How To Navigate Google Analytics Like A Pro (way Beyond The Basics)? (Correct answer)

How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)

  1. Make Sure You Have the Basics Down.
  2. Step 1: Set Up Google Analytics Goals.
  3. Step 2: Understand Google Analytics’ Real-Time Reports.
  4. Step 3: Take a Look at Acquisition Reports.
  5. Step 4: Enable Google Analytics Demographics and Interests Report.

What is the best way to use Google Analytics?

Here are six Google Analytics tips you need to know about – right now.

  1. Use Audience Data When Creating Custom Visitor Segments.
  2. Assign a Monetary Value to Goals.
  3. Examine Your Top Conversion Paths.
  4. Set Up Intelligence Events.
  5. Compare Historical Traffic Trends.
  6. Add Annotations to Your Reports.

How do I optimize my Google Analytics content?

How to Use Google Analytics to Optimize Your Content

  1. Customize a date range and set up an advanced segment.
  2. Create goals.
  3. Use Content Drilldown Report for performance analysis and content ideation.
  4. Create a custom dimension for multiple blog authors.
  5. Mind your top landing pages, goals, and organic reach.

How do I use Google Analytics to understand my audience?

To uncover insights about your online audience, look at both Age and Gender under Demographics, and Location under Geo. These insights can help you create content for the platforms where your audience spends the most time.

What can Google Analytics tell you?

Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications.

How do I present data in Google Analytics?

Connect to Data Studio

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the account/property/view you wish to visualize.
  3. Navigate to Customization > Dashboards or Customization > Custom reports.
  4. At the top of the page, click one of the links to open a Data Studio template populated with your data.

How do I view Google Analytics content performance?

To analyze the performance of your content, go to Audience > Overview. There are many important metrics in Google Analytics to track your content’s performance under the Audience Report. This bar graph shows the flow of traffic.

How do I use Google Analytics to measure and improve content marketing?

How to Use Google Analytics to Measure and Improve Your Content Marketing

  1. Why is Google Analytics important for content marketing?
  2. Check your mobile strategy.
  3. Optimize your site speed.
  4. Understand your customers.
  5. Focus on searcher intent.
  6. Visualize your traffic funnel.
  7. Focus on your current traffic sources.

How can Google Analytics help you shape your marketing strategy?

How to Use Google Analytics to Track All of Your Marketing

  1. Add code to EVERY webpage.
  2. Set up Goals (conversions).
  3. Use URL Builder to track your marketing campaigns.
  4. Add E-Commerce Tracking.
  5. Get a high level overview of your marketing.
  6. Use Channel Specific Graphs.
  7. Generate reports for the top landing pages per channel.

Why Google Analytics are important in understanding your potential and existing customers?

Google Analytics allows you to track and understand your customer’s behavior, user experience, online content, device functionality and more. Whether you have an eCommerce site or an informative site, you want to understand the behavior of your visitors to deliver better results.

What type of data will you be most interested in as you start to use Google Analytics?

With Google Analytics, you can uncover valuable data about your audience to determine which channels drive most of the traffic to your website. The Audience section provides a lot of information about the people who visit your website like their age, gender, interests, devices, and location.

What are the parameters considered for audience analysis in Google Analytics?

Demographics (Age, Gender) Interests (Affinity Categories, In-Market Segments, Other Categories) Geo (Language, Location) Behavior (New vs.

What can you not track on Google Analytics?

You can’t track Individual users Unfortunately, Google Analytics only allows to use a unique user ID and prohibits sending personal information, username or an IP address. So you can’t really see and understand how specific users behave on your site and get valuable data.

What is Google Analytics in my activity?

What is Google Analytics? Google Analytics is a free tool that lets you monitor and analyse website traffic. It is the most widely used website statistics service globally (In 2009, 50% of websites contained some kind of traffic analysis tool. Of that 50%, 80% were using Google Analytics).

What are the three core elements of analytics?

However the challenge can be made easier by categorising the analytics into three basic elements. Descriptive (what has happened?), Predictive(what is likely to happen?) and Prescriptive (what should we do about it).

How to Navigate Google Analytics Like a Pro (Method Beyond the Fundamentals)

Google Analytics (GA) is without a doubt one of the most powerful tools available for evaluating websites on the internet today. When properly set up and utilized, it allows you to segment your website visitors and collect valuable information that can be used to fuel your digital marketing and advertising strategy. Despite the fact that GA has been there for quite some time, many people are still not taking advantage of it to its full potential. They do nothing but scrape the floor. In this article, I’ll show you how to move up from the minor league of GA consumers to the professional level by implementing certain strategies.

Because of this, you will be able to develop campaigns and content material that is more useful to your audience.

Make Certain You Have the Fundamentals Down

First and foremost, you must master the foundations of Google Analytics before you can start pulling off clever professional moves. The following are the critical stages that must be completed first:

Make Certain Google Is Crawling Your Website

Google should already be indexing your website in order for you to get the most out of Google Analytics. It may seem obvious, yet failing to pay attention to it will have a negative impact on everything else. To authorize crawling of a website, navigate to Google Search Console (GSC) and choose the website you wish to crawl. In the “Crawl” section, select “Fetch as Google” and follow the instructions:

  • The path to the web page you want to crawl should be entered in the textual content section. Select both the desktop and mobile versions of your website for testing purposes
  • Request indexing as soon as testing is completed
  • Otherwise, nothing will be done. Request that Google index all direct linkages in addition to the existing index

Perceive What Content material Is Most (and Least) Widespread

Content content serves as the foundation for all of your promotions, advertising, and marketing activities. That is why it is critical that you are able to determine which content is the most (and least) popular on your website. To do so, you’ll need to in into your Google Analytics account and navigate to ConductWebsite Content materialAll Pages under the Reports menu. Once you’ve arrived, format your pages in line with the standards that correspond to your requirements. For example, you may sort them according to the number of web page visits, the average amount of time spent on the web page, and so on.

Perceive the Completely different Kinds of Google Analytics Studies

One of the most beneficial features of Google Analytics is that it provides you with a comprehensive picture of the activity on your website. This is demonstrated by the five foundational investigations, as well as:

  • Real-time: The exercise is being performed on your website in real time. Viewers: Get the inside scoop on your website visitors. Obtaining information: Information on how visitors came to your website
  • What individuals are doing on your website is referred to as “conduct.” Conversions: The relationship between habits and conversions and gross sales

We’ll go into further depth about a number of these studies later on in this article. So, how about we get started with GA in a professional manner, shall we?

Step 1: Set Up Google Analytics Objectives

A goal is a task that you want visitors to complete while on your website, such as a survey. Examples of aims include the following:

  • Filling out a contact form, making a purchase, downloading an e-book, and any other activity that is relevant to and vital to the success of your company are all acceptable.
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To set GA objectives, navigate to the “Goals” section of your GA account’s administration page and select “Goals:.” After that, select “New Objective” from the drop-down menu and one of the templates that appears.

Alternatively, go to the bottom of the page and select the “Custom” option. In Google Analytics, there are four essential types of targets that you must define and track in order to be successful. These are the ones:

  1. Set vacation spot targets to track visits to sites that are critical to achieving your business objectives, such as product or service pages. Proceed to the period’s objectives: Keep track of how much time visitors spend on certain pages of your website in relation to the total time they spend on your website in a single session. The following are the goals for each session: This function keeps track of the number of pages that each consumer views during a single session. The following are the objectives of the occasion: As the name implies, these are triggered when a visitor completes a certain action on your website, such as signing up for an e-mail newsletter or visiting a specific landing web page that you have designated for them.

It is essential for web site analytics to define objectives before beginning any measurement process. Because of this, it is critical that you specify and configure your GA objectives effectively. This makes it easier to keep track of them and determine how well online advertising and marketing strategies are doing for you. You’ll be able to determine whether or not they’re effective, and if they’re not, you’ll be able to utilize the knowledge to design more efficient iterations.

Step 2: Perceive Google Analytics’ Actual-Time Studies

The Real-Time reporting feature of Google Analytics allows you to keep track of your website’s activity as it happens. This shows you how people are reacting to your advertising and marketing activities as well as the infrastructure you have put in place. Actual-Time studies are particularly useful for tracking the effectiveness of time-sensitive marketing strategies. Their numerous applications include troubleshooting UTM settings and events, to name a few. When you publish a new blog post or launch an email marketing campaign, you can track the response from your audience.

The following are the six characteristics that may be measured:

  1. Overview: This report displays a comprehensive picture of what is happening on your website, including geographic location, traffic sources, and the number of visitors to each page visited, among other things. Everything is done in real time. Location: View the geographic location of a person in each record type and on an interactive map, as well as the state or province in which they are located. The following are the sources of site visitors: Concentrate on the websites from which your current visitors are coming. The information is neatly grouped by Supply (the source of visits) and Medium (the number of visitors) (class of supply). It also displays the number of attendees from each of the three groups. The following is the content material: The Content Material Report displays which pages of your website your current visitors are spending the most time on. You possible might alternate between a list of current active clients and a list of web page visits during the preceding half-hour
  2. Occasions: Maintain real-time awareness of your event objectives, as well as the ability to dig down into specific event classes and activities
  3. Activated clients’ conversions are shown in this report, along with the objectives they are completing. As well as providing insights into the total number and percentage of active consumers who have achieved a goal, it does so in real time.

To access your Real-Time studies, go into your Google Analytics account, navigate to your website, and select the desired view from the drop-down menu. From there, select “Open Reports,” then “Real-Time” from the drop-down menu.

Step 3: Take a Have a look at Acquisition Studies

Acquisition studies in Google Analytics help you understand where your visitors are coming from and how to better target them. Additionally, they teach you how to evaluate the effectiveness of your advertising and marketing activities. The following are some examples of the information you can obtain from the Acquisition Overview Report:

  • What channels provide the most traffic to your website (direct, organic, paid, social, electronic mail, various web sites, and so on)
  • How many visitors your website receives on a daily basis
  • The engagement metrics for each channel (for example, bounce rate, session duration, pages per session, and the average session duration)
  • Conversions and conversion costs per channel
  • Conversions and conversion charges per channel

You may also track visitors’ origins at a more precise level using Google Analytics. Customizing your acquisition report tables to include specific events or conversions that you need to track back to a source will allow you to accomplish this. What applications would you be able to make of this information? Understanding where your web site visitors are coming from is a crucial component of dealing with and managing digital advertising and marketing initiatives on the internet. That is exactly what Acquisition Studies teaches you how to accomplish.

As a result, you’ll be able to determine where you should devote more of your time and resources in order to create more effective campaigns.

As you are well aware, individualization is critical to distinguishing out in a crowded digital environment.

Step 4: Allow Google Analytics Demographics and Pursuits Report

In Google Analytics, one of the most useful reports to have access to is the Demographics and Interests Report. This enables you to receive a clear picture of the people that are visiting your website. As an example, it provides information on your readers’ gender, geographic area, and interests, among other key audience-centric information. Allowing the Demographics and Pursuits report to run would provide you with this critical information.

Please keep in mind that if you have turned on Google Indicators, you will not be able to access the Demographics and Interests research. How do you give permission for the Demographics and Interests report to be generated?

  1. Obtain access to your Google Analytics account dashboard Select the website where you will be allowing Demographics and Pursuits to be collected. Select “Audience” from the drop-down menu. Select “Demographics,” followed by “Overview.” Select “Enable” from the drop-down menu.

After you’ve allowed the report to run, it may take up to a day or two for Google Analytics to compile demographic information about your site visitors. You may design a sophisticated phase in Google Analytics to better examine the individual habits of defined segments, which will allow you to gather more information. The Pursuits report is particularly important since it demonstrates the wide range of topics that your audience is interested in. Specifically, this report will be divided into three categories:

  • Affinity classes: This category displays the fundamental interests of visitors to your website, such as hobbies and activities that they enjoy. Having this knowledge is critical when developing model consciousness ads that are tailored to your target market. Market segments include: Customers with a high level of purchase intent fall into this category. You must make use of this in order to obtain people who are included in the consideration area. There are several different classes: Customers are organized into groups based on fundamental Acquisition, Conduct, and Conversion data.

The demographics and interests of your guests will help you choose where to direct your marketing efforts to attract high-value consumers. Once again, it will teach you how to fine-tune your efforts in order to get better results in the future.

Step 5: Use Google Tag Supervisor to Higher Perceive the Affect of Your Advertising

Google Tag Manager (GTM) is a useful Google Analytics feature that allows you to install and manage advertising and marketing tags (snippets of code or tracking pixels) without having to make any changes to the source code. With GTM, you don’t have to rely on a developer to generate, check, deploy, and fix your tags; instead, you can do it all yourself. So, how does GTM instruct you on how to improve the perception of your advertising and marketing messages and campaigns? Two phrases: occasion monitoring and situational awareness.

  • A great deal of effort and time was invested in this project.
  • Nothing more than entering a list of qualities that you want to look for and record in your internet pages will be required.
  • Furthermore, unlike typical analytics instruments, which pull all types of information into a single database (requiring you to comb through it to get the information you need), GTM saves you time by allowing you to define the information that is required for your analysis.
  • Despite the fact that GTM is a powerful tool that makes maintaining tags simple, it still has a steep learning curve if you don’t have any technical knowledge or experience.
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Step 6: Study How to Construct Customized Studies

Google Analytics comes with a number of pre-configured studies that include a wealth of useful information. You will, however, need to construct customized studies if you want to get the most out of GA and get information that is more relevant to your business objectives. Examples of customized studies include:

  • Website efficiency and acquisition patterns (such as browser studies, buyer habits studies, and so on)
  • Website effectiveness and acquisition patterns Efficacy studies of content (content effectivity report, referring websites report)
  • Website placement studies (keyphrase assessment report, referring pages report)
  • And other research.

What is the best way to design personalized studies?

Create Your Customized Report

In order to build your own report, follow these steps:

  1. Access your GA account by logging in with your email address and password. Select the “Reports” tab from the drop-down menu. Select Customization/Customized Studies from the drop-down menu. Create a new Customized Report and give it a title.

Select a Report Sort

You will pick a report type when you have completed the processes outlined before. The options described below are yours to decide:

  • Explorer: This is the type of GA report that is most commonly seen
  • Table with rows and columns: This layout presents the content on your web site as a sortable, static table with rows and columns. Map overlay: This feature makes use of a map format to represent interaction and the number of visits
  • Funnel: Displays a graph of the number of consumers who completed each stage of a funnel, as well as the number of customers who did not complete each level. You will be able to observe which phases are successful and which ones are not.

Configure Metrics for Your Customized Report

The metrics you’ll use in your customized report will be determined by the type of report you choose to create it. Additionally, the information provided in your personalised report is determined by this factor. In order to include the exact metrics you need to track, here are some examples:

  • To add a metric, click on the +add metric button. Choose a search option from the drop-down menu or type in the metric name you want to include. Select the metric(s) you wish to view from the drop-down menu.

Take into account Including Filters (Non-obligatory)

Filters allow you to restrict the information that appears in your customized report from being shown. That is a decision that you can make. To add your filter(s), click on “+add filter” and then select the ones you want to use from the list that appears.

Use Google Analytics Like a Pro Continuously Requested Questions

Yes, it is absolutely free to use and gather information on this website and its features. To get started, follow the instructions below to add the website tag to your website and begin collecting information on your visitors.

Is Google Analytics certification value it?

Google Analytics is going to be really overwhelming. You’ll be able to construct very targeted and effective campaigns, though, if you can master some of its advanced features and applications. Yes, without a doubt. If you spend a lot of time working with Google Analytics, being certified will be well worth your time.

What’s the Demographics and Pursuits studies and what does it do?

This critical attribute provides you with valuable information on the demographics of your target market. Because of this, you may be able to design more personalized marketing efforts. Particularly important is that it should be able to collect information.

How do I exploit Google Analytics for website positioning?

In Google Analytics, you are able to specify website positioning objectives and produce a personalized report that will show you how to obtain relevant information about these goals. Alternatively, you can utilize GA to identify the traffic sources that are bringing in the most visitors and build content and campaigns that are specifically targeted to these traffic sources.

Utilizing Google Analytics Like A Pro: Conclusion

Every marketer should have Google Analytics as part of their toolkit since it is a very effective tool that provides a wealth of information. It’s an excellent source of information that allows you to see what’s going on behind the scenes of your website and advertising and marketing initiatives. It also provides useful insights for optimizing landing pages, doing A/B testing of content material, and tracking where your visitors are coming from. Nonetheless, since the competition for customers grows more intense by the day, you must go beyond the principles of GA to differentiate yourself.

Which of the many Google Analytics settings and features have you found to be particularly useful?

Analytics Tools & Solutions for Your Business – Google Analytics

Begin for nothing.

See what’s in it for you.

  • Understand your site and app visitors in order to more accurately evaluate the effectiveness of your marketing, content, goods, and other efforts

Get insights only Google can give.

  • Obtain access to Google’s unique insights and machine learning skills to assist you in making the most of your data

Connect your insights to results.

  • Google Analytics is designed to operate in conjunction with Google’s advertising and publishing tools, allowing you to leverage your analytics insights to target the most relevant consumers.

Make your data work for you.

  • Utilize a simple interface and shareable reports in order to swiftly process and distribute your data.

See the full list of advantages.

Google Analytics helped us optimize our art marketplace, resulting in400% year-over-year revenue growthfor our art business.

, Minted’s Founder and CEO

Dive into the details.

Make the most of your data by utilizing features like as analytical intelligence, extensive reporting, and a variety of other tools. Check out all of the features.

Designed to work together.

You may easily access data from other Google products while working in Analytics, resulting in a seamless workflow that saves you time and boosts your productivity.

Google Ads

  • Learn more about how people who have come to your site through your Google Ads ads interact with it.

Data Studio

  • Connect Analytics and Data Studio to quickly and simply produce performance dashboards and customized reports for your business.

Optimize

  • Utilize the audiences you’ve previously built in Analytics to create unique site experiences for visitors.

View all of the integrations

Mumzworld reaches a 300% return on ad spend with Google Analytics.

In order to obtain insight into their return on advertising spend and make sense of their retail data in order to optimize product availability, Mumzworld turned to Analytics for help. The ultimate result was a return on investment of 300 percent. More information can be found here.

Dimensions and metrics – Analytics Help

Comprehend the fundamental building components of your reports. In this post, we will discuss:

Overview

Analytics reports are comprised of dimensions and metrics, which are used to create each report. Dimensions are characteristics that describe your data. Using the dimensionCity, for example, you may provide the city from which a session originates, such as “Paris” or “New York.” The dimensionPage variable specifies the URL of a page that has been visited. Metrics are measurements that are quantitative in nature. The metricSessionsdenotes the total number of sessions that have occurred. The metricPages/Sessiondenotes the average number of pages read in a single session of web browsing.

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Take, for example, the following table, which displays one dimension (City) and two metrics (Sessions and Pages/Session).

DIMENSION METRIC METRIC
City Sessions Pages/Session
San Francisco 5,000 3.74
Berlin 4,000 4.55

Changing the dimension and/or adding a supplementary dimension are also options available in most Analytics reports. For example, if you were to include the secondary dimension Browser in the preceding table, you would get the following results:

DIMENSION DIMENSION METRIC METRIC
City Browser Sessions Pages/Session
San Francisco Chrome 3,000 3.5
San Francisco Firefox 2,000 4.1
Berlin Chrome 2,000 5.5
Berlin Safari 1,000 2.5
Berlin Firefox 1,000 4.7

Valid dimension-metric combinations

In some cases, not every metric may be used in conjunction with every dimension. Each dimension and statistic has a scope that can be broken down into three categories: user-level, session-level, and hit-level. In the vast majority of circumstances, it is only logical to mix dimensions and metrics that are related to the same scope. For example, because Sessionsis a session-based measure, it can only be used in conjunction with session-level dimensions such as Source or City. It would be illogical to combineSessions with a hit-level dimension such asPage in this context.

How metrics are calculated

User metrics are calculated in Analytics in one of two ways: first, by looking at the data and second, by looking at the data and statistics.

  • For example, if the metric is provided as a summary statistic for your entire site, such as bounce rate or total pageviews, this is known as an overview total. When used in conjunction with one or more reporting dimensions, the metric value is qualified by the reporting dimension(s) that was chosen.

With the help of a simple example, the accompanying figure demonstrates these two sorts of computations. On the left side, user data is computed as an overview metric, but on the right side, the same data is calculated using the New Userdimension. As shown in theOverview Reportexample, calculations for time on site are performed by taking the time difference between each user’s initial session and the exit, then averaging the sum of each session duration across three sessions to obtain the total time on site.

Instead of computing averages for all sessions in the New vs Returning Reportexample, the User Type dimension is used to calculate averages for each session.

This dimension provides an insight into user behavior that was not previously available in the overview report: it is evident that new users are spending significantly more time on your site than returning visitors.

Both preformatted and bespoke reports allow you to combine numerous dimensions into a single report.

However, when you drill down to examine new users using the Language dimension, the computation is further affected by the inclusion of the extra dimension. As an example, your user breakdown may look something like this, with the topsite times given in the following order:

User Type Language Avg Time On Site
All Types All Languages 3:25
Returning All Languages 5:03
Finnish 29:49
Vietnamese 20:44
Indonesian 16:55
New All Languages 2:09
Malay 17:38
English (GB) 16:56
Chinese (traditional) 16:20

These figures are taken from a real-life Google Analytics report. It is possible to ascertain whether new or returning visitors remained the longest, as well as which languages in each of these groups resulted in the users spending the most time on the site, by incorporating an additional dimension into the equation.

Attribution models

Given that Analytics is tasked with answering a wide range of questions about user activity, it employs a number of calculation types and attribution models to get at the data that you see in the reports. Consider each Analytics report to be an answer to a certain type of user analysis query that has been asked. Frequently, these queries fall into one of the following categories:

  • Content: The number of times a certain page has been visited
  • Goals: Which URLs on which pages were most responsible for the greatest goal conversion rate
  • Ecommerce: The amount of value that a certain page contributed to a transaction. Internal Search: Identifying which internal search phrases were used in conjunction with a transaction.

According to Analytics, each of these primary categories, as well as the reports contained inside them, has a unique attribution model. Because each attribution model is meant to compute a specific set of metrics, you may find that some metrics, such as Pageviews, appear only in certain reports and not in others. This is because each attribution model is designed to generate a specific set of metrics. This is related to the attribution model that was utilized in the creation of that particular report.

Per Request attribution

These values represent the sum of many metrics or the sum of multiple metrics and dimensions in a single dimension pairing. As a result of the fact that values are obtained from individual user GIF requests, this is the most common and simplest sort of Analytics attribute. Consequently, for each given request, it is feasible to seek up a certain dimension and/or metric value in the database. The majority of dimension values are provided at the request level and are permanent either through the HTTP/GETrequest itself or through the GIF request, for each page or event request made to your site throughout the course of the session.

  • The route to the page being visited is indicated by the page URI, which is made accessible with every request to your site. In the case of campaigns, a user who enters the site through a campaign will have persistent access to that campaign on each and every future request until the campaign itself changes. Each and every request from a user comprises the browser information for that user, which is sent in via theHTTP/GETrequest from the browser and is kept directly in the log files

Page Value attribution

To answer the question, “How beneficial was my page in terms of reaching my objective or generating revenue?” this attribution type is used. This attribution model is used to calculate thePage Valuevalue for a page or collection of pages based on the information they contain. User pageviews in connection to objectives and purchases, such as those that can occur on your website, are depicted in the following illustration: Pages are represented by the letters P1 through P4. The picture of the shopping bags represents a receipt page, while the image of the flag represents a goal.

Following is a table that lists the monetary value assigned to each page in this series.

Page Revenue/Goal Value
P1 $55 + Goal 1
P2 $55 + Goal 1
P3 $35 + Goal 1
P4 $0

This attribution model is not used in Goals or Ecommerce reports since page URIs and titles are not displayed in those reports while ecommerce activities are being tracked.

Site Search Attribution

This attribution model enables the Site Search reports to present goal conversion rates and goal values for each search term entered into the site search engine. This attribution model differs from Page Value attribution in that the Goal value is assigned to the search phrase that was closest before the conversion, rather than the search word that was closest to the conversion after the conversion. The figure below depicts a succession of internal site searches, as well as page visits and sales on the site.

The shopping bags indicate that a receipt page is being shown, and the search symbol shows that a search for the phrases “Shoes” and “Flowers” is being conducted.

The search phrases associated with Goal 1 and the transactions are as follows, according to this model: This attribution model enables the Site Search reports to present goal conversion rates and goal values for each search term entered into the site search database.

The flowchart below depicts a succession of internal site searches, as well as page visits and sales on the website.

It is indicated by shopping bags that a receipt page is being shown, and by the search symbol that phrases such as “Shoes” and “Flowers” are being searched.

As a result of using this methodology, the search keywords associated with Goal 1 and the transactions are as follows:

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