The Best Tools To Track And Analyze Your Social Media Marketing Campaigns? (Solution)

These 10 social media analytics tools can help you track your social presence

  • Sprout Social.
  • HubSpot.
  • TapInfluence.
  • BuzzSumo.
  • Snaplytics.
  • Curalate.
  • Keyhole.
  • Google Analytics.

How do you analyze a social media campaign?

5 Steps for Measuring the Success of a Social Media Campaign

  1. Set Goals. Before you start measuring every single Facebook like, tweet, Instagram photo and comment about your products or brand, you need to set some goals.
  2. Create Metrics for Measuring Goals.
  3. Measure Your Success.
  4. Monitor and Report.
  5. Rectify Errors.

What are the best tools to collect data from social media?

Apart from these third party social media tools, we have the social networks’ own analytics toolkits: Facebook Insights. Instagram Insights. Twitter Analytics. The top free and paid social media analytics tools for marketers

  • Buffer Analyze.
  • Sprout Social.
  • Hootsuite.
  • Zoho Social.
  • Sendible.
  • Keyhole.
  • Rival IQ.
  • Social Report.

How do you measure the effective of your social media marketing campaign?

Here is how to measure social media effectiveness:

  1. Increase in the Number of Followers. The number of followers on your social media profile reflects your brand’s popularity.
  2. Reactions on your Post.
  3. Find out Reach.
  4. Referral Traffic.
  5. Examine Click Through Rate.

How do I track social media results?

Here are some tools you can use to analyze your social media audience:

  1. Friends+Me (Facebook, LinkedIn, Twitter, Pinterest)
  2. Followerwonk (Twitter)
  3. Tailwind (Instagram and Pinterest)
  4. Social media insights (gender and location data)
  5. Google Analytics Audience report > Gender and Location.

What are the tools for social analysis?

Workshop-based Methods

  • Direct Observation.
  • Field Research.
  • Focus Groups.
  • In-Depth Interviews.
  • Participant Observation.
  • Unstructured Interviewing.
  • Questionnaires.
  • Semi-structured Interviews.

How do I track social media analytics in Excel?

Set Up Your Social Media Analytics Spreadsheet

  1. Step 1: Build Your Spreadsheet.
  2. Step 2: Identify Categories and Subcategories.
  3. Step 3: Outline your Target Demographics and Calls To Action.
  4. Step 4: Collecting your data.
  5. Step 5: Formatting, and Sorting your Data.
  6. Step 6: Analyze Categories.

What are the tools of media?

The 10 top social media tools to try in 2019

  1. #1: BuzzSumo.
  2. #2: Google Trends.
  3. #3: Buffer Publish.
  4. #4: Canva.
  5. #5: Unsplash.
  6. #6: Animoto.
  7. #7: Feedly.
  8. #8: Buffer Reply.

What should be measured to evaluate social media effectively?

4 Metrics You Must Measure for Social Media Success

  • Monitor audience growth with “volume” While not the most important metric, the volume is still key when understanding the impact you’re making on social media.
  • Amplify Your Message With “Reach”
  • Build Trust and Nurture With “Engagement”

What are different ways to measure social media success?

The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance.

How do you track a successful marketing campaign?

Here are some of the common KPIs you should measure for each of your campaigns, regardless of the type, channel or medium:

  1. Return on Investment (ROI)
  2. Cost per Win (Sale)
  3. Cost per Lead.
  4. Conversion Rate (or Goal Completion Rate)
  5. Incremental Sales.
  6. Purchase Funnel.
  7. Customer Lifetime Value.

How do you monitor a campaign?

By actively monitoring your client’s campaign, you’re able to:

  1. Measure your performance. That’s what this is all about.
  2. Respond in real time.
  3. Plan better for next time.
  4. Create a plan.
  5. Use clear branding.
  6. Brief the client.
  7. Set up monitoring alerts.
  8. Monitor conversations.

10 Social Media Analytics Tools that Will Do the Math For You

Do you want to know which of your social media strategies are effective? Do you want to better focus your time, effort, and financial resources? You’ll need a social media analytics platform to track your progress. In this post, we’ll look at some of the greatest free social media analytics tools available, as well as some commercial alternatives (for the true nerds who want to dive deep on the data and see real returns). After that, you’ll be prepared to discover which social media indicators are most critical to monitor and measure.

Learn the basics of what social media analytics are and how to use them.

Why you need social media analytics tools

Social media analytics tools assist you in creating performance reports that you can share with your team, stakeholders, and employer — in order to determine what is working and what isn’t in your social media strategy. They need to additionally be able to give you with the information you require to evaluate your social media marketing approach on both a global and micro level. They can assist you in answering queries such as:

  • If my company continues to publish on Pinterest, is it a good investment? What were the most popular articles on LinkedIn this year
  • Would it be appropriate for us to post more on Instagram next month? Which social media network was the most effective in raising brand awareness for our product launch
  • Specifically, what types of content do my followers enjoy commenting on
  • And there are many more.

10 of the best social media analytics tools

The following are the primary advantages: Performance data from every social network is collected in one location, with reports that are simple to interpret. Is it a paid or free service? an instrument that costs money Beginner to intermediate degree of proficiency Firms who handle their own social media, social media managers for small-to-medium sized businesses, and marketing teams are the best candidates for this position. The majority of social media management solutions include analytics capabilities as part of their core functionality.

However, it is the tool that we are most familiar with and like using.

Hootsuite Analytics provides a comprehensive view of all of your social media initiatives, saving you the time and work of checking each platform separately.

Social posts metrics:

  • Clicks
  • Comments
  • Reach
  • Engagement rate
  • Impressions
  • Shares
  • Saves
  • Video views
  • Video reach
  • And other metrics
  • And more

Profile metrics:

  • Follower increase over time
  • The percentage of negative feedback received
  • Profile visits
  • Reactions
  • Overall engagement rate
  • And other statistics.

Best time to post recommendations:

Have you ever spent a significant amount of effort writing and creating a social media post only to have it fail miserably? There might be a variety of factors contributing to this. However, one of the most prevalent reasons for this to occur is because the post is made at an inconvenient time. A.k.a. posting when your target audiences are not available to engage with you or are not interested in doing so.

Due to the high demand for our Best Time to Publish function, it has become one of the most often used elements of Hootsuite Analytics. According to three main purposes, it analyzes your unique historical social media data and proposes the most optimum times to publish on social media:

Because of the nature of social media analytics, most programs will only suggest publishing timings based on engagement. Alternatively, they may rely on data from general benchmarks rather than your own performance history. You can also perform some really great things using Hootsuite Analytics, such as:

  • Customize report templates to include just the metrics that are important to you. Obtain information about your competition. Check in on how productive your social media staff is by tracking their reaction times and resolution times for assigned posts, mentions, and comments, among other things. Monitor mentions, comments, and tags relating to your company in order to avert public relations disasters before they occur.

In the Hootsuite professional plan, which you may try out for free for 30 days, you will get access to Hootsuite Analytics. Learn more by watching this video or by signing up for a free trial of Hootsuite Analytics. Try it for free and see what you think.Key advantage: Examine the amount of traffic and leads that are directed to your website from your social media networks. Whether it’s for a fee or for free: This is a free utility. Skill level: all skill levels are available. Google Analytics is best suited for:all social media workers, but especially those who work for a web-based business, should be familiar with the tool.

This is due to the fact that it is one of the most effective free tools for learning about your website visitors.

While it is not a social media reporting tool in the traditional sense, you may use it to create reports that can assist you in the following areas:

  • Examine which social media channels are generating the most traffic for you. Examine which social media networks generate the most leads and traffic and which content is most effective. Demographic data may help you get to know your target audience. Calculate the return on investment (ROI) of your social media marketing.

You’ll be able to get the most out of your social media efforts and successfully prepare for the future if you have this information at your disposal. Google analytics is required for any social media plan to be successful. More information may be found at: How to use Google Analytics to track the performance of your social media campaigns The most significant advantage is that you can track how much web traffic and conversions your social media channels and campaigns create (to be used with a web analytics platform like Google Analytics).

  1. Intermediate degree of ability All social media managers will benefit from this.
  2. Simply said, UTM parameters are brief pieces of code that are attached to the URLs that you publish on social networking platforms.
  3. The UTM parameter is defined as anything that appears after the question mark in the screenshot above (see below).
  4. For those who want to take it a step further, UTM parameters in conjunction with Google Analytics can provide you with more exact information on which social media content and channels generate traffic and conversions.

You can produce UTM parameters in seconds if you utilize a social media management tool such as Hootsuite, which automates this process. More information may be found at: Utilizing UTM Parameters to provide comprehensive social media reports

Social media analytics tool4:Hootsuite Insights powered by Brandwatch

The following are the primary advantages: Identify and analyze brand sentiment and consumer demographics in real time, in addition to all of your other social media performance information. Whether it’s free or paid: Paid tool Intermediate to advanced degree of proficiency Social media specialists, public relations and communications teams, small to large social media teams are the best candidates. Hootsuite Insights is a strong enterprise-level social listening and analytics platform that may be used in conjunction with other tools.

  • Bonus: Obtain a free social media analytics report template that outlines the most critical metrics to monitor for each social media network.
  • It also analyzes information about your target audience’s demographics, such as gender, geography, and language preferences.
  • Using this technique, you will learn a great deal about your audience – and how they feel about you.
  • And it can assist you in capitalizing on either opportunity or avoiding the latter.

Social media analytics tool5:Brandwatch

The following are the primary advantages: Organize, track, and analyze data from more than 95 million different sources, such as blogs, discussion forums, and review sites, as well as social media sites. Free or for a fee: an instrument that costs money Beginner to intermediate degree of proficiency Best suited for: public relations and communications teams, social media marketers that place a strong emphasis on interaction and brand monitoring. In addition to five easy-to-use social media analytics report templates, Brandwatch is an extremely powerful tool.

  • An overview of social interactions concerning your business, rivals, or keywords. Trends: A report on the discussions and accounts that are affecting a given subject or hashtag, as well as the number of mentions each hour or minute, is provided. Reputation: A checkup on sentiment patterns that you might want to keep an eye on or deal with
  • Study on Influencers: This report will assist you in identifying and analyzing influencer marketing possibilities that are relevant to your brand. Competitor comparison: Comparing social media data in terms of volume, sentiment, and share of voice with that of competitors

More information may be found at: Brandwatch may be integrated into your Hootsuite dashboard. The following are the primary advantages: Keep track of discussions from more than 150 million sources in order to measure engagement, potential reach and comments as well as sentiment and emotions. Free or for a fee: an instrument that costs money Intermediate to advanced degree of proficiency Social media managers, public relations and communications teams, brand monitors, product marketers, and researchers are the best candidates.

  • Mentions
  • A feeling associated with a brand
  • Influencers who have a significant impact
  • Lists of authors

You may narrow down your search results by geography, demographics, device, kind of material, and other factors. Talkwalker is particularly beneficial for identifying activity peaks in chats regarding your company’s products or services. This can assist you in determining the most effective times for your brand to publish on social media platforms. More information may be found at: To make Talkwalker a part of your Hootsuite dashboard, click here. The following are the primary advantages: Monitor the impact of organic and sponsored social media on actual business objectives and receive tips on how to improve.

  • When you use Hootsuite Impact, you can get a detailed breakdown of the success of your organic and sponsored social posts.
  • Following that, it makes recommendations on how to enhance your outcomes.
  • This provides you with a comprehensive view of your post and campaign outcomes in one convenient location.
  • Instead, you can see exactly how much income is generated by all of your social media initiatives, allowing you to demonstrate your social ROI.
  • Hootsuite Impact is based on a customized return on investment model that has been established exclusively for your company.
  • You’ll also receive a detailed analysis that outlines exactly how to reproduce your accomplishments and make improvements in the areas where you’re falling short of expectations.
  • In order to get the most out of social analytics, you must first understand how other firms in your field compare to your company.
  • To see how Hootsuite Impact works, have a look at this short video: Request a Demonstration The following are the primary advantages: Analyze the performance of many YouTube channels at the same time.
  • YouTube marketers and creators, social media managers that manage a YouTube channel in addition to other social media channels are the best candidates.
  • With this connection, you can track and evaluate the success of your YouTube videos and channels in conjunction with the performance of all of your other social media platforms.

You may also set up automated reports to be delivered on a regular basis. You may easily examine the following stats in one convenient location:

  • Views, interaction, and subscription activity
  • The sources of video traffic
  • Demographics, location, acquisition, and other aspects of the audience are explored.
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The following is a crucial benefit: You can track mentions, keywords, and sentiment across several languages on social media platforms and other websites. Free or for a fee: an instrument that costs money Beginner to intermediate degree of proficiency PR and communications teams, brand monitoring teams, product marketers, and researchers working for small to medium-sized organizations are the best candidates. Want to see the broad picture of what people are saying about your company on the internet?

Mentionlytics may also be used for a variety of other purposes.

  • Analyze the sentiment of your followers
  • Discover the top influencers who follow you
  • Filter results based on keywords
  • Respond to mentions in a direct manner

The following is a key advantage: it records Instagram analytics, including InstagramStoryanalytics. Free or for a fee: a fee was charged (or free for Hootsuite Enterprise users) Skill level: There are no skill levels. Instagram marketers will benefit the most from this. All Instagram advertisers should be on high alert. For Hootsuite free users or pro users who want to gain deeper insights on their Stories in particular, Panoramiq Insights is the appropriate tool for them. (To accomplish this, simply download the app from our App Library.) Panoramiq Insights allows you to do a variety of activities, including:

  • Analyze the demographics of your followers, including their age, gender, nation, city, and language
  • Check in on the activities of your Instagram account (for up to two profiles), including views and new followers. With view and engagement data, you can find your most popular content. Measure the number of times a story is viewed and the number of times it is interacted with.

Free social media analytics report template

The following is a free social media analytics template that you can use to collect information about your performance across various social media platforms. If you aren’t ready to invest in a technology that will automatically gather data for you, this is an excellent place to start. Simply download it, make a duplicate of it, and begin customizing it with your personal information. Bonus: Obtain a free social media analytics report template that outlines the most critical metrics to monitor for each social media network.

With Hootsuite, you can keep track of your social media performance and make the most of your money.

Today is the first day to try it for free.

Utilize Hootsuite to determine what is working and where performance may be improved.

The 8 Best Social Media Analytics Tools for Marketers in 2021

Businesses from every industry are now investing in social media marketing, which is becoming increasingly popular. Whatever your social media content is, or how many people follow your accounts, you will not be able to build your audience, reach, or presence until you understand the data that is being collected and used. When you have a thorough understanding of the current state and performance of your social media marketing, you can make informed decisions about things like which methods should be maintained and which ones should be changed or experimented with in order to expand.

Social media analytics tools are capable of assisting you in this endeavor.

Social Media Analytics

In this blog article, we’ll go over the importance of social media analytics as well as several excellent tools to help you track the performance of your social media marketing efforts on the web. With the help of this online course, you may get certified in social media strategy.

What is social media analytics?

Data, information, and reports about the material published on your social accounts, as well as on the social profiles themselves, are gathered, analyzed, and used through the process of social media analytics.

Why use social media analytics?

You can do the following using social media analytics:

  • Acquire a thorough understanding of the metrics that are most important to your team and your company. These metrics include: engagement, reposts, shares, clicks, impressions, and sessions. Determine the most efficient methods of increasing brand recognition and reach
  • Make an emotional connection with your audience. Increase traffic to your other content and website
  • Increase conversions
  • Increase client loyalty
  • And much more.

How to Track Social Media Analytics

The following are the processes that must be followed while tracking social media analytics.

  1. Determine which social media channels (e.g., LinkedIn, Facebook, and Instagram) you will be evaluating for effect
  2. And Determine the metrics you want to measure (e.g., clicks, impressions, likes, and shares) and how you’ll track them. Decide on a time period to examine (for example, the last quarter, the previous month, the previous week, or the lifetime of your campaign)
  3. Make a decision on the tools you’ll use to track and measure your progress (we’ll go through your alternatives in the following section)
  4. Analyze and review your data (depending on your tool of choice, there may be internal capabilities to assist you in understanding and analyzing your data — such as this one with HubSpot)
  5. Apply your discoveries and conclusions to future growth in order to achieve greater success.

Best Social Media Analytics Tools

  1. HubSpot, Sprout Social,, Mailchimp, Databox, Grow, ActiveCampaign, and CoSchedule are some of the tools available.

1. HubSpot Social Media Software

SourceHubSpot provides a comprehensive analysis of how social media affects your bottom line, as well as the ability to report on social media return on investment. Performance can be seen and compared across numerous platforms, campaigns, and publication times – all from a single platform and tool. Keep an eye on your brand’s social media presence to learn more about how your target audience sees your business and content. Additionally, YouTube Reports give insight into how your target audience and buyer personas interact with your videos, which is valuable information.

With the help of this online course, you may get certified in social media strategy.

2.Sprout Social

In addition to extensive analytics and reporting, SourceSprout Social is a social media planning solution that allows you to understand the overall performance of all of your social media accounts. Configure and personalize statistics and data to assist you in increasing the visibility of your company on social media. Additionally, if you are a HubSpot user, you can combine your CRM with Sprout Social to gather and monitor accurate reports in an one location.

In addition to providing analytics and community interaction tools, is a social media marketing platform that works with social media platforms like as Facebook, Twitter, LinkedIn, and Instagram. Create an overview of cross-platform analytics and key performance indicators (KPIs) in order to evaluate which of your tactics is doing the best. Your performance on your profiles is tracked by customizable dashboards that are updated in real time to provide you with information. Furthermore, because of pre-existing templates, it is simple to build and execute these personalized dashboards.


In addition to providing data for social media advertisements, SourceMailchimp is a full-service marketing platform. It’s simple to use for small marketing teams, and it takes minimal time to pore over the data and analytics that come with it. With Mailchimp, you’ll have access to an audience dashboard, which is a website dedicated to analyzing the behavior of your audience. The program also includes capabilities for investigating smart targeting and mobile integrations, among other things.

The use of these tools may help you broaden your social media approach while also increasing engagement levels by assisting you in creating content that certain audiences will respond to.


It is possible to establish and track social media campaign goals using SourceDatabox, which is a comprehensive analytics tool. It is an excellent solution for organizations with a large number of connections, social media accounts, campaign objectives, and target audiences. Customize your reports to include the stats that are most important to your campaign or social media platforms. Additionally, any integrations you have in place, such as HubSpot, will be viewable from your dashboard.


Users of SourceGrow get complete visibility into interaction across all of the social media profiles. You can examine all of your data in one location because the tool is integrated with HubSpot, Salesforce, Google Adwords, Facebook, Marketo, and Microsoft Office. The Grow platform breaks down complex data into graphs and graphics, and your social reports are readily shareable, which is useful if a group of people are working on the same project at the same time. Grow’s reports are produced using metrics that are selected by the user, allowing you to tailor reports to meet your specific requirements and requirements.


ActiveCampaign is an email marketing platform that also has social network elements, such as reporting, integrated into it. You may link social media networks such as Facebook, Twitter, Digg, and others in order to obtain information on performance. Given the fact that you’ll be able to see both social media and email data in one location, this is an excellent choice for firms who prioritize email marketing. Aside from that, the reports generated by ActiveCampaign track what contacts do once they have clicked through to your website.


SourceCoSchedule collects information about your profiles from social networks, campaigns, and interaction data, and then aggregates that information into reports in real time. On your dashboard, you can compare several campaigns to see how the audience ecology is changing over time. Also available is a list of your social media accounts’ most loyal followers, which will make it easier to develop material just for them (and followers like them).

Choose a Social Media Analytics Tool

Finally, selecting the most appropriate social media analytics solutions for your company should not be a time-consuming or unpleasant procedure. The tools you use should be in line with your company objectives and provide the metrics you require to be successful. So have a look at the alternatives listed above and select the best one for your company. Note from the editor: This piece was initially published in March 2020 and has been revised to ensure it is as complete as possible. Originally published on November 12, 2020 at 7:00 a.m., and last updated on October 28, 2021.

The Best Social Media Management & Analytics Tools

PCMag journalists choose and review goods in an unbiased manner. If you make a purchase after clicking on one of our affiliate links, we may get a commission, which helps us to continue our testing. Collaboration, increased content production, and strong analytics are all now possible with social media management solutions, as well. We’ve put the latest solutions to the test to see if they can help your company succeed on social media.

  1. We are witnessing the consolidation of popular services under the grip of Facebook, even if there has not been a significant growth in the number of social media platforms in recent years.
  2. Because photos of products and services fit easily within users’ news feeds on social media platforms such as Instagram, which was originally intended for photo and video sharing, it has developed into a serious marketplace.
  3. More opportunities for interaction and engagement have been created as a result of the advent of Instagram for Business and Instagram TV (IGTV), which allows creators and businesses to build video channels within the program.
  4. The usage of social media continues to rise throughout the world, which means that businesses and corporations now have a worldwide reach for their products and services.
  5. These include the ability to communicate effectively in different languages and the ability to recognize and comprehend localized social media trends.
  6. It is possible to swiftly break down this information into measurable and actionable data points with the help of several social media listening tools.
  7. You Can Put Your Trust in Our Reviews Since 1982, PCMag has evaluated and rated hundreds of goods in order to assist you in making more informed purchasing decisions.
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Among them are tools for publishing and scheduling content (such as Loomly, Planable, and Sendible), which aim to keep social media managers on top of their posts, as well as powerful analytics tools (such as Buffer Publish and our Editors’ Choice pick Talkwalker), which can present real-time performance and competitive information in a variety of ways.

Because of their variety and ease, integrated solutions such as Editors’ Choice Sprout Social and pioneering social media software Hootsuite continue to be popular among small and medium enterprises (SMBs).

Finding the Right Long-Term Solution

The difficulty for small and medium-sized businesses (SMBs) and corporate organizations is to select the best solution for their current needs while also considering their potential future demands. Smaller firms and startups have the advantage of being able to concentrate their efforts on tools that will aid in their growth and the development of their brand. The reputation of established companies is important, but so is keeping track of their competitors in a market where every hashtag, mention, or “like” has the potential to swiftly go viral, harm a brand’s reputation, and even have an impact on their bottom line.

  1. It is highly valued when social media solutions can assist you in organizing, scheduling, and automating posting chores.
  2. Small and medium-sized businesses (SMBs) and advertising agencies (agencies) are both looking for social media management solutions that can negotiate the constraints of social media platforms while also responding to their demands.
  3. According to market research company Statista, 2.7 billion people use social media platforms such as Facebook, Instagram, Messenger, and WhatsApp monthly.
  4. In order to concentrate publishing activities in a single dashboard or interface, social media management solutions must function on several levels.
  5. With the advent of the calendar layout and drag-and-drop capabilities, we’re seeing an increasing number of people scheduling huge blocks of content.
  6. An artificial intelligence (AI) and machine learning (ML) tool can predict when the optimal moment is to publish to certain target groups using technologies such as artificial intelligence (AI).

Analytics: More Than Numbers

There is a distinction between social media management tools and social media analysis tools. There are solutions that are only concerned with the organization and scheduling of postings at one end of the range. On the other hand, you have analytics systems that have no publishing features at all, but which are heavily focused on data collecting and analysis rather than publishing. Additionally, more extensive options such as Editors’ Choice choice Sprout Social and Hootsuite, which may provide publishing capabilities as well as basic analytics capabilities, are available.

  • However, as businesses and their social media requirements develop, it is possible that all of these may appear inadequate.
  • Broader data analysis provides the benefit of providing more accurate competitor analysis, as well as the capacity to pick up on mentions, discussions, hashtags, and even emojis used in reference to a brand, which may be used to evaluate consumer sentiment.
  • When utilized effectively, these technologies may provide a company with an early warning of developing dissatisfaction among its customers.
  • Tools such as sentiment analysis, influencer tracking, and now image and logo searches may provide organizations with an overview of their brand’s health on a global scale.

With Talkwalker, you can follow 30,000 company logos that appear in videos and photos on the internet across more than ten social media networks and 150 million webpages, among other things. It brings us as near as we’ve ever been to complete social monitoring and analytics in one place.

Where to Begin

An excellent starting point for determining the type of information you want is to look at your competitors’ websites. When you look at the different social networks (with the major four being Facebook, Instagram, LinkedIn, and Twitter), it will give you a decent idea of what information your competitors are receiving and how they’re getting it. Look for differences in their data that you can detect since you work in the same field as them. What exactly is lacking? Competitive analysis will play a significant role in your program, so make certain that the tools you pick are capable of performing in this area.

  • Instead, ensure that it is capable of picking up and delivering any references to your organization that are made on social media platforms such as hashtags, tweets, and other forms of communication.
  • Sendible ups the ante by sending out frequent emails to managers with the most recent competition mentions, which is a logical move in the direction of automation for these types of products.
  • The influencers listed above are the ones that you should target for customer interaction; they are the ones who will be important in propagating and spreading the good news about your company.
  • For small and medium-sized businesses (SMBs), Sprout Social and Zoho Social hold their own at a far lower cost, joining Buffer Publish, Hootsuite, and Sendible as excellent integrated social publishing and management solutions that also include listening and analytics.

Team Tracking and Collaboration

As a company expands, team tracking, coordination, and oversight become more important components of maintaining a well-oiled social marketing team that is successful. Many organizations and brands have many social media accounts, which they monitor on a daily basis. In agency-focused solutions like Hootsuite, Sendible, Sprout Social, and Buffer Publish, the ability to add users, assign tasks, and build up layered approval procedures (to eliminate erroneous publishing blunders) is well known; nevertheless, it is now also possible for SMBs.

  1. This is because analytics takes all of the different sorts of information discussed above, converts it into data, and then shows it graphically in aesthetically appealing ways.
  2. These aims might include things like driving marketing campaigns, projecting potential brand issues, and revealing new markets, among other things.
  3. Content generation and publishing chores, bulk upload capabilities, as well as scheduling and automation tools, are examples of such fundamental duties.
  4. Many non-enterprise products, in order to obtain their Facebook data, make use of Facebook Analytics to some extent.
  5. Google Analytics (GA) is also a helpful free service that offers a wide variety of information and tools for website owners.
  6. The ability to gather data from this app has a significant impact on other social tool apps.
  7. The user interface (UI) of Sprout Social, which features single-stream mention tracking, is the most straightforward to set up and navigate.
  8. You may create fundamental Queries and Script Rules, as well as conduct a competitive analysis.
  9. In terms of functionality, it fits all of the requirements for an entry-level social networking tool package with the flexibility to scale.
  10. When it comes to providing a one-stop shop for social publishing and analytics for SMBs, Hootsuite and Zoho Social are close behind, but Buffer Publish is closing the gap with an aggressive feature release schedule that will improve its listening and influencer management capabilities.
  11. They do not necessitate the expertise of a social data genius and will not bankrupt your SMB.

Individual business requirements will vary, therefore a mix of pure publishing solutions (such as Loomly and Planable) and an analytics powerhouse (such as Talkwalker) may be a better choice than an integrated suite of solutions in some cases.

CRM Integration

If your company has reached the stage where it is considering implementing a social media management platform, it is likely that you already have a customer relationship management (CRM) solution in place. CRM solutions are a crucial element of your company’s technological arsenal since they allow you to keep track of your interactions with clients more efficiently. When implemented appropriately, they have the potential to be incredibly successful in increasing customer happiness while simultaneously increasing revenue.

  1. Unsurprisingly, Zoho Social interfaces with Zoho CRM, the company’s customer relationship management system.
  2. From there, you may add them to Zoho CRM as a lead directly from the software interface.
  3. Synthesio allows you to link social data to customer relationship management (CRM) services such as Brandwatch, Hootsuite, Salesforce, and Sysomos; all of these platforms have Salesforce capability built in.
  4. Integration with Microsoft Dynamics CRM is available through services such as Hootsuite.
  5. Depending on how much your firm has spent in CRM, integration may be a make-or-break feature for you in terms of functionality.
  6. If you consider CRM integration to be vital, then you should investigate whether social media management solutions are compatible with your chosen relationship management service provider.
  7. first published at: 2021-09-30T21:24:30.000000Z, published at: 2021-09-30T21:24:30.000000Z, last published at: 2021-09-30T21:24:08.000000Z, created at:null, updated at: 2021-09-30T21:24:30.000000Z ” x-show=”showEmailSignUp()”> ” x-show=”showEmailSignUp()”>
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11 Best Social Media Analytics Tools in 2022

Sherlock Holmes, the fictional character created by Sir Arthur Conan Doyle, famously said: “Data! Data! Data!” I can’t create bricks until I have clay on hand! You should acquire and evaluate bits of data to make sense of your marketing efforts and get an overall view of the issue in the same way that Sherlock Holmes does while solving a case.

Social media analytics tools can assist you in this endeavor. Let’s take a look at some of the greatest social media analytics tools available. Some of them are free, while others are not.

1. Google Analytics

Google Analytics is one social media analytics service that appears to be unconnected to the others. Despite the fact that Google Analytics is primarily intended to monitor the online performance of your website, it also provides a wealth of information regarding social media platforms, such as:

  • The following are the sources of social media traffic to your website: Find out which social media networks are bringing in the most traffic. Completion of the following objectives for your social media posts: Make a list of goals and evaluate their fulfillment
  • Conversions from social media posts include the following: In social media, assign a monetary value to conversions. Conversions on social media with assistance: Check to see if any of your social media platforms were responsible for a convert.


  • Google Analytics is a completely free service. There’s a good probability that your website already has it in place. It provides you with crucial information about your target audience. One of the most widely used analytic platforms – there are several tutorials available online.


  • It takes time and expertise to put it up correctly in order to track your social media strategy. However, it is not intended for use in social media management and requires some sophisticated knowledge of the technology.

2. BuzzSumo

BuzzSumo is another another social media analytics service, this time for a fee, that I personally really, really, really appreciate. What exactly is BuzzSummo? A content analytics tool, it includes capabilities like as brand monitoring, social listening, and competition research in addition to social media analytics. Some of the features include:

  • Material discovery: Locate the most widely shared content across social media platforms. In terms of content authors, it’s a really useful function. Content analysis: Find social media data regarding a certain topic of interest, such as the type of content, the most popular shared domains, the most popular social media platforms, etc. Influencer marketing is the process of identifying the most influential people in a niche or sector based on their social media reach or engagement.


  • Provides a free trial period
  • Provides up-to-date popular material. The ability to locate popular subjects to post on social media is enabled by this feature. Simple to use


  • If you want the complete version, it’s a little costly. This is not a tool for social media management. If you want such functionality, you will require extra tools.

3. Brand24

True enough, we’re one of the most effective social media monitoring tools available. Who is it that says this? Buffer has something to say about it! With a monthly subscription of $49, Brand24 is a social media analytics platform that also provides a free, two-week trial (no card required). The application monitors and analyzes online and social media activity across a variety of platforms, including mobile. Using keywords related to your company, such as the company’s name, website address, company hashtag, marketing campaign name or hashtag, you can track their performance in social media channels in terms of social media reach, engagement, volume of mentions, influential sources mentioning them, and so on.

  • Facebook, Twitter, Instagram, and YouTube analytics: Track the success of your keywords across social media platforms like as Facebook, Twitter, Instagram, and YouTube, including the number of mentions made, social media reach, and sentiment analysis of your keywords. Engagement metrics include the following: Determine how much interaction your social media postings, marketing efforts, and content are achieving
  • The use of influence metrics is beneficial for influencer marketing since they allow you to determine the influence of social media authors who are writing about your brand or any other issue. Trending hashtags: Search for any phrase on Instagram and see which hashtags are currently trending. Count the number of times a hashtag was used on Twitter, Instagram, and Facebook using hashtag analytics.
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  • The ability to track brand mentions across all social media channels is provided. It is feasible to compile a report on social media analytics
  • Having the ability to check for good and negative sentiments associated with your monitored keywords


Brand24 is a platform that keeps track of any mentions of your brand that appear on the internet.

4. Cyfe

Cyfe is a company dashboard application that is one of the top social media analytics solutions available. It consolidates data from a large number of marketing platforms into a single location. The sheer amount of connectors and dashboards available makes Cyfe a strong tool — it not only integrates with social network analytics solutions, but also with advertising, email, monitoring, sales, SEO, and web analytics tools, among other things! Let us, on the other hand, concentrate on the social media aspect.

  • AddThis
  • sBitly
  • Cost, impressions, clicks, and actions associated with Facebook ads Likes, clicks, active users, and page views are all tracked on Facebook Pages. Photographs and slideshows from Flickr’s most popular users Google+: a circle of plus ones around the user
  • Google+ Search: Posts
  • Instagram: Photos, followers, and following
  • Facebook: Posts
  • Twitter: Tweets
  • LinkedIn Ads: Cost, impressions, clicks, and conversions
  • LinkedIn Company: Followers, impressions, and engagement
  • Facebook Ads: Cost, impressions, clicks, and conversions On Pinterest, you may create boards and pin images to get more likes, follows, and followers. Schedule social media postings on the publisher’s website. Yelp, TripAdvisor, Facebook, Google, YP, and other review sites Views, likes, comments, and downloads on
  • The following terms are used on Twitter: tweets, followers, listed, mentions, and influencers. Ads on Twitter: the cost per impression, the number of engagements, and the number of followers Tweets, mentions, and hashtags are all searchable on Twitter. Vimeo: My feed, with the most popular films
  • YouTube

You are welcome to test it out for free.


  • Incorporate detailed social metrics into your reporting. Simple to assemble
  • Pre-built widgets for popular services such as Google or Saleforce are available.


  • The user interface (UI) might be difficult to navigate. There will be no bespoke reports based on social data.

5. CoSchedule

We at Brand24 use CoSchedule as our editorial calendar since it has never failed us down and we would suggest it to any small, medium, or large firm without any reservations. The amazing thing about CoSchedule is that it evaluates the success of your social media postings and, on the basis of this analysis, advises improvements and specific actions across all of your social media platforms, such as:

  • The best day to publish, the best time to post, and the best sort of material to post are all important considerations.

In addition, CoSchedule provides statistics for your social media postings, which include the following information:

  • Social engagement analytics: These are statistics on how many people interact with your social media postings. A social campaign report is a report that tracks the performance of a campaign across numerous channels. insights into your audience: detailed information regarding the performance of your social media outlets
  • Social media message analytics: tracking the amount of interaction received by certain postings. Insights about social sharing: how many times your link has been shared across social media platforms
  • Detailed analysis of the top 100 posts
  • Top projects reports


  • It is excellent for organizing social media campaigns and for creating social media reports. It is also excellent for task tracking.


  • For smaller businesses, it might be prohibitively expensive. Some users may find the user interface (UI) challenging to navigate.

6. Sprout Social

Sprout Social is another another of the all-time finest social media analytics tools. If you want to keep track of your social media performance, you may use this complete social media management tool. The platform has several capabilities for analyzing social media performance and engagement, as well as for posting social media messages and listening in on social media conversations about your organization.

Sprout Social comes with a plethora of useful features. They provide the following solutions to make consumers’ life easier:

  • For enterprises, for agencies, for small companies, and other types of businesses Depending on the situation: for social management
  • For social marketing
  • For customer service
  • For employee advocacy Twitter, Facebook, Instagram, LinkedIn, and Google+ are the most popular social media platforms.


  • Excellent social media monitoring and reporting tool
  • Social media marketers would benefit from this solution since it contains extensive social media administration and analysis features. Within the program, you may keep track of social media efforts.


  • It is possible to experience difficulties when uploading to Instagram. There is currently no connectivity with YouTube or TikTok. Expensive

7. Keyhole

If you’re interested in the hashtag game, Keyhole is a useful tool for learning a little bit more about the hashtags you’re using on social media. Keyhole is also capable of tracking accounts, keywords, and URLs on the internet. In addition, you can use Keyhole to watch mentions of social media accounts, keywords, and URLs, among other things. The ability to request historical data from Twitter and Instagram is particularly useful, since it includes information on the number of posts and users as well as information about engagement and influencers.

  • Histories data
  • PDF reports
  • Real-time data
  • Twitter analytics
  • Instagram analytics
  • Facebook analytics
  • Youtube analytics
  • Sentiment analysis
  • API access
  • And more


  • The ability to calculate the return on influencer investment
  • Completing competitor tracking and analysis in social media networks
  • Tracking of hashtags


  • Pricing is not disclosed. Some businesses may find it prohibitively pricey. It is difficult for first-time users

8. Brandwatch

Among the greatest social media monitoring and analytics tools available, Brandwatch is one of the most effective. It gathers internet mentions from a wide range of sources, including social media, discussion forums, blogs, news websites, and other publicly available sources, among others. There are also other capabilities that allow you to do in-depth analyses of your internet mentions. Some of the characteristics are as follows:

  • Demographics: Information about the people who have been mentioned, such as their gender, interests, career, or location
  • Image analysis: Identify photographs that include your company’s logo and mark them as such. Influencers: Identify the top influencers who have mentioned your keywords. Discover where your mentions are coming from by looking at their locations. More information about automated reports: Receive your data in HTML or PDF format immediately to your mailbox


  • It provides useful marketing statistics as well as customized reports. This is an excellent tool for collecting brand mentions.


  • Pricey
  • Provides much too much information for someone who is only interested in social media marketing. It would be sensible to employ it for purposes other than social media analysis.

9. Quintly

Quintly can provide you with social media statistics for a variety of platforms, including Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Pinterest, and blogs. There are several features available for each platform, but the most essential ones are as follows:

  • Discover what content is most effective for your social media platforms by comparing it to industry benchmarks
  • Competitive benchmarking centralized analytics: discover over 250 social media measures and track your progress
  • Centralized analytics Get reports based on your custom dashboards and select any characteristics you want
  • Smart reporting Custom dashboards: Design customized dashboards that include metrics of your choosing. The following are the overall metrics: track particular key performance indicators and assess social media success across all major networks
  • Influential figures: Discover the most prominent social media profiles and how to contact them. The ability to export data to CSV or Excel, as well as download any measure as a JPG, PNG, PDF, or PPTX file
  • Consumer service: Monitor social media sites such as Facebook and Twitter to keep track of customer inquiries
  • And more.


  • Using automatic reporting and customizable dashboards, you can keep track of your social media activities. Social analytics are simple to track


  • Custom plans start at $300 a month, making them prohibitively expensive for smaller businesses. The information acquired is rather generic, although it is useful for in-depth social analytics.

10. Audiense

Audiense is one of the most effective Twitter analytics tools available. What’s even better is that it’s completely free if you have fewer than 5k followers. It provides you with a unique perspective on your followers:

  • Interests, location, languages, influence, and the best time to tweet are all factors to consider.


  • It is dedicated to Twitter statistics and is a fantastic tool if your company is heavily invested in this social media platform. The ability to recognize nano influencers as well as micro influences


HeyOrca is a social media planner that was created to make it simple and quick to collaborate with customers. It not only provides publication, administration, and collaboration capabilities, but it also provides analytics for social media material across a variety of platforms. It’s a fantastic solution for firms who work closely with consumers and often offer them with social media material for their consideration. Some of the features that HeyOrca provides are as follows:

  • Organizing client accounts, social media planning, internal collaboration, client approvals, direct publishing, and performance analytics are all things that we do.


  • For agencies, this is a critical social media analytics platform that enables for sophisticated partnerships. Making it simple to track social media initiatives


  • No in-depth media analytics are provided by this service. There are limitations in terms of integration capabilities

Why is social media analytics important?

Simply described, social media analytics is the process of gathering, analyzing, and interpreting data from social media networks. Identifying and understanding the success of one’s social media channels is essential for development and selecting the most appropriate route for social media marketing efforts. Take a deeper look, though, at why social media analytics is so crucial to businesses.

Understanding your audience

Social media is one of the most effective tools for observing and understanding your target audience. A product, brand, or service is what people are talking about when they voice their opinions, respond in real time, and completely uninhibitedly express their feelings. Social media platforms are a veritable treasure mine of information on your target audience. Monitoring and analyzing social media analytics and platforms allows you to better understand your target audience. For instance, you may learn more about:

  • Who they are, what they require, what they think of your company, what sorts of material appeal to them, and what time they like to spend on social media networks are all important considerations.

And a whole lot more!

“Brand awareness”

Social media analytics is useful in tracking the different rates associated with a brand’s exposure on social media platforms.

At the very least, these metrics demonstrate some level of knowledge, at least on the internet. You will be able to track the changes in internet visibility of your branded content as a result of this. Some of the brand KPIs that may be found in social media analytics are as follows:

  • Social media reach is a metric that indicates how many social media profiles have come across sponsored content. Influence score of social media accounts – This score identifies influential profiles who are active in the business world. Analysis of customer and media sentiments – reveals whether or not consumers and media are happy with your company and products
  • The amount of online mentions of branded material fluctuates over time, as seen by the volume of mentions. Engagement – indicates whether or not people are engaging with sponsored material.

Some tools, such as Brand24, have their own set of brand metrics that they track. The Presence Score and the Reputation Score are two examples of this. They are useful in determining the popularity of sponsored material on the internet. Make use of Brand24 to raise awareness about your company’s brand!

Competitor analysis

Social media analytics helps you to not only analyze the success of your own channels on social media, but also the performance of your rivals’ channels on social media. The actions of the company, marketing campaigns, consumer opinions of the company, and other information may be tracked this manner, among other things. It’s a fantastic source of business intelligence, to be sure.

What are your best social media analytics tools?

Do you have a favorite best social analytics tool that you use frequently? Share your thoughts with us on our social media pages – onFacebook, Twitter, or Instagram. I am passionate about a variety of topics, some of which include good eating and road cycling as well as outdoor excursions. There’s also Brand24, digital marketing, and advertising, all of which I’d like to attempt at some point in the future. Since I was a child, I have enjoyed the English language and literature.

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