How To Derive Meaningful Insights From Your Failed Marketing Campaigns? (TOP 5 Tips)

How to Derive Meaningful Insights From Your Failed Marketing Campaigns?

  1. Reassess your product demand, target audience definition and your targeting strategy.
  2. Clearly tie your marketing activities with your bottom line through data.
  3. Leverage your collected data to analyze your micro conversions.

How do you Analyse the impact of a marketing campaign?

Marketing campaign analysis – How to review your marketing campaigns’ effectiveness

  1. Understand what elements of the campaign worked well/ not so well.
  2. Learn how the target audience responded to the campaign.
  3. Review the ultimate effectiveness of the campaign versus objectives.
  4. Discuss the campaign with key stakeholders.

How would do you evaluate the success or failure of a marketing campaign?

My favorite way to measure the effectiveness of a marketing campaign is simple: measure the amount of direct sales revenue the campaign produces. Regardless of the secondary calculation a company uses to define success, whether total return on investment (ROI) [total money spent on campaign vs.

What makes a marketing campaign unsuccessful?

There are many theories on why marketing campaigns fail. Wrong focus, too much sales focus, mistakes from people, budgets, the copy, timing, you name it. We can blame whatever and who ever we want. All of these are indeed reasons for failure.

How do you test the effectiveness of a marketing campaign?

The most reliable way to measure campaign effectiveness is to split the campaign’s target audience into two separate groups and to compare the resulting behavior of each one: a test group (those customers that actually receive the campaign) and a control group (customers similar to those in the test group, but who

What is campaign insight?

Campaign Insights is available on Lightning Experience home pages and campaign record home pages. The insights reveal trends in prospect demographics and marketing asset engagement. Tracked marketing assets include list emails, marketing forms, and landing pages.

How do you analyze campaign results?

Analyze your campaign performance

  1. Choose your objective. Three common goals of marketing campaigns are to:
  2. Identify your key metrics based on the campaign goal.
  3. Set up conversion tracking and Lead Gen Forms.
  4. Evaluate ad performance.
  5. Optimize with demographic insights.
  6. Optimize with performance insights.

How do you know when a campaign has succeeded or failed?

Consider these elements to get a better idea of what your campaign has accomplished. Measure KPIs

  1. Return on ad spend (ROAS)
  2. Cost per acquisition.
  3. Conversion rate.
  4. Website visits.
  5. Website visits by source.
  6. Social media engagement, including likes, shares, or comments.
  7. Click-through rate.
  8. Cost per click.

What is the most effective way to measure and track advertising campaigns?

Google Analytics (GA) is your best bet for both offline and online ad analytics. Using one of the eight attribution models, you can estimate how different channels — referrals, social media, paid ads, or email marketing — contribute to your campaign goals.

Why do marketing teams fail?

Top 10 Reasons Why Marketing Is Failing Poor visibility into the true cost of ineffective customer communication. Lack of clear differentiation among messaging, content, and conversations. Inaccurate model of the categories, styles, and types of messaging required for market success. Misguided priority setting.

Why do market efforts fail?

Today’s tip: There are five main reasons a company’s marketing fails, no matter how much you spend: you don’t have a good foundation, you don’t have the right resource, you have analysis paralysis, you’re not experimenting enough, or you’re not doing ROI analysis at a tactics level.

3 Examples of Actionable Insights from Customer Feedback Analysis

Your customers’ feedback is a rich mine of information. You might think of the rock walls as analogous to your comments, and the gold concealed inside them as insight into your business and client experience. Take a moment to visualize yourself chipping away at the stone. Two gold nuggets are ejected from the container. Purity is determined by testing them. The nuggets are little and of poor grade in one piece. We’ll take it nonetheless. Another is substantial in size and abundant in purity. We’ll be sure to get this information along to the boss.

This post is for you if you’ve been studying your feedback but aren’t sure what to do next or how to get started.

What are actionable insights?

Actionable insights are significant discoveries that arise as a result of data analysis. They make it crystal apparent what actions must be performed or how one should think about a certain problem or topic. Taking actionable insights into account, businesses may make data-informed decisions. Not all insights, on the other hand, are actionable. The acquisition of more knowledge or data does not result in the development of actionable insights. In order to state the obvious, not all insights, knowledge, and facts are created equal.

Data can be obtained in spreadsheets or computer databases, and it can be both quantitative and qualitative in nature.

Reports, dashboards, and visualizations are all examples of how to accomplish this.

Why actionable insights matter

Actionable insights are important because they allow you to make smart, well-thought-out decisions based on them. These selections might result in beneficial consequences that are exclusive to your company. This is due to the fact that you draw the insight directly from your data, such as your sales statistics or the comments from your consumers. The ability to generate actionable insights is critical to improving your product and operational operations if your business is genuinely data-driven (“data first”).

Progressive businesses nowadays assert that they desire to be data-driven.

Despite this, just 29 percent of these businesses are truly effective in putting their data into action. It is undeniable that actionable insights are the critical missing link for organizations seeking to achieve business outcomes from their data.

3 places to get actionable insights

Customer feedback, for example, is a rich source of actionable information since it is qualitative in nature. Instead of numerical data, it provides the answers to why customers behave in a specific way, as opposed to the latter. Below is a list of three areas where you can get client feedback that you can transform into valuable information.

1. Net Promoter Score surveys

NPS surveys allow you to find out what your consumers think about your products and services by asking them a series of questions. These surveys may be included in a permanent section of your website or used as an interactive form at a conference.

2. Online reviews

Online reviews are an excellent source of customer feedback. Text analytics systems, such as Thematic, are extremely useful for evaluating and translating this sort of data into actionable insights. You may also gain insight into your rivals’ internet reviews by reading them. Find public product reviews of your rivals’ products on the internet beforehand. After that, submit the reviews to your text analytics tool and do an analysis of them. In a product like Thematic, you can also compare the findings to the feedback you’ve collected and studied yourself.

3. Social media

The mentions you receive on social media are yet another excellent source of vital information. Combine this information with what your consumers are saying on relevant forums and websites to get a comprehensive picture.

How to get actionable insights

No matter if you’re utilizing anNPSsurvey to obtain customer feedback or anything else, you’ll need a dependable method for turning those insights into usable information. Customers’ verbatims or free-text comments, in which they describe why they gave you a specific score or what they detest about your product or service, can provide valuable insights into their purchasing decisions. Manually analyzing verbatims might be time-consuming. For this reason, Natural Language Processing (NLP) approaches are used to ensure that the analysis is as accurate as it possibly can be.

The decision on whether data is actionable and insightful must be made by a real person who understands the context in which your firm operates.

The difference between insightful and non-insightful data

Making sense of data and gaining actionable insights is the holy grail of data analysis and interpretation. However, what exactly qualifies as an insight? Which of your data’s conclusions are actionable, and which ones are not? Is it possible for data analysis to provide accurate and useful insights? Consider the following instances from a hypothetical high school to get to the root of this problem.

Non-insightful data

Non-insightful data is anything that is old news to you; it is information on a problem that you previously knew about. The fact that certain students are battling with test overload, for example, would not be considered valuable data in the context of the school. Why? We know this because it is common knowledge.

Insightful data

Insightful data, often known as ‘insights,’ refers to anything that you did not know or simply had a hunch or a notion about prior to gathering the data. Insights are discoveries that either confirm or challenge your previously held beliefs. They can provide greater context to your concerns, as well as measure the significance of previously acquired facts. As an illustration, your research suggests that not only some, but 90 percent of kids report being overburdened with exams at their school.

Some students may express a desire for tests to be spaced out more equally throughout the semester.

Actionable insights are translated into tangible activities that lead to adaptation and action in the real world.

It is necessary for businesses to ask themselves: What can be done? What hasn’t previously been done is put into action. Generally speaking, if you can add “and so” at the conclusion of a discovery and then complete the statement, you have a useful insight that can be implemented.

How actionable are your insights?

As part of this assignment, look for examples of actionable insights in your company’s operations. To get you started, we’ve put together a few samples below.

  • Passengers express dissatisfaction about missed airplane connections.
  • Buyers claim that the garments sold by a rival are of higher quality than their own.
  • Following the ban on single-use plastic bags, people are more favorable about our company. Thirty percent of your naysayers claim that your competitor’s product is simpler to use than yours.

Perhaps unexpectedly, the first three examples provided above are not applicable to the firm and do not give valuable information. This is due to the fact that the first three discoveries are self-evident and do not give any insight into the ‘why’. My net promoter score (NPS) has plummeted 15 points, which is fantastic news, but why has it gone? The why is almost certainly the most actionable information.

3 types of actionable insights

When it comes to putting ideas into actions, critical thinking is essential. Working with the city council to expand public transportation choices, for example, may help alleviate the problem of a shortage of parking on campus. In contrast to the obvious solution of increasing the number of parking places available. It is possible that this may provide a stipend to environmentally aware students because it will reduce the number of students driving to and from school.

2. InsightNo Action Required

Data analysis may help to corroborate assumptions, even if not everything is worth measuring. This type of study might yield insights that aren’t immediately actionable, but are critical to the context of your company. For example, you may believe that class size is a problem, but if students do not express a concern about this, no action is necessary to address the problem.

3. InsightRethink strategy

Data analysis may also be used to determine whether or not a strategy’s execution is successful or unsuccessful. Consider the scenario in which students complained about useless university employees during the previous quarter. Next the implementation of corrective measures, the outcomes of the following quarter will demonstrate if the corrective measures were successful. If not, they should be given further consideration. Alternatively, if your clients complain that your competitor’s clothing is of higher quality, this is a valuable insight upon which you may act.

You may then delve deeper into the specifics of what it is about the quality of your competitor’s garments that your buyers find more appealing.

By choosing to buy at your supermarket, your consumers may believe that they are contributing to a more environmentally friendly atmosphere.

Can today’s software find actionable insights in data?

Despite all of the promises, none of the software solutions now available can consume data and spit out useable, actionable insights within a reasonable time frame. Due to the fact that distinguishing between actionable and insightful findings and other types of insights (such as non-actionable/insightful, non-actionable/non-insightful, and actionable/non-insightful) requires two types of knowledge: (1) knowledge about the findings and (2) knowledge about the researcher.

  1. Knowledge of the challenges associated with certain acts on an objective basis The ability to tell the difference between what is old news and what is truly enlightening
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Eventually, artificial intelligence agents may be able to classify what is objective knowledge by reading materials that have been published over a long period of time. By collaborating with their software users, artificial intelligence bots may be able to develop the capacity to categorise subjective knowledge over time. Unfortunately, we are still so far away from these advancements that they might easily pass for science fiction.

So how can today’s software help us derive actionable insights?

What artificial intelligence can provide now is the capacity to filter through data more quickly and efficiently. We can make sense of people’s remarks thanks to NLP algorithms, which transform them into themes that can be evaluated in the same way that numbers can be. This information is then graphically shown to aid in the clarification of discrepancies, the discovery of correlations, and the detection of trends.

When evaluating an AI solution, use the following questions:

  • Is it possible that this solution may reveal information about your company that you did not previously know?
  • How easy will you be able to distinguish between signal and noise?
  • When given data, will it be able to recognize patterns without the need to indicate them in advance?

Take a look at our free guide. We created this tool exclusively for the purpose of asking the relevant questions while reviewing feedback analysis solutions for our clients. At Thematic, we assist businesses in gaining insights by transforming consumer and user input into easily understandable data visualizations. You can sign up for a free trial of Thematic by clicking on the button below this article.

Council Post: Three Strategies For Improving Your Marketing Analytics

Neustar’s SVPGM, Marketing Solutions, Michael Schoen, holds this position. getty For marketers, data has become both a blessing and a pain in recent years. Never before has there been such an abundance of customer data. Subscribe to reward programs, shop online and have things delivered to their doorsteps are some of the options available to consumers today. Directly or indirectly, marketers are fast to gather this information, which they can then utilize for a variety of purposes, including personalizing encounters with their brands and optimizing marketing efforts.

  • And they devote a significant amount of effort to figuring it all out.
  • According to the survey results, 64 percent of analytics practitioners said they spend the majority of their time working on data management, data integration, and data formatting tasks.
  • Because many people are ignorant of the difficulties involved in developing a comprehensive program, the environment is littered with gravestones of do-it-yourself analytics gone awry.
  • According to my own experience, there are several hazards associated with DIY marketing analytics.
  • Inadequate Knowledge and/or Experience The scope of marketing companies has shifted considerably in this new era of data-driven marketing, which is becoming increasingly important.
  • Finding the correct combination of technical, business, and artistic talent, on the other hand, is a different story.
  • Data science received the highest percentage of votes (78 percent), followed by analytics with a 68 percent vote.

Using neural networks, for example, algorithms may be developed that are capable of detecting complex statistical correlations between data.

There is a risk that people may blindly believe whatever findings the algorithm produces rather than critically examining the results to see whether they give valuable insights.

As a result, marketing executives are more likely to rely on a single strategy to planning and performance management.

Simple MMM models, on the other hand, have always had their limits.

Even though MMM continues to have a significant role in modern marketing, I’ve discovered that such models frequently fall short for a variety of reasons, including the fact that they over-simplify the influence of non-marketing variables such as the economy and competition activity.

Data Access Is Restricted Now that more advertising expenditures are being spent online, marketers want to know when and where their messages are being viewed by their target audiences.

Initially, digital attribution was unsophisticated, and marketers generally relied on a “last-click” or “last-touch” assessment, which assigned 100% of the credit for a transaction to the last item a consumer saw or did before making a purchase.

Newer models, on the other hand, can assist in determining the worth of each client touchpoint along the path to conversion.

Consumer-level attribution should contain an identity graph, algorithms that control how credit for converting traffic to sales is awarded to online touchpoints, and the capacity to activate those insights for the optimal results, much as kindling a fire necessitates the use of fuel, heat, and oxygen.

  • They should improve the quality of their data in order to improve their skills across all channels, including conventional and digital ones.
  • Marketers are concerned about their ability to target audiences at the individual level in light of Apple’s limits on third-party cookies and advertising IDs, as well as Google’s plans to phase out the usage of cookies on Chrome by 2023.
  • In addition, they should purge their databases of old or duplicate records, fill in gaps, and improve their databases with trustworthy contact information.
  • Publishers may cast a spotlight on their first-party data and alter their marketing technologies and methods as needed to attract advertisers, allowing them to compete more effectively.
  • Brands should collaborate and share sensitive data with publishers and merchants while also protecting the privacy of their customers.
  • It is imperative that they ensure the stability of their data and analytics, since this is vital to successfully adopting data science into marketing initiatives.
  • However, in my experience, a large number of predictive models fail to have any significant beneficial influence.
  • Marketing analytics, when properly implemented, may provide businesses with a more full view of their marketing operations and results, allowing them to impact customers through the most appropriate channel at the most appropriate moment.

Inviting executives from successful public relations, media strategy, creative, and advertising organizations is the only way to join the Forbes Communications Council. Do I meet the requirements?

Actionable insights for your business with data-driven marketing

Every day, there is an increase in the amount of data sources that are available. Some of us may find it beneficial, but it presents a number of difficulties for many digital marketers to contend with as a result of the change. Because of the influx of data, it’s easy to lose track of what’s important, become fascinated with ‘vanity metrics,’ and fail to develop effective insights for your company. Because of outmoded data modeling that is unable to capture variations in consumer behavior with sufficient precision and speed, McKinsey says that the data influxes created by fast digital disruption have not ‘given marketers with a considerably enhanced knowledge of their customers’.

If you do not compete effectively in today’s highly competitive marketing environment, you will lose market share and consumers to your competitors.

Unlock actionable, practical strategy with the RACE Framework

Despite the fact that we all recognize the need to begin using data in a more intelligent manner, it can be difficult to know where to begin! According to McKinsey, in order for organizations to succeed in the digital age, they will need to ‘upgrade their modeling—from drawing in new types of data to retraining algorithms—in order to both keep pace with changing demands and expectations as well as predict shifts in consumer behavior.’ And that’s where the RACE Framework comes into play. It enables marketers and managers to break down their customer journey into the five-step RACE framework of plan – reach – act – convert – engage, and to do so in a standardized and repeatable manner.

Reporting vs. analysis

The objective of a digital marketer and analyst is not to provide a large number of aesthetically pleasing reports that include a large amount of data. Data, in my perspective, is only an input. Insights you give should be the most essential product from your research. In reality, after you have mastered numbers, you will no longer be reading numbers in the same way that you do not read words when you are reading novels. You’ll be reading a lot of meanings. W.E.B. Du Bois was an American civil rights activist.

You must also answer the following questions:

Turn data into actionable insights

I’ve dealt with a lot of firms who have gotten themselves into serious trouble in this area. Being able to acquire the appropriate data is one thing; however, turning that data into something incredibly valuable demands a new set of skills and a different frame of mind. We have marketing solutions that can assist you in increasing your usage of data and analytics to enhance your marketing strategy and improve your overall marketing performance. We’ve integrated our marketing tools and templates across the RACE Framework, allowing you to take a data-driven approach to planning and managing your customers’ journeys and enhancing their experiences.

Our conversations assist you in getting a better understanding of our unique services for organizations, which begin by finding possibilities for development across your client lifecycle using the RACE Framework, as described above.

Examples of actionable insights

Digital analytics specialists from across the world give their examples of how to effectively use data and analytics to develop actionable insights for your marketing plan in this webinar.

1. Measure the right things

You can’t optimize anything if you don’t know what you’re measuring. There is no one-size-fits-all answer to this problem. Every business is unique, and each one should be addressed in a distinctive manner. Assume you are the owner of an e-commerce website. In this scenario, below are some samples of things you are likely to be interested in learning:

  • Which channels are most effective at converting visitors into customers
  • In what areas of your website do you have leaky buckets (areas where users quit your website)? It doesn’t matter if individuals utilize various devices before acquiring your stuff. When it comes to your specific items and product categories, what is the look-to-buy ratio? It is necessary to determine which landing pages need to be upgraded and in which channel.

Preparation is essential if you want to achieve your goals in your business venture. Everything begins with asking the appropriate questions.

2. Ask the right questions to stakeholders

Make an additional effort to respond to any and all of your stakeholders’ inquiries. This entails asking the correct questions in order to get insight into the objectives and difficulties of the stakeholders. Examples of marketing insights that might be of use to your stakeholders include the following:

  • In order to support your approach, you should outline particular occurrences and broad patterns. Critical scanning of the surroundings and competitors, as well as market research Commercial insights and return on investment

If you become bogged down in your data, you might easily lose track of hours of your time. It may also be quite disheartening to come up with “insights” that have previously been discovered or are not judged significant. By determining the expectations of your stakeholders in terms of actionable insights.

3. Use segmentation to drive action

If you want to take action on your data, segmentation is the way to go! You may begin researching further into a group of visitors who share some characteristics with one another. The decision on which segments to research is based on the business issue you are attempting to solve. Identifying client groups will help you gain a better knowledge of how your consumers interact with you. You may use this information to create an optimization strategy. – Digital analytics systems such as Google Analytics come with a large number of pre-built segments and provide you complete control over how you adjust them to meet your specific demands.

4. Use clear visualizations to convey your message

The manner in which you deliver your information will have a significant impact on the outcome. Do you recall those PowerPoint presentations that consisted solely of numbers and words? Furthermore, this is in contrast to clear visuals that foster cognition rather than confusion. It is critical to construct a data story that includes as much of the what, how, and why as possible. In this way, your data will be transformed into valuable insights and successful business choices.

5. Discover the context of your data set

Almost everyone has access to data and their own unique data-driven insight (opinion). The majority of the time, a greater comprehension of the context results in the best conclusions. Make certain that the information you are viewing has a proper context. Data contextualizing questions include the following examples:

  • What are the implications of these figures
  • Is it vital to have them? Is it having a genuine impact on the business? And how is the information gathered?
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Data that is not contextualized is not very relevant, and it may potentially lead to poor business choices if it is interpreted incorrectly!

Learn how to develop a framework and scope for your omnichannel marketing strategy in this Core Module on Digital Strategy Success Factors, which is part of the Digital Marketing Strategy and Planning Toolkit.

6. Build a solid optimization plan

Improve your company’s performance by implementing the “Define Measure Analyze Improve Control” (DMAIC) approach. It’s one of the Six Sigma principles that you may put to use right now in your current circumstances. We embrace the concept of continuous improvement, and we strive to identify and adopt best practices on a constant basis. We also strive to get closer to optimal solutions for inefficiencies and flawed processes. Briefly stated, it boils down to:

  • Define the problem or hypothesis, as well as the stakeholders and the scope of the investigation. Measure essential data and perform fundamental analysis in order to detect abnormalities
  • Examine correlations and trends, and put your statistical and graphical abilities to use
  • Improvement based on new insights and the presentation of different choices to choose
  • Control the change by deploying (A/B) tests and tracking key performance indicators (KPIs).

7. Construct a great hypothesis

Starting with a well specified hypothesis is the first step in any “analysis.” In addition, the theory should have the ability to spur action on the ground. Fill in the blanks with your hypothesis by completing the following two fill-in-the blank statements: (this is the hypothesis), and 2) if I am correct, we will (this is the conclusion). Although formulating these assertions is not always straightforward, you will save a significant amount of time compared to sifting through your data and coming up with intriguing – but ineffective – results.

8. Integrate data sources

Business choices that are better and faster as a result of the integration of data sources are made. Consider the possibility of merging traditional databases with big data technologies. Mining through and linking all of your data sources can improve your understanding of your customers and can provide valuable insights. Core ModuleConstruct a strategy using the RACE Planning framework to achieve your goals. The Digital Marketing Strategy and Planning Toolkit includes this section. Use the Smart Insights RACE planning framework to learn how to create a complete omnichannel marketing strategy.

9. Break down organizational silos

The cornerstone of any successful organization is a healthy organization. Instead of confrontation, communication should be used. Create an environment that inspires, motivates, and encourages you to be interested about the data and the potential it holds for your business. First and foremost, remove any hurdles that stand in the way of effective communication between business and analytics executives.

10. Don’t forget to hire smart people

People – who understand the company – are the ones who create insights from data collected by tools. In order to locate relevant data and transform it into data-driven tales of helpful information – the insights – intelligent individuals are necessary. It is a collaborative process, and bringing together internal business professionals and external analysts may be your best option.

Strategize for actionable insights

You may use any of the strategies listed above to help you fine-tune your action plan for converting data into actionable insights and profits for your company’s benefit and profit. It’s possible that you’ll want to choose a few approaches and experiment with them first. Find out what works best in your sector and in your particular scenario, and then build on that. Thank you to Paul Koks for taking the time to share his advise and views in this post.

Online Metrics is owned and operated by Paul Koks, who is also its Analytics Advocate. He specializes in Google Analytics setup audits as well as digital analytics training and consulting. You may connect with him onLinkedIn or follow him on Twitter.

Conquer the four biggest challenges in marketing analytics

“Data is the most valuable commodity on the market right now.” Approximately 59.5 percent of the overall population is active internet users, according to a data from Statista, plainly indicating that marketing is a major game in the virtual world. Digitalization has compelled every organization to adopt an online marketing strategy, and it continues to astonish them by providing them with access to an enormous quantity of data. If data is handled properly, it may give marketers with a plethora of possibilities to charm their target audiences and establish a long-lasting connection with them.

It is at this point that the phrase ” Marketing Analytics ” is introduced.

So, what is Marketing Analytics?

In marketing analytics, the act of combining and evaluating the data created by marketing campaigns in order to get insights into customers’ behaviors and preferences is called marketing analytics. Effective marketing analytics enable you to understand the ins and outs of your target client group, which makes it simpler to retain customers, improve sales, and enhance profitability over the long term. Marketers that are well-versed in marketing analytics have discovered a means to make smarter decisions.

The explanation for this might be the rapidity with which the large amount of data is being generated.

Additionally, there are a slew of other obstacles that prevent marketers from taking full advantage of the data that is accessible.

Marketing Analytics: The challenges and how to conquer them

In the world of marketing, data silos are one of the most persistent and aggravating obstacles that must be overcome. It is tough to improve your marketing initiatives when data is trapped in silos, making it impossible to see critical insights that would otherwise be obvious. The problem typically arises when teams throughout your business are utilizing technologies that are incompatible with one another, making it difficult for them to share information with one another. Data silos impair the capacity of marketers to evaluate marketing results in a complete manner.


Marketers may break down data silos by implementing a single data integration platform that can be used across all departmental boundaries. DataChannel provides a data integration platform that consolidates information from a variety of sources into a centralized spot for analysis. The solution cleans up the data and eliminates inaccuracies, ensuring that all of your data speaks the same dialect.

Challenge 2: Making data ready for analysis

The tools we’ve been using for a long time are unable to keep up with the growing amounts of data that are being generated in real time. We require the help of sophisticated technology as well as in-depth understanding of each marketing platform in order to evaluate data quickly and make it market-ready. All of your marketing data needs to be cleaned up and compiled into a model that can serve all of our data sources and business logic.

We require a specialized solution that does just that. Every piece of data, regardless of whatever category it falls into, needs a significant amount of effort and conception before it can be released to the market.


In addition to more than 100 pre-built connectors, DataChannel also provides you with the ability to connect to all prominent marketing platforms and get your clients’ data in real time. The information may be loaded into your choice warehouse (whether it’s on-cloud or on-premise), which can then be utilized for additional analysis using this solution. When it comes to extracting the truth from your data, we provide you a cost-effective option.

Challenge 3: The missing data

Even if you aggregate all of the data supplied by your organizational systems, you will still discover data reporting gaps that need to be addressed. This may involve the following:

  • Customers’ records that are not comprehensive
  • A lack of attribution
  • Inadequate monitoring of all marketing and purchasing operations

As a result of these discrepancies, it becomes impossible to forecast one marketing technique would be more successful than another. But don’t be concerned, this obstacle is less difficult to conquer.


This difficulty must be carefully handled in order to ensure that your marketing strategies function to their fullest potential. If you want to combine every byte of your customer data in a safe and secure manner, you can do it with the help of an excellent data integration solution. DataChannelis an open-source cloud platform that allows you to consolidate all of your data into a single data warehouse, and it is available for free. Connect all of your data sources to DataChannel, and DataChannel will transport all of your critical data to the warehouse of your choice.

Challenge 4: Trustworthiness of your data

When it comes to maximizing the value of data, analytics is essential to success. To better understand its consumers and make more efficient marketing decisions, every firm is increasing its investment in data and analytics. However, there are instances in which marketers do not have confidence in the analytics created by their business operations. The lack of openness in the data source and analysis process may be at the root of the trust deficit.


Organizations want a system that has the potential to develop governance standards for data and analytics management in order to close the trust gap that exists. DataChannelprovides a cloud-based solution that may assist any size company in making the transition from ungoverned data to data governance and vice versa. With our solution at your disposal, you can satisfy your data governance requirements efficiently and obtain reliable data in order to accelerate your company’s growth.


Marketing analytics has become a top concern for marketers who seek to gain their consumers’ confidence in today’s brutally competitive industry. By implementing a customized solution from DataChannel, you may improve your capacity to obtain valuable insights from huge data silos and get started on improving the success of your marketing campaigns. The smallest amount of risk is not acceptable to marketers when it comes to analytics.

Therefore, we provide a 14-day free trial for marketers to evaluate how our solution can improve the efficiency of their data collection and management processes. In order to schedule a demonstration session or to take advantage of a 14-day free trial, please contact us at

Jobs Listing

12:56:30 a.m. on January 2, 2022


Career Type(s):Comcast is a media and technology company that brings together the finest in media and technology. We are committed to driving innovation in order to provide the finest entertainment and internet experiences possible. Because we are a Fortune 50 company, we set the pace in a diverse range of creative and exciting industries, and we provide employment possibilities in a diverse range of locations and fields of study. Every day, we are at the forefront of innovation and progress at a breakneck rate, owing to the efforts of our extraordinary employees, who provide cutting-edge goods and services to millions of consumers across the world.

$1,500 Sign-on Bonus! Xfinity Retail Sales Consultant, Full-Time

30th of December, 2021, 12:57:53 a.m.


Career Type(s):Comcast is a media and technology company that brings together the finest in media and technology. We are committed to driving innovation in order to provide the finest entertainment and internet experiences possible. Because we are a Fortune 50 company, we set the pace in a diverse range of creative and exciting industries, and we provide employment possibilities in a diverse range of locations and fields of study. Every day, we are at the forefront of innovation and progress at a breakneck rate, owing to the efforts of our extraordinary employees, who provide cutting-edge goods and services to millions of consumers across the world.

(Remote) Technical Trainer – Enterprise Data Management

01:10:44 a.m. on January 4, 2022

IHS Markit

The Technical Trainer will create, deliver, and evaluate training courses for both internal and external clients at IHS Markit EDM. Job Description: The chosen candidate will play a critical role in the development of the EDM learning program in the foreseeable future. On a daily basis, the selected applicant will interact with other EDM and Solutions Training teams in order to continually improve the learning program and to ensure that they are up to date with their knowledge and understanding of the product.

Where there is a virtual reality.

**Immediate Child Protective Services Vacancies – Services Specialist 9/10/P11 – Wayne County

12:00:11:51 a.m. on December 18, 2021

State of Michigan

Occupational Classification(s):**Immediate Child Protective Services Vacancies – Services Specialist ** 9/10/P11 – Wayne County, Michigan **Immediate Child Protective Services Vacancies – Services Specialist 9/10/P11 – Wayne County – Print () Apply Salary $1,719.20 – $2,545.60 per month Biweekly Detroit, Michigan is the location. Department of Health and Human Services – Counties Job Type Permanent Full-Time Department Health and Human Services SS – Wayne – 2020 – CC – SS – Wayne – 2020 – CC – SS – Wayne – 2020 – CC UNITED AUTO WORKERS (CBA) is bringing its continuous bargaining unit to a close (UAW) Description Questions Regarding the Benefits Functions and Responsibilities The purpose of the Michigan Department of Health and Human Services is to offer opportunities, services, and programs that create a healthy, safe, and stable environment for citizens in order for them to be self-sufficient.

We are committed to ensuring a diverse workforce in our organization.

*New Pay Rates!)*Medical Assistant- Orthopedics, Full Time, Detroit Campus

10th of December, 2021, at 1:42:29 a.m.

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Henry Ford Health System

NEW MAJOR CAREER OPPORTUNITIES Starting at $16.50 per hour, you may earn more money. SUMMARY IN GENERAL: Performs a range of administrative and clinical responsibilities under the direct supervision of the provider and nursing leadership in order to contribute to the provision of high-quality and compassionate care to the patients. In addition to welcoming and accompanying patients to the exam room, these responsibilities include obtaining medical histories, measuring and recording vital signs, preparing patients for examination and procedure, and aiding the physician during examination and treatment.

MANDATORY DUTIES AND RESPONSIBILITIES INCLUDE Patient Care consists of the following activities: Initial response screening should be carried out in accordance with guidelines agreed by the supervising physician.

.Net Developer

December 31, 2021, at 1:26:07 a.m.

Willis Towers Watson

Occupational Classification(s):The Role We are searching for a motivated.Net developer to join our Business Intelligence Reporting Development Team. You will be responsible for designing, coding, testing, and debugging new software programs for our business intelligence reporting applications. The selected applicant will be a member of a team that provides assistance to the Willis Towers Watson Finance, Human Resources, and Marketing divisions. The role is based in the Philadelphia office of Willis Towers Watson, with additional team members based in London, Mumbai, and Arlington, Virginia, as well.

5+ years of expertise in software development will be required of the chosen candidate.

.NET Developer (Remote)

9:56:08 a.m. on December 9, 2021


Type(s) of occupation(s): Are you a technical pioneer with years of expertise and a strong enthusiasm for what you do? Anyone working in the system administration field who want to do it in a collaborative atmosphere In your capacity as a seasoned.NET Developer, you will have the opportunity to offer fresh ideas and work on projects as a consultant, without the need to travel extensively. Consider the possibility presented by our US Delivery Center, which is breaking the mold of what is expected of a traditional Delivery Center.


Work you’ll be doing and responsibilities you’ll have Assesses and identifies an issue by examining the relationships between the variables.

.NET Senior Developer – Location Open

On the 4th of December, 2021, at 12:56:33 AM,


Type(s) of occupation(s): Are you a technical pioneer with years of expertise and a strong enthusiasm for what you do? Anyone working in the system administration field who want to do it in a collaborative atmosphere In your capacity as a seasoned.NET Developer, you will have the opportunity to offer fresh ideas and work on projects as a consultant, without the need to travel extensively. Consider the possibility presented by our US Delivery Center, which is breaking the mold of what is expected of a traditional Delivery Center.

Interested? Continue reading for more information about our opportunity. Work you’ll be doing and responsibilities you’ll have Assesses and identifies an issue by examining the relationships between the variables.

.Workday Functional Manager

30th of December, 2021, 01:02:19 a.m.


Type(s) of occupation(s): Are you prepared to advance your talents and advance your career in a corporate environment that is continuously changing? Is it important to you to be a team player who enjoys problem solving and strategizing? Does it occur to you that you are a vital element of a large-scale company application of cutting-edge cloud technology? Workday, a Deloitte offering group, will provide you with all of these options, and more. You’ll be doing some work. In your role as a Workday Functional Manager, you may anticipate to be involved in the following activities: Participate in Functional Team meetings and serve as the point of contact for significant functional concerns.

Direct and guide the work of functional consultants on a daily basis.

101281 – Dir- Digital Engagement

01:10:33 a.m. on January 2, 2022

Henry Ford Health System

Type(s) of Job:The Director, Digital Engagement is responsible for overseeing the company’s digital marketing strategy, as well as content and social media channels, and for leveraging consumer insights and campaign performance data to optimize and increase engagement throughout the campaign journey. It is the responsibility of this position to generate leads, drive traffic to Henry Ford Health System owned channels, ensure maximum return on investment (ROI) and conversion, and assist in the evolution of digital marketing at Henry Ford Health System to take advantage of evolving advancements in the field.

EDUCATIONAL AND WORK EXPERIENCE BACKGROUND: The candidate must have a bachelor’s degree in marketing, public relations, business, computer science/e-commerce, or a closely connected discipline.

1099 CFO

the 12th of December in the year 2021 at 1:07:08 a.m.


Looking to expand your book of business? This is the career path for you. Looking to go out on your own and take control of your own schedule? Interested in taking your freelancing work to the next level? Read on. The market in Paro could be the right destination for you! Concerning the city of Paro Paro assists developing businesses in gaining confidence in their financial situation. We connect organizations with the most highly qualified financial and accounting experts who are available to provide remote, on-demand help whenever they are needed.

A platform to build and maintain their book of business, as well as tools to help them do so, are provided by us for freelancers.

1st Shift Production Supervisor Manufacturing

08:54:15 p.m. on December 8, 2021

Advantage Technical Resourcing

Career Type(s):***Relocation assistance is available*** Send your resume toElectric (JE) is pleased to announce that we are now accepting applications for the position of 1st Shift Production Supervisor at our Vandalia, OH manufacturing facility. In addition to fulfilling professions, JE provides outstanding chances for bright employees to develop and progress in their careers. In addition to medical, dental, prescription plan, vision, disability coverage, life insurance coverage, a 401K match, and holiday/vacation benefits, we also provide a competitive benefits package that includes: As our Production Supervisor, you will provide leadership and guidance to ensure that the highest quality product is produced at the lowest possible cost.

You will also implement preventive measures to reduce non-conformances and inefficiencies, while fostering an environment where teamwork and continuous improvement are encouraged.

1st Shift Production Supervisor Spring Lake

December 25, 2021 at 9:25:05 a.m.

Herman Miller, Inc.

Description of the Career Type(s): You may be able to earn a living wage. Alternatively, you can make a difference. Alternatively, you might work as an Operations Work Team Leader at Herman Miller and earn both. Concerning this Possibility To ensure that our clients are delighted, our Operations Teams are responsible for overseeing all areas of creating high-quality items on schedule and in a timely way. Members of the Herman Miller operations team contribute significantly to the company’s success and prepare us to assist others in accomplishing great things.

These teams are united by a desire for excellence and a commitment to safety as a top priority.

1st Shift Team Leader (US) – Detroit, MI YARD

00:04:22 a.m. on December 8, 2021

Stratosphere Quality

Team Leads supervise and conduct a wide range of sorting, inspection, and production-related jobs, as well as administrative chores and any other tasks necessary to promote the work or goals of Stratosphere Quality and its clients. Career Type(s): Visual inspection, touch point inspection, and the use of measurement equipment to evaluate the conformance of a part are all examples of sorting and inspection labor. The work included in rework projects is designed to eliminate known faults in a part, and it may include tasks such as deburring or replacing a component part.

Parts are inspected Organizes and supervises the work of other team members.

2,500 sign on bonus Repair Technician

15th of December, 2021, 04:40:59 PM

STERIS Corporation

Job-related career type(s): Requisition ID: 26507 for a Repair Technician with a $2,500 sign-on incentive. Service/Technical Services is the job classification. Detroit, Michigan, United States of America, 48201 Description: By offering innovative healthcare and life science product and service solutions to customers throughout the world, we at STERIS are assisting them in making the world a healthier and safer place. Summary of the position*** A $2,500 sign-on incentive is being offered*** For consideration, you do not need to have any previous work experience in the sector in question.

individuals who have gained valuable transferrable experience working in HVAC repair, general maintenance and installation, jewelry repair, weld- ing, automobiles and house repairs (including plumbing and electrical), small engine repair, computer repair, heavy equipment repair, and diesel repair

2022 Commercial Underwriting Program in Detroit,

12/04/2021 07:35:42 a.m. Pacific Standard Time

Comerica Management Co Inc.

Commercial Underwriter is one of the job classifications. Overview of the Position Individuals (Underwriters) can study and develop technical underwriting abilities through the Commercial Banking Underwriting Program, which is a structured learning environment. Orientation, formal underwriting training, and a formal mentoring with an Underwriting Officer are all part of the typically 18- to 24-month training program that underwriters must complete. Substantial examination and documenting of loan requests for allocated LOBs (Lines of Business) is completed by underwriters, who also conduct their own transaction evaluations and implement processes in accordance with predefined service level agreements (SLAs) (Service Level Agreements).

Position Responsibilities:Credit Technical abilities are acquired through a defined curriculum and work experience.

2022 Commercial Underwriting Program in Detroit, MI

30th of December, 2021, 12:57:59 a.m.


Commercial Underwriter is one of the job classifications. Overview of the Position Individuals (Underwriters) can study and develop technical underwriting abilities through the Commercial Banking Underwriting Program, which is a structured learning environment. Orientation, formal underwriting training, and a formal mentoring with an Underwriting Officer are all part of the typically 18- to 24-month training program that underwriters must complete. Substantial examination and documenting of loan requests for allocated LOBs (Lines of Business) is completed by underwriters, who also conduct their own transaction evaluations and implement processes in accordance with predefined service level agreements (SLAs) (Service Level Agreements).

Credit * Acquisition is one of the responsibilities of this position.

2022 Fall Audit Associate

12:00:32:11 a.m. on December 11, 2021


AUDIT ASSOCIATE is a job title in the auditing field. Associates at RSM work with a wide range of clients, including big and small businesses in a variety of sectors. They build excellent working connections with clients by getting to know their businesses and understanding their problems and issues. Throughout the year, associates work on a variety of team engagements, which may include various elements of a single project rather than just one portion. We believe that working in a mutually respected team atmosphere allows our employees to function at their highest level while also balancing their personal and professional lives.

The process of gaining a knowledge of the

2022 Fall International Tax Associate

12/26/2021 05:32:00 a.m. Pacific Time


The following career type(s) is/are available:INTERNATIONAL TAX ASSOCIATEPosition Description Associates at RSM work with a wide range of clients, including big and small businesses in a variety of sectors. They build excellent working connections with clients by getting to know their businesses and understanding their problems and issues. Throughout the year, associates work on a variety of team engagements, which may include various elements of a single project rather than just one portion.

The following are some examples of the candidate’s responsibilities: Providing smart, comprehensive tax solutions to clients with a focus on outward and inward structuring is our specialty.

Showing that you have a broad understanding of international tax credits Complete tax planning and research development projects.

2022 Graduate Analyst and Consultant Intake

1:12:51 a.m. on December 18, 2021

Quick Release Inc.

Career Type(s):Quick Release is a high-growth, next-generation boutique consultancy focused on business improvement for customers with complicated product development processes. At the moment, we are looking to hire and educate the next generation of analysts and consultants to join our growing team. You may gain hands-on experience working on complicated, high-impact projects while receiving fast-paced training and helpful mentorship, all while being part of a caring business culture that encourages flexibility, fulfillment, and a healthy work-life balance.

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