How To Improve Your Rankings With Mobile-first Indexing? (TOP 5 Tips)

Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking.

Check your structured data

  1. Make sure that your mobile and desktop sites have the same structured data.
  2. Use correct URLs in structured data.
  3. If you use Data Highlighter, train it on your mobile site.

How do I prepare for mobile-first indexing?

Prepare for mobile-first indexing (with a little extra time)

  1. On this page.
  2. Make sure Googlebot can see your content. Robots meta tags on mobile version. Lazy-loading on mobile version.
  3. Make sure primary content is the same on desktop and mobile.
  4. Check your images and videos. Image quality. Alt attributes for images.

How can I improve my phone ranking?

Here’s a checklist of everything you need to do to prepare for the mobile-first index.

  1. Use responsive design. This is by far the most important thing you need to do to rank well on the mobile-first index.
  2. Optimize your content for mobile.
  3. Create a mobile-first strategy.

How do I get faster indexing?

With that being said, you can use these tactics to improve your site’s indexation rate.

  1. Use Fetch As Google.
  2. Use internal links.
  3. Block low quality pages from Google’s index.
  4. Include the page in your sitemap.
  5. Share the page on Twitter.
  6. Share the page on high traffic sites.
  7. Secure external links to the page.
  8. “Ping” your website.

How do I know if my phone is first indexing?

1. You Can Check If Your Site is on Mobile-First Indexing

  1. If you have already been moved over to mobile-first, you have likely already seen a Google Search Console notification telling you so.
  2. You will then see the “coverage” results for your inputted URL once the results show:

Does Google use mobile-first indexing?

Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query.

What was Google’s first index?

Keep Reading: Google’s Changelog on Mobile-First Indexing May 28, 2019: Mobile-first indexing is enabled by default for all new, previously unknown to Google Search, websites starting July 1, 2019.

How can I rank higher in Play Store?

The following are some ways to improve your app’s ranking on the Google Play Store.

  1. Keyword Research for the Win.
  2. Nail the Naming Conventions.
  3. Use Keywords in App’s Title.
  4. Searchable Description.
  5. Leverage Promo Video.
  6. Launch in the Right Category.
  7. Screenshots.
  8. Drive Engagement in Reviews.

How do I increase my Google Play rating?

Make your users happy – and positive ratings will follow!

  1. 2. …
  2. Encourage feedback – ask proactively, but don’t get annoying.
  3. Identify your most engaged users.
  4. Ask them to rate you in the true “moments of joy”
  5. Showcase the benefit of their ratings.
  6. Keep negative ratings and reviews away from the stores.
  7. A/B test your prompts.

What are characteristics of mobile SEO?

What is SEO for Mobile?

  • speed: loading time of content and page elements;
  • page size: data consumption on limited Internet plans;
  • fidelity: similarity to the desktop version in terms of features and content;
  • UX (User Experience): viewing, navigation, agility, and others;

How do I get indexed by Google?

How to get indexed by Google

  1. Go to Google Search Console.
  2. Navigate to the URL inspection tool.
  3. Paste the URL you’d like Google to index into the search bar.
  4. Wait for Google to check the URL.
  5. Click the “Request indexing” button.

How can I tell if my site is indexed?

Checking If Your Site is Indexed by Search Engines

  1. To see if search engines like Google and Bing have indexed your site, enter “site:” followed by the URL of your domain.
  2. Note:
  3. The results show all of your site’s pages that have been indexed, and the current Meta Tags saved in the search engine’s index.

Why was it currently not indexed?

The Discovered – currently not indexed status means that Google knows about these URLs, but they haven’t crawled (and therefore indexed) them yet. If you’re running a small website (below 10.000 pages) with good quality content, this URL state is will automatically resolve after Google’s crawled the URLs.

How do SEO for mobile apps?

Some of them are:

  1. Keyword research and targeting.
  2. The optimization of your app name, title, and URL for your major keywords.
  3. Generating app rating and reviews.
  4. Using deep linking in your mobile app.
  5. Indexation of your app on Google.
  6. Click-through rate optimization.
  7. Link building techniques.

What is Mobile First development?

Mobile First Approach refers to the practice of designing and/or developing an online experience for mobile before designing for desktop web or any other device. Taking a Mobile First approach aims to reverse the workflow of designing for desktop and scaling down the design for mobile afterwards.

Prepare for mobile-first indexing (with a little extra time)

Wednesday, July 22, 2020Google has been working on mobile-first indexing for some years and has made significant progress. We’ve enabled mobile-first indexing for the vast majority of the sites that are presently indexed, and we’ve enabled it by default for all new sites. Our initial objective was to allow mobile-first indexing for all sites in Search by September 2020, with the goal of making it universal. We recognize that, in these uncertain times, it is not always possible to maintain a high level of concentration on one’s job, thus we have chosen to extend the deadline until the end of March 2020.

For the sites that are not yet ready for mobile-first indexing, we’ve previously discussed certain difficulties that are preventing your sites from being indexed in earlier blog entries.

Make sure Googlebot can see your content

In mobile-first indexing, we will only get information about your site via its mobile version, so make sure Googlebot can see the whole site’s content and all of its resources on the mobile version. Some points to keep in mind are as follows:

Robots meta tags on mobile version

In order to ensure consistency across devices, you should employ robots meta tags on the mobile version of your website. If you use a different one on the mobile version (such as noindex or nofollow), Google may refuse to index or follow links on your page if your site is configured for mobile-first indexing and your site is not optimized for mobile devices.

Lazy-loading on mobile version

Lazy loading is more widespread on mobile devices than it is on desktop computers, especially when it comes to loading images and movies. We recommend that you follow the best practices for lazy loading. Prevent lazy-loading your core content based on user inputs (such as swiping or clicking) since Googlebot will not be able to detect these events. For example, if your website includes ten primary pictures on the desktop version and just two on the mobile version, with the remaining eight images being loaded from the server only when the user hits the +button, the following would be the result: In this situation, Googlebot will not click on the button to load the eight photos, and as a result, those images will not be seen to Google.

Follow Google’s lazy-loading best practices, and lazily load material depending on its visibility in the viewport will be performed automatically.

Be aware of what you block

Some resources have different URLs on the mobile version than they do on the desktop version, and in some cases they are provided by different servers than they do on either version. It is essential that your URLs be crawled by Google, therefore make sure that your robots.txt file does not prevent Google from crawling them.

As an example, preventing Googlebot from correctly displaying your sites by blocking the URLs of.cssfiles may result in your pages being ranked lower in Search results. In a similar vein, banning the URLs of photos will result in the images being removed from Google Images.

Make sure primary content is the same on desktop and mobile

It’s important to consider whether your mobile version has less content than your desktop version and whether you should consider updating your mobile version so that its primary content (the content you want to rank with or the reason for users to visit you site) is the same as your desktop version. Indexing and ranking in Search will be based only on the information displayed on the mobile version of the site. If it is your aim that the mobile version of your site contains less material than the desktop version, your site may experience a decrease in traffic when Google implements mobile-first indexing for your site, since Google will no longer be able to obtain the complete set of information.

In the absence of relevant headers, your website’s visibility in Search may suffer as a result of our inability to comprehend the content of the page.

Check your images and videos

Inspect your mobile version’s photos and videos to ensure that they adhere to industry standard practices for both images and videos. We strongly advise you to do the following inspections in particular:

Image quality

Inspect your mobile version’s photos and videos to ensure that they adhere to industry standards for image and video quality. The following checks, in particular, are highly recommended by the team:

Alt attributes for images

Remember, as previously stated, that utilizing less-meaningful alt attributes may have a detrimental impact on how your photographs are shown in Google Images search results. Consider the following (meaningful alternative text) as an example of good practice: “A photo of cute pups on a blanket,” says the img src=”dogs.jpg” alt=”A photo of cute puppies on a blanket” / Bad practices, on the other hand, include the following (empty alt text): Dogs.jpg” src=”alternatives.jpg” alt=”alternatives” / As an illustration, consider the following case where the alt text isn’t meaningful: Image source: src=”dogs.jpg” alt=”Photo” / Image source:

Different image URLs between desktop and mobile version

It is possible that your site will experience a temporary decrease in traffic from Google Images while your site moves to mobile-first indexing if your site utilizes distinct image URLs for the desktop and mobile versions. Why? Because picture URLs on the mobile version are new to the Google indexing system, and it takes some time for the new image URLs to be recognized and interpreted correctly by the search engine. Examine whether you can save the picture URLs that were utilized by desktop in order to reduce a temporary traffic loss from search.

Video markup

Assuming your desktop version makes use of’s VideoObject structured data to describe videos, make certain that the mobile version contains the VideoObject, with the same or equal information given.

Otherwise, our video indexing technologies may have difficulty obtaining sufficient information about your videos, resulting in your films not being displayed as prominently in Search results.

Video and image placement

If you are using a mobile version of your website, make sure that videos and photographs are placed in an easily accessible area. Videos or pictures that are not properly positioned on mobile devices may have a negative impact on the user experience, making it conceivable that Google will not display these results as prominently in search results. Consider the following scenario: you have a movie embedded in your content that is easily accessible on a desktop computer: On mobile, you post an ad towards the top of the page that takes up a significant portion of the screen real estate.

  1. Consequently, the page may not be considered a viable video landing page by our algorithms, and the video may not appear in Search as a result of this decision.
  2. Mobile-first indexing has gone a long way since its inception.
  3. We appreciate all of your efforts over the years, which have contributed to making this transition as seamless as possible.
  4. For any queries, please feel free to visit our forums or attend one of our public events.

Google’s switch to mobile first indexing: 5 tips for better rankings

Google is discontinuing desktop crawls and will begin indexing all websites on mobile devices starting in March 2021, thereby ending desktop crawls. This implies that Google will be indexing and ranking your landing page based on the mobile version of your landing page. For webmasters, search engine optimization specialists, and digital marketers, this involves determining if their sites are suitable for mobile crawling before they launch. However, with the desktop Googlebot still crawling 30% of all websites that rank in Google’s search results, it appears that not all websites are up to the challenge.

The mobile user agent is used to scan around 70% of all websites that appear in Google’s search results, according to the search engine giant.

Fortunately, this is about to change.

As a starting point, we’ve discussed the ramifications of mobile first indexing as well as the primary measures you should take to prepare your website.

Google gave “a little extra time” to prepare

Earlier this year, Google declared that they will be transitioning to a mobile-first indexing strategy. A month later, Google announced that it would delay the final roll-out date until March 2021, a move that was warmly received by website owners. There are a variety of factors contributing to this. In a blog post published by Google, the company stated that there were teething difficulties during the test runs, as well as overall uncertainty in the wake of the Covid-19 epidemic.

You can use our recommendations on how to make your website ready for mobile first indexing if you’re not quite ready yet.

Mobile Indexing1: Analyze Google crawling and errors

When it comes to your website, does Google utilize the desktop Googlebot or the mobile smartphone user agent? If your URL is not considered mobile-friendly by Google, then it should be changed. Users of mobile devices may verify the “user friendliness on mobile devices” of a website using the Google Search Console, which can also tell you which crawler is accessing your page. A list of all of the URLs in the Google index, as well as any issues, such as “content wider than screen” or “clickable components too close together,” may be viewed in a quick and simple manner.

Mobile Indexing2: Use a responsive web design

Over the course of several years, Google has emphasized the importance of responsive site design. A design that allows your site content to adapt to multiple screen and window sizes, without the need for duplicate source code to display the same material on different devices and with only one URL is what we’re talking about. Having your own mobile subdomain, which was widespread in the early days of the mobile internet, is another item that Google has consistently recommended against. To be clear, this does not imply that webmasters must act immediately to get their m-dot domain turned into a responsive site design.

This would be the most effective long-term mobile SEO technique available.

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Mobile Indexing3: Use identical content on every device

It is possible that some website owners and SEOs may utilize responsive designs for their sites, but will provide different content on their desktop and mobile website versions. The material on desktop versions is frequently more extensive. In the mobile version, this content is buried behind tabs or accordions – ostensibly to improve the user experience – and must be accessed by clicking on the appropriate tab or accordion button. In the future, this content would no longer be included for determining search engine ranking positions.

Aside from the meta tags and structured data (titles and descriptions), photos, videos, and links should be same as well.

Mobile Indexing4: Optimize mobile page load time

Since the July 2018 Google speed upgrade, the load time of mobile websites has been considered one of the ranking criteria by the search engine. In addition, our Searchmetrics study on Google Lighthouse ranking variables revealed that landing pages that rank in Google’s top 10 search results load quicker than those that rank lower in the search results list. Mobile performance may be checked with the use of the top three tools listed below.

  • When it comes to page load speed, the Google Search Console provides a report based on real-world information collected from Chrome users. Page load patterns for extended periods of time are among the statistics contained in the report, which is currently in the experimental stage. It is recommended that if this parameter indicates an increase in the number of sluggish URLs on mobile devices, action be done to correct the situation. To view the Search Console’s Speed Report, please visit this page. Google PageSpeed Insights reveals that a website’s load time is significantly slower than it should be. This Google report offers a good summary of the page load performance of each URL for both the desktop and mobile versions of the URL in question. There are many pages where the desktop performance may be excellent – yet, these reports also indicate that there are issues with the mobile performance, which necessitate the necessity for optimization. Google PageSpeed Insights may be seen by clicking here. Google’s Lighthouse is a navigational aid that helps you find your way across the web. Technical audits of websites are performed using Lighthouse, an open-source automated program. With the help of this URL-based tool, which can be launched from within Chrome DevTools, you can undertake detailed studies of website performance using a variety of user agents. Once the transition to mobile first indexing is complete, it is extremely probable that page load time on mobile devices will become even more essential. Given that Google has been promoting this issue for years, it is extremely possible that the mobile speed competition will shift up a gear.

Mobile Indexing5: Check mobile performance

There will definitely be modifications in rankings following the complete switchover to mobile first indexing in the coming weeks. Mobile-optimized websites with poor mobile performance are more likely to experience difficulties with their mobile ranks, whereas websites with shorter content in their mobile versions are more likely to experience problems with their desktop results. That being said, current websites with new, responsive mobile experiences may find themselves with higher organic search engine ranks in the future.

To ensure that your SEO visibility and rankings are optimized across a variety of devices, especially in the lead-up to Google’s full switchover to mobile indexing for the whole web, you should undertake the following analysis in Searchmetrics Research Cloud:

Conclusion: Act now!

There is just a limited amount of time left until Google begins indexing mobile-first content across the whole web. However, it is still not too late to resolve any troubles you may be experiencing with your online projects. In order to prevent unpleasant surprises, webmasters, search engine optimization specialists, and digital marketers should strive to create a responsive website that has equal content on both the desktop and mobile versions, as well as excellent mobile performance.

Need some help?

Is your website not ready for mobile first indexing? Get in contact with us for a no-obligation discussion about how we may assist you!

How to Optimize Your Website for Google’s Mobile-First Index

The introduction of Google’s mobile-first index has increased the importance of having a website that is mobile-responsive and mobile-friendly. There are things you can do right now to ensure that your website is ranked well on the mobile-first index. For the sake of this article, we will assume that you either have a dedicated mobile website or, much better, a responsive website. If you haven’t already, you might want to take care of it before continuing with this post. Google even provides a tool to help you determine whether or not you’re doing a good job: Check to verify whether your website is compatible with mobile devices.

Optimize your site for the mobile-first index

There are a number of approaches that should be prioritized in order to prepare for the mobile-first index. With regards to conversions and overall user experience (UX), we recommend that you begin with your site’s speed, with a particular emphasis on mobile performance. There are four methods we advocate for increasing the performance of your site on mobile devices:


With the Accelerated Mobile Pages (AMP) Project, the mobile ecosystem will be improved through open source development and collaboration. Because of the simplified HTML that is utilized by AMP, your web pages will load significantly faster than they would with traditional HTML. Google also caches your material within their own cache, which further reduces the time it takes for pages to load. All of this contributes to a significantly quicker and more seamless user experience, which should, in turn, result in increased visibility in search results.

Google has recently released an upgrade in which users who share a URL will instead share the publisher’s own link, rather than the cached Google URL, rather than the cached Google URL.


If you don’t want to switch to AMP, you may use Progressive Web Apps (PWAs). Their primary selling factors are as follows:

  • Dependable – loads in milliseconds
  • Quick – reacts to user inputs in a short period of time. Engaging — on a device with an immersive user experience, it feels like a natural app

You may learn more about Progressive Web Apps (PWAs) by visiting the Google Developers Website or watching this interesting video.


PWAMP, coined by Google’s Gary Illyes at SMX Seattle, is a mix of a Progressive Web App (PWA) based on AMP HTML, JS, and CSS and an AMP HTML, JS, and CSS website. Even though PWAMP sites do not validate as AMP pages, they are extremely fast and provide all of the benefits associated with a PWA, as described above. They might be the wave of the future, so keep an eye on them. More information on PWAMP may be found here.

Do nothing

In the event that your present mobile-friendly, responsive website is operating effectively, providing an excellent user experience, and loading rapidly, there may be little benefit to be gained by switching to AMP or any other alternative solution. We would always recommend that you do a thorough assessment of your mobile site before embarking on any new initiatives. Tulsa Marketing Online is the source of this image.

2. Manage your content for mobile

If you are currently utilizing a distinct m. subdomain to handle your mobile experience, it is likely that you are providing content that is different on desktop and mobile devices (otherwise you could have just gone responsive in the first place). If that’s the case, the shift to a mobile-first index will have the greatest influence on you and your business. Your current rankings are determined by the information on your desktop computer. If you don’t have all of it on mobile, you may find yourself ranking worse in the future.

This will help you improve the conversion rate of your mobile site and increase sales.

Use accordion and drop-down menus appropriately

Sites that “hide” information behind an accordion or a drop-down menu will not be penalized, according to Google’s previous announcement. They are aware that screen real estate is restricted on mobile devices, therefore it makes sense to refrain from showing customers everything at once. Drop-down menus should be used with caution as part of your mobile design, since they have said that they will be crawled for all of the material included inside them. Elegant Themes is the source of this information.

Never use Flash

Despite the fact that this should be obvious, we still encounter websites that persist on utilizing Flash. Apple removed Flash from mobile devices, and since a large number of mobile users are unable to see Flash material, there is little need to continue to use it. Make use of HTML5 or Java to incorporate those wonderful interactive components that may be quite compelling.

Consider your use of pop-ups on mobile

The usage of pop-ups has undoubtedly been argued in favor of, especially if lead generation is vital to you; nonetheless, you should evaluate how frequently they appear, their size, and their ease of closing before implementing them.

There is nothing more aggravating for a mobile user than being prevented from accessing the material they are looking for by a pop-up window. Please have a look at this excellentWhiteboard Fridaypost, which discusses the usage of pop-ups, modals, and interstitials.

Consider the text size, tap target, and padding

Check to see if your website is “finger friendly” before publishing it. Another source of aggravation for mobile users is mistakenly clicking on anything. To avoid this, make sure your tap targets are the suitable size and that there is sufficient padding between those touch targets. Also, for ease of reading, make sure your font is at least 16px in size as a starting point. You may learn more about designing and developing for the mobile-first index by visiting this page.

3. Consider the checkout process on mobile

Consider the following statistic: 85 percent of buyers begin a purchase on one device and complete it on another (or in-store). Can we go beyond that and design a more user-friendly checkout procedure for people using mobile devices? Improving the efficiency of your checkout process, particularly on mobile devices, is a wonderful approach to both speed up the process and decrease the barriers to conversion. Eight critical strategies for optimizing your mobile checkout experience in order to enhance conversions are as follows:

Speed up the process

Although it may seem simple, the suggested page speed modifications outlined above can significantly increase the likelihood of visitors completing their purchase or conversion.

Cut the amount of info required at checkout

Do you really need to know a customer’s date of birth? While your marketing team may want to acquire as much demographic data as possible, is it necessary to know a customer’s date of birth? What about those three phone numbers (home, cell, work, and so on) that you gave me? Make your checkout form as simple as possible, which will, once again, aid in the speeding up of the transaction.

Smooth the navigation

This brings us back to the suggestions for text size, tap targets, and padding that we discussed before. Making the checkout process as seamless as possible entails taking into consideration the items that users will click and the information they will need to read. Maintain a high level of smoothness throughout and watch your conversions rise.

Avoid pop-ups

You’re on the verge of completing the transaction. Is it truly necessary to show the consumer with a pop-up window at this point in time? Most likely not. If it appears that they are about to abandon their basket, it may be worthwhile to consider a pop-up that will encourage them to complete their purchase; nevertheless, other than that, keep the checkout area plain and uncluttered.

Give people the option to save details for next time

We understand that people switch from device to device, but providing customers with the opportunity to keep their basket for later (without having to join up) is an excellent method to encourage them to complete their purchase. Naturally, this may be accomplished with the use of cookies, which are another option, but informing the client that their basket will be accessible later is an effective method to encourage them to return. Amazon’s Wish List is an excellent illustration of this. You may also make your wish list public, which might assist you in your gift-buying during the holidays and on birthdays and other special occasions.

Send people to another device

While it’s exciting to watch your mobile conversion rate climb, we know that individuals occasionally abandon their carts and complete their purchases on another device or in-store rather than online.

Instead of resisting it, embrace it and offer consumers the opportunity to complete their purchase on a desktop computer – it could just be the final push they need to complete the transaction.

Target shoppers in-store

The majority of consumers who go to a brick and mortar store to investigate a product will subsequently use their mobile device (while still in the store) to check if they can get a better bargain somewhere else. When consumers are in-store, use push notifications to offer them with bargains they can either buy and pick up right away or take the deal to the cashier for processing. In any case, you will receive the conversion.

Use Apple Pay or Android Pay

As technology progresses, individuals that keep up with the latest breakthroughs will be at an advantage. Apple Pay and Android Pay are two mobile payment systems that make it more easier for customers to make purchases using their mobile phones. It is possible that providing a consumer with that choice will make the difference between them converting and departing their basket. If you haven’t already, take the time to look into the possibilities presented by Apple Pay and Android Pay, among other options.

4. Don’t block CSS, JavaScript, or images

When mobile design first appeared on the market, it was beneficial to restrict access to specific resources, such as CSS, JavaScript, and pictures, to prevent them from being used. Due to the fact that some of these features might frequently cause page loading to be delayed as well as display difficulties, it made more sense to conceal them from GoogleBot on mobile. The terrain, on the other hand, has shifted today. Mobile devices, such as smartphones, are often more powerful than the personal computers that consumers own.

All of these features may also be handled by Google’s GoogleBot smartphone app.

Google will be able to categorize and rank your content more effectively as a result.

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5. Think mobile-first in order to act mobile-first

Businesses must adopt a mobile-first mindset in all aspects of their operations – design, development, and user experience – in order to optimize for the mobile-first index. They will then have to worry about desktop afterwards. Companies will continue to plan and build for the desktop first, before considering how it will translate to mobile devices until they change their way of thinking about things. The use of responsive web design and development is not sufficient. Although it is great practice, the fact that a website is responsive does not imply that it is optimized for mobile devices.

Keep the desktop in the back of your mind when planning your next development or design update, and focus all of your talks on the mobile experience.

It won’t be easy, but it will be well worth it in the end.


By addressing the issues listed above (or ensuring that you are already on top of them), you will be in a much better position to rank well in Google’s mobile-first search results. Before implementing any of these changes, we recommend that you consult with your existing SEO agency or development team first. a little about the author: Gavin Hirst is a British artist who lives and works in Berlin. A copywriter, search engine optimization expert, and content marketing specialist, he currently works at Digital Hothouse, one of Auckland’s premier digital marketing businesses.

Outside of work, Gavin enjoys golf and the outdoors, which led to his decision to relocate to New Zealand. Connect with Digital Hothouse on Twitter to stay up to speed with all of the newest digital marketing news and trends in New Zealand and across the globe.

Mobile-First Indexing: What You Need to Improve Your Site’s Ranking

So, you want to realize your full potential and achieve financial independence? In this FREE Masterclass, award-winning business leader, Eric Siu, will present his 5-Step Blueprint for Starting Your Dream Online Business That Provides You with Freedom and Fulfillment. To register, click here. Now is the time to reserve your spot by clicking here. Mobile has officially surpassed the web in terms of usage, and Google has stated that they will be making some significant adjustments to their services to reflect this.

Not only on mobile, but throughout the whole search landscape.

During this session, I’ll go over everything you need to know about mobile-first indexing, as well as how you can ensure that your website is ready to rank high in Google’s new algorithm.

Mobile Is King Now

Ten years ago, the first cellphones were introduced to the market, and it became immediately clear that this technology had the potential to revolutionize the way we live our lives. People have been spending an increasing amount of time online over the years, and the mobile device has quickly risen to the top of the list for this reason in recent years. Back in 2013, three out of every five web searches were made on a mobile device, as follows: Take a couple more years forward to 2019, and mobile traffic accounts for more than half of all website traffic: The majority of people are not surprised by this.

Given these developments, it should come as no surprise that Google has recently altered its algorithms to place a greater emphasis on the mobile experience.

Content that is related to this: There are 15 statistics concerning mobile commerce that should get your brain thinking.

So What Is Mobile-First Indexing?

The desktop version of a website was traditionally crawled by Google in order to calculate search ranking until recently. All of that, though, is changing. In 2016, Google revealed that they will be shifting its algorithm to crawl mobile versions of websites instead of the desktop versions. The desktop version of your website will almost never be visited by visitors in the majority of circumstances. In the event that your mobile site does not meet their requirements, you might find yourself in serious danger because Google has already begun pushing this out to certain users and expects to continue adding more until everyone has switched over.

Download a bonus file for free: Obtain your free 21-point on-page SEO checklist, which will assist you in increasing traffic and skyrocketing your ranks! Right now, you can get it for free by clicking here.

What Does Mobile-First Indexing Mean For Your Traffic?

It’s not necessary to be concerned if you have a mobile-responsivewebsite that shows the same information on both desktop and web devices. Source As a result, your mobile and desktop websites are essentially the same site. The only difference is that Google will crawl your site using its Smartphone Googlebot, which will treat your site as if it were being viewed by an Android phone user. You should perform a fast quality assurance check to ensure that all of your information is easily accessible and navigable on the mobile version.

  • In the case that you are utilizing Dynamic Delivering, you should pay more attention since it is possible that you are serving different content to various versions of your site: Source More information:Is it better to develop a mobile website or a mobile application?
  • If your website serves the same information across all platforms, Google has stated that you should not see a significant difference in your search rankings.
  • However, if you have a mobile site that is fully separate from your main website, such as one that is housed on a different sub-domain, you should pay close attention to this update because your site is the most vulnerable to being punished.
  • While there is no official list from Google, Search Engine Journal has created a list of mobile ranking criteria that have been cited in a number of studies.
  • Local search optimization, site speed, AMP (Accelerated Mobile Pages), unordered lists, images, keyword and related phrase density, social signals, and unstructured lists

Factors that are detrimental:

  • Flash
  • Technical errors
  • Intrusive interstitials (more on this later)
  • And other issues. Little fonts, small touch elements, and keywords in external links are all good ideas.

You’ll notice a recurring pattern:

  • Things that provide a favorable user experience (such as fast loading times and high-quality graphics) can help you rank higher. Things that negatively impact the user experience (such as mistakes and difficult-to-click buttons) will reduce your ranking.

I won’t get into all of the specifics of mobile SEO today, but you should evaluate these considerations and thoroughly test your site as if it were being seen on a mobile device. Make certain that it is enjoyable and simple to utilize.

How To Make Sure Your Site Is Ready For Mobile-First Indexing

I’ve already said everything previously, so I’m not going to go over it again. However, be certain that your website is mobile-friendly. Consider content to be similar to water, which conforms to and takes on the shape of the container in which it is placed. The fact that the same material is available on both mobile and desktop devices is crucial in this case. It is just necessary to change the form in order to improve the mobile user experience. You may check the mobile-friendliness of your website using Google’s free Mobile-Friendly Test tool: Here are the results of our poll.

Content that is related to this: 14 Ways to Get Your Mobile Email Marketing Campaign Off the Ground

Tip2: Serve the Same Content on Your Mobile Site

Despite the fact that Google doesn’t discuss much about their algorithms, they have stated this on several occasions: Always make sure that the same content is served on your mobile and desktop web pages. That means the same articles, the same links, and the same features will be available. This is something that the e-mail marketing blog excels at. Take a peek at their desktop version of the site: In addition, they have a mobile website: Take note of how they both provide the exact same information, as well as services such as chat assistance.

They even add the following information in the sidebar below the list of articles to ensure that nothing is overlooked: Of course, the same principles apply in this case as well.

Download a bonus file for free: Obtain your free 21-point on-page SEO checklist, which will assist you in increasing traffic and skyrocketing your ranks! Right now, you can get it for free by clicking here.

Tip3: Have a Site that Performs Well and Loads Fast

In order to comply with mobile-first, you must make certain that your website loads quickly. According to Searchmetrics, the pages that appear in the top ten search results on Google are those that load in less than 1.10 seconds. That’s even faster than using a desktop computer! It is expected that the load times would be comparable if you are utilizing a responsive site. However, if you are using a dedicated subdomain (such as, you should conduct further testing and consider adding more dedicated servers if your load times are falling behind.

  • Reduce the number of redirects
  • Above-the-fold content should be loaded first, followed by below-the-fold stuff. Put the JS at the bottom of HTML files and the CSS at the top of HTML files. Optimize and minify CSS and JS files (make use of the tools provided)
  • And Gzip compression can be used to reduce file size. Images should be compressed. Decrease the quantity of flash material on your website

This free tool will allow you to check the speed at which your page loads: Content that is related to this: How to Create Paid Facebook Video Ads for Mobile Like a Pro – What You Need to Know

Tip4: Serve the Same Structured Markup

In addition to page titles and content descriptions, your structured markup provides crucial information about your site, such as contact information and other contact information. Search engine giant Google utilizes it to correctly categorize and rank your website, as well to present visitors with extra information in the search results: Because of responsive design, you won’t have to worry about creating two distinct markups. However, when using dynamic-serving sites or unique mobile sites, the HTML of your pages changes.

Even if they don’t, searchers will not be able to find the same essential information about you when they search, which might have a negative impact on your company’s overall performance (like decreased visits or sales).

Continue to the last checkpoint.

a) Grab the markup for your desktop pagehere:

Take note that if you have a large number of warnings or problems, now would be an excellent opportunity to resolve them! (There was absolutely nothing to be concerned about here.)

c) Go to Diffchecker and paste the result on one side:

Great! We’re in good shape. If you see any discrepancies, you should investigate which information is more accurate and make the necessary changes to bring them into line.

Tip5: Make Sure the Servers Hosting Your Site Are Ready to Handle the Increased Crawl Rate

As a result of using mobile-first indexing, Google will begin crawling your mobile site much more frequently, which is a positive side effect. If you have a large number of web pages, this may place an additional burden on your hosting, which may cause the website to load more slowly for your visitors. Google claims that they do everything they can to prevent decreasing site speed, but it’s difficult to tell from a distance whether or not this is the case. This one isn’t very actionable because adding more hosting capacity might be expensive if you don’t actually need it in the first place.

Download a bonus file for free: Obtain your free 21-point on-page SEO checklist, which will assist you in increasing traffic and skyrocketing your ranks! Right now, you can get it for free by clicking here.

Tip6: Verify Your Mobile Site in Search Console

This technique is quick and simple– but failing to follow it might result in your site being wrongly classified or even overlooked by Google. Yikes! You may either add a new site to Google Search Console or validate an existing site if it hasn’t previously been uploaded if you haven’t already done so. More thorough information on how to verify your identity may be found here. Depending on your circumstances, you have a few different possibilities. Content that is related to this: The Marketer’s Guide to Mobile Application Advertising

Tip7: Don’t Serve Incomplete or Buggy Mobile Sites

Google has said that if they are unable to locate a mobile site for your domain, they will continue to crawl the desktop version of your site without imposing an explicit penalty–at least for the time being. They issue the following particular warning to webmasters: “.remember that a working desktop-oriented website might be preferable than a broken or partial mobile version of the site. It is preferable for you to construct your mobile website and deploy it when you are ready.” –Doantam Phan, Product Manager at Google Inc.

  • Before, this was not an issue because Google depended heavily on your desktop site to construct its search index, therefore it wasn’t an issue.
  • That is no longer the case, as follows: Source Google recognizes that this is a significant adjustment for some websites and is providing them with ample time to make the necessary changes.
  • As a result, if your desktop site is difficult to navigate on a smartphone, it will suffer.
  • MobileFirstIndexing To send a tweet, simply click here.


Google’s team has said that their objective is to have as minimal of an impact on search ranking as is reasonably practicable. It is merely their desire to stay up with worldwide Internet trends and to ensure that their product is ready for the future. However, this implies that they will be expecting you to update your website in the future as well. They’re doing this gradually and softly, so don’t expect to notice a dramatic increase overnight. However, it is taking place. As a result of failing to invest the necessary time and resources to ensure that your site is optimized for mobile-first indexing, you will experience a decrease in your website traffic over the next months and years.

Make certain that:

  • Your site is mobile-responsive and loads rapidly
  • This is a good thing. You continue to provide the same high-quality material in an accessible and consumable format
  • Consistent and precise structured markup is used throughout your document. Because you have a dedicated mobile subdomain, you’re prepared for the additional crawling and mobile traffic that will be coming your way. You check your website’s status in Google Search Console. You don’t want to serve a mobile site that is buggy or unfinished

Those that follow these suggestions and begin upgrading their mobile sites immediately will not only survive the upcoming changes, but they will also have an advantage over those who wait until it is too late!

See also:  Stay Put: How To Maintain Your Seo Rankings After Reaching The Top? (Perfect answer)

How to boost your Google ranking with mobile-first indexing?

What what is mobile-first indexing, and what can you do to combat its effects? As a result of the newest advancement in Google’s ever-continuing attempts to make the web a lot more mobile-friendly, we’ve all had concerns about mobile-first indexing over the last several years, and we’ve all had questions about mobile-first indexing. From January 1st, 2019, Google will index all new websites based on their mobile version first, before indexing the desktop version. When it comes to what mobile indexing implies for the average individual, there is a great deal of misunderstanding.

  • Alternatively, is my website sufficiently mobile friendly?
  • Mobile – first indexing refers to the fact that Google primarily indexes and ranks websites based on their mobile versions, rather than their desktop versions, initially.
  • The phrase “mobile-first” refers to the fact that Google’s crawl crawler looks for the mobile version of a website first before determining its ranking.
  • On the other hand, a mobile site that has been optimized might achieve a higher overall rating.
  • Until recently, the desktop version of your website was the primary method by which Google determined your site’s ranking, with the mobile version serving as an option.
  • Unsplash image courtesy of Daniel Korpaion Being prepared for the transition to mobile-first indexing and being optimized for it are two very different things.

Read on to learn more. The following are some amazing techniques that you may put in place to guarantee that you are mobile when the time comes. Your website is not only indexing ready, but it is also configured to optimize conversions and outperform the competition.

Use responsive web design

This is, by far, the most important thing you can do to ensure that your website ranks highly on the mobile-first search engine. Responsive web design is essentially a two-for-one deal in terms of value. Because the design adjusts to match the size of the screen, they score highly on both fast mobile websites and desktop computers as well. A mobile website that is responsive and speedy, on the other hand, provides users with the best of both worlds. Furthermore, this is a significant part of the reason why Google recommends using responsive web design in the first instance.

If you want to rank well on Google right now and for the foreseeable future, you should design your website to be as responsive as possible.

Users have come to expect websites to load quickly, which is why Google exists.

If you are optimizing your page performance for mobile-first indexing, there are a few things to consider.

Optimize pictures

Large images might make a website difficult to navigate. Optimizing images to be the proper size is a lightning-fast way to gain success.

Minify code

This is the method for removing every single unneeded character from source code while maintaining the functionality of the code.

Control browser caching

When a user accesses a website page, browser caching caches the website page resource files on the user’s local computer.

Reduce redirects

In addition to slowing down the experience, the redirection may force the page to refresh. The ability to disable certain components was important at the beginning of the mobile responsive web design revolution. They were constantly causing new problems and slowing down the site. This is no longer the case now. Cell phones are, on the whole, more powerful than the personal computers that consumers own. They are capable of dealing with everything we throw at them. The Smartphone GoogleBot is capable of dealing with them as well, but it must be given the ability to see and categorize comparable information to that which users generate.

Website optimization has genuinely evolved from being a technical talent to becoming a piece of workmanship.

Even in its most basic form, mobile responsive web design is a work of beauty.

Never use Flash

Flash was killed by Apple for mobile devices.

Because many mobile customers are unable to access Flash components on their mobile devices, you must remove them from your website. It is preferable to utilize Java or HTML 5 in order to integrate extra interesting components.

Get rid of pop-ups

Lead age is important; but, if your mobile site is overburdened with pop-ups, you will annoy your consumers, and they will abandon your website. This will result in an increased bounce rate and a decrease in search engine rankings. So just turn off the pop-ups on mobile devices.

Design for fingers

Make sure your design is “finger-accommodating” because your mobile users will be navigating with their finger. Accidental taps are quite inconvenient, so make sure they can pan and tap with ease. Photo courtesy of When it comes to mobile search engine results pages, you have less freedom to maneuver. As a result, make sure that your descriptions and titles are succinct and to the point. This will allow the GoogleBot to comprehend your website more quickly, which will in turn provide the user with a better idea of your identity.

Prepare for the impending arrival of mobile-first indexing.

Before implementing any of these adjustments, we recommend that you speak with your existing SEO agency or performance improvement group.

Mobile-First Indexing Explained: What You Need To Know

A mobile-first indexing strategy has been in the works at Google for quite some time, and it was created in response to a significant shift in the way people search (and browse) the web, as well as the widespread usage of mobile devices in virtually every aspect of our lives. It is reasonable to argue that we now live and work in a world that is mostly focused on mobile devices. In 2016, Google made the first public declaration that they were shifting away from their traditional strategy of looking at the desktop version of a website and toward a mobile-first approach.

  • Due to the fact that our algorithms are not analyzing the actual page that a mobile searcher sees, this might cause complications when the mobile page has less material than the desktop one.
  • It is expected that by March 2021, Google will have transitioned ALL websites from a desktop first indexing to a mobile first indexing, after going through a transitional period of shifting sites over when their systems detected that they were ready to do so.
  • In addition, while many of you may have already had your sites inspected by a smartphone Googlebot, this is something that every SEO and digital marketer should be paying close attention to at this point.
  • That is exactly what we will assist you with throughout this book, focusing on the following topics: According to Google, mobile is here to stay, with an astounding 63% of all search traffic in the United States coming from a mobile device as of 2019.
  • While it may appear complicated at first glance, mobile-first indexing is actually rather straightforward once you get your head around it.
  • Before, Googlebot only examined websites’ desktop versions to assess the relevancy of pages to search queries; however, this has subsequently changed to include mobile-optimized versions of websites.
  • However, if a website offers separate desktop and mobile versions, there are several considerations to take into consideration.

A well-designed mobile-friendly website has the potential to result in a significant rise in organic visibility.

According to a 2019 research, “just 13 percent of websites are able to maintain the exact same position across devices,” demonstrating the criticality of optimizing your website’s mobile experience and search engine friendliness.

Mobile-first indexing is something that all SEOs should be familiar with from start to finish.

Listed below are nine things you should know about mobile-first indexing that will assist you in checking your site for problems and correcting any that may already present.

If your website has already been converted to a mobile-first strategy, you have most likely already received a message from Google Search Console informing you of the change.

Search Console should now be open, and you may do a URL inspection for one of your site’s pages by typing the URL in question into the text box at the top of your screen.

A quick and simple approach to monitor how Google is indexing your site; in this situation, mobile-first is the method of choice.

There is no option to opt out of the program.

And this implies that you certainly must put mobile consumers first when creating and building your site, preparing content, and considering how your site appears to them while they are using mobile phones or other mobile devices.

The majority of locations will not be required to make significant adjustments.

Do not be hesitant to speak out against modifications that might lead your site’s mobile version to diverge from your desktop version in terms of the material that is made available.

If your company has not yet made the transition to a mobile-first mindset, now is the time to do so.

However, this is simply not true: there is only one index, and mobile-first indexing refers to the Googlebot that crawls and indexes your site, rather than the Google index of web pages.

Historically, Google scanned your desktop site first and treated your mobile site as an alternate version, if you had one, according to their policies (rather than a responsive design).

And here’s where things get a little confusing: if you have a separate mobile site, it will be these URLs that appear to users in the search engine results pages (SERPs).

Using Google’s mobile-friendly test tool, you can quickly and simply determine whether or not your website is mobile-friendly.

It’s also vital to understand how Google crawls your mobile versions, even if mobile-usability and mobile-first indexing aren’t the same thing (as we’ll explain further below).

One particular concern to keep an eye out for in this case is blocked resources, which Google highlights by stating that “If a blocked resource is critical to the website’s functionality, it might have a significant impact on how Google interprets the page.

This has an impact on both the mobile usability score and the ability of Google to crawl your website.

This will help you to identify any issues that require fixing.

Although this is commonly tried, the trouble with doing so on mobile devices is that it may cause all sorts of complications with mobile-first indexing because of the large number of desktop components that are hidden when a page is viewed on a mobile device.

The following is an excerpt from their mobile-first indexing guidelines: “If your mobile site contains less information than your desktop site, you should consider improving your mobile site so that its principal content is similar to your desktop site.” The mobile version of your site accounts for nearly all of the crawling on your site.

However, as a precaution, this recommendation is accompanied by the following warning: While designers may be tempted to remove information in order to improve mobile usability, doing so may result in traffic losses.

Furthermore, it is another another reason why SEO should be integrated into a company’s larger website team, enabling for these considerations to be taken before it is too late.

However, despite the fact that your content is quite vital, there are other factors to consider. The following are the most important aspects to keep in mind while ensuring consistency across mobile and desktop sites:

  • The following terms are used: structured data
  • Meta-data
  • Meta robots tags
  • Ad placement
  • Images and videos

It is critical that these aspects remain consistent across mobile and desktop platforms in order to avoid issues that might develop as a result of mobile-first indexing. While some aspects of Google’s algorithm remain a closely guarded secret, the search engine provides a plethora of resources to help webmasters and SEOs understand mobile-first indexing and how it works. “To ensure that your users enjoy the greatest experience possible,” Google has created a comprehensive guide on Mobile-first indexing best practices, which can be found here.

In particular, the handbook assists you in understanding best-practices in the areas of:

  • Ensuring that Googlebot can access and render your material is essential. ensuring that the content is the same on desktop and mobile devices
  • And Checking the structured data in your database
  • Use the same metadata on both versions of your website
  • And examining the location of your advertisements
  • Examining the visual material
  • Additional suggested practices for different URLs are discussed below. Troubleshooting challenges with mobile-first design

Take the time to study it and keep a copy on hand in case you run into any problems with your mobile site or when your site migrates to another platform. Understanding that mobile-first indexing is not the same as mobile usability is critical for success in the mobile space. It is possible for your website to have mobile-usability difficulties while still being indexed using the mobile-first indexing method. And Google’s John Mueller has previously stated the following on the subject: “A site may or may not be usable on a mobile device, but it may or may not have all of the material that we require for mobile-first indexing, depending on the circumstances.

It will be difficult to click on the links, and it will be difficult to read the content.

  • Make certain that rel=canonical and rel=alternateelements are appropriately implemented between the mobile and desktop versions of your site. Check to see that the robots.txt file on both versions of your site does not prevent important areas of your site from being crawled. In particular, check to see that your mobile site is not preventing crawlers from reaching it. Check the implementation of the rel=hreflang attribute to ensure that desktop URLs redirect to desktop URLs and vice versa for mobile URLs. In Google Search Console, set up and validate both versions of your site to give access to all of your data, warnings, and alerts
  • Make sure that the desktop versions of your site’s pages have comparable mobile versions. Although it is possible that sites are left out of a mobile version, these pages would not appear in Google’s index as a result of mobile-first indexing
  • However, this is not always the case.

Although it is possible to set up Separate URLs for a website, Google does not encourage it since it is difficult to install and manage. In 2020, it is suggested that you have a responsive website, but if this is not possible for any reason, be sure to thoroughly test the two versions to ensure that there are no problems. Mobile-first indexing appears to be a frightening prospect, especially for those who recall Mobilegeddonin 2015. However, the reality is that if you are already providing an excellent mobile experience and have ensured that your content is consistent across desktop and mobile devices, you have little to fear.

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