Universal Analytics: Switching To The Next Version Of Google Analytics? (Perfect answer)

Sign in to Google Analytics. From the Admin page, select the account and property you want to upgrade. In the property column, click Universal Analytics Upgrade. In the section called Transfer to Universal Analytics, click Transfer.

Is Google getting rid of Universal Analytics?

Universal Analytics is a version of Google Analytics that set a new standard for how user data is collected and organized. However, Universal Analytics is the only officially supported version today. Google is encouraging all users to migrate their properties to Universal.

Can I switch back to Universal Analytics?

The short answer is that you can’t downgrade to the old version. However, you can create Universal Analytics or better both versions of Google Analytics, GA4, and Universal Analytics property. Below are the steps you need to take to create either or both of the properties.

How do I switch to new Google Analytics?

Step 1: Log into Google Analytics and click on the Admin button on the top right. Step 2: Pick the account that has the site for which you want to use Universal Analytics. Step 3: Click on the “ + New Property” button.

What is the difference between Google Analytics and Universal Analytics?

For those who are in a hurry, here’s a short answer: There is no difference between Google Analytics and Universal Analytics. They are the same thing. All newly created Web Properties in Google Analytics are Universal Analytics properties, so you don’t need to do any additional configuration.

Which is better Google Analytics 4 or Universal Analytics?

Analytics creates a single user journey from all the data that is associated with the same user ID. Unlike Universal Analytics, a Google Analytics 4 property incorporates User ID natively across all reporting, analysis and insights and does not require a separate User-ID reporting view.

Does Universal Analytics still exist?

As of 2019, Google Analytics is the most widely used web analytics service on the web. GA4, now being the default Google Analytics installation, is the renamed version for the (App + Web) Property that Google had released in 2019 in a Beta form. GA4 has currently replaced UA, Universal Analytics.

How do I change Google Analytics from 4 properties to Universal Analytics?

Enter the property name, select your reporting timezone, currency. Then click Show advanced options. By default, only a Google Analytics 4 property will be created. But you can click the Toggle next to Create a Universal Analytics property.

Do I have to switch to Google Analytics 4?

The short answer is Yes, you should upgrade to Google Analytics 4, also called GA4. It simply means that you will have a new Google Analytics 4 property that you can collect data in. Having both Universal Analytics and Google Analytics 4 properties means that you can collect data in both the properties.

How do I set up Universal Analytics property only?

When you go to the Admin section of any Google Analytics property, click Create Property button. Enter your property name, choose the time zone, currency, and then click Show advanced options. After a new section appears, you need to click a toggle button next to a Create a Universal Analytics property.

How long will Universal Analytics be supported?

Historical data limit. In Universal Analytics, you could set your data to never expire. In Google Analytics 4, the data expires after 14 months (if you configure it manually).

What is Google Universal Analytics?

Universal Analytics is the most current data collection technology for web-based Analytics. It uses the analytics. js tracking code for websites, an SDK for mobile apps, and the Measurement Protocol for other digital devices.

How do I upgrade to GA 4?

When you are ready to complete the Google Analytics 4 upgrade, head to the admin area and look for the ‘Property’ column. You should see the ‘GA4 Setup Assistant’ at the top of the column. Click on it to launch the upgrade assistant.

Is GA 360 free?

The standard version of Google Analytics (GA) is free, and the premium version Google Analytics 360 (GA360) is the paid version of Google Analytics with a tier-based pricing.

Does GA4 have views?

There is no “view” level section of GA4. Whereas traditional Universal Analytics famously has three levels (Account, Property, and View), GA4 only has Account and Property levels. Whereas “event tracking” in classic Analytics required modified Analytics code or gtag.

What are the main differences between Google Universal Analytics and Google Analytics 4.0 properties?

#19 Difference in user counts Google Analytics 4 uses the User ID method and considers active users on the site, who are currently engaging on the site, to calculate user count. Universal Analytics uses the Client ID method and focuses on total users on the site to calculate user counts.

How to Downgrade from Google Analytics 4 to Universal Analytics

The default kind of property in Google Analytics was changed when Google Analytics 4 was officially introduced. As a result, a lot of individuals were perplexed. Is it still possible to establish a Universal Analytics property? As a result, I’ve observed an increase in the number of discussion posts, mails, and other communications from people who want to know how they can downgrade to Universal Analytics, or, in other words, how they can establish new UA attributes. Don’t be concerned, that option is still available (just a little hidden).

IMPORTANT: This only applies to properties that have been created recently.

Regardless of whether this is the case, you will still need to build the Universal Analytics property and begin collecting data from it.

Video tutorial

This lesson from my YouTube channel will demonstrate how to build a Universal Analytics property if video format is more your style (when Google Analytics 4 is the default).

Why downgrade?

Please do not misunderstand me. Google Analytics 4 has shown some promise, and I feel that in the future it will be significantly superior to Universal Analytics in terms of functionality. However, as of the beginning of the year 2021, it still lacks a number of important characteristics. Universal Analytics is now more user-friendly than Google Analytics 4, and the majority of you will be able to receive answers far faster than you would with GA4. The consequence is that for the time being, having Universal Analytics as your primary reporting tool is still advantageous.

How to create Universal Analytics property (when GA4 is the default)

ClickCreate Propertyin the Property section of your Google Analytics (for any property) after you have logged in to your account. Fill out the form with the property’s name, reporting timezone, and currency. Then select Show advanced options from the drop-down menu. In the default configuration, just a Google Analytics 4 property is produced. However, you may toggle the Create a Universal Analytics property option by clicking the Toggle button next to it. Following that, the following additional options will be displayed:

  • ClickCreate Propertyin the Property section of your Google Analytics (for any property) once you have logged into your account and clicked Admin. Select your reporting time zone and currency after entering the property name. Select Show advanced options from the drop-down menu. In the default setting, just a Google Analytics 4 property will be created for the site in question. Toggle the Create a Universal Analytics property option by clicking the Toggle next to it. Following that, the following additional options will appear:

It is entirely up to you to make your decision. Keep in mind that, in the long run, GA4 will be more competent (both in terms of reporting and features) than Universal Analytics in many ways. As a result, it may be a wise idea to develop both properties at the same time. Of course, you’ll have to arrange both installations to operate in parallel after that, which is a pain. If you want to learn more about running both GA versions in parallel, you may join in my GTM course, where I will show you how to do so).

No matter the option you select, make sure you click Next.

After that, you have the choice of answering a few more questions or skipping them altogether (this step is optional). Finally, click on the Create button. That’s all there is to it! You have now completed the creation of the Universal Analytics property.

Downgrade from Google Analytics 4: Final words

Also keep in mind that there is no data movement option between Google Analytics 4 and Universal Analytics at this time. If you previously developed a GA4 property and now wish to migrate to Universal Analytics, you will need to start from the beginning and construct a new property. In terms of data structure, functionalities, and other characteristics, GA4 and UA are fundamentally distinct technologies. Choosing which GA version to use when starting a new project might be difficult to determine.

It is likely that in the future, the response will be “without a doubt, GA4” However, for the time being, the new version is deficient in terms of reporting and monitoring capabilities.

However, this is the viewpoint held in early 2021.

Meet the next generation of Google Analytics

Instructions on how to get started with the new Google Analytics system. Google Analytics 4 (formerly known as “App + Web”) is a new type ofproperty that generates reports that are distinct from those generated by the Universal Analyticsproperties that you are familiar with. It is possible to utilize a Google Analytics 4 property for a website, an app, or both a website and an app at the same time, which is a significant benefit. The characteristics of Universal Analytics are only available for websites.

Get started

Set up your website and/or app on a Google Analytics 4 property if you want to experiment with the new Google Analytics. There are three options for accomplishing this. (You’ll need the Editor role on your Google Analytics account in order to do this.)

  • Create a new site on a Google Analytics 4 property and link it to your existing site. If you are prepared to rely on Google Analytics 4 reporting, proceed as follows: Set up a new site in both Universal Analytics and Google Analytics 4 to track visitor statistics. This creates a Google Analytics 4 property that runs in parallel with your Universal Analytics property and collects data in the same way. The link between the two properties is also established, which allows you to move configuration settings from your Universal Analytics property to your Google Analytics 4 property in the future
  • Adding a Google Analytics 4 property to a website that already has Analytics is simple and straightforward. When you select GA4 Setup Assistant, a Google Analytics 4 property is created that captures data in addition to the data collected by your current Universal Analytics property. Your Universal Analytics property has not been modified and will continue to gather data as before – you can always access it using theproperty picker or the Admin panel.

Even if you are using a web platform that needs you to submit a “UA-” ID (and will not take a “G-” ID), you can still utilize Google Analytics 4 by manually inserting the global site tag (gtag.js) snippet into your website builder’s or content management system’s custom HTML field. Platform-specific instructions may be found by selecting your website builder from the table below. If you rely on the functionality and reporting provided by Universal Analytics, we recommend that you set up your site on both Google Analytics 4 and Universal Analytics simultaneously.

If you use Google Analytics for Firebase for your app

Customers who now use Google Analytics for Firebase are encouraged to upgrade to a Google Analytics 4 property (previously known as App + Web) as soon as possible. These instructions will walk you through the process of converting your Firebase project into a Google Analytics 4 property.

Next steps

In the new Google Analytics 4 property, administrators may finish property setting by utilizing the Setup Assistant. Once your new property has been established and data has begun to trickle in, you may begin exploring:

  • View the Realtime report to see the data that has been received in the previous 30 minutes. Learn how to navigate the Google Analytics 4 properties in order to look for, update, and share reports
  • Take the Skillshop Course to learn about the latest developments in Google Analytics.

Was this information useful? What can we do to make it better?

Learn to Switch to Universal Analytics from Google Analytics

The most recent update was made on November 24, 2021. Webmasters who migrate from Google Analytics to Universal Analytics on Google’s suggestion send me a lot of emails, and they don’t seem to be fully aware of the ramifications of their decision, or they don’t seem to be weighing the advantages and drawbacks of making the transfer. Afterwards, they are hampered by tracking concerns. Prior to migrating from Google Analytics to Universal Analytics, this article will assist you in determining your requirements and available resources.

Step 2: Determine the tracking needs you require.

Creation of a thorough project scope document is the fourth step.

Step-6: Make the switch to Universal Analytics.

Step-1: Understand the implications of migration to Universal Analytics

If you want to upgrade from Google Analytics to Universal Analytics, you must first comprehend and teach your client/boss that it is not as simple as just changing the “Google Analytics Tracking Code” with the “Universal Analytics Tracking Code.” You will need to do a great deal more to ensure the success of this improvement. The syntax of all additional tracking (tracking other than Google Analytics tracking code) on your website must be changed in order to ensure a successful migration. If you have implemented any type of additional tracking (other than Google Analytics tracking code) on your website, the syntax of all such tracking must be changed in order to ensure a successful migration.

  1. 3Cross-domain tracking and analysis 4 Any tracking that is based on virtual pageviews is prohibited.
  2. 8 Any third-party tracking that is based on the Classic Google Analytics Cookies is considered unethical.
  3. Despite the fact that Universal Analytics offers nearly all of the functionality of Classic Google Analytics, it collects data in a new way, including ecommerce data, virtual pageview data, event data, and other types of data.
  4. As a result, if you switch to Universal Analytics without making any changes to the syntax of your ecommerce tracking code, your ecommerce tracking may cease to function in Universal Analytics as well.
  5. Even if you start utilizing the Universal Analytics Tracking Code on your website, Google will not immediately update the syntax of all the various tracking techniques (such as ecommerce tracking) that you are already using.
  6. You will not be able to go back after you have switched from Google Analytics to Universal Analytics.
  7. Before making the decision to upgrade, you must evaluate your requirements and available resources, as well as the advantages and disadvantages of doing so.

That is why I have created this upgrading guide to make your move as simple and effective as possible for you.

Step-2: Determine your tracking requirements

Make a list of all of the information you wish to gather. Document all of the data that is presently being tracked, as well as the reasons for tracking it, how it is tracked, and where it is tracked. This may be accomplished through the use of ‘tag auditing.’ Tag auditing is the process of identifying and documenting:

  • Each and every one of the tags that are presently being used on the website
  • A description of why a tag has been created
  • When (on which event) the tag is collecting data
  • Where (on what page) the tag is collecting data
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After the migration to Universal Analytics is complete, the ‘tag auditing’ will be useful in diagnosing tracking issues and finding any gaps in data accuracy that may have occurred throughout the process.

Step-3: Do a risk assessment

In the case of a particularly large website, upgrading to Universal Analytics is not an easy operation to complete. Please do not take this responsibility lightly. It is not as straightforward as Google makes it appear in its literature and instructional videos. The greater the size of your website, the greater the possibility that anything may go wrong during the migration process. Before you begin the migration process, take into consideration the following considerations: 1.The size and intricacy of the website If your website has tens of thousands of web pages, hundreds of language-specific sub-domains, mobile applications, several desktop and mobile versions, and/or is handled by staff located all over the world, the transfer might take several months.

The level of difficulty in tracking The migration to Universal Analytics will be equally complex and time-consuming if your website is currently using hundreds of different configuration settings based on the classic GA (ranging from cross-domain tracking to event tracking to video tracking to mobile apps tracking to referral site exclusions) and half a dozen other analytics solutions (Adobe Analytics, Webtrends, Kissmetrics, Piwik, and so on).

  1. Tracking that depends on the ClassicGoogle Analytics cookies for personalization and reporting is considered third-party tracking.
  2. As a result, if you switch to Universal Analytics, you may lose support for the seven old Google Analytics cookies mentioned above.
  3. a shopping cart) that is developed for classic Google Analytics will be accepted as well.
  4. Their ecommerce tracking stops working since their shopping cart is created for conventional Google Analytics and does not yet support Universal Analytics, despite the fact that they upgraded to Universal Analytics on Google’s suggestion.
  5. In any case, certain modifications will be necessary.

Step-4: Create a detailed project scope document

This stage is for you if you are like me and require the approval of at least 10 individuals before making any code changes to a website, or if you are in charge of a really large website and need to gain approval from several people. When it comes to project management, a scope document is critical since it may require permission from several individuals or departments before the work you intend to undertake (in this example, migration) can begin. There are several components to a project scope document, which are as follows: 1.Project Justification: What is the problem you are attempting to solve?

If the problem that you are attempting to solve will not result in a significant win, it may not be worth your time to attempt to solve it in the first place.

You may then go over the advantages of Universal Analytics in order to make your case.

2.Deliverables for the Project What outcomes do you expect your project (in our example, the project is a migration to Universal Analytics) to achieve? Examples of project deliverables include, but are not limited to, the following:

  • Tracking visitors across numerous devices and platforms
  • screating custom dimensions and custom metrics to input specialist data etc

3.Milestones for the project A project milestone is a major event that occurs during the course of the project. If feasible, make a list of all of these milestones, along with their associated timelines. 4.Project Exclusions from the Competition What will the project not be able to produce? Your project may not, for example, issue any reports or carry out any tracking requirements that are outside of the scope of the project as defined in the ‘project deliverables’ section of the scope definition document.

  • Suppose you are working under the premise that all of your inquiries will be handled in a timely way, or that you will receive all of the necessary access, documents, permissions, or other assistance for your task without experiencing lengthy delays.
  • 6.Project ConstraintsWhat are the restrictions that you will be working under while on this project?
  • You must specify all of the restrictions that apply.
  • What is the procedure that will be followed?
  • Who will be in charge of carrying out this task, and how exactly will it be carried out, is still up in the air.
  • Naturally, your project plan will contain a great deal of specific information.
  • These resources can include things such as: IT engagement, specific rights, specific access, documentation, and so on.
  • Outsourced consultants and agencies are the most common sources of this phrase.
  • This is dependent on the structure of your business.
  • It is also possible that the project scope paper will be forwarded to the buying department for final clearance, because any development activity will inevitably incur expenses.

If you are not working for a large client, you should still consider establishing a project scope document in order to manage customer expectations and to avoid any confusion, dispute, or conflict with other stakeholders.

5. Set up Universal Analytics in parallel with classic Google Analytics and test it.

Google has instructed everyone to move to Universal Analytics immediately, without first experimenting with the configuration. That is a crass and even dangerous advice. I notice a lot of webmasters who, on Google’s suggestion, migrate to Universal Analytics without thinking, and then discover that their ecommerce tracking has stopped working. Whenever they are unable to resolve the problem, they attempt desperately to revert to standard Google Analytics, only to discover later that there is no turning back and that they are now stuck with dead tracking.

  • Before you update to Universal Analytics, double-check that all sorts of extra tracking (from ecommerce tracking to event tracking to cross-domain tracking) are functioning properly in the new environment.
  • Please keep in mind that your traffic data (such as users, sessions, and other metrics) from old Google Analytics and Universal Analytics will never be exact duplicates.
  • As a result, you should search for large data inconsistencies between data from old Google Analytics and data from Universal Analytics.
  • You may run Universal Analytics with standard Google Analytics by following the procedures outlined below: 1 Log into your Classic Google Analytics account and navigate to the Admin area.
  • 3 Type in the name and URL of your website.
  • 5 On every web page of your website, copy and paste the Universal Analytics tracking code directly above the conventional Google Analytics tracking code to make it more visible.
  • Take, for example, the case where you have ecommerce tracking put on your website and it makes use of the traditional Google Analytics ecommerce tracking code.

To set up and operate various versions of the same sort of tracking in this situation, you will need to employ two distinct trackers.

Incorporating numerous Google Analytics monitoring tags onto web pages is prohibited.

There are two versions of Google Analytics: one for the original Google Analytics and another for the Universal Analytics.

Note(1): You do not have to run Universal Analytics in tandem with standard Google Analytics before you may set up Universal Analytics straight away.

Important note #2: If you are using Google Tag Manager, you may run Universal Analytics in tandem with standard Google Analytics.

While you will still need to utilize two trackers and maybe maintain two distinct versions of the same sort of tracking, you will not have to worry about it for the time being.

6. Upgrade to Universal Analytics

Remove any traditional Google Analytics-specific tracking codes (including the Classic Google Analytics Tracking Code) from your page after you are 100 percent satisfied that all tracking is operating equally effectively in the Universal Analytics property. Keep all of the tracking codes that are exclusive to Universal Analytics, on the other hand. By doing so, you will not experience any data loss throughout the upgrading process. It’s important to remember that after you’ve upgraded to Universal Analytics, you won’t be able to downgrade back to conventional Google Analytics.

Related Article: The Structure and Governance of Google Analytics Accounts 1 Why digital analytics is critical to the success of an online business.

3 Reasons why Google and Facebook advertisements are ineffective for most businesses ways to make them function properly 4 Reasons why simply learning about Google Analytics will not provide you with a competitive advantage in the industry.

​6 How to promote for FREE on any marketing platform with an unlimited budget using any marketing platform.

How to Downgrade Google Analytics 4 to Universal Analytics?

One of the issues that people frequently ask is “How can I downgrade from Google Analytics 4 to Universal Analytics?” and that is exactly what I will be answering in this piece.

What’s the with Google Analytics 4?

Because Google Analytics 4 (GA4) has been designated as the default version of Google Analytics, as you may have already seen, when you create a new Google Analytics property, it is produced in GA4 rather than the previous version of Google Analytics (called Universal Analytics or GA3) In comparison to Universal Analytics (also known as GA3), GA4 has a significantly different data model and interface, which means you will not have the same monitoring and reporting capabilities as you are accustomed to.

In such case, you might be asking how you can downgrade or convert Google Analytics 4 to Universal Analytics, just like many other people.

How to Downgrade Google Analytics 4 to Univeral Analytics?

The short answer is that you are unable to downgrade to a previous version. It is possible, however, to build Universal Analytics or to make both versions of Google Analytics, GA4 and Universal Analytics property, more effective. The following are the actions that must be completed in order to generate any or both of the properties.

  1. In the Admin Panel, click on the Create Property button. Continue scrolling down until you reach a link that says “Show Advanced Options.” Click on that item. A toggle button to establish a Universal Analytics (UA) attribute will be visible on this screen
  2. Simply toggle it to the on position. Select whether you want to generate both GA4 and UA properties or simply UA properties from the drop-down menu. I recommend that you create both.

Here’s a video that walks you through the process of creating both Universal Analytics and Google Analytics 4 properties step-by-step.

Why you should both Universal Analytics and GA4 property?

Given that you are already familiar with Universal Analytics and have no desire to learn anything new, I don’t think I must provide any more justification for you to continue using it. Google Analytics 4 (GA4), on the other hand, is here to stay, which implies that sooner or later you will be required to begin utilizing it. A timetable for the sunsetting of Universal Analytics has not been announced by Google at this time. It is possible that Universal Analytics (GA3) may continue to be used indefinitely, but it is more likely that GA4 will become the version that is most generally utilized.

As soon as you begin collecting data in the new property, you will discover what you can do with the data, how you can tweak your implementation, and other useful information.

It is likely that you will have worked it out by the time GA4 is released from beta, and the transfer from Universal Analytics to GA4 will be straightforward.

Where to get more help with Google Analytics 4?

We are here to assist you with any and all of your Google Analytics requirements. Our staff can get you up and running in no time, and they can also teach you and your team to save you a lot of time so that you can focus on delivering business outcomes rather than managing Google Analytics 4 configurations and reports. Google Analytics 4 Masterclass is an online course that you may take if you choose to study at your own pace. Google Analytics 4 Session – We perform an onsite tailored workshop.

Consulting -Reach out to us for additional details.

Other GA4 posts you might be interested in

We’ve published a lot of pieces on Google Analytics 4, and we’ll be writing even more in the future. If there is a topic that you would want us to cover, please send an email to [email protected] with your request. Should You Upgrade to Google Analytics 4? 35+ Features of Google Analytics 4 That Will Make You Look Like a Genius Should You Upgrade to Google Analytics 4? (GA4) Various Google Analytics 4 (GA4) Views and Filters are available.

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What it Means to Switch From Universal Analytics to Google Analytics 4 (GA4)

Known as Google Analytics(GA), it is a web analytics tool provided by Google that is used by many organizations across the world to measure and report on the performance of their website visitors. However, as of late last year, Google introduced a new version of its program called Google Analytics 4(GA4), which is the fourth edition of Google Analytics. Google Universal Analytics (UA) is the one we are all familiar with and adore. Let me present you to the newest version of Google Analytics, GA4, which includes the following features:

What is GA4?

Google Analytics 4 (GA4) is scheduled to be released in October 2020. For marketers, GA4 brings with it a slew of new features that were previously unavailable to the vast majority of Google Analytics clients. GA4 provides a strong emphasis on event-driven data models as compared to previous versions of the Google Analytics software. Setting up and implementing tracking and reporting are some of the new capabilities included with the introduction of GA4. Additionally, the platform can now take use of scroll tracking, outbound links, and search tracking without the need for any additional settings.

Users accustomed to Universal Analytics may find it difficult to shift to Google Analytics 4, despite the fact that the new version is a fascinating advancement.

A substantial number of accounts will have to reassess their approach surrounding Google Analytics in particular, as well as reporting in general, if they decide to switch to Google Analytics 4.

Universal Analytics vs. GA4: What has changed?

While GA4 and UA are quite similar in many ways, there are a few notable differences, including a new debugging mode, UI modifications, a funnel builder, and a streamlined export to BigQuery (among other things).

1.Out-of-the-box event tracking:

The GA Universal tracking system, by default, simply records page visits across all of your properties. Despite the fact that it is possible to configure it to track additional interactions, this will need more sophisticated understanding of event tracking and Google Tag Manager.

2.More robust cross-device and cross-platform tracking:

You can now integrate statistics from your website and mobile app use into a single Google Analytics property. In comparison to the roll-up property, which you may have used in the past to integrate data, this feature is more powerful and accurate.

3.Enhanced measurement of time-based actions:

When using GA4, you have the ability to remove people both temporarily and permanently depending on specified actions and criteria. In addition, GA4 has improved the usefulness of “time” metrics. By way of example, the “elapsed time” function in GA4 may show you how long it takes your users, on average, to complete a particular series of actions.

4.Free connection to Big Query:

GA4 has a free connection to BigQuery as part of the package. Previously, this capability was only available to buyers of theGA 360 software. You can now access the raw GA data and use it to execute SQL queries on it.

5.Web and mobile analytics under one roof:

The emphasis on merging your mobile and online data in GA4 is another big distinction between it and its predecessor. You can now access, track, and manage all of your data from a single platform. Traditionally, mobile and app data were tracked using integrated Firebase and Google Analytics, which made it impossible to comprehend how web and app data were connected to one another. Through the use of GA4, which is coupled with Firebase, you can track your applications and websites without difficulty.

  1. Auto-tracking for specific sorts of events: A GA4 property is equipped with an upgraded measurement capability, which allows it to conduct an automatic search for specific categories of events without the need for extra coding or labeling. Within the reporting interface, the following debugging options are available: When using the GA4 reporting view, you may access the debug view report, which allows you to verify your analytics setup for applications. Cross-platform intelligence that is reliable: You can now track a customer’s purchasing journey across your website and mobile applications.

How to revert back to Universal Analytics

A new GA4 property will be selected as the default choice when a new Analytics property is created by a user as part of the company’s efforts to promote Google Analytics 4. Despite the fact that GA4 is a great tool for reliable tracking and reporting, the software is still considered a beta version by Google’s standards. Some basic capabilities, such as audience insights, data-driven attribution, and multi-channel funnels, are missing from the platform. Creating (or maintaining) both GA4 and UA setups over the next year or two until the beta issues have been worked out is strongly recommended in order to gain the amount of insight required by most enterprises.

For the time being, use UA as your primary reporting tool, but be sure to configure and become comfortable with GA4 as well, so that you are prepared for the move to the new system.

  1. Then, in the bottom left-hand corner, select Admin (gear setting). Click on the ‘Create Property’ button in the ‘Property section’. Enter the Property Name, timezone, and other relevant information, and then navigate to the ‘Show Advanced Options’ selection and set the toggle to create a University Analytics property if necessary. Afterwards, choose ‘Create both a Google Analytics 4 and a Universal Analytics property’ to guarantee that you can run and switch between both versions.

When will GA4 officially replace Universal Analytics?

Our company will soon be compelled to transition away from Universal Analytics and onto GA4, despite the fact that we are not familiar with GA4. We strongly advise you to familiarize yourself with GA4’s capabilities, features, and reports so that you can be up and running as soon as UA is no longer available. As a result, due to the large number of features that are either missing or in beta, GA4 is not yet ready to replace Universal Analytics. Considering the vast majority of marketers, experimenting with GA4 while maintaining your present GA setup makes sense.

How to pull some of the most popular reports/metrics

You can access audience information in Google Analytics by selecting Audience on the left-hand side of the platform, where it will provide you with all of the relevant information. Audiences are described in Google Analytics 4 as groups of people who may be segmented based on a range of features and previous experiences across time. Audiences that are defined by geography, mobile audiences, audiences defined by social media platforms, and purchaser audiences are examples of such audiences. Google Ads allows you to make advantage of the audiences you’ve generated in GA4.

2.Top traffic sources(organic, direct, referral, social, email, etc.).

On the left-hand side of the screen in Google Analytics 4, click Acquisitiontraffic acquisition. There are seven basic traffic sources for most websites: direct, organic search (including referral traffic), sponsored search (including display advertising), email, social media, traffic tagged as “other,” and traffic originating from particular UTM codes. Google Analytics 4 is capable of tracking all website traffic statistics and determining where each visitor came from prior to coming on your website, which is quite useful.

As an example, clicking through on Organic Search will provide you with a breakdown of the search terms of queries that visitors used to find your site before coming to it.

3.Performance by page(page views, avg. time on page, entrances, bounce rate, exit rate, etc.).

Page and screen views are tracked as part of the Google Analytics data collecting process, which is necessary. To get the report, go to the EngagementPages and Screens section. When you run this analysis, you’ll be able to discover how popular each page and screen is with your users, which may assist you in making key marketing, design, and content choices. The pages and screens report in Google Analytics 4 provides a summary of how your website and mobile apps are performing based on the number of page and screen views they receive.

4.Mobile usage

This report may be found in Google Analytics by selecting AudienceMobileOverview from the drop-down menu. GA4 consolidates mobile and online reporting into a single interface. Therefore, audiences will have access to these statistics in order to understand more about their mobile devices depending on how they are now using them. Also included are high-level views of critical acquisition, behavioral, and conversion data at the device level, which are displayed in these reports (PC, Tablet and Smartphone).

Partner with Pyxl

Marketing is a dynamic field that is always evolving.

With specialists like Pyxl on your side, you won’t have to worry about falling behind. If you are interested in making the transfer from GA3 to GA4, Pyxl can assist you with the process. Make contact with Pyxl right away! The most recent update was made on September 3, 2021.

GA4 Upgrade – Should You Upgrade to Google Analytics 4? – Loves Data

After Google Analytics 4 (GA4) was released, it’s likely that you’re considering upgrading your Universal Analytics property to the most recent version of the software. Although the process of updating is very basic, there are a few crucial points to keep in mind before you get started. So let’s have a look at the actions you’ll need to do to upgrade your system. (Would you like a video? Watch my step-by-step explanation to learn how to do it.)

Do You Need to Upgrade? Should You Upgrade?

You are not required to update to Google Analytics 4 immediately if you are short on time or are not yet ready for the new version. If you are not ready for the new version, you can wait. Google has no plans to restrict your ability to use your Universal Analytics property or your reports in the near future. If you hear that you would lose information if you do not upgrade, do not trust it. They are not correct. You will get access to new features and reports if you update, but you will not lose any functionality if you choose not to upgrade at this time.

Additionally, you will be able to access the most recent reports and features because Google is always upgrading and expanding the capabilities of its Google Analytics 4 software.

How to Upgrade to Google Analytics 4

It’s important to note that the update procedure is rather basic as previously said. Use of the gtag.js version of the tracking code makes the procedure even more easy than it already is. Furthermore, if you rely on Google Tag Manager, adding a new tag will allow you to begin gathering data for inclusion in your reports.

Confirm You Currently Have Universal Analytics

As long as you are connected into your Google Analytics account, determining whether or not you are currently utilizing Universal Analytics is a simple process. Upon entering the admin section, look to see whether there are three columns to choose from. There should be a column for each account, property, and view, similar to what we see here: Those of you who are currently running GA4 will only see two columns in the administration section. As seen in this example, there will be an Account and Property column in the table: Briefly stated, you will observe either one of two things:

  • In the admin section, you have three columns, which indicates that you have Universal Analytics and should continue reading to learn how to upgrade
  • The fact that you have two columns in the admin area indicates that you already have GA4 and are therefore not in need of upgrading

What Happens When You Upgrade

When you have completed the upgrade to GA4, your existing reports will remain unchanged (in your Universal Analytics property). This is due to the fact that the update procedure results in the creation of a new property. It is possible to have both Universal Analytics and a GA4 property operating at the same time.

Getting Started

In order to finish the Google Analytics 4 update, navigate to the administration section and search for the ‘Property’ column. It is possible to view the ‘GA4 Setup Assistant’ at the very top of the page. To launch the upgrade assistance, simply click on it. You will now have the choice between the two alternatives listed below:

  • Create a new GA4 property
  • Establish a connection with an existing GA4 property

For the sake of this lesson, I’m going to assume that you already have a Universal Analytics property, rather than a GA4 property.

So, under the option to ‘Create a New GA4 Property,’ select ‘Get Started’ from the drop-down menu. At this point, the wizard goes over some crucial points that you should bear in mind, including the following:

  • Your new GA4 property will be devoid of any historical information. You will need to retain the Universal Analytics property in order to be able to examine historical data because your new property will not have any history data. The Universal Analytics property will only replicate the basic settings. Only the most fundamental configurations will be replicated. Enhanced Measurement will be enabled, which means you should not expect it to duplicate more complicated configurations, such as objectives or filters. In addition to tracking outbound links and embedded videos, this functionality also records the scrolling of your page and certain other actions on your website. More information about Enhanced Measurement may be found in my dedicated page

It is possible that you will receive an error message if you are using Google Tag Manager, in which case you will see a warning stating that you must install a new tag: In the case that you are using the gtag.js version of the tracking code, you will not see this error notice (or need to add a new tag). Instead, you will be able to activate data collection by utilizing an existing tag that you already have. To proceed, select ‘Create Property’ from the drop-down menu. Now that your new GA4 property has been generated, it’s time to include the tag into your website design.

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Adding the GA4 Tag

To see your new GA4 property, simply click on the ‘See Your GA4 Property’ button. When this is complete, you may begin modifying and personalizing it. Begin by searching for ‘Tag Installation’ under the ‘Collection’ heading. You will now be able to examine the data stream that was automatically established by the GA4 Setup Assistant. It is possible to conceive of a data stream as being identical to the tracking code that you are provided for each of your Universal Analytics attributes. You will need to pick the data stream at this point.

  • The Measurement ID, which is the equivalent of the Tracking ID that you will find in your Universal Analytics property, will be shown in the upper right corner of this window.
  • For example, the Measurement ID for my GA4 property is G-QE8851QGGZ; however, you must ensure that you copy the ID for your data stream to avoid confusion.
  • Choose the option to create a new tag (which may be found either on the Overview page, as seen in the image above, or by selecting ‘Tags’ from the menu on the left side).
  • I prefer to incorporate the letters “GA4” in the tag’s name to make it quick and simple to recognize.
  • Now you must put the Measurement ID that you copied from Google Analytics into the new GA4 tag configuration that you have created for yourself.
  • To do so, pick ‘Triggering’ from the drop-down menu.
  • This will ensure that your GA4 tag is included to every page of your site.

Previewing the Tags

After that, it’s time to check if your tag is properly triggered on your website. To do so, pick ‘Preview’ from the drop-down menu in the upper right corner of the window. To get a preview of your website, type in the URL of your website and click ‘Connect.’ You’ll note that the debug console has been loaded on the preview page, which is correct. You may now return to your browser and pick the ‘Tag Assistant’ option from the drop-down menu. You should be able to see that Tag Assistant has established a connection with the preview of your website, as well as all of the tags that have been fired.

In the ‘Tag Details’ section, you will note that the Measurement ID from Google Tag Manager has been shown. This allows you to easily ensure that the tag is being identified with the right ID.

Publishing the Tags

You may then return to Google Tag Manager and push the modifications live after you’re satisfied that your tags are functioning as intended. To make your changes public, click on the ‘Submit’ button in the upper right corner of the window. The version of the modifications that you’re going to publish can then be given a name. For example, you may label the modifications as ‘GA4 was added’ or something like. Then, in the upper right-hand corner, click “Publish.” Your new GA4 tag will be active on your website as of right now.

Returning to Google Analytics

Once you have the GA4 tag installed on your website, you can go into Google Analytics to ensure that data is being collected and incorporated into your reports.

Confirm the Flow of Data

Navigate to the ‘DebugView’ in Tag Assistant to ensure that the tag you previewed in Tag Assistant really transmits data to your GA4 property. This report establishes a connection with Tag Assistant in order to verify if data is being received. It also allows you to see all of the events that have been delivered to Google Analytics while you are previewing your site. The events covered by this include pageviews, scrolls, and any other events that are automatically sent to GA4.

Final Steps in Admin

After completing the fundamentals of your Google Analytics 4 update, you are virtually finished. Return to the Admin section and choose your Setup Assistant from the drop-down menu. It will be the first item shown in the Property column, so look for it there first. You will find further configuration choices for your new GA4 property in this section. Some of the other options you’ll discover include the following:

  • Measurement settings that are more precise to regulate automated occurrences
  • In order to gain extra insights and advertising functionalities, Google signals must be enabled. Creating a connection between your Google Ads account
  • Links to audience and conversion reports are provided.

Always keep in mind that there is no pressure to complete all of the processes necessary to switch to Google Analytics 4. It is still possible to access your Universal Analytics properties, which will continue to gather data and provide reports on your website. This helps to alleviate some of the tension associated with the upgrade process.

Final Thoughts

It’s now time to finish off your Google Analytics 4 update. As an addition to your Universal Analytics property, you will be able to use it as well. Keep in mind that the Universal Analytics property will show you all of your previous data, but the GA4 property will only show you fresh data, starting from the time you updated your system. In other words, please do not remove your Universal Analytics property from your computer. The information provided in this guide should make the process of switching to Google Analytics 4 a bit less scary.

As a result, I recommend that you upgrade in order to take use of these new capabilities.

  • Guide to event tracking in Google Analytics 4
  • How to monitor conversions in Google Analytics 4
  • My GA4 Mini-Course (paid)
  • My GA4 Mini-Course (free)

And here’s a link to my Google Analytics 4 playlist on YouTube (which has a plethora of useful tutorials):

Step-by-Step Video Walkthrough

Would you want to watch a video that walks you through the process of upgrading to Google Analytics 4 instead? Here’s a link to my YouTube tutorial:

Should you upgrade to Google Analytics 4?

Charles Farina, a Google Analytics 4 specialist, talks you through a comparison of GA4 versus Universal Analytics, the newest features in GA4, and how to get started with Google Analytics 4. Google Analytics 4 (GA4) is the most recent release of the Google Analytics software. It was designed from the bottom up to be focused on offering relevant insights made possible by machine learning technology. Google Analytics 4 (GA4) will ultimately replace the present version of Google Analytics, which is known as Universal Analytics (UA).

For the time being, it is still feasible to set up a UA property, although it is unlikely that this will be an option for long.

Google Analytics 4 (GA4) vs. Universal Analytics (UA)

GA4 offers a number of unique features that distinguish it from its predecessor, Universal Analytics. A overview of the novel capabilities promised in GA4 as well as how they compare to Universal Analytics is provided further down the page.

Combine data and reporting from multiple sites and apps

Marketers that wish to aggregate data from numerous assets, such as websites or mobile applications, may find GA4 to be particularly useful. In the past, tracking customers across various properties has proven to be difficult, particularly when attempting to link income (e-commerce transactions or mobile app sales) to several contact points in the customer journey. In order to do this, GA4 allows users to create numerous “Data Streams” within a single Property. A Data Stream might be a mobile application for iOS or Android devices, or it can be a website.

Advantage: Google Analytics 4 is a web analytics program developed by Google.

Insights driven by machine learning

“GA4 has machine learning at its heart,” according to the company’s launch release, “to automatically surface valuable insights and provide you a holistic picture of your clients across devices and platforms.” These insights are shown on the analytics interface, and they frequently include subtleties that would be difficult to discern by a human observer. Examples include comparisons between time periods (“this week vs previous week”) and anomalies (“Users from Richmond, VA are 125 percent more than predicted this week”) that can assist marketers in identifying and acting on rapidly changing trends and patterns that are changing rapidly.

Google Analytics 4 has a number of advantages.

Reporting that follows the customer lifecycle

GA4’s concept is that each consumer follows a similar path through Acquisition, Engagement, Monetization, and Retention. Their report hierarchy follows this structure, with pre-built reports for each phase of the customer’s journey available for immediate use. In each point of the customer lifecycle, it should be simpler to locate data and fix performance concerns as a result of this. Intuitively this makes sense however many basic reports that we rely on in Universal Analytics just aren’t accessible in GA4 yet, even in the custom report builder.

This greatly restricts our capacity to conduct more in-depth analyses of user behavior and identify opportunities to improve site performance. An advantage is that Universal Analytics is available.

Event-driven tracking and conversions

Marketers are accustomed to measuring conversions in Universal Analytics by utilizing pageviews or events, which are both available in the platform. For the first time in GA4, all conversions are related to user-driven events (such as form submissions, scroll depth, button clicks, and so on) that must be adjusted for each individual property. This appears to be a limitation at first glance only because it is a more technically difficult implementation. Once mastered, it allows marketers to measure and report on conversions across a wider range of devices and platforms, giving them greater flexibility.

Built for a privacy-focused future

GA4 also acknowledges the possible future reality of cookieless monitoring and/or better privacy legislation for consumers, both of which are now in the works. The use of machine learning-driven modeling to construct a picture of visitor behavior will become increasingly important as cookies are phased out or prohibited by device makers, browser developers, and government authorities. The amount of information that we presently enjoy as marketers will not be provided by conversion models, therefore there may be certain limitations, particularly when working with smaller data sets.

In addition, by installing the Google Analytics opt-out browser add-on, users can opt out of GA4 tracking entirely.

Predictive metrics and audiences

The ability to predict future outcomes based on prior data is likely the most significant game changer for GA4. E-commerce businesses may now employ machine learning to anticipate their expected future transactions and income with the help of the new “predictive metrics” tool. Ads targeted to “predictive audiences” on Google properties can be shown to visitors who have been identified as being more likely to make a purchase in the following seven days. As of right now, these predictive capabilities are only accessible for e-commerce sites and are based on variables such as transactional volume, revenue, and turnover.

Google Analytics 4 has a number of advantages.

Initial limitations of Google Analytics 4

Google Analytics 4 is a new product that is still in its infancy and is not yet able to fulfill the demands of more sophisticated marketers. Here are a handful of the more serious flaws, which we hope will be resolved in future versions.

GA4 can’t access historical data

Although a new Google Analytics 4 property begins collecting data instantly, no past data from Universal Analytics is imported into the site. Hopefully, this feature will be available in the future, but until then, GA4 will be severely restricted until you have accumulated enough historical data to allow the machine learning insights to function properly and until you have accumulated enough year over year data to make year over year comparisons.

GA4 launched with a small but growing feature set

Some GA4 capabilities are still in the early stages of development, and I am looking forward to seeing how they develop to fit the demands of today’s marketers. As with prior versions of Google Analytics, I anticipate that additional capabilities will be added to GA4 that will not be available in Universal Analytics, as has happened in previous iterations.

Limited granularity in built-in and custom reports

Many of the reports that we rely on in Universal Analytics are just not available in GA4 at this time. Examples of this include Google Ads reports in GA4 that only offer information at the campaign and ad group level. A breakdown of performance by keyword, audience, or ad creative is not available at this time. I have to suppose that this will happen, but for the time being, it is a mission crucial component for the majority of marketers.

Should you upgrade to Google Analytics 4?

Clearly, Google is preparing for a GA4-centric future, but the company is not abandoning Universal Analytics just yet. The end of Universal Analytics is not specified, but considering the large number of users that rely on the tool, it is likely to coexist with GA4 for a long period of time in the foreseeable future. That does not imply that you should disregard GA4. If you already have a Google Analytics account, I strongly advise you to add a Google Analytics 4 property to it. GA4 can operate side-by-side with Universal Analytics, ensuring that your UA data is not corrupted and remains accessible.

Andrew Miller

Andrew is a data-driven marketer, speaker, and problem solver with a passion for innovation. He co-founded Workshop Digital in 2015, and in his role as Vice President of Strategy, he is responsible for developing new tools and methods to assist Workshop Digital’s teams and customers in achieving their objectives. Andrew talks to marketing and professional groups on a regular basis, delivering a real and passionate message that helps them enhance their collective marketing intelligence. Besides his family, Andrew enjoys a variety of activities, including triathlons, amateur gardening, and serving on the board of directors of the Junior Achievement of Central Virginia, which provides mentorship to Richmond adolescents.

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