12 Social Media Marketing Tips for Restaurants
- Show Off What’s Behind the Scenes.
- Create a Consistent Voice.
- Respond to Online Reviews.
- Use Social Media to Drive Email Signups.
- User-Generated Content.
- Spotlight Your Employees.
- Ask Questions to Engage Followers.
- Capitalize on Trending Topics.
How do I market my restaurant on Social Media?
10 Ways To Promote Your Restaurant On Social Media
- Create a Facebook Fan Page. You absolutely need a Facebook page for your restaurant.
- Tweet, Tweet, Tweet.
- Encourage Check-Ins: Foursquare.
- Blog About It.
- Get Listed on Yelp.
- Showcase Videos on YouTube.
- Share and Promote on Instagram.
- Publicize on Pinterest.
What are the best social media marketing tips?
Social media tips for any platform
- Create a specific strategy for each social media platform.
- Be consistent.
- Focus your messaging.
- Measure & analyze results.
- Invest in video content.
- A/B test whenever possible.
- Join in on communities.
- Interact with your audience.
Which social media is best for restaurants?
5 social media platforms that help increase restaurant sales
- Facebook – biggest restaurant social media potential.
- YouTube – video guides.
- Twitter – share information about industry events.
- Instagram – restaurant social media platform for food photo promotion.
- Pinterest – restaurant social media visual communication.
What should a restaurant post on social media?
10 social media content ideas for your restaurant
- Tell the story of your restaurant.
- Give a behind-the-scenes look at your restaurant.
- Highlight the people on your team.
- Bring attention to your vendors.
- Interact with your followers with questions.
- Respond to online comments.
- Take advantage of user-generated content.
What is the best marketing strategy for restaurants?
9 Effective Strategies For Restaurant Marketing
- Go Social.
- Get a Website.
- Bring The Contests On.
- Don’t Leave Out Email Marketing.
- Reach Out To Local Food Bloggers And Influencers.
- Get Listed On Food Apps.
- Social Paying.
- Tap Into The Power Of Social Media Marketing.
How do I promote my restaurant on Instagram?
Simplest Ways To Make The Best Of Instagram Restaurant Marketing
- Take Advantage Of The Free Tools.
- Post Regularly.
- Use Interactive And Relevant Hashtags.
- Increase Your Followers.
- Post High-quality Content.
- Collaborating With Food Bloggers.
- Replying To Your Customer’s Comments.
- Running contests.
What are some general tips for social media success?
5 Tips for Effective Social Media Marketing
- Have a social media strategy. Would you throw a party without a plan?
- Know your audience.
- Ensure your brand image is consistent.
- Post helpful and valuable content that fits with your business objectives.
- Monitor your results.
How do I practice Social Media Marketing?
10 social media best practices for 2021
- Research your customers.
- Conduct a competitor audit.
- Establish and maintain your brand’s voice.
- Choose the right time and amount to post.
- Use tools to plan and automate tasks.
- Respond to customers promptly.
- Tap into subject matter experts at your organization.
How can restaurants improve their marketing?
26 Restaurant Marketing Ideas: How to Market a Restaurant
- Loyalty Programs.
- Set Up Your Google+ Account.
- Send Out an Email Newsletter.
- Monitor Your Social Media Presence.
- Start a Blog.
- Have a Sleek, Functional Online Menu.
- Offer Coupons and Discounts.
- Use Mobile Ads.
Why social media is important for restaurants?
Social media allows you to talk directly with your existing and future customers and the best part is they can let you know their thoughts in real-time. It could be about your new menu, a change in business hours, or something exciting going on in the restaurant.
How many restaurants use social media?
36 percent of U.S. diners follow restaurants on social media, and 39% of that group mainly do so to help determine if they want to dine in or order food from the restaurant. 89 percent of U.S. diners have a social media account.
How do restaurants increase social media sales?
Here we have revealed the 7 restaurant social media secrets to attract customers and increase business for your restaurant.
- Sharing of Images.
- Running Campaigns and Contests.
- Geo-targeted Ads.
- Having a Google Plus Presence.
- Being Consistent.
- Reciprocate, Reply and Reach Out As Much As Possible.
What should restaurants post on Facebook?
8 best restaurant Facebook post ideas
- Tell your guests about your dishes.
- Restaurant Facebook post idea – Show your restaurant.
- Introduce your team to the customers.
- Show your chefs in action! –
- Let everyone know they talk about you in the media.
- Teach your customers something new.
What should a restaurant post on Instagram?
20 Creative Instagram Restaurant Marketing Ideas
- Show off popular dishes and drinks.
- Introduce new items.
- Reward posts from customers.
- Feature posts from customers.
- Take them behind the scenes.
- Participate in a “takeover”
- Use hashtags.
- Create Instagram stories.
10 Social Media Marketing Tips for Restaurants
Before we get started, here are a few crucial figures to ponder regarding the influence social media has on the restaurant industry:
- In 2018, social media was the most often used approach for restaurant advertising, with 63 percent of restaurants employing it. Three-quarters of social media users use the platform to investigate businesses or products or services before making a purchasing decision. Approximately 49 percent of customers learn about food via social media sites
Customers that are interested in your products and services spend the bulk of their time on social media. If you haven’t yet included social media in your restaurant’s digital marketing plan, these ten pointers will assist you in getting started in the right direction.
1. Create Social Media Profiles That Matter
These are the three social media channels where every restaurant should be present: Facebook, Instagram, and Twitter.
- Using Facebook to locate restaurants – 49% of people use Facebook to discover eateries. Instagram – Instagram is the most popular social media platform for engaging with restaurant businesses. Twitter — When compared to other industries on Twitter, individuals who follow restaurants have the greatest level of interaction.
When filling out the information about your business on your social media sites, make sure to provide as much information as you possibly can. Your location, company hours, phone number, and a link to your website are just a few of the pieces of information you should include in your profile. Make certain that the information you publish on these social media profiles is compatible with your local listings on sites such as Google My Business, Yelp, and TripAdvisor, among others. Maintaining consistency in all of the information on your social media networks and online listings will help your restaurant to rank better on Google Maps for local searches.
2. Use Video
The fact that social video generates 1,200 percent more shares than text and photos combined makes it very necessary for your business to incorporate video into its social media marketing plan. Your consumers may get a “behind-the-scenes” peek at your business by using video. You can also hold Q and A sessions with your chef or cook if you use video to advertise new specials or spotlight your personnel. For example, going live on Facebook is a great method to promote your business, since the typical person will spend three times as much time viewing a live video as they will watching a non-live video.
The use of video in social media marketing by restaurants such as Candy Sushi has become increasingly popular.
More than 5,000 comments and 600 shares were received as a result of this post.
3. Create Social Media Contests
When you run social media competitions, you are fostering relationships with your customers and followers, as well as increasing their loyalty and involvement. Some of the social media competitions you may hold for your restaurant include: winning a free meal for a year, winning free gift cards, and even winning free events such as a Superbowl Party (see below). In fact, 79 percent of individuals only like a company’s Facebook page because of the incentives and discounts it offers. Take advantage of competitions to provide discounts for your clients in order to increase the number of likes and interaction on your social media pages.
As an example, a restaurant named Barley and Vine used social media contests to promote engagement and interest for their opening night. If their followers liked, shared, or commented on one of their posts for a year, they were eligible for a free brunch.
4. Optimize Your Photos
Users on Instagram have said that the visual aspect of things has an impact on their purchasing choice (about 93 percent). This is why uploading visually appealing and lovely photographs on your social media accounts might be really beneficial. The quality of the photographs you share on your social media accounts should excite and persuade potential clients to visit your restaurant. You are not have to limit your photographs to only your cuisine; if your restaurant has built a distinct brand or has an aesthetically pleasing atmosphere, you should photograph those aspects as well.
Following a perusal of your photographs, your prospective clients should exclaim, “I need to go to that restaurant right away!” Following California Donuts on Instagram, you’ll see that they post aesthetically beautiful photographs of their donuts to persuade their fans to follow them as well.
5. Respond to Your Reviews
When it comes to running a restaurant, reputation management is crucial. If a negative review is left unchecked, it might result in a large number of potential consumers doubting whether or not they should visit your business. Fortunately, 71 percent of consumers state that they are more inclined to suggest a firm that answers fast to their social media inquiries or complaints. Make sure to react to customers as soon as possible, regardless of whether they have posted a critical or favorable comment on your social media pages.
Additionally, reviews provide you with information about your restaurant’s strengths and flaws, which you can use to enhance your business.
6. Facebook Advertising
Facebook advertisements are by far the most popular kind of social media advertising, with 93 percent of social media advertisers utilizing Facebook ads as a platform. The fact that Facebook advertising are such a boon for restaurants is due to the extensive targeting choices available. With Facebook advertisements, you can geo-target your audience, which means that you will only be advertising to those in your immediate vicinity. This is critical since many restaurants waste their marketing expenses by promoting to a client base that is not in their immediate vicinity through various advertising platforms such as television advertisements.
The following is an example of the many targeting possibilities available through Facebook advertisements for restaurants:
7. Post at Optimal Times
According to the adage “time is everything,” and this is especially true for restaurants when it comes to publishing on social media. If you own a brunch restaurant, it is not a good idea to publish a photo of your Eggs Benedict with Mimosas at 10 p.m. at night, when the majority of people are getting ready to head to a bar or to bed. Additionally, you want to make certain that you are aware of when consumers are most active on social media so that you can maximize your interaction and get your message out to the public at the appropriate time.
8. Re-share Customer Content
Which form of social proof is more convincing for your restaurant than your own customers writing positive comments about your establishment on their social media? Resharing consumer material about your restaurant may help to increase your social proof and brand recognition by exposing more people to your business’s offerings. As a result, it is simpler to build a backlog of information that you can publish on your social media sites in the future without having to develop it yourself. For example, you can see in the photo below that Roscoe’s Famous Chicken & Waffles shared a photo taken by a customer on their Instagram account.
You’ll have many re-posting possibilities when you click on the hashtag since it pulls up a variety of photographs that have used that hashtag.
9. Influencer Marketing
Influencer marketing is similar to distributing consumer content on social media in that it involves partnering with someone who has a significant social media following, viewership, and authority. Example of influencer marketing might be a social media influencer tweeting a snapshot of your restaurant’s meals on their own social media profile. With the help of influencer marketing, you may increase your engagement because influencers have a tendency to elicit dialogue from their followers. You will also see an increase in brand recognition and conversions as a result of the increased reach you will receive from the influencer’s audience, as well as the utilization of their social proof to convert that same audience.
As an example, this is what one influencer said about their experience at Grind House KillerBurgers on social media:
10. Cross Promote Your Social Media Channels
You should not rely just on one social media platform for your restaurant’s marketing. So, if one of your social media platforms receives significantly more engagement and interaction than the other, crosspromotion is a great option. For example, if your Facebook page has a large number of likes but just a few followers on Instagram, you may use your Facebook audience to attract traffic to your Instagram account by publishing a post that will drive traffic to your Facebook page.
A contest for a free gift card that directs users to Parallel Wine & Whiskey Bar’s Instagram is shown below as an example of how the business is utilizing Facebook to promote their Instagram account:
Making the Most of Your Social Media Efforts
As a restaurant, using social media to keep your brand at the forefront of your customers’ minds is a smart move. When people resort to their phones in search of a means to relieve their hunger, you want your business to be the first thing that comes to mind. By following these ten recommendations, you will notice an increase in interaction across all of your social media channels, which will help you to raise brand recognition and drive more customers to your restaurant.
Jonathon Henderson is the founder and proprietor of Better Bistro Media, a Georgia SEO agency that assists businesses in increasing their visibility on the digital environment in order to generate leads and improve sales. SEO, Web Design, and Reputation Management are just a few of the areas in which he has assisted several restaurants in developing their digital marketing presence.
10 Tips for Marketing Your Restaurant in Social Media
If your restaurant does not have a strong digital presence, it may be missing out on opportunities to capture new customers. We at Elysium Marketing Group are experts in the field of restaurant and food promoting, and we’re happy to share with restaurant owners our top ten suggestions for effectively marketing their establishment on social media.
Know Where You Belong (In Regards to Your Platforms)
In today’s world, there are a plethora of social media sites to choose from: Facebook, Instagram, Twitter, TikTok, Google My Business, Yelp, and LinkedIn, just to mention a few. In order to manage and maintain all of these establishments, you must be a busy restaurant owner. You don’t have to do anything, it’s simple! When it comes to social media marketing for restaurants, there are a few networks on which you should concentrate your efforts, with the rest of the networks being optional. We advocate using social media sites such as Facebook, Instagram, Google My Business, and Yelp.
Have Mouth-Watering Imagery
Much if it is said that a picture is worth a thousand words, when it comes to restaurant social media, a picture is even more valuable. Make certain that the graphics for your business is accurate and properly showcases your cuisine in the best light possible. The ability to take photos with the current smartphones will suffice for your social media platforms, but we still recommend hiring a food photographer to capture some high-quality images for use in your organic social media and, especially, your sponsored social media.
Get Your Google my Business in Good Shape
Because Google is frequently the first place people look when looking for a restaurant, having a well-designed Google My Business presence is critical to your social media success! It should be configured with your exact phone number, location, URL, and business hours, and it should be updated on a regular basis when information changes. Do you want to close for a holiday? Google should be aware of this! You don’t want to disappoint any potential clients by failing to keep your business hours up to date on your website.
Google encourages active platforms by displaying them more prominently in people’s searches, maps, and other results. Furthermore, when someone is looking for a place to dine, you want your photographs and positive reviews to persuade them to come to you rather than another establishment.
Incorporate Your Promotions
Promotions are something that customers have become accustomed to seeing from restaurants, and using social media to spread the news is a simple and effective method for them to do so. Incorporate specials and promos into your social media plan regardless of whether you have a daily happy hour with specials, a weekly kids-eat-free deal, or anything in between. What is the point of a promotion if no one knows about it?
Educate Your Audience
Your social media networks are an excellent resource for informing your target audience about all your business has to offer. Post information on the various items on your menu as well as the ingredients used in your recipes. Do you have any gluten-free or vegan choices available? If you want to succeed on social media, you need to include this in your approach. Make your customers aware of the fact that your restaurant is one-of-a-kind and has a lot to offer!
Get to Hashtagging!
When utilized appropriately, hashtags may be an extremely effective marketing tool for your company on social media. What exactly is the proper way to utilize them? They should be appropriate to both your restaurant and your blog article (if applicable). When marketing a steakhouse, for example, stick to steak-related hashtags and avoid popular but inapplicable tags such as pizza or other popular but inapplicable tags. Last but not least, refrain from overusing hashtags! Keep the number of Instagram posts each day to about six.
Stay Local by Checking In
This is a two-for-one deal in terms of advice. To begin, encourage your guests to check in at your establishment!. When done on Facebook and Instagram, this helps to get the name of your business out there by utilizing the channels that your clients are already using! People’s natural instinct is to try places they see their friends and family try, so this is a terrific way to raise exposure for your business. We’ve had great success with presenting an incentive to guests who check in to help them feel more at home.
Having users check-in allows you to share their contributions on your sites as user-generated content, which is the second benefit of doing so.
A repost, or a share to your page, is a simple and cost-free method to distribute excellent information on your social media accounts.
Find Your Fans and Keep them Loyal
When you employ guests appropriately, they become your most powerful advocates! Make certain that the folks who are promoting your business online continue to receive recognition for their efforts. People that constantly like, comment, and share should be recognized and thanked for their efforts! One of the most straightforward ways to do so is by replying to their comments (which should be a mainstay of your social media strategy), but if you see that the same names keep popping up over and again, it may be time to express your appreciation for their patronage.
Alternatively, leave a private message with a special offer or discount, or make a note at the host stand to send them a dessert during their next reservation, to thank them.
Identify Your Influencers
With influencer marketing becoming increasingly popular, it does not appear to be going away anytime soon. Purchasing a dinner for an influencer in the appropriate geographic region may significantly increase the reach of your audience! This allows you to not only be seen by all of their followers, but you can also share their material (which we adore because it is user-generated stuff) on your own profile sites. This does two things: first, it generates publicity for your restaurant by indicating that so-and-so influencers visited your establishment, and second, it allows you to distribute information on your social media channels that you did not produce!
Respond to Reviews
In terms of your restaurant’s web strategy, reviews are by far and away the most significant component. Google, Facebook, and Yelp are all places where customers may submit reviews; replying to them is really crucial! If someone writes a positive review, express gratitude to them for taking the time to share their thoughts! That you are engaged on these sites will inspire others to feel comfortable posting a review on your behalf. Respond to a negative review in a kind manner, making the guest feel heard and acknowledged.
So there you have it: the top 10 rules to follow while marketing your restaurant on social media!
Follow us on social media for additional tips and ideas, and get in touch with us now to schedule a free consultation!
Revealing 10 Restaurant Social Media Marketing Tips (No Gyan, Only tactics with example)
Social media, on the other hand, is a word that everyone is acquainted with! As part of developing a marketing plan to improve restaurant sales, social media and internet marketing are inescapable components of the process. Most businesses these days use social media marketing to promote their products and services, but not all internet marketing strategies are effective for every type of organization. Now the question is, what will work for a restaurant in the meantime? Related Reading: 10 (Innovative) Ways to Boost Your Restaurant’s Sales Several variables should be considered when developing a social media strategy for a restaurant, including the following:.
What should I write about it?
Image courtesy of Shutterstock
Why Having an online presence is important fortheRestaurant –
First and foremost, we are compiling critical restaurant industry statistics in order to inform you of the necessity of having an internet presence for your establishment. Consumers acknowledge that internet restaurant reviews have an impact on their purchasing decisions (93 percent) (Forbes) Consumers have confidence in internet suggestions in 84 percent of cases (inc.com) Consumers use Facebook to choose which restaurant to dine at when they go out to eat (Social Media Monthly).
The majority of consumers (68 percent) are willing to spend more than 15% extra for the same product or service if they are confident that they will have a positive experience.
10Tips to Be outstanding on Social Media
Make it known to the rest of the world that you exist. Demonstrate that your location is superior than your competitor’s. Follow these restaurant social media marketing strategies to get them to stop–
1. Don’t leave your social media profile Incomplete
The first step in restaurant social media marketing is to establish a professional presence on social media platforms like as Facebook, Instagram, and Twitter. Facebook and Instagram are the key social media platforms, but you should also set up accounts on Twitter and Pinterest to maximize your exposure. proper on Instagram, such as this –Source Image Your business’s social media profiles should include all pertinent information, such as a brief description, a website, an address, and, on Facebook, a menu for your restaurant.
2. Post-Eye-catchy Photos
The posting of visually appealing information attracts the attention of readers. If your food are well-presented, people will begin to notice. Make certain that you do not publish fabricated photographs; instead, only actual photographs of your meals taken at high quality will be shown, which will appear fantastic and attract people. Take a look at this photo that Mitti Cafe uploaded on Facebook. IndoreBuffer (a fantastic social media management tool) provides some fascinating statistics on the value of nice photographs with content – see below for details.
Text with high visual content receives 94 percent more views than text without visual content.
What people remember is what they remember.
According to Canva (an online graphic design tool), Facebook posts that include photos generate 2.3 times more interaction than ones that do not include an image.
3. Be Interactive with people
It is not enough to just create a Facebook page; you must interact, engage, and communicate with others via the use of various strategies such as asking questions, organizing online events, competitions, and so on. As recently as Mother’s Day passed, several restaurants hosted Mother’s Day parties and events in order to interact with their customers and clients. You’ve probably seen different online mother’s day advertisements by restaurants in order to generate interest. I’m going to share one of them with you today – Image courtesy of Shutterstock
4. Online contest boost engagement
As I indicated in the third suggestion, you should organize a social contest that will attract visitors and urge them to participate. It helps to build stronger ties with clients while also increasing customer retention. This form of contest with monitory rewards engages the audience and encourages them to join by providing them with incentives.
5. Emojis creates a personal touch
It is via the employment of emojis inside the text that emotions are developed and a sense of touch is created. According to data from Zazzle media, social media postings including emojis received 57 percent more likes, 33 percent more comments, and a 33 percent higher share rate than those without.
Isn’t it amazing? Positive emojis combined with words have an impact on human emotions and attract them. There are a plethora of food emojis available for you to choose from, but keep your usage to a bare minimum.
6. Run Facebook Ads
This is an excellent marketing strategy for a restaurant since it allows for more precise targeting while also being less expensive. According to Facebook statistics, around 2.7 billion individuals utilize the social media platform. It is a big platform that allows you to advertise all over the world at a lower cost than you would pay to promote in traditional media such as newspapers, radio, and television.
7. Re-share Customer’s Content
Influencer marketing on social media is the most effective way to get influencers to promote your business. Influencer marketing is becoming increasingly popular on Instagram. Share user-generated material and include the creators’ names in your post. Encourage users to post images of their meals from your restaurant on social media; you can also launch a hashtag campaign to promote your business.
8. Collect Customer Feedback
Customer input is extremely crucial for a restaurant’s long-term survival and development. You should look into your customers’ internet evaluations and mentions of your restaurant and business. Restaurants receive both bad and positive internet evaluations; therefore, knowing how to respond to negative and positive online reviews is essential. This is something that customer feedback software for restaurants may assist you with. Now is a good time to try it.
9. Use of Hashtags
Hashtags increase the number of likes on social media posts by 70 percent. Hashtags aid in the discovery of your content by the user. For example, if you are sharing a food image, you must include food-related hashtags that are currently popular. A social media monitoring tool is used by a social media firm to gain insight into the most popular hashtags on the internet. The use of relevant and popular hashtags increases the number of views and interaction.
10.Use Social Media Monitoring ‘
It is critical to analyze the performance and activity on social media platforms in order to plan future movements and social media marketing strategies for the platform. It is possible to gain insight into your online reputation by using social media monitoring tools. It is most effective in – Finding new clients is a difficult task. Management of one’s reputation Examining the most popular hashtags Management of a company’s social media presence on a global scale
Fresh Content Ideas for Restaurants Social Media Marketing
Conclusion– Social media marketing is a crucial aspect of the growth of restaurants, and I hope that these suggestions will assist you in improving your social reputation, increasing income, and attracting new clients to your establishment.
15 Tips for Restaurant Social Media Marketing With Examples
The fact that social media is so much more than a platform to share life’s experiences, laugh at 9gag, and watch videos of beautiful dogs is not a surprise. However, technology has also become a part of the offline side of life, whether we like it or not. Online and brick-and-mortar companies alike are embracing social media as a key aspect of their marketing strategies. Social media is now a vital part of any business’s marketing strategy. The use of social media is already widespread among car workshops, online businesses, architecture companies, personal trainers, music bands, and funeral homes — for better or worse, depending on your perspective.
The use of social media marketing for online businesses, whether they be SaaS (software as a service), online storefronts, or new technologies, has received a great deal of attention and discussion.
But what if you’ve only recently established your donut shop across the street and want to establish a solid internet reputation in order to attract more consumers and expand your business? In order to assist you, I’ve put together a guide on restaurant social media marketing.
A Few Important Numbers
It is clear that social media has a significant influence on both the online and offline communities.
- 93 percent of customers acknowledge that internet reviews have an influence on their purchasing decisions. Consumers place as much faith in online reviews as they do in personal recommendations, according to research. Customers are prepared to spend up to 15% more for the same product or service if they are assured of a better experience, according to a survey conducted by Market Research Corporation. Consumers purchased a product because they saw it advertised on social media 75 percent of the time
Restaurants require social evidence in order to flourish and prosper, and social media and internet reviews provide that proof. A well-executed restaurant social media marketing campaign is an essential.
What You Need From Restaurant Social Media Marketing
Social media marketing for your restaurant is an investment that requires time, effort, and money on the part of the restaurant owner. If everything is done correctly, the return on investment may be enormous. Your objectives are straightforward in this situation: Make it known to the rest of the world that you exist. Demonstrate that your location is superior than your competitor’s. Make them pay a visit. Let’s go ahead and do it.
Tip 1. Create proper restaurant social media profiles.
The first step in restaurant social media marketing is to establish professional profiles on social media platforms like as Facebook, Instagram, and Twitter. I’m very certain that Facebook and Instagram will be your primary social media platforms, but you should also establish a Twitter account. Just in case, you know. This is what the term “propermean” means: Properon Facebook implies that all necessary information is available there: And here’s what Proper had to say on Twitter: To summarize, all of the profiles listed above provide a brief description, a link to their respective websites, and an address.
In the same way that people evaluate a book by its cover, in order to catch the attention of social media users, you must have attractive branding, which includes a memorable logo and branded photos, as well as a distinct restaurant hashtag.
Tip 2. Use social media monitoring.
Social media monitoring may be quite beneficial in the restaurant industry’s social media marketing. Simply said, social media monitoring programs capture all online mentions of specified keywords in real time and store them in a database. Your restaurant’s name and its hashtag, for example, may be included in this section. It’s a straightforward yet effective tool for managing at least a few aspects of your internet presence:
- Monitoring one’s reputation
- Influencer marketing
- Locating customers
- And providing excellent customer service.
There is much more to social media monitoring than this, but for a new restaurant entering the market, this is more than sufficient. If you believe that this is what you require, you may give it a go and experiment with it for free.
Tip 3. Take and post beautiful photos.
Restaurant social media marketing is inextricably linked to the quality of the images used. Great photographs help to promote products. Make certain that the photographs taken at your restaurant are no exception. Visual content outperforms all other forms of material in terms of effectiveness. As a result, it is more easily retained, and in the case of food, it increases the desire to consume it. Food is a visual experience. According to Canva (which, by the way, is an excellent and easy tool for graphic design), the following are some noteworthy figures that are important in restaurant social media marketing:
- Tweets with photos garner 150 percent more retweets than those without images. Posts on Facebook that include photographs earn 2.3 times the amount of interaction as those that do not.
Use Canva to generate photos for your restaurant’s social media accounts that are consistent with your brand.
You are selling a commodity with the meals you offer at your restaurant. It’s important that you show it off!
Tip 4. Participate, engage and share.
Your business is a vital element of the surrounding community. Sustaining local events, participating in initiatives, as well as coming up with new ones For example, there is a cycling race taking place in your neighborhood. Get in touch with the organizers and arrange for a table where you may sell your coffee. Here’s another illustration. There’s also World Book Day to consider. Make a public announcement on your social media accounts that everyone who visits to your restaurant and reads a book will receive a discount.
If you own a pizza restaurant, establish a Facebook event and invite people to a movie night you will be hosting, during which you will show some pizza-related films.
Tip 5. Find your customers.
Find your consumers on social media and extend an invitation to them. People who are traveling to different places frequently seek for restaurant suggestions on social media. With the aid of social media monitoring, you, as a restaurant, may notice social media postings that seek for suggestions and respond to them. Afterwards, you reach out to this individual and present him or her with your proposal. All that is required is social media monitoring and a project that has been properly optimized.
Tip 6. Host social media contests.
Capriotti’s Sandwich Shop makes a good job at it. They hold caption competitions with the chance to win food coupons. The author who is the most talented and fortunate is awarded a coupon that can be used the next time she or he visits their eatery. It helps to develop stronger ties with consumers and to keep them engaged. In addition, individuals are drawn to all kinds of contests because they provide the opportunity to save money. A penny saved is a penny earned, and vice versa.
Tip 7. Use emojis.
To think I’m actually writing these words: emojis are a marketing tool makes me feel a little dizzy. In fact, you can now purchase a pizza from Domino’s by sending an emoji to their Twitter account. At the Cannes Lions International Festival of Creativity, this straightforward answer was awarded the Titanium Grand Prix! That is next-level restaurant social media marketing, to say the least! Don’t forget about Taco Bell’s marketing push to coincide with the creation of a taco emoji that came to life.
Louis, emojis have a beneficial socio-economic impact and have the ability to alter human emotions.
I believe we have social proof on our side.
Use them sparingly in your social media postings and keep the quantity manageable.
Tip 8. Monitor your reputation.
Monitoring social media mentions of your restaurant is an important part of restaurant social media marketing. It is especially important for newly-opened eateries that are trying to create traction both online and offline in their first few months. It becomes more important to monitor social media mentions about your restaurant, to see how much social media reach they produce, and to identify the most prominent sources that mention your restaurant name (a well-known flood blogger, an online food magazine, etc.).
Using a chart, you may rapidly discover surges in the amount of social mentions and their social media reach, allowing you to respond more promptly to your customers’ needs.
You may give it a go for free. Keep track of them to see who makes mention of your restaurant’s name. Who knows, you may have ended yourself on a blog article on some new and promising eateries in your city!
Tip 9. Do Facebook ads.
When it comes to restaurant social media marketing, Facebook advertisements are a godsend since they offer extensive targeting (and RE-targeting) choices. The fact that Facebook allows for geotargeting is a wonderful thing. It implies that you can only advertise to those who live in your immediate vicinity. In addition, you may target people based on their age, interests, likes, and pages they have followed, among other things. Facebook advertisements are a whole other issue in and of themselves, but you should absolutely consider them.
Tip 10. Show the behind-the-scenes.
Share moments and tales from the backstage of your restaurant on social media — it’s a terrific way to create relationships with guests while also promoting your business. Showcase your staff, introduce them, and put them in the limelight of attention. Demonstrate the people who are responsible for the magic. In addition, it humanizes your restaurant and helps to strengthen the bond between you and your followers and consumers. They will be more inclined to suggest your establishment if they enjoy it!
Tip 11. Gather customer feedback.
You can accomplish that without causing any inconvenience to your consumers. Here’s how to do it. Social media monitoring may be quite beneficial in the restaurant industry’s social media marketing. People on social media are willing to share their stories. They could be chatting about their experience at your establishment: if they enjoyed the menu, whether this pasta dish was overcooked, whether they missed this particular brand of beer. Customer input is extremely valuable for restaurants that are just getting started.
- All you have to do is read what they have to say about your restaurant on Facebook or Twitter.
- Remember to react as soon as possible!
- Isn’t it amazing that Paris Creperie reacts to every single online review they receive?
- Consider this excellent example of restaurant social media marketing: a restaurant was tracking key phrases when they discovered the difficulties women with babies encounter – they are unable to find changing tables in restaurants.
Tip 12. Use Instagram hashtags.
Not only do hashtags look good, but they are also a great method to promote your restaurant to the rest of the globe. Instagram hashtags, in contrast to other social media sites, are extremely effective and widely used. They may be a fantastic asset in increasing visibility for your business on social media if they are handled appropriately. Make use of hashtags that are currently popular. When this happens, your Instagram post will be listed among the most popular posts on the platform at a certain point in time.
Don’t forget to include the name of your hometown as a hashtag!
Contests, discounts, lotteries, freebies, and special events at your restaurant are all possibilities.
This video provides some helpful hints on how to select the best Instagram hashtags to use to build your Instagram account, including the following: Social media monitoring may be used to track the success of your hashtags on social media platforms.
More information regarding Instagram hashtag statistics may be found on the following page. You may give it a go for free. RiteTag is a service that allows you to keep up with the most popular hashtags. More information about the performance of the monitor hashtag may be found here.
Tip 13. Do influencer marketing.
In addition to traditional advertising, influencer marketing is a significant component of restaurant social media marketing. It is essentially collaborating with people who have significant social media impact and who have a large following and authority in a certain subject. As a restaurant on social media, I would want to form partnerships with lifestyle and food bloggers, among other people. They are constantly on the lookout for new restaurants in town as well as interesting content for their blog, vlog, or podcast.
- Once again, social media monitoring might be of use in this situation.
- Authors and sources (blogs, blog posts, etc.) that reference keywords related to your business will be shown by a social media monitoring tool in this manner.
- Lifestyle and culinary bloggers are among many that fall under this category.
- It’s a win-win situation for everyone involved: they receive new material, and your restaurant gets more visibility on social media.
Tip 14. Share customer-generated content.
It’s a terrific chance to transform your clients into brand champions because it’s social (media) evidence. It’s a little like the previously described influencer marketing strategy. The distinction is that your consumers do not provide social media visibility, but rather they provide endorsement. Create a hashtag campaign on Instagram, Facebook, or Twitter once again using the tools provided here. From the Pieology Pizzeria comes a fantastic example of social media marketing for a business. Clients who use the hashtag #MyPieology on social media can be featured on the restaurant’s website and in print advertisements.
Tip 15. Use promoted tweets.
Again, you should advertise your business using sponsored advertisements on social media sites such as Twitter. Using geotargeting, you may accurately target users in a manner similar to that of Facebook. In addition to being a fantastic chance to market dishes during meal times,
Restaurant industry during COVID-19
Even in the restaurant industry, social media material must be current and relevant, and recent events (such as COVID-19) have demonstrated that a great deal may happen in a very short period of time. So, social media and SEO are not unconnected issues, especially if you want to develop relevant material that your clients will find useful and interesting. This infographic analyzes the search patterns for the phrases “best restaurants near me” and “meal delivery” between 2019 and 2020, and it is available in both English and Spanish.
Although the number of individuals searching for the best restaurants has reduced (as a result of people being forced to stay at home), the number of people searching for “meal delivery” has increased.
Any more recommendations for restaurant social media marketing techniques that you can share? Alternatively, you can post them in the comments area down below! I am passionate about a variety of topics, some of which include good eating and road cycling as well as outdoor excursions. There’s also Brand24, digital marketing, and advertising, all of which I’d like to attempt at some point in the future. Since I was a child, I have enjoyed the English language and literature.
The Complete Guide to Social Media for Restaurants & Bars
The food and beverage photographs on Instagram are among the most popular categories of content on the platform, with more than 371 million posts tagged withfood and 41 million posts tagged withdrinks. It’s quite probable that your consumers are posting whether or not you are interacting with them. When 88 percent of consumers are affected by online reviews and comments, having a deliberate digital strategy for your restaurant or bar is critical to the success of your business. We’ll cover the following topics in our guide on social media for restaurants and bars:
- Consider the following: what you’re losing out on if you don’t use social media
- Setting up your profiles for success
- Creating content that are relevant to your audience
- Making use of location-based advertising techniques
- Marketing techniques for the next level
- Taking a look at all of your efforts
Can Restaurants Afford to Not Be on Social Media?
According to our Sprout Social Index for the third quarter of 2016, 75 percent of customers purchased a product after seeing it on social media platforms. Sixty-seven percent of those surveyed need to see a company post 2-4 times before they will consider purchasing something. A significant portion of your consumer base is being overlooked if you are not clearly engaged on social media.
Fill out All of Your Profiles
If you’re just getting started with your restaurant’s social media accounts, make sure that important information such as your hours of operation and contact information is clearly accessible on your profile page. The fewer clicks it takes for someone to learn about your establishment, the better. Milwaukee-based Camp Bar has a number of locations, which they manage to include into their Twitter bio. Multi-location Buffalo Wild Wings takes use of the restricted Instagram bio space to communicate with its customers.
For this reason, they should have the meal prominently shown in their bio and in their photographs.
The Publican’s Facebook Page displays photos of the establishment at its busiest hours.
There are other more features of Facebook Pages that you should take use of, including the following:
- If you take bookings, provide a Book Now button on your website. Make a copy of your menu
- Type in the cuisine you want to eat
- Services such as “Good for Kids,” “Good for Groups,” and “Take Out” should be included. Reviews should be permitted (and responses should be provided).
If you want further information on how to create a Facebook Business Page, please see our comprehensive tutorial and walkthrough.
Set up Multiple Locations on Facebook
If you have many locations, Facebook makes it simple to include all of the addresses in one place. While it may be time-consuming to set up in the beginning, the upside is that your consumers will be able to find the nearest places to them. If you have many locations, you might want to try uploading a spreadsheet to Facebook rather than using Google Docs. You may take advantage of this later on by building Facebook advertising that are targeted to certain locations. The main Page can be thought of as the umbrella Page, as exemplified by theRevelator Coffee Pagebelow.
Each place has the ability to have its own subpage that is connected to the main page, such as this one for Birmingham. Depending on your social media marketing plan, you may want to delegate responsibility for posting to various branches or locations. This can be advantageous in a number of ways:
- You have the ability to reshare from location Pages back to the main Page. This reduces the amount of time required to curate branded material
- It makes it easier to advertise location-specific menu offers
- And it allows customers to provide reviews relevant to a particular location. The process of dealing with unfavorable consumer feedback may be time-consuming and frustrating. Customer convenience means that you won’t have to guess which bar was serving you at a slower pace than usual if many locations are easily available.
There are several advantages to creating location-based Facebook Pages; nevertheless, there are also disadvantages to managing many Pages.
- It is necessary for you to pay more attention to the remaining Pages. Fortunately, ourSmart Inboxallows you to handle all of your communications in one place
- Nevertheless, more Pages indicate a larger risk that postings may stray from the brand’s guidelines. You can avoid this by defining a brand voice and teaching community managers on how to communicate it
Create Relevant Posts
According to the same Sprout Index study, the most frustrating activity companies do on social media is to post too many promotional posts at the same time. What does it seem like when you make promotional posts? The marketing that you see in your face on a daily basis is what they’re referred to as. The majority of promotional posts refer to discounts or a specific product to be purchased. It’s the social counterpart of the party visitor who just speaks about themselves and their accomplishments.
- Promotional posts do not have to be overtly promotional in nature.
- The most effective photographs or videos can let your customers imagine themselves in your establishment for a little period of time.
- While interacting with other people, sprinkle nuggets of yourself throughout the conversation.
- Here are a few suggestions to get the conversation started:
- Inquire about something
- Customers’ thoughts on new items should be sought. Include user-generated content (UGC) in your marketing plan.
What are you making for breakfast this wonderful morning? Blue Bottle Coffee (@bluebottleroast) is a coffee roaster based in Seattle, Washington. The 23rd of July, 2016
Post at Optimal Times for Your Restaurant
It’s critical to recognize the optimal times to publish on social media, but first and foremost, you must understand your target audience. Take the time to examine the traffic in your present businesses so that you can determine the optimal times to contact your clients. Consider the following scenario: if your bar doesn’t open until eight o’clock in the evening, blogging about mixed cocktails at nine in the morning won’t be effective. This is why it’s critical to operate with time ranges rather than a single exact defined time frame.
Staff profiles, interior and exterior views, general food products (except alcoholic beverages), and behind-the-scenes corporate updates are all examples of this sort of information.
You may schedule postings to go live at a specific time to guarantee that your consumers notice the burger offer before dinnertime arrives. Is it really worth it to share a picture of a scrumptious supper if your consumers won’t see it until the next morning.
Take Advantage of Location-Based Advertising
Location-based advertising gives you the ability to manage when people see your adverts, which is often within a set radius of your business. On Facebook, you have the option of targeting people who work at certain company locations. In the event that a consumer passes by a place while also reading Facebook, they will be presented with a Facebook advertisement. According to the Mobile Audience Insights Report from NinthDecimal (PDF),
- Retail mobile advertisements worked best when displayed within 2-5 miles of a shop, with a click-through rate (CTR) 24 percent higher than the national average. When compared to the typical number of store visits, the number of store visits jumped by 80 percent on the first day a mobile advertisement was displayed.
Take Your Restaurant Social Media Pages to the Next Level
If you believe you have a solid digital plan in place but would like to inject a bit more life into your postings, explore one of the following advanced marketing strategies:
1. Pair up With Another Chef or Bartender for a Collaborative Meal
Collaborations are effective both in person and on the internet. Begin by selecting a restaurant or bar with whom you would be pleased to collaborate.
2. Feature a Social Media Influencer
Use social media influencers to your advantage by providing them with special dinners or customized events. Inviting an influencer to promote area things they appreciate is one approach to include a takeover into your campaign. For example, if your restaurant is headquartered in Denver, your customers can talk on your food as well as other local attractions that they find interesting and useful. An other method of collaborating with influencers is to develop a shared menu item or event. This might be especially beneficial for firms that are focused on their ingredients.
3. Go Live
Parties, game-day activities, and discussions about new promotions may all be broadcast live on video. This is also an excellent opportunity to get a behind-the-scenes look at your establishment. Set up a live Q&A session with your chef, or bring in a mixologist who can demonstrate how to make a cocktail at home.
4. Create Spaces Specifically for Social Media
Mr. Holmes Bakehouse, located in San Francisco, is a tiny establishment. Every morning, though, there are queues out the door for their cruffins, and the bakery has become a popular Instagram destination for food bloggers. Customers come to the business only to show that they were there, thanks to the neon sign and the tiled words “Holmes Sweet Home” on the floor. You may use distinctive tiled flooring, wallpaper, or other signs to get a similar effect. In your social media advertising, it should be evident that you are highlighting what makes you special.
Analyze Your Social Media Strategy for Your Restaurant
Unless you have statistics to back up your claims, all of the time and effort you put into developing content, managing your community, and reacting to reviews is for naught. A company’s Facebook Pages, Instagram profiles, and Twitter accounts may be linked together to create a Group Report, which provides you with a high-level overview of the company’s activities. You can keep track of all of your locations without having to manually enter data into a spreadsheet with the help of this report.
- Hashtag usage associated with a brand
- Facebook check-ins
- Geo-tagged photographs or posts
The food and beverage business has a distinct edge when it comes to social media.
Seeing a perfectly sliced piece of pizza or freshly baked loaf of bread being sliced open might elicit a visceral, salivating response from the spectator. The content is ready and waiting for you at your establishment.
Restaurant Social Media Marketing: 10 Tips for Success
Social media marketing is one of the most useful tools a restaurant may have in its arsenal of marketing strategies. In addition to helping you retain existing consumers, it also assists you in reaching out to new potential diners. Although there are several social media platforms to pick from (such as Facebook, Twitter and Instagram), it can be difficult to determine where and how best to allocate your limited time. These suggestions for managing a restaurant’s social media platforms can assist you in ensuring that you are getting the most out of your time and resources.
1. Choose your platforms wisely
Choosing the most appropriate social media platform for your company may be a difficult task. It is not enough to simply create profiles and hope for the best; you must also be proactive in your search for information on your rivals and monitor their activities on a regular basis. If you’re not sure where to begin, Facebook and Instagram are probably the best places to start.
2. Post Consistently
Even if you’re thinking, “I don’t have time to post on social media!” one modest post every day may make a significant difference in your business. Not only does it inform your followers that you are still alive and well, but it also aids in the establishment of a discussion with new potential consumers. One of the primary reasons consumers use social media is to feel more connected to a company or organization. Another crucial advice is to make certain that you’re providing high-quality material that demonstrates what distinguishes your restaurant from others.
3. Work to Improve Your Ratings and Reviews
Keep in mind that the higher your restaurant’s rating, the more probable it is that customers will visit your establishment. Nowadays, it’s actually rather simple to obtain customer feedback. Simply ask for feedback from your customers, or provide a reward for diners who are ready to evaluate and review your establishment. Not only do customer reviews and ratings assist your customers in making purchasing decisions, but they also provide an opportunity for them to share their own personal experiences with you.
- To enhance your online ratings and reviews, you must take the time to read and respond to the feedback you get.
- Bloom, on the other hand, provides you with ratings reports.
- Upon logging in, you’ll see a graph displaying the quality and quantity of your ratings.
- You may respond to every rating immediately within the platform, and your response will be automatically placed on the appropriate website.
Because of this, you will save a significant amount of time and energy, which will help you to develop your business, save money, and enhance your restaurant’s reputation.
- Produce eye-catching automated messages asking for ratings/reviews on search engines such as Google, Facebook, and Bloom, or drive clients to contact you personally if they had an unpleasant experience. Increase the number and consistency of ratings and reviews that are provided
- Learn more about who left each review and how ratings have changed over time by seeing comprehensive reports. View real-time aggregate rating information from a variety of different rating sites
- Customer feedback should be managed in a consolidated platform. Positive online reviews on Google, Facebook, and your website will help you attract more people to your locations.
4. Show Off Your Ratings
You may also use the Bloom platform to embed a ratings widget on your website, which is really convenient. As you work to build your online reputation, you may display the results of your efforts in a small, discreet pop-up on the pages of your website. This offers your website visitors with the critical social evidence that they require. When people notice that your restaurant has a high overall rating, they are more likely to pick it when they are seeking for a place to eat out.
5. Add Your Menu and Pictures
The customers who come to your social media accounts are undoubtedly interested in your restaurant, so it’s critical that you provide them with all of the information they could be seeking. This includes any menus you may have. Make sure to include all of your options on your menu, whether it’s a brunch menu or a lunch menu or a dinner menu or a late-night menu with drinks or discounts. In addition, while users are interacting with your social network account, they will be able to access your menu.
People enjoying themselves at your restaurant should be displayed to them.
However, it is not enough to simply use hashtags – they must be used correctly.Use hashtags that have a high search volume but low competition; this will maximize exposure while minimizing the risk of being overlooked by users with similar interests.Use hashtags that have a high search volume but low competition; this will maximize exposure and minimize the risk of being overlooked by users with similar interests.
Make use of current events as inspiration for relevant hashtags; people enjoy discovering material that is linked to what is going on in their world right now!
FridayEvents may be used to share images of a special weekly event, or HappyHour can be used to post pictures of reduced beverages.
7. Post Videos
Social video is so popular that it produces 1200 times the number of shares as text and photos combined on social media platforms. That means you must have a social media marketing strategy for your restaurant in place, with videos as an integral part of your campaign, or else you will be left behind in the digital age. Make use of current events as a source of inspiration. As an example, if a major sporting event is approaching or a new movie is about to be released, you can use that as an excuse to develop relevant video content for your social media accounts.
Create testimonial films from consumers who are having a positive experience at your place of business as an additional option. Other suggestions include offering new menu items, publicizing future events, and promoting existing promotions.
8. Create a Contest
Contests on social media help to build consumer loyalty and relationship with the brand. Restaurants may take advantage of this by holding a contest in which participants can win free dinners, gift cards, or even the chance to win additional prizes such as invitations to exclusive events. People only like a business’s Facebook page if it offers incentives and discounts, according to 79 percent of those who do so. Offer promotions in order to gain likes across all platforms, which can then result in increased consumer interaction across several channels such as Instagram or YouTube.
9. Cross-Promote Your Social Media Channels
A successful restaurant social media marketing plan relies heavily on cross-promotion, which is one of the most critical factors to consider. Consumers can be reached and retained by connecting with them on more than one social media channel. By delivering material that is relevant to them, you may attract new customers and retain existing ones. In the case when your Facebook page has a lot of likes but your Instagram account has few followers, utilize what is working for you initially – Facebook – by making an enticing post about something occurring on your Instagram account (and then sharing it on Facebook).
10. Get Started Today
Running a restaurant frequently entails balancing social media marketing on top of all of the other responsibilities. It is not enough to simply create profiles and hope for the best; you must also be proactive in your search for information on your rivals and monitor their activities on a regular basis. As a restaurant marketer in today’s digital environment, social media is an extremely effective tool to have in your toolbox. In this piece, we’ve provided some suggestions to assist you stay on top of things at all times.
Today is the day to take the next step!