How To Decide On A Business Name: Tools, Tips, And Strategies? (Perfect answer)

12 Tips For Naming Your Startup Business

  1. Avoid hard-to-spell names.
  2. Don’t pick a name that could be limiting as your business grows.
  3. Conduct a thorough Internet search.
  4. Get domain name.
  5. Use a name that conveys some meaning.
  6. Conduct a trademark search.
  7. Conduct a Secretary of State search.

What are the 7 steps in choosing the business name?

7 Tips for Choosing a Business Name

  1. Follow Your State’s Naming Guidelines.
  2. Don’t Pick a Name That’s Too Similar to a Competitor’s Name.
  3. Choose a Name That People Can Spell and Pronounce.
  4. Make Your Name Web-Friendly.
  5. Be Memorable But Not Too Unique.
  6. Pick a Name that’s Consistent With Your Brand.
  7. Don’t Limit Yourself.

How do I choose an effective business name?

Using a business name that’s too long, difficult to understand, or hard to spell or pronounce. Ideally, your new business name should be made up of words that are easy to remember, spell and say. It should also be short enough to fit on a business card or display on a sign and fit neatly in a corner of your website.

How do I name my small business?

12 Tips for Naming Your Small Business

  1. 1) Take Your Time in the Beginning.
  2. 2) Understand Your Business.
  3. 3) Keep It Short and Simple.
  4. 4) Be Descriptive.
  5. 5) Share Your Business’s Story.
  6. 6) Leave Your Name Out of It.
  7. 7) Brainstorm & Use a Business Name Generator.

How do I choose a product name?

10 Tips for Product Naming Success

  1. Be Descriptive.
  2. Use Real Words with a Twist.
  3. Add a Prefix or Suffix.
  4. Create a Compound Word.
  5. Make up a Word.
  6. Change Spellings.
  7. Tweak and Blend Words.
  8. Use a Place or Person’s Name.

How do I choose a name?

How to Pick the Perfect Baby Name

  1. Avoid passing trends.
  2. Remember that classic names don’t have to be boring.
  3. Take a look at your family tree.
  4. Honor your culture.
  5. Look up meanings.
  6. Contemplate all possible nicknames.
  7. Consider the importance of the middle name.
  8. Don’t forget about the initials.

How do you prepare a business plan?

Business plan template

  1. Create an executive summary.
  2. Compose your company description.
  3. Summarize market research and potential.
  4. Conduct competitive analysis.
  5. Describe your product or service.
  6. Develop a marketing and sales strategy.
  7. Compile your business financials.
  8. Describe your organization and management.

How do you create a unique name?

If you want something truly unique, give up basing your name in anything you’re already familiar with and try to invent something completely new. Create a name from other words.

  1. Blend common names together.
  2. Try different spelling variations.
  3. Rearrange your own (or a friend’s) name.
  4. Create anagrams from common words.

What is business name example?

For example, a company’s trade name is Mike’s, but their legal business name is Mike’s Corporation. A business can opt to have their business name and trade name be the same. A trade name may also be called a doing business as (DBA) name. It’s the name the public sees.

Should I name my business after myself?

Don’t Name a company after yourself, unless… According to Alexandra Watkins, founder of Eat My Words, a company that creates business names ideas for clients, you should not name your business after yourself. They just aren’t memorable, imaginative names.

How do you brainstorm a product name?

If you have found yourself stuck when it comes to choosing your company’s name, here are a few creative brainstorming tips for your business naming.

  1. 7 business naming tips.
  2. Perform a word dump.
  3. Try alternate spelling.
  4. Use a thesaurus.
  5. Create a mood board.
  6. Play with foreign languages.
  7. Take a drive.
  8. Hold a focus group.

How to Choose Your Brand Name in 5 Simple Steps

In addition to being something that looks good on your business card and is easy to speak, a great brand name should be memorable. In addition, it isn’t fantastic because you enjoy it. Because it conveys something to customers, it’s a fantastic tool. Customers, according to branding expert Marty Neuemier in his book The Brand Gap, “create the demand for effective brand names, and customers will always seek easier means of recognizing, remembering, discussing, and comparing companies.” “The perfect name may be a brand’s most important asset, helping it to stand out from the competition and accelerate acceptance.” However, selecting the most appropriate brand name might be a difficult undertaking.

What is the best way to come up with a name that is memorable?

Is there a name that looks amazing on a web banner and is also accessible as a domain name?

Some claim it is practically impossible; nevertheless, if you offer them a million bucks, they will do the task for you.

However, in our experience, selecting the correct brand name is achievable; it simply requires some serious deliberation and hard effort.

What Makes a Good Brand Name?

Many hypotheses and a few research have been conducted on the subject of what makes a good name. For example, according to a 2010 study conducted by the University of Alberta, customers had a stronger favourable reaction to companies with names that are repetitively constructed, such as Coca-Cola, Kit Kat, and Jelly Belly. While there is no secret formula for creating a memorable brand name, there are several characteristics that are universal to all brands and that make them easier to recall for you and others.

  • Meaningful: It conveys the core of your brand, conjures up an image, and fosters a favorable emotional connection with your target audience. Differentiating characteristics include being distinct, memorable, and distinguishing yourself from your competition. People can readily comprehend it, pronounce it, spell it, or Google it if it is easily accessible. If you have an unique or strange given name, be sure it is intelligible. Protectable: You may trademark it, register a domain name for it, and “own” it both legally and in the public’s mind. It is future-proof in that it can expand with the company while maintaining relevance—and that it can be altered for various products and brand expansions as the company grows. Visual: You may translate/communicate it through design, which can include icons, logos, colors, and other elements of communication.

However, there is only one question that can be used to assess if a name is successful (please note that we did not state “good” or “poor” in our previous sentence). All that counts is whether or not it strikes a chord with people.

How to Find the Right Brand Name

Finding a decent brand name may be tiring, frustrating, and exhilarating all at the same time. (Warby Parker CofounderNeil Blumenthal claims that it took his team six months and 2,000+ choices to come up with the ideal name for the company. In order to make things simpler for you, more and more services are emerging that pre-vet and recommend names (e.g., Shopify’s Business Name Generator orWordoid), domains (e.g., Bust a Name), or names and available URLs (e.g.,Bust a Name) (e.g.,Brand Bucket).

(There are certain things that can’t be created automatically.) To help you pick your brand name, we’ve put together a step-by-step guide that walks you through the process.

Step 1: Articulate Your Brand Heart

Before you can give yourself a name, you must first comprehend who you are and what you hope to accomplish with your life.

In order to accomplish this, you must communicate your Brand Heart. This includes the following:

  • What is the point of your existence? Vision: What kind of future do you want to be a part of creating? What does the future hold in store for us
  • Mission: What exactly are you here for? What steps do you take to shape that future? Values: What are the guiding concepts that influence your actions?

When taken together, these components have an impact on everything you accomplish (including choosing a name). You may use our guide to uncover your Brand Heart and our free workbook template to help you out if you don’t know the answers to these questions.

Step 2: Look at Your Differentiators

Finding a brand name requires an understanding of what distinguishes your company from the competition. One of the things that distinguishes you is undoubtedly your Brand Heart, but there are several other aspects of your company that distinguish you as well. You’ll want to maintain these differentiators in the forefront of your thoughts as you progress through the naming exercise. Keep in mind that you’re not only searching for a terrific name. You’re on the lookout for a fantastic moniker for yourself.

(which includes a free template to make the process easier).

Step 3: Brainstorm

This is the exciting (and, at times, brutal) phase. Bring together your stakeholders and creatives for an organized brainstorming session. While it may seem exciting to let everyone loose and allow their imaginations run wild, it is more beneficial to set some form of parameters or restrictions for them to work within. You might wish to start these sessions with particular questions or tasks to get the conversation going. As an illustration:

  • Make a list of all of the adjectives that characterize your product or service
  • And What you want your consumers to feel when they use your product or service is described in detail. Make a loose association of terms that describe your product or service

It is also beneficial to consider about the different types of brand names while brainstorming ideas. According to Alina Wheeler’s book Designing Brand Identity, here are some examples:

  • Names based on actual or mythical people, such as BenJerry’s, Warby Parker, or Betty Crocker, are used as founding names. For example, General Motors is a descriptive name that defines what the company does or makes. Made-up: A completely fictitious company or word (for example, Kodak, Xerox, or TiVo)
  • Metaphor: Things, places, people, creatures, or processes that are mythical, alien, or heavily reliant on imagery, such as Nike or Patagonia
  • The use of initials or an abbreviation in a name, such as DKNY (Donna Karan New York) or GE (General Electric), is an example of an acronym. An example of a magic spell is a name that is a portmanteau (two words combined) or a legitimate word with an invented spelling, such as FaceBook or Flickr

Make it a collaborative effort to come up with a name for each of the categories. You’ll most likely notice a pattern or a preference for one type over another as time goes on. Make an effort to come up with 15-20 names. Here are a few more tips:

  • More naming exercises, word etymologies, vetting suggestions, and a slew of other resources are available at Onym to assist you in finding the perfect brand name. To search for domain names, application names, and company names and receive alternate ideas as well as related phrases, visit Panabee. If you’re feeling stuck, try any of these suggestions to become unstuck:

To make your brainstorming session more fruitful, you may also read our recommendations for better brainstorming to help you out.

Step 4: Vet Your Brand Name

This is by far the most annoying aspect of the process. Testing anything that has already been taken is pointless, therefore you must thoroughly vet your front-runners before proceeding. Reduce your brainstorming list to the preferences of the team (preferably the top 15-20), and then check the United States Patent and Trademark Office’s database of registered trademarks for more inspiration. If you’re interested in trademark essentials, you can find them on their website. If they’re all taken, it’s back to the drawing board for the next idea.

However, if you’re a genius who managed to find 20 unregistered domain names on the first try, reduce it down to your top three choices to put to the test first. Note: If a name appears to be accessible, get the help of a legal team to thoroughly investigate it.

Step 5: Test, Test, Test

Following your successful completion of the legal hurdle, the most exciting phase begins. You’ll get to design your mockups (think logos, product packaging, and homepages), as well as test your top three choices for each one of these categories. You could be surprised by what strikes a chord with individuals. One basic and straightforward testing strategy comes courtesy of startup lawyerSteven Cook:

  1. Create a custom landing page for each of the names. Use identical copy with the exception of the logo/brand name
  2. One week’s worth of highly targeted Facebook ads to your target consumers
  3. Check out which page had the most conversions.

After you’ve completed this activity, you should have a clear winner in mind. (If there is a tie in conversions between two names, your brand team should make the ultimate decision.)

How to Complete Your Brand

The creation of a powerful, memorable brand begins with the creation of a distinctive brand name. From your brand’s name to its messaging to its visual identity, you want to approach it intelligently and strategically from every angle. Once you have your name, you can begin working on the remaining elements of your brand:

  • Get our free brand strategy toolbox by filling out the form below. As a result, you’ll have all of the resources you’ll need to finish your brand plan. Make a plan for your messaging. Consult our resources to identify your voice, personality, slogan, value proposition, and brand messaging pillars
  • Create a visually appealing brand identity. Utilize our step-by-step method to create a strong visual identity, as well as our suggestions for making it memorable (based on scientific research), and our handy visual identity checklist to ensure that it is complete. Create a set of practical brand standards. Don’t allow all of your hard work in the branding arena go to waste. In this course, you will learn how to build thorough and simple brand rules to guarantee that your team consistently uses your brand effectively. Make use of your company’s branding in your material. Branding is just a technique for communicating who you are and what you do. Learn how to communicate your brand’s narrative via creative content, as well as how to improve the content development process.

Above all, keep in mind that branding is a time-consuming task that demands dedication. If you find yourself stuck at any point during the process (or just don’t have the time or resources to complete it), consider bringing in outside assistance. Make use of our suggestions to select the best creative agency for your needs. Alternatively, you may contact us.

7 Tips for Naming Your Business

Entrepreneurcontributors express their own opinions, which are not necessarily those of Entrepreneur. Entrepreneurs spend a lot of time worrying about packaging and a slew of other issues when they first get started, yet one of the most critical factors is often overlooked. Pixabay When it comes to driving a firm to success rather than merely trudging through, the unfortunate reality is that the correct name may sometimes make all the difference in the world. Consider the following scenario: Would you prefer “Patagonian toothfish” on your dinner plate tonight?

  1. maybe not that much?
  2. Another example is how Marion Morrison put on a cowboy hat and slung a six-shooter over her shoulder and transformed into “John Wayne.” fill up the blanks with relevant information The power of a name cannot be overstated.
  3. I am well aware that words are really crucial.
  4. You’ll gain branding as a by-product of your advertising if you choose the proper name for your company.
  5. When the name is said out, it must be pleasant to hear.
  6. It’s just that you have to say it out, a lot, and make sure this isn’t a circumstance where she is “selling seashells by the seaside.” It is necessary for people to pronounce the name on the radio, in a video, or in conversation.
  7. If you heard it, you’d know exactly what it was straight immediately.

Because the term “moonlighting” was used, it was immediately clear that this was about making additional money on the side by utilizing the Internet in your leisure time.

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Personally, I believe that when Boston Chicken changed its name to Boston Market, it made a blundered decision.


I’m still not sure if Flickr should be spelled with a “er” or not.

This type of moderately dyslexic spelling is a thing of the previous decade.


They are quite monotonous.

When you’ve brought in billions of dollars over the course of a century, you can do the same thing.


Don’t give your company a name that is completely meaningless.

When it came to naming his book, my friend Tim Ferriss came up with a very concise and intriguing title: “The 4-Hour Work Week.” “8 Minute Abs” and “5-Hour Energy” are two more names that make use of numbers to zero down on details, such as “8 Minute Abs.” 6.

This is a crucial issue depending on the size of the brand you wish to establish in the future.


One of the most useful aspects of the “discover keywords” function on Google AdWords is that it will provide a list of comparable search terms, along with the number of global and local monthly searches that each phrase receives for each phrase.

Consider coming up with a name that has the potential to be employed as a verb or that lends itself to the construction of your own “language” if you truly want to enhance your skills.

Consider your options carefully, and your name will serve as a multiplier in your advantage.

The following is related:Five Tools for Naming a Startup A portion of this post is taken from the book Maverick Startup: 11 X-Factors to Bootstrap Your Business From Zero to Six Figures and Beyond. courtesy of Entrepreneur Press

How to Pick a Great Brand Name (3 Examples)

Choosing the appropriate brand name may have a significant influence on the success of your company. Using this post, our friends over atFind My Workspaceddiscuss how to choose the greatest brand name for your company in order to maximize its chances of success. Having finally decided to develop that wonderful concept into a genuine business, congrats on your accomplishment! Your mind is probably racing with a long list of to-dos right now, including how to promote your product, how to decide who your target market is, and how much funding you’ll need to get your firm off of the ground.

Yes, you do require a name—and it is totally natural to experience trouble in coming up with one.

Related: Brand building 101—8 steps to building a brand that lasts

Even some of the most well-known names in branding have fallen into the trap of assuming that there is a single best technique for any company to approach the naming process. Uber is a good example of how large naming agencies tend to lean towards one-word fascinating names. They contend that these names garner attention since they are unique and contemporary in nature. Many branding experts believe that the greatest sort of name is one that is descriptive of what your firm does, rather than the contrary.

  1. Many individuals are enthralled by unique brand names or detailed product names that are memorable.
  2. However, to assert that these are the only options available for brand name is restrictive and reductive.
  3. After researching millions of brand names and working on tens of thousands of projects, it has become plainly evident that a more proportional approach to brand naming should be used.
  4. Consider your particular demands and positions while searching for the perfect name for your brand identity.

The right name for your brand

Coming up with the perfect name for your company is not about adhering to a single, universally accepted convention. The equivalent of doing so would be requiring the same level of success from sprinters and marathoners while both athletes are preparing for very different races. When selecting what sort of brand name your company need, take these components of your brand into consideration.


Fundamentally, tales are about making a connection with the audience. They provide universals to which everyone may connect, and they help individuals share shared experiences with one another. When it comes to business, storytelling can be a very effective tool, especially when it comes to brand development. But, what if we told you that you could also utilize your business name to create a story? Would you believe us? It may appear tough to include tales into your company’s name. The majority of brand names are comprised of simply one or two words.

Nike and Amazon, for example, are examples of story-driven names that make use of metaphors and allusions. Nike is the goddess of triumph in Greek mythology. The term “Amazon” refers to the world’s biggest forest. We may glean amazing tales from these symbolic names, if we know where to look.

  • Nike’s tale takes us on a journey of success and triumph, which are compelling connections for an athletic wear brand
  • The Amazon’s metaphor speaks of discovery and the limitless, nutritious diversity found in the jungle
  • And the Nike logo represents a journey of achievement and victory.

Intriguing business names that tell a story are hard to come by. They have the ability to lure people in. They also offer the additional benefit of establishing a connection between your company and a well-known historical figure. Every tale lays a foundation of connection and ideals on which to build.

First impressions

Consider how you want to be seen by customers from the beginning of your brand development process. What type of initial impression do you want to leave with your audience? Are you a jovial, carefree assistant? Are you someone who can be relied on and trusted? After 20,000+ naming projects and researching hundreds of thousands of company name suggestions, we’ve discovered five types of names that fall into this category.

Classic brand names

A classic name establishes a corporation as high-end or preeminent.Vanguardis an example of a company that has achieved considerable success by using a memorable classic name. The name itself is derived from the flagship of Horatio Nelson at the Battle of the Nile in 1798. As a result, the brand is established as safe, dependable, and fortified.Here are a few further instances of classic names: Classic names can assist a firm in fitting into its sector, or they might assist a corporation in demonstrating qualities of stability and dependability to customers.

Modern / intriguing brand names

A current brand name assists a company in projecting an image of being cutting edge, inventive, and new. Appleis a well-known example of a successful modern-sounding name that is also memorable. A bold and innovative name strategy distinguished the computer firm from the HPs and IBMs already in the market. In order to portray themselves as a daily computer for ordinary people, they named themselves after a fruit to which everyone has a strong emotional attachment. With contemporary names, you may select something abstract, graphic, or a combination of these.

They can also make a connection to a metaphor, such as the one Amazon has with the Amazon jungle.

Emotional brand names

Make use of an emotive brand name in order to appeal to people’s emotions. A sense of accomplishmentvictory is instilled in Triumph Motorcycles consumers and potential purchasers in order to elicit an enthusiastic response. Using emotional appeals to engage with an audience is a strong and effective method of connecting with them. These businesses have also achieved success with names that are emotionally charged: Emotional names are particularly effective for charities, but they can also be developed for a wide range of businesses—particularly those that place greater emphasis on the outcome of their product or service than on the actual usage or function of the product or service.

Clever brand names

Brand names that are clever are entertaining, engaging, and easy to remember. For example, Squatty Pottyis a smart rhyme that allowed the firm to speak humorously about a subject that few people like to talk about: toilet aids.Here are some additional well-known clever brand names that evoke a reaction:Squatty Potty While witty names aren’t confined to casual food establishments or children’s items, they are often reserved for companies that wish to bring their fun side to the forefront of their brand.

Pragmatic brand names

A pragmatic name, also known as a descriptive name, expresses the nature of the business. PayPalis an excellent example of a name that is both practical and memorable. PayPal intended to establish itself as a dependable and user-friendly payment system, and the name does an excellent job of conveying that message. PayPal is, very literally, a payment processor. Some more pragmatic names that have proven to be effective are as follows:

  • The Art Institute of Chicago
  • Dollar Shave Club
  • LitMag
  • Shake Weight
  • The Art Institute of Chicago

Pragmatic names are excellent for businesses that wish to draw attention to their unique selling proposition. These names are particularly well suited for businesses that are undertaking something completely unique and maybe difficult to comprehend. As a result, the name becomes a straightforward explanation. Make sure you have a clear value proposition to assist you restrict your focus before you begin brainstorming for a powerful descriptive name. Choosing the appropriate name for your company is similar to naming your own child.

A good brand name distinguishes your company from the competition—it distinguishes you from all other businesses that provide a comparable product or service to yours.

1. Gather ideas and brainstorm with your partners to form a list of possible names

Before doing anything else, it’s a good idea to have a meeting with your business partners to discuss the name of your company. You and your team can brainstorm concepts, words, and phrases that may eventually come together to become your brand name. The key is to come up with as many names as possible, write them all down, and gradually eliminate the unsuitable possibilities until you are left with just the most qualified choices. Take notice of the extra suggestions provided below while you’re at it.

2. Use clear, descriptive, easy-to-remember words

Of course, you want people to remember your name quickly, but it does not imply that you should employ any unusual words to attract their attention. It’s critical to ensure that your brand name doesn’t deliver contradictory messages—or the wrong message entirely—to your customers. In place of this, use phrases that are easily associated with your product or service, the goal of your firm, and the expectations that people have of your brand.

3. Make sure it’s unique

The last thing you want to deal with is a trademark lawsuit, so before you settle on a brand name, do some research to check whether it is already being used by another company in the same industry. Even if you receive an identical match, there may still be some wiggle space in your budget. For example, is the company in the same sector or in the same geographical location? In any case, we recommend that you modify your brand name (by using initials or a location, for example) to minimize confusion.

Find out if purchasing the domain rights from the current owner is an option if your team has its heart set on a particular name. Before making a final choice, find out whether or not this is an option for you before proceeding. No one wants to be associated with their company’s brand.

4. Skip the buzz words

One method to make your brand name memorable is to include popular new terms into it. It is especially effective when trying to attract the attention and interest of a younger target population. The trouble with basing your identity on a fad is that it is, after all, just that: a fashion trend. As we all know, fashions come and go, so investing in them for the long term is not always a good idea. What makes sense for millennials today may not make sense for the younger generation tomorrow, and as a result, it is conceivable for your brand to lose its relevance in the future.

5. Make sure the name can be carried over to your logo, sloganstaglines

When it comes to growth, brand consistency is essential, and it all starts with your company’s name. The name should be visually and acoustically appealing when used in conjunction with the rest of your branding materials, including as logos, taglines, and slogans. Take a cue from the following successful businesses and their taglines to put these suggestions into context.

1. Apple: Think different.

For a long time, the word ‘Apple’ did not conjure up images of an elite corporation of the highest caliber. As this essay demonstrates, the logic behind this decision was previously a mystery. Despite the fact that the company’s name is derived from a fruit, Apple has effectively established itself in the digital technology market. The phrase “Think different” embodies what Apple represents: a forward-thinking technology corporation that distinguishes itself from competitors in many aspects of its business, including its unconventional brand name.

2. Dollar Shave Club: Shave time. Shave money.

Dollar Shave Club is a subscription business that sends razors and other grooming items to its subscribers on a monthly basis for a cost that starts at $1. The company’s products include razors, shaving cream, and other grooming supplies. Take note of how the brand name encompasses the whole value proposition of the company. A plain and straightforward name is used rather than attempting to be excessively sophisticated in its wording. It is unafraid to state that its primary advantage is its low pricing.

3. MasterCard: There are some things money can’t buy. For everything else, there’s MasterCard.

It’s a compound term that conjures up two pictures in the mind’s eye: a debit/credit card and a master key, respectively. MasterCard works in a similar way to a master key, in that it may be used to pay for virtually any purchase. The following phrase does an excellent job of making MasterCard synonymous with money, emphasizing the fact that it is a widely accepted means of payment and hence useful. Now it’s your chance to establish a reputation for yourself in the marketplace. We trust that these suggestions will assist you in constructing it flawlessly.

Want to know more about how to build your brand? Download our free ebook on how to build a brand in 2020.

If coming up with a great business idea isn’t difficult enough on its own, choosing a name for your venture can be even more difficult. To help you get started, we’ve compiled a list of some of our favorite company name suggestions, as well as some helpful tips, methods, and resources for getting your venture off to a good start.

UsingVenngage for Business, you can maintain your logos, color palette, and other brand assets in-house after you’ve come up with a wonderful name for your company. With My Brand Kitlets, you can quickly and easily add the necessary branding to all of your design elements with a few clicks.

Click to jump ahead:

  • Why is it important to have a good company name? How do you pick a company name? Business name generators? How do you come up with a distinctive business name? Business name ideas? Business name idea FAQ?

What makes a good company name?

“A rose by any other name would smell as good,” Shakespeare once said about a rose. Unfortunately, I must disagree with Shakespeare on this point: stink bloom does not have quite the same ring to it. It is difficult to come up with a decent company name since it necessitates balancing various factors: Memorability When they hear it, will they remember what you said? Clarity If so, does it provide them with any information about your business? Pronounceability How do you say it out loud? Is it evident how to say it out loud?

  1. Because of these visual disruptions, pronunciations get muddled.
  2. Internet-friendly Is it possible to get a URL for it?
  3. Is there another firm or organization with a name that contains phrases that are similar to yours, making it harder for you to distinguish yourself?
  4. Brandability Will it be tough to design a logo because of the name?
  5. Business Insider suggests that you restrict the name to one or two syllables in order to avoid confusion.
  6. You can learn more about how to establish a brand style guide by visiting our blog, which has more than 70 brand guideline templates, examples, and recommendations for consistent branding.
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How to choose a company name

The process of coming up with a company name may be time-consuming and difficult. The good news is that there are various helpful company name generators available that may provide you with a technologically helped boost. It’s important to remember, though, that no tool can replace a thorough grasp of your industry. As a result, before you get too far down the road of coming up with a business name, here are the four things you need to understand:

  • The status of the industry
  • Who your customers are
  • Who your competitors are
  • What distinguishes your firm from the competition

The status of the industry; who your customers are; who your competitors are; what distinguishes your firm from the competition.

Business name generators

Here are some of our favorite company name generators, along with some reasons why we believe you should use them:


Shopify, a Canadian e-commerce company, has developed a tool that is simple to use. Simply provide a single phrase that summarizes your company, and the software will produce dozens of possible business names. While they are exclusive to Shopify’s storefront marketplace, they may not be exclusive to the rest of the globe, so be careful to conduct thorough research before purchasing.


Dropshipping software Oberlow was bought by Shopify a few years ago, and it also provides a company name generator that is unique to each customer.

There are a variety of other marketing tools available on Oberlo, including a slogan generator and marketing calculators. Keep in mind that just because a name is accessible on Oberlo does not imply that it is also available in the real world. This is similar to the situation with Shopify’s tool.

Name Ideas Generator

A business name’s availability as a web domain is sometimes the determining factor amongst alternative business names. When it comes to examining variants of prospective domain names, the Name Ideas Generator is a valuable tool. It also provides a sneak peak at keyword ideas.


It might be beneficial to gain a different viewpoint on a language from time to time, and Namium’s generator allows you to pick from English, Spanish, German, French, and Italian.

FreshBooks Classic

Want to narrow down your search results to just a few alternatives based on keywords and industry? Try out FreshBooks’ name generator, which allows you to choose from categories such as creative/marketing, legal services/business consulting, trade/home services, or information technology to create a unique business name. After that, you may refine your search even more by inputting your keywords.


GetSocio’s name generator, like several of the others on this list, allows you to see a list of possible e-commerce shops. It also allows you to dive down into certain categories of businesses, such as bakeries, shops, startups, online apps, and other similar enterprises.


Utilizing the business name generator on Brandroot, you can generate logo and company name concepts at the same time! There are certain restrictions to the AI-powered tool, such as the fact that you must concentrate on a single keyword, but adding graphics to the mix allows you to see alternative name ideas come to life. Furthermore, you may purchase the domain name straight from the platform.


With the help of Namesmith, a tool sponsored by web hosting business Bluehost, you can enter a term and see how different ways may be applied to come up with unique domain names. Phonetic blends, textual blends, rhymes, and other alterations are all included in this collection.

Business Name Guide

Business Name Guide, which is operated by software development company Anadea, offers name suggestions based on combinations of common words or phrases and your company’s keyword.


In addition to offering a name generator, NameStation also allows users to host naming competitions, in which hundreds of participants submit suggestions for new names. In addition to narrowing down depending on available domains, the name generator allows you to use numerous naming approaches such as modified words, sound-alikes, and more. Signing up for the tool is required, and name competitions are available for a one-time fee of $40.


Wordoidalso does a domain availability check before generating blends and mashups, both randomly generated and depending on the words or letters you provide. Return to the Table of Contents.

How to get a unique business name

We’ve spoken about this a little bit previously, but if you’re going to officially register your firm, it’s critical that it meets all of the requirements set forth by the government. Even while requirements differ from state to state and nation to country, the basic guideline is that the company name you pick must not be mistaken with any existing company currently in existence. The registration of a business name is done at the state or provincial level, but there are some national checks you may do as well.

More local information may be found by conducting a Google search for the nation or state where your firm will operate.

If the URL for the business name you desire is already taken, you may be able to find out who owns it by looking at the domain registration information.

However, it is typically quicker to choose a new domain name than it is to negotiate with the owner of the domain you wish to purchase. To return to the table of contents, click here.

Business name ideas

Time to explore what the company name generators are capable of producing. Here are 101 names that we came up with utilizing name generators, as well as descriptions of the sorts of companies that they would be suitable for. (And, no, we did not purchase the domain names.) Take a look at the first 35 names that are more general in nature:

  1. Lokx: Home/business security, internet privacy, and other services. The yoga, health, and lifestyle business Adapt Wellness is based in California. Health and wellbeing for children using VitaPedic
  2. Chatia is a website-based chatbot. Appify is a mobile application development company. Recreational marijuana is a new high. It is called Vaxxu, and it is a vaccination tracker and a digital vaccination passport. Exhackt: Online data privacy, background checks, and other services. LuxWellCenter is a luxury lifestyle brand that focuses on well-being. Appish: The creation of mobile applications. Medical supplies are available at FamilyDocStore. Software as a service (SaaS)
  3. Qerp: Security alarms/cameras, background checks, and internet privacy are all provided by Verilarm. WeeklyMarket: Grocery and food delivery services
  4. Luxurious mattresses are a dream come true. The company LilVilla provides a vacation house renting service. JaneMed: Marijuana for medical purposes
  5. ScreenMetrics is a consumer data analytics platform. Brand name: (wellness and lifestyle brand)
  6. Software as a service (SaaS)
  7. Qwerty Webforms and surveys are examples of typeful expression. Unplugged Health is a yoga, wellness, and lifestyle business that is based in Los Angeles. WellFem is a wellness and lifestyle brand for women. App development for MobileJet
  8. MightyPuff: Marijuana for medical and recreational purposes
  9. Mobolio specializes in app development, whereas specializes on software as a service. FirstCall Security: Protecting your home or company, as well as your online privacy. Technological pulse: SaaS (software as a service)
  10. MediPrompt:Medical, health-related topics
  11. Alarms and cameras for the home and business are available from Securityworks. Medical, health, and happiness are the goals of Happy Medicine. MediTHC is short for medical marijuana. MobiSaurus specializes in mobile application development
  12. Plantista specializes in recreational marijuana.

Catchy business names

Catchy business names frequently integrate two or more concepts into a single phrase, making it immediately evident what the product or service provides. DoorDash, for example, quickly communicates the fact that it is a delivery service. Here are a few memorable business names and the industries in which they might be most appropriate:

  1. ColorSwipe is a paint-matching application. LawnLabs: Gardening, landscaping, and lawn care are all offered. ClickRole: Recruiting and onboarding
  2. NowVideos: Videos that have gone viral
  3. YogiKid is a children’s yoga program. MinuteNanny is a nanny service that is available on demand. Employer’s representative
  4. HappyStaffer MediMaid provides in-home elder care and housekeeping services. TotalFolio:Financial planning and management
  5. DogDorm provides pet daycare and boarding services.

Company name ideas

Some business names are memorable because they are one-of-a-kind. While Nike is now well-known worldwide, when Phil Knight founded the company more than three decades ago, the majority of people mispronounced the name. Often, a term or phrase from another language, or an English word or phrase that has been significantly altered, will emerge as the victor.

  1. Delivery of wine on-demand with Vinoteq. Adorro is a dating application
  2. Buzzitive is a search engine optimization and marketing company
  3. And Aquoro is a pool supply company. Wurku: Recruiting and employing employees
  4. Cryptobits:Cryptocurrency
  5. Kushist: recreational marijuana
  6. Compuro: information technology services Ordavo is a grocery delivery service
  7. Biometrie is a biometric security system.

Cool business names

Some of the most creative business names seem to appear out of nowhere, with no evident connection to real-world phrases. Haagen-Dazs and IKEA, for example, are examples of companies that have totally developed their products. Despite the fact that their names are both the topic of urban legends, none of those firms’ names has a factual genesis other than the imaginations of its founders. Here are some more made-up names from the name generators for your consideration. Is there a particular industry where they might be useful?

  1. Korox, Vaxan, Carozeno, Celant, Excaton, Veravel, Occlon, Merint, Cestyx, UZKO
  2. Korox, Vaxan, Carozeno, Celant, Excaton

Occlon, Merint, Cestyx, UZKO, Korox, Vaxan, Carozeno, Celant, Excaton, Excaton II, Veravel, Occlon, Occlon II, UZKO

Brand name ideas

Korox, Vaxan, Carozeno, Celant, Excaton, Veravel, Occlon, Merint, Cestyx, UZKO are some of the names for these products.

Funny business names

Korox; Vaxan; Carozeno; Celant; Excaton; Veravel; Occlon; Merint; Cestyx; UZKO;

  1. Korox, Vaxan, Carozeno, Celant, Excaton, Veravel, Occlon, Merint, Cestyx, UZKO
  2. Korox, Vaxan, Carozeno, Celant, Excaton

To return to the table of contents, click here.

Business name idea FAQ

Do you have any other questions regarding coming up with a company name? We’ve got the answers you’re looking for.

How do I name my small business?

There is no one solution to this question, but unless you are developing a new product that requires a name, it is frequently best to name your small business after your last name and the service you perform. The most essential thing to remember about a name is that it is memorable as well as descriptive.

How do I come up with a catchy business name?

No one solution applies here, but unless you are developing a new product that requires a name, it is frequently best to name your small business after your last name and the service you perform. One of the most crucial considerations is that the name be easily remembered and descriptive.

In summary: Once you’ve mastered the challenge of naming your new business, keep all your assets on-brand with Venngage

Hopefully, you’ve been motivated and gained access to some valuable resources that will assist you in giving your company the name it need to develop and expand. Remember that you can set upVenngage for Business in a matter of minutes to guarantee that your company’s name, logo, and corporate identity are consistently displayed throughout all of your visual communications.

Using My Brand Kit, you can easily apply all of your branding needs to any designs in a single click after you’ve created your brand.

How to Choose A Good Brand Name

What is the best way to come up with a brand name? Consider these major brands and how they fall into each of the six name classifications. Follow my step-by-step guide to name a company or product. PS. Also, have a look at my newly revised brand name system, which was published in 2021.

Brand naming process:

Step 1 – Decide on the sort of name you want.

  • After the founder
  • Descriptive
  • Fabricated
  • Metaphor
  • Acronym
  • Real word
  • After founder

2nd Step – What exactly do you want to say? Step 3 – Is the desired name still available? There are six different sorts of brand names.

When to start the naming process

  • You’re beginning a new business and you’ll need a name, a logo, and a website to get things started
  • A new product has been developed, and its name and logo must be finalized as soon as possible
  • Your given name is no longer appropriate for who you are or the company you own
  • It is necessary for you to alter your name due to a trademark issue
  • We are serving new markets, and your name has a bad connotation in those areas. Customers are misled by your company’s name. You merged with someone else

While there are several causes that might lead to the initiation of the naming process, they always boil down to two fundamental choices: (1)

  • You are starting a new business that requires a name, or you are changing the name of your existing firm.

Starting with your brand strategy is an excellent place to start when working on a branding project. Your new name should be consistent with your organization’s vision, purpose, values, and other parts of strategy. Also, look at resources like as the Shopify business name generator, which might provide you with some first suggestions.

I will know it when I hear it.

This is, without a doubt, the most widespread misconception concerning naming. Individuals frequently state that they will be able to make a selection after only one hearing of a name, which is rarely the case. In reality, excellent names are marketing techniques that must be researched, tried, marketed, and proved to be effective. So whether you’re naming a new company, service, or product, the principles are always the same: be creative and follow the guidelines.

Your name is your brand’s story

It’s critical to first get your story clear — one that captures the essence of your company at its finest — before you can choose the correct name. Your brand name is a condensed version of your narrative in its simplest form. When it comes to telling a brand’s narrative, naming is simply one of the numerous tools at their disposal. Naming is a highly strong tool. Your brand name is the most commonly used and most ubiquitous, which means it contains the most of the value associated with a brand.

Naming is a time-consuming and labor-intensive procedure.

Hundreds of names are frequently evaluated before a single one that is legally available and functional is discovered.

And although a great name will not be able to make up for a terrible experience, a bad experience will be able to destroy a great name.

Naming is never love at first sight

The most important step in creating the perfect name is first determining your company’s story—one that captures the essence of your business to the fullest. In its simplest form, your brand name is a condensed version of your whole narrative. In order to communicate a brand’s narrative, it has a variety of tools at its disposal, all of which are quite strong. Your brand name is the most commonly used and most ubiquitous, which means it contains the vast bulk of a brand’s value inside its own words and letters.

See also:  How To Attract Top Talent With A Linkedin Company Page? (Solution)

It takes time and effort to come up with a name.

Numerous names are often considered before one is found that is both legally available and functionally effective.

And while a great name will not be able to make up for a terrible experience, a bad experience will be able to demolish a great reputation. This serves as an alert to those who are just changing the name of a terrible experience because they want to start again, without making any other changes.

Why naming isn’t easy?

First and foremost, it is critical to have a clear understanding of your brand’s narrative – one that captures the essence of your company. Your brand name is a condensed version of your narrative in its most succinct form. Naming is only one of the numerous tools available to a company to communicate its narrative, although a highly strong one. Your brand name is the most widely used and most ubiquitous, which means it contains the most of the value associated with a brand. Every day, the name is communicated through conversations, emails, voicemails, websites, on products, on business cards, and in presentations – in every situation.

Learn about brand naming by reading my Naming Guide.

While the process of developing and picking a name is vital, it’s important to note that once the name is out in the world, the meaning of the word itself will alter dependent on how people interact with the brand.

So if you’re just renaming a horrible experience because you want to start again, but you haven’t changed anything else about it, that’s a red flag.

What makes a good brand name

Which characteristics distinguish an excellent name from one that is not so good? The ideal name should be ageless, unwavering, simple to say and remember, and it should be easy to pronounce. How can you come up with a name that will catch people’s attention? A fantastic name represents something and makes it possible to expand the brand’s reach. It has a nice rhythm to it, and it looks well in the body of an email as well as in the logo. What is the best way to play and win the name game? – Begin with three easy steps.

Step 1 – Choose the type of name

A brand name may be classified into one of six categories, and virtually every corporation on the planet falls into one of these categories: Brand names may be classified into the following categories:

  1. A brand name may be classified into six categories, and almost every firm on the planet can be classified into one of them: Brand names may be classified into the following categories.

Some of the well-known brands that have smart brand names that fall into those six different categories are listed below, as an illustration:

1. Names After Founder

BenJerry’s, Ralph Lauren, and Tommy Hilfiger are just a few of the firms that have been named after their founders. It’s possible that it’ll be easier to protect. It provides satisfaction to one’s ego. However, it has one significant disadvantage: it is firmly linked to a genuine human individual. Several well-known companies have been named after the founder: Gucci was founded by Guccio Gucci, who was given the moniker Guccio. TiffanyCo was founded by Charles Tiffany, who is also the company’s name.

Pros and cons of using founder’s name:

BenJerry’s, Ralph Lauren, and Tommy Hilfiger are just a few of the firms that have been named after founders. It’s possible that it’ll be less difficult to defend yourself. It fulfills the desires of the individual.

There is a disadvantage in that it is unbreakably linked to a real person. Brands that have been named after the founder include: GUCCI was founded by Guccio Gucci, who is also the company’s namesake. After its founding, Tiffany & Co. has been named after him.

2. Descriptive Names

Descriptive names are effective because they tell you exactly what the firm does. The character of the business is conveyed through these names. A descriptive name might be far more difficult to get and keep protected. Examples of well-known descriptive brand names include: Facebook is a descriptive name: it refers to a book of people’s faces. Groupon is a descriptive word that refers to a collection of coupons.

3. Fabricated Names

Company names that are descriptive help you understand exactly what the organization performs. The character of the business is conveyed through these names. It might be far more difficult to get and preserve a descriptive name than a generic one. Examples of descriptive brand names that are well-known include the following: Facebook is a descriptive name: it refers to a book of people’s pictures. “Groupon” refers to a group of coupons, which is a descriptive word.

4. Metaphor Names

They function by reflecting the brand’s imagery and message back to the viewer. Metaphor names are fun to imagine and can often convey a compelling tale on their own. The Amazon River in South America is the world’s longest river, and as a result, it has the world’s greatest range of books, garments, and other items. Nike is a Greek goddess of triumph who is revered around the world. Examples of well-known metaphor brand names include: Nike is a metaphorical term for the goddess of triumph in Greek mythology.

5. Acronym Names

Acronyms are simply a condensed form of a lengthy descriptive name. Some acronyms are used for more strategic purposes. These are tough to remember and much more difficult to obtain a trademark for. Because fried chicken didn’t sound particularly healthy, Kentucky Fried Chicken changed its name to KFC. In addition, the Hong Kong and Shanghai Bank changed its name to HSBC in order to assist the bank in its global expansion. Examples of well-known acronym brand names include: International Business Machines (IBM) is an abbreviation that stands for International Business Machines.

6. Real word Names

A dictionary is used to pull real terms like “Uber” and “Slack” and use them to propose traits or benefits. Uber is a slang term that literally means “excellent example.” That’s good news for a corporation with ambitious, daring goals that go well beyond ride hailing services. It’s difficult to find any meaningful terms in a dictionary these days. Real words may appear to be a fantastic concept, but in a world with 300 million firms, it is becoming increasingly difficult to locate a name. Examples of well-known suggestive brand names include: Uber is a genuine word, and it means “great, superb” or “exceptional” (super taxi).

Some of the finest names are a combination of several name kinds. Cingular Wireless and Citibank are two notable instances of this. Customers and investors want names that are simple and easy to remember.

Step 2 – What do you want your name to say?

An extract from Jonathan Bell’s TED talk: “Once you’ve decided on the sort of name you want: You need to consider what you want the name to say.” And it’s tempting to come up with a name that expresses something about the people that came up with it, or about what you do, or about where you operate, but it all starts with a narrative. It’s critical to first establish a clear narrative for your company, one that captures the essence of your brand to its fullest extent. Instead of describing anything, the finest brand names stand for something larger than themselves, and the words are transformed into emotional appeal.

  • Nike is obsessed with winning
  • GoPro is obsessed with heroism. Apple is all about simplicity and ease of use
  • Googleis is a number with one digit and one hundred zeroes following it
  • Uber is all on providing an exceptional, extraordinary cab experience

As a result, the extremely large number contributes to the achievement of the company’s extremely large initial objective – to organize the world’s knowledge. Consider your options carefully and ask yourself: “What is your major idea?”

Step 3 – Is the brand name available?

The third step is to see if the desired name has already been taken. Is the domain name available for purchase? If so, do you have the social media handle? It is possible that you may have to develop hundreds or even thousands of names before you locate one that is even available. This name checker is probably the quickest way to see if your name is available, so take use of it. This tool will save you a lot of time since it will display available and taken domain extensions as well as usernames on prominent social media networks – something that is quite useful when brainstorming prospective brand names.

One of the last things you want is to be associated with an embarrassing name mistake.

The wrong types of brand names

The use of the incorrect name for a company, product, or service can sabotage marketing efforts due to misunderstanding or because consumers are unable to pronounce or recall the name. Creative, systematic, and strategic approaches are required in the naming process. It might expose a corporation to unwarranted legal risks, as well as alienate a certain consumer niche. A monstrous task is before of you: finding the perfect name that is legally accessible.

How to come up with a brand name

It is possible that the incorrect name for a company, product, or service could sabotage marketing efforts, either via misunderstanding or because consumers will be unable to pronounce or recall the name. Creative, systematic, and strategic approaches are required in the process of naming products. As a result, a corporation may be exposed to unwarranted legal risks or lose market share as a result of this. To find a legally available and suitable name for your child is a monumental task.

  • Meaningful It expresses something about the essence of the brand’s personality. It lends support to the image that the firm want to project. Distinctive It is one-of-a-kind, yet it is also simple to remember, say, and spell. It distinguishes itself from the competitors
  • And Future-oriented It puts the firm in a position for development, transformation, and success. It has long-term viability and the capacity to retain possibilities. It has a lengthy set of legs. Modular It makes it possible for a corporation to easily develop brand extensions. Protectable It has the potential to be owned and trademarked. There is a domain name available
  • Positive This term has a favorable meaning in the markets where it is used. There are no major negative connotations associated with it. Visual When used in graphic presentation, such as a logo, typography, or brand architecture, it is very effective.

What makes a great name?

When consumers use your new brand name as a shortcut to make excellent judgments, you have achieved success. When people are in a hurry or need to find something quickly, a memorable brand, product, or service name is the quickest and most convenient method for them to find it. Your company’s name serves as a navigational aid, allowing customers to find and pick you over competition.

The traits, relationships, experiences, and knowledge contained inside them are so numerous that individuals quickly recognize them and accept them as true. All of this may be conveyed in a single word or phrase by using a catchy moniker.

Tips for naming your brand

  1. Be aware of what you’re attempting to name- If you can’t summarize what it is that you’re trying to identify in a single phrase, you are not aware of what you’re trying to name. Yes, this does happen on a regular basis. Check your understanding of the details before getting started
  2. This will prevent mistakes later on. Find out who is concerned about it. Knowing who the brand’s target demographic is is critical to successful marketing. Do your background research, but even more crucially, chat to some consumers in person—you’ll begin to view your brand through their eyes, which will help you better understand your target audience. And don’t forget about the individuals within your organization. They’ll have a lot to say about the subject. You just need a few essential communication points—but you must be familiar with them from beginning to end in order to guarantee that these vital messages are transmitted by your name in a convincing and engaging manner.

Naming Tools

If you decide to combine two words (create a manufactured name), you might want to experiment with a few other alternatives, even though I don’t encourage doing so. For example, Groupon = Group + Coupon is not a good choice. If this is the case, employing name generators might provide you with some potential name options to explore. Simple tool that takes in source words and generates random mixes to help you quickly visualize potential combinations. Mixwords is available for free on the web.

It combines the words in the input to produce unexpected pairings and connections.

Also, look at resources such as the Shopify business name generator, which will provide you with some possibilities that you can experiment with.

  1. A simple program that accepts a set of source words and makes random mixes in order to rapidly visualize potential possibilities
  2. Mixwords Panabee is a quick and easy method to find domain names, application names, and company names. It combines the words in the input to form unexpected pairs and connections. Language, quality, patterns, length, and domain availability may all be controlled using the Wordoid random word generator’s toggles.

Also, look at resources such as the Shopify business name generator, which will provide you with some possibilities that you can experiment with. Dictionaries Dictionary use comes in useful while trying to come up with the correct words to support your major point of view. Here are my top three dictionaries of all time:

  1. provides primary meanings, secondary definitions, root words, and associated terms. Although it is an excellent starting point, it is unlikely to get you to the conclusion of your search
  2. Merriam-Webster is a comprehensive dictionary that includes pronunciations, earliest known usage, language learner and children’s definitions, among other things. Additionally, a powerfulthesaurus is included. The Urban Dictionary is the internet’s version of the Oxford English Dictionary. Look for strange memes, meanings, and phrases on the internet. This is useful for determining whether your chosen name is offensive or has an obscure second meaning.

Take a look at the whole list of naming tools.


The following is an extract from Jonathan Bell’s TED Talk video. “Finally, a few remarks regarding the letter Alphabet. AOL, the parent firm of Google, is now one of the most valuable corporations on the planet, according to Forbes. Is the name “Alphabet” a good one? Yes, without a doubt. First and foremost, the name is a concept. As we all know, thealphabetis a collection of letters that serve as the foundation for all of human communication and language. Second, the letter G represents Google, N represents Nest, and so on, creating a fun relationship to the firms below.

If you invest in this stock, you will be making an alpha-bet.

In today’s world, though, that isn’t much of an issue.

As a result, Alphabet the firm decided to abandon in favor of a shorter, more distinctive web address: Isn’t it a smart way of putting it?”

How To Create Brand Names

Are you ready to start looking for a name for your company? First, have a look at this extensive name resource. Take a look at Alexandra Watkins’ newnaming course, which is now on sale for $300 off with codeEBAQ

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