How To Create The Perfect About Page? (TOP 5 Tips)

How to write About Us page

  1. Include a unique value proposition.
  2. Show your company’s faces.
  3. Tell your brand story.
  4. Share what’s happening behind the scenes.
  5. Let customers know where you are.
  6. Direct customer towards the next action.
  7. Consider the fold.
  8. Keep your About Us page updated.

How do you write a perfect About Me page?

Tips for Writing a Great ‘About Me’ Page

  1. Decide if you want to use first or third person.
  2. Don’t ramble.
  3. Include an image.
  4. Stay humble.
  5. Use your own voice.
  6. Go for humor rather than trying to be funny.
  7. Be honest.
  8. Proofread, print, and read aloud.

How do you create an about page?

How to Write an About Page

  1. Establish a mission statement.
  2. Outline our company story.
  3. Reveal how you’ve evolved.
  4. State your “aha!” moment.
  5. Explain who you serve.
  6. Explain what you’re offering them.
  7. Cite examples of who you’ve served.
  8. Describe your values.

How do I start an about me?

How To Write A Compelling About Page

  1. Know who you’re talking to.
  2. Don’t just lead with the facts.
  3. Share your values.
  4. Show yourself.
  5. Tell the story of your professional journey.
  6. Tell people how you can help them.
  7. Demonstrate how you’ve provided solutions for others.

How can I write my self?

You know yourself better than anyone else, but writing about yourself can still be tough! Jump to:

  1. Create a List of Questions.
  2. Brainstorm and Outline.
  3. Be Vulnerable.
  4. Use Personal Examples.
  5. Write in the First Person.
  6. Don’t Be Afraid to Show Off…But Stay on Topic!
  7. Show Personality.
  8. Know Your Audience.

What should I put on about us page?

How to write About Us page

  1. Include a unique value proposition.
  2. Show your company’s faces.
  3. Tell your brand story.
  4. Share what’s happening behind the scenes.
  5. Let customers know where you are.
  6. Direct customer towards the next action.
  7. Consider the fold.
  8. Keep your About Us page updated.

How do I make an About Me template?

When putting your ‘About Me’ page together, keep these tips in mind:

  1. Keep paragraphs and sentences short. It makes your content easier to read.
  2. Use images. Break up your text with photos of you, with your family, with a client, receiving an award and so on.
  3. Be personable.
  4. Edit your work.
  5. Use hyperlinks, but sparingly.

How will you know that your web page is successful?

Contact form submissions can be a great indicator of your site’s success — if users prompt an inquiry this is a great indication that your site has engaged them. For larger sites, it’s good to have many different conversion goals on one site.

How do you write 10 lines about yourself?

Some statements you should be able to include:

  1. I am proud of myself.
  2. I am making a difference.
  3. I am happy and grateful.
  4. I am making my time count.
  5. I am honest with myself.
  6. I am good to those I care about.

How do you write 100 words about yourself?

The Best Words to Describe Yourself in an Interview

  1. “I am eager to learn.”
  2. “I am determined.”
  3. “I never give up until I get something right.”
  4. “I get on well with all kinds of people.”
  5. “I like to keep a positive attitude.”
  6. “Hard work doesn’t bother me.
  7. “I enjoy facing challenges.”

How do you write a good bio?

Edit thoroughly.

  1. Introduce yourself. Start your bio with a brief introduction that shows who you are.
  2. Keep it concise. Start with a word count in mind.
  3. Use third person. It may feel strange or even challenging to write about yourself.
  4. Write strategically.
  5. Include your contact information.
  6. Edit thoroughly.

How can I introduce my class?

Greet students and introduce yourself once everyone is seated. Include your name (what you would like them to address you by), your academic background, and your interests. You could say something like, “Good morning class, my name is John Smith, you can call me John or Professor Smith.

How can I introduce myself in 10 lines in English?

Ten Lines on Myself

  1. My name is Aditya Ranade, and I am 8 years old.
  2. I study in BAV Public School in the fourth standard.
  3. My father’s name is Mr.
  4. I have one younger sister who studies in the first standard in the same school.
  5. I like watching cartoons, and my favourite cartoon character is Doraemon.

5 Simple Ways To Create The Perfect About Page For Your Business « SEOPressor – WordPress SEO Plugin

Have you ever been asked to explain yourself and found yourself unable to speak because you didn’t know who you were or what you wanted to say? So don’t be discouraged; you’re not alone in experiencing these feelings of helplessness and frustration. This is quite similar to the process of creating a about page, with the exception that it is significantly more difficult. Even while the about page isn’t something that most businesses neglect to update, it is typically the one page that they devote the least amount of time and attention into creating.

This is due in part to the fact that most individuals are uncomfortable writing about themselves.

It is critical to find a happy medium in this situation.

The following are five methods for creating the ideal about page for your company’s website:

Tell Your Story

It’s easy to get caught up with the aesthetic design of your website, which may lead to the contact and about pages being treated as an afterthought, which isn’t ideal. Don’t merely scribble down a quick history of your organization. Despite the fact that the about page provides a chance to inform visitors about your company’s history, this should not take more than a paragraph to complete.

They want to know what your company is about. What are your ideals, and what are you trying to accomplish?

The fact that the about pages on corporate websites are typically the second most frequented pages on the site after the landing page is something that many people are unaware of. A simple explanation for this is that your visitors want to be certain that you are legitimate and that you are someone with whom they want to do business before they give you their credit card information. As a result, sincerity is extremely crucial in the workplace. As a result, you must be familiar with your consumers and the products or services that they require.

  • As a result, yourabout page can answer any questions that your clients may have without them having to ask them.
  • The objective of your company should be clearly stated in your company’s mission statement.
  • MailChimp is a fantastic example of a company that successfully mixes information about themselves with information about what they do for their clients on their website.
  • They make just passing mention of their products, despite the fact that they have a header for it — which consists primarily of links to their items, with little attempt to market them.

Their efforts are instead directed towards describing the nature of their workplace and the ways in which they assist their local communities, both of which aid in making their company more human and relevant. Associated link:

  • Learn how to dramatically increase your sales by using storytelling techniques.

Use the Right Tone of Voice

It is critical to use the appropriate tone of voice while writing your about page. The correct tone of voice will draw attention to the content of your about page and distinguish you from the competition. To do this, you must first determine what sort of brand you are and then choose the appropriate tone of voice to utilize. Regardless matter whether your tone of voice is pleasant, sassy, funky, serious, or confident, it should be consistent with your brand and its principles. This implies that if you operate a legal company, the last type of voice you should employ is one that is amusing or snarky in its delivery.

  • In addition to determining the appropriate tone of voice for your company, you must ensure that it is consistent across all platforms – this means that your blog entries should be written in the same tone as all of the posts that you make on your social media networks.
  • Aside from that, you should avoid writing in the third person since it will build a barrier between you and the reader.
  • The best about page for a business website should be written in the first person, as opposed to third person.
  • It’s more personal, which makes your tale more relatable since it’s more personal.

Avoid Promotion

The purpose of a great about page for business websites is to establish a relationship with your audience rather than to try to sell them items or services directly to that audience. Making your reader aware of what your products and services are is perfectly acceptable; you simply don’t want to use your about page as a sales presentation in the traditional sense. After reading through your about page, there’s a significant probability that your target audience will look into your products and services further.

When someone visits your about page, the last thing they want to read is what amounts to yet another commercial — in fact, it’s a turn off for most people.

It is possible that if people enjoy what they read on your about page, they will be more eager to subscribe to your newsletter. This is especially true if the information on your about page is of good quality and suggestive of the content that will be included in your emails.

Use Images to Help Create Personality

It should be self-evident at this time that visual material is more appealing to Internet users than text-based content. It is for this reason that photographs are posted so frequently on social networking websites. In other words, photos are an absolute must-have for anyone attempting to construct the perfect about page for a business website. However, this is not the only reason why pictures should be used. Using images to make your brand more relevant to your audience is a terrific strategy.

  • A legal firm could want to have images of the partners in their suits taken for marketing purposes.
  • The photographs taken behind the scenes are also pretty successful since they let readers into the firm for what feels like a VIP tour of the facilities.
  • Just keep in mind that the visuals you choose represent your brand’s image in the same way that the speech you employ expresses your own personality and personality.
  • Check out MailChimpagain to see how photos may be utilized to great effect in email marketing campaigns.
  • They are clearly professionally shot images of team members who are smiling and wearing casual attire for the most part – however they are nonetheless clean and professional-looking in their appearance.

Employ the “Humblebrag”

Remember how we spoke about attempting to create a happy medium between seeming too haughty and sounding too humble? Well, we’ve done it again. The “humblebrag” is a term used to describe this midway ground. On the whole, you want to utilize your about page to boast about your firm in the most humble way possible. This may appear to be difficult, but it isn’t! Customer testimonials are one of the most efficient methods of accomplishing this goal. What better way to brag about yourself than to have someone else do it for you?

A wonderful technique to develop trust and credibility among your readers is through the use of customer testimonials, since customers are more inclined to believe the words of other consumers than they are to believe the words of companies attempting to sell them something.

Visit theChowNow’s page to see a fantastic example of how to use client testimonials effectively. Their testimony is shown front and center, and it includes a striking one-liner that is matched by the complete video testimonial.

How Not To Humblebrag

Cheryl is clearly not understanding the art of humblebragging, which is something she should be. When it comes to humblebragging, it may be downright offensive.

Conclusion

Keep in mind that developing an excellent about page for your company’s website is critical to its success. When it comes to your brand’s identity and your audience’s ability to relate to your firm on a more personal level, the about page is extremely important to consider. Make sure to put these suggestions into practice in order to produce the ideal about page for company websites. Please let us know if you have any further suggestions for constructing the ideal about page in the comments area below!

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AboutVivian

Vivian is an anthropologist who has become stranded in the realm of online marketing. The science of marketing, as well as the ingenuity that firms employ to change themselves into purple cows, are topics that she is interested in learning about.

How to Write an About Me Page that Grows Your Business

Creating a compelling About Me Page appears to be a more difficult task for some website owners than proposing marriage, according to my observations. Obviously, if this describes you, you are overcomplicating matters. Good About Me Pages are basic and explain only a few crucial points. They are simple and direct. However, just because these pages are straightforward does not imply that they are always of high quality.

What is a good About Me Page?

Your About Me page is usually one of the most popular pages on your website, and for good reason. Continue reading to find out how simple it is for you to develop one that is both astoundingly informative and user-friendly in its presentation. Having a strong About Me Page is beneficial to both your readers and your company. It fosters trust and aids in the choice to continue their connection with you — whether that’s by joining your email list, seeking a consultation, or purchasing one of your goods — by providing value.

What to write in About Me

A good About Me template is comparable to a strong copywriting offer in that it includes the following elements:

  • Make a presentation of what you’ve got
  • Give a brief explanation of what it will do for your website visitors. What they can do to obtain more from you in the future
  • How they can go forward.

If someone expresses an interest in learning more “about you,” this is an opportunity to demonstrate why they would benefit from picking you versus someone who appears to be similar to you. Don’t overthink it when deciding what to include in your About Me section, just as you shouldn’t overthink it while coming up with a tagline. Throughout your website, as well as in the items or services you provide, your writing should convey the distinct value you provide to your customers. We are Digital Commerce Partners, an agency affiliated with Copyblogger.

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7 mistakes to avoid with your About Me Page

There are several problems that I see on websites that ought to be better that I see over and over.

These faults are simple to correct, but they are driving away the very individuals you want to attract to your website: your great website readers. Look through the following seven typical branding mistakes to determine whether you’re committing any of them when it comes to rebranding your company.

Mistake1: You don’thavean About Page

Suppose you have some fascinating content, a lovely custom header, and a visually appealing layout. What you don’t have is a page dedicated to your company’s history. It’s possible that it’s totally absent because you believe “About Pages are a cliché.” Alternatively, because you’re terrified of writing an About Page, you’re just hoping that no one would notice that it’s absent. You might have termed it something witty like “Experience” or “The Scoop” or “But Wait, There’s More!” or anything like.

So now it’s time to learn how to write an About Me page on your website.

It’s referred to asAbout.

Mistake2: I can’t find your name or credentials

Let’s say I wish to link to your blog or tweet about anything interesting that I saw on your site. I’m genuinely interested in finding out who you are. That implies I’ll need to know your identity. It’s not a cliched moniker like “The Real Estate King.” (Please do not post comments in those areas as well.) You can’t believe how horrible you look as a result of this.) Your first and last name. “What should I say when I’m introducing you?” for example. Unless you are Madonna, you will also require a last name.

  1. For David Meerman Scott and Carole Sevilla Brown, it has been effective, and it can be effective for you as well.
  2. Please keep in mind that this does not necessarily have to be your true name!
  3. Not that there’s anything wrong with it.
  4. You have the ability to do so as well.
  5. If you’re a certified dietitian who also happens to run a nutrition website, provide that information on your About Page.
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Mistake3: I don’t know what you look like

When it comes to providing advise on how to create an About Page, I’m going to leave this one out of the mix. Some people receive more than their fair share of harassment or abuse if they publish a photo on social media in today’s society. Many times, though, if I’m considering hiring or referring or even simply recommending you, I’ll feel more comfortable if I know something about you. That comes across in two ways: in your writing voice and in your photograph. When I can associate a face with your name, it makes it much easier for me to recall who you are.

That, along with some well-written content, begins to give me the impression that I am getting to know you. And if I feel like I know you, I’ll be much more willing to link to you or otherwise assist you in reaching your content marketing objectives.

Mistake4: The writing is boring

I understand how much this one stings. Let’s get this out of the way so that we can move on to more pleasant subjects of discourse. People seem to forget all they know about writing intriguing content when they sit down to create an About Me Page for some reason when they set down to write one. Their typically excellent writing style begins to deteriorate. In order to rectify this sad situation:

  • Make use of your own writing style
  • Remove any business language or hyped-up jargon with as much ruthlessness as possible. If you think you can pull it off, don’t be afraid to be a little silly. Don’t be scared to let loose your inner dork, if that’s a part of your personality

It’s important to remember that, along with your photo, here is where I go to learn more about you and choose whether or not I enjoy being around you. If you’re not willing to pose for a photograph, I’ll have to rely on your writing voice.

Mistake5: Using only video

Video is an excellent approach to establish immediate rapport on your About Page. for site visitors who enjoy watching videos, that is. Your voice, no matter how charming, may be too much for visitors who are visiting your site from the comfort of their cubicle speaker. They may not have the luxury of 6:23 minutes to devote to figuring out who you are. A large number of online visitors enjoy video, but some despise it. In the event that you choose to incorporate video on your About Page, keep it brief, make it entertaining, and include some text for the readers in your target demographic.

Mistake6: You go on (and on and on)

Storytelling is something I enjoy doing. It draws the reader in, it engages them like nothing else, and it’s one of the few strategies that may, on sometimes, genuinely cause people to alter their thoughts about anything. The best stories are those that are told aloud. Long, dull stories aren’t all that exciting. For the love of Pete, if you’re going to give me your narrative of how you ended yourself here, please try to make it as entertaining as possible. What is it that your readers find intriguing?

When brainstorming ideas for how to write an About Me Page, these are two excellent places to begin.

Mistake7: I bet you think your About Page is about you

Even if you aren’t very vain, this is entirely natural. What most website owners fail to realize is that your About Page is essentially about the person who visits your site by clicking on the link to get there. Discuss with that individual the reasons why they should bother reading your website. It all depends on the difficulties you address for others. Describe how you can be of assistance. Make a point of bringing up common interests. “What do you need to know?” says Brian Clark, to paraphrase.

If you are unable to refrain from becoming self-absorbed, you should consider creating a personal blog or social media account and including a link to it.

You may post all of the tiresome information there, and make it clear to everyone that here is where you will be discussing your issues with your cat’s gluten intolerance. Maintain the focus on the reader — and how you can assist that reader — on your About Page.

Winning About Me examples

Now, let’s take a look at some examples of About Me Pages that do things correctly. When it comes to powerful About Me examples, they avoid the pitfalls described above and go right to the meat of the matter. In addition to being one of Copyblogger’sCertified Content Marketers, Kat Ambrose has a website that showcases her content creation and copywriting services. Kat’s About Me page strikes a balance between her academic qualifications and the ways in which she actively assists clients. After providing an overview at the beginning of the page, she goes into further detail about her past.

  1. It’s safe to assume that a significant proportion of Binging with Babish followers will visit theAbout Page on the Binging with Babish website in addition to the channel’s YouTube channel, which has over 8 million subscribers.
  2. The presence of Rea in this shot is significant because he does not appear to be showing his face very often during episodes of Binging with Babish.
  3. Finally, we’ll wrap off our About Me examples with Luvvie Ajayi’s contribution.
  4. Readers receive a true representation of what they may expect to see in her personality-filled writings.
  5. Have a good time!

Share Your Story: How to Write an About Us Page (+ Templates and Examples)

Regardless of the sector in which you operate, the About Us page is one of the first supporting pages you’ll likely construct when creating a website. These sorts of sites may go by a variety of names—”About,” “Story,” “Mission,” for example—but they all serve the same basic function: to act as a landing page for a business to express its identity by saying, “This is who we are.” Whenever a visitor is interested in learning more about you or your company, the About page is the first page they’ll visit.

How About Us pages work

In most cases, the Explaining Us page is a last-minute addition to the site, with a link hidden at the bottom of the page that leads to a few hurriedly written phrases about the company’s history and mission. When it comes to an About Us page, it should be a sales page with a clear aim in mind, one that focuses on presenting the most important aspects of your narrative and business, as well as creating a lasting first impression on inquisitive clients. According to Shopify’s consumer trust research, buyers visit the About Us page to learn more about the business and the people who make the things they buy.

A company’s mission is also something that customers are interested in.

They’ll utilize the About Us page to judge whether or not they share the company’s essential beliefs and whether or not they want to do business with them. If you compare it to a landing page, your About Us page is the perfect area to accomplish a variety of goals:

  • Communicate the history of your company and the reasons for its inception. Describe your company’s consumers or the cause that it supports. Explain your company concept or the manufacturing process for your items. Feature the founders or other members of your team in order to provide a face to your business
  • Introduce persuading content (such as an instructional video, data visualizations, and links to blog articles) that would otherwise take up valuable real estate on your homepage.

In a nutshell, your About Us page serves as a repository for your company’s founding story, a showcase for its business accomplishments, and a sales page that answers the most frequently asked question new customers have about your company other than why they should buy its products: Why should they buy from you?

How to write an About Us page

The most effective About Us pages achieve their objectives by providing a story about a company or organization. Every tale, and every About Us page, need the presence of a protagonist. In some circumstances, you or your founding team may be the ones to blame. In other cases, you may consider your company to be a separate character with its own backstory. Storytelling is all about reflecting change—beginning in one place and ending up in another—and your About Us page should do the same as visitors scroll through it.

  1. Make a setting for the action. Describe the people or the environment, as well as the status quo or “the way things were” for you, your target audience, or your industry
  2. Introduce the issue at hand. Provide a description of the problem that prompted you (the main character) to take action. Face the challenge head-on. Distinguish between your efforts to find a solution (starting your business) and the barriers that you encountered along your journey. Find a solution to your problem. Provide specifics on how your company is pursuing its mission and the milestones that have been reached
  3. Consider what could come next. Draw a vision of your company’s future or describe its aim and objectives

The following are some additional elements you may want to include on your About Us page, not just to flesh out your narrative, but also to establish your brand and express your company’s purpose for existing to clients.

Your business model

Depending on the company, their business strategy might serve as a differentiating factor and a selling feature that can be highlighted on their About Us page. Here are a few samples of what you could encounter:

  • Describe how you cut out the middlemen and pass the savings along to your clients. In which nation you manufacture your goods (for example, manufacturing in a certain country or creating jobs to a specific neighborhood)
  • Provide a breakdown of the portion of your revenue that is donated to a charitable organization

If you believe that openness would benefit your brand, your About Us page is an excellent place to outline your supply chain, how your firm operates, and how all of this relates back to the goal that motivates you. Taaluma Totes, for example, uses an infographic to illustrate how they obtain materials for their goods and how donations assist sustain the country of origin. This is commonly achieved using an image or infographic that displays your business strategy in an easy-to-digest manner. Taaluma Totes provided the photograph.

Press mentions, testimonials, awards

Your About Us page might feature testimonials, news mentions, and user-generated material to demonstrate how you’re making a difference in the lives of your customers and the industry. The use of social proof on your About Us page may take a variety of forms, ranging from linking Instagram galleries of consumer content to displaying the logos of newspapers that have covered you to emphasizing an actual quotation from a customer review. Momentum markers like as press coverage, accolades, and other achievements are frequent examples of milestones that may be utilized to assist explain the center of your tale.

Concrete numbers

Numbers lend credibility to your presentation, particularly if you’re presenting an issue you’re attempting to address or the progress you’ve made as a firm (for example, the number of goods sold or the number of years you’ve been in operation). Take into consideration the statistics you might provide on your About Us page to make a point about your company’s aim or to quantify the effect you have made as a business.

Including eye-catching data in your narrative may help you express your message more effectively, whether you’re addressing an industry problem that appears early in your tale or emphasizing significant milestones towards the story’s conclusion. The image is provided of:Merit

An introduction to your team

Putting a face to your brand may assist to humanize it, explain your corporate culture, and shed a light on the individuals who are the heart and soul of your firm. Even if you solely feature the firm’s founders, your About Us page may serve as a platform for you to establish your personal brand and explain how your background and expertise make you and your company a strong fit to serve your target audience. Death Wish Coffee provided the image for this post.

A video or gallery of photos

In order to give diversity to your About Us page and break up the text on your page design, you should use a range of media on your page. At the absolute least, you may include high-quality behind-the-scenes images that allow visitors to see behind the scenes of your company and have a better understanding of it. Alternatively, if you’ve made an investment in content marketing assets such as films or case studies, your About Us page is a wonderful place to showcase them.

Social media links and calls to action

It’s also possible to utilize your About Us page as a way to direct visitors to additional web sites or online presences, such as a blog post or social media profile. Make sure to add any relevant call-to-action links into your material, and consider how you might extend the visitor’s journey by urging them to do things like:

  • Keep up with your social media profiles
  • Subscribe to your email list
  • Take a look at your merchandise
  • Fill out an application for a position at your organization
  • Read your blog

The image is provided of:MVMT

About Us page templates

Keep in mind that writing your actual text in the first person (e.g., I, We) can help you establish a more personal connection with your target audience and increase conversions. If your About Us page is about you, don’t be afraid to express yourself. Make sure you cover all of the following elements, and you should have the framework for a tale (albeit not necessarily the language for it) that you can use to tell the story of your company on your About Us page. startedbecause. That is the reason.

Here are some more templates that you might find useful:

  • Oberlo provides ecommerce About Us page examples and templates
  • CoSchedule provides About Us page templates
  • PageFly provides ecommerce About Us templates
  • And CoSchedule provides About Us page examples and templates.

A tale, on the other hand, is only the beginning. A solid About Us page does more than simply tell the story of a firm; it also demonstrates it. Many ecommerce website builders will offer an About Us page in your initial design, so make sure you check that out. For example, the Shopify Parallax theme has an About Us page template that you can customize by copying and pasting your story into it. If you’re really stuck on your About page, you might be tempted to employ a commercial or free About page generator to get you out of your rut.

About Us pages are specific to your company and should be prepared with care and attention.

If you’re short on time or simply can’t come up with the right phrases, consider hiring a copywriter. After conducting interviews with you and your team members, they will produce a stunning About Us page for your company, which you can use to engage with new clients.

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About Us page examples

It is true that your About Us page will be about you, but it does not preclude you from borrowing ideas from others, particularly when it comes to the structure and style of the page. The following are some examples of several approaches you might take when designing your About Us page. To help you plan your own page, I’ve given images of the pages in their entirety so that you can see the whole arrangement of information and pictures on each page.

  • 40 Colori
  • MVMT
  • Marie Forleo
  • Cotopaxi
  • WordPress Standard
  • Mailchimp
  • Yeti

The mission focused company by Yeti

Yeti’s About Us page design aids in the telling of the company’s founders’ narrative. At first sight, you get a sense of the company’s principles, which are conveyed through graphics and a concise mission statement. Continue to the bottom of the page to view images of the individuals that manage the company as well as photos of them fishing. When site visitors view the brand’s About Us page, they will get all of the information they want to make an informed decision about whether or not to connect with the firm.

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Visitors may go through various tales concerning the brand’s sponsorships, such as giving equipment for the Heroes and Horses program.

Yeti offers its side of the tale.

These descriptions assist in showcasing Yeti’s distinctive characteristics and building confidence with potential clients.

An ode to craftsmanship by 40 Colori

40 Coloriis a fantastic style for small company About Us pages since it is simple and straightforward. It contains a thorough explanation of the organization, as well as a How We Work section that gives visitors an inside peek at how things are done. For readers, 40 Colori’s page offers promise since it presents a consistent tale that fosters more trust and openness. A brief overview of the firm outlines who it is, what its brand principles are, and how it differentiates from other Italian menswear brands.

A founding team story from MVMT

TheMVMT About Us page is divided into sections that explain distinct elements of the organization’s story. It begins with a focus on the company’s two co-founders, both of whom dropped out of college, and includes photographs of them to put a face to their names, before moving on to their product promise and, eventually, their company’s mission and vision statements.

However, it’s worth noting that the page design here can be broken down into three pieces, which you may use to create your own About Us page as well:

Personal branding like Marie Forleo

Marie Forleo builds her About page in the same way as she would write a long-form letter to a reader. “Which brings me to you,” the author writes in the framework of a shortened autobiography before returning the attention to the reader with a section headed “Which brings me to you.” This sort of About Us page may be preferable for entrepreneurs who want to establish a personal brand that is consistent with their business. It is possible to think of your company as one essential chapter in a much broader series of stories that begins at the beginning and ends at the point where your ideal reader is first presented as a character.

Starting with “why” like Cotopaxi

The sentiments and meaning evoked by a brand’s name may be used to determine the essence of the brand. Another smart spot to begin your tale is with the reason why your company is known by a certain name. As an example, Cotopaxi begins by discussing the personal significance the brand name has for its founders, and then on to tell the remainder of their narrative through the activities they’ve taken in establishing the business and pursuing their goal.

Telling your story through media like WP Standard

The About Us page of WP Standard is almost like a look book, with only a small amount of writing and information about the company’s origins. As a result, the tale is delivered through film, pictures, and sparse prose that conjures up images of perseverance, exploration, and accepting the bare necessities. In a manner, its About Us page is more of a “about the customer” page, with a film that depicts buyers as the exploring heroes before returning the focus to the company’s promise. The change from the text-driven sites we discussed before works in the favor of WP Standard, which is known as a brand of few words, or for companies that want to convey a lot with very little copy.

Free Worksheet: Brand Storytelling

Make use of this handy exercise as a guide to assist you in crafting an engaging brand narrative and establishing a devoted audience via the use of storytelling techniques.

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Driving positive change with Mailchimp

Located on Mailchimp’s About Us page, the brand promotes its devotion to small companies and the local community. It begins with an overview of the founders’ background, highlighting their combined 20 years of expertise in web design and email marketing. Mailchimps’ business culture is explained in further detail on the next page. Mailchimp’s commitment to learning about and educating workers about small companies is discussed in this section, which ensures that each employee they hire is a great fit for the company’s culture.

You’ll learn how the brand invested more than $12 million through its Big Change Starts Small initiative to assist small businesses in getting off the ground, as well as how it collaborates with local organizations and universities to make a positive social impact in its hometown of Atlanta, Georgia.

Overall, Mailchimp’s About Us page is genuine and honest, and it demonstrates how the company is committed to its purpose of assisting small companies both offline and online.

Building trust with your About Us page

Initially, it may appear that there isn’t much to say on your About Us page, especially if you’re just starting out. Having an opinion and understanding why you do what you do in the service of your consumers, on the other hand, is sufficient to get started in this field. As your company grows, you may elaborate on the milestones you’ve achieved, therefore strengthening your About Us page over time. In addition, for those who are already far into their own tale, it may be worthwhile to review your statistics to see whether or not new visitors are often stopping by your About Us page.

Alice Mollon created the illustration.

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Your about page serves as a formal introduction to your consumers. Explain who you are, why you created the brand, what your goal and purpose are, and how you want to expand your business. Treat your About page as if it were a résumé for your company, and make sure it is kept up to date at all times. The more personal you are with your clients, the more connected they will feel to your brand as a result.

How do I write an About Us page?

  1. Establish the setting by presenting the individuals and the current situation
  2. Introduce the issue that prompted you to take action
  3. Explain how you came up with a solution and the difficulties you encountered
  4. Inform your audience about the significant milestones your company has achieved. Describe the future of your organization, as well as its mission and objectives
  5. And

Why do websites have About Us content?

While you aren’t required to include a “About Us” page on your website, it is highly recommended. Customers may discover more about you and your company through your About Us information, which helps to build confidence in your brand. Your customers will be more likely to purchase your items if they feel a sense of connection to you and your business.

How do you add an About page in Shopify?

Access your Shopify admin dashboard by logging in and selecting “Online store” from the left-hand navigation menu. Click on “Add page,” fill up the blanks with your information, and give the page a name like “About.” You should save the page and then add it to your navigation menu.

Create the Perfect About Page

What is the purpose of having a “About Us” page on our blog or website? Because it is the ideal approach to introduce ourselves and provides a chance to clarify the goal of our blogwebsite, we chose it. When the proprietor of a website (or blog) greets the rest of the world, it is known as the “ultimate hello moment.” It is, without exaggeration, the most crucial page on your website or blog and should be treated as such. It doesn’t matter if your About Page is lengthy or brief, as long as it has all of the essential information about you and your narrative.

Design Your About Page

Consider your About Page to be a transcript of a real-life discussion between two people. The idea is to introduce oneself to the individuals in front of you in the most professional manner possible. And, as is customary for initial meetings, we take a structured approach. The most effective structure for successfulAbout Pagesis based on the use of common sense as well as the response to the six basic issues of interpersonal communication. What is it that most people want to know about us? When looking for information about a topic or a person, it is typical to incorporate the questions Who, What, When, Where, Why, and How in our search.

Our official response to all of these inquiries may be found on our About Us page. In other words, we supply information that addresses the following questions:

  • What is your name
  • I’m interested in what you’re doing/providing/offering/writing/selling, etc. When did you begin, discover, or invent this X activity, for example? What city are you in
  • Where are you located This X activity is anything you are doing, running, developing, selling, authoring, or delivering, for whatever reason. What you are doing to complete this X activity

What matters is that your About Page answers all of the most often asked questions, no matter how lengthy or short it is. Some people only only a single phrase to reveal their identify, while others require an entire long-form page. Your choice of how you wish to introduce yourself is entirely up to you. Text, video, audio, infographics, PDF, testimonials, poetry, and songs are all acceptable forms of content. Use whatever works best for your unique voice. In certain sectors, some sorts of About Pages are required, and in others, they are optional.

However, if you are a poet, you should feel free to include a poem of your choosing.

Areti Vassou explains how to create the ideal about page.

The Fundamentals of About Page

  • Tell us about a genuine story that you have: Inform everyone around you of your identity and what you are doing with your life. For example, you might describe the process of starting your blog, company, website, business, or brand or even your aspirations that motivate you to work hard every day. It has been my experience that when you are hesitant to talk about yourself, it is beneficial to give a solution to a pain issue that your readers (and target audience) would find useful and interesting. In order to interact with your audience in a meaningful digital dialogue, it is a sensible method to take. Show your face: Do I really need to say anything else? Being able to attach a face to a digital character is a pleasant experience. Of course, there are situations in which you may avoid including a personal photo, but doing so is not encouraged if your goal is to establish a genuine connection with your audience through personal branding. Selecting a design should be done with care: Most companies benefit from minimalist design, however this is not always the case. You’re probably aware of what they say. One answer might not fit all situations. Try to maintain as true to your brand’s look as feasible, taking into consideration your industry’s market norms. For example, my firm employs a blend of antique features with a modern style as well as a variety of new branding add-ons in its marketing materials and communications. In the first place, our company’s brand nameIDEADECOis not an usual choice for an SEO Content Marketing Company. Our preference is to keep our website less corporate and more blog-mentality friendly, as you can see for yourself. Keep the audience’s attention by using visuals: Embedding visual assets, such as infographics, images, videos, and other media, into your About Page may help tell your narrative. Avoid using cliched language: Nobody will ever be impressed if you use unclear, ambiguous, abstract, or pretentious language in order to attract their attention to your message. Even if you work in the academic field, this is not the case. Keep in mind that simplicity is the greatest form of sophistication
  • And Inspire your audience with an engaging story: It’s true that nothing is more alluring than a well-told tale. Make use of your storytelling abilities to promote your own brand. Make use of headings to your advantage: Begin with the obviousAbout and work your way down the list of milestones using inventive headers. Why we are in love. Take a look at how we included our primary services into our About page: Who is Areti Vassou, and what is her story? This page receives between 1000 and 1500 visits every day. Connect all of the relevant pages together: Following completion of the introductions, it would be prudent to incorporate some of your most important services on your About Page. Choose the best three and incorporate them into the writing in a professional manner. When it comes to internal connecting structure, we follow the best practices as much as possible. Only one call to action should be used: To include a call-to-action in your writing, save it for the final paragraph and keep it brief, simple, and relevant. Obtaining newsletter signups, in my opinion, should be your final “nice to meet you” opportunity. It reads more like “Let’s remain in contact – even if you are not interested in becoming a customer or a blog follower.” It gives some more worth to the visitor’s time and attention by providing some additional information. Avoid making any form of request for people to follow you on social media because they can see all of them in some of the corners of your website/blog, right? Demonstrate verbally how much you appreciate their time and consideration: As though you were staring straight into their eyes, use phrases like “thank you” and “appreciate” to express your gratitude. Always maintain a humanpolite demeanor. Put everything crucial at the beginning of your About page, such as the following: You have one paragraph and eight seconds to convey all of the most crucial facts about yourself and your narrative, so use them wisely. Make your opening paragraph stand out from the others. It’s the time at which you either make or ruin your business
  • Testimonials are your closest friends: People put their confidence in other people, not in corporations. Choosy 4-6 clients’ testimonials from past projects and include them at the conclusion of your About Page
  • Regularly revise your About Page: If you have an About Page that was developed ten years ago, you should consider updating it. Also, be sure to update your About page at least twice a year to include all of the new stages and important changes. Even if you do not have anything new to say, you should consider making some design adjustments. Be truthful and courteous: Aggressiveness will not go you very far in life
  • Inquire about feedback: Every now and again, you should solicit input from others to demonstrate that you appreciate their opinions. When they are travelling to your About Page, send them a brief survey to gauge their satisfaction with the UXUI. Identify and improve what isn’t working well. Constantly

About Areti Vassou

Areti Vassou is the Founder and Digital Strategy Director of IDEADECO.CO. She has a bachelor’s degree in computer science. Her amazing team brings ideas to life in the areas of search engine optimization, digital copywriting, branding, blogging, and social media. Digital Marketing Strategy, Web Design, Email Marketing, and Content Marketing are some of the services we provide. www.ideadeco.co More information on Areti Vassou may be found at www.aretivassou.com. Areti Vassou explains how to create the ideal about page.

About IDEADECO Blog

The origins of the Ideadeco Blog are a little unusual in that it began operations six years before the Agency was founded. My own goal in starting this blog was very obvious from the outset. I had already gained experience working on high-profile websites in Europe and the United States, and I wanted to construct my own personal digital nest for my own unique voice. The brandedIdeadeco Blog began as a personal effort, but by the end of the first year, the need for fresh material linked with the current projects had grown to the point where my clients’ blogs were taking up the majority of my working time.

All brandsblogs are always evolving and changing as time goes on.

More information on our voyage may be found in this article: The Origins of the IDEADECO Blog.

Perfect About Page Formula: Create A Conversion-Focused About Page With This Template (UPDATED)

When was the last time you looked at your own about page with a critical eye and a strategic approach? Your about page is one of the most essential core pages on your whole site, and it should be filled with relevant information. However, the reality is that the vast majority of individuals completely miss out on the chance. It’s been a while since I’ve looked at the statistics, so I don’t have any to share with you, but I did some click-tracking experiments on the top menu once. What I discovered during that test was that the “About” menu item in the top navigation was the second-most-clicked menu item, immediately behind “Blog.” Now, I’m not going to sit here and tell you that this is a universal truth.

See also:  Stay Put: How To Maintain Your Seo Rankings After Reaching The Top? (Perfect answer)

I hope this helps.

Taking everything into consideration let’s take a look at how to create a about page that is both functional and doesn’t bore folks to death.

Your About Page Is A Sales Page

For the most part, people think of a sales page as something that attempts to persuade the visitor to make a purchasing decision. However, let us consider a broader perspective. Your about page may not be attempting to offer something for monetary gain, but it is attempting to sell you. It is the process of convincing the reader WHY they should care about you, your blog, and your company. A few considerations should be kept in mind while creating a sales website that is designed to convert visitors into customers.

  • It needs to provide a “hook” and message in a short amount of time so that readers are motivated to actually read anything. And this is due to the fact that.
  • The majority of individuals do not sit and read the page. Theyscanit. Consequently, we require the reach and clarity of our about page in order to reach scanners. It’s all in the name of. In order to move them forward, we issue a call to action. Only this time, instead of directing them to a “Add to Cart” button, we’ll most likely direct them to an opt-in form to become an email subscriber.

The use of a lightbox opt-in form on an organization’s about page, according to an Aweber blog post, resulted in a 158 percent boost in subscriber growth for one firm. Your blog’s about page is actually one of the most effective places for list development on the internet. This is also one of the most popular pages for individuals who are visiting your website for the first time, as evidenced by the number of times they have visited. As a result, it is worthwhile to invest a little more effort in creating a about page that is genuinely memorable.

  1. Create a landing page that communicates our value proposition to individuals who are too indolent to read the page in its entirety. Encourage them to sign up for your email newsletter

As a result, let us discuss the structure of your about page.

A Basic About Page Template Layout

Consider the design of your blog: is it as conversion-focused as it might be? I’ve created theBlog Design Auditto help you through each of your main pages and design components on your blog so that you can determine whether or not they’re properly optimized for maximum efficiency. I hope you find it useful. To obtain a copy, please click here. What the majority of individuals (and most likely you as well) do is just create a regular page inside of WordPress and fill in the blanks with the text of their page.

BORING!

My strong recommendation is that you handle your about page with the seriousness that it deserves.

Despite what you may believe, this is not a technological problem.

So, let’s start with an overview of the overall structure. An general layout of the flow and information of your about page is provided by this template. Let’s go through each piece here and talk about how we’re going to put this whole thing together.

Implementation Guide For This About Page Template

First and foremost, I want to emphasize that this pattern is not set in stone. There are several different page layouts that may be used to direct the flow and content of a page; however, I’ve seen others that are equally effective. Please use your best judgment in this situation. Okay, let’s walk through this step by step.

1 – Your Headline / Hook

Not just the phrase “About,” but a proper headline should be used to introduce your about page. It should be treated as a legitimate landing page and not as just another default page on your website, as I previously stated in this article. Make use of a tool like asThrive Architect to strategically construct this page. Don’t just utilize the page template that comes with your theme. Your title should grab the attention of and engage your target audience, while also clearly stating the advantage to them.

Make it stand out from the crowd.

It must capture their interest and provide them with a compelling cause to want to continue reading this page.

2 – Opening Text / Photo

When they see your headline, you want them to stay on the page and read the rest of the material. Keep in mind that you don’t want to waste their time by talking about yourself. Not at this time. That “meat on the bone” that you promised them in your headline is now your opportunity to deliver on that commitment. Once again, identify your target audience and then explain what they stand to gain by participating. Show them the advantages, just like you would on a solid sales page. Keep it to a minimum.

Remember that the majority of people will not read a wall of text, therefore you must arrange your information such that they will actually look at it.

It all depends on what you’re trying to accomplish.

3 – Transition Sub-Headline

Remember that the aim of sub-headlines is to continue to “draw” a person down your page through the use of mini-hooks, as opposed to just directing them to another page. It is all about piqueing their interest and making them want to read the information beneath. The shift or bridge between speaking about them and now speaking about yourself is being constructed at this point. You’re starting to make connections between what they just read to you. This may be a fascinating, curiosity-inspiring headline to pique someone’s interest in a certain area of themselves.

4 – Introduce Yourself / Brand

This is the point at which you may begin to wax lyrical about your own accomplishments.

However, this is not your biography! You’re accomplishing a few of things here:

  • Developing your brand and credibility are important steps in your business development process. Essentially, you’re explaining how you’re involved with each and every one of the advantages you’ve just discussed with them.

It’s critical to concentrate on the characteristics of your personality and history that are relevant to conveying this message in this context. Once again, this is not the entirety of your background. We’ll make it there later in the day. As a result, this section shouldn’t be too lengthy. Include one or more other photographs of oneself, since this is frequently beneficial. Don’t be scared to express your individuality as well. Emphasize those characteristics of you and your personality that will stand out and offer them something to remember about you and your personality.

That is one area of my life that is a little different from the majority of others.

The mobility and flexibility of that means of transportation also serves as an excellent branding icon for the advantages of what I do.

5 – Backstory / Your “Why”

Once again, I’ll state the obvious: this is not your bio! It’s because I’ve read so many about pages where the blogger spells out a long, tedious detailed background tale about themselves that I keep repeating myself. And, more often than not, very little of it has anything to do with the blog’s stated objective. It is simply. there. The excellent about page reflects your thoughtful consideration of the qualities of yourself that BELONG on this page. It is necessary to provide support for the primary mission.

You can construct a separate page that gives a more detailed explanation of the background history.

TheAbout David Risley page has a great deal of personal information that helps readers get to know me better, but most of it has little to do with the fundamental objective of theBlog Marketing Academy, which is to teach people how to market their blogs.

Consequently, in this part, pay attention to the following points:

  • Empathy and understanding for the audience are demonstrated in your history in order to create an emotional relationship with the audience. Make a connection between it and your fundamental purpose statement. Explain WHY you are taking this action. Make your “Why” resonate with and relate to the belief system of your audience by connecting it to your “How.” Specify your point of view

This is an excellent opportunity to share a well-known film from author Simon Sinek on the importance of understanding WHY. Take a look at it. When people purchase what you do, they buy why you do it, not the other way around. And your actions only serve to demonstrate your beliefs.” Some of the questions you might want to ask yourself are as follows:

  • What were the circumstances in your life that prompted you to start your blog? What were the dramatic twists and turns that occurred
  • What are some of the most intriguing things you’ve come across in relation to your niche? What unforeseen twists and turns have occurred in your life that, if they had not occurred, you would not be writing right now
  • In order to create a coherent backstory for oneself, you must first piece it all together.

Put some time into writing a tale that will resonate with your audience. This isn’t your typical life narrative. This can be a challenging task at times. It may not appear like your life has been particularly eventful. That’s perfectly OK as well. However, excitement does not have to be the goal of the exercise. For the majority of us, life is not a Hollywood film. Simply bring your narrative to life and infuse it with passion to make it more compelling. Surely, you were experiencing some sort of emotion.

6 – Social Proof

You now have the opportunity to give some third-party evidence that what you’re stating is correct. It would be ideal if you could include some testimonials from customers or subscribers. But… What do you do if you don’t have access to any?

Check out this article for some guidance on how to obtain social proof when you don’t have any testimonials. You can skip this part for the time being if it is absolutely necessary. However, if you are able to come up with anything that makes logical, go ahead and execute it.

7 – Re-Connect Back To Them

This part doesn’t have to be very long at all. However, you have just spent some time talking about yourself, your background, and your reasons for doing what you do. It is now necessary to re-establish a connection between the story and the reader. Reiterate the primary advantage. Once again, draw their attention to the fact that you can assist them in getting where they want to go. All in order for you to lead them to.

8 – Call To Action

Finish the page by stating their “next action.” And the opt-in form will be the following stage in the process. Period.

How to Make Your About Page Beautiful

I’ve already stated my position. I’ll repeat it once more. Your about page is one of the most significant pages on your website, and it should be professionally designed. The majority of about pages I encounter are just a “wall of text” that use the default page template that comes with their theme as a basis for development. Hananiah Wilson explains how to avoid the dreaded wall of text in his article. A large number of people engage in this behavior because they are unaware of any alternatives.

  • Thrive Architect is an excellent example of this, which is why I heartily recommend it.
  • However, in my opinion, Thrive Architect is the most user-friendly and offers elements that are expressly designed for a conversion-focused website, such as our About Page, which we utilize.
  • The ability to customize not just the global theme (such as the header and footer), but also to have complete control over everything in between is provided by the Architect module.
  • To read my Thrive Theme Builder review, please visit this page.
  • The use of these can be effective as well, however they are intended to entirely dominate your theme.
  • Using Thrive Theme Builder in conjunction with Thrive Architect is, in my view, the cleanest solution.
  • Theme Builder was used to create my header and footer, which were both completely customized.

Thrive Themes Bonus Training

Look over my shoulder as I demonstrate some of the ins and outs of Thrive Themes’ tools, best practices, and some handy tips to you. Thrive will also provide you with a direct channel to me so that you can ask any questions you may have about the program and I can serve as an extra line of support for you while you utilize the tools.

If you purchase Thrive Themes through our affiliate link, you will receive access to this course as a free bonus. More information may be found by clicking here.

Getting Great Images For Your About Page

You should pay attention to the graphics that you use on your about page. In order for them to support your branding and messaging, they must first demonstrate their expertise. Many people just search through their own picture archives and select a photo that they think is suitable in the situation. It’s something we’ve all done. I’m in the same boat. There’s no reason to feel embarrassed. However, we still want to choose a picture that makes sense in this context. What about a straightforward photograph of yourself?

But, does it make any difference to your brand’s message?

For example, have a look at the picture collage that I choose to include on the current edition of my about page: These are photographs that I chose at random from our family’s photographic archive.

But here’s what I was aiming for with this one:

  • In order to demonstrate that I am a family man
  • In order to demonstrate that we travel and have a life

So, what exactly does my target market desire in terms of branding? For the most part, they want to be able to live their lives on their own terms, with the freedom to choose their own schedules and locations. They place a high priority on spending time with their families. Do you understand what I’m saying? When we see internet marketing “gurus” upload their ridiculous images of themselves in front of mansions and Lamborghinis, we have a little chuckle about it. Even so, it is a calculated move.

  • Despite the fact that it is a fake, they are displaying the component.
  • I’d be sitting at a picnic table or on a folding chair in front of the RV, depending on the weather.
  • The optimal balance of work lifestyle, geographical flexibility, and lifestyle is portrayed artistically in this piece.
  • One more bit of advise before I sign out.
  • Ideally, I’d position you on one side of the photograph with a lot of room on the other side.
  • So, here’s what I’ll leave you with.
  • Keep away from stock photography.
  • And if you don’t already have a suitable image, you might want to consider having one created just for you.

I’ve created theBlog Design Auditto help you through each of your main pages and design components on your blog so that you can determine whether or not they’re properly optimized for maximum efficiency. I hope you find it useful. To obtain a copy, please click here.

Now, It’s Your Turn

Unless you immediately put what you’ve learned from this post to good use, it was a complete waste of your time. What I want you to do is as follows.

  1. Unless you immediately put what you’ve learned from this post to good use, it was a complete waste of time reading it. What I would like you to do is as follows.

Don’t be concerned about making things “perfect.” When it comes to updating your about page, you’ll be doing it for years if you’re anything like me: on a regular basis. It’s insane how many different versions of my about page have been created. If your about page is simply a default page with the phrase “About” at the top and a wall of text, I strongly advise you to create a new version utilizing a page builder such as Thrive Architect to provide your visitors a better experience. When making improvements to your about page, don’t be hesitant to take inspiration from what other people are doing.

Although you should not replicate anything, there is nothing wrong with getting inspiration and ideas from another website.

It’s referred to as the “Perfect Blog Blueprint.” In that course, we cover a lot more ground than simply the information on your blog’s about page.

In addition to the Perfect Blog Blueprint, you will get access to everything else in our collection, including our blog.

If you’re interested in taking the next step, you should look into the PRO Membership.

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