5 tips to create featured snippets
- Create content specifically to answer questions. Provide in-depth answers.
- Know the questions your readers are asking.
- Create truly high-quality content.
- Work to provide the best answer.
- Use question-and-answer pages.
How do you get SERP?
How to Get On Top of the Google SERP: A Practical Guide
- Improve Your Domain Authority. Domain authority is a metric that Google used to use a few years ago to rate the reputability of a website.
- Get More Backlinks.
- Create Your Own Backlinks.
- Optimize Everything for the Right Keywords.
- Optimize Your Site.
- 61 Comments.
How do you target a featured snippet?
How to Optimize Content for Featured Snippets in Search
- Target long-tail keywords that are questions.
- Clearly answer questions in your content.
- Format information in a list.
- Use a table structure.
- Utilize strong on-page SEO.
- Show that the page is authoritative.
- Fill the page with high-quality images.
How do you develop SERP features?
In order to get a SERP feature, you need to enable your website to get to the top of the SERPs by optimizing its content using structured data and making sure it follows Google’s guidelines and demands.
How do I use Google snippet tool?
All you’ve got to do is run a regular domain search and click “ Organic Research.” Then, just click on the “Featured Snippet” on the bottom right-hand side of the page. You can even filter keywords by clicking on the “Advanced Filters” option to include featured snippets.
How do you beat SERP?
How to Win the 1st Place on Google SERP Without Effort?
- Work hard on creating unique and useful products.
- Do your research to target top-ranking and long-tail keywords.
- Create informative and engaging content.
- Pay a lot of attention to the MetaData.
- Build internal and external links.
- Optimize your website loading speed.
How do you steal a featured snippet?
To find featured snippets, click on “Organic Keywords.” Head over to the top 10 filter and click SERP Features. From there, click “Featured Snippets” and “All Features.” This will reveal any and all queries that you currently rank for that are in the top 10 of all results that also have a featured snippet.
How do I create a Google snippet?
How to Create Rich Snippets
- Identify which details you want Google to focus on.
- Define your webpage using Google’s Structured Data Markup Helper.
- Create microdata for your webpage using your selected data type.
- Create new HTML from this microdata.
- Tag your content with this microdata.
- Test your rich snippet.
- Be patient.
How do you track a featured snippet?
The 5 steps to tracking Featured Snippet clicks via Chrome:
- Get organised with everything you’ll need.
- Connect your Google Analytics tag with the Google Tag Manager Custom Dimension.
- Create a new Custom Dimension in Google Analytics.
What are feature snippets?
Featured snippets are brief excerpts from a webpage that appear in Google’s search results in order to quickly answer a user’s question. Featured snippet content is automatically pulled from pages that have been indexed by Google. The most common forms of featured snippets are definitions, lists, steps, and tables.
What is SERP snippet?
SERP snippets (also called Google snippets) define the preview of a search result in the Google search results (SERPs). The snippet consists of the title of the website, a short text preview and the URL. It is the first and therefore most important point of contact between the searcher and your website.
What are SERP rankings?
Search Engine Results Pages (also known as “SERPs” or “SERP”) are Google’s response to a user’s search query. The organic results are “earned” placements that are determined by Google’s algorithm to be the overall best, most relevant results for a given search.
Why are snippets featured?
Featured snippets are highlighted excerpts of text that appear at the top of a Google search results page in what is known as ‘Position 0’. They provide users with a quick answer to their search query. Featured snippets are more likely to appear when users enter informational search queries.
How to Optimize Your Content for Google’s Featured Snippet Box
The way Google shows results to consumers has been refined over the last few years, thanks to the efforts of Google engineers. Google, in particular, has been expanding the amount of Featured Snippets that it shows for search searches in recent months. Organic results are actually pushed lower down the screen as a result of this. So, what does this mean for SEO professionals? That’s exactly what I set out to investigate. It goes without saying that ranking in the Featured Snippet solves the problem of positioning; but, is this a technique that is worth pursuing?
And, maybe more crucially, what are the requirements for appearing there?
What Is a Featured Snippet?
Snippets of material, also known as answer boxes, are presented on the search engine results page (SERP) without the need for the user to navigate to the page where the content is located. Featured Snippets are also known as answer boxes. In an effort to provide users with a better experience, Google places these snippets above the standard SERP results but below the advertisements. For example, the Featured Snippet below presents the direct instructions taken directly from the tasteofhome.com web page, as seen below.
Types of Featured Snippet
- When a person searches for anything on the internet, Featured Snippets, also known as answer boxes, are snippets of material that are presented on search engine results pages (SERPs) without the need for the user to go to the webpage where the content is located. In an effort to provide users with a better experience, Google places these snippets above the standard SERP results but below the advertising. In the Featured Snippet below, for example, you can see the direct instructions that were extracted from the tasteofhome.com website. Due to the lack of advertisements for this question, the Featured Snippet that appears in the response box is displayed above position 1 of the search results for “how to make bread.” Before the user needs to click a single link, the guidelines are shown in four steps.
Answer to the searcher’s inquiry in the shape of a paragraph. This is the most popular form of Featured Snippet, accounting for around half of all snippet results (50 percent) (Moz 2019).
a list with bullets or numbers that responds to the searcher’s query (typically shows up for more process-driven, step-by-step, and list queries). This is the second most prevalent sort of Featured Snippet, accounting for 37 percent of all snippet results after the first (Moz). List snippets might be in the shape of numbered or bulleted lists, depending on the format.
Table-based response to the searcher’s query containing data or other information presented in a logical order
The video result is integrated on the website and is designed to provide a response to the searcher’s question in a visual and audible manner.
When an answer to a searcher’s question is supplied with more information, the searcher has the option to expand on that information in order to gain more knowledge.
A brief call-out in which the answer to the searcher’s question is highlighted in bold and accompanied by extra information is provided. These are frequently seen for queries with factual, metric-based responses, such as: Furthermore, dictionary meanings are frequently used to provide rich answers:
Tool or Calculator
Answer to the searcher’s question in the form of an interactive tool that may generate replies tailored to the individual user.
Tools can emerge for queries that are both high-level and specific. Calculators, conversions, time zones, weather, game scores, and other tools are some of the examples of tools that Google displays.
Why Should You Care About Featured Snippets?
Featured Snippets were one of the first conclusions that a lot of people interested in SEO came to, and it was widely believed that they would have a significant negative influence on the number of people who actually clicked through to the sites inside search results. This hasn’t been the case in practice, though. To the contrary, it has significantly boosted the click-through rate (CTR) of results that appear within it. I discovered that the click-through-rate (CTR) to the HubSpot website for high-volume keywords jumped by more than 114 percent when we were ranked first, based on a sample of slightly under 5,000 inquiries (just below the Featured Snippet – like in the example below).
This is a good example.
A further fascinating piece of information that demonstrates how beneficial it may be to rank in the Featured Snippet section of Google is as follows: Here’s a quick recap of everything you need to know in order to comprehend this graph:
- According to the x-axis, the monthly search volume for the search queries that were measured
- The y-axis displays the click-through rate (CTR) of the ranking HubSpot URL from within Google (i.e., how many people clicked on our search result versus the rest of the results in the search results page for a query)
- The x-axis displays the number of people who clicked on our search result versus the rest of the results in the search results page for a query. This graph shows the click-through rate (CTR) from the search engine results pages (SERPs) for HubSpot URLs that do not feature in the Featured Snippet, split down by query search volume (x-axis). This chart shows the click-through rate (CTR) from the search engine results pages (SERPs) for HubSpot URLs that appear in the Featured Snippet, broken down by query search volume (x-axis).
By and large, when we feature in the Featured Snippet, we receive much more clicks through to our content; however, this becomes increasingly crucial as the search traffic for a certain query rises. Ranked in the Featured Snippet resulted in an average boost in CTR of more than 114 percent for high traffic keywords, and this is true even if we are ranking 1 on page one of Google. Assuming that you have determined that the purchase of featured snippets is an useful SEO strategy, there are a few considerations to bear in mind as you work toward obtaining one for your own website.
How to Get a Featured Snippet
- Target inquiries that are based on questions
- You are not need to utilize schema
- Nevertheless, it is recommended. Headings and paragraph tags can help you organize the structure of your web pages. When it comes to keywords that are not question-based, use a definition-style approach. Whenever possible, offer procedures for addressing an issue or providing a solution to the query. The length of the material should be between 54 and 58 words. Don’t rule out the possibility of taking an international strategy. Backlinks are less important for Featured Snippets, so don’t be concerned about them.
If you’d want to learn more about how to optimize your content for Featured Snippets, HubSpot Study offers a comprehensive research paper that you can download: In addition, HubSpot’s Guide to Winning Google’s Featured Snippet and HubSpot Academy both provide free SEO training. For many individuals interested in SEO, Featured Snippets have been a bit of a mystery, since it hasn’t been easy to figure out what factors impact whether or not your content appears within them. What we do know for certain is as follows:
1. Target question-based queries.
A study conducted by Stone Temple discovered that out of 850,000 question-based inquiries, 19 percent of them had a Featured Snippet.
2. You don’t necessarily need to use schema.
Much contradicting advice has been given concerning markup for snippets, including the notion that the use of schema.orgdata was the cause for Google’s presentation of this information. However, given the fact that more than 80% of the websites I’ve examined that rank within the Featured Snippet do not contain any type of Schema.org markup data, it’s reasonable to assume that this isn’t the case.
Not only that, but Gary Illyes, a Webmaster Trends Analyst at Google, has said unequivocally that structured data has absolutely no bearing on a website’s position in the Featured Snippet.
3. Organize the structure of your pages with headings and paragraph tags.
Aside from the markup, it appears that a clear page structure, as well as the semantic significance of the term in issue, are significant. It is recommended that the search query appears in a header in a prominent location on the web page (h2, h3, h4, etc.). It is necessary to position the material you wish to see in the Featured Snippet in an aptag that is right below the header.
4. For non question-based keywords, take a definition-style approach.
The likelihood of Google pulling through a paragraph of text for shorter, less question-oriented keywords that display a Featured Snippet (e.g., “Inbound Sales”) is significantly higher than for longer, question-oriented keywords. Google tends to favour ‘answers’ that begin logically, as if they were actually an actual response.
5. When applicable, include steps for solving a problem or answering the question.
Some responses need a more in-depth explanation, which is frequently comprised of a step-by-step procedure. The structure of the page is quite crucial in this case. It is recommended that each step be structured suitably in a list style or rendered on the page as header (h3) tags to ensure readability.
6. The content should be between 54-58 words long.
Content that is between 54 and 58 words in length seems to do the best when it comes to paragraph-style replies (as opposed to steps). I pulled all of the material from the Featured Snippets that I sampled and organized it into a single document. As a result, I was able to spot any trends in the information that was being presented, which helped me to understand what Google was looking for. In this example, you can see that information between the lengths of 54 and 58 words in total seems to be the most commonly seen.
7. Don’t rule out an international approach.
Featured Snippets for the same query on Google.com, Google.co.uk, Google.com.au, and Google.ie frequently have different material than on Google.com, Google.co.uk, Google.com.au, and Google.ie. Consider the phrase “how to search on Google” as just one of many such instances.
8. Don’t worry about backlinks as much for Featured Snippets.
While analyzing 4,713 HubSpot inquiries for Featured Snippets, I discovered something interesting, which is depicted in the figure below. Allow me to clarify what this chart is trying to show you in more detail:
- It is shown by numbers (1–5) on the y-axis, which correspond to the position on page one in which a HubSpot URL is ranked for a certain query. For each position HubSpot ranks in, there is a bar that indicates how often we appear in the Featured Snippet (blue) and how often we do not (orange)
- For each position HubSpot ranks in, there is a bar that indicates how often we appear in the Featured Snippet (blue) and how often we do not (orange)
As a result, for terms for which we rank first on page one of Google SERPs, we only feature in the Featured Snippet 18 percent of the time, on average. In contrast, we appear in the Featured Snippet 28 percent of the time when we rank 5th in the search results. Strange, isn’t it? It appears that if you’re in the top 5 results on page one, the importance of establishing backlinks and other authority signals for ranking in the Featured Snippet diminishes significantly, according to this data. In fact, I’ve seen several instances when relatively obscure websites with far lower SEO authority than HubSpot have ranked higher than us, potentially as a result of more deliberate use of the page layout and other recommended practices stated above.
Following the creation of this list, you may investigate where you presently rank in search results, how effectively your material is organized, and then design a strategy for reoptimizing your content in accordance with the recommendations I’ve provided above.
Note from the editor: This piece was initially published in July 2020 and has been revised to ensure it is as complete as possible. Originally published at 4:30 p.m. on August 17, 2020, and modified on March 31, 2021.
Featured Snippets and Your Website
Features snippets are special boxes in which the format of a standard search result is flipped, with the descriptivesnippet appearing first instead of the usual search result. More information on how Google’s Featured Snippets function may be found here.
How can I opt out of featured snippets?
Opting out of highlighted snippets can be accomplished in one of two ways:
- Both highlighted and normal search snippets should be blocked. Only the most prominent fragments are allowed
Block both featured and regular search snippets
- Using the nosnippettag will prevent all snippets (including featured and normal snippets) from appearing on the marked page. It is not possible for text designated with the data-nosnippettag to appear in featured snippets (or in ordinary snippets for that matter). Whenever bothnosnippet and data-nosnippetappear on a page, nosnippet takes precedence, and snippets will not be shown for the page in question.
Block featured snippets only
To maintain snippets in conventionally formatted search results while avoiding appearing in featured snippets, try with decreasing the length of the max-snippettag parameter by a factor of 2. If there is enough text displayed to make a useful featured snippet, the snippet will be displayed as a featured item. If pages continue to appear for highlighted bits, the value should be decreased further. In general, the shorter yourmax-snippettag is set to, the less likely it is that the page will be included as a featured snippet on the search engine results page.
This is due to the fact that the minimum length varies depending on a variety of circumstances, including—but not limited to—the information contained inside the sample, the language used, and the platform used (mobile device, app, or desktop).
If you want a guaranteed answer, the nosnippettag should be used.
How can I mark my page as a featured snippet?
You won’t be able to. Google’s computers analyze if a website would be an appropriate featured snippet for a user’s search request and, if so, elevate it to the top of the search results page (SERP).
What happens when a user clicks a featured snippet?
If the user selects a featured snippet from the list, the user is taken immediately to the area of the page that was highlighted in the featured snippet. Scrolling to the location that appears in the excerpt occurs automatically, without the need for any extra annotation from the site, as seen in the screenshot. The top of the source web page will be reached if the user’s browser does not support the underlying technology required, or if our systems are unable to accurately determine where exactly within the page to route a click after clicking on a featured snippet on the site.
How Google’s featured snippets work
As a result, Google’s search results may occasionally include listings in which the snippetdescribing a page appears before a link to that page, rather than after, as is our typical practice. Featured snippets are the results that are shown in this manner. Featured snippets may appear on their own inside overall search results, under the “People also ask” section, or in conjunction with Knowledge Graphinformation, among other places. When our computers conclude that displaying featured snippets will assist people in more readily discovering what they’re looking for, both from the description of the page and when they click on the link to read the page itself, we will display them on the page.
They’re especially useful for those who are searching on their phones or using voice recognition software. Featured snippets are typically comprised of a single listing, however it is possible for more than one to appear.
How featured snippets are chosen
The featured snippets are derived from online search results. Google’s automatic systems decide whether a page would be an appropriate featured snippet to highlight for a certain search request based on the information included on it. Tip: If you’re a webmaster, you should learn how to manage highlighted snippets in Google Search. Your input helps us improve our search algorithms and the quality of your search results.
Why featured snippets may be removed
If featured snippets do not adhere to our rules, they will be withdrawn. Our automatic algorithms are programmed to prevent featured snippets from being shown if they do not adhere to our rules. However, because of the vastness of the search, we rely on reports from our users as well as our own data. Your feedback allows us to improve our search algorithms in order to avoid problems in the future. If we discover that any reported highlighted snippets do not comply with our standards, we will personally delete them.
How to report a featured snippet
You may provide feedback by clicking on the Feedback button, which is located below the highlighted snippet. If you believe a featured snippet is inappropriate, you may report it as follows:
- Doesn’t adhere to our rules and regulations
- Has information that is erroneous or deceptive
- Provides you with an answer that you don’t care for
Tip: If you find the highlighted snippet to be of assistance, you can also leave favorable comments. This also allows us to make improvements to our automated systems. Our policies for highlighted snippets may be found here. We have measures in place to restrict the display of featured snippets that are in violation of Google Search’s general standards or our policies for Search features, in order to help ensure that everyone has a positive experience with Google Search.
- The following are examples of dangerous material: deceptive tactics, harassment content, hateful content, manipulated media, medical content, sexually explicit content, terrorist content The use of violence and gore
- The use of vulgar language and profanity is prohibited.
Learn more about Google’s Content rules for search by visiting their website. Featured snippets are additionally subject to the following extra feature-specific guideline, which applies:
- Disagreements with established or expert consensus support on public interest topics: Featured snippets regarding public interest material – which includes many civic, medical, scientific, and historical problems – should not contradict well-established or expert consensus support.
Please keep in mind that these regulations only apply to content that can be shown as a featured snippet. They do not apply to online search listings, nor do they have the effect of having such listings deleted. Was this information useful? What can we do to make it better?
How to Get a Google Featured Snippet (7 Proven Tips)
Wouldn’t it be great if you could rank at the top of Google’s search results? Is it even feasible to do this? The answer is yes, and this is accomplished through the use of ‘Google Featured Snippets.’ What is a featured snippet? How do you improve your content so that it is eligible to appear in Google’s featured snippet box? How do you verify if your website has a featured snippet entry? All of this and more is covered in this piece.
What is a Google featured snippet?
Google’s ‘featured snippet box’ is a relatively recent feature that was created in order to assist searchers in finding answers more quickly without the need to visit a website. Or, at the very least, to have a general notion of a possible answer before visiting the website for further information. Featured Snippets are utilized in a variety of situations, particularly when there is a single, straightforward response to a query or a series of actions to follow. In order to become an SEO expert, you may open Google and type in “How to become an SEO expert,” and you will be presented with a series of instructions and a picture.
It is clear from the screenshot above that websites that appear in the featured snippet box have a significant advantage over the other websites that appear on the first page of the SERPS in terms of click-through-rate (CTR) (Click Through Rate).
What’s more fascinating is that Google may include a website in a highlighted snippet box even if it is less ‘powerful’ than other websites in terms of search engine rankings.
To have a better understanding of what I’m talking about, look up “off page SEO” on Google. You will see that reliablesoft.net has taken up residence in the highlighted snippet, despite the fact that it is not as powerful and large as moz.com or neilpatel.com.
How to find out if your website ranks for featured snippets?
The first step before considering how to take advantage of highlighted snippets is to determine whether or not your website currently has any ranks at position 0. In order to achieve this, there are two options: one is the’manual approach,’ which involves monitoring your Google Search Console reports, and the other is through the use of a program (SEM Rush).
Google Search Console (Search Results Report)
Despite the fact that this approach is manual and time-consuming due to the fact that it needs sifting through your search results report, it can still be useful in identifying any highlighted snippet ranks.
- Please log in to your Google Search Console and look for the ‘Search Results Report’ under the Performance section. As part of your analysis, make sure you tick the boxes for “clicks,” “CTR,” and “Position” in the top menu and analyze the data for a 90-day period. Sort by ‘Position’ and see the number of clicks and click-through rates
- Search phrases that are suitable for highlighted snippets are those that rank in Google’s first five places and have a high click-through rate (CTR). Start by opening a new browser window, navigating to Google, and conducting a search for those terms to check whether your pages appear as a featured snippet.
As previously said, if you find the first way to be too time-consuming, you should choose the second choice.
Tracking featured snippets through SEM Rush
Featured snippets, for example, are one of the SERP features that SEM Rush has introduced to its tool to demonstrate how a domain ranks for various SERP features. Create an account on SEM Rushand. Enter your domain name in the search field and hit the SEARCH button. POSITIONS can be found under the heading ‘Organic Research.’ Make use of the ADVANCED FILTERS to restrict the results to only FEATURED SNIPPET. Search Engine Marketing with SEMRUSHTo ensure that the results are correct, open a new browser window and proceed to Google, where you will perform a search for the relevant phrase (s).
How to rank in Google’s Featured Snippet
Watch the video above to discover how to optimize your content for Google’s highlighted snippets and other search results. The optimization of how-to and lists pieces, as well as direct responses and rich snippets, will be the focus of our efforts. Before we get into how you can optimize your content for Google’s featured snippet box, it should be stated right away that even if you follow the recommendations outlined below, there is no guarantee that your material will be included in the featured snippet box.
Nonetheless, the advantages of ranking at position zero are numerous, making this a strategy that is absolutely worth experimenting with.
1. Summarize the answer of a question (or query) in one paragraph
After examining the instances from my website, I came to the conclusion that Google selects a paragraph of text (or portions of a paragraph of text) from the page content that summarizes the response. It is not required to be the opening paragraph of content, but it should be prominently shown on the page. Remember that Google always believes that the most significant elements of a page are those that are located higher in the content, closer to the top of the page. I also looked at instances of highlighted snippets from other websites, and it appears that Google follows a similar strategy, selecting a piece of text that offers a clear response to a query or definition when searching for something.
If you look at the results side by side, you will note that it is similar to completing a quiz (remember those good old high school days) by offering an answer to a question in a few lines.
2. Achieve the first-page ranking
In order to be eligible to appear in a featured snippet, you must rank in the first few places of the search engine results pages (SERPS), but not necessarily at the top of the list. Likewise, a strong backlink profile is required in order to get high rankings, but it does not necessarily have to be the strongest in comparison to the other pages (or domains) ranking in the first five spots. If you experiment with different searches, you will see that Google may display a featured snippet from a website that ranks in the third or fourth place, rather than always from the page that ranks first.
In the ‘off page SEO’ case study illustrated above, moz.com and neilpatel.com are far stronger domains than mine, yet Google still finds my page to be more appropriate for a featured snippet since it contains more keywords.
3. Optimize your Page Structure and headings
It is important to have a well-organized page structure. Beston-page SEObest practices, such as using oneH1 tag for the title of the page and then H2 and H3 tags for the subheadings, as well aspfor the content, are critical to success. Making the crawler’s job easier will benefit in the long run because Google must correctly analyze a website before extracting material to utilize for highlighted snippets.
4. Include Images with a relevant ALT TEXT
Although it may not be the most important aspect of all, it is beneficial to have at least one image on the page with a relevant ALT text associated with it. In all of the situations that we tested, Google displayed a picture next to the text; but, as you can see in the example below for the query ‘content marketing,’ the image was sourced from a separate domain. This specific picture may have been initially included on the content marketing institute website, or it may have been selected for inclusion in the highlighted snippet because it presently ranks first when you search for “content marketing” on Google images.
5.Structured Data Markup helps (but may not be necessary)
The aim of structured data is to assist search engines in better understanding the content of a website, thus it makes reasonable to presume that structured data can also boost your chances of being included in a Google featured snippet search result. According to Google’s John Mueller, this suggestion was made far back in November 2015, however a few days later, Google’s Garry Illya stated that Google does not take schema into consideration when ranking highlighted snippets. Nonetheless, even though Google has said that structured data is not a consideration in the selection of featured snippets, it is still a smart SEO practice to include structured data on your web pages.
6. Answer questions that ‘People also ask’
Giving direct answers to queries people ask on Google is one of the most effective strategies to boost your chances of earning a featured snippet. To be more specific, when you enter a search query in Google and then scroll down the page, you will find a section titled ‘People Also Ask’ that contains more questions.
Box for People Who Also Ask Google These queries/questions are excellent candidates for being highlighted in a featured snippet on Google.
7. Don’t forget that Google is A/B testing featured snippets
To summarize, keep in mind that Google is always experimenting with new scenarios in order to improve their search results and customer happiness. Because they are modifying the highlighted snippet entries as part of their testing, it is possible to earn or lose a ranking over time as a result of this.
- Because the click-through rate (CTR) for featured snippets is significantly greater than that of ranking in a position lower than zero, they can help a website generate more organic traffic. It is possible that your website will be qualified to appear in the highlighted snippet box if you already have a high ranking for a keyword (positions 1 – 5). Provide a direct answer to a question or definition by summarizing it in a few of lines but keeping it within a single paragraph (p) tag to enhance your chances of being selected. The more prominently you position this paragraph inside your text, the better
- It is also beneficial to have an image with an appropriate ALT text
- The most convenient and time-saving method of determining whether your website has any featured snippet ranks is to use SEMRush. You can opt-out of highlighted snippets by including a meta tag in the head of your page
- However, this is not recommended.
Is there anything you feel is lacking from the above post? What has been your experience with Google’s highlighted snippet box thus far?
How to Get Featured Snippets (& Rank in Position #0)
My SEO training program, The SEO Playbook, will be re-opening in the near future. Learn more about the course and read what current students have to say about it here ithere. Featured snippets are available in a variety of forms, sizes, and formats. The purpose of snippets, according to Google, is to “improve and bring the user’s attention to the search results page.” Furthermore, because the snippets take up so much prime real estate at the top of the SERP, they receive a significantly higher number of impressions and clicks: Features snippets divert organic traffic away from all other search results, even the material that ranks in the first place in the search results.
This provides a number of significant opportunities:
- For a particular search phrase, if you rank first and obtain a featured snippet, you might receive more than 28 percent of the hits (i.e. over a third of the total possible organic traffic for that keyword). It is possible to exponentially boost organic traffic even if you do not rank in the top position, but you do manage to obtain a featured snippet (for example, pages ranking outside the top 3 places would have single digit CTRs, so you might effectively 2-3x the traffic potential)
Furthermore, landing a featured snippet and reaching “position0” does not necessitate a significant investment of effort and money. In this featured snippet tutorial, I’ll take you step-by-step through the following tasks: Do you prefer video? Take a look at the following tutorial: In order to get started, here are a few things to keep in mind as we make our way through the tutorial:
- 99.58 percent of the highlighted snippets are drawn from content that ranks in the top ten places on search engines. Even if you’re already in the top three rankings, you can get a prominent position at the top of the page – just 30.9 percent of highlighted snippets are drawn from material in the first position.
- If a search result has a featured snippet, the click-through rate (CTR) for the first position decreases by about 25%. It is possible for one page to rank for hundreds of separate highlighted snippets
- However, this is unlikely.
Just imagine the immediate impact on your organic traffic that it would have if you were able to land dozens, hundreds, or even thousands of highlighted snippets across your articles: (Source) Another research of Google’s highlighted snippets (which were formerly known as rich answers) demonstrated the traffic bump that could be obtained by using the following: (Source) Ok: Now that you understand how beneficial featured snippets may be, let’s have a look at the different sorts and how to obtain them for your website.
What are the Different Types of Featured Snippets?
Sections of text, lists of words, tables of data, and YouTube clips are the four basic forms of highlighted snippets. Please keep in mind that featured snippets should not be confused with Rich Snippets, Instant Answers, or Knowledge Graphs, among other things. The difference is in the manner in which it is attributed. The only results that include source links and extract answers from the top search results are featured snippets.
The most popular type of snippet is a paragraph snippet, which attempts to offer searchers with a direct answer to their question. Frequently, they are exhibited with an image that has been selected from another source. According to Search Engine Journal, you’ll receive paragraph snippets for keywords that include terminology such as the following:
Numbered list snippets
When a search query suggests that the searcher is seeking for a series of steps to perform a task, Google provides numbered list snippets in the results.
The highlighted snippet seen above occurs for the term “wash a dog.” Include a quick description of the actions in a numbered list at the beginning of the article in order to optimize it for these snippets of text.
Bulleted list snippets
When a search query suggests that the searcher is seeking for a series of steps to perform a task, Google provides numbered list snippets in the search results. Featured content like as the excerpt above displays when searching for the term “wash a dog.” Include a quick description of the stages in a numbered list at the beginning of the article in order to optimize it for these bits of information.
To make structured data easier to understand, Google presents a table snippet in the search results. However, it does not copy the exact table from the content; rather, it re-formats the data to make it more usable and relevant. According to the article that created the table above, you are not need to supply a concise table in order to win this type of competition; any data that can be shown as rows and columns has a chance to be selected.
Outside data sources such as YouTube may be used to create highlighted snippets for Google search results. For example: Search engines may also answer queries based on the text contained in video descriptions, such as: (Source) Ok: Now that you’re familiar with the various sorts of highlighted snippets available to you, let’s take a deeper look at how to obtain them.
2 Ways to Quickly Find Featured Snippet Opportunities forY our Site
Your greatest chance of landing a featured snippet is to rank for all of the keywords that have featured snippets for which you are already ranking on the first page. SEMrush’s (affiliate) keyword filtering capabilities make it very simple to identify these opportunities in your market. Go to theSEO ToolkitOrganic Researchreport and put your domain name in the appropriate field. Select the “Positions” tab from the drop-down menu: Select “SERP Features” from the drop-down menu. Make a selection from “Domain does not rank” and “Featured Snippet”: You may now get a list of all the keywords for which your site is ranking in the top 100 places, but for which the highlighted snippet is not available.
- These are the “quick-win” possibilities that you should look for.
- With half the amount of referring domains and poorer ranks (3 slot vs.
- A deeper examination of the article reveals that there is some confusion at the beginning.
- Take a look at the predictable list post format used by the SEJ: Google frequently uses H2s from a list article as bullets for a snippet, as previously stated, and that is exactly what is occurring here.
- The tool lists are also in paragraph form (p), although Google is most likely searching for numbered lists (ol) or bulleted lists (bul) (ul).
- The formatting is not predictable enough for a computer reading the page fast to be able to comprehend the text.
- For the most part, adding a new section that begins above the fold and has a list of the most highly suggested tools in this post would be the safest choice for the time being.
Something along the lines of: Consequently, the “best tools” stated in the page would be easier for Google to grasp. Furthermore, because the piece is already ranking1, it stands a good possibility of taking the highlighted featured snippet from SEJ (which has a 30 percent chance of doing so).
Tactic2: Find new keywords with featured snippets
In the last section, we discussed how to identify featured snippet chances for keywords that you already rank well for. You’ll now be able to discover fresh keyword possibilities that contain highlighted snippets of text. Return toSEMrush(affiliate) and enter a seed keyword into theKeyword Magic Tool to see how it works for you. Select”Featured Snippet” from the “SERP Features” dropdown menu under the”Phrase Match”tabAdvanced Filters:” I got 877 distinct featured snippet options for the seed keyword “beard oil” in a matter of seconds using Google.
It will get better.
Copy the URL and put it into the Search Engine Optimization Toolkit.
Select the Positions tab from the drop-down menu.
Simply selectExact URL ranksFeatured Snippetfromthe selection menu to filter the results down even further and only check at the keywords that a competitor is showing in the featured snippet for: There is now a list of 110 keywords, which includes: Note: If the returned keyword set is still too large for you to handle, you may apply the KD, Volume, and Word Count filters to make it a little easier to manage.
Once you’ve set up all of your criteria, go through the list and add any chances that stand out to you to your keyword list inside SEMrush: Following that, you’ll want to start looking at the featured snippets for each of the target keywords to see if there’s any way you can take the snippet away from the competitors and rank higher on Google.
Their lengthy form list-based review postings are all properly constructed with h2 tags that are loaded with the following bulleted list excerpt: This item has a significant influence over the highlighted snippet.
- Compose a more in-depth review that examines a larger number of items. In the beginning, provide a review scoreboard that lists the best-selling goods. Format each product name within a h2 element in order to ensure that the content is consistent with the existing format of the snippet (in this example, a bullet list)
- Add in the line “an in-depth evaluation of the top beard oil products” in the introduction, adjacent to the sorted list (in order to prompt the inclusion of a title in the snippet)
As an example, here’s how the people over at BuiltVisible are use text in close proximity to sorted lists to elicit the title: This is what appears in the snippet as follows: This will increase the CTR of your snippet and increase the likelihood of it surviving in the search results (more on that later). Ok: Having learned how to locate a large number of feature snippet chances fast, let’s look at how to better optimize material for snippet placements.
5 Actionable Ways to Win Featured Snippets
The following are some examples of question keywords that were discovered by GhergichCo. in a study that assessed 30 distinct keyword formulae – separated into three categories: questions, prepositions, and comparisons: (Source) Google hopes to boost the “stickiness” of its search results by offering solutions to frequently asked topics immediately within the SERP: (Source) Specifically, Ghergich discovered that the phrases “how” (46.91 percent) and “have” (17.71 percent) were included in the majority of query keywords that earned list snippets, while the term “which” (16.2 percent) was the top-performing inclusion in table snippets.
Almost all question-based keywords are good at generating paragraph snippets, including the following examples: The actual logic behind this is rather hazy, but in general, Google will pull in the paragraph from your material that gives a straight solution to the user’s inquiry.
Answer the Public can provide you with either a visual map of question keywords broken up by kind, or an exportable CSV file that you may go through or analyze in further detail: As an illustration: If I were a blogger for open source software, I’d already have a large portion of my content strategy planned out just on the results of the search above!
However, it does not end with inquiries. Also available are keywords that contain prepositions and comparative phrases. Based on the research shown previously in this piece, you already know which specific keyword categories are responsible for the various sorts of highlighted snippets:
2. Include summaries in list posts and how-to guides
The more straightforward your material is for Google to grasp, the more likely it is that they will award you with a highlighted snippet of your content. As a result, selecting the most appropriate keyword is only half of the battle. In addition, you should provide numbered and bulleted lists that summarize the most important topics or actions in a post, if possible. Take, for example, the following excerpt from How to Brew: In How to Brew, they described the procedure in a numbered list, which Google used to create a highlighted snippet that read: The greatest data recovery software is listed in a general list post format on Fossbytes’ website, with each item denoted by the H2 tag.
3. Provide immediate, clear and concise answers
Search engines are searching for a brief paragraph – around 50 words – that provides a straight response to the search query. It’s easy to see why Wikipedia is the world’s most popular source for highlighted snippets. Almost every article contains a relevant response to the inquiry in the first sentence of the body of the article. Adapting the strategy of Wikipedia, insert the target term in the text and handle it in the same way a dictionary definition would be treated:
Use structured data to win table snippets
When it comes to some types of information, such as the link between features and price or the relationship between protein and calories, tabular data is the ideal choice. It’s simpler for readers to understand a table than it is for them to understand freeform text, and you have a higher chance of getting snippets: Following the link above, you can see that TopTenReviews has designed their website to be ideal for table snippets, with distinct rows and columns for each row and column: Although comparison keywords such as “which,” “price,” “best,” and”compare” have the highest likelihood of generating table snippets, the format of the table is also important.
Engagement = featured snippets
Larry Kim conducted an in-depth investigation of the relationship between:a) where a page ranks and whether or not it would be included in the snippet, and;b) the amount of time spent on a page and the likelihood of getting a snippet. The findings revealed some fascinating information: Remember how we claimed that 70 percent of snippets are taken from articles that aren’t in the top rankings on search engines? As a result, Larry anticipates that Google will make decisions in part based on engagement numbers.
- Content that corresponds to user goal, site speed, mobile experience, readability, multimedia, copywriting, etc.
Fetch in Search Console to land snippets faster
You’ve completed the following tasks by now:
- I gained an understanding of the many forms of featured snippets. Learned how to discover potential featured snippet chances, both new and current
- Learned how to get your content appear in the highlighted snippets of search results
However, you should not wait for Google to discover your freshly optimized material; instead, utilize Search Console to get it indexed as soon as possible. This is a straightforward procedure. All that is required is that you go to Search Console and pick theURL Inspectiontool as follows: You’ll get an option to “Fetch as Google” when you do this. This allows you to submit a page to Google and have it fetched so that it may be re-indexed. Even if your website has previously been indexed, this instructs Google to re-crawl it, allowing your improvements (and snippets) to appear in the SERPs more quickly.
Was this post of assistance to you? Leave a remark in the section below. I went through each and every one of them. SEMrush Free Trials: Try out SEMrush PRO for 30 days, GURU for 14 days, or PRO + Traffic Analytics for 14 days, all with no obligation.
Understanding Featured Snippets in Google Search
There are many different sorts of listings available in today’s Google Search results. In addition to Google ads and the “blue links” that appear in organic search results, there are newer elements known asFeatured Snippets that have suddenly become very prominent–and a little contentious–because their positioning and rich visual elements attract attention and clicks from other search results. What advantages can businesses stand to gain from appearing in these highlighted search results? Is it possible that targeting highlighted snippets with your SEO and marketing strategy can have negative consequences?
Let’s start by clarifying what we mean by “featured snippet,” which refers to a prominent, rich-media search result in the Google search engine results pages.
What are Featured Snippets?
Whenever a web user enters a search query in Google Search, the search engine may display a search result extracted from your site in a special block known as a “featured snippet” at the top of the search results page, if it has done so previously. Featured snippets almost always appear at the top of all search results, at what is referred to as “position zero” since it appears above the first organic item in the search results. They are frequently enclosed in a grey squares border with a white backdrop and rounded edges.
Where do snippets appear in Google’s search results?
Featured snippets are typically comprised of a single listing, however it is possible for more than one to appear. In addition to appearing on their own within overall search results, highlighted snippets may also appear in the “People also ask” section or in conjunction with Knowledge Graph information. What appears on a Google search engine results page (SERP) at any given time can also vary depending on whether you’re looking on a desktop computer or a mobile device, what country you’re searching from, and a variety of other contextual considerations.
Where does Google get the information displayed in featured snippets?
In order to generate Titles and Descriptions for snippets and other search results, Google uses a totally automated process that takes into consideration both the content of a page and any references to it that occur elsewhere on the internet. Using the snippet and title, the objective is to accurately depict and describe each result while also explaining how it pertains to the user’s search.
When did Google introduce featured snippets in Search?
In recent years, featured snippets have been gradually introduced, following the pattern of Google SERPs (Search Engine Results Pages) modifying and developing their appearance over time.
Seeing components such as the Knowledge Panel or the “People also ask” box displayed in our search results has become commonplace for many of us. These elements are provided by Google in order to provide more context for each search and additional possible resources to answer our inquiries.
How Can Featured Snippets Help Brands?
There are several reasons why businesses should target featured snippets as part of their SEO strategy, and many of these reasons may not be immediately obvious. They may believe that winning snippets is a game of chance or luck, and that merely obtaining the top organic ranking is a more attainable aim that they can grasp with their minds and achieve. That might turn out to be a costly blunder. Here are some instances of how Google’s highlighted snippets help companies and organizations achieve the normal marketing objectives they have in mind:
- Highlighted Snippets Drive More Traffic to Your Website– The most apparent benefit of having your website featured in a featured snippet is that it will drive more traffic to your website. It is more probable that your content will be noticed and clicked on if it is displayed in a visually appealing visual element that sticks out among a packed list of blue links. Increased Organic Conversions as a Result of Featured Snippets– For businesses, the most productive effect of obtaining a featured snippet is an increase in organic conversions, which are clients who took action as a result of viewing the snippet. Even if someone does not click through to your website, just reading the snippet may be enough to convince them that your company is a credible and reputable solution provider, pushing them to call you rather than clicking through and seeing your website. Snippets help to raise awareness and visibility for a brand– Appearing in organic search results boosts the overall awareness of your brand among a large audience of searchers across Google’s network as a result of its visibility. Appearing as the solution to industry inquiries also provides credibility to your brand’s competence and dependability
- Appearing as the response to industry questions Features Snippets Establish Your Brand as a Topical Authority– When you attract more users searching for topics related to your business, increase the average time spent on the website, and build links that boost your rankings enough to earn featured snippets, the overall authority of the website is enhanced. It enables you to take use of speech technology– According to studies, virtual assistants such as Alexa and Siri as well as Google Assistant and Microsoft’s Cortana frequently use highlighted snippets drawn from search results to answer their customers’ voice search questions, according to the company. By 2021, it is expected that over 40% of internet users would conduct vocal searches on PCs and mobile devices.
What Concerns Should You Have About Snippets?
To be honest, winning a highlighted snippet for every term isn’t always a positive thing in and of itself. The reasons are complicated and need careful consideration of each keyword’s search intent–as well as the role Google plays (or wishes to play) in answering those searches, and how snippets fit into that picture.
Google Didn’t Do This Just for Your Site
However, while we can assume that Google updates its search engine results pages (SERPs) in an effort to improve the search experience–and to be fair, most of the time their changes do improve the search experience–we can also assume that Google has a business incentive to update its search engine result pages in order to improve and grow the presence of its search advertising products. One of the most likely reasons Google created snippets was to encourage people to spend more time on Google search results pages.
Thus, for certain search queries, Google ends up “using” the information you developed for its own purposes, rather than for your own gain.
It’s absolutely something to think about in this situation.
Snippets Can Reduce Click-Throughs
The highlighted snippet might result in less traffic to your site than the top position in some situations. According to studies, the usual click-through rate (CTR) of a highlighted snippet is lower than that of the first organic search result. One of the most likely goals of Google’s snippets development is to improve the amount of time people spend searching on the Google search engine. The longer someone spends on a Google search engine results page rather than visiting the website of the business, the greater the likelihood that they will click on an advertisement.
Snippet or Listing, You Can’t Have Both
A new algorithmic modification by Google, dubbed as the “deduplication update,” ensures that sites appear just once in search result pages by preventing duplicate listings.
Previously, it was possible to win a highlighted snippet while simultaneously appearing in the results published below the snippet. However, this is no longer possible. Now that this is no longer the case, the highlighted snippet is actually less beneficial in many instances.
The Data Is Changing as Snippets Grow
That information, on the other hand, is based on older versions of the Google search engine results page. The measurements for highlighted snippet interaction are shifting over time, as the feature has matured and become more popular. While winning featured snippets might be risky, for certain businesses, it is worth it because there is still a significant amount of brand recognition gained when consumers search and start to link your brand with the answers to their inquiries.
What Snippets Should You Target?
Users have more confidence in featured snippets since they are displayed on the first page of Google and are the most relevant to their search query, according to Google. The following are the general categories of snippets that are the most popular on the internet.
- A question and answer box, or a paragraph— The paragraph featured snippet is the first and most commonly seen type of featured snippet. Typically between 40 and 50 words in length, this snippet offers a little clip of content from another source. Most of the time, there is a thumbnail image to go along with it. When a user searches for a question that has a descriptive response, these types of snippets appear in the search results page. “People have also inquired”– These are most often found in searches that include a question phrase such as who, what, where, when, why, or how, among other things. It includes a description of the information on the featured web page that is relevant to your search query, as well as the page title, a link to the page, and a featured picture
- Local Packs– Based on the description and distance between a user’s location and a nearby business or service center, local queries about the nearby store or service center can be listed as a highlighted snippet. Best-Selling Items (primarily for news, blogs, or trade publications)– Top-selling news stories that have gained widespread attention, as well as industry updates from recent trade magazines or blogs, may frequently be found in highlighted snippets. Video Snippets– When a searcher searches for something relevant to a song or movie, a featured snippet featuring a video player displays in the results. A featured snippet can also appear when the solution to a query is contained inside a video that has been selected for display. In addition to the paragraph snippet format, the video thumbnail and YouTube link are all taken from the video source. The text in question is frequently taken from the YouTube video’s description. For optimum results, you should place the text that you want Google to evaluate for your snippet near the beginning of your video’s description.
How to Win Google Snippets
Because Google’s algorithms are constantly evaluating snippets (and search results in general) to determine which snippets give the most relevant replies to specific user searches, there is no way to ensure that your material will be used as a featured snippet. What may have been replied in a List snippet may end up being replaced by a Video snippet, depending on whether or not any algorithmic modifications have an influence on the search engine results page. The following SEO methods can help you develop high-quality, focused content that has a high possibility of getting selected for a featured snippet: Creating high-quality, targeted material
Perform Robust Keyword Research
Effective keyword research is critical to the success of any search engine optimization campaign. It can assist you in determining what sort of material you should create in order to be recognized. In the case of featured snippets, it can also assist you in identifying specific queries that are currently ranking for “Position0” so that you can target them directly. Keeping your material as concise as feasible is essential if you want to get featured snippets on search engines. Snippets are often devoid of unique or difficult vocabulary, favoring text that contains the most common and commonly used relevant words.
- In order to identify variants of similar, relevant long-tail keywords that you might use to target the snippets that you currently possess, utilize keyword tools to find variations of related, relevant long-tail keywords that you could use to target them. Examine related inquiries for frequently asked questions (FAQs) and “people also ask”– People also Ask is a great place to answer as many queries or questions as possible, which helps with successful SEO and earning Google snippets. Semrush has undertaken research that have revealed that the prevalence of PAA boxes has grown dramatically since they were initially tested in April of last year.
What if I told you something you already knew? For both desktop and mobile searches, the average percentage of SERPs featuring People Also Ask snippets has increased by around 40-42 percent every year on average.
Implement Technical SEO
Technical SEO is a strategic technique that many web marketers use since Google continues to place a high value on page experience and specific site performance criteria. Some of the most common elements of technical SEO are as follows:
- Structured Data– Structured data aids in the recognition of your material by giant search engines like as Google, Yahoo, and Bing, as well as the generation of highlighted snippets about it in some situations. If you include structured data in your content, it will improve the appearance of your website on search engine results pages (SERPs), and it may even increase your chances of ranking high enough to receive a featured snippet. Rapid page speeds– Rapid page speeds assist you in ranking better in search results and appearing in featured snippets since pagespeed is a key component of Page Experience metrics, such as Core Web Vitals, which are now considered a search ranking factor by Google. The use of keyword-optimized alt text in photos also helps Google detect and rank them higher, increasing their chances of being included in featured snippets.
Observe Your Snippet Competitors
When you put in the time and effort to improve your search engine rankings and achieve higher search rankings, you may realize that your rival is still outranking you since it possesses a featured snippet for the same search keywords that you are already targeting.
Once you’ve determined which snippets your rivals are ranking for, you’ll need to do some research. You must optimize your own pages for the same phrases or keywords that they are ranking for in order to compete with them.
Understand Search Intent and Plan Content Clusters Accordingly
Content clusters are a more recent notion in search engine optimization text strategy that go beyond just adding keywords in content and hope for the best. Content cluster strategies, on the other hand, make use of topic modeling and internal linking to improve the user experience of your content while simultaneously improving your search performance.
There are three main components to consider here:
- A pillar page is a large, comprehensive piece of material that acts as the “node” of a cluster of websites. Cluster content is any piece of content that is internally linked to and from the pillar page of a cluster. Internal links—the glue that ties your clusters together
- External links—the links that connect your clusters together.
By collaborating in a content cluster model, these three components allow you to cultivate a meticulously organized and high-quality collection of content that is useful to your customers and extremely easy for Google to crawl, allowing you to gain momentum and rank higher in search results, as well as to explore additional SEO opportunities.
Partner with An Agency that Wins Snippets
To be highlighted in Google search results and to earn Featured Snippets is a fantastic chance to increase your organic search exposure while also stealing traffic from your competitors’ websites. Inquire with DBSand let our SEO professionals to assist you with obtaining more highlighted snippets and optimizing your website to appear at the top of search results pages (SERP s).