How To Use Instagram Ads? (Solution)

How to create Instagram ads in Ads Manager

  1. Go to Ads Manager.
  2. Select Create.
  3. Choose an objective that supports Instagram as an ad placement.
  4. Select Continue.
  5. Fill in the details for your ad set.
  6. At the placements section, you can select Manual Placements and select Instagram to have your ads appear on Instagram.

How effective are Instagram ads?

According to the study, 77 per cent of users looked at an ad at some point during their session on Instagram, which was 8.3 times more effective than gaming ads, and 5.4 times more effective than desktop ads.

Can you advertise on Instagram for free?

With some forward planning, strategy, and great content, you’ll easily be able to optimize your product and business marketing on your feed, without having to blow your budget! Ready to start? Sign up to Later today and you can begin planning, scheduling and posting all of your Instagram content for free!

How are Instagram ads paid?

When you invest in Instagram ads, you can choose to pay for every click or for every 1000 impressions. Generally, a click may cost you $0.20 to $2.00, and different factors (which I’ll explain in a few seconds) can impact that range. On the other hand, 1000 impressions can cost about $6.70.

How do I boost an Instagram post?

To boost your Instagram Post:

  1. Go to your profile.
  2. Below the post’s image, tap Boost.
  3. Fill in the details of your ad by setting things like Goal (what results you’d like from this ad), Audience (who you want to reach), Budget (how much you want to spend daily) and Duration (how long you want your ad to run).

How do I budget my Instagram ads?


  1. Pay per Click (PPC) * Number of Clicks = Ad Spend.
  2. Number of Clicks * Website Conversion Rate (CR) = Number of Customers.
  3. Number of Customers * Average Customer Value (ACV) = Revenue.
  4. Revenue / Ad Spend = ROI.

How much money should I spend on Instagram ads?

At least $1 a day for ad sets charged for impressions. Ads charged for clicks, likes, video views or post engagement need a daily minimum budget of at least $5 a day. The daily minimum budget for low-frequency events, such as offer claims or app installs, need to be at least $40 a day.

How long should Instagram ads be?

With that in mind, what’s the ideal Instagram video length? While this depends on how immersive your video is and the type of content you want to present, Facebook Business suggests that you keep any Instagram video ad intended for mobile viewers under 15 seconds long.

Are Instagram ads expensive?

On average, Instagram advertising costs between $0.20 to $6.70, depending on the bidding model. For CPC or cost-per-click, advertisers pay $0.20 to $2 per click. For CPM, or cost-per-impressions, advertisers pay $6.70 per 1000 impressions.

How do Instagram Ads Work 2020?

Instagram collection ads enable audiences to view and purchase your products. When users click on an item within a collection, the platform redirects them to Instant Experience, a type of an ecommerce storefront within Instagram. These creative Instagram ads typically include a collection of product images or videos.

How do I promote my business on Instagram?

Getting started with ads on Instagram is quick and easy.

  1. Convert your profile to a business account. You must set up a business account to run ads on Instagram.
  2. Choose a photo or video for your ad.
  3. Set up your promotion.
  4. Publish your ad.

Beginner’s Guide To Using Instagram Ads Manager

Instagram has risen to become one of the world’s largest social media platforms in recent years, considerably outpacing Twitter in terms of audience numbers despite the fact that it is four years younger than Twitter. This platform isn’t going anywhere anytime soon, thanks to its more than 1 billion active users and plans for development over the next few years. The social media platform is quickly becoming the go-to destination for businesses looking to expand their advertising and take advantage of Instagram influencers and their ability to reach targeted audiences.

Getting Started

Because Instagram is owned by Facebook, you’ll need to go into Facebook Ads Manager in order to build, monitor, and manage your social advertising campaigns on the social media platform. If you already have an Instagram account that you’d like to use for advertising purposes, you’ll need to make sure that it’s either added to your Business Manager or linked to your Facebook page before you can begin advertising there. In the event that you don’t have an Instagram account, you may still promote on Instagram by directing traffic to your Facebook page.

How To Use Instagram Ads Manager in 9 Easy Steps

Upon logging into Facebook, navigate to the Ads Manager area, where you will be able to see all of your existing ad campaigns. The ‘Create’ button will be available if you do not currently have any running. If you do not have any running, then this section will be blank. In this tutorial, we’ll walk you through the in-depth ‘Guided Creation’ process, which is the default technique and certainly the most popular one, particularly for users who are making advertising for the first time on the site.

However, if you’re in a rush, you may pick ‘Switch to Quick Creation’ to have your advertisements created in less time.

Step 2 – Choose your objective

The objectives are divided into three categories: raising awareness, encouraging contemplation, and encouraging conversion. Each category contains a variety of campaign types with a variety of themes to accommodate a wide range of objectives. If you’re starting a new company, you’re most likely going to launch an awareness campaign that focuses on “Brand Awareness.” “Conversions” is a sales-oriented campaign that can be appropriate for a company attempting to increase the number of individuals who buy their products.

Your is excellent for telling you exactly what type of aim this campaign should have and for assisting you in selecting the most appropriate objective for your company.

Due to the fact that not all objectives are qualified to be shown on Instagram Ads, make sure you pick one of the following: brand awareness; reach; traffic; app installs; engagement; video views; conversions; or brand awareness.

Step 3 – Name your campaign

Having determined your campaign’s goal, the next step is to give the campaign a name. You can also select whether you want to do an A/B test or if you want Facebook to automatically optimize your budget across all of your ad groups. An A/B test is particularly important if you want to see how well your creatives perform in comparison to the competition. In this case, you might test two alternative photos for your advertisement while running the same campaign to the same audience to discover which image sticks out the most and performs best for your target audience.

Please keep in mind that if you haven’t already done so, you will be prompted to do so at this time.

Step 4 – Set your audience

After that, you’ll go on to step three, which is the creation of a “Ad Set.” This is the stage at which you define your target audience, set a budget, and plan your bidding strategy for your campaign. This is where you specify the sorts of people who should be exposed to your advertisements. You may accomplish this by selecting characteristics such as location, age, gender, and language, and then examining the possibility of removing specific behaviors, hobbies, or demographics from consideration.

This is excellent for gaining insight into what to expect from your campaign, allowing you to adjust your advertising plan as needed.

Step 5 – Choose your placements, budgets, and schedule

The next step in this area is to specify where you would like your advertisements to appear, so that you can be certain that your advertisement appears in the appropriate location. You’ll also need to determine your daily budget and ad schedule (the time period during which your advertisements will display). By clicking ‘Edit placements,’ you will be able to specify precisely where on Facebook, Instagram, Messenger, or the Audience Network you would want your advertisements to display. If you simply want to advertise on Instagram, you may deselect all of the choices except for ‘Instagram Feed’ and ‘Instagram Stories,’ which are required under Instagram’s terms and conditions.

Important to Know: You can keep track of your settings by utilizing the checklist on the left-hand side of the screen. By selecting the various phases, you will be able to navigate between the tabs, making it extremely simple to remedy any mistakes you may have made.

Step 6 – Name your ad set

However, although it may seem like a little detail, the manner you name your ad packages is highly significant. Using a fictitious name can make it more difficult for you to manage your advertisements and determine which ones are doing the best. Try to include information about your ad’s location, targeting, age range, and creative kind in the name of the ad; this will make monitoring and managing your advertising more efficient and straightforward. Here’s an illustration of what I mean: mob uk 2550 ad1 This might be a mobile-focused advertisement that targets consumers in the United Kingdom between the ages of 25 and 50.

Step 7 – Choose the type of advert you want to show

Now comes the exciting part: crafting your own advertisement. To begin, double-check that you’ve selected the right Facebook page and Instagram account from which you’d like your advertisements to appear. Once you’ve decided on your ad format (carousel, single picture, single video, or slideshow), you can upload your creative and choose from among a variety of different options. In the event that you already have a post on your Facebook page or Instagram account that you’d want to use as your advertisement, click ‘Use existing post’ and choose from the selection that appears.

Step 8 – Create your copy and set your URL and call to action

If you’re starting from scratch, be sure to fill in all of the blanks with compelling writing, eye-catching artwork, and a link to your website, if applicable, before publishing. Also include a call to action in your advertisement to urge individuals to get in touch with your company, visit your website, or even download a brochure from your website. Once you’ve entered this information, you’ll be able to get a preview of how your advertisement will seem before it goes live. This is where you may make any necessary changes to your design and text.

Step 9 – Review and set live!

Once you’re satisfied with the appearance of your Instagram advertising, you can either “review” your complete ad creation or “Confirm” that you’re satisfied with the adjustments. Our recommendation is that you examine your advertisement creation before confirming that it should be scheduled. This will provide you with an additional opportunity to double-check that everything has been input correctly and that your adverts have the highest possibility of getting the results you seek. Once you’ve clicked ‘Confirm’ and your ads have gone live, they should begin displaying in your search results a few hours after they’ve gone through the approval process.

Once this procedure is complete, your advertising will be completely operational, and you should begin to notice results almost immediately!


You should now have a better understanding of how to build Instagram ads using the Facebook Ads Manager. If you want to make your life a bit simpler, Facebook provides you with useful recommendations to guide you through the ad placing procedure. It is critical to keep track of the costs of your advertisements and to ensure that you are not exceeding your budget. You may always make modifications as needed depending on the most appropriate target audiences, and you can monitor your Instagram advertising on a regular basis for any comments or interactions with them.

Katie works as a Digital Marketing Assistant at Kanuka Digital, a web design and digital marketing business based in Staffordshire, United Kingdom.

Kanuka Digital are online marketing specialists that provide their skills in a variety of services such as search engine optimization (SEO), paid advertising, content marketing, social media services, and website design and development.

How Do Instagram Ads Work? (And Do They Work?!)

What is the procedure for running Instagram advertisements? Do Instagram advertisements have any effect? A member of the WebFX Social Team, Hunter, will walk you through the whole process of getting started with Instagram advertising in this video guide. Transcript: Do Instagram advertisements have any effect? So, let’s have a look at the data. According to a poll conducted by Instagram, 50 percent of those who responded claimed that seeing an advertisement on the site gets them more interested in a firm.

As a result, I would answer sure.

You may achieve success with your Instagram advertisements as well.

I’ll go through the following topics:

  • The many sorts of Instagram advertisements
  • How to create Instagram advertisements
  • How much Instagram advertising is going to cost you
  • Tips for developing eye-catching advertisements

If you stick with me, you’ll be able to make Instagram advertisements in no time.

Different types of Instagram ads

Instagram is mostly a visual medium, which means that in order to effectively market your business, you must include some type of multimedia aspect. The majority of Instagram photos you’ll view will have either a single photo or video, as well as a call-to-action encouraging you to learn more or purchase something right now. The Carousel function, which allows users to swipe between various photographs or videos, and the Collection feature, which utilizes several images and videos to form a type of look book, are two examples of how advertisements might take advantage of these features.

In-Feed ads

When you initially log into your Instagram account, the Feed should be the first thing you see. If you don’t see it, simply press on the home button at the bottom of the app’s UI to bring it up on your screen. The Instagram Feed, similar to Facebook’s News Feed, is where you’ll discover postings from every person, company, or pet you follow on the social media platform. Within the Feed, you’ll notice advertisements that appear to be ordinary postings, but which have a “Sponsored” tag to alert viewers that they are, in reality, advertisements.

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Explore ads

In your Instagram app, there’s a magnifying glass that leads you to the Explore page, which is located next to the home button. Instagram chooses material from your feed that it believes you would enjoy. As a result, if you engage with a large number of accounts who create art, it is likely that art may appear in your Explore area. You can scroll through many similar posts if you touch on a post from the Explore page after you’ve read it. An advertisement may appear every few posts, and you will be able to tell because of the advertisement tag at the top of the post.

Stories ads

It’s possible that you’ve seen a scrollable row of bubbles showing people’s accounts at the top of your Instagram application’s screen. Instagram Stories are what these are referred to as. So, how do Instagram Story advertisements function? Stories are short updates that users may tap or swipe through, and your ad will appear when someone are scrolling through one of these stories. Unlike standard Instagram posts, which work best in a square style, Instagram Stories function best in a vertical layout.

A call-to-action button is also included in Stories advertising, which allows viewers to swipe up and be taken to a landing page of their choosing.

The Instagram long-form video feature (IGTV) is a relatively new area for advertisements at the time of shooting this video. I’m not going to go into detail about IGTV because it hasn’t been completely implemented yet, but just be aware that you may see advertisements there.

How to create Instagram ads

Setting up your Instagram advertisements isn’t all that complicated, and you have a few of options for how you want to go about doing it. The most efficient method of purchasing Instagram advertisements is to convert one of your normal posts into an advertisement. If you have an Instagram Business account, you’ll see a “Promote” button next to each of the posts you’ve published. If you click “Promote,” you’ll have the ability to specify where your ad will send people, who you want to target, how much money you want to spend, and when your ad will show.

  1. And, if you didn’t previously know, Facebook owns the social media platform Instagram.
  2. To begin creating your campaign in Facebook Ads Manager, click “Create,” which will allow you to provide the parameters for your campaign.
  3. Once you’ve got everything sorted out, click on “Manual Placements” in the “Placements” section of the window.
  4. After you’ve made your selection, you can decide where you want your Instagram advertisements to appear.
  5. If you need help setting up an Instagram account or linking your Instagram account to your Facebook account, Instagram provides some helpful information.

Instagram audience targeting options

You may have heard me remark that one of the steps in the ad development process is determining who to target with the ad. Instagram, like Facebook, provides a plethora of possibilities for reaching individuals who are truly interested in interacting with your company and its products or services. Advertising based on geography allows you to reach a larger audience, and you may target people based on their demographics, such as their age or the language they speak, to increase your conversion rate.

  1. Instagram allows you to target individuals based on factors such as previous advertising they’ve engaged with, who they follow, and what they do when on Instagram, Facebook, or the Internet.
  2. My favorite tool is Lookalike Audiences, which allows you to target people who have qualities that are similar to your current or potential clients.
  3. What is the most crucial thing to keep in mind?
  4. This information will be incorporated into your ad design and will assist you in narrowing down your target audience.

How much Instagram advertising costs

With all of these fantastic alternatives, you may be asking how much it costs to purchase Instagram advertisements. And you might not like this response. It is dependent on the situation. When investing in Instagram advertisements, you have the option of paying for each click or for every 1000 impressions. In general, a click may cost you anywhere from $0.20 to $2.00, and a variety of factors (which I’ll discuss in a moment) can influence that price range. A thousand impressions, on the other hand, can cost as much as $6.70.

Because Instagram employs a bidding mechanism for each ad, the cost is influenced by a variety of factors.

The most essential thing to remember is that you should see a good return on your advertising investment.

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How to drive engagement with Instagram ads

I just want to leave you with three suggestions for wowing your target audience with your advertisements.

1. Take creative risks

I understand that taking risks may not seem like a smart idea at first, but if done correctly, it may truly elevate you beyond your competition. You are under no need to appear edgy, and you should absolutely avoid attempting to upset people with your advertisements. When I say “take chances,” I’m referring to the idea of trying something new. Here’s an illustration: It is not necessary to take a photo of your apples and spend money on anything that may be mistaken for your competitors’ goods when you sell apples and your competitors’ advertising are all just images of apples in different locations.

Using stop motion animation, tell the tale of how your apples go from the tree to your refrigerator.

Experiment with several approaches and you’ll be sure to capture people’s attention.

2. Track your ad performance

It is not enough to just create a campaign and then forget about it. This is especially true if you’re doing anything new. Instagram gives you with analytics data so that you can determine whether or not your advertisements are reaching the intended audience and whether or not those individuals are engaging with your content. If you discover that people are not engaging with your advertisement or that you are not receiving many impressions, you may make modifications to your campaign. It’s possible that you’ll need to boost your budget or improve your call-to-action.

3. Know your audience

Yes, I am reiterating what I have already said. But I can’t emphasize enough how crucial it is to understand your target demographic when creating advertising campaigns. It’s likely that if you’re trying to reach individuals in a certain field but you’re using a picture that is completely irrelevant to that subject, you’ll discover that they aren’t interested in your ad. Take some time to consider who your consumers are and what they are interested in before you invest your hard-earned money.

So I hope you have a better understanding of how Instagram ads work.

If you want assistance in developing your Instagram campaign, our professionals are only a phone call or contact form away. Be sure to subscribe to ourYouTube channel and to our Revenue Weekly email newsletter before you go, as we would much appreciate it. We publish new stuff once a week, so you won’t want to miss out on any of it. Thank you for taking the time to watch!

A Complete Guide to Instagram Advertising in 2021

As a small business owner, you’re probably familiar with the feeling of posting something on social media and having it go unnoticed by your followers. All too frequently, no one reacts. There will be no likes, comments, or retweets—you get the picture. Instagram, on the other hand, is different. No matter how tiny your following is, your Instagram posts are likely to garner at least a few likes and comments—especially if you employ the finest Instagram hashtags to promote your content. In addition, with more than a billion users throughout the world, it is a compelling marketing medium.

Learning how to generate money on Instagram has a compelling business argument behind it.

Not only does Instagram’s engagement surpass Twitter, Pinterest, and LinkedIn, but it also outperforms Facebook by a factor of ten when it comes to brand engagement. In a way, it makes you wonder why more businesses aren’t on Instagram, doesn’t it?

Shopping on Instagram

The social media platform Instagram has partnered with Shopify to take things one step further by giving product tagging and a Shop option immediately within the Instagram interface. Anyone who sees your items in their Instagram feed will have a smooth consumer checkout experience when they shop on Instagram, according to the company. Add items to your Instagram posts and stories to increase engagement. With the shopping on Instagram sales channel, you can start tagging items in your posts and converting interaction into actual purchases.

How do Instagram ads work?

The self-serve advertising tool on Facebook has made it possible for anybody to learn how to design Instagram advertisements since 2015. You have complete control over your advertisements, including how they look and who sees them. In addition, unlike sponsored posts and paid partnerships, your advertisements are displayed directly from your own account on social media. The following are some of the advantages of using this type of Instagram advertising:

  • Pricing that is flexible
  • Self-serve advertising platform that is simple to use
  • You’ll get detailed reports so you’ll always know where you stand. Targeting of a highly specific audience

When it comes to creating Instagram advertising, you have two alternatives. With Promote, which works in a similar way to Facebook’s Boost button, you can convert every post into an advertisement. Only a few decisions must be made: where to direct people when they click on your advertisement, who should see it, and how much money you want to spend. For a more streamlined experience, you may use Facebook Advertising Manager, which is a one-stop shop for running ads across platforms such as Instagram and Facebook.

It has been demonstrated that Instagram assists 80 percent of users in deciding whether or not to purchase a product or service.

How much do Instagram ads cost?

According to Revealbot’s research, the typical cost of Instagram advertisements is as follows:

  • The cost per click (CPC) is $1.17, while the cost per thousand impressions (CPM) is $7.01.

Source:Revealbot However, the average cost-per-click varies depending on the campaign aim. As you can see in the table below, the cost per click (CPC) for Instagram ads can range between $.50 and $7.50, depending on your goal. Source:Revealbot The average cost per thousand impressions (CPM) varies based on your advertising target. According to a research conducted by Revealbot, the cost per thousand impressions (CPM) can range from $2.50 to upwards of $35. Source:Revealbot In general, successful results are dependent on who you are targeting, what sector you are in, and the advertising you are running.

It’s also vital to remember that the cost of your Instagram advertisement might vary depending on how pricey your product is.

Consider two things when creating your Instagram ads: how much money you want to spend on the campaign as a whole, and how much money you want to spend on the results you want to achieve.

How to Grow and Monetize Your Instagram Account: A Free Webinar A free class that will provide you with tried-and-true Instagram marketing strategies. Learn how to develop your Instagram following and monetize it via the use of an online shop.

Types of Instagram ads

The following are some examples of Instagram advertisements that you may run:

  • Photo advertisements
  • Video advertisements
  • Carousel advertisements
  • Collection advertisements
  • Stories advertisements
  • Reel advertisements

1. Photo ads

A picture ad is a single, basic photograph in either landscape or square orientation. Because you just want a single image, they are the most straightforward in terms of visual asset requirements. A picture ad from jewelry firm Clocks and Colours that directs Instagram viewers to a landing page where they can claim their military discount to use in-store is seen below. Source:Facebook

2. Video ads

Instagram used to restrict video uploads to 15 seconds in length, but the social media platform has now loosened the restriction. Videos may now be up to 60 seconds in length and can be filmed in either a landscape or a square format. To promote the launch of its new Jewelry Club, Pura Vida used the video ad format in its Instagram advertising. Source:Facebook

3. Carousel ads

A carousel ad on Instagram can contain anything from two to ten photos and/or videos, which visitors can watch by swiping between the images and videos. Source:Facebook

4. Collection ads

When they appear in a user’s feeds, collection advertisements are similar to video advertising in that they seem as a video. These advertisements, on the other hand, are composed of a succession of still photos that are displayed as a movie, much like a slideshow. You have the option of using text and audio in your slideshow advertisements. Source:Facebook

5. Stories ads

Insta Stories advertisements are one of the most recent kind of advertisements offered to businesses on the site. The Instagram Stories feature, which is similar to Snapchat in that it allows users, as well as companies, to upload self-destructing photographs and videos, is comparable to the Snapchat feature. Advertisers may also post photo or video material on Instagram Stories to promote their products. Pura Vida, an online jewelry retailer, has employed Instagram Stories advertising to great effect in order to increase brand recognition and ad recall.

6. Reels ads

Business owners may now use Instagram Stories advertising, which are among the most recent kind of advertisements accessible on the network. The Instagram Stories feature, which is similar to Snapchat in that it allows users, as well as companies, to upload self-destructing photographs and videos, is comparable to Instagram Stories. Photographic or video material from brands may be used to promote on Instagram Stories as well. In order to increase brand recognition and ad recall, Pura Vida, an online jewelry retailer, has employed Instagram Stories advertising to great effect.

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Instagram ad campaign objectives

Ads on Instagram Stories are one of the most recent kind of advertisements offered to businesses on the network. The Instagram Stories feature, which is similar to Snapchat in that it allows users, as well as companies, to upload self-destructing photographs and videos, is comparable to Snapchat. Brands may also promote on Instagram Stories by uploading photo or video material to their accounts.

Pura Vida, an online jewelry retailer, has had great success with Instagram Stories advertising, which have helped to increase brand recognition and ad recall. Source:Facebook More information is available at: How to Advertise on Snapchat: A Step-by-Step Tutorial

  1. Brand awareness, reach, traffic, app installations, engagement, video views, lead generation, and conversions are all important metrics to track.

1. Brand awareness

When advertising on Instagram, this goal should be used when you want to raise awareness about your company, product, app, or service. The target formerly known as awareness has been included into this objective. Advertisements that promote brand recognition can include picture advertisements, video commercials, carousel ads, slideshow ads, and Stories ads.

2. Reach

It is possible to raise awareness of your company, product, application, or service by setting a reach goal for it. Previously separate objectives referred to as local awareness and reachfrequency are now included as part of this purpose. All Instagram ad formats are supported by the reach target. As opposed to brand awareness, reach helps you to reach a bigger audience, but brand awareness is more focused to people who are more likely to remember your advertisement or brand.

3. Traffic

It is possible to raise awareness of your company, product, application, or service by setting a reach aim for it. Previously separate objectives referred to as local awareness and reachfrequency are now included as part of this goal. This purpose is supported by all Instagram ad kinds, including video ads. Reach differs from brand awareness in that it helps you to reach a bigger audience, whereas brand awareness is more targeted to people who are more likely to recall your ad or brand.

4. App installs

To no one’s surprise, the app installations goal is great if you’re attempting to persuade consumers to download your application. With the app installations objective, you may use whatever Instagram ad type you want. Here’s an example of a carousel ad fromPoshmarktthat directs people directly to the company’s relevant app store to download their mobile application:

5. Engagement

An additional goal that you can utilize to promote deals is to increase engagement. It’s also a good tool for boosting your Instagram account and your recent posts. Under the engagement aim, you have the choice of running image advertisements, video ads, or slideshow ads.

6. Video views

If you’re running a video advertisement, carousel advertisement, slideshow advertisement, or Stories advertisement, you may utilize the video views goal to promote the video. This is a highly successful aim for increasing awareness of your brand and its products and services.

7. Lead generation

With a lead generation purpose, Instagram advertisements are excellent for gathering information from consumers, such as their email addresses, so that you may continue to promote to them in the future. This goal is compatible with all Instagram ad formats.

8. Conversions

In order to increase sales, ecommerce organizations may consider setting a conversions goal as one of their objectives. The objectives formerly known as website conversions and dynamic advertisements are now both included in the current conversions objective, which is termed conversions. If you want to optimize for individuals who complete a certain action in your app and you have the Facebook SDK installed, you should set conversions as your primary goal in your optimization strategy.

Please keep in mind that in order to utilize this aim, you must first have the Facebook pixel placed on your site. If you do not yet have one installed, you will receive a notice informing you of this.

How to create Instagram ads

  1. Connect your Instagram business profile to your Facebook business page to increase visibility. Create an advertisement campaign on Instagram
  2. Set up an Instagram ad campaign
  3. Analyze and optimize your Instagram advertising campaigns.

Let’s take a closer look at how you may design your first Instagram advertisement.

Step 1: Link your Instagram business profile to your Facebook page

Your Instagram account should be linked to your Facebook profile as the initial step in producing an Instagram advertisement. This is something that only has to be done once. Go to thePage Settingsfor your Facebook Business page and choose Instagramfrom the left-hand column to edit your profile picture. After that, click on “Connect Account.” Toggle on or off the option “Allow access to Instagram messages in Inbox.” Having this feature switched on will allow you and anybody else who maintains your Instagram profile to react to Instagram messages.

You may either enter your Instagram login credentials or click on the “Login with Facebook” button.

Step 2: Create an Instagram ad campaign

You should now go to the Ads Manager on your Facebook page and start your first campaign after you’ve linked your Instagram account to the page. If you have previously created Facebook advertisements, you will be acquainted with most of this procedure. In the Ads Manager, go to the Campaigns tab and then click on the + Create button, which is located towards the upper left-hand side of the page. After that, decide on your campaign’s goal. Remember that Instagram Stories advertising are only compatible with brand recognition, reach, video views, conversions, app installations, lead generation, and traffic objectives.

Step 3: Create your Instagram ad set

You’ll be able to choose Purchase as the sort of conversion you wish to optimize for on the Ad Set page, which can be found under the Conversion Event breakdown. You may also choose to include an offer in your ad, which will aid in driving even more conversions from your campaign. When determining how much you want to spend on Instagram advertising, it’s best to start with a minimal budget. If your ad is working well, you can easily increase the daily or lifetime budget at a later time. After that, decide who you want to view your advertisements.

  1. It is at this stage that you may pick any Custom Audiences that you have already developed for the purpose of targeting your Instagram ad with them.
  2. Among the options available to you will be the ability to run your campaign across Facebook and Instagram, as well as Audience Network and Messenger.
  3. As soon as you’ve decided on what to optimize for, how much to spend, who to target, and which placements to use for your advertisements, click New Ad in the breakdown on the left, or Next on the bottom right of the page if this is your first time establishing an ad campaign.
  4. Once you’ve made your decision, scroll down to the bottom of the page to upload your photographs or videos.
  5. To do so, scroll down further and you’ll notice an option on the left to do so.

Here’s an illustration of how an advertisement might appear on Instagram feeds and Stories. Once everything appears to be in order, click Publish in the bottom right corner. Otherwise, go back and make the necessary adjustments.

Step 4: Analyze and optimize your Instagram ads

After you’ve started your first Instagram ad campaign, your work isn’t done yet. It is important to analyze the campaign’s effectiveness and experiment with different concepts in order to determine the most effective messaging, creative, and targeting. You can adjust your Instagram ad to include split testing, change the targeting settings, and check metrics regarding the performance of your advertising all from inside Ads Manager. The first Instagram advertisement is often the most difficult.

Instagram ad tips

Instagram advertisements offer the same targeting possibilities as Facebook advertisements. Targeting based on geography, demographics, hobbies and behaviors, lookalike audiences, and automated targeting are some of the options available (i.e., let Facebook decide). If you have Custom Audiences, you can also target them on Instagram, which is much better. Audiences created specifically for your company are groups of people who have already interacted with your brand in some manner. This might be accomplished by a visit to your website, participation in your Facebook postings, use of your app, or giving their contact information with you.

Test different ad formats

Testing multiple ad formats allows you to discover which advertisements are most effective for your target demographic. For example, if your target demographic responds better to Stories advertisements than to standard image commercials, you’ll want to spend more money on Stories ads rather than picture ads. This will assist you in generating more business and achieving greater outcomes while spending less money.

Optimize your budget

Facebook’s campaign budget optimization feature helps you make the most of your money by distributing it evenly across all of your campaign’s ad sets. This option allows Facebook to continuously search for the best opportunities for results across your sets, and it will automatically adjust your budget to take advantage of those opportunities. In fact, Trilce Jirón Garro, CEO of TBS Marketing, employs this strategy while executing Instagram advertisements for her clients. Within a single campaign, test a number of different advertisements to discover which one performs the best.

Experiment with different versions and discontinue running advertisements that do not perform well.

Try Instagram automation

When ecommerce firms or influencers post advertisements on Instagram, they may receive a large number of comments or messages in their inbox. They frequently do not have the time to manually react to all of these persons. Because of this, marketers are turning to Instagram automation to save time while also converting comments into consumers. The usage of a service like ManyChat allows you to develop Instagram Stories advertisements that attract consumers automatically using keyword automation.

There, you may collect visitors’ contact information, send a promo code or lead magnet, and do anything else that will help you achieve your company objectives.

Getting the most from your Instagram marketing strategy

There’s no denying that Instagram advertisements may assist marketers and business owners in achieving greater outcomes. Using Advertising Manager, it’s simple to develop ads that reflect your brand’s style and locate the individuals who are most interested in your ads on the Instagram app. You may also set a daily budget and regulate ad spending so that you are never caught off guard by advertising expenditures. Begin immediately by launching a tiny marketing campaign for your company. Take the time to become familiar with advertising on this social media platform and to develop your expertise.

Rachel Tunstall created the illustration.

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Instagram advertisements have a potential reach of more than one billion users. Instagram offers sophisticated targeting capabilities, and the platform has an impact on users’ purchasing decisions. Instagram advertisements are a good investment if you want to promote on social media at a reasonable cost (on average, $1.17 per click).

What’s the difference between an Instagram ad and an Instagram Story ad?

A feed ad on Instagram appears quite similar to a Facebook ad. An Instagram bio is included, as is a picture or video, a call to action, and a text box explaining what you’re advertising in more detail. An Instagram Stories ad takes place within a viewer’s Stories, providing a more immersive experience for the viewer. Viewers may take action on the advertisement by swiping up on the screen.

How do I advertise on Instagram?

  • You should connect your Instagram account with your Facebook page. Create a Facebook Ads Manager campaign to target your audience. Create your ad campaign
  • Analyze and optimize your Instagram advertising campaigns.

The 4 Most Effective Types of Instagram Ads: Your Official Cheat Sheet

The digital world is shifting, and we, as marketers, must adapt in order to remain competitive. Customers want information to be available at their fingertips, and they want it now! Instagram has more than 500 million active users, with 80 percent of that audience following a brand on the social media platform. You should be incorporating Instagram into your digital marketing plan.

“Instagram is a place where visual expression from business inspires visible action from people around the world.Fromsparking inspirationto driving action, get the business results and customers you care about.”

Tell the story of your company’s brand utilizing a straightforward creative canvas.


  • These can be either square or landscape in format
  • The acceptable picture size for Instagram advertisements is determined by the type you choose:
  • The bare minimum in resolution (600 x 600 pixels) The highest possible resolution (1936 x 1936 pixels)
  • Lowest possible resolution (600 x 315 pixels)
  • Highest possible resolution (1936 x 1936 pixels)
  • Lowest possible resolution (600 x 315 pixels)
  • Highest possible resolution (1936 × 1936 pixels)
  • And in between.

When To Use

  • This is the most used ad format on Instagram, and it is also the most expensive. If your company currently produces high-quality visual material, this ad kind would be the most straightforward to implement and get up and running immediately
  • Objectives that have been supported include: Reach, traffic, conversions, app installations, lead generation, brand recognition, post engagement, product catalog sales, and store visits are all important metrics to track.

Best Practices

  • Make your image look as though it is intended to emerge in the feed in an organic manner. You may do this by making it appear more organic, identifying who your target audience is, and giving imagery that they would find interesting
  • Image overlays should be kept to a minimum (Instagram only allows 20 percent of the image to have text). However, if you are going to employ overlays, make sure they are branded or have a high perceived value.

Video Ads

On Instagram, you may convey your brand’s message via the use of sight, sound, and motion.


  • A maximum of 60 seconds can be used in either a landscape or square style. Video file size: Your video’s file size is limited to a maximum of 4GB.
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When To Use

  • We are all aware that video is really popular right now! If you have the resources to devote to the creation of video content, you should devote 100 percent of your time to testing video advertisements on Instagram. Video advertisements are an excellent method to tell the narrative of your company or to illustrate how a product or service works. Reach, traffic, conversions, lead generation, brand recognition, post engagement, and shop visits are some of the objectives that have been supported.

Best Practices

  • Make certain that the brand is prominently shown at the start of the video. Concentrate on a particular aim
  • Increase the prominence of a clear call to action.

Carousel Ads

To begin with, ensure that the brand is prominently displayed. Concentrate on a particular objective; Enhance your call to action with a clear message.


  • Make certain that the brand is prominently shown at the beginning of the video. Concentrate on achieving a specific goal
  • Make a strong call to action

When To Use

  • Carousel advertisements are the greatest choice if you want to demonstrate the variety of your company. It is possible to display customers several photos of items or services that your company provides when using this ad type. The following objectives are supported: reach, traffic, conversions, brand recognition, lead generation, and product catalog sales.

Best Practices

  • Make use of visuals that are both coherent and interesting in their presentation. Consider the user’s perspective
  • When targeting those who have visited certain pages on your site, utilize product or service images
  • When reaching prospective consumers, use lifestyle imagery
  • If the carousel is based on a product or service, use different images and language to represent distinct value-adds across the carousel.

Slideshows Ads

To convey a narrative, combine several photos or videos, text, and sound to create a multimedia presentation.


  • Image file types:.JPG or.PNG
  • Video file types:.MOV or.MP
  • Recommended number of images: 3-10
  • Image file types:.JPG or.PNG Image ratios of 16:9, 1:1, and 2:3 are recommended.

When To Use

  • Rather than using a carousel or a single picture ad, you could make a more aesthetically appealing movie to promote your business. The following objectives are supported: reach, traffic, conversions, brand recognition, lead generation, and product catalog sales.

Best Practices

  • Make use of visuals that are both coherent and interesting in their presentation. Consider the user’s perspective
  • When targeting those who have visited certain pages on your site, utilize product or service images
  • When reaching prospective consumers, use lifestyle imagery
  • If the carousel is based on a product or service, use different images and language to represent distinct value-adds across the carousel.

Collection Ads

Discover, browse, and purchase items and services from mobile devices in a more visual and engaging environment.


  • For example, if you are marketing a product or service and want to make your advertisement more interactive
  • Conversions, traffic, product catalog purchases, and shop visits are all supported objectives.

Best Practices

  • Make use of visuals that are both coherent and interesting in their presentation. As much as possible, try to create an original experience that combines the initial video/image with the items that are being promoted. Because your title will not be displayed in these advertisements, make sure your photography speaks for itself. Include a compelling call-to-action at the bottom of your collection advertisement.


Make use of tales to supplement your brand’s social media presence!


  • All feed photo and video dimensions are now supported in their original sizes (from 1:91 to 4:5)
  • Maximum of 15 seconds
  • Images are displayed for a default of five seconds.
  • Minimum resolution: 600 x 1067
  • Recommended resolution: 1080 x 1920

When To Use

  • If you’re attempting to communicate a brand narrative through video, or if you’re running a particular campaign, Reach, traffic, conversions, app installations, and lead generation are all supported objectives.

Best Practices

  • Ensure that the first half of the tale is aesthetically engaging, and that the brand is prominently shown within the first few seconds. Make your tale more interesting by using music. These movies should be brief (ideally 15 seconds or less), and they should engage the viewers within the first three seconds of seeing them.


If your campaign’s objective is to create more impressions than anything else, raising awareness of your brand can be a good choice for your campaign.

  • This implies increasing the amount of individuals who view your advertisements on Instagram to the greatest extent possible. This is the most popular sort of advertisement used for this purpose since it allows you to communicate with customers fast and effortlessly
  • The use of this option will allow you to optimize the amount of individuals who will view your advertisements while also managing the number of times the audience will see them. Image advertising are still a popular ad kind in this market as well, for the same reasons as previously stated
  • Specifically targeting those who are most likely to remember seeing your advertisements and recalling your brand is the goal here. Video advertisements and carousel advertisements have proven to be effective for this campaign. Because they are more engaging, they aid in the development of a bond between your brand and your target audience.
  • If you’re seeking to advertise your brand or company in a certain area, this targeting type will allow your advertising to appear on users’ news feeds when they’re out and about in the vicinity of the location you’re promoting. When you consider that Instagram advertising are only available on mobile devices, this is a major benefit because consumers are more inclined to visit physical locations when they are using their phones rather than a desktop computer. This implies you may promote to them when they’re already in your region because they’re already traveling. For this purpose, image or carousel advertisements are often the most popular since they make it simple to convey your message to users who are on the go and may be scrolling through Instagram rapidly
  • However, video advertising are also effective.


When deciding on the purpose of your Instagram ad, the consideration category is the second choice to consider. A list of objectives designed to educate your potential consumer about your product or service may be found in this section of the website. Here are three possibilities to think about:

  • Ensure that your advertising are reaching visitors who are most likely to click through to your landing page, website, event page, or registration form by conducting a thorough keyword research. This goal offers you with a key opportunity to demonstrate what your company has to offer and inspire additional connection. This is applicable to all ad kinds.
  • Trying to elicit a lively discussion with your audience or assess their interest in a new product, concept, or service? Here’s what you need to know. Instagram strives to place your advertisements in front of individuals who are most likely to interact with your advertisement by liking, commenting, or sharing it. When testing the efficacy of a certain advertisement with your audience, you may use one of the conversion targets to determine whether or not the advertisement is effective. Currently, this aim is only available for ads that are displayed on the main stream.
  • Have you put in the effort and money to produce a long-form video for distribution on other platforms? This is an excellent chance to convert such materials into Instagram video advertisements. A 60-second video may be displayed on the main stream, and a 15-second story ad can be displayed on the story feed. When these advertisements are combined with this goal kind, they will be shown to as many potential viewers as feasible. Instagram classifies a view as any period of time spent watching for three seconds or more. Best of all, you can still include a call-to-action button or a swipe-up feature for articles to encourage them to visit your site.


Are you looking to increase revenue, leads, or signups?

The conversion objective should be your primary focus! But remember to set up your Facebook pixel before launching your campaign so that you can track the impact of your efforts. When executing a conversion-based campaign, there are a number of choices to take into consideration.

  • If all you want is to produce conversions (sales, leads, and signups) that are meaningful to your company, look no further. Concentrate on achieving this aim. Tell your narrative, provide a meaningful message, and make an emotional connection with your target audience. Last but not least, TEST! One CTA may convert more users than another, depending on the user.
  • This style is ideal for the e-commerce client who is primarily concerned with increasing sales volume. It will enable you to market relevant products to customers who have visited your website and have viewed certain items. With your product catalog uploaded into Business Manager, Instagram will display the appropriate items at the appropriate moment to the appropriate audience.
  • Because Instagram is a mobile-first platform, it is essential to advertise your mobile app on the social media network. It is just that one device that the user may use to access, download, and utilize your program.
  • Has the conversion from the mobile app installations campaign type already been achieved? Great! But how can you keep them interested now that they’ve become interested? Suppose you’re in charge of a mobile app engagement campaign! You’ve just published a new version of your application, right? Let’s re-engage that user in your app by establishing bespoke audiences depending on their app use. You will need to integrate the Facebook SDK into your iOS or Android application, and you will need to provide events. Here’s some additional information to get you started:

How to Use Targeting in Instagram Ads

Marketers will find it simpler to reach the people they want when they want on Instagram, thanks to the platform’s extensive targeting features. Instagram may assist you in getting your message out to the appropriate person at the right time, whether it’s a new client, a prospect, or even a possible job application. Make sure you have a clear concept of who you want to reach on Instagram before you decide on your targeting or even before you publish your campaign to the platform.


  • Individuals in various geographic locations may be reached by using Instagram’s location targeting, which includes worldwide regions and nations. You can even contact people in particular addresses by using the hashtag #addresses. You may target folks as broadly or precisely as you like using the engine’s incredibly inclusive targeting capabilities.


  • People may be reached based on their interests! Interests can include things like the applications they use, the accounts they follow, and the advertisements they click. There are even more specific degrees of targeting available in the interest categories indicated below, which you may take advantage of.
  • Businessindustry
  • Entertainment
  • Family relationships
  • Fitnesswellbeing
  • Foodanddrink
  • Hobbiesactivities
  • Shoppingfashion
  • Sportsoutdoors
  • Technology
  • And more.

Custom Audiences

  • According to theFacebook Audience Manager, “Reach individuals who have a relationship with your business, whether they are existing customers or people who have connected with your business on Facebook or other social media platforms.” The following strategies can be used to create a customized audience:
  • Uploading a list of clients’ email addresses or phone numbers will allow you to contact them.
  • Using the Facebook Pixel, you may establish an audience of users who have visited your website or taken specified activities on your website
  • However, this is not recommended.
  • Individuals who have accessed your app or performed particular activities within the app are included in your audience definition.
  • Facebook Audience Manager allows you to “build a list of people who interacted with your business in-store, over the phone, or through other offline methods,” according to the documentation.
  • Reach out to those who have interacted with your company’s Facebook or Instagram pages.

Automated Targeting

  • Find and communicate with people who have interacted with your company’s Facebook or Instagram page.


  • Make a list of facts about your target audience, such as age, gender, and language. You may narrow down your target audience by selecting or omitting the demography choices shown below:
  • Education
  • Finances
  • Life events
  • Parents
  • Politics (in the United States)
  • Relationships
  • And employment.


  • Connect with individuals based on their various behaviors or activities, which have been gathered both on and off Facebook and Instagram. Determine your target based on one or more of the following behavior options:
  • Mobile device user
  • Anniversary
  • Consumer categorization
  • Digital activities
  • Expats
  • Mobile device user/device usage time
  • Additional categories
  • Affinity for cultures other than their own
  • Purchase behavior
  • Soccer
  • And travel are all examples of what I’m talking about.

Lookalike Audiences

  • Individuals in your bespoke audience should be targeted towards a group of people who are similar to them. New prospects who may not be familiar with your brand are thus reached as a result of this. Specifically, according to Facebook Ads Manager, you have the option to “configure audience sizes ranging from 1 to 10 percent of the overall population in the countries you pick, with 1 percent being those who are most closely related to your source.”
  • In the case of website visitors, you may target people who are similar to those who visited your website by creating a lookalike audience in addition to the custom audience for website visitors.

Pro Tip: To get started, you’ll need to establish a custom audience on Facebook first, and then construct a lookalike audience from that audience. Seer suggests that you use the Facebook Audience Manager to create any custom or lookalike audiences you may need. Instagram Ads, when done right, may be one of the most effective means of promotion for your company in a world where people’s attention spans are gradually diminishing generation after generation. Since its launch as an image-sharing network in 2010, Instagram has evolved into a major social advertising medium where advertisements are more natural, intimate, and memorable.

Just remember that a picture is worth a thousand words the next time you’re debating whether or not to put your money into anything.

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