How To Unlock Your ‘not Provided’ Keywords In Google Analytics?

How to unlock (not provided) keywords using Google Analytics and Google Search Console

  1. Go to Google Analytics Acquisition All Traffic Channels Organic Search.
  2. Next, click on the “not provided” and add a secondary dimension to the report for Landing Pages.

What does it mean when a keyword is not provided in Google Analytics?

Quite simply, it means Google is choosing not to share the key word data with you. The searcher did use a key phrase, obviously, but Google is not providing you with the information. It is all being done in interest of protecting the privacy of the searcher.

How do I add keywords to Google Analytics?

Click Admin, and navigate to the view in which you want to set up Site Search. In the View column, click View Settings. Under Site Search Settings, set Site Search Tracking to ON. In the Query Parameter field, enter the word or words that designate internal query parameters, such as term,search,query,keywords.

How do I find keywords in Google Analytics 2021?

How Do I Find Keywords in Google Analytics?

  1. Connect your Google Search Console account to Google Analytics.
  2. In Google Analytics, navigate to Acquisition » Search Console » Queries.
  3. Sort your keywords by clicks, impressions, click-through rate, or average position by clicking on the headings.

How do I get traffic to my keywords?

Keyword Traffic: 3 Steps to Get More Traffic with Keywords

  1. Identify content topics that your audience will find informative and useful.
  2. Prioritize your content production efforts to target the most valuable, high commercial intent keywords.

How do I fix not set in Google Analytics?

Possible solution

  1. Make sure you have integrated the Google Ads account with Google analytics properly.
  2. Make sure the auto-tagging feature is turned ‘ON’. This feature is required to track conversion on the website and all the browsers.
  3. Check if Google Ads auto-tagging works on your website.

Can you track keywords in Google Analytics?

Many people often ask us, can we see organic keywords in Google Analytics? Keywords are different search terms your site ranks on search engines like Google. And using Google Analytics, you can track them and see where each search query is ranking, their conversions, impressions, and click-through-rate (CTR).

How do I find organic keywords in Google Analytics?

Go to Google Analytics > Acquisition > All Traffic > Channels > Organic Search. At the top of your table you’ll see the (not provided) keywords.

How do I enable Search console in Google Analytics?

Enable the Search Console Data Import in Google Analytics

  1. Go to your Google Analytics account.
  2. Go to Acquisition (left sidebar) > Search Console.
  3. Click the Set up Search Console data sharing button.
  4. Choose your Search Console account.

How do I add organic keywords to Google Analytics?

Change your organic search traffic settings

  1. Sign in to Analytics.
  2. Click Admin, and select the account and property you want to edit.
  3. In the PROPERTY column, click Tracking Info > Organic Search Sources.
  4. Click +Add Search Engine.
  5. In the form, specify what the Domain Name Contains and the Query Parameter.
  6. Click Create.

How do I find my Google keywords?

Enter words and or websites related to your business to see keyword ideas.

  1. Sign in to your Google Ads account.
  2. Click the tools icon.
  3. Click Discover new keywords.
  4. There are 2 ways to discover new keyword ideas:
  5. Click Get results.

How do I find my most searched keywords on Google?

Using Google Trends. Go to https://trends.google.com in a web browser. Google Trends is one of the most reliable tools for up-to-date information on what the world is searching for. You can use several tools on the site to find popular keywords.

How do I see keyword rankings in Google Analytics?

The first step to get your rankings data in Analytics is to link your account to Google Webmaster Tools (for instructions, read this). Then go to Acquisition > Search Console > Queries to view all the keywords that your website is ranking for.

Where can I get SEO keywords for free?

8 free keyword research tools for SEO (that beat their paid

  1. Rank Tracker. To find the most ample list of keyword variations and analyze their SEO profitability.
  2. Google Search Console.
  3. Google Ads Keyword Planner.
  4. AnswerThePublic.
  5. Keyword Tool Dominator.
  6. Google Trends.
  7. Google Correlate.
  8. Keywords Everywhere.

How many keywords should I use for SEO?

There should be three to four keywords on a homepage at a bare minimum. The homepage is like any other page on your site and should be treated the same way for SEO keyword purposes. So target three to four keywords on the homepage to get the most SEO benefit.

How to Unlock “Not Provided” Keywords in Google Analytics

In Google Analytics, are you seeking for a means to see keywords that were not supplied to you? Google Analytics is an useful tool that allows you to see how people find and interact with your website and its content. When you attempt to check the keywords people used to locate your site, you are frequently greeted with the message “not supplied” in Google Analytics. In this post, we’ll teach you how to unlock your Google Analytics ‘not given’ keywords and use them to your advantage.

What is Keyword ‘Not Provided’ in Google Analytics?

Information about your website visitors is collected by Google Analytics, which then displays the information in easy-to-understand reports. In 2011, Google, on the other hand, launched a more secure search experience for consumers. Google implemented Secure Socket Layers (SSL) to encrypt searches conducted by visitors who are signed into their Google account in order to safeguard users’ privacy. As a result, if you attempt to determine which keywords your visitors use to locate your website, you will see the message ‘not supplied’ in the Google Analytics report.

Use this information to improve your WordPress SEO and generate more traffic to your site by focusing on the keywords that are most effective in driving traffic to your site.

After that, let’s have a look at how you can unlock Google Analytics keywords that aren’t explicitly specified.

Unlock Not Provided Keywords with Google Search Console

In order to determine which terms your visitors are using in search engines, the Google Search Console is the most convenient and reliable method (previously called Google Webmaster Tools). It is a free application that assists you in determining the amount of traffic your site receives from search engines, indexing web pages, identifying and correcting errors, and improving your overall SEO. You may get started by simply going to the Google Search Console page. Afterwards, you’ll need to link your WordPress website to your account.

  • If you want assistance, please refer to our comprehensive instruction on how to submit your WordPress site to Google Search Console for assistance.
  • This is a simple process.
  • Following that, you’ll need to choose ‘All Products’ from the drop-down menu in the Property column.
  • Following that, you can add Google Search Console by clicking the ‘Add’ option.
  • To do so, navigate to the Search Console Properties dropdown menu.
  • A confirmation popup will now display, confirming that the connection between Google Analytics and Google Search Console has been established.
  • Proceed to the next step by clicking on the ‘Associate’ button.
  • Simply reload the page, and your Google Search Console will be connected to your Google Analytics account.
  • As a next step, go to Acquisition » Search Console » Queries in Google Analytics and look for the terms that were not included in your request.
  • Additionally, it will provide the quantity of impressions received for each of the terms you entered.

Among the other data you’ll notice are the click-through rate (CTR) and the average position of your keywords in the search results. The average position measure indicates where your search query appears on Google’s search results page.

How to View ‘Not Provided’ Keywords in WordPress

Is it important to you to discover your unprovided keywords and to have access to the Search Console report from within your WordPress dashboard? Without leaving your WordPress dashboard, you can examine your Search Console report and discover which Google search phrases are the most popular without ever leaving your website, thanks to MonsterInsights. It is the most effective Google Analytics plugin for WordPress available on the market today. Google Analytics is really simple to set up and utilize thanks to the plugin.

  • Advanced tracking features such as eCommerce conversion rates, link click and button click tracking as well as custom dimensions and other features may be set up without the need to alter code using this tool.
  • There is also a free version available, but you will not be able to see your top search phrases in this edition.
  • More information may be found in our article on how to install a WordPress plugin, which can be found here.
  • You may find instructions on how to install Google Analytics in WordPress here if you need more assistance.
  • In the report, you can see the top 50 Google search phrases that people use to locate your website, which you can utilize to improve your SEO.

Use Semrush to Unlock Keywords Not Provided

Semrush is another tool that can be used to determine which keywords people are using to reach your website in search engines to begin with. Professionals, SEO specialists, bloggers, marketers, and organizations of all sizes rely on this well-known SEO tool. Semrush enables you to do keyword research, check which keywords your rivals rank for, identify backlink possibilities, conduct site audits, and much more in one convenient package. By integrating Google Search Console and Google Analytics with Semrush, you can quickly and simply uncover keywords that were not previously given.

  1. Once you’ve logged in, just navigate to the ‘Projects’ part of the menu on the left side of the screen.
  2. Following that, a popup window will emerge, in which you’ll need to enter the URL of your website as well as a project title.
  3. Following that, Semrush will walk you through the many tools you may use in your project.
  4. On the following screen, you may choose to connect your Google Analytics and Google Search Console accounts by clicking the ‘Connect Google account’ option.
  5. Next, choose the ‘Allow’ box to allow Semrush Organic Traffic Insights to have permission to access your Google account.
  6. Then choose your Google Search Console property and select the ‘Select database’ option from the drop-down menu.
  7. You have the option of selecting all devices or selecting a desktop, mobile device, or tablet.
  8. Semrush will now unlock the keywords that were not given.
  9. We hope that this post has assisted you in learning how to unlock your Google Analytics keywords that were not given by you.
  10. We encourage you to subscribe to our YouTube Channel for more WordPress video tutorials if you enjoyed this post.
  11. Please be aware that our material is sponsored by our readers.

See how WPBeginner is supported, why it is important, and how you can help us by donating. The Editorial Staff at WPBeginner is a group of WordPress specialists, lead by Syed Balkhi, who provides guidance and support. Over 1.3 million readers around the world put their trust in us.

How to unlock not provided keywords in Google Analytics?

The most recent update was made on November 22, 2021. What are consumers looking for when they want to locate your product? If you have a good answer to this question, you are well on your way to achieving a very high conversion rate from your organic search marketing efforts (assuming you have the correct landing page). In the realm of’ not supplied ‘, where Google is deliberating withholding practically all of the keywords data, the challenge is how to identify the keywords in question. Keywords that have not been supplied are those that do not have ‘keyword referral data’.

Example: If someone comes to your website after searching on Google with the phrase “web analytics training,” the keyword referral data for that person is “web analytics training.” If you look at your Google Analytics report from the previous month, you will see that the vast majority of organic keywords (often 90 percent or more) are being recorded as ‘Not Provided’.

If you want to get rid of (not provided) keywords in Google Analytics then follow the steps below:

Ensure that you have an active Google Search Console account with at least one month of historical data before proceeding. The second step is to connect your Google Search Console account to your Google Analytics site. Step 3: Log in to your Google Analytics account to complete the process. Take steps 4 and 5 to grant yourself account-level “edit” permissions in order to be able to add a new property to your GA account. Step-5: Navigate to the location you want to go. Click on the’sign in with Google’ option in the sixth step: The seventh step is to select your Google Account: Step-8: Grant Keyword Hero the ability to modify by clicking on the ‘Allow’ option in the toolbar: Then, by clicking on the ‘Allow’ option, you may provide Keyword Hero permission to view your Google Analytics data.

  • In order to confirm your choices, click on the ‘Allow’ button a second time.
  • For example: Step-14: Press the ‘NEXT’ button to proceed.
  • Choosing a Google Account is the sixteenth step.
  • The Keyword Hero package you choose should be dependent on the amount of organic search traffic your website receives each month, as well as the number of web pages you want the Keyword Hero tool to track.
  • If your website receives more than 2000 but fewer than 10,000 organic sessions per month, you might consider the ‘Big Hero’ plan, which is free to use for the first two weeks and then costs $9 per month.
  • If your website receives more than 10,000 but fewer than 50,000 organic sessions per month, you might consider the’Giant Hero’ plan, which is free to use for the first two weeks and then costs $49 per month after that.
  • If your website receives more than 50,000 but fewer than 250,000 organic sessions per month, you might consider the’Ultimate Hero’ plan, which is free to use for the first two weeks and then costs $149/month after that.
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When it comes to the vast majority of websites, the ‘Giant hero’ approach is sufficient since it examines the top 500 most often visited web pages based on organic search results for the organic keywords referrer data: The plan you pick, on the other hand, will ultimately be determined by the number of web pages you want ‘keyword hero’ to examine and/or the volume of keywords data you require.

  • You may also choose the ‘Little Hero’ plan, which is completely free to use if you only want to dip your toes into the water and see whether it is right for you.
  • Now you’ll get the notice “You may need to wait up to 24 hours before you’ll be able to access your data in your new Keyword Hero property.” There is a slide show to the right of this message.
  • To complete Step-24, pick the sort of conversion you want ‘keyword hero’ to examine from the drop-down option at the bottom of the page, as shown below: Please keep in mind that you may only pick one conversion at a time.
  • Step-25: Select the ‘Save’ option from the drop-down menu.

How does Keyword Hero work?

It appears that they pull search data from Google Search Console, use several data sources (Google Analytics, rank monitoring tools, bing search API, browser extension data, etc.) for keyword clustering and classification, then match it with GA session data using some machine learning algorithm, according to what I’ve heard. If you want to get into great technical depth about how it works, you may read the 33-page description that follows this link. In the same way as you were, I was skeptical about this instrument.

There is no risk in giving it a try because they provide a free 14-day trial.

The ‘not given’ keywords have been replaced with thousands of fresh organic keywords referral data, which was previously hidden behind them.

What about the accuracy of the data from the keyword hero tool?

First and foremost, be grateful that you are once again able to view organic keyword referral data in Google Analytics. Something is preferable to nothing, and right now that something is referred to as ‘not supplied’. As far as I can tell, the keywords suggested by this tool in Google Analytics are rather accurate. This tool’s data on search engine ranking positions and other website use statistics does not inspire confidence in my opinion. However, I do not put my faith in any search engine ranking positions offered by a rank monitoring program of any kind.

Advantages of using the Keyword Hero tool

The following are some of the benefits of utilizing this tool: 1You can view organic keyword data in your Google Analytics reports, and you can correlate this data with sales and other conversions if you have them enabled. This will allow you to have a better knowledge of the effectiveness of your search engine optimization strategies. 2By utilizing organic keyword data, you can optimize your landing pages for the phrases that are most likely to generate traffic, sales, leads, or any other type of conversion.

  1. 4You will be able to evaluate the effectiveness of your branded organic keywords in terms of generating traffic and converting that traffic into sales once more.
  2. When you discover the keywords for which your website is doing really high on Google, you may cease bidding on them in Google Adwords, which will allow you to significantly lower your ad spending.
  3. Consequently, if an organic keyword is working really well for your company but your website is not ranking particularly highly for it, you may target that phrase through your paid search ad ads.
  4. This can assist you in optimizing your search engine results page (SERP) for profitable keywords and so increasing revenue through organic search.
  5. I’m talking about how many marketers are aware of the fact that they can receive back organic keyword data from Google Analytics.
  6. The vast majority of people believe that organic keyword referral data is no longer available.
  7. as well as a new reporting view known as the ‘keyword view’ This view is equipped with ecommerce tracking functionality.

The following steps must be completed before you can access enhanced ecommerce tracking data: If you are utilizing enhanced ecommerce tracking, you must first activate it in the keyword view by selecting it from the drop-down menu and clicking on the Enhanced Ecommerce Reporting checkbox: 12 The keyword hero tool is not always successful in resolving the ‘not provided’ keyword phrases.

(This information is not supplied) The traffic from the Yahoo search engine that is based on ‘not specified keywords’ is referred to as _yahoo.

Another piece of information regarding ‘not given’ keywords that is presented by this tool in Google Analytics reports is the following (which is not visible in the picture above) – ‘(not set)’ is a placeholder for – a tracking mistake or a spam message (automatic matching) – Information on Google AdWords 13 Using the keyword hero tool for the first time creates a new GA property, which includes the following custom dimensions and custom metrics pre-installed: When you use the ‘keyword hero’ tool for the first time, it creates a new GA property, which includes the following custom dimensions and custom metrics pre-installed: Following the completion of your ‘keyword view’ reports, you may begin utilizing these dimensions and metrics as soon as you get them.

14 Keyword hero sends you a weekly SEO performance report for your website, which includes the following information:

  • Your daily organic Google sessions
  • Your top ten keywords
  • Your top ten mobile keywords
  • And other information about you. Your top ten desktop/tablet keywords are as follows: Your top ten organic landing sites
  • A report on search engine traffic
  • And other resources.

Limitations of the Keyword Hero tool

1It does not totally eliminate the problem of keywords that are not given. You will continue to see certain keywords that are marked as ‘not given’ in your reports. 2In order to utilize this tool, you would need an active Google search console account with historical data, and this account would need to be linked to your live Google Analytics property in order to function properly. 3If you have a website with minimal traffic (less than 100 sessions per day) or if the majority of your website traffic comes from paid marketing initiatives, this tool will not be very useful for you.

  • 4If you have a high traffic website and you continue to use their free plan, or use a plan that is too small for the number of web pages you want ‘keyword hero’ to analyze, it can have an adverse effect on the quality of your keywords data.
  • In order to reduce the percentage of ‘not given’ keywords in your reports, you must select the most appropriate plan for the job.
  • There are pros and cons to doing so, as you can see.
  • As a result, if you decide not to utilize this tool in the future, your existing analytics data will not be affected.
  • If you have objectives set up in your existing GA view, they will not instantly move to the new GA property, which is a significant inconvenience.
  • Unless you have specifically configured special dimensions and metrics in your live GA property, those dimensions and metrics will not be automatically transferred to the new GA property.
  • In a same vein, view filters, content groups, channel groups, computed metrics, and a slew of other configuration variables do not instantly move to the new GA property produced by the tool’s “keyword hero.” As a result, you’d have to start at the beginning with each one.
  • Because of this, data in real-time reporting is no longer reported by this new view: This is due to the fact that the data provided by the ‘keyword hero’ tool is three days outdated.

7 In the case of anything other than keywords data, I do not believe the ‘keyword view’ data. There are several data points that are not being adequately monitored by the Keyword Hero tool at this point in time. As an illustration:

Case Study1: How to see the average search engine ranking positions in Google Analytics

You may examine the average search engine rating of your website on Google for each term by using the ‘keyword hero’ tool. To accomplish this, follow the procedures outlined below: Using the ‘keyword hero’ tool, navigate back to your website and click on the “View Analytics” option next to your website: In order to facilitate the transition to the new GA property, you will be immediately transferred to the ‘Channels’ report of the ‘keyword view’. Step-2: Select the ‘Organic search’ option from the drop-down menu: Step-3: As the secondary dimension, use the custom dimension ‘Position’ that was created: You can now check the average ranking position for each term by clicking on the following link:

Case Study2: How to see the list of all the keywords which are sending traffic to a particular landing page

Step-1: In the ‘keyword view’ of the new GA property produced by ‘keyword hero,’ navigate to the BehaviourLanding Pagesreport. Step-2: Go to the landing page for which you want to access the keywords data and click on the following link: Step-3: Make ‘keyword’ the primary dimension by checking the box: You will then be able to view a list of all of the keywords that are driving traffic and converting visitors to the chosen landing page. This is how you may make use of the ‘keyword hero’ feature.

Related Articles

  • What is the keyword that is not supplied in Google Analytics
  • How to locate keywords in Google Analytics that are not offered
  • How to extract keywords that are not given

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1 Why digital analytics is critical to the success of an online business. This is the number one reason why most marketers are unable to expand their advertising and so increase their revenue. 3 Reasons why Google and Facebook advertisements are ineffective for most businesses ways to make them function properly 4 Reasons why simply learning about Google Analytics will not provide you with a competitive advantage in the industry. Conversion optimization is not functioning for your company for the first time, according to reason number 5.

a total of seven a total of seven Obtaining a thorough understanding of digital analytics and conversion optimization in a short period of time.

How to Unlock “Not Provided” Keywords in Google Analytics

Search engine optimization tools such as Google Search Console and Google Analytics have grown vital since Google’s search engine now accounts for more than 70% of all queries performed. As part of its ongoing efforts to improve its dashboards and reporting capabilities, Google has begun encrypting data in order to better safeguard personal information acquired by the company. However, this does not imply that they are not gathering the information; they are simply restricting the amount of information they share with website owners.

One crucial piece of information that Google collects is the keywords (or search queries) that visitors use to reach a particular website.

Besides being useful for SEO efforts, these keywords may also be utilized to gain a better understanding of how Google understands a webpage and to dictate strategy for them.

In this post, I’ll explain why these keywords are significant, as well as how to obtain them using a free Google Sheets plugin called ” Search Analytics for Sheets ” (search analytics for sheets.com).

What Does “Not Provided” Mean?

In 2011, Google made the decision to encrypt its search engine, implementing SSL encryption. Google Analytics could still gather traffic data, but it was no longer able to share information about each individual query in the organic search report, as it did previously. A website owner could readily determine which organic keywords were generating traffic to a certain page in Google Analytics before to this adjustment, but that has since changed. This information assisted website owners in determining which keywords were the most important and in optimizing their sites accordingly.

Some believed that Google was attempting to eliminate search engine optimization (SEO).

Are you already familiar with “not given” keywords and only require a quick-start guide to help you unlock them?

To get started, simply click on the link below.

Is The Keyword Information Really “Not Provided”

The majority of this material may still be obtained on the internet. The difficulty is that the majority of the solutions are either difficult to understand or provide insufficient information. In order to retrieve the information, they must write scripts for the Google Search Console’s API or connect Google Search Console to Google Analytics. Neither is a simple task. The second is rather simple, but the knowledge you may glean from it is insufficient. There is, however, a more straightforward method of obtaining this information.

To be able to alter gears as necessary while dealing with highly competitive keywords requires patience and adaptability on your part.

To convince your client that you need to alter gears in the middle of a campaign, you must be able to illustrate your reasoning.

Being able to access the ‘not given’ keyword data will assist you in putting together a persuasive case for pivoting your strategy.

How to Unlock “Not Provided” Using Google Sheets

1. Begin by creating a new spreadsheet. 2. Click on “Add-ons” in the upper navigation bar, followed by “Get add-ons.” G Suite Marketplace will be shown as a result of clicking on this link. 3. Type “search analytics for sheets” into the search field at the top of the page. Install the add-on by selecting it from the drop-down menu.

How To Use “Search Analytics for Sheets” Add-on

It is now time to put the plugin into action, now that it has been installed. To access the sidebar, navigate to the top menu and select “Add-ons,” “Search Analytics for Sheets,” and lastly “Open Sidebar.” This will bring up a sidebar with all of the settings available in the Google Search Console, which you can then configure.

I’m going to utilize the default settings to extract the keywords and the URLs that are linked with them. Other options, such as “Device,” are available for you to play with in order to further understand your rankings.

  1. Select the “Domain” from which we will be obtaining our data in the next step. In this particular instance, I’m going to make use of my own website. SEO that is well-structured
  2. Date range – I personally prefer to utilize the latest 30 days because it gives useful information. Increased noise will be produced by wider date ranges
  3. The “Group By” option allows you to select the information you wish to be retrieved and grouped together. In this example, the terms “Query” and “Page” are used
  4. Finally, click on “Request Data” to submit your request.

These configurations will retrieve GSC data over the last 30 days depending on the searches that were used to find my web pages. This report will also include a link to the relevant web page as well as any further information about the page, such as its average position and number of clicks. Here is a sample of a couple of the results for my website as returned by Google. Consider that there are almost 4,400 results (keywords) returned, to put things in perspective: My website has a few hundred pages and receives a few thousand visitors each month at the most.

So Now What?

After obtaining a list of the keywords that people are using to locate my web pages organically, I’m left with the question of what to do with this information. There are several applications for this information, but my favorite is to utilize it to examine product and service sites on the web.

Create Keyword Buckets

These buckets will be organized according to factors such as geography, synonyms, and so on. Consider the following scenario: If I want to optimize my site for the term “SEO business,” then my first bucket list may look something like this: I would then seek for synonyms — such as “agency” or “firm” — and ultimately, geographical modifiers to help me create even more keyword buckets for the webpage.

Keyword Tracking

These buckets may also be used to manage keyword tracking, if necessary. In order to build tags for each bucket that I’m targeting, I utilize the Ahrefs tool. Here’s an illustration of what I’m talking about: Now I can look at the tags and see which website is ranked for the term, which is quite helpful. When a page is properly optimized, you will see that your target pages are the only pages that appear in the search results for all of the terms in the bucket. As a result, issues such as term cannibalization are more easily identified.

A/B Test Onpage Optimization

When I make changes to title tags, header tags, and content, I see that the keywords I’m targeting begin to move rather quickly in the search results. This is quite handy when I’m generating new pages or brainstorming ideas for new keywords, and it makes it simple to A/B test alternative layouts and designs. Keep in mind that your report will need to be cleaned up once you submit it. For example, keywords such as “contact us” may result in impressions and clicks on your homepage. When branded searches are utilized, I anticipate this to happen as a result of impressions from site links, but there are a variety of other ways that this might happen.

This is only a small sample of the ways in which Google Search Console may be used to learn about the terms that Google is associating with your site, so you can see how valuable this information can be for SEO.

How to Find Google Analytics Keyword Not Provided

As a marketing expert, obtaining access to Google Analytics data pertaining to the term “not given” might offer you with a significant SEO edge. Continue reading to understand how to uncover “not given” keywords in Google Analytics and reclaim your data insights. The Google Analytics (GA) platform is an excellent source of information for marketers, small business owners, and SEO specialists. There appears to be no end to the number of ways you may get insight from the data provided by Google Analytics on search traffic trends and visitor behavior, and the possibilities are endless.

Finding yourself face-to-face with “keyword (not given)” Google Analytics data when you’re attempting to learn more about the keyword searches that lead people to your website might make you feel like you’ve hit a brick wall.

There’s nothing to worry about! There is a technique to gain access to “not given” keywords and discover more about how people locate your sites on the internet.

A Guide to Google Tools for SEO

Download this guide to discover how to make the most of the free, powerful tools provided by Google to increase the efficiency and effectiveness of your SEO procedures and performance. The following keywords are accessible with a little know-how and a little further effort:

  1. Learn how your SEO approach is affecting the amount of traffic that comes to your site. Investigate whether or not your SEO efforts are aligned with the phrases that prospective consumers are using in their searches and make any required improvements to boost your organic exposure.

What Does “Not Provided” Mean in Google Analytics?

“Not given” indicates that Google has encrypted the search query data that directed a visitor to your website. With Google’s ongoing development of privacy measures for its users, withholding search data has grown increasingly common. In 2011, in response to rising concerns about search privacy, Google implemented Secure Socket Layers (SSL) to protect users’ data. SSL search protects logged-in users’ search queries as well as the search result pages that are returned as a consequence of their searches.

Not such good news for website owners who will no longer be able to generate SEO reports based on individual search results.

Users of Google Analytics are no longer able to access the majority of the data pertaining to Google search activity, allowing everyone to speculate about which keywords are lying behind the terms that aren’t disclosed.

How to Find “Not Provided” Keywords in Google Analytics

Although it appears that the Google Analytics term (not set) is the impediment that stands between you and the information you need, this is not the case. A solution to unlock the “not given” term Google Analytics data exists, and I’m thrilled to be able to share this information with you.

Google Analytics + Google Search Console = Unlocking Keywords

When you link your Google Analytics account to Google Search Console (GSC), the tool that is most usually thought of as a powerful tool for assessing how your site performs on Google Search becomes the key to unlocking search query information. It is possible to match user information to search queries using a combination of the data from each of these tools, allowing you to break straight through the brick wall of missing data. Before I guide you through how to obtain organic search term data, I’ll assume that you’ve previously linked Google Search Console to Google Analytics, so you’ll want to do so.

Steps to Accessing Keyword (Not Provided) Google Analytics Data:

  1. To begin, log into Google Analytics and select the “Start from Home” option. Select “Acquisition” from the left-hand menu. There will be a drop-down menu that contains the option “Search Console” under “Acquisition.” To do so, simply click the button. The top landing pages for your site may be seen by selecting “Landing Pages” from the navigation bar. You can now get a list of all of your landing pages, along with analytics for acquisition, engagement, and conversion. You may choose the page(s) you wish to learn more about from this menu. Examine the keywords that are generating traffic for that particular page.

What should you do now that you’ve discovered the keywords you’re ranking for? If you’ve previously completed keyword research, the next step is to determine whether or not the keywords for which you’re presently ranking are the same as the keywords for which you’re attempting to rank for with your SEO efforts. When I check at whatever keywords Victorious is ranking for, I compare them to the keywords we’re targeting for our SEO agency website. The fact that these two lists are comparable suggests that our SEO efforts are successful.

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What if, on the other hand, you discovered a statistically significant gap between what you’re ranking for and what you’re targeting?

Following the implementation of your selected keywords, you will begin to see a shift in the search query data for that page, so keep an eye out for any changes.

Wrapping Up

Finding the keywords that aren’t included in Google Analytics data isn’t difficult; it’s simply an issue of knowing where to look and how to do it. The following methods should help you overcome these constraints, and you should feel more empowered to dig deeper into your organic query data as a result of doing so.

Need More Help?

I like sharing my knowledge of SEO with other marketers in order to assist you in driving the outcomes that will result in a healthy business. Nonetheless, I recognize that not everyone has the time to monitor and make modifications to their search engine optimization strategy. In order to build long-term relationships with our clients, we must care as much about their bottom line as they do about ours. Do you want to know what it’s like to work with us? Examine a few of the SEO success stories from our clients, and then let’s speak about how to get your company the attention it deserves.

Unlock your Hidden keywords in Google Analytics

Adding filters to GA (Google Analytics) is one of the brilliant Google Analytics Hacks that may be used to uncover (not supplied) secret keywords that are naturally searched. We’re willing to wager that you like Google Analytics installation much more before 2011. It offered you with complete access to an ocean of information contained inside your website statistics, including the information that most engaged your users. It is possible to track and shortlist the keywords that brought in a greater number of visitors and significant conversion rates through SEO practices using an organic Google Analytics report, which provides you with clear hints on how to improve your ranking for those keywords in the search results.

Google developed tailored search results, and as an extension of their privacy protections, its analytics dashboards began encrypting search data as part of their privacy precautions.

How did this affect you?

As a result, while this was a tiny step forward in terms of preserving user privacy, Google, as a result of collateral damage, was forced to restrict your data access when utilizing the Google Analytics implementation platform. We understand the impact this had on the collection of your SEO data, and how you were suddenly left in the dark about what was actually engaging the bulk of your visitors on your site when this happened. Consequently, as indicated in the picture below, a major portion of your data was relegated to the ‘not given’ category in your website statistics.

Is it really worth it to you to write off your Google Analytics installation, which is a fantastic SEO tool, simply because it left you without access to a plethora of hidden keyword data?

Can you deny the fact that the analytics dashboards continue to provide you with immediate access to a plethora of actionable data that you can use to improve the performance of your website?

We’ve discovered a Google Analytic hack to circumvent and workaround this curve Google Analytics has thrown your way.

With the addition of filters to Google Analytics, it is possible to see the page where organic search traffic is directed, to optimize organic keywords in order to drive more traffic, and to understand organic hidden keywords and positions via mapping them with the Search Console.

Steps to unlock (not provided) hidden keywords and how to map them with Google Search Console.

  • Add a filter to the mix. In your Google Analytics implementation account, click on the Settings tab. Navigate to Administration -Filter. Select the criteria for the property for which the organic concealed keywords must be unlocked from the Admin Tab. Select “Add filter” from the drop-down menu and provide the following information: Filter should be given a unique name. Select “Custom” as the filter type, and then “Advanced” to add more filter settings.
  • Field A -Extract A =Campaign Term (not supplied. )
  • Field B -Request URI =(.*)
  • Output To -Constructor Campaign Term =np-$B1
  • Field A -Extract B =Campaign Term (not provided. )
  • In this case, Field A is necessary, Field B is required, and Override Output is submitted.
  • Save your work and keep track of the results on the analytics dashboards. As soon as the filter is applied, Google Analytics will begin collecting data for the specific filter that was set. It appears as “np – page name” in the organic channel’s analytics. As an illustration, consider the home page and the product page. Please keep in mind that the filter only applies to forthcoming data and not to historical data pertaining to Google Analytics deployment. Map the keyword data from the Search console to the np-/ data. Click on searches in Search Console to see if any hidden keywords have been discovered
  • Choose a date period and then enter the page URL that corresponds to the Google Analytics filter. There will be a list of all of the hidden keywords that have been pointed to that page, along with their relative locations.

There will be a list of all of the hidden keywords that have been pointed to that page, along with their relative locations. If your dynamic Google analytics installation has gone through a little transition once again, it may cause you some inconvenience, but are you willing to allow that influence your perception of the significance and usefulness of bespoke analytics dashboards in your organization? The gathering of secret keyword data is challenging, but not impossible, despite popular belief.

Of course, it will not be as quick and straightforward as simply accessing your Google Analytics reports, but it will surely accomplish your goals!

  • You may also be interested in the following articles: Google Analytics 4.0 – Exciting New Features
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  • Enhanced Ecommerce: What Are You Missing Out On
  • Google Analytics 4.0 – Exciting New Features
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Google Analytics Keyword Not Provided: What Does it Mean?

When have you needed to check the terms your users were using to reach your website in Google Analytics, but couldn’t because you couldn’t figure out how to do so? If this is the case, you may have come across the following in the reports: (This information is not supplied) Google Analytics is a fantastic tool for better understanding your audience and evaluating the performance of your website. However, it is not without flaws and has some restrictions, just like any other tool. What is the Google Analytics keyword not given error, what does it signify, and how can you repair it are all covered in this post.

In terms of WordPress analytics plugins, MonsterInsights is the greatest option.

Why is Keyword Not Provided in Google Analytics?

The fact that you are seeing a keyword not given message in Google Analytics simply implies that Google does not wish to share the data with you. But why is it so adamant about not displaying the terms that your visitors use? Google made the decision in 2011 to make its search more safe and to preserve the privacy of its users by concealing their personalized search results. This decision was implemented in 2012. For example, if someone comes to your website after conducting a Google search, Google Analytics will detect the visitor under the organic media but will not display the search phrase that brought them to you.

What Does Keyword Not Provided Mean for Your Site?

You might be wondering what it means for your business and website’s performance if an Analytics keyword is not given. When you are a website owner and you are unable to determine what keywords your audience uses to locate your website, it may be quite irritating. It is impossible to develop an SEO strategy without knowing which keywords are ranking on the first page of search results and bringing traffic to your site. Furthermore, some of these search phrases may be of a transactional nature as well.

As a consequence, it will be tough to optimize different keywords and increase the amount of visitors and sales to your website.

Having said that, your visitor did come to your website by searching for something. Nevertheless, because Google is not providing you with the data, how can you unlock the term that is not offered by Google Analytics? Let’s have a look.

How to Fix Keyword Not Provided in Google Analytics?

In order to determine which search terms your target audience is using the most and which phrases are ranking highly on Google, there are three methods you may employ.

1. Use Google Search Console for Uncovering Keywords

The first way for gaining access to terms that are not currently available in Google Analytics is through the use of Google Search Console. It is the most straightforward and dependable method available today. Google Search Console, formerly known as Google Webmaster Tool, is a tool that allows you to monitor the performance of your website in search results on Google. You can simply identify keywords that have not been supplied or that have not been set up using this free tool, which may be connected to your Google Analytics account.

Using MonsterInsights, you can even see your Search Console report right on your WordPress dashboard.

It makes Google Analytics extremely simple to use and allows you to set up complex tracking in a matter of clicks, without the need for any technical knowledge.

The report tells you the number of clicks, impressions, CTR (click-through rate), and average position for each search phrase that was entered.

2. Create Custom Dimensions to Track Popular Search Terms

By customizing the size of your WordPress website, you might discover keywords that are not shown in the search engine results. In Google Analytics, custom dimensions are additional information that you wish to measure, but that isn’t automatically recorded by the system by default. Furthermore, using MonsterInsights, you may generate bespoke dimensions in a matter of minutes. With the Custom Dimensions addons, you can track the most popular focus keyword on your site, allowing you to find out which search phrases are bringing in the most visitors.

So, how does it function?

Then, using the MonsterInsights addon, you can create a new dimension to record the keywords that you want to track.

Using the data, you can then determine which keywords are bringing the most organic traffic to your site, and which ones are not. You will be able to see the terms that are not offered by Google Analytics in this manner.

3. Invest in SEO Tools

Along with using Google Search Console and building custom dimensions, you can now invest in additional SEO tools to identify keywords for your website in addition to using Google Search Console and creating custom dimensions. Many SEO tools and plugins are available that can assist you in overcoming the issue of the Google Analytics keyword not being given by the search engine. For example, you may utilize Ahrefs to find out which keywords your site is ranking for and which ones are not. Among the many services available are keyword research, site auditing, the identification of top-performing pages, the tracking of backlinks, and many others.

Starting with the Site Explorer tool, you can input your domain name and read the Organic Keywords report to discover all of the search phrases for which your site is currently ranking on Google.

The program will then provide you with a daily summary of the search phrases that people are using to find your website.

Our Recommendation

As a result, you have reached the conclusion of this post. It is simple to examine search queries that are not shown in Google Analytics by use any of the ways described above. However, if you were to choose one of the techniques, we would recommend that you use Google Search Console instead. This is due to the fact that it is the most reliable method of determining keywords that are not offered by Google Analytics. To make things even easier, you may utilize MonsterInsights, which allows you to examine your keywords report right from your dashboard.

We hope you found our post about Google Analytics keyword not given to be informative and helpful.

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