How To Recover From Any Google Penalty?

How to Recover From Google Penalties

  1. Check If You Have A Ranking Problem. The first step in recovering from a Google penalty is to make sure a penalty is the cause of your issues.
  2. Investigate Recent Algorithm Updates.
  3. Run an SEO Audit.
  4. Run a Content Audit.
  5. Clean Up Your Backlink Profile.

How do I deal with Google Penalties?

Once you identify the reason for your penalty, you have to remove the backlinks that led to your rankings drop and disavow the ones you cannot remove. Download all of the backlinks from Google Webmaster Tools, and use your favorite SEO tool to get more insights about your links.

How long does it take to recover from a Google penalty?

You’ll notice that core updates typically happen twice per year, ranging anywhere from 6-8 months. This is a good ballpark number to keep in mind for how long it’ll take to recover, IF you’ve done your due diligence to correct the issues.

How do I recover my penalty?

For Google penalty recovery, you need to get rid of your bad backlinks and remove your duplicate content. In addition to this, you need to make sure that you are not uploading any low-quality content and doing anchor text distribution well.

How do I see my Google Penalties?

To check for any penalties, you can log the webmaster account and choose “Manual Actions” in the “Search Traffic”. The site-wide penalty is one of the most unpleasant ones as your site is viewed as spam by Google and your ranking drops dramatically. That can lead to de-indexing or blacklisting of the site too.

What causes a Google penalty?

A Google Penalty is a negative effect inflicted on a website’s rankings based on updates made to Google’s search algorithms. Penalties can be the result of an algorithm update or suspicion of black-hat SEO tactics such as suspicious links or keyword-stuffing.

Which backlink can be reason for Google penalty?

Google gives out link penalties when it sees bad backlinks in your backlink profile. Beyond that, you can be penalized any time your backlink profile isn’t up to scratch in terms of their quality guidelines.

How do I know if my site is penalized by Google?

The best way to check if your website was penalized by an automatic penalty is to login to Google analytics and review your Google organic traffic. If you see a drop in traffic during the dates that Google released an algorithmic change, then most probably you were hit and that’s the reason that your traffic dropped.

What is Google algorithm?

What is Google algorithm? Google search algorithm is a complex system that allows Google to find, rank and return the most relevant pages for a certain search query. To be precise, the whole ranking system consists of multiple algorithms that consider various factors such as quality, relevance or usability of the page.

What are the types of Google Penalties?

Types of Google link penalties to avoid for your website

  • Excessive reciprocal linking.
  • Manual link spam penalty.
  • Low-quality link penalty.
  • Algorithm link spam penalty.
  • Unnatural outbound link penalty.
  • Unnatural links to and from your site.
  • Private blog network.
  • Conclusion.

What is Algorithm penalty?

An algorithmic penalty is an automated negative action that Google’s algorithm takes against a website to lower its search rankings. During an algorithm penalty, Google’s crawlers will identify one or more signals with a website that merits lower rankings. Google’s algorithm constantly changes.

Is website penalized?

A website is penalized automatically by Google’s webspam filtering algorithms like Penguin or else, it is done manually by the webspam team. Google Penalty leads to a drop in the rankings of the entire site, or just some pages on the website if they are found to be manipulative.

Why is my site not ranking on Google?

Google actively penalizes sites that engage in “keyword stuffing” — the act of using too many keywords in page content. On top of that, by directly lifting content from another website (even if you have their permission) can get your site hit with a duplicate content penalty, which suppresses it in the rankings.

What should you look at first to help identify an algorithmic penalty?

If you are negatively affected by an algorithmic filter, there is no notification from Google on this. The best way to determine this is by looking at Google organic traffic and seeing if you have a drop that coincides with a known or suspected Google algorithm update.

Google Penalty: How to Recover

Getting a Google Penalty is the greatest fear that any webmaster can have. After all, it has the potential to squander years of laborious effort. Not only does it have an influence on your site’s traffic, but it also has an impact on your site’s ranking in the search engine results pages (SERPs). It can be frightening to be confronted with such a circumstance. If you’ve been hit with a Google Penalty, don’t despair; there is still hope. Recovery from a Google Penalty is difficult, but with the appropriate steps, you may regain your ranking position.

Before we get into the specifics, let’s go through the fundamentals of the situation.

What is a Google Penalty?

A Google Penalty can be thought of as a form of punishment meted out to a website. Google awards it to websites that have disobeyed the marketing methods or standards imposed by the search engine giant, according to reports. In some cases, a penalty might be imposed after a change has been made to their ranking system. Alternatively, it might occur during a manual assessment in which Google feels that a website is employing black hat SEO methods. Unless you have extensive experience in search engine optimization, it’s easy to confuse an algorithm change with a Google penalty.

The majority of the time, these algorithms are created to reward websites that meet or exceed their quality criteria.

As an addition to this, Google also employs people reviewers who manually evaluate and score webpages.

Even if you are on the wrong side of a software update, you may feel as if you have been subjected to a punishment.

What Do You Get Google Penalties For?

Consider some of the most typical fines that websites are subjected to, which are discussed more below. In addition to these, there are further consequences. However, we will just be looking at the most prevalent ones here.

  • The presence of unnatural links on your website is seen by Google as a means of evaluating the quality of your website and its content. If Google detects that a link appears to have been paid for or to be a part of a link scheme, you might be in serious danger.

The following are examples of artificial links:

  • In widgets on a website, links that are of low quality, are hidden, or are keyword-rich are embedded. Links in the designs or footers of a variety of different websites Links that have been optimized and placed in a forum’s comments or signature
  • Text advertising that have the potential to transfer PageRank

In such circumstances, Google may decide not to count the link value at all, and they may even impose a penalty on your website. The majority of the time, if the problem is localized, this penalty will be applied to certain pages. Only in exceptional circumstances do they impose a site-wide punishment.

  • Low-quality or duplicate content: Google is committed to provide its users with the best possible experience. It’s possible that you’ll receive a Google penalty if your material isn’t delivering any value to them.

The following types of low-quality or duplicate material are found:

  • Thickaffiliate pages
  • Doorway pages
  • Scraped material
  • Low-quality guest articles
  • Content that is created automatically

This penalty can have a substantial influence on the amount of traffic you receive from search engines. Google displays a manual action with the statement “Thin content with little or no added value” when this penalty is applied. In certain circumstances, using duplicate material may be inevitable or even required in order to achieve a desired result. You will have duplicate material if, for example, you write an article that incorporates quotations or lyrics from a music that already exists.

  • This has the potential to draw their attention to a certain piece of material.
  • The term “spam” can refer to anything from excessive cloaking to scraping of material.
  • Another thing to be aware of is “spammy freehosts.” These are websites that are designed to spam you.
  • The host may opt to punish all of the websites that are linked to that web host if the host is well-known for hosting predominantly spam websites.
  • A poor decision now might have a negative impact on the future growth of your website.
  • Panda and Penguin are two Google algorithm changes that form the basis for algorithmic punishments.
  • Panda Punishment: This penalty is intended to evaluate the quality of the material that a website is distributing.

While the Panda patent is quite technical and uninteresting, it does provide some clarification on how it works.

Panda had the most impact on content farms when it was introduced for the very first time.

Using quality considerations, it seeks to eliminate duplicate and shallow inbound links, as well as branded search terms and badly written content.

As a result, even if you have a few low-quality pages on your site, it might have a negative impact on your overall ranking.

In contrast to the Panda algorithm update, the Penguin algorithm update only impacts certain pages.

All of your other pages will still have a chance to be ranked in the search results. Here are some of the elements linked to backlinks that might get you in hot water and result in your site receiving a penalty from Google:

  • Link Diversity: If the vast majority of your backlinks come from your comments area, this is seen as artificial link building. In a similar vein, if a large number of links all have the same anchor text, this is also a poor indicator. When you try to influence the search results, Google recognizes that you’re doing it. When it comes to link quality, most sites have a mix of poor quality and high quality connections on their pages. If you have a large number of low-quality links pointing to your website, Google will take notice. The converse is true as well: even if you have a large number of high-quality connections in your profile, this increases suspicion. A website’s link velocity is measured by how many links it receives in a short period of time. A high link velocity is deemed unnatural.

Google Penalty Recovery: Finding the Problem

The first step in recovering from a Google penalty is to determine what caused the penalty in the first place. Only after that will you be able to proceed with the recovery process. It is necessary to identify whether the problem was created by a manual punishment or by an algorithm trigger occurring. It’s possible that you’ve noticed a sudden decrease in traffic. In such a circumstance, you must first determine what is causing the decrease in traffic. There is a distinct Google penalty recovery technique for each of the reasons listed above.

Examine the procedure that they will go through to get back on their feet.

Manual Action

To determine whether or whether your website has been affected by human activity, you must go into Google Webmaster Tools. Check your alerts by going to that location. If Google has taken manual action against your website, you will be alerted in a straightforward and understandable manner. In addition, they will state the basis for the punishment. You may then proceed with the recovery procedure on the basis of this information. Image courtesy of Bruce Clay

Algorithmic Penalty

Go to Google Webmaster Tools to see whether your website has been affected by a human intervention. Check your alerts by going to your account page. A clear notification will be sent to you if Google has taken manual action against your site. They will also explain why the penalty was imposed. You can then proceed with the recovery procedure on the basis of that information. Bruce Clay provided the photograph.

Google Penalty Recovery: Identifying and Removing Bad Backlinks

Another major reason for receiving a Google penalty is the presence of unnatural backlinks to your website. There are many distinct types of harmful backlinks can be found on the internet. Are you unsure whether or not you have harmful backlinks? To be sure you aren’t in the grey area, have a look at this checklist. Bad backlinks can originate from a variety of sources, including:

  • Websites that have duplicate material
  • Websites that are not linked to the topic of your website
  • And so on. Sneaky redirection, cloaked links, and site-wide backlinks are all possibilities. Linking to your website via directories is known as backlinking. Advertisement-supported and sponsored content
  • Websites that offer gaming and adult services have provided backlinks
  • Those backlinks that are placed to comments that are automatically authorized
  • Text backlinks that are not visible

There are several distinct types of poor backlinks that you may check for on your website, and each has its own set of characteristics. If you discover them, you must delete them immediately to avoid being subjected to a Google penalty. If you have already been assessed a penalty, this is what you must do in order to reclaim your money. Regardless of whether you are subject to an algorithmic penalty or a manual action, it is critical that you assess your backlinks. That is the first step in recovering from a Google penalty.

  • Following a backlink analysis, you should be able to determine which links are responsible for the drop in your search engine results.
  • You may then get all of the backlinks for your website from that location.
  • Consider the list of dofollow backlinks in order to identify any potentially harmful backlinks.
  • You may use the backlinks analysis tools that we’ve outlined above to detect the poor backlinks that have been created as a result of it.
  • There is still much more work to be done in the area of penalty recovery.
  • Remember to double-check the links in your blog comments after you post them.
  • This can help you uncover more harmful backlinks.

It is recommended that you personally inspect each link that appears as a result of using this strategy. Checking websites based on their domain extension is also highly suggested.

Removing Bad Backlinks

If you discover any connections that may be harming your search engine rankings, it is imperative that you remove them. You will need to compose an email in order to recover from a penalty and to boost your Google rating. It should be addressed to the webmaster of the exact website whose faulty link you wish to have taken down. Make certain that you send the email from your company’s email account when you’re writing it (vs. a personal one). Keep the tone of the email professional and courteous at all times, especially when responding to others.

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Making it simple for the webmaster to eliminate the problematic links is what you’re aiming for.

That is all that is required of you on your end.

In certain instances, webmasters may even demand payment in exchange for the removal of links.

Disavowing an Entire Domain

When it comes to penalty recovery, disavowing a domain name is sometimes the only option left on the table. This may be accomplished by visiting “Monitor Backlinks.” In each row of backlinks, you’ll see a settings button that you may click on. By clicking on it, you will be able to tag all of the links you have selected. You can use a tag such as “disavow” to identify your actions. The whole list of linked tags may be obtained by filtering the results of this search. After that, you may export it and submit it to the Disavow Links Tool for review.

After it has been processed, you will be able to witness a difference in the ranks of your website.

Google Penalty Recovery: Fixing a Penguin Penalty

If you have been assessed a Penguin penalty, there isn’t much you can do about it. However, this does not imply that you should quit up immediately. The first step is to remove any links that are no longer needed. It’s possible that they’re harmful or unnatural links. In order to get rid of them, follow the instructions outlined above. Additional to this, making sure your anchor text distribution is correct is a good idea. This is done to see where you are receiving your links from. The Backlink Checker provided by Ahrefs is the most straightforward method of accomplishing this.

  • Image courtesy of Ahrefs Go to the “Overview” tab in your report to see a summary of your findings.
  • A healthy report would include information on bare URLs, brand name keywords, permutations of targeted keywords, and other relevant information.
  • It indicates that your website is at risk of receiving a Penguin penalty.
  • You will be able to determine the specific source of the anchor text by selecting the “Backlinks” option from the navigation bar.

You may also locate referring domains that are related with it based on this information. Similar to backlinks, you’ll need to send an email to the webmaster in order to get a response. If they do not delete the links, you may also utilize the Disavow Links Tool to force them to do so.

Google Penalty Recovery: Fixing a Panda Penalty

Panda penalties are mostly targeted at websites that display a large number of advertisements as well as those with a sluggish site performance, bad content, or poor navigation. For the most part, it covers everything you need to consider in order to give customers with a positive user experience. The first step in recovering from a penalty is to evaluate the speed of your website. You may accomplish this with the help of a tool such as Pingdom. It will inform you of the time it takes for your web pages to load in a given browser.

To verify this, go to Google Webmaster Tools and look for “Search Appearance” and “HTML Improvements,” which are both under “Search Appearance.” These sections will inform you of the number of duplicates that exist on your website.

You have the option of unfollowing them or deleting them totally.

Extra: What Happens If Someone Stole Your Content?

Occasionally, individuals look for “duplicate content” solutions when they discover that their work has been reproduced on another website without their consent. That is perfectly sensible, however you will discover that the majority of remedies for duplicate content are outside your control. They rely on the efforts of another website owner. Fortunately, this is only a minor irritation at the very worst. Google acknowledges that there are “edge scenarios” in which duplicate material may outrank original content for some extremely low-value, longtail queries, and that these are “edge cases.” They argue that the original site should be ranked higher on real keyword terms than it is.

As a result, we discovered that several items from our blog had been recycled on another website without our consent.

Initially, there are no authorities to whom you may lodge a complaint* that are easily accessible.

  1. Try clicking on the “contact us” link on the page. If that doesn’t work, try the following: Look up the domain name in the WhoIs database. At the very least, there should be an abuse email address to contact. Please send them a professional email with the URLs of both the item they published and your original essay attached. Do not use threats. Do not allow your irritation to creep into your thoughts. Request that they delete the content
  2. If they refuse, you can request that they add rel=canonical tags on their page to identify your content as the original content
  3. And, ultimately, if they refuse to cooperate, you can consider taking legal action through the DMCA.

Here’s an email template you can follow:

DMCA Takedown Request is the subject of this request. Our firm, SpyFu, is the only owner of the copyright for the four articles listed below. We discovered that these articles have been duplicated—either in their entirety or in substantial part—on the website without authorization. The following are examples of original articles:

  1. Neither the copyright holder, nor the copyright holder’s agent, nor the law have given their consent to’s publishing of the content in question. I request that you delete the four articles from your website as soon as possible, and that you refrain from posting any future articles from without first obtaining my express written consent to do so. As an affirmative statement in a United States court of law, I certify that the information included in this notice is correct and that I am authorized to act on behalf of the sole rights holder for the content in question. I make this statement under penalty of perjury. Alternatively, you may reach me by email at [email protected] or by phone at (602) 999-9999.


A Google penalty is something that no webmaster wants to experience. However, if you are penalized for whatever reason, there is still chance for you to get your life back on track. Although the recovery procedure is time-consuming, it may help you enhance the reputation of your website and its search engine results.

The removal of poor backlinks and the removal of duplicate content are both required for Google penalty recovery to succeed. Apart from that, you must ensure that you do not post any low-quality material and that your anchor text distribution is done correctly.

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A Google penalty can have a significant negative impact on the performance of your website. Unfortunately, it can be difficult to determine whether or not you have been fined, and even more difficult to deal with the penalty and achieve a full recovery. In this article, we will discuss the many sorts of penalties that Google issues, how to identify whether your site is subject to a penalization, and what you can do to get back on Google’s good side.

What is a penalty?

When your website is reported by a manual review team, or when your website is negatively impacted by an algorithm upgrade, a penalty is imposed. Penalties often result in your website’s ranking in the search engine results pages (SERPS) falling, receiving fewer traffic, or even being totally de-indexed in severe circumstances. It’s no secret that fines are detrimental to a company’s bottom line, especially for businesses that rely on their website as their principal source of revenue.

What kinds of penalties are there?

Manual punishments and algorithmic penalties are the two broad forms of sanctions. There are a variety of reasons why your site may have been punished under each category. Here are some examples: We’ll go through some of the most popular ones in more detail below.

Manual penalty

A manual penalty (also known as a manual action) is imposed on your website when Google’s spam team identifies it for violating one or more of the search engine’s Webmaster Guidelines. In order to determine whether or not you have been manually punished, log into your Google Search Console and see whether there are any new notifications. If you don’t see any warnings or alerts, it’s doubtful that your site has been hit with a manual penalty. Manual penalties are nearly usually caused by your backlink profile, which is why you are receiving them.

“Unnatural links to your site – impacts links”

This signifies that Google has found artificial connections pointing to your website, but it does not appear that you were involved in their creation. Even though the unnatural links will no longer convey link juice to your site, you will not really be required to do anything in order to “recover” from this penalty. When used in conjunction with poor SEO, this “penalty” can have a significant impact. The penalty should kick in and prevent you from suffering at the hands of a rival despite the fact that a competitor may direct hundreds or thousands of spammy links to your site in an attempt to knock you off of the search engine results pages (SERPs).

“Unnatural links to your site”

This punishment is identical to the first, except that you are held responsible for the unnatural linkages in this instance. Depending on the scale of your unnatural links, this step may damage your entire site or only a few specific pages. The unnatural links penalty is frequently incurred as a result of tactics such as purchasing backlinks, link swapping, reciprocal linking, and other methods that are considered harmful to link building.

“Unnatural links from your site”

This punishment is merely the reversal of the previous two penalties listed above. It is possible to be penalized by Google if Google believes that you are linking out too frequently, connecting to the same site with exact match anchor text too many times, or indulging in other manipulative linking behaviors on your website.

This one has the potential to effect your entire website or just a few specific pages.

Recovering from a manual penalty

If you receive a manual penalty, fortunately, you have various options for dealing with it swiftly and efficiently. As a result of the fact that manual punishments are usually always linked-based, you have greater influence over the issue than you would have had otherwise. Simply determine whether or whether you have been punished for unnatural inbound or outbound linking practices, and then take steps to correct the situation. For example, if you have a large number of spammy links going to your website, you should make every effort to have them removed.

  • If you’ve intentionally engaged in link purchasing, link selling, employing a Private Blog Network, or any other specifically forbidden link building activity, the links Google is referring to are most likely the ones you’ve received from Google.
  • This may be accomplished using a combination of free and paid technologies such as AHREFS, SEMrush, and others.
  • After you’ve found the low-quality connections, you should begin by personally contacting the webmasters of the original sites and requesting that the links be removed.
  • When you disavow backlinks, you are telling Google’s crawlers that they should disregard those inbound links the next time your site is scanned.
  • You can file a reconsideration request using the “Manual Actions” area of your GWT account after you’ve done everything you can to rectify the problem(s).
  • Every month, more than 400,000 manual penalties are launched, according to Matt Cutts, Google’s head of webspam.
  • Make certain that you are in the top 5 percent!

Algorithmic penalty

When one of Google’s search algorithms flags your website, you will receive an algorithmic penalty on your website automatically. This can occur as a consequence of a completely new algorithm update or as a result of “data refreshes” of prior algorithm updates. As a result, algorithm-based penalties are more difficult to discover than manual penalties, mostly because you do not receive any form of Search Console notification that your site has been punished. Instead, you can just see a significant decrease in traffic one day with no explanation.

There are a plethora of different tools available for following Google algorithm modifications, and the company itself will frequently confirm significant changes.

Whether you see an unusual drop in your traffic, look to see if it coincides with any proven algorithm changes in a chronological fashion. There are a handful of significant algorithm improvements that are responsible for the vast majority of automatic penalties:


The Panda update from Google is continuously responsible for a large number of low-quality websites being severely punished. Panda’s primary goal is to ensure that high-quality material is produced. If Google believes that your website has weak content, does not offer value, is deceptively authoritative, and so on, a Panda data update will completely devastate your search engine rankings. Panda is particularly harmful since it is a site-wide punishment, which means that it will damage all of your traffic as well as all of your ranks if you receive a Panda penalty.

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Penguin was yet another significant algorithm change that, following its first release, fundamentally altered the landscape of search engine optimization. Penguin is simply a “bad link” detector that runs on autopilot. This algorithm looks for factors like as overall link quality, how fast a website obtains and keeps connections, and how diversified a website’s backlink profile is (including nofollow, dofollow, high quality, poor quality, and so on). A penalty will be levied against your website if Penguin thinks that your backlink activity is “unnatural.” A Penguin penalty, as contrast to a Panda penalty, only affects certain pages.


Penalty was yet another significant algorithm modification that, following its first release, fundamentally altered the landscape of search engine marketing. Penguin is simply a “bad link” detector that runs in the background automatically and continuously. A website’s backlink profile is evaluated for factors such as overall link quality, the speed with which a website obtains and keeps connections, and the diversity of the links (nofollow, dofollow, high quality, poor quality, etc.) in the profile.

However, because the pages affected by a Penguin penalty are often the ones with the greatest number of backlinks, the vast majority of websites that receive a Penguin penalty will still see significant traffic loss.

Recovering from an algorithmic penalty

However, despite the fact that each of these algorithmic penalties is distinct from the others, there is really only one method to restoring your rankings: fix the problem and wait. It is only once every few months that Google does a data refresh of these algorithms, and your penalized site will not be able to recover until a subsequent data refresh concludes that the site no longer needs a penalty. Depending on the algorithm, these algorithmic penalties can be quite damaging to particular websites – some have been attempting to recover from Panda penalties for more than a year.

As soon as you believe you’ve identified the source of a penalty, put out your best effort to correct the situation.

If you’ve been penalized by Penguin, the process is similar to that of recovering from a manual penalty, with the exception that you won’t be able to make a request for reconsideration.

Mobile-friendliness is easy to maintain because you can test your website on a regular basis using Google’s mobile testing tool. Continue to edit your site until it receives an adequate rating from Google’s tool, and you’ll be ready to go the next time a mobile data refresh occurs.

How does your company handle Google penalties?

Have you ever had to deal with a big Google penalty? If so, what was your experience like? Do you have any pointers or strategies for avoiding fines and repercussions? Please share your thoughts in the comments section below!

Google Penalty Recovery: Common Google Penalties And How to Fix Them

Darin Evangelista wrote the original version of this essay, which was published in 2018. In the meanwhile, other members of the Inter team have revised and updated this post with newer information and additional perspectives. Google’s search engine, which bears their name, is continually being updated in order to improve the user experience. The ultimate objective of these upgrades is to offer the most accurate responses possible to any and all search queries on the internet. During the early days of the internet, as Google’s popularity expanded, companies and marketers understood how beneficial a first-page search result might be for their own enterprises.

  1. There were, and continue to be, some of these approaches that were absolutely legitimate.
  2. However, some of these strategies are unethical in the extreme.
  3. Google, as we all know, is quite intelligent.
  4. Websites that did not adhere to Google’s quality requirements began to get “penalties” from the search engine, which was a result of algorithmic manipulation.
  5. Sometimes these are honest blunders made by webmasters who are overconfident in their abilities.
  6. Some of the most frequent Google penalties are covered in this article, along with suggestions on how to fix the problems that have occurred and reverse the harm.

What Is a Google Penalty?

In order to dissuade websites from engaging in “deceptive or manipulative activity,” Google instituted search engine penalties. What steps does Google take to discourage this behavior? It does this by depriving a website of all of its valuable search engine ranking positions. Within a year, your website may be positioned all over the first page of Google, ranking highly for an overwhelming number of search phrases. After Google has assessed a penalty, your website may not even be able to rank for branded keywords the next day (like your business name).

That is the most fundamental definition.

How Do Google Penalties Affect a Website?

Google search penalties can have a significant impact on the amount of organic traffic a website receives. Inter has had first-hand experience with it. We helped with one customer that had a significant decrease in traffic as a result of a Panda penalty. They lost 50% of their organic traffic in a couple of days, according to Google. And the punishment continued to have an impact on them for several years after that. Fortunately, Inter was able to detect the penalty and halt the continuous fall in organic traffic that had been occurring for some time.

  1. Google penalized another customer by removing 80 percent of their organic traffic after discovering that they were a part of a private blog network.
  2. They had only a few months earlier bought the website from a previous proprietor.
  3. These kind of events do not just occur in tiny businesses.
  4. The website that contains song lyrics It was determined that Rap Genius was guilty of a violation in 2013, and as a result, the site lost around 700,000 unique visitors each day.

As you can see, a Google penalty may have a significant impact on the performance of a website. From organic traffic drops to severe income losses, it is clear that avoiding a Google penalty is the wisest course of action.

How Can You Tell if You’ve Been Hit by a Penalty?

If your website experiences a significant drop in organic traffic over a short period of time, you may have been the victim of a Google penalty. The first step is to determine if you were subjected to a site-wide punishment or whether the penalty can be traced back to a specific group of pages. In order to determine whether your site has been affected by a “manual action,” the next step is to go a little further. When “a human reviewer has judged that pages on your site are not consistent with Google’s webmaster quality criteria,” a manual action will be taken against them.

The new Google Search Console (previously Google Webmaster Tools) will display a message at the very top of the home screen if you have any new content to submit.

It may be necessary to examine previous data and compare it to Google algorithm upgrades in order to determine whether or not you have been subjected to an algorithmic punishment.

Common Google Penalties and How to Fix Them

Assuming you understand what a penalty is and how to determine whether you’ve received one, let’s take a look at some of the most typical Google penalties. We’re going to go over the super-sleazy penalties like cloaking and stealthy redirection since we’re going to assume that everyone in this room is a lovely person. If you’re attempting to trick Google by sending up phony material to Google and spammy content to your readers, we recommend that you modify your ways and adopt a more natural approach to SEO and begin focusing on content marketing strategies.

It is Penguin penalties that are targeted at websites that employ black hat link building practices.

Likewise, we will not dwell on the specifics of Penguin, Panda, or PageRank because the history and specifics are not as significant as the action to be taken in response to them.

To discuss the history of Google’s search algorithm modifications as well as the influence of Penguin on the present SEO business, please shoot me an email.

Link Schemes

Link building has been and will continue to be an important SEO endeavor for the foreseeable future. Clearly, high-quality links to a website will raise the site’s PageRank, which will in turn raise the site’s search ranking in search results. It is unfortunate that some websites go too far in their efforts to obtain artificial backlinks. These kind of acts are referred to by Google as ” Link Schemes.” Related: What exactly is a backlink? The most evident infringement is the act of purchasing and selling connections.

It is recommended that you avoid participating in a Private Blogging Network (PBN), since this is another excellent method to be penalized.

The following caution applies: many forms of advertising (for example, sponsored posts) result in connections back to your website. It is possible for websites to avoid such penalties by using a “nofollow” or “sponsored” tag within the link. More about that may be found here.

How to Fix It

Whether or if Google applies a manual penalty to your website as a result of suspicious links, it does not always spell the end of the world (for organic search traffic). After a manual action has been taken against your account, Google will give a sample list of suspicious links through Search Console. Alternatively, you may use a service like as Ahrefs to retrieve your backlink profile, which will allow you to see all of your backlinks and evaluate each one separately. The first thing you should do is eliminate any harmful links that are pointing back to your website.

It may be necessary to write some embarrassing emails in order to request that a backlink be deleted if you are not.

In order to disavow links as quickly as possible, you should upload a file to Google Search Console including the links you wish to remove.

Our client’s website was the target of a malicious assault carried out by a rival with the intent of lowering our ranks on search engines (yes, some people stoop low enough to do that).

Thin Content or Scraped Content

Putting them all together is because they all essentially signify the same thing: your material is subpar. The Panda upgrade, which was released earlier this year, was the first step in Google’s response to bad content. Thin content is defined by Google as “low-quality pages” or “shallow pages.” Scraped material is content that has been copied from another website and reposted on your own website without adding any value to the original source.

How to Fix It

In the event that you are struck with a Thin Content manual action, the best thing you can do is delete or enhance the pages that were impacted. If the page is required, try expanding its content to provide more useful information. Using a service like asSEMrush, you may check your website for duplicate content. Reviewing indicators like as bounce rate and time on site might help you identify thin content. Delete or make improvements to the pages that are affected. Remember to 410 or redirect the page if you decide to delete the page from the site.

This post will lead you through the process of setting up redirects and 410s.

Keyword Stuffing

Keyword stuffing was one of the first black-hat SEO “tricks,” and it continues to be used today. It is defined as the process through which a website loads a webpage with terms that do not provide any value to the website. If you’ve ever come across a website with something like this in the footer, you’ve come across keyword stuffing: You wouldn’t believe it, but this used to function! Google, on the other hand, caught on relatively soon, and this spamming approach hasn’t been successful in more than ten years.

Search engines were once tricked by people who used to (and still do) hide concealed white text on a white background or make the font size “0” in an attempt to deceive them.

How to Fix It

This one is straightforward: don’t do it! In order to get first page rankings for a given term, there is only one tried and effective method: content marketing. Provide the most relevant webpage for the term in question. Providing the greatest darn turkey stuffing recipe this side of the Mississippi is essential if you want to rank for the phrase “The Best Turkey Stuffing Recipe This Side of the Mississippi” (search volume: 0). If you’ve been penalized for keyword stuffing, the best course of action is to remove all of the spammy terms from your website.

  1. There you have it: a comprehensive list of the most typical Google penalties that companies will encounter in 2021.
  2. The most important thing to keep in mind while developing your website is that your objective should be to create unique and high-quality material that adds value to your visitors’ experience.
  3. As Kevin Cosner says in the movie Field of Dreams, “If you build it, they will come.” when it comes to garnering momentum on Google.
  4. If you feel that your website has been subjected to a Google search penalty, please contact us by phone or email to discuss your concerns.
See also:  7 Brilliant Ways To Connect With Your Customers On A Personal Level? (The answer is found)


Every year, Google tightens the noose on what is and isn’t allowed on its platform. Websites that provide poor content, engage in questionable SEO practices, or use offensive language will be penalized without hesitation by the search engine behemoth. Google aims to provide only the highest-quality links in its search results, so it prioritizes quality above quantity. It is possible that your website may be penalized if it does not fulfill expectations in some manner. This might result in a penalty that will affect your SEO efforts and, as a result, harm the general success of your website.

So many websites accept lower positions in search engine results pages (SERPs), but you don’t have to be one of them.

Google’s algorithmic adjustments are becoming increasingly rigorous — Penguin and Panda were particularly significant in setting the tone for what we might expect in the future.

If you want to keep your website’s rankings safe in the future, you must address any unresolved concerns as soon as possible in order to prevent further penalties.

What Is a Google Penalty?

The most basic definition of a Google penalty is a punishment for a website that does not comply with Google’s criteria. Manual punishments and algorithmic penalties are the two most common forms of penalties. Upon receiving a manual penalty, you will receive a notice from Google outlining what your website did incorrectly. It will most likely call up any unnatural links or low-quality material that falls below the standards set by the search engine for websites in question. Following that, you will be able to resolve the issue and then submit your company’s website for reconsideration.

Blog With an algorithmic penalty, you’ll have to undertake some more investigation on your own to figure out what’s at the base of the problem.

Once you’ve identified the area where your traffic has decreased, you can determine which Google update was implemented in the days preceding the drop.

That begs the question: what precisely do you need to modify in order to regain your former Google ranking?

How Do Google Penalties Affect Your Website?

Normally, you’ll discover that you’ve earned a Google penalty when you receive a warning from Google or when you observe that your website’s traffic has fallen significantly. Sistrix is the source of this image. You may also discover that the punishment is as follows:

  • Removes your website from search engine results pages (SERPs), ensuring that it does not appear on Google
  • It has a negative impact on your search engine rankings for chosen keywords. Ensures that your target audience has a tough (or perhaps impossible) time locating you

In summary, a Google penalty will almost certainly reduce the amount of visitors that your website receives, as well as your online reputation and earnings. You’ll want to get started on detecting the root cause of the penalty as soon as possible so that you may improve your site and reclaim your previous ranking in Google’s search engine results pages.

What to Do as Soon as You Realize You Incurred a Penalty

Time is money, as they say. The longer your website is punished, the more difficult it will be for your audience to discover you – and the more money your organization will lose as a result of the penalty. When a penalty is implemented, the most typical indicator is a significant and sudden drop in organic traffic. More significantly, your conversion rate will suffer a significant decline. Google, on the other hand, enables for recoveries to take place in as little as 72 hours. Some penalties may undoubtedly take longer to settle than others, but regardless of your situation, you will ultimately be able to restore your good standing and have the punishment lifted.

  1. Look for the most recent Google algorithm adjustments. What may have happened to cause a rapid change in Google’s policies that resulted in a penalty
  2. Use a Website Penalty Indicator to determine the root cause of the problem. Using this method, you will be able to identify tiny algorithm modifications that may have produced issues for your site. Conduct a manual SEO assessment of your website, either for a fee or for free. In order to achieve success, you’ll need to evaluate whether any black hat SEO failures are interfering with your efforts.

As soon as you’ve identified and corrected the problem, you’ll need to submit a reconsideration request, just as hundreds of other websites do every week. Google will next review your website and determine whether or not it is no longer in violation of the criteria set out.

Following a thorough investigation, you should receive a notification in your Google Search CentralTools stating that your site is no longer in violation of the guidelines. If, on the other hand, the problem persists, you’ll have to start from the beginning of your troubleshooting process.

Why You Might Have Received a Penalty from Google

Now that we’ve covered some of the most common reasons why your website could have been penalized recently, let’s get started on the rehabilitation process. If you’re guilty of any of these offenses, you’ve most certainly either gotten a punishment or will get one in the near future.

1. Keyword Stuffing

SE Ranking is the source of the image. In our opinion, most websites have realized the pitfalls of keyword stuffing by this point. If you stuff your website with keywords in the hopes of improving its position, you’ll most likely do more harm than good to your website’s ranking. Make certain that you are including keywords into your text to enhance and add relevancy. Google has no tolerance for keyword stuffing and will punish certain areas of your page, or your entire website, if it detects such behavior.

2. Sneaky Redirects

Have you been attempting to conceal redirection to other websites – maybe to paid affiliates – in order to avoid detection? Google does not appreciate this, and you will most likely be subjected to a penalty until you remove the nefarious redirections. Don’t hide your redirects behind a mask. It’s acceptable to link to a respectable partner or affiliate – but don’t try to pull a fast one on them. Maintain a strict limit on the amount of redirect links you use and ask yourself, “Do my viewers actually care about or profit from this link?” on a regular basis.

Any redirection that are unexpected or suspicious should be deleted as soon as possible.

3. Thin, Shallow Content

For years, Google has been rigorous about material sourced from “content farms,” and this has continued after the Panda algorithm change was implemented. If your material contains any of the following elements, you will almost certainly face a penalty:

  • It was poorly researched and lacked vital information. There is a lot of fluff and filler content in this piece. Generally of poor quality or shallow depth

In the event that your website has been auto-generating blog articles, churning out spam material with little worth, or collecting text from other websites, you want a new content marketing plan. If you are using a search engine optimization plugin such as Rank Math or Yoast, you can noindex empty category or tag archives. A simple solution is to delete all of the poor-quality content and replace it with helpful information that will genuinely assist your viewers. Google will only remove the penalty if you have completely removed the thin, duplicated, and irrelevant material from your website.

4. “Free Hosting”

This phrase is a source of confusion in and of itself. In the majority of situations, free hosting corresponds to substandard hosting. You may not be paying for the service, but you will have to deal with issues like as spam and unpredictable loading speeds – both of which might result in fines if they are not addressed. Concentrate on improving the user experience by using a reputable (and expensive) hosting solution.

Despite the fact that you will pay more, you will spend less time dealing with Google penalties and consumer complaints. The following are some of our most cost-effective hosting service recommendations:

  • HostGator ($2.75/month), DreamHost ($2.59/month), BlueHost ($2.95/month), and others are available.

You can also take use of high-performance web hosting such as WP Engine to improve your SEO results even more. Foxxr Digital Marketing has formed a partnership with WP Engine to provide our clients with the highest-rated WordPress website hosting available on the market. The long and short of it is that cutting shortcuts when it comes to hosting does not bode well for your reputation with Google. Transform your website to a web hosting service in which you can place your faith as well as the trust of the online search engine.

5. Hidden Images or Text

Do you have graphics or content on your website that is concealed or that redirects readers to another site? That is almost probably going to result in a fine. Google should be able to view the exact same image that your users are seeing. If you’re not sure whether or not you have any cloaked pictures on your website, have a look at your plugins. They might be concealing a picture without your awareness, resulting in a penalty and, as a result, poor performance on search engine results pages (SERPs).

In addition, you should make certain that search engines can correctly evaluate your photographs.

See Google’s advice for avoiding cloaking while yet guaranteeing that Google has access to all available media.

6. Paid-For or Irrelevant Links

Is there any imagery or text on your website that is concealed or that directs viewers to another website? There’s a good chance you’ll get caught. Google should be able to see the exact same image that your consumers are viewing. Make sure you check your plugins, even if you don’t believe you have any veiled pictures on your website! The company might be concealing a picture without your awareness, resulting in a penalty and, as a result, bad performance in the search engine results pages. Optinmonster is the source of this image.

Some JavaScript parts and other technologies are having difficulties being processed by Google at times.

7. Spam Comments and Profiles

When a large number of comments are made on your site, or when user accounts are created that do not exist, spam is a leading cause of Google penalties. Ensure that your website is free of spam if you have lately received a penalty. This includes the following:

  • Advertisements that are disguised as comments
  • Commenters posting links or subjects that aren’t relevant
  • User-generated content that is inappropriate

Make certain that someone is truly monitoring and editing all of the information that ends up on your website, in user profiles, and in comment sections. Once you’ve deleted the spam, you may submit your submission for reconsideration. However, don’t allow unmoderated spam to reappear or you’ll find yourself in the same situation as before.

8. Misleading or Inaccurate Content

Finally, you may face legal consequences if you publish false or misleading headlines, postings, or web text on your website. As previously stated, Google is on the lookout for high-quality content. Using clickbait titles or tales that aren’t factually true will most likely result in a penalty from Google once the search engine spiders have crawled your page. If your website deals with medical or self-help, you should exercise extra caution. You should refrain from making grand promises like “this product can cure cancer!” Google will consider this to be both misleading and unsupported in terms of facts.

Look at Google’s “Discover content regulations” if you’re ever concerned about the type of content that may be flagged as violating their guidelines. The following are not permitted by the search engine:

  • Promotional material that has been paid for but is portrayed as non-sponsored or editorial content Contains adult-themed material
  • Contains information about voting/election processes that is out of current or erroneous
  • Dangerous content that has the potential to cause harm to humans or animals. copied stuff from other people’s intellectual property
  • Comments or speech that is derogatory
  • Media that has been manipulated in order to deceive or mislead
  • A piece of personal or secret information that should not be disclosed

To prevent penalties in the future, be sure that you are producing high-quality material that adheres to all of the rules and regulations. When in doubt, credit your sources and review your work for correctness twice more. Inform Google that you are doing all in your power to be upfront, honest, and truthful in your interactions with them.

In Conclusion

The prospect of dealing with a Google penalty is not something that any website owner wants to worry about, yet they are more prevalent than most people realize. It is imperative that you begin the recovery procedure as soon as you are slapped with a penalty in order to reclaim your SERP ranks. Whether it was keyword stuffing or faulty links that got you in trouble, deal with the problem as soon as possible. Please let us know if you are unsure about the nature of the problem. We’d be delighted to assist you in developing a plan that will enable you to seek reconsideration as soon as possible.

We’ll assist you in recovering from fines as well as preventing such situations from occuring in future.

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