustrations, and many firms have instructional films available on their websites or YouTube channels.
- It’s possible that your page has only a hundred words on it, but it’s also possible that it’s complemented with many photos and an outstanding video that delivers enormous value to your viewers.
- Furthermore, individuals are more inclined to link to websites that have extensive videos and pictures on them rather than simply text-based websites.
- Developing social media content (Img src:Edge Media) It goes without saying that the cost of producing a high-quality video is typically more than the cost of writing an article; this can be prohibitive for some websites, but it also represents an excellent opportunity for others.
- In addition, by generating video material, you will be able to share it on other sites such as Vimeo and YouTube.
- Adding graphic components to your page that enhance its appearance does not take precedence over the length of your content.
3. Correct Grammar and Spelling
While you might make a compelling case that appropriate grammar falls under the category of ‘useful content,’ it is so important that it merits its own area. Your grammar is going to be noticed by Google as well as your viewers if you write poorly. According to some study, Google’s algorithm is capable of distinguishing between information that is properly written and those that include errors in grammar. If they haven’t already, it’s quite probable that they will begin to include decent grammar as a ranking criterion in the not-too-distant future.
The reason for this is straightforward: consumers like to read information that is well-written, which is why you should not avoid reviewing your content before publishing it.
Want to know how we increased our traffic over 1000%?
Join over 20,000 other people who receive our monthly email, which contains insider WordPress advice! Now is the time to subscribe. Grammar and spelling are important. A user is more likely to go back and try to locate another website to view if he or she arrives on a page with bad language and spelling. Because it is incredibly difficult to comprehend a page that has been inadequately written, users resort to this practice. These individuals who return to your site are obviously not going to become customers, and even those who do remain on your site are significantly less likely to become customers.
In fact, researchers at Globe Lingo discovered that 59 percent of their participants would be less inclined to utilize a service or product if there were noticeable grammar or spelling issues on the company’s website or marketing materials.
Take a look at these 30 typical grammar mistakes that we all need to avoid committing.
4. Keyword Optimization
Putting up the time and effort to create an excellent piece of content for your readers to appreciate is a wise decision, and it’s even wiser to ensure that it’s properly optimized for relevant keywords. This will increase the likelihood that you will rank for terms that people look for on a regular basis, resulting in more passive traffic from search engines like as Google, Yahoo, and Bing. Following simple SEO guidelines, Kinsta was able to raise its organic traffic by 571 percent in just 13 months.
- While no business should rely only on search engine traffic to generate money, it would be foolish to overlook a focused source of traffic that may be exploited to generate cash.
- Before you can optimize your posts, you must first determine the keywords people are searching for, which might be more difficult to determine than it appears.
- It is possible to enter a seed keyword and then identify other search phrases that are linked to it using keyword research.
- Ahrefs is a tool for conducting keyword research.
- In fact, when it comes to determining which keywords to target, the purpose of the searcher is possibly the most significant thing to take into consideration.
- This can provide you with further information about these individuals, including whether or not they are likely to purchase from you, whether or not they are ready to buy, and whether or not they require additional convincing.
- For example, a person trying to purchase a car is likely to require more persuasive and extensive information than a person looking to purchase a low-cost electronic device.
- First and foremost, it is always preferable to write in a natural manner rather than concentrating on keyword optimization because this will result in the finest possible quality material.
- At this level, you may influence Google’s decision to rank you for certain keywords without appearing to be attempting to manipulate their system.
The most significant places for your keywords to appear are in your title and header tags, because Google tends to give more weight to the terms that occur in these tags than any other. As a result, it’s a good idea to include your keyword in your title wherever feasible.
5. Valuing Your Readers Time
Instead of obsessing on the length of your material, you should focus on whether or not you are adding value to your readers’ lives and not wasting their time. Perhaps the most important reason for paying attention to the length of your content is that it will inspire you to produce lengthier pieces than you need to. Readers’ time is highly valued. This demonstrates to your readers that you do not appreciate their time and are more concerned with increasing your search engine results than with caring about your clients.
- They certainly don’t want to have to read a lengthy piece to find out something that appears to be rather straightforward.
- It is likely that your articles will be only a few hundred words in length, but it is also possible that the quickest read may be several thousands of words long.
- Taking this approach will demonstrate to your readers that you respect their time while still providing them with what they were searching for.
- Is it true that they dragged on or that they were too brief?
- To send a tweet, simply click here.
Should You Care About Word Count?
Following your reading of this post, you may be wondering if you should be concerned about your word count or whether you should not. It can be perplexing because you want to concentrate on these five elements that are really essential, but you also want to rank well, and studies have shown that large articles tend to rank higher than short articles. The solution is to re-prioritize, with word count being considered as an afterthought before posting rather than when you are actually creating your piece.
Instead, you may utilize the number of words in an article to determine how much marketing and link building will be required to get it to the top of the search results.
However, by ignoring the word count, you may write articles that deliver a better user experience, with the side effect being that link building and marketing become much easier. Save time and money while improving the overall speed of your site by implementing:
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That and much more is included in a single plan that includes no long-term obligations, aided migrations, and a 30-day money-back guarantee, among other things. Check out our options or speak with a sales representative to select the plan that is suitable for you.
Yes, Content Length Matters For SEO
Make more of it.If I had to give one piece of advice about writing for the web or SEO, it would be this:Make it more.Content is king, but long-form content is the king of kings.For example, suppose you’re trying your hand ataffiliate marketing and you’ve created a website that’s focused on unicorn decor (you’ve chosen a super-specific niche, and a magical one at that). You’re putting together a buying guide for the best unicorn figurines, which offers a higher commission rate than some of the other products you’re promoting and doesn’t appear to have a lot of organic competition for the keyword “best unicorn figurines.” You’ve done your keyword research and set up your affiliate links; what’s next?
(With a few essential limitations, which we’ll discuss in more detail later.)
The Ideal Content Length
In terms of blog post or piece of content length, there are several excellent articles available that provide some insight into the “perfect” length. A research published in 2016 by Search Engine Journal, for example, discovered that top ranking results have an average word count of around 1,900 words. As a general rule of thumb, 1,500-2,000 words is a fair length. The optimum lengths, on the other hand, vary based on the topic, the keyword, and the level of competition. Google will pay greater attention to how visitors interact with the material rather than the length of the content itself.
Why Longer Content Matters
There are a couple of reasons why lengthier material tends to score higher in search results. First and foremost, more words frequently (but not always) imply more authority. Because of this, visitors are more likely to stay on the page longer and are less likely to need to travel elsewhere for the information they seek. Longer content is also more likely to generate more social interaction. In addition to these variables, Google may determine whether or not your piece of content is significant and beneficial to visitors.
Why Longer Content DOESN’T Matter
But wait a minute, didn’t I just spend all this time explaining that lengthier content ranks higher in search results? But there’s more to it than that, as I’ll show you later. Sure, you could channel your inner college freshman who is attempting to meet the word count requirement for an assignment by include a slew of prepositions and adjectives. Additionally, you might restate the same word over and over again in different ways in order to increase the amount of space in between headers. What’s more, merely having a boatload of words on a website will not get you on the first page of Google results.
Take, for example, the shopping advice for unicorn figurines as an illustration.
Consider the alternative: I decide to produce a similar sort of article for my new unicorn decor affiliate site, which is a whole different story.
Consider how much you’ve written so far, and I’d make a conscious effort to write more than you have already written.
I would, however, examine your writing style, and I would make it better in my own. A very strong probability that I’d rank higher than you, and an even bigger likelihood that more and more people would enter the niche, taking traffic away from you, is a distinct possibility.
Write Longer Content—But Write it Well
If long-form material does not provide any value to readers, it is pointless to create it. If you want to make content that is thorough, rather than merely adding words, approach content creation with the goal of making it comprehensive. It is important to note that the more useful and unique material you have (which is, of course, connected to the topic), the more enjoyable the experience visitors will have.
Some Tips for Longer, Stronger Content
In case the prospect of producing 1,900 words of high-quality material seems overwhelming, here are some suggestions to help you fill your article with non-filler-y awesomeness. Extend your search beyond the keyword. What is it that people actually want to know? Perhaps they want to know which unicorn figurine is the best for their shelf, but what else do they want to know about unicorns? They will undoubtedly want to know *why* they should purchase one of your top selections, but they may also be interested in learning about the various materials from which figurines are manufactured and which type is the best.
- Make it easy to read.
- Everyone is not a writer, and that is perfectly acceptable!
- When creating long-form writing, it’s easy to get off track and litter your page with run-on phrases or repetitive ideas, which may be distracting.
- Take into consideration the whole experience.
- Headings are more than just SEO tools; they also assist readers in understanding what your post is about and provide a break for their eyes and brains from scrolling through walls of text.
- I suggested something similar in my first point, but you must provide something significant and distinctive in your material in order to be considered worthwhile.
- What are the questions they aren’t asking?
- Don’t Forget About Other SEO Techniques.
- It is neither a fast remedy or a method that can be implemented once and for all.
- What’s the bottom line?
Content Length and SEO: Does it Really Matter?
When it comes to marketing experts, one of the most hotly disputed subjects is the influence that content length has in search engine success. Many SEO professionals believe that lengthier content is better, and they are absolutely correct. Numerous studies have been conducted that demonstrate a clear relationship between word count and rank. Most of the evidence is in agreement with one another: The longer the typical piece of material is, the higher the position on the search engine results page (SERP).
We’ve all spent the effort to go through a lengthy piece of material only to find it redundant, apparent, or just plain dull.
For anybody who has put in the effort to generate a piece of high-quality, in-depth material, watching shorter pieces of information continue to rise to the top of search results can be discouraging.
For those of you who took statistics in 10th grade, you may recall the phrase: “Correlation does not equal causation.” Those of you who were sleeping in the back row should take this as a sign that there could be something else going on.
Content Length and Ranking
There are a multitude of ranking elements that search engines take into account when determining where our web pages should appear in search results. There is no magic looking glass that can be used to see into the SERPs and discover the exact mix of criteria Google used to determine its positions. We also have no way of knowing whether or not the users who come to our websites via search will have the patience to read a lengthy or quick response. The only thing we can do is look at their search keywords, clicks, session lengths, and conversions and, with a little inference, we can get a feel for the type of material they want, as well as whether they prefer long or short pieces of information.
One thing is undeniable: Google continuously serves up lengthier information to those who conduct searches.
What we Know for Sure About Content Length
A survey conducted by Search Engine Journal in 2018 questioned their users what word count they considered to be a decent rule of thumb when attempting to get content to rank. As you can see, they did not all agree on their responses. There has been a significant amount of user science performed to determine the link between content length and search engine performance, despite the dispute on what the “sweet spot” is for word count. In summary, the following are the conclusions we can draw with confidence on the effects long form material has on search results.
Better Ranked Sites Tend to Have Longer Content
If we go to Google for guidance on the optimal word count for online material, we will find that it delivers a much clearer response than the content providers in the previous section. In a survey of more than 20,000 keywords, serpIQ discovered that the average amount of words for a single url was 2,416 words on average. Although we are aware that there are additional ranking elements that are likely to be linked to the top websites achieving those coveted ranks–such as domain authority, website performance, and backlinks–the relationship between lengthier articles and higher rankings is unassailably compelling.
Long Copy is More Likely to Earn Backlinks
If we go to Google for guidance on the optimal word count for online material, we will find that it delivers a much clearer response than the content providers in the preceding paragraph. The average amount of words for a single url was 2,416 according to a serpIQ survey of more than 20,000 keywords. Although we are aware that there are additional ranking elements that are likely to be linked to the top websites achieving those coveted ranks–such as domain authority, website performance, and backlinks–the association between lengthier articles and higher rankings is unassailably strong.
For content producers, it is critical to remember that it is not the length of articles and blog posts, but the topical authority that such articles and blog posts demonstrate, that qualifies them for the top ranks in the search engine results (more on this later).
Longer Content Establishes Expertise that Leads to Conversion
Longer, high-quality content is also more likely to result in higher conversion rates. Marketing Trials discovered that longer content converted better than shorter content in home page experiments. The longer content converted better by roughly 45 percent. This information may appear to be contradictory, given that we humans have been accused more and more frequently of having shorter attention spans as a result of the internet and other digital media. User sophistication and efficiency are increasing as are the capabilities of search engines, algorithms, and content marketers, all of which are improving.
- Long copy is more effective than short content.
- Webmasters are more prone to portray in-depth expertise through lengthy blogs and landing pages as a result of this phenomenon.
- Content that is lengthy will always create an authoritative image that will increase conversion rates (unless it lacks topical relevance).
People Engage More Regularly with Longer Content
Finally, the evidence indicates that consumers are more inclined to engage with and share information that is longer in duration. As reported by CopyHackers, long-form content that is more than 1000 words in length regularly receives more average social shares. Consider how much time you spend on social media sites compared to how much time you spend on search engines to have an understanding of this. Google search queries are more likely to be particular solutions or answers to a specific need, want, or problem when they are entered into the search engine.
Consider the difference between rushing into a store to get something on a whim during the workweek and spending an afternoon simply strolling through an outdoor mall on a sunny Saturday afternoon.
The bottom line is that lengthier content helps everyone appear good.
What We Know About the Short Stuff
Despite the fact that longer writing allows for more credential-building and keyword inclusion, shorter content may and frequently does perform highly in search results. Since the Panda update, Google has made it more difficult for thin material to rank in search results. However, once again, correlation does not imply causality. It is not always the case that short-form material is lacking in substance; it might include significant and useful information for searchers. In addition, because search engines are still crawling and indexing brief posts and web pages, we may be confident that search engines are taking notice of short material.
Take, for example, entering the name of a well-known writer or journalist into the Google search box; the results will almost always contain recent highlights from the writer’s or journalist’s Twitter feed.
Although short content may do many of the same SEO jobs as long-form content, it is far more difficult to achieve the same results.
When used together, these characteristics have the long-term effect of boosting a site’s domain authority and Google ranking over time, as well as raising the chance of that site showing regularly in SERPs for a range of search phrases.
As a result, if you want your brief content to rank, it must be original or incredibly beneficial to users.
Sites with Higher Domain Authority can Get Away With Shorter Content
In the event that Buzzfeed or Forbes decides to offer a shorter story, it’s probable that their material will still appear on the first page of search results, according to Google. Because, once again, the length of a piece of material is not a ranking determinant. This implies that websites with higher domain authority can rely on their historical history of backlinks, relevant keywords, and topical authority, which can be demonstrated by previously published longer articles and blog posts, to get higher rankings in search engine results.
This is why, while creating content, it’s best to focus on long-tail and conversational search terms that are less difficult to rank for in the first place.
Featured Snippets are the New “Short Stuff” of Search
Since the introduction of Featured Snippets in 2014, Google has included brief summary replies to question-based keywords in its search results. Google emphasizes solutions to particular inquiries from users, allowing searchers who simply want a quick fix to acquire the information they require without ever having to go through search results. This improves search for users, but it does not necessarily benefit webmasters who are attempting to increase organic traffic (unless your website happens to be the one that gets to be in the much sought-after “Position 0” place).
Until recently, urls that appeared in highlighted snippets also appeared at the top of the search engine results page (SERP), providing them with the possibility to garner large amounts of traffic.
Other Ways Google Handles the Short Stuff
There are a variety of additional methods in which Google aims to provide its consumers with concise and straightforward answers.
- Rich Answers are direct, factual responses that appear at the top of the search results page. Knowledge Graphs are information boxes that include information acquired from a number of sources. Rich Snippets appear as normal search results, but with additional information displayed, such as ratings, prices for products, or ingredients in a recipe
- Rich Snippets appear as normal search results, but with additional data displayed, such as ratings, prices for products, or ingredients in a recipe
All of these, like highlighted snippets, give brief responses that avoid searchers from ever having to leave Google’s site in order to get further information. Google is always innovating new methods to provide people with instant answers at the exact moments when they need them, and it will only become better at doing so in the future. Only approximately 12 percent of search queries now result in featured snippets, indicating that there are plenty of instances in which consumers will need to browse through the urls shown to them in search engine results pages (SERPs) in order to find the answers they seek.
However, in general, Google will continue to improve its understanding of when searchers desire a rapid response rather than a large number of search results with extensive material.
Since a result, emphasizing lengthier material will continue to be the most effective strategy for webmasters when it comes to content production, as Google is on schedule to handle all of the short content on its own.
What This Means for Your Content Creation Practices
Because the ordinary webmaster does not have a dedicated team of bloggers and content writers to produce long-form content on a consistent basis, this presents a significant barrier for them. The creation of large amounts of content takes time, and if SEO success is defined as a daily blog or article of 2000 words or more, the ordinary webmaster may not believe that they are capable of achieving it. At the very least, not straight away. However, the more you realize the importance of continuous and lengthier postings in helping you appear higher in search results, the more likely it is that you will prioritize redirecting resources to employing a content writer or engaging a content marketing team to assist you.
It Always Comes Back to Target Keywords
It’s difficult to get through an SEO essay without coming across some mention of keywords. The keywords that we choose to integrate into our content, as well as the target keywords that we want to optimize for, must be strategically chosen. In order to make the time commitment necessary to create in-depth content for your website, you must first develop an effective keyword strategy that will attract the right visitors. A keyword cluster or list of relevant keywords to your website’s specialty is an important aspect of providing possibilities for your content team to work from while developing content.
Think Less About Content Length and More About Topical Authority
Although longer content is associated with greater ranking, it is not the cause of higher ranking. Long articles and blog posts with many headers and keywords are far more effective at demonstrating topical authority to Google, and it is much simpler to demonstrate that authority through long articles and blog posts. Your website’s topical authority is determined by how thoroughly and in-depth it covers a given field. Instead of writing 2000-word articles every week, why not aim for a weekly post of 800-1000 words that covers a wide range of topics related to your keyword cluster?
The following topics and keywords could be used to create a content calendar by an interior design company: how to choose the right paint color, the advantages and disadvantages of using wallpaper in your home, whether or not to do your own flooring installation, how to remodel your bathroom on a budget.
Get Excited About Your Potential for Backlinks
As previously stated, long-form material receives an average of 77.2 percent more links than shorter content on a given day. Instead of attempting to fluff up your material in order to reach the 2000-word threshold, consider if the manner you have organized, structured, and written the information makes it worthy of being linked to from other sites. It is crucial for your users and search engines that your articles are easy to read, and articles with engaging titles, simple structures, and innovative use of photos, videos, or infographics are more likely to be viewed as useful by other webmasters.
Until then, refrain from stretching out your postings in order to reach a specific quantity. The fact is that one high-quality backlink is worth more to your search engine ranking than a thousand superfluous words–always and everywhere.
If You’re Just Starting Out, Avoid Shorter Content
Websites with a low domain authority should avoid having brief content, including a short homepage and landing pages, and should instead use longer material. When it comes to website content production, you don’t want to run the risk of being flagged by Google for thin-content or duplicate material right off the outset. The decisions you make early on in the process will have a significant impact on your capacity to generate continuous traffic in the long run. In general, you should prefer readability and quality above word quantity; but, waiting two weeks to publish a lengthier post may be more beneficial than publishing 250-word items on a daily basis to build up your audience.
It is impossible to get better ranks in a short period of time.
Simply said, that isn’t going to happen.
If you put up the necessary work and demonstrate patience, you will almost certainly see benefits.
So…What’s the Ideal Content Length Already?
We’re not going to follow the rules because the first rule of negotiation is to never follow the rules. Please accept my apologies for disappointing you. In reality, as we discussed 2,711 words ago, you should be more concerned with whether you have addressed the demands of both your target audience and search engines rather than the quantity of words you have written. Ultimately, it is always the level of quality that is important. As long as that is your ultimate aim, the length of your material can fluctuate along the route.
How Focused and Comprehensive Content Ranks Better
Content has, without a doubt, risen to the top of the marketing food chain these days, with every marketing campaign including countless hours spent crafting the most succinct and comprehensive explanation of one’s goods and services. In recent years, content marketing has emerged as a significant player in the world of digital marketing, as individuals have realized the significance of this strategy. In today’s world, content marketing is more than just stuffing material with keywords and connecting to other websites; it is also about making sense and being thorough as a whole.
- It is estimated that each piece of material corresponds to a certain amount of time spent by each reader while reading it.
- A thorough content marketing strategy is therefore essential for improving your search engine results.
- What exactly does “Comprehensive Content” imply?
- Because they are more detailed and edifying, entrepreneurs can secure higher ranks in search engine optimization and marketing by expressing what one needs to know about a certain issue.
- By recognizing the necessity to capture and draw your readers in within the two minutes that they spend reading your material, you can strike while the iron is hot and get an advantage over your competitors.
- When generating complete content, there are some key elements to keep in mind: Identifying Your Target Market When writing, it is important to bear in mind that the target audience is different in its interests.
- It is essential that your content tackles every area of the subject matter, so that it is accessible to everybody who visits your website.
It is reasonable to suppose that some of your readers will hold the same viewpoints as you, while others will hold positions that differ from yours.
This is one method of attracting more than just like-minded individuals to your website.
It is the most efficient technique to include everything necessary to make the material more useful and complete while keeping your readers in mind and the fact that every reader is different from another.
When writing from the perspective of the reader, a writer may answer a greater number of questions than when writing from the perspective of the author, who thinks that the readers know as much as they do and can do their own research.
Every piece of content development necessitates extensive research.
But it is the information you obtain that should set your material apart from that of others in the field.
As soon as you have built this type of viewpoint in the minds of your readers, it will be much simpler for them to refer to your work for its originality and the knowledge that you supply, which is difficult to come by from other writers in the first place.
A unique method for presenting your data will enhance the authenticity of the information.
By comprehending the immensity of a subject, you may go over every part of the data you have obtained and determine what is repetitious and what is interesting, allowing you to create material that is thorough rather than cluttered with repeated information and knowledge.
Adapting to a Variety of Content Delivery Mediums When developing content, it is critical to keep the medium in mind as well as the intended audience.
Every writer must be capable of meticulously crafting their material for all of the different channels in order to make the information thorough and comprehensive.
It is possible to tailor your writing style and tone to suit both the medium and the kind of audience represented by the high rate of interaction on each platform if you do a comprehensive analysis of the audience represented by the high rate of engagement on each platform.
So, armed with all of these pointers to assist you in understanding and implementing comprehensive content marketing, you can help improve the way your content is perceived by examining the methods by which your competitors increase traffic and engagement to their websites and brands, and developing more unique and effective strategies to counter and compete with them while developing your own distinctive style.
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It’s undeniable that content is now king, with every marketing campaign necessitating hours of laborious effort to provide the most succinct and comprehensive explanation of one’s goods and services. The value of content marketing has been recognized for many years, and it has grown in prominence in the field of digital marketing. In today’s world, content marketing is more than just stuffing the material with relevant keywords and connecting to other websites; it is also about making sense and being thorough as a whole.
- It is estimated that each piece of material corresponds to a certain amount of time spent by each reader on it.
- A thorough content marketing strategy is therefore essential for improving your search engine ranking results in the long run.
- In what ways does “Comprehensive Content” differ from ordinary content?
- Because they are more detailed and edifying, entrepreneurs may get higher results in search engine optimization and marketing by expressing all one needs to know about a certain issue.
- By recognizing the necessity to capture and draw your readers in within the two minutes that they spend reading your material, you can strike while the iron is hot and get an advantage over your competition.
- Before you begin developing thorough material, keep the following points in mind: Making a Persona for Your Target Market When writing, it is important to bear in mind that the target audience is different and varied.
- It is essential that your content investigates every area of the subject matter, so that it is accessible to everybody who visits your website.
Expect that some of your readers will hold the same viewpoints as you, while others will hold views that differ from your own.
A good strategy to drive more than like-minded people to your website is to use social media.
It is the most efficient technique to include everything essential to make the material more useful and complete while keeping your readers in mind and the fact that every reader is different from another.
Unlike someone who assumes that the readers are well-informed and capable of conducting their own research, a writer who thinks from the perspective of the reader can respond to a greater number of inquiries.
Every piece of content development must include extensive research.
But it is the information you obtain that should set your material apart from that of others in this field.
As soon as you have built this type of viewpoint in the minds of your readers, it will be much simpler for them to refer to your work for its uniqueness and the information it contains, which is difficult to come by from other writers.
A unique structure for presenting your data will enhance the authenticity of the information you provide.
Knowing how large a topic is will allow you to go over every part of the data you have acquired and determine what is repeated and what is helpful, resulting in material that is complete and not cluttered with redundant information.
Different Content Mediums are catered to.
For each media or platform, there is a separate set of rules that determines what works and what doesn’t.
While it may not be necessary, reaching out to your audience across a multitude of channels is unquestionably a sign of progress.
Remember, the more original your material is, the more likely it is that your readers will recognize your brand and identify with you.
SEO And Word Count: How Long Should Content Be?
Many complexity exist in search engine optimization, and there is debate about the optimal word count for a page. Until recently, short blog postings of up to 500 words were the standard. Google’s algorithms, on the other hand, have evolved in recent years, prompting marketing professionals to question the benefits of longer content. Since the revisions were implemented, there have been several online disputes in which experts and professionals, authors and website owners have speculated on how many words should be allowed in a given article.
Is there such a thing as a perfect word count for search engine optimization (SEO) purposes?
- Whether or not the number of words in a blog post influences SEO
- The importance of quality over quantity in blog articles
- What the optimal length of blog entries should be
Does Word Count Affect SEO?
There are a variety of elements that influence search engine ranking. While the number of words in your article might be important, it is by no means the sole approach to increase your SEO. A rigorous examination of millions of Google search results was carried out by Backlinko in order to establish which criteria were associated with first page rankings. The researchers discovered that the average word count of the top results was 1,447 words. According to studies, the number of words in your content might have an impact on its SEO and overall performance.
Unfortunately, even the specialists are split on this subject, which is unfortunate.
Opinion 1: Word Count Doesn’t Directly Affect SEO
There is no such thing as a “optimal word count,” according to the professionals who belong to this side. They think that every search query should be addressed on an individual basis. In certain circumstances, lesser material is preferable, whilst in others, longer content is required. It has been observed that word counts vary greatly when it comes to thorough technical papers by corporations. There are pieces that cost between 1,000 and 1,500 dollars and others that cost between 5,000 and 12,000 dollars.
At the end of the day, most people agree that it depends on the issue and goal.
Opinion 2: Longer May Be Better
Other experts feel that the number of words is crucial. Longer articles provide you the opportunity to offer your knowledge and experience on the subject. To offer an in-depth examination of a subject, you’ll need a large amount of text to accomplish your goal. It is not possible to provide a thorough learning experience if you attempt to cut it too short. The following are some of the reasons why lengthier articles may rank higher in search results, according to SEO experts:
- Increased likelihood of receiving backlinks and social media shares Provide greater value to the reader by putting everything they need in one convenient location
- Increased likelihood of ranking for a number of keywords
- Visitors spend more time on your page because of this.
Neil Patel claims that articles with a larger word count tend to receive more organic traffic from search engines. SEO specialists are there to help you. According to Neil PatelandCognitiveSEO, pages with word counts ranging between 1,000 and 5,000 words tend to rank highest in search results, provided that the material is concentrated and thorough.
Long-form content allows a writer to perform in-depth studies and examine issues in depth, resulting in information that is extremely valuable to the reader.
Opinion 3: It’s Best When It’s Done
It’s possible that there’s a good explanation why longer articles are performing better than shorter ones. It is becoming increasingly popular to search for intent as search engines such as Google modify their algorithms to present consumers with answers rather than simply related stuff. Instead, they’re urging authors to concentrate on the search intent of users, or the heart of their inquiry. Google, on the other hand, wants you to provide the most detailed and correct response feasible to the user’s inquiry.
As a result, Google gives it a higher ranking since it delivers the answers that a person could be seeking for.
Quality vs. Quantity: How Length Impacts Blog Posts and SEO
SEO professionals are usually in agreement that quality takes precedence over quantity. When your content is mediocre, the length of your blog article doesn’t matter. We’ve put together a list of suggestions on how to deliver the most value to your readers. They include creating evergreen content, eliminating fluff, properly structuring the post, conducting keyword research, and editing before publication.
Produce Evergreen Content
Evergreen content is material that does not expire, allowing it to continue to engage readers for an extended period of time after it is published. In order to compose this sort of post, think of issues in your area that will continue to be relevant for years to come. You’ll want to make an investment in developing evergreen content since it will provide you with the following benefits:
- Search engine optimization improves your results by establishing your website as an expert in your sector. Because it provides solutions to people’s inquiries, it generates organic traffic. Maintains the relevance of your company
When it comes to evergreen content, in-depth manuals and tutorials are fantastic possibilities. This is due to the fact that they are thorough enough to address all of the questions that people have regarding a topic of interest. You must keep this information up to current at all times in order to maintain your high rating. Adding information, updating obsolete facts, and updating photos are just a few of the methods available to do this.
Cut the Fluff
You may find it tempting, while striving to meet a strict word count, to repeat content or include fillers that add no actual value to the reader’s experience. However, if your content fails to engage your audience, this will have a negative impact on your SEO strategy in the long term. The creation of high-quality content that is relevant to users is always the first order of business. Reduce the number of words you use if you can sufficiently cover the subject. It will be more effective than a piece that has been stuffed with fluff.
Creating an outline before you begin writing can assist you in ensuring that you cover all of the important components of the issue. When you produce thorough material, you’ll most likely be able to meet the desired word count range without exerting any effort on your part.
Invest in Structure and Formatting
If you want to create content that people will want to share, your articles must be simple to read. When it comes to retaining your audience’s interest, visually appealing layout is critical. Users on the internet today have extremely short attention spans. The average time has decreased from 12 seconds to eight seconds over the course of 15 years, according to a Microsoft research published in 2015. If you don’t grab a reader’s attention within the first few seconds of their coming on your website, they’ll depart immediately.
- Make use of subheadings that are visually appealing. Make the text scannable by using bullet points. Make use of italics, boldface, and bullet-point lists
- Keep paragraphs brief (no more than 2-3 phrases)
- Each paragraph should begin with the major point of that paragraph. Incorporate pertinent pictures, particularly dynamic graphics, into your document.
Perform Keyword Research
Keyword research is vital for generating high-quality content, and developing an SEO plan may be time-consuming and expensive. However, there are a number of free methods of locating the most relevant keywords available:
- Utilize a keyword research tool such as Ubersuggest or Moz Keyword Explorer. To find more particular ideas, broaden your search to include more specific terms. Investigate AnswerThePublic to learn about the questions that people are asking. Make your way through Google Analytics in order to discover which search phrases are being used on your site. If you’re looking for eCommerce terms, use the Amazon search bar. Utilize Google Trends to learn about the subjects that are currently popular
- Use Google Search Console to check which keywords your site already ranks for and which ones it should target.
The appropriate keywords may significantly improve the performance of your content, and a greater word count will allow you to incorporate your keywords throughout the material naturally. If you’re just getting started with building your site’s domain authority, you’ll want to concentrate on long-tail keywords to start. These phrases generally include three to seven words and are subject to significantly less competition. Using them increases the likelihood that your website will appear at the top of search results and that you will earn more conversions with fewer visits.
Proofread and Edit Your Posts
Content that is both valuable and keyword-rich yet does not contain any fluff can attract a dedicated following, but substantial spelling and grammatical issues are a turnoff for many. Take the time to ensure that your content is correct and polished before submitting it for publication. Maintain high quality standards for your blog entries by proofreading and editing them. For individuals on a low budget, free proofreading and editing tools might be a fantastic option. If you’re doubtful of your talents or have a little more money to spend, you may also employ expert proofreading services to help you with your writing.
How Long Should Blog Posts Be?
After you’ve made certain that your material is of high quality, you may think about the optimal blog post length. The solution, on the other hand, is not as easy as you might expect. Experts frequently propose employing a range of lengths for different articles, depending on the function of each piece. Following an analysis of their company’s blog articles, HubSpot came to the following findings on the optimal word count:
- Pillar pages (all-encompassing guides) with around 4,000 words in length are the finest
- Listicles between 2,300 and 2,600 words in length are the best. “How-to” blog articles perform best when they are between 1,700 and 2,100 words in length
- “what is” blog posts perform best when they are between 1,300 and 1,700 words in length.
Following an analysis of 100 million articles, OkDork determined that pieces between the lengths of 3,000 and 10,000 words were the most likely to be shared. Moz collaborated with BuzzSumoto to analyze millions of articles as well. They came to the conclusion that content that was at least 1,000 words in length received more links and shares. However, postings with more than 2,000 likes did not appear to provide any more substantial benefits than ones with 1,000 to 2,000 likes. Posts of at least 1,000 to 1,500 words are generally considered to score higher than shorter ones, according to the consensus.
Some digital marketing gurus, on the other hand, do not consider these figures to be hard-and-fast laws.
Some websites recommend that blog posts be at least 300 words in length, while others recommend a shorter restriction of 600 words. The following are some more pieces of advice gathered from various digital marketers:
- Make sure the content includes at least 1,000 words if you’re utilizing long-tail keywords so that you don’t end up with keyword stuffing. Pages on landing pages should be between 300 and 600 words in length. The length of a blog post should correspond to the content and the target audience. For blogs that are shared on social media, shorter word counts (300-600 words) are preferable.
In the end, the value you provide to readers is more important than the number of words you write. By addressing appropriate questions, you will be able to keep your audience’s attention.
For the most part, there is no optimal word count for all blog entries. When it comes to the length question, the answer is dependent on your target audience and the sort of material you’re producing. Quality papers with large word counts, on the other hand, tend to score better than shorter pieces because they provide readers with more comprehensive solutions to their questions. Meeting with your team to discuss priorities can help you determine the optimal length for your articles. By comparing the advantages and disadvantages of each choice, you can determine the optimal blog post length.