How to Create a Bing Ads Account Tutorial
- Step 1: Sign Up to Bing Ads. Go to
- Step 2: Select which option is best for you.
- Step 3: Import/Create Campaign.
- Step 4: Go Live.
- Step 3: Import/Create Campaign.
- Step 4: Go Live.
How do I create a Bing ad campaign?
How to launch a Bing Ad campaign
- Step 1: Create a Bing Ads account.
- Step 2: Import your Google Ads campaign (optional)
- Step 3: Research the best keyword.
- Step 4: Create your first campaign.
- Complement your digital marketing strategy with an engaging social media presence.
How do I advertise on Bing Ads?
Advertising on Bing Ads
- Step 1: Create Your Bing Ads Account. Head over to Bing Ads and create an account.
- Step 2: Choose Your Basic Settings.
- Step 3: Research Your Keywords.
- Step 4: Write Your Ad.
- Step 4: Decide on a Budget.
Are Bing ads worth it?
While Bing Ads aren’t for everyone, they’ re definitely worth a closer look. For many businesses, they offer a cost-effective alternative to Google Ads, while others might find it’s best to run PPC campaigns across both platforms.
Are Bing Ads profitable?
Conclusion. Overall, I’m extremely pleased with my results with Bing Ads simply because they provide my online store with yet another untapped revenue source that is super profitable. Even though my results were atypical of what other people have seen with their ads, the Bing ads platform works extremely well.
Which is better Google ads or Bing Ads?
Since there are fewer users on Bing, its ads tend to display higher on search results than Google AdWords. In fact, Bing ads appear 35% higher in search results than Google ads. Bing copies Google’s keyword auction technique, which favors its users because they don’t have to outbid Google’s massive user base.
What is Bing Ads API?
For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides programmatic access to Microsoft Advertising. Using the Bing Ads API is the most efficient way to manage many large campaigns or to integrate your marketing with other in-house systems.
Is Bing ads cheaper than AdWords?
The average cost-per-click on Bing Ads can be up to 70% lower compared to AdWords.
Is Bing better than Google?
Compared to Google, Bing has a significantly better video search. This is a huge difference between these two search engines. Bing places related images and searches on the right side of your online search results, whereas Google places them at the bottom.
Where do Bing ads appear?
When you advertise using Microsoft Advertising, your search ads can appear on the search results page on websites throughout the world. These sites can include Bing, AOL, and Yahoo owned and operated sites as well as Bing, AOL, and Yahoo syndicated search partner sites.
Are Microsoft ads free?
Are Microsoft ads free? No, Microsoft ads aren’t free, but they can be affordable for small businesses that want to reach a specific demographic. An account with Microsoft Advertising is free to create, and you can set your advertising budget as high or low as you’d like.
What is the best use of Bing?
Image search. Probably one of the most well-known advantages of Bing is the image search, offering sharper and higher quality images in the results page. Bing was also the first to introduce the ‘infinite scroll’ to evade the need to painfully click through the various pages of image results.
How to Create a Bing Ads Account Tutorial
The process of promoting your business on Bing Advertisements is quick and simple, regardless of whether you’re coming from Google AdWords or are completely new to Search Engine Marketing (SEM). Signing up for Bing Ads is completely free, and you only pay when people click on your advertisement. There is no price for not clicking, and there is no minimum fee. This short, step-by-step instruction will walk you through the process of creating a new Bing Ads account. We’ll go over the steps in more detail below: Step 1: Create an account with Bing Ads.
Please double-check that you have entered the correct email address before proceeding.
Please refer to the following procedure: Method Abelow.
- Please refer to Method Bbelow for further information (skip Method A).
- Fill in the blanks with your current email address (Microsoft Account): On the next page, include the following additional information: The third step is to import or create a campaign.
- There are three options for doing so: 2.
- If you don’t already have an AdWords account, choose Option 2: Create a New Campaign.
- Step 4: Go Into Action
- There’s one more step! You will need to include a method of payment in your advertising campaigns before they can go live. To begin, select theCountry/Region of your billing address from the drop-down box, followed by yourBilling choices. Continue by clicking Next and entering your payment information. How do I pay for Bing Ads?
- Alternatively, you may choose to skip this step if you want to add your payment method at a later time
Congratulations! You have completed the process of creating a Bing Ads account! The second method is to create a new email address. In order to register a new Microsoft Account with a Yahoo! or Gmail email address, you will be directed to Figure 1. Fill out all of the required information to establish a Microsoft account, including: Following completion of the form, clickCreate account, which will bring you toFigure 2: Create an account. In order to complete the setup of your Microsoft account, check your email inbox and follow the steps in the verification email.
It is recommended that you use the verification link provided in your email to connect yourself toFigure 3, where you may enter your newly formed Microsoft account from Figure 1.
Click Sign in with Microsoft account on the Sign in to Bing Ads page to return to the previous page (Figure 5).
You will note that your Microsoft account does not have a Bing Ads account connected with it, as illustrated in the example below: Figure 6To link your Microsoft account to Bing Ads, select the third option from the drop-down menu.
Please provide the following additional information in theBing Ads account information area below: The Import/Create Campaign step is illustrated in Figure 7.
- Create your campaign as soon as you have a Bing Ads account so that your advertisements may go live. There are three options for doing so:
- Option 1: Import from Google AdWords if you already have an AdWords account
- If you don’t have an AdWords account, create one. In the event that you do not already have an AdWords account, option 2 is to create a new campaign. Option 3: You can skip this step if you want to start a fresh campaign at a later time.
Step 4: Go Into Action
- There’s one more step! You will need to include a method of payment in your advertising campaigns before they can go live. To begin, select theCountry/Region of your billing address from the drop-down box, followed by yourBilling choices. Continue by clicking Next and entering your payment information. How do I pay for Bing Ads? Alternatively, if you want to add your payment method at a later time, you can skip this step.
Congratulations! You have completed the process of creating a Bing Ads account! Additional accounts can be created by following the steps outlined in the article how to establish additional accounts. If you already have current ads/campaigns in your account and would like to make your ad stand out from the rest, there are a few things you can do to make your ad stand out from the rest of the competition. Click here for some excellent pointers on how to write captivating advertisements that are targeted to the correct clients.
The 2021 Guide to Microsoft Advertising (Formerly Bing Ads)
When it comes to creating a new ad campaign, it’s simple to dismiss Microsoft Advertising (formerly known as Bing Ads) in favor of Google Advertising. But, before you say “goodbye” to Bing, consider the following: while Google is the most commonly used search engine in the world, individuals still conduct over 12 billion queries with Bing each month, according to the company. And these users are one-of-a-kind. Approximately 38% of them make $100,000 or more each year, 33% have a Bachelor’s degree, and the vast majority are between the ages of 24 and 35.
Currently, Bing Ads reaches 44 million desktop users, but Google Ads only reaches a fraction of that number.
So, what should you do in this situation?
Everything you need to know about Microsoft Advertising will be covered in this post, including what sorts of advertisements Bing will be offering in 2021, how to set up a Bing Ads campaign, and how Bing Ads compare to Google Ads and other advertising platforms.
What is Microsoft Advertising (formerly Bing Ads)?
Advertising on Bing is provided by Microsoft Advertising, an online marketing service that enables businesses to promote their products, services, websites, and storefronts in search results on the Bing platform. In search marketing, it is especially Pay-Per-Click (PPC) advertising that displays users with sponsored listings alongside organic search results, rather than the results of a standard search query. Bing Ads are sometimes referred to as “Microsoft Advertising” or “Microsoft Bing Ads,” which are both terms that relate to the same thing.
Microsoft Advertising operates on the following principles:
- Internet surfers look for a phrase, such as “black leggings,” on the internet. Microsoft provides internet users with both organic search results and advertisements for black leggings that are available for purchase online. This happens when a web surfer clicks on an advertisement and purchases a pair of leggings (or that is the aim).
A word, such as “black leggings,” is searched for by Internet users. Both organic search results and advertisements for black leggings offered on the internet are presented to the internet user by Microsoft. This happens when a web surfer clicks on an advertisement and purchases a pair of leggings (or that is the intention).
- Budget-friendly. Bing Ads will allow you to establish a limit daily expenditure in order to keep your costs under control. Cost-efficient. When consumers click on your adverts, Bing Ads will only charge you for the leads generated as a result of their clicks. Flexible. You may pay anything from a few dollars to hundreds of dollars every day on advertisements. Targeted. With Microsoft Advertising, you can ensure that your advertisements show only in search results related to your product, service, or brand by targeting them with keywords and audiences.
Types of Bing Ads
While all pay-per-click (PPC) advertisements may appear the same to the untrained eye, Bing Ads offers a variety of ad kinds that are tailored to particular campaigns, businesses, and internet users. These are some examples of advertisements:
Expanded text ads
Expanded text advertisements are the most common type of pay-per-click advertisement that you will see in search results. The following are the three most important components of these advertisements:
- Ad content
- The URL of the website you are promoting (NOTE: If your URL is messy or ambiguous, Bing Ads will allow you to show a display URL such as )
- And payment information.
Text adverts that have been expanded appear organically inside search results. Therefore, they are an excellent choice for organizations looking to increase traffic to their website or eCommerce store. The following is an example of an expanded text ad:
App install ads
App install advertisements are extremely similar to expanded text advertising in appearance, but instead of referring to a website, they drive users to Google Play or the Apple App Store to download the app. These are some examples of advertisements:
- A title
- An advertisement text
- Bing Ads will determine the sort of phone from which the internet user is seeking and will give the suitable link)
App install advertisements are currently only available on iPhones and Android smartphones. They are also only appropriate for companies who are selling an app. The following is an example of an app installation advertisement:
Dynamic search ads
Dynamic search ads are expanded text advertisements that target niche search results by matching your web pages with search results for comparable items or related keywords. They are a type of expanded text ad that is used to target niche search results. Bing Ads will also build a bespoke ad from time to time in order to best fit the search intent. The following are examples of dynamic search ads: Dynamic search advertising are best suited for firms with a large product range or for brands that do not want to spend time manually researching and selecting their target keywords and negative keywords from a pool of options.
Smart search ads
On Windows systems, Bing shows smart search advertising in the startup bar when a user uses the bar to initiate a Bing search by typing in the bar. These are some examples of advertisements:
- When feasible, include a screenshot of your landing page. A headline
- Advertisement content
- Links to related web sites (such as your contact page)
Smart search advertising are ideal for businesses that want to sell their products, web pages, or storefronts to customers. But for the time being, they are only available in certain countries, including the United States, the United Kingdom, France, Germany and Canada. The following is an example of a smart search ad: Source:Microsoft
Pictures and other visuals (such as infographics) are used in multimedia advertisements to entice users to click on them. The following are examples of multimedia advertisements:
- A visual representation
- A title
- Advertising text
- Inclusion of a hyperlink to the sponsored webpage
- With words such as “View now” or “Shop now,” a call to action (CTA) button is shown.
Multimedia advertisements are best suited for businesses with a larger marketing budget, since Microsoft suggests that businesses personalize their advertisements with four descriptions, fifteen headlines, and sixteen pictures. In order to develop customized adverts for specific search results, Bing Ads combines and matches these elements in various ways. The following is an example of a multimedia advertisement:
Product adverts are sponsored product listings that Bing Ads presents to users who are searching for items that are similar to the one they are seeing.
For example, if someone searches for “indoor shoes,” Bing Ads will display product advertisements for slippers and sandals to them. The following are examples of product advertisements:
- A title
- The cost of the goods (including any current sales discounts)
- And a description. The businessman
- There should be a picture of the product.
Product advertisements are ideal for ecommerce businesses. The following is an example of a product advertisement:
Responsive search ads
In response to the recommendations you offer, Bing Ads develops responsive search advertisements for you. Create up to four pieces of ad material and up to fifteen headlines in order to build up responsive search advertising. Bing will then use this information to develop targeted advertisements. Bing will rank the performance of these advertisements after they have been displayed and will give priority to the best-performing advertisements. The following are examples of responsible search advertisements: These advertisements are ideal for first-time users who wish to take advantage of Microsoft Advertising’s automated ad optimization features.
Microsoft audience ads
In the Microsoft Audience Network, native adverts are displayed on articles published by websites that are part of the Microsoft Audience Network. Audience advertising are integrated into the content of a page and include the following: Bing Ads combines Artificial Intelligence (AI) and Machine Learning (ML) to tailor advertisements to specific audiences based on signs of customer intent. It analyzes users’ search history, current browsing session data, and demographic information in order to better interpret these signals and provide recommendations.
They have the following appearance:
How to set up a Bing Ads Campaign
As a result, how can you go forward from the Bing ads login page to a fully-fledged advertising campaign? You will be guided through the process of creating a Bing Ads campaign in seven simple stages in this portion of the guide.
1. Understand the fundamentals of Microsoft Advertising
Before you begin using Bing Ads, it is critical that you understand how the service operates. While we addressed the fundamentals of pay-per-click marketing previously in this article, there are a few more points to be aware of. This includes the following:
Where are Bing Ads displayed?
As part of the Microsoft Search Network, Bing shows advertisements. This network comprises websites such as bing.com, yahoo.com, and aol.com, as well as websites that are part of the Yahoo and AOL umbrellas. In addition, the network comprises partner websites and search results that are presented on Windows 10, Microsoft Office products, and Cortana, among other things.
How are Bing Ads targeted?
The following are the targeting settings for Bing Ads:
- Geographical area
- Days of the week and times of day (keep in mind that different time zones apply while putting this up)
- Age and gender
- Keywords to search for
How is ad positioning determined?
Bing Ads takes great care in limiting the amount of ad space available in its program so that it does not oversaturate search results with advertisements. The amount of advertising space you receive is determined by three factors, which are as follows:
- In other words, how much you are willing to spend per click and how it compares to the bids of competitors
- Relevance, which refers to how well your ad is linked with the phrase that users are searching for
- Your past advertising’ performance, particularly their Click-Through Rates (CTR), is measured by their performance.
2. Set up a Bing Ads account
To get started with your advertising campaign, go to this page and click on “Sign up today.” You will then be prompted to confirm your email address by Bing Ads.
Following a successful verification of your Microsoft Advertising account, you will be presented with the following screen: You have the option to either go to the next step or utilize Microsoft’s live chat or phone tool to ask any lingering questions you may have before proceeding.
3. Set your advertising goal
Starting with one of the three goals supplied, you may begin creating your first Bing Ad. You have a choice between the following:
- Visits to my place of business
- Visits to my website
- Phone calls to my place of business
Once you’ve decided on a target, Microsoft Advertising will ask you for some important information, such as the name of your company and the URL of your website. Following that, Bing Advertising will ask you to choose a geographic location in which your ads will be shown. You have the option of selecting a single location or many areas. Following your selection of an area, Bing Ads will provide you with a breakdown of the amount of individuals you might potentially reach inside that region. Choosing Sydney as an example (as seen in the figure below), you may reach a potential audience of 782,655.
Key phrase themes explain your products and services and assist Bing Ads in determining which search results are most appropriate for your advertisements.
4. Create your first ad
Bing Ads will prompt you to build your first advertisement at this point. The following elements are included in this initial advertisement:
- Three-part advertisement title containing 30 characters for each component. There is a link and a two-part description with 90 characters for each description.
After you’ve entered all of the necessary information, your advertisement may look something like this: Following the creation of your first ad, you will be able to make other advertising by selecting “create another ad” (though you are not need to produce all of your ads at once, since you will be able to create more at any time). Please keep in mind that if you wish to import advertisements from Google Ads, Bing Ads will allow you to do so at a later time. For the time being, just go through the motions of this phase.
If you don’t want customers to call you, you may either put their phone number or leave the box blank if you want.
5. Set your budget
Following that, you must establish a daily spending budget. Bing Ads calculates how many impressions and clicks your ad will receive based on the amount of money you have set aside. The greater the size of your budget, the greater the scope of your reach. To set your budget, enter the amount of money you’d want to spend on Bing Ads each day in the appropriate field. You have the option of setting your budget in USD, GBP, or AUD. Bing Advertising provides you with a few crucial pieces of information to assist you in determining your budget, including the budget range of your rivals (so that you may outbid them) and how Microsoft predicts your ads will perform (so you know where your money goes).
Your actual daily ad expenditure may be more or lower than your intended spend, so knowing this number is critical (depending on performance).
After you’ve decided on a budget, Microsoft will contact you to confirm your company and payment details. As well as that, it will provide you with two payment options:
- You must next establish a daily spending budget, which is the next step. Bing Ads calculates how many impressions and clicks your ad will receive based on the amount of money you have allocated for it. More money means a larger audience reach, and vice versa. Fill in the amount of money you’d like to spend on Bing Ads each day to create your advertising budget. It is possible to establish your budget in either US dollars or British pounds (GBP). Bing Ads provides you with a few crucial pieces of information to assist you in determining your budget, including the budget range of your rivals (so that you may outbid them) and Microsoft’s projections of how well your advertisements will work (so you know where your money goes). The “monthly maximum” is the most that Bing Ads will charge you every month, regardless of how much money you spend on it each day. Your actual daily ad cost may be more or lower than your intended spend, so knowing this amount is critical (depending on performance). As soon as you’ve decided on a budget, Microsoft will check your company’s identity and payment details. Also included are two payment options: credit card and PayPal.
6. Launch your campaign
Following the steps one through five, you should be ready to run your first advertisement and go live. You may track the success of this ad through Microsoft Ads and learn how to optimize it by obtaining a Bing Ads Certificate after it has been launched and is in use. The Microsoft Advertising Editor (also known as the “Bing Ads Editor” or the “Bing Ads Manager”) is another option that you might want to consider. The editor will assist you in the following ways:
- Manage your campaign in a non-online environment. Ads from Google Ads can be imported. Create advertising in a short period of time
- Investigate target keywords and the number of times they are searched for
- Make large-scale campaigns
You may manage your campaign in the offline world as well. Ads from Google Ads are imported into the program. Create advertisements in a short period of time. Find out how many people are searching for your target keywords. Bulk campaign creation is possible.
- From Google Ads, choose ClickImportandImport. Sign onto your Google account and provide permission for Bing Ads to import your ad
- Choose the account from which you wish to import the advertisements
- Wait for your advertisements to be imported and launched
Note: If you just want to import certain advertisements, budgets, or bids, choose Advanced import from the drop-down menu.
7. Set up a conversion tracking pixel (optional)
A conversion tracking pixel may be necessary if you want to maximize the return on investment (ROI) from your Bing advertisements. Following their click on your advertisement, this pixel, also known as the “Universal Event Tracking” (UET) tag, tracks what internet visitors do on your website after they click on your advertisement, including whether or not they make a purchase. To include the pixel, do the following steps:
- On the Microsoft Advertising dashboard, select Conversion tracking from the drop-down menu. Start by creating a UET tag
- Then proceed. Copy and paste the code provided by Bing Ads into your tag
- Simply copy and paste the following code into your website (or use a plugin likeInsert Headers and Footers to do it for you)
- Choose the data you’d want to track from the drop-down menu that appears
- Check to see if your UET tag is still operational (this might take up to 24 hours)
Bing Ads vs. Google Ads: Which is better for you?
It is critical to understand how Bing Ads and Google Ads differ from one another, despite the fact that they are like apples and oranges in terms of appearance. Here are a few methods to contrast and contrast them:
- Bing has a 5.56 percent market share of search engine traffic (on desktop computers), whereas Google has an 87.76 percent market share (as of June 2021)
- Bing has a 2.48 percent market share of search engine traffic across all devices, whereas Google has a 92.03 percent market share (as of August 2021)
- Mobile and tablet devices accounted for 30% of all clicks on Bing ads, compared to 74% for Google ads
- 30% of all clicks on Bing ads came from mobile or tablet devices.
Taking this into consideration, Google Ads may appear to be the more profitable alternative. That being said, while Google has a bigger user base, Bing Ads provides you with the option of targeting specific customers (in fact, Bing reaches 47 million desktop searches that Google does not reach) through paid advertising. As a result, Bing Ads is an essential platform for marketers, whether they utilize it in conjunction with Google Ads or on their own.
Why you should use Bing Ads
Disregarding Bing in favor of Google may appear to be a smart decision in the short term, but it might be detrimental to your organization in the long run. Despite the fact that Bing isn’t everyone’s preferred search engine, it has a large and dedicated user base. Moreover, by failing to use Bing in your marketing efforts, you miss out on marketing to these consumers. Follow the steps in this article to set up a Bing Ads campaign and run it concurrently with your Google Ads campaign in order to get the most out of your PPC marketing.
How To Set Up Your First Bing Ads Campaign
In the video below, we’ll walk you through the process of creating your first Bing Ads campaign. Please see the video below or go to YouTube to see it in its entirety. After you’ve created your account and configured billing, we’ll walk you through the process of setting up your Bing Ads PPC advertising campaign step by step.
Bing Ads Tutorial
In order to proceed, you must first visit Bing Ads and register for a Microsoft Account if you do not already have one.
Signing in and seeing your campaigns will be accomplished using this account. In order for your campaigns to run, you must first set up Billing on your account.
Do you want to increase the number of conversions? Do you wish to increase the number of website clicks? Your advertising money are definitely being used to attain some form of objective, so start there. Most of the time, conversions are the most preferred option, whether it’s for contacts or sales conversions.
Your campaign name is just for your benefit, so that you are aware of the main concept and aim of the campaign. Your budgets are rather self-explanatory; you want to create daily budgets that are appropriate for your individual financial situation. The values can always be adjusted upwards or downwards based on the overall findings.
What geographical areas do you cover? Is it possible for you to get new clients in Miami, Florida? Do you own a restaurant in the Charlotte, North Carolina metropolitan area? Do you have a particular interest in going to the United States? Alternatively, do you sell real things that can be transported anywhere in the world? You should go to anywhere a potential consumer could be who might be interested in trying your products or services.
Within your campaign, you may build as many ad groups as you like, and the more structured you can make them at the start, the more successful your campaign will be in the long run. With a growing number of advertising groups (ten or more), it becomes more important to have a solid grasp of how the keywords you are targeting and the bids you are placing across ad groups interact with one another. Start with a well-planned campaign and don’t just throw in a few keywords that don’t belong in the same ad group.
Add 5-10 similar keywords to your ad group, mixing modified wide match and exact match keywords (at the very least, that’s what I propose to start with). Keywords and the manner in which you target them will have a significant influence on the success of your campaign; thus, if you learn how to do it properly, you will be able to reach optimal performance.
You want to incorporate some of the keywords that you are targeting in your text advertising, as well as your unique selling point, in your text advertisements. Do you provide a discount to first-time customers? Do you currently have a promotion going on? Do you offer superior items or services to your customers than your competitors? Do you have a lot of positive feedback? You must distinguish yourself from the competition, and every competitive edge you have over your customers can aid you in driving clicks and conversions to your website.
Once you’ve built your ad groups and assigned keywords to them, you can set bids at the Ad Group level, which will apply to all of the keywords in the group. One of the most useful features of Bing Ads is that they will provide you with an approximate estimate of how much traffic you can expect on a daily basis based on your bids and budgets even before you start running your ad. I recommend starting with modest bids and gradually raising them over time, depending on the number of traffic you encounter.
You have now successfully started a new Bing Ads search campaign. If someone searches for your chosen keywords in the Bing search engine, your adverts will appear, and this will provide you with the opportunity to bring fresh targeted visitors to your website.
With any luck, you’ll be able to get started with your first Bing Ads campaign soon. In terms of PPC advertising, it’s a fantastic channel that closely resembles what you can accomplish with Google AdWords. The search engine Bing may not have the same search traffic as the Google search engine, but there is still enough of information available to assist you in generating new clients or leads. Bing Ads may help you generate new B2B leads or increase sales for your E-Commerce website, regardless of what you’re selling.
How to Setup a Bing Ads Campaign – The Right Way
When it comes to reaching your target audience, the decision to utilize Bing Ads as one of your marketing techniques, especially if you are working with a limited marketing budget, is arguably one of the finest decisions you can make. Bing Ads enables you to produce sales leads at a lesser cost, allowing you to contact your target demographic without depleting your financial resources. Using Bing Ads provides your company an advantage over your competitors, who may be too busy spending money and voting for Google Ad positions to notice your presence.
Including Bing Ads in your marketing initiatives is a good idea for a variety of reasons.
Bing Ads Description
Bing Ads is similar to Google Ads in that it is a search advertisement. A pay-per-click platform that allows you to design campaigns based on certain keywords so that when Bing users search for such keywords, your advertising have a chance to appear on the Microsoft search engine’s results page. Your brand’s exposure will thus be enhanced as a result of this.
Reasons to use Bing Ads
Who needs Bing Ads when the world’s largest search engine, Google, is willing to display your advertisements at the top of search results for terms related to your business? Bing Ads is, first and foremost, Microsoft’s search engine, which indexes millions of Microsoft’s goods. Every month, 137 million individuals use the site, and 6 billion searches are carried out on it, according to the platform’s statistics. These figures indicate that your brand has a good chance of receiving the exposure it desires.
Because of this, depending on your landing page, there is a chance that they might purchase from the moment they see it.
The search engine Bing is one of the most reliable methods of reaching and converting consumers to your business in the digital realm.
How to set up a Bing Ad Campaign
Now that you’ve seen the benefits of running a Bing Ad campaign, here are some steps to assist you establish your first campaign.
Create a Bing Ads account
To sign up for a Bing Ads account, go to the Bing Ads website and click on the green sign up now button, which is located at the upper right corner of the page. Sign in to your account if one has already been established by clicking on the sign in button. However, if you do not have an account, clicking on the sign up button will take you to a page where you may begin the process of making one. You’ll be required to provide all of your personal information, as well as your location and currency, in this section.
They will inquire as to whether you want to use it to promote your own business or whether you intend to serve as an advertising agency to help the businesses of others.
Campaign Ads (importing from Google Ad)
The next step is to decide whether you want to create a new campaign or import an existing Google Ad campaign if you already have one in place. It is possible that you already have an existing Google Ad. If so, you will see an option to “import from Google Adwords.” Select this option and then click on the “sign in to Google” button. After logging into your Google Ads account with your username and password, choose the ad campaign that you want to import and click continue to proceed. The next page will direct you to the “choose import options” page, where you may select whether you want them imported one once, daily, weekly, or monthly, as well as what schedule you want them imported on.
It’s all about transferring data from your Google Ads account to your Bing Ads account, which reduces the amount of time required starting a new campaign Ad.
Creating a new campaign
If, on the other hand, you do not already have a Google Ad campaign, the next step should be to create one. But first and foremost, you must conduct research to choose the most appropriate keywords to utilize, since this will determine the success of your campaign. How do you do a keyword search for the purpose of using it in your Bing advertising campaign? This is the point at which the Big Ads keyword planner becomes useful. To find it, go to the main dashboard of your Bing account and select Tools from the drop-down menu.
The keyword planner assists you in obtaining information about the keywords that Bing users use while searching.
It is possible to utilize the keyword planner to discover fresh keywords that will provide you with several keyword suggestions related to your business.
You may also use it to obtain information on search volume and cost estimations for keywords that you may be considering utilizing. You’ll be sent to a page where you’ll need to fill out the relevant information before clicking “receive suggestions” in order to get the planner’s recommendations.
Creating your first campaign
After you’ve discovered the keywords you’ll need for your campaign, return to the dashboard and establish your first campaign by clicking on the “create campaign” option to the right of this paragraph. It takes you to a screen where you must select the objectives for your marketing campaign. After that, you’ll be sent to another page, where you’ll have to fill in the necessary details before hitting the “Save” button. The following step is to choose your target keywords. Make sure you follow the directions in the box designated for inputting keywords to ensure that you do it correctly.
Also, if you’re going to utilize an exact match, be sure to put it in brackets.
The final step in creating your first campaign is to enter your payment information.
7 Steps to Create Successful Ads for Bing
You’ll find the following items here:
- The advantages of advertising on Google and Microsoft’s Bing search engines
- Compare and contrast the Microsoft Ads platform with that of Google Ads. Instructions on how to design high-quality advertising for Bing
- The significance of regularly reviewing your Quality Score.
When companies are initially exposed to the concept of utilizing Microsoft Advertising (previously Bing Ads) to acquire new clients, many of them raise an eyebrow. However, you might be shocked to realize that the Bing search engine has a lot more to offer than you thought. According to a recent ComScore estimate from 2019, 126 million unique users were responsible for about 6 billion Bing searches in only one month in March of that year. If you want to reach the millions of Bing users who are out there, you’ll need to look into Microsoft Advertising in addition to Google Advertising.
(Image courtesy of Bing)
Microsoft Advertising vs. Google Ads
To be sure, there are several parallels to be discovered between Google ads and the Microsoft ads that show up when a user searches using the Bing search engine. Essentially, they’re both used to provide highly relevant advertisements to consumers, with the purpose of employing targeted marketing to attract more high-quality leads who are more likely to convert into customers. However, there are a few important distinctions to bear in mind. There is one notable difference between Google Ads and Bing Ads: while Google Ads has a balanced network of both PPC (or paid search) and display ads, Bing has a much more limited display advertising network that is restricted to Microsoft-owned products such as the Windows operating system, Microsoft Edge browser, and Xbox.
For example, Google likes to use the terms cost per acquisition (CPA) and cost of conversion together, but Microsoft Ads exclusively uses the phrase cost per acquisition (CPA).
When it comes to making the most of Microsoft Ads and efficiently supplementing your Google Ads campaign, it’s critical to understand how to do it correctly. We’ve outlined some best practices to guide you through the process of creating winning ads that attract the perfect client on Bing.
1. Make sure all high-performing Google Ads campaigns are imported to Microsoft Ads
Microsoft Advertising makes it easier to manage your campaigns by allowing you to import Google Ads campaigns effortlessly. All you have to do now is utilize the import function to transfer your campaigns over to Microsoft’s advertising platform. While you may use Bing to test your most successful Google Advertising campaigns, bear in mind that things may appear and operate a little differently when designing your ads on Microsoft’s search engine platform. Knowing the small distinctions between importing from one platform to another might assist you in transitioning from one platform to the other and utilizing both platforms to your advantage.
(Image courtesy of Bing)
2. Create high-quality copy and images for your ads
Always remember that you should optimize your adverts for humans rather than search engines. In the end, you’re crafting advertisements to appeal directly to your target demographic, therefore keywords are vital to consider. With this end in mind, strive to do the following:
- Make use of colors that are consistent with the brand
- Your photos should draw attention to a certain aspect of your product, service, or brand
- Create advertisements with high-quality graphics that are neither degraded or pixelated
- People’s faces should be used without any associated text or branding. Keep your adverts clean and straightforward so that they don’t overwhelm the viewer. Ad headlines should be brief and easy to read
- Avoid using long, complicated language.
3. Start broad and specify your audience based on the results
For the purpose of identifying the optimum audience, it is recommended to start with a large-scale advertising campaign that targets as many consumers as possible without exceeding your budgetary constraints. As a result, you can begin to narrow down your target audience based on the demographics and other characteristics of individuals who are most likely to click on your advertisements. You will be able to design more value advertisements that will target the individuals who are most likely to be interested in your product or service offers as a result of this procedure.
4. Make the most of your budget
Even if you’ve used all of your Google Ads money, you may still tweak your budget to help you perform better on Bing search engine results. Because of the lower level of competition you’ll encounter on Bing, you may find that a lesser budget might go you a lot further on the platform than it would with Google. With Microsoft Ads, you’re also more likely to obtain lower cost-per-acquisition (CPA) rates while targeting potentially millions of daily search engine users.
5. Know your target audience on Bing
Your Bing audience may be quite different from your Google audience, as you will discover. If this is the case, you should target your marketing to the appropriate audiences. Older consumers, who are less likely to switch to Google if Bing is their preferred search engine, make up a significant portion of Bing’s user base. While you may believe that this indicates that your target audience is less technologically sophisticated, keep in mind that many of these customers have earned more income and are prepared to spend more money online than their younger counterparts do.
Using a mix of Bing Ads and Google Ads can help you achieve more paid search success while also expanding the reach of your company’s total online presence. (Photo courtesy of Microsoft Advertising)
6. Make use of the UET tag
The use of Universal Event Tracking (UET) in Microsoft Ads enables you to create bespoke event and conversion actions (UET). With the assistance of this tool, you may build bespoke audiences based on the behaviors of individuals. Creating an audience that spends a specific length of time on landing pages or only sees a few additional sites before leaving your website after clicking on an ad, for example, might help you target more effectively. With a greater understanding of user behavior gained via the use of UET tags, you may tailor campaigns to specific individuals, hence improving the overall performance of your efforts.
7. Keep an eye on your Quality Score
When running a successful Bing campaign, one of the most important components is page or domain authority, which will assist determine the authoritativeness and popularity of a website. When it comes to search engine impact, you may use Bing’s Quality Scoremetric to estimate how much influence your website has on the search engine. This can help you assess how competitive your advertising are. The Quality Value is a number between 1 and 10, with 10 being the greatest possible score. If you observe that your Quality Score is slipping, attempt to make the following changes to your ads:
- Increasing the amount of keyword research done
- Ensuring that your published material is always of good quality Optimizing your landing pages
- Double-checking the targeting of your ad groups
Microsoft Ads and Google Ads together can help you achieve more paid search success while also expanding the reach of your company’s total online presence and brand awareness. Using these best practices, devoting the necessary time and resources to developing high-quality ad campaigns, and thoroughly researching and understanding your target audience on Bing may assist you in creating advertisements that are extremely effective, regardless of the search engine. Looking for the most from your PPC ads with Bing and other opportunities?
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Advertising on Bing Ads: A Beginner’s Guide
Aden Andrus is a young man who grew up in a little town in the United States. The 9th of January, 2018 Because of this, when most people talk about “paid search advertising,” what they’re actually referring to is placing advertisements on the Google search network—and with good reason. “Google it” is what you do when you have a query or are looking for something. You don’t “Bing it” or “Yahoo it,” you “Google it.” Because Google owns the vast majority of the internet search industry, the majority of people think of Google AdWords when they think of sponsored search.
Microsoft’s search engine Bing currently accounts for around 23 percent of all internet search volume, and that figure is continuously increasing.
With all of this in mind, now is an excellent moment to experiment with Bing Ads. Easy to use, and, perhaps most significantly, the platform has a significant amount of competition. Let’s take a look at what Bing Ads has to offer, as well as how to get started with the advertising platform.
What is Bing Ads?
Bing Ads is essentially Microsoft’s counterpart of the Google AdWords advertising network. The Bing Advertising platform functions in the same manner as Google AdWords does, allowing you to run ads on both the Google search network and Google’s partner networks. Bing Ads also allows you to run ads on Yahoo and AOL, which are still in use by certain users. Bing Advertisements, like AdWords text and shopping ads, appear at the top, bottom, or side of the search engine results page (SERP), depending on the search query: Interestingly, although AdWords discontinued the use of sidebar advertising on its search engine results pages last year, Bing continues to provide them for desktop searches.
Aside from that, the fundamental mechanics of advertising on Google AdWords and Bing are almost identical.
In fact, Bing and AdWords are so comparable that Bing offers the option of automatically syncing all of your AdWords campaigns to Bing as well.
Bing Ads vs AdWords
Considering all of the similarities between Bing Ads and Google AdWords, let’s take a look at what makes them different from one another:
As previously said, the most visible distinction between Google and Bing is the amount of searches performed on each platform. Google is responsible for around 63 percent of all internet searches, with Bing accounting for approximately 23 percent. This means that Google text advertisements have a far higher potential for impressions, clicks, conversions, and revenues than their Bing Ads counterparts.
On average, a click on Bing costs 33-42 percent less than a click on AdWords, according to Google. If you work in an industry with a high average cost per click (such as healthcare), this is significant (CPC). Suppose you’re a lawyer, and you run an advertisement on Bing. You might save more than $100 each click by doing so! In the end, the exact amount you spend per click on Bing Ads will vary depending on your business, market, and the keywords you are attempting to target; but, when comparing Bing Ads with AdWords, Bing Ads is nearly always the most cost-effective route to choose.
Advertisers use Google AdWords to dominate the search engine business, but with such a large share of the market comes a lot of competition. In any particular market, you should expect half or one-third the number of competitors to be advertising on Bingas as there are competitors advertising on AdWords, depending on the market. In this case, less competition equals better ad positions as well as less comparison shopping, which might result in better outcomes for your company. As you can see, the most significant distinction between Bing Ads and AdWords is the amount of search traffic.
To be honest, though, the two are sufficiently similar that you may as well use them both.
The only case in which you might not want to experiment with Bing Ads is if you are targeting a very specific niche market.
If your advertisements are just receiving a few hundred impressions on AdWords, it’s unlikely that you’ll receive enough impressions on Bing to make a significant impact in your results.
Advertising on Bing Ads
In most cases, getting started with Bing Ads is a simple process. In the event that you are currently utilizing Google AdWords, you can simply set up your account and import your existing AdWords campaigns. Here’s a little video tour to get you started: As for those who are new to sponsored search or who wish to start from the beginning with Bing Ads, the following is a step-by-step guide (feel free to click on any of the photos below to view them in full-size):
Step 1: Create Your Bing Ads Account
Create a Bing Ads account by going to the website. Creating a Microsoft account is required if you do not already have one. Click here to learn more. In the event that you already have a Microsoft account that you would like to link to your Bing Ads account, you may sign in by entering the email address connected with that account. Once you’ve logged in, fill in any necessary information (be sure to select the appropriate time zone for your company) and select “To manage my own accounts”: Click “Create Account” once you have read and agreed to the terms and conditions.
You’ve been accepted.
Step 2: Choose Your Basic Settings
The first thing Bing Ads asks you once you establish your account is whether or not you want to import your Google AdWords campaigns. This is, of course, ironic (clearly, they know that most people start with AdWords and then expand to using Bing Ads). We should proceed and choose “Create a new campaign,” which brings up a whole new set of possibilities, such as the following: Choose a campaign name and language, and then specify where in the globe you want your adverts to be shown on a map. Unless your intended audience is truly everyone in the United States, Canada, or the entire planet, I recommend selecting “Let me choose particular places” from the drop-down menu.
You can input particular locations and then choose from a list of targeting choices, which includes: Bing Ads even allows you to exclude specific geographic areas from your campaign, so if I wanted to target all of Florida except Sarasota, that was an option as well. This is significant since many businesses target everyone in a state, region, or nation without recognizing that they do not truly want to pay for clicks in that particular section of the country. For example, if you’re a dentist based in Tampa, FL, you’re unlikely to be able to persuade someone in Sarasota, FL, to drive an hour to visit you, no matter how compelling your advertisement.
Petersburg resident to make the long journey all the way across town to your office, making it a waste of money to advertise in the wider Tampa-St Petersburg area.
Step 3: Research Your Keywords
You’re probably ready to get started on crafting your advertisement at this time. The quality of your advertisements is, however, determined by the quality of your targeting, therefore let’s start with your final major targeting option: keywords. Consider the following scenario: I own and operate a drone maintenance company in Tampa, Florida. I want to attract customers to my shop, so I concentrate my efforts in the Tampa-St. Petersburg area. DJI is a well-known drone manufacturer, so I entered “dji drones” into the keyword research tool and received the results you see in the screenshot above.
- When the location targeting is removed, the number of monthly searches for the keyword “drone” increases from 740 to 134,000.
- Clearly, the top 5 keywords are nearly similar, and even the remaining four keywords aren’t really important.
- Keeping this in mind, I’ll most likely need to target more broad keywords such as “drone” or “dji” and then utilize my ad text to narrow down my target demographic.
- It may be quite difficult to generate interesting ad text if you don’t know what types of keywords and searches your advertisements will be targeting.
- The Bing Ads Keyword Planner may be accessed by clicking on “Tools” in the header in the future; but, for your first campaign, Bing places it right in front of you, so we’ll take use of that for the time being to get started.
As you choose your keywords, you’ll also want to select a match type for each term that you’ve chosen. Here’s a short rundown of each of the options:
The default match type for Bing Ads is a broad match. When you use wide match, your fate is fully in the hands of Bing—if they believe a search contains your term, they will display your ad. So, if I bid on the wide match term ‘drone,’ my advertising would most likely appear when someone searches for “drone maintenance”.as well as when someone searches for “why drones should be prohibited.”
Broad Match Modified
As you can probably guess, wide match keywords in a Bing Ads campaign are not something you want to utilize often. If, on the other hand, search traffic is low or your target searches are unexpected, you may want to offer Bing Ads some latitude in terms of which searches will activate your advertisements. Bing Ads will treat your term as a broad match modified keyword if you include a “+” in front of it, and your ads will only appear on searches that contain your keyword or a close version of it.
When you use phrase match, you have even more control over which queries are used to activate your advertising. Bing Advertisements will only show your ads if your keywords appear in the same order as they appear within the quotation marks. This is accomplished by adding quotation marks around your keyword. In other words, if I use the term “dji drone,” my advertisements will appear when someone searches for “dji drone for sale near me,” but they will not appear when someone searches for “does dji manufacture drones?”
The name is self-explanatory. Putting your term between brackets will ensure that your ad is shown just when someone searches for that particular keyword on Bing Ads. As a result, if my keyword is “drone troubleshooting,” my advertisement will only appear when someone searches for “drone troubleshooting.” If people search for “troubleshooting drone,” they will not see my advertisement. One of the most straightforward methods of putting match types to work is through the usage of ” single term ad groups “.
Consider this: If I were to construct an Ad Bring for my drone company, I may group together the phrases ‘+drone repair,’ and “drone repair” in one ad group and then concentrate on developing advertisements that promote my drone repair services (yes, you got it).
Using the preceding example, I can tell that a potential client discovered my ad by searching for “drone repair” or a similar term, and I can develop an ad that is laser-focused on solving their requirements.
Step 4: Write Your Ad
We have our target area and keywords in hand; now it’s time to put them together in an advertisement. To create an advertisement, click on the “+Create ad” button. When producing a text ad, there are a few fundamental considerations to bear in mind:
- Don’t forget to include your keywords! (Seeing your keywords in the headline of a search result is one of the most telling signs that you’ve discovered what you’re looking for)
- Make it clear that you are a local business (most individuals who are looking for a local business will be more inclined to click on your ad if you mention their location in the ad)
- Include your value proposition (what distinguishes you from the competition, and you should definitely include it in your resume)
- Pretend you are speaking in your customer’s language (employ terms and phrases that your consumers routinely use while discussing your business or product)
- Be personable (include phrases that people are familiar with, such as “you” and “yours”)
- And It is important to provide specifics (a “huge sale” is far less intriguing than “25 percent off if you purchase now!”)
- Use strong calls to action (e.g., “click here,” “purchase now,” “receive your free estimate now”)
- Examine several perspectives (your advertisements may appear in a number of locations, so make sure they look nice in all three previews)
Because you only have 140 characters to work with, keep your ad wording focused on the most important aspects of your business to potential clients. Using the example above, you can see that my drone repair business copy follows a few—but not all of the recommendations I provided. That’s OK with me. When you have only 140 characters to work with, something always has to give.
Additionally, you should always plan on doing tests on your ad wording. Although I personally enjoy the ad wording above, this does not imply that my target consumers would as well. The only way to truly perfect your ad copy is to test.and test.and test some more.
Step 4: Decide on a Budget
The final stage before you can start saving money and launching your campaign is to choose your spending limit. While it is possible to just choose a budget at random and hope for the best, if you want your campaigns to be successful, it is a good idea to conduct some preliminary research before clicking “Save.” In the meanwhile, if you click on “Get performance estimates,” Bing Ads will provide you with some insight into the kind of outcomes you might expect from your selected budget: Take, for example, Bing Ads’ prediction of how much traffic I could expect based on the geographical settings and keywords I shown in the previous pictures.
For example, if I am ready to spend $10 per click and have a daily budget of $100, I may expect to receive 55 clicks in a month at that price.
It’s possible that I’ll need to experiment with other locations, keywords, and bidding choices until I discover a combination that works for my business (incidentally, if you’re not sure what your objectives are or should be, this article will lead you through the budgeting process).
Making the Most of Your Bing Ads Campaigns
Click “Save” after you’re through customizing your basic parameters, including keywords, advertising, and budget. You will be need to input your credit card information before your advertisements can begin to appear, but that is all there is to it! You’ve just completed the creation of your first Bing Ads advertisement. Of course, this is only the beginning of the process. You’ll need a lot more than one ad group and a few of advertisements to get the job done properly. You’ll most likely want to test a number of different campaigns, advertisements, and ad groups.
You’ll want to make some adjustments to your bids and settings.
It will take a lot of effort, but once new leads and/or sales begin to flow in, it will be well worth it.
See our Bing Ads section of our blog (here’s an excellent article to get you started) for more extensive Bing Ads optimization guidance, or post your queries in the comments area below.
At Disruptive Advertising, we’ve utilized Bing Ads to assist hundreds of customers expand their reach and increase their profits. Despite the fact that Bing Ads does not have the same reach as Google AdWords, it is nevertheless a very efficient advertising platform that generates excellent results. For those already familiar with Google AdWords, the good news is that adding Bing Ads to your marketing arsenal is as simple as clicking a button or two. In addition, even if you’re new to sponsored search, Bing Ads is straightforward to set up and operate.
I’d be delighted to help you through the process and point you in the correct path. Please contact me. Have you ever experimented with Bing Ads? What was your first impression of the situation? Is there anything you would like to share with someone who is just starting out in the business world?