How To Use Customer Reviews In Images And Video Ads? (Perfect answer)

How to Use Customer Reviews in Your Advertising Images and Videos

  1. Pick an Ad Theme and Find Customer Reviews on That Theme.
  2. Pick a Great Customer Review and Create an Image or Video Around the Review.
  3. Pick a Customer Review and Use It to Amplify Your Social Shares.
  4. Pick a Customer Review and Use It in Your Search Strategy.

Can you use customer reviews in ads?

Using reviews in ads and marketing material. According to Trustpilot data, 88% of consumers believe ads are more trustworthy with online reviews. Other research shows that user-generated content-based ads get four times higher click-through rates and a 50% drop in cost-per-click than average.

Can you use customer reviews on social media?

Conclusion. Sharing customer feedback via social media is an excellent way to build trust with your audience and promote your client’s brand. As more users join the various networks, you’ll have a growing audience looking for positive feedback on brands they’re researching.

How do you market customer reviews?

Building Trust: How To Market Your Customer Reviews

  1. Promote Via Social Media.
  2. Include Testimonials In Marketing Campaigns.
  3. Include A Reviews Tab On Your Website.
  4. Use Actual Customers In Media Advertisements.
  5. Improve Email Marketing Tactics.
  6. Increase Visible Interactions.
  7. Market Directly Demographically.
  8. Closing Thoughts.

How do customers get video reviews?

How to get video testimonials from customers?

  1. Ask customers personally and authentically. Simply send them an email or give them a call to see if they’d be willing to record a testimonial.
  2. Offer to interview customers.
  3. Show them why customer testimonials are valuable.

Can I use customer review photos?

If you routinely take pictures of customers using your products or services, you must get permission to use the photos on your website or social accounts. Anything you share on social media with a business account is considered commercial use.

Do you need permission to share reviews?

Most companies state that the review is property of the person (this prevents businesses from holding review sites liable) and can’t be used without permission. You can link back directly to that review without quoting it on your webpage, thereby crediting both the website and the customer for their comments.

Can I use customer reviews on my website?

Google owns the rights to the Google Business Listing customer reviews, so posting them without proper citation is illegal. So, you will want to be sure you use the name of the customer who left you the review. Additionally, be sure you have the user’s permission to post the review on your personal website.

Are online reviews copyrighted?

Reviews, commentary and criticism are highly protected under copyright law and, generally, the bar for infringement is higher than mere distribution.

How do I review social media content?

How to perform a social media audit

  1. Track down all your social media accounts.
  2. Make sure each account is complete and on brand.
  3. Identify your best posts.
  4. Evaluate channel performance.
  5. Track results over time.
  6. Calculate your return on investment.
  7. Understand the audience for each network.
  8. Decide which channels are right for you.

How do you use good reviews?

Table of contents

  1. Provide useful, constructive feedback.
  2. Talk about a range of elements, including customer service.
  3. Be detailed, specific, and honest.
  4. Leave out links and personal information.
  5. Keep it civil and friendly.
  6. Feel free to update your review if needed.
  7. Check you’ve got the right domain name or company.

How do you show customer feedback?

The best ways to collect customer feedback

  1. Long form-based surveys. The most common way of collecting customer feedback is survey forms with a set of questions that are usually sent in an email.
  2. Short in-app surveys.
  3. Phone calls.
  4. Transactional emails.
  5. Net Promoter Score Surveys.
  6. Suggestion boards.

What is boast io? is a SaaS platform that collects written customer testimonials and online reviews and offers a star-rating option that works particularly well. Its form-based system works by getting users to choose between a ready-to-go template or setting up their own form to collect customer feedback.

How do you create a customer testimonial video?

Read on to see what we learned and check out the resulting video testimonial at the end of the article!

  1. Use High-Quality Equipment.
  2. Prepare (But Don’t Use a Script)
  3. Focus on the Why.
  4. Build an Emotional Connection.
  5. Keep It Short.
  6. Add Graphics and Text.
  7. Use Good Filming Technique.
  8. Putting It All Together.

How to Use Customer Reviews in Images and Video Ads

The process of determining the suitable material for your picture and video advertisements might be complicated. It does not matter how sophisticated your digital marketing strategy is; there is no singular solution to the question of ad success that applies to all campaigns. Before making a shopping choice, 93 percent of customers look at internet reviews to help them decide. If you add a favorable and honest review in your advertisements, you will put yourself ahead of the competition and demonstrate your worth to your target audience.

Customers’ testimonials in advertising images and videos: How to Include Them 1.

Advertisements may be enticing and elicit a wide range of emotions.


  • Individualized visuals
  • A straightforward layout
  • Typography
  • Color
  • And a straightforward color scheme

3.Choose a customer review and use it to increase the number of social shares you receive. By paying attention to your social media platforms and responses from customers, particular purchasers can make more educated decisions regarding the usability and power of your product in the marketplace. 4.Select a Customer Review and Incorporate It Into Your Search Optimization Strategy Not only are search engines interested in how well you optimize your listing, but individuals are also a source of regular monitoring, which includes how buyers feel about your brand or product.

Incorporating client feedback might be beneficial to your business.


  • Keep it short and sweet
  • Express gratitude
  • Retweet and reshare

Learn more about customer reviews in images and Video Ads, as well as our digital marketing services, by visiting the links provided. Contact us at [email protected] if you have any questions.

5 Examples How to Use Customer Reviews in Your Marketing Campaigns

Consumers no longer put their faith in marketing and advertising. Even digital advertising is suffering, with worldwide click-through rates of advertisements across all formats and locations at a dismal 0.05 percent, or 5 clicks per 10,000 impressions, according to the most recent figures available. Customers’ opinions are now more crucial than ever before, which is why brand uniqueness is essential as well. Anyone may express his or her thoughts about a product or service by leaving an internet review.

As a result, if you aren’t include their feedback in your marketing activities, you are disregarding the most influential voice accessible.

The best practices and examples that follow explain how companies may be authentic while still having a significant influence on the customer experience and showcase how to utilize consumer input.

Ways to use customer reviews in marketing

Your brand will benefit from each suggestion since it will establish itself as an honest organization that relies on unbiased customer feedback and provides a tried-and-true solution.

1. Using reviews on key pages

According to a 2017 poll, 84 percent of consumers believe online evaluations are just as trustworthy as personal recommendations. According to the same survey, consumers read up to ten evaluations before making a purchasing decision. Consumers want to learn from other people’s mistakes before they are willing to put their faith in you to do the same thing for them. So, what strategies can you employ to build compelling experiences based on social proof? Increase consumer confidence by highlighting the positive experiences that current consumers have had with your organization.

Reviews on this page demonstrate that you are being transparent, and they provide buyers with the motivation they require to make a transaction.

2. Using reviews in search ads

Search engines don’t only rank you based on how effectively you optimize your listing; they also consider other factors. They are also keeping track of what other individuals are saying about you. Reviews can help you demonstrate to prospects how well you meet or exceed your customers’ expectations. Additionally, creating new, fresh material on a consistent basis will assist you in obtainingRich Snippets and Google Seller Ratings, which can help you improve your exposure on search engines: In addition to the orange stars, the rating, and quantity of reviews provide search users with vital feedback information.

When you consider the amount of reviews received for Natural Baby Shower, a 4.8 and a 9.4-star rating for the samples above are even more astounding.

3. Using your customer’s voices on social channels

Engaging your audience with other customers may be a significant marketing gain, and it can be the difference between a visitor who is uncertain and one who becomes a loyal, paying client. When researching brands, shoppers frequently resort to social media platforms and pay attention to what other customers have to say about the product and the entire customer experience. To that point, one out of every four users follows businesses on social media that they could consider purchasing from. Consequently, it is reasonable to assume that displaying your consumers’ comments on social media networks is essential.

As an example, Surety Bonds advertises their service and client experience by showcasing a quotation, a star rating, and the amount of reviews received, as follows:

4. Using reviews in emails

Digital marketers understand that email is the most effective channel for generating return on investment (ROI), generating $44 for every $1 spent. Due to the good response, include comments in email communications not only helps to establish trust off-site, but it also increases the likelihood of increased click-through and conversion rates. As a result, it should come as no surprise that email reviews are a fantastic way to highlight what others have had a positive experience with you. It also informs readers of what they can expect if they decide to become customers themselves.

5. Using reviews in ads and marketing material

According to Trustpilotdata, 88 percent of customers feel advertisements are more trustworthy when they are accompanied with online customer evaluations. According to other studies, user-generated content-based advertisements had four times greater click-through rates and a fifty percent lower cost-per-click than the ordinary advertisement. With those evidence points in hand, it’s simple to understand how trust signals like as star ratings, reviews, and testimonials fit into the picture. MailMyPrescriptions used customer testimonials in their product film to allow their customers to share their own narrative about the company.

Start leveraging your reputation today

Because 92 percent of buyers read reviews as part of their purchase decision, increasing the frequency with which customer feedback is shown is critical. You will have a higher chance of establishing trust along the funnel and increasing consumer engagement as a result of this. Begin utilizing your own company’s reputation in marketing initiatives to increase conversions, click-through rates, sales, and revenue, among other metrics. Your bottom line will be grateful to you. Converting ad clicks into conversions requires the development of dedicated, fast-loading post-click sites for each promotion.

Florence Frichou is the main content strategist at Trustpilot, where she has worked since 2016.

Flora writes about travel and cuisine on her personal blog, in addition to contributing to the Trustpilot blog.

How to Use Customer Reviews in Images and Video Ads

Choosing the most appropriate content material resources for your picture and video advertisements may sometimes be difficult. What is it about your messaging that will compel people to take the plunge and purchase your product? Regardless matter how detailed your digital marketing strategy is, there isn’t a one-size-fits-all solution to advertising and marketing success that can be applied to every advertising and marketing campaign. Is there a difference? Instead of looking within your organization for inspiration, go to previous and present consumers to aid you in spreading the word about the superiority of your product.

By taking use of the flexibility of the opinions that your satisfied customers have already provided.

If you are able to include genuine, positive feedback into your advertisements, you will be in a position to distinguish yourself from your competitors and demonstrate your worth to your target audience.

In this blog post, we’ll go over six techniques for leveraging customer feedback to create successful video and seen advertisements that are both environmentally friendly and effective.

Why Ought to You Use Customer Reviews in Your Selling Images and Films

Whenever a potential customer learns about your company or product, they’ll immediately go online to find out more information. In addition to looking for visually appealing content, they’re also looking for perspectives from a diverse range of consumers and potential customers. Furthermore, 85 percent of buyers believe that online comments from strangers are more trustworthy than those from their friends and family. You eliminate the middle step of buyers searching the internet for facts when you incorporate purchaser opinions into your supply selling strategy.

How to Use Customer Reviews in Your Selling Images and Films

There are a variety of approaches that you can use to incorporate customer feedback into your marketing strategy. Six ways for using customer feedback to promote your business are discussed in detail further down this page.

  1. Determine the theme of your advertisement and look for customer feedback on it. Theme Advertisements may also be incredibly effective and elicit complex emotional responses. Decide which feeling you want your testimonial advertising and marketing campaign to elicit as you create your campaign and keep it in mind as you write it. Each one of these represents something important: comfort, beauty, family, and self confidence. -national pride -courage Coca-Cola, for example, is known for sticking to the topic of friends and family on a regular basis. When you watch a Cokead, you will almost always see this subject realized in the form of visuals and copy. Take into consideration the ideals that are related with your mannequin and your purpose as a whole. Dedicated to the advancement of science and technology? Choose a topic, and then submit contemporary quotes that illustrate your cutting-edge equipment in support of that subject. You will invariably create a captivating, incredibly effective testimonial no matter which advertisement subject you pick by coupling a feeling with related content
  2. This will help your product stand out to potential buyers. Determine what makes a good customer. Consider and create a visual or video representation of your idea. Throughout the course of the Consideration In contrast to the fact that positive testimonials are worth their weight in gold, failing to properly present these testimonials may render them mostly ineffective. Make an image (or a video, if that’s more appropriate given your mannequin’s speed) that is both eye-catching and participatory in order to ensure that your thoughts receive the attention they deserve. Is it less complex to say than it is to do? We’ve included 5 design suggestions that everyone should be aware of. Construction Individual experience (UX) should be at the forefront of your design while putting up your testimonial collection. This makes it possible to make strategic use of white space and to arrange textual content material and visual content material components in a logical manner. It will enable you to build a well-organized, consumable visual from which it will be straightforward to derive the meaning. Visuals That Stand OutThe internet is saturated with images that are of mediocre quality and seem the same as everyone else’s. Include brand-appropriate images and colors in your purchaser assessment to break up the monotony of graphics and make it stand out from the competition. Coloration Color may be used to halt a spectator in their tracks and elicit an emotional response from them. As you create your testimonial images, think about what message you want the colors of your graphic to convey to the viewer. Typography With or without a final design for your testimonial graphic or film, typography may play a significant role in accentuating the most important aspects of your customers’ statements in an unlimited number of ways. Consider using strong and reflective colors to draw attention to key points in the statement so that the audience is immediately aware that it is being delivered to them. Straightforward When you want your testimony to stand out, you don’t want graphics to take away from the content being communicated. Follow the three Cs of Google Marketing while creating these images: creativity, consistency, and clarity. crystal clear, succinct, and persuasive
  3. Identify a Potential Customer Take it into consideration and use it to increase the reach of your social media posts. It is possible for an uncertain buyer to transform into a loyal customer by interacting with various people of your target market In fact, one out of every four people on social media follows firms whose products they use or are interested in. Through the monitoring of your social media platforms and reactions from customers, your customers will be able to make a more informed choice regarding the energy and utility of your product. Use customer testimonials and views in your social media strategy to further emphasize how unlikely your product is in order to showcase your purchasers’ recommendations even further. You build mannequin credibility and involvement by sharing purchaser recommendations on social media, and you ultimately help your company’s bottom line grow. Want some ideas for how to persuade people to express themselves on your social media channels? Consider the following testimony from a Maybelline employee: By sending out the tweet, the make-up company emphasizes the usefulness of its product while also promoting perception and group as a whole. Determine a customer consideration and include it into your search strategy. Search engine results aren’t only determined by how effectively you optimize your listing
  4. They’re furthermore a source of continuous monitoring, which includes what clients are saying about your model or your offering. By include user comments in your Google and Microsoft listings, you will be able to clearly display how customers truly feel about your product, which will increase your chances of getting more clients. Furthermore, consistently creating fresh content material materials will help you gain highlighted snippets and Google Vendor Rankings, which can help you increase your overall search exposure. Make this advertisement using Lego for The SimpsonsTM House: It is made clear to viewers by the celebrity endorsements, rating, and quantity of opinions that the product is popular with customers and that a significant number of people have purchased it. Adding these enhancements to a basic search engine itemizing can help you establish a positive first impression before potential clients ever visit your website. Determine what makes a good customer. Take it into consideration and include it into your email marketing strategy. What ever your e-mail marketing strategy is, it will almost certainly generate income in conjunction with customer feedback. This channel is an excellent area to include images or videos that highlight customer feedback because of its historically high return on investment (ROI). As a result of including these testimonials to your emails, you not only increase your reputation, but you are also more likely to see an increase in click-through rates (CTR). By including consumer-generated tales into your marketing materials, you will be able to both share the experiences of your client base while also showcasing what readers may expect when they become customers. Follow this example from Naturopathica, a pure skincare agency: However, even if this content material materials is not built into their email design, including a picture that includes thoughts as well as customers’ first and last initials humanizes the review, making it more real and personable. When it comes to this particular facial serum, the statements picked by the firm speak to an issue that is undoubtedly shared by many customers looking for facial serum: reduced fine strains and wrinkles. If you choose quotations that are organized according to your product’s strengths and shopper pain factors, you provide value to your product. Determine a good customer consideration and include it into your e-mail marketing strategy. It’s true that the word “homepage” was used a little too liberally. When you should, without a doubt, have a consistent net web page of your online site for testimonials, you should also make certain that your most persuasive consumer testimonials show on every net web page of your web site. These don’t have to be right in your face to be effective. Instead, they would want to give a refined reminder about the vitality of your product and the amount of genuine goodwill that has gone into making it possible. Consumer feedback is prominently displayed across the Fabletics website, which is a nice touch. Fabletics successfully achieves their goal of convincing buyers that their product is, in fact, amazing by distributing these highly praised testimonials together with photographs of specific customers. It doesn’t matter whatever approach you use to include opinions into your digital marketing strategy, and taking any road is a risk worth taking, there are three recommended practices to follow when creating your testimonial content material materials. Quick and to the point If possible, avoid citing the entirety of a purchaser review. Instead, select the most compelling portion of the story and create a provocative title to go with it. For those who are distributing the content on social media platforms, you will be able to include a link to the whole review in a body paragraph of the post you share. Thank YouDo you want to know what other purchasers have to say? Regardless matter what you do, they are extremely effective promotional tools. Customer satisfaction may be improved by thanking them for taking the time to share their experience with your group and encouraging them to provide future thoughts on your website. Please retweet and reshare. This one is particularly relevant to your social media efforts
  5. Nevertheless, make a point of monitoring your social media channels on a regular basis to see if any helpful ideas have been submitted. When you come into these hidden treasures, you want to make certain that you share them all with the world through your platform.
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Conclusionto Using Customer Reviews in Seen Advert Campaigns

Regardless of your business or product, make an effort to reap the benefits of customer feedback in order to improve your digital marketing strategy. By not having an aesthetically pleasing video or image ready to welcome searchers as they increasingly explore online to determine if a product meets their needs, you will be doing your product a disservice and detracting from the value of what you are selling. If you employ multichannel buyer evaluation advertising and marketing, you’ll be able to demonstrate to potential customers that not just is your product well-liked by homeowners, but that you also have a genuine grasp of their anguish as effectively.

While the six buyer opinion tactics we discussed above will help you to begin presenting potential consumers with evidence components, you should also consider establishing an all review-based promotion and marketing campaign to further increase your exposure.

What will be your first step in utilizing customer feedback?

The Power of Customer Reviews in Marketing Videos

It is possible for a positive customer review on a reputable website to make or break your sales. Even while it sounds harsh, the reality of today’s business environment – both online and offline – is as follows: Consumers are more eager than ever before to see social evidence of products and services, and it is a wise business decision to prioritize and capitalize on such online endorsements. That is why using client testimonials in marketing films has become so important in recent years. Giving potential customers the opportunity to share real-time, authentic consumer feedback about their experiences with your company will show them what they can anticipate and provide information that is far more impactful than generic marketing initiatives.

As consumers search for trust and social recommendations on a regular basis, the following are some intriguing statistics that put the importance of online customer evaluations into perspective:

  • The majority of shoppers (97 percent, according to Power Reviews) check internet reviews before making a purchasing decision. Positive evaluations, according to 72 percent of consumers, encourage them to trust a local business. (Image courtesy of ) Consumers place the same amount of faith in online reviews as they do in personal recommendations. (
  • A consumer who has received “great” evaluations is more likely to spend 31 percent more money with the company. (Image courtesy of

While the internet is full with differing perspectives about everything under the sun, including brands, not every voice gets heard as loudly as others, which is a good thing in this day and age of information overload. There are specific platforms that rank as the most popular review places for potential consumers to read before making a purchase, and it is on these platforms that a business owner should concentrate his or her marketing efforts.

Here are a few of the popular review platforms:

This platform is the source of the reviews that appear immediately when you Google a company name or location. It’s a valuable weapon to have in your arsenal of skills. Furthermore, because Google Maps incorporates evaluations into the program, having a strong Google My Business page that includes ratings and visual information can help your business appear more respectable as well as more easily found.


Anyone who has signed onto Facebook has the ability to rate or review a company. They have the option of making that review public, visible to friends, or visible exclusively to themselves. Facebook has been responsible for 50 percent of all social referrals and 64 percent of all social income in recent years. Our makes it a no-brainer to handle your reviews with care on this site.


The rapidly expanding platform assists businesses from all around the world in collecting client feedback in a proactive manner. Customers are the ones who write both product and seller reviews, which ensures that they are third-party verified. Consumers may use the site for free, and companies can take use of its freemium services.


Even if consumers purchase a product elsewhere, if it is available on, a large number of people will look up the product’s Amazon review before making a purchasing decision. eCommerce business owners should keep a close eye on this situation.


It was previously known as G2Crowd. Users join in with their LinkedIn accounts and may leave reviews on the things they have used. Some users are rewarded by G2 with gift cards, contest prizes, and reputation points on the website in order to encourage them to engage in the review process.


Yotpo is a one-of-a-kind review and marketing tool for eCommerce retailers and businesses. Customers may use this platform to post reviews on their personal social media profiles, which they can then share with their friends.


Yelp is a free, crowd-sourced review service that allows users to evaluate businesses on a five-star scale based on their overall experience. Any company may create a free profile on Yelp, and individuals can create their own free accounts to provide reviews of businesses they’ve visited. Be cautious, as reviews may be critical in this area, and you don’t want to keep your page static for an extended period of time.


With a broad, user-driven perspective on software, Capterra is able to connect organizations with the most appropriate software for their needs. Capterra is a service that is provided for free to users. Sellers pay the platform only when they gain online traffic and sales possibilities from the platform. Having learned about the several primary channels for gathering consumer feedback, make a point of tracking and monitoring the feedback you get online. Customer feedback is important, and it has the potential to have a significant influence on your sales.

Engagement with your reviews has the potential to make them into brand ambassadors and the most effective “salespeople” for your company.

Using Customer Reviews in Marketing Your Business

The next critical step is to take advantage of these favorable evaluations in order to advertise your company and establish credibility with new prospective consumers. Positive evaluations may be leveraged in a variety of ways, including posting written testimonials on social media, putting them in newsletters, and displaying them on your company’s website. Another effective strategy is to include these reviews into videos. When you use customer reviews in marketing videos, you are taking a fresh, proactive approach to showcasing the greatest reviews and testimonials to your potential, new, and existing consumers in the most engaging content format available – video.

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In terms of engagement, it continues to beat text-based postings and static pictures.

When it comes to marketing and brand recognition, here are a few statistics that will demonstrate the effectiveness of video marketing:

  • Customers are more likely to purchase after seeing sponsored social videos, according to Tubular Insights (64 percent). Every year, video marketers generate 66 percent more qualified leads, according to Optinmonster. According to research conducted by HubSpot (2018), 54 percent of customers want to see more video content from a brand or business that they support. Videos help people stay on your website for longer periods of time while also becoming more engaged. According to Forbes (2018), the typical visitor spends 88 percent more time on a website that contains video.

Creating Videos with Customer Reviews

Vision is the most dominating of our five senses. The vast bulk of the information we gather is visual in nature. Think about it: if photographs already increase our engagement, think what sort of influence a video may have on your company’s image. The worldwide internet traffic from videos is expected to account for 82 percent of all consumer internet traffic by 2021, according to Cisco estimates. By include testimonials in your film, you are placing yourself one step ahead of the competition and developing a winning recipe.

This work is made simple, quick, and economical by the wide number of internet video making tools available. has recently developed a relationship with Trustpilot, which will make it simple to incorporate consumer reviews into your video content.

Here are a few tips to keep in mind when creating your review video:

  • Make use of a trustworthy review site, such as the one described above. It will increase the effect of your brand and increase customer loyalty to it. Include the reviewer’s name and, if feasible, a photo of them in the review
  • The best reviews – you should have a broad selection, so make sure you choose the strongest and most compelling ones
  • Selecting the greatest reviews Produce written captions for videos — Because 85 percent of Facebook videos are viewed without sound, the written word in videos is vitally essential. Find brief evaluations that are simple to read in a video– because you want the video to be real, don’t modify the review you’re highlighting, if at all possible– and include them in the video. Maintain the integrity of what was spoken
  • Include the date on which the reviews were written. Individuals are concerned with relevance, and they would like to be up to date when it comes to client feedback. It is important to use professional high-quality material when creating a video, as the quality of the movie has a significant influence on its performance and the amount of interaction it generates. Experiment with a variety of variants and choices. It takes a few of attempts until you find the winning formula. Streamline your video production process to produce as many videos as possible in order to test the impact of different reviews, footage, music, and formats in order to determine which will be the most successful for your company. After you’ve finished generating your films, share them across all of your social media outlets and digital assets. Incorporating a review video into your email signature or even displaying it in your actual store, if you have one, may have a significant influence on your whole business.

Your turn!

Begin incorporating client feedback into your marketing activities as soon as possible. People are continuously seeking for social proof to support their claims. You now understand how simple it is to share what other consumers have to say about your company and its services. If you want to increase the impact of your evaluations even more, consider incorporating them into videos. It is the most effective method of increasing sales and increasing the reputation of your business. These movies use the power of existing customers’ delight to attract new ones, while simultaneously raising the value of your brand and growing customer loyalty.

Have you ever attempted to create films for your company and had questions about how to do so? Alternatively, do you have any examples of brand videos that include customer testimonials that you enjoyed? Please share your thoughts in the comments box below.

How To Use Customer Reviews in Images and Video Ads

When it comes to advertising text and graphics, making a decision might be challenging. Which of the following messages is most likely to persuade people to purchase your product? It is impossible to apply the most successful advertising approach to all campaigns, no matter how comprehensive your planning process is. If you want to communicate the value of your product, don’t go for inspiration within your firm; instead, turn to your previous and current customers. Use the feedback you’ve previously gotten from pleased consumers to your advantage.

Incorporating authentic, positive testimonials into your marketing is an excellent method to separate yourself from your competition and demonstrate to your target audience why they should choose you over your competitors.

Images and videos that include customer reviews are more effective. Why?

If someone learns about your company or product through the internet, they are likely to conduct some preliminary research. Aside from appealing graphics, customers are interested in reading feedback from other customers. Consumers are more likely to believe internet evaluations from strangers than they are to trust reviews from their own family and friends.

The best way to use customer testimonials in advertising graphics and videos.

There are a plethora of methods to include customer evaluations into your marketing plan. Following these six tactics, you may use customer reviews to your advantage in your marketing efforts.

1. Make a great video or image out of a customer review

It is true that positive evaluations are worth their weight in gold, but failing to showcase them in the appropriate manner can effectively render them meaningless. Produce a compelling image (or video, if that’s more your brand’s style) that draws people’s attention and encourages them to read your customer evaluations. A few design pointers that you should be aware of.


When creating a testimonial, keep the user experience (UX) in mind as well. Textual information and pictures, as well as white space, should be employed carefully throughout the document. It is possible to make a picture that is simple to deduce by organizing your image.

Stunning Visuals

Users on the internet are inundated with extremely low-quality, generic photographs. Make use of graphics and colors that are acceptable for your business to make your customer evaluations stand out from the crowd.


Color has the ability to stop viewers in their tracks and elicit emotional responses from them. As you develop your testimonial photographs, consider what message the colors should express and how you may convey that message through color.


Typography, in addition to the overall design of your testimonial visuals or videos, may serve to underline what your customers have to say. It is possible to utilize bold and brilliant colors to focus the viewer’s attention to specific pain locations, so letting them know that the phrase is relevant to them.

Easily readable

Creating a visually appealing testimony, on the other hand, will not dominate the content.

When developing these graphics, keep in mind the three Cs of Google Marketing: clear, concise, and captivating.

2. Review Customer Reviews for a particular ad theme

Advertising has the capacity to elicit strong emotional responses from the audience. Choosing the appropriate emotion for your testimonial campaign will aid in the design of the campaign. Comfortable, positive self-esteem, family, attractiveness, bravery, and patriotism are all included. The principles that you uphold have an impact on your brand and mission statement. It is essential to combine a strong sentiment with appealing language in order to create a remarkable testimonial for your product.

3. Make Social Shares More Powerful by Using Customer Reviews

Getting to know other consumers might assist a hesitant shopper in making the decision to purchase a product. One social media user in every four follows a company whose items they are interested in, according to a recent study. Customers can make better educated purchasing decisions if they keep an eye on your social media channels and the replies they receive. You may also use client testimonials and reviews into your social media strategy to draw attention to the many positive aspects of your company’s product.

4. Make your email marketing strategy stand out by including customer reviews

Customer evaluations may be included into any email marketing campaign to benefit the recipient. Because of the medium’s historical return on investment (ROI), photographs or videos of customer feedback are idealized. Including these testimonials in your emails will not only help to establish credibility, but it will also help to raise your click-through rate (CTR). By employing consumer-generated narratives, you can share customer experiences and explain what customers should anticipate as customers.

Brief and Sweet

Only a fraction of a customer review should be used. Make a strong headline out of the most interesting portion. If you want to share a review on social media, you must provide a link to the whole review.

Be thankful

Do you want to receive more positive feedback from customers? Of course, marketing techniques like this are really beneficial. The fact that you are thanking your customers for sharing their experience with your company will encourage them to do so in the future as well.

Share and Retweet

Check your social media accounts frequently to check if any favorable comments have been made about your business or brand. This has a direct impact on your social media marketing efforts in particular. When you discover these hidden treasures, you should make it a point to spread the word about them across your community.

5. Use customer reviews in your search strategy

In addition to being concerned with the quality of your listing, search engines are always watching your brand and product to see how people are reacting to it and how you can improve it. By integrating customer reviews in your listings on Google and Microsoft, you will be able to demonstrate the emotion of your consumers.

As an added bonus, frequently updating and improving your content may help to increase your search exposure by earning you featured snippets and higher Google Seller Ratings.

Wrapping Up

Any sector or product may profit from using consumer feedback, and the advantages can be utilized in any situation. A design that is pleasing to the eye may help to increase the attractiveness of your business to users, which is especially important as more and more people turn to the Internet for information about what a product or service can accomplish for them. Consider establishing a fully review-based campaign, in addition to implementing the techniques we described above, as a means to present proof points to potential buyers.

How to Use Customer Reviews in Paid Social Creative

Several companies have approached me in the last few weeks to inquire about the possibility of include customer evaluations in their sponsored social efforts. As a result, I thought I’d put up a brief primer on how to use customer reviews in paid social advertising creative. Reviews may be a very effective strategy for differentiating oneself from the competition. Although it is true that reviews may make or destroy an ecommerce business, this is especially true if the firm is not well-known in the industry.

Product reviews will become more important than ever before as more big-box retailers reconfigure their infrastructure to sell straight to consumers online.

The Legalities

Customer reviews are regarded to be a type of user-generated content (UGC), and as such, the same regulations apply as for other UGC. Preventing the inclusion of a customer review in your ad campaign begins with ensuring that your website’s Terms and Conditions and/or Privacy Policy include language stating that any user reviews submitted to your website may be utilized for marketing reasons. The following is an example of the terms and conditions that Casper and Hims use on their website. Personally, I prefer the Hims legal language because it specifically mentions the use of user-generated content (UGC) on social media platforms such as Facebook, Twitter, and Instagram.

It is not acceptable to copy and paste a testimonial about your product from a review site (yelp, google reviews, etc.) into your content document!

If you take that review, even if it is about your product, you may be infringing on the intellectual property rights of whoever authored it.

For the most part, spare yourself the hassle and don’t even consider doing it. In light of the foregoing, I strongly advise you to include a clause in your site’s Terms and Conditions that will accelerate the consumer approval process.

How to Select Reviews

Choosing the ideal review may rapidly become a time-consuming and difficult endeavor. Some of my strict guidelines for picking the most appropriate testimonial copy are as follows.

  1. Keep it to a minimum. In my experience, short social media ad content outperforms lengthy form copy on Facebook. Find the appropriate tone of voice. Make certain that the review’s voice and tone are consistent with your brand and target demographic. Make use of high-quality items. To attract new users to your website, include product reviews of your highest-rated items. In this case, we’re talking about your tried and reliable items. Brand reviews should be used to retarget customers. In order to retarget people who have left your site without converting, you should leverage evaluations that are complimentary of the company, its quality, or its service. Depending on their respective values, this may tempt the user to return and make a purchase
  2. Avoid using distracting punctuation. In other words, refrain from writing evaluations that contain several exclamation marks! Using too excited punctuation might come across as phony or spammy if you’re working with plain text material. Maintain a hands-on approach. In your search, look for detailed evaluations that use the first person pronoun “I” to describe a feeling or sense of fulfillment. To provide an example, “I had the sensation that I was sleeping on a cloud.” Alternatively, “The summer surprise I didn’t realize I needed.” “Service and product were excellent and matched expectations,” for example, are more relevant than generic statements like. Try something more visually appealing. It’s also permissible to incorporate user-generated content (UGC) testimonial photography referencing your product if you have it stated down in your Terms clause (like Hims did above)
  3. For example, unboxing videos, etc. Organic testing should be used. I understand that reach for Facebook business pages is virtually non-existent, but I recommend testing review-based content organically first to see whether it connects with your audience before investing any money into it. Considering the organic test as a proof-of-concept before devoting funds is a good idea if this is a novel technique. Be honest with yourself. Don’t make up your testimonial copy to seem good. It will come out as unauthentic, and it will not be effective. Then you’ll be really ashamed
  4. Make a note of it. Keep a record of all reviews that were utilized in advertisements, just in case you need them. It’s possible that you’ll need to look it up later
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Creative Execution

After discussing the legality and standards, here is some inspiration for incorporating review material into your sponsored social advertising campaigns. Vertical image with brand copy and text overlay on video copy, as well as Instagram comment text overlay on image Video + Review Copy Copy + Image with Text Overlay + Video + Review Copy Copy Copy + Brand Video with User Generated Content (UGC) Instagram Story Screenshots You’re feeling motivated right now, and best of luck with your review-creative endeavors!

How to Use Testimonials & Customer Reviews in Your Facebook Ads

When I was growing up, family movie nights usually lasted about 5 hours. Researching and discussing which films to see took up the first three hours, and the remaining two hours were spent actually watching the films. To be really honest, we didn’t always make it to the last two hours. During our investigation, we just gave up. I like my family, but I’ve always believed we were a bit of an outlier when it comes to the way we conduct research before attempting new things. Whether it was reading user reviews on iMDB before seeing a new movie or browsing Yelp before visiting a new restaurant, the opinions of others were always important to us.

  1. Time and money are valuable assets, and you want to be certain that both are used properly.
  2. In the realm of digital marketing, customer reviews have a direct influence on the level of trust that customers have in a company.
  3. In the month of November, thankfulness is the dominant emotion, and I wanted to continue the “thankful” theme in today’s blog post.
  4. Let’s get started!

Why do Customer Reviews and Testimonials Matter?

You may make or break your capacity to generate new business based on the feedback you receive from prior (or present) clients. If you operate in an online environment, there are several venues where clients may read evaluations about your organization. Some of the most often rated entry points may be found on: Clearly, we put in a lot of effort into researching and writing evaluations. The ability to create trust is one of the most essential factors for this. As customers, we want to be certain that our money is being spent wisely, and the most direct method to do so (short of using a free trial version of a product) is to rely on the experiences of those who have made a purchase before us.

  • According to Trustpilot, 89 percent of shoppers globally make the effort to read product evaluations before making a purchase. According to BrightLocal, 79 percent of buyers say they trust internet reviews as much as they do personal recommendations. In a survey conducted by Bizrate, over 55 percent of shoppers read at least four reviews before purchasing a product.

This final statistic, in light of these numbers, is even more perplexing to me. Only 28 percent of reviews are replied to by firms across all industries, according to Birdeye’s data. Despite the fact that it is well-documented that customer reviews and testimonials impact prospective purchasers, the majority of businesses fail to notice or respond to evaluations when they are received. It’s a difficult look. Customer reviews may be utilized in digital advertising on Facebook to generate results from new shoppers.

When it comes to company owners that don’t reply to the evaluations they get, take a moment to step away from the blog and go into your Google My Business account. Then get to work right away!

How to Turn Your Testimonials into Facebook Ad Content

Okay, let’s speak about how to make the most of your customer reviews and how to optimize their worth. Testimonials are important for a number of reasons, including the fact that they generate confidence with new consumers and that they are extensively investigated before a purchase is made. After all, wouldn’t it be great if you could cherry-pick your most positive customer testimonials, include them into well-designed advertisements, and deliver them to a prospective client before they have a chance to go searching for social proof on their own?!

This article will walk you through the procedures you should take if you want to run customer reviews or testimonials as advertisements on Facebook.

Step One: Collect Testimonials from Clients

The first phase is gathering testimonials that will be used by clients in their marketing efforts. Perhaps your company has been in existence for some time and has earned a number of positive ratings on sites such as Google or Facebook. If this is the case, fantastic! Start there, and be sure to ask your customers who have written positive reviews whether they are comfortable with their images appearing in advertisements. Even if you don’t have a large number of reviews at your disposal, there are several methods you may use to obtain more:

  • Send an email to your most important clients, requesting that their feedback be utilised
  • Make a public request for reviews on social media
  • Create postcards or other promotional materials to request evaluations of your work. By providing an incentive, you may encourage users to post a review. In order to generate more reviews, consider using a review gathering service (e.g., Trustpilot,, and Yotpo).

My advice would be to seek for a range of various sorts of enterprises to start off with. Consider how you may obtain a diverse picture of the ways in which your goods or services have benefited companies by soliciting feedback from a diverse set of people. Explore different geographies, sectors, and so on to construct a review pool that will serve you well and allow your advertising to be sent to more specialised consumers if that is what you choose.

Step Two: Build out Your Ad Creative

If at all feasible, we recommend that you use video testimonials to demonstrate your product. The easiest way to develop trust and credibility is through video testimonials, since it is far more difficult to manufacture genuine video comments about how your product or service has benefitted someone. Our research has revealed that using a variety of 15-, 30-, and 60-second films to test on Facebook has proven to be quite effective in terms of generating results. As an alternative to using video in your ads, try creating advertising materials in which you may include a little excerpt of a customer’s testimonial within the graphic design itself.

Use of a real photo of your consumer might also be advantageous (bonus points if you can also get your customer to be visually demonstrating their use of your product or service).

Listed below are a few instances of effective advertisements that were run on Facebook and incorporated testimonials: In addition, we recommend include many advertisements in your campaigns or ad sets so that you may test and optimize around the ad that is doing the best.

Change changing the type of your advertising, the duration of your commercials (whether the material is animation or video), and even the placement of your testimonial ads next to one another to see what works best for you. The more innovative your testing can be, the better.

Step Three: Structure Your Campaigns

When you’re setting up your campaigns in Facebook Ads Manager, you’ll want to make sure you have the proper structure in place to ensure you achieve the best results possible. The following is how we normally handle testimonial-based advertisements:

  • Marketing Campaign Objective: Conversion rate
  • Specifically, folks who have visited your website or engaged with your prior advertising but have not yet purchased or become a lead are considered middle-of-funnel audiences. The number of advertisements is as follows: Usually, at least two or three. It’s ideal to have a variety of videos or imagery to test with, or a combination of video and static material to test with. Nothing more than experimenting with different copywriting styles to discover which performs the best will be attempted.

Every firm is unique in its own way. We collaborate with a variety of businesses, including eCommerce, lead generation, and SaaS providers, all of which benefit from the inclusion of customer evaluations in their advertising. Our team would welcome the opportunity to speak with you if you have any queries regarding how to arrange your testimonial campaigns on Facebook. Here’s where you can talk to us!

Step Four: Track ResultsMake Iterations

In order to determine the efficacy of your Facebook Ad campaigns, there are a few criteria in particular that you should consider while making your selection. The most crucial thing is to convert visitors into customers. Your advertisements are bringing in a significant number of transactions, sign-ups, and contact forms. And what is the cost of a single conversion? This will serve as a catalyst for internal debate. Second, have a look at the click-through rate (CTR). Typically, we strive for a click-through rate (CTR) of 1 percent or higher for links.

  1. If it is much higher than that level, we will consider increasing the budget allocated to that advertisement in order to help it serve even more people.
  2. Facebook/Instagram calculates “frequency” as the number of impressions divided by the number of people who see the post.
  3. Try to maintain your frequency between 2 and 3 per minute, since tiredness can set in and performance might suffer if you go above this point.
  4. We may make judgments based on these stats regarding how we should improve or iterate our ad as a result.

Step Five: Implement These Final Tips to Maximize Your Effectiveness

Everything is in place: you’ve collected testimonials, created advertising materials and set up your account’s structure and tracking system. GREAT! Allow me to provide some last thoughts on how to optimize the value of your testimonial advertisements.

  • Extend the reach of testimonies by promoting them elsewhere. Don’t limit yourself to using Facebook Advertisements to distribute client testimonials
  • Instead, try creating a landing page for client reviews, using ads in email newsletters, and uploading video material to YouTube. You may reap the benefits of cross-promoting the complimentary things that your consumers have said about you. Create one-of-a-kind creative for feeds as opposed to stories. Make certain that the placement of your advertisement is considered. Prepare your Instagram or Facebook stories in advance by laying them out in the proper dimensions so that nothing crucial gets shrunk, scaled down, or chopped off. Keep track of website activity generated by ad viewers. Develop unique links with UTM parameters for each advertisement, then track the results with Google Analytics to observe how the traffic produced by each advertisement performed on your site. This might assist you in gaining a better grasp of the outcomes of your advertisement as well as determining the quality of the traffic. If they aren’t purchasing or converting, are they at the very least spending a significant amount of time on landing pages? Are you looking at more than one page? Using alternative methods of interacting with your website
  • Those that offer you with testimonials will receive a gift. If your testimonial advertisements are successful, the consumers who have written you reviews will effectively be pushing new business to your company. What kind of present would you offer to someone who referred you to someone else? Consider the same (or higher) compensation for someone who is willing to provide a testimonial.

Tying it All Together

The great majority of us rely on client feedback to choose whether or not to trust a company. Advertisers on Facebook have a unique chance to contact their target audiences with testimonial advertisements, which can assist to enhance your credibility while also driving new business to your company. The following are the most important points to keep in mind:

  • Customer feedback clearly influences customer behavior, as evidenced by the fact that 79 percent of buyers believe internet evaluations are just as trustworthy as personal recommendations
  • Consider the following methods to increase the efficacy of your advertisement by using testimonials:
  1. Collect client testimonials by pulling from current evaluations or by requesting them by email, social media, post card, incentive programs, or review sites such as TrustPilot. Create your ad creative, with a particular emphasis on video content, the inclusion of consumers’ names and firms, and the optimization of your copywriting to do well in search
  2. Set conversion goals for your campaigns, target audiences in the middle of the funnel, and test various advertisements to see which one performs best. Maintain a record of your outcomes and make changes depending on them (pay particular attention to three critical metrics: conversions, click-through rate, and frequency)
  3. Increase the number of testimonials you receive by cross-promoting them, developing distinct copy for feeds vs stories, tracking website activity from ad visitors, and rewarding your testimonial suppliers in order to achieve better outcomes

Building customer reviews and testimonials into your Facebook advertising plan is an excellent approach to develop trust with potential consumers and drive them further down the sales pipeline. Please use this link to contact us if you have any questions or concerns regarding Facebook Advertising, testimonials, or any other aspect of digital marketing.

We’d be delighted to assist you in making the most of your advertising budget and improving your results. Please let us know if we can be of assistance.

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