The 8 Google Analytics Features Every Site Must Have Enabled? (Question)

The 8 Google Analytics Features Every Site MUST Have Enabled

  • Ecommerce Tracking. Don’t you want to know where your most profitable customers come from?
  • Goals.
  • AdWords.
  • Site Search.
  • Campaigns.
  • Safety Net Profiles.
  • Filters that Exclude Internal Traffic.
  • SEO Reports via Google Webmaster Tools.

What are the main features of Google Analytics?

These five features of Google Analytics are just a few of our favorites:

  • Campaign Measurement: Traffic.
  • Track your Goals: Website conversions & user activity.
  • Audience reports: Know your users.
  • Flow visualization: Follow every step.
  • Custom reports: Analytics data, made to order.

What is Google Analytics and what are its prominent features explain with examples?

Google Analytics is essentially a traffic reporter. The basic level reporting informs you of how many people visit your website every day and where from. The data also allows you to track particular trends to see which pages get more traffic at certain times than others.

Which of these Google Analytics features will allow you to find out which countries your visitors come from?

For instance, you can use the Demographics report to check the age and gender of your visitors. And if you select the Geo report, it will show you the countries that drive the most traffic. This way, you can customize your products, create content, and optimize your landing pages for visitors from different regions.

What Google Analytics are most important?

10 of the Most Important Google Analytics Metrics to Track

  • New or Unique Visitor Conversion.
  • Sources for Incoming Traffic.
  • Interactions per Visit (Pages/Sessions)
  • Return Visitor Conversion.
  • Value per Visit.
  • Bounce Rate.
  • Lead Generation Costs (Cost per Conversion)
  • Exit Pages.

What are the parts of Google Analytics?

Learn about Google Analytics Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into four main components: collection, configuration, processing, and reporting.

What are the different features of big data Analytics open source?

10 ust-have Features of Big Data Tools

  • 1). Easy Result Formats.
  • 2). Raw data Processing.
  • 3). Prediction apps or Identity Management.
  • 4). Reporting Feature.
  • 5). Security Features.
  • 6). Fraud management.
  • 7). Technologies Support.
  • 8). Version Control.

What is Google Analytics in my activity?

What is Google Analytics? Google Analytics is a free tool that lets you monitor and analyse website traffic. It is the most widely used website statistics service globally (In 2009, 50% of websites contained some kind of traffic analysis tool. Of that 50%, 80% were using Google Analytics).

What are the benefits of using Google Analytics?

Google Analytics Benefits

  • Track Online Traffic.
  • Understand User Behavior.
  • Offline to Online Tracking.
  • Data Reports And Customization.
  • Improve Online Advertising With Marketing Analytics.
  • Improve Search Engine Optimization And Content Marketing.
  • Google Analytics Conversion Tracking.
  • Find Your Target Audience.

Which account is required for Google Analytics signup?

Like Google Tag Manager, you’re going to want to create a Google Analytics account by signing up on the GA page. Enter your account and website name, as well as the website’s URL. Be sure to also select your website’s industry category and the time zone you want the reporting to be in.

How can Google Analytics help my website?

Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You’ll be able to see what people are doing on your site after they click on an email you send them and beyond.

How does Google Analytics work to track website traffic?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

What feature must be enabled to use Multi Channel Funnels?

What Feature Must Be Enabled to Use Multi Channel Funnels? Before you can access Multi Channel Funnel Reports in Google Analytics, you must be tracking a conversion goal. This could be simple eCommerce activity, or something more abstract.

What are the most important website analytics?

9 Important Website Metrics You Should Track Share

  1. Number of Visitors.
  2. Bounce Rate.
  3. Average Pageviews per Session.
  4. Session Duration.
  5. Average Time on Page.
  6. Top Traffic Source.
  7. Device Source.
  8. Interactions per Visit.

What feature is required to track customer search terms on a website?

You can track customers’ search terms using the “Site Search” feature of Google Analytics.

Top 25 Google Analytics Features You Should Use

Google Analytics can be a tremendous asset in evaluating and enhancing the effectiveness of your website and marketing channels. Utilizing the most advanced Google Analytics capabilities will put you one step ahead of your competitors. The number of features that I utilize on a regular basis is definitely in the 50s, 100s, or possibly thousands. In Google Analytics, several of them are related to the collection of useful and trustworthy data. Others are more concerned with doing relevant analysis and acquiring information for business purposes.

What you should prioritize can vary, but there are a handful that should be at the top of your list!

Table of Contents

I believe that every analyst and marketer should have at the very least a fundamental grasp of how and why regular expressions are employed. Regular expressions are extremely beneficial in the following situations:

  • Configuring Google Analytics (as well as Google Tag Manager)
  • Using the GA reporting interface to do data analysis
  • Increasing the efficiency of your website and distribution channels

The Ultimate Guide to Regular Expressions in Google Analytics is a good resource to check out.

2. Filters

In order to have greater control over the data that displays in each of your reporting views, Google Analytics filters are your best friend. Three use cases for setting filters in Analytics are illustrated below:

  • IP addresses of known visitors should be excluded. In some cases, it is necessary to remove all query parameters at once (for example, technical query parameters on ecommerce sites). In Google Analytics, make certain that all utm parameters (traffic source parameters) are shown in lowercase, and that there are no duplicates.

The following is a recommended read: The Ultimate Guide to Using Google Analytics Filters.

3. Goals

What is it that you desire to achieve? What aspects of your life do you wish to improve? The establishment of a clear measuring plan and objectives is critical for the success of your company. Google Analytics goals are among the most significant tools available. There are a total of 20 objectives that may be put up in Google Analytics for each reporting view (five goals per goal set). You are under no need to utilize all 20 spaces, but in general, I recommend that you create at least three objectives for yourself.

  • The most significant goal(s) for your company are known as the macro goal(s). In your business, micro goal(s) are subsidiary objectives that may aid in the achievement of your most significant (macro) goal(s).

Suggestions for further reading:

  • Why Define Macro and Micro Goals
  • The Definitive Guide to Google Analytics Goals
  • How to Define Macro and Micro Goals

4. Goal Value

It is critical, especially for non-ecommerce websites, to identify a goal value for one or more of your goals and to stick to it. You will benefit from this in the following ways:

  • Increase the significance of your data analysis
  • Improve your ability to obtain consent from your client or employer for a certain action
  • Take advantage of digital analytics to its fullest extent

You do not need to define a target value in the ecommerce view, with the exception of if you operate an ecommerce site and/or have ecommerce enabled on your site. Your value metrics will be distorted or inflated as a result of this. It is recommended that you read The Importance of Goal Values in Google Analytics.

5. Calculated Metrics

Keep in mind, as Daniel Waisberg pointed out in myActionable KPI collection, that you should not rely solely on the default metrics. Google Analytics gives you the ability to define your own set of measurements, such as the following:

  • Google Analytics’ free edition allows for the creation of five extra computed metrics
  • GA 360 allows for the creation of fifty.

This is calculated for each reporting view that is used. According to theory, you could create a number of separate views only for the purpose of dealing with a large number of calculated metrics.

Calculated metrics are extremely useful for analysis and optimization because of their precision. One significant disadvantage is that they cannot be used directly through the Google Analytics API (yet). The Ultimate Guide to Calculated Metrics in Google Analytics is a good resource to check out.

6. Campaign Tracking

Most likely, you spend a significant amount of money on visitor acquisition, such as through AdWords, Paid Social, Affiliate Marketing, or Email marketing. This is OK as long as you are familiar with the performance of each of these sources. When it comes to Google Analytics’ Acquisition, Behavior, and Conversion metrics (ABC), they should be accurate. Additionally, you will need to accurately tag all of your campaigns — not just the ones that are already recognized by default. The Ultimate Guide to Google Analytics Campaign Tracking is a good recommendation for further reading.

7. Channel Grouping

The following are the two most important ways to examine, analyze, and improve your traffic:

  • Definitions of sources and mediums
  • Definitions of channel groups

I propose that you make use of the default and custom channel grouping features in order to get a comprehensive picture of channel performance. Following that, you may go further into various “source/medium” classifications to understand much more. Remember that while utilizing the Google Analytics API, you may only utilize the default channel grouping, which is vital to keep in mind. Because of this, I have decided to alter the default channel group for my clients. The default channel group definitions are taken from the source and medium parameters, as can be seen in the example.

If you want to guarantee that you continue to collect trustworthy data in your Google Analytics account, you should examine your setup on a regular basis.

8. Content Grouping

Do you have a clear understanding of how each of your website’s parts functions? Content Groupings are quite useful for organising and assessing your content performance in a more intelligent manner, and they are extremely versatile. Default settings in Google Analytics display all of the different pages that have gotten at least one pageview over the time period you have selected. If your website has hundreds, thousands, or even tens of thousands of distinct pages, creating content groups in Google Analytics will be extremely beneficial to your site’s performance.

  • An in-depth examination of aggregate navigational behavior
  • Initial research for conversion optimization
  • Content and page value analysis
  • And other services.

Your specific requirements are determined by the nature of your website and the nature of your business. In general, I propose that you create a site-wide content grouping wherever possible. In order to combine navigational and performance analysis and optimization, “a site-wide content grouping must encompass at least 98 percent of all pageviews on your website and must split all pageviews into logical buckets.” For further reading, see The Complete Guide to Google Analytics Content Groupings (PDF).

9. Site Search

The majority of websites have an internal Site Search module as part of their overall design.

In my Google Analytics Audits, I’ve discovered that many websites have either not set up Site Search at all or have put it up incorrectly. There are a slew of reasons why you should take use of this Google Analytics feature:

  1. Search for profitable keywords for SEO
  2. Search for profitable keywords for pay-per-click advertising
  3. Increase the number of products or services you provide. Improve the overall experience and performance of Site Search visitors. Improve the technological performance of the Site Search

A bonus is that you may make use of this capability even if your website does not include a Site Search option. Most websites have unique query criteria, and you may utilize Site Search to study the performance of a specific group of users instead of or in addition to segments in order to better understand their behavior. Instead of using Site Search query parameters, you can use one or more non-Site Search query parameters in this area. Reading recommendation: Google Analytics Site Search Provides Five Terrific Insights (PDF).

10. Event Tracking

Pageviews and events are two commonly used methods of tracking user activities. In Google Analytics, pageviews are extremely valuable and serve as the foundation for many other reports. The usage of event tracking, on the other hand, is recommended if you wish to monitor and learn from what happens on a page. I’ve come across several Google Analytics configurations in which the following occurrences occurred:

  • GA is not setup and no data is getting through
  • The configuration was incorrectly set up
  • A measurement plan that is insufficiently detailed
  • A measurement plan that is insufficiently detailed.

If you want to assist your visitors in achieving their objectives and boost the positive effect and return on investment of your business, you must learn about and implement event tracking on your website.

11. Segments

Insights for data analysis and optimization are concealed inside segments. While aggregate data analysis is a useful starting point, it is important to go deeper. It is at this point when Google Analytics segments are highly useful. In Google Analytics, you have the option of creating your own segments or using one of the existing segments that are currently accessible. I believe that segments are one of the top three Google Analytics features for data analysis and optimization in Google Analytics, and that they are one of the most important.

Suggestions for further reading:

  • A Comprehensive Overview of the Different Google Analytics Segments
  • How to Make Use of Google Analytics’ Sequence-Based Segments
  • How to Use Google Analytics’ Sequence-Based Segments
  • View Filters and Segments are distinct in a number of ways.
See also:  10 Must-know Facebook Ads Tips And Features? (TOP 5 Tips)

12. Secondary Dimensions

As previously said, putting your aggregated data into context and then diving down even deeper is the best method to uncover more valuable insights for your company. The use of secondary dimensions is a straightforward, yet extremely powerful, method of gaining improved insights. This additional dimension is featured in the majority of Google Analytics reports. Here’s an illustration: There are two dimensions to the report shown above:

  • The default channel grouping is the primary dimension, while the landing page is the secondary dimension.

Advice on how to improve your data insights by using secondary dimensions is provided in the following article:

13. Custom Dimensions

Secondary dimensions can be applied without the need to make any changes to your implementation or setup. They are, however, restricted in that you may only pick from a set of pre-defined dimensions. When you utilize custom dimensions, you may add helpful, extra information to the data that is sent to Google Analytics, such as hit, session, user, and product information.

This is quite beneficial for the majority of businesses out there. The disadvantage is that in order to successfully integrate this feature, you will need a strong technical background (or someone who can assist you). You may put them to good use in a variety of ways:

  • Create custom reports that include your custom dimension as the primary dimension
  • They should be included in your regular and customized reports as secondary dimensions. Using the Google Analytics API, you may query them.

How to Leverage Custom Dimensions in Google Analytics is a good read recommendation.

14. Custom Metrics

Recommended reading: How to Make Use of Custom Dimensions in Google Analytics.

  • Metrics that have been pre-defined
  • Metrics that have been calculated
  • And custom metrics

Custom metrics, like custom dimensions, can have several scopes, including hit-level scope and product-level scope, among others. They are quite versatile, since you can include them in any report or dashboard that you create. In addition, they can be used as input for calculating metrics of various kinds. Recommended reading: The Complete Guide to Leveraging Custom Metrics in Google Analytics (PDF).

15. Real-Time Reporting

There are a variety of reasons why the real-time report portion of Google Analytics is so effective:

  • It is possible to directly monitor the impact of one-day initiatives. As you make updates to your website, keep track of how many goals have been completed. Check to ensure that your tracking code is functioning properly. Check the tracking of the utm connection

There are several more reasons why you should make advantage of these reports, including the following: The Marketer’s Guide to Real-Time Reports in Google Analytics is a recommended reading material.

16. Google Analytics Add-Ons

Google Analytics may be quite beneficial to your company, but you should go the additional mile by taking use of all of the fantastic add-ons and tools that are available. They are excellent at improving the quality and productivity of your data. I’ve produced a lengthy essay that goes into great detail on the many Google Analytics Tools that are accessible to you. It includes descriptions of the most widely used debugging and reporting/analysis tools. Suggestions for further reading: 15 Google Analytics Tools to Improve Data Quality and Productivity (with Screenshots).

17. Google Analytics Integrations

Furthermore, you can link Google Analytics with a plethora of Google and non-Google applications, some of which are as follows: Integrating Google Analytics with AdWords and Search Console is a must, at the very least, in my opinion. The Ultimate Guide to Google Analytics Integrations is a good recommendation for further reading.

18. Custom Reports

Every firm is distinct and should use the Google Analytics data to their advantage. According to my previous experience, you will have the most amount of freedom when creating your reports and dashboards outside of the Google Analytics framework. In the majority of circumstances, Google Data Studio is a suitable choice. However, for urgent (internal) requirements, you want to make the most of the Google Analytics interface in the most efficient manner. Custom reports can in very helpful in these situations.

When it comes to helping my clients access their most critical data whenever they need it, I have extensively used this tool in Google Analytics.

  • Three Exceptional Methods for Creating Custom Reports in Google Analytics In this article, we will discuss how to avoid common pitfalls while analyzing custom report data.

19. Google Analytics API

I am frequently contacted by businesses that want my assistance in automating their reporting processes. In order to free up more time for data analysis and optimization, we have used this strategy. Using the Google Analytics API is one of the most effective methods to interact with your data in a more efficient manner. Using the Google Analytics API, you may either import data into Google Analytics or extract information from Google Analytics (or vice versa).

That’s all there is to it! It is possible for every firm to reap significant benefits from the Google Analytics API. So, if you haven’t already, start using it immediately! Suggestions for further reading:

  • The Google Analytics API for Non-Technical People
  • Google Analytics API for Non-Technical People
  • The following are 10 actionable tips for mastering Google Analytics metrics and dimensions: 8 Tips to Help You Make the Transition From Reporting Squirrel to Analytics Ninja

20. Annotations

Does it matter whether a fresh campaign is launched or whether a target is changed in Google Analytics if you record it? It is quite crucial to keep track of the most critical activities that might have an influence on your data. Only then will you be able to put your data into context, examine it in the proper context, and make useful conclusions from it. Google Analytics has a tool known as Google Analytics annotations, which may be of tremendous assistance in a variety of situations. Suggestions for further reading:

  • Insights into Google Analytics Annotations: A Guide for Better Performance.

21. Custom Alerts

By manually monitoring your account, you will not be able to keep track of everything that occurs within it. Even if you were able to, you shouldn’t go through with it. It is far more beneficial to make advantage of the tools that are available to notify you when anything unexpected occurs or goes incorrectly. That’s why Google Analytics notifications (both within and outside of the platform) come in useful. You may set up an automated system to monitor specific changes in your data that are critical enough to warrant action.

You can see that I like to use naming standards wherever feasible in my writing.

  • Insights into Google Analytics Annotations: A Guide for Better Performance.

22. Analytics Intelligence

Machine learning is expanding and establishing itself in a wide range of applications and sectors today. Google Analytics just added a new feature called “Analytics Intelligence” to its suite of tools. In contrast to Custom Alerts, which allow you to specify your own events, Analytics Intelligence takes a step further in its analysis. It sifts through your data and provides you with insights on significant developments or possibilities you should know about. It is already beneficial to some, and I anticipate that this function in Google Analytics will become even more beneficial in the near future.

Suggestion for further reading: Consult with Analytics Intelligence.

23. Shortcuts

The ability to segment data based on a date range or time period may provide a wealth of information. What is the performance of my website or a certain channel in comparison to the previous month? In this situation, the Google Analytics shortcuts function comes in handy: simply hit the SHIFT + ‘?’ buttons on your keyboard. Go ahead and give it a go! It has come to my attention that many individuals are unaware of this function.

24. Enhanced Ecommerce

For a long time, Google Analytics’ Ecommerce module and reports were quite limited; however, with the introduction of the Enhanced Ecommerce module, this has been much improved. And the best part is that you can use this module on both ecommerce and non-ecommerce websites! Suggestions for further reading:

  • Top 15 Enhanced Ecommerce Best Practices and Tips for Successful Implementation
  • The following are 33 Google Analytics Insights derived from Enhanced Ecommerce and Segmentation:

25. Attribution

Last but not least, conversion attribution should be mentioned. The reason for putting this as the last point in this post was to make it the most conclusive. This is due to the fact that many businesses I come across begin with attribution without first having the fundamentals right. In order to properly attribute data, significant analytics skills is required. It should never serve as the beginning point for your organization’s operations. As most of us are aware, the Google Analytics conversion model is dependent on the performance of the last click/cookie.

In addition, this is far from optimum, as you will discover when you look at the majority of the reports that are accessible. Alternatively, if you are ready, I dare you to go one step further and go beyond the performance model based on the last click. Suggestions for further reading:

  • Google Analytics Multi-Channel Funnels: A Step-by-Step Guide
  • Which Google Analytics Attribution Model Should I Use
  • What is the Best Google Analytics Attribution Model?

So there you have it: a list of 25 Google Analytics features that you should take use of for your company. What are your thoughts? Which Google Analytics feature(s) do you find yourself using the most? It would be fantastic to hear your comments on this! I’ll say one more thing. Make sure you get my Google Analytics Audit Tool, which automates the process. It offers 25 important health checks for the Google Analytics Setup that should be performed. Access to the Google Analytics Audit Tool is provided without charge.

5 Google Analytics Features You Should Be Using

Google Analytics is jam-packed with features that provide you with an instant status report on the health, performance, and opportunities of your website. The only issue is that there isn’t enough time. The majority of marketers do not have some of the most powerful features of Google Analytics enabled, which means they are missing out on valuable opportunities for improvement. These five Google Analytics features are just a handful of our favorites, and there are many more.

1. Campaign Measurement: Traffic

Do you know which campaigns are directing visitors to your website? A fundamental principle of marketing is constant testing, but your efforts will be in vain if you aren’t adequately tracking the results of your campaigns. Adding parameters to your URLs helps you to track campaigns more effectively and eliminates the need for guesswork. Do you have something you wish to track down? The possibilities are endless: you can check which links in your newsletter are directing visitors to your website; you can see which partner advertising are driving the most traffic to your website; and you can be certain that someone is actually reading your guest blog pieces, among other things.

Here’s the deets on how to utilize parameters: you can either type them in manually or use a URL-builder to create them.

There are five variables that are effective:

  1. Keywords such as: “utm source”
  2. “utm medium”
  3. “utm campaign””
  4. “utm term”
  5. And “utm content” are all acceptable.

Incorporate values into your parameters, which will allow you to dig down to specifics that are relevant to your campaign. In order to attach parameters to your December holiday email campaign, you might, for example, use the utm source “holiday mailer” in conjunction with the utm campaign “Dec.”

2. Track your Goals: Website conversionsuser activity

The Google AnalyticsGoals feature measures the most important metric: conversions, which is tracked by the Google AnalyticsGoals feature (really, any activity or behavior you want your website visitors to do). Form completions, product demo requests, email list sign-ups, eBook downloads and purchase completions are all examples of what constitutes an action of interest. Select precise goals for each page on your website to achieve. Everyone’s activity is tracked down to the page level, and every time a user completes your intended goal, Google Analytics records it as a conversion.

  • Destination (the route you wish a website visitor to follow)
  • Session duration (sessions that last for a certain period of time or longer)
  • Number of Pages/Screens Watched in a Session (the number of pages/screens that a user has viewed in a certain length of time)
  • Event (a specific action, such as a mouse click)

You may use a funnel to help you achieve your Destination objectives. When dealing with website visitors, it is important to lay out the path you would anticipate them to take. If they divert from the road or leave it, you’ll be able to see right away that something is wrong.

You may also put a monetary value on each of your objectives. This is an easy method of evaluating losses and gains and communicating outcomes throughout the organization in a way that everyone can understand.

3. Audience reports: Know your users

Demographic information that is ambiguous is of little use. Use Google Analytics’ audience reports, but only to the degree that they are appropriate for your needs. Audience reports provide a far more detailed view of your clients, including information on their demographics and geo-location, as well as their interests and important browsing activities. Audience reports provide you with more immediate and actionable information than you would be able to obtain from your own server data alone.

It is possible to find which items your users may be interested in, as well as which product categories your users may have a preference for, which aids in attracting new users, and finally, market segments that have a high possibility of drawing user purchases, using these insights.

4. Flow visualization: Follow every step

When you use flow visualization graphics, you get the impression that you are spying on your website’s users. That’s not what I’m talking about! These reports, on the other hand, allow you to see every step that visitors took while exploring your site, including any backtracks. You’ll get a quick glimpse of how they’re interacting with your material and where you could be losing them along the road if you use this method. That’s pretty cool, huh? Google Analytics provides a number of different flow visualization reports.

See also:  7 Essential Intelligence Events For Your Google Analytics Account? (TOP 5 Tips)

According to this analysis, the onus is on the content rather than the channel.

Additionally, you may categorize traffic by isolating certain terms.

5. Custom reports: Analytics data, made to order

Custom reporting may be the next step for you if you’re already familiar with the regular suite of reports and want to branch out. Custom reports in Google Analytics provide you the ability to slice and dice your data precisely as you need it. Create your own, one-of-a-kind reports to meet the needs of your company. You may begin by studying the Google AnalyticsSolutions Gallery if you’re feeling frightened by the prospect of working with Google Analytics. From there, you can choose from hundreds of custom report templates created by members of the Google Analytics community.

Are you thinking of venturing out on your own?

There are several step-by-step instructions available that cover every measure and report type imaginable.

Implementing these five features will allow you to get the full benefits of Google Analytics and make the most of your investment in the service. What is your favorite feature that you believe is underutilized on the site? Send it to us on Twitter or Facebook and we’ll post it!

Google Analytics Features: A Look at the Top 25

If you’re dipping your toes into the realm of marketing data, you’ve almost certainly come face to face with the juggernaut that is Google Analytics. It is really large. The problem is that it is enormous. This free web analytics tool is designed to assist you in analyzing and evaluating the traffic to your website. Although it appears to be straightforward, not only are the possible consequences enormous, but so is the amount of Google Analytics elements that may be accessed. It is easy to feel overwhelmed while navigating via this application.

When it comes to providing insights on website performance, digital marketing efficacy, and ultimately your brand, which features will be the most beneficial to you?

Take a look at some of the most useful features of Google Analytics, as determined by us: The top 25 features of Google Analytics

1. Goals

Every marketing activity – digital or otherwise – should be based on achieving specific company objectives. What do you hope to achieve and/or improve in the coming year? These might comprise both macro goals (which are the most significant for your company) and micro goals (which are the smallest) (secondary goals that can help you achieve your macro goals).

2. Goal Value

Give your goals a monetary value to assist you in analyzing data more efficiently and meaningfully – and to rapidly demonstrate to clients and/or your manager/supervisor/boss proof in order to obtain approval for a certain action.

3. Filters

It’s difficult to find marketing data (and that’s an understatement!). You may use filters to restrict the amount of information that you see. For example, you may omit IP addresses from your database if you want to concentrate on new visitors.

4. Regular Expressions (regex)

The sequences of characters in this list correspond to patterns seen in your Google Analytics data, either generally or specifically defined. They provide you the ability to define customizable definitions for view filters, goals, segments, channels, content groups, and audiences, among other features. Consider the following scenario: you wish to examine data from everyone except your workers. You’d build a regular expression that eliminates the IP addresses that your team members use from being included.

5. Calculated Metrics

You do not have to depend solely on the metrics that are provided by default. Create your own depending on the specific requirements of your company.

6. Campaign Tracking

What is the performance of different traffic channels (for example, sponsored social, email, and AdWords)? Google Analytics will allow you to track the efficacy of all of your campaigns if you tag them all.

7. Channel Grouping

Depending on the source/medium and the channel, you may view and analyze traffic. This is where you may make use of the preset settings as well as construct your own custom channel groups.

8. Content Grouping

Google Analytics’s Page Performance tool allows you to examine how various pages (that have gotten at least one view) are doing relative to one another.

9. Event Tracking

Event monitoring may be used to determine how people engage with a certain page.

Issues such as wrong or incomplete settings will also be discovered. –

10. Segments

Predefined segments can be used in conjunction with your own custom segments to allow you to go further into marketing data analysis and optimization.

11. Site Search

You may use this feature to find the most profitable terms for SEO and PPC campaigns, optimize technical performance, and improve the user experience on your website.

12. Secondary Dimensions

Secondary dimensions allow you to go deeper into your data and uncover more information. In the case of default channel groupings, for example, you may drill down by landing page to get more specific results.

13. Custom Dimensions

If you want to go into further detail, you may design custom dimensions that will allow you to drill down into session, user, and product information in great detail. As a tech genius (or know someone who is!) you will need to proceed with caution, so proceed with caution.

14. Custom Metrics

Different from calculated metrics, these can help you acquire a more detailed understanding of your traffic and interactions at the hit- and product-levels.

15. Real-Time Reporting

It’s hard not to appreciate marketing data that is up to the minute! This feature allows you to monitor one-day campaigns, goal completions after site updates, validate track code functionality, verify URL tracking (which records source, medium, and campaign), and many other things in real-time.

16. Custom Reports

It’s hard not to appreciate marketing data that is current at all times! This feature allows you to monitor one-day campaigns, goal completions after site updates, validate track code functionality, verify URL tracking (which records source, medium, and campaign), and many other things in near real time.

17. Google Analytics API (Application Program Interface)

Google Analytics’s data-processing tool allows you to work with your data more effectively than before.

18. Annotations

You can keep track of crucial campaign-related actions in this section.

19. Custom Alerts

To manually keep track of all of the marketing data would be impossible! You will be notified if any significant changes occur in the fields of data that you have defined.

20. Analytics Intelligence

This function trowels your data and notifies you of any changes or opportunities that you should be aware of as they occur.

21. Shortcuts

To segment on a date range or time period, press SHIFT + ‘?’ at the same time.

22. Enhanced E-commerce

This functionality is available to anybody, regardless of whether or not they operate an e-commerce website. It analyzes how users engage with things on a daily basis (or whatever you have on offer).

23. Attribution

There are further steps you can take beyond last-click attribution to establish which activities were crucial in getting a prospect to click through to the call-to-action (CTA).

24. Add-Ons

You may use a range of Google Analytics add-ons to make the most of Google Analytics’ capabilities, including debugging, analysis, and reporting tools, to your advantage.

25. Integrations

Make use of the tools provided by Google and other firms to make the most of your marketing data. AdWords, AdSense, Search Console, YouTube, Google Data Studio, and Qualaroo are just a few of the tools available. There are a plethora of other Google Analytics tools to investigate.

Make sure you choose the tools that will measure, monitor, and analyze the information that will assist your company in reaching its objectives in order to prevent data paralysis. Do you require assistance? Please let us know. Tags:SEO

The 8 Critical Google Analytics Features Every Dealer Must Enable

Google Analytics is not a one-size-fits-all solution. It entails a lot more than simply having your website provider put some code to your dealership’s website. There’s a lot more. As a result, if you’re a vehicle dealer and you haven’t turned on these eight features, you’re losing money because you’re spending your time looking at stats that aren’t accurate. However, we want to rectify the situation. Continue reading and you will be well on your way to being able to track your marketing and advertising efforts in order to assess whether or not they are worthwhile investments, as well as safeguarding yourself against tainted data.

  1. Because Google Analytics measures conversions through the use of goals.
  2. Every dealer should be keeping track of phone calls, text messages, chat sessions, and lead forms for future reference.
  3. VDPs are not the same as conversions.
  4. Engagement indicators are not the same as conversion rates.
  5. In the absence of a visitor personally contacting your dealership and indicating purchasing interest or requesting further information, there has been no conversion.
  6. This will bring up your ADMIN panel, where you can see all of your Accounts, Properties, and Views in one convenient location.
  7. When you’re ready to add a new goal, select Goals from the View menu on the right side of the screen.

Under Goal setup, scroll down to the bottom and choose Custom, after which you should click on the blue Continue button.

A word of caution: make your Google Analytics reports brief and straightforward so that they are easy to read and comprehend by everyone.

Because phone conversations must be recorded as Events, pick Event from the drop-down menu and then click the blue Continue button.

It is likely that your DNI provider will be more than delighted to assist you.

The service Call Rail provides is reasonably priced at $250 a month, and they do a fantastic job.

Phone Calls, after walk-ins, are your second most valuable conversion, and you must track them in order to maximize their value.

If your Text and Chat suppliers are unable to assist you with this, you are using the incorrect providers.

If your website still uses forms that redirect visitors to different URLs after they submit them, choose Destination instead of Event in step two and copy and paste the URL of your success/thankyou page into the Destination box in the Goal Details section of the Goal Details section of the Goal Details.

You better not go somewhere too quickly, there pardner!

Verify that all of your objectives are shooting and recording correctly on your website by logging into your account.


Once you’ve linked your accounts, you can utilize the information from Analytics to enhance and optimize your AdWords ads, thereby boosting the overall success of your dealership’s online marketing. When you link accounts, you may do the following:

  • AdWords reports in Google Analytics will begin to provide information on ad and site performance
  • You have the ability to import Analytics objectives and Ecommerce transactions straight into your AdWords account. In addition, you have the ability to integrate key Analytics analytics into your AdWords account, such as Bounce Rate, Average Session Duration, and Pages/Session. Improved remarketing capabilities are available. Increase the amount of data available in the Analytics Multi-Channel Funnels reports

If you want to integrate your Google AdWords and Google Analytics accounts, go to the left-hand menu and choose ACQUISITIONAdWordsCampaign, then click the blue Get started button at the top of the page. Google Analytics will display the number of related AdWords accounts associated with the Google User login that you used to sign into the service by default. You will need to be added to your AdWords account if you are not already an approved user with administrative access. Please keep in mind that you should be utilizing your own AdWords account in order to maintain complete control and exposure.

  • Choose another vendor if an AdWords seller refuses to comply with this request.
  • They are attempting to conceal something, and it is not some wonderful, unique algorithm or system that they have developed.
  • Once you’ve determined which AdWords account is appropriate for your dealership, click the blue proceed button and input the name of the dealership’s AdWords account.
  • The connection between your Google Analytics and AdWords accounts has been established, and auto-tagging has been enabled for all of your AdWords accounts.
  • 3.
  • Google Search Console is a free tool provided by Google that provides statistics and analytics to help you enhance the performance of your dealership’s website in Google search results (SEO).
  • Once that is completed, you can link your site by selecting ACQUISITIONSearch ConsoleLanding Pages from the left-hand menu and then clicking on the grey Set up Search Console data sharing button at the top of the page.

Check to check that your URL is right.

As soon as you see that your website is not using a secure connection, contact your website provider and request that they switch you over from HTTP.

Choose the Default View you wish to use, make sure your Industry Category is Automotive, and don’t worry about the Advanced Settings for altering GCLID settings if you’re not manually tagging your URLs in AdWords or DoubleClick.

This is found under the Advertising Features section of the menu bar.

Unfortunately, Google has devalued this feature as a result of advancements in website technology over the years.

It’s as simple as pie.

While you were looking over your Property Settings, I sneaked in a couple of extra steps.


Interested in learning the actual keywords and phrases that your consumers use so that you can include them into your SEO optimization efforts.

Yes, you absolutely do! In Google Analytics, navigate to the ADMIN section at the bottom of the left-hand menu. Then choose the view that you wish to work with and then click View Settings to configure it.

  1. Site Search Tracking should be turned on in the Site Search Settings section. In theQuery Parameterfield, type the word or words that represent internal query parameters, such as term, search, or query, into the text box. Sometimes query parameters are denoted by a single letter, such as assorq, and this is acceptable. Enter up to five parameters, separated by commas, in the text box below. Avoid entering any further characters
  2. For example, if the query parameter is identified by the letterq, enter onlyq(not q=) as the query parameter. See the section below on how to identify search query parameters. Make a decision about whether or not you want Analytics to remove the query parameter from your URL. This simply strips the parameters you gave, and does not strip any additional parameters from the URL you are now viewing. Leaving this setting alone if you’re not convinced about it is a good idea. If necessary, you may always construct alternative views with different settings based on the needs of the user
  3. For example, you can turn off Site search categories or turn them on. It is possible to incorporate information about search refinement on your site in your reports if your site allows users to do so. Once a user has narrowed the category down to “laptops,” he or she may search for “chromebook” as an example. This would result in a site-search URL that looked something like this:.?q=chromebook sc=laptop. If you do not choose any categories, you are finished. ClickSave. If you switch on categories, you will see the following:
  • TheCategory parameterfield should include the letters that represent a specific internal search category, such as ‘cat,qc, and sc’. Just like you did with the Query Parameter field, type only the characters that represent the parameter, for example, “sc,” rather than “sc=”
  • Make a decision about whether or not you want Analytics to remove the category parameters from your URL. Please keep in mind that this will only strip the parameters you gave, and will not strip any additional parameters from the URL. There is no need to omit URL Query Parameters from your master reporting view if you strip the category parameters from your Site Search view. This has the same effect as removing URL Query Parameters from your master report. ClickSave
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What are the search query parameters and how can I find them? When people conduct a search on your website, the URL that contains their queries is often included in the URL. For example, if you use Google to search for the word Mountain View, you will seeq(Google’s query parameter) followed by your query:query q(Google’s parameter) = mountain with a view. It is the same logic that applies whether your website makes use of categories. You may also get in touch with your webmaster to find out what query parameter is being used on your site.

  1. The second option is to modify the tracking code on your results page so that it may dynamically supply a virtual page URL that contains the query terms.
  2. On this occasion, you will be given a break.
  3. All you need to do is make advantage of Google’s Campaign URL Builder Tool to get started.
  4. If they aren’t, I strongly advise you to have a conversation with them.
  5. Make sure to provide the whole URL of your website, and please adhere to established practices by using lowercase.
  6. Any internal campaign you run, most likely by email or text message, may be labeled, allowing you to see exactly which efforts are working and which ones aren’t so you can improve your results.
  7. Exclude internal traffic from consideration As far as Google Analytics is concerned, they can track everybody who visits your website, which includes you and everyone else who works at your dealership.

Fortunately, this is a simple problem to resolve.

Return to our good friend the ADMIN panel, where you should be a seasoned veteran by this point, and choose Filters under the View you wish to utilize from the drop-down menu.

After that, click OK.

Verify this filter to ensure that everything is in working order, and then click Save.

It’s no longer necessary for you to be concerned about erroneous traffic stats and goal conversions from your used car manager, who is checking on every used car on your site three times a day simply to make sure they’re still in operation.

This one is quite simple.

A considerable amount of bot traffic is there, such as the Google bots that you want to visit your dealership’s website so that Google can index and rank all of your pages highly.

If you are not familiar with poor bot traffic, often known as click fraud, you should be.

I’m not going to go into detail on how to identify and deal with bot traffic right now; that’s a topic for another blog post entirely.

Navigate to your ADMIN panel and select View Settings from the drop-down menu beneath the View you want to utilize.

Remove all hits from known bots and spiders by checking the box next to Exclude all hits from known bots and spiders and then clicking Save.


You’re halfway there, and the final task is a piece of cake.

There will be someone who will choose the incorrect property or the wrong view and they will mess up your Goals, Filters, and other settings, no matter who it is: a vendor, a representative from your dealership, or your cousin Bobo will all make mistakes at some point.

Fortunately, accomplishing this is rather simple.

Enter a name for your website, such as Raw Data.

You’ve completed your task!

If you truly want to keep everything under control, don’t let anyone else on your land except you have access to it.

They will construct a Raw Data Property for each of their websites, which will be accessible exclusively to them and their employees.

You may also get a similar result by creating many Views in a same document.

Conclusion Many individuals have inquired as to why I give so much away for free.

I believe the answer is easy.

I obviously hope that as a provider of Automotive Analytics services, dealers would see the necessity of data management at some time, recognize that they require assistance, and approach me for assistance.

When it comes to data and technology management, data analysis, and conveying the tales that data tells, the vast majority of marketers struggle to make their work understandable to owners and managers, as well as to convince them of the importance of adopting their suggestions.

In actuality, the Digital Retailing solutions now available in the automotive market are so disparate, and the complexity of correctly configuring Google Analytics Ecommerce is so high, that I will not be able to do them justice in a single blog article.

When it comes to Ecommerce for your dealership, and you should be, please get in touch with me and I would be pleased to discuss your options with you. As always, please do not hesitate to contact me if you have any questions or comments.

Top 15 Google Analytics Features Every Business Should Use

Some Google Analytics capabilities are required for every website, while others are optional. What is the purpose of using these tools to assess your website? Every company wants its website to function effectively, to receive a large amount of traffic, and to create new leads. With Google analytics solutions, you can track and analyze the performance of your website. Whether or not it is achieving the expected results It goes without saying that Google is one of the most popular search engines on the internet.

  1. Google Analytics is a free service supplied by Google that allows you to track and analyze the traffic to your website.
  2. As soon as you have registered for Google Analytics for business, you may begin utilizing the Google Analytics service.
  3. It helps you to keep track of all of the activity on your website.
  4. Which pages are most popular with your visitors?
  5. Who is visiting your website and what type of traffic does it receive?
  6. Google Analytics may make a significant contribution to the optimization of your website.

15 Must Use Google Analytics Features

There are several Google Analytics capabilities that may be utilized to improve the performance of your website. These features are listed below. Each website, on the other hand, is unique and has its own set of objectives. It’s possible that not all of Google Analytics’ capabilities will apply to your website. There are 15 Google Analytics features that every company website should be using, and we’ve highlighted them in this article. 1. Identifying Website Objectives It is critical to initially establish the purpose of your website before you begin creating it.

Once you have a thorough understanding of this point, it will be much easier to analyze the performance data for your website.

Furthermore, you have the option of creating sub-goals for each of these objectives.

How would you determine whether or not the Google Analytics capabilities are beneficial?

You’re just shooting in the dark if you don’t have an aim in mind.

Goals assist you in aligning your marketing tactics and website activities in order to get the best possible outcomes.

Google Analytics Filters, Part 2 You may simplify the information you receive from your Google Analytic reports by employing filtering techniques.

Analytical filters on Google might assist you in focusing your attention on the areas that require it while eliminating the dross.

You have the option of creating filters for the information you receive from the reports.

The control panel The dashboard is the central location for all of the Google Analytics capabilities.

You have the ability to rearrange and add choices and reports to suit your needs.

It is critical to personalize the dashboard and to make commonly accessed information easily available from any device.

Ecommerce Reporting and Analysis A vast number of websites come under the category of ecommerce websites.

Which items are most popular and which ones are avoided by visitors.

This information may be used to create campaigns that encourage customers to make more purchases.

The advantages of using Google Analytics for ecommerce websites are numerous and significant.

The quality of the landing page With the help of your Google Analytics report, you may gain firsthand feedback on the effectiveness of your landing page.

What is the best way to determine whether or not your landing page is attractive to visitors?

This will provide you with a good indication of the overall quality of your landing page.

You may utilize the sophisticated features of Google Analytics to conduct an analysis of your landing page.

If the bounce rate on your landing page is high, it is clear that your campaign is not effective.


The objective of running campaigns is to increase the amount of visitors that comes to your website.

All that Google analytics for business is concerned with is ensuring that your website generates the desired amount of business.

One of the benefits of Google Analytics is the ability to automatically export results to spreadsheets.

These reports are simple to read and understand, and they can also be shared with the rest of the team.

Even if you forget, you’ll be reminded of something.

Identifying and Defining Demographics What is the demographic makeup of your target audience?

Most likely not; every product has a specific target demographic that it is designed to appeal to.

Using this information, you may narrow down the scope of your target audience.

Keyword or Search Term Research and Evaluation The query includes information about what people are looking for.

What are the’search phrases’ that consumers are using to find a certain product or service?

It is vital to understand what people are looking for and the phrases they are using.

It also keeps you up to date on the keywords you should use into your website.

The Effectiveness of Website Content What is the performance of the material on your website?

Content Grouping is a feature of Google Analytics that allows you to examine the performance of different portions of content.


The most often used methods are to track activity associated with events and page views on a website.

More information, such as what the user is doing on the page, may be obtained using event tracking.

13.Integrate Products with One Another Google Analytics provides assistance with the integration of other products into your website.

You can keep track of whether or not they are bringing value to your website and even adjust the sort of advertisements.

Customized Notifications Custom alerts, one of Google Analytics’ most useful tools, have been significantly reduced in importance.

The custom alerts option may be configured to tell you whether you are on track to accomplish your goal or even if your score is trending in the wrong direction.

It is vital to make the appropriate modifications in order to prevent additional harm to your website’s reputation.

It might help you by keeping track of the many campaigns you are involved in.

Annotations to the Reports Due to the fast-paced nature of our lives, we all require annotations.

We overestimate our capacity to recall information and disregard the necessity of taking notes.

It may appear little, yet it performs an extremely important role.

Some Google Analytics advanced capabilities may necessitate the use of specialized technical knowledge. Professional assistance with your website administration will be quite beneficial to your company.


What are the best practices for optimizing your website to ensure that you are taking use of all relevant Google Analytics features? With the greatest digital marketing services in the United States, you won’t have to worry about anything. With the most powerful Google Analytics tools available, we’ve got you covered from every direction. The highest possible value. Achieved.

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