The Analytics That Matter To Facebook?

The Analytics That Matter To Facebook

  • How to build your data analytics team.
  • Optimize small-yet-critical interactions.
  • Make guesses, then test with data.
  • Collect data and use it to inform decisions.
  • Accept mistakes and focus on the big picture.
  • Conclusion.

What type of Analytics does Facebook use?

Facebook Analytics competes with Google Analytics by linking actions to users rather than cookies, which allows businesses to trace a specific user across all of their browsers and devices when signed on to Facebook. Google Analytics, however, uses cookies that only let businesses track users in a single browser.

Which Facebook metrics are most important?

Engagement It also tracks liking a comment, clicking on the name of the person that commented, and clicking on the page name. Most experts agree that engagement is one of the most important metrics for measuring success of a Facebook post.

What will replace Facebook Analytics?

Alternative tools advertisers can use to track their growth, engagement and monetization activities on Facebook and Instagram once FB Analytics goes away include the Facebook Business Suite, Ads Manager and Events Manager.

What are the benefits of Facebook Analytics?

Facebook Analytics is a comprehensive tool that allows you to visualize your entire sales funnel, understand the lifetime value of users, and see how your organic and paid strategies intersect. Even better, it’s a FREE tool that requires only your Facebook page and pixel, and it lives within your Facebook ad account!

Where are Facebook Analytics?

In the top left of Facebook, tap your profile picture. Tap Pages, then go to your Page. Tap Insights at the top of your Page. To see more insights or to export insights, log into Facebook from a computer.

What is social media analytics?

Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media. Social media analytics includes the concept of social listening.

What are KPI for Facebook?

A Facebook KPI or metric is a performance measurement that is used to track specific details of a Facebook Fan Page, a specific campaign or shared content. These indicators (Impressions, Reach, Engagement e. g.) define the value and success of your company on Facebook.

What are Facebook metrics?

Facebook Insights is an analytics dashboard where you can track user behavior and post performance on your Facebook business page. In addition to providing key metrics like page views and post reach for paid and organic posts, the platform also recommends competitor pages to watch and track.

How do you analyze Facebook Insights?

Accessing Facebook Insights is simple: just go to the Facebook Page Manager and click Insights. The default data range displayed on Facebook Insights is 28 days, but you can toggle this to fit your needs.

Are Facebook analytics going away?

Facebook has recently announced that their standalone Facebook Analytics tool previously available at will no longer be available after June 30, 2021.

What is the best social media analytics tool?

Top 10 Social Media Analytics Software

  • Sprout Social.
  • Zoho Social.
  • Hootsuite.
  • Semrush.
  • Meltwater.
  • Agorapulse.
  • Sprinklr Modern Sales & Engagement.

Why Facebook analytics is going away?

Because much of the information shown on Facebook Analytics can now be found through other competitive and affordable data platforms — as well as Facebook’s Insights, Business Suite, Ads Manager, and Events Manager — Facebook decided to discontinue Analytics in an effort to consolidate its tools.

How do I set up Facebook Analytics?

Choose Activity > Revenue to generate a report of purchase-related data. Choose Activity > Revenue to look at analytics related to purchases. To narrow the data, select an option from the Show By drop-down menu. Narrow your data by choosing an option from the Show By drop-down list.

Which of the following is most likely to get attention on Facebook?

Questions, images and videos get more engagement than any other type of post. However, videos are the most likely to be shared. Facebook posts get the most engagement on Sundays. While this might sound surprising, BuzzSumo found that engagement with posts rises when there are fewer public posts in users’ news feeds.

How do you find Facebook impressions?

To view your Stories impressions, follow the steps below.

  1. Step 1: Click “More” on the bottom right corner of your Story.
  2. Step 2: Click the graph icon to access your analytics then scroll down to “Impressions.”
  3. Step 1: Click “View Insights.”
  4. Step 2: Swipe up on the Insights bar.
  5. Step 3: Scroll to “Impressions.”

4 Tools to Use Instead of Facebook Analytics

We’re going to be honest with you: if your company has a Facebook page, you should be utilizing Facebook analytics to track your results. There is no more to say. If you aren’t gathering data and insights from the activity on the platform, you will never be able to optimize your influence on the social network’s 1.62 billion daily active members, which is a staggering number. Taking a disciplined strategy to utilizing Facebook for business is crucial if you want to ensure that your social media activities are tied to genuine business objectives.

Understanding how and when people interact with the material you upload on Facebook is also critical in ensuring that the Facebook algorithm works in your favor rather than against you.

It is our goal, therefore, to teach you how to make the most of each one.

Bonus: You can get a free eBook that shows you how to convert Facebook traffic into sales in four simple stages using Hootsuite’s marketing automation software.

Facebook analytics tools

While Facebook Analytics (with a big A) will be closing down, there is no need to be concerned. There are still three methods to gain access to essential data and insights within the Facebook platform: Facebook Business Suite, Creator Studio, and Facebook Insights. And, of course, if you require it, Hootsuite’s own social analytics for Facebook are also available. Let’s get started.

Facebook Business Suite

As Facebook prepares to phase out Facebook Analytics on June 30, 2021, the company is advising customers to migrate to Facebook Business Suite, if it is available. Facebook Business Suite is a one-stop-shop to manage all your related accounts across Facebook and Instagram. You can handle all of your Facebook marketing and advertising operations from here, since it is where all of your Facebook business tools are located. If you’re seeking for insights about the success of your organic and paid social media campaigns on Facebook (and Instagram, too!

You may use this section to examine analytics, trends, and visual reports that can help you acquire insights about your whole account, as well as specific postings.

  • Including likes and comments, participation is important. Information on the demographics of your followers
  • The number of people who see your Facebook page

Please keep in mind that Business Suite is currently being implemented to replace Business Manager and may not be accessible in your region at this time.

Access Business Suite is as simple as signing into the Facebook account linked with your company – if you’re qualified, you’ll be forwarded to Business Suite when you visit on a desktop or laptop computer.

Creator Studio

Creator Studio is a component of Facebook dedicated only to content producers, bringing together all of their posting, tracking, managing, and monetizing capabilities in one convenient location. Creator Studio is also the quickest and most convenient method to learn about new features and revenue options that may be available to your account. Your content, Pages, and revenue will all be tracked under the Insights tab, which will display a variety of indicators to help you understand the success and reach of your content and Pages.

  • Followers (and unfollowers!) have been added. Impressions, reach, and engagement are all important. Your audience and following are broken out in detail
  • Loyalty and accomplishments

You can learn more about Insights in Creator Studio by visiting this page.

Facebook Insights

Is it a source of irritation that Facebook refers to everything on its website as “Insights?” Yes, it is correct. However, here we are: on the Facebook Insights page, which is tucked away within the Facebook Business Manager interface. This section allows you to evaluate content insights, broad traffic patterns, and a wealth of information about your audience. A fantastic approach to gain a clear image of who is following, watching, and like your material is to use social media analytics. This tool may assist you in digging deep into your audience so that you can learn how to target your Facebook advertising and organic content more efficiently in the future.


While things may be a little topsy-turvy at Facebook right now as the social media giant reshuffles its analytic tools, analytic monitoring will remain the same at Hootsuite, according to the company. Users will be able to track their Facebook performance, as well as the success of all of their other social networks, from the Hootsuite dashboard in the future. Hootsuite Analyticsprovides a consolidated view of all of your social media initiatives in an one location. This will make your social media analytics work much easier.

You’ll be able to observe critical analytics for each of your social media postings, such as: You’ll also be able to examine statistics for each of your profiles, such as the number of followers that have grown over time.

You may also receive suggestions for the optimal times to post depending on the success of your account in the previous months.

5 reasons to track Facebook analytics

When it comes to determining what worked and what didn’t, it might be difficult. You must take a step back. In addition to providing an opportunity to congratulate yourself on successful efforts, this information will assist you in determining the direction in which your approach should be taken moving forward. What kind of material are regularly popular among those who have gathered data?

Last Wednesday, you had 40 individuals unfollow you. Why did this happen? The ability to see the cold, hard facts of what happened on your account is critical to learning from it, evolving as a person, and making your Facebook presence as powerful as possible.


In case you have stakeholders, or even just a few interested coworkers who want to get a sense of how things are doing on Facebook, the reporting tools come in quite helpful. Export visual PDFs, spreadsheets, or charts from the analytics platform of your choice in order to communicate results and trends in a clear and straightforward manner.

Understanding your audience

Perhaps you’ve set out with your campaign, content, and branding to reach out to a certain group of people. However, you won’t know whether or not you’re genuinely connecting with them unless you do so. Facebook’s vast collection of data will assist you in determining who is connecting with and following your content, including demographic and geographic data that includes age, gender, and location information among other things. When does your target audience go online? Do you have an unexpectedly large number of followers from Germany?

Optimizing your Page

When people connect with your postings on Facebook, you can see what activities they do on your website, from clicking on your contact information to going through to your website. As a result, how do those activities correspond with the objectives specified in your Facebook marketing strategy? What changes can you make to your Page to lead visitors in the direction of your desired actions? Perhaps you might think about modifying the button that directs people to take action. It’s possible that you need to edit your pinned post.

Then, using Page Insights, you can find out which of the available activities on your Page visitors are most interested in.

Now is the best time to get the free guide!

Scheduling your posts at the best times

Of course, there are general recommendations for the optimum times to post on Facebook that can be found online. However, the most effective time to post will vary depending on your target audience. It is extremely beneficial to have statistics on when your followers are most likely to be online when preparing posts, especially when combined with a social media scheduling service such as Hootsuite.

Important Facebook analytics metrics

It is possible for your audience to connect with your brand in a variety of ways on Facebook: by visiting your page, clicking on an advertisement, purchasing tickets to an event, or participating with a Live video. Beyond the overall Facebook analytics tools listed above, it’s critical for marketers to understand the specific behavior, engagement, and demographics associated with each of these digital spaces and activities, as well as the demographics of those who engage with them.

Facebook Page Insights

By delving into the statistics of your Facebook Page, you may learn a great deal about what’s working and what’s not with your target audience(s).


How many individuals were exposed to your posts? Who was it that engaged with them? What kind of posts did individuals try to keep hidden? Were any posts flagged as spam by readers?

Post types

Are there any links, videos, text-based postings or images surfacing as a result of this influx of content? Measure your audience’s reach vs their engagement to get a clear sense of what resonates with your target demographic. Page viewsThis tab not only keeps track of how many page views you’re receiving, but it also keeps track of who is accessing your page.

Facebook Audience insights

Within Facebook Insights, you can see who is now seeing your content as well as who is interested in your specific prospective audiences.


You’ll be able to examine the most popular cities and nations for your target audience, allowing you to better understand where your likes and following are coming from.


Here you can also see the split of age groups as well as the percentage of women and males (there are no data for non-binary people at this time, regrettably).

Facebook ads analytics

All of your Facebook campaigns, ad sets, and advertisements are accessible through Ads Manager, which allows you to see, make changes, and track results.


How many individuals were exposed to your advertisement? The difference between this number and the actual amount of click-throughs or engagement is critical – if they’re seeing it but not responding to your call to action, something is clearly wrong.

Cost per result

This piece of information is critical in determining the return on investment of a campaign and determining how much value you received for your money.

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With the Breakdowns tool, you can see the ages of your audience members, the countries from which they are watching your advertisements, and whether they are reading your advertising on mobile or desktop.

Facebook Group analytics

When it comes to building fan communities, Facebook Groups are a fantastic tool — and an even better tool for collecting data on who your most devoted fans are, thanks to your group’s administrative tools. Information such as.

Top contributors

Indicate which members of your community are the most active — and whether or if you should approach them about becoming an influential or partnership.


Understanding when your members are most active may assist marketers in determining when to post and what to publish in order to achieve the greatest possible reach.


Keep track of how many new members are entering your community, as well as the factors that have triggered these influxes. This may provide you with some insight into potential promotional possibilities in the future.

Facebook Live analytics

Now that you’ve read our article on how to create Facebook Live videos that people will really want to watch, it’s time to delve into the statistics to see if your innovative content was a success. Live statistics may be found by clicking on the Live video for which you’d want to see the stats, or by going to the Video Library tab in Page Insights and searching for “Video Library.”

Peak concurrent viewers

When your video was live, keep track of the largest number of simultaneous viewers at any time during the video.


The total number of people that watched your Live video on a certain day was calculated.

Average % completion

Did viewers tune in and tune out. or did they tune in and tune out straight away? You should consider reevaluating your content approach if you are experiencing retention issues.

Facebook video analytics

Is video a favorite or a loathed medium among your target audience? There’s just one way to find out: look into the stats for this specific sort of article and see what you can learn. To examine how any video is performing overall, go to Page Insights and select Post Types from the drop-down menu. If you want more precise information on a certain video, you may click on the post title to get stats such as.

Video retention

Using an interactive graph, you will be able to see exactly which frame in your video corresponds to any given moment in the video’s run. as well as what the retention % was at that particular point in the video’s run.

Average view duration

Similarly to Live video, this metric is useful for measuring how well your material is being received by your audience. When someone tunes in and then promptly exits without seeing the video, how much does their “perspective” truly mean in the grand scheme of things?

Video engagement

Likes, comments, and shares are aggregated in this section to give you a clear sense of how engaging this material is for you. However, while Facebook Analytics and the Facebook Analytics app are being phased down, as you can see, there is still a plethora of data to be mined from this platform—and a plethora of methods to do it. If information is power, then your company will be well-prepared to implement the most effective social media marketing plan ever developed for it. Hootsuite allows you to plan all of your social media posts, interact with your followers, and measure the performance of your efforts all in one convenient place.

Get Things Started All of your social media metrics in one convenient location.

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Facebook Analytics: 8 Key Metrics That Actually Matter!

When it comes to measuring your brand’s visibility on social media networks, data from analytics tools and native analytics dashboards may be quite beneficial. Before Facebook’s demise, it was widely utilized by companies and corporations to track and analyze their data. In the past, the native Facebook analytics dashboard provided information on a variety of indicators that provided insight into how your brand/business page was performing on the platform. In addition, it gave post insights for each and every one of the articles published.

  • Although likes and comments are important metrics to track, they are not the only ones you should consider.
  • The ability to track these metrics is critical for determining what is contributing to your social media growth and what is not.
  • Simply collecting information will not be of assistance to you!
  • As we all know, Facebook’s native analytics dashboard is no longer available, but that does not rule out the possibility of companies doing accurate Facebook analytics in the future.

If you have any questions, please ask them here! The purpose of this blog post is to inform you about the eight most important Facebook metrics that should be watched regardless of the size or niche of your company.

8 Key Facebook Metrics to Track WithUnbox Social

Keep an eye on the number of people that are following you on Facebook. Following any dips in your following growth, you may adjust your plan as needed to keep the momentum going. Unbox Social’s Facebook Analytics tool allows you to see a day-by-day breakdown of your following growth on Facebook. In order to determine what is working for your brand, you must first determine what is not, and then figure out why. The information provides you with a comprehensive account of how many users followed and unfollowed you within a specific time period.

2. Brand reach on Facebook

Discover the extent to which your brand is being seen on Facebook with the help of critical information like as views, reach, and impressions. Unbox Social makes your work simpler by providing you with an in-depth examination of the data you care about. Not only does Unbox Social enable you to track your impressions and reach, but it also categorizes them into categories such as paid, viral, organic, and total reach and impressions (as well as total reach and impressions). The application also gives you with information about your page visits as well as the sources of those views, which is really useful.

3. Facebook page engagement

Make an informed decision about whether your content is compelling enough to generate engagement with the aid of detailed information gathered from this Facebook Analytics tool. The engagement vs. consumption insights represent the total number of interactions on your page, including interactions on your content, as a percentage of the total number of interactions received on your Facebook page, as a percentage of the total number of interactions received on your Facebook page. You may also obtain an analysis of the interactions that are taking place on your Facebook page on a day-to-day basis.

4. Top posts to promote

Your task is made easier by Unbox Social’s Facebook analytics system, which provides you with an assortment of posts that you may use to advertise on Facebook. This Facebook Analytics tool, which is based on a study of all of the audience interactions surrounding your content, tells you which articles are more likely to perform well and get momentum if you share them with your audience.

5. Audience insights

Unbox Social not only provides insights into the performance of your material, but it also provides information on your audience. The tool’s Facebook analytics solution includes an audience analysis capability, which is accessible through the tool’s interface. This section provides you with all of the information you require about your target audience. From your followers’ demographics to when they are online, the application provides you with valuable knowledge that can be used to develop plans for your business.

6. Post-wise analysis

Unbox Social makes it easy to keep track of how each of your postings is performing on the social media platform, which is essential for developing an effective social media strategy. Unbox Social’s Facebook analytics service allows you to see how your Facebook posts are doing and make adjustments as needed. As a start, this tool provides you with information on the overall number of different sorts of reactions that have been received in response to your Facebook material. With the help of the application, you may gain actionable insights about your content, which you can use to develop successful Facebook marketing campaigns.

Unbox Social’s Facebook Analytics includes a section that helps you identify what types of content generate the most engagement and interactions and what types of material do not.

These insights may be used to guide your content and advertising initiatives in the future. Do you want to see how your material is performing on Facebook? By using the in-depth knowledge and insights provided by Unbox Social, you can go even deeper into your brand’s success on Facebook.

7. Know the video views

YouTube videos are an essential component of any Facebook marketing campaign. Brands and enterprises are relying on video to reach and interact with their target audiences in order to achieve their objectives. UnboxSocial’s Facebook analytics function provides you with precise information about video views. Furthermore, the data is divided into two categories: organic views and purchased views. Repeat views are also taken into consideration by the application; this information might be useful when generating video material for the future.

8. Keep a track of your content type

Brands must maintain track of the kind of material they are putting out on a regular basis. This assists you in identifying the connection between what is working with your audience and what is not. Furthermore, it informs you whether or not you should devote more time to a certain piece of information. The content kinds are divided into three categories by the tool: picture, video, and link. Businesses are devoting significant resources (both time and money) to their Facebook accounts and the material that appears on them.

Using the information gathered from Facebook analytics, you can make better decisions for your company and increase productivity.

What Are Facebook Stories and How Can You Make Use of Them for Facebook Marketing?

16 Facebook metrics every brand needs to track for success

With 1.9 billion daily active users all around the world, it goes without saying that Facebook has a significant impact on our lives and the lives of those around us. As an added bonus, if you’ve taken the effort to develop an efficient Facebook marketing plan, you should review your analytics data. It is possible to determine how effective you are in accomplishing your objectives by tracking the most crucial Facebook metrics for your brand. On a worldwide scale, Facebook users are of a diverse variety of ages and gender identities.

However, as you can see from the graph, there are still a large number of people who might become brand fans in the future.

Why you should analyze your Facebook metrics

Individuals utilize social media platforms for a number of purposes. According to a Statista analysis, 65 percent of Facebook users used the network to see images, and 57 percent of Facebook users used the network to share information with everyone. The reasons for how the general population uses Facebook and the reasons for which your target audience uses Facebook are not necessarily the same. The ability to see which of your posts receives the most engagement allows you to better adapt your content.

The effectiveness of an advertising campaign, the popularity of your Facebook Lives, and the performance of a particular brand Group may all be determined by looking at the data on Facebook.

16 Facebook metrics you should track

The following are 16 Facebook metrics that you should be tracking, organized by category.

  • Measures of Facebook PagePosts
  • Facebook brand awareness measures
  • Facebook Group measurements
  • Facebook video measurements
  • Facebook ad measurements

There are a variety of methods for obtaining Facebook stats. For those who prefer the native method, Facebook provides Insights, which can be accessible in your Business Manager. A feature of Business Manager called Creator Studio allows you to filter metrics across different Pages. However, according to Sprout Social, you can readily evaluate your results without having to perform your own calculations.

Facebook PagePost metrics

This section discusses the metrics that are most typically connected with the performance of your posts and Page.

1. Engagement

Engagement is a generic phrase that refers to anything that you may do as a user with a Page’s post and profile page, as well as with other users. There are many other types of reactions, including but not limited to link clicks, shares, comments, and visits to the profile, among other things. The following are the reasons why you should measure engagement: The level of engagement indicates how well your content was received by your audience. The more people engage with a post, the more likely it is that it will appear in your fans’ Newsfeed.

What it is and where to find it Engagement data are included in the Facebook Pages Report, which is available in Sprout.

You may also see the Post Performance Report, which lists all of the interactions that occurred as a result of each individual post.

Overall engagement figures are accessible in the Insights page, but post-level engagement data are found on the Published tab in Creator Studio, as well.

2. Engagement rate

The engagement rate is a computed measure that is calculated by dividing the total number of engagements by the total number of people reached. The engagement rate of your post may be calculated by multiplying that figure by 100 percent. The following are the reasons why you should measure engagement rate: It is possible to learn a lot about your postings by looking at your engagement rate, which might be either high or low. According on the number of times your post was shown, you may determine how intriguing your post was based on the engagement rate per impression.

Factors include the time of day you publish on Facebook, the inclusion of photos or videos, and a variety of other considerations.

Have you recently come to the realization that your engagement rate isn’t as great as you’d hoped it was? Take a look at our suggestions for increasing the interaction on your Facebook posts.

3. Reach

It is important to note that Facebook makes a distinction between reach and impressions. At the post level, the number of possible unique viewers that a post might have is calculated. This encompasses both organic and sponsored reach in addition to social media. The following are the reasons why you should track reach: A comprehensive picture of how many unique visitors saw your article or Page is provided by the Reach metric. It is possible to get 10 impressions on a post but only one reach as a result of this.

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When combined with other metrics such as impressions, reach may help you determine whether or not your posts or Page are reaching the intended audience.

The Facebook Page Report gives an estimate of the average daily reach per page, which is produced automatically.

The Insights page and the Published tab are where you’ll find reach in the Facebook Creator Studio.

4. Impressions

Impressions are the amount of times a post appears on someone’s timeline, and they are either equal to or more than the reach number. The following are the reasons why you should track impressions: The more times someone views your content, the more likely it is that it will be intriguing to them. Repeat impressions indicate that someone has either seen your post or your Page several times in their feed or, even better, has browsed back to your post or your Page to see it again. What it is and where to find it Impression counts for Facebook Pages are displayed prominently on Sprout’s page report for the social media platform.

When working in Facebook Creator Studio, the Published tab is where you will get the per-post impression analytics.

5. Page Likesfollowers

As one of the very first metrics for Facebook Pages, Likes and follower counts demonstrate how willing someone is to keep in contact with your company. They could enjoy one or two posts, but what happens when they click on the Like or Follow button? They’re interested in knowing what you’re up to. Why it’s important to keep track of Page likes and followers: You may use this indicator to determine how interested someone is in your organization. Likes and follows, on the other hand, should not be seen as stand-alone measures.

What it is and where to find it You may discover these stats in the Pages tab of the Facebook Pages Report. Under Facebook Insights, likes are in the overview tab and audience section. And in Creator Studio, follower details are under the Insights’ page and Audience area.

Facebook brand awareness metrics

Among the topics covered in this section are how consumers discover your business, whose demographic groupings they belong to, and how much space you’re taking up in the digital world.

6. Facebook referral traffic

This indicator reflects the number of times someone visited your website after clicking through from your Facebook Page. In the case of frequent blog entries or product links posted on Facebook, this is an important measure to keep track of. The following are the reasons why you should measure Facebook referral traffic: If you have a considerable amount of referral traffic, this shows you whether or not your Facebook postings are effective. This number is helpful for general traffic tracking, but it is also useful for ad campaigns in which you construct a landing page on your website to measure results.

Alternative options include visiting Google Analytics and looking for it under the network referral area.

7. Follower demographics

Demographic analytics let you segment your audience so that you can better adapt your content to them. How much money does the typical follower make on your website? What city do they reside in? What age group do they belong to? The following are some reasons why you should check Facebook follower demographics: Knowing who makes up your target audience allows you to better adapt your material. When developing your brand’s social media identities, it is critical to consider the demographics of your target audience.

The Audience pane in Facebook Insights includes some demographic information, while the InsightsAudience area in Creator Studio provides a few more demographic details.

8. Share of voice

The measurement of share of voice is frequently done as part of a competitive study or as part of a paid advertising campaign. It reveals how much of the internet environment your company is actively involved in and participates in. The following are the reasons why you should measure Facebook share of voice: Within your sector, you have rivals who target a comparable audience and occupy the same social media area as you. The more the amount of time someone is talked about, the bigger their share of voice is.

Alternatively, you may make advantage of Sprout’s social listening feature to keep track of your share of voice.

You can enter the keywords and subjects that you’d like to track and then check back in to see how things are doing later on. As a result, you can see how your share of voice compares amongst other social media networks using Listening Topic Insights, which can be filtered down to a network level.

Facebook Group analytics

This section focuses on Facebook Group metrics, which are exclusive to Facebook Groups. If you are signed into the Group as an administrator, you will be able to access the stats. Group Insights are accessible for groups with more than 50 members, and they can be found here.

9. Top contributors

Top contributors can inform you who is the most active member of your Group. These folks are most likely your most vocal brand advocates who also love your material. Here are some reasons why you should keep track of your top contributors in Facebook groups: Use this measure to determine who you can rely on to be the driving force behind talks. Don’t forget to express your gratitude for their assistance and to consider them as part of a pool from which to draw in the future if you require additional moderators.

10. Engagement

This measure provides you with information on the days and hours when your users are most active, as well as the number of posts, comments, and reactions. The following are the reasons why you should measure Facebook Group engagement: You may use this measure to figure out when the optimal time to publish is and how your members are responding to the posts you put up.

11. Growth

Growth in Facebook Groups indicates the number of new members and active members who have joined your group over a period of time. Why you should keep track on the growth of your Facebook Group: You want to expand your brand’s community while also keeping track of how rapidly it is expanding. It will be possible to see how successfully you’re engaging your audience by building an engaged Group. You’re not seeing as much progress as you’d like? You’ll need to concentrate on finding new and innovative ways to advertise your organization.

Facebook video analytics

The Facebook video metrics that can be tracked are numerous, but we’ll highlight only two of them here. Video analytics may be seen on a per-video basis under the Published tab of the Facebook Creator Studio application. Additional information is provided by clicking into each video. According to Sprout’s Facebook Page Report, video success numbers are also provided, with metrics split down into both organic and paid outcomes.

12. Audience retention

The amount of time someone spends watching a video throughout the course of the video is known as audience retention. The following are the reasons why you should measure Facebook video audience retention: This statistic informs you of the length of time users spend watching your videos. Using this Facebook statistic, you can determine whether a video is fascinating or whether it is possibly too long. Additionally, it directs your video marketing approach. As a result, if your films are five minutes long but the majority of viewers only watch for five seconds, video duration is something that should be improved.

13. Video engagement

The video engagement measure is similar to the post engagement statistic in that it is exclusive to the Facebook videos that you upload. Engagements with videos are divided down into three categories: responses, shares, and comments.

The following are the reasons why you should measure Facebook video engagement: You may determine what your viewers are experiencing while viewing your films by looking at their precise emotions. You can also determine whether or not their reactions match your expectations.

Facebook ad metrics

The video engagement measure is similar to the post engagement metric in that it is exclusive to the Facebook videos that are posted on the platform. Reactions, shares, and comments are the three types of interactions that are recorded for videos. The following are the reasons why you should measure Facebook video interaction: You may determine what your viewers are experiencing while viewing your films by looking at their precise reactions. You can also determine whether or not their feelings match your expectations.

14. CTR

The click-through rate (CTR) of your advertisement is the number of times it is displayed divided by the number of times it is clicked on. This is very important to consider when you want someone to respond to your advertisement. In some circumstances, such as those in which a high number of impressions is desired, the click-through rate (CTR) is not as important as the cost per thousand impressions (CPM).


In paid advertising, the term “cost per click” refers to the fact that an advertiser must pay a fee to a publisher for each click on an advertisement. If your campaign is set up to charge for clicks (i.e., users must click on an ad to be charged), the cost per click (CPC) will be your measure. The average cost per click is $1.72. Cost Per Mille (CPM) is the cost per 1000 impressions, which is the most common unit of measurement. This is the most often used metric to assess brand awareness.

16. CPA

When running ads that require certain activities, such as an app installation, the cost per action (CPA) is calculated for each activity. In order for you to be charged, the user will need to click on the button.

Start tracking your Facebook metrics today

Metrics tracking is an essential component of any social media strategy. As one of the most popular social networks, Facebook offers a wide range of data that may be tracked. This article provides the top 16 Facebook metrics, and based on your brand’s strategy, you may choose to include more metrics in your own list. Instead of manually calculating your Facebook metrics in a spreadsheet, sign up for a free Sprout demoto account and learn about all of the benefits that Sprout analytics can provide for your business.

Top 5 Facebook Performance Metrics that Actually Matter

Marketing A marketer’s guide to specified Facebook Insights metrics and what counts the most when analyzing social media success is available here. If there was a competition for the Ultimate Data Jungle, Facebook may be one of the top three contenders to win. While the social media network offers a plethora of insights and statistics, sorting through which Facebook data is truly important may be a difficult task. But, honestly, you don’t have much of a choice, do you? Unless, of course, you’re using a hip reporting tool that makes you want to sing as you’re reading the numbers.

There are just a few Facebook analytics measures that you should be paying attention to in order to understand how well your Page is working.

“How visible are you?” “How excellent is your content?” and “How quickly is your audience increasing.” These are the three questions I will be addressing in the section below.

With the help of Facebook Insights data, you will have a reasonably solid knowledge of your Page’s performance, and understanding Facebook analytics will be a piece of cake from that point forward. Ready? Let’s get this party started.

So how visible are you on Facebook?

The ability to be visible on Facebook is one thing; however, being seen in the News Feed is another. When it comes to knowing how visible your posts are to your target audience, one method to tell is to look at your Fan Reach metric. A measure called Post Reach by Fansmetric indicates how many individuals who like your Facebook Page have actually seen your material. This metric is a component of the Organic Reachmetric, therefore comparing the two might provide insight into how appealing your material is to your target demographic.

  • If your organic reach equals your fan reach, it’s time to start advertising your Page on social media.
  • However, you may discover this information by exporting data to a fairly unappealing Excel spreadsheet from Facebook Insights, which is not available on their analytics dashboard.
  • Another significant measure to consider when evaluating Facebook visibility is the number of impressions.
  • Furthermore, you may categorize impressions into three categories: paid, viral, and organic.
  • This group consists of your Page fans as well as other people who found their way to your Page directly.
  • In other words, when your BFF Gary likes or comments on a Facebook story, and you see it in your News Feed, you may consider yourself a member of a social media analytics team that has achieved widespread viral reach through their efforts.
  • What is the location of your Impressions?

How good is your content?

Assume, for the sake of argument, that you are reaching individuals through Facebook. You must then determine whether your material is engaging enough to warrant the reader’s time and attention. Interactions is one statistic that can provide an answer. It is called interaction (also known as engagement) when someone interacts with your post or Page by like, commenting, sharing, or otherwise responding to your material in any manner. Where can you discover information on your Facebook interactions?

Aside from that, it’s a good idea to go through your best-performing pieces on a frequent basis.

Once you’ve discovered what needs to be done, all that’s left is to do more of it.

When it comes to video material, I am generally interested in two metrics: how many people watched it and how long they spent viewing it on average. Even better if I can see the difference between organic and paid involvement, as well as the change over time.

How fast are your followers growing?

The Facebook Marketing Equation is a concept that you may have heard about. More followers equals more engagement, which equals greater visibility. Posts that generate a lot of engagement on Facebook are given preference. The greater the number of engaged followers you have (provided that your Page content is effective at generating comments and likes), the better your posts will perform and the more valuable impressions you will receive from the powerful algorithms of Google. It is critical to grow your Facebook fan network, and fortunately, it is simple to track and assess your progress.

  • So, what contributes to getting genuine value out of it?
  • Yes, negative input is just as valuable as good feedback.
  • Select the Likes option from the Facebook Page Insights page and save your work there.
  • Facebook Insights is excellent at displaying data that has been segmented.
  • You may get this information by going to the People tab in your Page Insights and searching for it.
See also:  4 Common Errors That Kill Data-driven Decisions?

Bonus metric: what is the best time to strike?

When it comes to publishing information on Facebook, timing is everything. It will make it simpler to contact your target audience and generate organic traffic, and when combined with Facebook Ads, your data results will soar to new heights of success. What is the greatest way to determine the optimum time to post? Facebook Insights does not provide any easy information for figuring this out. By examining the data from Posts, you may gain an understanding of when your target audience is most likely to be online.

What now?

What you can measure, you can make better, and vice versa. Now that you’ve learned about the most important Facebook analytics, put them to work for you.

Top 10 Most Important Facebook Metrics

Despite the fact that many organizations and brands are moving their social media marketing efforts to other platforms, Facebook remains the undisputed leader when it comes to social media marketing. According to Statista, there are approximately 2.8 billion users that use Facebook on a daily basis throughout the world. From its powerful advertising capabilities to its Facebook groups, this social media site offers a plethora of opportunities that companies should take use of. With a vibrant Facebook presence, you can attract new consumers and expand your business, and there’s no better way to keep tabs on it than by checking yourFacebook stats.

The majority of the time, they represent the level of success your brand has seen on Facebook. Using Facebook data, I’ve compiled a list of the most critical indicators you should follow and monitor in order to determine the performance of your business in 2021. Let’s get started!

Top 10 Facebook metrics to track in 2021

  1. Reach
  2. Engagement with video
  3. Video retention
  4. Engagement rate
  5. Growth in the number of people that follow you
  6. Click-Through Rate
  7. Cost per Conversion
  8. Cost per Thousand Impressions
  9. Follower demographics


Impressions are an important measure to track if you want to keep track of how many times your published material has been seen. Impressions, according to Facebook, are “a typical statistic used by the online marketing industry that shows the number of times your ads/posts were displayed on a user’s screen.” Using an analytics platform such as Socialinsider, you may track this Facebook measure to discover how many people have visited your article. You may also get this metric in Facebook Insights by following these steps:

  1. Go to your Facebook business page and fill out the form. Locate the “Page Insights” button in the “Manage page” sidebar
  2. Click on it. Access the “Posts” button, which may be found on the left-hand side of the screen. Make a selection from “Reach: Organic/Paid” and then select “Impressions: Organic/Paid”

Facebook impressions are divided into two categories: first, organic and second.

  • “Organic” refers to the Facebook number that indicates how many times your postings have been published in people’s news feeds for no charge. The paid Facebook measure counts the number of times individuals came across your material on their pages if you paid for it to be shown.

What strategies can you use to make the most of your first impressions? Always compare them to prior ones in order to identify a pattern. This is why you need to keep track of them over a longer length of time, such as a month or a quarter, to avoid confusion.


The total number of unique users that have viewed your advertisement or content is referred to as reach. You’ll be able to observe how well your content resonates with your target audience if you use this important Facebook measure, and you’ll be able to adjust your marketing plan in response to your results. You can measure the reach of your page with an analytics tool, such as Socialinsider, just as you can monitor the number of impressions. Social media analytics solutions provide more detailed statistics than native applications, such as the average reach by kind of post or the reach breakdown of your page, which native apps do not provide.

  1. Go to your Facebook business page and fill out the form. Locate the “Page Insights” button in the “Manage page” sidebar
  2. Click on it. Access the “Reach” button, which may be found on the left-hand side of the screen.

Reach on Facebook is also divided into two primary categories: organic and sponsored. This is similar to how Facebook impressions are divided. Following up on the previous point, according to a poll on social media marketing, reach data is one of the top 5 metrics for both social media experts and their clients.

3. Video engagement

Even if a picture is worth a thousand words, videos have become far more crucial in today’s social media strategy than pictures. If you’re using Facebook videos to advertise your business, keeping track of how many people are watching them is essential. This Facebook measure is generated based on the amount of likes, comments, shares, and clicks your videos receive on the social media platform. The options available when utilizing Facebook insights are to either check your videos’ overall performance or to view specific video data for each of your videos.

  1. Go to “Page Insights,” then click on “Posts,” then click on “Posts kinds,” and so on.

You’ll see a list of all of your postings (pictures or videos) together with their average engagement, similar to the one seen in the screenshot below. Additionally, you may view the video postings that performed the best on your page during a certain time period.

  1. Navigate to “Page Insights”
  2. Choose “Videos” from the drop-down menu
  3. Select the time period required.

You’ll find the following information here:

  • When your films were played for the first time, the total number of minutes played, including time spent revisiting the videos
  • The number of times your movies were played for at least three seconds each time they were played
  1. Navigate to “Page Insights”
  2. Choose “Videos”
  3. Scroll down to “Top Videos”
  4. Select the post title of one of your videos
  5. And save your changes.

According to a research conducted by Socialinsider on Facebook, vertical videos surpass landscape films in terms of engagement. If you are utilizing this sort of material to advertise your business, you should be aware that vertical videos outperform landscape videos in terms of engagement.

It’s possible to receive video information for any Facebook page you’d like to track with Socialinsider’s video analytics. Learn more about the Facebook video stats you’ll receive by utilizing our platform.

4.Video retention

According to Facebook, video retention refers to “the length of time users spend watching the videos you upload on your Page.” According to Facebook metrics, this number indicates how long a video can maintain (or retain) a viewer’s attention. Apart from video engagement, it’s critical to keep an eye on this essential measure since it may help you better understand how long people are spending viewing your videos and at what point they tend to quit watching them, which is really valuable information.

  • The following are the steps to discover how long Facebook videos are being watched in Facebook Insights:
  1. Navigate to “Page Insights” and then to “Videos.” Scroll down to the “Top Videos” section. To watch one of your videos, simply click on the title of the post. Choose “Post Overview” to examine the activity of your visitors as well as other video stats
  2. Select “Retention” to see more in-depth information about video retention.
  • You can also view Facebook videos retention in Facebook Creator Studio by clicking on the following links:
  1. Locate the “Insights” tab in the left-hand navigation bar. Locate the “Videos” tab by scrolling down the page. More in-depth video retention information may be found by clicking on the “Retention” link.

5.Engagement rate

The average number of individuals that participated with your post in some way or another, such as like it, sharing it, clicking on it, or commenting on it, is referred to as the Facebook engagement rate. The following is an example of how to calculate the engagement rate: Try to answer the following questions in order to increase your engagement rate:

  • What are the current content trends, and how do they differ from one another? How many photographs or videos do people prefer? Am I willing to experiment with new ways of interacting with my followers that I haven’t tried before? What do I need to know: Do I have a trustworthy and thorough social media marketing plan
  • Do I have the means to put all of my ideas into action? What am I going to do to accomplish this?

Building an appealing Facebook profile is one thing, but engaging with your audience on a continuous basis is a completely different skill that you must develop. Some things you should do if you want to enhance your Facebook engagement rate include the following:

  • Original material should be published, with a focus on quality rather than quantity. If you republish your most popular posts, they may produce as much reach and interaction as the original post, if not more
  • Republishing your most popular pieces can help you reach more people. Encourage dialogues and solicit feedback – Whether positive or negative feedback is received, it should provide a chance for you to communicate with your audience.

The following is the method for calculating the average engagement rate per post among followers: And here’s the method for calculating the average engagement rate per post based on the reach: Follow the link to read more about the Engagement Rate for All Social Media Platforms. Going live on Facebook is another data-proven strategy for increasing your Facebook engagement. Live videos have been shown to increase engagement rates by as much as double.

6.Followers growth

A rising page indicates that more people are like and interacting with your material on a regular basis. It’s critical to track not just how many new followers you get, but also how many followers you lose over a certain period of time on your social media accounts. With the help of Socialinsider, you can keep track on this Facebook measure. There are a variety of methods for gaining new followers for your Facebook page, ranging from Facebook adverts to influencer marketing. Methods for increasing Facebook followers in 2021 include:

  • More video material should be created
  • Consider using Facebook Live and uploading videos straight to your page. Become involved with your community by inviting people to “like” your page or to contact you with inquiries. In order to create viral content, you might arrange a giveaway or collaborate with an influencer.

7.Click-Through Rate

A key Facebook measure to watch is click-through rate (also known as CTR), which lets you know how many people read your article and then clicked through to visit your website. To calculate the click-through rate (CTR) of a post, divide the number of link clicks by the number of people who saw it and multiply the result by 100.

8.Cost per Conversion

Taking everything into consideration, how much did it cost to acquire that conversion? Total all of the expenditures associated with the social media campaign and divide them by the number of conversions you received. If you spend $1,000 and receive two conversions, your cost per conversion (CPC) is $500. If your profit is $300, you still have some work to perform to maximize your earnings.

9.Cost per Thousand Impressions

The cost per thousand people who scroll through your sponsored social media message is referred to as the cost per thousand people (CPM).

10.Followers demographics

Understanding where your audience originates from helps you to tailor your tone of voice and message, as well as modify the material to meet the unique needs of your target audience members. You may accomplish this by looking at the demographics of your followers, such as their gender, location (country or even city), and educational background. According to Statista, young women between the ages of 18 and 24 account for 9.4 percent of all active Facebook users worldwide, while young males between the ages of 18 and 24 account for 13.8 percent of all active Facebook users worldwide.

It’s critical, though, to prioritize your own target audience first.

If the majority of your audience is over the age of 25, or even over the age of 30, maintain the majority of your material tailored for that specific age group while also providing some pieces intended to appeal to the younger demographic. Find out more about Facebook’s in-depth stats!

Final thoughts

Knowing who your target audience is is the first step in developing a social media marketing plan that will succeed. However, this is insufficient. In addition to creating good material, it is necessary to monitor it on a frequent basis. As a summary of this presentation, the following are the most critical Facebook metrics that your company should be tracking in 2021:

  1. Followers growth, CTR, CPC, and CPM, and demographics of followers are all measured in impressions, reach, and video engagement.

Manually tracking all of these variables is possible; but, using an analytics platform, such as Socialinsider, may save you time and efforts. Determine which Facebook metrics are relevant for your company by evaluating your competitors. Articles that are related

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