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Geographic Targeting
Geographic (Geo) Targeting is offered on most Publisher sites via a user's IP-Address. To ensure targeting accuracy, Publishers may request that Advertisers provide the specific markets to be targeted (eg. City, State or DMA, State) for a contracted campaign. Listing the targeting on the Insertion Order is ideal but often not required since some Geo target lists can be quite lengthy. Standard Geo Targeting options include Country, DMA, State, City and Zip-Code. Below are several tools for searching and identifying targetable Geographic Markets.
DMA TargetingDesignated Market Area targeting (DMA) is the most common, and often preferred, geographic targeting offered online. Below is a 2013 map of the 210 US Nielsen DMAs. Click here for an interactive map which includes data related to each Market.
See also DMA vs MSA: What's the difference?  Metropolitan Statistical Areas
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Nielsen US DMA ListAbilene-Sweetwater, TX
Albany, GA Albany-Schenectady-Troy, NY Albuquerque-Santa Fe, NM Alexandria, LA Alpena, MI Amarillo, TX Anchorage, AK Atlanta, GA Augusta, GA Austin, TX Bakersfield, CA Baltimore, MD Bangor, ME Baton Rouge, LA Beaumont-Port Arthur, TX Bend, OR Billings, MT Biloxi-Gulfport, MS Binghamton, NY Birmingham(Anniston and Tuscaloosa), AL Bluefield-Beckley-Oak Hill, WV Boise, ID Boston, MA(Manchester, NH) Bowling Green, KY Buffalo, NY Burlington, VT-Plattsburgh, NY Butte-Bozeman, MT Casper-Riverton, WY Cedar Rapids-Waterloo-Iowa City & Dubuque, IA Champaign & Springfield-Decatur, IL Charleston, SC Charleston-Huntington, WV Charlotte, NC Charlottesville, VA Chattanooga, TN Cheyenne, WY-Scottsbluff, NE Chicago, IL Chico-Redding, CA Cincinnati, OH Clarksburg-Weston, WV Cleveland-Akron(Canton), OH Colorado Springs-Pueblo, CO Columbia, SC Columbia-Jefferson City, MO Columbus, GA Columbus, OH Columbus-Tupelo-West Point, MS Corpus Christi, TX Dallas-Fort Worth, TX Davenport, IA-Rock Island-Moline, IL Dayton, OH Denver, CO Des Moines-Ames, IA Detroit, MI Dothan, AL Duluth, MN-Superior, WI El Paso (Las Cruces, NM), TX Elmira (Corning), NY Erie, PA Eugene, OR Eureka, CA Evansville, IN Fairbanks, AK Fargo-Valley City, ND Flint-Saginaw-Bay City, MI Fresno-Visalia, CA Ft. Myers-Naples, FL Ft. Smith-Fayetteville-Springdale-Rogers, AR Ft. Wayne, IN Gainesville, FL Glendive, MT Grand Junction-Montrose, CO Grand Rapids-Kalamazoo-Battle Creek, MI Great Falls, MT Green Bay-Appleton, WI Greensboro-High Point-Winston Salem, NC Greenville-New Bern-Washington, NC Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC Greenwood-Greenville, MS Harlingen-Weslaco-Brownsville-McAllen, TX Harrisburg-Lancaster-Lebanon-York, PA Harrisonburg, VA Hartford & New Haven, CT Hattiesburg-Laurel, MS Helena, MT Honolulu, HI Houston, TX Huntsville-Decatur(Florence), AL Idaho Falls-Pocatello, ID Indianapolis, IN Jackson, MS Jackson, TN Jacksonville, FL Johnstown-Altoona, PA Jonesboro, AR Joplin, MO-Pittsburg, KS Juneau, AK Kansas City, MO Knoxville, TN La Crosse-Eau Claire, WI Lafayette, IN Lafayette, LA Lake Charles, LA Lansing, MI Laredo, TX Las Vegas, NV Lexington, KY Lima, OH Lincoln & Hastings-Kearney, NE Little Rock-Pine Bluff, AR Los Angeles, CA Louisville, KY Lubbock, TX Macon, GA Madison, WI Mankato, MN Marquette, MI Medford-Klamath Falls, OR Memphis, TN Meridian, MS Miami-Ft. Lauderdale, FL Milwaukee, WI Minneapolis-St. Paul, MN Minot-Bismarck-Dickinson(Williston), ND Missoula, MT Mobile, AL-Pensacola(Ft. Walton Beach), FL Monroe, LA-El Dorado, AR Monterey-Salinas, CA Montgomery-Selma, AL Myrtle Beach-Florence, SC Nashville, TN New Orleans, LA New York, NY Norfolk-Portsmouth-Newport News, VA North Platte, NE Odessa-Midland, TX Oklahoma City, OK Omaha, NE Orlando-Daytona Beach-Melbourne, FL Ottumwa, IA-Kirksville, MO Paducah, KY-Cape Girardeau, MO-Harrisburg, IL Palm Springs, CA Panama City, FL Parkersburg, WV Peoria-Bloomington, IL Philadelphia, PA Phoenix (Prescott), AZ Pittsburgh, PA Portland, OR Portland-Auburn, ME Presque Isle, ME Providence, RI-New Bedford, MA Quincy, IL-Hannibal, MO-Keokuk, IA Raleigh-Durham(Fayetteville), NC Rapid City, SD Reno, NV Richmond-Petersburg, VA Roanoke-Lynchburg, VA Rochester, MN-Mason City, IA-Austin, MN Rochester, NY Rockford, IL Sacramento-Stockton-Modesto, CA Salisbury, MD Salt Lake City, UT San Angelo, TX San Antonio, TX San Diego, CA San Francisco-Oakland-San Jose, CA Santa Barbara-Santa Maria-San Luis Obispo, CA Savannah, GA Seattle-Tacoma, WA Sherman, TX-Ada, OK Shreveport, LA Sioux City, IA Sioux Falls (Mitchell), SD South Bend-Elkhart, IN Spokane, WA Springfield, MO Springfield-Holyoke, MA St. Joseph, MO St. Louis, MO Syracuse, NY Tallahassee, FL-Thomasville, GA Tampa-St. Petersburg, (Sarasota), FL Terre Haute, IN Toledo, OH Topeka, KS Traverse City-Cadillac, MI Tri-Cities, TN-VA Tucson (Sierra Vista), AZ Tulsa, OK Twin Falls, ID Tyler-Longview (Lufkin & Nacogdoches), TX Utica, NY Victoria, TX Waco-Temple-Bryan, TX Washington, DC (Hagerstown, MD) Watertown, NY Wausau-Rhinelander, WI West Palm Beach-Ft. Pierce, FL Wheeling, WV-Steubenville, OH Wichita Falls, TX & Lawton, OK Wichita-Hutchinson Plus, KS Wilkes-Barre-Scranton, PA Wilmington, NC Yakima-Pasco-Richland-Kennewick, WA Youngstown, OH Yuma, AZ-El Centro, CA Zanesville, OH |
