The Top 10 Ways To Re-engage Dead Email Subscribers? (TOP 5 Tips)

The Top 10 Ways To Re-Engage Dead Email Subscribers

  • Make sure your emails are relevant.
  • Define inactives.
  • Trim your email list.
  • Find out what your list thinks of you.
  • Re-build the relationship.
  • Include calls to action.
  • Give subscribers options.
  • Use Facebook Custom Audiences.

How do I engage inactive subscribers?

Our 5-step re-engagement plan

  1. Step 1: Go Zombie hunting.
  2. Step 2: Send a reconfirmation campaign.
  3. Step 3: Pat yourself on the back.
  4. Step 4: Say goodbye.
  5. Step 5: Revisit your content.
  6. Identify when to mark a subscriber as inactive.
  7. Be honest and tell subscribers that you’ve missed them.

How do I reengage a dead email list?

The Top 10 Ways To Re-Engage Dead Email Subscribers

  1. Make sure your emails are relevant.
  2. Define inactives.
  3. Trim your email list.
  4. Find out what your list thinks of you.
  5. Re-build the relationship.
  6. Include calls to action.
  7. Give subscribers options.
  8. Use Facebook Custom Audiences.

How do I revive a dead email list?

5 Steps to Revive a Dead Email List

  1. Diagnose the cause of death. The first step is to conduct a thorough postmortem analysis.
  2. Get a plan together. Now that you’ve figured out why your list died, make a plan to remedy that problem.
  3. Give away something valuable.
  4. Get subscribers in on the action.
  5. Deliver and overdeliver.

How do I find inactive email subscribers?

How to Identify Inactive and Unengaged Subscribers

  1. Step 1: Define what an “activity” is to your business.
  2. Step 2: Create recency segments based on the frequency at which you mail your subscribers.
  3. Step 3: Create a simple spreadsheet to record and analyze your data.
  4. Step 4: Send a win-back campaign or remove the subscribers.

What is an inactive subscriber in Mailchimp?

Inactive subscribers are opted-in contacts with valid addresses who haven’t opened or clicked your email campaigns in a while. It’s helpful to identify and segment your inactive subscribers, so you can send a re-engagement campaign to win back their interest.

What is a re-engagement email?

A re-engagement email is a marketing email sent to inactive subscribers. Its purpose is to get people who have stopped interacting with email campaigns interested again.

10 Proven Strategies to Re-Engage Inactive Email Subscribers

It’s a frustrating situation to be dealing with. You’re well aware that email marketing is your most valuable asset. You put in a lot of effort to grow your email subscriber list. You went the extra mile, creating everything from high-value lead magnets to convincing email capture forms. It was a wise decision. Subscribers flocked to the site in droves. However, you failed to maintain your email list. Alternatively, it’s possible that your subscribers ran out of energy on their own. It doesn’t matter which way you look at it, you’re in for a major headache.

What are you going to do now?

However, there is some good news: it is much easier to re-energize those who already have a positive association with your brand.

And while we’re at it, let’s see if we can create some sales as well.

BONUS DOWNLOADABLE FOR FREE

Want More Email Marketing Inspiration?

With this list of eleven email marketing resources, we want to assist you in getting more out of your campaigns. We have something for everyone, whether you’re seeking for effective email examples or evergreen email subject lines. You’ll also have quick access to more than 24 more extra materials, which have been organized into Notion categories for your convenience. Swipe File may be downloaded right now.

Table of Contents

Create an understanding of what constitutes inactivity and categorize your email list accordingly2. Re-engage dormant subscribers with a targeted email series3. Make all correspondence more personal. Create a series of re-engagement events to re-indoctrinate and win back inactive subscribers4. Use retargeting campaigns to re-indoctrinate and win back inactive subscribers5. Survey subscribers and ask them to refine their email preferences6. Launch an engagement campaign8. Provide a tripwire to convert subscribers into buyers9.

Don’t be hesitant to remove your email list of subscribers who have not interacted with your content.

Why Should You Reactivate a Dead Email List?

Has the phrase “Let the genuinely dead things rest in peace” ever crossed your mind? Although this is sound advice, it is not applicable in this instance. Email marketing has the potential to be the most profitable revenue-generating medium currently available. A large number of individuals agree. For 85 percent of marketers, generating leads is the most important aim to achieve. The general agreement is unambiguous. It’s worthwhile to not just re-engage with your audience, but also to win back your subscriptions.

  1. 1.
  2. Your value proposition, as well as your message, struck a chord.
  3. 2.
  4. Marketers that are on top of their game measure, optimize, and repeat their marketing methods.
  5. 3.

If you don’t make an effort to get them back, you’ll be passing on a significant amount of revenue. And it is a bad way to do business. Now that you understand why you should re-engage your list, it’s time to look back and see what went wrong in the initial engagement.

Understanding Why Email Lists Go Dormant

It’s critical that you take a step back from the situation. What did your subscribers do to get disinterested? What do you think you could have done differently? While there isn’t a single cause for this, there are a few possible factors to consider. One of the steps in your email collection procedure was not completed properly. 2. It’s probable that you didn’t acquire enough leads that were targeted and of good quality. It’s possible that your lead magnet offer wasn’t properly connected with your company’s goals.

  • 2.
  • The majority of individuals do not even have a content plan for their email messages.
  • The problem is that you can’t deliver the identical material to everyone who subscribes to your email list.
  • They all come into contact with your company through a different channel.
  • You should also consider optimizing the frequency of your emails in order to avoid inundating your list with too much communication.
  • 3.
  • It’s possible that the problem is technological in nature.

Email addresses are always changing.

As a result, you need to be certain that the back end of your email management system is as reliable as it possibly can be.

It is important to be consistent in the manner that you present yourself in order to provide value to your readers.

After all, you’re the one who’s showing up in people’s emails.

Now that we’ve gotten everything out of the way, it’s time to get down to business.

Here are seven effective tactics that will make a significant difference in your life.

1. Define what you consider to be inactive and segment your email list accordingly

There is a good chance that your list contains people who are disengaged in varied degrees. You must categorize and separate your list in accordance with this. Why? Make sure you establish customized engagement sequences for different subgroups of your list, since this is crucial. You won’t be able to accomplish that until you first define what these portions are. What is the best way to go about it? Here are some segments that you might want to think about.

  • A subscriber is someone who has never purchased a product from you, but who visits your website and reads your material. These are those that are only watching. Because you’ve already gotten their interest, it shouldn’t be difficult to convert them. Those customers who have made a purchase from you in the past but have not interacted with your site or your content since then
  • Individuals who only supplied their email addresses, got your free resource, and then vanished without a trace. They are not in the least bit interested.

Each of these portions will provide its own set of difficulties.

As a result, you must develop a unique re-engagement plan for each of your customers.

2. Re-energize dormant subscribers with a targeted email series

In each of these stages, there will be a unique task to overcome It is as a result necessary to develop unique strategies for each type of re-engagement.

3. Personalize all communication

Remember that personalization is not just about addressing subscribers by their first and last names.only That’s a small part of it.More importantly, it’s about taking into account your subscribers’ entire history with your company.How did they first come into contact with your company?What did they do to become a subscriber?How did they become a customer? What additional points of contact have they had since that time? When they first joined your permission marketing funnel, what path did they take to get there?

Want proof?

As indicated by the National Retail Federation, 77% of consumers have selected or paid extra for a company that provides them with a customized experience.

4. Use retargeting campaigns to re-indoctrinate and win back inactive subscribers

The fact is that this is one of the most powerful tactics you have available to you. Facebook is by far the most effective medium for launching a retargeting campaign in a short period of time. You may target your email subscribers with advertisements in order to win them over again and again. Here’s how you go about it. Navigate to your Facebook “Advertisements Manager” or “Power Editor.” Create an ad using the “Engagement” target as the primary goal. Choose a name for your advertisement and then click “Continue.” Refine the specifics of your advertisement.

  • You want to target a specific group of people.
  • Choose “customer file” from the drop-down menu.
  • That’s all there is to it!
  • Always keep in mind that you shouldn’t import your full email list into Audience Builder in order to construct your own audience.
  • In this way, you may also customise your ad packages to ensure that they have the most possible impact.

5. Have a series of re-engagement events

Why not make this a one-time event instead of a process? You’re on a mission to re-energize your subscribers, so let them know you’re doing it. Communicate openly and honestly with your audience. Inform them that you want to create a vibrant community and that you will be presenting a series of online events specifically for them. You have a plethora of alternatives available to you through your website and social media outlets. Here are a few suggestions:

  • Workshops and online classes
  • Themed days
  • Webinars
  • Facebook Live
  • Q & A
  • Interviews
  • Feature articles

When you conduct these sessions, I recommend that you establish an official event on Facebook to keep track of who is attending.

It will increase your visibility and broaden your audience reach.

6. Survey subscribers and ask them to refine their email preferences

This is a straightforward yet powerful method of reconnecting with your followers. Create a personalized survey for them and ask them a few essential questions about their experience. However, I must provide a warning. The task of getting a disengaged email list to fill out a lengthy form will be challenging. What is the solution? Create a survey with only one question. When you send an email to your subscribers, make sure to ask them a specific question about yourself. Your response rate would be significantly greater if you sent them to a form with a number of multiple-choice questions.

Alternatively, you might do a more in-depth investigation.

7. Start an engagement campaign

Engagement campaigns are those in which you concentrate only on encouraging your subscribers to communicate with you. Creating an aim for your campaign should be the first step in any campaign strategy. Take a look at these questions.

  • What do you consider to be a “engagement”? Email open rates, email answers, and traffic produced through email are just a few examples of what you may measure. You make the decision: how much interaction do you want to generate? Don’t forget to quantify it in quantitative terms. Consider the following scenario: you determine that you want one out of every 10 subscribers to react to your emails. What other channels would you like to use within your campaign in addition to email

Is there anything that you consider to be a “engagement?” Email open rates, email answers, and traffic produced from email are just a few examples of what you can track with email. You make the decision on how much engagement you want to generate. Don’t forget to quantify it in numerical terms. Consider the following scenario: you assume that one out of every 10 subscribers will react to your emails. What other channels would you like to use in your campaign in addition to email; and

8. Offer a tripwire to turn subscribers into buyers

“When are we going to start producing sales?” you’re probably wondering. This is an excellent opportunity for you right now. Following a period of sustained engagement with your email list segments, it’s time to convert those subscribers into paying customers. The most straightforward approach is to provide a low-ticket product or service. I propose that the pricing point be kept under $47 dollars. Tripwire marketing is the term used to describe this strategy. What is the reason for such a low offer?

It is not always necessary to make income in order to achieve success.

Once you’ve successfully converted your subscribers, you’ll find it much easier to convert them to higher ticket offerings in the following months.

This is a long cry from the 5-20 percent possibility of selling to a new consumer that is typically seen nowadays.

9. Create a fresh offer to upsell your new buyers

You’ve been successful in re-engaging some of your subscribers. In addition, you’ve compiled a list of potential purchasers. Bravo! You can’t afford to lose your momentum. In an ideal situation, your tripwire would be linked to your premium offer.

As a result, your new consumers will have an easy time making their purchasing selection. They need to perceive your premium offer as the only logical next step in their purchasing process. It’s important to remember that if your tripwire isn’t a surefire hit, it won’t be successful.

10. Don’t be afraid to purge your email list of the subscribers who did not engage

Do you remember that quote I mentioned a moment ago? Is it time to let the genuinely dead things go? This is the situation in which it applies. The fact is that your re-engagement activities will not have a significant impact on every single subscriber in your database. And that’s OK with me. Utilize it as an opportunity to remove some fat off your to-do list and tighten things up a bit. Delete the subscribers who are actually disinterested in your company’s products or services. They are not the type of consumers you are looking for.

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BONUS DOWNLOADABLE FOR FREE

Want More Email Marketing Inspiration?

With this list of eleven email marketing resources, we want to assist you in getting more out of your campaigns. We have something for everyone, whether you’re seeking for effective email examples or evergreen email subject lines. You’ll also have quick access to more than 24 more extra materials, which have been organized into Notion categories for your convenience. Swipe File may be downloaded right now.

Re-Engage Your Email Subscribers Now

It’s only normal for your list to begin to lose some of its vigor after a while. It happens to everyone at some point. The most important thing is what you do in response to it. You should take advantage of your subscriber’s unsubscribe as a chance to rethink your email strategy. Divide your list into segments, and provide your subscribers an excellent experience, and they’ll continue to be brand ambassadors for your company. What techniques do you employ to keep your subscribers interested and engaged?

How To Bring Your Email List Back From The Dead

Eventually, the vibrancy of your list will begin to wane. This is normal. Anyone can be affected by this. What matters is what you do in response to the situation. You should take advantage of your subscriber’s disengagement to rethink your email approach. Subscribers will continue to be brand ambassadors for your company if you segment your list and give them with a remarkable experience. Are there any tactics you do to keep your subscribers interested?

1. Decide on the course of action you’ll take to re-engage your list

This could go either way at this point. There are a variety of approaches you may use to re-engage your subscribers (while still being genuine and real). According on every email marketing expert you consult, you will hear a variety of tactics for regaining control of your email list. First and foremost, you must acknowledge your absence and, if possible, inform them of the circumstances for your absence. Then there’s the option of doing nothing about it. Simple things like going back to business as normal and re-igniting your list with a series of emails can help you win them back (as well as their trust).

  1. Both have been (and have the potential to be) successful.
  2. Consider factors such as the length of time you’ve been away and your particular preferences.
  3. Don’t put off taking action, no matter which route you select.
  4. When compared to other marketing channels, email marketing offers the highest return on investment (ROI) according to this study: Although having an engaged and thriving email list is essential for every organization, there are additional benefits to having an engaged and thriving list.

You develop authority in your field, distinguish yourself from the competition, and increase your visitors. But, perhaps most crucially, you’re creating an asset over which you have a reasonable lot of control as compared to social media platforms.

2. Craft the series of emails you’ll send to win them back

It’s time to face your fears and compose the first email that will entice them back into the fold. Now that you’ve determined whether you want to resuscitate your list by fessing up or if you want to ignore it entirely, you can start brainstorming what you want to say. The most appropriate approach to think about this initial email is as a welcome email. A good method to introduce yourself (or re-introduce yourself) and enable your personality to show through is through a personal statement. Welcome emails are quite powerful, and they provide you with the chance to re-engage with your subscribers in a real way that allows them to perceive you as a human being instead of a robot.

You are under no obligation to adhere to a certain template in any way.

Here’s an excellent method for organizing your emails.

Create a series of emails that looks something like this:

  1. It’s time to face your fears and compose the first email that will entice them back into the fold of your organization. Now that you’ve determined whether you want to resuscitate your list by fessing up or if you want to completely ignore it, you can start brainstorming what you want to say. Think of this initial email in terms of receiving an invitation to join a group or organization. A good method to introduce yourself (or re-introduce yourself) and enable your personality to show through is through a video introduction. Welcome emails are quite powerful, and they provide you with the opportunity to re-engage with your subscribers in a real way that allows them to perceive you as a human being instead of a machine. When it comes to income, welcome emails bring in more than three times the amount of money than other emails, and they also experience a significant boost in open and click-through rates: Whatever choice you choose, you’ll want to make sure that the emails you send to your subscribers are sent in a certain order in order to wow them. No, there is no need that you follow a certain pattern. Certain email messages, on the other hand, are more successful when they are sent in a specific sequence. If you want to organize your emails, here’s a terrific method.

If you’ve decided to let your readers know where you’ve been or to recognize your absence, the first email you send will be the place where you should include that information. This section of the email is entirely up to you as to how you want to begin it, but here are a few suggestions.

You can start off by saying a number of things like:

  • “I’m sorry.”
  • “Do you remember who we are?” “I’ve made a huge mistake.”
  • “Will you forgive me?”
  • “Will you accept my apology?”

And the list continues on and on. You can discover a plethora of ready-made templates to assist you with your initial email, which is especially useful if you’re informing them of your absence. However, the reality is that many people will not be able to tell the difference. And please don’t view this as a personal attack! Every single day, I’m sure you receive a significant amount of emails into your inbox, don’t you? It’s precisely the same for your subscribers, as you can see. During times like this, it might be beneficial to just not mention your absence at all; when they have completely forgotten that they are on your list as a result of their overflowing inboxes.

However, it is more than probable that they will remember.

3. Offer a show-stopping freebie

Even though we discussed the need of providing a really beneficial and helpful freebie (also known as a lead magnet), you may still be unsure of what kind of freebie to provide that would stand out from the crowd. You’d want to bring your email list back to life once and for all. As a result, it must, of course, be a show-stopper. But don’t get caught up in the details. It’s possible that you already have something stowed away that you hadn’t even realized you possessed. To put it another way, you want your freebie to be so good that people are perplexed as to why they are receiving it for free.

Don’t be concerned if you don’t already have a paid product. You’ll be able to whip up something quite useful in no time!

How do I create a freebie full of value?

To build an amazing freebie that screams value, you must first choose something that resonates with your subscribers and provides significant value. The entire idea of generating content is to carefully create it in such a way that it assists your audience with any issues, challenges, and wants they may be experiencing. Your freebies, like any other material on your site, should be useful to your target audience in some manner. What’s the purpose if you don’t have anything to say? When it comes to resurrecting your email list from the dead, you want to put all you have into creating the finest freebie you can think of to attract new subscribers.

And if that doesn’t work, keep in mind that some of your subscribers are already dead weight.

You’re merely making place for folks who are really interested in your content and your brand’s reputation.

Freebie Ideas:

  • E-book
  • Offering a free course (not necessarily a course valued in the hundreds of dollars, but rather an e-course in the $30-60 area would be perfect)
  • Workshops or video training sessions are provided at no cost. A really useful cheatsheet
  • Course through email
  • There’s a workbook
  • Swipe files are a type of file that may be moved from one location to another. If you’re going to provide a checklist, make sure it’s informative and really beneficial to your audience. And, if possible, provide additional freebie, such as a workbook, to increase the perceived value)

A valuable checklist, such as Alexacreated’s, is an example of an irresistible freebie: “They made the checklist work because it’s highly valuable and brings a lot of information to the table.” Another example of an irresistible freebie is Funnel Overload’s (now rebranded to Startup Bonsai), where Adam offers a content promotion handbook, as well as access to his newsletter: “Whatever freebie you decide to create; I cannot emphasize this enough: make

4. Prepare yourself for unsubscribes

This is the problem. Even if you hadn’t ignored your email list for a while, you’d be dealing with unsubscribe requests on a regular basis. The greater the size of your mailing list, the greater the number of responses you’ll receive each time you send an email. And this is going to be multiplied by a factor of three when you’re sending out an email after being absent for several months. First and foremost, please do not take it personally. Yes, it’s easier said than done. However, nine times out of ten, it has absolutely nothing to do with you, your content, or your business at all.

As a result, this is a positive development!

Those who have been by your side through thick and thin will always be there.

It’s doing you and your partner a huge favor.

One way is to add an unsubscribe button that is visible and cannot be ignored. Here’s an excellent example from the ReturnPath class: The sobbing monkey may be a little over the top, but it conveys the message. Furthermore, it is far more visually appealing than a standard unsubscribe link.

5. Create an email marketing plan to keep your emails consistent going forward

There’s no arguing that email marketing is critical to the success of your overall content marketing strategy. In addition to your company as a whole. The most successful digital marketing tactic, according to SmartInsights, is email marketing: That’s why, if you find yourself in this scenario, where your email list is in desperate need of resurrection, it’s critical to devise a good strategy. … A strategy that you will be able to follow through on. The engagement of your audience will suffer if you promise to email twice a week but only send one sub-par email once a month.

In order to achieve success with your email marketing plan, you must devote as much time and attention as you do to your whole content marketing approach.

While using email marketing, there are several best practices that you should always adhere to, especially when attempting to regain the trust of your subscribers.

To ensure success with your email list, follow these simple tips:

  1. Maintain consistency at all times. Never fail to keep your promises to your subscribers
  2. Instead, use excellent copywriting. Additionally, if you are unfamiliar with copy, look for tools to assist you in learning the ropes. In your next email, let them know what they may anticipate from you. This will create a sense of expectancy.

Note: It is better to write emails for your subscribers in batches rather than individually. So you’ll spend less time working on them and be able to schedule them in advance, ensuring that you’ll always have something to offer your customers. It gets even better since you’ll find it much easier to inform subscribers what to expect in the following email as a result of this. A basic example of a story telling notion known as anOpen Loop is revealing anything about your upcoming email to someone you don’t know.

Another example is the emotion you get after watching a cliffhanger episode of a television show or a movie.

When the Open Loop is generated, this is the moment at which it is created.

Stories have tremendous power.

6. Learn from your mistakes

Maintaining a consistent email distribution schedule will allow you to get more mileage out of your email list. When you find yourself battling to maintain consistency again, it may be time to reassess your “why” for doing so. You’ll be more open to sliding back into the trap of inconsistency if you don’t know why you’re doing something. A hole you don’t want to fall into again is one you don’t want to dig yourself out of.

When thinking about your particular “why”, ask yourself these questions:

  • Why are you devoting the time and effort to resuscitate your email list in the first place? Is it for the purpose of increasing revenue? Is it for the purpose of creating a vibrant community? Perhaps it’s a good mix of the two
  • Nonetheless,

In the first place, why are you devoting the time and effort to revitalize your email list? Trying to make more money; trying to develop a vibrant community; what are your motivations for doing this? Perhaps it’s a good blend of the two; or

How to keep your email list alive after reviving it:

  1. Make a plan for your email marketing and stay with it
  2. Preparing your emails in bulk and scheduling them ahead of time is recommended. Continue to provide freebies that will assist your audience in resolving difficulties in the meanwhile. Send them their way in the following weeks once you’ve resurrected your list of prospects. Maintain consistency and follow through on your promises. If you want to keep your subscribers, this is the most important factor to consider. If you don’t already have one, start by creating a welcome series. Keeping subscribers interested and ready to read your material will assist to keep them engaged. Make a note of what was successful with your email list and what was unsuccessful. Read, investigate, and absorb as much information as you possibly can
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Wrapping it up

After neglecting your email list for a lengthy period of time, I understand that you may be at the end of your rope. However, you may re-engage your email subscribers and bring back a dormant email list that you previously believed to be extinct. Whatever the length of time it has been since you last contacted your subscribers, I assure you that following the procedures outlined above will make the process lot less intimidating than you had imagined it would be. Everything is a learning experience in one way or another.

It’s all about trial and error.

After you’ve resurrected your email list from the grave, you’ll most likely want to focus your efforts on expanding your list.

Adam has written a detailed piece that includes more than 30 techniques that you may put into action! Readings related to this article: 30+ Email Marketing Statistics That You Should Be Aware Of.

10 Ways to Re-Engage Inactive Email Subscribers

Melissa is a person you should get to know. She’s a typical marketer in every sense of the word. Melissa, like the majority of marketers, has difficulty keeping her followers interested. No one responds to her emails, and she receives no responses. Some people don’t bother to open their packages. Others do, but they don’t press the button. Melissa sighs and rubs the back of her neck. What made them think this was feasible when they joined up? What is the reason for their lack of response? She asks herself this question.

  • Bringing them back is similar to rekindling a shattered friendship.
  • Sometimes the solutions that you believe would succeed are the ones that further alienate individuals from your organization.
  • Is it possible for Melissa to take action to resolve her situation?
  • She can do so without having to launch a new list-building effort from scratch.
  • Have you ever found yourself in this situation?
  • People on your list are willing to connect with you again if you provide them something of value.
  • I’ll share ten of them with you in the section below.

1. Identify possible reasons for the disengagement.

The first step in resolving an issue is to understand why it exists in the first place. Once you have grasped the concept, you can go on and avoid making the same mistakes again. Take a step back and consider all of the possible causes. Consider the following reasons:

  • First and first, it is necessary to understand the nature of the problem. It is possible to go on and avoid making the same mistakes if you fully comprehend. Step back and consider all of the possible reasons for the situation to develop. Take a look at the following arguments:

The cause for a disengaged list isn’t always about you — for example, a change of email address isn’t always your fault. Alternatively, it is possible that individuals are no longer opening their emails for whatever reason. Despite this, your primary focus should be on reactivating those dormant subscribers.

2. Set the right expectations in your sign-up form and fulfill them.

When people sign up for your mailing list, they are expecting to receive something in return. Make certain that you inform them of this and that you follow through on it. They will lose confidence and interest if you do not follow through on your promises. Rather than sending them advertising emails, if you said you’d provide them weekly tips, really do so. People should not be perplexed as to why they are receiving something different. Setting expectations begins with the email sign-up form on your website.

  • It is reasonable for individuals to demand something in return for joining your mailing list. In order for this to work, you must inform them of the situation and follow through on it. They will lose trust and interest if you do not follow through. Rather of sending them advertising emails, if you said you’d provide them weekly suggestions, really do it. Those receiving anything else should not be perplexed as to why. Beginning with your email sign-up form, you may set expectations for your audience. Subscribers should receive the following information from your sign-up form:

Take a look at how Henneke, the owner of Enchanting Marketing, establishes clear expectations in her application form: Enchanting Marketing is the source. It’s possible that you’re disappointing your subscribers by failing to meet their expectations.

If they are dissatisfied, it is entirely your problem. Now, I’d want to put it to you. Go to your online form and see if you’ve established the correct expectations for your visitors to meet. Have you been caught sending out-of-context emails? Make a change. It’s not too late to make a difference!

3. Figure out the best times to send your emails.

I understand what you’re going through. Several different replies were returned when you searched for “the ideal times to send emails.” If you’re like me, you’re tired of hearing the same things again and over. It’s a source of frustration. However, if you are looking for a specific solution, which I would be delighted to provide, I can only say that it depends. Because there are so many variables involved, the optimal time to send emails varies from person to person. Propeller CRM conducted an investigation on the available studies on the subject.

Some of them are listed below.

Audience Type Engagement Day Time
Entrepreneurs/workaholics (B2B) Open, click on, and respond to emails Saturdays 10 AM
9-5 office workers/regular individuals (B2B) OpenClickRespond SaturdaysTuesdaysTuesdays 10 AM10 AM8 AM
Consumers (B2C) OpenClickRespond SaturdaySaturdaySaturday 12 AM12 AM6 AM

Divide your list into two or three sections. When you’re working with a huge email list, segmentation will become vital. When you create your next email, send it to each segment at a different time and on a separate day. Do not depend just on these findings; instead, do a formal split test. Take heed to what they say in return. Is it true that your morning group responds to your emails more frequently than your evening group? Pro tip: Make sure to keep your variables consistent, with the exception of the days and hours on which you send out your email messages.

4. Ask them to answer a survey and use their responses to improve your campaign.

A lot of the time, what you send them will not be liked by them. It’s possible that your communications are excessively salesy or obnoxious. Whatever the case, find out what they want. Take part in a survey! It’s a simple answer, but it’s one that just a small number of marketers employ. Remember… If you don’t ask, you will not receive! Use Google forms or other tools that allow you to use the free versions of their services. Survey Monkey and Zoho Survey are two such examples. Here are a few pointers to keep in mind:

Ask open-ended questions.

Open-ended inquiries provide you with extra information with which to work. You get to hear people’s actual ideas and feelings about a topic matter, which is a rare opportunity. Although these questions are interesting, the drawback is that not all of your subscribers will take the time to respond to them. It’s also tough to assess responses supplied by persons who are unable to articulate themselves clearly in their own words.

Create an opinion poll.

A difference between an opinion poll and an open-ended question is that an opinion poll presents a selection of ready-made responses from which subscribers can select one. They prefer to complete polls because they are more convenient. Because of this, the results are more accurate and less difficult to comprehend.

Keep your survey short.

Nobody likes to spend their time filling out long surveys. If your survey is too long, subscribers will be less likely to finish it, so keep it short. What is the optimal length of your survey? AWeber advises a period of 1-5 minutes for each pageview. That covers questions ranging from 1 to 10. Explain in the subject line that your survey is only a few questions long.

Incentivize your subscribers.

People are more likely to participate in surveys if they are offered incentives.

Make certain that the reward is related to your product or service when you do so. A discount is the most often used incentive. Keep in mind, however, that not all surveys require an incentive to participate. Don’t spend your time and resources on surveys that are only a few minutes long.

5. Improve your email subject lines.

Subject lines are important since they make an initial impression. This is something you’ve heard way too many times. However, you have never been able to perfect the talent to this day. Let me assure you that you do not need to be the finest copywriter in the world in order to generate subject lines that get your emails opened and read by recipients. All you need are the correct guidelines and techniques to help you arrange your headlines effectively and efficiently. But first, let’s take a look at the characteristics of terrible email subject lines.

  • All capital letters to give the impression that you’re yelling
  • Exclamation points in abundance
  • Grammatical mistakes
  • Plain and simple, though a little tedious
  • You, rather than your reader, become the subject of the subject line.

Now, how precisely should you construct the subject lines for your email messages? What are the characteristics that distinguish them as interesting?

The R-O-T formula

Neville Medhora use this strategy personally and teaches it as part of his copywriting training course. He says that if you are unable to come up with catchy headlines, simply utilize the letters R-O-T. It is an abbreviation for Results-Objection-Time. You may change it up by using the letters R-T-O or T-R-O. Here’s an illustration: Results: Master the art of Facebook marketing. Time:In 30 minutes or less Even if you are not an expert, your goal should be to Headline: Learn How to Master Facebook Marketing in 30 Minutes or Less Even if you are not an expert, you may still participate.

Numbered lists

When we rush off to work, we glance at our wristwatches to check how much time is left before we arrive. When we get to the front of the line to purchase tickets, we look to see how much longer we have to wait. As you can see, numbers make things more predictable, real, and rational than it otherwise would be. Numbers have an inherent attraction for people. This explains why number lists are effective as subject lines for emails. How can you make use of numbered lists in different situations?

As an illustration.

6. Show them a Facebook ad using email retargeting

When we rush off to work, we glance at our wristwatches to check how much time is left before the day is through. When we get to the front of the line to purchase tickets, we look to see how much longer we will have to wait before proceeding. In other words, statistics help to make a situation appear more predictable, realistic, and rational. A innate attraction to numbers exists among people. Thus, numerical lists are effective as subject lines for emails. Where can you make use of numbered lists and when should you make them?

In this case, consider the following: “10 Simple Tricks to Make Your Hair Grow Faster” or “9 Ways to Build Your Freelance Writing Career” are just a couple of examples of articles you could find interesting.

How to Boost the Potential of Facebook Retargeting

Yes, Facebook retargeting is a powerful approach for re-engaging your followers with your content.

However, as more and more business owners adopt the same approach, your chances of standing apart are diminishing. What if you could tailor your Facebook remarketing campaign to target users based on their particular actions? Examples of similar behaviors include.

  • It doesn’t matter if they opened or did not open your email. Whether or not they opened your email and clicked on the link within it
  • You can find out if they got or did not get your email.

At Connectio, we developed a product called ConnectAudience, which follows the activities of your email list and provides actionable insights. Those patterns of conduct will serve as the foundation for the creation of highly targeted Facebook advertisements.

We did a case study…

We conducted a case study in order to determine the impact of ConnectAudience on a Facebook retargeting campaign. We sent out an email to our email list, promoting UpViral and encouraging people to join. Following that, we sorted our list into two categories: A and B. Only the email was sent to Group A. Group B received the email, and if they opened it, we would display Facebook advertisements to them. As a result, this was the outcome. Group B (which was exposed to retargeting advertisements) generated 50% more income than group A (which was not).

Why?

Because of this, you can deliver them the type of information they desire based on their tastes.

7. Do an email reactivation campaign.

An email reactivation campaign comprises sending out a unique message to inactive subscribers, informing them that you would want them to return. It’s a departure from the normal emails that you send to your contacts. “We miss you,” for example, is a subject line that email marketers frequently employ in reactivation campaigns. In most cases, marketers send reactivation emails when they wish to identify inactive subscribers and remove them from their mailing list. Incentives like as discounts, free shipping, or other freebies may be included in the email to urge users to return again and again.

Here are some examples of real-life reactivation emails to get you started: Pinterest is the source of this image.

Belk: “Hurry Back! we’ve missed you.”

Pinterest is the source of this image.

Guess: “Still on your mind?”

Pinterest is the source for this image.

Saks Fifth Avenue: “Long time, no see.”

Pinterest is the source of this information.

Market Day: “You are the apple of our eye!”

Do you know which factors in your email would have a greater influence on your subscribers if you merely made little adjustments to them? A split test is one method of determining this. Split testing, also known as A/B testing, helps you improve the effectiveness of your email marketing by allowing you to test several versions of your message. One version (A) is compared to another one (B), which has the altered element included. Consider the following scenario: you want to boost the number of people who open your emails.

See also:  How To Run An A/b Test In Google Analytics? (Correct answer)

You’ve divided your email subscriber list into two categories for better organization.

When you send an email to group A, the subject line is the same as it is for group B. If you want to increase the number of people who click on to your website, you may tweak the call-to-action. You can split test any part of your email, including:

  • Your salutation (Dear friend,/Mrs. Brown,/etc. )
  • How you address your subscriber The frequency with which you send your emails
  • Include images in your emails
  • Offers or incentives from you
  • The length of the copy (short versus lengthy)

During one of my videos on UpViral, I gave some helpful strategies for conducting effective split testing. Another point I made in the video is that you should divide test variables one at a time, as I indicated in the video. The temptation to modify numerous factors at the same time is strong, but doing so will simply make it more difficult to determine what works and what does not.

9. Segment your email list.

Anyone who is new to email marketing may not be familiar with the term “email segmentation.” In email marketing, segmentation takes into account the reality that each subscriber has a unique set of requirements, expectations, and preferences. For example, a message that appeals to subscribers above the age of 30 may not be appealing to subscribers under the age of 30. This suggests that sending out the identical email message to your whole mailing list will not have positive outcomes in the long run.

What is the best way to segment an email list?

A segment should indicate a trait that distinguishes it from the other segments in the sequence.

You may create segments based on the following criteria:

  • If you’re new to email marketing, you might not be familiar with the term “email segmentation.” Because each subscriber has their own set of wants, expectations, and preferences, email segmentation is used to cater to these differences. For example, a message that appeals to subscribers above the age of 30 may not be appealing to subscribers under the age of thirty. This suggests that sending out the identical email message to your whole mailing list will not provide positive outcomes in the long term. Marketing researchers have shown that segmenting email lists results in higher open rates for 39 percent of marketers. Do you know how to segment your email list? Separate your list into smaller groups or chunks for easier reading and comprehension. It is important that each section represents a quality that distinguishes it from the others. Your mailing list can be segmented in an infinite number of ways. On the basis of the following factors, you may segment your audience:

It is essential that you collect as much facts from your subscribers as possible in order to successfully segment them. Gender and recent purchases are examples of information that is easily obtained. It may be necessary to conduct surveys in order to obtain more particular information, such as individual preferences. Another method of generating data is to include extra form fields in the document. Visitors must first complete them before being able to access your lead magnet or free gift download page.

10. If all else fails, remove dormant subscribers.

Strategic planning, segmentation, and the creation of emails are all time-consuming tasks for any business owner or marketer to complete successfully. You’re devoted to building a strong relationship, but your audience may not feel the same way about you. Despite your efforts to re-engage subscribers, they appear to be disinterested in your content. Is it necessary to remove them from your list manually? Yes. Subscribers who have not read your emails for six to twelve months after your reactivation campaign should be deleted.

This amount of time allows you to get a better feel of the overall quality of your inactive subscriber list than you would otherwise.

It will only get simpler if you comprehend the advantages you stand to gain:

  • Strategic planning, segmentation, and the creation of emails are all time-consuming tasks for any business owner or marketer. You’re determined to building a strong relationship, but your audience may not share your commitment. Despite your efforts to re-engage them, subscribers demonstrate a lack of interest. Should you remove them off your list on your own initiative or leave them there? Yes. Six to twelve months after your reactivation campaign, you should delete subscribers who haven’t read your emails yet. Additionally, unsubscribe subscribers who do not reply despite your best attempts to provide fantastic material for them. Your inactive subscriber list will have improved in quality throughout this time period, and you will be able to tell the difference. It may feel like the most difficult thing to accomplish right now is to eliminate a portion of your email list. You’ll find it much simpler once you grasp the advantages you might reap:

Final Thoughts

You should now be able to re-engage your dormant or inactive email subscribers.

Taking use of this information will allow you to maintain a clean list and keep it that way. Most importantly, you’ll be able to execute more effective email campaigns in the future, increasing the number of conversions.

Dead Email List – 10 Ways to revitalize and Recover Lost Leads

Win-back emails are used by nearly 48.4 percent of marketers to try to win back inactive subscribers or contacts from their dead email list. Accept the fact that we are all in this together. People get estranged from one another and lose contact. Realistically speaking, if you operate email newsletter campaigns, you almost certainly have a list of inactive subscribers or a list of people who have stopped receiving emails. Go straight to the point. 1. What are the benefits of reactivating a dormant email list?

Recognizing the reasons why email lists go dormant Three, ten ways to resurrect your dormant email list and reclaim lost leads Those who are either entirely missing your emails or who are not clicking through at all are those who fall into this category.

You may reclaim these connections in the form of leads by interacting with them via persuasive win-back emails that have an impact.

Why Should You Reactivate a Dead Email List?

Indeed, it would be beneficial if you considered devoting some of your time to reactivating dormant or inactive email subscribers and renewing your mailing lists. Why? It is good to make an effort to reactivate any connections who have died or become inactive. An inactive contact expressed an interest in your brand or business at some point in the past, therefore it is appropriate to give them the opportunity to rejoin your active subscriber lists before deciding to delete them from your list without making an attempt to reactivate their interest.

Understanding Why Email Lists Go Dormant

Alternatively referred to as dormant email subscribers, inactiveemail subscribers are those who have opted into your email list and provided their agreement to receive information from your brand or business but have not acted on that consent. Your subscribers have, on the other hand, been dormant or inactive as a result of the fact that they have not opened, clicked, or otherwise replied to your email campaigns for a predefined period of time. Marketing professionals often use a timeframe of three to six months to assess whether or not a subscriber is active or inactive during their email list cleansing process.

  • Your transmitting frequency is far too frequent
  • You should reduce it. It is possible that your contacts have changed their email address and are no longer active at the address shown in your list. Their inbox is overflowing, and your email has been pushed to the bottom of their inbox
  • Your content is monotonous and devoid of substance
  • The send timings are incorrect

10 Ways to revitalize your Dead Email List and Recover Lost Leads

There is an excessive amount of transmitting going on. They have changed their email address and are no longer active at the address that was listed in your list. It’s because their inbox is overflowing with junk, and your email has been pushed to the bottom of the pile. Content on your website is monotonous and devoid of value. This is incorrect about send timings.

2.Show Them What They Missed

When your warm leads turn into cold leads, that is, when you have inactive subscribers on your list, it is OK to begin communicating with them by saying, “We’ve missed you.” Aside from that, mention the most recent events that have transpired in your company or the changes that have occurred after they departed. Once you’ve gained their attention, focus on providing them with value-based interactions and providing them with helpful or instructive material. Here are some suggestions if you’re considering what to add as substantial modifications to demonstrate to them what they’ve been missing:

  • Detailed information about the current offerings, including price reductions and promotions, as well as service upgrades and resources

3.Craft the series of emails you’ll send to win them back

As soon as you’ve chosen to rejuvenate your list by reviving the contacts on your dead email list who are no longer alive or active, you can start designing an automated win-back email series and brainstorming what conversations you would have with them. Each email in your win-back email series should have a unique content that revolves around the idea of attempting to entice your inactive contacts to return to the fold. Keep in mind that you should avoid cramming too many concepts into a single email in your series.

4.Lay off the hard sell

People don’t want to be bombarded with sales pitches; instead, they want to be entertained, informed, or supported. It comprises sending emails that may or may not result in a rapid transaction, but are instead focused on fostering long-term consumer loyalty and building brand recognition. Recommended products and services, helpful hints, and material that is relevant to current events in related sectors all serve to build rapport with clients and encourage them to interact with your content, opening the way for you to revive your connections with them.

5.Offer a show-stopping freebie

Whenever you wish to bring back dormant leads or a dormant email list, you should make an offer that is on par with a show-stopping offer. However, be cautious about crossing the line. Offering a freebie is a great way to re-engage leads, but it must be of sufficient value to attract their attention and, even better, to result in engagement with the offer. This means that you may leverage an existing priced product that you believe will be helpful for generating leads as the basis for your “freebie.”

6.Include calls to action

Your win-back initiatives should be designed in such a way that they will allow you to capture people’s attention while also reinforcing your value proposition. You have the freedom to be creative and catch people’s attention with your call to action (CTA). However, aside from creativity, you should use clear and interpretive CTA so that your cold leads can easily choose between remaining on your list or unsubscribing if they don’t intend to interact with your emails any longer—sorry, but it’s best for your email statistics.

7.Use Facebook Custom Audiences

You may now use the most recent Facebook custom ad structure in the Ads Editor, which allows you to upload your whole email list to Facebook and run campaigns that are specifically suited to your email list members.

It is a terrific approach to reach out to those people that are present on Facebook but who are not included in your email lists, and it is free.

8.Ask customers to update their email information

When you ask consumers to update their email addresses, you may receive surprising consequences in terms of customer involvement. Customers may use this action plan to register with a new email address if their existing one has been changed, update their email settings and choices, and opt-in to receive notifications by smartphone or social media. It is appropriate and responsible of you to be doing what you are doing here. Furthermore, such mailings may assist you in reactivating dormant contacts who were previously inactive users in your database.

9.Offer a tripwire to turn subscribers into buyers

Now that you’ve successfully re-engaged a substantial number of subscribers from the dead email list, it’s time to move on. In addition, you’ve been successful in developing a fresh list of potential clients. It would be excellent if you could build on your current success. Make a low-cost product or service available to them to begin with. You are correct in your assumption. You should now use Tripwire marketing strategies. Consider the ideal scenario in which your tripwire is tied to your high-end items or services.

10.Know when to let customers go.

If subscribers do not return despite your best efforts, always ask them if they would like to be removed from your mailing list. When it comes to getting rid of unwanted emails, 73 percent of users utilize the “Unsubscribe” link or button. Well, we must provide our subscribers this option. It’s their will to receive communications from you. In the event that you continue sending emails to dormant subscribers, you will be marked as a spammer again, and email service providers (ESPs) such as Gmail and Outlook will prohibit you from sending emails to subscribers in the future, resulting in a negative impact on your sender reputation.

Win-back Emails Are Ray of Hope

Stop eliminating dormant contacts from your dead email list without first attempting to reactivate their interest. Provide them with alternatives. Construct a win-back strategy, adhere to the aforementioned 10 suggestions for reviving your dormant email list, and prepare to be successful.

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