The Beginner’s Guide To Writing A Data-driven Post? (Suits you)

The Beginner’s Guide to Writing a Data-Driven Post

  • Step #1: Understand What a Data-Driven Post Is.
  • Step #2: Develop a Content Marketing Strategy.
  • Step #3: Write Data-Driven Headlines.
  • Step #4: Write Data-Driven Outlines.
  • Step #5: Verify Your Data’s Accuracy.
  • Conclusion.

How do you write a data driven post?

Learn how I used data driven content to generate over 100,000 visitors a month from Google.

  1. Step 1: Find your topic, angle, and slant. You might think coming up with a topic is one of the easiest parts of writing content.
  2. Step 2: Research, research, research.
  3. Step 3: Include the right stuff.
  4. Step 4: Create your article.

How do you write a blog post for beginners?

How to Write a Blog Post

  1. Understand your audience.
  2. Create your blog domain.
  3. Customize your blog’s theme.
  4. Identify your first blog post’s topic.
  5. Come up with a working title.
  6. Write an intro (and make it captivating).
  7. Organize your content in an outline.
  8. Write your blog post!

What is a data driven article?

Many of those successful sites publish what are called data driven posts — articles that merge personal experience with scientific research and data to offer an authoritative solution.

How do you write data?

A good outline is: 1) overview of the problem, 2) your data and modeling approach, 3) the results of your data analysis (plots, numbers, etc), and 4) your substantive conclusions. Describe the problem. What substantive question are you trying to address? This needn’t be long, but it should be clear.

How do I create a data driven content?

How to create a data-driven content strategy

  1. Develop a data-driven framework.
  2. Get to know your audience (demographics, buying patterns, etc.)
  3. Map your content by buyer persona.
  4. Write content based on hard data.
  5. Optimize your content regularly.
  6. Repurpose existing content to share on new platforms.
  7. Lean on influencer marketing.

How do you research before writing content?

How to Research and Write Content Quickly

  1. Research Reputable Sources. Unreliable information wastes your time and causes frustration.
  2. Create a Roadmap.
  3. Write What You Know.
  4. Remember Your Audience.
  5. After Writing.

How do I start just writing?

How to ‘just write’

  1. Write any old drivel.
  2. Start with a word-count goal first, then progress to project goals.
  3. Track your progress.
  4. Make specific appointments with your writing.
  5. Get the conditions as right as possible, but work with what you’ve got.
  6. Get an audience for your writing.

How can I start writing?

That being said, here are some tips that can improve your writing:

  1. Read. One of the most important things to do to become a better writer is simply to read.
  2. Commit to a routine.
  3. Use writing exercises.
  4. Keep a journal.
  5. Join a writing group.
  6. Practice different forms of writing.
  7. Do your research.
  8. Take classes.

How do you write a guide?

Things to remember when writing your ‘How to’ Guide

  1. write concise phrases (‘Select the option’, not ‘You should select the option’ or ‘The student should select the option’)
  2. write in plain English to make your content as understandable as possible.
  3. structure your steps in the order the user will need to complete them.

How do you create a data driven decision?

How to Make Data-Driven Decisions

  1. Know your mission. A well-rounded data analyst knows the business well and posses sharp organizational acumen.
  2. Identify data sources. Put together the sources from which you’ll be extracting your data.
  3. Perform statistical analysis.
  4. Draw conclusions.

What is the data driven framework?

Data Driven framework is used to drive test cases and suites from an external data feed. The data feed can be data sheets like xls, xlsx, and csv files. A Data Driven Framework in Selenium is a technique of separating the “data set” from the actual “test case” (code).

What should I write in data collection?

Describe the purpose of your study, the research questions, and the data you will need to access to address your research questions. Let them review your outline and double check to ensure that all necessary data collection steps are presented.

How do you summarize data?

The three common ways of looking at the center are average (also called mean), mode and median. All three summarize a distribution of the data by describing the typical value of a variable (average), the most frequently repeated number (mode), or the number in the middle of all the other numbers in a data set (median).

The Beginner’s Guide to a Data-Driven Content Marketing Strategy

Molly Clarke, Senior Marketing Manager at Zoominfo, a leading B2B contact database that helps organizations accelerate growth and profitability, has contributed an editorial for this post. You can read the full editorial here. Molly contributes to ZoomInfo’s B2B blog, where she covers issues such as sales, marketing, and recruitment. An example of a typical content marketing strategy is the production and distribution of material with the express goal of attracting prospects who will then convert into paying customers.

Even while 93% of marketers employ content marketing as part of their overall strategy, just 30% believe that their efforts are effective in achieving their goals.

Why do so many marketers struggle to see results from their content marketing efforts?

Although it is tough to produce material of that level, those that do so successfully get tremendous returns.

  • Content marketing is 62 percent less expensive than traditional marketing and creates almost three times the number of leads, according to the Content Marketing Institute. On average, content marketing leaders receive 7.8 times more website traffic than their counterparts. Nine out of ten business-to-business customers think web information has a moderate to significant impact on their buying decisions.

In order to be successful in content marketing, what is the secret to success? This is where data-driven content marketing comes in.

What is a Data-Driven Content Strategy?

Data-driven content marketing is exactly what it sounds like: it is content marketing that is driven by data. Using consumer data to inform and evolve your content strategy is referred to as customer data mining. This strategy removes all of the guesswork from the content marketing process. It enables you to have a better understanding of your customers and to provide them with material that is relevant to their interests, pain spots, and purchasing inclinations. Today, we’ll show you how to master the art of data-driven content marketing so that your company can produce more revenue.

Please continue reading.

How do I execute a data-driven content strategy?

Even though there are many different approaches to approaching this sort of strategy, we have determined that the most successful process involves three essential components. Let’s get this party started.

Step One: Collect and analyze your data.

The first step in utilizing data to guide content design is collecting and organizing your data in a way that allows you to identify significant patterns and similarities. Here are a few important forms of data to take into consideration:

Customer and prospect data:

This information provides you with detailed information on your clients and prospects. What city do they reside in? What are their ages? What technologies are they employing? What is the nature of their jobs? Do they work in a certain field or in a specific industry? What are their preferred methods of purchasing? This information is contained in your company’s contact database, which is often kept in your CRM or marketing automation platform.

Behavioral data:

A greater understanding of your top buyers’ behavior on your website, in relation to your content, and throughout the sales cycle may be gained from this sort of data. To begin started, consider the following questions: What type of content format do they like to consume? Is there a specific topic matter that they are more interested in than others? What channels did they utilize to interact with your organization or brand for the first time? When it came to making a purchase, how many pieces of content did they interact with before making a decision?

In your CRM, marketing automation platform, Google analytics, or any other user experience software you use, these facts can be located in many places depending on your company’s particular needs.

Content and platform analytics:

This sort of information informs you about the types of content that are most popular with your target audience. Which blog article has received the greatest number of page views? Which whitepaper has received the greatest number of social media shares? Is there a single campaign that has generated the most leads for your company? This information is required in order to have a thorough picture of your prospects and customers. Once you’ve gathered your information, it’s time to put it to use.

When you’re finished, you’ll use this information to construct buyer personas, which are semi-fictional profiles of people that are similar to your ideal customers.

In a more detailed buyer persona, everything from personality attributes to preferred social networking sites will be included in the profile.

Step Two: Apply Insights to Your Content Marketing Strategy

Following the collection, analysis, and identification of critical relationships amongst your greatest purchasers, it is time to apply this knowledge to your content strategy. Because, as previously said, a genuinely data-driven strategy to content marketing necessitates that all business choices be backed up by empirical evidence, Because this is such a wide concept, here are a few particular examples of how you may use your data to your content production process:

Content audit:

To determine the efficacy of your existing content collection, do a content audit. Using your buyer personas as reference, evaluate each piece of content and ask yourself the following questions: Do you think this product was designed with my target buyer in mind? Can I tell whether this item makes use of terminology, graphs, or statistical information that my target audience will understand and find interesting? What steps will this component take to advance my customers farther down the sales funnel?

Don’t be scared to toss out anything that doesn’t speak to the fundamental interests of your target audience.

In the end, you want to have a collection of content that will resonate with your target audience.

Content creation:

When it comes to developing fresh content, data is essential. Take, for example, this data-driven piece from ABODO, which utilized rental data to create a tale to their target demographic. It is your data that dictates what you should develop, how you should make it, where you should distribute it, and many other things.

Your data may also assist you in identifying holes in your content collection, new content opportunities, and new methods to produce more leads through your marketing efforts. Continue reading because we will go into further detail about this in the case below.

Content mapping:

Content mapping is the act of carefully connecting your content with your buyer’s journey throughout the purchasing process. By mapping your material correctly, you can ensure that you are serving exactly the right content to exactly the right individuals at precisely the ideal moment. The key to doing this, though, is understanding what the appropriate material is and who the appropriate individuals are. You will be unable to complete this task without data. Through data analysis, you will be able to identify who your greatest purchasers are, how they act during each step of the buyer’s cycle, and what sorts of content will boost their odds of completing a purchase.

Make use of your data to figure out where your greatest consumers spend the most time on the internet.

Alternatively, does a specific sort of client spend a significant amount of time on review sites?

Step Three: Assess campaign results and continue to calibrate your content strategy.

A one-time action, content marketing, and particularly data-driven content marketing, are not acceptable in today’s world. The work is never fully done, even after you’ve completed an analysis of your data and applied the findings to your marketing activities. After a campaign has been launched, it is critical to take the time to review and analyze any new information that has been gathered. Did your article perform as well as you had hoped it would? Or did you make a misunderstanding of part of your data?

Once you’ve done that, make the necessary modifications for your next campaign.

Additionally, you must consider data decay—as individuals change jobs, firms change ownership, and purchasing habits shift, your data will become out of date and ineffective.

Data-Driven Content Marketing Example

For the sake of bringing this post to a close, we thought we’d provide you with a real-world example of data-driven content marketing. Using a hypothetical firm named HR101 as an example, let us say that the company sells a payroll system called Payroll101. Using the stages outlined in this blog post, HR101 gathers information about their target audience, forms buyer personas, and begins to incorporate their newly discovered insights into their campaigns. In the process of determining this, they discover that the vast majority of their organic search traffic originates from a single, long-tail search query: “examples of payroll workflows.” After further investigation, HR101 discovers that this search query leads to an archived blog post from their own website.

  • Based on a study of customer and behavioral data, they determined that the article contained terminology that was too technical for their typical client.
  • Following this realization, HR101 chooses to revamp the article into a more complete guide that incorporates language and concepts that are more likely to resonate with their target audience.
  • HR101 responded by including a visually engaging call-to-action at the bottom of a new blog post to sell an eBook titled, “5 Effective Payroll Workflows Using Payroll101,” which can be downloaded for free.
  • But what’s even more significant is that half of all visitors to the page went on to fill out a form to obtain the connected eBook, generating even more leads for the organization.

Following this accomplishment, HR101 applied similar improvements to the remainder of their blog entries, and as a consequence, the firm witnessed a significant increase in free trials, demonstrations, email subscribers, and other types of signups for their services.

Key Takeaways

Just to be clear, if we haven’t made ourselves clear previously, we will state it again: Marketing that is one-size-fits-all is no longer in fashion. Customers and prospects want more relevant, tailored, and valuable material from you and your company. In the event that you are unable to do so, someone else will, and ultimately someone else will earn their patronage. You can’t go wrong with data, on the other hand. As a result, 64 percent of marketing professionals strongly believe that data-driven marketing is critical to achieving success in today’s hypercompetitive global marketplace.

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Start taking use of the potential of data today.

The Beginner’s Guide to Creating Data-Driven Marketing Content

A large number of fundamental business operations and divisions are moving toward being data-driven in many organizations. One area where there is frequently a lack of progress, particularly outside of the main publishing business, is the creation of marketing material. Given that you’re most certainly marketing across several platforms, you have a wealth of data at your disposal that’s just begging for some attention. Look at the definition of data-driven marketing material and how you can start utilizing it right away.

What is Data-Driven Content?

To be clear, data-driven marketing content does not refer to material that is based on data as a topic or that incorporates data within the content itself. While these are all legitimate uses for your data, they aren’t the objective of this article. Instead, data-driven content is produced as a result of searching through data for indications about:

  • What causes people to click on headlines
  • What themes are popular with your target audience
  • What individuals are searching for when they come upon your material
  • What inspires them to take more actions
  • Who your most talented content creators are
  • What is the driving force behind search-based click-throughs

Someone in charge of a non-profit advocacy group, for example, must be able to draw a clear boundary between their marketing content and the activities they want visitors to perform on their website. Examples of such activities include:

  • Subscribe to the mailing list by filling out the form. Keeping up with your social media feeds
  • Spreading the word about your message
  • Getting in touch with you so they can understand how to assist you
  • I’d want to request your support

Where Data Fits In

A marketing funnel, as seen in the preceding example of an advocacy group, is something that the fictional organization is attempting to construct. Traditionally, many individuals have made educated guesses about how to create marketing material for these types of goals. Some have established themselves as exceptional copywriters who are well-versed in the principles of what generates traffic. By adopting a data-driven strategy, you are removing the element of guesswork and prejudice from the equation.

After then, you may track how visitors go from learning about your messaging, services, and products to doing the actions you wish.

Tips for Using Data-Driven Marketing Content

It is the final goal in and of itself to generate the data that will guide your judgments regarding your marketing material. For example, in its most basic version, you may check for simple connections between visitors and headlines, as seen below.

Good data scientists, on the other hand, are aware that correlation may be erroneous and that there are several alternative approaches that can be used to gain more useful insights. Here are a few examples to consider.

Latent Semantics

It is no longer necessary to perform old-school keyword analysis because latent semantic analysis has taken over most of its functions. Some themes and terms exist in extremely particular situations, and this is especially true for some clusters of concepts that arise in a variety of contexts. Example: When combined with the word “vehicle,” the word “hot” has a drastically different latent semanticvalue when compared to when used with other terms such as “food” or “celebrities.”

A/B Testing

While data collection may be done passively, there is no reason why it cannot be done actively. Additionally, you may create two copies of the material. You can tell which version generates more attention by seeing how many times people click on the A or B version. Similarly, you may use the cumulative information from all of your A/B tests to gain a far more in-depth understanding of the situation.

Surveys

Asking a question to your potential consumers is sometimes the quickest and most effective approach to acquire responses. For example, you may have a poll appear when someone is about to leave your website after only a few of minutes or less of browsing it. It’s possible that the poll may ask them why they’re leaving. This might assist you in determining if they are leaving your site because they are dissatisfied or whether they have discovered what they were looking for.

Targeting with Personas

Bringing together individuals of your target audience who share similar interests is an excellent method to boost your targeting efforts. For example, a fashion firm may discover that the replies it receives from consumers under the age of 40 are vastly different from those received from purchasers beyond the age of 40. Following the development of personas for each group, you may send information that corresponds with what piques their interest. Similarly, you may avoid bothering those who do not fall into those persona groups with information that does not appeal to them.

Conclusion

Every time someone clicks, a massive quantity of information is created. It’s critical to begin collecting this information so that you can begin to adapt your marketing material to your audience. With time, both you and your audience will reap the benefits of the modifications you make.

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Every time someone clicks, a massive quantity of data is produced. You must begin collecting this information as soon as possible so that you can start customizing your marketing content. After some time has passed, both you and your audience will reap the benefits of the modifications.

What Is Data-Driven Content?

A large amount of web information is interactive. The emphasis here is on sharing personal experiences and advice in the hopes that your audience will find it useful. And, yes, it does work rather frequently. The downside of this is that this type of information lacks the trustworthiness and authority that many readers want in order to be convinced of the views that are presented. This is where data-driven content comes in. With the data-driven approach, the emphasis is on developing high-quality pieces that solve the problems or concerns that are important to the audience by providing proof and supporting up every assertion with scientific results, data, and the most recent research available.

  1. For starters, it serves as a confirmation of your authority.
  2. Citing and referencing relevant research demonstrates that you are aware of the knowledge and are eager to share it with others in order to improve their quality of life.
  3. Fact: We identify graphs, charts, and other statistics with science, and as a result, we believe science to be more trustworthy than other sources of information.
  4. When consumers saw a graph like the one below, they were more likely to believe that a medication was effective than when they simply read about it, according to the research.
  5. In the case of Buzzfeed, writing long content of 3000 words or more leads in an average increase of 123 percent in shares.
  6. Curata’s long-form content generated seven times the number of leads generated by other content kinds.

(Image courtesy of Shutterstock) In yet another research, the guys at Curata observed that posts that were in-depth and data-driven earned nine times the number of leads. (Image courtesy of Shutterstock)

What does a well-written, data-driven post look like?

Here are a couple such illustrations. Please keep in mind that data-driven content is generally lengthy. Nevertheless, for the sake of this piece, I’m simply posting screenshots of a small amount of each individual message. I really advise you to read through the full thing. What Emojis Really Mean: What You Need to Know About How Social Media Is Transforming Communication (Buffer) How to Use Social Proof Marketing to Your Advantage (AdEspresso) These are the eight most important skills for content promotion (as well as how to acquire them) (QuickSprout) How to Create Calls to Action (CTAs) That Actually Work (Single Grain) Request My No-Obligation Content Marketing Consultation

How To Create Data-Driven Content

Obviously, there can’t be a data-driven article without data, but do you know what makes for good data in the first place? As you can see, not every statement you discover on the internet is reliable information. For starters, not all of the information found on the internet is reliable. Measuring a test sample size that is too small, working with a hypothesis that is poorly developed, or failing to follow a stated research technique can all lead to the annihilation of any prospective findings.

  • It has to be provable in some way. To put it another way, you should be able to locate other references to the item. And it’s much better if you can track down the original source of the information
  • This information must be obtained by following a certain technique. You should be able to access information on the procedure that was used to get the data
  • It should also have been vetted (or at the very least recognized) by specialists before being made available. Although your data does not have to be published in an academic publication, it should at the very least be acknowledged by the authorities in your area (for example, by being credited or referred in their work). It must satisfy the validity test for statistical conclusions.

In the case of research undertaken by firms, the following is true:

  • It must be obtained by the use of current tools. Similar to methodology, you should be able to learn about the technique that was used to acquire the data
  • This information should come from a reputable source as well. And Wikipedia is not one of them. If you are conducting research, be sure that your information comes from the source of the research or is mentioned in a reliable resource.

Where To Find the Data for Your Content

Fortunately, there are several sources from which you may gather information for your blogs. Proprietary Research and Development The most amazing data you can utilize is information that you have gathered yourself. For starters, private research may be relied upon. It’s also exclusive to you and you alone; no one else has access to the same information. No other firm, for example, has access to your internal statistics, traffic data, client preferences, common difficulties, or support requests, all of which are proprietary to you.

  • Research in the Academic Setting Any data-driven piece would be incomplete without a mention of academic results.
  • Furthermore, because of the scope of academic study, there are a plethora of intriguing ideas that may be applied.
  • Most academic work, however, is only available to those who are members of particular research libraries (e.g., Emerald Insight) or who are affiliated with academic institutions.
  • This will return PDF documents that are available without the need for a membership.
  • For researchers, it’s a social networking site that allows them to post their papers and explore the works of others.
  • The disadvantage of ResearchGate is that the site has rigorous membership criteria, which can be frustrating.
  • If I had an account while working on my Master’s degree, for example, but all of my membership requests to be allowed on the site since completing my research have been refused, I would be out of luck.

Data.gov is the official government gateway for the United States of America. In the United Kingdom, the website is data.gov.uk. Visit data.gov.au for information on the Australian government. My No-Obligation Content Marketing Evaluation

Part II: Planning the Content

Truth be told, the notion of writing, let alone crafting long-form material, scares the living daylights out of most individuals. It is backed up by data, which is, of course, available. According to the most recent B2B Benchmarks Report from the Content Marketing Institute, 60 percent of content marketers struggle with the creation of compelling content for their audiences. The cause for this might be due to a lack of awareness of the target audience, a concentration on the wrong content kinds, or even the creation of excessive amounts of material.

A significant portion of the difficulty stems from content planning (or lack thereof).

Instead, they grab hold of whatever information they can get their hands on and string it along until they reach the necessary word limit.

Make a clear outline of your material before writing it to prevent making this error.

Start By Defining Your Angle

First and foremost, identify what you hope to teach people through your writing. Second, assess whether or not the problem that you wish to address is indeed present among your target audience. Here are a handful of different approaches to answering this question:

  • Take a look at the support and customer service tickets. There is a good chance that they contain information on the most prevalent challenges that your target audience experiences. Review the sales queries that have been received. Examine the difficulties that your prospects are experiencing as they begin their search for your products or services. Keep track of the questions that your target audience is asking on Quora. Make use of technologies such as Buzzsumoto to find out what themes are now trending in your market.

I personally ask myself the following three questions before beginning any writing project:

  • Who is it that I’m writing for? To put it another way, who is my target audience? As a result, most of the material you produce will not appeal to your whole audience, therefore you must choose a specific section with which you wish to interact. What exactly am I planning to educate them? Decide what I want to accomplish with the material
  • What is the reason for their requirement for this information? This allows me to determine whether or not I’m addressing a real problem rather than something that only I believe the audience would be interested in
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Each of these three questions helps me to better understand how beneficial the information will be for the intended audience.

ThenCreate an Outline for Your Piece

Let’s start with the title that has been offered. Define the purpose of the article (what do you want to accomplish by assisting the person?). Identify the steady-state and the desired emotion(s) to target. Disclaimer: This advise came from Andy Maslen’s excellent book, Persuasive Copywriting, which I highly recommend. Maslen identifies two emotions that should be addressed in your copy: fear and excitement.

  • The steady-state is the current status of the customer’s perception of the problem. The emotion you want people to experience once they’ve completed reading the material is called the target emotion.

Understanding these two emotions and include them in your plan can assist you in writing a more focused content. For example, you might begin by referring to the steady-state, which would immediately make your post more relevant to the reader’s interests. Using the desired feeling as a guideline, structure the rest of the text such that the reader is taken on a journey emotionally. Following that, make a list of all of the parts you wish to include in the post. Start with the main portions and then split them down into smaller sub-pieces until you’ve covered everything on the subject thoroughly.

This is the point at which you will bring the work to a close.

Following the reading of the article, I’d want the reader to perform the following steps.

An example of my plan for this particular subject is shown below: I generate my outlines using a piece of software called OmniOutliner. However, any text editor or mind-mapping program will suffice in this case.

Part III: The Headline

Finally, let us discuss the part that will persuade someone to read your content: the hook. This is the headline. The following figure is probably familiar to you: on average, 8 out of 10 people will read the headline but only 2 out of 10 people will really read the body of a piece. However, when you stop to think about it, grabbing someone’s attention isn’t the only thing that a headline is responsible for. Ahead of the title, Bob Bly (one of my favorite copywriters) identifies three more objectives that the headline must accomplish:

  • Decide who will be in attendance. You’re not writing for the general public. As a result, your title should clearly explain who the piece’s intended audience is. Deliver your message in its entirety. Because so many readers will skim over the body material, it is really more logical to provide the entire idea in the headline. Draw the reader into the main body of the text. Furthermore, it should inspire curiosity in order to encourage the user to click on it and read the content

Download a bonus file for free: Learn how to create content that converts better with a step-by-step tutorial that includes practical information not available in this post! To get it for free, go to this link. How do you go about accomplishing this? One method is to utilize data to pique people’s interest. Take a peek at some of the recent headlines: Isn’t it true that the information they give in the headline explains the tale and makes it impossible to resist clicking on it? Upworthy has been employing this method for some time, and traffic to headlines that pique readers’ interest is frequently 500 percent higher than traffic to normal headlines.

(Image courtesy of Shutterstock) Are curiosity headlines the only form of headlines that should be used?

There are several additional sorts of headlines that you may experiment with to determine which ones best captivate your target audience:

  • The following are examples of direct and indirect headlines: news-based headlines
  • How-to headlines
  • Question headlines
  • Reason-why headlines
  • Command headlines

When producing a data-driven article, it’s a good idea to emphasize your results in the headline or add some interesting statistics to entice more readers to read the piece. Request My No-Obligation Content Marketing Consultation

Closing Thoughts

Try as you may, trying to improve reader engagement, shares, and conversions from your blog is a never-ending headache. However, you now know one of the secrets to their success: publish data-driven posts to improve traffic to your blog, which you can do immediately. Keep in mind that your material must be authentic, authoritative, and trustworthy in order to be effective. Your high-quality blogs should identify a common problem that the reader is experiencing and then provide a solution that is supported by scientific findings, facts, and up-to-date research to solve the situation at hand.

Have you noticed an increase in traffic to your website as a result of publishing blog articles that are data-driven?

A Beginner’s Guide To MarTech, And Data-Driven Marketing

Read this fast guide to discover what marketing technology is, why data collecting is important, and how marketers are employing consumer-driven data sets to enhance return on investment (ROI) in their campaigns (Return on Ad Spend)

  • How you can use consumer data to increase your return on investment

What is MarTech?

Marketing Technology (MarTech) is a term that refers to the collection of software tools that marketers utilize for the purpose of planning and executing marketing campaigns. We can think of a number of applications for MarTech tools, including:

Key benefits of MarTech

The use of MarTech products offers several advantages, including the ability to automate procedures and save time. The most obvious advantage of these technologies is that they allow marketers to work with large amounts of data. It may be practically impossible for marketers to extract relevant information from enormous databases if they do not have access to marketing technologies. As a result of MarTech’s efforts to turn marketing into a data-driven activity, not only are marketing expenses being reduced and time being saved, but data is also being placed front and center in the marketing decision-making process.

Gartner CMO Spend Survey 2020 is the source of this image.

Marketing technology (MarTech) technologies give precise information about target audiences, allowing experts to derive valuable insights from the data.

As a result, data-driven marketing efforts are successfully supported.

What is data-driven marketing?

In marketing, data-driven marketing is a technique that employs information gathered through customer contacts or from third parties in order to gain a deeper knowledge of the consumer’s preferences, behavior, and motives. A key objective of data-driven marketing is to use data as a foundation for marketing choices while simultaneously enhancing performance. There are many other data sets and alternative data sources, such as search engine, social media, and eCommerce consumer trends, that may be used to create this.

Why is data-driven marketing important?

For a long time, marketers have relied on data to better understand and forecast customer behavior to make decisions. Current marketing technologies, on the other hand, are capable of correctly identifying a customer’s preferences. After that, businesses may tailor their offerings to precisely meet the needs of their customers. Traditional measurements, such as median income, become considerably more accurate as a result of the usage of MarTech technologies. Furthermore, marketing technology (MarTech) may aid in the discovery of previously undiscovered niches at a granular level.

As a result, firms may develop marketing tactics that are specific to their target clients.

A marketer may discover interesting insights in a set of data that may be used to help define the aim for a new campaign, rather than starting by establishing a goal and then building a campaign to achieve it.

Consider the possibility that a group of individuals has a bad attitude about your product because of a certain reason. After that, you may develop a marketing campaign aimed at convincing them to change their beliefs.

How you can leverage consumer data to drive ROAS

1: Determining which marketing channel is most effective for your present campaign. As marketers, we have the ability to spend tens of thousands of dollars on promotional programs. The corporations and organizations for which we work demand results, which are often measured in return on investment (ROI) (Return on Ad Spend). This is a pretty rational way to marketing, for example, if I decide to invest in a particular product. You and your bosses may be asking which of your websites is generating the most traffic, hits, and/or conversions at the moment.

  1. For example, suppose someone first reads a blog article, then sees a Google ad, and eventually converts on Facebook.
  2. In this scenario, collecting data and feeding it into your marketing algorithms may have a significant influence – assume you gather data and feed it into your marketing algorithms.
  3. Results may be unexpected and depict a different picture, allowing you to make judgments based on real-time trends rather on outmoded last attribution techniques, models, and technologies, allowing you to make better decisions.
  4. Consumer suggestions have already been perfected by several industry giants, such as Amazon.
  5. While there are various levels of sophistication to these algorithms, the one thing that they all have in common is that they are data-driven.

7 Proven Blog Post Templates That Drive Results

If you are creating a blog post, the template you use will be determined by the writing approach and topic you wish to write about. Listed here are seven blog post templates that SEO professionals use and that will work wonderfully for you. Every blog entry is unique in its own way. It’s not altogether dissimilar. However, they are all distinct from one another. Consider all of the blog entries you’ve read up to this point. They’re probably not as dissimilar as you would have anticipated. Take some time to examine the layouts of each blog in detail.

  • On the other hand, you’ve never had a compelling reason to pay much attention to it.
  • This is great news for bloggers, to say the least!
  • You’ll find that using blog post templates will make your life easier.
  • Some literary ideas will be more suited to some formats than others, and vice versa.
  • Having said that, understanding how to construct a blog post template isn’t quite as tough as some people make it out to be, especially for beginners.
  • Before I go into the many blog post templates that you may use for your blogs, there’s one important point to keep in mind: each template is unique.
  • As a result, before selecting on which template to utilize, make sure you do your research beforehand.
  • To the contrary, you’ll most likely find yourself grappling with the decision of which template to employ on your blogs.
  • However, selecting the most appropriate blog post design and format from the plethora of available alternatives may quickly become a time-consuming task.
  • Or perhaps you like to make a list of things.

So, you’re definitely thinking about decisions, decisions, decisions right now. Don’t be concerned. In this article, I will share with you seven of the most popular blog post templates that professional SEOs use, all of which will function wonderfully on your website.

1. List Blog

The list blog is the first item on my to-do list. A listicle is another term for this type of article. Listicles are the most effective way to generate more organic traffic and shares from your social media and email channels, according to Google. You’ve most likely come across a number of blogs that utilize this template. It is a favorite among SEOs since it allows people to skim through it with ease. It enables readers to get value from your content in a short period of time. Buzzfeed is one of the more well-known publications that has been known to use this blog post template frequently.

  • This makes it easier for users to browse through and consume material more quickly and conveniently.
  • As a result, it is the most effective method of increasing traffic and social media shares to your website.
  • This is where the sweet spot is located, which is somewhere between the 5th and the 20th entries on the list.
  • Furthermore, you are never restricted in terms of the quantity of items you may add to your list.
  • However, you don’t want to make the list so lengthy that no one gets to the 100th item on the list because you’ve made it too long.
  • Medjool dates have nine interesting facts about them. 5 Simple Steps to a More Sustainable Lifestyle
  • One-Pot Dinners for Busy Weeknights
  • 12 Kid-Friendly One-Pot Dinners

2. How-to Posts

How-to articles are ideal for increasing visitors from search engine results pages. Their efforts can help drive subscriber sign-ups to your article by answering product inquiries and boosting the amount of time visitors spend on your site. If anything, SEOs would consider how-to pieces to be a godsend for their content marketing efforts. How-to templates are intended to assist the reader with solutions to their difficulties via the use of examples. The purpose of other times is to simply direct the reader on how to find a solution to a certain problem or to learn something new.

The basic premise is that you’ll be guiding your readers through a scenario step-by-step.

This design is typically used for blogs with a word count between 700 and 900 words.

It is dependent on the depth and understanding of the blog copy.

Ideally, you’ll be able to assist customers in making better use of or enjoying your products/services. They also help you establish yourself as a credible source of information on the subject matter you’re writing about. Here are some samples of how-to blog posts to get you started:

  • Instructions on how to determine your bra size
  • How to Make Really Good Coffee at Home
  • And more.
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The more how-to pieces like this one you write, the more equipped your readers will be to invest in your products/services in the future.

3. Case Study

As opposed to the first two blog post templates, this one is less prevalent. However, when perusing the internet, it’s likely that you’ve come across case study blog entries as well. Unlike a traditional essay, a case study provides an in-depth explanation of a certain issue. Consider it to be a thorough investigation into a given issue. Case study postings are usually accompanied by a variety of supporting data. A full examination of the issue under discussion is also included in the blog post as a bonus feature.

  • Consequently, while making statements in your case study, you must be explicit and exact in your language.
  • It is one of the most successful ways for creating a good case study is to use data from reputable sources in your field of expertise.
  • It will most likely take some time and resources to build up a sufficient number of passive links that are related to your topic.
  • In this section, you will find sections on the introduction of the study, data analysis, and finally a conclusion.
  • Earnings per calorie consumed by fast food restaurants
  • Data Analysis of Emoji Marketing in conjunction with Push Notification Trends
  • Data Risk Report Statistics and Tips for 2019 That You Won’t Want to Miss

Case studies are similar to how-to blogs in that they include real-life examples of the techniques being used.

4. Beginner’s Guide

Listed below is yet another typical blog post template that you’ve most likely seen a number of times while browsing the internet. Beginner’s guides are more like educational resource pages that provide a detailed introduction to various topics rather than being a definitive guide. When it comes to beginner’s guidelines, the nicest aspect is that you may write them in a style that is appropriate for newcomers. To clarify blog subjects in great depth, a beginner’s guide is really helpful. Keep in mind that you’ll be writing for an audience that is unfamiliar with the subject matter.

Some examples of beginner’s instructions to assist you in better understanding this template are as follows:

  • The Complete Guide to Resolving Duplicate Content Issues
  • How to Resolve Duplicate Content Issues
  • Meta Tags for SEO: A Simple Guide for Beginners
  • The Noob Friendly Guide to Link Building
  • Meta Tags for SEO: A Simple Guide for Beginners

5. How “X” Did It

The greatest advantage of “how they did it” posts is that they can be used to any and all niches without restriction. It’s the ideal post for bloggers who want to optimize their success when it comes to publishing content on the internet. And besides, why not give it a try? Writing the introduction for this blog post template is usually a good idea since it helps to underline the fact that everyone has a number of chances. Not everyone, however, is a success story. Why? Everyone, however, does not take advantage of the possibilities that are provided to them in the same way.

It is possible that the other half will not take these possibilities seriously and will let them to pass them by.

You’d want to talk about the specific acts or methods that contributed to their triumphs and accomplishments.

Finally, reflect on the behaviors that resulted in those individuals’ achievement before concluding.

When it comes to your call to action, you’ll want to inspire your audience to follow in the footsteps of the individuals you’ve mentioned. The following are some examples of “How X did it” blog posts:

  • How Michael Jackson Became a Brand Icon
  • How Netflix Took Down Blockbuster

Keep in mind that you’ll essentially be disclosing the keys to their success. It’s one of the most straightforward methods of attracting visitors to your blog article and increasing traffic.

6. Debunking Myths

Every industry you can think of has its fair share of stories, myths, and misunderstandings, and this is true for every industry. However, as disturbing as this may be, individuals seem to take great pleasure in dispelling these widely held misconceptions. By calling attention to what’s wrong with a certain industry, you’ll essentially establish yourself as a thought leader in that subject. If you want to write a blog article in this way, you will need to dig further into the misconceptions that exist in certain businesses or places.

  • Your audience is immediately aware of the topics you intend to address in your presentation.
  • It is difficult to find anything that attracts greater attention in today’s news landscape than people propagating rumors and bloggers refuting them.
  • You don’t want to be the one responsible for disseminating misleading information.
  • Some possible instances of this blog post template include the following:
  • Debunked: The Top 7 Dieting Myths You’ve been told seven lies about marriage, and they’re all lies. WAXX explains why pick-up lines don’t work.

A well-written myth-debunking blog article may spark a lively conversation among your readers and keep them talking about your piece long after they have finished reading it. It enables you to establish authority in your field while also drastically improving the rating of your website.

7. Product Comparisons

You’ve undoubtedly come across web sites with subjects like “Product A vs. Product B: which is better?” or “Product A vs. Product B: which is better?” Product comparison blogs are a different take on the traditional product review pieces you’re used to seeing on this site. This blog article template compares and contrasts two similar items by outlining their advantages and disadvantages. After that, they leave it up to the readers to decide which product is the superior choice. Product comparison postings are particularly popular among those who are interested in electronics and other devices.

Product comparison blogs can be found in a variety of forms, including:

  • In 2020, which is the better affiliate marketing platform: ClickBank or JVZoo? There are two types of tweet adders: tweet attacks and tweet adders. There are also two types of freelance websites: Upwork and Fiverr.

To create a comprehensive product comparison post, you’ll need to put more emphasis on thoroughly detailing the advantages and disadvantages, features, prices, and so on.

BiQ Content Intelligence

It’s natural to be concerned about whether or not your blog post fits all of the writing criteria for the template now that you’ve finished writing and publishing it. You are not alone in your feelings. This occurs to a large number of content authors. Fortunately, you don’t have to let it consume your thoughts every time you finish a blog article. BiQ Content Intelligence can help you create content that is more search engine friendly. With BiQ’s Content Intelligence, you’ll have access to essential data that will help you develop the most effective content-driven initiatives.

This SEO tool will also give you with valuable information that will help you spot any weaknesses in your content strategy.

Additionally, you will have various relevant keywords to employ in your blog article, which is preferable than putting the same target keywords into every sentence. BiQ Cloudis the ideal SEO Suite for assisting you in getting the appropriate material in front of the appropriate audience.

Conclusion

It is not a simple process to write SEO content. However, it is not nearly as complex as most authors believe it to be. The key here is to select the appropriate blog post template that matches your content and work your way up from there, rather than starting from scratch. Hopefully, this page has provided you with all of the information you need to get started. Just keep in mind that when it comes to content development, there is no such thing as a one-size-fits-all solution. The template style and design you choose should be based on the material you intend to include in the document.

It’s totally up to you what you do!

The Beginner’s Guide To Writing A Fantastic Blog Post

Blogging is one of the most cost-efficient and effective strategies for small business owners to use in order to boost their company’s revenue. Blogging was initially perceived as a millennial pastime to better share their lives with the rest of the world, and this is still true – but businesses are quickly realizing that business blogs can be their most effective tool for traffic and lead generation, as well as an effective engagement strategy for their customers and potential customers. In part because blogging began as a recreational activity embraced by the younger age, several company owners had the belief that anybody could start a blog.

It’s important to understand that business blogging is not the same as posting about your lunch and how adorable this girl in class is.

If you’re just starting out as a blogger, all of this may seem strange to you, and that’s just fine.

Don’t be concerned.

Make sure you take a deep breath and prepare your typing fingers before reading through these basic strategies for blogging success.

  • First and foremost, you should never create any material without first determining who the target audience is for which you are writing it. The answer to the question “who is my audience?” may be found by first gaining a knowledge of your company’s operations. Take a look at the aim of your company: if you manufacture and distribute hair care products for curly hair, your target market will be women between the ages of 18 and 40 who might be of any race. Take a look at your own company. What type of audience is most appropriate for the items and services you’re delivering
  • You’ve determined who your target audience is, therefore the next step is to choose a topic and title for your paper. This topic must be relevant to the individuals who will read what you’re writing, and the title must be something that will entice your target audience to click on it. Returning to the hair care example, it is simple to come up with a topic for your essay. A good topic to write about would be “summer styles for kinky hair,” and a good title to go along with it would be “The 6 Summer Styles You Can Rock While Keeping Curl Frizz In Check.”
  • So you’ve decided on a title and a topic for your paper. It’s time to concentrate on the introduction. However, although many writers believe that the title of their work is sufficient to attract readers in and keep them there, your introduction is much more vital. Even while a catchy title will entice someone to click on your content, it is your first paragraph that determines whether or not a potential buyer will go away or continue reading.
  • Now is a good time to finish the rest of the copy. This is an area where you have a lot more latitude, but remember to prioritize quality. Take into consideration how you may split up the material to make it more dynamic as well as interesting. You may do this through the use of lists, quotations, bullets, and creative paragraph blocking – or any other method that makes your material more visually engaging to readers. Also keep in mind that readers will share material that they believe is credible. In order to maximize content success, provide inbound links and cite sources.
  • Take some time to consider how you want your essay to conclude before you finish it. When you were in school, a good closing paragraph wasn’t just something you added on to the end of your essays. Instead of simply adding a summary of your views, consider including a compelling call to action that will assist you in generating leads.
  • Congratulations for completing a piece of writing! It’s time to polish up your work and add some finishing touches before submitting it. When you edit, make sure you don’t only concentrate on your errors and spelling mistakes. Reduce the amount of fat in your material and concentrate on the most useful parts. Consider selecting free stock photography that is related to your topic to include as a featured picture in your blog articles as well.
  • Even though there has been a lot of negative news about the phrase “click bait,” it is important to recognize what works. While you must maintain the integrity of your material, it is OK to add a little zing to it by employing certain marketing techniques. Make your title more attention-grabbing, and include some SEO keywords to improve your Google ranking.
  • When it comes to SEO, keep in mind that there are three critical components to making it successful: your meta description, anchor text, and mobile optimization. You should write a brief statement filled with keywords that will be seen in search engines – this is the most crucial section of your meta description! Concentrate first on this, then on your anchor text, and last on mobile optimization. You shouldn’t be too concerned about this because mobile optimization formats are already present in the majority of websites.

Now that you’ve read this article, you should be well prepared to create your own company blog. Is there anything more I should say? Don’t be scared to keep up with the latest news. Always be on the lookout for new business writing ideas and tactics, and carve out a niche for yourself. Experiment with different approaches to find what works and what doesn’t.

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