SMS marketing is something your business should consider, as text message marketing campaigns have an average open rate of 98%. It can have a significant role in eCommerce customer acquisition as long as you know how to properly utilize it.
Why is SMS marketing important?
SMS Marketing boasts greater immediacy and attention than other digital marketing methods: from open rates to delivery, SMS topples email, Facebook, and push notification. When compared to other advertising categories, according to Mobile Marketer, SMS Marketing can lead to higher engagement rates and enviable ROI.
Is SMS a marketing tool?
An SMS marketing automation platform (sometimes referred to as an SMS marketing service) is a tool used to create and send text messages to a specified list of phone numbers.
How do I use SMS marketing to increase sales?
How to Increase Sales with SMS Marketing
- Provide Value with Exclusive Offers.
- Run Time-Limited Promotions.
- Create Alerts for Upcoming Sales.
- Collect Feedback.
- Use Prompts for Personalized Messaging.
- Upsell Relevant Products.
- Send Timely Reminders.
- Encourage Testimonials and Reviews.
Is SMS marketing on the rise?
Text message marketing—or short message service (SMS) marketing—is on the rise as an effective way for your business to connect with a receptive audience in real time. The same research found that open rates for text messages used in marketing are 98%, compared to 20% for marketing emails.
What is the SMS marketing?
Short message service (SMS) marketing is a form of marketing that businesses use to send promotions to customers via text messages. In other words, SMS marketing is the same thing as text message marketing.
How is SMS marketing done?
SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode.
How do you do SMS marketing?
7 Tips to Leverage the Power of SMS Marketing
- Create an SMS Marketing Team. Large SMS marketing campaigns aren’t DIY.
- Know Thy Customer.
- Write Clear Messages.
- Use Call-to-Action Buttons.
- Get Your Timing Right.
- Promote Opt-In Across All Media.
- Focus on Your Best Clients.
What makes a good SMS?
Keep your message short and sweet. Over 90 percent of all SMS messages are read within 3 minutes, making it an intimate way to connect with your customers. With only 160 characters to use, ensure your message is to-the-point and delivers high value so your customer is motivated to respond positively.
What are SMS applications?
Person- to-Person Text Messaging. In these kinds of text messaging applications, a mobile user types an SMS text message using the keypad of his/her mobile phone, then he/she inputs the mobile phone number of the recipient and clicks a certain option on the screen, such as “Send” or “OK”, to send the text message out.
How do I run an SMS campaign?
So, let’s take a look at some of the rules you should follow if you want to create and run a successful SMS marketing campaign.
- Define your goal.
- If selling is your main goal, go for BOGO.
- Never, ever send messages early in the morning or late at night.
- Avoid SMS O’clock time.
- Create effective call-to-action.
What is the conversion rate for SMS marketing?
Text message marketing has the potential to increase your conversions. It has an impressive 32% conversion rate. Compare this to the click through rate in email, which is an average of about three percent.
What SMS open rate?
The average open rate of a text message sits at about 99%, with 97% of messages being read within 15 minutes of delivery. It’s clear SMS has the personal touch and that receiving one from a brand feels similar to receiving one from a friend or family member.
What is a good click rate for SMS?
The average click-through rate (CTR) for email marketing campaigns fall between 6 and 7%, but the average CTR for text messages is a whopping 45%. That’s a huge chunk of people who are more likely to open and engage with your sales and marketing texts, rather than emails!
Role of SMS Marketing in E-commerce Customer Acquisition
To subscribe, send the word “Plan” to the number 575676. Text the word XXXX to 995544 to be notified of special discounts on a variety of items and brands available in-store and online. Text the word START to 22345 to receive discounts and exclusive deals. Surely, you’ve received SMS messages along similar lines at some point in your life? It is a mobile-first world in which we live. Communication is no longer limited to conventional phone conversations and email messages. And, let’s face it, who doesn’t text these days?
And today, even businesses and corporations are sending you text messages to communicate with you.
When you place an online food order, you will receive a confirmation text message, and e-commerce enterprises will send you text messages promoting special deals and discounts.
While it is difficult to think that a technology that was developed decades ago is still in use, it has grown even more popular in the e-commerce industry, which is not surprising.
SMS marketing, often known as text marketing, offers businesses with a platform to engage with their consumers while also efficiently promoting their products and services.
Text messages are really read by recipients.
The creation of an SMS marketing plan is not without its challenges, but there are several strategies that e-commerce enterprises may employ to increase their reach.
1.For customer acquisition
Have you ever wondered if you might gain more consumers and sell your items by sending text messages to them? SMS messages have a worldwide reach and may be used to build long-term relationships with clients. Push promotions assist companies in capturing the attention of their target customers and increasing their presence on the internet. Furthermore, because it is simple for your clients to communicate with you by SMS, your brand looks to be accessible and available. When it comes to retaining leads and converting them into paying customers, shopping cart abandonment messages are one of the most successful SMS automation strategies you can implement.
Business in the e-commerce sector GruntStyle, a company that sends high-quality patriotic clothes directly to clients’ homes, sought to engage in a more personal discussion with potential consumers through social media.
For the purpose of developing a mobile income channel, they opted to experiment with SMS marketing as an abandonment or unused store credit generator. By the end of the first 45 days, Grunt Style had generated an additional $650,000 in income and garnered 50,000 new subscribers.
2.For sales and special offers
Using SMS marketing strategies efficiently, businesses may increase their subscriber lists while also increasing sales. The brand JC Penny has joined the club, and simply texting the word “Join” to the number 527365, users will immediately receive a voucher for a 25 percent discount on any online or in-store purchases. Additionally, combining your SMS software with a customer relationship management system (CRM) aids in the delivery of personalized messages to customers. It’s also a terrific approach to lure back prospective clients who haven’t visited the website in a long time, to be honest.
You will receive a 15 percent discount on your next purchase when you return.
(This offer expires on 10.11.19)” This is a standard client retention tactic for many well-known websites, including Shopify, Gorgias, CartHook, and other similar platforms.
3.For promotions and rewards
Customers want to hear from their favorite businesses about new goods, offers, discounts, and experiences through the communication channels that they like to get information from them. When sent at the correct moment, SMS offers may increase client engagement. Special promotions, discounts, and offers that can only be obtained by text messaging have a greater impact. The use of text messaging to send urgent brand messages to clients is a terrific option. They’re brief, succinct, and straight to the point.
4.For conversational text messaging
Conversational SMS marketing, which is integrated throughout your whole funnel, enables you to respond to your clients’ questions. It shortens your sales cycle and allows you to provide a more engaged experience to consumers who are considering making a purchasing decision. This sort of marketing makes use of chatbot technology in order to provide customers with a more natural and humanized shopping experience. Take, for example, the conversationalSMS marketing campaign launched by Verb Energy.
To contact them by text message if you would want to test out their services or simply want to speak with someone, click here.
They have also integrated text messaging throughout the whole buyer’s experience, which is a first for this industry.
Postscript.io is the source of this image.
5.For post-purchase reviews
Do you solicit feedback from your customers? Obtaining product and service feedback is an important aspect of providing excellent customer service. While you may send emails to customers asking for their opinions, it is as crucial to send SMS messages to the same customers.
Customers should be asked if they are satisfied with their purchase before being asked to submit a review on your website. Receiving constructive comments after a purchase and improving your rating are two benefits of using this post-buy automation tool.
Customers like texting, and SMS marketing has seen significant growth in engagement rates over the last several years. You can ensure that your text messaging campaign is successful by conducting quality monitoring and analysis. The decision is yours whether to write in a conversational tone or in a brief and concise manner- Make use of SMS marketing to establish more personal relationships with your consumers and watch your sales graph soar to new heights. Get current on additional industry-related trends and browse through our ever-growing comprehensive information collection by visiting our website now.
When I’m not traveling, I try to keep up with the newest cloud communication developments and to assist organizations in streamlining their customer support procedures.
E-commerce is the latest craze, and it has risen to become one of the most profitable industries in recent years. E-commerce has bridged the gap between businesses, their products/services, and their consumers, while also saving customers’ valuable time in the process. With e-commerce, everything is just a few clicks away and is extremely accessible. E-commerce has effectively overcome significant hurdles to entry into the industry while also raising the overall standard of the market. All of this has contributed to the emergence of e-commerce as a need in today’s society, with the industry reaching new heights.
Due to the numerous benefits and significant effect of SMS marketing, it is impossible to overstate its significance and function.
Here we are underlining the vital role of SMS in e-commerce customer acquisition and which are as follows –
The most significant advantage of SMS marketing is that it has a far greater reach. Because everyone has a mobile phone, there are no restrictions on the kind of devices that may be used, which allows the reach to be multiplied. It has the ability to target different sorts of audiences and reach them in different ways. Higher reach assists in attracting clients as well as increasing the customer experience and their attitude towards the e-commerce sector.
Understanding customers choice and needs –
Text solutions are the most effective means of gaining an understanding of customers’ preferences and requirements. Every communication will likely pique their interest in a couple of our products/services, with them engaging in the manner that best meets their needs and preferences. This assists e-commerce enterprises in better understanding the preferences and expectations of their customers and, as a result, engaging them in the most appropriate way. If they enjoy your product/services, they will engage with you automatically, which will aid in the development of a large and loyal client base.
- Text marketing is critical in helping businesses understand their customers’ wants, requirements, and preferences, and then acting on those insights.
- They have the ability to make better judgments that are beneficial to both the organization and its consumers.
- Feedback is the most effective method of engaging with clients because it makes them feel as though they are being heard and understood.
- It is also beneficial to the organization, since they are better able to identify their own strengths and weaknesses, as well as function at their peak in the market.
The businesses are working hard to close every loophole and are becoming better every day. In turn, this strengthens their position in the market and contributes to the overall development of the organization.
Dwelling from the inbox into customers’ minds –
Textmarketing services are quite effective in terms of getting into the minds of potential customers. Starting with simple content with the goal of attracting clients, your product/services will gradually become more prominent in the customers’ minds as time passes. Because of this, clients are more likely to prefer your services over others, resulting in a larger customer base. It aids in the development of loyal long-term clients as well as the expansion of the organization. It is advantageous for both a start-up and a well-established organization since SMS marketing is both cost-efficient and produces good results.
- Companies may easily afford the expense of a single text message, and it allows them to reach the greatest number of people and build a strong consumer base.
- SMS is extremely important in every industry because of the numerous benefits it provides.
- SMS is the most convenient and effective method to begin with, as it allows you to reach the most number of people and produce the greatest amount of output.
- It is beneficial to both the marketer and the client, and it fosters a positive relationship between them.
The Role Of SMS Marketing In Customer Acquisition For ECommerce
During the last decade, the e-commerce business has experienced significant and consistent development as an increasing number of consumers move away from the high street and into the virtual world of the internet. Email Marketinghas long been the preferred method of communicating with a website’s database of clients, but SMS Marketingis gaining traction as a means of amplifying a brand’s message and playing a critical part in new customer acquisition, according to a recent report. With open rates of 98 percent within five minutes of being sent, SMS Marketing proves exactly how powerful it is and why it should play a key position in your entire marketing communications plan.
Another advantage is that we have been conditioned to check our phones throughout the day; SMS does not have the same levels of perceived intrusion that other kinds of communication and advertising can often have.
SMS works perfectly with other marketing channels, such as email, allowing you to utilize the two of them together to complement and improve the power of the other. This allows you to develop a highly successful client acquisition strategy and nurture people along your sales funnel using SMS.
What is SMS Marketing?
SMS marketing is the practice of sending promotional SMS text messages to your database in order to make them aware of relevant offers or promotions that they are likely to be interested in, as well as to encourage them to take action and convert as a result of those offers or promotions.
Why is SMS Marketing so Effective?
Making sure that your message gets in front of your target audience is one of the most difficult components of marketing your eCommerce business and the items you have to sell. The majority of people’s email inboxes are overflowing with promotional communications from companies vying for their attention. Unfortunately, for the majority of individuals, it is just not feasible to check every single email, which means that your critical message will not receive the attention that it needs. In this case, SMS Marketing might be of assistance.
MillennialsGeneration Z are Mobile First
SMS is a highly effective channel for reaching and engaging individuals across a wide range of demographics, but it is particularly effective for Millennials and members of Generation Z.These days, the majority of these people have their mobile devices within reach at all times of the day – in 2013, 79 percent of people aged 18-44 had their smartphones with them 22 hours a day, and this figure is likely to be even higher now.Mobile devices have become an extension of the individual ratchet, and they are becoming increasingly important.
The vast majority of SMS messages are opened and available to use within less than 2 minutes after being received, making it the ideal channel for sending time-sensitive offers such as flash discounts and end-of-day specials, which are particularly popular these days. Within minutes, your message will be sent and placed in front of as many people as possible, increasing conversions and earning significant amounts of income for you.
Build Closer Relationships
You may use SMS to develop consumer interactions and increase their loyalty to your brand, both in the short and long term, by sending them messages. Customer contact may be centered upon SMS, and 2-Way SMS is one of the most efficient methods of accomplishing this goal. To sum it up, you can give your consumers with a truly conversational marketing experience by allowing them to contact you and receive a response from you in real time using SMS. Using this information, you can then give a more personalized service that actually places the consumer at the center of your interactions with them.
Council Post: Why SMS Is The Marketing Tool Of The Future
MuteSix, a premier performance marketing agency that has scaled some of the world’s fastest-growing e-commerce businesses, was founded by Steve, who is also the CEO. getty Our interactions with friends and family were maintained through social media, video chats, and text messages throughout the last year, while the epidemic kept us primarily apart from them. In 2020, the average adult in the United States will spend more than three hours each day using a smartphone. Despite the fact that consumers have been pleasantly pleased by their screen time statistics, they are not abandoning their smartphones as a result.
- SMS — Short Message Service, often known as texting — gives marketers the option to reach customers where they spend the majority of their time: on their phones.
- Here’s why SMS is the marketing tool of the future, as well as how to take use of it right away.
- Text messages are answered in around 90 seconds on average by a human being.
- When it comes to abandoned carts, customer support questions, and advertising new product releases and seasonal specials, SMS has proven to be an effective marketing tool.
- Because of the channel’s early success, it is probable that it will continue to develop before achieving its full potential as a standalone e-commerce platform in the future.
- When the checkout procedure is not smooth enough, as many as 97 percent of consumers will abandon their cart and walk away from their purchase.
- Texting is a highly personal medium, making it a perfect route for DTC (direct-to-consumer) firms to communicate with their customers.
DTC brands are usually the first to use new marketing channels when they are introduced.
They then segment consumers based on their previous activity and utilize that information to give them customized messages.
It is possible to level the playing field and allow a two-way communication between brands and consumers by sending an SMS message to them.
There is no need for expensive creative or administrative tools, therefore there is no need to invest in them.
While the premise of SMS appears to be quite basic, marketers should approach it in the same way they would any other performance marketing tactic, by taking a methodical approach to the process.
Texts from brands should not be perceived as significantly different from those from friends or colleagues.
They can then go a step further and continue to offer incentives in order to avoid losing customers.
The main message is that SMS is the next step of e-commerce development.
In the next years, SMS will develop and have the potential to become a fully shoppable experience; everything a customer can do on a Shopify site will be possible via text message.
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Top SMS Marketing Strategies For Ecommerce (2021)
Ecommerce is increasing at a rapid pace, particularly mobile commerce, often known as mcommerce. In addition, while email marketing has long been one of the most popular methods of communicating with customers, SMS marketing is swiftly rising in popularity. Why? Because it has a greater ability to pierce through noise than practically any other channel. Consider the possibility if your company’s marketing materials were noticed virtually immediately – without the requirement for an internet connection.
To assist you in getting started with SMS marketing to improve ecommerce sales, we’ve partnered with industry professionals to offer best practices, top recommendations, case studies, and other resources.
What Is SMS Marketing?
But first, for those who are unfamiliar with the term, let’s define it: what precisely is SMS marketing? A text message marketing campaign is defined as the act of distributing promotional items to customers via text message. Sending a text message to your subscriber list saying, “BOGO just today in store!” is one example of this. SMS marketing is defined as “come receive your discounts.” SMS marketing is primarily a technique that you may use to deliver offers and other information to current consumers who have given you permission to send them text messages in the first place.
Top 3 Reasons to Use SMS as a Marketing Tool
Getting your product or service in front of your target audience is one of the most difficult marketing difficulties facing businesses today. Our inboxes are overloaded with information, and advertisements are so ubiquitous on our social media accounts that we rarely see them any longer, thanks to information overload. SMS has a distinct edge in this situation.
1. SMS marketing is designed for mobile commerce.
According to a recent research, (46 percent) of people claim to spend between 5 and 6 hours each day on their mobile devices during their spare time. As a result, it is vital for firms to engage in marketing that is mobile-friendly. SMS messages, on the other hand, make it simple to do so because they are meant to be viewed on mobile displays. ‘SMS is ideal for sending time-sensitive communications such as flash sales and limited-time promotions.’ When most people are awake, they have their mobile phones within easy reach, and it might be difficult to ignore the ding of an unread text message when it arrives.
2. High open rates can lead to more engagement.
Non-stop opening and interaction with SMS messages indicates that people are paying attention to them. “The regularity of open rates is the most significant benefit our clients experience. In other words, the message is getting across — and it’s resulting in high click-through and conversion rates as well as high channel intimacy and attributable revenue statistics, which all contribute to an impactful return on ad spend (ROAS).” — Cheryl Sanders, General Manager of Listrak’s SMS department Additionally, according to a customization research conducted by McKinsey for Periscope, SMS messages achieved excellent levels of engagement from buyers all across the world.
It was particularly popular in the United States, where it was the channel most likely to get a ‘open and read’ response.
“SMS may assist you in reaching a highly engaged audience – and this can result in more repeat sales and a higher customer lifetime value for your business.” — Mariam Avetisyan, Ecosystem Marketing Manager of Klavyio, in an interview
3. Connect with shoppers using their preferred communication method.
SMS also allows you to contact with customers in the manner in which they prefer to be communicated with. People prefer to feel like they are in the know, and they want to believe that they are important to businesses. The fact that your company uses text messaging to keep customers informed about special deals, events, and other news that is relevant to them makes them feel cared for and included in the process. As a result of the recent data and privacy regulations, engaging customers through email and paid advertising is becoming increasingly challenging.
How to Get Started Using SMS Marketing
The reasons for using SMS marketing are clear to you, but how can you get started implementing the strategy? An overview of the process of sending your first ecommerce SMS marketing message is provided below.
1. Narrow and define your goals.
Make sure, as you would with any marketing endeavor, that you begin with a specific objective in mind and that you know exactly what you want to accomplish with this new channel. “When it comes to SMS, the options are virtually limitless — and this may quickly become overwhelming. Many merchants want to be ‘in the mobile channel,’ but they haven’t figured out why they want to be there or how they want to be there. So start with a single major aim and an emphasis on immediate victories, and then expand on your existing competencies.” — Cheryl Sanders, General Manager of Listrak’s SMS department For example, eliminating cart abandonment and customer support calls are two goals you can start with right away.
2. Find a great vendor to partner with.
Once you’ve narrowed down your options, it’s time to look for the ideal companion to share your life with. Prioritize working with a provider who not only makes setup and launch simple, but also has the ability to scale with you as your SMS channel grows over the years. Large commerce platform BigCommerce interfaces with various top SMS service providers, including the following:
- Klaviyo is a marketing automation and customer data platform used by more than 70K businesses to increase revenue by fostering positive interactions with their consumers
- It is owned by Salesforce. Omnisend is an ecommerce-specific email and SMS marketing automation tool designed to assist small and agile teams in driving more revenue without increasing their workload. Listrak is a comprehensive digital marketing platform that is trusted by 1,000+ major retailers and brands for email, text message marketing, identity resolution, behavioral triggers, and cross-channel orchestration. Listrak is headquartered in San Francisco, California. Attentive is a best-in-class text message marketing company, with over 4,000 prominent businesses putting their faith in us. SMS may be converted into a money-generating medium in a matter of months, and text messages can generate income.
“Some of the features to look for when assessing a provider are complimentary connectors, comprehensive list growth capabilities, smart personalization and targeting inside both automations and campaigns, and the ability to communicate with your subscribers in real time and two-way.” As Director of Ecosystem Partnerships at Attentive, Greg Bauman explains
3. Work on growing your subscriber base.
As soon as you’ve decided on your new SMS marketing platform, it’s time to start building your subscriber list. “You may gather SMS subscribers in a variety of ways, including through a form on your website, an email flow, or by including a checkbox in your checkout flow on any major ecommerce platform.” A phone number and signup keyword can also be provided, which can be texted in by those who wish to participate. — Mariam Avetisyan, Ecosystem Marketing Manager of Klavyio, in an interview It goes without saying that compliance is one of the most crucial considerations when it comes to SMS.
Because SMS marketing is a permission-based channel, it’s critical to guarantee that all components of your campaign, particularly the process of expanding your list, are carried out in a highly compliant fashion.
4. Launch your first campaign.
Take your time in the beginning to experiment with different ideas and discover what works best for your ecommerce business. “Experiment with SMS and consider it as a separate channel. We recommend that you start with a one-time campaign. If you’re sending out many emails about the same promotion, pay attention to how you can differentiate the messaging. Once you’ve gained trust, you may integrate SMS into your marketing automations to provide a seamless consumer experience across all channels.” Tracy Puckett, Content Manager at Omnisend, explains what she means.
5. Continue to test.
Don’t make the mistake of assuming you hit the ball out of the park the first time. Alternatively, the second option. Alternatively, the one-hundredth. Continue by examining the outcomes and analytics you established for your SMS marketing campaigns, in order to determine what is working and what needs to be improved. Continue to experiment with different messages, times of day and week, promotions, and workflows in order to determine the most effective SMS approach for your ecommerce store.
SMS Marketing Ecommerce Best Practices
Now that you’ve put up a strategy for SMS marketing, let’s take a look at some crucial best practices to assist guarantee that your efforts are successful.
1. Add value to your customers.
When you reach out, make certain that you have something useful to contribute, such as the following:
- One-of-a-kind or unusual offer, especially if it is only available to subscribers on your SMS list A offer that is only valid for a limited time, such as BOGO for the remainder of the day on products you need to get rid of
- Customers who could be interested in participating in an event will need to know certain information. Promotional introductions to new items or services, particularly if you’re offering your SMS list first dibs on the product or service
2. Keep it short, sweet, and to the point.
Make every effort to be succinct. These messages are being viewed on small displays by the general public. Try to avoid sending a string of texts and limit yourself to one call to action at a time (CTA). Keep in mind that many individuals still pay a fee for text messages, so they will not appreciate you sending three messages to express the same message to three different persons.
3. Personalize your SMS marketing campaigns.
Keep in mind to use your brand voice wherever feasible, and to put out the extra effort necessary to personalize your communications as much as you can. It is possible to do this by building sectioned lists and texting groups based on the topics that they are most interested in. When using data automation, try to include people’s names in their messages wherever feasible.
Example SMS Marketing Messages to Send
When it comes to starting a conversation with your consumers, there are typically two sorts of messages you can choose from: transactional and broadcast. When a text message is sent as a result of an activity, it is referred to as transactional SMS. Just as with email, you can set up triggered text messages to be sent to customers once they do a certain action, such as signing up for communications, placing an order online, or attending an event. Broadcast SMS are scalable marketing communications that, despite the fact that they are not triggered directly by a previous activity, should nonetheless be extremely relevant to customers.
Transactional messages and broadcast messages are both illustrated in the following instances.
1. Complement your welcome emails with a text.
Many advantages may be gained from using automated welcome email programs, ranging from enhancing the client experience to raising engagement rates. Adding SMS to the mix might also assist to increase your chances of success. Also, just as you would in an email, don’t forget to emphasize any benefits of signing up for the service.
2. Send speedy order confirmations and updates after a sale.
Sending order updates by text message helps to establish a foundation for your SMS strategy. Consumers who are well informed are satisfied customers. A first-rate customer experience entails providing clients with regular information on the status of their orders, including shipment and delivery schedules, among other things.
3. Automate date-triggered SMS marketing messages.
Meet consumers in the times that matter to them — from appointment reminders to birthdays and abandoned cart text messages — and build lasting relationships with them. Additionally, by meeting with clients on their mobile devices, you may achieve significant gains in holiday sales. A simple, clean email combined with timely, tailored SMS alerts is a must-have throughout the Christmas season. With the correct omnichannel marketing automation software, you can automatically draw in names and personal information to provide an additional layer of personalisation to your SMS, allowing you to increase your conversion rates.
4. Deliver new arrival notifications to prompt a purchase.
SMS marketing messages are an excellent way to inform customers about your newest product releases. This is a perfect example of when an SMS message may be preferable to an email — particularly if the product is in high demand and would otherwise sell out quickly. Furthermore, in addition to boosting internet traffic, new product updates are a terrific method to encourage clients to visit your business in person instead of only online.
5. Promote flash sales to drive urgency.
Text notifications that are short and to the point might help you with your email marketing plan. Customers who have previously purchased from you may find that a timely reminder is all they need to return and place another order with you.
6. Keep the conversation going with content-driven communications.
Increase the value of the customer experience by delivering value-driven engagements directly to the consumer’s mobile device. Inquire about their experience with the product they purchased, or show them a video demonstrating innovative ways to utilize the product. SMS is a fantastic medium for delivering brief, to-the-point material since it is fast, direct, and clear, making it ideal for short messages.
Getting started with SMS marketing is a straightforward process. Identify the purpose of your message and the people who will receive it, and then locate an SMS messaging provider to deliver the message to. Then you may begin sending out messages to your customers and clients. Try to keep them brief and relevant, and avoid appearing on people’s cell phones on a daily basis to avoid overstaying your welcome. This marketing technique may grow more effective the more you use it — and the more you analyze your findings to determine what you should do differently in the future.
SMS marketing for ecommerce: top mistakes for e-merchants to avoid
When you incorporate SMS marketing into your ecommerce marketing approach, the possibility for success is tremendously increased. Because SMS marketing has an opening rate of 98 percent and an average opening time of less than 3 minutes, it is the most effective medium for getting your message across quickly and efficiently. With approximately 30% of customers responding to marketing SMS and nearly half of these responders making a purchase, SMS is a powerful channel for driving customer interactions as well.
Discount codes delivered via SMS are utilized 10 times more frequently than discount codes delivered through other methods.
Having saying that, SMS may be a difficult medium to grasp and navigate.
This article lists some of the most common SMS marketing blunders that should either be corrected immediately or avoided entirely in order to increase the success of your future SMS marketing initiatives.
Top SMS marketing mistakes, and how to avoid them
The necessity for client agreement before sending any marketing SMS messages is a prevalent subject seen in marketing rules all across the world. Before receiving marketing emails, a consumer must express explicit approval, sometimes known as “opting-in.” While the TCPA regulations in the United States and the GDPR requirements enforced throughout Europe have very similar requirements when it comes to obtaining customer consent, it is less difficult for online retailers to formulate one opt-in procedure that can be used for their global marketing strategy.
European regulators may punish companies up to €20 million for failing to acquire a legal opt-in, whereas in the United States, companies can be fined up to $500 for each SMS they send that violates the rules.
According to research, 75% of customers are pleased with the communications they receive from companies once they have opted-in to receive them.
Instead, they may concentrate their efforts on contacts who have expressed an active interest in them through an opt-in.
Always obtain a legally valid SMS opt-in
When acquiring an opt-in, firms must adhere to a few more criteria that must be followed. Both the GDPR and the TCPA laws require that, in order to gain an opt-in, a corporation must do the following:
- Obtain your written approval or an invitation to accept marketing communications before you begin receiving them. Make it crystal clear which company is having access to their information
- And Make good on the promise that was made in order to get the opt-in
- Ensure that there is an opportunity to opt-out at any moment
Many e-merchants make the mistake of failing to comply with the final of these regulations, which is to provide a choice to opt-out. It is the job of marketers not only to give an opportunity to opt-out, but also to guarantee that opting-out is as simple as opting-in in the first place. If it just takes one click to opt-in, you must also provide a one-click option to opt-out. One of the most straightforward methods of obtaining legally acceptable opt-ins quickly is through the use of marketing automation software such as Carts Guru.
Send your marketing SMS at the right time
This is one of the most powerful aspects of SMS marketing since it allows firms to communicate with customers promptly and in a very personal manner. 82 percent of customers keep their SMS alerts turned on at all times, allowing companies who have an opt-in to contact their target audience whenever and whenever they want to reach them. Please do not misuse your authority. E-merchants must respect the medium and refrain from interfering with consumers at inconvenient hours, such as late at night, early in the morning, or on weekends, among other things.
In the United States, Canada, and France, there are time limits on the sending of corporate SMS messages. Messages cannot be sent to the following countries:
In order to avoid annoying your consumers with messages at inconvenient hours, it is a good idea for e-commerce marketers to use these sending time constraints to their worldwide SMS marketing operations. If you’re using marketing automation software, such as Carts Guru, the hard work is already done for you. Your communications will only be sent automatically and at the most opportune moments.
Make sure your marketing SMS are personalized
SMS is a popular medium for blast campaigns that are delivered to a large number of people on a generic ‘all contacts’ list. Using a generic SMS blast may be quite beneficial in some situations, such as promoting a seasonal sale or sending out a special discount code. While these generic mass communications are effective in situations where you are not giving a discount or special deal, people might get quickly frustrated by them in other situations. E-merchants may reach out to clients with individually relevant SMS messages by segmenting their contacts into appropriate lists.
The following are contact lists that every SMS marketer should make use of:
- To create a VIP customer list, you may recognize your most valuable customers for their devotion and reward them with exclusive offers or insights into your business. Make contact with clients following their initial transaction in order to begin building a connection
- Create new customer lists
- List of clients who haven’t purchased with you in a long time
- Call them and tell them you appreciate their business
- Lost-contact list Create lists of clients according to their geographic location, and make sure that the communications you deliver are appropriate to their current weather conditions, seasonal changes, and national holidays. Customers who have expressed interest in your brand but have not yet purchased from you are targeted with a prospect activation list, which is created expressly for them.
Instead of sending out mass SMS messages that customers may find annoying, e-merchants may send out personally relevant SMS marketing that customers will engage with by segmenting their clients into such lists.
Choose the right type of SMS sending number for ecommerce
When building an SMS marketing campaign, one of the first considerations that e-merchants must make is the sort of’sending number’ to utilize. This is one of the most difficult selections to make. There are three possibilities, each with its own set of advantages and disadvantages:
The fact that it is the least expensive of the three transmitting numbers is a plus. Cons: You can only send one message per second, which is a serious limitation for someone who has a large number of contacts to communicate with. Cons: Long-code numbers are not intended to be used for marketing reasons, according to the rules. This implies that you must write your texts in such a way that they do not appear to be marketing messages, and if your carrier even thinks that you are sending marketing SMS, your messages may be rejected or banned.
Advantage: They are originally quite inexpensive. The downside is that there are hidden costs hiding under the surface. Customers can respond to toll-free telephone lines without incurring any further fees of their own. So, who is responsible for the cost of these responses? Yes, you do. This frequently results in a large amount of unwanted spam, for which your firm must subsequently pay a fee.
Advantage: Users will be able to send marketing messages in mass. Advantage: There are no hidden or additional expenses. Although they are more expensive than the other two choices, they are the only viable option if you are serious about SMS marketing.
Make an informed decision on the sort of sending number you will employ since it will have a significant influence on the overall performance of your SMS campaign. If you require any further information on the three possibilities, please see this blog article.
Stick to the 160 character SMS limit
SMS is a communication method that should be used cautiously. The communications themselves should be succinct and to the point, and the frequency with which they are sent should be kept to a minimum. Remember to keep the 160-character restriction in mind when creating content for a marketing SMS campaign. If you send a message that is longer than 160 characters, it will be divided in half and will cost twice as much to send. 160 characters may appear to be a lot, but keep in mind that you must include a link back to your online business as well as maybe some unique characters such as emojis in your message (which occupy more than just one character in your limit).
Make the most of the characters you’ve been assigned and guide clients to the next step of their adventure.
Don’t overuse the channel
Having the ability to notify consumers in real time by email or text message has its advantages and disadvantages. When done properly and sparingly, it may be a tremendously profitable approach to attract clients quickly; yet, if done excessively, they will get quickly annoyed. It is recommended that you should not send more than 2-3 marketing SMS to a single consumer in a single week as a general rule. It doesn’t matter whether the communications you deliver are personally relevant and valuable to the consumer; no one wants to be inundated with marketing announcements on a consistent basis.
In fact, studies have shown that if a firm sends out more than 10-15 SMS every month, the unsubscription rate begins to rise dramatically.
Always direct customers to the next step in the buyer’s journey
Every marketing SMS you send must be accompanied with a call to action. There must be a clearly defined next step for your consumer to do in order to complete a purchase transaction. This call to action can take the shape of one or more of the following:
- Inclusion of a link to your website
- A link to a product that they have recently purchased
- A link to a shopping basket on your website that the contact has abandoned
This call-to-action (CTA) must be basic, succinct, and easily apparent even to customers who merely glance at it briefly. Clickable terms such as “complete purchase,” “learn more,” and “shop now” are effective in encouraging the client to take the next step in the process. The majority of the time, marketing SMS messages are sent to clients in order to urge them to make a purchase. In order to increase the possibility of a consumer completing a purchase, the transition from reading the SMS to clicking on “confirm payment” must be as easy as possible.
Jules Blog: eCommerce SMS Strategy: How Can It Impact Customer Acquisition?
Even if buyers merely glance at the message, the call-to-action (CTA) should be clear, simple, and easily accessible. To stimulate the customer’s next step, clickable terms such as “finalize purchase,” “find more,” and “shop now” are useful.
Marketing SMS messages are often delivered to clients in order to persuade them to make a purchasing decision. A seamless transition from reading the SMS to clicking on “confirm payment” is essential if a consumer is to have the best chance of making a purchase.
Why Do You Need an SMS Strategy?
Let’s face it: we’re in a bind. If you want to be successful in 2020, you must have an SMS plan in place. The days when email was the most effective technique of communicating with clients are over. In fact, 75% of millennials prefer to get information such as special specials, purchase updates, and customer satisfaction surveys by text message rather than email, according to research. If millennials have such a high rate of unemployment, just think how high the rate is for Generation Z! These are also the demographics that are more inclined to make purchases via eCommerce websites rather than traditional brick and mortar retail locations, according to research.
- So if these younger populations are your target clients, you must develop a marketing plan that is relevant to them—and when it comes to millennials and Generation Z, SMS is the most effective method of communicating with them.
- In this case, though, the numbers truly do speak for themselves.
- Text message marketing messages receive a response rate of 45 percent, which is 7.5 times greater than the response rate of 6 percent received by email marketing messages.
- Because you are unable to interact with your clients face-to-face while running an eCommerce business, you must ensure that you cover all of your marketing bases.
- In addition to SMS marketing, a comprehensive marketing plan will incorporate social media marketing, email marketing, and print advertising, among other elements.
SMS Strategies for eCommerce
Depending on your target population, there are a variety of various SMS marketing strategies that you may employ to reach your clients in the eCommerce sector. Some of them you may already be familiar with, while others may be completely new to you. In any event, they are all sound ideas that are well worth your time to investigate and incorporate into your company’s operations.
- Recovery of Abandoned Carts: A high cart abandonment rate is something that eCommerce firms contend with on a regular basis. Managing this issue may be quite unpleasant since it can result in erroneous inventory counts as well as a lack of actual income! In addition, even though you may have previously believed that there was no effective method to solve this issue in your online business, abandoned cart recovery SMS services have recently made this possible
Customers who have abandoned things in their online shopping carts before completing the transaction might be contacted by live agents using services such as Cart Text. You can effortlessly integrate their app with your Shopify account, allowing them to access all of your information and begin communicating with your consumers! A live agent will contact each client to remind them of the wonderful products they have in their basket and to ask them what they need to do to complete the transaction successfully.
However, if you hadn’t inquired in the first place, you would never have discovered this.
Thanks to strong engagement rates triggered by tailored message, services such as Cart Text may help you save up to 21 percent of your abandoned carts.
Consider how much money you might make if you could keep 21 percent of your abandoned carts in your possession rather than having them float about in cyberspace.
- Promotional Programs: Offering a promotional program through SMS is an excellent approach to enhance your client acquisition rate. You are providing them with an incentive to become a member of your mailing list! In exchange, you receive their contact information, which you can use to provide them with recurring prizes and incentives to visit your website and make a purchase on your behalf. Flash Deals: Using SMS to advertise flash sales is an excellent method to finally get that new consumer through the virtual door! You are essentially giving them an opportunity that they just cannot afford to pass up. The most essential thing to remember in this situation is to pick an expiry date that is quickly approaching—usually within the same day! Thus, you may capitalize on the person’s strong emotions that are driving them to purchase because of the “limited time offer.” Coupons: Sending out special coupons on occasions such as birthdays and anniversaries is another manner in which an unified SMS strategy may have an influence on client acquisition. Not only is this a terrific approach to encourage customers to spend money in order to actually utilize the coupon, but it also helps to establish a type of virtual connection with your client because you are following up with them and tailoring your material to their special interests.
How to Build the Perfect Text
Your SMS plan must be just that: a strategy. It cannot be anything else. It’s not you who’s coming up with strange texts on the fly and sending them out without a moment’s hesitation. In order to create the perfect text message that people will really read, you must first use your customized approach to create the perfect text message.
- In order to create the perfect SMS marketing message, the first thing you must do is include the name of your firm. Marketing texts are typically sent from random five- or six-digit phone numbers that do not always display a “caller ID” indicator. Your consumer will have no notion who is texting them until you mention your name in the first few words of the message. Creating a personalized SMS marketing message is the next step in creating your perfect SMS marketing message. Make a point of addressing your customers by their first names and making them feel special. Engaging with customers in this manner will aid in the development of a positive relationship and the overall effectiveness of your SMS strategy in the long term. When it comes to the actual content of the message, you want to keep it as brief and direct as possible to avoid confusing the recipient. Despite the fact that messages are, in general, shorter in length, the receiver is unlikely to want to read through 160 characters merely to reach the point of the message in question. You should be completely honest with them about what you are attempting to express or what you are providing them. Consider that SMS marketing is a form of “direct response marketing,” so consider what you want the recipient to do as a result of receiving your text message. Thinking about it will assist you in writing a fantastic message
- At the end of the day, you must include the opportunity to opt-out in each and every SMS message that you send. People must be able to opt-out just as easily as they must be able to opt-in
- Both are required.
How to Incorporate SMS Marketing With Email Marketing
Although email marketing is no longer the trendy new thing it was 15 years ago, it does not rule it out as a viable marketing strategy entirely in the future. For best results, email marketing should be utilized in conjunction with SMS marketing to maximize the effectiveness of each channel. This is especially true if you’re in the eCommerce industry, as you must approach clients in every method possible in order to promote your brand and establish a relationship with that customer. Emails are perceived as being slower, lengthier, and less personal, and they might feature eye-catching visuals to entice you to open them.
In contrast to text messages, which are more urgent and usually include a call to action, emails are a wonderful method to share information that is not time sensitive with individuals you know.
While an SMS message, on the other hand, will notify your clients of a flash deal that will only be available for the remainder of the day.
Your eCommerce clients are aware of this, which is why it is critical to employ SMS texts and email communications in conjunction with one another.
If you’re in the eCommerce industry and don’t currently have an SMS marketing plan in place, this is something you should start working on as soon as possible. The fact is that it can assist with not just client acquisition but also customer retention, which may be much more significant! Sources: