If you’re on the fence about the AdWords certification, here are 4 reasons why you should get it ASAP.
- It’s a Form of Social Proof and Credibility.
- Create a Stronger Value Proposition.
- Google Adwords Certification Will Build Your Resume.
- Google Adwords Certification = Free Promotion.
Why You Should Get Google Ads certified?
Those who receive it must demonstrate a high level of proficiency in their understanding of Google Ads. According to Google: A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
What are the benefits of AdWords?
Benefits of Google AdWords
- 1) Adwords works faster than SEO.
- 2) Increase brand awareness.
- 3) Reach more customers through their Gmail Inbox.
- 4) Reconnect with visitors of your website.
- 5) Measure your performance consistently.
- 6) Explore more using your ads.
- 7) Tackle your competition better.
- Go to Chapter Three.
Can you cheat on Google certification?
You can cheat during the test Since there’s no way for Google to control what you’re doing in your browser, you can just open up another tab or laptop and search for the answers. What’s more, the only constraint when taking the test is the time limit.
Is it worth getting Google certified?
If you’re interested in a new job in some of the fastest-growing technology sectors, Google Career Certificates can provide some of the skills you’ll need. Google says there are more than 1 million open positions in these fields, with an average starting salary of $69,000.
What is AdWords and how it works?
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page.
Do AdWords really work?
Yes, Google Ads works. Google Ads is an affordable form of advertising that allows for targeting qualified, in-market prospects, and if managed correctly, it can deliver strong ROI, helping you grow your business’s leads and sales.
What are the two benefits of using automated bidding?
Time saving and Cross analysis are the two benefits of automated bidding.
Can you retake AdWords exam?
The Google AdWords and Analytics tests basic to advanced knowledge of the Google products. With a required passing score of 80%, the AdWords and Analytics exams are rather difficult to pass. Thankfully, digital marketers can retake an exam after 7 days. The exams are free to complete and available in 14 languages.
How do I become an AdWords expert?
How to Become a Google Ads Specialist
- Learn how Google Ads work.
- Understand the Google Ads certification process.
- Choose your Google Ads certifications.
- Prepare for the Google Ads exam.
- Get Google Ads certified.
- Apply your skills.
- Stay informed of Google Ads changes.
- Renew your certification.
How long is the Google level 1 test?
Google Certified Educator Level 1 Exam To become certified, you must pass the Google Certified Educator Level 1 exam. The Level 1 exam includes multiple choice questions, drag and drop, and performance-based scenarios. The exam is 180 minutes and has a $10 fee.
What is Level 1 Google certification?
Google Certified Educator Level 1 (GCEL1) is a certification that verifies you have learned the skills and tools to use Google tools in the classroom as an educator.
Should You Still Get A Google Ads Certification?
Shella is a Shopify theme that may be used for many different purposes. Effortless, sanitary, and adaptable. This is a premium Shopify theme that is also responsive. Shella was created by a team of web developers with years of combined expertise in online development. While it has many of the same characteristics as other themes, it also includes certain distinctive characteristics that are not found in other themes. Additionally, with a page speed score of 89 (based on Google Lighthouse), your store will load faster than similar Shopify stores on the market.
Thank you for taking the time to read our article on how to start a Shopify store.
Posted by Maryna Petrenko as a guest on her blog.
She is the founder and proprietor of the MPIthemes online agency, which she founded in order to assist merchants in increasing their profits.
What Is The Google Ads Certification?
The Google Ads Certification is a certificate issued by Google certifying that you have successfully completed one of the Certification examinations. There isn’t a single Google Ads Certification that you can obtain, instead there are six that you may obtain, one for each component of the Google Ads platform:
- Google Ads Search Certification
- Google Ads Video Certification
- Google Ads Display Certification
- Shopping Ads Certification
- Google Ads Apps Certification
- Google Ads – Measurement Certification
Unlike other certifications, there is no one Google Ads certification, but rather six. If you pass any of these examinations, you are considered “Google Ads Certified.”
From Google Adwords Certification To Skillshop
You could notice that the software looks completely different if it has been a while since you took a certification exam. It used to be that you had to pay $100 to sit for the Google Adwords Individual Certification exam in the early days of Google Adwords (they dropped that fee a couple of years ago). To get certified, you had to pass the Google Adwords Fundamentals test as well as one of the Advanced Adwords examinations in order to receive your certification. (I recall printing out the whole training handbook, which was a couple hundred pages long, and shutting myself in a conference room to study for my first exam back then.) And it paid off: I received my very first certification!
In 2016, the certification program was renamed Google Academy for Ads to better reflect its new name.
Also about this time, the Google AdWords Certified Partner program was renamed to the Google Partners program, which is still in operation today.
Skillshop is the name of the certification platform that is now in use.
All of the additional tools that you may learn about in Skillshop are listed here. The Google Partners program is also undergoing a reorganization, which is why I decided to withdraw from it.
Is the Google Ads Certification Worth The Hassle?
If you’re still reading this page, there’s a strong probability that you’re still interested in becoming certified. So that I don’t ruin your celebration, I’ll describe how to prepare for and pass the Google Ads certification exam in the next sections. Allow me, however, to speak about the areas in which it falls short, if you don’t mind my doing so.
Heavy on the WHAT, light on the WHY
In our business, Store Growers, we provide Google Ads training, and we frequently receive the question of why we are competing against the FREE resources that Google provides on their website. Comments like those are typically left by individuals who have never dealt with Google Ads before. All of the training resources that Google makes available are extremely focused on the features and functionality of their products. However, they don’t go into detail about why you would choose one feature over another.
In order to get good outcomes, you must employ techniques and approaches that are not included in these qualifications.
Drink the Google Kool Aid
You’ll learn about Google Ads via its training materials, which will include what Google wants you to know about the service. There are several instances in which Google is just attempting to advertise its most recent features. Allow me to provide you with an illustration of what I mean. An example of study materials that are included with the Google Shoppingcertification is seen in the image below: Three of these subtopics are stuff you don’t actually need to know about to get started:
- Product advertisements in local markets
- Showcase shopping advertisements
- Performance planner
It’s crucial to remember that when you’re teaching someone fresh the fundamentals of Google Shopping, there are some things that are far more important than that. For example, account structure, custom labeling, and tiered bidding are all options. These strategies will genuinely make a difference, whilst the others might be a complete waste of time and resources. So, if you decide to pursue the certification, keep in mind that all you need to know in order to pass the exam does not necessarily prepare you for life in the real world.
4 Reasons Why You Should Get Google Ads Certified
So, given all of the negative publicity surrounding Google, are there any compelling reasons to pursue certification? There are a couple of them.
Reason 1 – Required for your future job
In some cases, holding a certification is a necessity for the position. Sometimes it’s only to see if an applicant is willing to go through the motions of the interview process. In other cases, it is a condition that has been added to the job description by the human resources department of the company.
Reason 2 –Low bar to pass
I will teach you how to pass the Google Ads certification test later in this post. Taking the Google Ads certification exam is completely free, and passing it is not difficult. Even if you have no prior expertise or portfolio to show for it, this is one of the most straightforward things you can do to demonstrate that you are serious about working with Google Ads.
For those of you seeking employment, you may want to say that you read all of the posts on the Store Growers blog and that you are a subscriber to the Store Growers YouTube channel. I’m convinced that it will provide you a competitive advantage over your competition.
Reason 3 –Get some experience
For many people who are new to Google Ads, gaining experience is often a case of the chicken and the egg. People will not allow you to run their campaigns if you don’t have any prior expertise. However, if you do not have access to campaigns, you will not learn anything. As a result, going through the certification procedure will provide you with several instances from which you may learn. In spite of the factthatthere arebetter venues where you may witness genuine campaigns in action.
Reason 4 –Signal to Outsiders
The Google Ads certificate isn’t really valuable to most people who work in pay per click marketing, according to our research. However, to others outside of the field, declaring that you have been certified by Google regarding your talents and expertise might be viewed as a positive quality indicator. While I do not believe that a certification indicates talent, I do not wish to downplay the impact that this can have on other people’s perceptions.
Google Ads Certification Requirements
Now, let’s go into the specifics of the test itself. Here’s what you’ll need to accomplish in order to obtain certification:
1 – Passing grade
In order to pass a specific specification test, you must correctly answer at least 80 percent of the questions. Please keep in mind that you only need 70% for the Apps Certification.
2 – Number of questions
There are between 46 and 50 questions on each exam, and the amount of questions fluctuates from one to the next. All of the questions are in the multiple-choice style.
3 – Maximum time
Once the exam has begun, you will have 75 minutes to complete the task. Keep in mind that you will not be able to pause the video, so make sure you have at least an hour to spare. There are 50 questions total, and you get 1.5 minutes for each question. That may appear to be a short amount of time, but some questions will be straightforward, while others may require you to re-read the question and answers several times. Also, keep in mind that once you’ve answered, you won’t be able to go back and examine your response.
4 – Validity
Once you have earned one of the Google Ads certificates, you will have one year to use it. After then, you must repeat the exam in order to maintain your certification.
7 Hacks To Get Google Ads Certified Quickly, Effortlessly
In most cases, if you’ve been working with Google Ads for some time, you should be able to pass the test without needing to study. For those who don’t have a lot of hands-on expertise, here are some pointers to help you get started.
Hack 1 – Fail Fast
If you fail a Google Ads exam, it is not the end of the world; simply repeat the exam within 24 hours. This may appear to be a weird choice to begin with, but it is the one that has had the greatest impact on me. As a result, when I took my first test in 2012, I was quite serious about it, reading and re-reading all of the study materials and looking at other sources, taking notes, and so on. I believe I received a score of 98 or 99 percent on the exam, with only one question being missed. However, while I only required 80 percent to pass, I probably wasted a significant amount of time on it in the end.
If you fail the exam (which I am convinced you will not), you may always repeat it the next day at a different time.
Some questions will be the same, and you’ll be more comfortable with the exam if you’ve taken it before. A certificate is a certificate is a certificate. (It does not indicate how many attempts were required.)
Hack 2 – Study the materials inside Skillshop
I’ve already said that I believe the resources contained inside Skillshop are insufficient if you want to see real results from Google Ads. However, they are most likely the most qualified to pass the exam. Img: Google Ads Certification Study Materials Google Ads Certification You’ll learn about the qualities that Google is looking for, as well as the features that Google will question you about on the actual test. The majority of the study materials are written and image-based, with connections to further resources such as the Google Ads support manuals.
Hack 3 – Focus
If you wish to get certified, you must first choose which of the six certificates you want to pursue. It is entirely up to you which one you choose. However, it is usually wiser to pass the one with which you have some prior expertise or the one with which you will most likely be working in the future. The Google Ads Search Certification is a wonderful choice if you want to work for a marketing firm in the near future. In the event that you plan to work for a video production firm, earning your Google Ads Video Certification may be a wise investment.
If you truly want to obtain more, start with one and work your way up to the others later.
Hack 4 – Read carefully
Because of the way the questions are phrased, you might be reminded of those terrible tests you had to take in school. They are all multiple choice, and there are several questions that are weirdly phrased, appear to be quite clear at first look, or contain the “all of the above” option as one of the alternatives. Allow me to give you an illustration: Question: Google Ads is the ideal tool for promoting. (Choose all that are applicable.)
- Harry, who has an internet business where he offers custom-made candles
- Sally, a pianist who is seeking for additional engagements
- And others. The University of Canterbury, which is looking to expand its student body
- Bob, a salvage yard owner who has to get rid of the wrecked cars at his yard
- All of the foregoing
My sole piece of advise in this situation is to pay great attention to the language of the actual questions and to attempt to think through the many possibilities that are presented. And there are times when you simply have to take a chance. Keep in mind that you can afford to miss ten questions out of fifty and still pass the test.
Hack 5 – Open Your Own Account
The majority of the study resources are written in text form, which might make the entire learning process seem quite theoretical. To combat this, attempt to put what you’ve learned into practice on your own Google Ads account. Why not create a Google Ads account for the sake of practicing?
It is completely free to create one, and you will be able to explore all of the features of the site. Create a new campaign, experiment with the various choices, and so on. It will make the entire process much more pleasant and will assist you in putting all that you have learned into practice.
Hack 6 – Help out someone else
If you’ve started your own account but feel that you still need more hands-on experience, you should consider obtaining access to a real-life trading account. If you don’t have any money to spend or a business to spend it on, locate someone who does have money to spend on you. Consult with the folks you know to find out what they think. Who is responsible for executing Google Ads campaigns? We’d appreciate it if you could have a look at their account. Even if you don’t interact with the system, seeing a real account with real data may make a significant impact in your comprehension of how everything works.
That may lead to the acquisition of your first client.
This account represents a real business (the Google Merchandise store), which is operated by Google and has Google Ads campaigns directing traffic to it.
Advertisements from the Google Merchandise shop are available for purchase.
Hack 7 – Cheat
Cheating is the last and most effective method of passing the exam swiftly and simply. Taking the certification will open in one of your browser tabs, allowing you to search for answers without having to close the certification window completely. This is a pretty typical approach used by scammers. Given that I operate a site with a ton of information on every aspect of Google Ads, I see a lot of those kind of searches coming in:I haven’t taken the Search Ads Certification in a while, but I’m willing to wager that the question above was copied and pasted from a real test question.
It seems unlikely that copying/pasting all of the questions into Google will result in much learning if your goal is to really learn something.
Google could simply come up with a mechanism to block individuals from exploring the internet while they are taking the exam.
Those would not exist if individuals were not actively looking for solutions to these questions.
Passing The Google Ads Certification
Cheating is the last and most effective method of passing the exam swiftly and easily. Taking the certification will open in one of your browser tabs, allowing you to search for answers without having to close the certification page completely. A fairly popular strategy is to use a ruse like this. Given that I operate a site with a ton of information on every aspect of Google Ads, I see a lot of those kind of searches coming in:I haven’t taken the Search Ads Certification in a while, but I’m willing to wager that the question above is a copy/paste of a real test question: It all comes down to your reason for taking the exam and whether or not this is acceptable.
I think it’s acceptable to Google the answers if you only want the certification and nothing else.
A slew of websites exist that compile all of the Google Ads certification answers in one place, which is also convenient. It’s possible that they wouldn’t exist if people weren’t looking for solutions in the first place.
You’re Certified, Now What?
Now that you’ve earned your Google Ads Certification, you’re certainly eager to reap the benefits of your accomplishment.
Apply for Google Partners
Becoming a Google Partner, as I’ve already stated, is no longer an attractive proposition in my opinion. The Clients First Club is a fantastic choice to consider! However, this does not imply that you or your company are required to opt out. The certification is one of the prerequisites, so if you don’t have any issues with the requirements, go ahead and enroll.
Add to you resume
Make sure to mention your qualification on your resume if you are seeking for work. It is important to note that many job applicant systems automatically screen resumes for keywords, so make sure you click that option.
On your own website, or the website of your firm, you might declare that you have received certification. If you are accepted into the Google Partners program, you will be given a badge that you may display.
On LinkedIn, you may include the Google Ads Certification in the Certifications area of your profile. Potential employers will be able to view it, and it will appear in searches as a result: Everyone who has earned a Google Ads Certification
Is Getting Certified A Good Idea?
If you have a Google Ads Certification, you may include it in your Certifications section on your LinkedIn profile. Potential employers will be able to see it, and it will appear in searches as a result of this method: Google Ads Certifications are held by everyone.
4 Reasons Why You Should Get AdWords Certified
You may include the Google Ads Certification in your LinkedIn Certifications section. Potential employers will be able to view it this way, and it will appear in searches: Everyone who holds a Google Ads Certification
What are the benefits of being a google ads certified professional?
Learn everything you can about your brand and your customers. In your agency’s portfolio as well as on your own résumé, it appears professional. There are more items. There are several advantages to becoming a Google Adwords certified Partner for every given business or entrepreneur to consider. Using the certification, you may develop social proof, establish trust, and even drive more sales by providing a more compelling value offer. However, one of the most valuable advantages is the opportunity to receive free marketing.
- The presence of an Adwords certification emblem on your website will lend credibility to you and your firm.
- AdWords certification is highly recommended if you plan on advertising with Google and want to be taken seriously.
- Of course, being certified in anything does not automatically make you an expert in that field.
- This is only one of the many reasons why you should get Google AdWords Certification.
- By completing one or more of Google’s certification examinations, you may earn the designation of Google Ads certified professional.
- You may claim to be a Google Ads certified professional, and you can include your certification in your LinkedIn profile.
- With the Google Advertising evaluations, you will be evaluated on your capacity to deliver ads in the Google Search Network, the Google Merchant Center, and YouTube, as well as on your ability to effectively target Display and Mobile ad campaigns.
- In conclusion, here are the 10 most compelling arguments for being professionally certified as a Google AdWords Professional.
- In light of the fact that being certified requires passing one or more certification examinations, it all boils down to how knowledgeable you are with the Google Ads platform.
- A Google Ads certification is an excellent place to start if you’re a rookie looking to start a career in online advertising or a seasoned marketing expert looking to brush up on your paid marketing abilities.
Google will feature you on their verified website of partners if you have earned AdWords certification and have become a Google Partner, as described above. Looking for a Google AdWords accredited provider to manage your pay-per-click campaigns? You’ve come to the right place.
WHY YOU SHOULD GET ADWORDS CERTIFIED
Interested in having your company acknowledged by Google as a specialist in online advertising? Google ad certificationis essential for demonstrating your experience in handling online advertisements to achieve your unique marketing objectives. This post will provide you with a comprehensive overview of the Google ad certification, its significance, and how to become a Google ad certified. So let us begin by describing what this certification is intended to do.
What is Google Ads Certification?
It is a technique of examination that Google uses to determine your ability to supervise online ads, often known as Google Adwords campaigns. “A Google Ads certification allows individuals to show that Google acknowledges them as an expert in online advertising,” according to Google. Google Ad Words partner or certification plays an important function in the management of a client’s advertising account on Google Ad Words. The majority of businesses prefer to engage a team of digital marketing professionals to plan and manage their campaigns.
In both circumstances, the Google Adwords approved individual or agency is given advantage over the others.
One such test is the Google AdWords Fundamentals exam, which consists of multiple-choice questions and is required.
You must select one of the options from the list below.
- Search advertising, display advertising, video advertising, shopping advertising, mobile advertising, and digital sales are all examples of paid search advertising.
In an interesting twist, you can select as many items from the above list as you wish for your second exam as well. The exam is completely free of charge. In all, you will have 120 minutes to complete the foundations and 90 minutes to complete the second exam. To earn the certification, one must achieve an average score of 80 percent on each exam.
Reasons why you should get Ad words Certified
You’ve been debating whether or not you should become AdWords Certified. We are providing you with four legitimate arguments for taking the certification into consideration.
- You become well-known
- You gain knowledge and skills. It is simple, quick, and completely free. Your company’s image improves.
1.You get noticed
Obtaining your Google Ad Words Certification will help you to thrive in your profession. It adds value to your CV and raises your level of trustworthiness. Your chances of being employed as a digital marketer grow as well, because many digital marketing organizations prefer to hire people who have earned their Ad Word certification.
2.You learn new things.
In addition to the online Google Ad Words certification, you will also receive training modules that will teach you about numerous new capabilities that you may not have been aware of before. You will have a thorough understanding of marketing operations and will be able to use your knowledge in your specific area. The certification also improves your knowledge of Google AdWords and teaches you how to use the company’s products.
3.It is quick, easy, and free!
Another advantage of being Google Ad Word certified is that it is completely free.
You simply need to complete four weeks of training to be eligible. After completing the program, you should be able to sit for the test within a few days. Furthermore, there are no age or academic restrictions when it comes to enrolling in the certification program.
4. Your brand improves
You may increase the performance of your brand or company by putting into practice the skills and information you have gained. By implementing effective campaigns, you will be able to develop and implement smarter advertising and marketing decisions in the future. This certification adds your company to the list of Google certified partners, which increases the legitimacy and loyalty of your customers to your brand. In the end, it leads to an increase in the number of customers.
Do not skip the training module as you can learn a lot from it, and the content will help you pass the test easily.
If you still have questions, please contact us right away. Other considerations include:
- You will get extensive understanding of internet advertising and Google Adwords if you don’t have a marketing background or are new to the area after completing the certification course. It will assist you in finding a job that is related to your skills and experience. It maintains your PPC knowledge current by providing you with access to industry trends, research, events, and updates. After becoming certified, you can display a logo on your website to indicate that Google has endorsed your talents in PPC advertising and has approved you as an Ad Words expert
- However, this is not required.
How to get the certification?
Now that you’ve learned enough about Google AdWord Certification and are persuaded of its importance, let’s speak about how you may become a certified professional. Where can you go to sit for the exam? The Google Ad Word certification may be obtained through the skillshop.com online training and certification program, which is operated by Google. There is no option for a separate offline evaluation. To begin, create an account at Google talent store dot com. Select your desired language as well as your preferred time zone, and then click Save.
- For example, if you wish to obtain the Google Ad Search Certification, simply click on the link and you will be sent to the appropriate information.
- However, you may also conduct research on the internet or read books to learn more about the subject matter.
- You will now be needed to sit for and pass an assessment in order to receive your certification.
- The fundamental examination covers the essential ideas of Ad Words, such as defining online advertising, describing its significance, and explaining how to use Ad Words in the most effective way.
- Final Remarks In this world of digital search marketing, having a certified Google ad Word specialist or firm on your side may be really advantageous.
Do not skip the training module as you can learn a lot from it, and the content will help you pass the test easily.
If you still have questions, please contact us right away.
5 Reasons You Should Be Google Certified – Site-Seeker
I recently received my Google Analytics certification, and I am currently working on earning my AdWords certification as soon as possible. At Site-Seeker, I deal with these platforms on a regular basis. I studied these topics in college and have experience with them. After that, you might wonder why I would want to become certified in the first place. There are several advantages, but as a member of the team at an Internet marketing agency and PPC advertising firm, I am particularly pleased to be able to assist my colleagues.
Are you unsure of what I’m referring to? Here are five compelling reasons for you, as a marketing professional, to pursue certification:
You’ll earn endorsement from Google
Whatever your situation, whether you’re an individual or a member of a group, this is a useful tool to have on hand. People can discover you more easily thanks to the Google Partners platform. Through its own search engine, Google Partner Search, it may be able to generate new networking possibilities or even new prospects. Members of Google Partners are also eligible for an array of other perks, such as training events, customer service assistance, promotions, and beta testing chances. Those are some fantastic benefits!
You might learn something new
If we’re being honest, there are no such things as true experts, especially when it comes to individuals who identify themselves as such. At the very least, you’ll be able to enhance your craft. Yes, I’m certain there are certain capabilities on these sites that you are either utilizing incorrectly or not utilizing at all. Why not enhance your understanding of the subject matter if you already know it? On the other hand, you can discover something that is completely new to you. Consider it to be the first step on your road to recovery.
Now it’s time to start learning as much as you possibly can.
It’s always wonderful to be wanted and appreciated.
Improve your company’s performance
By understanding how to correctly set up and use Analytics, you will be well on your way to making better suggestions and judgments regarding strategy execution. Furthermore, it is in Google’s best interests for any firm to get excellent results from their AdWords campaign. Through the certification process, you will gain knowledge about how to develop effective campaigns and get the conversions you desire for your business.
Learn about your brand and your customers
Google Analytics, in particular, is a fantastic tool to employ when conducting any type of study on your company’s brand. Using your newfound expertise, you’ll be able to explore and delve deeper into the data collected, gaining valuable insight into your consumers’ behaviors as well as how they engage with your brand and website. You’ll be able to tell what’s working and what isn’t, and you’ll be able to make better judgments as a result of this knowledge.
It looks good in your agency’s portfolio and on your own résumé
It’s simple: certification demonstrates that you are knowledgeable in your field. This appears to be a positive impression to both potential clients and future employers. Even if a customer has no prior knowledge of what the certification process comprises, they will be confidence in your ability to do the task at hand because of your qualification. Would you like to engage with a certified PPC advertising firm or a group of people that vow to do their best for you on a consistent basis? When seeking for work in the Internet marketing field, you may find that Google certifications are frequently necessary or at the very least a preferred qualification for many organizations.
It also demonstrates your willingness to study and keep up with the latest trends and developments in the business. It’s time to beef up your résumé!
BONUS: You can get AdWords certified for free!
That’s correct, being a Google Partner grants you access to training and study materials, as well as the opportunity to become certified at no additional cost. To participate in Google Partners, you’ll need to join up if you haven’t already. Keep in mind that Google offers a variety of certifications that you may achieve, and that new courses are continually being added that you can enroll in. If you’re trying to become certified on your own, I recommend starting with a platform that you are already familiar with so that you can have a feel for the process before moving on to areas that are more difficult to master.
4 Reasons You Need an Agency That’s Google AdWords-Certified
Marketing on Thursday, September 7th, 2017
4 Reasons You Need an Agency That’s Google AdWords-Certified
Is your brand visible in the search results when someone searches for your product or service on Google? Do they choose to click on it if it does appear? For your brand, a well-crafted Google AdWords campaign may make a significant impact. In order to have a well-crafted campaign, you’ll need an agency that is familiar with Google’s AdWords platform. Balcom Agency is pleased to announce that we have achieved certification as a Google Partner. Your advertising campaigns will be managed by a Google AdWords–certified expert as a result of this arrangement.
As a Google advertising partner, we (and, by extension, our clients) now have access to the following Google advertising tools:
- Is your brand visible in the search results when someone searches for your product or service? Do they choose to click on it if it does show up on the screen? For your brand, a well-crafted Google AdWords campaign may make a significant impact. In order to have a well-crafted campaign, you’ll need an agency that is familiar with Google’s advertising platform. As a recognized Google Partner, Balcom Agency is pleased to announce our new position as a company. This implies that your advertising campaigns will be managed by a Google AdWords–certified specialist. A Google support staff is also at our disposal to ensure optimal campaign success and adherence to the most recent best practices – a benefit that only around 10% of agencies with the Google partnerbadge can claim. The following benefits are available to us (and, by extension our clients) since we are a Google advertising partner:
Is your company’s name visible in the search results when someone searches for your product or service on Google? If it does appear, do they choose it by clicking on it? It is possible for a well-crafted Google AdWords campaign to make a significant difference for your business; but, in order to have a well-crafted campaign, you will need an agency that is familiar with Google. Balcom Agency is pleased to announce that we have been accredited as a Google Partner. This implies that your advertising campaigns will be managed by a Google AdWords-certified specialist.
As a Google advertising partner, we (and, consequently, our clients) now have access to the following features:
About Google Ads certifications – Google Ads Help
Obtaining a Google Ads certification is a professional credential that Google awards to those who demonstrate expertise in both the fundamentals and advanced parts of the Google Ads platform. At the time of writing, there are six Google Advertising certifications available: Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads apps, and Google Ads measurement.Please note that the Google Ads Measurement certification does not count toward the Partner badge.A Google Advertising certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
This article covers the benefits of being Google Ads certified, how to get certified, and how to convey your certification status with others. You may obtain Google Ads certificates on the SkillshopGoogle Ads certification website.
Before you begin
To access the Google Ads examinations that are necessary to become certified, you must first create a Skillshop account. If you do not already have a Skillshop account, you may do so here. Learn how to create a Skillshop account from the ground up.
- To access the Google Ads examinations that are necessary to become certified, you must first register for a Skillshop account. If you do not already have a Skillshop account, you must do so. Learn how to create a Skillshop account from the comfort of your home.
How to have your certification count toward your company’s Google Partner status.
Google Partners certification requirement
To become a Partner or Premier Partner, you must meet one of three criteria categories, one of which is certification. It is possible to fulfill the certification requirement by earning certificates in Google Ads Search, Google Ads Display, Google Ads Video, Shopping Ads, and Google Ads applications, among other things. The Google Ads Measurement accreditation does not count toward earning the Google Partner badge, as previously stated. It is possible to obtain these credentials by going to theSkillshop Google Ads certifications website.
How the Google Ads certification works
You’ll have access to the free Google Ads certification examinations as well as associated learning pathways that you may use to prepare for the assessments after your Skillshop account has been created and activated. When applying to become Google Ads certified in a certain Google Ads product area, you must first complete the relevant product area evaluation, which can be found on Skillshop. Certifiable products include those in the domains of Google Advertising Search, Google Ads Display, Google Ads Video, Shopping ads (including remarketing), Google Ads applications (including remarketing), and Google Ads measurement (including remarketing).
|Google Ads Search Certification||Demonstrate your mastery of building and optimising Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.|
|Google Ads Display certification||Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.|
|Google Ads Video certification||Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale.|
|Shopping ads certification||Validate your proficiency in using and optimising Shopping ads. Certified users will also demonstrate knowledge of how to create and optimise Shopping campaigns that maximise reach and conversions.|
|Google Ads Apps certification||Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show that they understand the fundamentals of campaign creation and advanced optimisation strategies.|
|Google Ads Measurement certification||Demonstrate your ability to measure and optimise digital ad performance using Google’s measurement solutions. Certified users will show that they understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business.Note: The Google Ads Measurement certification doesn’t count towards the Google Partner badge.|
Google Ads certificates are available in a total of 22 different languages. The following languages are available: Czech, Simplified Chinese, Traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese. The following languages are available:
Preparing for the Google Ads certifications
We encourage that you have prior on-the-job experience using Google Ads to be successful. In addition, you should be familiar with online advertising principles and best practices, and you should have expertise managing various sorts of Google Ads campaigns. You may prepare further by enrolling in courses on Skillshop.
Assessment passing scores and time limits
You should have prior work experience with Google Ads, since this will be beneficial in your job search. In addition, you should be familiar with online advertising principles and best practices, as well as experience managing various types of Google Ads campaigns. You may also prepare by enrolling in classes on Skillshop.
How to stay certified
Your Google Ads certification will be valid until the product area certification expires, at which point it will be invalid. The certificates are valid for one year from the date of issue. In order to maintain your certification, you must retake and pass the certification assessment in the relevant product area on a regular basis.
Guidelines for communicating your certification status
Your Google Ads certification demonstrates to employers that you are a qualified online advertising specialist.
As a result of this recognition, you can share the following information with present and future clients:
- With your Google Ads accreditation, people will know that you’re an experienced online advertising specialist. Following your successful completion of the Google Ads certification assessment conducted by Skillshop, you have earned this accreditation.
An example of what you might be able to say about your certification status is as follows. As a Google Ads certified professional, I’ve demonstrated my product knowledge by passing various examinations that measure my proficiency with the Google Ads platform. I am qualified to assist you in growing your business on the internet through the use of Google Ads’. Here are some extra recommendations for distributing your certification information:
- An example of what you might be able to say about your certification status is: As a Google Ads certified professional, I’ve demonstrated my product knowledge by passing various examinations that evaluate my knowledge of the Google Ads product. With Google Ads’, I’m qualified to assist you in growing your business online. The following are some extra recommendations for distributing your certificate of completion:
The difference between Google Ads certifications and the Google Partner badge
- Google Ads certificates are available to individuals. As a qualified professional, you may display your accomplishments with a personalized certificate produced by Google
- However, this is not required. Through the Google Partners program, businesses may earn the status of Google Partner or Google Premier Partner. The ability to advertise one’s firm as a Google Partner will be granted to a company that satisfies the qualifications to become a Google Partner. It is important to note that a firm does not automatically become a Google Partner just by participating in the program.
Those who wish to become certified in Google Advertising can do so. In your capacity as a qualified professional, you may display your accomplishments via the use of a personalized certificate produced by Google. Through the Google Partners program, businesses may become Google Partners or Premier Partners, respectively. The ability to market oneself as a Google Partner will be granted to a firm that satisfies the standards to be accepted as a Google Partner. Remember that a firm does not automatically become a Google Partner just by enrolling in the program; rather, a company must meet certain requirements.
The Pros and Cons of Google AdWords Certification
If you want to be recognized in 2017, you must be present on the internet. If you truly want to get seen, you will almost certainly have to spend money on some form of internet advertising to do so. There’s only one king in the digital marketing kingdom when it comes to sponsored advertisements, and that’s Google AdWords. It generated a stunning $79.4 billion in revenue for Google in 2016, at an average cost per acquisition of $59.18 per acquisition.
What is the Google AdWords Certification?
It is the official exam from Google to determine how successfully you manage your AdWords campaigns. It tests your understanding of PPC fundamentals and best practices, and it is required in order to work for any credible PPC firm. You must pass at least two examinations before you can be considered certified for AdWords marketing. The first of these is the AdWords Fundamentals test, which is required for all candidates to pass. You have the option of selecting the second test based on what will be the most beneficial (or simplest) for you to complete at the time.
- The requirement is that you pass at least one of these tests, but you are free to take any number of them.
- The time restriction for the Fundamentals, Search, and Display assessments is 120 minutes, while the time limit for the Mobile, Video, and Shopping tests is 90 minutes.
- So, what exactly do you need in order to pass the test?
- When it comes to cheat sheets, suggestions, and claims of acing the exam in 20 minutes, there are plenty of questionable outcomes to be found.
The study guides for each of the examinations are sufficient in itself to ensure that you are well prepared to pass the test. Check out this step-by-step tutorial on Google Partners Help if you want to learn more about how to apply to take the exam and become certified.
Why you should get AdWords Certification
It is the official exam from Google to determine how well you manage your AdWords account. It tests your understanding of PPC fundamentals and best practices, and it is required in order to work for any credible PPC firm. You must pass at least two examinations before you can become certified in AdWords. AdWords Fundamentals is the initial test, which is required for everyone. It is followed by two further exams. You have the option of selecting the second test based on what will be the most helpful (or simplest) for you to complete in the time available.
- The requirement is that you pass at least one of them, but you are free to take as many as you wish.
- Fundamentals, Search, and Display Tests have a 120-minute time restriction, while Mobile, Video, and Shopping Tests have a 90-minute time limit each.
- Exactly how much preparation is required for this exam?.
- When it comes to cheat sheets, hints, and claims of acing the exam in 20 minutes, there are plenty of questionable outcomes to be found.
- Each of the examinations comes with a study guide, which is sufficient preparation to ensure that you pass the test.
Recognition and credibility
Once you complete your examinations and earn your certification, you’ll receive a very fantastic prize. A certificate of completion is awarded to any individual or corporation that successfully completes the exam. If you run an agency, you will receive a symbol labeled Google Partner, which you may display on your website or blog to demonstrate your status. Individuals, on the other hand, receive certification – you will receive a personalized certificate from Google. For the majority of individuals, Google ranks rather high on the list of brands they can put their faith in.
If a customer is searching for someone to manage their PPC campaigns, they are more likely to trust a Google Partner than they are a firm that does not have any certifications or accreditation.
People will be able to find you
As soon as you pass your examinations and earn your certification, you are entitled to some very interesting benefits. A certificate of completion is awarded to each individual or organisation that successfully completes the exam. A Google Partner emblem is awarded to agencies, and you may display it on your website or blog as a sign of your partnership with the company. Google certifies individuals on the other hand – you will receive a personalized certificate from Google if you meet the qualifications.
You and your organization will gain credibility if you display an AdWords certification emblem on their website or on their business cards. Clients who are searching for someone to handle their PPC campaigns will almost always choose a Google Partner over a firm that does not have any certification.
You will get invaluable knowledge and skills
Depending on your present position, you will be able to get a great deal of knowledge about Google AdWords and pay per click advertising. For total beginners, you will be completely immersed in AdWords and will master the fundamentals of the program. Even better if you have PPC experience but do not hold a certification in the field. The exam and study will introduce you to new AdWords alternatives that you may not have been aware of or used previously.
Learn more than AdWords
It’s never a bad thing to learn more. If you become competent with AdWords, you will almost certainly pick up a few other abilities that will be valuable to you in other areas. Google’s SEO toolkit is intertwined, and if you are familiar with AdWords, you will need to get familiar with Google Engage and Google Analytics in addition.
Why not get AdWords Certification
While many people believe that being certified in AdWords is a good idea, there are many who believe that it is not the be-all and end-all of PPC certification. Let’s have a look at some of the reasons why being certified is not such a good idea in this article.
You can cheat during the test
Even though there are many proponents of becoming AdWords certified, there are many who believe that certification is not the be all and end all of PPC training. Now, let’s have a look at some of the reasons why becoming certified is not such a good idea.
It just gives you a driver’s license
The majority of the time, earning any form of license just means that you passed the theoretical portion of the exam and moved on. In actuality, you are unlikely to possess many of the abilities necessary to be completely proficient in the activity for which you took the exam in question. Consider this: how many years of driving experience did you have before you began to feel confident in your abilities as a motorist? An AdWords certification indicates that you are familiar with the fundamentals of pay-per-click campaigns and the AdWords platform.
AdWords certification only offers you with the most fundamental tools for managing PPC campaigns.
Getting your hands dirty and running your own AdWords advertisements is essential if you want to obtain practical AdWords expertise.
You have to retake it every year
Objectively speaking, this isn’t a huge disadvantage for someone who is just getting started with PPC. Within a year, digital advertising may undergo significant changes, making it quite beneficial to refresh your memory on the subject. For new PPC candidates, retaking the exam every year means relearning the most important concepts and keeping them fresh in your mind. For more experienced PPC professionals, the procedure may be excruciatingly painful. If you have a thorough grasp of AdWords and use it on a daily basis, taking a test on it every 12 months is a time-consuming undertaking.
Should you get AdWords certified?
It all relies on who you are, where you are in your profession, and, most importantly, what you require at the end. If you’re just starting started with PPC and learning the ins and outs of online advertising, you should absolutely consider gaining your AdWords certification. You will study the fundamentals of advertising and establish the groundwork for more complicated advertising concepts in the future. Potential employers and business partners will find it highly beneficial as social evidence as well.
Your track record will speak volumes about you, far more so than any credential could ever do. However, having that Partner label to flaunt as a symbol of trustworthiness is a huge plus. Because of your abilities, you should be able to pass the exam on your first attempt every time.
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Why You Need a Google-Certified Partner to Manage Your AdWords
Google AdWords is by far one of the most efficient methods of acquiring new customers on the internet. It is now more crucial than ever to have the proper team handling your AdWords account, particularly one that has achieved the coveted designation of Google-certified partner, as a result of its widespread reach and popularity. The internet is awash with information on how to maximize Google AdWords efficiency and return on investment, but no one knows the program better than the Google specialists who developed it in the first place.
We at Big Light Digital are honored to have been selected to participate in this special program.
Because of our continual education and hands-on experience, as well as our track record of success, we understand what distinguishes successful campaigns from terrible efforts, and this translates into more ROI in less time for company owners such as you.
Accept No Substitutes—5 Reasons to Hire a Google AdWords Specialist
A result of the widespread usage of Google AdWords, there are an overwhelming number of freelancers and marketing agencies that claim impressive outcomes. Aside from that, several companies employ in-house digital marketing professionals to manage their AdWords ads. The finest results, on the other hand, are always obtained when businesses choose AdWords management that is conducted by actual professionals, particularly at advertising firms. As a result, teams of specialists who are familiar with every facet of the platform and who are continuously learning new things.
Take a look at these five compelling arguments: The outcomes of campaigns carried out by Google-certified partners are superior– Google AdWords is a very competitive market with a lot of options.
Utilizing the services of an AdWords specialist that has been certified by Google may provide a significant competitive edge, since they are equipped with information and strategies that are more current and successful than their rivals.
As long as you work with a Google-certified firm, you can be certain that you’ll be getting round-the-clock campaign management that’s tailored to get you the most bang for your budget.
AdWords advertisements that are expertly created and maintained bring in new customers to your company– When it comes to finding new clients in your region, a large number of them will turn to the internet, and running a successful AdWords campaign is one of the most effective methods to contact them.
AdWords, in the hands of specialists, may completely revolutionize your company’s income and profitability; nevertheless, in the hands of beginners, it can be ineffectual and even harmful.
We don’t just settle for techniques that are marginally effective or that improve the quantity of visitors to your website by a modest percentage.
The third advantage is that an agency AdWords specialist will have a deeper grasp of your organization and sector.
Whatever the challenge, whether it’s honed in on the proper methods or understanding how to rapidly recognize typical and aberrant performance outcomes, agencies have the experience that matters—especially if they also handle other areas of your online presence.
The most effective AdWords ads are also holistic in nature, which means they include every facet of a company’s industry and marketing strategy—and who knows those aspects better than the agency and its team of professionals that manage your online advertising campaigns?
Effective AdWords ads are not one size fits all and do not necessarily work “out of the box.” Freelance or in-house AdWords specialists may have fewer possibilities, however advertising firms sometimes have a large number of specialists or staff who have worked on AdWords ads in the past.
Another advantage of incorporating new perspectives into your advertising approach over time is that it will become more effective.
However, there is almost always space for improvement, and having many individuals monitoring your AdWords campaign over time reduces the likelihood that possible improvements will go between the cracks.
Agencies and their teams of professionals give continuing assistance, education, and feedback– Agencies make a concerted effort to be on the cutting edge of new technology and software, particularly when it might be advantageous to their customers.
Agencies also appreciate the need of assisting their customers in understanding the worth of digital initiatives, such as AdWords, which means you won’t be left in the dark when substantial changes to the platform are implemented by the search engine giant Google.
Finally, having an agency handle your AdWords means you’re only an email or phone call away from receiving vital feedback on how your PPC dollars are doing and the ROI of your most recent campaign when you work with an agency.
Ready to Take Advantage of the Power of Google AdWords?
Advertising on the internet is something that we are quite enthusiastic about at Big Light Digital. As a one-stop shop for all things internet marketing, we strive to be your go-to resource for designing strong, successful, and cutting-edge Google AdWords campaigns that will get your business recognized and offer you a significant competitive advantage. Reach out to us right now to speak with one of our AdWords consultants.